KR102198974B1 - An apparatus of digital advertisement customized by customer - Google Patents

Abstract

Disclosed is a customized digital POP advertisement device for outputting a POP advertisement image inputted from the outside. The customized digital POP advertisement device comprises: a body unit; and a leg unit.

Description

Customized digital POP advertisement device {AN APPARATUS OF DIGITAL ADVERTISEMENT CUSTOMIZED BY CUSTOMER}

The present invention relates to a customized digital advertisement device, and more particularly, to a digital advertisement device that outputs a customized POP (Point of Purchase) advertisement image.

In general, POP (point of purchase) advertisements are advertisements made at the time of purchase, that is, inside and outside a retail store, and are a kind of display. When it comes to advertisements made by mass media that are widely known and arouse desires, POP advertisements are advertisements that lead to direct purchase and have a great synergistic effect.

From the buyer side, it becomes a point of purchase advertisement, and from the seller side, it becomes a point of sale advertisement. In other words, it is communication that connects consumers and products through advertisements located in stores. It is carried out for various purposes, such as announcing the release of new products or creating the atmosphere of the season.

In this way, a guide display for advertising a specific product such as various events or publicity events or displaying the contents of the event as a guide phrase is used, and these guide displays are known in various ways depending on their shape and structure, and are widely used. .

That is, the conventional stand has a structure that simply fixes the screen on which the advertisement is printed, and should be installed on the display stand and the ground of the product. In addition, when manufacturing various sizes of the frame, several molds are molded according to the appropriate size, There is a problem in that the manufacturing cost of the frame is increased, such as enormous mold manufacturing cost is required by having to manufacture the frame by using it.

One aspect of the present invention discloses a customized digital POP advertisement device for outputting a POP advertisement image through a digital panel.

Another aspect of the present invention discloses a customized digital POP advertisement device including a masking part forming a shade to prevent light reflection from the digital panel.

The technical problem of the present invention is not limited to the technical problem mentioned above, and other technical problems that are not mentioned will be clearly understood by those skilled in the art from the following description.

A customer-customized digital POP advertisement device according to an aspect of the present invention outputs a POP advertisement image input from the outside.

On the other hand, the main body for outputting the POP advertisement image; And a leg portion installed on the rear surface of the body portion and supporting the body portion in a state inclined at a predetermined angle with respect to the installation surface,

The main body includes a digital panel that is implemented as a 15-inch matte LED panel with a 4:3 aspect ratio, and converts an image or audio signal input from the outside into an image or audio that can be visually or audibly recognized and outputs the converted image; A body frame made of steel and providing an installation space for the digital panel; And a communication module that performs data communication with an external server to receive the POP advertisement image and an output control signal of the POP advertisement image.

The main body further includes a control box integrally provided on the rear surface of the main body frame and forming a box structure,

The control box is implemented by a computer processor equipped with LVDS (low voltage differential signaling), and executes Android-based software to control the output of a POP advertisement image through the digital panel; includes,

The leg portion may include an installation bracket installed on the rear surface of the control box at a position corresponding to the center of the body frame in the longitudinal direction; A connection part that rotates at a predetermined angle and maintains the state when an external force is applied by the height of which is formed in a shape of'ㅅ' having a height of half the length of the body frame, and the upper vertex is hinged to the installation bracket ; And formed in a bar shape, installed to be disposed in a direction horizontal to the installation surface at the connection portion, and disposed in a state in contact with the lower rear side of the body frame when the body frame is erected perpendicular to the installation surface, Including; a support bar that is separated from the rear surface of the main body frame by the rotation of the connection part, and attaches a rubber cap to both ends thereof,

It is installed on the upper side of the main body frame, and a covering portion including a covering film provided to protrude and protrude perpendicularly to the main frame from the upper side of the main frame;

The covering portion is formed in a box shape, has an inner space, is fixedly installed on the upper side of the body frame, the covering portion main body forming an opening in the front portion; A switch unit formed to protrude from the upper side of the cover body, and to allow the cover to appear and protrude while being introduced into the cover body to which an external force is applied; A driving housing provided inside the cover body and including a fluid therein; And an elastic bar formed in an'I' shape, in which the switch unit is installed on the upper side, the lower side is installed on the driving housing to connect the switch unit to the driving housing, and a spring is provided on the lower side to apply an elastic force in the upper direction. Including ;,

The switch unit, when an external force is applied in a lower direction and is introduced into the cover body, is maintained in a retracted state, and when an external force is applied in a lower direction from the retracted state, the spring is moved upward by an elastic force of the spring. It may move and protrude from the upper side of the cover body.

In addition, the cover unit is connected to the driving housing, when the switch unit descends, the internal fluid of the driving housing flows in, and when the switch unit rises, an internal fluid is recovered to the driving housing; Including,

The shielding film is made of a soft synthetic resin material, is formed in a tube shape, and has one end in communication with the driving part so as to receive fluid from the driving part, and is provided inside the shielding part body in a wound state, and the When the fluid flowing into the driving part is received from the driving part by the descending of the switch part, it expands and protrudes from the cover body through the opening, and includes a shape-memory alloy material to the driving housing by the rise of the switch part. When the fluid is recovered, it may be wound into the inner space of the cover body through the opening.

According to one aspect of the present invention described above, it is possible to attract consumers' attention than the conventional POP advertisement board in the form of a two-dimensional printed matter, and the content can be easily replaced and is efficient in terms of interior. In addition, since it is possible to remotely control the output of advertisement contents, it is easy to establish a nationwide store advertisement strategy and manage advertisement contents. In addition, by using an industrial main board and an industrial module panel equipped with LVDS, it is possible to improve the reliability of stability and durability under various use environments.

According to another aspect of the present invention, inconvenience of viewing POP advertisements due to light reflection generated from a digital panel can be eliminated. In addition, since the operation is performed through a mechanical structure, it can be used without power supply, thereby eliminating the hassle of replacing or charging a battery while reducing maintenance costs accordingly.

1 is a view showing a customer-customized digital POP advertisement device according to an embodiment of the present invention.
FIG. 2 is a view showing the rear side of the customized POP advertisement device according to an embodiment of the present invention shown in FIG. 1.
3 and 4 are diagrams illustrating a customer-customized digital POP advertisement device according to another embodiment of the present invention.
5 and 6 are views for explaining a covering part according to an embodiment of the present invention.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various forms different from each other, and only these embodiments make the disclosure of the present invention complete, and common knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to those who have it, and the invention is only defined by the scope of the claims. The same reference numerals refer to the same components throughout the specification.

The terms used in the present specification are for describing exemplary embodiments and are not intended to limit the present invention. In this specification, the singular form also includes the plural form unless specifically stated in the phrase. As used herein, “comprises” and/or “comprising” do not exclude the presence or addition of one or more other elements, steps, and actions to the mentioned elements, steps, and actions.

1 is a view showing a customer-customized digital POP advertisement device according to an embodiment of the present invention.

Referring to FIG. 1, a customer-customized digital POP advertisement device 1000 according to an embodiment of the present invention includes a main body 100 for outputting a POP advertisement image and a leg 200 for supporting the main body 100. Can include.

The main body 100 may include a digital panel 120, a main frame 110 and a communication module 140.

The digital panel 120 is a general display device that converts an image or audio signal input from the outside into an image or audio that can be visually or audibly recognized and outputs it. For example, the digital panel 120 is implemented as a matte LED panel to reflect externally. It is possible to secure high readability while reducing the number.

In this embodiment, the digital panel 120 may be manufactured in 10 inches to 15 inches, preferably 15 inches in a 4:3 aspect ratio, which is smaller than A4 size and is easy to install in a narrow space as well as customer interest. Because you can focus.

The digital panel 120 may load and output a POP advertisement image. Here, the POP advertisement image may be a plurality of images to which stories are linked, or may be a video including a story.

The body frame 110 may provide an installation space for the digital panel 120, and for this, may be provided to surround the rear and side surfaces of the digital panel 120.

The body frame 110 is made of a 2T steel material, so that high heat conduction can be secured to have excellent heat dissipation performance, and since it has a sense of weight, damage due to external impact can be minimized.

The communication module 140 may perform data communication with an external server to receive a POP advertisement image and an output control signal of the POP advertisement image.

Here, the external server may generate and provide a customized POP advertisement image, such as an image providing store event, new product information, and the like. In addition, the external server may generate an output control signal of the POP advertisement image according to an operation of the administrator. That is, the customized digital POP advertisement apparatus 1000 according to the present embodiment may remotely control the output of the POP advertisement image.

The leg portion 200 may be installed on the rear surface of the body portion 100 to support the body portion 100 in a predetermined angle inclined state. This will be described with reference to FIG. 2.

FIG. 2 is a view showing the rear side of the customized POP advertisement device according to an embodiment of the present invention shown in FIG. 1.

Referring to FIG. 2, the main body 100 may include a control box 130.

The control box 130 may be integrally provided on the rear surface of the body frame 110 and may form a box structure.

The control box 130 may include a control module for selection or output execution control of a POP advertisement image therein. Here, the control module may include a central processing unit (CPU), a memory (memory), a support circuit (support circuit), and the like.

The central processing unit may be one of various computer processors that can be industrially applied to control the output of POP advertisement images through the digital panel 120. Preferably, a processor equipped with LVDS (low voltage differential signaling) is used. By adopting it, it can improve the stability and durability under various use environments.

The central processing unit can control the output of the POP advertisement image through the digital panel 120 by executing Android-based software. For example, the POP advertisement image is received and stored from an external server through the communication module 140. Thus, the POP advertisement image may be output through the digital panel 120 according to an output control signal received from an external server through the communication module 140.

The memory is a computer-readable recording medium, and may be one or more memories such as RAM, ROM, floppy disk, hard disk, or any digital storage type.

The support circuit may be combined with the central processing unit to support the typical operation of the processor, and may include, for example, a cache, a power supply, a clock circuit, an input/output circuit, a subsystem, and the like.

The leg portion 200 may be installed on the rear surface of the control box 130 to support the body portion 100 in a predetermined angle inclined state.

The leg portion 200 may include an installation bracket 210, a connection portion 221 and a support bar 222.

The installation bracket 210 may be installed on the rear side of the control box 130. The installation bracket 210 may be installed at an approximately central portion of the body frame 110 in the longitudinal direction.

The connection part 221 may be installed to be rotatable on the mounting bracket 210. That is, the connection part 221 may be installed to be rotatable with respect to the rear surface of the main frame 110.

The connection part 221 may have an approximately'ㅅ' shape, and its height may be formed to be about half of the total length of the main frame 110.

The connecting portion 221 is hinged to the installation bracket 210 with the upper vertex portion, and at this time, it may be installed and coupled to rotate only when an external force is applied. That is, when an external force is applied by a user's manipulation, the connection unit 221 will rotate at a predetermined angle and maintain the rotation angle.

The support bar 222 may be formed in a bar shape, and may be installed on the connection part 221 to be disposed in a direction horizontal to the ground. That is, the support bar 222 is disposed horizontally with the installation surface in a state in contact with the lower rear side of the body frame 110 when the body frame 110 is vertically erected on the installation surface. At this time, when the connection part 221 is rotated and the support bar 222 is away from the rear surface of the main frame 110, the upper side of the main frame 110 will be disposed in a rear inclined state.

The support bar 222 may be prevented from being pushed by attaching rubber caps 222a and 222b to both ends.

The customer-customized digital POP advertisement device 1000 according to an embodiment of the present invention can attract consumers' attention than a conventional POP advertisement board in the form of a two-dimensional print, and its contents can be easily replaced and are efficient in terms of interior. . In addition, since it is possible to remotely control the output of advertisement contents, it is easy to establish a nationwide store advertisement strategy and manage advertisement contents. In addition, by using an industrial main board and an industrial module panel equipped with LVDS, it is possible to improve the reliability of stability and durability under various use environments.

3 and 4 are diagrams illustrating a customer-customized digital POP advertisement device according to another embodiment of the present invention.

Referring to FIG. 3, a customized digital POP advertisement device 2000 according to another embodiment of the present invention may further include a masking unit 300 in addition to the features of the digital POP advertisement apparatus 1000 shown in FIG. 1. have.

The covering part 300 may be installed on the upper side of the main frame 110 in a box shape.

The shielding part 300 may include a shielding film 340 provided to protrude and protrude perpendicularly to the body frame 110 from the upper side of the body frame 110.

The shielding film 340 forms a shade on the upper side of the main frame 110, thereby eliminating the inconvenience of viewing POP advertisements due to light reflection generated from the digital panel 120.

5 and 6 are views for explaining a covering part according to an embodiment of the present invention.

5 and 6, the covering portion 300 may include a covering portion body 310, a switch portion 320, a driving portion 330, and a covering film 340.

As shown in FIGS. 3 and 4, the cover body 310 may be formed in a box shape to have an internal space, and may be fixedly installed on the upper side of the body frame 110.

The cover body 310 may have an opening 310a formed on the front surface thereof. Through this opening 310a, the shielding film 340 may appear and protrude from the inner space of the shielding body 310 to the outside.

The switch unit 320 may be formed to protrude from the upper side of the cover body 310, and may be installed to be led into the cover body 310 when an external force is applied.

The switch part 320 may be installed on the cover body 310 through an elastic bar 312. The elastic bar 312 may be formed in an'I' shape. The elastic bar 312 may be installed in the drive housing 311 provided in the inner space of the switch unit 320 is installed on the upper side and the cover body 310 at the lower side, at this time, the elastic force in the upper direction at the lower side. An applied spring may be provided.

Here, the switch unit 320 may include a conventional stopper that operates to maintain the retracted state when an external force is applied in the lower direction to be drawn into the obturator body 310, and is drawn in by such a stopper. If an external force is applied in the lower direction again in the state that it is in, it will move upward by the elastic force of the spring.

The driving unit 330 may be connected to the driving housing 311. In this case, the driving housing 311 may contain a fluid therein, and when the switch unit 320 descends, the internal fluid may be moved to the driving unit 330. In addition, when the switch unit 320 is raised, the internal fluid may be recovered from the driving unit 330.

The shield film 340 may be made of a soft synthetic resin material, and may be made in a tube shape.

The shielding film 340 may be provided inside the shielding body 310 in a wound state, and one end may be connected in communication with the driving part 330 to receive fluid from the driving part 330. That is, when the fluid is supplied from the driving unit 330 to the inside, the blocking film 340 may protrude from the blocking unit body 310 through the opening 310a while expanding. In addition, when the fluid is recovered to the driving housing 311 through the driving unit 330, it may be wound into the inner space of the cover body 310 through the opening 310a. To this end, it is preferable that the shielding film 340 includes a shape memory alloy material to be wound. That is, when the internal fluid is recovered, the shielding film 340 may be rewound by the shape memory alloy and accommodated in the shielding body 310.

The shielding unit 300 according to an embodiment of the present invention can be used without power supply as the operation is performed through a mechanical structure, thereby eliminating the hassle of battery replacement or charging, and maintenance accordingly. You can save money.

Although the embodiments of the present invention have been described with reference to the accompanying drawings, those of ordinary skill in the art to which the present invention pertains can be implemented in other specific forms without changing the technical spirit or essential features. You can understand. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting.

1000: digital POP advertising device
100: main body
110: main frame
120: digital panel
140: communication module
200: leg

Claims (2)

In a customer-customized digital POP advertisement device that outputs a POP advertisement image input from the outside,
A main body for outputting the POP advertisement image; And
Includes; a leg portion installed on the rear surface of the body portion to support the body portion in a state inclined at a predetermined angle with respect to the installation surface,
The body part,
A digital panel that is implemented as a 15-inch matte LED panel with a 4:3 aspect ratio, and converts a video or audio signal input from the outside into a video or audio that can be visually or audibly recognized and outputs the converted video;
A body frame made of steel and providing an installation space for the digital panel; And
Including; a communication module that performs data communication with an external server to receive the POP advertisement image and an output control signal of the POP advertisement image,
The body part,
A control box integrally provided on the rear surface of the main body frame and forming a box structure; further includes,
The control box,
Including; a central processing unit that is implemented by a computer processor equipped with LVDS (low voltage differential signaling) and controls the output of a POP advertisement image through the digital panel by executing Android-based software,
The leg portion,
An installation bracket installed on the rear surface of the control box at a position corresponding to the center of the body frame in the longitudinal direction;
A connection part that rotates at a predetermined angle and maintains the state when an external force is applied by the height of which is formed in a shape of'ㅅ' having a height of half the length of the body frame, and the upper vertex is hinged to the installation bracket ; And
It is formed in a bar shape and is installed to be disposed in a direction horizontal to the installation surface at the connection portion, and when the body frame is vertically erected on the installation surface, it is disposed in a state in contact with the lower rear side of the body frame, and the Including; a support bar that is separated from the rear surface of the main body frame by the rotation of the connection part and attaches a rubber cap to both ends thereof,
It is installed on the upper side of the main body frame, the upper side of the main body frame and provided to protrude and protrude perpendicularly to the main body frame;
The shielding part,
A cover body formed in a box shape and having an inner space, fixedly installed on the upper side of the body frame, and forming an opening in the front portion;
A switch unit protruding from the upper side of the cover body, and when an external force is applied, the switch unit is introduced into the cover body to allow the cover to appear and protrude;
A driving housing provided inside the cover body and including a fluid therein; And
An elastic bar formed in an'I' shape, the switch part is installed on the upper side, the lower side is installed on the driving housing to connect the switch part to the driving housing, and the spring is provided on the lower side to apply an elastic force in the upper direction; Including,
The switch unit,
When an external force is applied in the lower direction and is inserted into the cover body, the retracted state is maintained, and when an external force is applied in the lower direction from the retracted state, the cover moves upward by the elastic force of the spring. A customized digital POP advertisement device protruding from the upper side of the secondary body.
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