KR20160105123A - Method and system for providing advertisement using digital sinage device - Google Patents

Method and system for providing advertisement using digital sinage device Download PDF

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Publication number
KR20160105123A
KR20160105123A KR1020150028405A KR20150028405A KR20160105123A KR 20160105123 A KR20160105123 A KR 20160105123A KR 1020150028405 A KR1020150028405 A KR 1020150028405A KR 20150028405 A KR20150028405 A KR 20150028405A KR 20160105123 A KR20160105123 A KR 20160105123A
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advertisement
group
digital signage
mobile terminals
providing
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KR1020150028405A
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Korean (ko)
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김형준
이규선
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주식회사 아이디어빈스
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Publication of KR20160105123A publication Critical patent/KR20160105123A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Disclosed are a method and a system for providing advertisement using a digital signage device. The method for providing advertisement using a digital signage device according to an embodiment of the present invention includes a step of classifying mobile terminals entering a coverage selected based on a dual beacon device mounted on the digital signage device as a group, a step of allocating an advertisement region corresponding to the number of the classified groups, to a display screen in the digital signage device, and a step of providing an advertisement content matching to a group property to the digital signage device, according to the advertisement region. So, the advertisement content for many users can be displayed at the same time.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing method and an advertisement providing system using a digital signage apparatus,

The present invention relates to an advertisement providing method using a digital signage apparatus capable of determining and providing advertisement contents displayed on a digital signage apparatus using information on a mobile terminal entering within a predetermined distance on the basis of the digital signage apparatus, And an advertisement providing system.

A digital signage apparatus can be an outdoor advertisement using a digital information display (DID), and can be an advertisement board that can control advertisement contents through a communication network in a control center.

Generally, a digital signage device is installed in a variety of public places such as a subway station, a bus stop, an apartment elevator, a bank, etc. in which a floating population is large, and an advertisement in which a sound such as background music, sound effect, Content can be alternately exposed over time.

On the other hand, the conventional digital signage apparatus only outputs the designated advertisement in one direction, but has limitations in providing customized advertisement considering the user passing near the digital signage apparatus. For example, if a man is in his 30s near a digital signage device, he will advertise his or her favorite beer or car. If a teenager passes by, a custom ad Can not be provided by current digital signage devices.

As a result, it is difficult to recognize the advertisement as information because the advertisement of the field which is not interested in the user's view from the viewpoint of the user is unilaterally outputted from the digital signage apparatus. Rather, the digital signage apparatus is recognized as the main cause of ad pollution, There is a fear of having a sense of rejection.

Accordingly, the advertisement contents displayed on the digital signage apparatus are determined using the information about the mobile terminals entering within a certain distance on the basis of the digital signage apparatus, and the advertisement contents most suitable for the user or group to which the user belongs are provided Is required.

The embodiment of the present invention classifies a plurality of mobile terminals, which enter within a certain distance on the basis of a digital signage apparatus, as a group, and provides advertisement contents matched to a group attribute through an advertisement area in a display screen allocated to each group It is an object of the present invention to allow a user to view advertisement contents without a sense of refusal and display advertisement contents for various users at the same time through respective advertisement areas to simultaneously target various users.

The embodiment of the present invention is not limited to displaying the predetermined advertisement contents on the digital signage apparatus, but may dynamically determine and provide the advertisement contents using the information about the mobile terminal entering within a certain distance based on the digital signage apparatus, It is an object of the present invention to maximize the advertising effect by redetermining the advertisement contents in real time based on the change of the mobile terminal which has reached the predetermined distance.

A method of providing an advertisement using a digital signage apparatus according to an exemplary embodiment of the present invention includes classifying a plurality of mobile terminals entering a coverage selected on the basis of a dual beacon device installed in a digital signage apparatus into a group Assigning an advertisement area corresponding to the number of classified groups to a display screen in the digital signage apparatus, and providing advertisement contents matching the group attribute to the digital signage apparatus for each advertisement area .

In addition, the advertisement providing system using the digital signage apparatus according to an embodiment of the present invention classifies a plurality of mobile terminals entering a coverage selected on the basis of a dual beacon device installed in the digital signage apparatus into a group An assignment unit for assigning an advertisement area corresponding to the number of the classified groups to a display screen in the digital signage apparatus; And a providing unit for providing the information to the printing apparatus.

According to an embodiment of the present invention, a plurality of mobile terminals that enter within a certain distance on the basis of a digital signage apparatus are classified into groups, and an advertisement matching an group attribute By providing the contents, the user can view the advertisement contents without any feeling of displeasure, and simultaneously display the advertisement contents for various users through the respective advertisement areas, so that the users can be simultaneously targeted.

According to an embodiment of the present invention, rather than displaying the predetermined advertisement contents on the digital signage apparatus, the advertisement contents are dynamically determined using the information on the mobile terminal entering within a certain distance based on the digital signage apparatus And re-determining the advertisement contents in real time based on the change of the mobile terminal that has reached the predetermined distance, thereby maximizing the advertising effect.

According to an embodiment of the present invention, among a plurality of mobile terminals that enter within a predetermined distance based on a digital signage apparatus, a distance between the mobile terminal and the digital signage apparatus is relatively close to the predetermined distance, The degree of participation of the mobile terminal can be increased by providing the questionnaire contents related to the advertisement contents with the mobile terminal expected to be relatively high in concentration.

According to an embodiment of the present invention, among a plurality of mobile terminals entering within a predetermined distance based on a digital signage apparatus, a group of mobile terminals located at an outer angle relatively far from the digital signage apparatus It is possible to allow the user to instantly watch the advertisement contents through the advertisement area even in a short period of time such as passing the vicinity of the digital signage apparatus by providing the advertisement contents in the order of the advertisement time period have.

According to an embodiment of the present invention, an advertisement area allocated to a group to which a plurality of mobile terminals belong, among a plurality of mobile terminals entering within a predetermined distance based on a digital signage apparatus, It is possible to increase the frequency of exposure to advertisement contents having a high advertising cost.

1 is a diagram illustrating an overall connection relationship between an advertisement providing system using a digital signage apparatus, a digital signage apparatus, and a mobile terminal located near the digital signage apparatus according to an embodiment of the present invention.
2 is a diagram illustrating an internal configuration of an advertisement providing system using a digital signage apparatus according to an embodiment of the present invention.
3 is an example of an advertisement area allocated to a display screen and providing advertisement contents corresponding to a group attribute.
4 is a diagram illustrating an example of allocating an advertisement area in consideration of the number of mobile terminals belonging to a group.
5 is a flowchart illustrating a procedure of an advertisement providing method using a digital signage apparatus according to an embodiment of the present invention.

Hereinafter, an apparatus and method for updating an application program according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to or limited by the embodiments. Like reference symbols in the drawings denote like elements.

1 is a diagram illustrating an overall connection relationship between an advertisement providing system using a digital signage apparatus, a digital signage apparatus, and a mobile terminal located near the digital signage apparatus according to an embodiment of the present invention.

1, the advertisement providing system 100 may be implemented by a service server that maintains advertisement contents in a database (not shown) and provides the advertisement contents to the digital signage apparatus 110 through a communication network .

The advertisement providing system 100 may classify the plurality of mobile terminals 130 entering the coverage selected based on the dual beacon device 120 installed in the digital signage apparatus 110 into a group.

For example, when the dual beacon device 120 is connected to the digital signage device 110, the advertisement providing system may transmit a beacon signal from the dual beacon device 120 to a plurality of mobile terminals 130, A signal can be generated. Each mobile terminal 130 can recognize the digital signage device 110 within a short distance and can access the advertisement providing system 100 according to the reception of the beacon signal. Accordingly, the advertisement providing system 100 can identify each mobile terminal 130 that has entered the coverage in the vicinity of the digital signage apparatus 110. The advertisement providing system 100 can group the mobile terminals 130 into groups based on terminal information or preference information collected from the connected mobile terminals 130. [ At this time, if the advertisement providing system 100 includes only one mobile terminal in the coverage, the advertisement providing system 100 may classify the group including the one mobile terminal.

Here, the dual beacon device 120 may be implemented including a USB interface. The USB interface may be a means for two-way multimedia communication, and may be connected to a network by connecting to a display device such as a TV. In addition, the dual beacon device 120 may generate a beacon signal in conjunction with a power input from the digital signage device 110. At this time, the beacon signal may be a Bluetooth beacon signal.

The advertisement providing system 100 may assign an advertisement area corresponding to the number of classified groups to the display screen in the digital signage apparatus 110. [

For example, when a plurality of mobile terminals 130 are classified into 20 groups, 30 groups, and 50 groups according to the age, the advertisement providing system 100 may display the display provided in the digital signage apparatus 110 The screen may be divided into a plurality of advertisement areas corresponding to the number of groups, and each advertisement area may be allocated to each group. At this time, as the number of mobile terminals belonging to the group increases, the advertisement providing system 100 may allocate a relatively large advertisement area (main screen) and adjust the position of the advertisement area in the display screen to the center.

The advertisement providing system 100 may provide the digital signage apparatus 110 with advertisement contents matching the group attribute for each advertisement area. That is, the advertisement providing system 100 may simultaneously provide the advertisement contents associated with the group attribute of each group through each advertisement area.

For example, the advertisement providing system 100 may set the advertisement contents to be displayed in the advertisement area allocated to the group '20's to women' to which the largest number of mobile terminals belongs among the plurality of mobile terminals 130, Cosmetics, shopping, fashion, and the like, and increases the frequency of exposure to the advertisement contents by providing the advertisement contents to the advertisement area in the order of higher advertisement cost.

The advertisement providing system 100 also collects information on each mobile terminal 130 entering the coverage in real time and dynamically re-determines the advertisement contents based on the change for each mobile terminal 130, The advertisement contents provided to the corresponding advertisement area of the digital signage apparatus 110 can be immediately changed to maximize the advertisement effect.

In addition, the advertisement providing system 100 may be configured such that the distance from the digital signage apparatus 110 is relatively close (among the plurality of mobile terminals 130), and the concentration of the advertisement contents provided through the advertisement region By providing the questionnaire contents related to the advertisement contents with the mobile terminal expected to be relatively high, participation of the questionnaire on the mobile terminal can be increased.

Accordingly, according to an embodiment of the present invention, a plurality of mobile terminals 130 entering within a predetermined distance on the basis of the digital signage apparatus 110 are classified into groups, and an advertisement area in a display screen allocated to each group It is possible to allow the user to view the advertisement contents without any sense of discomfort by providing the advertisement contents matching the group attribute and simultaneously display the advertisement contents targeting various users through the respective advertisement areas to simultaneously target the various users .

2 is a diagram illustrating an internal configuration of an advertisement providing system using a digital signage apparatus according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement providing system 200 using the digital signage apparatus may include a classifying unit 210, an assigning unit 220, and a providing unit 230.

The classifying unit 210 classifies a plurality of mobile terminals entering the selected coverage based on the dual beacon device installed in the digital signage apparatus into a group.

For example, when a dual beacon device is connected to a digital signage device, it receives power from the digital signage device and receives a beacon signal (e.g., a beacon signal) from a plurality of mobile terminals located at a predetermined coverage (Bluetooth beacon signal). Such a dual beacon device may be implemented including a USB interface. The USB interface may be a means for two-way multimedia communication, and may be connected to a network by connecting to a display device such as a TV.

The mobile terminal receiving the beacon signal can recognize the presence of the digital signage device within a short distance (e.g., '3m') and can access the advertisement providing system 200 of the present invention.

The classifying unit 210 may identify a plurality of mobile terminals connected to the advertisement providing system 200 as a plurality of terminals entering the coverage near the digital signage apparatus. The classifying unit 210 may classify each mobile terminal into groups based on information such as terminal information or preference information collected from each identified mobile terminal.

Specifically, the classifying unit 210 groups the plurality of mobile terminals according to at least one of the gender, the age, and the separation distance from the dual beacon apparatus, considering the terminal information about the plurality of mobile terminals, Can be classified.

For example, the classifying unit 210 may collect at least one terminal information among the user's sex, age, address, occupation, membership year, payment plan, and telephone number from each mobile terminal. Also, the classifying unit 210 may collect terminal information related to the current location from the GPS module provided in each mobile terminal.

The classifying unit 210 may classify a plurality of mobile terminals into a male group and a female group by grouping them according to gender, based on the collected terminal information. In addition, the classifying unit 210 may classify a plurality of mobile terminals into 20 groups, 30 groups, and 50 groups according to the age. The classifying unit 210 may classify a plurality of mobile terminals into a proximity group having a spacing distance of, for example, less than 1 m and a spacing group having a spacing of more than 1 m, by grouping the plurality of mobile terminals according to the distance from the dual beacon apparatus. In addition, the classifying unit 210 may group a plurality of mobile terminals according to occupation or status, and classify them into an employee group, a student group, and a housewife housewife group.

At this time, the classifying unit 210 identifies the current position of the mobile in the terminal information, calculates the distance between the mobile terminal and the dual beacon device, or calculates the strength of the transmitted signal from each mobile terminal that receives the beacon signal , It is possible to calculate the separation distance between each mobile terminal and the dual beacon device.

In another example, the classifying unit 210 may classify a plurality of mobile terminals into the groups according to an interest field based on the preference information, taking into consideration preference information associated with a plurality of mobile terminals.

Here, the classifying unit 210 may receive various types of preference information (e.g., travel, wedding, cosmetics, fashion, etc.) of the user who owns the mobile terminal from each mobile terminal. For example, the classifier 210 may receive the text 'smartphone sph-s1010' freely input by the mobile terminal as preference information. In addition, the classification unit 210 may provide categories (e.g., 'game category', 'maternity category', etc.) related to various fields of interest to the mobile terminal and input the category selected by the mobile terminal as the preference information .

 The classifying unit 210 may also collect search terms (e.g., latest smartphones) or recent access sites (e.g., shopping mall homepages) from the Web history details stored in each mobile terminal as preference information.

The classifying unit 210 may classify a plurality of mobile terminals into a shopping group, a cosmetics group, a smartphone group, or the like by grouping them according to an interest field based on each preference information.

Here, the classifying unit 210 may classify one mobile terminal into a plurality of groups according to a grouping criterion. That is, the mobile terminal may be simultaneously included, for example, in a female group, a twenties group, a proximity group, and a cosmetic group.

In addition, if only one mobile terminal is located in the coverage, the classifier 210 may classify the group including the one mobile terminal.

The assigning unit 220 assigns an advertisement area corresponding to the number of the classified groups to the display screen in the digital signage apparatus. Here, the assigning unit 220 may include screen information necessary for assigning an advertisement area to the display screen, for example, size, brand, and whether a 3D image can be displayed. In addition, the assigning unit 220 can acquire the screen information from the digital signage apparatus in cooperation with the grouping of the plurality of mobile terminals connected to the advertisement providing system 200. [

For example, when the plurality of mobile terminals are classified into the twenties female group, the thirties male group, and the fifties female group according to their gender and age, the assigning unit 220 assigns a display screen provided in the digital signage apparatus It is possible to divide the advertisement area into a plurality of advertisement areas corresponding to the number of groups, and assign each advertisement area to each group.

In addition, the assigning unit 220 may assign a display screen provided in the digital signage apparatus to a plurality of mobile terminals, if the mobile terminals are classified into a cosmetic group, a smartphone group, a travel group, and a health checkup group according to an interest field based on the preference information It is possible to divide the advertisement area into a plurality of advertisement areas corresponding to the number of groups, and assign each advertisement area to each group.

In addition, when a plurality of mobile terminals are classified into a group that is not an employee group and a non-employee group, the allocating unit 220 divides the display screen provided in the digital signage apparatus into a plurality of advertisement regions corresponding to the number of groups, Each ad area can be assigned to a group.

In this case, when a plurality of terminals are classified into a plurality of groups in a redundant manner, the allocating unit 220 may divide the display screen into a plurality of advertisement areas by the number of groups according to the criterion given a high priority. For example, the assigning unit 220 classifies a plurality of mobile terminals into a group that is not an employee group and a non-employee group according to a 'job', and simultaneously classifies the group into a cosmetic group, a smartphone group, , The display screen is divided into a plurality of advertisement areas corresponding to the 'interest area', and when each group (cosmetic group, smartphone group, and health Screening group). ≪ / RTI >

In addition, the allocating unit 220 may divide the display screen into a plurality of advertisement areas according to the types of the advertisement contents, and allocate advertisement areas to the respective groups. For example, when the advertisement contents are produced in the form of a moving picture (video), an image and a text subtitle, the allocating unit 220 divides the display screen into advertisement areas corresponding to the number of kinds of advertisement contents, Areas can be assigned to each group.

At this time, the allocating unit 220 allocates the video contents to be reproduced in the advertisement area (main screen) located at the center of the display screen, and allocates the advertisement contents And the advertisement content in the form of a text subtitle may be displayed on the advertisement area (text screen) located at the lower end of the display screen.

The allocating unit 220 may adjust the size of the advertisement area to be allocated or the position in the display screen in consideration of the number of mobile terminals belonging to the group.

At this time, as the number of mobile terminals belonging to the group increases, the allocation unit 220 can allocate an advertisement area that is relatively large in size and is located at the center of the display screen.

In addition, the allocating unit 220 can adjust the position of the advertisement area in the display screen as the number of mobile terminals belonging to the group is changed. For example, when the number of mobile terminals belonging to the cosmetic group is larger than the number of mobile terminals belonging to the smartphone group and the health checkup group, the allocation unit 220 can allocate an advertisement area (main screen) have. Thereafter, when the number of mobile terminals belonging to the cosmetic group is smaller than the number of mobile terminals belonging to the travel group, the allocation unit 220 allocates an advertisement area (sub screen) located on the inner side of the display screen to the cosmetic group, An advertisement area (main screen) located in the center of the display screen can be assigned to the group.

The providing unit 230 provides advertisement contents matching the group attribute to the digital signage apparatus for each advertisement area.

That is, the provider 230 transmits the advertisement contents stored in the database (not shown) to the digital signage device through the communication network for each group to which the advertisement area is allocated, It is possible to simultaneously display different advertisement contents for each group through each advertisement area.

For example, the providing unit 230 plays back advertisement contents (e.g., video) targeting most customers through an advertisement area (main screen) located at the center of the display screen, (Subtitle) for individual customers is displayed in the form of a text flow through an advertisement area (text screen) located at the lower end of the display screen, for example, .

Here, the group attribute may be related to the number of mobile terminals belonging to the group or the criterion for grouping a plurality of mobile terminals.

For example, if the group attribute is 'the maximum number of groups', the providing unit 230 may provide advertisement contents determined in the order of relatively large advertisement costs to the digital signage apparatus, The advertisement contents can be displayed in the advertisement area.

For example, the service provider 230 may search advertisement contents to be displayed in an advertisement area allocated to a twenties female group to which a mobile terminal most belongs among a plurality of mobile terminals, for example, cosmetics, shopping, Fashion, and the like, and the advertisement contents can be provided to the advertisement area in the order that the advertisement cost is set high.

As described above, the providing unit 230 can provide the advertisement contents having a high advertisement cost as an advertisement area allocated to the group to which the largest number of mobile terminals belongs, thereby increasing the frequency of exposure to the advertisement contents.

For example, if the group attribute is 'outermost group', the providing unit 230 may provide advertisement contents determined in the order of relatively short playback time to the digital signage apparatus, The advertisement contents can be displayed.

For example, the providing unit 230 determines advertisement contents to be displayed in the advertisement area allocated to the outermost group belonging to the mobile terminal located near the boundary of the coverage among the plurality of mobile terminals in order of shorter playback time .

In this manner, the providing unit 230 may place the advertisement content having a short playback time, which can be watched while the user of the mobile terminal, which is located at the boundary of the coverage and is likely to be out of the coverage, pass through the vicinity of the digital signage apparatus, Area, it is possible to appeal the advertisement product by stimulating the subconscious of the user passing near the digital signage device in a public place.

If the group attribute is 'nearest group', the providing unit 230 may provide the questionnaire contents related to the questionnaire to the mobile terminals belonging to the 'nearest group', and perform an action of completing the response to the questionnaire contents The mobile terminal can provide the designated mobile coupon or mobile discount coupon.

For example, the providing unit 230 may be a mobile terminal that is expected to have a relatively high concentration of advertisement contents provided through the advertisement area due to a relatively short distance from the digital signage apparatus among a plurality of mobile terminals, By providing the questionnaire contents associated with the advertisement contents, it is possible to increase the participation degree of the mobile terminal.

As described above, according to the embodiment of the present invention, by providing the advertisement contents most suitable for the user close to the digital signage apparatus or the group to which the user belongs through the digital signage apparatus located in the public place, The user can view the advertisement contents without any feeling of discomfort.

According to an embodiment of the present invention, rather than displaying the predetermined advertisement contents on the digital signage apparatus, the advertisement contents are dynamically determined using the information on the mobile terminal entering within a certain distance based on the digital signage apparatus The advertisement contents can be maximized by redetermining the advertisement contents in real time based on the change of the mobile terminal that has come within the predetermined distance and changing the advertisement contents being provided.

In addition, the provider 230 may be configured to provide various services such as dynamic demographics, age / sex / interest statistics, basic demographics, residence time statistics, congestion statistics around digital signage devices, advertisement preference statistics, The advertisement contents to be displayed on the display screen can be dynamically determined and provided by using at least one statistic among the advertiser-specific statistics.

Accordingly, according to an embodiment of the present invention, advertisement contents targeted to various users can be simultaneously displayed through a plurality of advertisement areas, thereby simultaneously targeting various users.

On the other hand, when advertisement contents targeted to various users are simultaneously displayed through a plurality of advertisement areas, it is difficult for a user to determine which advertisement area to display in an advertisement area in a display screen, There is a fear that the advertisement contents provided to the user can not be viewed and missed. In order to solve such a problem, the providing unit 230 may guide the location of the advertisement area allocated to the group to the mobile terminal belonging to the group.

For example, the providing unit 230 identifies the telephone number of the user in the terminal information about the plurality of mobile terminals, and stores the location (center, side, bottom, etc.) of the advertisement area allocated to the group to which the mobile terminal belongs By sending a message (e.g., push message, SMS, MMS, etc.) to each mobile terminal, the user can view the advertisement content for the group to which the user belongs in the advertisement area without missing.

3 is an example of an advertisement area allocated to a display screen and providing advertisement contents corresponding to a group attribute.

3, the dual beacon device 310 mounted on the digital signage device 300 transmits a beacon signal to a plurality of mobile terminals 301 to 306 entering a predetermined coverage (for example, within 3 m) .

Each of the mobile terminals 301 to 306 in the coverage receiving the beacon signal is connected to an advertisement providing system (service server) using a digital signage device, and the advertisement providing system is connected to each mobile terminal 301 to 306 At least one terminal information of the user's gender, age, address, occupation, year, year, month, month, month, month,

The advertisement providing system groups the plurality of mobile terminals 301 to 306 based on gender and age among the collected terminal information to divide the mobile terminals 302, 303 and 306 into a group of 20 women and the mobile terminals 301 and 305 into a group of 30 males As a group, the mobile terminal 304 can be classified as a fifties female group.

The advertisement providing system divides the display screen 320 into advertisement areas 321, 322, and 323 corresponding to the number of groups and considers the number of mobile terminals belonging to each group to display An advertisement area (hereinafter referred to as a main screen) 321 located at the center of the screen 320 is allocated to the group of men in their thirties who are next to the group of two mobile terminals And an advertisement area (hereinafter referred to as a text screen) 323 located at the lower end of the display screen 320 can be allocated to a group of females in their 50s who have one mobile terminal.

The advertisement providing system may provide advertisement contents matching the group attribute to the digital signage apparatus 300 for each advertisement domain.

The digital signage apparatus 300 may simultaneously display advertisement contents received from the advertisement providing system for each advertisement area. When there are a plurality of advertisement contents to be displayed in one advertisement area, the digital signage apparatus 300 can display the advertisement contents in the order in which the advertisement cost is set high.

For example, the digital signage apparatus 300 displays advertisement contents such as cosmetics advertisements, shopping advertisements, fashion advertisements, etc. targeted to women in their twenties on the main screen 321 assigned to the twenties female group, The advertisement contents such as the latest smart phone advertisement targeting the male to male ad and the advertisement of the automobile are displayed on the auxiliary screen 322 assigned to the male group in their thirties and the medical screening of the medical doctor, The advertisement contents can be displayed on the text screen 323 assigned to the fifties female group.

According to an embodiment, the digital signage apparatus 300 can reproduce video for most customers through the main screen 321, display an image through the sub screen 322, The subtitle for each individual customer can be displayed in the form of a text flow through the window 323.

4 is a diagram illustrating an example of allocating an advertisement area in consideration of the number of mobile terminals belonging to a group.

Referring to FIG. 4, as the number of mobile terminals belonging to the group is changed, the advertisement providing system using the digital signage apparatus searches for the location of the advertisement areas 421, 422, 423 allocated to the display screen 400 provided in the digital signage apparatus Can be adjusted.

For example, the advertisement providing system allocates an advertisement area (main screen) 401 located in the center of the display screen 400 to a group of twenties having the largest number of mobile terminals, It is possible to provide cosmetics advertisements targeted at women.

In this case, when four mobile terminals enter within a predetermined coverage (for example, 3 m) from the dual beacon apparatus, the advertisement providing system transmits the four mobile terminals entered according to the terminal information (sex, age) (Main screen) 401 and an advertisement area (secondary screen) 402 located on the inner side of the display screen 400 as shown in FIG. 4 And provides a travel advertisement for a group of 30 women with the largest number of mobile terminals through an advertisement area (main screen)

Hereinafter, the operation flow of the advertisement providing system 200 using the digital signage apparatus according to the embodiments of the present invention will be described in detail with reference to FIG.

5 is a flowchart illustrating a procedure of an advertisement providing method using a digital signage apparatus according to an embodiment of the present invention.

The advertisement providing method using the digital signage apparatus according to the present embodiment can be performed by the advertisement providing system 200 using the digital signage apparatus described above.

Referring to FIG. 5, in step 510, the advertisement providing system 200 classifies a plurality of mobile terminals entering a selected coverage based on a dual beacon device installed in a digital signage apparatus into a group.

For example, the advertisement providing system 200 may collect at least one terminal information among the user's sex, age, address, occupation, membership year, payment plan, and telephone number from each mobile terminal.

Based on the collected terminal information, the advertisement providing system 200 can group a plurality of mobile terminals according to their gender and age and classify them into a group of 20's, 30's, and 50's.

Also, the advertisement providing system 200 may classify a plurality of mobile terminals into a proximity group having a separation distance of, for example, less than 1 m and a separation group having a separation distance of more than 1 m by grouping according to the separation distance from the dual beacon device, They can be grouped according to their status and classified into groups of workers, students, and housewives.

In step 520, the advertisement providing system 200 allocates an advertisement area corresponding to the number of the classified groups to the display screen in the digital signage apparatus.

For example, when the plurality of mobile terminals are classified into the twenties female group, the thirties male group, and the fifties female group according to the sex and the age, the advertisement providing system 200 displays the display screen May be divided into a plurality of advertisement areas corresponding to the number of groups, and each advertisement area may be allocated to each group.

The advertisement providing system 200 may adjust the size of the advertisement area to be allocated or the position in the display screen in consideration of the number of mobile terminals belonging to the group. At this time, as the number of mobile terminals belonging to the group increases, the advertisement providing system 200 can allocate an advertisement area (main screen) located in the center of the display screen, which is relatively large in size.

In step 530, the advertisement providing system 200 provides advertisement contents matching the group attribute to the digital signage apparatus for each advertisement area.

That is, the advertisement providing system 200 transmits the advertisement contents stored in the database (not shown) to the digital signage apparatus through the communication network for each group to which the advertisement area is allocated, It is possible to simultaneously display different advertisement contents for each group through the respective advertisement regions of the advertisement contents.

For example, the advertisement providing system 200 plays back advertisement contents (e.g., video) targeting most customers through an advertisement area (main screen) located at the center of the display screen, For example, an image format advertisement content through an advertisement area (sub screen), and a text flow (text stream) for advertisement contents (caption) for individual customers through an advertisement area (text screen) .

Here, the group attribute may be related to the number of mobile terminals belonging to the group or the criterion for grouping a plurality of mobile terminals.

For example, the advertisement providing system 200 may display advertisement contents to be displayed in an advertisement area allocated to a twenties female group among a plurality of mobile terminals, for example, cosmetics, shopping, Fashion, and the like, and the advertisement contents are provided to the advertisement area in the order in which the advertisement cost is set high, so that the frequency of exposure to the advertisement contents can be increased.

In another example, the advertisement providing system 200 determines advertisement contents to be displayed in the advertisement area allocated to the outermost group belonging to the mobile terminal located near the boundary of the coverage among the plurality of mobile terminals, in order of shorter playback time . That is, the advertisement providing system 200 provides the advertisement contents with a short playback time that the user of the mobile terminal located at the boundary of the coverage can watch while passing around the digital signage apparatus, Can appeal to the advertising product by stimulating the subconscious of the user passing near the digital signage device.

In addition, the advertisement providing system 200 is a mobile terminal that is expected to have a relatively high degree of concentration on advertisement contents provided through an advertisement area due to a relatively short distance from a digital signage apparatus among a plurality of mobile terminals, By providing the question content related to the advertisement contents, the participation degree of the question can be increased.

As described above, according to the embodiment of the present invention, by providing the advertisement contents most suitable for the user close to the digital signage apparatus or the group to which the user belongs through the digital signage apparatus located in the public place, The user can view the advertisement contents without any feeling of discomfort.

According to an embodiment of the present invention, rather than displaying the predetermined advertisement contents on the digital signage apparatus, the advertisement contents are dynamically determined using the information on the mobile terminal entering within a certain distance based on the digital signage apparatus The advertisement contents can be maximized by redetermining the advertisement contents in real time based on the change of the mobile terminal that has come within the predetermined distance and changing the advertisement contents being provided.

In addition, the advertisement providing system 200 may be configured to provide the advertisement providing system 200 with various information such as dynamic demographics, age / sex / interest statistics, basic demographics, staying time statistics, congestion statistics around digital signage devices, And / or advertiser-specific statistics may be further used to dynamically determine and provide advertisement contents to be displayed on the display screen.

The method according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

200: Ad serving system using digital signage device
210:
220:
230: Offering

Claims (15)

Classifying a plurality of mobile terminals entering a coverage based on a dual beacon device installed in a digital signage apparatus into a group;
Allocating, for a display screen in the digital signage apparatus, an advertisement area corresponding to the number of the classified groups; And
Providing advertisement contents matching the group attribute to the digital signage apparatus for each advertisement area
Wherein the advertisement information includes at least one of advertisement information and advertisement information. The method according to claim 1,
Wherein said classifying comprises:
Grouping the plurality of mobile terminals according to at least one of a sex, an age, and a separation distance from the dual beacon device in consideration of terminal information about the plurality of mobile terminals, and classifying the plurality of mobile terminals into the group
Wherein the advertisement information includes at least one of advertisement information and advertisement information. The method according to claim 1,
Wherein said classifying comprises:
Grouping the plurality of mobile terminals into the groups according to the interest field based on the preference information in consideration of the preference information associated with the plurality of mobile terminals
Wherein the advertisement information includes at least one of advertisement information and advertisement information. The method according to claim 1,
Adjusting the size of the advertisement area to be allocated or the position in the display screen in consideration of the number of mobile terminals belonging to the group
The method comprising the steps of: receiving an advertisement from a digital signage device; The method according to claim 1,
If the group attribute is a 'maximum number group'
Wherein the providing step comprises:
Providing the advertisement contents determined in descending order of a relatively large advertisement cost to the digital signage apparatus so that the advertisement contents are displayed in a corresponding advertisement area of the display screen
Wherein the advertisement information includes at least one of advertisement information and advertisement information. The method according to claim 1,
If the group attribute is an outermost group,
Wherein the providing step comprises:
Providing the advertisement content determined in the order of relatively short playback time to the digital signage device so that the advertisement content is displayed in a corresponding advertisement area of the display screen
Wherein the advertisement information includes at least one of advertisement information and advertisement information. The method according to claim 1,
If the group attribute is 'nearest group'
Providing survey content associated with the survey to a mobile terminal belonging to the 'nearest group'; And
Providing a designated mobile coupon or mobile coupon to the mobile terminal performing an action of completing a response to the question content
The method comprising the steps of: receiving an advertisement from a digital signage device; The method according to claim 1,
Guiding the position of the allocated advertisement area to a mobile terminal belonging to the group
The method comprising the steps of: receiving an advertisement from a digital signage device; A classifier for classifying a plurality of mobile terminals entering a coverage selected on the basis of a dual beacon device installed in the digital signage apparatus into a group;
An allocation unit for allocating an advertisement area corresponding to the number of classified groups to a display screen in the digital signage apparatus; And
Providing advertisement contents matching the group attribute to the digital signage apparatus for each advertisement area,
The advertisement information providing system comprising: 10. The method of claim 9,
Wherein,
Grouping the plurality of mobile terminals according to at least one of a sex, an age, and a separation distance from the dual beacon device in consideration of the terminal information about the plurality of mobile terminals,
Ad serving system using digital signage device. 10. The method of claim 9,
Wherein,
Grouping the plurality of mobile terminals into the groups according to the interest field based on the preference information in consideration of the preference information associated with the plurality of mobile terminals
Ad serving system using digital signage device. 10. The method of claim 9,
Wherein the allocating unit comprises:
Considering the number of mobile terminals belonging to the group, adjusting the size of the advertisement area allocated or the position in the display screen
Ad serving system using digital signage device. 10. The method of claim 9,
If the group attribute is a 'maximum number group'
Wherein the providing unit comprises:
Providing the advertisement contents determined in descending order of the advertisement cost determined in advance to the digital signage apparatus so that the advertisement contents are displayed in the corresponding advertisement area on the display screen
Ad serving system using digital signage device. 10. The method of claim 9,
If the group attribute is an outermost group,
Wherein the providing unit comprises:
Providing the advertisement content determined in the order of relatively short playback time to the digital signage apparatus so that the advertisement content is displayed in a corresponding advertisement area of the display screen
Ad serving system using digital signage device. 10. The method of claim 9,
If the group attribute is 'nearest group'
Wherein the providing unit comprises:
Providing a questionnaire content associated with a questionnaire to a mobile terminal belonging to the " nearest group ", and providing a mobile coupon or a mobile coupon to the mobile terminal performing an action of completing a response to the questionnaire content
Ad serving system using digital signage device.
KR1020150028405A 2015-02-27 2015-02-27 Method and system for providing advertisement using digital sinage device KR20160105123A (en)

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Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180078475A (en) * 2016-12-30 2018-07-10 허준행 Internet of things smart advertisement display apparatus and method possible to performing remote-control
KR20180136116A (en) * 2017-06-14 2018-12-24 한남대학교 산학협력단 A digital signage system in IoT environment using personality analysis
KR20190018130A (en) * 2017-08-10 2019-02-21 이종천 Contents providing apparatus having show window display and contents providing system thereof
KR101975506B1 (en) * 2017-12-18 2019-05-08 신동화 Signboard image display system and control method thereof
KR101975505B1 (en) * 2017-12-18 2019-05-08 신동화 System for displaying a signboard image based on collected images and control method thereof
KR101988790B1 (en) 2018-02-08 2019-06-12 김민성 Contents Display System And the Control Method Using Local Area Network
KR20200025567A (en) * 2018-08-31 2020-03-10 주식회사 모토브 Method for maximizing content display effect using a plurality of geographically adjacent mobile terminals
KR102214748B1 (en) * 2020-04-29 2021-02-09 정지문 University Information Service System
KR20210123991A (en) * 2020-04-05 2021-10-14 주식회사 스마트플랫 A digital signage system for school
KR102561048B1 (en) 2022-11-18 2023-07-31 주식회사 빅태블릿 Method and device for controlling cloud-based digital signage

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180078475A (en) * 2016-12-30 2018-07-10 허준행 Internet of things smart advertisement display apparatus and method possible to performing remote-control
KR20180136116A (en) * 2017-06-14 2018-12-24 한남대학교 산학협력단 A digital signage system in IoT environment using personality analysis
KR20190018130A (en) * 2017-08-10 2019-02-21 이종천 Contents providing apparatus having show window display and contents providing system thereof
KR101975506B1 (en) * 2017-12-18 2019-05-08 신동화 Signboard image display system and control method thereof
KR101975505B1 (en) * 2017-12-18 2019-05-08 신동화 System for displaying a signboard image based on collected images and control method thereof
KR101988790B1 (en) 2018-02-08 2019-06-12 김민성 Contents Display System And the Control Method Using Local Area Network
KR20200025567A (en) * 2018-08-31 2020-03-10 주식회사 모토브 Method for maximizing content display effect using a plurality of geographically adjacent mobile terminals
KR20210123991A (en) * 2020-04-05 2021-10-14 주식회사 스마트플랫 A digital signage system for school
KR102214748B1 (en) * 2020-04-29 2021-02-09 정지문 University Information Service System
KR102561048B1 (en) 2022-11-18 2023-07-31 주식회사 빅태블릿 Method and device for controlling cloud-based digital signage

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