KR102094900B1 - Contents providing apparatus having show window display and contents providing system thereof - Google Patents

Abstract

This specification discloses a content providing device and system capable of maximizing the advertising effect by providing customized content according to the floating population. The content providing apparatus according to the present specification includes: a wireless communication unit for transmitting and receiving a wireless communication signal with a mobile terminal, a storage unit for storing unique identification codes of mobile terminals recognized within a wireless communication range of the wireless communication unit, and stored in the storage unit A flow population coefficient module including a control unit for calculating a flow population per unit time preset based on the number of unique identification codes; Display unit; And a content providing unit outputting a control command for displaying content on the display unit.

Description

A content providing device including a display window display unit and a content providing system including the same {CONTENTS PROVIDING APPARATUS HAVING SHOW WINDOW DISPLAY AND CONTENTS PROVIDING SYSTEM THEREOF}

The present invention relates to a content providing apparatus and a content providing system including the same.

In general, the floating population may be defined as a population moving a specific area on foot or by vehicle for the purpose of visiting or passing through a specific area.

As a method of measuring a floating population that can be used to grasp the floating population, there are a method of directly counting and measuring the floating population of a specific area, and a method of measuring the floating population of a specific area through the transportation history.

As a method of directly counting and measuring the floating population of a specific area, a person who wants to measure the floating population stays in the same place for a long time in a specific area, and uses a manual counter to count the number of floating populations visiting or passing through that specific area. Therefore, there is a problem that the measurement is performed individually, or the discomfort is caused because the measurement person has to stay in the same place for a long time in a specific area.

Next, the method of measuring the floating population of a specific area through the means of transportation means measures the number of transportation users per hour in a specific area, and uses the measured result to calculate the number of floating populations visiting or passing through a specific area. It is a method, and examples of the transportation means may include a subway or a bus. However, when measuring the flow rate of a specific area using a method of measuring through the transportation history, it is not possible to measure the floating population using a walk without using a transportation means within a specific area. There is a problem that it is difficult to guarantee accuracy.

Republic of Korea Registered Patent Publication No. 10-1474865

The purpose of this specification is to provide a content providing apparatus and a content providing system capable of providing better content with an advertising effect using a floating population counting module capable of accurately counting the floating population.

The present specification is not limited to the above-mentioned problems, and other problems that are not mentioned will be clearly understood by those skilled in the art from the following description.

The content providing apparatus according to the present specification for solving the above-mentioned problems includes a wireless communication unit for transmitting and receiving wireless communication signals with a mobile terminal, and a storage unit for storing unique identification codes of mobile terminals recognized within a wireless communication range of the wireless communication unit. And, a population based on the number of unique identification codes stored in the storage unit A population of flow population including a control unit for calculating the number of floating population per unit time; Display unit; And a content providing unit outputting a control command for displaying content on the display unit.

The content providing device according to the present specification may further include a touch sensor attached to a glass window of a store. In this case, the display unit may be arranged in a mutual layer structure with the touch sensor to operate as a touch screen when the glass window is touched from the outside.

According to one embodiment of the present specification, the storage unit stores the user's characteristic information and identification information input through the touch sensor, and the control unit selects the unique identification code of the mobile terminal through the input user identification information And, it is possible to output a control command to be stored in the storage unit in association with the selected unique identification code and the identification information of the user.

According to an embodiment of the present disclosure, when the unique identification code associated with the identification information of the user is recognized within the wireless communication range of the wireless communication unit, the content providing unit controls the display to display content corresponding to the user characteristic information. Can be output to the display unit.

A content providing device according to the present specification includes a plurality of content providing devices; And a collection server that receives the unique identification codes of the mobile terminals stored in the storage unit. It may be a component of the content providing system. In this case, the plurality of content providing devices and the collection server, may include a communication unit for transmitting and receiving the unique identification code.

According to one embodiment of the present specification, the content providing unit stores two or more contents interrelated with each other, and each content providing apparatus further adds a time (hereinafter referred to as 'start time') that the mobile terminal recognizes within the wireless communication range of the wireless communication unit. And transmits the content control command to output the second content associated with the first content output from the content providing device that transmits the relatively fast start time to the content providing device that transmits the relatively slow start time. Can print

Other specific matters of the present invention are included in the detailed description and drawings.

According to an aspect of the present specification, it is possible to maximize advertisement effect by providing customized content according to the floating population. In addition, among the floating population, it is possible to classify the inflow of stores or to recognize specific customers, such as regular customers, and provide customized content accordingly.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a block diagram schematically showing a configuration of a content providing apparatus according to an embodiment of the present specification.
2 is a graph of statistical data using a floating population counting device according to an embodiment of the present specification.
3 is a block diagram schematically showing a configuration of a content providing system according to an embodiment of the present specification.
4 is a reference diagram for output control of interrelated content.

Advantages and features of the invention disclosed in the present specification, and a method of achieving them will be apparent by referring to embodiments described below in detail with reference to the accompanying drawings. However, the present specification is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the embodiments allow the disclosure of the present specification to be complete, and are common in the technical field to which the present specification pertains. It is provided to fully describe the scope of the present specification to a technical person (hereinafter 'the person'), and the scope of rights of the present specification is only defined by the scope of the claims.

The terminology used herein is for describing the embodiments and is not intended to limit the scope of rights of the present specification. In this specification, the singular form also includes the plural form unless otherwise specified in the phrase. As used herein, “comprises” and / or “comprising” does not exclude the presence or addition of one or more other components other than the components mentioned. Throughout the specification, the same reference numerals refer to the same components, and “and / or” includes each and every combination of one or more of the mentioned components. Although "first", "second", etc. are used to describe various components, it goes without saying that these components are not limited by these terms. These terms are only used to distinguish one component from another component. Therefore, it goes without saying that the first component mentioned below may be the second component within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a sense that can be commonly understood by those skilled in the art to which this specification belongs. In addition, terms defined in the commonly used dictionary are not ideally or excessively interpreted unless explicitly defined.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing a configuration of a content providing apparatus according to an embodiment of the present specification.

Referring to FIG. 1, the content providing apparatus 100 according to an embodiment of the present specification includes a wireless communication unit 110, a storage unit 120, a control unit 130, a display unit 140, and a content providing unit 150 It may include.

The wireless communication unit 110, the storage unit 120, and the control unit 130 may be components constituting the floating population coefficient module 170.

The wireless communication unit 110 may transmit and receive wireless communication signals with the mobile terminal 180.

The wireless communication unit 110 is a means for communicating with the mobile terminal 180, the wireless communication unit 110 serves as an access point (AP) to the mobile terminal 180, the mobile terminal It is possible to enable 180 to access the Internet network.

The mobile terminal 180 may include one or more operating systems, browsers, and applications that can be connected to the wireless communication unit 110 to try to access the Internet network. When there are multiple terminals 180, the plurality of mobile terminals 180 may have unique mac addresses that can be distinguished for each terminal.

Here, the mobile terminal 180 may be a fixed terminal or a mobile terminal. For example, the mobile terminal 180 may be a personal computer (PC), a laptop computer, a mobile phone, a tablet PC, or a smart phone. ), Cellular phones, PCS (Personal Communication Service) phones, GSM (Global System for Mobile) phones, WCDMA (Wideband CDMA) phones, MBS (Mobile Broadband System) phones, PDAs (Personal Digital Assistants), PMPs (Portable Multimedia Player) It may include. Of course, this is only an example, and should be interpreted as a concept including all devices capable of communication that are currently developed and commercialized or developed in the future in addition to the above-described examples.

The wireless communication unit 110 is a means for connecting to enable the mobile terminal 180 to communicate with each other, the wireless communication unit 110 is a wireless LAN (WLAN), WiFi (Wireless Fidelity) Direct, DLNA (Digital Living Network Alliance) ), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access), or the like, or a wireless Internet module or a mobile communication module, or Bluetooth (BluetoothTM), RFID (Radio Frequency Identification) , May be a short range communication module such as infrared data association (IrDA), ultra wideband (UWB), ZigBee, or near field communication (NFC).

At this time, the wireless communication unit 110 may maintain a connected state to enable communication with the mobile terminal 180, and the floating population coefficient module 170 including the wireless communication unit 110 may move as the connection state is maintained. Various data may be transmitted and received between the terminal 180 and each other.

The mobile terminal 180 has a unique identification code (eg, MAC address). The wireless communication unit 110 may receive information on the unique identification code of each mobile terminal 180 in order to transmit and receive wireless communication signals with the mobile terminal 180.

The storage unit 120 may store the unique identification codes of mobile terminals recognized within the wireless communication range of the wireless communication unit 110.

The control unit 130 may calculate the number of floating population per unit time preset based on the number of unique identification codes stored in the storage unit 120. More specifically, the control unit 130 may individually distinguish a plurality of mobile terminals 180 capable of communicating within a range in which the wireless communication unit 110 can communicate based on the unique identification code of the mobile terminal 180. When it is assumed that each person carries one mobile terminal 180, the number of the mobile terminals 180 may be inferred as a floating population. Therefore, the number of the mobile terminals 180 can be calculated as the number of floating population per unit time. The unit time can be variously set such as 10 minutes, 30 minutes, 1 hour, 3 hours, 6 hours, 1 day, 1 week, and 1 month.

2 is a graph of statistical data using a floating population counting device according to an embodiment of the present specification.

Referring to FIG. 2, the unit time was set to 1 hour to calculate the number of floating populations, and the floating populations calculated on Monday-Wednesday-Friday were superimposed and graphed. 2, it can be seen that there are many floating populations at 8-9 am, and many floating populations at 6-7 pm. Through this, it can be confirmed that the area has a large number of commuters, and through the calculated floating population, it can help with the analysis of commercial areas.

On the other hand, in the floating population, the area where the floating population counting device is installed will be divided into the actual visited population and the passing population. In the commercial area analysis, statistics on the actual visited population are more practical than the passing population, so it needs to be calculated separately.

To this end, the storage unit 120 determines the time each mobile terminal is recognized within the wireless communication range of the wireless communication unit 110 (hereinafter “start time”) and the time that is no longer recognized (hereinafter “end time”). You can save more. More specifically, the wireless communication unit 110 may periodically check whether the mobile terminal 180 exists in the wireless communication range. The wireless communication unit 110 may set the time as the start time of the mobile terminal 180 when the mobile terminal 180 that was not present in the previous cycle is recognized. In addition, the wireless communication unit 110 may check whether the mobile terminal 180 exists every period. In addition, when the mobile terminal 180 is out of the wireless communication range at any moment, the wireless communication unit 110 may set a time when the mobile terminal 180 recognizes the disappearance as an end time. The above example is only an example, and can be substituted by various methods that a person skilled in the art can check the start time and end time.

At this time, the control unit 130 may calculate a time (hereinafter referred to as 'stay time') within the wireless communication range of the wireless communication module using the start time and end time of each mobile terminal 180.

In addition, the control unit 130 calculates the number of visited populations among the floating population based on the number of mobile terminals whose staying time of each mobile terminal 180 is equal to or greater than a preset reference time, and stays at each mobile terminal 180. The number of passing populations among the floating populations may be calculated based on the number of mobile terminals whose time is less than a preset reference time. In other words, when a mobile terminal 180 stays within the wireless communication range of the wireless communication unit 110 is short, it can be inferred that it has quickly passed the corresponding area. In this case, the person with the mobile terminal 180 is simply calculating the population passing through the area. On the other hand, when a mobile terminal 180 stays within the wireless communication range of the wireless communication unit 110 for a long time, it can be inferred that it has stayed instead of simply passing through the corresponding area. In this case, the person with the corresponding mobile terminal 180 is calculated as the population who visited the area with a purpose. As described above, if the passing population and the visiting population are distinguished, more accurate commercial district analysis is possible based on the visiting population.

On the other hand, not only customers visit certain commercial areas, but employees in the commercial areas can visit for commuting or working. Therefore, excluding the mobile terminal 180 that is repeatedly recognized when calculating the floating population for analysis of the commercial area may help to more accurately calculate the floating population.

To this end, the storage unit 120 may further store a unique identification code list (hereinafter referred to as 'calculation exclusion list') of the mobile terminal excluding calculation. In addition, the controller 130 may calculate the number of floating population per unit time by excluding the unique identification code corresponding to the calculation-excluded list from the unique identification codes of the mobile terminals stored in the storage unit.

According to one embodiment of the present specification, the calculation exclusion list may be directly stored by an administrator or the like. That is, the unique identification codes of the mobile terminal of a person commuting to and from work repeatedly, such as an employee, are collected and directly input into the storage unit 120.

According to another embodiment of the present specification, the control unit 130 may add a unique identification code stored in the storage unit 120 repeatedly at a number of times different than a preset number of times to a calculation exclusion list. For example, suppose a worker went to work Monday through Friday. At this time, the unique identification code of the worker's mobile terminal will be repeatedly stored in the storage unit 120 on different days. When it is further assumed that the preset number of times is 10, the control unit 130 may add the unique identification code of the mobile terminal of the worker to the calculation exclusion list from two weeks after the worker starts to go to work.

The flow population coefficient module 170 according to the present specification may further include a human body recognition sensor (not shown) that recognizes a person within a sensing range. In this case, the controller 130 may calculate the number of sensing population per unit time through the human body recognition sensor, and further calculate the concentration of the floating population by dividing the sensing population by the number of floating population.

The human body recognition sensor is a means for detecting a person attached to the entrance of a store where the floating population coefficient module 170 is installed, and is not particularly limited to a method for detecting a person or a device capable of detecting a person. For example, the human body recognition sensor may be a means for detecting infrared rays emitted from the human body, which is a heating element, or may recognize and distinguish a human body by processing an image photographed in front.

The range in which the human body recognition sensor can recognize the human body may be narrower than a range in which the wireless communication unit 110 can communicate with the mobile terminal 180. That is, the population can be counted by classifying the floating population distributed around the store and the floating population passing in front of the store. Therefore, the control unit 130 may further calculate the concentration of the floating population in the region of interest by dividing the number of sensing populations by the floating population.

Here, the region of interest may indicate an area corresponding to a range in which the human body recognition sensor can recognize the human body, and the concentration of the floating population flows within a range in which the wireless communication unit 110 can recognize the mobile terminal 180. It can indicate the ratio of the floating population of the region of interest to the number of people.

Meanwhile, the controller 130 may transmit an image or a video to the mobile terminal 180 using the wireless communication unit 110. When the floating population coefficient module 170 is installed in a specific store, the floating population coefficient module 170 is a promotional material related to the installed store and transmits image or video data to the mobile terminal 180 to be located around the store. The mobile terminal 180 may be used as an advertising medium. Through this, it is possible to induce a flow population carrying the mobile terminal 180 to flow into the corresponding shop.

Here, the floating population coefficient module 170 may be set to allow the Internet access after the mobile terminal 180 receives the image or video data to access the Internet and then watch advertisements first.

The display unit 140 may output an image or video output from the content providing unit.

The content providing unit 150 may output a control command for displaying content on the display unit 140.

When installed in a store, the content providing device 100 according to the present specification displays sound, image, or video data on the display unit 140 as advertisements related to the installed store and utilizes it as an advertising medium, thereby moving the floating population into the store. You can induce it to flow.

The flow population coefficient module 170 according to the present specification may further include a human body recognition sensor (not shown) that recognizes a person within a sensing range. In this case, the controller 130 may calculate the number of sensing population per unit time through the human body recognition sensor, and further calculate the concentration of the floating population by dividing the sensing population by the number of floating population.

In this case, the content providing unit 150 may control different content to be output to the display unit 140 according to the concentration of the floating population.

According to an embodiment of the present invention, the content providing unit 150 displays the content having different running-time according to the change of the floating population concentration and / or the floating population concentration, the display unit 140 ).

Specifically, when the floating population concentration of the region of interest is high, content having a relatively short playing time can be played / output, and conversely, when the floating population concentration of the region of interest is low, a relatively long playing time is used. It is possible to play / output the content that has, but it is not necessarily limited to this.

Accordingly, the content providing unit 150 according to the present invention can easily produce a promotional material and generate an event with a 5 minute training 10 minute demonstration, and can use predictable information data by expanding the number of customers at a low cost.

The human body recognition sensor is a means for detecting a person attached to the entrance of a store where the floating population coefficient module 170 is installed, and is not particularly limited to a method for detecting a person or a device capable of detecting a person. For example, the human body recognition sensor may be a means for detecting infrared rays emitted from the human body, which is a heating element, or may recognize and distinguish a human body by processing an image photographed in front.

The range in which the human body recognition sensor can recognize the human body may be narrower than a range in which the wireless communication unit 110 can communicate with the mobile terminal 180. That is, the population can be counted by classifying the floating population distributed around the store and the floating population passing in front of the store. Therefore, the control unit 130 may further calculate the concentration of the floating population in the region of interest by dividing the number of sensing populations by the floating population.

Here, the region of interest may indicate an area corresponding to a range in which the human body recognition sensor can recognize the human body, and the concentration of the floating population flows within a range in which the wireless communication unit 110 can recognize the mobile terminal 180. It can indicate the ratio of the floating population of the region of interest to the number of people.

Here, the content to be played / provided by the content providing unit 150 through the display unit 140 is connected to an external storage device such as an external storage device or a storage device connected to the web, as well as pre-stored content. Of course, you can read it. The content providing device 100 can be utilized as a function of an advertisement by diversifying the subject of content provided through the display 140.

Meanwhile, the content providing apparatus 100 according to the present specification may further include a touch sensor (not shown) attached to a glass window of a store. In this case, the display unit 140 may be arranged in a mutual layer structure with the touch sensor to operate as a touch screen when the glass window is touched from the outside. The arrangement of the display unit 140 and the touch sensor in a mutual layer structure means that the display unit 140 is disposed adjacent to the glass window so that the glass window can be recognized as one display. Therefore, when the user touches the glass window while viewing the screen of the display unit 140 on the opposite side of the glass window, the user can enter the screen as if the user directly touched the screen.

Various advertisement contents may be displayed on the display unit 140. At this time, content including an input field for inputting the user's personal information may be displayed. Some users of the floating population may input their identification information through the touch sensor.

In this case, the storage unit 120 may store characteristic information and identification information of a user input through the touch sensor. The specific information of the user may be information on a user's interest, taste, hobby, or product classification of content displayed at the time of input, together with identification information. The identification information of the user is information that helps extract information about the unique identification code of the mobile terminal in the future, such as the phone number of the mobile terminal carried by the user.

In addition, the control unit 130 selects the unique identification code of the mobile terminal through the inputted user identification information, and associates the selected unique identification code with the user's identification information to be stored in the storage unit 120. Control commands can be output. Since the identification information of a specific user and the unique identification code of the mobile terminal are linked, the content providing device 100 according to the present specification is accessed by the user when the mobile terminal subsequently approaches the communication range of the wireless communication unit 110. You can judge that there is.

At this time, the content providing unit 150, when the unique identification code associated with the identification information of the user within the wireless communication range of the wireless communication unit is recognized, the control command to display the content corresponding to the user characteristic information It can be output to the display unit. The content corresponding to the user characteristic information may be understood as so-called 'customized advertising content' as content related to an interest field previously input by a user, advertisement for a product of interest, event of a corresponding store, and the like.

3 is a block diagram schematically showing a configuration of a content providing system according to an embodiment of the present specification.

Referring to FIG. 3, the content providing system 300 according to an embodiment of the present specification is a collection server that receives a unique identification code of a plurality of content providing devices 100 and mobile terminals stored in the storage 120 ( 200). In this case, the plurality of content providing devices 100 and the collection server 200 may include a communication unit 160 that transmits and receives the unique identification code.

Since the plurality of content providing apparatuses 100 have already been described above, repeated description will be omitted.

The collection server 200 may receive the unique identification codes of mobile terminals stored in a storage unit included in the plurality of content providing devices 100.

Each of the plurality of content providing devices 100 and the collection server 200 may include a communication unit 150 that transmits and receives the unique identification code. The communication unit 150 is a configuration for the plurality of content providing devices 100 and the collection server 200 to transmit / receive data about the identification code, and means a device capable of transmitting data by wire or wirelessly. Although, in the present specification, the communication unit 150 is expressed as a separate configuration to distinguish the role of the wireless communication unit 110, the wireless communication unit 110 may perform the role of the communication unit 150.

On the other hand, when the plurality of content providing apparatuses 100 are utilized, related advertisement content may be provided to a user having a specific mobile terminal at a location apart from each other.

To this end, first, the content providing unit 150 may store two or more contents that are mutually linked. As an example of two or more contents that are mutually linked, it may be an advertisement video continuously produced in a series format or a mutual advertising video for stores of the same series located in different places. That is, it means that the user can recognize that there is a connection to two or more contents.

In addition, each content providing device 100 may further transmit a time (hereinafter referred to as 'start time') that the mobile terminal recognizes within the wireless communication range of the wireless communication unit. At this time, the collection server 200 controls content to output second content associated with the first content output from the content providing device that transmits the relatively fast start time to the content providing device that has transmitted the relatively slow start time. You can print the command. The first content and the second content are mutually linked contents described above, and are arbitrarily named, and the order in which they are output is not necessarily limited to the names.

4 is a reference diagram for output control of interrelated content.

Referring to FIG. 4, it is possible to identify three persons having two content providing devices and a mobile terminal. The two content providing devices will be referred to as first content providing device 100a and second content providing device 100b, respectively. Concentric circles represented by dotted lines around each content providing device indicate a communication range of each wireless communication module. The three persons are all the same person, indicating that they have moved over time. The person was first located at 180a, and then can be understood as moving to positions 180b and 180c in turn.

First, when located at 180a, since the first floating population coefficient module 170 and the second floating population coefficient module 170 are outside the communication range of the wireless communication module, the mobile terminal has the first floating population coefficient module 170 ) And the second floating population coefficient module 170 are not recognized.

When located next 180b, it is within the communication range of the first floating population coefficient module 170. Accordingly, the first floating population coefficient module 170 may transmit a start time to the collection server 200. In addition, it is assumed that the first content is provided in the display unit included in the first content providing device. On the other hand, since the mobile terminal is outside the communication range of the second floating population coefficient module 170, the mobile terminal is not recognized by the second floating population coefficient module 170.

Then, when located at 180c, it is within the communication range of the second floating population coefficient module 170. Accordingly, the second floating population coefficient module 170 may transmit a start time to the collection server 200. At this time, the collection server 200 may output a content control command to output the second content associated with the first content output from the first content providing device to the second content providing device 100.

The embodiments of the present specification have been described above with reference to the accompanying drawings, but a person skilled in the art to which the present specification pertains may be implemented in other specific forms without changing the technical spirit or essential features of the present invention. You will understand. Therefore, it should be understood that the above-described embodiments are illustrative in all respects and not restrictive.

100: content providing device
110: wireless communication unit
120: storage unit
130: control unit
140: display unit
150: content provider
160: communication unit
170: floating population coefficient module
180: mobile terminal
200: collection server
300: content providing system

Claims (6)

Based on the number of unique identification codes stored in the storage unit, and a wireless communication unit for transmitting and receiving a wireless communication signal with the mobile terminal, a storage unit for storing the unique identification codes of the mobile terminals recognized within the wireless communication range of the wireless communication unit. A fluid population coefficient module including a control unit for calculating a fluid population per set unit time;
Display unit; And
Includes a; content providing unit for outputting a control command for displaying the content on the display unit,
The control unit calculates the number of visited population among the floating population based on the number of mobile terminals in which each mobile terminal stays within the wireless communication unit's wireless communication range equal to or greater than a preset reference time, and each mobile terminal wirelessly controls the wireless communication unit. The number of passing populations among the floating populations is calculated based on the number of mobile terminals whose stay time is less than a preset reference time within a communication range.
The control unit calculates the floating population per unit time except for the unique identification code corresponding to the calculation-excluded list, which is a list of unique identification codes of mobile terminals that are repeatedly recognized from the unique identification codes of the mobile terminals stored in the storage unit, and stores the The number of times stored on different days in the department is added to the excluded list of unique identification codes stored repeatedly over a preset number of times,
A touch sensor attached to the glass window of the store; further includes,
The display unit is disposed in a mutual layer structure with the touch sensor and operates as a touch screen when the glass window is touched from the outside.
The storage unit extracts information on a user's characteristic information and information on a unique identification code of a mobile terminal, including information on a user's interest, taste, hobbies, or product classification of content displayed at the time of input through the touch sensor. For identification information,
The control unit selects a unique identification code of the mobile terminal through the input user identification information, and outputs a control command to store the identification information of the user in association with the selected unique identification code and the user identification information.
The content providing unit, when the unique identification code associated with the user's identification information is recognized within the wireless communication range of the wireless communication unit, information about a field of interest previously input by the user, an advertisement for a product of interest, an event of a corresponding store And outputting a control command to display the content corresponding to the user characteristic information. delete delete delete A plurality of content providing apparatus according to claim 1; And
A content providing system comprising; a collection server for receiving the unique identification code of the mobile terminals stored in the storage unit,
The plurality of content providing apparatus and the collection server, the content providing system comprising a; communication unit for transmitting and receiving the unique identification code. The method according to claim 5,
The content providing unit stores two or more pieces of content linked to each other,
Each content providing device further transmits a time (hereinafter referred to as 'start time') recognized by the mobile terminal within the wireless communication range of the wireless communication unit,
The collecting server outputs a content control command to output the second content associated with the first content output from the content providing device that has transmitted the relatively fast start time to the content providing device that has transmitted the relatively slow start time. Characteristic content providing system.

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