KR102157860B1 - A method and an apparatus for providing causing promotion analysis information - Google Patents

Abstract

A method of providing a promotion information service of a service providing device according to an embodiment of the present invention includes: obtaining transaction data used for processing payment information; Acquiring card usage history information for each card company from the transaction data; Analyzing the card usage history information for each card company; Analyzing a cause promotion by matching the plurality of card company-specific promotion information with the result of analyzing the card usage history information for each card company; And providing a promotion information service including the cause promotion analysis result information to a user terminal.

Description

Cause promotion analysis information service provision method and its device {A METHOD AND AN APPARATUS FOR PROVIDING CAUSING PROMOTION ANALYSIS INFORMATION}

The present invention relates to a service providing method and apparatus thereof. More specifically, the present invention relates to a method and apparatus for providing a promotion information service for analyzing a cause promotion.

In general, cash, credit or debit cards are used for payment of transactions occurring offline. Accordingly, in recent years, the use of a credit card has been recommended as a way to increase the transparency of taxation in commercial transactions.

Accordingly, businesses provide payment services by entering into affiliate store contracts with various credit card companies and network relays, and installing payment terminals to provide related payment services in stores. The card payment processing is completed by interlocking processing between the relay service server that relays the payment information of the credit card and the card company server, and the transaction data by payment is stored and managed in the electronic ledger, and sales settlement is computerized and processed every certain period. Has become.

On the other hand, each credit card company has its own card company server-based payment system that is linked with the relay company, and since profits are generated according to the card usage rate relative to the total payment, various promotions are provided through affiliated stores to secure mutual share between card companies.

In particular, the credit card company holds customer information through subscription information, and gives a certain discount benefit when using a specific business or affiliated store based on this, or accumulates a certain amount or points for it, and then exceeds a certain amount or points. In some cases, by providing a differential gift private bank company to users, it is creating profits between the two entities by encouraging credit card companies to use their own cards as well as increasing sales of the affiliated store or business.

However, since individual card companies only deal with customers who use their cards and their payment information, it is difficult to accurately analyze the effect of promotions compared to all types of business, all affiliated stores, or all card companies.

Accordingly, card companies are typically attracting customers by deciding only promotions centered on large franchisees where information analysis and handling are relatively easy due to a large number of users.

However, these large-scale merchant promotion results are only predicted inaccurately on a macroscopic scale, and further, subdivided promotions for small-scale merchants are hardly achieved.

As described above, current card companies have a problem in that it is difficult to accurately determine a practically effective promotion and its target, and furthermore, it is not possible to provide accurate and subdivided promotions according to each factor such as business type, region, age, and affiliated stores.

In addition, even if there is an increase or decrease in sales for a specific business type or affiliated store of card companies, it is impossible to confirm which promotions of which card companies were made between card companies.

The present invention is to solve the above-described problems, by using matching analysis between transaction data used for processing payment information and card company promotion information, it provides effective cause promotion and promotion information that can accurately determine the target, Accordingly, an object thereof is to provide a method and apparatus for providing a cause promotion analysis information service that can provide accurate and detailed promotion analysis information for each factor such as industry, region, age, and affiliated stores.

A method according to an embodiment of the present invention for solving the above-described problems, in the method of providing a promotion information service of a service providing device, includes: obtaining transaction data used for processing payment information; Acquiring card usage history information for each card company from the transaction data; Analyzing the card usage history information for each card company; Analyzing a cause promotion by matching the plurality of card company-specific promotion information with the result of analyzing the card usage history information for each card company; And providing a promotion information service including the cause promotion analysis result information to a user terminal.

An apparatus according to an embodiment of the present invention for solving the above-described problems includes: a transaction data processing unit for acquiring transaction data used for processing payment information; An information collection unit for acquiring card usage history information for each card company from the transaction data; A share analysis unit that analyzes the card usage history information for each card company; A cause promotion analysis unit that analyzes a cause promotion by matching the plurality of card company-specific promotion information to a result of analyzing the card usage history information for each card company; And a report providing unit that provides a promotion information service including the cause promotion analysis result information to a user terminal.

Meanwhile, the method according to an embodiment of the present invention for solving the above-described problems may be implemented with a program for executing the method on a computer and a recording medium in which the program is recorded.

According to an embodiment of the present invention, card usage history information for a plurality of card companies is obtained from transaction data used for processing payment information, the card usage history information for each card company and promotion information for each card company are matched and analyzed to determine the cause promotion information. By providing the included promotion information service to the user terminal, it is possible to provide effective promotion and promotion information capable of accurately determining the target.

Accordingly, according to an embodiment of the present invention, it is possible to calculate the share and sales of each card company corresponding to each factor such as business type, region, time zone, age, and affiliated stores, and accordingly, it is possible to provide accurate and detailed recommended promotions. Furthermore, it is possible to easily analyze the effect of promotions among competitors by analyzing the cause of promotion according to the trend of each market share.

Accordingly, in the case of a promotion manager using a user terminal, it is possible to check the promotion result of each cause and the effect of each factor in detail and clearly according to the report monitoring.

1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.
2 is a block diagram showing a service providing apparatus according to an embodiment of the present invention in more detail.
3 is a flowchart illustrating a service providing method according to an embodiment of the present invention.
4 is a view showing analysis information of occupancy rate according to an embodiment of the present invention.
5 is a diagram showing industry analysis information according to an embodiment of the present invention.
6 is a diagram illustrating cause promotion and result information according to an embodiment of the present invention.
7 is a diagram illustrating a cause promotion analysis report interface according to an embodiment of the present invention.

Hereinafter, the operating principle of a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description.

However, the drawings and the description to be described below are for a preferred implementation method among various methods for effectively describing the features of the present invention, and the present invention is not limited to the following drawings and description.

In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of users or operators. Therefore, the definition should be made based on the overall contents in this name.

In addition, a preferred embodiment of the present invention to be implemented below is already provided in each system functional configuration in order to efficiently describe the technical components constituting the present invention, or system functions commonly provided in the technical field to which the present invention belongs. The configuration will be omitted as much as possible, and a functional configuration that should be additionally provided for the present invention will be mainly described.

If a person of ordinary skill in the art to which the present invention pertains will be able to easily understand the functions of components previously used among functional configurations not shown below and omitted, the configuration omitted as described above. The relationship between the elements and the elements added for the present invention will also be clearly understood.

In addition, in the following embodiments, terms will be appropriately modified and used so that those of ordinary skill in the art can clearly understand the key technical features of the present invention in order to efficiently describe the core technical features of the present invention. It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following examples are a means for efficiently explaining the technical idea of the present invention to those of ordinary skill in the art to which the present invention belongs. Only.

In this specification, the term "payment terminal" refers to a POS for providing a payment service of card information read from a customer's card using a general IC card reader or magnetic strip reader, except for operations according to an embodiment of the present invention. It may include a terminal device or a CAT terminal device, and may include a POS-specific function for point-of-sale management, and a conventional payment terminal having an electronic payment function through a customer card having at least one payment method. .

In addition, recently, a form in which the function of the payment terminal is combined with a "portable terminal" has become possible, and the "payment terminal" or "portable terminal" includes a mobile phone, a smart phone, and a laptop computer. , Digital broadcasting portable terminal, PDA (Personal Digital Assistants), PMP (Portable Multimedia Player), navigation, etc. may be included, and the present invention is not limited thereto, and various devices capable of user input and information display, etc. Can be included.

In addition, the term "service providing device" may refer to a relay server of a VAN company that relays electronic payment by credit card, as an example, and a separate server with an actual payment relay function and other additional service functions according to specific functions. It is also possible to separate the form.

1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.

The system according to an embodiment of the present invention includes at least one transaction data processing device 200, a service providing device 300 for processing transaction data in connection with the transaction data processing device 200, a card company server 400, and a user. Including the terminal 100.

The transaction data processing device 200 may include one or more terminal devices or server devices that access the service providing device 300 to request processing or management of transaction data, and receive processing result information corresponding thereto.

For example, the transaction data processing device 200 is an electronic payment device such as a conventional payment terminal 205, an affiliated store ledger DB 210, an automatic book DB 220, a mobile payment application 230, or a PG company server 240. It may be a general transaction data processing device having functions and transaction management functions.

For example, the payment terminal 205 is provided with a payment program, and transmits a transaction approval request message to the service providing device 300 using such a payment program, and the service providing device 300 is sent to the card company server 400 Credit payment processing is performed by requesting approval.

In addition, the card company server 400 may be the server of the card company that issued the credit card, and performs approval processing, cancellation processing, and transmission of the approval result according to the card approval message received according to the transaction data processing from the service providing device 300. Can be done.

The service providing device 300 may be a server that receives a transaction data processing request from the transaction data processing device 200, relays payment data to the card company server 400, and provides an affiliate store sales management service, for example. , VAN's payment relay server may be exemplified.

Transaction data processed by the service providing device 300 according to an embodiment of the present invention includes transaction data in various formats received from various terminals, databases, or servers such as payment history data, approval request data, transaction book data, and settlement request data. As may be included, the service providing apparatus 300 may collect such transaction data, perform promotion analysis processing for each card company, and provide the analysis result to the user terminal 100.

In addition, the service providing device 300 acquires card usage history information for each card company from the transaction data collected from the one or more transaction data processing devices 200, analyzes the card usage history information for each card company, and A promotion information service including cause promotion information may be provided to the user terminal 100 based on a result of matching analysis with promotion information received from 400.

Accordingly, the user terminal 100 can receive the share trend information for each card company and the corresponding cause promotion information through the use of the service providing device 300. The user terminal 100 outputs the promotion information and It may be a variety of computer devices for processing the input, for example, a promotion control terminal of a card company promotion manager may be exemplified.

According to this system configuration, the service providing device 300 can analyze accurate and effective card usage history information for each card company by using the merchant data transmitting and receiving transaction data and the transaction data. This is because the transaction data processed by the device 300 may include all card usage history information for each card company.

Accordingly, the service providing device 300 can calculate the share and sales of each card company corresponding to each factor such as business type, region, time zone, age, and affiliated store, and accordingly, the service providing device 300 analyzes the accurate and detailed cause promotion Information may be provided to the user terminal 100.

In the case of the promotion manager using the user terminal 100, it is possible to grasp the promotion of competitors and their effects according to the cause promotion information provided from the service providing device 300, and then determine a more accurate and subdivided promotion.

In addition, the service providing device 300 provides effective cause promotion information and result report, and can provide a monitoring interface for this, and the user terminal 100 checks the promotion result and the effect of each factor in detail and clearly. You will be able to.

2 is a block diagram showing a service providing apparatus according to an embodiment of the present invention in more detail.

Referring to FIG. 2, a service providing apparatus 300 according to an embodiment of the present invention includes a control unit 310, a communication unit 320, a transaction data processing unit 330, a usage history information collection unit 340, and a share analysis unit. 350, a cause promotion analysis unit 360, a report providing unit 370 and a storage unit 380.

The control unit 310 controls the overall operation of each component of the service providing apparatus 300 and includes one or more microprocessors for performing processing according to an embodiment of the present invention.

Further, the communication unit 320 may include one or more communication modules for transmitting and receiving transaction data and processing an approval response, accessing the user terminal 100 and providing promotion information.

The communication unit 320 is connected in a wireless or wired manner through a local area network (LAN) and an Internet network, a form connected through a universal serial bus (USB) port, and a mobile communication network such as 3G or 4G. Connection type, NFC (Near Field Communication, RFID (Radio Frequency Identification)), a type of connection through a short-range wireless communication method such as Wi-Fi is possible.

The transaction data processing unit 330 acquires transaction data used for processing payment information from the transaction data processing apparatuses 200 and performs normal payment-related processing using the transaction data.

For example, the transaction data may include at least one of IC card information or magnetic stripe information used as payment information, payment date/time information, payment industry information, and payment area information corresponding thereto.

In addition, for example, the transaction data processing unit 330 makes a request for approval to the card company server 400 using the full payment approval request received from the payment terminal 205, and receives an approval result corresponding to the payment terminal ( Payment relay processing transmitted to 205) may be performed. Here, the payment terminal 205 may be a POS terminal device or a CAT terminal device for providing a payment service for card information read from a customer's card using an IC card reader or a magnetic strip reader.

In addition, the transaction data processing unit 330 may perform an affiliate store management process for storing and managing affiliate store information stored in the affiliate store ledger database 210.

In addition, the transaction data processing unit 330 may store and manage book data of various users stored in the automatic book database 220 and perform accounting processing of transaction data corresponding thereto.

In addition, the transaction data processing unit 330 makes a request for approval to the card company server 400 using the full payment approval request received through the mobile application 230 installed on the user's portable terminal, and receives an approval result corresponding thereto. Thus, the payment relay processing transmitted to the mobile application 230 may be performed.

In addition, the transaction data processing unit 330 may perform an online commerce payment relay processing in which the online payment data received from the PG (Payment Geateway) company server 240 is received and relay processing is performed with the card company server 400. .

In this way, the transaction data processing unit 330 may include one or more data processing modules that obtain various transaction data according to a request of a financial institution or each user and provide financial services corresponding thereto, and thus, transaction data The processing unit 330 may receive and manage transaction data of various formats transmitted and received between the plurality of card company servers 400 and each transaction data processing terminal 200.

In addition, the usage history information collection unit 340 collects card usage history information for each card company from the transaction data.

The usage history information collection unit 340 is a transaction in various formats including a full payment approval request processed by the transaction data processing unit 330, affiliate store information, automatic book transaction details, a full mobile payment approval request, a full PG approval request, etc. Data can be obtained, and card usage history information for each of a plurality of card companies can be obtained by accumulating and counting each transaction data.

In addition, the usage history information collection unit 340 may collect member data received from the card company server 400 and include it in the card usage history information for each card company. For example, the usage history information collection unit 340 may collect age data, gender data, etc. as member data matched with transaction data, and the usage history information collection unit 340 includes card usage history information for each card company. The transaction data and age data and gender data matching the transaction data may be included.

In addition, card usage history information for a plurality of card companies obtained by the usage history information collection unit 340 may be analyzed by the share analysis unit 350 and the cause promotion analysis unit 360, and the analysis result information is a report providing unit. It may be transmitted to the user terminal 100 through 370 and output from the user terminal 100.

More specifically, card usage history information for each card company may be obtained from information collected from the transaction data processing device 200 and the card company server 400 in order to accurately analyze and determine substantially effective promotions and targets for each card company. , To overcome the limitation of information that can be collected by a single card company, the card usage history information for each card company obtained in this way is information in a format that can be processed by the market share analysis unit 350 and the cause promotion analysis unit 360 It can be formed as and output to each analysis unit.

First, the occupancy analysis unit 350 may analyze the occupancy information for each card company based on the card usage history information for each card company, and may transmit the analysis result information to the report providing unit 370.

Here, the share analysis unit 350 may include a share calculation module, a pattern analysis module, and a factor analysis module for calculating a subdivided share analysis result.

The share calculation module can calculate the share of each card company from the card use history information by card company, and the analysis information provided to the report providing unit 370 according to the share between the card companies is the share of each card company by business type, the share by region and time slot. , It may include at least one share analysis information among the share of card companies corresponding to a specific large affiliated store, share by age, and share by gender.

In addition, the share analysis unit 350 includes a pattern analysis module that processes a pattern analysis of a user's card company usage pattern based on share from card usage history information for each card company, and a factor analysis module that processes a factor analysis corresponding to an increase or decrease in market share. In addition to calculating the share, the share analysis unit 350 may calculate the user's card company usage pattern and share change factor analyzed by calculating the share as analysis information and transmit it to the report providing unit 370. .

In addition, the cause promotion analysis unit 360 generates cause promotion analysis information including one or more cause promotions according to the analysis information of the share analysis unit 350 and the promotion information for each card company obtained from the card company server 400, It may be transmitted to the report providing unit 370.

To this end, the cause promotion analysis unit 360 may configure a promotion database, and the promotion database may store and manage a plurality of cause promotion information applicable in response to occupancy rates, usage patterns, and change factors. In addition, the cause promotion analysis unit 360 may use the promotion data received from the card company server 400 to store and manage promotion information, and in particular, the cause promotion analysis unit 360 may use promotion information currently applied for each card company. It can also collect and manage.

For example, the cause promotion analysis unit 360 may determine a promotion such as an interest-free event of a B card company, a billing discount event, and an accumulation event as a cause promotion corresponding to the analysis information of the share analysis unit 350.

In this way, the cause promotion analysis unit 360 may individually analyze the card usage history information and market share analysis information for each card company, and cause promotion information for each card company matched in response to the market share trend, and the analysis result information is a report providing unit. It can be delivered to 370.

In addition, the report providing unit 370 generates a promotion analysis report including cause promotion information based on the analysis result information of the share analysis unit 350 and the promotion information of the cause promotion analysis unit 360, and the generated The report may be provided to the user terminal 100.

Here, the user terminal 100 may be a terminal corresponding to a promotion manager of a specific card company, and the report providing unit 370 is a specific business type, affiliated store, region, time zone, age, or transaction history requested from the user terminal 100 A promotion analysis report including cause promotion information corresponding to the whole may be generated and provided to the user terminal 100.

For example, the report providing unit 370 may analyze a promotion that causes an increase in market share of a specific card company according to the result of analyzing the share information, and provide analysis information corresponding thereto through the promotion analysis report.

In addition, the report providing unit 370 may provide cause promotion information for each industry according to the analysis result of the share information for each industry. For example, it may include promotion information for reasons of each business type, business types of increasing market share calculated according to the trend of increase or decrease in share of each business type, and promotion information for a specific card company corresponding thereto.

In addition, the report providing unit 370 may provide the cause promotion information corresponding to the specific region and time according to the analysis result of the share information for each region and time slot, and the share analysis information for each card company corresponding to a specific large affiliated store Accordingly, cause promotion information corresponding to the specific affiliate store may be provided.

The report providing unit 370 may provide cause promotion analysis information through a user interface that is output through a display unit (not shown) of the user terminal 100.

In particular, the report providing unit 370 may provide a list of cause promotion target affiliate stores corresponding to the specific card company and cause promotion information through the user interface of the user terminal 100, wherein the user terminal 100 includes each card. Promotion analysis and target affiliate stores can be easily identified.

Meanwhile, the storage unit 380 may store various types of information for performing the above processing, and includes magnetic media such as hard disks, floppy disks, and magnetic tapes, compact disk read only memories (CD-ROMs), and DVDs. Optical Media such as (Digital VideoDisk), Magneto-Optical Media such as Floptical Disk, and ROM, RAM (Random Access Memory), Flash memory It may include.

3 is a flowchart illustrating a service providing method according to an embodiment of the present invention.

Referring to FIG. 3, first, the service providing device 300 obtains transaction data used for processing payment information through the transaction data processing unit 330 (S101).

Then, the service providing device 300 acquires card usage history information for each card company from the transaction data through the usage history information collection unit 340 (S103).

Thereafter, the service providing device 300 analyzes card usage history information for each card company through the share analysis unit 350 (S105), and collects promotion information for each card company through the cause promotion analysis unit 360 (S107).

Then, the service providing device 300 analyzes the card share trend information matched with the promotion information through the cause promotion analysis unit 360 (S109), and determines a cause promotion for each card company based on the analysis result (S111).

Accordingly, the service providing device 300 may generate a promotion information report including cause promotion information through the report providing unit 370 (S113), and to the user terminal 100 connected through the communication unit 320 The promotion information report is provided (S115).

Hereinafter, various report interfaces outputted from the user terminal 100 according to an embodiment of the present invention are shown with reference to FIGS. 4 to 7. The report providing unit 370 according to the embodiment of the present invention outputs a report interface. By providing report data for the user terminal 100, the report interface can be output from the user terminal 100, and the report providing unit 370 includes the occupancy analysis unit 350 and the cause promotion analysis unit 360 ), this report data can be generated.

First, FIG. 4 is a view showing market share analysis information according to an embodiment of the present invention, FIG. 5 is a view showing promotion industry analysis information according to an embodiment of the present invention, and FIG. 6 is a cause according to an embodiment of the present invention. It is a diagram showing promotion result information.

4 to 6, the user terminal 100 may receive a market share analysis information report corresponding to a specific card company A from the report providing unit 370 and output through the display unit.

4 is a view showing a report interface for analyzing market share by industry, and the report providing unit 370 obtains information on the relative share from the market share analysis unit 350 to the industry average of a specific card company (A) compared to business types such as restaurant, distribution, and education. It can be provided to the user terminal 100.

In addition, FIG. 5 shows a report interface for analyzing a business type subject to promotion, and the report providing unit 370 checks the business type to analyze the cause promotion according to the share trend from the cause promotion analysis unit 360, and generates an analysis report corresponding thereto. It can be provided to the user terminal 100. As shown in FIG. 5, the promotion target business type report interface may include information on the share and increase/decrease of the specific card company A corresponding to the affiliated store for each business type, and ranking information on the share of the card companies.

Meanwhile, FIG. 6 illustrates a cause promotion result report interface, and FIG. 6 illustrates a quarterly market share trend after application of the X promotion of card A, which is matched and analyzed by the cause promotion analysis unit 360, in FIG. As shown in Fig. 6, the user can monitor the trend of market share after applying the X promotion corresponding to the specific affiliated store AA language school by the A card company, and respond to the AA language school by X promotion, which is the cause of the A card. You can easily check the effect of increasing market share in real time.

In this way, the report providing unit 370 may provide a report interface for analyzing the promotion target and cause promotion according to the subdivided factors to the user terminal 100, and in particular, the usage share of card companies according to the application of the cause promotion As it becomes possible to monitor, it is easy to analyze the detailed promotion and check the results.

7 is a diagram illustrating a cause promotion analysis report interface according to an embodiment of the present invention.

7 shows a cause promotion analysis report of a competitor B card company that can be output when the user terminal 100 is a terminal associated with card company A, and the report providing unit 370 includes a market share analysis unit 350 and a cause A cause promotion analysis report interface including comprehensive analysis information of the promotion analysis unit 360 can be generated and provided to the user terminal 100. The cause promotion analysis report interface includes: cause card company identification information, cause promotion information, and promotion. It may include period information, affiliate store sales trend information, and report information.

As shown in FIG. 7, the cause promotion analysis unit 360 may determine a cause promotion corresponding to a share or increase in sales of a B card company set as a competitor as a maintenance discount event, and the report providing unit 370 Affiliate store information and event period information corresponding to the maintenance discount event may be provided to the user terminal 100.

In addition, the report providing unit 370 may provide a report of more specific cause promotion information through the report interface. Referring to FIG. 7, the report shows the increase rate of affiliate store sales before and after the promotion, and B card company that is a competitor within the promotion period. The sales increase rate of and the sales increase rate of card company A within the promotion period may be included, and information on the impact of the user's sales on the card company A of the user due to the promotion of the competitor may be further included.

In this way, the service providing device 300 may provide accurate business conditions, card usage share analysis information between card companies, and cause promotion analysis information corresponding to the share trend, according to transaction data and information obtained from the card company server. Since it is possible to accurately measure and supplement the effect of promotion between competitors and card companies, it can induce an increase in overall sales of card companies and affiliates.

The above-described method according to the present invention may be produced as a program for execution in a computer and stored in a computer-readable recording medium. Examples of computer-readable recording media include ROM, RAM, CD-ROM, and magnetic tape. , Floppy disks, optical data storage devices, and the like, and also include those implemented in the form of carrier waves (for example, transmission through the Internet).

The computer-readable recording medium is distributed over a computer system connected by a network, and computer-readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes and code segments for implementing the method can be easily deduced by programmers in the art to which the present invention belongs.

In addition, although the preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the present invention belongs without departing from the gist of the present invention claimed in the claims. In addition, various modifications can be implemented by those of ordinary skill in the art, and these modifications should not be individually understood from the technical spirit or prospect of the present invention.

Claims (16)

In the method of providing a promotion information service of a service providing device,
Obtaining transaction data used for processing payment information;
Acquiring card usage history information for each card company from the transaction data;
Analyzing the card usage history information for each card company;
Analyzing a cause promotion by matching the plurality of card company-specific promotion information with the result of analyzing the card usage history information for each card company;
Providing a promotion information service including the cause promotion analysis result information to a user terminal,
The analyzing step,
The cause promotion is calculated by calculating the share between each card company from the card usage history information for each card company analyzed based on the transaction data, and matching the result of analyzing the share information based on the share between each card company with the promotion information for each card company. Comprising the step of analyzing
Promotion information service provision method of service provision device. The method of claim 1,
Analyzing the card usage history information for each card company,
Analyzing the cause promotion,
And determining a cause promotion corresponding to an increase in market share of a specific card company according to the result of analyzing the share information
How to provide promotional information services. The method of claim 2,
Analyzing the cause promotion,
Among the plurality of promotions according to the promotion information for each of the plurality of card companies, determining a promotion of a card company corresponding to an increase in share of a certain percentage or more over a certain period as the cause promotion
How to provide promotional information services. The method of claim 1,
The providing step,
According to the cause promotion analysis result, further comprising the step of providing information on the business type sales trend corresponding to the cause promotion
How to provide promotional information services. The method of claim 4,
The above industry sales trend information,
Cause It contains information on the sales trend of the industry for a certain period before and after the promotion period.
How to provide promotional information services. The method of claim 1,
The cause promotion analysis information includes promotion information of one or more competitors predicted according to an increase or decrease in share of each card company.
How to provide promotional information services. The method of claim 1,
The cause promotion analysis information includes promotion information of one or more competitors predicted according to market share analysis by region and time.
How to provide promotional information services. The method of claim 1,
The providing step,
Providing the cause of the promotion target affiliate store list to the user terminal.
How to provide promotional information services. In the service providing device,
A transaction data processing unit that acquires transaction data used for processing payment information;
An information collection unit for acquiring card usage history information for each card company from the transaction data;
A share analysis unit that analyzes the card usage history information for each card company;
A cause promotion analysis unit that analyzes a cause promotion by matching the plurality of card company-specific promotion information to a result of analyzing the card usage history information for each card company; And
A report providing unit that provides a promotion information service including the cause promotion analysis result information to a user terminal,
The share analysis unit calculates the share of each card company from the card usage history information for each card company analyzed based on the transaction data, and matches the result of analyzing the share information based on the share of each card company with the promotion information for each of the plurality of card companies. To analyze the above cause promotion
Promotion information service provision device. The method of claim 9,
The cause promotion analysis unit is configured to determine a cause promotion corresponding to an increase in share of a specific card company according to the analysis result of the share information
Promotion information service provision device. The method of claim 10,
The cause promotion analysis unit,
Among a plurality of promotions according to promotion information for each of the plurality of card companies, a promotion of a card company corresponding to an increase in share of a certain percentage or more over a certain period is determined as the cause promotion
Promotion information service provision device. The method of claim 9,
The report providing unit,
According to the cause promotion analysis result, providing information on the business type sales trend corresponding to the cause promotion
Promotion information service provision device. The method of claim 12,
The above industry sales trend information,
Cause It contains information on the sales trend of the industry for a certain period before and after the promotion period.
Promotion information service provision device. The method of claim 9,
The cause promotion analysis information includes promotion information of one or more competitors predicted according to an increase or decrease in share of each card company.
Promotion information service provision device. The method of claim 9,
The cause promotion analysis information includes promotion information of one or more competitors predicted according to market share analysis by region and time.
Promotion information service provision device. The method of claim 9,
The report providing unit
Providing the cause promotion target affiliate store list to the user terminal
Promotion information service provision device.

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