KR102289892B1 - Method of calculating the exposure number for truck ads - Google Patents

Abstract

The present invention provides a method for calculating the number of advertisement exposure of a truck advertisement by a server, wherein a truck with the advertisement posted on at least one of a front, rear, or side of the truck runs on a predetermined road section. Provided is a method of calculating the number of advertisement exposure for the truck advertisement, which includes the steps of: acquiring information on the number of communication terminals located within a preset range centered on the truck during driving of the truck; and calculating the number of advertisement exposure of the advertisement during driving of the truck according to the number of the communication terminals.

Description

Calculation method, system, and method of billing advertising cost for truck advertisement using the method for truck advertisement

The present invention relates to a method and system for calculating how many people are exposed to an advertisement placed on a truck running on a road, and a method for charging an advertisement cost for a truck advertisement using the same.

Advertising refers to information activities that a company, individual, or organization invests in to inform the world about products, services, ideology, creeds, policies, etc. Advertisement has various definitions, but the American Marketing Association (1963) defined “advertising as providing non-personal information about ideas, goods, or services in any form of payment made by advertisers that can identify who an advertisement is.” or promotional activities”.

Such advertisements are exposed to the public in various forms such as texts, pictures, voices, and images on radio or television, street posters, large electronic billboards, subways, and transportation means such as buses.

Advertisement cost to be paid by advertisers is determined by considering various factors, but one of the most important factors is how many publics are exposed through which medium. For example, for advertisements through television or radio, the advertisement cost varies depending on the audience rating of watching TV or the listening rate of listening to the radio.

On the other hand, for TV or radio, it is easy to determine the advertising cost by using the surveyable audience rating or listening rating, but it is not easy to gauge how publicly exposed advertisements such as outdoor advertisements, bus advertisements, subway advertisements, and advertisements on moving means of transportation are exposed. It is difficult to calculate the advertising cost accordingly.

Accordingly, the inventor of the present invention has completed the present invention after a long period of research and trial and error in order to calculate the advertising cost of an advertisement placed on a transportation means such as a truck.

The present invention relates to a method for calculating the number of advertisement exposures in truck advertisements for calculating how many advertisements placed on a truck traveling on a designated road are exposed to the public.

In addition, the number of advertisement impressions of the truck advertisement calculated in this way is used as a basic basis for calculating the truck advertisement cost.

On the other hand, other objects not specified in the present invention will be additionally considered within the range that can be easily inferred from the following detailed description and effects thereof.

According to one aspect of the present invention, in a method for calculating the number of advertisement impressions of a truck advertisement by a server, in which a truck with advertisements posted on at least one of the front, rear, or side runs on a predetermined road section, and the truck is driven while the truck is driving obtaining information on the number of communication terminals located within a preset range around the truck; and calculating the number of advertisement exposures of the advertisement while the truck is driving according to the number information of the communication terminals.

The number of communication terminals information may include: the number of communication terminals recognized within a preset range centered on the truck during driving of the truck; And it can be obtained through whether the communication terminal overlap recognition.

A communication terminal recognition device is installed in the truck, and the communication terminal recognition device includes: identification information of a communication terminal located within a preset range centered on the truck during driving of the truck; and a distance from the truck to the communication terminal may be detected.

The information on the number of communication terminals may be obtained through the total number of recognized communication terminals and whether the communication terminals divided by the identification information are overlapped.

The information on the number of communication terminals may be obtained for communication terminals having a distance from the truck within a preset value.

A truck terminal is installed in the truck, and the server may receive truck driving information including the location of the truck from the truck terminal.

According to another aspect of the present invention, a truck with advertisements posted on at least one of the front, rear or side; a truck terminal installed on the truck; a communication terminal recognition device installed on the truck; and receiving the truck driving information from the truck terminal, and identification information of the communication terminal from the communication terminal recognition device; and receiving the distance from the truck, acquiring information on the number of communication terminals located within a preset range centered on the truck during driving of the truck, and according to the number information of the communication terminals, A system for calculating the number of advertisement impressions of a truck advertisement is provided, including a server for calculating the number of advertisement impressions.

According to another aspect of the present invention, in a method for charging an advertisement cost for a truck advertisement by a server, wherein a truck with advertisements posted on at least one of the front, rear, or side drives a predetermined road section, and the truck is driven, the obtaining information on the number of communication terminals located within a preset range centered on the truck; calculating the number of advertisement exposures of the advertisement during driving of the truck according to the number information of the communication terminals; and setting an advertisement cost according to the number of advertisement exposures, the truck advertisement billing method is provided.

By using the method for calculating the number of advertisement exposures of truck advertisements according to the present invention, it is possible to calculate how much advertisements on trucks traveling on a designated road are exposed to the public.

In addition, it is possible to calculate the advertisement cost to be paid by the advertiser by using the calculated number of advertisement exposures of the truck advertisement.

On the other hand, even if it is an effect not explicitly mentioned herein, it is added that the effects described in the following specification expected by the technical features of the present invention and their potential effects are treated as described in the specification of the present invention.

1 is a view showing an advertisement placed on a truck.
FIG. 2 is a view showing where an advertisement is placed on a truck.
3 is a view illustrating a state in which a truck travels from a departure point to a destination location.
4 is a diagram illustrating an example of a road on which a truck travels.
5 is a diagram illustrating a difference in area size of an advertisement according to the size of a truck.
It is revealed that the accompanying drawings are exemplified by reference for understanding the technical idea of the present invention, and the scope of the present invention is not limited thereby.

In the description of the present invention, if it is determined that the subject matter of the present invention may be unnecessarily obscured as it is obvious to those skilled in the art with respect to related known functions, the detailed description thereof will be omitted.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Hereinafter, an embodiment of a method and system for calculating the number of advertisement exposures for a truck advertisement according to the present invention and a method for charging an advertisement fee for a truck advertisement using the same will be described in detail with reference to the accompanying drawings. The same or corresponding components are assigned the same reference numerals, and overlapping descriptions thereof will be omitted.

The present invention relates to a method and system for calculating the number of advertisement impressions for truck advertisements, and a method for billing advertisements using the same.

First, a method for calculating the number of advertisement impressions of a truck advertisement according to an embodiment of the present invention will be described.

In the present invention, a truck with an advertisement posted on at least one of the front, rear, or side drives a preset road section, and the server calculates the number of advertisement exposures of the truck advertisement. The server acquires information on the number of communication terminals located within a preset range centered on the truck during driving of the truck, and according to the number information of the communication terminals, the number of advertisement exposures of the advertisement to other vehicles while the truck is driving can be calculated.

1 is a view showing the advertisement (AD) is loaded on the truck (100). FIG. 2 is a view showing where an advertisement is placed on the truck 100 .

As shown in FIG. 1, if a large advertisement (AD, hereinafter referred to as omit) is posted using the side of the truck 100, such advertisements can be exposed to occupants or pedestrians of other vehicles driving around the truck 100. there is. In particular, aspects such as container trucks are suitable for posting advertisements. When a large advertisement is posted on the side of the container truck 100, it is easy to catch the eye of occupants or pedestrians of vehicles traveling around. You can see the advertising effect in this way. However, the truck 100 of the present invention is not limited to a container truck.

As shown in FIG. 2 , advertisements may be placed on the side of the truck 100 , or advertisements may be placed on the front or rear of the truck 100 . Advertisements may be placed on each side of the truck 100 . Then, the advertisement loaded on the truck 100 may be exposed not only to a vehicle traveling in the same direction as the advertisement loaded truck 100 , but also to a vehicle in the opposite direction.

The truck 100 is disposed on the truck terminal. The truck terminal disposed on the truck 100 may communicate with the server and transmit truck driving information.

The truck driving information may include at least one of a departure point of the truck 100 , a destination of the truck 100 , a real-time location of the truck 100 , and a driving speed. In addition, the truck driving information may include identification information of the truck 100 .

The server may receive the truck driving information and determine the driving state of the truck 100 such as driving start and driving end of the truck 100 . In addition, the server may determine the driving route of the truck 100 through the real-time location of the truck 100 . The server may store truck driving information, driving status, driving route, and the like.

The truck terminal can communicate with the server through the network. The truck terminal may include various devices such as smartphones, mobile phones, tablet PCs, notebooks, desktops, and laptops, but is not limited thereto.

The truck 100 driver driving the truck 100 may install software (application, etc.) on the truck terminal by downloading or the like.

A network refers to a connection structure in which information can be exchanged between each node, such as a terminal and a server, and an example of such a network is the Internet, a Local Area Network (LAN), and a Wireless LAN (Wireless Local Area Network). , Wide Area Network (WAN), Personal Area Network (PAN), 3G, 4G, 5G, LTE, VoLTE, Wi-Fi, Bluetooth, NFC, RFID, home network, and the like.

3 is a view illustrating a state in which the truck 100 travels from a departure point to a destination location. 4 is a view showing an example of a road on which the truck 100 travels.

The origin and destination may be set according to a contract between the truck 100 driver or a company (transportation company) and an advertising company. For example, a starting point may be set as a highway entry point and a destination as a highway exit point, respectively, so that the number of advertisement exposures is calculated only while the truck 100 is driving on a highway. 3 shows that the departure point (1) is set to Singal JC, and the destination (2) is set to Pangyo IC.

Alternatively, the departure point may be set as a point where the operation of the truck 100 starts, and the destination may be set as a point where the operation of the truck 100 ends. Alternatively, the origin and destination may be arbitrarily set by the truck 100 driver.

Information on the set origin and destination may be transmitted from the truck terminal to the server. The server acquires information on the number of communication terminals from the point in time when the truck 100 is at the preset starting location to the point in time when the truck 100 is in the preset destination location. In addition, the number of advertisement exposures can be calculated from the information on the number of communication terminals.

When the departure point (1) is Singal JC and the destination (2) is set to Pangyo IC, the server acquires information on the number of communication terminals from the time the truck 100 is located at Singal JC to the time at which it is located at Pangyo IC. In addition, the number of advertisement exposures can be calculated from the information on the number of communication terminals.

The truck 100 drives along the driving route R from Singal JC to Pangyo IC, and the server can obtain information on the number of information and communication terminals for the number of vehicles around the truck 100 traveling along the driving route R. In addition, the number of advertisement exposures can be calculated through the information on the number of communication terminals.

That is, the server may calculate how many advertisements are exposed to other vehicles or pedestrians as the number of advertisement exposures while the truck 100 is driving. In other words, how many vehicles and how many pedestrians saw the advertisement of the truck 100 may be calculated as the number of advertisement impressions.

When the truck 100 with the advertisement is driven on a highway, etc., the advertisement mounted on the truck 100 is also exposed, just as the truck 100 is naturally exposed to vehicles and pedestrians traveling around.

A method for calculating the number of advertisement exposures of a truck advertisement by a server includes: acquiring information on the number of communication terminals located within a preset range centered on the truck 100 while the truck 100 is driving; and calculating the number of advertisement exposures of the advertisement during driving of the truck 100 according to the number of communication terminals information.

Referring to FIG. 4 , the truck 100 travels along a driving path R, and information on the number of communication terminals is acquired from vehicles and pedestrians located within a preset range A around the driving path R.

The server may acquire and update communication terminal number information in real time while the truck 100 is driving, or may acquire communication terminal number information after the truck 100 is driven.

A communication terminal recognition device may be installed in the truck 100 . A known device may be used as the communication terminal recognition device. As shown in FIG. 4 , the communication terminal recognition device 200 may be installed outside or inside the vehicle body of the truck 100 .

The communication terminal recognition device may detect the communication terminal through a specific frequency detected around the truck 100 . The communication terminal may detect at least one of a mobile phone (electronic device, such as an electronic device) of the driver of the surrounding vehicle 10 , a navigation terminal of the vehicle 10 , and a mobile phone (electronic device such as an electronic device) 21 of the pedestrian 20 . there is.

The communication terminal recognition device may detect identification information of a communication terminal located within a preset range centered on the truck while the truck is driving.

The communication terminal recognition device may communicate with the truck terminal and/or the server. Communication terminal identification information for the communication terminal detected by the communication terminal recognition device may be transmitted to the truck terminal and/or the server. For example, the communication terminal identification information may be transmitted in the order of the truck terminal-server, or the communication terminal identification information may be transmitted to each of the truck terminal and the server.

The communication terminal recognition device communicates with the truck terminal and/or the server through a network, and the network refers to a connection structure in which information exchange is possible between each node such as a terminal and a server. An example of such a network is the Internet (Internet ), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), 3G, 4G, 5G, LTE, VoLTE, Wi-Fi, Bluetooth, NFC, RFID, home networks, etc. are included, but are not limited thereto.

The server may receive the communication terminal identification information, and obtain information on the number of communication terminals from the information. The communication terminal number information may be obtained by counting the communication terminal identification information.

The number of communication terminals information may include: the number of communication terminals recognized within a preset range centered on the truck during driving of the truck; And it can be obtained through whether the communication terminal overlap recognition.

The server may acquire the communication terminal number information by counting the entire communication terminal identification information.

If the driver communication terminal of the same vehicle repeatedly appears and departs from the recognition range of the communication terminal recognition device, the server may count each time the communication terminal appears. That is, when a communication terminal appears - leaves - reappears, the communication terminal may be counted twice.

According to this, it may be determined as the total number of times that the communication terminal recognition apparatus recognizes the communication terminal. However, in this case, it is impossible to deduplicate the same communication terminal.

According to another method, the server counts the entire communication terminal identification information, and for the duplicate identification information, it is possible to obtain the communication terminal number information by deduplication from the count. In this case, it is possible to remove duplicates of the same vehicle.

The server determines whether each communication terminal identification information that is recognized and transmitted is duplicated in real time, does not count if it overlaps with the previously recognized communication terminal identification information, and can only be counted in the case of new communication terminal identification information.

Alternatively, the server may acquire the first recognition information including the entire recognized and transmitted communication terminal identification information, and may obtain the second identification information by deduplicating the overlapping communication terminal identification information. The second recognition information is information on the number of communication terminals.

In addition, any method capable of deduplication of the vehicle may be used.

The communication terminal recognition device may detect a distance away from the truck of the communication terminal located within a preset range centered on the truck while the truck is driving.

Information on the number of communication terminals may be obtained for communication terminals having a distance from the truck within a preset value. That is, the number of communication terminals is counted only for communication terminals whose distance from the truck is within a preset value.

When the truck 100 travels along the driving path, an area satisfying the preset value or less may be set based on the driving path, and a communication terminal located within the area may be counted.

Here, the preset value may be changed as necessary. In particular, the preset value may vary depending on the weather. For example, on a sunny day or a day when fine dust is good, the visibility distance is high, so the preset value may be set to be relatively large. On a cloudy day, a foggy day, a rainy or snowy day, or a day with very bad fine dust, the visibility distance is low, so the preset value may be set relatively small.

Meanwhile, the preset value may be determined according to the road width. For example, the preset value may be determined as a width of 1+0.5 lanes.

The server may calculate the duration of recognition for each communication terminal. In this case, the duplication is removed based on the identification information of the communication terminal, but the total recognition duration for each communication terminal may be calculated and stored.

For example, if the communication terminal A is recognized 3 times and the recognition duration is 30 minutes, 1 hour, and 20 minutes at each recognition, the communication terminal A is deduplicated and counted only once, but the recognition duration is 1 hour 50 Minutes can be recorded and stored together.

The server may calculate the number of advertisement exposures of the advertisement to other vehicles while the truck 100 is driving according to the number of communication terminals information.

For example, in the calculating of the number of advertisement impressions, the number of communication terminals included in the number information of communication terminals may be calculated as the number of advertisement exposures.

The server may calculate the number of advertisement exposures in consideration of the exposure correction factor in the communication terminal number information.

The first exposure compensation factor may be a traveling speed of the truck 100 . The distance between the origin and the destination may be taken into account how fast the truck 100 ran. When the truck 100 runs too fast, it is difficult to expose advertisements to other vehicles and pedestrians, so the traveling speed of the truck 100 is considered.

The average speed of the truck 100 may be measured, and information on the number of communication terminals may be corrected according to a section to which the average speed belongs. When the average speed is less than 90 km/h, the number of communication terminals in the communication terminal number information is increased by 10%, and when the average speed is greater than 90 km/h, the number of communication terminals in the communication terminal number information can be decreased by 10%.

The standard of the speed section and the correction rate may be changed as necessary.

Meanwhile, in order to consider the first exposure compensation factor, the server may receive truck driving information from the truck terminal.

The second exposure compensation element may include at least one of a location of an advertisement, an area of an advertisement, a time period during which the advertisement is exposed, and weather during which the advertisement is exposed.

The more the position of the advertisement, the larger the area of the advertisement, the lower the time period during which the advertisement is exposed, and the clearer the advertisement is exposed, the higher the number of communication terminals in the communication terminal number information may be corrected.

5 is a diagram illustrating a difference in area size of an advertisement according to the size of the truck 100 . Referring to FIG. 8, in the case of FIG. 8(b) rather than FIG. 8(a), the number of communication terminals in the communication terminal number information may be upwardly corrected. For example, the number of communication terminals in the communication terminal number information may be upwardly corrected in proportion to the area of the advertisement.

The third exposure compensation element may be a recognition duration of the communication terminal. A reference section of the recognition duration of the communication terminal can be set, and a weight for each reference section can be set. A weight is given to each communication terminal identification number according to the recognition duration of each communication terminal, so that the number of communication terminals in the communication terminal number information can be adjusted.

For example, as for the recognition duration reference section, section 1 is 1/3 of the total driving time of the truck 100, section 2 is 2/3 of the total driving time of the truck 100, section 3 is the truck 100 It can be set to be 3/3 of the total driving time of Also, different weights may be set for the first section, the second section, and the third section. The server determines to which section the recognition duration of each communication terminal belongs. No separate weight is placed on the number of communication terminals belonging to section 1 (weight = 1), and a weight of 10% is placed on the number of communication terminals belonging to section 2 (weight = 1.1), and communication terminals belonging to section 3 For the number of , a weight of 20% can be given (weight = 1.2).

Accordingly, as the number of vehicles having a similar route to that of the truck 100 increases, the number of advertisement exposures may increase.

As such, the server may finally calculate the number of advertisement exposures in consideration of at least one of the first exposure compensation factor to the third exposure compensation factor in the communication terminal number information.

The steps of a method or algorithm described in relation to an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may contain random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains.

In another aspect of the present invention, an object of the present invention is to provide a system for calculating the number of advertisement impressions for truck advertisements.

The system for calculating the number of advertisement exposures for a truck advertisement of the present invention may include a truck 100, a truck terminal, a communication terminal recognition device, and a server.

Specifically, the system for calculating the number of advertisement impressions of a truck advertisement of the present invention includes: a truck 100 in which advertisements are posted on at least one of a front side, a rear side, or a side surface; a truck terminal installed on the truck 100; a communication terminal recognition device installed on the truck 100; and servers.

The server, receiving the truck driving information from the truck terminal, identification information of the communication terminal from the communication terminal recognition device; and receiving the distance from the truck 100, and acquiring information on the number of communication terminals located within a preset range centered on the truck 100 during driving of the truck 100, and according to the number information of the communication terminals, The number of advertisement exposures of the advertisement during driving of the truck 100 may be calculated.

On the other hand, a method of billing an advertisement cost for a truck advertisement in which the number of advertisement exposures of the truck advertisement is calculated and the advertisement cost of the truck advertisement is charged to the advertiser based on the calculation also falls within the scope of the present invention.

Since the method of calculating the number of advertisement impressions is the same as the method of calculating the number of advertisement impressions of the truck advertisement described above, a detailed description thereof will be omitted. In addition, the server may set the advertisement cost according to the number of advertisement impressions based on the calculated advertisement exposure roll. If the number of advertisement impressions is large, a relatively high advertisement cost may be set, and if the number of advertisement impressions is small, a relatively low advertisement cost may be set.

The protection scope of the present invention is not limited to the description and expression of the embodiments explicitly described above. In addition, it is added once again that the protection scope of the present invention cannot be limited due to obvious changes or substitutions in the technical field to which the present invention pertains.

100: truck

Claims (8)

A truck with an advertisement posted on at least one of the front, rear or side drives a preset road section;
In the method for calculating the number of advertisement exposures of truck advertisements by a server,
acquiring information on the number of communication terminals by recognizing communication terminals located within a preset range around the truck during driving of the truck; and
Calculating the number of advertisement exposures of the advertisement during driving of the truck according to the number information of the communication terminals,
A truck terminal is installed on the truck,
The server receives the truck driving information including the location of the truck from the truck terminal,
The server calculates the number of advertisement impressions in consideration of all of the first exposure compensation factor, the second exposure compensation factor, and the third exposure compensation factor,
The first exposure correction factor is the traveling speed of the truck, the server measures the average speed of the truck, and when the average speed of the truck is greater than a preset value, the number information of the communication terminals is upwardly corrected;
The second exposure compensation element includes the location of the advertisement, the area of the advertisement, the time period in which the advertisement is exposed, and the weather during the advertisement exposure,
The more the position of the advertisement, the larger the area of the advertisement, the lower the time period during which the advertisement is exposed, the clearer the weather while the advertisement is exposed, the upward correction of the number of communication terminals information,
The third exposure compensation factor is a recognition duration of the communication terminal, a plurality of sections are set based on the total driving time of the truck, different weights are set for each of the plurality of sections, and the server is configured to each communication terminal By determining which section the recognition duration of
A communication terminal recognition device is installed in the truck,
The communication terminal recognition device may include: identification information of a communication terminal located within a preset range with respect to the truck during driving of the truck; and detecting the distance from the truck to the communication terminal,
The communication terminal number information,
It is obtained through the number of communication terminals recognized by the communication terminal recognition device and whether or not overlapping recognition of communication terminals divided by the identification information,
The communication terminal number information is obtained by counting only once in the case of a communication terminal recognized as overlapping,
The recognition duration of the communication terminal is obtained as the sum of the respective recognition times in the case of a communication terminal recognized as overlapping,
The number of communication terminals information is obtained based on communication terminals that are within 1.5 times the distance from the truck to one lane,
A method of calculating the number of ad impressions for truck ads. delete delete delete delete delete trucks with advertisements posted on at least one of the front, rear or sides;
a truck terminal installed on the truck;
a communication terminal recognition device installed on the truck; and
including the server;
The server is
By recognizing communication terminals located within a preset range around the truck during driving of the truck, information on the number of communication terminals is obtained,
calculating the number of advertisement exposures of the advertisement during the driving of the truck according to the number information of the communication terminals;
The server receives the truck driving information including the location of the truck from the truck terminal,
The server calculates the number of advertisement impressions in consideration of all of the first exposure compensation factor, the second exposure compensation factor, and the third exposure compensation factor,
The first exposure correction factor is the traveling speed of the truck, the server measures the average speed of the truck, and when the average speed of the truck is greater than a preset value, the number information of the communication terminals is upwardly corrected;
The second exposure compensation element includes the location of the advertisement, the area of the advertisement, the time period in which the advertisement is exposed, and the weather during the advertisement exposure,
The more the position of the advertisement, the larger the area of the advertisement, the lower the time period during which the advertisement is exposed, the clearer the weather while the advertisement is exposed, the upward correction of the number of communication terminals information,
The third exposure compensation factor is a recognition duration of the communication terminal, a plurality of sections are set based on the total driving time of the truck, different weights are set for each of the plurality of sections, and the server is configured to each communication terminal By determining which section the recognition duration of
A communication terminal recognition device is installed in the truck,
The communication terminal recognition device may include: identification information of a communication terminal located within a preset range with respect to the truck during driving of the truck; and detecting the distance from the truck to the communication terminal,
The communication terminal number information,
It is obtained through the number of communication terminals recognized by the communication terminal recognition device and whether or not overlapping recognition of communication terminals divided by the identification information,
The communication terminal number information is obtained by counting only once in the case of a communication terminal recognized as overlapping,
The recognition duration of the communication terminal is obtained as the sum of the respective recognition times in the case of a communication terminal recognized as overlapping,
The number of communication terminals information is obtained based on communication terminals that are within 1.5 times the distance from the truck to one lane,
A system for calculating the number of advertisement impressions in truck advertisements. A truck with an advertisement posted on at least one of the front, rear or side drives a preset road section;
In the method of billing the advertising cost of the truck advertisement by the server,
acquiring information on the number of communication terminals by recognizing communication terminals located within a preset range around the truck during driving of the truck;
calculating the number of advertisement exposures of the advertisement during driving of the truck according to the number information of the communication terminals; and
Comprising the step of setting an advertisement cost according to the number of advertisement impressions,
A truck terminal is installed on the truck,
The server receives the truck driving information including the location of the truck from the truck terminal,
The server calculates the number of advertisement impressions in consideration of all of the first exposure compensation factor, the second exposure compensation factor, and the third exposure compensation factor,
The first exposure correction factor is the traveling speed of the truck, the server measures the average speed of the truck, and when the average speed of the truck is greater than a preset value, the number information of the communication terminals is upwardly corrected;
The second exposure compensation element includes the location of the advertisement, the area of the advertisement, the time period in which the advertisement is exposed, and the weather during the advertisement exposure,
The more the position of the advertisement, the larger the area of the advertisement, the lower the time period during which the advertisement is exposed, the clearer the weather while the advertisement is exposed, the upward correction of the number of communication terminals information,
The third exposure compensation factor is a recognition duration of the communication terminal, a plurality of sections are set based on the total driving time of the truck, different weights are set for each of the plurality of sections, and the server is configured to each communication terminal By determining which section the recognition duration of
A communication terminal recognition device is installed in the truck,
The communication terminal recognition device may include: identification information of a communication terminal located within a preset range with respect to the truck during driving of the truck; and detecting the distance from the truck to the communication terminal,
The communication terminal number information,
It is obtained through the number of communication terminals recognized by the communication terminal recognition device and whether or not overlapping recognition of communication terminals divided by the identification information,
The communication terminal number information is obtained by counting only once in the case of a communication terminal recognized as overlapping,
The recognition duration of the communication terminal is obtained as the sum of the respective recognition times in the case of a communication terminal recognized as overlapping,
The number of communication terminals information is obtained based on communication terminals that are within 1.5 times the distance from the truck to one lane,
A method of charging advertising costs for truck advertisements.

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