JP6449961B2 - Method and apparatus for generating web pages - Google Patents

Description

  The present application relates to the field of computer technology, and in particular to the field of Internet technology, and in particular, to a method and apparatus for generating web pages.

  Information push, also called “network broadcast”, is a technique for reducing information overload by pushing information required by users on the Internet according to a certain technical standard or protocol. Information push technology pushes information to the user, thereby reducing the time it takes for the user to inquire on the network.

  However, the conventional information push platform can only provide a push method for a brand word (product name), that is, only when the user searches for the brand word, push information related to the brand word is pushed to the user. When the user searches for a related word of the brand word, the information push efficiency is lowered because the user cannot accurately recognize the word.

  It is an object of the present application to solve the technical problems described in the background art by proposing a method and apparatus for generating an improved web page.

  In a first aspect according to the present application, a method for generating a web page is provided. The method includes receiving a search request including a search keyword transmitted from a client, obtaining a push waiting information set corresponding to the search keyword, and a relationship type between the search keyword and the preset keyword set. A step of determining, a step of determining a push position of each push waiting information in the acquired push waiting information set based on a relation type between the search keyword and the preset keyword set, and each push waiting according to the determined push position. Setting information in a web page and generating a new web page.

  In some embodiments, the step of obtaining the push waiting information set corresponding to the search keyword includes searching from a general database of push waiting information and a preset database of preset push waiting information corresponding to the preset keyword. Obtaining a push waiting information set corresponding to the keyword.

  In some embodiments, the preset keyword set includes a preset keyword and a corresponding preset keyword peripheral word, and the step of determining a relationship type between the search keyword and the preset keyword set includes the search keyword semantics. (Semantics) A step of determining a matching relationship between the search keyword, the preset keyword and the preset keyword peripheral word based on the analysis result, and the search keyword and the preset keyword set based on the determined matching relationship. Determining a relationship type between.

  In some embodiments, the association types include a first association type and a second association type, and determining the association type between the search keyword and the preset keyword set based on the determined matching relationship includes: When the degree of matching between the search keyword and the preset keyword is greater than the first predetermined threshold or when the degree of match between the search keyword and the preset keyword peripheral word is greater than the second predetermined threshold, the search keyword and the preset keyword set Determining a relationship type between the search keyword and the preset keyword as a first matching type, a matching degree between the search keyword and the preset keyword being equal to or less than a first predetermined threshold, 2 When the value is below the predetermined threshold, the search keyword and the preset keyword And determining a second relation type association types between sets.

  In some embodiments, the association type includes a first association type and a second association type, the preset keyword in the preset keyword set includes a plurality of preset keywords, and based on the determined matching relationship, the search keyword and In the step of determining the association type between the preset keyword set, the matching degree between the search keyword and only one preset keyword in the preset keyword set is greater than a first predetermined threshold, or the search keyword and 1 Determining a relation type between the search keyword and the preset keyword set as a first relation type when a matching degree of only one preset keyword with a preset keyword peripheral word is greater than a second predetermined threshold; Less in keywords and preset keyword sets Determining a relation type between the search keyword and the preset keyword set as a second relation type if the degree of matching between the two preset keywords is greater than a first predetermined threshold, and the search keyword and preset When the degree of matching with the keyword is less than or equal to the first predetermined threshold and the degree of matching between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold, between the search keyword and the preset keyword set Determining the relationship type of the search keyword as the second relationship type, and the degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the preset keyword of the search keyword and at least two preset keywords Matching degree with neighboring words is the second predetermined threshold If Ri large, and determining the associated type between the search keyword and the preset keyword set as a second association type.

  In some embodiments, the push wait information set includes a first push wait information set obtained from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information, and a search keyword, In the step of determining the push position of each push waiting information in the acquired push waiting information set based on the relation type with the preset keyword set, if the related type is the first relation type, the second push waiting Order all push wait information in the information set before all push wait information in the first push wait information set, and for each push wait information in the first push wait information set and the second push wait information set, Each push wait information and search keyword A step of determining a push order in the first push wait information set and the second push wait information set of each push wait information based on the degree of ching; and when the relation type is the second relation type, the first push wait information set And determining the push order of each push waiting information based on the degree of matching between each push waiting information and the search keyword for each push waiting information in the second push waiting information set, Setting a web page according to the determined push position and generating a new web page, setting each push waiting information to the corresponding push position of the web page according to the determined push order, and generating a new web page including.

  In some embodiments, the push wait information set includes a first push wait information set obtained from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information, and a search keyword And determining the push position of each push waiting information in the acquired push waiting information set based on the association type between the first keyword type and the preset keyword set, if the association type is the first association type, the second push The push position of all the push waiting information in the waiting information set is set as the first predetermined position of the web page, and the push position of all the push waiting information in the first push waiting information set is a position other than the first predetermined position of the web page. And the first push wait information set For each push waiting information in the second push waiting information set, pushes at the positions other than the first predetermined position and the first predetermined position of each push waiting information based on the matching degree between each push waiting information and the search keyword When the step of determining the order and the relation type is the second relation type, each push waiting information is matched with the search keyword for each push waiting information in the first push waiting information set and the second push waiting information set. Determining the push order of each push waiting information based on the degree, and setting each push waiting information to the web page according to the determined push position, and generating a new web page includes the determined push order According to each push waiting information according to the corresponding push position of the web page Set in, including the step of generating a new web page.

  In some embodiments, the step of obtaining the push wait information set corresponding to the search keyword from the general database of push wait information and the push wait information preset database corresponding to the preset keyword includes the advance of the push wait information. The step of acquiring all or the first predetermined number of push waiting information corresponding to the search keyword from the setting database, and the number of push waiting information acquired from the push waiting information pre-setting database is greater than or equal to the second predetermined number A step of selecting a second predetermined number of push wait information according to the matching degree, and a general database of push wait information if the number of push wait information acquired from the push wait information preset database is smaller than the second predetermined number Get remaining push wait information from Includes a step that, a.

  In some embodiments, the step of obtaining the push wait information set corresponding to the search keyword from the general database of push wait information and the push wait information preset database corresponding to the preset keyword includes the advance of the push wait information. The step of acquiring from the setting database the number corresponding to the search keyword and adapting to the first predetermined position or the first predetermined number of push waiting information, and the number of push waiting information acquired from the preset database of push waiting information If it is equal to or greater than the second predetermined number, the step of selecting the second predetermined number of push waiting information according to the matching degree, and the number of push waiting information acquired from the preset database of push waiting information is smaller than the second predetermined number The remaining pushes from the general database of push wait information. And a step of obtaining a shoe waiting for information.

  In some embodiments, the preset keyword neighborhood word may be a preset keyword neighborhood word and / or a preset keyword and preset keyword generated based on the preset keyword and a predetermined service associated with the preset keyword. Contains pre-set keyword neighborhood words generated based on the associated predetermined product.

  In the second embodiment according to the present application, an apparatus for generating a web page is provided. The apparatus includes a receiving unit configured to receive a search request transmitted from a client and including a search keyword, an acquisition unit configured to acquire a push waiting information set corresponding to the search keyword, and a search keyword And an association type determination unit configured to determine an association type between the search keyword and the preset keyword set, and each of the push wait information sets obtained based on the association type between the search keyword and the preset keyword set A push position determination unit configured to determine a push position of push waiting information, and a web page generation configured to set each push waiting information in the web page according to the determined push position and generate a new web page A unit.

  In some embodiments, the obtaining unit obtains a set of push waiting information corresponding to the search keyword from a general database of push waiting information and a preset database of push waiting information corresponding to the preset keyword.

  In some embodiments, the pre-set keyword set includes pre-set keywords and corresponding pre-set keyword peripheral words, and the association type determination unit is configured to determine the search keyword, the pre-set keyword, and the pre-set based on the semantic analysis result of the search keyword. A matching relationship determination module that determines a matching relationship between set keyword peripheral words and a relationship type determination module that determines a relationship type between the search keyword and the preset keyword set based on the determined matching relationship. .

  In some embodiments, the association type includes a first association type and a second association type, and the association type determination module has a matching degree between the search keyword and the preset keyword greater than a first predetermined threshold, or the search keyword If the degree of matching between the keyword and the preset keyword peripheral word is larger than the second predetermined threshold, the relation type between the search keyword and the preset keyword set is determined as the first relation type, and the search keyword and the preset keyword are matched. If the degree is less than or equal to the first predetermined threshold and the degree of matching between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold, the relationship type between the search keyword and the preset keyword set is Determine as the association type.

  In some embodiments, the association type includes a first association type and a second association type, the preset keyword in the preset keyword set includes a plurality of preset keywords, and the association type determination module includes the search keyword and the preset The degree of matching with only one preset keyword in the keyword set is greater than the first predetermined threshold, or the degree of matching between the search keyword and the preset keyword surrounding word of only one preset keyword is greater than the second predetermined threshold. If it is larger, the relation type between the search keyword and the preset keyword set is determined as the first relation type, and the degree of matching between the search keyword and at least two preset keywords in the preset keyword set is the first predetermined threshold value. If it ’s larger, The relation type between the set keyword and the preset keyword is determined as the second relation type, and the degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the search keyword and preset keyword peripheral word Is less than or equal to a second predetermined threshold value, the relation type between the search keyword and the preset keyword set is determined as the second relation type, and the match degree between the search keyword and the preset keyword is the first. If the degree of matching between the search keyword and the preset keyword peripheral word of at least two preset keywords is greater than the second preset threshold value, the difference between the search keyword and the preset keyword set The association type is determined as the second association type.

  In some embodiments, the push wait information set includes a first push wait information set obtained from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information, and push position determination If the association type is the first association type, the unit orders all push wait information in the second push wait information set before all push wait information in the first push wait information set, and the first push wait information For each push waiting information in the set and the second push waiting information set, the first push waiting information set and the second push waiting information set of each push waiting information based on the matching degree between each push waiting information and the search keyword Determine the push order in the Is the second association type, the push wait information for each push wait information in the first push wait information set and the second push wait information set is based on the matching degree between each push wait information and the search keyword. The web page generation unit sets each push waiting information to the corresponding push position of the web page according to the determined push order, and generates a new web page.

  In some embodiments, the push wait information set includes a first push wait information set obtained from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information, and push position determination When the association type is the first association type, the unit sets the push position of all the push waiting information in the second push waiting information set as the first predetermined position of the web page, and sets all the push waiting information sets in the first push waiting information set. The push position of the push wait information is set as a position other than the first predetermined position of the web page, and each push wait information and search are performed for each push wait information in the first push wait information set and the second push wait information set. Based on the degree of matching with the keyword, When the push order is determined at a position other than the first predetermined position and the first predetermined position of the waiting information, and the association type is the second association type, each push in the first push waiting information set and the second push waiting information set For the waiting information, the push order of each push waiting information is determined based on the matching degree between each push waiting information and the search keyword, and the web page generation unit determines each push waiting information according to the determined push order as a web page. Create a new web page with the corresponding push position.

  In some embodiments, the obtaining unit obtains all or a first predetermined number of push waiting information corresponding to the search keyword from the push waiting information preset database, and obtains from the push waiting information preset database. When the number of push wait information is equal to or greater than the second predetermined number, the second predetermined number of push wait information is selected according to the matching degree, and the number of push wait information acquired from the push wait information preset database is the second If it is smaller than the predetermined number, the remaining push waiting information is obtained from the general database of push waiting information.

  In some embodiments, the acquisition unit acquires, from the preset database of push waiting information, a number corresponding to the search keyword and adapted to the first predetermined position or a first predetermined number of push waiting information, and the push waiting information If the number of push waiting information acquired from the preset database is equal to or greater than the second predetermined number, the second predetermined number of push waiting information is selected according to the matching degree, and the push acquired from the push waiting information preset database When the number of waiting information is smaller than the second predetermined number, the remaining push waiting information is acquired from the general database of push waiting information.

  In some embodiments, based on pre-set keywords and pre-set keyword peripheral words generated based on pre-set keywords and predetermined services associated with the pre-set keywords, and / or on pre-set keywords and pre-set keywords and related products. Including pre-set keyword peripheral words.

  In the 3rd form which concerns on this application, a web page server provided with the apparatus as described in a 2nd form is provided.

  According to a fourth aspect of the present application, an apparatus is provided that includes one or more processors and a storage device for storing one or more programs. When the one or more programs are executed by one or more processors, the one or more processors execute a method for generating a web page.

  A method and apparatus for generating a web page according to the present application first acquires a push waiting information set corresponding to a search keyword based on a search keyword of a search request, and then acquires a search keyword and a preset keyword set. The push position of each push wait information in the acquired push wait information set is determined based on the association type between and the push wait information is finally set on the web page according to the determined push position, and a new web page is set. Is generated. According to the method and apparatus for generating the web page, it is possible to realize accurate recognition even when searching for words around the user brand word, and further improve the efficiency of information push.

  Other features, objects and advantages of the present application will become clearer after reading the detailed description of the non-limiting examples made with reference to the following drawings.

1 is an exemplary system architecture diagram to which the present application can be applied. 2 is a flowchart of an embodiment of a method for generating a web page according to the present application. It is a flowchart which shows an example for determining the push position of each push waiting information in the acquired push waiting information set concerning this application. It is a flowchart which shows another example for determining the push position of each push waiting information in the acquired push waiting information set concerning this application. It is a schematic diagram of the application scene of the method for producing | generating the web page which concerns on this application. It is a flowchart which shows the example of improvement for acquiring the push waiting information set corresponding to a search keyword. It is a flowchart which shows another example of improvement for acquiring the push waiting information set corresponding to a search keyword. 10 is a flowchart illustrating an improved example of steps for determining the association type between a search keyword and a preset keyword set. It is a structure schematic diagram of one Example of the apparatus for producing | generating the web page which concerns on this application. It is a structure schematic diagram which shows the web page server which concerns on this application. It is a structure schematic diagram of the computer system applied to the terminal device or server for implement | achieving the Example of this application.

  Hereinafter, the present invention will be described in more detail with reference to the drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the related invention and are not meant to limit the invention. However, for convenience of explanation, only the parts related to the invention are shown in the drawings.

  If there is no competition, the features of the embodiment and the embodiments of the present application can be combined with each other. Hereinafter, the present application will be described in detail with reference to the drawings and embodiments.

  FIG. 1 illustrates an example system architecture 100 of an embodiment to which the method and apparatus for generating web pages of the present application can be applied.

  As illustrated in FIG. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 is used as a medium that provides a communication link between the terminal devices 101, 102, and 103 and the server 105. The network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables.

  A user can send and receive messages and the like by interacting with the server 105 via the network 104 using the terminal devices 101, 102, and 103. Various communication client applications such as a web browser application, a shopping application, a search application, an instant messaging tool, a mailbox client, social software platform software, and the like may be installed in the terminal devices 101, 102, and 103.

  The terminal devices 101, 102, and 103 may be various electronic devices having a display and supporting web browsing, and may include, for example, a smartphone, a tablet PC, a laptop computer, a desktop computer, and the like. It is not limited by them.

  The server 105 may be a server that provides various services, for example, a background web page server that provides web page file information to the terminal devices 101, 102, and 103. The background web page server can perform processing such as analysis on the received data such as a search request and feed back the processing result (for example, web page data) to the terminal device.

  A method for generating a web page according to an embodiment of the present application is generally executed by the server 105, and a device for generating a web page is generally installed in the server 105.

  Note that the numbers of terminal devices, networks, and servers in FIG. 1 are merely illustrative. If necessary, the number of terminal devices, networks, and servers may be arbitrary.

  Reference is now made to FIG. 2 illustrating a flow 200 of one embodiment of a method for generating a web page according to the present application. The method for generating the web page includes steps 201 to 205.

  Step 201: Receive a search request sent from a client.

  In the present embodiment, an electronic device (for example, the server 105 shown in FIG. 1) on which a method for generating a web page is executed sends a search request from a terminal used by the user for web browsing to a wired connection method or a wireless connection method. Here, the search request may include a search keyword.

  In this embodiment, the electronic device can perform a semantic analysis on the received search request and extract a search keyword input by the user. The search keyword may be complete search information input by the user, may be information obtained after removing useless information in the search information input by the user, or search information input by the user It may be key information extracted from. For example, when the user inputs “XX auto insurance calculator”, the search keyword may be “XX auto insurance calculator”. When the user inputs “XX auto insurance calculator tool”, the electronic device When the search keyword “XX car insurance calculator” is acquired by removing “no” and “tool” and the user inputs “XX child insurance and YY home insurance”, the search keyword is “XX child insurance” and “YY home insurance” may be used, where “XX” and “YY” may be different insurance brand words (product names).

  Step 202: A push waiting information set corresponding to a search keyword is acquired.

  In this embodiment, based on the search keyword acquired in step 201, the electronic device can search the push waiting information set corresponding to the search keyword from the push waiting information database. The push waiting information set corresponding to the search keyword may include at least one push waiting information corresponding to the search keyword. For example, when the search keyword is “XX car insurance computer”, the push waiting information set corresponding to “XX car insurance computer” is related to push waiting information related to “XX” and / or “car insurance computer”. At least one push waiting information may be included.

  Preferably, the push waiting information database may include a general database of push waiting information and a preset database of push waiting information corresponding to preset keywords. Here, the general database of push waiting information is provided by an ordinary push waiting information provider that does not have a predetermined authority (for example, brand area (territory) authority), for example, a push waiting information provider that has not purchased the brand area authority. Store push wait information. The preset database of push waiting information stores (stores) default push waiting information corresponding to a preset keyword provided by a predetermined push waiting information provider having predetermined authority (for example, brand area authority). In this case, the electronic device can acquire the push waiting information set corresponding to the search keyword from the general database of push waiting information and the push waiting information preset database corresponding to the preset keyword. The push wait information set includes a first push wait information set constituted by push wait information acquired from a general database of push wait information and a second push constituted by push wait information obtained from a preset database of push wait information. And a waiting information set.

  Step 203: Determine an association type between the search keyword and the preset keyword set.

  In the present embodiment, the electronic device analyzes the search keyword and the preset keyword set based on the search keyword acquired in step 201, and acquires the association type between the search keyword and the preset keyword set based on the analysis result. can do. The preset keyword set may include preset keywords, and the preset keywords may be brand words.

  In the present embodiment, when the analysis results are different, the relationship type between the search keyword and the preset keyword may be different. In one example of the present application, the association types may include a strong association type (ie, the first association type in the present application) and a weak association type (ie, the second association type in the present application). For example, if the analysis result indicates that the degree of matching between the search keyword and the preset keyword set is high, the relation type between the search keyword and the preset keyword set can be a strong relation type, and vice versa. In this case, the association type between the search keyword and the preset keyword set can be a weak association type.

  In some selectable embodiments according to this example, the preset keyword set may include preset keywords and preset keyword peripheral words. The preset keyword peripheral word may be a keyword having a correlation with the preset keyword, for example, a keyword related to the preset keyword set by a push waiting information provider having brand area authority. In some selectable embodiments of this example, the preset keyword neighborhood word is a preset keyword neighborhood word generated based on the preset keyword and a predetermined service associated with the preset keyword, and / or A preset keyword peripheral word generated based on a preset keyword and a predetermined product related to the preset keyword may be included. For example, when the preset keyword is “XX”, the preset keyword peripheral word may be “XX car insurance computer”, where “car insurance computer” is a related product of “XX”.

  In this case, the electronic device first determines the matching relationship between the search keyword and the preset keyword and the preset keyword peripheral word based on the semantic analysis result of the search keyword, and then, based on the determined matching relationship, An association type between the search keyword and the preset keyword set can be determined. For example, the electronic device first matches the search keyword, the preset keyword, and the preset keyword peripheral word for each character, and then the search keyword includes the preset keyword, and one corresponding preset keyword peripheral word If they are the same, it is determined that the degree of matching between the search keyword, the preset keyword, and the preset keyword peripheral word is high, that is, the relation type between the search keyword and the preset keyword set is a strong relation type. In the opposite case, it is determined that the degree of matching between the search keyword and the preset keyword and the preset keyword peripheral word is low, that is, the relation type between the search keyword and the preset keyword set is a weak relation type.

  Step 204: Based on the relation type between the search keyword and the preset keyword set, the push position of each push waiting information in the acquired push waiting information set is determined.

  In this embodiment, the electronic device has acquired the information based on the push waiting information set corresponding to the search keyword and the relation type between the search keyword and the preset keyword set acquired in step 203. The push position of each push waiting information in the push waiting information set can be determined.

  In the present embodiment, when the relationship type between the search keyword and the preset keyword set is different, the push position of each push waiting information in the acquired push waiting information set may be different.

  As an example, if the association type between the search keyword and the preset keyword set is a strong association type as shown in FIG. 3A, then step 311a and step 312a are executed. As shown in step 311a, the electronic device sets all the push wait information in the second push wait information set acquired from the push wait information preset database, and the first push wait information set obtained from the general database of push wait information. Can be ordered before all the push wait information in step S312a, and as shown in step 312a, the electronic device performs each push wait information on each push wait information in the first push wait information set and the second push wait information set. Based on the matching degree between the waiting information and the search keyword, it is possible to determine the push order in the first push waiting information set and the second push waiting information set of each push waiting information. If the association type between the search keyword and the preset keyword set is a weak association type, step 321a is subsequently executed. As shown in step 321a, the electronic device waits for each push waiting information in the first push waiting information set and the second push waiting information set based on the matching degree between each push waiting information and the search keyword. Determine the push order of information.

  As another example, as shown in FIG. 3B, when the association type between the search keyword and the preset keyword set is a strong association type, step 311b and step 312b are subsequently executed. As shown in step 311b, the electronic device sets the push positions of all the push wait information in the second push wait information set acquired from the push wait information preset database as the first predetermined position of the web page, and waits for the push wait. The push position of all the push waiting information in the first push waiting information set obtained from the general information database can be set as a position other than the first predetermined position of the web page, and as shown in step 312b, the electronic device For each push waiting information in the first push waiting information set and the second push waiting information set, the first predetermined position and the first predetermined position of each push waiting information are based on the degree of matching between each push waiting information and the search keyword. It is possible to determine the push order at a position other than the position. That. If the association type between the search keyword and the preset keyword set is a weak association type, step 321b is subsequently executed. As shown in step 321b, the electronic device sets each push waiting information for each push waiting information in the first push waiting information set and the second push waiting information set based on a matching degree between each push waiting information and a search keyword. The order in which waiting information is pushed can be determined. Here, the first predetermined position may be a conspicuous position on the web page, for example, the uppermost position of the web page or the intermediate position of the web page. In the present embodiment, the first predetermined position is limited to a specific position of the first predetermined position. Not.

  Step 205: Each push waiting information is set in the web page according to the determined push position, and a new web page is generated.

  In this embodiment, based on the push position of each push wait information acquired in step 204, the electronic device sets each push wait information corresponding to the corresponding position of the web page based on the push position of each push wait information. And a new web page can be generated.

  In the example of determining the push position of each push waiting information in the acquired push waiting information set shown in FIG. 3A, each push waiting information is set in the web page according to the determined push position, and a new web page is generated. The step may be a step of generating a new web page by setting each push waiting information to a corresponding push position of the web page according to the determined push order.

  In the example of determining the push position of each push waiting information in the acquired push waiting information set shown in FIG. 3B, each push waiting information is set in the web page according to the determined push position, and a new web page is generated. Alternatively, each push waiting information may be set to a corresponding push position of the web page according to the determined push order, and a new web page may be generated.

  Next, referring to FIG. FIG. 4 is a schematic diagram of an application scene based on the method for generating a web page according to the present embodiment. In the application scene of FIG. 4, the user first inputs “XX car insurance calculator” in the input box, clicks the search button to start a search request, and then the web page server performs a semantic analysis on the search request. The search keyword “XX car insurance computer” is acquired. Then, the web page server can acquire a push waiting information set corresponding to “XX car insurance computer”, where the acquired push waiting information sets are “XX”, “YY”, and “ZZ” ( “XX”, “YY” and “ZZ” may be different insurance brand words (product names), and “YY” and “ZZ” products include automobile insurance calculators). Next, the web page server determines the association type between the “XX car insurance calculator” and the preset keyword set, and finally the web page server determines “XX” based on the determined association type. ”,“ YY ”, and“ ZZ ”corresponding to the push information are set in the web page in order from top to bottom, and a new web page is generated. When the user browses a new web page, push information is displayed as shown in FIG.

  The method according to the embodiment of the present application first acquires a push waiting information set corresponding to the search keyword based on the search keyword of the search request, and then relates to the relationship between the search keyword and the preset keyword set. Based on the type, the push position of each push waiting information in the acquired push waiting information set is determined. Finally, each push waiting information is set in the web page according to the determined push position, and a new web page is generated. Thereby, even when the user searches for a word around the brand word, it is possible to improve the efficiency of information push by realizing that the user can recognize it correctly.

  Preferably, in another embodiment of the method for generating a web page according to the present application, further improving the step (ie, step 202) for obtaining the push waiting information set corresponding to the search keyword in FIG. Can do.

  FIG. 5A shows a flowchart of an improvement example for acquiring a push waiting information set corresponding to a search keyword. As shown in FIG. 5A, in step 511a, the electronic device can obtain all or the first predetermined number of push waiting information corresponding to the search keyword from the preset database of push waiting information. Subsequently, in step 512a, it is determined whether or not the number of push wait information acquired from the push wait information preset database is equal to or greater than a second predetermined number. Next, in step 513a, when the number of push wait information acquired from the push wait information preset database is equal to or greater than the second predetermined number, the electronic device displays the second predetermined number of push wait information according to the matching degree. In step 523a, if the number of push wait information acquired from the push wait information preset database is smaller than the second predetermined number, the electronic device obtains the remaining push wait information from the general database of push wait information. Can do. Since the second predetermined number may be a number that can accommodate all the push waiting information in the web page, all the push waiting information in the push waiting information set corresponding to the acquired search keyword is set in the web page, The user can browse push waiting information corresponding to a sufficient amount of search keywords only by starting one search request, thereby reducing the user search time and improving the search efficiency.

  FIG. 5B shows a flowchart of another improvement example for acquiring a push waiting information set corresponding to a search keyword. As shown in FIG. 5B, in step 511b, the electronic device acquires from the preset database of push waiting information the number corresponding to the search keyword and adapted to the first predetermined position or the first predetermined number of push waiting information. be able to. Subsequently, in step 512b, it is determined whether or not the number of push waiting information acquired from the push waiting information preset database is equal to or greater than a second predetermined number. Next, in step 513b, when the number of push wait information acquired from the push wait information preset database is equal to or greater than the second predetermined number, the electronic device selects the second predetermined number of push wait information according to the matching degree. In step 523b, if the number of push wait information acquired from the push wait information preset database is smaller than the second predetermined number, the electronic device may obtain the remaining push wait information from the general database of push wait information. it can. Since the second predetermined number may be a number that can accommodate all the push waiting information in the web page, all the push waiting information in the push waiting information set corresponding to the acquired search keyword is set in the web page, and the user However, it is possible to browse push waiting information corresponding to a sufficient amount of search keywords by starting a single search request, thereby reducing the user search time and improving the search efficiency.

  In the example shown in FIGS. 5A and 5B, the electronic device acquires not only all the push waiting information corresponding to the search keyword but only a predetermined number of push waiting information adapted to the push waiting web page. The example shown in FIG. 5A corresponds to the push position determination method shown in FIG. 3A, and the example shown in FIG. 5B corresponds to the push position determination method shown in FIG. 3B.

  Also, preferably, in another embodiment of the method for generating a web page according to the present application, a step (i.e., step) for determining a relation type between the search keyword and the preset keyword set in FIG. 203) can be improved as follows.

  FIG. 6 shows a flowchart of an improved example of steps for determining the association type between a search keyword and a preset keyword set.

  As shown in FIG. 6, first, in step 601, it is determined whether or not the preset keyword set includes a plurality of preset keywords. If a plurality of preset keywords are included, the process proceeds to step 602. When a plurality of preset keywords are not included, the process proceeds to step 603.

  In step 602, it is determined whether or not the degree of matching between the search keyword and at least two preset keywords is greater than a first predetermined threshold. If the degree of matching between the search keyword and at least two preset keywords is greater than the first predetermined threshold, the process proceeds to step 604. In step 604, the association type between the search keyword and the preset keyword set is determined as the second association type (ie, weak association type).

  In step 603, it is determined whether or not the degree of matching between the search keyword and the preset keyword is greater than a first predetermined threshold value. If the degree of matching between the search keyword and the preset keyword is greater than the first predetermined threshold, the process proceeds to step 605. In step 605, the association type between the search keyword and the preset keyword set is determined as the first association type (ie, strong association type).

  If the matching degree between the search keyword and the preset keyword is equal to or less than the first predetermined threshold, the process proceeds to step 606. In step 606, it is determined whether the degree of matching between the search keyword and the preset keyword peripheral word is greater than a second predetermined threshold. If the matching degree between the search keyword and the preset keyword peripheral word is larger than the second predetermined threshold, the process proceeds to step 605. If the matching degree between the search keyword and the preset keyword peripheral word is equal to or less than the second predetermined threshold, the process proceeds to step 604.

  If any of the matching degrees between the search keyword and the at least two preset keywords is equal to or less than the first predetermined threshold, the process proceeds to step 607. In step 607, it is determined whether the degree of matching between the search keyword and one of the preset keywords is greater than a first predetermined threshold. If the degree of matching between the search keyword and one of the preset keywords is larger than the first predetermined threshold, the process proceeds to step 605, and if it is equal to or smaller than the first predetermined threshold, the process proceeds to 608.

  If the degree of matching between the search keyword and all preset keywords is equal to or less than the first predetermined threshold, the process proceeds to step 608. In step 608, it is determined whether the degree of matching between the search keyword and the preset keyword peripheral word of only one preset keyword is greater than a second predetermined threshold. If the degree of matching between the search keyword and the preset keyword surrounding word of only one preset keyword is greater than the second predetermined threshold, the process proceeds to step 605. The degree of matching between the search keyword and the preset keyword surrounding word of at least two preset keywords is less than or equal to a second predetermined threshold, or the degree of matching between the search keyword and the preset keyword surrounding word of at least two preset keywords is If both are larger than the second predetermined threshold, the process proceeds to step 604.

  The first predetermined threshold and the second predetermined threshold in the above steps may be system default settings, and are not limited to specific numerical values in this embodiment.

  Preferably, in another example for determining the association type between the search keyword of the present application and the preset keyword set, the above steps 601, 602, 604, 607, and 608 may not be included.

  Further, referring to FIG. 7, as an implementation of the method shown in each of the above figures, the present application provides an embodiment of a device for generating a web page, which device is an implementation of the method shown in FIG. It corresponds to the embodiment and can be specifically applied to various electronic devices.

  As shown in FIG. 7, an apparatus 700 for generating a web page in this embodiment includes a receiving unit 701, an acquisition unit 702, an association type determination unit 703, a push position determination unit 704, and a web page generation unit 705. With. The receiving unit 701 is configured to receive a search request that is transmitted from the client and includes a search keyword, and the acquisition unit 702 is configured to acquire a push waiting information set corresponding to the search keyword, and a related type determination unit 703 is configured to determine a relationship type between the search keyword and the preset keyword set, and the push position determination unit 704 is obtained based on the relationship type between the search keyword and the preset keyword set. The web page generation unit 705 is configured to determine a push position of each push wait information in the push wait information set, and the web page generation unit 705 sets each push wait information in the web page according to the determined push position to generate a new web page. Configured.

  In the present embodiment, the receiving unit 701 of the web page generation apparatus 700 can receive a search request from a terminal for a user to perform web browsing by a wired connection method or a wireless connection method. Keywords may be included.

  In this embodiment, based on the search keyword acquired by the receiving unit 701, the acquisition unit 702 can search the push waiting information set corresponding to the search keyword from the push waiting information database.

  Preferably, the push waiting information database may include a general database of push waiting information and a preset database of push waiting information corresponding to preset keywords. Here, the general database of push waiting information stores push waiting information provided by an ordinary push waiting information provider that does not have a predetermined authority (for example, brand area authority), for example, a push waiting information provider that has not purchased the brand area authority. . The push waiting information preset database stores (stores) default push waiting information corresponding to preset keywords provided by a predetermined push waiting information provider having a predetermined authority (eg, brand area authority). In this case, the acquisition unit 702 can acquire the push wait information set corresponding to the search keyword from the general database of push wait information and the push wait information preset database corresponding to the preset keyword. The push wait information set is a first push wait information set constituted by push wait information acquired from a general database of push wait information, and a second push wait information constituted by push wait information obtained from a preset database of push wait information. A set may be included.

  In this embodiment, based on the search keyword acquired by the receiving unit 701, the association type determination unit 703 analyzes the search keyword and the preset keyword set, and determines between the search keyword and the preset keyword set based on the analysis result. The related type can be obtained. The association types may include strong association types (ie, the first association type in the present application) and weak association types (ie, the second association type in the present application).

  In some selectable embodiments of this example, the preset keyword set may include preset keywords and preset keyword peripheral words. The preset keyword peripheral word may be a keyword having a correlation with the preset keyword, for example, a keyword related to the preset keyword set by a push waiting information provider having brand area authority. In some selectable embodiments of this example, the preset keyword neighborhood word is a preset keyword neighborhood word generated based on the preset keyword and a predetermined service associated with the preset keyword, and / or A preset keyword peripheral word generated based on a preset keyword and a predetermined product related to the preset keyword may be included.

  In this case, the association type determination unit 703 may include a matching relationship determination module (not shown) and an association type determination module (not shown). First, the matching relationship determination module (not shown) performs semantic analysis of the search keyword. Based on the result, a matching relationship between the search keyword, the preset keyword and the preset keyword peripheral word is determined, and then an association type determination module (not shown) determines the search keyword based on the determined matching relationship. And the association type between the preset keyword set can be determined.

  In this embodiment, the information is acquired by the acquisition unit 702, acquired by the push waiting information set corresponding to the search keyword, and the relationship type determination unit 703, and pushed based on the relationship type between the search keyword and the preset keyword set. The position determination unit 704 can determine the push position of each push waiting information in the acquired push waiting information set.

  In this embodiment, when the relationship type between the search keyword and the preset keyword set is different, the push position of each push waiting information in the push waiting information set acquired by the push position determining unit 704 may be different.

  As an example, if the association type between the search keyword and the preset keyword set is a strong association type, the push position determination unit 704 determines that all the push wait information sets in the second push wait information set obtained from the push wait information preset database. The push wait information is ordered before all the push wait information in the first push wait information set acquired from the general database of push wait information, and each push wait information in the first push wait information set and the second push wait information set On the other hand, the push order of each push waiting information within the first push waiting information set and the second push waiting information set can be determined based on the matching degree between each push waiting information and the search keyword. When the association type between the search keyword and the preset keyword set is a weak association type, the push position determination unit 704 determines each push waiting information in the first push waiting information set and the second push waiting information set for each push waiting information. The push order of each push waiting information can be determined based on the matching degree between the push waiting information and the search keyword.

  As another example, if the association type between the search keyword and the preset keyword set is a strong association type, the push position determination unit 704 may include all the second push waiting information sets obtained from the push waiting information preset database. The push position of the push wait information is set as the first predetermined position of the web page, and the push positions of all the push wait information in the first push wait information set obtained from the general database of push wait information are set as the first predetermined position of the web page. Each push waiting information is set as a position other than the position, and each push waiting information in the first push waiting information set and the second push waiting information set is based on the matching degree between each push waiting information and the search keyword. Other than the first predetermined position and the first predetermined position You can determine a push order in position. When the association type between the search keyword and the preset keyword set is a weak association type, the push position determination unit 704 determines each push waiting information in the first push waiting information set and the second push waiting information set for each push waiting information. The push order of each push waiting information can be determined based on the matching degree between the push waiting information and the search keyword. In this embodiment, based on the push position of each push wait information acquired by the push position determination unit 704, the web page generation unit 705 assigns each push wait information to the corresponding position of the web page based on the push position of each push wait information. A new web page can be generated.

  In the example of determining the push position of each push wait information in the push wait information set acquired by the push position determination unit 704 according to the above example, the web page generation unit 705 sends each push wait information to the web page according to the determined push position. The step of setting and generating a new web page may be a step of generating a new web page by setting each push waiting information to the corresponding push position of the web page according to the determined push order. Good.

  In the example of determining the push position of each push wait information in the push wait information set acquired by the push position determination unit 704 according to the other example, each push wait information is sent to the web according to the push position determined by the web page generation unit 705. The step of setting a page and generating a new web page is a step of generating a new web page by setting the web page generation unit 705 to the corresponding push position of the web page according to the push order determined by each push waiting information. May be.

  Preferably, in another embodiment of the apparatus for generating a web page according to the present application, the function of the acquisition unit 702 in FIG. 7 (ie, step 202) can be further improved.

  As an example, the acquisition unit 702 acquires all or a first predetermined number of push waiting information corresponding to the search keyword from the push waiting information preset database, and stores the push waiting information acquired from the push waiting information preset database. When the number is equal to or greater than the second predetermined number, the second predetermined number of push waiting information is selected according to the matching degree, and the number of push waiting information acquired from the preset database of push waiting information is smaller than the second predetermined number In the case, the remaining push waiting information is obtained from the general database of push waiting information. Since the second predetermined number may be a number that can accommodate all the push waiting information in the web page, all the push waiting information in the push waiting information set corresponding to the acquired search keyword is set in the web page, By enabling the user to browse the push waiting information corresponding to a sufficient amount of search keywords only by starting one search request, the user search time can be reduced and search efficiency can be improved.

  As another example, the acquisition unit 702 acquires, from the preset database of push waiting information, the number corresponding to the search keyword and the first predetermined number of push waiting information or the first predetermined number of push waiting information. When the number of push wait information acquired from the setting database is equal to or greater than the second predetermined number, the second predetermined number of push wait information is selected according to the matching degree, and the push wait information acquired from the push wait information pre-set database Is smaller than the second predetermined number, the electronic device obtains the remaining push waiting information from the general database of push waiting information. Since the second predetermined number may be a number that can accommodate all the push waiting information in the web page, all the push waiting information in the push waiting information set corresponding to the acquired search keyword is set in the web page, By enabling the user to browse the push waiting information corresponding to a sufficient amount of search keywords only by starting one search request, the user search time can be reduced and the search efficiency can be improved.

  Also, preferably, in another embodiment of the apparatus for generating a web page according to the present application, the function of an association type determination module (not shown) can be further improved as follows.

  For example, when the preset keyword set does not include a plurality of preset keywords, when the matching degree between the search keyword and the preset keyword is larger than the first predetermined threshold, or matching between the search keyword and the preset keyword peripheral word When the degree is greater than the second predetermined threshold, a relation type determination module (not shown) determines a relation type between the search keyword and the preset keyword set as a first relation type, and the search keyword and the preset keyword When the matching degree is less than or equal to the first predetermined threshold value and the matching degree between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold value, the related type determination module (not shown) sets the search keyword and the preset value. The relation type between keyword sets is determined as the second relation type. To.

  As another example, when the preset keyword set includes a plurality of preset keywords, when the degree of matching between the search keyword and only one preset keyword in the preset keyword set is greater than a first predetermined threshold, or search When the degree of matching between a keyword and a preset keyword surrounding word of only one preset keyword is greater than a second predetermined threshold, an association type determination module (not shown) associates between the search keyword and the preset keyword set. If the type is determined as the first related type and the degree of matching between the search keyword and at least two preset keywords in the preset keyword set is greater than the first predetermined threshold, the related type determination module (not shown) searches. Association between keywords and preset keyword sets Type is determined as the second related type, the matching degree between the search keyword and the preset keyword is less than or equal to the first predetermined threshold value, and the matching degree between the search keyword and the preset keyword peripheral word is the second predetermined threshold value If so, an association type determination module (not shown) determines an association type between the search keyword and the preset keyword set as a second association type. Alternatively, the degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold value, and the degree of matching between the search keyword and the preset keyword surrounding words of at least two preset keywords is also the second preset. If greater than the threshold, a relationship type determination module (not shown) determines a relationship type between the search keyword and the preset keyword set as a second relationship type.

  The present application further provides an embodiment of a web page server as shown in FIG. In this embodiment, the web page server 800 may include a device for generating the web page described in the embodiment corresponding to FIG.

  Reference is made to FIG. 9 showing a structural schematic diagram of a computer system 900 applied to a terminal device or a server for realizing an embodiment of the present application.

  As shown in FIG. 9, the system structure 900 includes one or more processors that perform respective appropriate operations and processing based on one or more programs and data loaded from the external storage device 907 to the internal storage device 902. 901 (for illustration, only one processor is shown in FIG. 9). When the one or more processors are executed by the one or more programs, the one or more processors can cause the methods described in the above embodiments to be executed. The processor 901 and the internal storage device 902 are connected to each other via a bus 903. An input / output (I / O) interface 904 is also connected to the bus 903.

  An input unit 905 including a sensor, an output unit 906 including a virtual reality display and a speaker, an external storage device 907 including a hard disk, and a communication unit 908 including a network interface card such as a wireless wifi network card, It is connected to the I / O interface 904. The communication unit 908 executes communication processing via a network such as the Internet.

  In particular, according to the embodiment of the present disclosure, the procedure described with reference to the flowchart may be realized as a software program of a computer. For example, embodiments of the present disclosure include a computer program product that includes a computer program tangibly embodied on a machine-readable medium, the computer program performing the method illustrated in the flowcharts. Program code for. In such an embodiment, the computer program may be downloaded and installed from the network via the communication unit 908 and / or installed from the external storage device 907.

  The flowcharts and block diagrams in the Figures illustrate the architecture, functionality, and operation that can be implemented by systems, methods and computer program products according to embodiments of the present invention. Here, each box in the flowchart or block diagram may represent one module, program segment, or part of code, where the module, program segment, or part of code is a defined logic function. Includes one or more executable commands to implement Note that in some alternative embodiments, the functions shown in the boxes may be performed in a different order than the order shown in the drawings. For example, two boxes shown in succession may actually be executed substantially in parallel, or may be executed in reverse order, depending on the function involved. The various boxes (frames) in the block diagrams and / or flowcharts and the combinations of the boxes in the block diagrams and / or flowcharts are realized by a dedicated system based on hardware that executes the specified functions or operations. Alternatively, it may be executed by a combination of dedicated hardware and computer commands.

  The units described in the embodiments of the present invention may be realized by software or hardware. The described unit may be set in the processor, for example as “a processor comprising a receiving unit, an acquisition unit, a determination unit, a push position determination unit and a web page generation unit”. In addition, the names of these units do not limit the unit itself in some cases. For example, the receiving unit may be described as “a unit that receives a search request transmitted from a client”.

  On the other hand, the present invention further provides a non-volatile computer storage medium, which may be a non-volatile computer storage medium included in the device of the above-described embodiment, and exists independently as a terminal. It may be a non-volatile computer storage medium not assembled. The non-volatile computer storage medium stores (stores) one or more programs, and when the one or more programs are executed by one device, includes a search keyword transmitted from the client to the device. A search request is received, a push waiting information set corresponding to the search keyword is acquired, a relation type between the search keyword and the preset keyword set is determined, and the search keyword and the preset keyword set are Based on the relationship type between, determine the push position of each push wait information in the acquired push wait information set, set each push wait information on the web page according to the determined push position, and generate a new web page To do.

  The above description is only illustrative of the preferred embodiment of the invention and the technical principles used. The technical scope of the invention according to the present application is not limited to a technical scheme composed of a specific combination of the above technical characteristics, and any of the above technical characteristics or equivalent characteristics is within the scope of the present invention. It should be understood by those skilled in the art that other technical solutions composed of the combinations are also included. For example, a technical scheme in which the above features and technical features (not limited to these) having similar functions disclosed in the present invention are replaced with each other can be cited.

Claims (16)

A method for generating a web page, comprising:
The method
A receiving step for receiving a search request sent from a client and including a search keyword;
An acquisition step of acquiring a push waiting information set corresponding to the search keyword;
A relationship type determining step for determining a relationship type between the search keyword and the preset keyword set;
A push position determination step for determining a push position of each push waiting information in the acquired push waiting information set based on a relation type between the search keyword and the preset keyword set;
And the web page generating step of setting each push waiting for information on the web page in accordance with the determined push position, to generate a new web page, only including,
The preset keyword set includes preset keywords and corresponding preset keyword peripheral words,
The association type determination step includes:
Determining a matching relationship between the search keyword and the preset keyword and words around the preset keyword based on a semantic analysis result of the search keyword;
Determining a relation type between the search keyword and the preset keyword set based on the determined matching relationship,
The association types include a first association type and a second association type,
The first determining step includes
When the degree of matching between the search keyword and the preset keyword is greater than a first predetermined threshold, or when the degree of match between the search keyword and the preset keyword peripheral word is greater than a second predetermined threshold, the search keyword Determining a relationship type between the first keyword type and the preset keyword set as the first relationship type;
When the degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the degree of match between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold Determining a relationship type between the search keyword and the preset keyword set as the second relationship type;
The push wait information set includes a first push wait information set acquired from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information,
The push position determining step includes:
If the association type is the first association type, all push wait information in the second push wait information set is ordered before all push wait information in the first push wait information set, and the first For each push wait information in the push wait information set and the second push wait information set, based on the degree of matching between each push wait information and the search keyword, the first push wait information set of each push wait information and Determining a push order in the second push waiting information set;
When the association type is the second association type, each push waiting information and the search keyword are matched to each push waiting information in the first push waiting information set and the second push waiting information set. Determining a push order for each push waiting information based on,
The web page generation step includes
Set each push waiting information to a corresponding push position of the web page in accordance with the determined push sequence, a method for generating a web page, characterized in including that the web page generating a new web page.   A method for generating a web page, comprising:
  The method
  A receiving step for receiving a search request sent from a client and including a search keyword;
  An acquisition step of acquiring a push waiting information set corresponding to the search keyword;
  A relationship type determining step for determining a relationship type between the search keyword and the preset keyword set;
  A push position determination step for determining a push position of each push waiting information in the acquired push waiting information set based on a relation type between the search keyword and the preset keyword set;
  Creating a new web page by setting each push waiting information in the web page according to the determined push position,
  The preset keyword set includes preset keywords and corresponding preset keyword peripheral words,
  The association type determination step includes:
  Determining a matching relationship between the search keyword and the preset keyword and words around the preset keyword based on a semantic analysis result of the search keyword;
  Determining a relation type between the search keyword and the preset keyword set based on the determined matching relationship,
  The association types include a first association type and a second association type,
  The first determining step includes
  When the degree of matching between the search keyword and the preset keyword is greater than a first predetermined threshold, or when the degree of match between the search keyword and the preset keyword peripheral word is greater than a second predetermined threshold, the search keyword Determining a relationship type between the first keyword type and the preset keyword set as the first relationship type;
  When the degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the degree of match between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold Determining a relationship type between the search keyword and the preset keyword set as the second relationship type;
  The push wait information set includes a first push wait information set acquired from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information,
  The push position determining step includes:
  When the association type is the first association type, the push positions of all the push wait information in the second push wait information set are set as the first predetermined position of the web page, and all the push wait information sets in the first push wait information set The push position of the push wait information is set as a position other than the first predetermined position of the web page, and for each push wait information in the first push wait information set and the second push wait information set, Determining a push order of each push waiting information at a position other than the first predetermined position and the first predetermined position based on a matching degree between the push waiting information and the search keyword;
  When the association type is the second association type, each push waiting information and the search keyword are matched to each push waiting information in the first push waiting information set and the second push waiting information set. Determining a push order for each push waiting information based on,
  The web page generation step includes
  Including setting each push wait information to the corresponding push position of the web page according to the determined push order and generating a new web page
A method for generating a web page characterized by: The preparative Tokusu Te' flop,
A first acquisition step of acquiring a push waiting information set corresponding to the search keyword from a general database of push waiting information and a preset database of push waiting information corresponding to the preset keyword. A method for generating the web page according to 1 or 2 . The association type includes a first association type and a second association type, and the preset keyword in the preset keyword set includes a plurality of preset keywords,
Said first determining steps are
The degree of matching between the search keyword and only one preset keyword in the preset keyword set is greater than a first predetermined threshold, or preset keyword peripheral words of the search keyword and only one preset keyword; Determining a relationship type between the search keyword and the preset keyword set as the first relationship type if the matching degree is greater than a second predetermined threshold;
If the degree of matching between the search keyword and at least two preset keywords in the preset keyword set is greater than the first predetermined threshold, a relation type between the search keyword and the preset keyword set is determined. Determining as the second association type;
The degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the degree of match between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold. If there is, determining a relationship type between the search keyword and the preset keyword set as the second relationship type;
The degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold value, and the degree of match between the search keyword and the preset keyword surrounding words of the at least two preset keywords Again greater than the second predetermined threshold value, according to claim 1 to 3, characterized in that it comprises the steps of: determining the associated type between the preset keyword set and the search keyword as the second association type A method for generating a web page according to any of the above. Wherein the first acquisition to steps are
Obtaining all or a first predetermined number of push waiting information corresponding to the search keyword from the push waiting information preset database;
Selecting the second predetermined number of push waiting information according to the matching degree when the number of push waiting information acquired from the push waiting information preset database is equal to or greater than a second predetermined number;
Obtaining the remaining push wait information from the general database of push wait information when the number of push wait information obtained from the push wait information preset database is smaller than the second predetermined number. A method for generating a web page according to claim 3 or 4 . The first intake Tokusu Te' flop,
Obtaining from the preset database of push waiting information a number corresponding to the search keyword and adapted to a first predetermined position or a first predetermined number of push waiting information;
Selecting the second predetermined number of push waiting information according to the matching degree when the number of push waiting information acquired from the push waiting information preset database is equal to or greater than a second predetermined number;
Obtaining the remaining push wait information from the general database of push wait information when the number of push wait information obtained from the push wait information preset database is smaller than the second predetermined number. A method for generating a web page according to claim 3 or 4 . The preset keyword peripheral words are:
Preset keyword peripheral words generated based on the preset keyword and a predetermined service related to the preset keyword, and / or a predetermined product related to the preset keyword and the preset keyword method for generating a web page according to any one of claims 1 to 6, characterized in that it comprises a preset keyword around words generated based. A device for generating a web page,
The device is
A receiving unit configured to receive a search request sent from a client and including a search keyword;
An acquisition unit configured to acquire a push waiting information set corresponding to the search keyword;
An association type determination unit configured to determine an association type between the search keyword and the preset keyword set;
A push position determination unit configured to determine a push position of each push waiting information in the acquired push waiting information set based on a relation type between the search keyword and the preset keyword set;
A web page generation unit configured to set each push waiting information in the web page according to the determined push position and generate a new web page ;
The preset keyword set includes preset keywords and corresponding preset keyword peripheral words,
The association type determination unit is
A matching relationship determination module that determines a matching relationship between the search keyword and the preset keyword and the preset keyword peripheral word based on a semantic analysis result of the search keyword;
A relationship type determination module that determines a relationship type between the search keyword and the preset keyword set based on the determined matching relationship;
The association types include a first association type and a second association type,
The association type determination module includes:
When the degree of matching between the search keyword and the preset keyword is greater than a first predetermined threshold, or when the degree of match between the search keyword and the preset keyword peripheral word is greater than a second predetermined threshold, the search keyword And a relationship type between the preset keyword set and the first relationship type,
When the degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the degree of match between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold , Determining a relationship type between the search keyword and the preset keyword set as the second relationship type;
The push wait information set includes a first push wait information set obtained from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information,
The push position determination unit includes:
If the association type is the first association type, order all push wait information in the second push wait information set before all push wait information in the first push wait information set; and For each push wait information in the first push wait information set and the second push wait information set, the first push wait of each push wait information is based on the matching degree between each push wait information and the search keyword. Determining a push order in the information set and the second push waiting information set;
When the association type is the second association type, each push waiting information and the search keyword are matched to each push waiting information in the first push waiting information set and the second push waiting information set. Based on the push order of each push waiting information,
The web page generation unit is
Set each push waiting information to a corresponding push position of the web page according to the determined push sequence, a device for generating a web page, wherein that generates a new web page.   A device for generating a web page,
  The device is
  A receiving unit configured to receive a search request sent from a client and including a search keyword;
  An acquisition unit configured to acquire a push waiting information set corresponding to the search keyword;
  An association type determination unit configured to determine an association type between the search keyword and the preset keyword set;
  A push position determination unit configured to determine a push position of each push waiting information in the acquired push waiting information set based on a relation type between the search keyword and the preset keyword set;
  A web page generation unit configured to set each push waiting information in the web page according to the determined push position and generate a new web page;
  The preset keyword set includes preset keywords and corresponding preset keyword peripheral words,
  The association type determination unit is
  A matching relationship determination module that determines a matching relationship between the search keyword and the preset keyword and the preset keyword peripheral word based on a semantic analysis result of the search keyword;
  A relationship type determination module that determines a relationship type between the search keyword and the preset keyword set based on the determined matching relationship;
  The association types include a first association type and a second association type,
  The association type determination module includes:
  When the degree of matching between the search keyword and the preset keyword is greater than a first predetermined threshold, or when the degree of match between the search keyword and the preset keyword peripheral word is greater than a second predetermined threshold, the search keyword And a relationship type between the preset keyword set and the first relationship type,
  When the degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the degree of match between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold , Determining a relationship type between the search keyword and the preset keyword set as the second relationship type;
  The push wait information set includes a first push wait information set acquired from a general database of push wait information and a second push wait information set obtained from a preset database of push wait information,
  The push position determination unit includes:
  When the association type is the first association type, the push positions of all the push wait information in the second push wait information set are set as the first predetermined position of the web page, and all the push wait information sets in the first push wait information set The push position of the push wait information is set as a position other than the first predetermined position of the web page, and for each push wait information in the first push wait information set and the second push wait information set, Based on the degree of matching between the push waiting information and the search keyword, determine the push order at the positions other than the first predetermined position and the first predetermined position of each push waiting information,
  When the association type is the second association type, each push waiting information and the search keyword are matched to each push waiting information in the first push waiting information set and the second push waiting information set. Based on the push order of each push waiting information,
  The web page generation unit is
  Set each push wait information to the corresponding push position of the web page according to the determined push order, and generate a new web page
  An apparatus for generating a web page characterized by the above. The acquisition unit is
From the pre-configuration database push waiting information corresponding to generic database and the preset keyword push waiting information, according to claim 8 or 9, characterized in that to obtain the push-waiting information set corresponding to the search keyword A device for generating web pages . The association type includes a first association type and a second association type, the preset keyword in the preset keyword set includes a plurality of preset keywords,
The association type determination module includes:
The degree of matching between the search keyword and only one preset keyword in the preset keyword set is greater than a first predetermined threshold, or preset keyword peripheral words of the search keyword and only one preset keyword; If the degree of matching is greater than a second predetermined threshold, a relation type between the search keyword and the preset keyword set is determined as the first relation type,
If the degree of matching between the search keyword and at least two preset keywords in the preset keyword set is greater than the first predetermined threshold, a relation type between the search keyword and the preset keyword set is determined. Determining as the second association type,
The degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold, and the degree of match between the search keyword and the preset keyword peripheral word is less than or equal to the second predetermined threshold. If there is, determine a relationship type between the search keyword and the preset keyword set as the second relationship type;
The degree of matching between the search keyword and the preset keyword is less than or equal to the first predetermined threshold value, and the degree of match between the search keyword and the preset keyword surrounding words of the at least two preset keywords Again greater than the second predetermined threshold value, in any one of claims 8 to 1 0 and determines as the second related type association types between the preset keyword set and the search keyword A device for generating the described web page . The acquisition unit is
Obtaining all or a first predetermined number of push waiting information corresponding to the search keyword from the push waiting information preset database;
If the number of push waiting information acquired from the push waiting information preset database is greater than or equal to a second predetermined number, select the second predetermined number of push waiting information according to the matching degree,
If the number of acquired pushed waiting information from the pre-configuration database of the push waiting information is smaller than the second predetermined number, claim 8, characterized in that to get the rest of the push waiting information from the general database of the push waiting information An apparatus for generating a web page according to any one of 10 to 11 . The acquisition unit is
Obtaining from the preset database of the push waiting information a number corresponding to the search keyword and adapted to the first predetermined position or a first predetermined number of push waiting information;
If the number of push waiting information acquired from the push waiting information preset database is greater than or equal to a second predetermined number, select the second predetermined number of push waiting information according to the matching degree,
Wherein if the number of acquired pushed waiting information from the pre-configuration database push waiting information is smaller than the second predetermined number, claim and acquires the remaining push waiting information from the general database of the push waiting information 9 The apparatus for producing | generating the web page in any one of thru | or 11. The preset keyword peripheral words are:
Preset keyword peripheral words generated based on the preset keyword and a predetermined service related to the preset keyword, and / or a predetermined product related to the preset keyword and the preset keyword 14. The apparatus for generating a web page according to any one of claims 8 to 13 , comprising pre-set keyword peripheral words generated based on the keyword. Web page server, characterized in that it comprises a device for generating a web page according to any one of claims 8-14. One or more processors;
A storage device for storing one or more programs,
When the one or more programs are executed by the one or more processors, the method for generating a web page according to any one of claims 1 to 7 is executed on the one or more processors. An apparatus for generating a web page characterized by: