KR102056991B1 - Information pushing methods, devices and systems and computer storage media - Google Patents

Abstract

Disclosed are an information pushing method, a device and a system, and a computer storage medium. An information pushing method includes obtaining an instant messaging message sent by a user and carrying a user identifier of the user; Detecting whether the instant messaging message carries an emoticon image; If so, then generating recommendation information according to the emoticon image and the user identifier; And pushing recommendation information to a terminal corresponding to the user identifier to allow the user to perform an evaluation operation according to the recommendation information. The information pushing method of the present invention automatically pushes the evaluation channel in a fast and direct manner according to the action of the emoticon image transmission by the user, thus enabling a very efficient evaluation operation.

Description

Information pushing methods, devices and systems and computer storage media

Related application

This application is based on Chinese Patent Application No. 201610299024.0, filed May 6, 2016, which is hereby incorporated by reference in its entirety, and claims priority thereto.

Technical Field

TECHNICAL FIELD This disclosure relates to the field of mobile communications, and more particularly, to information pushing methods, devices and systems, and computer storage media.

With the rapid development of Internet technologies and electronic technologies, mobile terminals have become an important tool for exchanging information between people.

Today, to save on the cost of call and short message services, more and more users prefer to log into instant messaging tools using the network to chat with friends. In a chat scenario, friends often send emoticons to each other for communication. This is not only a communication scheme that can express the user's current emotions (eg, crying, laughing or anger) directly and clearly, but may also be used for teasing and kuso to enliven the chat atmosphere.

In general, each user has his / her own preferred emoticons. If a user needs to comment on emoticons used by him / her as an example, eg like or tip, an official channel or artist channel is needed. These channels require active searching by the user, have a relatively difficult entry path, and thus are not sufficiently direct and result in low commenting efficiency.

SUMMARY OF THE INVENTION An object of the present disclosure is to provide an information pushing method, a device and a system, and a computer storage medium for solving a technical problem that a commenting channel provided in an existing instant messaging system has a relatively difficult entry path and a commenting efficiency is low. will be.

In order to solve the above technical problem, an embodiment of the present invention provides the following technical solution:

Information pushing methods include:

Obtaining an instant messaging message sent by the user, the instant messaging message carrying a user identifier of the user;

Detecting whether the instant messaging message carries an emoticon;

Generating recommendation information according to the emoticon and the user identifier when the instant messaging message carries the emoticon; And

Pushing recommendation information to a terminal corresponding to the user identifier such that the user writes a comment according to the recommendation information.

In order to solve the above technical problem, an embodiment of the present invention further provides the following technical solution:

The information pushing device includes a memory, a processor, and one or more functional modules stored in the memory and executable on the processor, wherein the functional modules in the memory include:

An acquisition module, configured to acquire an instant messaging message sent by the user, wherein the instant messaging message carries a user identifier of the user;

A detection module, configured to detect whether the instant messaging message carries an emoticon;

A generating module, configured to generate recommendation information according to the emoticon and the user identifier when the instant messaging message carries the emoticon; And

A push module configured to push the recommendation information to a terminal corresponding to the user identifier such that the user writes a comment according to the recommendation information.

In order to solve the above technical problem, an embodiment of the present invention further provides the following technical solution:

As an information pushing system, the information pushing system includes any of the aforementioned information pushing devices.

In order to solve the above technical problem, an embodiment of the present invention further provides the following technical solution:

As a computer storage medium, a computer storage medium stores a computer program, and the computer program is used to perform the above-described information pushing method.

According to the information pushing method, device and system and computer storage medium of the present disclosure, an instant messaging message sent by a user is obtained, the instant messaging message carries a user identifier of the user, and whether the instant messaging message carries an emoticon. If it is detected, and the instant messaging message carries an emoticon, recommendation information is generated according to the user identifier and the emoticon, and the recommendation information is pushed to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information. In this way, the commenting channel can be pushed automatically in response to the user's sending an emoticon, thus resulting in a quick, direct, high commenting efficiency.

BRIEF DESCRIPTION OF THE DRAWINGS In order to clarify the technical solutions and other advantageous effects of the present disclosure, specific embodiments of the present invention are described in detail below with reference to the accompanying drawings.
1 is a schematic diagram of an application scenario of an information pushing system according to an embodiment of the present invention.
2 is a schematic flowchart of an information pushing method according to an embodiment of the present invention.
3 is a flowchart of an information pushing method according to an embodiment of the present invention.
4 is a schematic diagram of a pushing process of a preset association interface according to an embodiment of the present invention.
5A is a schematic structural diagram of an information pushing device according to an embodiment of the present invention.
5B is a schematic structural diagram of another information pushing device according to an embodiment of the present invention.
6 is a schematic structural diagram of a server according to an embodiment of the present invention.

The following clearly and completely describes the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Apparently, the described embodiments are merely some but not all of the embodiments of the present invention. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts should be included in the protection scope of the present disclosure.

Embodiments of the present invention provide an information pushing method, device, and system.

Referring to FIG. 1, FIG. 1 is a schematic diagram of an application scenario of an information pushing system according to an embodiment of the present invention. An information pushing system is mainly used to obtain an instant messaging message sent by a user and may include an information pushing device applied to a server. The instant messaging message carries the user identifier of the user. At this time, it is detected whether the instant messaging message carries an emoticon. When the instant messaging message carries an emoticon, recommendation information is generated according to the user identifier and the emoticon, and the recommendation information is pushed to the terminal corresponding to the user identifier, thereby allowing the user to write a comment according to the recommendation information.

As shown in FIG. 1, the information pushing device is integrated into a server. The terminal may be a network access device such as a notebook computer, a smartphone or a tablet computer. Instant messaging messages may include text, still images, video, voice and / or video, and the like. The user identifier may be an account registered by the user in the instant messaging system or may be other information that can identify the user, such as a user name, a user mailbox, and is primarily used to distinguish one user from another. The recommendation information may include text, patterns, and / or graphical interfaces, and in particular, primarily a positive / negative comment, or a comment, such as performing a tip period (eg, sending a red envelope). It may be an operation interface (eg, an operation window) to provide an entry path for the user. When a user logs in to an instant messaging system account on a mobile phone and sends an instant messaging message to a friend, the server detects whether the instant messaging message carries an emoticon. In such a case, an action window is automatically generated according to the emoticon and account, and the action window is sent to the mobile phone, so that the user performs an action such as writing a positive / negative comment or sending a red envelope on the action window.

Separately, detailed descriptions are provided below. For ease of explanation, it should be noted that the following examples are numbered for sequential description. It should be noted that the numbers in the embodiments are not intended to limit the preferred orders of the embodiments.

Example 1

This embodiment performs the description from the perspective of the information pushing device. The information pushing device may be specifically integrated into a device such as a server.

Referring to FIG. 2, FIG. 2 describes in detail the information pushing method provided in this embodiment of the present invention. This method may include:

S101: Acquiring an instant messaging message sent by the user, wherein the instant messaging message carries a user identifier of the user;

In this embodiment, the instant messaging message may include text, video, video, voice and / or video, and the like. The user identifier may be an account registered by the user in the instant messaging system or may be other information that can identify the user, such as a user name, a user mailbox, and is primarily used to distinguish one user from another.

In this embodiment of the present invention, in addition to various dedicated personal instant messaging and operator instant messaging applications or platforms, the instant messaging system may be used for various social platforms such as direct messaging tools on Weibo and communication tools on various shopping platforms. It should be noted that it may be communications applications or platforms provided by.

S102: Detecting whether the instant messaging message carries an emoticon, and performing the next step S103 if the detection result is "Yes", or performing no operation if the detection result is "No".

In the present embodiment, the emoticon may be a still image, a video, or the like. When the instant messaging message does not carry emoticons, for example when the instant messaging message is pure text information or voice information, the server does not perform any action.

S103: generating recommendation information according to the emoticon and the user identifier.

In this embodiment, the recommendation information may include text, a pattern, and / or a graphical interface. The amount and content of each of the text, pattern and / or graphical interfaces may be determined according to the actual application requirements. If the recommendation information is text or a pattern, the text or pattern can be associated with the corresponding commenting page. The commenting page is used to provide a user with an entry path for commenting, for example, affirmative / negative commenting or tipping (eg, sending a red envelope). If the recommendation information is a graphical interface, e.g., an operation interface (e.g., an operation window), in the embodiment of the present invention, in addition to associating the operation interface with the corresponding comment creation page, commenting, e.g. An entry path for commenting or tipping (eg, sending a red envelope) can be provided to the user directly on the operation interface. "Association" means that when a user selects (eg, clicks or slides) recommendation information such as text, patterns, and / or a graphical interface, he or she is directed to the corresponding commenting page. For ease of explanation, in this embodiment of the present invention, the description is carried out using an example in which the recommendation information is specifically a graphical interface, for example, an operation interface (eg, an operation window), where the operation interface is mainly for commenting. For example, to provide a user with an entry path for affirmative / negative commenting or tipping (eg, sending a red envelope).

In an embodiment of the present invention, step S103 described above may specifically include:

(1-1) Corresponding to Emoticons Searching for a preset group of images.

In this embodiment, the preset image group mainly refers to a set of images belonging to the same type as the emoticon, and generally includes a plurality of images designed by the same designer for the same theme. Certainly, the preset image group may include a plurality of images designed by various designers for various themes. The preset image group may be specifically determined according to actual application requirements. During practical application, the parameters of a single emoticon of a preset group of images can be pre-associated using a hash algorithm (Message-Digest Algorithm 5, MD5), so that the search for the corresponding preset group of images according to the parameters is then convenient. Do.

(1-2) Acquire a cumulative amount of the user's transmission strokes for the emoticon of the preset image group according to the user identifier.

In this embodiment, the cumulative amount of transmission stroke numbers is the total number of times the emoticon of the preset image group is transmitted by the same user. At each time the server acquires the emoticon sent by the user, it should be noted that the server searches for the corresponding preset image group and the preset image group adds once to the cumulative amount of transmission strokes sent by the same user. do.

(1-3) Generate recommendation information according to the cumulative amount of transmission times.

In an embodiment of the present invention, step (1-3) described above may specifically include:

Determining whether a cumulative amount of transfer times satisfies a first preset condition; And

If so, generating recommendation information; or

Otherwise, determining whether the cumulative amount of transmission times satisfies the second preset condition, and generating recommendation information if the cumulative amount of transmission times satisfies the second preset condition.

In this embodiment, both the first preset condition and the second preset condition can be set according to actual application requirements. By way of example, the first preset condition may be as follows: the first preset amount of times exists in the cumulative amount of transmission strokes, and the first preset amount of times in which the user continuously transmits an emoticon of the emoticon group. The amount of times, that is, the number of times a user continuously transmits an emoticon of an emoticon group. The second preset condition may be as follows: The cumulative amount of transmission strokes exceeds the number of times of the second preset amount. The number of times of the second preset amount is greater than the number of times of the first preset amount. In an embodiment of the present invention, the first preset amount of times and the second preset amount of times can be set according to actual application requirements. By way of example, the number of times of the first preset amount is 20 and the number of times of the second preset amount is 80 times.

Certainly, the trigger condition that needs to be satisfied to generate the recommendation information is not limited to the above-described first preset condition or second preset condition, but may alternatively be another condition. For example, when the cumulative amount of transmission stroke numbers does not satisfy the second preset condition, it is determined whether the third preset condition is met. The third preset condition may be as follows: There is a third preset amount of times in the cumulative amount of transmission strokes. The third preset amount of times is the amount of times the user has sent an emoticon of a preset group of images within a time period, and the like, and is specifically determined according to actual requirements.

S104: Pushing the recommendation information to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information.

In the present embodiment, after the recommendation information is generated, the server pushes the recommendation information to the terminal where the user identifier is located so that the user writes a corresponding comment on the designer of the preset image group or the preset image group according to the recommendation information. do. The terminal may be a network access device such as a smartphone, tablet computer or notebook computer.

In an embodiment of the invention, the recommendation information may be an operational interface. The operation interface may include a preset interface. In this case, after the operation interface is pushed to the terminal corresponding to the user identifier, the information pushing method may further include:

(2-1) Receive user's operation information on a preset interface.

In some embodiments, the preset interface may be specifically in the form of text, pattern, etc., and the location, shape, and size of the preset interface on the operational interface may be determined according to requirements.

Specifically, when the user performs an action (eg, one click, two clicks or sound control) on a predetermined interface on the action interface, the server receives corresponding action information. As an example, when a user clicks on a particular pattern on the operational interface, the server receives click information corresponding to the particular pattern.

(2-2) Search for corresponding preset operation command according to operation information.

In the present embodiment, the predetermined operation command may be writing affirmative / negative comments on a preset group of images, performing tipping (eg, sending a red envelope), or making a suggestion to a designer of a preset group of images, ending commenting, and the like. have. During practical application, the server needs to preset a preset operation command, associate the preset operation command with the operation information, and store the preset operation command in a database.

(2-3) Execution of preset operation command.

In an embodiment of the present invention, when the preset operation command commands affirmative / negative comment creation, the previous step (2-3) may specifically include:

Obtaining a total amount of comment creation times corresponding to a preset operation command; And

Update the total number of comment creations.

In this embodiment, the total amount of comment creation times may be the total amount of positive / negative comment creation times of a preset image group. The updating method may be, for example, adding one or two times to the total amount of positive / negative comment making times. The specific update method can be determined according to the actual requirements.

It should be noted that the total amount of commenting times is mainly used to determine the popularity of a preset group of images among users. By counting the total number of positive / negative comment creation times of a preset image group, the designer can know the popularity of his / her work at any time. By way of example, the total amount of positive / negative comment creation may be displayed directly in the designer's background, or may be obtained directly by the designer at a certain frequency using an information acquisition channel such as an official account. In this way, designers are increasingly motivated to create on the platform and work hard to create good emoticons. Indeed, the total number of commenting can be used as a criterion by which the service provider of an instant messaging system distributes the gain to the designer. By way of example, the designer of a preset group of images holding the total amount of more positive comment counts receives more gain than the designer of the preset image group having the total amount of smaller positive comment counts.

In an embodiment of the present invention, when the predetermined operation command instructs red envelope transmission, step (2-3) described above may specifically include:

A corresponding preset association interface search according to an emoticon, wherein the preset association interface comprises an interface for sending a red envelope; And

Pushing a preset associative interface on the terminal for the user to send the red envelope to a preset group of images via the interface for red envelope transmission.

In this embodiment, the interface for transferring the red envelope may be in the form of text or a pattern, and may be directly associated with the balance account of the designer of the preset image group. The preset association interface may further include a link box used to observe another interface, such as a text box used to create a proposal or a personal introduction of a designer of a preset image group or a related artwork introduction. The specific amount and content of the interface can be determined according to the actual requirements.

In addition, in order to prevent a user from causing a problem by commenting on the same preset image group or designer multiple times within a short time period, the information pushing method may further include the following after the preset operation command is executed. have:

Reset the cumulative amount of transfer strokes to zero and restart count after a preset time period.

In this embodiment, the predetermined time period can be set according to actual application requirements. For example, the preset time period may be set to 30 days, 15 days, or the like. After the user completes commenting, as long as the cumulative amount of transmission strokes corresponding to the preset image group remains zero within the preset time period, the user is no longer generated due to triggering within the time period. Avoiding causing a second time trouble can be guaranteed.

In an embodiment of the present invention, if the preset operation command instructs to stop commenting, step (2-3) described above may specifically include: closing the operation interface and resetting the accumulated amount of transfer strokes to zero. .

In the present embodiment, when the preset operation command instructs the comment writing stop, this indicates that the user no longer wants to comment on the same preset image group. In this case, the operation interface of the preset image group may be permanently prevented from being pushed to the terminal as long as the operation interface is closed and the cumulative amount of transmission strokes corresponding to the preset image group is set to 0 to stop counting.

From the foregoing, according to the information pushing method provided in this embodiment, an instant messaging message sent by the user is obtained, the instant messaging message carries a user identifier of the user, and whether the instant messaging message carries an emoticon or not. It can be seen that when the instant messaging message carries an emoticon, recommendation information is generated according to the user identifier and the emoticon, and the recommendation information is pushed to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information. . In this way, the commenting channel can be pushed automatically in response to the user's sending an emoticon, thus resulting in a quick, direct, high commenting efficiency.

Example 2

According to the method described in Example 1, a detailed description is further made using the following example.

In this embodiment, the detailed description is carried out using an example in which the information pushing device is integrated in a server, the terminal is a mobile telephone, and the recommendation information is an operation interface. A server is a server having a function such as forwarding or processing an instant messaging message in an instant messaging system.

As shown in FIG. 3, the specific procedure of the operation interface pushing method may be as follows:

S201: The mobile telephone generates an instant messaging message according to the operation information input by the user, and sends the instant messaging message to the server using the network. The instant messaging message carries the user identifier of the user.

For example, when a user enters content requiring transmission on an editing interface of an instant messaging system, the mobile phone generates an instant messaging message in a corresponding format in accordance with the content entered by the user, and uses the network to Send to server Instant messaging messages carry the user account of the message sender. In this embodiment, the network may be a cellular network or a wireless network.

S202: The server receives the instant messaging message and detects whether the instant messaging message carries an emoticon. If the detection result is "yes", the server performs the next step S203, or if the detection result is "no", the server does not perform any operation.

For example, if the instant messaging message contains only textual information or voice information, it may be determined that the instant messaging message does not carry emoticons. When the instant messaging message includes a still image or video, it may be determined that the instant messaging message carries an emoticon.

S203: The server searches for a corresponding preset image group according to the emoticon, and acquires a cumulative amount of transmission strokes in which the user transmits one or more emoticons belonging to the preset image group according to the user identifier.

For example, when the parameters of the emoticons of the preset image group are pre-associated by the hash algorithm, the associated preset image group may be retrieved according to the parameters of a single emoticon and belong to a preset image group using a user account. The cumulative amount of transmission strokes performed by the user for the above emoticons is obtained.

S204: Determine whether the cumulative amount of transfer times satisfies the first preset condition. If the determination result is "Yes", the server performs the next step S206, or if the determination result is "No", the server performs the next step S205.

By way of example, the first preset condition may be as follows: The user sends emoticons of the emoticon group for 20 consecutive times. In this case, if the last 20 times of the cumulative amount of transmission strokes is the number of times the user continuously transmits the emoticon of the same preset image group, it is determined that the cumulative amount of transmission strokes satisfies the first preset condition.

S205: Determine whether the cumulative amount of transmission strokes satisfies the second preset condition, and if the cumulative amount of transmission strokes satisfies the second preset condition, the server performs the next step S206, or the server accumulates the cumulative amount of transmission strokes. When the second preset condition is not satisfied, no operation may be performed.

As an example, the second preset condition may be as follows: The cumulative amount of transmission strokes exceeds 80 times. In this case, when the cumulative amount of transmission stroke numbers is 81 times, it is determined that the cumulative amount of transmission stroke numbers satisfies the second preset condition.

S206: The server creates an operation interface.

As an example, the operation interface may be an operation window. The action window may include text and / or patterns. The amount and content of text and / or patterns can be determined according to requirements. The user can create a comment such as performing a positive / negative comment or tipping (eg, sending a red envelope) by clicking or touching the corresponding text or pattern on the operation window.

S207: The server pushes the operation interface to the mobile telephone corresponding to the user identifier.

By way of example, the server may use the network to push an action window to the mobile phone to which the user account is logged in.

S208: The mobile phone receives and displays the operation interface. The operation interface may include a preset interface. The mobile telephone receives the operation information of the user on the preset interface and transmits the operation information to the server.

For example, as shown in FIG. 4, the operating interface displayed on the mobile phone may be an operating window. The action window is located below the last sent emoticon by the user on the chat interface. Preset interfaces on the operation window include floral patterns, landmine patterns and bank draft patterns. When the user clicks once on the floral pattern, land mine pattern or bank draft pattern on the operation window, the mobile phone sends the click information corresponding to the floral pattern, land mine pattern or bank draft pattern to the server using the network.

S209: The server receives the operation information and retrieves a corresponding preset operation command according to the operation information.

For example, if the motion information received by the server is generated due to the user clicking on the floral pattern on the motion window, the found preset motion command instructs the user to write a positive comment to the preset image group; If the operation information received by the server is generated due to the user clicking on the landmine pattern on the operation window, the found preset operation instruction may instruct to write a negative comment to the preset image group; When the motion information received by the server is generated due to the user clicking on the bank draft pattern on the motion window, the found preset motion command performs a tipping to the designer of the preset group of images, e.g. Command to send; Alternatively, if the motion information received by the server is generated due to the user clicking on the gesture pattern on the motion window, the found preset motion command may instruct to stop commenting.

S210: The server executes a predetermined operation command.

In an embodiment of the present invention, when the predetermined operation command instructs affirmative / negative comment creation, the previous step S210 may specifically include:

The server acquires the total amount of comment creation times corresponding to the preset operation command, and updates the total amount of comment creation times.

For example, when the user clicks on the floral pattern on the operation window, the server obtains the total amount of positive comment creation times of the preset image group and adds one time to the total amount of positive comment creation times. When the user clicks on the mine pattern on the operation window, the server acquires the total amount of negative comment creation times of the preset image group, and adds one time to the total amount of negative comment creation times.

In an embodiment of the invention, when the predetermined operation command instructs red envelope transmission, step S210 described above may specifically include:

Searching, by the server, a corresponding preset association interface according to the emoticon, wherein the preset association interface includes an interface for sending a red envelope; And

Pushing, by the server, a predetermined associative interface to the mobile phone for the user to send the red envelope to a preset group of images via the interface for red envelope transmission.

For example, as shown in FIG. 4, when the user clicks on the bank draft pattern on the action window, the server pushes a predetermined association interface corresponding to the emoticon to the mobile phone. The preset association interface includes a red envelope pattern for performing tipping. The user can click on the red envelope pattern to send the red envelope to the designer, and the amount of the red envelope sent can directly enter the designer's balance account for consumption.

In addition, in order to prevent the user from causing a problem by commenting on the same preset image group or designer multiple times within a short time period, the operation interface pushing method may further include: Can:

Reset, by the server, the cumulative amount of transfer strokes to zero and restart count after a preset time period.

As an example, the preset time period may be 30 days set as a default by the system. After the user finishes writing the corresponding comment for the preset image group or designer, the server sets the cumulative amount of transfer strokes of the preset image group to 0 and stops counting for 30 days, whereby the operation window Within 30 days the user is guaranteed not to be created due to triggering, and avoid causing secondary problems.

In an embodiment of the present invention, when the predetermined operation command instructs to stop commenting, the above-described step S210 may specifically include: by the server, closing the operation interface and resetting the accumulated amount of transmission strokes to zero. .

For example, when the user clicks on the gesture pattern on the action window, this indicates that the user no longer wants to comment on the same preset group of images. In this case, the server closes the operation window and permanently keeps the cumulative amount of transmission strokes corresponding to the preset image group at zero, thereby ensuring that the operation window is no longer generated due to triggering to the user.

According to the operation interface pushing method provided in this embodiment, the mobile telephone generates an instant messaging message carrying the user identifier of the user according to the operation information input by the user, and transmits the instant messaging message to the server using the network. It can be seen that. After receiving the instant messaging message, the server detects whether the instant messaging message carries an emoticon. In such a case, the server retrieves the corresponding preset image group according to the emoticon and obtains, according to the user identifier, a cumulative amount of transmission strokes for which the user transmitted one or more emoticons belonging to the preset image group. The server then determines whether the cumulative amount of transfer times satisfies the first preset condition. In such a case, the server generates an operation interface and pushes the operation interface to the mobile phone corresponding to the user identifier, or otherwise, the server determines whether the cumulative amount of transmission strokes satisfies the second preset condition. . When the cumulative amount of transmission strokes meets the second preset condition, the server also generates an operation interface and pushes the operation interface to the mobile telephone corresponding to the user identifier. The mobile phone then receives and displays the operating interface. The operation interface may include a preset interface. The mobile telephone receives the operation information of the user on the preset interface and transmits the operation information to the server. Thereafter, the server receives the operation information and retrieves the corresponding preset operation command according to the operation information. Thereafter, the server executes a predetermined operation command. Using the operational interface pushing method, the commenting channel can be automatically pushed in accordance with the act of sending an emoticon by the user, which results in a fast, direct, high commenting efficiency.

Example 3

Based on the method of Embodiments 1 and 2, this embodiment is further described from each of the information pushing devices. Referring to Fig. 5A, Fig. 5A details the information pushing device provided in Embodiment 3 of the present invention. The information pushing device includes a memory, a processor and one or more functional modules stored in the memory and executable on the processor. The functional modules in the memory include an acquisition module 51, a detection module 52, a generation module 53 and a push module 54.

(1) acquisition module (51)

The obtaining module 51 is configured to obtain an instant messaging message sent by the user, the instant messaging message carrying a user identifier of the user.

In this embodiment, the instant messaging message may include text, video, video, voice and / or video, and the like. The user identifier may be an account registered by the user in the instant messaging system or may be other information that can identify the user, such as a user name, a user mailbox, and is primarily used to distinguish one user from another.

In this embodiment of the present invention, in addition to various dedicated personal instant messaging and operator instant messaging applications or platforms, the instant messaging system may be used for various social platforms such as direct messaging tools on Weibo and communication tools on various shopping platforms. It should be noted that it may be communications applications or platforms provided by.

(2) detection module 52

The detection module 52 is configured to detect whether the instant messaging message carries an emoticon.

In the present embodiment, the emoticon may be a still image, a video, or the like. The detection module 52 may determine that if the instant messaging message contains only text information or voice information, the instant messaging message does not involve emoticons.

(3) generation module (53)

The generating module 53 is configured to generate the recommendation information according to the emoticon and the user identifier when the instant messaging message carries the emoticon.

In this embodiment, the recommendation information may include text, a pattern, and / or a graphical interface. The amount and content of each of the text, pattern and / or graphical interfaces may be determined according to the actual application requirements. If the recommendation information is text or a pattern, the text or pattern can be associated with the corresponding commenting page. The commenting page is used to provide a user with an entry path for commenting, for example, affirmative / negative commenting or tipping (eg, sending a red envelope). If the recommendation information is a graphical interface, e.g., an operation interface (e.g., an operation window), in the embodiment of the present invention, in addition to associating the operation interface with the corresponding comment creation page, commenting, e.g. An entry path for commenting or tipping (eg, sending a red envelope) can be provided to the user directly on the operation interface. "Association" means that when a user selects (eg, clicks or slides) recommendation information such as text, patterns, and / or a graphical interface, he or she is directed to the corresponding commenting page. For ease of explanation, in this embodiment of the present invention, the description is carried out using an example in which the recommendation information is specifically a graphical interface, for example, an operation interface (eg, an operation window), where the operation interface is mainly for commenting. For example, to provide a user with an entry path for affirmative / negative commenting or tipping (eg, sending a red envelope).

In an embodiment of the invention, referring to FIG. 5B, the generation module 53 may specifically include the following submodules:

A search submodule 531, configured to search for a corresponding preset group of images according to the emoticon.

In this embodiment, the preset image group mainly refers to a set of images belonging to the same type as the emoticon, and generally includes a plurality of images designed by the same designer for the same theme. Certainly, the preset image group may include a plurality of images designed by various designers for various themes. The preset image group may be specifically determined according to actual application requirements. During practical application, the parameters of a single emoticon of a preset group of images can be pre-associated using a hash algorithm (Message-Digest Algorithm 5, MD5), so that the search for the corresponding preset group of images according to the parameters is then convenient. Do.

An acquisition submodule 532, configured to acquire, according to the user identifier, a cumulative amount of transmission strokes for which the user transmitted one or more emoticons belonging to a preset image group.

In this embodiment, the cumulative amount of transmission stroke numbers is the total number of times the emoticon of the preset image group is transmitted by the same user. At each time the server acquires the emoticon sent by the user, it should be noted that the server searches for the corresponding preset image group and the preset image group adds once to the cumulative amount of transmission strokes sent by the same user. do.

A generating submodule 533, configured to generate recommendation information according to the cumulative amount of transmission strokes.

In an embodiment of the invention, the generating submodule 533 may specifically be configured to:

Determine whether a cumulative amount of transfer times satisfies a first preset condition; And

If the cumulative amount of transmission times satisfies the first preset condition, generate recommendation information; or

Otherwise, determine whether the cumulative amount of transmission times satisfies the second preset condition, and generate recommendation information when the cumulative amount of transmission times satisfies the second preset condition.

In this embodiment, both the first preset condition and the second preset condition can be set according to actual application requirements. By way of example, the first preset condition may be as follows: a first preset amount of times exists within a cumulative amount of transmission strokes, and a first preset amount of times in which a user continuously transmits an emoticon in an emoticon group. The amount of times. The second preset condition may be as follows: The cumulative amount of transmission strokes exceeds the number of times of the second preset amount. The number of times of the second preset amount is greater than the number of times of the first preset amount. In an embodiment of the present invention, the first preset amount of times and the second preset amount of times can be set according to actual application requirements. By way of example, the number of times of the first preset amount is 20 and the number of times of the second preset amount is 80 times.

Certainly, the trigger condition that needs to be satisfied to generate the recommendation information by the generating submodule 533 is not limited to the above-mentioned first preset condition or second preset condition, but may alternatively be another condition. . For example, when the cumulative amount of transmission stroke numbers does not satisfy the second preset condition, the generation submodule 533 determines whether the third preset condition is met. The third preset condition may be as follows: There is a third preset amount of times in the cumulative amount of transmission strokes. The third preset amount of times is the amount of times the user has sent an emoticon of a preset group of images within a time period, and the like, and is specifically determined according to actual requirements.

(4) Push Modules (54)

The push module 54 is configured to push the recommendation information to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information.

In the present embodiment, after the generation submodule 533 generates the recommendation information, the push module 54 pushes the recommendation information to the terminal where the user identifier is located, so that the user is a designer of a preset image group according to the recommendation information or Write a corresponding comment on a preset group of images. Preferably, the terminal may be a network access device such as a smartphone, tablet computer or notebook computer.

In an embodiment of the invention, the recommendation information may be an operational interface. The operation interface may include a preset interface. The information pushing device may further include: a receiving module 55, a retrieval module 56, and an execution module 57.

The receiving module 55 is configured to receive the operation information of the user for the preset interface after the push module 54 pushes the operation interface to the terminal corresponding to the user identifier.

In some embodiments, the preset interface may be specifically in the form of text, pattern, etc., and the location, shape, and size of the preset interface on the operational interface may be determined according to requirements.

Specifically, when the user performs an operation (eg, one click, two clicks or sound control) on a predetermined interface on the operation interface, the receiving module 55 receives corresponding operation information. For example, when the user clicks on a specific pattern on the operation interface, the receiving module 55 receives click information corresponding to the specific pattern.

In the present embodiment, the predetermined operation command may be writing affirmative / negative comments on a preset group of images, performing tipping (eg, sending a red envelope), or making a suggestion to a designer of a preset group of images, ending commenting, and the like. have. During practical application, the server needs to preset a preset operation command, associate the preset operation command with the operation information, and store the preset operation command in a database.

The execution module 57 is configured to execute a predetermined operation command.

In an implementation of the invention, when the predetermined action command commands affirmative / negative comment creation, the execution module 57 may be specifically configured to:

Obtaining a total amount of comment creation times corresponding to a preset operation command; And

Update the total number of comment creations.

In this embodiment, the total amount of comment creation times may be the total amount of positive / negative comment creation times of a preset image group. The updating method may be, for example, adding one or two times to the total amount of positive / negative comment making times. The specific update method can be determined according to the actual requirements.

It should be noted that the total amount of commenting times is mainly used to determine the popularity of a preset group of images among users. By counting the total number of positive / negative comment creation times of the image group preset by the execution module 57, the designer can know the popularity of his / her work at any time. By way of example, the total amount of positive / negative comment creation may be displayed directly in the designer's background, or may be obtained directly by the designer at a certain frequency using an information acquisition channel such as an official account. In this way, designers are increasingly motivated to create on the platform and work hard to create good emoticons. Indeed, the total number of commenting can be used as a criterion by which the service provider of an instant messaging system distributes the gain to the designer. By way of example, the designer of a preset group of images holding the total amount of more positive comment counts receives more gain than the designer of the preset image group having the total amount of smaller positive comment counts.

In an embodiment of the present invention, when the predetermined operation command instructs the red envelope transmission, the execution module 57 may be specifically configured to:

A corresponding preset association interface search according to an emoticon, wherein the preset association interface comprises an interface for sending a red envelope; And

The user pushes a preset associative interface to the terminal to send the red envelope to a preset group of images via the interface for red envelope transmission.

In this embodiment, the interface for transferring the red envelope may be in the form of text or a pattern, and may be directly associated with the balance account of the designer of the preset image group. The preset association interface may further include a link box used to observe another interface, such as a text box used to create a proposal or a personal introduction of a designer of a preset image group or a related artwork introduction. The specific amount and content of the interface can be determined according to the actual requirements.

In this case, in order to prevent the user from causing a problem by writing multiple comments to the same preset image group or designer within a short time period, the information pushing device may further include a counting module 58, which is then It is configured to perform:

After the execution module 57 executes the preset operation instruction, the cumulative amount of transmission stroke numbers is set to 0 and restarts the count after the preset time period.

In this embodiment, the predetermined time period can be set according to actual application requirements. For example, the preset time period may be set to 30 days, 15 days, or the like. After the user completes commenting, the operation interface is no longer due to triggering within the time period, as long as the counting module 58 keeps the cumulative amount of transfer strokes corresponding to the preset image group at zero within the preset time period. By not creating it can be guaranteed to avoid causing secondary problems to the user.

In an embodiment of the present invention, when the predetermined operation command instructs to stop commenting, the execution module 57 may be specifically configured to perform the following: Close the operation interface and set the cumulative amount of transmission strokes to zero.

In the present embodiment, when the preset operation command instructs the comment writing stop, this indicates that the user no longer wants to comment on the same preset image group. In this case, the operation interface of the preset image group is permanently pushed to the terminal as long as the execution module 57 closes the operation interface and causes the accumulation amount of transmission strokes corresponding to the preset image group to be set to 0 to stop counting. Can be prevented.

During a particular implementation, the aforementioned units may be implemented as independent entities, or may be arbitrarily combined to be implemented as the same entity or multiple entities. For specific implementations of the foregoing units, reference is made to the foregoing method embodiments. Details are not described again here.

From the foregoing, according to the information pushing device provided in this embodiment, the obtaining module 51 obtains an instant messaging message sent by the user, the instant messaging message carrying a user identifier of the user; The detection module 52 detects whether the instant messaging message carries an emoticon; The generating module 53 generates the recommendation information according to the emoticon and the user identifier when the instant messaging message carries the emoticon; The push module 54 may know that the user pushes the recommendation information to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information. By using this solution, the commenting channel can be pushed automatically as the user sends an emoticon. Thus, compared to existing solutions where the user needs to actively search for commenting channels, this solution is fast and direct, and can greatly improve commenting efficiency.

During practical application, the functions implemented by the units of the information pushing device are the central processing unit (CPU), microprocessor unit (MPU), digital signal processor (DSP), field programmable gate array (FPGA) located in the information pushing device. It may be implemented by such.

Example 4

This embodiment of the present invention further provides an information pushing system. The information pushing system may comprise any information pushing device provided in embodiments of the present invention. The information pushing device may be integrated in the server. A server is a server having a function such as forwarding or processing an instant messaging message in an instant messaging system.

The server is configured to perform the following: obtaining an instant messaging message sent by the user, the instant messaging message carrying a user identifier of the user; Detecting whether the instant messaging message carries an emoticon; Generating recommendation information according to the emoticon and the user identifier when the instant messaging message carries the emoticon; And push the recommendation information to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information.

In addition, the information pushing system may include other devices, and may include, for example, a terminal.

The terminal is configured to: send an instant messaging message to a server, where the instant messaging message carries a user identifier of the user; And receive and display the recommendation information pushed by the server so that the user performs commenting according to the recommendation information.

Reference is made to the foregoing embodiments for specific implementations of the foregoing operations, and details are not described herein again.

The information pushing system includes any information pushing device provided in embodiments of the present invention. Thus, the information pushing system can implement the beneficial effects of any information pushing device provided in embodiments of the present invention. For details, refer to the foregoing embodiment, and details are not described herein again.

Example 5

This embodiment of the present invention further provides a server. Any information pushing device provided in embodiments of the present invention may be integrated into a server. As shown in Fig. 6, Fig. 6 is a schematic structural diagram of a server of this embodiment of the present invention. Specifically:

The server includes a processor 61 including one or more processing cores, a memory 62 including one or more computer readable storage media, a radio frequency (RF) circuit 63, a power supply 64, an input unit 65 And components such as display unit 66. Those skilled in the art can understand that the server architecture shown in FIG. 6 does not represent a limitation for the server. The server may include more or fewer parts than those shown in the figures, may combine some parts, or have different part arrangements.

The processor 61 is the control center of the server and is connected to various components of the overall server using various interfaces and lines. By driving or executing software programs and / or modules stored in the memory 62 and calling data stored in the memory 62, the processor 61 executes various functions of the server, performs data processing, whereby Monitor the server. In the alternative, the processor 61 may include one or more processing cores. In an embodiment of the present invention, processor 61 may integrate an application processor and a modem processor, the application processor mainly handling operating systems, user interfaces, application programs, and the like, and the modem processor mainly handling wireless communications. It will be appreciated that the modem processor described above may alternatively not be integrated into the processor 61.

Memory 62 may be configured to store software programs and modules. The processor 61 executes software programs and modules stored in the memory 62 to implement various functional applications and data processing. The memory 62 may mainly include a program storage area and a data storage area. The program storage area may store an operating system, an application program required for at least one function (eg, a sound reproduction function and an image display function), and the like. The data storage area may store data generated according to the use of a server. Additionally, memory 62 may include fast random access memory, and may further include nonvolatile memory, such as at least one magnetic disk storage device, flash memory, or other volatile solid state storage devices. Correspondingly, memory 62 may further include a memory controller to provide processor 61 access to memory 62.

RF circuit 63 may be configured to receive and transmit signals during information transmission and reception. In particular, after receiving the downlink information of the base station, the RF circuit 61 transmits the information to one or more processors 61 for processing, and transmits the accompanying uplink data to the base station. In general, RF circuit 63 includes, but is not limited to, an antenna, at least one amplifier, tuner, one or more oscillators, subscriber identity module (SIM) cards, transceivers, couplers, low noise amplifiers (LNAs), duplexers, and the like. Do not. In addition, the RF circuit 63 may also communicate with the network and other devices by wireless communication. Wireless communications include Global System for Mobile Communications (GSM), General Packet Radio Service (GPRS), Code Division A multiple of Access (CDMA), Wideband Code Division A multiple of Access (WCDMA), Long Term Evolution (LTE), Email, Any communication standard or protocol may be used, including but not limited to Short Message Service (SMS) and the like.

The server further includes a power supply 64 (eg, a battery) that powers each component. In an embodiment of the invention, the power supply 64 may be logically connected to the processor 61 using a power supply management system, such that functions such as charging, discharging, and managing power consumption may be used to power the power supply management system. Is implemented using The power supply 64 may further include one or more of a direct current or alternating current power supply, a recharging system, a power failure detection circuit, a power supply converter or inverter, a power supply status indicator, and any other components.

The server may further comprise an input unit 65. The input unit 65 may be configured to receive input numeric or character information and to generate a keyboard, mouse, joystick, optical or trackball signal input relating to user settings and function control. Specifically, in certain embodiments, input unit 65 may include a touch-sensitive surface and other input device. A touch sensitive surface, which may also be referred to as a touchscreen or touch panel, is a user's touch action on or near the touch sensitive surface (eg, on or near a touch sensitive surface using an accessory such as a finger or stylus or any suitable object). User's motion) and drive the corresponding connection device according to a predetermined program. Optionally, the touch sensitive surface may comprise two parts: a touch detection device and a touch controller. The touch detection device detects a touch position of the user, detects a signal generated by the touch operation, and transfers the signal to the touch controller. The touch controller receives touch information from the touch detection device, converts the touch information into touch point coordinates, and transmits the touch point coordinates to the processor 61. In addition, the touch controller may receive and execute a command transmitted from the processor 61. Additionally, the touch sensitive surface can be implemented in a plurality of types, such as resistive type, capacitive type, infrared type and surface acoustic wave type. In addition to the touch sensitive surface, input unit 65 may further include other input devices. Specifically, other input devices may include, but are not limited to, one or more of a physical keyboard, function keys (eg, volume control keys or power on / off keys), trackball, mouse, or joystick.

The server may further comprise a display unit 66. The display unit 66 may be configured to display the information input by the user or the information provided to the user and the graphical user interfaces of the server. The graphical user interfaces may each include an image, text, icon, video or any combination thereof. The display unit 66 may include a display panel. Optionally, the display panel may be configured in the form of a liquid crystal display (LCD), an organic light emitting diode (OLED), or the like. Also, the touch sensitive surface can cover the display panel. After detecting a touch action on or near the touch sensitive surface, the touch sensitive surface communicates the touch action to the processor 61 to determine the type of touch event, and then the processor 61 according to the type of touch event. Provide a corresponding visual output on the display panel. Although in FIG. 6, the touch sensitive surface and display panel are used as two separate components to implement input and output functions, in some embodiments, the touch sensitive surface and display panel are integrated to implement input and output functions. Can be.

Although not shown, the server may further include a camera, a Bluetooth module, and the like. Details are not described again here. Specifically, in the present embodiment, the processor 61 of the server may load executable files corresponding to the processes of the one or more application programs into the memory 62 according to the following instructions. The processor 61 executes application programs stored in the memory 62 to implement various functions:

Obtaining an instant messaging message sent by the user, the instant messaging message carrying a user identifier of the user; Detecting whether the instant messaging message carries an emoticon; Generating recommendation information according to the emoticon and the user identifier when the instant messaging message carries the emoticon; And pushing the recommendation information to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information.

Reference is made to the foregoing embodiments for specific implementations of the foregoing operations, and details are not described herein again.

From the foregoing, according to the server provided in this embodiment, an instant messaging message sent by the user is obtained, the instant messaging message carries a user identifier of the user, and whether the instant messaging message carries an emoticon is detected and When the instant messaging message carries an emoticon, the recommendation information is generated according to the user identifier and the emoticon, and the recommendation information is pushed to the terminal corresponding to the user identifier so that the user writes a comment according to the recommendation information. In this way, the commenting channel can be pushed automatically in response to the user's sending an emoticon, thus resulting in a quick, direct, high commenting efficiency.

Those skilled in the art can understand that some or all of the steps of the methods of the above-described embodiments may be implemented by a program instructing relevant hardware. The program may be stored in a computer readable storage medium. Storage media may include: read only memory (ROM), random access memory (RAM), magnetic disks, optical disks, and the like.

Correspondingly, an embodiment of the present invention further provides a computer storage medium for storing a computer program, which is used to perform the information pushing method of embodiments of the present invention.

Information pushing methods, devices and systems and computer storage media provided in embodiments of the present invention have been described in detail above. Although the principles and implementations of the invention have been described herein using specific examples, the description of the foregoing embodiments is merely for aiding in understanding the methods of the present disclosure and the core concepts thereof. On the other hand, those skilled in the art may implement modifications to the specific implementations and application scope in accordance with the concepts of the present disclosure. In conclusion, the content of this specification should not be construed as a limitation on the present disclosure.

Claims (14)

As an information pushing method,
Obtaining an instant messaging message sent by the user, the instant messaging message carrying a user identifier of the user;
Detecting whether the instant messaging message carries an emoticon;
Generating recommendation information according to the emoticon and the user identifier when the instant messaging message carries an emoticon; And
Pushing the recommendation information to a terminal corresponding to the user identifier such that the user writes a comment according to the recommendation information.
Information pushing method comprising a. The method of claim 1,
The generating of the recommendation information according to the emoticon and the user identifier may include:
Retrieving a preset group of images associated with the emoticon;
Acquiring a cumulative amount of transmission times of the user transmitting one or more emoticons belonging to the preset image group according to the user identifier; And
Generating the recommendation information according to the cumulative amount of the transmission times;
Information pushing method comprising a. The method of claim 2,
Generating the recommendation information according to the cumulative amount of the transmission number,
Determining whether the cumulative amount of the number of transmissions satisfies a first preset condition; And
If so, generating the recommendation information; or
Otherwise, determining whether the cumulative amount of the transmission times satisfies a second preset condition, and generating the recommendation information when the cumulative amount of the transmission times satisfies the second preset condition.
Information pushing method comprising a. The method of claim 2,
The recommendation information is an operation interface, the operation interface includes a preset interface, and after the operation interface is pushed to the terminal corresponding to the user identifier, the information pushing method is:
Receiving operation information of the user for the preset interface;
Retrieving a predetermined operation command corresponding to the operation information according to the operation information; And
Executing the predetermined operation command
Information pushing method further comprising. The method of claim 4, wherein
When the preset operation command instructs to transmit the red envelope, executing the preset operation command may include:
Retrieving a preset association interface according to the emoticon, wherein the preset association interface comprises an interface for transmitting the red envelope; And
Pushing the preset associated interface to the terminal such that the user sends the red envelope to the preset group of images via an interface for sending the red envelope;
Information pushing method comprising a. The method of claim 5,
After executing the predetermined operation command, the information pushing method further includes: resetting the accumulation amount of the transmission times to zero and restarting accumulation of the amount of the transmission times after a preset time period. Pushing method. An information pushing device,
A memory, a processor, and one or more functional modules stored in the memory and executable on the processor,
The functional modules in the memory,
An acquisition module, configured to obtain an instant messaging message sent by a user, wherein the instant messaging message carries a user identifier of the user;
A detection module, configured to detect whether the instant messaging message carries an emoticon;
A generating module, configured to generate recommendation information according to the emoticon and the user identifier when the instant messaging message carries the emoticon; And
A push module configured to push the recommendation information to a terminal corresponding to the user identifier such that the user writes a comment according to the recommendation information
Information pushing device comprising a. The method of claim 7, wherein
The generation module,
A search submodule, configured to search for a corresponding preset image group according to the emoticon;
An acquiring submodule, configured to acquire a cumulative amount of transmission times of the user for the emoticon of the preset image group according to the user identifier; And
A generating submodule, configured to generate the recommendation information according to the cumulative amount of the transmission times
Information pushing device comprising a. The method of claim 8,
The generating submodule,
Determine whether the cumulative amount of the number of transmissions satisfies a first preset condition;
If so, generate the recommendation information; or
Otherwise, determine whether the cumulative amount of the transmission times satisfies a second preset condition, and generate the recommendation information if the cumulative amount of the transmission times satisfies a second preset condition.
Further configured information pushing device. The method of claim 8,
The recommendation information is an operation interface, the operation interface includes a preset interface,
The information pushing device,
A receiving module, configured to receive operation information of the user for the preset interface after the push module pushes the operation interface to the terminal corresponding to the user identifier;
A search module, configured to search for a preset operation command corresponding to the operation information according to the operation information; And
An execution module configured to execute the preset operation instruction
Information pushing device further comprising. The method of claim 10,
When the preset operation command instructs to transmit the red envelope, the execution module,
Retrieve a corresponding preset association interface according to the emoticon, wherein the preset association interface comprises an interface for sending a red envelope;
Push the preset association interface to the terminal to cause the user to send the red envelope to the preset group of images via an interface for sending the red envelope;
Further configured information pushing device. The method of claim 11,
The information pushing device further includes a counting module, wherein the counting module sets the cumulative amount of the transmission times to zero after the execution module executes the preset operation command and restarts the count after a preset time period. And an information pushing device configured to. An information pushing system,
The information pushing system comprises an information pushing device according to any one of claims 7 to 12. As a computer storage medium,
The computer storage medium stores computer executable instructions, and the computer executable instructions are used for performing the method of information pushing according to any one of claims 1 to 6.

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