KR102274430B1 - Apparatus for disseminating advertisement posts using social networks and system including the same - Google Patents

Abstract

Disclosed are a method for propagating advertisement posts using social networks and a system thereof. According to the present invention, a system for propagating advertisement posts using social networks comprises: an advertisement post propagation device grouping user terminals into at least one advertisement group, generating advertisement for the same advertisement object for each grouped advertisement group, and providing the advertisement to each of the user terminals; and a plurality of user terminals posting advertisement posts generated on the basis of the advertisement to a plurality of social network services. Accordingly, ripple effect of the advertisement can be maximized.

Description

Apparatus for disseminating advertisement postings using social networks and systems including them {APPARATUS FOR DISSEMINATING ADVERTISEMENT POSTS USING SOCIAL NETWORKS AND SYSTEM INCLUDING THE SAME}

The present invention relates to an advertisement method and apparatus, and more particularly, to an advertisement posting dissemination apparatus using a social network and a system including the same.

With the development of information and communication technology, a network information system that can use various contents including news and advertisements without restriction of location is widely used. The network information system provides various contents including news and advertisements to consumers through an offline channel or an online channel.

Meanwhile, a basic method for providing advertisements through a communication network is performed by selecting an online channel such as an application, homepage, or social network service that wants to provide advertisements, and displaying the target advertisement on the selected channel. This method has the advantage that a business owner who wants to provide advertisements can select the desired channel, but there is a inconvenience of individually selecting the channels to be advertised, and a separate contract is required for each channel on which advertisements are displayed. many.

Recently, as a method to compensate for this problem, a method of displaying a selected advertisement among advertisements managed according to the content or nature of content displayed on the online channel while managing a plurality of advertisements for each online channel for displaying advertisements has been provided.

However, since all of the above-described existing methods are limited to displaying advertisements in a specific online channel, the ripple effect of advertisements is not high, high costs are often involved, and as the same advertisement is continuously displayed, the advertisement effect is reduced. There is a problem that gradually deteriorates.

Therefore, there is a need for a method to solve these problems and to increase the ripple effect by rapidly distributing specific advertisement content to a plurality of online channels, and to improve the advertisement effect.

An object of the present invention for solving the above problems is to provide a system for disseminating advertisement postings using a social network.

Another object of the present invention to solve the above problems is to provide an advertisement posting dissemination apparatus using a social network.

One aspect of the present invention for achieving the above object provides a system for disseminating advertisement postings using a social network.

An advertisement posting propagation system using a social network groups user terminals into at least one advertisement group, generates advertisements for the same advertisement object for each grouped advertisement group, and distributes the advertisements to the user terminals. Advertisement posting dissemination device provided to each; and a plurality of user terminals for posting an advertisement post generated based on the advertisement post to a plurality of social network services.

The advertisement posting dissemination apparatus may transmit a pre-entered primary advertisement to a user terminal belonging to a first advertisement group among the user terminals.

The advertisement posting dissemination device may include i-1 (i is 2 or more and is a natural number less than or equal to n, and n is the number of user terminals belonging to the first advertisement group) from one of the user terminals belonging to the first advertisement group. ) Receive the access address of the secondary advertisement post, access the access address of the i-1st advertisement post to obtain the i-1 advertisement post, and transform the i-1 advertisement post to create the i-th advertisement post and transmits the i-th advertisement post to a user terminal that has not received the access address of the advertisement post among user terminals belonging to the first advertisement group.

The advertisement post propagation apparatus may sequentially generate the i-th advertisement to the n-th advertisement until the advertisement is transmitted to all user terminals belonging to the first advertisement group.

The advertisement posting dissemination apparatus may collect feedback information of the advertisement postings by periodically accessing access addresses of advertisement postings posted by all user terminals belonging to the first advertisement group.

The feedback information may include the number of views and the number of comments on the advertisement posts.

The advertisement posting dissemination device may include, when a common terminal simultaneously belonging to the first advertisement group and a second advertisement group different from the first advertisement group posts an advertisement posting corresponding to the first advertisement group, the common terminal posts the posting. Based on the feedback information of one advertisement posting, it is possible to determine the order in which advertisements corresponding to the second advertisement group are delivered to the common terminal.

The advertisement posting dissemination apparatus may preferentially transmit the advertisement to the common terminal among user terminals belonging to the second advertisement group when the feedback information of the advertisement posting posted by the common terminal is equal to or greater than a preset value. .

The advertisement posting dissemination device may receive an advertisement group registration request message including business information and at least one subscribed social network service from a first terminal among the user terminals, and determine an advertisement category corresponding to the business information. have.

The advertisement posting dissemination apparatus may select at least one of groups to which a terminal having an advertisement category corresponding to the determined advertisement category does not belong, and may register the first terminal in the selected group.

Another aspect of the present invention for achieving the above object is to provide an advertisement posting dissemination device.

The advertisement posting apparatus may include at least one processor and a memory for storing instructions instructing the at least one processor to perform at least one step.

The at least one step may include transmitting a pre-entered primary advertisement to a user terminal belonging to a first advertisement group among the user terminals.

In the at least one step, i-1 (i is 2 or more and is a natural number less than or equal to n, n is the number of user terminals belonging to the first advertisement group) from one of the user terminals belonging to the first advertisement group. ) receiving the access address of the advertisement post; accessing the access address of the i-1 primary advertisement posting to obtain the i-1 primary advertisement posting; generating an i-th advertisement post by transforming the i-first advertisement post; and transmitting the i-th advertisement post to a user terminal that has not received the access address of the advertisement post among user terminals belonging to the first advertisement group.

The at least one step includes sequentially from the step of receiving the access address to the step of transmitting the access address by increasing the i by one until the advertisement is transmitted to all user terminals belonging to the first advertisement group. It may further include the step of repeating.

The at least one step may include periodically accessing access addresses of advertisement postings posted by all user terminals belonging to the first advertisement group to collect feedback information of the advertisement postings.

The feedback information may include the number of views and the number of comments on the advertisement posts.

In the at least one step, when a common terminal belonging to the first advertisement group and a second advertisement group different from the first advertisement group simultaneously posts an advertisement posting corresponding to the first advertisement group, the common terminal posts the posting. The method may further include determining the order in which advertisements corresponding to the second advertisement group are delivered to the common terminal based on the feedback information of one advertisement posting.

In the determining of the order, when the feedback information of the advertisement posting posted by the common terminal is equal to or greater than a preset value, the advertisement may be preferentially transmitted to the common terminal among user terminals belonging to the second advertisement group. have.

The at least one step includes: receiving an advertisement group registration request message including business information and at least one subscribed social network service from a first terminal among the user terminals, and determining an advertisement category corresponding to the business information It may include further steps.

The at least one step may include, after the step of determining the advertisement category, selecting at least one of the groups to which a terminal having an advertisement category corresponding to the determined advertisement category does not belong, and registering the first terminal in the selected group ( registration) may be further included.

In the case of using the method and apparatus for disseminating advertisement postings using a social network according to the present invention as described above, since a plurality of terminals belonging to one group publish the same advertisement object through a plurality of social network services, the advertisement ripple effect of the advertisement object can be maximized.

In addition, even if terminals belonging to one group post advertisement postings for the same advertisement object, they post advertisements modified in different forms, thereby increasing the advertisement effect by reducing consumer's rejection and fatigue due to advertisement exposure. there are advantages to

In addition, since terminals belonging to one group may be composed of terminals of business owners having different advertisement categories, conflicts of interest due to advertisement posting can be prevented because they do not have a competitive relationship with each other.

1 is a schematic diagram of an advertisement posting dissemination system using a social network according to an embodiment.
FIG. 2 is an exemplary diagram illustrating a method of determining an advertisement group of terminals according to FIG. 1 .
FIG. 3 is an exemplary diagram for explaining the concept of generating an advertisement in the advertisement posting dissemination apparatus according to FIG. 1 .
4 is an exemplary diagram for generating an advertisement by modifying the advertisement posting based on the modification shown in FIG. 3 .
FIG. 5 is an exemplary block diagram illustrating a hardware configuration of the advertisement posting dissemination apparatus according to FIG. 1 .

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention. In describing each figure, like reference numerals have been used for like elements.

Terms such as first, second, A, and B may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component. and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being “connected” or “connected” to another component, it is understood that the other component may be directly connected or connected to the other component, but other components may exist in between. it should be On the other hand, when it is said that a certain element is "directly connected" or "directly connected" to another element, it should be understood that no other element is present in the middle.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram of an advertisement posting dissemination system using a social network according to an embodiment.

Referring to FIG. 1 , an advertisement posting dissemination system using a social network may include an advertisement posting dissemination apparatus 100 and a plurality of user terminals 201 to 203 .

Each of the plurality of user terminals 201 to 203 may be terminals capable of posting advertisement posts by accessing a plurality of social network services. Here, the social network services may include Facebook, Instagram, Naver, Daum, and Twitter. In more detail, social network services can be interpreted as a concept that includes all types of services (Internet cafes, blogs, etc.) that form a specific social community and provide bulletin boards and web pages where you can write and post posts. can

For example, the user terminals 201 to 203 can communicate, a desktop computer, a laptop computer, a notebook (notebook), a smart phone (smart phone), a tablet PC (tablet PC), a mobile phone (mobile phone), smart watch, smart glass, e-book reader, PMP (portable multimedia player), portable game console, navigation device, digital camera, DMB (digital) multimedia broadcasting) player, digital audio recorder, digital audio player, digital video recorder, digital video player, PDA (Personal Digital Assistant), etc. .

The advertisement posting propagation apparatus 100 groups a plurality of user terminals into at least one advertisement group (BGRP1 to BGRP2), and generates advertisements for the same advertisement object for each grouped advertisement group. It can be provided to the user terminals. . Here, the advertisement text may include text and/or images promoting the advertisement object (objects to be advertised, real estate, companies, individuals, etc.).

The advertisement post propagation device 100 may generate a primary advertisement to advertise a specific advertisement object, and transmit the generated primary advertisement to the first terminal 201 belonging to the first advertisement group BGRP1. . Here, the primary advertisement may be provided from a business operator or the like who desires advertisement to promote a specific advertisement object and may be input in advance to the advertisement posting dissemination apparatus 100 .

The first terminal 201 receives the primary advertisement, and transmits the advertisement posting generated based on the received primary advertisement to at least one social network service (SNS) to which the first terminal 201 is subscribed. You can post (or post). In more detail, when the user of the first terminal 201 writes a first advertisement post based on the first advertisement article and inputs it into the first terminal 201 , the first terminal 201 generates the first advertisement post written by the user. The car advertisement posting may be automatically posted on a preset bulletin board of at least one social network service (SNS). Alternatively, the user of the first terminal 201 may post the first advertisement posting on a bulletin board or blog of at least one social network service (SNS). When the posting is completed, the first terminal 201 may transmit the access address of the posted first advertisement posting to the advertisement posting propagation apparatus 100 .

The advertisement post propagation device 100, upon receiving the access address of the first advertisement post, accesses the access address of the received first advertisement post to obtain the first advertisement post, and transforms the obtained first advertisement post to 2 You can create a car advertisement. The generated secondary advertisement may be transmitted to a terminal (not shown) belonging to the same first advertisement group BGRP1 as the first terminal 201 . The terminal (not shown) that has received the secondary advertisement post posts the secondary advertisement post generated based on the secondary advertisement to the social network service to which the terminal subscribes, and sets the access address of the posted secondary advertisement post. It may be transmitted to the advertisement posting propagation device 100 .

In the same manner as described above, the advertisement post propagation device 100, i-1st (i is 2 or more and is a natural number less than or equal to n, where n is the number of terminals belonging to the first advertisement group (BGRP1)) advertisement It is possible to receive the access address of the posting, access the access address of the received i-1 advertisement post to obtain the i-1 advertisement post, and to generate the i-th advertisement post by transforming the i-1 advertisement posting. . Next, the advertisement posting propagation apparatus 100 may transmit the i-th advertisement to the second terminal 202 belonging to the first advertisement group BGRP1.

The second terminal 202 may post the i-th advertisement post generated based on the i-th advertisement to at least one social network service (SNS) to which the second terminal 202 is subscribed. The second terminal 202 may transmit the access address of the posted i-th advertisement posting to the advertisement posting propagation device 100 . The advertisement post propagation device 100, upon receiving the access address of the i-th advertisement post, accesses the access address of the received i-th advertisement post to obtain the i-th advertisement post, and transforms the obtained i-th advertisement post to i +1 You can create first-order advertisements. The advertisement posting propagation apparatus 100 may transmit the i+1st advertisement to a terminal belonging to the first advertisement group (BGRP1) and not posting an advertisement posting (or not receiving an access address of the advertisement posting).

Accordingly, the advertisement posting propagation device 100 may sequentially transmit advertisements to all terminals belonging to the first advertisement group BGRP1 and receive the access address of the advertisement postings generated based on the transmitted advertisements. .

The advertisement posting propagation device 100 periodically accesses the received connection addresses to receive the access addresses of the advertisement postings after the advertisement postings are posted from all terminals belonging to the first advertisement group (BGRP1) and the posted advertisements. You can collect feedback information about posts. For example, the advertisement posting dissemination apparatus 100 may collect the number of views, comments, and the like for posted advertisement postings.

On the other hand, the advertisement posting dissemination apparatus 100 receives in advance a primary advertisement for promoting an advertisement object different from the advertisement object promoted through the first advertisement group BGRP1, and transmits the received primary advertisement to the second advertisement. It can be transmitted to the terminal 203 belonging to the advertisement group (BGRP2). The terminal 203 posts the first advertisement post generated based on the first advertisement post to the social network service to which the terminal 203 is subscribed, and transmits the access address of the posted first advertisement post to the advertisement posting dissemination device 100 can be sent to In this case, when the second terminal 202 belongs to the first advertisement group (BGRP1) and the second advertisement group (BGRP2) at the same time, the second terminal 202 may be referred to as a common terminal. In this case, the advertisement post propagation device 100, based on the feedback information (number of views, the number of comments) of the ith advertisement post posted in correspondence with the first advertisement group (BGRP1) in the common terminal, the second advertisement group (BGRP2) ) and a corresponding advertisement can be determined to be delivered to the common terminal 202 . For example, when the number of views or comments of the i-th advertisement posting posted by the second terminal 202 is equal to or greater than a preset value, it may be determined as a terminal with high ripple power. Accordingly, the advertisement posting dissemination apparatus 100 may first transmit the advertisement to the second terminal 202 among terminals belonging to the second advertisement group BGRP2.

As described above, the advertisement post propagation apparatus 100 generates an i-th advertisement post by transforming the i-1st advertisement post for terminals belonging to the same advertisement group, and transmits the generated i-th advertisement post to the terminal. Therefore, the users of the terminal can post the i-th advertisement post as it is or by modifying only a typo or some unnatural parts without making any special effort. It is possible to reduce the fatigue of consumers due to repeated exposure. In addition, since the posting of a series of advertisement postings and the posting of the next advertisement posting according to the posted advertisement postings are made in series, the advertisement postings are all propagated to all social network services of terminals belonging to the same advertisement group, which has a high ripple effect. There are advantages.

FIG. 2 is an exemplary diagram illustrating a method of determining an advertisement group of terminals according to FIG. 1 .

Referring to FIG. 2 , the advertisement posting dissemination apparatus 100 may receive an advertisement group registration request message including business information and a subscribed social network service from the first terminal 201 that wants to participate in the advertisement group. . Here, the business information may include the type of business the user of the first terminal 201 who wants to participate in the advertisement group is running, and an advertisement object to be advertised in relation to the business.

The advertisement posting dissemination apparatus 100 may further receive customer identification information and a terminal identification symbol together with an advertisement group registration request message. The customer identification information may include gender and age of the user of the first terminal 201 . The terminal identification symbol may include at least one of an IP address and a MAC address of the first terminal 201 .

The advertisement posting dissemination apparatus 100 may determine an advertisement category corresponding to the business information. For example, if the type of business is food sales and the advertisement target is 'processed meat food', it may be determined as 'meat sales business' as the advertisement category.

The advertisement posting dissemination apparatus 100 may select at least one of groups to which a terminal having an advertisement category corresponding to the determined advertisement category does not belong, and may register the first terminal 201 in the selected group. That is, the advertisement posting dissemination apparatus 100 may select a group in which there is no terminal overlapping or similar to the advertisement category of the first terminal 201 , and may register the first terminal 201 in the selected group. In this case, if there is no overlapping advertisement category or similar terminals, one terminal may belong to two or more groups.

At this time, the advertisement posting dissemination apparatus 100 creates an advertisement table (ADTABLE) by mapping customer identification information, business information, advertisement category, terminal identifier, social network service, and group to which the terminal belongs, and the generated advertisement table (ADTABLE) can be converted into a database and stored in the storage.

As shown in FIG. 2 , when the advertisement posting dissemination apparatus 100 groups and manages terminals so that there are no terminals having overlapping or similar advertisement categories, business interests do not conflict between terminals posting advertisements, so it is more active can be used to post advertisements, which can help increase the effectiveness of advertisements.

In addition, the users of the terminals 201 to 203 may directly promote an advertisement object related to their business as a business owner through the advertisement posting dissemination apparatus 100 . For example, when the first terminal 201 transmits the advertisement posting dissemination device 100 including the advertisement object in the business information, the advertisement posting dissemination device 100 manages the first advertisement based on the advertisement object. can receive input from, and transmit the received primary advertisement to one of the terminals in the advertisement group to which the first terminal 201 belongs. Alternatively, the first terminal 201 may directly transmit the first advertisement related to the advertisement object to the advertisement posting dissemination apparatus 100, and the advertisement posting dissemination apparatus 100 may transmit the received primary advertisement It can be transmitted to one of the terminals in the advertisement group to which one terminal 210 belongs.

FIG. 3 is an exemplary diagram for explaining the concept of generating an advertisement in the advertisement posting dissemination apparatus according to FIG. 1 .

As described above with reference to FIG. 1 , the advertisement posting dissemination apparatus 100 may generate the i+1st advertisement by transforming the i-th advertisement posting posted by the second terminal 202 . At this time, the advertisement post propagation apparatus 100 receives the posted second terminal 202 and the i+1st advertisement post and selects a friend list (or neighbor list), interest between the terminal to post the i+1st advertisement post. By transforming the i-th advertisement post according to the overlapping degree of at least one of the field and customer identification information, the i+1st advertisement may be generated.

That is, in the advertisement posting dissemination apparatus 100, the greater the degree of overlap of friends, fields of interest, gender or age between the posted terminal and the next and the terminal to be posted, the greater the likelihood that consumers who encounter the posted advertisement will be duplicated. Accordingly, as the degree of overlap increases, the advertisement post to be posted next may be modified to be different from the previously posted advertisement post.

Specifically, the advertisement posting dissemination apparatus 100 may receive a friend list (or a neighbor list) along with the access address of the ith advertisement posting from the second terminal 202 that has posted the ith advertisement posting. Also, the advertisement posting dissemination apparatus 100 may access the access address of the i-th advertisement posting and obtain a post posted together with the i-th advertisement posting by using web crawling. For example, the post posted together with the i-th advertisement post may be a post that is the same as the online bulletin board on which the i-th advertisement post is posted, and is within a preset range in terms of the posting time and timing of the i-th advertisement post. In addition, the advertisement posting dissemination apparatus 100 may obtain the gender and age included in the customer identification information of the second terminal 202 from the advertisement table ADTABLE.

In the same way, a friend list (or a neighbor list) may be received from the terminal that will post the i+1st advertisement post. Also, the advertisement posting dissemination apparatus 100 may obtain an access address of an online bulletin board in which the i+1st advertisement posting is to be posted from the terminal in which the i+1st advertisement posting is to be posted. The advertisement posting dissemination apparatus 100 may access an access address of an online bulletin board where the i+1st advertisement posting is to be posted, and may obtain a posting posted on the corresponding online bulletin board by using web crawling. For example, a post posted on an online bulletin board may be a post within a preset range in time based on the present. In addition, the advertisement posting dissemination apparatus 100 may acquire the gender and age included in the customer identification information of the terminal that will post the i+1st advertisement posting from the advertisement table (ADTABLE).

If the friend list, post, and customer identification information are additionally obtained from the terminal 202 that posted the i-th advertisement post and the terminal that will post the i+1st advertisement post, the advertisement post propagation device 100, the i-th advertisement post A first degree of overlap may be calculated by comparing a list of friends between the terminal 202 that has posted and the terminals that will post the i+1st advertisement posting.

For example, the first degree of overlap may be calculated as in Equation 1 below.

Referring to Equation 1, the first degree of overlap (α) is the number of friend items (IDa) in the friend list of the terminal 202 that posted the i-th advertisement posting and the friend of the terminal that will post the i+1st advertisement posting. As a smaller value among the number of friend items in the list (IDb), it is divided by the same number of friend items (sameID) in the friend list of the terminal 202 that posted the i-th advertisement post and the terminal that will post the i+1st advertisement post. It can be calculated by multiplying the value by 2.

The advertisement posting dissemination apparatus 100 may extract first keywords from a post posted together with the i-th advertisement posting and extract second keywords from a posting posted on an online bulletin board in which the i+1st advertisement posting is to be posted. . For example, the advertisement posting dissemination apparatus 100 may extract the first keywords and the second keywords by extracting words whose frequency of use is equal to or greater than a preset number of times. The advertisement posting dissemination apparatus 100 may calculate a second degree of overlap by comparing the extracted first keywords with the second keywords.

For example, the second degree of overlap may be calculated as in Equation 2 below.

Referring to Equation 2, the second degree of overlap β is a smaller value between the number of first keywords (KWa) and the number of second keywords (KWb), and the second degree of overlap between the first keywords and the second keywords is mutually exclusive. It can be calculated by multiplying a value obtained by dividing the number of identical keywords (sameKW) by two.

The advertisement posting dissemination apparatus 100 may calculate a weighting factor by comparing customer identification information between the terminal 202 that has posted the i-th advertisement posting and the terminal that will post the i+1st advertisement posting. For example, the advertisement posting dissemination apparatus 100 is an age group (10s, 20s) determined from the age according to the customer identification information between the terminal 202 that posts the posting and the terminal that will post the i+1st advertisement posting. , 30s, etc.) may be equal to each other, the first weighting factor γ may be determined as a preset value, and if they are different from each other, the first weighting factor γ may be determined to be 0. In addition, the advertisement posting dissemination apparatus 100 calculates the second weighting factor (δ) when the gender according to the customer identification information is the same between the terminal 202 that posts the posting and the terminal that will post the i+1st advertisement posting. It is determined as a preset value, and if they are different from each other, the second weighting factor δ may be determined to be 0. For example, the sum of the preset value of the first weighting factor γ and the preset value of the second weighting factor δ may be determined to be 1.

The advertisement posting propagation apparatus 100 may determine the degree of deformation indicating the degree of deformation to be modified in the advertisement posting by using the first overlapping degree, the second overlapping degree, and weighting factors as in Equation 3 below.

Referring to Equation 3, the degree of deformation cng is a value obtained by adding all of the first degree of overlap (α), the second degree of overlap (β), the first weighting factor (γ), and the second weighting factor (δ). It can be determined as a value divided by 3.

The advertisement posting dissemination apparatus 100 may generate the i+1st advertisement by modifying the i-th advertisement posting based on the degree of deformation.

4 is an exemplary diagram for generating an advertisement by modifying an advertisement posting based on the modification shown in FIG. 3 .

Referring to FIG. 4 , the i-th advertisement may include one or more images and a plurality of sentences.

At this time, the advertisement posting dissemination apparatus 100 converts the image included in the i-th advertisement posting to another image in proportion to the size of the deformation, and converts the words included in the i-th advertisement posting into synonyms or synonyms. change the meaning of the words, change the order of sentences to change the order of the sentences included in the i-th advertisement post, replace the sentences included in the i-th advertisement post with another sentence, change the position of the image included in the i-th advertisement post A conversion operation including at least one of changing an image position may be performed.

For example, the advertisement posting dissemination apparatus 100 may increase the number of conversion operations performed or expand the range of synonyms as the size of the deformation degree increases. In this case, synonyms or synonyms, images to be replaced, sentences to be replaced, etc. may refer to advertisement posts stored in a separately constructed advertisement posting database. The advertisement posting dissemination apparatus 100 may generate an advertisement posting database by collecting advertisement posts obtained every time an access address of an advertisement posting is received from terminals.

The advertisement posting dissemination apparatus 100 may determine synonyms and synonyms by extracting words from advertisement postings stored in the advertisement posting database, and comparing the extracted words with each other based on a separate word dictionary.

Also, the advertisement posting dissemination apparatus 100 may replace the image included in the i-th advertisement posting by using an image selected from among images included in the i-first advertisement posting from the first advertisement posting. For example, the advertisement posting dissemination apparatus 100 may replace the image included in the i-th advertisement posting with an image included in the advertisement posting of an order that is temporally earlier than the i-th advertisement posting as the degree of deformation increases.

Also, the advertisement posting dissemination apparatus 100 may replace the sentences included in the i-th advertisement postings by using selected sentences from among the sentences included in the i-1st advertisement postings from the first advertisement postings.

As such, the advertisement posting dissemination apparatus 100 continuously exposes the advertisement postings targeting the same advertisement object by changing the order of sentences or images by referring to the advertisement postings even if the advertisement postings target the same advertisement object. However, there is an advantage in that the advertisement effect is increased because consumers are less fatigued from exposure to advertisements.

In addition, the advertisement posting dissemination device 100 does not directly generate and post advertisement postings through this modification, but generates and provides advertisements to each terminal and corrects errors or typos in advertisements provided by users of the terminals, or Because some unnatural sentences can be corrected naturally, errors due to mechanical conversion do not appear in advertisement posts.

FIG. 5 is an exemplary block diagram showing a hardware configuration of the advertisement posting dissemination apparatus according to FIG. 1 .

Referring to FIG. 5 , the advertisement posting apparatus 100 includes at least one processor 110 and a memory for storing instructions instructing the at least one processor to perform at least one step ( memory, 120).

Here, the at least one processor 110 may mean a central processing unit (CPU), a graphics processing unit (GPU), or a dedicated processor on which methods according to embodiments of the present invention are performed. can Each of the memory 120 and the storage device 160 may be configured as at least one of a volatile storage medium and a non-volatile storage medium. For example, the memory 120 may be configured as at least one of a read only memory (ROM) and a random access memory (RAM).

In addition, the advertisement posting apparatus 100 may include a transceiver 130 for performing communication through a wireless network. In addition, the advertisement posting dissemination device 100 may further include an input interface device 140 , an output interface device 150 , a storage device 160 , and the like. Each of the components included in the advertisement posting propagation device 100 may be connected by a bus 170 to communicate with each other.

The advertisement posting dissemination apparatus 100 groups user terminals into at least one advertisement group, generates advertisements for the same advertisement object for each grouped advertisement group, and provides the advertisements to each of the user terminals. have.

For example, the at least one step may include transmitting a pre-entered primary advertisement to a user terminal belonging to a first advertisement group among the user terminals.

In the at least one step, i-1 (i is 2 or more and is a natural number less than or equal to n, n is the number of user terminals belonging to the first advertisement group) from one of the user terminals belonging to the first advertisement group. ) receiving the access address of the advertisement post; accessing the access address of the i-1 primary advertisement posting to obtain the i-1 primary advertisement posting; generating an i-th advertisement post by transforming the i-first advertisement post; and transmitting the i-th advertisement post to a user terminal that has not received the access address of the advertisement post among user terminals belonging to the first advertisement group.

The at least one step includes sequentially from the step of receiving the access address to the step of transmitting the access address by increasing the i by one until the advertisement is transmitted to all user terminals belonging to the first advertisement group. It may further include the step of repeating.

The at least one step may include collecting feedback information of the advertisement postings by periodically accessing access addresses of advertisement postings posted by all user terminals belonging to the first advertisement group.

The feedback information may include the number of views and the number of comments on the advertisement posts.

In the at least one step, when a common terminal belonging to the first advertisement group and a second advertisement group different from the first advertisement group simultaneously posts an advertisement posting corresponding to the first advertisement group, the common terminal posts the posting. The method may further include determining the order in which advertisements corresponding to the second advertisement group are delivered to the common terminal based on the feedback information of one advertisement posting.

In the determining of the order, when the feedback information of the advertisement posting posted by the common terminal is equal to or greater than a preset value, the advertisement may be preferentially transmitted to the common terminal among user terminals belonging to the second advertisement group. have.

The at least one step includes: receiving an advertisement group registration request message including business information and at least one subscribed social network service from a first terminal among the user terminals, and determining an advertisement category corresponding to the business information It may include further steps.

The at least one step may include, after the step of determining the advertisement category, selecting at least one of the groups to which a terminal having an advertisement category corresponding to the determined advertisement category does not belong, and registering the first terminal in the selected group ( registration) may be further included.

The methods according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software.

Examples of computer-readable media may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions may include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as at least one software module to perform the operations of the present invention, and vice versa.

In addition, the above-described method or apparatus may be implemented by combining all or part of the configuration or function, or may be implemented separately.

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art can variously modify and change the present invention within the scope without departing from the spirit and scope of the present invention as set forth in the claims below. You will understand that it can be done.

100: advertisement post propagation device 110: processor
120: memory 130: transceiver
140: input interface device 150: output interface device
160: storage device 170: bus
201, 202, 203: user terminals

Claims (5)

It is a system for disseminating advertisement postings using social networks,
an advertisement posting propagation device for grouping user terminals into a plurality of advertisement groups, generating advertisements for the same advertisement object for each grouped advertisement group, and providing the advertisements to each of the user terminals; and
A plurality of user terminals for posting an advertisement post generated based on the advertisement to a plurality of social network services,
The advertisement posting dissemination device,
Receive business information corresponding to each of the user terminals from the user terminals, wherein the business information indicates a type of business run by a user of each of the user terminals and an advertisement object to be advertised in relation to the business Contains information -
Set an advertisement category matching each of the user terminals based on the business information,
When the user terminals are grouped into the plurality of advertisement groups, each of the plurality of advertisement groups controls not to include a user terminal set to the same advertisement category,
The plurality of ad groups includes a first ad group,
The advertisement post propagation device,
Transmitting a pre-entered first advertisement to a user terminal belonging to the first advertisement group among the user terminals,
Receive the access address of the i-1 primary advertisement post from one of the user terminals belonging to the first advertisement group, - i is 2 or more and is a natural number less than or equal to n, n is a user belonging to the first advertisement group Indicates the number of terminals -
Accessing the access address of the i-1 primary advertisement post to obtain the i-1 primary advertisement posting,
The i-1 advertisement post is transformed to create the i-th advertisement post,
Transmitting the i-th advertisement post to a user terminal that has not received the access address of the i-1 advertisement post among user terminals belonging to the first advertisement group,
Advertising post dissemination system.
delete delete The method of claim 1,
The advertisement posting dissemination device,
sequentially generating the i-th advertisement to the n-th advertisement until the advertisement is transmitted to all user terminals belonging to the first advertisement group,
Advertising post dissemination system.
The method of claim 1,
The advertisement posting dissemination device,
Collecting feedback information of advertisement postings by periodically accessing access addresses of advertisement postings posted by all user terminals belonging to the first advertisement group;
The feedback information is
Including the number of views, comments, etc. for the advertisement posts,
Advertising post dissemination system.

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