KR102101796B1 - System for commercing offline advertising media and escrow transaction method using this - Google Patents

Abstract

The present invention relates to an advertising media commerce system and a transaction method using the same, and more specifically, offline advertisement that enables to solve the needs of media companies and advertisers for checking and executing advertising media through securing a transparent network in the offline advertising market. It relates to a media commerce system and an escrow transaction method using the same.
To this end, the present invention, an administrator server; A media company terminal for registering at least one offline advertising medium to the manager server; And an advertiser terminal for requesting offline advertisement by selecting at least one advertisement medium from the manager server.

Description

Offline advertising media commerce system and escrow transaction method using the same {SYSTEM FOR COMMERCING OFFLINE ADVERTISING MEDIA AND ESCROW TRANSACTION METHOD USING THIS}

The present invention relates to an advertising media commerce system and a transaction method using the same, and more specifically, offline advertisement that enables to solve the needs of media companies and advertisers for checking and executing advertising media through securing a transparent network in the offline advertising market. It relates to a media commerce system and an escrow transaction method using the same.

In general, offline advertisement refers to advertisements that are installed to promote a company or a product to consumers in the outdoors to the general public, and all advertisements that are not online advertisements can be referred to as offline advertisements. Examples of the categories include theater advertisements, subway advertisements, public transportation advertisements, facility advertisements, billboard advertisements, and night advertisements.

The current status of the offline trading market is as follows.

1) Difficulty in identifying needs / availability between advertisers and media companies

-It is difficult to check the media owner, contact point, and execution conditions as the media execution process is conducted through random contact, face-to-face, telephone, etc. by the network of advertisers and sales personnel

2) Information asymmetry between advertisers and media companies

-Due to the unclear market network, it is difficult to find information and transaction sources for offline advertising, and it is impossible to check the overall peer media information.

In other words, it is difficult to confirm the 'best choice' in the same media group as the 'best executioner'

3) Poor transaction flexibility between advertisers and media companies

-As media companies rely solely on the existing sales network, they can only adhere to limited purchase options and price policies, so they cannot provide advertisers with various purchase options for idle accounts / periods.

-The market expansion is limited because only advertisers with large execution amount can purchase media.

4) Inefficiency of Communication

-Advertisers always have questions about the media's advertising effectiveness, and media companies take a defensive stance.

-Difficulties in communication between advertisers and media companies and other communication difficulties with regard to post-reporting of media enforcement

Considering the problems of the existing offline advertising transaction market as described, it is urgent to prepare an alternative to improve the uncertainty, asymmetry, inflexibility, and inefficiency formed between advertisers and media companies.

Republic of Korea Registered Patent Publication No. 10-1352336 Republic of Korea Registered Patent Publication No. 10-1712139

The present invention has been devised to solve the problems of the prior art described above, and smooth advertising based on securing a transparent network so as to improve the market structure in which the disclosure of information between existing offline advertising media companies and advertisers is opaque. The purpose is to provide an offline advertising media commerce system and an escrow transaction method using the media that can solve the needs of media companies and advertisers by enabling the discovery and execution of media.

In order to achieve the above object, the present invention, an administrator server; A media company terminal for registering at least one offline advertising medium to the manager server; And an advertiser terminal for requesting offline advertisement by selecting at least one advertisement medium through the administrator server, wherein the administrator server requests the production or modification of an advertisement material to be posted on the offline advertisement medium by the advertiser terminal. This is possible, and if there is no need for material production or modification, it is possible to execute advertising media when payment and material registration are required.If material production or modification is required, material price for material production or modification is provided while providing a unit price guide for each media type. An advertisement material request module for registering and making a payment and making or modifying a material and then executing an advertising medium when the material is confirmed; The media company terminal enables advertisement media history registration, advertisement media history inquiry, sales history registration and sales history inquiry, and the information available for advertisement media history registration and advertisement media history inquiry is the media type, media name, account number, sales person, account Each price, execution start date, execution end date, payment terms, discount conditions, and tax invoice date are available. Sales history registration and inquiry are available by media classification, advertiser name, contact person, contact person, contact person email, progress account number, execution start date, A media management module having an execution end date, an execution management report date, payment terms, tax invoice issuance date, and settlement date; A media evaluation module in which the advertiser terminal posts feedback on the evaluation after the execution of advertisement media is completed so that a third party can check, and enables the reserve according to the feedback posting to be used for media execution; A package search module for providing an advertisement medium searched by an advertiser terminal in a package form that can be output as a document within a predetermined range; An advertisement media purchase module that enables purchase of the entire advertisement medium selected by the advertiser terminal and partial account purchase of a specific advertisement medium; Media company terminal and advertiser terminal along with schedule records for media execution, media classification, advertiser name, media company name, person in charge, contact person in charge, contact person email, number of accounts in progress, execution start date, execution end date, management reporting date, payment terms, tax It is characterized in that it comprises; a calendar module capable of registering a business for each billing date, payment date, and date / time, and having an alarm function according to the setting for each business hour.

Here, the manager server includes an advertisement media display module for displaying advertisement media through at least one of category, media location and keyword search, and an advertisement reporting module for aggregating and reporting advertisement media selected by an advertiser terminal. In addition, the advertisement reporting module is characterized in that it outputs including at least one or more of the type, region, selected account number, cost, and impression of the advertisement medium.

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In addition, the manager server may provide at least one or more of the type of media, image, video, location, number of accounts, period, price, discount conditions, payment conditions, exposure, characteristics, business registration certificate, and whether or not it is owned by the media company terminal. And a content upload module that enables registration.

In addition, the manager server is characterized in that it comprises an advertisement management module that enables the advertiser terminal to check the execution status of the advertising medium.

On the other hand, the present invention, an advertiser terminal payment step of the advertisement price to select the offline advertising medium and pay the advertisement price from the manager server; An advertisement payment deposit step of depositing an advertisement payment amount by the manager server and stopping the transaction of the advertisement medium selected by the advertiser terminal; An advertisement execution request step in which the media company terminal receives the execution request of the advertisement medium transmitted by the manager server; An advertisement completion notification step in which the media company terminal transmits the execution completion details of the advertisement medium to the manager server; An advertisement completion approval step in which the advertiser terminal approves the execution completion details of the advertisement medium transmitted by the manager server; It characterized in that it comprises; after the administrator server confirms the approval of the advertisement media execution completion details of the advertiser terminal, and then sends the advertisement payment amount to the account registered through the media company terminal.

Here, in the case where advertisement payment and advertisement payment by period are required for the advertisement medium selected by the advertiser terminal, after the advertisement execution request step, the administrator server requests additional payment for the advertisement price for the advertisement medium selected by the advertiser terminal In addition to the payment alarm step, it is characterized in that it repeats from the payment stage of the advertisement to the payment stage of the advertisement.

In addition, it is characterized in that it comprises an advertisement media feedback step of posting the feedback after the execution of the advertisement medium transmitted from the advertiser terminal, the manager server, after the advertisement payment transfer step.

The offline advertisement media commerce system and the escrow transaction method using the above according to the present invention enable offline advertisement media companies and advertisers to transact media transparently on the other hand, while monitoring the execution of media, partially purchasing advertisements, and producing advertisement materials. As a one-stop solution, such as payment by escrow, can be provided, as a result, it is possible to promote the establishment of an offline advertising transaction network and market activation that are faithful to the demands of both media companies and advertisers.

1 schematically shows an offline advertising media commerce system according to the present invention.
Figure 2 is a block diagram showing the components of the manager server in the offline advertising media commerce system according to the present invention.
3 is a flow chart showing an escrow transaction method using an offline advertising media commerce system according to the present invention.

The terms or words used in the specification and claims should not be interpreted as being limited to ordinary or dictionary meanings, and the inventor can appropriately define the concept of terms in order to best describe his or her invention. Based on the principle that it should be interpreted as meanings and concepts consistent with the technical spirit of the present invention.

Therefore, the configuration shown in the embodiments and drawings described in this specification is only one of the most preferred embodiments of the present invention, and does not represent all of the technical spirit of the present invention, and can replace them at the time of application. It should be understood that there may be various equivalents and variations.

Hereinafter, an offline advertising medium commerce system and an escrow transaction method using the same will be described with reference to the drawings.

1 is a view schematically showing an offline advertising media commerce system according to the present invention.

The offline advertising media commerce system according to the present invention is basically composed of a manager server, a media company terminal, and an advertiser terminal.

More specifically, the present invention includes a manager server, a media company terminal for registering at least one offline advertising medium to the manager server, and an advertiser terminal for requesting offline advertising by selecting at least one advertising medium through the manager server Is done by

2 is a block diagram showing the components of the manager server in the offline advertising media commerce system according to the present invention.

The manager server relays the media company terminal and the advertiser terminal to each other to perform the overall process related to upload, search, reporting, ordering, bidding, material production, management, evaluation, payment, etc. of offline advertising media. Let's take a look below.

<Main components, functions and effects of the administrator server>

* Advertising media display module

-Display advertisement media through at least one of category, media location, and keyword search

-As advertising media category, various things such as outdoor night, billboard, bus, subway, newspaper, coffee shop, bus stop, flag, wall wrapping can be applied.

-Location of advertising media can be checked by selecting a region (eg, inputting or selecting local text, selecting a region on a map image)

-Through the combination of regional selection on the map, media category, and keyword setting, all advertising media in the region desired by the advertiser can be checked.

-Keyword search can also be used for advertising media search that has characteristics that cannot be found only in the region, or for the needs of advertisers who think mainly of the location of customers to be promoted.

-Ad media selected as the advertiser's terminal can be separately managed by adopting the shopping cart function used in the online purchasing site.

-Display information related to the selected advertisement medium through text, images, and videos to conveniently check the existence of the medium

* Advertising reporting module

-Advertiser media selected by advertiser terminal is aggregated and reported

-Printable by including at least one of the type, region, number of selected accounts, cost, and exposure of the advertising medium (eg, type of advertising medium: billboard, area: Sinchon, number of selected accounts: 2, medium Cost: 30 million won, Exposure: 15 cars (moving cars per minute), 50 people (moving population per minute), etc., including image, video, and text features for advertising media, and printable documents. To do)

-Supports smooth decision making of media purchases by allowing advertisers to check prices and expected effects of advertisements in real time on selected advertisement media

* Advertising media ordering module

-Allow advertiser terminals to create orders for advertising media

-To support advertisers to arrange optimal / lowest price media

-When creating an order, the bidding condition input information may include media type, execution period, location (region), execution budget, number of execution accounts, expected traffic volume, expected floating population, etc.

-Through the advertisement media bidding module described below, it is possible to check the status of bidding by media companies => Similar to the function of the ad reporting module, the bidding status can also be output in document form.

-Send an alarm message for order registration to the media company terminal registered in the manager server with other functions

* Advertising media bidding module

-Allows media companies' terminals to bid for orders for advertising media generated by the advertising media ordering module

-It is possible to check the ordering information of advertising media only for media companies registered on the manager server.

-Bid input information may include media type, company name, execution period, location (region), bid price, number of execution accounts, estimated traffic volume, and estimated floating population.

* Package search module

-Provides advertisement media searched by advertiser terminals within a prescribed range in the form of packages

-Media type, execution period, location (region), media price range, number of execution accounts, traffic volume, floating population, etc. can be input to search media in package form and output in document form

* Advertising media purchase module

-Firstly, it is possible to proceed with the purchase and payment process for the entire advertisement medium selected by the advertiser terminal.

-Secondly, the advertiser terminal makes it possible to partially purchase an account for a specific advertisement medium.

-In order to expand the pool of advertisers and provide more sales opportunities to media companies by allowing partial purchase of accounts with minimum purchase conditions in advertising demands that are limited in terms of period, region, and budget.

-Advertisers can purchase media with various options and low budget

* Advertising material request module

-Allow advertiser terminals to make or modify advertisement materials to be posted on offline advertising media

-The first execution of the media or the advertiser who selected the media for the first time must make or modify the creative

-Competitive price can be provided to advertisers by converging the needs for the production of advertisers' advertisements and connecting them to external professional producers

-If material production / modification is not required, the media company should be able to execute immediately after payment and material registration, and if material production / modification is required, provide a unit price guide for each media type and register and pay for material information for material production / modification. Therefore, after an external professional production company makes / edits the material, the advertiser confirms the material, and the media company executes it.

* Content upload module

-Allows the media company terminal to register at least one or more of the type, image, video, location, number of accounts, period, price, discount conditions, payment conditions, exposure, characteristics, business registration certificate and possession

-Provides a function for copying input after searching for new registration and existing registration media

-As a discount condition, you can select a discount rate from a preset discount table according to criteria such as multi-account, long-term, prepayment, etc.

-Exposure level (traffic volume, floating population) can be corrected based on verified data after media execution

-As media characteristics, it is possible to describe the media company introduction, other media details, exposure effects, main targets of exposure, existing advertisers, and other characteristics added fields.

-Business registration certificate and media ownership can be modified through separate verification

-Notification of approval within a certain period after registering media

* Media management module

-Enables the media company terminal to search at least one of advertisement media history registration, advertisement media history inquiry, sales history registration, and sales history inquiry

-Items that can be registered and searched for media history include media type, media name, number of accounts, salesperson, price per account, execution start date, execution end date, payment conditions, discount conditions, tax invoice issuance date, etc.

-Items that can be registered and searched for sales history include media classification, advertiser name, contact person, contact person, contact person email, number of accounts in progress, execution start date, execution end date, execution management report date, payment terms, tax invoice issuance date, settlement date, etc.

-Most of the existing media companies, regardless of size, process all processes such as accepting, enforcing, and post-management of media requests without a separate system. There is a problem that the sales network disappears, so that the overall management from the medium's sales to execution and finalization is possible.

-Instead of making the media company free to use, it encourages the media company to register the media with the manager server, thereby increasing the usability of media companies and advertisers for the system.

* Advertising management module

-Advertiser terminals can check the execution status of advertising media

-When the media company terminal sends the advertiser, type, execution period, number of execution accounts, location, image, video, and unusual information to the administrator server for the advertisement media in charge of execution, the execution status is displayed in real-time through the advertiser terminal in document form To be confirmed by

-Advertiser terminal can be notified with notification message about the transmission status of media company terminal execution status

* Media evaluation module

-Advertiser terminal enables posting of feedback after the execution of advertisement media

-Other advertisers are released for reference when purchasing media

-Delivery of media and service improvements to the relevant media companies

-After posting feedback, it is possible to increase the participation rate by posting a certain amount of media execution money as a reserve that can be used for media execution later.

-As an evaluation method, it is possible to use media effects that can be evaluated through numerical or text selection boxes, progress satisfaction, media data satisfaction, management report satisfaction, recommendation, etc., or to input text as detailed reviews.

-Numerical information about advertiser evaluation can be displayed by converting it to an average score along with the number of advertiser evaluators

* Calendar module

-At least one or more of the media company terminal and the advertiser terminal enables schedule management records for media execution.

-Providing specialized calendars that can be used universally for media execution in relation to media companies and advertisers

-Supports work efficiency and facilitates the convergence of database of media companies and advertisers in this system

-Items that can be registered in the calendar include media classification, advertiser name, media name, person in charge, contact person in charge, contact person e-mail, progress account number, execution start date, execution end date, management reporting date, payment conditions, tax invoice issuance date, settlement date, date / Hourly work, etc.

-Provides alarm function according to the setting by business hours

3 is a flowchart illustrating an escrow transaction method using an offline advertising media commerce system according to the present invention.

On the other hand, the escrow transaction method using the offline advertising media commerce system according to the present invention basically includes an advertisement payment settlement step, an advertisement payment deposit step, an advertisement execution request step, an advertisement completion notification step, an advertisement completion approval step, and an advertisement payment transfer step. Including.

In more detail, the present invention provides an advertisement payment step in which the advertiser terminal selects an offline advertisement medium and pays for the advertisement price on the manager server, and the administrator server deposits the advertisement settlement price and stops the transaction of the advertisement medium selected by the advertiser terminal. Ad price deposit step, advertisement execution request step in which the media company terminal receives the execution request of the advertisement medium transmitted by the manager server, and advertisement completion notification step in which the media company terminal sends the execution completion details of the advertising medium to the manager server, and the manager The advertisement completion approval step in which the advertiser terminal approves the execution completion details of the advertisement medium transmitted by the server, and the administrator server confirms the approval of the advertisement medium execution completion details of the advertiser terminal, and then transfers the advertisement payment to the registered account through the media company terminal The advertisement payment is made.

In addition, when advertisement payment and advertisement remittance are required for each period of time for the advertisement medium selected by the advertiser terminal, the additional payment for the advertisement medium selected by the advertiser terminal is requested by the administrator server next to the advertisement execution request step In addition to the alarm step, it is repeated from the advertisement payment step to the advertisement payment transfer step.

Then, after the advertisement payment remittance step, the administrator server may include an advertisement medium feedback step of posting feedback after the execution of the advertisement medium transmitted from the advertiser terminal.

According to the escrow transaction method of the present invention as described above, it is possible to enable secure transactions through escrow after checking all offline advertisement media and information related to the location / price / effect of the media.

One embodiment of the escrow payment process according to the present invention is as follows.

<When advertiser confirms 'Outdoor Night, 1 Account, 2 Months'>

1) Advertiser: December 15, 1 account, 10 million won payment (January media execution fee payment)

2) Manager server: deposit payment in January, hold the media account to be paid, and notify the payment status to the media company

3) Media companies: Media execution from January 1

4) Manager server: January 20, 1 account payment alarm sent (February media execution cost alarm sent)

5) Advertiser: January 25, 1 account, 10 million won payment (February media execution fee payment)

6) Manager server: deposit payment in February, hold account account for payment, and notify media company of payment status

7) Media companies: Media execution from February 1

8) Media companies: February 5, January Management reports sent to the manager server

9) Manager server: February 5, January management report sent to advertisers

10) Advertiser: February 15, January management report approval

11) Manager server: On February 15th, transfers 9 million won of payment to the media company in January (administrator server operation fee is deducted 1 million won)

12) Media companies: March 5, February Management reports sent to the manager server

13) Manager server: March 5, February management reports sent to advertisers

14) Advertiser: March 15, February management report approval

15) Manager server: On March 15th, send 9 million won of payment for payment to the media company in February (administrator server operation fee is deducted 1 million won)

16) Advertiser: March 25, media agency feedback to media evaluation feedback server

For reference, the administrator server can be built to act as a kind of web server or web service server, for example, it can show the processed results on a web page or receive necessary input data through a web page, where the web page In addition to simple text, images, sounds, videos, etc., it should be interpreted as including software for performing a specific task such as a web application, and may also be constructed to provide an application and an interface installed in a smartphone, tablet PC, and the like.

In addition, the media server terminal and the advertiser terminal that can be connected to the manager server and the online network are capable of various communication such as a tablet PC, a desktop PC, a netbook PC, a personal digital assistant (PDA), a portable multimedia player (PMP), a smart phone, and a wearable smart device. It may include software and applications that can implement the functions provided by the means and the administrator server.

In addition, in the present invention, the communication network constituted by the manager server, the media company terminal, and the advertiser terminal may be a wired public network, a wireless mobile communication network, or a core network integrated with a mobile Internet, TCP / IP protocol, and various services existing in the upper layer. In other words, it can mean an open computer network structure around the world that provides Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), etc. It is not limited to the example, and it means a data communication network that can send and receive data in various forms.

In the above description, specific shapes and directions have been mainly described in describing the present invention with reference to the accompanying drawings, but the present invention can be variously modified and changed by those skilled in the art, and such modifications and variations are included in the scope of the present invention. It should be interpreted as.

Claims (16)

An administrator server; A media company terminal for registering at least one offline advertising medium to the manager server; It comprises a; advertiser terminal for requesting offline advertising by selecting at least one advertising medium through the manager server,
The manager server,
The advertiser terminal enables the production or modification request of the advertisement material to be posted on the offline advertisement medium, and when the production or modification is not required, the advertising medium can be executed at the time of payment and the registration of the material, and when the material production or modification is required An advertisement material request module that registers and pays for material information for material production or modification while providing a unit price guide table for each media type, and then proceeds with the production or modification of the material, and then, when the material is confirmed, the execution of the advertising medium proceeds;
The media company terminal enables advertisement media history registration, advertisement media history inquiry, sales history registration and sales history inquiry, and the matters available for advertisement media history registration and advertisement media history inquiry are media type, media name, account number, sales person, account Each price, execution start date, execution end date, payment terms, discount conditions, and tax invoice date are available. Sales history registration and inquiry are available by media classification, advertiser name, contact person, contact person, contact person email, progress account number, execution start date, A media management module having an execution end date, an execution management report date, payment terms, tax invoice issuance date, and settlement date;
A media evaluation module in which the advertiser terminal posts feedback for evaluation after the execution of advertisement media is completed so that a third party can confirm, and makes a reserve according to the feedback posting available for media execution;
A package search module for providing an advertisement medium searched by an advertiser terminal in a package form that can be output as a document within a predetermined range;
An advertisement media purchase module that enables purchase of the entire advertisement medium selected by the advertiser terminal and partial account purchase of a specific advertisement medium;
Media company terminal and advertiser terminal along with schedule records for media execution, media classification, advertiser name, media company name, person in charge, contact person in charge, contact person email, number of accounts in progress, execution start date, execution end date, management reporting date, payment terms, tax Offline advertisement media commerce system, characterized in that it comprises; a calendar module that enables registration of business by billing date, payment date and date / time, and has an alarm function according to setting by business hours.
The method according to claim 1,
The manager server comprises an advertisement medium display module for displaying the advertisement medium through at least one of a category, media location, and keyword search.
The method according to claim 1,
The manager server comprises an advertisement reporting module for aggregating and reporting advertisement media selected by an advertiser terminal.
The method according to claim 3,
The advertisement reporting module is an offline advertising media commerce system, characterized in that it outputs at least one of the type, region, selected account number, cost, and exposure of the advertisement medium.
delete delete delete delete The method according to claim 1,
The manager server enables the media company terminal to register at least one or more of the type, image, video, location, number of accounts, period, price, discount conditions, payment conditions, exposure, characteristics, business registration certificate, and possession of advertisement media Offline advertising media commerce system, characterized in that it comprises a content upload module.
delete The method according to claim 1,
The manager server is an offline advertising media commerce system, characterized in that the advertiser terminal includes an advertisement management module that enables to check the execution status of the advertisement medium.
delete delete In the escrow transaction method using the system according to any one of claims 1 to 4, 9 and 11,
An advertisement payment step in which an advertiser terminal selects an offline advertisement medium and pays an advertisement price on the manager server;
An advertisement payment deposit step of depositing an advertisement payment amount by the manager server and stopping the transaction of the advertisement medium selected by the advertiser terminal;
An advertisement execution request step in which the media company terminal receives the execution request of the advertisement medium transmitted by the manager server;
An advertisement completion notification step in which the media company terminal transmits the execution completion details of the advertisement medium to the manager server;
An advertisement completion approval step in which the advertiser terminal approves the execution completion details of the advertisement medium transmitted by the manager server;
An advertisement payment remitting step in which the administrator server confirms the approval of the advertisement media execution completion of the advertiser terminal and then sends the advertisement payment to the account registered through the media company terminal;
Escrow transaction method using an offline advertising media commerce system, comprising; an advertisement media feedback step of posting the feedback after the execution of the advertisement media transmitted from the advertiser terminal by the manager server.
The method according to claim 14,
When payment of advertisement payment and remittance of advertisement are required for each advertisement medium selected by the advertiser terminal, an additional payment alarm for the advertisement medium selected by the advertiser terminal is requested by the administrator server for additional payment of advertisement charges after the advertisement execution request step Escrow transaction method using an offline advertising media commerce system, characterized in that it repeats from the payment stage of the advertisement to the payment stage of the advertisement payment, including the step further.
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