KR102023999B1 - Method and apparatus for generating web pages - Google Patents

Abstract

The present application discloses a method and apparatus for generating a web page. One specific embodiment of the method comprises the steps of: receiving a search request including a search keyword sent by a client; Obtaining a set of information to be pushed corresponding to the search keyword; Determining an association type between the search keyword and the predetermined keyword set; Determining a push position of each information to be pushed in the obtained information set to push based on the type of association between the search keyword and the predetermined keyword set; And generating a new web page by setting each information to be pushed to the web page according to the determined push position. This embodiment improves the efficiency of information push.

Description

METHOD AND APPARATUS FOR GENERATING WEB PAGES}

The present application relates to the field of computer technology, and more particularly to the field of Internet technology, and more particularly to a method and apparatus for generating a web page.

Information push, also called "network broadcast", is a technique that reduces information overload by pushing information required by a user on the Internet through certain technical standards or protocols. Information push techniques can push information to the user, reducing the time the user spends searching on the Internet.

However, the existing information pushing platform provides only a push method for the brand word, that is, pushes the push information related to the brand to the user only when the user searches for the brand word, and the user pushes the word around the brand word. If searched, it cannot be accurately identified, which reduces the efficiency of information push.

The present application is to provide a method and apparatus for generating an improved web page to solve the technical problem raised in the above-mentioned background.

In a first aspect, the present application provides a method for generating a web page, the method comprising: receiving a search request including a search keyword sent by a client; Obtaining a set of information to be pushed corresponding to the search keyword; Determining an association type between the search keyword and the predetermined keyword set; Determining a push position of each information to be pushed in the obtained information set to push based on the type of association between the search keyword and the predetermined keyword set; And generating a new web page by setting each piece of information to be pushed on the web page according to the determined push position.

In some embodiments, obtaining a set of information to be pushed corresponding to the search keyword may include: pushing to correspond to the search keyword from a general-purpose information database to push and a predetermined information database to push corresponding to the predetermined keyword. And obtaining an information set.

In some embodiments, the predetermined keyword set includes a predetermined keyword and a corresponding word around the predetermined keyword, and the determining of the type of association between the search keyword and the predetermined keyword set is based on a result of the semantic analysis of the search keyword. Determining a matching relationship between the search keyword and the predetermined keyword and words surrounding the predetermined keyword; And determining an association type between the search keyword and the predetermined keyword set based on the determined matching relationship.

In some embodiments, the affinity type includes a first affinity type and a second affinity type, and based on the determined matching relationship, determining the affinity type between the search keyword and the predetermined set of keywords, When the matching degree between the search keyword and the predetermined keyword is greater than the first predetermined threshold or when the matching degree between the search keyword and the word around the predetermined keyword is greater than the second predetermined threshold, the first type is associated with an association type between the search keyword and the predetermined keyword set. Determining the relationship type; And when the matching degree of the search keyword and the predetermined keyword is not greater than the first predetermined threshold and the matching degree of the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold, an association type between the search keyword and the predetermined keyword set is determined. And determining the two association types.

In some embodiments, the affinity type includes a first affinity type and a second affinity type, wherein a predetermined keyword in the predetermined keyword set includes a plurality of predetermined keywords, and based on the determined matching relationship, the search keyword And determining the type of association between the predetermined keyword set, the matching degree of only one predetermined keyword of the search keyword and the predetermined keyword set is greater than the first predetermined threshold, or around the predetermined keyword of the search keyword and only one predetermined keyword. If the degree of matching of words is greater than the second predetermined threshold, determining an association type between the search keyword and the predetermined keyword set as the first association type; And when the matching degree of at least two predetermined keywords among the search keyword and the predetermined keyword set is greater than the first predetermined threshold, determining an association type between the search keyword and the predetermined keyword set as the second association type. If neither the matching degree of the search keyword and the predetermined keyword is greater than the first predetermined threshold, and the matching degree of the search keyword and the words surrounding the predetermined keyword is not greater than the second predetermined threshold, the association type between the search keyword and the predetermined keyword set is removed. Determining a second association type; And the search keyword and the predetermined keyword set when both the matching degree of the search keyword and the predetermined keyword are not greater than the first predetermined threshold and the matching degree of the search keyword and the words around the predetermined keyword of the at least two predetermined keywords are both greater than the second predetermined threshold. And determining the association type between the second association type.

In some embodiments, the set of information to be pushed comprises a first set of information to be pushed obtained from a general purpose database to push and a second set of information to be pushed obtained from a predetermined information database to push; Determining the push position of each information to be pushed in the acquired information set to be pushed based on the association type between the search keyword and the predetermined keyword set, when the association type is the first association type, 2 Arrange all the information to be pushed in the information set to be pushed in front of all the information to be pushed in the first information set to push, and for each of the first and second information sets to push. For information, each information to push and search Determining a push order of each information to be pushed in the first set of information to be pushed and the second set of information to be pushed based on the degree of matching of the data; And when the association type is the second association type, for each piece of information to be pushed in the first set of information to be pushed and the second set of information to be pushed, based on the degree of matching between the information to be pushed and the search keyword. And determining a push order of information to be pushed, and setting each push information to a web page according to the determined push position to generate a new web page. And setting each information to be pushed to a corresponding push position of the web page to generate a new web page.

In some embodiments, the set of information to be pushed comprises a first set of information to be pushed obtained from a general purpose database to push and a second set of information to be pushed obtained from a predetermined information database to push; Determining the push position of each information to be pushed in the acquired information set to be pushed based on the association type between the search keyword and the predetermined keyword set, when the association type is the first association type, 2 set the push position of all the information to be pushed in the information set to be pushed to the first predetermined position of the web page, and push the push position of all the information to be pushed in the first set of information to be pushed to the first predetermined position of the web page Set to a position other than the position, the first set of information to be pushed and the second For each piece of information to be pushed in the information set to be pushed, the push of each piece of information to be pushed on a position other than the first predetermined position and the first predetermined position, based on the degree of matching between the information to be pushed and the search keyword, respectively. Determining the order; And when the association type is the second association type, for each piece of information to be pushed in the first set of information to be pushed and the second set of information to be pushed, based on the degree of matching between the information to be pushed and the search keyword. And determining a push order of information to be pushed, and setting each push information to a web page according to the determined push position to generate a new web page. And setting each information to be pushed to a corresponding push position of the web page to generate a new web page.

In some embodiments, the step of obtaining a set of information to be pushed corresponding to the search keyword from the general-purpose information database to be pushed and the predetermined information database to be pushed corresponding to the predetermined keyword may include: Obtaining all or a first predetermined quantity of information to be pushed corresponding to the search keyword from the user; Selecting a second predetermined quantity of information to be pushed according to a matching degree when the quantity of information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than the second predetermined quantity; And acquiring the remaining information to be pushed from the general-purpose information database to be pushed if the quantity of information to be pushed obtained from the predetermined information database to be pushed is smaller than the second predetermined amount.

In some embodiments, the step of obtaining a set of information to be pushed corresponding to the search keyword from the general-purpose information database to be pushed and the predetermined information database to be pushed corresponding to the predetermined keyword may include: Obtaining a quantity of information corresponding to the search keyword and suitable for the first predetermined position or information to be pushed from the first predetermined quantity; Selecting a second predetermined quantity of information to be pushed according to a matching degree when the quantity of information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than the second predetermined quantity; And when the quantity of information to be pushed obtained from the predetermined information database to be pushed is smaller than the second predetermined quantity, obtaining remaining information to be pushed from the general-purpose information database to be pushed.

In some embodiments, words surrounding a predetermined keyword include words surrounding a predetermined keyword generated based on the predetermined keyword and a given service related to the predetermined keyword; And / or words surrounding a predetermined keyword generated based on the predetermined keyword and a predetermined product associated with the predetermined keyword.

In a second aspect, the present application provides an apparatus for generating a web page, the apparatus comprising: a receiving unit, configured to receive a search request including a search keyword sent by a client; An obtaining unit, configured to obtain a set of information to be pushed corresponding to the search keyword; An association type determination unit, configured to determine an association type between the search keyword and the predetermined keyword set; A push position determining unit, configured to determine a push position of each information to be pushed in the obtained information to be pushed set based on an association type between the search keyword and the predetermined keyword set; And a web page generating unit configured to set each piece of information to be pushed on the web page according to the determined push position to generate a new web page.

In some embodiments, the obtaining unit is configured to obtain a set of information to be pushed corresponding to the search keyword from a general-purpose information database to push and a predetermined information database to push corresponding to the predetermined keyword.

In some embodiments, the predetermined keyword set includes a predetermined keyword and a corresponding keyword around the predetermined keyword, and the association type determination unit is based on a result of analyzing the meaning of the search keyword, and the search keyword and the predetermined keyword and the word around the predetermined keyword. A matching relationship determination module, configured to determine a matching relationship between the two; And an association type determination module configured to determine an association type between the search keyword and the predetermined keyword set based on the determined matching relationship.

In some embodiments, the affinity type includes a first affinity type and a second affinity type, and the affinity type determining module is configured to match the search keyword and the predetermined keyword to be greater than or equal to the first predetermined threshold. If the matching degree of the words around the predetermined keyword is greater than the second predetermined threshold, the association type between the search keyword and the predetermined keyword set is determined as the first association type, and the matching degree of the search keyword and the predetermined keyword is the first predetermined threshold value. And if the matching degree of the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold, the association type between the search keyword and the predetermined keyword set is determined as the second association type.

In some embodiments, the affinity type comprises a first affinity type and a second affinity type, wherein a predetermined keyword in the set of predetermined keywords includes a plurality of predetermined keywords, and the affinity type determining module is configured to include search keywords The search keyword and the predetermined keyword when the matching degree of only one predetermined keyword of the predetermined keyword set is larger than the first predetermined threshold or the matching degree between the search keyword and the word around the predetermined keyword of the only one predetermined keyword is larger than the second predetermined threshold. An association between the search keyword and the predetermined keyword set when the association type between the set is determined as the first association type and both the matching degree of the search keyword and the at least two predetermined keywords in the predetermined keyword set are greater than the first predetermined threshold The relationship type is determined as the second association type, and the matching degree between the search keyword and the predetermined keyword is both the first predetermined threshold If not greater than and the matching degree of the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold, the association type between the search keyword and the predetermined keyword set is determined as the second association type, and the If all of the matching degrees are not greater than the first predetermined threshold, and the matching degree of the search keyword and the words surrounding the predetermined keywords of the at least two predetermined keywords are both greater than the second predetermined threshold, the association type between the search keyword and the predetermined keyword set is determined. It is configured to establish the association type.

In some embodiments, the set of information to be pushed comprises a first set of information to be pushed obtained from a general purpose database to push and a second set of information to be pushed obtained from a predetermined information database to push; If the association type is the first association type, the push positioning unit arranges all the information to be pushed in the second information set to push in front of all the information to push in the first information set to push, For each piece of information to be pushed in the information set to be pushed and the information set to be pushed, the first information set to be pushed and the second push to be pushed based on the degree of matching between the information to be pushed and the search keyword. The push sequence of the information to be pushed in the information set If the association type is the second association type, for each of the information to be pushed in the first information set to be pushed and the second information set to be pushed, based on the matching degree of each information to be pushed and the search keyword The web page generating unit is configured to set the information to be pushed to the corresponding push position of the web page according to the determined push order to generate a new web page. It is composed.

In some embodiments, the set of information to be pushed comprises a first set of information to be pushed obtained from a general purpose database to push and a second set of information to be pushed obtained from a predetermined information database to push; If the association type is the first association type, the push position determining unit sets the push position of all the information to be pushed in the second set of information to be pushed to the first predetermined position of the web page, Set the push position of all the information to be pushed in the information set to be other than the first predetermined position of the web page, and for each piece of information to be pushed in the first set of information to be pushed and the second set of information to be pushed. The first predetermined position is based on a degree of matching between the information to be pushed and the search keyword. And determine a push order of information to be pushed on a position other than the first predetermined position, and when the association type is the second association type, each of the first set of information to be pushed and the second set of information to be pushed. For the information to be pushed, based on the degree of matching of the information to be pushed with the search keyword, the pushing order of each information to be pushed is determined, and the web page generating unit is configured to push each push according to the determined push order. It is configured to create a new web page by setting the desired information in the corresponding push position of the web page.

In some embodiments, the acquiring unit acquires all or a first predetermined quantity of information to be pushed corresponding to the search keyword from the predetermined information database to be pushed, and obtains the pushed information obtained from the information database to be pushed If the quantity of information to be made is equal to or larger than the second predetermined quantity, the second predetermined quantity of information to be pushed is selected according to the degree of matching, and the quantity of information to be pushed obtained from the predetermined information to be pushed database is set. 2, if less than a predetermined quantity, it is configured to obtain the remaining information to be pushed from the general-purpose information database to be pushed.

In some embodiments, the acquiring unit acquires information to be pushed in a predetermined quantity or first predetermined quantity of information corresponding to a search keyword from a predetermined information database to be pushed and suitable for the first predetermined position, and the predetermined information to be pushed. If the quantity of information to be pushed obtained from the database is equal to or larger than the second predetermined quantity, the second predetermined quantity of information to be pushed is selected according to the degree of matching, and the pushing information obtained from the predetermined database to be pushed is selected. When the quantity of the information to be smaller than the second predetermined quantity, it is configured to obtain the remaining information to push from the general-purpose information database to push.

In some embodiments, words surrounding a predetermined keyword include words surrounding a predetermined keyword generated based on the predetermined keyword and a given service related to the predetermined keyword; And / or a word around a predetermined keyword generated based on the predetermined keyword and a predetermined product related to the predetermined keyword.

In a third aspect, the present application provides a web page server, the web page server comprising the apparatus of the second aspect.

In a fourth aspect, the present application provides a device, the device comprising: one or a plurality of processors; And a storage device for storing one or more programs, wherein when the one or more programs are executed by one or more processors, cause the one or more processors to execute a method of generating a web page. .

The method and apparatus for generating a web page provided by the present application may first obtain an information set to be pushed corresponding to the corresponding search keyword based on the search keyword in the search request, and then associate the search keyword with a predetermined keyword set. Based on the relationship type, determine the push position of each piece of information to be pushed in the acquired set of information to be pushed, and finally, set each piece of information to be pushed on the web page according to the determined push position and set up a new web page. Create As a result, even when the user searches for the surrounding words of the brand word, the efficiency of information push can be improved by accurately identifying the user.

Other features, objects, and advantages of the present invention will become more apparent from the following detailed description of non-limiting embodiments, which proceeds with reference to the accompanying drawings.
1 is an exemplary system structure diagram to which the present application may be applied.
2 is a flowchart of one embodiment of a method for generating a web page according to the present application.
3A is a flowchart illustrating an example of determining a push position of each information to be pushed in the acquired information to be pushed set according to the present application.
3B is a flowchart of another example of determining the push position of each information to be pushed in the acquired information to be pushed set according to the present application.
Figure 4 is an exemplary view of one application of the method for generating a web page according to the present application.
5A illustrates a flow diagram of an improved example of obtaining a set of information to push corresponding to a search keyword.
5B shows a flowchart of another improved example of obtaining a set of information to be pushed corresponding to a search keyword.
6 shows a flow diagram of one improved example of determining the type of association between a search keyword and a set of keywords.
7 is an exemplary configuration diagram of an embodiment of an apparatus for generating a web page according to the present application.
8 shows a structural schematic diagram of a web page server according to the present application.
9 is a structural schematic diagram of a computer system suitable for implementing a server of an embodiment of the present application.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings and embodiments. It is to be understood that the specific embodiments described herein are only intended to illustrate the invention and are not intended to limit the invention. In addition, for the convenience of description, only parts related to the present invention are shown in the drawings.

The embodiments of the present invention and the features of the embodiments may be combined with each other as long as they do not contradict each other. Hereinafter, with reference to the accompanying drawings will be described embodiments of the present invention;

1 illustrates an exemplary system framework 100 to which embodiments of the method and apparatus for generating a web page of the present application may be applied.

As shown in FIG. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. Network 104 is a medium that provides a communication link between terminal devices 101, 102, 103 and server 105. The network 104 may include various types of connections, such as wired, wireless communication links, or fiber optic cables.

The user may interact with the server 105 via the network 104 using the terminal devices 101, 102, 103 to log in to a web site or to receive or send a message. The terminal devices 101, 102, 103 may be equipped with various communication client applications, such as web browser applications, shopping applications, search applications, instant message tools, email clients or social platform software.

The terminal devices 101, 102, and 103 may be various electronic devices including a display screen and support web browsing, and include, but are not limited to, a smartphone, a tablet PC, a laptop computer, a desktop computer, and the like.

The server 105 may be a server capable of providing various services, and may be, for example, a back-end web server providing support for web pages displayed on the terminal devices 101, 102, and 103. The back-end web server may process the data such as the received search request and the like to feed back the processing result (for example, web page data) to the terminal device.

The method for generating a web page provided in the embodiment of the present application is generally executed by the server 105, so that the apparatus for generating the web page is generally installed in the server 105.

The quantity of terminal devices, networks and servers of FIG. 1 is illustrative only and may be provided with any number of terminal devices, networks and servers, depending on the needs of the implementation.

2, FIG. 2 shows a flow 200 of one embodiment of a method of generating a web page according to the present application. The method for generating the web page includes the following steps.

In step 201, a search request sent by the client is received.

In the present embodiment, the electronic device (eg, the server 105 shown in FIG. 1) in which the method of generating the web page is executed is used when the user proceeds to browse the web page through a wired connection or a wireless connection. Receive a search request from the terminal, where the search request may include a search keyword.

In the present embodiment, the electronic device may perform a semantic analysis on the received search request to extract a search keyword input by the user. Here, the search keyword may be complete search information input by the user, information obtained by removing useless information from search information input by the user, or key information extracted from the search information input by the user. For example, if the user enters "XX vehicle insurance calculator", the search keyword may be "XX vehicle insurance calculator", and if the user enters "XX vehicle insurance calculator tool", the electronic device may be set to " And "tool" can be removed to obtain the search keyword "XX car insurance calculator". If the user enters "XX child insurance and YY home insurance", the search keywords can be "XX child insurance" and "YY home insurance", where "XX" and "YY" are brand words of different insurance. Can be.

In step 202, a set of information to be pushed corresponding to a search keyword is obtained.

In the present embodiment, based on the search keyword obtained in step 201, the electronic device may search for a set of information to be pushed corresponding to the search keyword from the information database to be pushed. Here, the information set to push corresponding to the search keyword may include at least one information to push corresponding to the search keyword. For example, if the search keyword is "XX vehicle insurance calculator", the set of information to be pushed corresponding to "XX vehicle insurance calculator" is related to the information to push and "or vehicle insurance calculator" related to "XX". It may include at least one information to be pushed.

Preferably, the information database to be pushed may include a general information database to be pushed and a predetermined information database to be pushed corresponding to a predetermined keyword. Here, the general information database to be pushed is intended to be provided by a general information provider who wants to push without a specific authority (eg, brand zone authority), for example, an information provider who wants to push a brand zone authority that has not purchased it. Save the information. The predetermined information database to be pushed stores predetermined information to be pushed corresponding to a predetermined keyword provided by a specific information provider to be pushed having a specific authority (eg, brand zone authority). In this case, the electronic device may acquire the information set to be pushed corresponding to the search keyword from the general-purpose information database to be pushed and the predetermined information database to be pushed corresponding to the predetermined keyword. The information set to be pushed is a first set of information to be pushed consisting of information to be pushed obtained from a general information database to be pushed and a second push to be made up of information to be pushed obtained from a predetermined information database to push It may include a set of information.

In step 203, the type of association between the search keyword and the predetermined keyword set is determined.

In this embodiment, based on the search keyword obtained in step 201, the electronic device analyzes the search keyword and the predetermined keyword set, and according to the analysis result, an association type between the search keyword and the predetermined keyword set. Can be obtained. Here, the predetermined keyword set may include a predetermined keyword, and the predetermined keyword may be a brand word.

In the present embodiment, when the analysis result is different, the association type between the search keyword and the predetermined keyword may also be different. In one example of the present application, the association type may include a strong association type (ie, the first association type of the present application) and a weak association type (ie, the second association type of the present application). . For example, if the analysis results show a relatively high degree of matching between the search keyword and the given keyword set, then the type of association between the search keyword and the given keyword set may be viewed as a strong association type. An association type between a keyword and a predetermined keyword set may be regarded as a weak association type.

In some selectable implementations of this embodiment, the predetermined keyword set may include a predetermined keyword and words around the predetermined keyword. The word around the predetermined keyword may be a keyword associated with the predetermined keyword, for example, a keyword related to the predetermined keyword set by an information provider to be pushed with brand zone authority. In some selectable implementations of this embodiment, the words surrounding the predetermined keyword are words surrounding the predetermined keyword generated based on the predetermined keyword and the predetermined service related to the predetermined keyword, and / or the predetermined keyword and the predetermined product related to the predetermined keyword. It may include a word around a predetermined keyword generated based on. For example, if the predetermined keyword is "XX", the word around the predetermined keyword may be "XX vehicle insurance calculator", where "vehicle insurance calculator" is a product related to "XX".

In this case, the electronic device first determines a matching relationship between the search keyword and the predetermined keyword and the word around the predetermined keyword based on the result of the semantic analysis of the search keyword, and then, based on the determined matching relationship, the search keyword and the predetermined keyword The type of association between sets can be determined. For example, the electronic device first performs a letter-by-letter matching on a search keyword, a predetermined keyword, and a word around a predetermined keyword, and then, when the search keyword includes a predetermined keyword and is identical to a word around one corresponding predetermined keyword. In addition, it is determined that the matching degree between the search keyword and the predetermined keyword and the word around the predetermined keyword is relatively high, that is, the association type between the search keyword and the predetermined keyword set is determined to be a strong association type. Otherwise, it is determined that the matching degree between the search keyword and the predetermined keyword and the word around the predetermined keyword is relatively low, that is, the association type between the search keyword and the predetermined keyword set is a weak association type.

In step 204, the push position of each information to be pushed in the obtained information to be pushed set is determined based on the association type between the search keyword and the predetermined keyword set.

In this embodiment, based on the information set to be pushed corresponding to the search keyword obtained in step 202 and the type of association between the search keyword obtained in step 203 and the predetermined keyword set, the electronic device acquires. The push position of each piece of information to be pushed in the set of information to be pushed can be determined.

In the present embodiment, when the association type between the search keyword and the predetermined keyword set is different, the push positions of the information to be pushed in the obtained information set to push may also be different.

For example, as shown in Fig. 3A, if the association type between the search keyword and the predetermined keyword set is a strong association type, step 311a and step 312a are continued. As shown in step 311a, the electronic device acquires a first push obtained from a general-purpose information database to push all of the information to be pushed in a second set of information to be pushed obtained from a predetermined information database to be pushed. It can be arranged in front of all the information to be pushed in the set of information to be pushed, and as shown in step 312a, the electronic device, each of the information set to push in the first set of information to push and the second set of information to push For, based on the matching degree of each information to be pushed with the search keyword, the push order of each information to be pushed in the first information set to push and the second information set to push may be determined. If the association type between the search keyword and the predetermined keyword set is a weak association type, step 321a is continued. As shown in step 321a, the electronic device is based on the degree of matching of the information to be pushed with the search keyword for each information to be pushed in the information set to be pushed and the second information set to push. As a result, the push order of information to be pushed can be determined.

As another example, as shown in Fig. 3B, if the association type between the search keyword and the predetermined keyword set is a strong association type, step 311b and step 312b are continued. As shown in step 311b, the electronic device sets the push position of all the information to be pushed in the second set of information to be pushed obtained from the information database to be pushed to the first predetermined position of the web page. The push position of all the information to be pushed in the first set of information to be pushed obtained from the general-purpose information database to be pushed may be set to a position other than the first predetermined position of the web page, as shown in step 312b. Similarly, the electronic device, based on the degree of matching of the information to be pushed with the search keyword, for each piece of information to be pushed in the first set of information to be pushed and the second set of information to be pushed, The pushing order of the information to be pushed on the positions other than the first predetermined position can be determined. If the association type between the search keyword and the predetermined keyword set is a weak association type, step 321b is continued. As shown in step 321b, the electronic device, based on the degree of matching of the information to be pushed with the search keyword, for each of the information to be pushed in the information set to be pushed and the second information set to push, As a result, the push order of information to be pushed can be determined. Here, the first predetermined position may be a relatively prominent position on the web page. For example, the first predetermined position may be the first position of the web page or the central position of the web page. It is not limited.

In step 205, information to be pushed is set on the web page according to the determined push position to generate a new web page.

In the present embodiment, based on the push position of each piece of information to be pushed obtained in step 204, the electronic device selects each piece of information to be pushed according to the push position of each piece of information to be pushed to the corresponding position of the web page. You can create a new web page by setting corresponding to.

In the example of determining the push position of each information to be pushed in the acquired information to be pushed set shown in Fig. 3A, the new web is set by setting each pushed information on the web page according to the push position determined. Generating the page may be to generate a new web page by setting each information to be pushed to the corresponding push position of the web page according to the determined push order.

In the example of determining the push position of each information to be pushed in the obtained information to be pushed set shown in FIG. 3B, the new web is set by setting each push information on a web page according to the determined push position. Generating the page may be to generate a new web page by setting each information to be pushed to the corresponding push position of the web page according to the determined push order.

Next, referring to FIG. 4, FIG. 4 is an exemplary view of an application scene of a method of generating a web page according to the present embodiment. In the application scene of Figure 4, the user first enters "XX vehicle insurance calculator" in the input window, clicks the search button to initiate a search request, and then the web page server performs a semantic analysis on the search request. Proceed to obtain a search keyword "XX vehicle insurance calculator", and then the web page server may obtain a set of information to push corresponding to "XX vehicle insurance calculator", where the acquired push to The information set may include information to be pushed corresponding to "XX", "YY" and "ZZ", "XX", "YY" and "ZZ" may be different insurance brand words, and "YY" And the product of "ZZ" includes a vehicle insurance calculator. The web page server may then establish an association type between the "XX vehicle insurance calculator" and a predetermined set of keywords, and finally, the web page server may be based on the established association type, "XX", "YY". And push information corresponding to “ZZ” are sequentially set on the web page in the order from the top to the bottom to generate a new web page. When the user browses a new web page, as shown in Fig. 4, push information is displayed.

According to the method provided in the above-described embodiment of the present application, first, an information set to be pushed corresponding to the corresponding search keyword is obtained based on the search keyword in the search request, and then the correlation between the search keyword and the predetermined keyword set is obtained. Based on the type, determine the push position of each piece of information to be pushed in the acquired set of information to be pushed, and finally, set each piece of information to be pushed on the web page according to the determined push position to create a new web page. Create Thus, even when the user searches for the surrounding words of the brand word, the efficiency of information push can be improved by performing accurate identification.

Preferably, in another embodiment of the method for generating a web page according to the present application, the step of acquiring a set of information to be pushed corresponding to the search keyword in FIG. 2 (that is, step 202) may be improved. .

5A illustrates a flow diagram of an improved example of obtaining a set of information to push corresponding to a search keyword. As shown in FIG. 5A, in step 511a, the electronic device may acquire all or first predetermined quantities of information to be pushed corresponding to the search keyword from the predetermined database to be pushed. Next, in step 512a, it is determined whether the quantity of information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than the second predetermined quantity. Subsequently, in step 513a, if the quantity of information to be pushed obtained from the information database to be pushed is equal to or larger than the second predetermined amount, the electronic device is to push the second predetermined amount according to the matching degree. Information can be selected, and in step 523a, if the quantity of information to be pushed obtained from the information database to be pushed is smaller than the second predetermined quantity, the electronic device pushes the remaining push from the general-purpose information database to push Information to be obtained can be obtained. Here, since the second predetermined quantity may be the quantity of all the information to be pushed to the web page, all the information to push in the set of information to push corresponding to the obtained search keyword is finally set on the web page. In addition, by enabling the user to browse the information to be pushed corresponding to enough search keywords in one search request, the user's search time is reduced and the search efficiency is improved.

5B shows a flowchart of another improved example of obtaining a set of information to be pushed corresponding to a search keyword. As shown in Fig. 5B, in step 511b, the electronic device acquires the quantity of information to be pushed or the quantity of the first predetermined quantity corresponding to the search keyword from the predetermined information database to be pushed and suitable for the first predetermined position. Can be. Next, in step 512b, it is determined whether the quantity of information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than the second predetermined quantity. Next, in step 513b, if the quantity of information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than the second predetermined quantity, the electronic device attempts to push the second predetermined quantity according to the matching degree. Information can be selected, and in step 523b, if the quantity of information to be pushed obtained from the predetermined information database to be pushed is smaller than the second predetermined quantity, the electronic device can set the remaining information from the general-purpose information database to be pushed. Information to be pushed can be obtained. Here, since the second predetermined quantity may be the quantity of all the information to be pushed to the web page, all the information to push in the set of information to push corresponding to the obtained search keyword is finally set on the web page. In addition, by enabling the user to browse the information to be pushed corresponding to enough search keywords in one search request, the user's search time is reduced and the search efficiency is improved.

In the example shown in Figs. 5A and 5B, the electronic device only acquires a certain amount of information to be pushed suitable for the web page to push, but does not acquire all the information to push corresponding to the search keyword. . Here, the example shown in Fig. 5A corresponds to the push position determination method shown in Fig. 3A described above, and the example shown in Fig. 5B corresponds to the push position determination method shown in Fig. 3B described above.

Further, preferably, in another embodiment of the method for generating a web page according to the present application, for determining the type of association (ie, step 203) between the search keyword and the predetermined keyword set in FIG. The following improvements can also be made.

6 shows a flow diagram of one improved example of determining the type of association between a search keyword and a set of keywords.

As shown in Fig. 6, in step 601, it is determined whether a plurality of predetermined keywords are included in a predetermined keyword set. If multiple predetermined keywords are included, the process proceeds to step 602. If multiple predetermined keywords are not included, the process proceeds to step 603.

In step 602, it is determined whether the matching degree of the search keyword and the at least two predetermined keywords are both greater than the first predetermined threshold. If the match degree of the search keyword and the at least two predetermined keywords are both greater than the first predetermined threshold, the process proceeds to step 604. In step 604, the association type between the search keyword and the given keyword set is determined as the second association type (ie, weak association type).

In step 603, it is determined whether the matching degree of the search keyword and the predetermined keyword is greater than the first predetermined threshold. If the match between the search keyword and the predetermined keyword is greater than the first predetermined threshold, the process proceeds to step 605. In step 605, the association type between the search keyword and the predetermined keyword set is determined as the first association type (ie, strong association type).

If the match between the search keyword and the predetermined keyword is not greater than the first predetermined threshold, the process proceeds to step 606. In step 606, it is determined whether the matching degree of the search keyword and the word around the predetermined keyword is greater than the second predetermined threshold. If the match between the search keyword and the word around the predetermined keyword is greater than the second predetermined threshold, the process proceeds to step 605. If the match between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold, the process proceeds to step 604.

If neither the matching degree of the search keyword and the at least two predetermined keywords is greater than the first predetermined threshold, the process proceeds to step 607. In step 607, it is determined whether the matching degree of the search keyword and one of the predetermined keywords is greater than the first predetermined threshold. If the match between the search keyword and one of the predetermined keywords is greater than the first predetermined threshold, the process proceeds to step 605; otherwise, to step 608.

If neither the matching degree of the search keyword and all the predetermined keywords is greater than the first predetermined threshold, the process proceeds to step 608. In step 608, it is determined whether the matching degree of the search keyword and the words surrounding the predetermined keyword of only one predetermined keyword is greater than the second predetermined threshold. If the match between the search keyword and the word around the predetermined keyword of only one predetermined keyword is greater than the second predetermined threshold, the process proceeds to step 605. When the matching degree between the search keyword and the word around the predetermined keyword of the at least two predetermined keywords is not greater than the second predetermined threshold or when the matching degree between the search keyword and the word around the predetermined keyword of the at least two predetermined keywords is greater than the second predetermined threshold, The process proceeds to step 604.

It should be noted that the first predetermined threshold and the second predetermined threshold during the above-described steps may be preset system default settings, and the present invention is not limited to the specific numerical values thereof.

Preferably, other examples of determining the type of association between the search keyword of the present application and a given keyword set will not include steps 601, 602, 604, 607, and 608 described above. Can be.

Furthermore, referring to FIG. 7, as an implementation of the method shown in each of the above-described drawings, the present application provides an embodiment of an apparatus for generating a web page, and the apparatus embodiment corresponds to the method embodiment shown in FIG. Correspondingly, the device may be specifically applied to various electronic devices.

As shown in Fig. 7, the apparatus 700 for generating a web page in this embodiment includes a receiving unit 701, an acquiring unit 702, an association type determining unit 703, and a push positioning unit 704. And the web page generation unit 705. Here, the receiving unit 701 is configured to receive a search request including a search keyword sent by the client, and the obtaining unit 702 is configured to obtain a set of information to be pushed corresponding to the search keyword, and the association The type determination unit 703 is configured to determine an association type between the search keyword and the predetermined keyword set, and the push position determination unit 704 is based on the acquired push type based on the association type between the search keyword and the predetermined keyword set. And configured to determine a push position of each piece of information to be pushed in the information set to be set, and the web page generating unit 705 sets each piece of information to be pushed on the web page according to the determined push position to generate a new web page. Is configured to.

In the present embodiment, the receiving unit 701 of the web page generating apparatus 700 may receive a search request from a terminal used when a user browses a web page through a wired connection or a wireless connection method. The request may include a search keyword.

In the present embodiment, based on the search keyword acquired by the receiving unit 701, the obtaining unit 702 may search for the information set to be pushed corresponding to the search keyword from the information database to be pushed.

Preferably, the information database to be pushed may include a general information database to be pushed and a predetermined information database to be pushed corresponding to a predetermined keyword. Here, the general information database to be pushed is intended to be provided by a general information provider to push which does not have a specific authority (for example, brand zone authority), for example, an information provider who wants to push not to purchase a brand zone authority. Save the information. The predetermined information database to be pushed stores predetermined information to be pushed corresponding to a predetermined keyword provided by a specific information provider to be pushed having a specific authority (eg, brand zone authority). In this case, the acquiring unit 702 may acquire the information set to be pushed corresponding to the search keyword from the general-purpose information database to be pushed and the predetermined information database to be pushed corresponding to the predetermined keyword. The information set to be pushed is a first set of information to be pushed consisting of information to be pushed obtained from a general information database to be pushed and a second push to be made up of information to be pushed obtained from a predetermined information database to push It may include a set of information.

In the present embodiment, based on the search keyword acquired by the receiving unit 701, the association type determination unit 703 analyzes the search keyword and the predetermined keyword set, and searches the search keyword and the predetermined keyword according to the analysis result. The type of association between the keyword sets can be obtained. Here, the association type may include a strong association type (ie, the first association type in the present application) and a weak association type (ie, the second association type in the present application).

In some selectable implementations of this embodiment, the predetermined keyword set may include a predetermined keyword and words around the predetermined keyword. The word around the predetermined keyword may be a keyword related to the predetermined keyword, for example, a keyword related to the predetermined keyword set by the information provider to be pushed with the brand zone authority. In some selectable implementations of this embodiment, the words surrounding the predetermined keyword are words surrounding the predetermined keyword generated based on the predetermined keyword and the predetermined service related to the predetermined keyword, and / or the predetermined keyword and the predetermined product related to the predetermined keyword. It may include a word around a predetermined keyword generated based on.

In this case, the association type determination unit 703 may include a matching relationship determination module (not shown) and an association type determination module (not shown). First, the matching relationship determination module (not shown) is a search keyword. Based on the semantic analysis result of, the matching relationship between the search keyword and the predetermined keyword and the word around the predetermined keyword may be determined, and then, the association type determination module (not shown) may determine the matching relationship with the keyword based on the determined matching relationship. An association type between a predetermined set of keywords can be determined.

In the present embodiment, the information set to be pushed corresponding to the search keyword obtained by the acquiring unit 702 and the association type between the search keyword acquired by the association type determination unit 703 and the predetermined keyword set are based on. The push position determining unit 704 may determine the push position of each piece of information to be pushed in the obtained set of information to be pushed.

In the present embodiment, when the association type between the search keyword and the predetermined keyword set is different, the push positions of the information to be pushed in the information set to push acquired by the push position determining unit 704 may also be different. have.

For example, when the association type between the search keyword and the predetermined keyword set is a strong association type, the push positioning unit 704 may push all the pushes in the second set of information to be pushed obtained from the information database to be pushed. The information to be pushed can be arranged in front of all the information to be pushed in the first set of information to be pushed from the information database to be pushed, and each of the first set of information to be pushed and the second set of information to be pushed. With respect to the information to be pushed, based on the degree of matching between the information to be pushed and the search keyword, the pushing order of each information to be pushed in the first set of information to be pushed and the second set of information to be pushed is determined. can do. If the association type between the search keyword and the predetermined keyword set is a weak association type, the push position determining unit 704 may, for each piece of information to be pushed in the first set of information to be pushed and the second set of information to be pushed, Based on the degree of matching of each information to be pushed with the search keyword, the push order of each information to be pushed can be determined.

As another example, when the association type between the search keyword and the predetermined keyword set is a strong association type, the push position determining unit 704 may select one of the second information sets to be pushed obtained from the information database to be pushed. Set the push position of all the information to be pushed to the first predetermined position of the web page, and push the push position of all the information to be pushed in the first set of information to be pushed obtained from the general-purpose push database. It is set to a position other than the first predetermined position, and for each of the information to be pushed in the first information set to push and the second information set to push, based on the degree of matching between the information to be pushed and the search keyword, Of each information to be pushed on a first predetermined position and a position other than the first predetermined position The push order can be determined. If the association type between the search keyword and the predetermined keyword set is a weak association type, the push position determining unit 704 may, for each piece of information to be pushed in the first set of information to be pushed and the second set of information to be pushed, Based on the degree of matching of each information to be pushed with the search keyword, the push order of each information to be pushed can be determined. In this embodiment, based on the push position of each information to be pushed obtained by the push position determining unit 704, the web page generation unit 705 is to push each push according to the push position of each information to push. By setting the information corresponding to the corresponding position of the web page, a new web page can be generated.

In the case of the example of determining the push position of each information to be pushed in the information set to be pushed obtained by the push position determination unit 704 of another example described above, the web page generation unit 705 is determined to be pushed. Creating a new web page by setting each piece of information to be pushed on the web page according to the position, means that the web page generating unit 705 pushes each piece of information to be pushed according to the determined push order to the corresponding push position of the web page. It can be set to create a new web page.

Preferably, in other embodiments of the apparatus for generating the web page according to the present application, the function (ie, step 202) of the obtaining unit 702 in FIG. 7 may be further improved.

For example, the acquiring unit 702 may acquire all or the first predetermined quantity of information to be pushed corresponding to the search keyword from the predetermined information database to be pushed, and obtain the information to be pushed from the predetermined information database to push. If the quantity of information to be pushed is equal to or greater than the second predetermined quantity, the second predetermined quantity of information to be pushed is selected according to the degree of matching, and the quantity of information to be pushed obtained from the predetermined database to be pushed If it is smaller than this second predetermined quantity, the remaining information to be pushed can be obtained from the general-purpose information database to be pushed. Here, since the second predetermined quantity may be the quantity of all the information to be pushed to the web page, all the information to push in the set of information to push corresponding to the obtained search keyword is finally set on the web page. In addition, by enabling the user to browse the information to be pushed corresponding to enough search keywords in one search request, the user's search time is reduced and the search efficiency is improved.

As another example, the acquiring unit 702 may acquire a quantity suitable for the first predetermined position or information to be pushed in the first predetermined quantity corresponding to the search keyword from the predetermined information database to be pushed, If the quantity of information to be pushed obtained from the information database to be pushed is equal to or larger than the second predetermined amount, the second predetermined amount of information to be pushed is selected according to the matching degree, and the predetermined information database to be pushed. When the quantity of the information to be pushed obtained from is smaller than the second predetermined quantity, the electronic device may obtain the remaining information to be pushed from the general-purpose information database to be pushed. Here, since the second predetermined quantity may be the quantity of all the information to be pushed to the web page, all the information to push in the set of information to push corresponding to the obtained search keyword is finally set on the web page. In addition, by enabling the user to browse the information to be pushed corresponding to enough search keywords in one search request, the user's search time is reduced and the search efficiency is improved.

Also, in another embodiment of the apparatus for generating a web page according to the present application, the following improvements may be made to the function of the association type determination module (not shown).

For example, when a plurality of predetermined keywords are not included in a predetermined keyword set, the matching degree of the search keyword and the predetermined keyword is greater than the first predetermined threshold or the matching degree of the search keyword and the words around the predetermined keyword is greater than the second predetermined threshold. If large, the association type determination module (not shown) may determine the association type between the search keyword and the predetermined keyword set as the first association type, and the matching degree of the search keyword and the predetermined keyword is greater than the first predetermined threshold. If it is not large and the match between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold, the association type determination module (not shown) converts the association type between the search keyword and the predetermined keyword set as the second association type. I can confirm it.

As another example, when a plurality of predetermined keywords are included in a predetermined keyword set, a matching degree of only one predetermined keyword among the search keyword and the predetermined keyword set is greater than the first predetermined threshold, or when the search keyword and only one predetermined keyword are included. If the matching degree of the words around the predetermined keyword is greater than the second predetermined threshold, the association type determination module (not shown) may determine the association type between the search keyword and the predetermined keyword set as the first association type, and search If the matching degree of the keyword and at least two predetermined keywords of the predetermined keyword set are both greater than the first predetermined threshold, the association type determination module (not shown) may determine the association type between the search keyword and the predetermined keyword set as the second association relationship. And the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold, If the degree of keyword matching words around not more than the second predetermined threshold value, affinity type confirmation module (not shown) it may determine the association between the search keywords and the type of a predetermined set of keywords in a second affinity type. Or, if neither the matching degree of the search keyword and the predetermined keyword is greater than the first predetermined threshold, and the matching degree of the search keyword and the words surrounding the predetermined keyword of the at least two predetermined keywords are both greater than the second predetermined threshold, the association type determination module (Not shown) may determine an association type between the search keyword and the predetermined keyword set as the second association type.

As shown in Figure 8, the present application further provides an embodiment of a web page server. In this embodiment, the web page server 800 may include an apparatus for generating the web page described in the embodiment corresponding to FIG.

9 shows a structural schematic diagram of a computer system 900 suitable for implementing a server of an embodiment of the present application.

As shown in FIG. 9, computer system 900 includes one or multiple processors (eg, only one processor is shown in FIG. 9), which is a memory device 902 from external storage 907. Various suitable operations and processes can be executed by one or a plurality of programs and data loaded in the parenthesis. When the one or more programs are executed by the one or more processors, cause the one or more processors to execute the methods described in the embodiments as described above. The processor 901 and the memory device 902 are connected to each other via a bus 903. An input / output (I / O) interface 904 is also coupled to the bus 903.

A member connected to the I / O interface 904, which includes an input unit 905 including a sensor or the like, an output unit 906 including a virtual reality display device and a speaker, and the like, and a hard driver. A communication unit 908 including an external storage unit 907 and a network interface card such as a wireless wifi network card is included. The communication unit 908 performs communication processing through a network such as the Internet.

In particular, according to an embodiment of the present disclosure, the processes described with reference to the flowchart may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product, the product comprising a computer program tangibly included in a computer readable medium, the computer program comprising program code for executing the method shown in the flowchart. It includes. In such embodiments, the computer program may be downloaded and installed from the network via the communication unit 908 and / or may be installed from the external storage unit 907.

Flow diagrams and block diagrams in the accompanying drawings illustrate implementable system structures, functions, and operations of systems, methods, and computer program products according to embodiments of the present application. In this respect, each of the flowcharts or block diagrams can represent a module, program segment, or portion of code, wherein the module, program segment, or portion of code is one or multiple executions for implementing a defined logic function. Includes possible instructions. In some alternative implementations, it should be noted that the functions noted in the blocks may occur out of the order noted in the accompanying drawings. For example, two blocks displayed sequentially may actually be executed substantially simultaneously, or in some cases in opposite order, depending on the functionality involved. Each block in the block diagrams and / or flowcharts and combinations of blocks in the block diagrams and / or flowcharts may be implemented by a hardware-based dedicated system that performs a defined function or operation, or by a combination of dedicated hardware and computer instructions. It should be noted.

The related units described in the embodiments of the present application may be implemented in the manner of software or in the manner of hardware. The described unit may be installed in a processor, for example, the processor may be described as including a receiving unit, an acquiring unit and an association type determining unit, a push positioning unit and a web page generating unit. Here, the names of these units are in some cases not limited to that unit, for example, the receiving unit may be described as "a unit that receives a search request sent by the client".

In another aspect, the present application further provides a nonvolatile computer storage medium, wherein the nonvolatile computer storage medium is a nonvolatile computer storage medium included in the device in the above-described embodiment, or is present independently and in a terminal device. It may be a non-volatile computer storage medium that is not installed. The non-volatile computer storage medium stores one or more programs, and when the one or more programs are executed by one device, the device receives a search request including a search keyword sent by the client, and the search Obtain a set of information to be pushed corresponding to a keyword, determine an association type between the search keyword and the predetermined keyword set, and obtain the pushed information based on an association type between the search keyword and the predetermined keyword set The push position of each information to be pushed in the set of information is determined, and each push information is set in a web page according to the determined push position to generate a new web page.

The foregoing descriptions are only descriptions of comparatively preferred embodiments of the present application and the technical principles used. The person skilled in the art is not limited to the technical solutions made by the specific combination of the technical features related to the present application, but any combination of the technical features or their equivalent features without departing from the spirit of the present invention. It will be apparent that other technical solutions consisting of, for example, the technical features having similar functions disclosed in the present application but not limited thereto, and technical solutions made by replacing each other, are also included.

Claims (22)

In the method for generating a web page,
Receiving a search request including a search keyword sent by the client;
Obtaining a set of information to be pushed corresponding to the search keyword;
Determining an association type between the search keyword and a predetermined keyword set;
Determining a push position of each information to be pushed in the obtained information set to push based on an association type between the search keyword and the predetermined keyword set; And
Generating new web pages by setting information to be pushed to the web pages according to the determined push positions;
The predetermined keyword set includes a predetermined keyword and a word around a corresponding predetermined keyword.
Determining an association type between the search keyword and a predetermined keyword set,
Determining a matching relationship between the search keyword, the predetermined keyword, and words around the predetermined keyword based on a result of analyzing the meaning of the search keyword; And
Determining an association type between the search keyword and the predetermined keyword set based on the determined matching relationship;
The association type includes a first association type and a second association type,
Determining an association type between the search keyword and the predetermined keyword set based on the determined matching relationship,
An association between the search keyword and the predetermined keyword set when a matching degree between the search keyword and the predetermined keyword is greater than a first predetermined threshold or when a matching degree between the search keyword and a word around the predetermined keyword is greater than a second predetermined threshold. Determining a relationship type as the first association type; And
The search keyword and the predetermined keyword set when the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold and the matching degree between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold. Determining an association type between the second association type;
The information set to be pushed includes a first information set to be pushed obtained from a general information database to be pushed and a second information set to be pushed obtained from a predetermined information database to be pushed,
Determining a push position of each information to be pushed in the obtained information set to push, based on the type of association between the search keyword and the predetermined keyword set,
When the association type is the first association type, all information to be pushed in the second information set to push is arranged in front of all information to be pushed in the first information set to push, and the first push. For each piece of information to be pushed in the information set to be pushed and the second set of information to be pushed, based on the degree of matching between the information to be pushed and the search keyword, the first set of information to be pushed and the second Determining a push order of each information to be pushed in the information set to be pushed; And
When the association type is the second association type, for each information to be pushed in the first information set to push and the second information set to push, matching of each information to be pushed with the search keyword Determining a push order of information to be pushed based on the degree;
Generating a new web page by setting each information to be pushed to the web page according to the determined push position,
Generating a new web page by setting each piece of information to be pushed to a corresponding push position of the web page according to the determined push position. In the method for generating a web page,
Receiving a search request including a search keyword sent by the client;
Obtaining a set of information to be pushed corresponding to the search keyword;
Determining an association type between the search keyword and a predetermined keyword set;
Determining a push position of each information to be pushed in the obtained information set to push based on an association type between the search keyword and the predetermined keyword set; And
Generating new web pages by setting information to be pushed to the web pages according to the determined push positions;
The predetermined keyword set includes a predetermined keyword and a word around a corresponding predetermined keyword.
Determining an association type between the search keyword and a predetermined keyword set,
Determining a matching relationship between the search keyword, the predetermined keyword, and words around the predetermined keyword based on a result of analyzing the meaning of the search keyword; And
Determining an association type between the search keyword and the predetermined keyword set based on the determined matching relationship;
The association type includes a first association type and a second association type,
Determining an association type between the search keyword and the predetermined keyword set based on the determined matching relationship,
An association between the search keyword and the predetermined keyword set when a matching degree between the search keyword and the predetermined keyword is greater than a first predetermined threshold or when a matching degree between the search keyword and a word around the predetermined keyword is greater than a second predetermined threshold. Determining a relationship type as the first association type; And
The search keyword and the predetermined keyword set when the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold and the matching degree between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold. Determining an association type between the second association type;
The information set to push includes a first information set to push obtained from a general information database to push and a second information set obtained from a predetermined information database to push,
Determining a push position of each information to be pushed in the obtained information set to push, based on the type of association between the search keyword and the predetermined keyword set,
When the association type is the first association type, a push position of all information to be pushed in the second information set to push is set to a first predetermined position of a web page, and the first information set to be pushed. Set the push position of all information to be pushed to a position other than the first predetermined position of the web page, and to each information to be pushed in the first set of information to be pushed and the second set of information to be pushed. Determining a push order of information to be pushed on the first predetermined position and a position other than the first predetermined position, based on a degree of matching between the information to be pushed and the search keyword; And
When the association type is the second association type, for each information to be pushed in the first information set to push and the second information set to push, matching of each information to be pushed with the search keyword Determining a push order of information to be pushed based on the degree;
Generating a new web page by setting each information to be pushed to the web page according to the determined push position,
Generating a new web page by setting each piece of information to be pushed to a corresponding push position of the web page according to the determined push order. The method according to claim 1 or 2,
Acquiring a set of information to be pushed corresponding to the search keyword,
Acquiring a set of information to be pushed corresponding to the search keyword from a general-purpose information pushing database and a predetermined pushing information database corresponding to the predetermined keyword; generating a web page, comprising: Way. The method according to claim 1 or 2,
The association type includes a first association type and a second association type, predetermined keywords in the predetermined keyword set include a plurality of predetermined keywords,
Determining an association type between the search keyword and the predetermined keyword set based on the determined matching relationship,
When a matching degree of only one predetermined keyword of the search keyword and the predetermined keyword set is greater than a first predetermined threshold or a matching degree of the search keyword and a word around a predetermined keyword of only one predetermined keyword is greater than a second predetermined threshold. Determining an association type between the search keyword and the predetermined keyword set as the first association type;
If the matching degree of the search keyword and at least two predetermined keywords of the predetermined keyword set is both greater than the first predetermined threshold value, the association type between the search keyword and the predetermined keyword set is determined as the second association type. Doing;
When the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold and the matching degree between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold, the search keyword and the predetermined keyword. Determining an association type between sets as the second association type; And
When the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold, and the matching degree between the search keyword and the word around the predetermined keyword of the at least two predetermined keywords is greater than the second predetermined threshold, Determining an association type between a search keyword and the predetermined keyword set as the second association type. The method of claim 1,
Acquiring a set of information to be pushed corresponding to the search keyword from the general-purpose information database to push and a predetermined information database to push corresponding to the predetermined keyword,
Obtaining all or a first predetermined quantity of information to be pushed corresponding to the search keyword from the predetermined database to be pushed;
Selecting the second predetermined amount of information to be pushed according to a matching degree when the quantity of information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than a second predetermined amount; And
Acquiring the remaining information to be pushed from the general-purpose information database to be pushed if the quantity of information to be pushed obtained from the predetermined information database to be pushed is smaller than the second predetermined amount; How to generate a web page characterized by. The method of claim 2,
Acquiring a set of information to be pushed corresponding to the search keyword from the general-purpose information database to push and a predetermined information database to push corresponding to the predetermined keyword,
Acquiring a quantity corresponding to the search keyword and a first predetermined quantity of information to be pushed from the predetermined information database to be pushed;
Selecting the second predetermined amount of information to be pushed according to a matching degree when the quantity of information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than a second predetermined amount; And
Acquiring the remaining information to be pushed from the general-purpose information database to be pushed if the quantity of information to be pushed obtained from the predetermined information database to be pushed is smaller than the second predetermined amount; How to generate a web page characterized by. The method according to claim 1 or 2,
The word around the predetermined keyword is,
A word around a predetermined keyword generated based on the predetermined keyword and a predetermined service related to the predetermined keyword; or
And a word around a predetermined keyword generated based on the predetermined keyword and a predetermined product related to the predetermined keyword. In the apparatus for generating a web page,
A receiving unit, configured to receive a search request including a search keyword sent by the client;
An acquisition unit, configured to acquire a set of information to be pushed corresponding to the search keyword;
An association type determination unit, configured to determine an association type between the search keyword and a predetermined keyword set;
A push position determining unit configured to determine a push position of each information to be pushed in the obtained information to be pushed set based on an association type between the search keyword and the predetermined keyword set; And
And a web page generating unit configured to set each piece of information to be pushed to the web page according to the determined push position to generate a new web page.
The predetermined keyword set includes a predetermined keyword and a word around a corresponding predetermined keyword.
The association type determination unit,
A matching relationship determination module, configured to determine a matching relationship between the search keyword, the predetermined keyword, and words around the predetermined keyword, based on a result of the semantic analysis of the search keyword; And
And an association type determination module, configured to determine an association type between the search keyword and the predetermined keyword set based on the determined matching relationship.
The association type includes a first association type and a second association type,
The association type determination module,
An association between the search keyword and the predetermined keyword set when a matching degree between the search keyword and the predetermined keyword is greater than a first predetermined threshold or when a matching degree between the search keyword and a word around the predetermined keyword is greater than a second predetermined threshold. Determine a relationship type as the first association type,
The search keyword and the predetermined keyword set when the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold and the matching degree between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold. Determine an association type between the second association type and
The information set to push includes a first information set to push obtained from a general information database to push and a second information set obtained from a predetermined information database to push,
The push positioning unit,
When the association type is the first association type, all information to be pushed in the second information set to push is arranged in front of all information to be pushed in the first information set to push, and the first push. For each piece of information to be pushed in the information set to be pushed and the second set of information to be pushed, based on the degree of matching between the information to be pushed and the search keyword, the first set of information to be pushed and the second Determine the push order of the information to be pushed in the information set to be pushed,
When the association type is the second association type, for each information to be pushed in the first information set to push and the second information set to push, matching of each information to be pushed with the search keyword Based on the figure, it is configured to confirm the push order of each information to be pushed,
The web page generation unit,
And a web page configured to generate a new web page by setting each information to be pushed to a corresponding push position of the web page according to a determined push order. In the apparatus for generating a web page,
A receiving unit, configured to receive a search request including a search keyword sent by the client;
An acquisition unit, configured to acquire a set of information to be pushed corresponding to the search keyword;
An association type determination unit, configured to determine an association type between the search keyword and a predetermined keyword set;
A push position determining unit configured to determine a push position of each information to be pushed in the obtained information to be pushed set based on an association type between the search keyword and the predetermined keyword set; And
And a web page generating unit configured to set each piece of information to be pushed to the web page according to the determined push position to generate a new web page.
The predetermined keyword set includes a predetermined keyword and a word around a corresponding predetermined keyword.
The association type determination unit,
A matching relationship determination module, configured to determine a matching relationship between the search keyword, the predetermined keyword, and words around the predetermined keyword, based on a result of the semantic analysis of the search keyword; And
And an association type determination module, configured to determine an association type between the search keyword and the predetermined keyword set based on the determined matching relationship.
The association type includes a first association type and a second association type,
The association type determination module,
An association between the search keyword and the predetermined keyword set when a matching degree between the search keyword and the predetermined keyword is greater than a first predetermined threshold or when a matching degree between the search keyword and a word around the predetermined keyword is greater than a second predetermined threshold. Determine a relationship type as the first association type,
The search keyword and the predetermined keyword set when the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold and the matching degree between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold. Determine an association type between the second association type and
The information set to push includes a first information set to push obtained from a general information database to push and a second information set obtained from a predetermined information database to push,
The push positioning unit,
When the association type is the first association type, a push position of all information to be pushed in the second information set to push is set to a first predetermined position of a web page, and the first information set to be pushed. Set the push position of all information to be pushed to a position other than the first predetermined position of the web page, and to each information to be pushed in the first set of information to be pushed and the second set of information to be pushed. Determine a push order of information to be pushed on the first predetermined position and a position other than the first predetermined position based on the degree of matching between the information to be pushed and the search keyword,
When the association type is the second association type, for each information to be pushed in the first information set to push and the second information set to push, matching of each information to be pushed with the search keyword Based on the figure, it is configured to confirm the push order of each information to be pushed,
The web page generation unit,
And a web page configured to generate a new web page by setting each information to be pushed to a corresponding push position of the web page according to a determined push order. The method according to claim 8 or 9,
The acquisition unit,
And a set of information to be pushed corresponding to the search keyword from a general-purpose information pushing database and a predetermined information pushing database corresponding to the predetermined keyword. The method according to claim 8 or 9,
The association type includes a first association type and a second association type, predetermined keywords in the predetermined keyword set include a plurality of predetermined keywords,
The association type determination module,
When a matching degree of only one predetermined keyword of the search keyword and the predetermined keyword set is greater than a first predetermined threshold or a matching degree of the search keyword and a word around a predetermined keyword of only one predetermined keyword is greater than a second predetermined threshold. Determine an association type between the search keyword and the predetermined keyword set as the first association type,
If the matching degree of the search keyword and at least two predetermined keywords of the predetermined keyword set is both greater than the first predetermined threshold value, the association type between the search keyword and the predetermined keyword set is determined as the second association type. and,
When the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold and the matching degree between the search keyword and the word around the predetermined keyword is not greater than the second predetermined threshold, the search keyword and the predetermined keyword. Determine an association type between sets as the second association type,
When the matching degree between the search keyword and the predetermined keyword is not greater than the first predetermined threshold, and the matching degree between the search keyword and the word around the predetermined keyword of the at least two predetermined keywords is greater than the second predetermined threshold, And determine an association type between a search keyword and the predetermined keyword set as the second association type. The method of claim 8,
The acquisition unit,
Obtaining all or a first predetermined quantity of information to be pushed corresponding to the search keyword from the predetermined database to be pushed;
If the quantity of the information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than the second predetermined quantity, the second predetermined quantity of information to be pushed is selected according to a matching degree,
And when the quantity of information to be pushed obtained from the predetermined information database to be pushed is smaller than the second predetermined amount, the remaining information to be pushed is obtained from the general-purpose information database to be pushed. Device for generating web pages. The method of claim 9,
The acquisition unit,
Obtaining a quantity of information to be pushed or a first predetermined quantity corresponding to the search keyword from the predetermined information database to be pushed;
If the quantity of the information to be pushed obtained from the predetermined information database to be pushed is equal to or larger than the second predetermined quantity, the second predetermined quantity of information to be pushed is selected according to a matching degree,
And when the quantity of information to be pushed obtained from the predetermined information database to be pushed is smaller than the second predetermined amount, the remaining information to be pushed is obtained from the general-purpose information database to be pushed. Device for generating web pages. The method according to claim 8 or 9,
The word around the predetermined keyword is,
A word around a predetermined keyword generated based on the predetermined keyword and a predetermined service related to the predetermined keyword; or
And a word around a predetermined keyword generated based on the predetermined keyword and a predetermined product related to the predetermined keyword. In the web page server,
The web page server comprises a device according to claim 8 or 9. In the device,
One or multiple processors; And
Including a storage device for storing one or a plurality of programs;
Apparatus for generating a web page, characterized in that when the one or more programs are executed by the one or more processors, causing the one or more processors to execute the method according to claim 1. . delete delete delete delete delete delete

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