KR102163332B1 - Method and Apparatus for Providing Affiliated Service Based on Location - Google Patents

Abstract

A method and apparatus for providing a location-based data service are disclosed.
Location-based service that transmits affiliate event information to the terminal and, when payment completion information corresponding to the partnership event information is received, provides affiliate services adaptively to the terminal according to the network status of the affiliated location area based on the payment completion information. It relates to a method and apparatus for providing affiliate services.

Description

Location-based data service provision method and apparatus {Method and Apparatus for Providing Affiliated Service Based on Location}

The present embodiment relates to a method and apparatus for providing a data service based on a location.

The content described in this section merely provides background information on the present embodiment and does not constitute the prior art.

In general, as a store promotion method, a method of registering product advertisements on an Internet site or issuing coupons that can be used in stores on an Internet site is used. A user using a terminal can access product advertisements for each store only when accessing the Internet and entering the store's homepage or searching for the store using a specific search site.

Therefore, it is necessary to provide all or part of the promotional material related to the store even if the user does not visit the store site individually. In addition, even when a user using a terminal does not use the Internet, there is a need to provide advertisements for products sold in stores through the user terminal.

In this embodiment, when the terminal enters the affiliated location area, the affiliated event information is transmitted to the terminal, and when payment completion information corresponding to the affiliated event information is received, based on the payment completion information, the affiliated event information is transmitted to the terminal. The main purpose is to provide a location-based affiliate service providing method and apparatus that adaptively provides affiliate services according to network conditions.

According to an aspect of the present embodiment, there is provided a target location confirmation process of checking whether to enter a service target location area based on radio wave environment information about the terminal and transmitting event information to the terminal entering the service target location area; A payment confirmation process of obtaining payment completion information corresponding to the event information; A data service control process of adaptively providing free data to the network traffic of the service target location area to the terminal based on the payment completion information; It provides a data service providing method comprising a service management process for controlling the provision or expiration operation of the free data based on preset condition information.

In addition, according to another aspect of the present embodiment, a target location check unit that checks whether to enter a service target location area based on radio wave environment information about the terminal, and transmits event information to the terminal that has entered the service target location area. ; A payment confirmation unit for obtaining payment completion information corresponding to the event information; A data service controller configured to provide free data adaptively to the network traffic of the service target location area to the terminal based on the payment completion information; It provides a data service providing apparatus comprising a service management unit for controlling the provision or expiration operation of the free data based on preset condition information.

As described above, according to the present embodiment, by providing limited free data corresponding to online sales and purchases of affiliated offline store-related products in regions with many network idle resources, it is possible to induce users to purchase. There is an effect.

In addition, there is an effect of being able to sell a combined product that combines offline stores (eg coffee, restaurants, academies, sports, etc.) and telecommunication service providers from the point of view of a telecommunication company.

In addition, when making online payments between affiliated service providers and consumers, there is an effect that it is possible to develop a platform that can differentiate services and produce added value by using location information rather than a simple connection role.

1 is a block diagram schematically showing a system for providing an affiliate service according to the present embodiment.
2 is a block diagram schematically showing an apparatus for providing an affiliate service according to the present embodiment.
3 is a flowchart illustrating a method for providing an affiliate service according to the present embodiment.
4A to 4C are flowcharts illustrating a method of providing an affiliate service based on an affiliate store location according to the first embodiment of the present invention.
5 is an exemplary diagram for explaining an operation of providing an affiliate service according to the first embodiment of the present invention.
6A and 6B are flowcharts illustrating a method of providing an affiliate service based on an affiliate area according to a second embodiment of the present invention.
7 is an exemplary diagram for explaining an operation of providing an affiliate service according to the second embodiment of the present invention.
8A and 8B are flowcharts illustrating a method of providing an online-based affiliate service according to a third embodiment of the present invention.
9 is an exemplary diagram for explaining an operation of providing an affiliate service according to a third embodiment of the present invention.

Hereinafter, this embodiment will be described in detail with reference to the accompanying drawings. The affiliate service described in the present embodiment means providing free or discount data in a state in which an alliance is established according to a preset contract between a communication company and an affiliate company. However, a preset contract between the mobile operator and the affiliate is not necessarily required, and can be implemented in the form of a data service that provides free or discount data from a mobile operator without a contract. For example, the affiliated service providing device, the affiliated service providing unit, and the affiliated service providing method can be changed into a data service providing device, a data service control unit, and a data service providing method.

1 is a block diagram schematically showing a system for providing an affiliate service according to the present embodiment.

The affiliate service providing system according to the present embodiment includes a terminal 110, a base station 120, a packet gateway 130, an affiliate service providing device 140, a traffic management device 150, a payment device 160, and an affiliate management device. (170), a policy management device 180 and a packet data network 190.

The terminal 110 refers to a terminal capable of transmitting and receiving various data via the packet gateway 130 and the packet data network 190 according to the user's key manipulation, and a tablet PC, a laptop, It may be any one of a personal computer (PC), a smart phone, a personal digital assistant (PDA), and a mobile communication terminal. Here, the terminal 110 may be a terminal that supports 3G communication, long term evolution (LTE), as well as LTE-Advanced (LTE-A), 5G communication, and the like.

That is, the terminal 110 is a terminal that performs voice or data communication using the packet data network 190, a memory for storing a program or protocol for communication with the packet data network 190, and executing the corresponding program. It means a device equipped with a microprocessor for calculation and control.

The terminal 110 according to the present embodiment includes a plurality of terminals (eg, terminal 1, terminal 2, terminal n, etc.), and each terminal 110 means a subscriber terminal subscribed to an affiliated additional service. Here, the affiliate additional service provides affiliate event information to the terminal 110 based on the location of the terminal 110, and when payment is performed according to the affiliate event information, a preset affiliate service (eg, free data) is provided. It means an additional service.

The terminal 110 may be a terminal on which an affiliate application is previously installed. Here, the affiliate application processes information related to various affiliate services in connection with communication companies and affiliates. The affiliate application may output the affiliate event information obtained from the affiliate service providing device 140, perform payment corresponding to the affiliate event information by a user's manipulation or command, and receive free data corresponding to the payment.

Affiliate application refers to an application that is downloaded and installed through an application store (eg, Google Store, Apple App Store, etc.) when the terminal 110 is a smartphone, and when the terminal 110 is a feature phone, a carrier Refers to an application running on a VM (Virtual Machine) downloaded through the device.

The base station 120 is a device that supports LTE (Long Term Evolution), and includes RF (Radio Frequency) conversion of a transmitted signal, transmission/reception, signal strength, quality measurement, baseband signal processing, and channel card resource management (Channel Card). It is a device that performs a function. The base station 120 refers to a wireless access device in an LTE network, which is a 4G network, and performs various functions necessary for wireless call processing, such as location registration, radio channel assignment, and handoff, in the 4G network.

In addition, the base station 120 is a device that receives a call request signal from the terminal 110 through a traffic channel among signal channels in a 4G network, and performs baseband signal processing, wired/wireless conversion, and transmission and reception of wireless signals. The base station 120 provides a radio interface to the terminal 110, and radio resources such as radio bearer control, radio admission control, dynamic radio resource allocation, load balancing, and inter-cell interference control (ICIC). It provides radio resource management (RRM) function. Here, the base station 120 is preferably an eNodeB, but may be extended and applied to an Evolved-UMTS Terrestrial Radio Access Network (E-UTRAN) within a 4G network. Meanwhile, the base station 120 illustrated in FIG. 1 is described as being implemented only in a 4G network, but when implemented in a 3G network, the base station 120 may be implemented as UTRAN or GERAN.

The packet gateway 130 is a gateway to the packet data network 190 including the IP Multimedia Subsystem (IMS), the Internet, etc. within the 4G network, and manages mobility for the Non-3GPP network, and uses data on the basis of policy information. It creates usage data record (UDR), performs offline billing processing, and blocks harmful packets.

The packet gateway 130 is a session control and user plan that allocates an IP address of the terminal 110 and interworks with the external Internet network and the Non-3GPP network, and routing information with the base station 120 and the external network for packet service. And has tunneling and IP routing functions. In other words, the packet gateway 130 allocates an IP address for the packet data network 190 to the terminal 110 so that a data session between the terminal 110 and the packet data network 190 is established. In addition, the packet gateway 130 transmits a packet data unit (PDU) to a serving gateway (not shown) and an external network.

The packet gateway 130 according to the present embodiment monitors the data usage used by the terminal 110 and transmits the data usage information to the affiliate service providing apparatus 140 at a preset period or in real time. Here, the data usage information is information obtained by measuring the amount of data used by the subscriber, and may be accumulated information for a preset time.

The packet gateway 130 applies the differential policy information generated from the policy management device 180, and free data of the terminal 110 based on the control signal received based on the data usage information from the affiliate service providing device 140 Use can be'allowed' or'blocked'.

The affiliate service providing apparatus 140 acquires radio wave environment information for the terminal 110 that transmits and receives traffic from the packet data network 190, and based on the obtained radio wave environment information, the terminal 110 is located in the affiliate target location area. Check whether you have entered. Here, the radio wave environment information includes terminal identification information (MDN: Mobile Diretory Number) for the terminal 110, base station identification information (Cell ID) for the base station 120 connected to the terminal 110, and the like.

When it is confirmed that the terminal 110 has entered the partnership target location area by using the base station identification information extracted from the radio wave environment information, the affiliate service providing device 140 sends the affiliate management device 170 to the affiliate target location area. Obtains by requesting a table to be affiliated with.

The affiliate service providing apparatus 140 extracts an affiliate candidate for an area in which the terminal 110 is located among the affiliate target location areas, and transmits affiliate event information corresponding to the extracted partnership candidate to the terminal 110. In other words, the affiliate service providing apparatus 140 selects the base station identification information of the area in which the terminal 110 is located among the affiliate target table corresponding to the affiliate target location area, that is, an affiliate candidate corresponding to the base station identification information included in the radio wave environment information. It extracts and transmits the affiliate event information corresponding to the extracted partnership candidate to the terminal 110. Here, the affiliate event information includes information related to affiliates such as affiliated stores, affiliated areas, and online service affiliated areas.

The affiliate service providing device 140 is a payment corresponding to the affiliate event information including payment information for various methods such as general payment methods (card, cash, etc.), a telecommunication company affiliate payment method, and mobile payment method from the payment device 160 Acquire completion information.

The affiliate service providing device 140 acquires the base station status information for the area where the terminal 110 is located based on the base station identification information included in the payment completion information from the traffic management device 150, and based on the base station status information, the network Check the traffic status result. Here, the status result of the network traffic may be classified into smooth, normal, congestion, etc. based on the base station status information.

The affiliate service providing device 140 adaptively provides free data to the terminal 110 according to the state of network traffic. In other words, the affiliate service providing device 140 extracts a previously stored affiliate service table from the affiliate management device 170, extracts affiliate benefit information according to the state result of network traffic from the extracted affiliate service table, and provides affiliate benefit information. Free data corresponding to is provided to the terminal 110. The affiliate service providing device 140 controls the operation of providing or expiration of free data of the terminal 110 based on a limit amount of free data included in the affiliate benefit information, a provision time, a provision location, and a provision speed.

The affiliate service providing device 140 transmits free data approval information and policy-related information to the policy management device 180 so that the free data provided to the terminal 110 is used so that differential policy information is generated.

The traffic management device 150 manages network traffic by collecting base station status information for a plurality of base stations already installed in the affiliate target location area. The traffic management apparatus 150 according to the present embodiment collects base station status information for a plurality of base stations pre-installed in the affiliated target location area at a preset period or in real time. When there is a request for base station status information of a specific base station from the affiliate service providing device 140, the traffic management device 150 extracts and transmits the base station status information. Here, the base station status information refers to the status of the base station determined based on one base station, that is, the number of terminals located in the cell area, data usage, and channel quality information (CQI). The base station status information can be classified into smooth, normal, congested, etc., but is not limited thereto, and may be classified into level 1, level 2, level 3, and the like.

The payment device 160 transmits payment-processed payment completion information to the affiliate service providing device 140 based on the affiliate event information. The payment device 160 according to the present embodiment uses various methods such as a general payment method (card, cash, etc.), a telecommunication company affiliate payment method, and a mobile payment method for the product included in the affiliate event information transmitted to the terminal 110. Payment is performed, and payment completion information including payment information for the payment, an affiliate code for the store where the payment is made, and terminal identification information for the buyer who made the payment, is transmitted to the affiliate service providing device 140.

The affiliate management device 170 stores and manages various information related to affiliates. The affiliate management device 170 stores and manages various information related to affiliates in a data structure implemented in a storage space (hard disk or memory) of a computer system using a database management program (DBMS).

The affiliate management apparatus 170 stores affiliated service-related information for each base station identification information for each of the base stations already installed in the affiliated target location area. The affiliate management apparatus 170 generates an affiliate target table storing affiliate codes for each base station identification information. In addition, the affiliate management device 170 generates an affiliate service table including an affiliate code, limit amount, provision time, provision speed, provision location, etc. for provision of an affiliate service according to the state of the base station for each base station identification information.

The policy management apparatus 180 may detect a packet included in service data by using a preset rule and apply an approved QoS (Quality of Service). The policy management apparatus 180 operates based on the determined differential policy and a charging control function by the packet gateway 130 and an offline charging system (not shown). That is, the policy management apparatus 180 may detect service data of the packet gateway 130 and an offline billing system (not shown), and perform network control such as QoS.

In addition, the policy management device 180 may provide a policy control decision and billing control function. The policy management device 180 transmits the generated differential policy information to the packet gateway 130. At this time, the packet gateway 130 may notify the policy management device 180 of information necessary for determining the application of the operator's policy by the policy management device 180 to the policy management device 180 through a Credit Control Request (CCR) message. ) May notify the determined differential policy to the packet gateway 130 through a Credit Control Answer (CCA) message.

The policy management device 180 according to the present embodiment receives free data approval information and policy-related information from the affiliate service providing device 140 to generate differential policy information for free data, and packet gateway based on the differential policy information. (130) transmits a control signal for controlling the use of free data of the terminal 110. The packet data network 190 is an external or internal IP network of a communication service provider, and provides a service function such as the Internet or IMS.

2 is a block diagram schematically showing an apparatus for providing an affiliate service according to the present embodiment.

The affiliate service providing apparatus 140 according to the present embodiment includes an information acquisition unit 210, a target location verification unit 220, a payment processing verification unit 230, a traffic verification unit 240, an affiliate service control unit 250, and It includes a charging policy control unit 260.

The information acquisition unit 210 acquires radio wave environment information for the terminal 110. The information acquisition unit 210 according to the present embodiment acquires radio wave environment information about the terminal 110 that is connected to the packet data network 190 and transmits/receives traffic from the packet gateway 130. Here, the radio wave environment information includes terminal identification information (MDN: Mobile Diretory Number) for the terminal 110, base station identification information (Cell ID) for the base station 120 connected to the terminal 110, and the like. For example, the information acquisition unit 210 acquires radio wave environment information including terminal identification information '01012345678' and base station identification information '10000:0' for the terminal 110 from the packet gateway 130.

The target location checking unit 220 checks whether the terminal 110 has entered the affiliate target location area based on the acquired radio wave environment information.

The target location identification unit 220 according to the present embodiment extracts the base station identification information included in the radio wave environment information, and checks the entry of the terminal 110 to the predetermined affiliate target location area based on the base station identification information. When it is confirmed that the terminal 110 has entered the partnership target location area using the base station identification information extracted from the radio wave environment information, the target location check unit 220 sends the affiliate management device 170 to the affiliate target location area. Obtains by requesting a table to be affiliated with.

The target location identification unit 220 according to the first embodiment extracts the base station identification information included in the radio wave environment information, and when the terminal 110 enters the affiliated location area based on the base station identification information, the affiliated store Acquire the target table for alliances. For example, the affiliated target table for affiliated stores according to the first embodiment includes base station identification information and affiliated codes for affiliated stores corresponding to respective base station identification information, as shown in [Table 1].

The target location identification unit 220 according to the second embodiment extracts the base station identification information included in the radio wave environment information, and, based on the base station identification information, when the terminal 110 enters the affiliate target location area, Acquire the target table for alliances. For example, the table of alliance targets for the alliance area according to the second embodiment includes base station identification information and an alliance code for the alliance area corresponding to each of the base station identification information, as shown in Table 2.

The target location identification unit 220 according to the third embodiment extracts the base station identification information included in the radio wave environment information, and when the terminal 110 enters the target location area for cooperation based on the base station identification information, online service cooperation Acquire a table of alliance targets for a region. For example, the association target table for an online service alliance area according to the third embodiment includes base station identification information and an association code for an online service alliance area corresponding to each base station identification information, as shown in [Table 3].

The candidate extracting unit 222 extracts an alliance candidate for an area in which the terminal 110 is located among the alliance target location areas, and transmits alliance event information corresponding to the extracted alliance candidate to the terminal 110. To explain in more detail, the candidate extraction unit 222 is an affiliate candidate corresponding to the base station identification information included in the radio wave environment information, that is, the base station identification information of the area in which the terminal 110 is located among the affiliate target table corresponding to the affiliate target location area. And transmits the affiliate event information corresponding to the extracted partnership candidate to the terminal 110. Here, the affiliate event information includes affiliate service information related to affiliate companies such as affiliate stores, affiliate areas, and online service affiliate areas.

The partnership event information transmitted from the candidate extraction unit 222 to the terminal 110 may be implemented in the form of an electronic leaflet, and the candidate extraction unit 222 is a push notification method to the terminal 110 or the terminal 110 Partnership event information can be transmitted based on the previously installed affiliate application.

The candidate extracting unit 222 according to the first embodiment extracts an affiliate store corresponding to the base station identification information in which the terminal 110 is located from among the affiliate target table as an affiliate candidate, and product information and discount information corresponding to the extracted affiliate store , And transmits affiliate event information including affiliate benefit information to the terminal 110. Here, product information means information on products sold at affiliated stores, discount information means discount information on products, and affiliate benefit information is based on free data provided to product buyers by a telecommunication company according to a contract with affiliates. Means information about.

The candidate extraction unit 222 according to the second embodiment extracts an affiliated area corresponding to the base station identification information in which the terminal is located as an affiliate candidate, and stores information corresponding to a plurality of affiliated stores included in the extracted affiliated area, and store location Partnership event information including information, product information, discount information, partnership benefit information, etc. is transmitted to the terminal 110. Here, the store information means store advertisement information for each of a plurality of stores included in the affiliated area, and the store location information means information about a store map and location coordinates for each of the plurality of stores. In the second embodiment, product information, discount information, partnership benefit information, etc. are the same as those described in the first embodiment, and thus detailed descriptions will be omitted.

The candidate extraction unit 222 according to the third embodiment extracts an online service alliance area corresponding to the base station identification information in which the terminal is located as an alliance candidate, and an online product for online alliance products usable within the extracted online service alliance area. Partnership event information including information, discount information, partnership benefit information, etc. is transmitted to the terminal 110. Here, the online product information refers to information on online sales products for use coupons, drinks, food, etc. that can be used in an online service partner area (eg, ski resorts, water parks, amusement parks, etc.). In the third embodiment, discount information, partnership benefit information, and the like are the same as those described in the first embodiment, and thus detailed descriptions will be omitted.

The payment processing confirmation unit 230 acquires payment completion information corresponding to the affiliate event information from the payment device 160. The payment processing verification unit 230 acquires payment completion information including payment information for various methods such as general payment methods (card, cash, etc.), telecommunication company affiliated payment methods, and mobile payment methods. Here, the payment completion information includes payment information for a product included in the affiliate event information, terminal identification information of a buyer, an affiliate code for an affiliate company, and the like.

The traffic check unit 240 checks the network traffic status for the area in which the terminal 110 is located based on the payment completion information.

The traffic verification unit 240 according to the present embodiment acquires the base station status information for the area where the terminal 110 is located from the traffic management device 150 based on the base station identification information included in the payment completion information, and the base station status information Check the status result of network traffic based on. Here, the status result of the network traffic may be classified into smooth (level 1), normal (level 2), congestion (level 3), and the like based on the base station status information.

The affiliate service controller 250 adaptively provides free data to the terminal 110 according to the state of network traffic. The affiliate service control unit 250 according to the present embodiment extracts the status result of network traffic, that is, affiliate benefit information according to the base station status, from the previously stored affiliate service table, and transfers free data corresponding to the affiliate benefit information to the terminal 110. to provide.

The affiliate service control unit 250 transmits free data to the terminal 110 for automatic use. In other words, the affiliate service control unit 250 transmits the free data to the terminal 110, performs a push notification on the automatic use to the terminal 110, and allows the free data to be used. Meanwhile, the affiliate service control unit 250 may transmit free data to the terminal 110 and, when a use request signal according to a user's manipulation or command is received, may allow the free data to be used.

The affiliate service control unit 250 extracts affiliate benefit information including a limit amount of free data corresponding to the network traffic status, a provision time, a provision location, and a provision speed from among a preset affiliate service table, and uses the extracted affiliate benefit information. The corresponding free data is transmitted to the terminal 110. Here, the affiliate service control unit 250 controls the operation for the provision or expiration of the free data using the limit amount of the free data, the provision time, the provision location, and the provision speed.

The affiliate service control unit 250 according to the first embodiment adaptively transmits free data to the terminal 110 according to network traffic conditions for affiliated stores.

The affiliate service controller 250 according to the first embodiment adaptively transmits free data to the terminal 110 according to network traffic conditions based on [Table 4] showing the affiliate service table for affiliate stores.

For example, if the network traffic status to the affiliated store is smooth (level 1), the affiliate service control unit 250 may provide a limit of '300 MB' corresponding to the smooth status, a provision time of '2 hours', and '3. Free data corresponding to the partnership benefit information of the provision rate of'Mbps' is transmitted to the terminal 110.

The affiliate service control unit 250 according to the second embodiment adaptively transmits free data to the terminal 110 according to network traffic conditions based on [Table 5] showing the affiliate service table for the affiliate area.

For example, when the network traffic status for the affiliated area is normal (level 2), the affiliate service control unit 250 may provide a limit of '200 MB' corresponding to the normal status, a provision time of '1 hour', and '1. Free data corresponding to the partnership benefit information of the provision rate of'Mbps' is transmitted to the terminal 110.

The affiliate service control unit 250 according to the third embodiment adaptively transmits free data to the terminal 110 according to network traffic conditions based on [Table 6] showing an affiliate service table for an online service affiliate area.

For example, if the online product purchased in the online service partnership area is'ski resort_night' and the network traffic status is smooth (level 1), the affiliate service control unit 250 Free data corresponding to the affiliate benefit information, which is a corresponding limit of '500 MB', a provision time of'pm6 to pm11', and a provision speed of '3 Mbps', are transmitted to the terminal 110.

The billing policy control unit 260 causes the policy management device 180 to generate the differential policy information so that the free data transmitted to the terminal 110 is used, and the generated differential policy information is applied to the packet gateway 130. For example, when free data corresponding to a limit amount of '300 MB', a provision time of '2 hours', and a provision rate of '3 Mbps' is provided to the terminal 110, the charging policy control unit 260 Differential policy information is generated by the management device 180, and the packet gateway 130 controls the use of free data of the terminal 110 based on the generated differential policy information.

3 is a flowchart illustrating a method for providing an affiliate service according to the present embodiment.

The affiliate service providing apparatus 140 acquires radio wave environment information from the terminal 110 (S310).

The affiliate service providing apparatus 140 checks whether the terminal 110 enters the affiliate target location area based on the radio wave environment information obtained from the terminal 110 (S320).

The affiliate service providing device 140 transmits affiliate event information to the terminal 110 entering the affiliate target location area (S330).

The affiliate service providing device 140 acquires payment completion information corresponding to the affiliate event information (S340).

The affiliate service providing device 140 checks whether the terminal 110 subscribes to the affiliate additional service based on the payment completion information, and checks the network traffic status of the affiliate target location area (S350).

The affiliate service providing device 140 provides free data adaptively to the network traffic state of the affiliate target location area to the terminal 110 (S360).

The affiliate service providing device 140 allows differential policy information for free data to be generated by the policy management device 180, and applies the differential policy information to the packet gateway 130 so that the free data for the terminal 110 is approved. Do (S370).

The affiliate service providing device 140 manages the provision or expiration of free data provided to the terminal 110 based on preset condition information (S380).

4A to 4C are flowcharts illustrating a method of providing an affiliate service based on an affiliate store location according to the first embodiment of the present invention.

As shown in FIG. 4A, the terminal 110 is connected to the packet data network 190 to transmit and receive various data traffic (S410), and the packet gateway 130 provides the radio wave environment information for the terminal 110 as an affiliate service. It is transmitted to the providing device 140 (S412). In other words, the affiliate service providing apparatus 140 collects radio wave environment information for the terminal 110 at a preset period. Here, the radio wave environment information includes terminal identification information, base station identification information, and the like. For example, the radio wave environment information for the terminal 110 is radio wave environment information including '01012345678' which is the terminal identification information for the terminal 110 and '10000:0' which is the base station identification information for the base station to which the terminal 110 is connected. Get

The affiliate service providing apparatus 140 checks whether the terminal 110 is a target location based on the radio wave environment information (S414). The affiliate service providing device 140 extracts the base station identification information included in the radio wave environment information, and when the terminal 110 enters the affiliate target location area based on the base station identification information, obtains an affiliate target table for the affiliate store. do. Here, the table of alliance targets is shown in [Table 1].

The affiliate service providing apparatus 140 extracts an affiliate candidate corresponding to the base station identification information included in the radio wave environment information of the terminal 110 from the affiliate target table corresponding to the affiliate target location area (S420), and the extracted partnership candidate The corresponding affiliate event information is transmitted to the terminal 110 (S430).

The user of the terminal 110 checks the output partnership event information (S432), and transmits payment completion information corresponding to the partnership event information to the affiliate service providing device 140 (S440 to S446). Here, there are two methods of transmitting the payment completion information to the affiliate service providing device 140.

The first method is for the user of the terminal 110 to use the payment device 160 provided in the affiliated store, for example, a Point of Sales (POS) device, in a general payment method such as card or cash, to purchase the product included in the affiliate event information. Purchase (S440). Thereafter, the affiliate service providing device 140 acquires payment completion information from a payment server (eg, a card server) according to a general payment method (S442).

The second method is that the user of the terminal 110 purchases a product included in the affiliate event information using an affiliate application or payment application previously installed on the terminal 110 (S444). Thereafter, the affiliate service providing device 140 acquires payment completion information from the payment device 160, for example, a Point of Sales (POS) device provided in the affiliated store (S446).

As shown in FIG. 4B, the affiliate service providing device 140 checks whether the terminal 110 is subscribed to the affiliate additional service based on the payment completion information (S450), and checks the location of the terminal 110. (S452).

The affiliate service providing device 140 acquires the base station status information for the area where the terminal 110 is located based on the base station identification information included in the payment completion information from the traffic management device 150, and based on the base station status information, the network The traffic status result is checked (S454).

The affiliate service providing device 140 adaptively extracts affiliate benefit information according to the network traffic status to the affiliated store (S460) and provides free data on the affiliate benefit information to the terminal 110 (S462 to S468). . Here, there are two ways to transmit and use free data to the terminal 110.

The first method is to automatically use free data, and the affiliate service providing device 140 transmits free data to the terminal 110 (S462), and provides automatic usage notification for free data in a push form. Free data is used (S464).

The second method is to allow free data to be used according to the user's request, and the affiliate service providing device 140 transmits free data to the terminal 110 (S466), and receives a request signal for use of free data. Free data is used only in case (S468).

The affiliate service providing device 140 transmits approval information and policy-related information for free data to the policy management device 180 to generate differential policy information (S470), and applies the differential policy information to the packet gateway 130 Thus, the use of free data is controlled (S474). Here, the affiliate service providing device 140 manages the limit on the free data provided to the terminal 110 (S472), and transmits the free data usage information to the affiliate management device 170 to manage the free data provision time. Do (S473).

As shown in Figure 4c, when the terminal 110 is connected to the packet data network 190 using the new base station 120 after leaving the affiliated target area (S480), the terminal ( 110) is obtained (S482), and it is checked whether the terminal 110 is a target location (S484).

The affiliate service providing apparatus 140 finally checks whether or not the area where free data is available is departed based on the terminal identification information, the base station identification information, and the affiliate code included in the radio wave environment information in a preset table (S486).

The affiliate service providing device 140 transmits suspension information and policy-related information for free data to the policy management device 180 to change the differential policy information to general policy information (S490), and converts the general policy information to the packet gateway ( 130) to control the use of free data (S494). Here, the affiliate service providing device 140 terminates the management of the limit amount for free data provided to the terminal 110 (S492).

In FIG. 4, steps S410 to S494 are described as sequentially executing, but this is only illustrative of the technical idea of the present embodiment, and those of ordinary skill in the art to which this embodiment belongs In the range not departing from the essential characteristics, the order shown in FIG. 4 may be changed and executed, or at least one of the steps S410 to S494 may be executed in parallel, so that various modifications and modifications may be applied. It is not limited.

5 is an exemplary diagram for explaining an operation of providing an affiliate service according to the first embodiment of the present invention.

In FIG. 5, when customer A enters the'S*Buck*' store 520, which is an affiliate store located in'Sinsa Garosu-gil', the affiliate service providing device 140 according to the first embodiment provides affiliate services. Shows the action.

For example, when customer A enters the'S*Buck*' store 520, that is, an affiliated store, located in Garosu-gil, Sinsa, the affiliate service providing device 140 is the'S*Buck**' among the previously stored affiliate target tables. 'Transmits'S*buck*' affiliate event information 512 for the store 520 to the A terminal 510 of customer A.

When a customer A purchases a'S*Buck*' product based on the'S*Buck*' affiliate event information 512 displayed on the A terminal 510, payment completion information for the'S*Buck*' product Is transmitted to the affiliate service providing device 140.

The affiliate service providing device 140 checks whether customer A has subscribed to the affiliate supplementary service by using at least one of terminal identification information, base station identification information, and payment information included in the payment completion information, and'S*Buck*' Check the network traffic status to the base station 120 installed around the store 520. Here, the base station 120 may be a base station for picocells, microcells, etc. installed around the'S*Buck*' store 520, but is not necessarily limited thereto, and installed in the'S*Buck*' store 520 It may be a base station for a femtocell or a super femtocell.

The affiliate service providing device 140 is a partnership benefit corresponding to one of a network traffic condition, such as a smooth condition, a normal condition, and a congestion condition, to the base station 120 already installed around the'S*buck*' store 520 Free data is provided to terminal A 510 according to the information.

6A and 6B are flowcharts illustrating a method of providing an affiliate service based on an affiliate area according to a second embodiment of the present invention.

Steps S610 to S674 shown in FIGS. 6A and 6B are omitted from descriptions overlapping with those shown in FIGS. 4A to 4B, and descriptions of only different parts will be described.

The affiliate service providing apparatus 140 according to the second embodiment checks whether the terminal 110 is a target location based on the radio wave environment information (S614). The affiliate service providing apparatus 140 extracts the base station identification information included in the radio wave environment information, and when the terminal 110 enters the affiliated area based on the base station identification information, obtains an affiliate target table for the affiliated area. Here, the table of alliance targets is shown in [Table 2].

The affiliate service providing apparatus 140 extracts an affiliated area corresponding to the base station identification information where the terminal 110 is located as an affiliate candidate, and stores information corresponding to a plurality of affiliated stores included in the extracted affiliated area, store location information, Partnership event information including product information, discount information, and partnership benefit information is transmitted to the terminal 110 (S630).

The affiliate service providing apparatus 140 extracts the status result of network traffic, that is, affiliate benefit information according to the base station status, from the previously stored affiliate service table, and provides free data corresponding to the affiliate benefit information to the terminal 110.

For example, when the network traffic status is smooth (S654), the affiliate service providing device 140 extracts affiliate benefit information for the smooth status (S660), and free data corresponding to the affiliate benefit information on the smooth status Is provided to the terminal 110 (S662).

When the network traffic status is normal, the affiliate service providing device 140 extracts affiliate benefit information for the normal status (S664) and provides free data corresponding to the affiliate benefit information for the regular status to the terminal 110 Do (S666).

When the network traffic condition is congested, the affiliate service providing device 140 extracts the affiliate benefit information for the congestion condition (S667), and stores free data available in the adjacent area corresponding to the affiliate benefit information for the congestion condition. It is provided as (110) (S668).

The affiliate service providing device 140 transmits approval information for free data and policy-related information to the policy management device 180 to generate differential policy information (S670), and applies the differential policy information to the packet gateway 130 Thus, the use of free data is controlled (S674). Here, the affiliate service providing device 140 manages the limit on the free data provided to the terminal 110 (S672), and transmits the free data usage information to the affiliate management device 170 to manage the free data provision time. Do (S673).

7 is an exemplary diagram for explaining an operation of providing an affiliate service according to the second embodiment of the present invention.

In FIG. 7, when customer B enters the'sea*dae' area 720, the operation of the affiliate service providing apparatus 140 according to the second embodiment to provide the affiliate service.

For example, when customer B enters the'sea*dae' area 720, the affiliate service providing device 140 includes affiliate event information for the'sea*dae' area 720 among the previously stored affiliate target tables ( 712) is transmitted to the B terminal 710 of customer B. Here, the affiliate event information 712 includes store information, store location information, product information, discount information, partnership benefit information, etc. corresponding to a plurality of affiliated stores in the'Hae*dae' area 720.

When a customer B purchases an affiliate product within the'hae*dae' area 720 based on the affiliate event information 712 for the'sea*dae' area 720 output on the B terminal 710, the affiliate product The payment completion information for is transmitted to the affiliate service providing device 140.

The affiliate service providing device 140 checks whether customer B subscribes to the affiliate supplementary service by using at least one of terminal identification information, base station identification information, and payment information included in the payment completion information, and Check the network traffic status to the base station 120 installed in (720).

The affiliate service providing device 140 provides the network traffic status for the base station 120 already installed in the'sea*dae' area 720, for example, the affiliate benefit information corresponding to one of smooth status, normal status, and congestion status. Accordingly, free data is provided to the terminal B 710.

8A and 8B are flowcharts illustrating a method of providing an online-based affiliate service according to a third embodiment of the present invention.

In steps S810 to S874 shown in FIGS. 8A and 8B, descriptions overlapping with those shown in FIGS. 4A to 4B will be omitted, and only different parts will be described.

The affiliate service providing apparatus 140 according to the third embodiment checks whether the terminal 110 is a target location based on radio wave environment information (S814). The affiliate service providing device 140 extracts the base station identification information included in the radio wave environment information, and when the terminal 110 enters the online service affiliated area based on the base station identification information, the affiliated target table for the online service affiliated area To obtain. Here, the table of alliance targets is shown in [Table 3].

The affiliate service providing device 140 extracts an online service alliance area corresponding to the base station identification information where the terminal 110 is located from the alliance target table as an alliance candidate (S820), and an online alliance that can be used within the extracted online service alliance area. Partnership event information including online product information, discount information, partnership benefit information, etc. for the product is transmitted to the terminal 110 (S830). Here, the online product information may be information on online sales products for use tickets, drinks, food, etc. that can be used in an online service partner area (eg, a ski resort, a water park, an amusement park, etc.).

The affiliate service providing device 140 acquires payment completion information for the online affiliate product paid by using the affiliate application or payment application previously installed in the terminal 110 (S840 and S842).

The affiliate service providing apparatus 140 adaptively transmits, to the terminal 110, free data available in the online service affiliated area according to the network traffic condition among the affiliated service tables for the online service affiliated area (S860 and S862).

When a request signal for using free data is received (S864), the affiliate service providing apparatus 140 checks the time limit for the use of free data (S866).

The affiliate service providing device 140 transmits approval information for free data and policy-related information to the policy management device 180 to generate differential policy information (S870), and applies the differential policy information to the packet gateway 130 Thus, the use of free data is controlled (S874). Here, the affiliate service providing device 140 manages the limit on the free data provided to the terminal 110 (S872), and transmits the free data usage information to the affiliate management device 170 to manage the free data provision time. Do (S873).

9 is an exemplary diagram for explaining an operation of providing an affiliate service according to a third embodiment of the present invention.

In FIG. 9, when customer C enters a specific area of the'** ski resort' area, the operation of the affiliate service providing apparatus 140 according to the third embodiment to provide the affiliate service.

For example, when customer C enters a specific area of the'** ski resort' area 920 (e.g., a rental house, a ticket sales office, a cafeteria, etc.), the affiliate service providing device 140 The online affiliate event information 912 for the'** ski resort' area 920 is provided by using an affiliate application running on the terminal C 910. Here, the online affiliate event information 912 includes online product information, discount information, affiliate benefit information, and the like.

When the customer C purchases at least one online affiliate product among the online affiliate event information 912 output on the terminal C 910, the payment completion information for the online affiliate product is transmitted to the affiliate service providing device 140.

The affiliate service providing device 140 uses at least one of terminal identification information, base station identification information, and payment information included in the payment completion information to check whether the customer C has subscribed to the affiliate supplementary service, and the'** ski resort' area Check the network traffic status to the base station 120 installed in 920.

The affiliate service providing device 140 is provided with the affiliate benefit information corresponding to the network traffic status for the base station 120 already installed in the'** ski resort' area 920, for example, one of smooth status, normal status, and congestion status. Accordingly, free data is provided to the C terminal 510.

The above description is merely illustrative of the technical idea of the present embodiment, and those of ordinary skill in the technical field to which the present embodiment belongs will be able to make various modifications and variations without departing from the essential characteristics of the present embodiment. Accordingly, the present exemplary embodiments are not intended to limit the technical idea of the present exemplary embodiment, but are illustrative, and the scope of the technical idea of the present exemplary embodiment is not limited by these exemplary embodiments. The scope of protection of this embodiment should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present embodiment.

As described above, the present embodiment is applied to the field of providing online and offline affiliated services, and can induce a user's purchase. It is a useful invention that produces the effect of selling combined products that combine services.

110: terminal 120: base station
130: packet gateway 140: affiliate service providing device
150: traffic management device 160: payment device
170: affiliate management device 180: policy management device
190: packet data network
210: information acquisition unit 220: target location confirmation unit
222: candidate extraction unit 230: payment processing confirmation unit
240: traffic check unit 250: affiliate service control unit
260: billing policy control unit

Claims (8)

A target location confirmation process of checking whether a terminal enters a service target location area and transmitting event information to the terminal entering the service target location area;
A payment confirmation process of obtaining payment completion information corresponding to the event information;
Checking the network traffic status of the service target location area when the terminal subscribes to the additional service;
Data service control that extracts benefit information according to the network traffic in the service target location area from a previously stored affiliate service table, and provides free data that limits a limit, time, location or speed to the terminal in response to the benefit information process;
Service management process of controlling the provision or expiration of the free data based on the limit, time, location, or speed corresponding to the benefit information
Data service providing method comprising a. The method of claim 1,
The data service control process,
Acquiring base station status information on the service target location area to which the terminal has entered, and checking the network traffic;
Data service providing method comprising a. The method of claim 2,
The data service control process,
When the network traffic is smooth or normal based on the base station status information, the free data available in the service target location area is provided, and the network traffic is congested based on the base station status information, And providing the free data usable in an area adjacent to the service target location area. The method of claim 2,
The data service control process,
The free data is transmitted to the terminal and notified to be used immediately, and a differential policy is applied to the terminal immediately, or the difference is made based on a confirmation and use request signal for the free data based on an affiliate application already installed in the terminal. A method for providing a data service, comprising providing the free data by applying a policy. delete The method of claim 1,
The payment completion information,
A method of providing a data service, comprising at least one of information about payment for a product included in the event information, identification information of a purchaser's terminal, identification information of a base station for a purchase location, and an affiliate code for an affiliate. delete A target location check unit for checking whether the terminal enters the service target location area and transmitting event information to the terminal entering the service target location area;
A payment confirmation unit for obtaining payment completion information corresponding to the event information;
A traffic check unit for checking a network traffic state of the service target location area when the terminal subscribes to the additional service;
A data service control unit that extracts benefit information according to the network traffic of the service target location area from a previously stored affiliate service table and provides free data for limiting a limit, time, location, or speed to the terminal in response to the benefit information. ;
A service management unit that controls the provision or expiration of the free data based on a limit, time, location, or speed corresponding to the benefit information
Data service providing apparatus comprising a.

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