KR102144126B1 - Apparatus and method for providing information for enterprise - Google Patents

Abstract

According to an embodiment of the present invention, a device for providing information for a company extracts a text and an image related to a member company on the Internet and provides a company with information obtained by classifying and analyzing the extracted data in accordance with an item. According to the present invention, the device comprises: a company information receiving unit for receiving company information including information on a history and a main business of a company from a company terminal used by a member company; a company-related news extracting unit for extracting a company-related news including a text and an image related to the member company published on the Internet on the basis of a keyword related to the member company; a classification keyword storage unit for receiving a classification keyword for classifying the extracted company-related news from a manager terminal used by a manager of an information providing device for the company and the company terminal and making the classification keyword database and storing the same; a classification information storage unit for updating in real time and storing classification information in which the company-related news is classified in accordance with an item on the basis of the classification keyword; and an alarm information transmitting unit for checking in real time the classification information updated by the classification information storage unit and providing alarm information including corresponding content for the company terminal as an alarm when the company-related news of a specific item increases to be equal to or greater than a reference value. According to the present invention, it is possible to efficiently manage public opinion on a member company.

Description

Information provision device and method for companies {APPARATUS AND METHOD FOR PROVIDING INFORMATION FOR ENTERPRISE}

The present invention relates to a device and method for providing information for a company, and more particularly, extracts news related to a company, provides analysis information by analyzing the extracted news to the company, and provides a response plan according to the analysis information. The present invention relates to a device and method for providing information for a company that can increase the efficiency of business management by presenting and performing it.

Various types of information are continuously generated on the Internet. News generated through media companies, news uploaded by individuals through SNS, postings to blogs and cafes, etc. are continuously being generated even today.

In this age of information flood, companies have to manage numerous articles related to companies created on the Internet in order to secure their business operations and corporate image. Incorrect information about a company can spread quickly, and in order to correct wrong information, a company must secure enough manpower to manage it.

However, compared to the speed at which news is generated on the Internet, there is a certain limitation in securing a company's manpower, and if these limitations are not overcome, the company's image may deteriorate in a short time, and ultimately the life or death of the company may become dangerous. There is this.

In this specification, an information providing apparatus and method for companies that supplement these problems will be introduced.

[Prior literature]

Patent Publication 10-2019-0057894

The present invention relates to a device and method for providing information for a company, and more particularly, extracts news related to a company, provides analysis information by analyzing the extracted news to the company, and provides a response plan according to the analysis information. It relates to a device and method for providing information for a company that can increase the efficiency of business management by presenting and performing it.

According to an embodiment of the present invention, an information providing apparatus for a company that provides information obtained by extracting text and images related to the member company on the Internet and classifying and analyzing the extracted data according to items to a member company according to an embodiment of the present invention A company information receiving unit that receives company information including information on the company's history and major business from the company terminal used, based on keywords related to the member company, related to the member company disclosed on the Internet A company-related news extraction unit for extracting company-related news including text and images, and a classification keyword for classifying the extracted company-related news from the manager terminal used by the manager of the information providing device for the company, and A classification keyword storage unit configured as a database and stored, a classification information storage unit configured to update and store classification information classified according to an item based on the classification keyword in real time, and the classification information storage unit updated An alarm information transmission unit that checks the classification information in real time and transmits alarm information including the relevant information to the corporate terminal in an alarm format when the company-related news of a specific item increases above the reference value, response to the alarm information A response information transmission unit for transmitting response information including a plan to the corporate terminal, a selection information receiving unit for receiving selection information including information on a response plan selected by the member company in response to the response information from the corporate terminal, And a response plan execution unit that performs a response plan of the member company included in the received selection information.

The extracted company-related news includes web news, text posted on blogs and cafes, and web data accompanied by images, and the classification keyword is a positive keyword for the member company, a negative keyword for the member company, Competitor keywords including information on competitors of the member company, trend keywords including information on trends in the industry to which the member company's business belongs, and the classification information storage unit receives the company-related news as a positive item or negative Classify according to item, competitor item, and trend information item.

An information providing device for a company according to an embodiment of the present invention is the member company checks the classification information, determines whether the company related news included in the classification information is correctly classified, and the item to which the company related news belongs A calibration information receiving unit receiving calibration information inputting from the corporate terminal, and classification information storing the classification information in real time by reclassifying the company-related news according to items according to the calibration information and updating the classification information in real time. It further includes a correction unit.

The classification information storage unit classifies news related to the member companies newly generated through machine learning or deep learning algorithms using the classification information as big data by item, and updates and stores the classification information in real time.

The response information includes a first response plan for requesting a reporter of the corresponding web news to modify the news information and company-related news included in the alarm information when the company-related news included in the alarm information is web news. In the case of fraudulent items, it includes a second countermeasure for generating and distributing rebuttal news for the company-related news on the web.

According to an embodiment of the present invention, the device for providing information for a company includes a reporter account generator configured to receive personal information including a reporter's phone number from a media company server in real time and generate a reporter account matching each of the personal information, and the second The rebuttal news generated through the countermeasure and the rebuttal news received from the manager terminal further include a database and a storage unit for storing the rebuttal news, and the countermeasure execution unit is a first execution unit and the It includes a second execution unit that performs a second response plan, and when the member company selects the first response plan, the selection information includes a matter to be modified in company-related news, and the first execution unit selects the selection When information is transmitted to a reporter terminal used by a reporter who has created a news that needs to be modified, and the member company selects the second response method, the selection information includes information on the part that needs to be refuted in the company-related news. And, based on the selection information and the news stored in the rebuttal news storage unit, the second execution unit generates and uploads the rebuttal news for the company-related news on the web through an artificial intelligence based on big data analysis.

In the apparatus for providing information for a company according to an embodiment of the present invention, a first point is calculated by counting the number of web news creations for each reporter, and a second point by counting the number of revision requests from the corporate terminal for each web news. And a point calculation unit that calculates a third point when the counterfeit news is generated from the corporate terminal, and the web news point obtained by subtracting the second point and the third point from the first point of the reporter who created the corresponding web news. A web news point storage unit that matches reporters' accounts and stores them in real time, a modification completion signal transmission unit that generates a modification completion signal and transmits it to the company terminal when the company-related news according to the first response method is modified, the modification completion When the member company that has checked the signal determines that the company-related news according to the first countermeasure has been corrected, the member company receives a final confirmation signal input by the company terminal, and the member company receives the final confirmation signal. When it is determined that the rebuttal news according to the second countermeasure has been correctly created and the storage signal input to the corporate terminal is received, a storage signal receiver configured to store the rebuttal news in the rebuttal news storage unit in response to the storage signal. Including, the web news point can be used as cash at an internet shopping mall site affiliated with the information providing device for the company, and the reporter accesses the reporter account through his reporter terminal to use the web news point. I can.

According to an embodiment of the present invention, the information providing apparatus for companies according to the number of company-related news for each item and information in which the company related news stored in the classification information storage unit for a set period is sorted in the order of the number of views per item A statistical information transmission unit that transmits statistical information including information about information to the corporate terminal at each setting period and the company-related news stored in the classification information storage unit analyzes the company-related news and provides strategy information, which is information on the appropriate business operation direction for the member company. Further comprising a strategy information transmission unit for transmitting to the corporate terminal, the strategy information transmission unit weights each of the number of news of positive items and the total number of news of positive items for the member company based on the statistical information during the set period A score calculation unit for calculating a first score by assigning to and calculating a second score by assigning a weight to each of the number of news of the negative item and the total number of news of the negative item for the member company, and the first score. When the calculation ratio, which is the ratio of the second score to the set ratio, is greater than or equal to the set ratio, the company members in the same business field as the company members are first extracted, and calculated during the period among the business members extracted first before the set period. And a strategy information generator configured to secondly extract corporate members whose ratio is equal to or greater than the set ratio, and generate strategy information based on news on the second extracted corporate members.

The strategy information generation unit classifies by frequency of words used in news of the second extracted company during a period in which the calculation ratio of the second extracted company is changed from more than the set ratio to less than the set ratio, Among the classified words, the strategy information is generated based on a machine learning or deep learning algorithm using words with a set frequency or more as big data.

In accordance with an embodiment of the present invention, a company using an information providing device for a company that provides information that extracts text and images related to the member company on the Internet, and classifies and analyzes the extracted data according to items. The method for providing information for the company includes: receiving, by a company information receiving unit, company information including information on the company's history and major business from the company terminal used by the member company, and the company related news extracting unit selects a keyword related to the member company. Extracting company-related news including texts and images related to the member company disclosed on the Internet based on the basis, and the classification keyword storage unit is a manager terminal and the company used by the manager of the information providing device for the company Receiving a classification keyword for classifying the extracted company-related news from a terminal, converting it into a database, and storing the classification information, a classification information storage unit that classifies the company-related news according to items based on the classification keyword. Updating and storing in real time, when an alarm information transmission unit checks the classification information updated in the classification information storage unit in real time, and when the company-related news of a specific item increases above a reference value, alarm information including the corresponding content Transmitting to the corporate terminal in the form of an alarm, a response information transmission unit transmitting response information including a response plan for the alarm information to the corporate terminal, the selection information receiving unit from the corporate terminal to the member company And receiving selection information including information on a selected response plan in response to the response information, and performing, by a response plan execution unit, a response plan of the member company included in the received selection information.

Member companies can use the information providing device for companies of the present invention to check news on member companies according to items, so that company management can be efficiently performed, and if there is incorrect or incorrect information in the news, it is immediately As a result, the reporter who wrote the news can be forwarded to it, and the reporter can quickly revise it, so that public opinion on member companies can be efficiently managed. In addition, since it is possible to create an immediate refutation article for wrong news and upload it on the web, it is possible to prevent the spread of public opinion.

Furthermore, the information providing device for companies of the present invention provides the member companies with statistical information on the news for each item and strategy information based on statistical information, so that the member companies can respond to negative articles from companies similar to them previously. It is possible to grasp how it was solved, and by applying other companies' solution methods to themselves, they can respond quickly and efficiently to the problems that arise, and as a result, member companies can quickly overcome the crisis.

1 is a schematic diagram showing an information providing system for a company according to an embodiment of the present invention.
2 is a block diagram of an information providing apparatus for a company according to an embodiment of the present invention.
3 is a block diagram of a data receiving unit according to an embodiment of the present invention.
4 is a block diagram of a data transmission unit according to an embodiment of the present invention.
5 is a block diagram of a data storage unit according to an embodiment of the present invention.
6 is a flowchart of a method for providing information for a company according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" with another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included rather than excluding other components unless specifically stated to the contrary. Refer to the accompanying drawings. Hereinafter, the present invention will be described in detail.

1 is a schematic diagram showing an information providing system 1000 for a company according to an embodiment of the present invention.

Referring to FIG. 1, an information providing system 1000 for a company according to an embodiment of the present invention includes a company terminal 100, a reporter terminal 300, a media company server 400, and a network 500 therewith. It may include an information providing device 200 for a connected company.

The corporate terminal 100 may be a terminal used by a member company that has subscribed to an application (or web site) implemented by the information providing device 200 for a company. Member companies can be corporate business owners or individual business owners.

The media company server 400 may be a server operated by an organization that writes web news, and a number of reporters who write web news are in office at the media company, and provides personal information on a number of reporters for companies. It can be provided to the device 200.

The reporter terminal 300 is a terminal used by reporters working at the press companies described above, and reporters also have the number of terminals used by reporters who subscribe to an application (or web site) implemented by the information providing device 200 for companies. have.

As an example of the present invention, a member company may subscribe to the application as a corporate member, and a reporter may subscribe to the application as a reporter member.

The corporate terminal 100 and the reporter terminal 300 may be a smartphone. However, the present invention is not limited thereto, and the corporate terminal 100 and the reporter terminal 300 are electronic devices such as general desktop computers, navigation systems, notebook computers, digital broadcasting terminals, personal digital assistants (PDAs), portable multimedia players (PMPs), and tablet PCs. It may include. An electronic device may have one or more general or special purpose processors, memory, storage, and/or networking components (wired or wireless).

The information providing device 200 for a company receives data from the company terminal 100, the media company server 400, and the reporter terminal 300 through the network 500, and relates to a company member created on the Internet. Posts (including web news, hereinafter referred to as news related to corporate members) may be received, processed, and provided to the corporate terminal 100 and the reporter terminal 300. The information providing device 200 for a company may be a server (platform server), and as mentioned above, the information providing device 200 for a company includes a company terminal 100, a media company server 400, and a reporter terminal ( 300) may be provided in the form of an application (or web site).

The information providing device 200 for a company may extract text and images related to a member company on the Internet to a member company, and provide information obtained by classifying and analyzing the extracted data according to items. This will be described in detail in FIGS. 2 to 6.

The communication method of the network 500 is not limited, and examples of the communication network that the network 500 may include include not only a mobile communication network, a wired online, a wireless online, a communication method using a broadcasting network, but also short-range wireless communication between devices. Can be included. For example, the network 500 includes a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), and a broadband network (BBN). , Online, and the like.

2 is a block diagram of an information providing apparatus 200 for a company according to an embodiment of the present invention, FIG. 3 is a block diagram of a data receiving unit 201 according to an embodiment of the present invention, and FIG. FIG. 5 is a block diagram of a data transmission unit 202 according to an embodiment of the present invention, FIG. 5 is a block diagram of a data storage unit 203 according to an embodiment of the present invention, and FIG. 6 is a block diagram of the data storage unit 203 according to an embodiment of the present invention. It is a flow chart of the information provision method for the following companies.

2 to 6, the information providing device 200 for a company according to an embodiment of the present invention includes a data receiving unit 201, a data transmission unit 202, a data storage unit 203, and company-related news. It may include an extraction unit 204, a countermeasure execution unit 205, a classification information correction unit 206, a reporter account generation unit 207, and a point calculation unit 208.

The data receiving unit 201 may include a company information receiving unit 211, a selection information receiving unit 212, a calibration information receiving unit 213, a storage signal receiving unit 214, and a calibration request signal receiving unit 215.

The data storage unit 203 may include a classification keyword storage unit 231 and a classification information storage unit 232.

The data transmission unit 202 may include an alarm information transmission unit 221, a corresponding information transmission unit 222, and a calibration request signal transmission unit 227.

The company information receiving unit 211 may receive company information including information on the company's history and major businesses from the company terminal 100 used by the member company (S10)

As an example of the present invention, the company information may include information on when the company was founded, and through which field a profit is generated.

The company-related news extracting unit 204 may extract company-related news including texts and images related to the member company disclosed on the Internet based on the keyword related to the member company. (S11) The extraction unit 204 may receive a keyword related to a member company from the company terminal 100 and may extract company related news based on the received keyword. For example, the extracted company-related news may include web news, text posted on blogs and cafes, and web data accompanied by images, and keywords related to member companies are the name of the member company and the member company. It may be the name of an existing technology.

The classification keyword storage unit 231 may receive a classification keyword for classifying the company-related news extracted from the manager terminal used by the manager of the information providing device 200 for a company, and store it in a database (S12). )

The classification keywords include positive keywords for member companies, negative keywords for member companies, competitor keywords including information on competitors of member companies, and trend keywords including information on trends in the industry to which the member companies' business belongs. This classification keyword may be determined by the manager who operates the information providing device 200 for the company, and the manager identifies the business field of the member company, and the positive and negative words commonly used in the field Can be determined as a classification keyword, and those currently being issues in the business field of a member company can be extracted and determined as a classification keyword.

The classification information storage unit 232 may update and store in real time classification information classified according to items of company-related news based on the classification keyword (S13).

Through the above-described keywords, the classification information storage unit 232 may classify company-related news according to positive items, negative items, competitor items, and trend information items. However, items are only an example, and items can be changed through keywords determined by the administrator.

In addition, the classification information storage unit 232 may reclassify company-related news as follows.

The correction information receiving unit 213 checks the classification information by the member company, determines whether the company-related news included in the classification information is correctly classified, and sends correction information for inputting an item to which the company-related news belongs to the corporate terminal 100. Can be received from Company-related news classified by the classification information storage unit 232 may be classified incorrectly because they are classified by keywords. Accordingly, the member company may check the classification information, correct it when there is a misclassified company related news, and input correction information reflecting the correction information into the company terminal 100.

The classification information correction unit 206 may reclassify company-related news according to items according to the correction information, update the classification information in real time, and store it in the classification information storage unit 232. Accordingly, the classification information may be accurately classified by the classification information correction unit 206.

The classification information storage unit 232 may classify news related to the member companies newly generated through machine learning or deep learning algorithms using the classification information as big data by item, and update and store the classification information in real time.

In this initial stage, related news is classified through the classification keywords determined by the administrator, but through the correction of member companies, the company-related news can be reclassified to increase accuracy, and furthermore, accumulated by item through the reclassification process. The accuracy of classification can be further improved through machine learning or deep learning algorithms based on artificial intelligence by using corporate news as big data.

The alarm information transmission unit 221 checks the classification information updated in the classification information storage unit 232 in real time, and when the company-related news of a specific item increases above the reference value, the alarm information including the corresponding content is transmitted to the corporate terminal. (S14) For example, the alarm information transmission unit 221, if more than 100 news of an illegal item are generated on a weekly basis, and transmits alarm information related thereto to the corporate terminal 100. ) Can be transmitted in an alarm format. Because alarm information is transmitted in the form of an alarm, companies can respond quickly to this.

The response information transmission unit 222 may transmit response information including a response plan to the alarm information to the corporate terminal 100 (S15).

Response information can generally be important if the news of the negative item has increased beyond the threshold. As an example of the present invention, when the company-related news included in the alarm information is web news, the response information is a first response method for requesting a reporter of the web news to modify the news information and a company included in the alarm information When the related news is related to an illegal item, it may include a second countermeasure for generating and distributing the rebuttal news for the company related news on the web.

If there is incorrect information regardless of the item through the first countermeasure, the reporter who wrote the news can be requested to correct the information.

In addition, if the news included in the alarm information is news that negatively affects corporate members, and it is necessary to generate rebuttal news (or clarification news), the member company responds to the news through the second response plan. Can do it.

The selection information receiving unit 212 may receive selection information including information on a response plan selected by the member company in response to the response information from the corporate terminal 100 (S16) In the selection information, the response plan selected by the member company Information about may be included. For example, the selection information may include a first response plan or a second response plan.

The response plan execution unit 205 may perform a response plan of a member company included in the received selection information (S17).

The response plan execution unit 205 may include a first execution unit 251 and a second execution unit 252.

The data receiving unit 201 may further include a final confirmation signal receiving unit 216.

The data transmission unit 202 may further include a correction completion signal transmission unit 223.

The reporter account generation unit 207 may receive personal information including the reporter's phone number from the media company server 400 in real time and generate a reporter account in which each personal information is matched. The reporter may access the reporter account matched to him through his reporter terminal 300. For example, a reporter may access his reporter account by entering his or her phone number into the reporter terminal 300.

When the member company selects the first response plan, the selection information includes the matters that are required to be modified in the company-related news, and the first execution unit 251 is a reporter terminal used by a reporter who has created a news that requires modification of the selection information. It can be transmitted to 300. The reporter may receive a request for correction of the news he has created from a member company through the reporter terminal 300, and in response to this, the reporter may modify the news he wrote.

When the company-related news according to the first response method is modified, the modification completion signal transmission unit 223 may generate a modification completion signal and transmit it to the company terminal 100.

The final confirmation signal receiving unit 216 may receive the final confirmation signal input by the corporate terminal 100 by the member company when it is determined that the company-related news according to the first countermeasure has been corrected by the member company that has confirmed the modification completion signal. have.

In this way, the member company reviews the news written by the reporters and requests the reporter who wrote the news to be revised, so that the news about the member company can be more accurately written and uploaded on the web.

The data storage unit 203 may further include a rebuttal news storage unit 233.

The data receiving unit 201 may further include a storage signal receiving unit 214.

The rebuttal news storage unit 233 may convert the rebuttal news generated through the second countermeasure and the rebuttal news received from the manager terminal into a database and store them.

When the member company selects the second response plan, the selection information includes information on the part that needs to be refuted in the company-related news, and the second execution unit 252 is the selection information and the news stored in the refutation news storage unit 233 Based on these, rebuttal news about company-related news can be generated and uploaded on the web through artificial intelligence based on big data analysis.

Initially, when the data of the rebuttal news is insufficient, the manager may determine the rebuttal news and transmit it to the rebuttal news storage unit 233 through the manager terminal, and the second execution unit 252 is stored in the rebuttal news storage unit 233. An artificial intelligence-based rebuttal news is generated based on the rebuttal news, and the generated rebuttal news may be newly stored in the rebuttal news storage unit 233.

For the rebuttal news generated by the second execution unit 252, the corporate member selects one of the reporters who have created a reporter account, and sends a correction request signal to the news to request correction of errors in the rebuttal news. It may be input to the enterprise terminal 100, and the calibration request signal receiving unit 215 may receive a calibration request signal.

The calibration request signal transmission unit 227 may transmit the received calibration request signal to the reporter terminal 300 of the reporter selected by the corporate member. The reporter can check the correction request signal and correct the news.

When the member company determines that the rebuttal news according to the second countermeasure has been correctly created and receives the storage signal input to the corporate terminal 100, the storage signal receiver 214 responds to the storage signal to refute the rebuttal news. It can be stored in the storage unit 233. That is, when the member company finally determines that the rebuttal news corrected by the reporter has been correctly created, the corresponding news may be updated and stored in the rebuttal news storage unit 233.

As such rebuttal news data is accumulated, the second execution unit 252 may generate rebuttal news of more sophisticated quality based on more data.

The point calculator 208 calculates a first point by counting the number of web news creations for each reporter, and calculates a second point by counting the number of correction requests from the corporate terminal 100 for each web news, and When the rebuttal news is generated from the terminal 100, a third point may be calculated.

The data storage unit 203 may further include a web news point storage unit 234.

The web news point storage unit 234 may match the web news point obtained by subtracting the second point and the third point from the first point with the reporter account of the reporter who wrote the web news and store it in real time. That is, when a reporter writes web news, points can be earned, and points can be deducted when a correction request is made for each news, and when a counterfeit news is generated. As an example of the present invention, the first point may be greater than the second point and the third point, and the third point may be greater than the second point.

Web news points can be used as cash on an internet shopping mall site (not shown) affiliated with the information providing device 200 for companies, and the reporter accesses the reporter account through his reporter terminal 300, and Points can be used.

In addition, when a final confirmation signal is received for the first response plan, a predetermined additional point may be given to the reporter who has modified the first response plan, and the rebuttal news generated by the second response plan Certain additional points may be given to reporters involved in the calibration.

In this way, by giving reporters a point benefit for writing news, and by giving a penalty of deducting points in case of writing inaccurate news, reporters will try to write more accurate news, and to member companies. As the proportion of news that delivers accurate information increases, as a result, member companies can reduce the time and cost required to manage the news, thereby enabling the company to operate more efficiently.

The data transmission unit 202 may further include a statistical information transmission unit 224 and a strategy information transmission unit 225.

Statistical information transmission unit 224 includes information on the number of company-related news for each item sorted in the order of the number of views per item and the number of company-related news stored in the classification information storage unit 232 for a set period. Statistical information may be transmitted to the corporate terminal 100 at every set period. For example, the statistical information transmission unit 224 is statistical information including information on the number of company-related news for each item and information arranged in the order of company-related news with the highest number of views per item for a month immediately preceding the first day of each month. Can be transmitted to the enterprise terminal 100. However, the content included in the statistical information is not limited thereto.

The strategy information transmission unit 225 may analyze company-related news stored in the classification information storage unit 232 and transmit strategy information, which is information about a proper business operation direction, to the member companies to the company terminal 100.

Specifically, the strategy information transmission unit 225 calculates a first score by assigning a weight to each of the number of positive item news and the total number of positive item news for a member company based on statistical information during the set period. , A score calculator 2251 that calculates a second score by assigning weight to each of the number of news of the negative item and the total number of news of the negative item for member companies, and the ratio of the second score to the first score If the calculation ratio is greater than or equal to the set ratio, the company members in the same business field as the company members are first extracted, and among the business members extracted first before the set period, the company members whose calculation ratio is greater than the set ratio in the period are second It may include a strategy information generating unit 2252 for generating strategy information based on the extracted and secondly extracted news on the corporate member.

If the ratio of the second score to the first score is measured high and exceeds the set ratio, it may be determined that there is a lot of fraudulent news on corporate members. The strategy information generation unit 2252 is the same as the member company. Among the corporate members in the business field, companies with a history of exceeding the set ratio can be secondarily extracted, and strategic information can be generated based on the news on the second extracted corporate members.

For example, the strategy information generation unit 2252 may retrieve words used in news related to the company that are secondarily extracted between the period in which the calculation ratio of the second extracted company is greater than or equal to the set ratio and is changed to less than the set ratio. It is possible to classify by frequency and generate strategy information based on machine learning or deep learning algorithms using words with a set frequency or more among the classified words as big data.

That is, the strategy information generation unit 2252 analyzes the related news on the second extracted member companies between the period in which the rate of fraudulent news is high and the rate of fraudulent news is decreased in a specific period, and is more than a set frequency of the news. Strategic information can be generated by using the words used as big data. The strategy information transmission unit 225 can transmit the generated strategy information to the corporate terminal 100, and the corporate terminal can establish an appropriate response strategy for negative public opinion through the strategy information.

In this way, the member company can efficiently manage the company by using the information providing device 200 for the company of the present invention to check the news on the member company according to the item, and the corresponding news or incorrect information If there is, it is immediately forwarded to the reporter who wrote the news, and the reporter can quickly correct it so that public opinion on member companies can be efficiently managed. In addition, since it is possible to create an immediate refutation article for wrong news and upload it on the web, it is possible to prevent the spread of public opinion.

Furthermore, the information providing device 200 for companies of the present invention provides the member companies with statistical information on the news for each item and strategy information based on the statistical information, so that the member companies have previously received negative articles from companies similar to themselves. When it comes out, it is possible to grasp how it was solved. By applying other companies' solution methods to themselves, they can respond quickly and efficiently to the problems that arise, and as a result, member companies can quickly overcome the crisis.

The above-described embodiments are for illustrative purposes only, and those of ordinary skill in the art to which the above-described embodiments belong can easily transform into other specific forms without changing the technical idea or essential features of the above-described embodiments. You can understand. Therefore, it should be understood that the above-described embodiments are illustrative and non-limiting in all respects. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope to be protected through the present specification is indicated by the claims to be described later rather than the detailed description, and should be interpreted as including all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts.

100: enterprise terminal 300: reporter terminal
200: information providing device for companies 400: media company server
201: data receiving unit 500: network

Claims (10)

An information providing apparatus for a company that provides a member company with information obtained by extracting text and images related to the member company on the Internet, and classifying and analyzing the extracted data according to items,
A company information receiving unit for receiving company information including information on the company's history and major business from the company terminal used by the member company;
A company related news extracting unit for extracting company related news including texts and images related to the member company disclosed on the Internet based on the keyword related to the member company;
A classification keyword storage unit configured to receive a classification keyword for classifying the extracted company-related news from a manager terminal used by a manager of the information providing device for the company, and convert the extracted company-related news into a database and store it;
A classification information storage unit that updates and stores classification information classified according to items based on the classification keyword in real time;
Alarm information that checks the classification information updated in the classification information storage unit in real time, and transmits alarm information including the corresponding content to the corporate terminal in an alarm format when the company-related news of a specific item increases above a reference value Transmission unit;
A response information transmission unit for transmitting response information including a response plan for the alarm information to the corporate terminal;
A selection information receiving unit configured to receive selection information including information on a response plan selected by the member company in response to the response information from the corporate terminal; And
A response plan execution unit that performs a response plan of the member company included in the received selection information,
The extracted corporate-related news includes web data accompanied by text and images posted on web news, blogs and cafes,
The classification keyword includes a positive keyword for the member company, a negative keyword for the member company, a competitor keyword including information on a competitor of the member company, and information on the industry trend to which the member company's business belongs. Include trending keywords,
The classification information storage unit classifies the company-related news according to a positive item, a negative item, a competitor item, and a trend information item,
The corresponding information is,
A first response method of requesting a reporter of the web news to modify the news information when the company-related news included in the alarm information is web news; And
When the company-related news included in the alarm information is related to an illegal item, a second countermeasure for generating and distributing rebuttal news for the company-related news on the web is included,
The information providing device for the company,
A reporter account generator configured to receive personal information including a reporter's phone number from a media server in real time and generate a reporter account matching each of the personal information;
Further comprising a rebuttal news storage unit for storing the rebuttal news generated through the second response scheme and the rebuttal news received from the manager terminal into a database,
The response plan execution unit includes a first execution unit that performs the first response plan and a second execution unit that performs the second response plan,
When the member company selects the first response plan, the selection information includes a matter that needs to be modified in the company-related news, and the first execution unit is a reporter used by a reporter who has created a news that requires modification of the selection information. To the terminal,
When the member company selects the second response plan, the selection information includes information on a portion of the company-related news that needs to be refuted, and the second execution unit includes the selection information and the news stored in the refutation news storage unit. The information providing device for a company, characterized in that the rebuttal news for the company-related news is generated and uploaded on the web based on the information. delete The method of claim 1,
The member company checks the classification information, determines whether the company related news included in the classification information is correctly classified, and receives calibration information from the company terminal for inputting an item to which the company related news belongs. ; And
Information providing apparatus for a company further comprising a classification information correction unit for reclassifying the company-related news according to the item according to the correction information, updating the classification information in real time, and storing the classification information storage unit. The method of claim 3,
And the classification information storage unit classifies news related to the member company newly generated based on the classification information by item, and updates and stores the classification information in real time. delete delete The method of claim 1,
The first point is calculated by counting the number of web news creations for each reporter, and the second point is calculated by counting the number of revision requests from the corporate terminal for each web news, and the third in the case of rebuttal news generated from the corporate terminal. A point calculator for calculating a point;
A web news point storage unit that matches the web news point obtained by subtracting the second point and the third point from the first point with the reporter account of the reporter who created the web news and stores it in real time;
A modification completion signal transmission unit generating a modification completion signal when the company-related news according to the first response plan is modified and transmitting it to the company terminal;
A final confirmation signal receiving unit configured to receive a final confirmation signal input by the corporate terminal by the member company when the member company having confirmed the modification completion signal determines that the company-related news according to the first response plan has been corrected;
When the member company determines that the rebuttal news according to the second countermeasure has been correctly created and receives the storage signal input to the corporate terminal, storing the rebuttal news in the rebuttal news storage unit in response to the storage signal Further comprising a storage signal receiver,
The web news point can be used for cash at an internet shopping mall site affiliated with the information providing device for the company, and the reporter can access the reporter account through his or her reporter terminal and use the web news point. Information providing device for enterprises characterized by. The method of claim 1,
Statistical information, including information on the number of company-related news stored in the classification information storage unit for a set period in the order of the number of views per item, and information on the number of company-related news for each item, is provided to the corporate terminal at each setting cycle A statistical information transmission unit to transmit; And
Further comprising a strategy information transmission unit for analyzing the company-related news stored in the classification information storage unit and transmitting strategy information, which is information about a business operation direction appropriate to the member company, to the company terminal,
The strategy information transmission unit,
During the set period, a first score is calculated by assigning a weight to each of the number of positive item news and the total number of positive item news for the member company based on the statistical information, and calculating a first score. A score calculator for calculating a second score by assigning a weight to each of the number of news and the total number of views of the news of the negative item; And
When the calculation ratio, which is the ratio of the second score to the first score, is greater than or equal to the set ratio, the company members of the same business field as the member company are first extracted, and the first extracted company members before the set period Information providing device for a company including a strategy information generation unit that secondarily extracts corporate members whose calculation ratio is greater than or equal to the set ratio in the relevant period and generates strategy information based on the news on the second extracted corporate members . The method of claim 8,
The strategy information generation unit classifies by frequency of words used in news of the second extracted company during a period in which the calculation ratio of the second extracted company is changed from more than the set ratio to less than the set ratio, An information providing apparatus for a company, characterized in that the strategy information is generated based on words of a preset frequency or higher among the classified words.
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