KR102188519B1 - Customized contents providing system based on infant or children persona and operation method thereof - Google Patents

Abstract

According to an embodiment of the present application, a system for providing customized contents based on infants and children includes a registration unit for receiving and registering infant information from a terminal through a network, and activity information including a type and number of accesses to the contents provided to the terminal. A collection unit for collecting, based on the activity information and the infant information, an extraction unit for extracting an infant persona among a plurality of personas stored in a storage DB, using each keyword of the activity information and the infant information, A determination unit that calculates a keyword matching index and determines whether the matching between the infant information and the infant persona is appropriate according to the keyword matching index, and when the keyword matching index is greater than or equal to a preset size, stored in the storage DB And a control unit that selects customized contents related to the infant persona from among a plurality of contents and provides them to the terminal.

Description

Personalized content providing system based on infants and toddlers and its operation method {CUSTOMIZED CONTENTS PROVIDING SYSTEM BASED ON INFANT OR CHILDREN PERSONA AND OPERATION METHOD THEREOF}

This application relates to a system for providing customized content based on infants and toddlers, and a method of operation thereof, and in particular, a system for providing customized contents based on infants and toddlers that can provide customized personas and corresponding contents to changes in the condition and maturity of infants and toddlers. And it relates to a method of operation.

Individually tailored services that provide customized production and customized consumption according to individual characteristics are increasing, breaking away from the existing mass production and mass consumption patterns.

These personalized services are becoming more active in conjunction with the use of big data. Big data is helping service providers to provide personalized services by breaking away from the existing market segmentation approach.

In recent years, there is a growing need for such personalized services in the parenting and education markets. In the past, since uniform contents were provided without considering the characteristics of children, the effect of providing contents was relatively inferior. Accordingly, there is a growing need for a service capable of providing customized content tailored to the individual characteristics of children.

In particular, since the condition of infants and young children rapidly changes, a system capable of providing customized personas and customized contents according to these changes is required.

The matters described in this background are prepared to enhance an understanding of the background of the application, and may include matters other than the prior art known to those of ordinary skill in the field to which this technology belongs.

The object of the present application is to provide a system for providing customized contents based on infants and children that can provide an optimal infant persona and customized contents corresponding thereto based on the activity information of infants and toddlers, and an operation method thereof. .

According to an embodiment of the present application, a system for providing customized contents based on infants and children includes a registration unit for receiving and registering infant information from a terminal through a network, and activity information including a type and number of accesses to the contents provided to the terminal. A collection unit for collecting, based on the activity information and the infant information, an extraction unit for extracting an infant persona among a plurality of personas stored in a storage DB, using each keyword of the activity information and the infant information, A determination unit that calculates a keyword matching index and determines whether the matching between the infant information and the infant persona is appropriate according to the keyword matching index, and when the keyword matching index is greater than or equal to a preset size, stored in the storage DB And a control unit that selects customized contents related to the infant persona from among a plurality of contents and provides them to the terminal.

In an embodiment, further comprising a feedback response unit for receiving a response from the terminal for positive or negative feedback information on the customized contents, and the control unit is based on the negative feedback information, replacing the infant persona Perform the action.

In an embodiment, the control unit receives detailed interest information through the feedback response unit by providing an interest field registration service to the terminal as the replacement operation is performed, and a substrate state change preset according to the detailed interest information Is extracted, and the infant persona is replaced with another infant persona based on the degree of separation between the predetermined change in the substrate state and the substrate state corresponding to the infant persona.

In an embodiment, the control unit temporarily updates the infant/child persona as a growth persona based on a state table when the activity information is more than a preset maximum number of connections according to the type, and the activity information is the type If the number of connections is less than a preset minimum number of connections according to the state table, the infant persona is temporarily updated as a degenerate persona, and the growth-type persona and the degenerate persona are substrates corresponding to the infant persona. It is the same as the state, and is different from the attitude state corresponding to the infant persona.

In an embodiment, the determination unit classifies the first keywords extracted from the infant information into neutral, negative, and positive keywords according to the infant persona, and the second keywords extracted from the activity information are neutral or negative. And positive keywords, and based on the number of each neutral, negative, and positive keywords, the keyword matching index is calculated through the calculation formula (1), and the calculation formula (1) is: M = {(α ₁ × 2β ₁ )+(α ₂ ×β ₂ )-(α ₃ ×3β ₃ )} (1), where α ₁ is the number classified as positive among the first keywords, and β ₁ is among the second keywords The number classified as positive, α ₂ is the number classified as neutral among the first keywords, β ₂ is the number classified as neutral among the second keywords, and α ₃ is the number classified as negative among the first keywords. The number, β _3, is the number of the second keywords classified as negative.

A method of operating a system for providing customized content based on infants and toddlers according to an embodiment of the present application, comprising receiving and registering infant information from a terminal through a network, including the type and number of accesses to the content provided to the terminal Collecting activity information, extracting an infant persona from among a plurality of personas stored in a storage DB, based on the activity information and the infant information, by using the activity information and each keyword of the infant information , Calculating a keyword matching index, and determining whether the matching between the infant information and the infant persona is suitable according to the keyword matching index, and when the keyword matching index is greater than or equal to a preset size, among a plurality of contents And selecting and providing customized contents related to the infant persona to the terminal.

In an embodiment, further comprising the step of receiving a response from the terminal for positive or negative feedback information on the customized contents, and performing a replacement operation for the infant persona based on the negative feedback information. .

In an embodiment, the performing of the replacement operation comprises: receiving detailed information of interest by providing a registration service for a field of interest to the terminal, extracting a change in a substrate state preset according to the detailed information of interest, and the infant And replacing the infant persona with another infant persona based on the degree of separation between the substrate state corresponding to the persona and the change in the substrate state.

In an embodiment, when the activity information is greater than or equal to a preset maximum number of accesses according to the type, temporarily updating the infant/child persona to a growth persona based on a state table, and the activity information is stored according to the type. If it is less than the set minimum number of connections, based on a state table, including the step of temporarily updating the infant persona to the degenerate persona, wherein the growth-type persona and the degenerate persona are substrates corresponding to the infant persona They correspond to a state, and the growth-type persona, the degenerate persona, and the infant persona have different attitude states.

In an embodiment, the determining comprises classifying the first keywords extracted from the infant information into neutral, negative, and positive keywords according to the infant persona, according to the infant persona, the activity information Classifying the second keywords extracted from the second keywords into neutral, negative, and positive keywords, and calculating the keyword matching index through a calculation formula (1) based on the number of each of the neutral, negative and positive keywords, , The formula (1) is, M = {(α ₁ × 2β ₁ ) + (α ₂ × β ₂ )-(α ₃ × 3β ₃ )} (1), where α ₁ is among the first keywords The number classified as positive, β ₁ is the number classified as positive among the second keywords, α ₂ is the number classified as neutral among the first keywords, and β ₂ is the number classified as neutral among the second keywords. The number, α ₃ is the number classified as negative among the first keywords, and β ₃ is the number classified as negative among the second keywords.

The customized persona management server and its management method according to the embodiment of the present application can extract customized personas for infants and toddlers, thereby providing customized contents suitable for infants and toddlers without the control of a leader such as parents or teachers. There is.

In addition, since the infant persona can be temporarily updated according to the infant's activity information, there is an effect of providing customized content corresponding to the change in the condition of the infant.

In addition, according to the growth of infants, infants and toddlers can be replaced in real time, so that it is possible to provide customized contents more accurately and quickly.

1 is a block diagram of a system for providing customized content according to an embodiment of the present application.
2 is an embodiment according to the operation of the customized content providing server of FIG.
3 is a block diagram of a system for providing customized content according to another embodiment of the present application.
4 is an embodiment according to the operation of the customized content providing server of FIG. 3.
5 is an operational process of the customized content providing system of FIG. 1.
6 is an operational process of the customized content providing system of FIG. 4.

Specific structural or functional descriptions of the embodiments according to the concept of the present application disclosed in the present specification are exemplified only for the purpose of describing the embodiments according to the concept of the present application, and the embodiments according to the concept of the present application are It may be implemented in various forms and is not limited to the embodiments described herein.

Since the embodiments according to the concept of the present application can apply various changes and have various forms, the embodiments will be illustrated in the drawings and described in detail in the present specification. However, this is not intended to limit the embodiments according to the concept of the present application to specific disclosed forms, and includes all changes, equivalents, or substitutes included in the spirit and scope of the present application.

Terms such as first or second may be used to describe various elements, but the elements should not be limited by the terms. The terms are only for the purpose of distinguishing one component from other components, for example, without departing from the scope of the rights according to the concept of the present application, the first component may be named as the second component, and similarly The second component may also be referred to as a first component.

When a component is referred to as being "connected" or "connected" to another component, it is understood that it may be directly connected or connected to the other component, but other components may exist in the middle. Should be. On the other hand, when a component is referred to as being "directly connected" or "directly connected" to another component, it should be understood that there is no other component in the middle. Other expressions describing the relationship between components, such as "between" and "just between" or "adjacent to" and "directly adjacent to" should be interpreted as well.

The terms used in this specification are only used to describe specific embodiments, and are not intended to limit the present application. Singular expressions include plural expressions unless the context clearly indicates otherwise. In the present specification, terms such as "comprise" or "have" are intended to designate the presence of implemented features, numbers, steps, actions, components, parts, or a combination thereof, but one or more other features or numbers It is to be understood that the possibility of addition or presence of, steps, actions, components, parts, or combinations thereof is not preliminarily excluded.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. Terms as defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and should not be interpreted as an ideal or excessively formal meaning unless explicitly defined in this specification. Does not.

Hereinafter, the present application will be described in detail by describing a preferred embodiment of the present application with reference to the accompanying drawings.

1 is a block diagram of a customized content providing system 1000 according to an embodiment of the present application, and FIG. 2 is an embodiment according to the operation of the customized content providing server 10 of FIG. 1.

1 and 2, the customized content providing system 1000 may include a customized content providing server 10, a plurality of user terminals 20_1 to 20_N, and a storage DB 200.

In the present application, a plurality of user terminals 20_1 to 20_N are terminals used by each infant to receive customized content, and will be described with an example of one user terminal (eg, 20_1) for clarity. It will be described in more detail in 3.

First, the customized content providing server 10 may include a registration unit 110, a collection unit 120, an extraction unit 130, a determination unit 140, and a control unit 150.

More specifically, the registration unit 110 may receive infant information from a user terminal (eg, 10_1) through the network 50 and register the corresponding terminal information and infant information. Here, the infant information may include at least one of the infant's disposition, age, region, sex, education level, family relation, friend relation, and terminal information.

Next, the collection unit 120 may collect activity information including the type and the number of accesses to the content provided to the user terminal (eg, 10_1) from the storage DB 200. Here, the contents may be classified according to at least one type of sports, movies, dramas, education, news, entertainment, and other contents, and may be stored in advance in the storage DB 200.

More specifically, the collection unit 120 checks the type of content provided to the user terminal (eg, 10_1) from the storage DB 200 through the network 50, and the user terminal (eg, 10_1) for the content You can count the number of connections. That is, the collection unit 120 may collect activity information including the type and the number of accesses to the content provided to the user terminal (eg, 10_1).

Next, the extraction unit 130 may extract an infant persona from among a plurality of personas stored in the storage DB 200 based on the activity information and the infant information. Here, each persona may include preset keywords related to infants' disposition, age, region, gender, education level, family relationship, and friend relationship.

More specifically, the extraction unit 130 may extract keywords from content included in the activity information and extract keywords from infant information. Hereinafter, for identification, keywords extracted from content are designated as first keywords, and keywords extracted from infant information are designated as second keywords.

In this case, the extraction unit 130 may extract, as infant personas, the maximum number of personas corresponding to the first and second keywords among the plurality of personas stored in the storage DB 200. For example, the extraction unit 130 counts the number of first and second keywords corresponding to preset keywords in any one of a plurality of personas stored in the storage DB 200, and a plurality of A persona having the largest number of corresponding first and second keywords among the personas of may be extracted as an infant persona.

The extraction unit 130 according to an exemplary embodiment may extract one attitude state corresponding to an infant persona from among a plurality of attitude states previously stored in the storage DB 200.

Here, the plurality of attitude states are state information for pre-classifying the type for each of the plurality of persons, based on demographic information, and is an active state, a mania state, and a passive state. , May include a negative state.

As shown in Table 1 below, each of the plurality of personas may correspond to at least one attitude state among an active state, a mania state, a passive state, and a negative state. have. Here, the following Table 1 is an example of a state table for a plurality of personas.

Active state Virtuoso Wannabe idol Dr. Cheokcheok Little edison Mania Alley leader Gag boy Beomsaeng DOO Passive state Timid kid Mamma Mia Small princess Purebred Negative state Swarm Whimsical Demon King Banangah Little philosopher Emotional state Sensitive state Rational state Conservative

The extraction unit 130 according to another embodiment may extract one substrate state corresponding to an infant persona from among a plurality of substrate states stored in the storage DB 200.

Here, the plurality of temperament states are state information for pre-classifying a type for each of the plurality of persons, based on common interest information, and the emotional state, rational state, sensitive state, May contain conservative status. In addition, each of the plurality of personas may correspond to at least one temperament state among an emotional state, a rational state, a sensitive state, and a conservative state.

For example, as shown in Table 1, when an infant persona is a swarm, one attitude state corresponding to the infant persona may be a negative state, and one temperament state may be an emotional state.

Next, the determination unit 140 may calculate a keyword matching index using each keyword of the activity information and the infant information. More specifically, the determination unit 140 classifies the first keywords extracted from the infant information into neutral, negative, and positive keywords by referring to the keyword group preset according to the infant and toddler persona, and the second extracted from the activity information. Keywords can be classified into neutral, negative and positive keywords.

Here, the preset keyword group includes neutral, negative, and positive keywords corresponding to each of a plurality of contents according to each infant persona previously collected in the storage DB 200 through web browsing, and the first keywords Neutral, negative, and positive keywords previously collected in the storage DB 200 through a list for classification and demographic information according to each infant and child persona may be included, and a list for classifying the second keywords may be included.

In this case, the determination unit 140 may calculate a keyword matching index based on the number of neutral, negative, and positive keywords for each of the first keywords and the second keywords. More specifically, based on the number of neutral, negative, and positive keywords for each of the first and second keywords, the determination unit 140 matches the keyword between infant information and infant persona through the following calculation formula (1). The index (M) can be calculated.

The following calculation equation (1) is M = {(α ₁ × 2β ₁ ) + (α ₂ × β ₂ )-(α ₃ × 3β ₃ )},

Here, α ₁ is the number classified as positive among the first keywords, β ₁ is the number classified as positive among the second keywords, α ₂ is the number classified as neutral among the first keywords, and β ₂ is The number of the second keywords classified as a neutral state, α ₃ may be the number of the first keywords classified as negative, and β ₃ may be the number of the second keywords classified as negative.

In this case, the determination unit 140 may determine whether the matching between the infant information and the infant persona is appropriate according to the size of the keyword matching index M. More specifically, when the keyword matching index M between the infant information and the infant persona is greater than or equal to a preset size, the determination unit 140 may determine that the matching between the infant information and the infant persona is appropriate. In addition, when the keyword matching index M between the infant information and the infant persona is less than a preset size, the determination unit 140 may determine that the matching between the infant information and the infant persona is not appropriate.

Next, the control unit 150 may selectively provide customized contents related to the infant persona to the user terminal (eg, 10_1). More specifically, when it is determined that the matching between the infant information and the infant persona is suitable for each other, the controller 150 may select customized contents related to the infant persona among a plurality of contents stored in the storage DB 200. In this case, the controller 150 may provide the selected customized content to a user terminal (eg, 10_1) connected through the network 50.

That is, when it is determined that the matching between the infant information and the infant persona is suitable for each other, the control unit 150 may provide customized contents related to the infant persona to the user terminal (eg, 10_1). As another example, when it is determined that the matching between the infant information and the infant persona is not suitable for each other, the controller 150 may perform a replacement operation for the infant persona. Hereinafter, a description of the replacement operation in FIG. 3 will be described in more detail.

According to an embodiment, when the activity information is greater than or equal to a preset maximum number of accesses according to a type of customized content, the controller 150 may temporarily update an infant persona to a growth persona among a plurality of personas. Here, the growth-type persona may be a persona having an attitude state of an infant persona neighboring in the direction of growth. For example, when the activity information is more than the preset maximum number of accesses according to the type of customized content, as shown in Table 1, the control unit 150 converts the infant person'alley leader' into the growth type personine'deokhu'. It can be temporarily updated with.

According to another embodiment, when the activity information is less than the preset minimum number of accesses according to the type of customized content, the controller 150 may temporarily update the infant persona to a preset degenerate persona among a plurality of personas. have. Here, the degenerate type of persona may be a persona having an attitude state adjacent to the degenerate direction from the attitude state of an infant persona. For example, when the activity information is less than the preset minimum number of accesses according to the type of customized content, the control unit 150 may temporarily update the infant person'alley ledger' to the degenerate personine'sosim kid'. have.

That is, the controller 150 may temporarily update the infant persona to one of a growth-type persona and a degenerate persona based on an attitude state set according to the activity information.

Next, the storage DB 200 can pre-generate, classify, store, and manage a plurality of infants and toddlers personas and a plurality of disposition states classified by the manager according to common keywords based on demographic information. have. Here, each disposition state may include an attitude state and a temperament state.

For example, the storage DB 200 is a relational database management system (RDBMS) such as Oracle, Informix, Sybase, and DB2, or Gemston, Orion, O2. It can be implemented according to the purpose of the present invention using an object-oriented database management system (OODBMS) such as, etc., and has appropriate fields to achieve its own function.

More specifically, the storage DB 200 generates, classifies, and manages an attitude state table including a plurality of infant and child personas and each attitude state corresponding to each infant and child persona based on demographic information. I can. In addition, the storage DB 200 may generate, classify, store, and manage a plurality of infant personas and a substrate state table including each substrate state corresponding to each infant persona in advance. That is, the storage DB 200 may be managed by separating and managing a plurality of infants and toddlers into separate tables corresponding to a plurality of child personas according to each disposition state based on demographic information.

In addition, the storage DB 200 may generate, classify, store, and manage a keyword group preset according to each infant persona. For example, the storage DB 200 may generate a first keyword group by collecting neutral, negative, and positive keywords corresponding to each of a plurality of contents through web search according to each infant or child persona. In addition, the storage DB 200 may generate a second keyword group by collecting neutral, negative, and positive keywords from demographic information according to each infant and toddler persona. Then, the storage DB 200 may classify, store, and manage the first and second keyword groups into preset keyword groups according to the corresponding infant/child persona.

According to an embodiment, the storage DB 200 may store and manage a plurality of contents in advance. In this case, the storage DB 200 may detect the content type and the number of accesses provided through the network 50 for each infant and child for each of the plurality of contents. That is, the storage DB 200 may detect and store activity information including the content type and the number of accesses for each user.

According to another embodiment, the storage DB 200 generates a substrate state preset for each detailed interest information received from infants and toddlers as a change in the substrate state, as it provides sequential queries through the field of interest registration service, and classifies, stores, and manages can do. In this case, the field of interest registration service may be a sequential question-response service excluding queries related to previously extracted persona.

The customized content providing server 10 according to the embodiment of the present application is based on the infant information and activity information registered and collected through the registration unit 110 and the collection unit 120, and a storage DB ( 200) can be extracted from infants and toddlers. In addition, the customized content providing server 10 may determine whether the matching between the infant information and the infant persona is appropriate through the determination unit 140 according to the keyword matching index calculated through each keyword for the infant information and infant persona. I can. Thereafter, when it is determined that matching between the infant information and the infant persona is appropriate, the customized content providing server 10 selects customized contents related to the infant persona among the plurality of contents and provides it to the user terminal (eg, 10_1). I can. Accordingly, the customized content providing server 10 can provide customized contents suitable for infants and toddlers without the control of a parent or teacher, and can temporarily update the infants' persona according to the activity information of infants and toddlers. There is an effect that can cope with changes in condition.

3 is a block diagram of a customized content providing system 1000_1 according to another embodiment of the present application, and FIG. 4 is an embodiment according to the operation of the customized content providing server 10_1 of FIG. 3.

1 to 4, the customized content providing system 1000_1 includes a customized content providing server 10_1, a plurality of user terminals 20_1 to 20_N, a plurality of parent terminals 30_1 to 30_N, and a storage DB ( 200) may be included.

First, the plurality of user terminals 20_1 to 20_N are terminals used by each infant to receive customized content, and the plurality of parent terminals 30_1 to 30_N may be terminals possessed by the corresponding parent of each infant. At this time, the plurality of user terminals 20_1 to 20_N and the plurality of parent terminals 30_1 to 30_N are connected to the customized content providing server 10 through the network 50 to enable data transmission/reception. It can be implemented as a portable terminal or a television.

For example, a computer includes a notebook, a desktop, a laptop, etc. equipped with a web browser, and a portable terminal is a wireless communication device that guarantees portability and mobility, and PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access) 2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smart phone (Smart Phone) and all kinds of handheld based wireless communication devices may be included. Further, the television may include Internet Protocol Television (IPTV), Internet Television (Internet Television), terrestrial TV, and cable TV.

In addition, a plurality of user terminals 20_1 to 20_N and a plurality of parent terminals 30_1 to 30_N are web pages such as various HTML (Hyper Text Markup Language) documents provided by the customized content providing server 10. ) To be displayed on the screen, and all kinds of wired/wireless communication that can use various web services by accessing the customized content providing server 10 and having a regular web browser It can be a device.

At this time, the plurality of user terminals 20_1 to 20_N and the plurality of parent terminals 30_1 to 30_N access the customized content providing server 10 through the network 50, and an application to use the service Can be installed. In particular, it can be applied to operating systems where data inquiry between applications is not possible, and mobile operating systems such as IOS, Android (ANDROID), Symbian (SYMBIAN), and Bada (BADA) can be included as operating systems, and a mobile environment is formed by combining these conditions. Can be.

In addition, the network 50 is the TCP/IP protocol and various services existing at the upper layer thereof, that is, HTTP (Hyper Text Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail). Transfer Protocol), Simple Network Management Protocol (SNMP), Network File Service (NFS), Network Information Service (NIS), etc. It refers to a global open computer network structure, and multiple user terminals (20_1~20_N) and An environment in which a plurality of parent terminals 30_1 to 30_N can be connected to the customized content providing server 10 may be provided. Meanwhile, the network 50 may be a wired or wireless Internet, or may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet.

Hereinafter, a plurality of parent terminals 30_1 to 30_N are terminals possessed by a corresponding parent of each infant, and for clear explanation, a plurality of user terminals 20_1 to 20_N and a plurality of parent terminals 30_1 to 30_N Will be described using one user terminal 20_1 and one parent terminal 30_1 as an example.

Next, the customized content providing server 10_1 may include a registration unit 110, a collection unit 120, an extraction unit 130, a determination unit 140, a control unit 150, and a feedback response unit 160. . Hereinafter, duplicate contents of the registration unit 110, the collection unit 120, the extraction unit 130, the determination unit 140, the control unit 150, and the storage DB 200 of the same member number described in FIG. 1 Will be omitted.

First, the feedback response unit 160 may receive a response of positive or negative feedback information for customized contents from any one of the plurality of user terminals 20_1 to 20_N (eg, 20_1). Here, the positive or negative feedback information may be response information on whether to provide the next content from the user terminal (eg, 20_1) when customized contents are sequentially provided to the user terminal (eg, 20_1).

In this case, when the feedback response unit 160 receives the negative feedback information, the controller 150 may perform a replacement operation for the infant persona based on the negative feedback information. More specifically, the feedback response unit 160 may accumulate the number of negative feedback information received from the user terminal (eg, 20_1). In this case, when the accumulated negative feedback information is equal to or greater than a preset number of times, the controller 150 may perform a replacement operation for the infant persona.

When the control unit 150 according to the embodiment performs a replacement operation for an infant persona according to negative feedback information, the control unit 150 is interested in the user terminal (eg, 20_1) through the feedback response unit 160 Field registration service can be provided.

Subsequently, the controller 150 provides a sequential inquiry through the registration service for the field of interest, and based on the detailed information of interest received from the infant and young child, one of the other temperament states excluding the temperament state corresponding to the infant persona The changed state may be extracted from the storage DB 200 through the extraction unit 130.

In this case, the control unit 150 may replace the infant persona with the new infant persona based on the degree of separation between any one of the substrate change state and the substrate state corresponding to the infant persona. More specifically, when the degree of separation is at least two or more temperament changes, the control unit 150 may replace the infant persona with the new infant persona in real time. In addition, when the degree of separation is one temperament change, the control unit 150 may not replace the infant or child persona.

That is, the controller 150 can temporarily update the infant persona to an extended persona or a degenerate persona based on the attitude state that can be changed according to the condition of the infant and toddler, and at the same time change it according to the mental growth of the infant and toddler. Since it is possible to replace the infant persona with a new infant persona based on the possible change in temperament state, it is possible to provide more accurate customized contents related to the infant persona.

According to an embodiment, the feedback response unit 160 may receive guide information for customized contents from any one parent terminal (eg, 30_1) among the plurality of parent terminals 30_1 to 30_N. Here, the guide information may be information for limiting the type of customized contents and the maximum number of accesses.

More specifically, the feedback response unit 160 may receive identification information for identifying the user terminal (eg, 20_1) from any one parent terminal (eg, 30_1). In this case, the feedback response unit 160 may select a user terminal (eg, 20_1) from among the plurality of user terminals 20_1 to 20_N, based on the identification information.

Subsequently, the feedback response unit 160 provides a description of the type and number of accesses for the customized contents registered in the user terminal (eg, 20_1) to any one parent terminal (eg, 30_1), and at the same time, the user terminal (eg, The guide setting authority for 20_1) may be given to any one parent terminal (eg, 30_1). At this time, according to the type and the maximum number of accesses to the customized contents that are answered through the feedback response unit 160 from any one parent terminal (e.g., 30_1), the controller 150 restricts the customized contents, and the user terminal ( For example, it can be provided in 20_1).

Depending on the embodiment, the storage DB 200 may register the parent terminal (eg, 30_1) through a parent authentication procedure service when storing information about infants and children registered through the registration unit 110 from the user terminal 20_1. . At this time, the storage DB 200 may store, classify, and manage the infant information and parent information as a database (DB) for each infant.

5 is an operation process of the customized content providing system 1000_1 of FIG. 1.

Referring to FIGS. 1, 2 and 5, in step S110, the registration unit 110 may receive infant information from a user terminal (eg, 10_1) through the network 50 and register it in the storage DB 200. .

Next, in step S120, the collection unit 120 may collect activity information including the type and the number of accesses to the content provided to the user terminal (eg, 10_1) from the storage DB 200.

At this time, in step S130, the extraction unit 130 may extract an infant persona from among a plurality of personas stored in the storage DB 200 based on the activity information and the infant information.

According to an embodiment, when the activity information is greater than or equal to a preset maximum number of accesses according to the type of content, the controller 150 may temporarily update the infant persona extracted through the extraction unit 130 as a growth persona. . Here, the growth-type persona may be a persona having the same substrate state as an infant persona.

According to another embodiment, when the activity information is greater than or equal to a preset maximum number of accesses according to the type of content, the controller 150 may temporarily update the infant or child persona extracted through the extraction unit 130 as a growth persona. .

Next, in step S140, the determination unit 140 may calculate a keyword matching index using each keyword of the activity information and the infant information.

Then, in step S150, the determination unit 140 may determine whether the matching between the infant information and the infant persona is suitable based on the size of the keyword matching index.

Thereafter, in step S160, when it is determined that the matching between the infant information and the infant persona is appropriate, customized contents related to the infant persona among a plurality of contents are selected from the storage DB 200, and the user terminal 20_1 Can be provided.

6 is an operation process of the customized content providing system 1000_1 of FIG. 4.

Referring to FIGS. 3, 4 and 6, first, in step S210, the feedback response unit 160 may receive a response of positive or negative feedback information for customized contents from a user terminal (eg, 20_1).

Next, in step S220, when the cumulative number of receiving negative feedback information is greater than a preset number, the control unit 150 provides an interest field registration service to the user terminal (eg, 20_1) through the feedback response unit 160. Can provide.

Then, in step S230, the feedback response unit 160 may receive the detailed interest information input by the infant through the interest field registration service from the user terminal (eg, 20_1).

At this time, in step S240, the control unit 150 may extract the substrate state change preset according to the detailed interest information from the storage DB 200 through the extraction unit 130.

Thereafter, in step S250, the controller 140 replaces the infant persona with another infant persona based on the degree of separation between the substrate state change extracted through the extraction unit 130 and the substrate state corresponding to the infant persona. can do.

Although the present application has been described with reference to the exemplary embodiment illustrated in the drawings, this is only exemplary, and those of ordinary skill in the art will appreciate that various modifications and equivalent other exemplary embodiments are possible therefrom. Therefore, the true technical protection scope of the present application should be determined by the technical idea of the attached registration claims.

10, 10_1: Customized persona management server
20_1~20_N: multiple user terminals
30_1~30_N: Multiple parent terminals
110: register
120: collection unit
130: extraction unit
140: judgment unit
150: control unit
200: storage DB

Claims (10)

A registration unit for receiving and registering infant information from a user terminal through a network;
A collection unit for collecting activity information including a type and number of accesses to the content provided to the user terminal;
An extracting unit for extracting an infant persona from among a plurality of personas stored in a storage DB based on the activity information and the infant information;
A determination unit that calculates a keyword matching index using the activity information and each keyword of the infant information, and determines whether a match between the infant information and the infant persona is appropriate according to the keyword matching index;
When the keyword matching index is greater than or equal to a preset size, a control unit for selecting customized contents related to the infant persona among a plurality of contents stored in the storage DB and providing them to the user terminal; And
And a feedback response unit for providing the activity information to the parent terminal and giving the parent terminal permission to set the guide for the user terminal,
The control unit is based on an infant persona-based limiting the customized contents provided to the user terminal based on guide information regulating the type and maximum number of accesses to the customized contents received from the parent terminal through the feedback response unit. Customized content delivery system. The method of claim 1,
The feedback response unit receives a response of positive or negative feedback information for the customized contents from the user terminal,
The control unit, based on the negative feedback information, to perform a replacement operation for the infant persona, infant persona-based customized content providing system. The method of claim 2,
The control unit, as the replacement operation is performed, provides an interest field registration service to the user terminal to receive detailed interest information through the feedback response unit,
Extracting a preset substrate state change according to the detailed information of interest,
An infant persona-based customized content providing system for replacing the infant persona with another infant persona based on the degree of separation between the predetermined change in the state of the substrate and the state of the substrate corresponding to the infant persona. The method of claim 1,
When the activity information is greater than or equal to a preset maximum number of accesses according to the type, the controller temporarily updates the infant/child persona as a growth persona based on a state table,
If the activity information is less than the minimum number of accesses preset according to the type, based on the state table, the infant or child persona is temporarily updated as a degenerate persona,
The growth-type persona and the degenerate persona are the same as the temperament state corresponding to the infant persona, and the infant persona-based customized content providing system that is different from the attitude state corresponding to the infant persona. The method of claim 1,
The determination unit classifies the first keywords extracted from the infant information into neutral, negative and positive keywords according to the infant and toddler persona, and classifies the second keywords extracted from the activity information into neutral, negative and positive keywords. Classify,
Based on the number of each neutral, negative, and positive keywords, the keyword matching index is calculated through calculation formula (1),
The formula (1) is M = {(α ₁ × 2β ₁ ) + (α ₂ × β ₂ )-(α ₃ × 3β ₃ )} (1),
Here, α ₁ is the number classified as positive among the first keywords, β ₁ is the number classified as positive among the second keywords, α ₂ is the number classified as neutral among the first keywords, and β ₂ is Providing customized content based on infant persona, which is the number of the second keywords classified as neutral, α ₃ is the number classified as negative among the first keywords, and β ₃ is the number classified as negative among the second keywords system. As a method of operating a customized content providing system based on infants and toddlers,
Receiving and registering infant information from a user terminal through a network;
Collecting activity information including a type and number of accesses to the content provided to the user terminal;
Extracting an infant persona from among a plurality of personas stored in a storage DB based on the activity information and the infant information;
Calculating a keyword matching index using each keyword of the activity information and the infant information, and determining whether a match between the infant information and the infant persona is appropriate according to the keyword matching index;
When the keyword matching index is greater than or equal to a preset size, selecting customized contents related to the infant persona among a plurality of contents and providing them to the user terminal; And
Providing the activity information to the parent terminal and at the same time granting a guide setting authority for the user terminal to the parent terminal,
The giving may include limiting the customized contents provided to the user terminal based on guide information regulating the type and maximum number of accesses to the customized contents received from the parent terminal. How to operate the SONA-based customized content providing system. The method of claim 6,
Receiving a response of positive or negative feedback information on the customized contents from the user terminal; And
Based on the negative feedback information, the operation method of the system for providing customized content based on the infant persona further comprising the step of performing a replacement operation for the infant persona. The method of claim 7,
The performing of the replacement operation may include receiving detailed information of interest by providing an interest field registration service to the user terminal;
Extracting a preset substrate state change according to the detailed interest information; And
The method of operating a system for providing customized content based on infant and toddler persona comprising the step of replacing the infant persona with another infant persona based on the degree of separation between the substrate state corresponding to the infant persona and the change in the substrate state. The method of claim 6,
If the activity information is greater than or equal to a preset maximum number of accesses according to the type, temporarily updating the infant or toddler persona as a growth persona based on a state table; And
If the activity information is less than a preset minimum number of accesses according to the type, based on a state table, including the step of temporarily updating the infant or child persona as a degenerate persona,
The growth-type persona and the degenerate persona correspond to each other with a temperament state corresponding to the infant and child persona, and the growth-type persona, the degenerate persona, and the infant persona are based on infants and toddlers with different attitude states. How to operate the customized content providing system. The method of claim 6,
The determining may include classifying the first keywords extracted from the infant information into neutral, negative and positive keywords according to the infant and infant persona;
Classifying second keywords extracted from the activity information into neutral, negative, and positive keywords according to the infant and child persona; And
Based on the number of each neutral, negative and positive keywords, including the step of calculating the keyword matching index through the calculation formula (1),
The formula (1) is M = {(α ₁ × 2β ₁ ) + (α ₂ × β ₂ )-(α ₃ × 3β ₃ )} (1),
Here, α ₁ is the number classified as positive among the first keywords, β ₁ is the number classified as positive among the second keywords, α ₂ is the number classified as neutral among the first keywords, and β ₂ is Providing customized content based on infant persona, which is the number of the second keywords classified as neutral, α ₃ is the number classified as negative among the first keywords, and β ₃ is the number classified as negative among the second keywords How the system works.

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