KR102062400B1 - System to be communicated with LED Ground Advertisement Board - Google Patents

Abstract

A system communicating with an LED floor advertisement board is disclosed. According to the present invention, the system communicating with an LED floor advertisement board comprises: an advertisement server; a smart device which accesses the advertisement server, and downloads an advertisement request time and an advertisement image or an advertisement video through a communication network and transmits to an LED floor advertisement board assigned with a device ID and an IP address of a place and location; and the LED floor advertisement board assigned with the device ID and IP address which is embedded at a certain depth in a rectangular structure on a road surface, is supplied with power through a power cable of a traffic light, receives and saves the advertisement request time, an LED video advertisement, and an image advertisement of an advertiser from the smart device through the communication network, and outputs in a preset time zone.

Description

System to be communicated with LED Ground Advertisement Board}

The present invention relates to a system for communicating with an LED floor billboard, and more particularly, when the PC or smart device is connected to the advertising server via Bluetooth, Wi-Fi, NB-IoT or LTE 4G / 5G communication network, the advertising server is LED It accepts the application for advertisement, saves the ad request time, advertisement image or advertisement video, and the advertiser transmits the device ID and IP address of the LED floor billboard from the advertisement server to the smart device after payment of the advertisement cost. It provides LED floor billboards that are assigned request time, device ID, and IP address to output advertising videos and image advertisements.It is equipped with a vehicle driver flashing warning light on the side of the floor billboard when installing the crosswalk, and the signal light power is applied to the LED floor billboard. It is connected to the power supply, and is installed on one side of the crosswalk so that the vehicle can pass on the road surface, and within 2 ~ 10cm of the road surface Made of waterproof coated special glass that is deeply embedded and fixedly attached and covers the streamlined LED floor billboards, and communicates with LED floor billboards, which serve as speed bumps and provide LED video or image ads on the road. It is about a system.

In order to provide an advertisement effect by an advertisement panel on a road surface, as Patent Literature 1, Patent Publication No. 10-2015-0045868 discloses a "floor attachment billboard".

1 is an exploded perspective view of a billboard for attaching an existing floor.

The bottom mounting billboard has a bottom surface in contact with the bottom surface 30 and the installation groove 11 is provided on the upper surface, the drain groove 12 is formed along both sides of the installation groove 11 in the longitudinal direction, the bottom surface 30 The metal base plate 10 provided with the bottom drainage groove 14 on the surface in contact with the c), and is attached to the central portion of the installation groove 11 of the base plate 10, the uneven surface 21 of the surface as a resin woven material And a display panel portion 20 on which the printed portion 22 on which the letters, figures, and the like are printed is printed on the uneven surface. The floor-mounted advertising board is composed of a simple structure of the display panel unit adhered to the base plate and the installation groove provided in the base plate can reduce the manufacturing cost, and can relatively reduce the maintenance and repair costs.

The base plate 10 is a metal material, but a metal material such as aluminum or stainless steel may be used, but if necessary, a water repellent coating may be used. The size and shape of the base plate 10 may be manufactured in various sizes and shapes according to the size of the floor to be constructed, but if the bottom surface 30 is a boundary stone, the width is 150mm and the length is 900mm.

In addition, the base plate 10 so that the maximum height does not exceed 3mm, it is possible to prevent the pedestrians from falling foot on the floor-mounted advertising billboard of the present invention. In addition, the height of the base plate 10 is to be at least 1mm or more height to exhibit sufficient rigidity.

The upper surface of the base plate 10 is provided with an installation groove 11 having a lower height than the peripheral portion, the length of the installation groove 11 is equal to the length of the base plate 10. There is no restriction on the width, but if the bottom surface 30 is a boundary stone, the width is to be 122mm.

In addition, the drain groove 12 is provided along both sides of the installation groove 11 in the longitudinal direction of the base plate 10, each of the drain groove 12 is a plurality of grooves (12-1) It is configured to include. The reason for forming the drain groove 12 into the plurality of grooves 12-1 is to prevent the pedestrian from sliding in the width direction of the base plate 10.

The upper portion of the drain groove portion 12 in which the groove 12-1 is not formed has a height higher than that of the other portion of the base plate 10, and the drain groove portion 12 and the side surface of the base plate 10. Up to the curved portion 13 can be further prevented from falling pedestrians.

In addition, a plurality of bottom drainage grooves 14 are provided on the rear surface of the base plate 10 in contact with the bottom surface 30. The bottom drain groove 14 is to facilitate the discharge when water or foreign matter penetrates between the bottom surface 30 and the base plate 10, it is provided long along the longitudinal direction of the base plate (10).

The bottom drain groove 14 is preferably formed at a position not overlapping with the drain groove portion 12 vertically. This is because when the bottom drain groove 14 and the drain groove portion 12 overlap vertically, the thickness of the base plate 10 may be substantially thin, and thus the rigidity may be weakened. In addition, the bottom drain groove 14 serves to increase the rigidity of the base plate 10 by acting as a force.

However, the existing floor billboards were capable of general panel advertisement, but provided the function of the speed bump of the road driving vehicles, and the LED image advertisement or the LED video through the streamlined floor billboard to pass the vehicle on the road surface of the driving road. Did not provide advertising.

Patent Publication No. 10-2015-0045868 (published April 29, 2015), "Bottom Billboard", Yoon Seok-won

An object of the present invention for solving the above problems is that when the PC or smart device is connected to the advertising server via Bluetooth, Wi-Fi, NB-IoT or LTE 4G / 5G communication network, the advertising server receives the LED advertising application, Saves the request time, ad image or ad video, and the advertiser sends the device ID and IP address of the LED floor billboard from the ad server to the smart device after paying the ad cost, and the ad request time, ad video and image sent from the smart device. Provides LED floor billboards assigned device ID and IP address for displaying advertisements, vehicle driver flashing warning lights on the side of floor billboards when crosswalks are installed, signal lights are connected to the power section of LED floor billboards, and It is installed on one side of pedestrian crossing so that the vehicle can pass on the road. The upper part is made of waterproof coated special glass covering the streamlined LED floor billboard, and provides a system to communicate with the LED floor billboard, which serves as a speed bump and provides an LED video advertisement or an image advertisement on the road.

In order to achieve the object of the present invention, the system communicated with the LED floor billboard receives the LED advertisement application information of the advertiser and receives the advertisement request time and the advertisement image or video of the LED floor billboard, and after the advertising fee is paid The advertisement server manages by providing the device ID and the IP address of the LED floor billboard of the location of the desired place; A smart device which accesses the advertisement server and downloads the advertisement request time and the advertisement image or the advertisement video through a communication network and transmits the advertisement request time and the LED floor billboard to which the device ID and IP address of the corresponding place and location are allocated; And embedded in the floor of the road to a certain depth of the rectangular structure, the power is supplied through the power cable of the traffic light, and receives and saves the advertisement request time and LED video advertising and image advertising of the advertiser through the communication network from the smart device, Includes a LED floor billboard assigned a device ID and IP address for output in a preset time zone,
The LED floor billboard is made of a waterproof special durable glass covering the LED floor billboard with a streamlined surface to allow the vehicle to pass on the road surface, and is buried to a certain depth on the road surface and fixed without tolerance. The upper part attached and exposed on the road is a streamlined structure,
The LED floor billboard has at least one vehicle driver blink warning light on its side.

The system that communicates with the LED floor billboard of the present invention transmits the advertisement image or advertising video to the LED floor billboard assigned device ID and IP address through Wi-Fi local area communication, NB-IoT or LTE 4G / 5G communication network, It provides LED floor billboards that provide advertising videos and image advertisements at a set time.The vehicle driver flashes warning lights on the side of the LED floor billboards when crosswalks are installed on the up and down roads. It is made of waterproof coated special glass that covers the LED floor billboard with fixed streamlined structure, which is buried to a certain depth within 2 ~ 10cm from the road surface, and when installed on the road, it acts as a speed bump and LED video. Provide advertising and image ads.

1 is an exploded perspective view of a billboard for attaching an existing floor.
2 is a conceptual diagram of an LED floor billboard for providing LED video advertising and image advertising of the up and down roads in accordance with the present invention.
3A is a schematic diagram of a system in communication with an LED floor billboard according to the present invention.
FIG. 3B is a view illustrating an LED floor billboard that provides advertisement request time, LED video advertisement, and image advertisement through a Bluetooth or Wi-Fi communication unit using a smart device connected to an advertisement server according to the first embodiment of the present invention. .
3c illustrates a communication structure of a mobile communication base station (eNodeB), an IoT platform, and an advertisement server when an LED floor billboard is implemented as an IoT device (NB-IoT terminal) or an LTE 4G / 5G communication unit according to a second embodiment of the present invention. Figure is shown.
4 is an internal block diagram of an LED floor billboard.
FIG. 5 is a view illustrating an example of using an LED floor advertisement board that provides an LED video advertisement or an advertisement image installed on a road surface right next to a traffic light and a crosswalk according to an exemplary embodiment of the present invention.
FIG. 6 is a view illustrating an installation form of an LED floor billboard provided with side-by-side blinking warning lights that are installed at a crosswalk by one block size in a pedestrian crossing, and flickering blinkingly to a vehicle driver traveling on a road.
7 is a photograph showing the installation position of the floor billboard to be installed on the sidewalk of the crosswalk or road.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail the configuration and operation of the invention.

2 is a conceptual diagram of an LED floor billboard for providing LED video advertising and image advertising of the up and down roads in accordance with the present invention.

The system that communicates with the LED floor billboard of the present invention transmits the advertisement image or advertising video to the LED floor billboard assigned device ID and IP address through Wi-Fi local area communication, NB-IoT or LTE 4G / 5G communication network, LED floor billboards that provide advertising video and image advertising at set times, i) when installed on a crosswalk in the up and down direction of the road, or ii) when installed on a crosswalk in the pedestrian direction. It is equipped with a vehicle driver's blinking warning light, the power of the traffic light is connected to the power unit of the LED floor billboard, and is installed on one side of the crosswalk so that the vehicle can pass on the road surface, and is buried to a certain depth within 2 ~ 10cm from the road surface. It is made of waterproof coated special glass that covers a fixed-line streamlined LED floor billboard, and it acts as a speed bump when installed on the road. Provide LED video and image ads.

3A is a schematic diagram of a system in communication with an LED floor billboard in accordance with the present invention.

LED floor billboard interworking system of the present invention

After receiving the advertiser's LED advertisement request information and receiving the advertiser's request time and advertisement image or advertisement video of the LED floor billboard 200 assigned the device ID and IP address, and after the advertisement fee is paid, Ad server 300 for managing by providing the device ID and IP address of the LED floor billboard of the location;

A smartphone and a tablet PC are used, and the advertisement request time and advertisement image or advertisement video are downloaded through the Bluetooth, Wi-Fi short-range wireless communication, NB-IoT, or LTE 4G / 5G communication network by accessing the advertisement server 300. Smart device 170 for receiving the device ID and IP address of the place and location assigned to the LED floor billboards; And

The road surface is buried to a certain depth of a rectangular structure, the power is supplied through the power cable of the traffic light 100, Bluetooth, Wi-Fi short-range wireless communication, NB-IoT or LTE 4G / from the smart device 170 Receiving and storing the advertisement request time of the advertiser and the LED video advertisement and image advertisement through the 5G communication network, and outputs the device ID and IP address for outputting at a predetermined time zone, LED floor billboards 200,
The LED floor billboard 200 is made of a waterproof special durable glass to cover the LED floor billboard having a streamlined surface so that the vehicle can pass on the road surface, and is buried to a certain depth on the road surface The upper part fixedly attached without tolerance and exposed on the road has a streamlined structure.
The LED floor billboard 200 has at least one vehicle driver blinking warning light 210 on its side.

The ad server 300 includes a web server and a database 310; An advertisement registration register 320 for receiving the LED advertisement application information of the LED floor billboard assigned the device ID and the IP address and storing the advertisement video and the advertisement image of the advertiser; A payment processor 330 which transmits an advertisement cost payment request to the user terminal of the advertiser and manages payment processing information of the advertisement; And LED floor billboard information management unit (not shown) for storing and managing the unique device ID and IP address, or RFID tag information and IP address information of the LED floor billboard is installed by location and location for each region.

LED floor billboard 200 is connected to the power supply through the traffic light 100 and the power cable is supplied power, buried to a certain depth of less than 2 ~ 10cm in the lower surface of the road so that the vehicle can pass on the road surface tolerance. The upper part, which is fixedly attached and exposed on the road, is made of waterproof coated durable special glass covering the LED floor billboard having a streamlined surface on the road surface, and serves as a speed bump to prevent high speed on the road. Provide LED advertising function.

Example 1

FIG. 3B is a view illustrating an LED floor billboard that provides advertisement request time, LED video advertisement, and image advertisement through a Bluetooth or Wi-Fi communication unit using a smart device connected to an advertisement server according to the first embodiment of the present invention. .

Example 2

3c illustrates a communication structure of a mobile communication base station (eNodeB), an IoT platform, and an advertisement server when an LED floor billboard is implemented as an IoT device (NB-IoT terminal) or an LTE 4G / 5G communication unit according to a second embodiment of the present invention. Figure is shown.

LED floor billboard (NB-IoT terminal)-> mobile communication base station (eNodeB)-> IoT EPC-> IoT platform-> advertising server (Application Server)-Client (PC, smartphone) is communicated.

* Structure of NB-IoT

-NB-IoT module (NB-IoT communication unit) and NB-IoT terminal with power supply, control unit (MCU), communication unit, storage unit, timer and LED driver and display unit The module communicates with the base station eNodeB using the Uu interface.

-The NB-IoT module of the LED floor billboard 200 is mounted on the LED floor billboard to communicate with the NB-IoT network according to the NB-IoT wireless communication protocol.

The NB-IoT module and the control processor of the user terminal use UART communication.

ENodeB: LED floor billboards (NB-IoT terminals, IoT devices) process network access messages through the Uu interface, manage cells, and access them to higher layer network elements (NEs). It delivers access layer (NAS) data.

ENodeB connects to IoT EPC via S1-Lite interface

IoT EPC: Sends and receives information to and from the LED floor billboard [NB-IoT terminal- (UART module)-(NB-IoT module)] at the NAS layer, and transmits and receives data to the IoT platform.

IoT platform: collects and manages IoT data including power status and advertisement status information of LED floor billboards assigned device IDs and IP addresses from a wireless access network, and device IDs and IP addresses of LED floor billboards 200. To the service application of the requested user terminal 170.

-Application server: Manages the device ID or RFID tag, IP address and power operation status of the LED floor billboard with RFID tag assigned device ID and IP address. Register and store the advertisement request time, LED advertisement image, and advertisement image of the advertiser and send the device ID and IP address of the LED floor billboard to the requested user terminal or smart device at the place and location desired by the advertiser after the advertisement payment is processed. It monitors the advertising status of each LED floor billboard assigned device ID and IP address and power status connected to traffic lights.

The LED floor billboard 200 may use an RFID tag of 13.56 MHz or 900 MHz band as a device ID, and is connected to an RFID tag and a wireless RFID reader and an advertisement server 300 to manage RFID tag information as a device ID of the LED floor billboard. Can be.

4 is an internal block diagram of an LED floor billboard.

LED floor billboard 200 is connected to the power cable 101 of the traffic light 100 and the power supply unit 211 for supplying power; The wireless communication unit 230 receives an advertisement image and an advertisement video from a smart device 170 including a smartphone and a tablet PC through one of Bluetooth or Wi-Fi short range wireless communication, NB-IoT, or LTE 4G / 5G communication network. ); A controller 220 controlling the LED display unit of the floor billboard to output an advertisement image or a video advertisement at an advertisement request time; A storage unit 240 for storing an advertisement driving program, an advertisement request time, an advertisement image, and an advertisement video; It is connected to the control unit 220, and counts the time so that an advertisement video or an advertisement image is displayed under the control of the control unit 220 at a preset advertisement request time (for example, 7 to 9 pm) according to an advertiser's request. A timer 231; An LED driving circuit unit 270 connected to the control unit 220 and driving an LED display unit; The LED advertisement video or the advertisement image is displayed under the control of the controller 220, and the LED driving circuit unit 270 is driven and each 1 RGB LED is advertised on LEDs having a matrix structure consisting of one pixel. LED display unit 290 for displaying a video or advertising image.

The LED display unit 290 includes one RGB LED (one RGB LED package) in which one red LED, one green LED, and one blue LED are combined into one LED package.

The LED display unit 290 is provided with 1 RGB LEDs per pixel, uses a micro LED display having an mxn pixel structure, and is a micro LED display having a matrix structure of mxn pixels composed of pixels of RGB LED packages per pixel. A color advertising video and an advertising image are output.

FIG. 5 is a view illustrating an example of using an LED floor advertisement board that provides an LED video advertisement or an advertisement image installed on a road surface right next to a traffic light and a crosswalk according to an exemplary embodiment of the present invention.

6 is a pedestrian in the crosswalk according to an embodiment of the present invention when installed in the direction to see the LED floor billboards, pedestrians in the crosswalk when installed in the direction of viewing the LED billboard, spaced apart by one block size in the crosswalk And, it is a view showing the LED floor billboard installation form provided on the side of the blinking warning lights flickering blinking to the vehicle driver driving the road.

On the crosswalk, vehicle drivers driving up and down roads will see blinking warning lights flashing on the side of the LED floor billboards, slowing down the car and watching LED video ads.

In addition, pedestrians cross the pedestrian crossing and look at the LED display of the floor billboard and watch the advertisement video or advertisement image.

When installed on the road, the LED floor billboard can be installed on the floor road surface of various places such as speed bumps of the roads running, locations immediately before the crosswalk, pedestrian crossings, and billboards for crossings.

Figure 7 is a photograph showing the installation position of the floor billboard to be installed on the sidewalk of the crosswalk or road.

LED floor billboards, which provide LED video and image ads, have a flicker warning light on the side, a traffic light connection, and a waterproof coating that covers the streamlined floor billboards to allow the vehicle to pass on the road. It is made of special glass, provides speed bumps and advertising functions to prevent high speed on the road, and provides LED video advertisement and image advertisement through a streamlined LED floor billboard that is fixed to a certain depth on the road surface.

Unlike the general panel advertisement of the conventional floor billboard, the floor billboard of the present invention is an LED video advertisement and image through the streamlined floor billboard so that the vehicle can pass on the road surface with the function of the speed bump of the road vehicles. To provide advertising.

As described above, the present invention has been described with reference to a preferred embodiment of the present invention, but the present invention is within the scope not departing from the spirit and scope of the present invention as set forth in the appended claims by those skilled in the art. It will be understood that various modifications or variations may be made.

100: traffic light 101: power cable connected to the traffic light
107: user terminal 170: smart devices (smartphone, tablet PC)
200: floor billboard 210: vehicle driver flashing warning light
211: power supply unit 220: control unit
230: wireless communication unit 231: timer
240: storage unit 270: LED driving circuit unit
290: LED display unit 300: the ad server
700: car

Claims (10)

Receive the advertiser's LED advertisement request information, receive the advertisement request time and advertisement image or video of the LED floor billboard, and after the payment is made, provide the device ID and IP address of the LED floor billboard at the desired place. Ad server managed by;
A smart device which accesses the advertisement server and downloads the advertisement request time and the advertisement image or the advertisement video through a communication network and transmits the advertisement request time and the LED floor billboard to which the device ID and IP address of the corresponding place and location are allocated; And
It is buried in a rectangular structure at the bottom of the road surface, and is supplied with power through a power cable such as a traffic light, and receives and stores the advertisement request time and LED video advertisement and image advertisement of the advertiser through the communication network from the smart device. Includes an LED floor billboard assigned a device ID and IP address that outputs at a set time zone,
The LED floor billboard is made of a waterproof special durable glass covering the LED floor billboard with a streamlined surface to allow the vehicle to pass on the road surface, and is buried to a certain depth on the road surface and fixed without tolerance. The upper part attached and exposed on the road is a streamlined structure,
And the LED floor billboard has at least one vehicle driver blink warning light on the side. The method of claim 1,
The network communicates with an LED floor billboard using Bluetooth, Wi-Fi local area network, NB-IoT network or LTE 4G / 5G network. The method of claim 1,
The advertisement server manages the device ID, IP address and power operation status of the LED floor billboard with the RFID tag assigned with the device ID and IP address, and receives the advertiser's LED advertisement request and processes the payment and then the advertiser's advertisement. It registers request time, LED advertisement image, advertisement image, transmits device ID and IP address of LED floor billboard to the requested user terminal, and LED floor is assigned device ID or RFID tag information and IP address by installation place and location. A system in communication with an LED floor billboard that manages information on the billboard. The method of claim 1,
The ad server
Web servers and databases;
An advertisement registration register configured to receive LED advertisement application information of an LED floor billboard assigned with a device ID and an IP address and to store an advertisement video and an advertisement image of an advertiser;
A payment processing unit which transmits an advertisement cost payment request to the user terminal of the advertiser and manages payment processing information of the advertisement; And
And a LED floor billboard information management unit for storing and managing the unique device ID and IP address of the LED floor billboard installed by region and location of each region, or RFID tag information and IP address information. The method of claim 1,
The LED floor billboard may be an RFID tag used as a device ID, and connected to an RFID tag, a wireless RFID reader, and the advertisement server to manage RFID tag information as a device ID of the LED floor billboard. . The method of claim 1,
The LED floor billboard
Power supply;
A wireless communication unit receiving the advertisement image or the advertisement video from the smart device through any one of Bluetooth or Wi-Fi, NB-IoT, and LTE 4G / 5G communication;
A controller configured to output the advertisement image or the video advertisement to the LED display unit of the floor billboard at the advertisement request time;
A storage unit for storing an advertisement driving program, the advertisement request time, the advertisement image, and the advertisement video;
A timer connected to the controller and counting a time such that the advertisement video or the advertisement image is displayed according to the control of the controller at a preset advertisement request time according to an advertiser's request;
An LED driving circuit unit connected to the control unit and driving an LED display unit; And
LED advertising video or advertising image is displayed under the control of the controller, and the advertising video or advertising image is displayed on the LED of the matrix structure driven by the LED driving circuit unit and each RGB LED is composed of one pixel LED display unit;
Including, the system is in communication with the LED floor billboard. The method of claim 6,
And the power unit of the LED floor billboard is connected to a power cable of the traffic light and is supplied with power. The method of claim 6,
The LED display is provided with 1 RGB LED per pixel, the system using a micro LED display of the mxn pixel structure, the system in communication with the LED floor billboard. delete delete

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