KR101972264B1 - Method and apparatus for providing reward using icon - Google Patents

Abstract

The present invention provides a method and an apparatus for providing a reward using an icon. According to an embodiment of the present invention, a user terminal, which provides a reward using an icon, comprises: a content display unit displaying content on a tool-tip when a content display request for an icon is detected; an input motion sense unit sensing the content display request for the icon and input motion of a user on the content displayed on the tool-tip; and a reward calculation unit calculating a reward corresponding to the sensed input motion when the sensed input motion is continued for a predetermined time or longer and corresponds to a predetermined reward acquisition motion.

Description

METHOD AND APPARATUS FOR PROVIDING REWARD USING ICON BACKGROUND OF THE INVENTION [0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and an apparatus for providing a reward, and more particularly, to a technique for providing a reward using an icon installed on a screen of a user terminal.

An advertisement service model that provides a corresponding reward when watching an advertisement is attracting attention in order to induce a user to actively watch an advertisement on a user terminal such as a smart phone, a tablet computer, or a desktop computer. Most of the advertisement service model focuses on the advertisement providing and the reward accumulating function through the advertisement application installed in the user terminal, and the reward accumulated according to the advertisement viewing can be used for the online or offline purchase of goods.

 However, in the case of acquiring a reward according to the conventional advertisement viewing, since only the reward according to the advertisement viewing is paid, the acquisition route of the reward does not vary, and in order to acquire only the reward, It is a reality that advertisement effect is not high. As a result, advertisers can not expect a high advertising effect, and it leads to an advertising cost burden.

 Therefore, it is hoped that a user acquires a reward route through not only the advertisement viewing but also through various routes. In the case of the advertiser, the user watches the advertisement of the product or the service for a longer time, There is a need for a reasonable advertisement providing method that can increase the advertisement effect, that is, a benefit for both users and advertisers.

 SUMMARY OF THE INVENTION The present invention has been made to solve the above problems of the related art, and it is an object of the present invention to provide a system and a method for acquiring rewards through a variety of routes from a user's point of view, To provide a reward offer and acquisition plan.

 To achieve the above object, a user terminal providing a reward using an icon according to an embodiment of the present invention includes a content display unit for displaying a content on a tool-tip when a content display request for an icon is detected, ; An input action sensing unit for sensing a content display request for the icon and a user's input operation on the content displayed on the tooltip; And a reward calculator for calculating a reward corresponding to the sensed input operation when the sensed input operation continues for a predetermined time or longer and corresponds to a predetermined reward acquiring operation.

 In order to achieve the above object, a method of providing a reward by using a user terminal according to an embodiment of the present invention includes the steps of: (a) receiving a content display request for an icon, ; (b) detecting a content display request for the icon and a user's input operation on the content displayed in the tooltip; And (c) calculating a reward corresponding to the sensed input operation when the sensed input operation continues for a predetermined time or longer and corresponds to a predetermined reward acquiring operation.

According to an embodiment of the present invention, a reward can be acquired through various paths from a user's point of view, and an advertiser can gain the effect of increasing sales by increasing the probability that a user's advertisement viewing leads to purchase.

 It should be understood that the effects of the present invention are not limited to the above effects and include all effects that can be deduced from the detailed description of the present invention or the configuration of the invention described in the claims.

1 is a diagram illustrating a system for providing rewards using icons according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a reward providing server according to an embodiment of the present invention.
3A is a block diagram illustrating a configuration of a user terminal according to an embodiment of the present invention.
FIG. 3B is a diagram illustrating content displayed on a tool tip and a reward icon according to an embodiment of the present invention.
4 is a flowchart illustrating a process in which a reward providing server according to an embodiment of the present invention provides a reward through a reward icon.
5 is a flowchart illustrating a process in which a user terminal provides a reward through a reward icon according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

 In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

 Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" .

 Also, when an element is referred to as " comprising ", it means that it can include other elements, not excluding other elements unless specifically stated otherwise.

 Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

 1 is a diagram illustrating a system for providing rewards using icons according to an embodiment of the present invention.

 A system for providing a reward using an icon according to an embodiment of the present invention (hereinafter referred to as a reward providing system) includes a reward providing server 100, a user terminal 200, an advertisement agent terminal 300, (400).

 Each of the components is briefly described. The reward providing server 100 displays content (hereinafter referred to as 'advertisement content') for a product or service and provides a reward to the user in accordance with a user's input operation on the advertisement content Icon information (hereinafter, referred to as 'reward icon') from the advertiser terminal 400. Here, 'reward icon information' includes an identifier indicating that the icon is the reward icon of the present invention, a URL address, advertisement contents displayed on a tool-tip when the mouse cursor is overlapped with the reward icon, target information, A name and an image represented by a reward icon, and may include a script for detecting a user's input operation to the advertisement content displayed in the tooltip and acquiring the history thereof.

 Further, the reward icon information may further include one or more keywords related to the advertisement content displayed in the tooltip, and the keyword may be set in advance by the advertisement content provider (e.g., an advertiser, etc., hereinafter referred to as " .

 In addition, the reward icon information may further include buttons or menus related to the advertisement content displayed in the tooltip, and information (e.g., link information or images) about the advertisement content displayed when each button or menu is selected , Which can be preset by the advertiser. For reference, an advertiser may assign a specific order to buttons or menus related to the advertisement contents, and information on the specific order may be further included in the reward icon information. This is to provide a reward when the user selects the buttons or menus in the specific order to confirm the advertisement contents

 In the reward icon information, the 'identifier indicating the reward icon' is for distinguishing the reward icon of the present invention from the conventional general icon (shortcut icon), and the 'URL address' is a URL of a web page linked to the advertisement content displayed in the tooltip Which can be set by the advertiser.

 In addition, in the reward icon information, 'advertisement content' is displayed in a tooltip of a reward icon installed on the desktop of the user terminal 200, and includes at least one of an image, a page in HTML format, text, a flash, And may further include other information such as announcements set by the advertiser.

 Also, the 'target information' in the reward icon information may include at least one of a region, an age, a sex, and a job group as information on the target object of the advertisement content displayed in the tooltip. If the target information is set to be limited to a specific area, the advertisement content corresponding to the exposure or the area may be determined according to the area information determined using the access IP of the user terminal 200. The same is true of me and gender.

 In addition, the name of the reward icon corresponding to the advertisement content in the reward icon information may be a name of the reward icon, an advertiser may set it as a default, or may be set by the user after being installed on the desktop of the user terminal 200 .

 In addition, the 'reward icon image' in the reward icon information is an image that is displayed to the user by a reward icon installed on the desktop of the user terminal 200, and may be set by the advertiser. In the case where the advertiser does not set it, ) The image may be set to the image of the reward icon.

 Also, in the reward icon information, the 'user's input operation to the reward icon' can be performed by a touch with an input tool or a finger such as a mouse or a touch pen. Hereinafter, an embodiment in which a user's operation on a reward icon is input using a mouse will be described.

 Also, in the reward icon information, the 'script for acquiring the user's input operation and history of the advertisement content' may include a mouse cursor positioned on the reward icon installed in the user terminal 200, a position of the mouse cursor relative to the tool tip of the reward icon, Time, the selection of a button or a menu displayed on a tooltip, a selection order, and the like, and acquires an operation history (log) of the detected mouse cursor.

 For reference, the reward providing server 100 may calculate the reward of the user based on the mouse operation and history of the user received from the user terminal 200 through the script, or may calculate the reward of the user calculated by the user terminal 200 May be received and managed.

 The 'one or more keywords associated with the advertisement content' in the reward icon information is set by the advertiser, and the user further uses the tool tip of the reward icon to pay a reward in accordance with the match or the similarity when searching for the keyword .

 When the advertiser transmits a reward icon registration request including the reward icon information to the reward providing server 100 through the advertiser terminal 400, the reward providing server 100 displays the reward icon setting menu corresponding to the reward icon information The install button can be displayed on a specific web page. Thereafter, when the reward icon install menu or the install button is selected by the user terminal 200 connected to the reward providing server 100, the reward providing server 100 causes the reward icon to be installed on the desktop of the user terminal 200 And may transmit the reward icon information to the user terminal 200.

 Also, when the information included in the reward icon information is changed, the reward providing server 100 may receive an update request for the reward icon information from the advertiser terminal 400 and transmit the changed reward icon information to the user terminal 200 . For this, the reward providing server 100 can confirm whether the user terminal 200 and the reward icon information are updated at predetermined time intervals.

 On the other hand, the user terminal 200 can access a web page for installing a reward icon provided by the reward providing server 100, and can request installation of a reward icon by selecting a reward icon install menu or an install button displayed on a web page have. Then, the user terminal 200 may receive the reward icon information corresponding to the reward icon installation menu or the install button selected by the user from the reward providing server 100.

 The user terminal 200 installs a reward icon on the desktop using the reward icon information received from the reward providing server 100 and displays the advertisement content in the tooltip of the reward icon when a request for displaying the advertisement content of the reward icon is detected can do. The operation and history of the mouse cursor for the advertisement content displayed on the tool tip of the reward icon are obtained and provided to the reward providing server 100 or the reward to be acquired by the user is calculated based on the operation of the mouse cursor and its history And provide the result to the reward providing server 100. The conditions under which the user can obtain a reward will be described later with reference to FIGS. 3A and 3B.

 Meanwhile, the advertisement agent terminal 300 may be connected to the advertiser terminal 400 and the reward providing server 100 to allow the advertiser and the advertisement agent to make a partnership. Here, the advertiser terminal 400 may be connected to one advertisement agent terminal 300, and the advertisement agent terminal 300 may be connected to a plurality of advertiser terminals 400. The advertisement agent having an affiliation with the advertiser can request registration of the reward icon on behalf of the advertiser by the reward providing server 100 and collect various statistical information of the previously registered reward icon and provide it to the advertiser.

 When the advertiser and the advertisement agent make a partnership, the advertisement agent terminal 300 can provide the partnership information including the identifier of the advertiser, the reward icon information of the advertiser, and the identifier of the advertisement agent to the reward providing server 100, The advertisement agent having partnership with the advertiser can receive a reward of a certain percentage (for example, 8%) in the advertisement execution cost when the advertisement contents are exposed on the user terminal 200 through the reward icon of the advertiser.

 Meanwhile, the advertiser terminal 400 can provide the reward icon information to the reward providing server 100 to request registration of the reward icon of the advertiser. The advertiser terminal 400 accesses the reward providing server 100, Can be set. In addition, the advertiser terminal 400 can set the advertisement execution cost through the reward icon, the condition of the reward provided to the user, and the ratio of the reward provided to the advertisement agent in case of partnership with the advertisement agent.

 The advertiser terminal 400 may access the reward providing server 100 and may receive various statistical information on the reward icon of the advertiser from the reward providing server 100 and provide it to the advertiser. If the advertisement agent and the advertiser have a partnership, the advertiser terminal 400 may receive various statistical information about the reward icon from the advertisement agent terminal 300.

 Hereinafter, the reward providing server 100 and the user terminal 200 for providing a reward to a user through a reward icon installed on a desktop screen of the user terminal 200 will be described in detail with reference to FIG.

 2 is a block diagram showing the configuration of a reward providing server 100 according to an embodiment of the present invention.

 The reward providing server 100 according to an embodiment of the present invention includes a reward icon registering unit 110, a reward icon providing unit 120, a partnership managing unit 130, a reward calculating unit 140, a control unit 150, (Not shown).

 When the reward icon registration information 110 for registering the reward icon is received from the advertiser terminal 400 or the advertisement agent terminal 300, the reward icon registration unit 110 matches the reward icon information with the advertiser identifier, Can be registered. If reward icon information is received from the advertisement agent terminal 300, the corresponding advertisement agent identifier may be further matched and registered. Here, 'registration of the reward icon' may mean that a menu or button for installing the reward icon is displayed on the web page. That is, the reward icon registered by the reward icon registering unit 110 may be displayed on the web page provided by the reward providing server 100, such as an icon installation menu or an install button.

 The reward icon providing unit 120 may provide the reward icon information to the user terminal 200 when the reward icon is requested to be installed by the user terminal 200. When the reward icon information is installed in the user terminal 200, the reward icon may be displayed on the desktop of the user terminal 200.

 Meanwhile, when the advertiser and the advertisement agent have a partnership, the partnership management unit 130 may match and store the advertiser identifier, the advertisement agent identifier, and the reward icon information of the advertiser. For this, a user interface for inputting information for establishing partnership between the advertiser and the advertisement agent may be provided to the advertiser terminal 400 and the advertisement agent terminal 300. The user interface for establishing a partnership may include a field for inputting various information such as an advertiser identifier, an advertisement agent identifier, and reward icon information. If there is an already registered reward icon of the advertiser, the reward icon information is inquired Buttons or menus may be included. Also, an input field for setting a rate of rewards to be paid to the advertisement agent in the advertisement execution cost when the advertisement contents are exposed in the user terminal 200 through the reward icon of the advertiser may be included.

On the other hand, when the user's mouse operation and information on the history of the advertisement content displayed on the tool tip of the reward icon are received from the user terminal 200, Can be calculated. The reward obtained by the advertisement agent due to the reward icon can also be calculated. For reference, the reward calculation may be performed by the reward calculation unit 140 of the reward providing server 100 or may be performed by the user terminal 200 according to an embodiment.

Details of obtaining a reward in accordance with various conditions under which a user can obtain a reward, that is, a mouse operation for the advertisement content displayed on the tool tip of the reward icon and the history thereof will be described later with reference to FIGS. 3A and 3B.

The control unit 150 may include the above-described components of the reward providing server 100 such as the reward icon registering unit 110, the reward icon providing unit 120, the partnership managing unit 130 and the reward calculating unit 140, And controls the storage unit 160, which will be described later.

Meanwhile, the storage unit 160 may store an algorithm for allowing the controller 150 to control the components of the reward providing server 100, and various data required or derived in the control process.

 FIG. 3A is a block diagram illustrating a configuration of a user terminal 200 according to an exemplary embodiment of the present invention, and FIG. 3B illustrates content displayed on a reward icon and a tooltip according to an exemplary embodiment of the present invention.

 The user terminal 200 according to an exemplary embodiment of the present invention may include an input motion detection unit 210, an advertisement content display unit 220, a reward calculation unit 230, a web page request unit 240, a reward icon update unit 250 A control unit 260, and a storage unit 270.

 The input motion detection unit 210 can detect an advertisement content display request for the reward icon 300 and a mouse motion for the advertisement content displayed in the tool tip 310 of the reward icon 300 have.

 Here, the 'request for displaying the advertisement content for the reward icon 300' may be a predetermined operation performed on the rewind icon 300 displayed on the desktop of the user terminal 200 and the overlap of the mouse cursor, the reward icon 300, A selection of a right-click menu for the reward icon 300, and the like.

 Here, 'overlap' may mean that the area of the mouse cursor overlaps the area of the reward icon 300 beyond a predetermined area and over a predetermined time. The predetermined operation to be performed on the reward icon 300 is to perform an operation of drawing a specific shape (e.g., triangle, square, circle, etc.) around the reward icon 300 using a mouse cursor, Quot; icon 300 ". Of course, the predetermined operation is not necessarily limited to drawing a triangular or square shape, and various operations can be predetermined in any number of embodiments.

 The input motion detection unit 210 detects the position and duration of the mouse cursor with respect to the tool tip 310 of the reward icon 300 and the selection and selection order of the buttons displayed on the tool tip 310, The operation history (log) of the detected mouse cursor can be obtained.

On the other hand, the content display unit 220 can display the advertisement content corresponding to the reward icon 300 on the tool tip 310. Here, if the advertisement content is an image, the advertisement content display unit 220 may display the image included in the reward icon information on the tooltip 310. If the advertisement content is an HTML page, the content display unit 220 displays the reward icon The corresponding HTML page can be displayed in the tool tip 310 using the HTML source included in the information. If the advertisement content is a video (including flash), the advertisement content display unit 220 can display the corresponding video in the tool tip 310 using the video file included in the reward icon information. At this time, the moving picture displayed on the tool tip 310 may be included in the reward icon information in the form of a file, or the URL address of the server providing the moving picture may be included in the reward icon information. If the reward icon information includes the URL address of the server providing the moving image, the advertisement content display unit 220 can display the moving image on the tool tip 310 of the reward icon 300 using the corresponding URL address have.

The advertisement content display unit 220 may further display other information in the tool tip 310 of the reward icon 300 in addition to the content based on other information set by the advertiser included in the reward icon information. In this case, the content display unit 220 may display a plurality of announcements in the tool tip 310 of the reward icon 300, for example, ) Format.

In addition, when displaying the advertisement content on the tool tip 310 of the reward icon 300, the advertisement content display unit 220 displays menus 311 for displaying additional content, if there is one or more additional content related to the advertiser, The user can display the advertisement content corresponding to the selected menu on the tool tip 310 when one of the displayed menus 311 is selected as shown in FIG.

In an embodiment, if there is an advertiser who registers reward icon information for bags, clothes, and accessories, and the user installs a reward icon 300 corresponding to a bag on the desktop, the content display unit 220 displays The menu 311 for bags, clothes, and accessories may be displayed on the tool tip 310 of the reward icon 300 selected by the user, and content related to the bag may be displayed first by default. When the user selects a clothing or an accessory menu among the menus 311, the content display unit 220 may display the advertisement content corresponding to the selected menu on the tool tip 310.

For reference, the content display unit 220 may display a mobile version when the advertisement content is displayed on the tool tip 310 of the reward icon 300. This is intended to reduce the sense of heterogeneity experienced by mobile-savvy users about the ad content displayed in the tooltip 310. [ Of course, in case of selecting 'view button or menu on PC screen', a web page including contents optimized on the PC screen may be displayed.

The advertisement content display unit 220 displays the advertisement content on the tool tip 310 of the reward icon 300 based on the position of the reward icon 300 in the desktop of the user terminal 200 ) Can be determined. That is, the tool tip 310 may be displayed on the upper side, the lower side, the left side, or the right side based on the reward icon 300, or the tool tip 310 may be displayed on the upper diagonal line or the lower diagonal line on the left or right side. In one embodiment, when the reward icon 300 is located at the upper left corner of the desktop, the advertisement content display unit 220 displays the tool tip 310 of the reward icon 300 on the lower right side of the reward icon 300 Can be displayed in a diagonal direction.

For reference, the tool tip 310 of the reward icon 300 displays a button or a menu 312 for viewing the advertisement content in the PC version, a favorite button for directly viewing the web page when the advertisement content is displayed in the PC version, A home button or menu 314 for visiting the homepage of the advertiser providing the advertisement content, a fixed button or menu 315 for allowing the tool tip of the reward icon to be fixedly displayed on the screen to be continuously exposed, A button or menu 316 for viewing a previous screen or a subsequent screen for the displayed advertisement content, a button or menu 317 for adjusting the brightness of the tooltip 310, a button or menu 318 for replaying the advertisement content, A scroll 319 for confirming if the advertisement content can not be displayed at a time in the tooltip 310, and a search window 320 for requesting a search using a keyword or the like. These various buttons and menus are those that can be executed (selected) when the user is interested in the advertisement content displayed on the tool tip 310 of the reward icon 300, It is possible to increase the residence time of the gaze line. In addition, if the various buttons or menus are selected in a specific order set by the advertiser, the user can obtain a reward. Here, the buttons or menus are selected in a specific order, as described above. That is, the advertisement contents are exposed to the users in accordance with the scenario intended by the advertiser, thereby increasing the interest of the users and the gaze time Thereby maximizing the advertising effect. To this end, information that guides sequential selection of a button or menu for reward acquisition may be displayed within the tool tip 310.

Meanwhile, the reward calculation unit 230 may calculate a mouse operation on the advertisement content displayed on the tool tip 310 of the reward icon 300 sensed by the input action sensing unit 210 and a variety of rewards Can be calculated.

The reward calculation unit 230 may calculate a reward corresponding to each operation when the input motion sensing unit 210 senses the next mouse operation.

1. When the cursor of the mouse is positioned on the reward icon 300 and the tool tip 310 is displayed

2. When the tool tip 310 is displayed on the reward icon 300 by a specific operation (double-click or square / triangle / circle drawing)

3. When the mouse cursor remains in the advertisement content displayed on the tool tip 310 for more than a predetermined time

4. When a home button / menu, a previous screen button / menu, and a subsequent screen button / menu of the advertisement content displayed on the tool tip 310 are selected

5. When selecting the button / menu for viewing the advertisement contents displayed on the tool tip 310 on the PC screen

6. If you select a button / menu that adds a web page of the ad content displayed as a PC screen as a favorite

7. When a button / menu for fixing the tool tip 310 is selected so that the tool tip 310 in which the advertisement content is displayed does not disappear even if the mouse cursor moves out of the reward icon 300

8. When the scrolling of the advertisement content displayed on the tool tip 310 moves

9. When buttons / menus displayed in the tool tip 310 are selected in a predetermined order

In addition, a reward may be provided when a reward icon is installed on the desktop of the user terminal 200. [

Here, the reward calculation unit 230 may set one or more restrictions to prevent illegal reward acquisition. In one embodiment, when a tool tip is displayed on the same reward icon, a reward can be provided when a tool tip is displayed after a predetermined time has elapsed. This is to prevent the case where the tooltips are repeatedly displayed to obtain the rewards. In addition, the reward calculation unit 230 may provide a reward when a reward icon is installed after a predetermined time has elapsed when the installation and deletion of the reward icon are repeatedly performed. Alternatively, the reward calculation unit 230 may provide a reward when the position of the mouse cursor in the advertisement content displayed in the tooltip moves more than a predetermined number of times within a predetermined time, and when the movement locus of the mouse cursor is moved in a certain direction Rewards can be provided. This is to prevent a case where the mouse is shaken meaninglessly in order to obtain a reward according to the movement of the mouse cursor.

On the other hand, the web page request unit 240 can request a web page with the corresponding URL address based on the URL address matched with the advertisement content displayed in the tool tip of the reward icon. Here, the web page request may be performed when a click (or double click) event is generated for the advertisement content displayed in the tooltip, or when a specific menu or button for requesting the web page is selected.

In addition, when requesting a web page with a URL address, the web page request unit 240 may request an appropriate web page by including an identifier indicating that the request is performed through a reward icon in a URL address. In this case, Rewards can be provided. For example, when a seller A who operates a shopping mall provides a reward icon related to a bag, and a user clicks (or double-clicks) the bag image displayed in the tool tip of the reward icon, The web page request unit 240 may include an identifier in the URL address indicating that the web page request is a request through the reward icon.

On the other hand, the reward icon renewing unit 250 may request the reward providing server 100 to confirm whether or not the specific reward icon is updated at a predetermined time interval. At this time, when there are a plurality of reward icons installed on the desktop, the reward icon renewing unit 250 can request the reward providing server 100 to confirm whether each reward icon is updated.

If the reward icon requesting the renewal confirmation is updated, the reward icon renewing unit 250 can receive the updated reward icon information from the reward providing server 100 and update the reward icon. At this time, when there are a plurality of reward icons of the same advertiser and a plurality of reward icons to be updated are also plural, the reward icon updater 250 can update a plurality of reward icon information.

If any one of the information on the additional content of the advertiser displayed on the menu in the tooltip is selected and the advertisement content already displayed in the tooltip is changed to the selected additional content and displayed, The image of the icon corresponding to the displayed content can be changed to the image corresponding to the selected additional content and displayed. At this time, the reward icon renewing unit 250 may change at least one of the image and the name of the icon and display it.

The control unit 250 may include the above components of the user terminal 200 such as the input operation sensing unit 210, the content display unit 220, the reward calculation unit 230, the web page request unit 240, And the reward icon updating unit 250 to perform the above-described operations, and also to control the storage unit 260 described later.

Meanwhile, the storage unit 260 may store an algorithm for allowing the controller 250 to control the components of the user terminal 200 and various data required or derived in the control process.

The user terminal 200 can be connected to the reward providing server 100 through a network such as a mobile phone, a smart phone, a PDA (personal digital assistant), a portable multimedia player (PMP) A wireless communication device based on a handheld device such as a desktop PC, a laptop PC, a digital TV connected to a set-top box, and a communication device May also be included.

For reference, the reward calculation unit 230 calculates the various rewards provided to the user according to the mouse operation on the advertisement content displayed in the tool tip of the reward icon detected by the input action sensing unit 210 and the history thereof , The operation of the reward calculation unit 230 may be performed in the reward providing server 100 according to the embodiment. That is, the user terminal 200 provides the reward providing server 100 with information on the mouse operation and its history sensed by the input operation detecting unit 210, and the reward providing server 100 provides the reward of the user Can be calculated.

4 is a flowchart illustrating a process in which a reward providing server 100 according to an embodiment of the present invention provides a reward through a reward icon installed in the user terminal 200. [

The flowchart shown in FIG. 4 may be performed by the reward providing server 100. Hereinafter, the flow chart of FIG. 4 will be described with the reward providing server 100 as an executing entity.

The reward providing server 100 provides a web page for registering a reward icon, and receives and registers the reward icon information from the advertiser terminal 400 connected to the web page (S401).

Here, the reward providing server 100 may receive and register one or more reward icon information from the advertiser terminal 400. When the advertiser and the advertisement agent have a partnership, the reward providing server 100 may receive the reward icon information from the advertisement agent terminal 300.

After S401, the reward providing server 100 provides a web page including a reward icon request menu or a button for installing a registered reward icon (S402).

After step S402, when the reward icon installation menu or the install button of the web page is selected from the user terminal 200 and installation of the reward icon is requested from the user terminal 200, the reward providing server 100 transmits the reward icon information to the user terminal 200 (S403).

Here, when there are a plurality of reward icons registered by the same advertiser, the reward providing server 100 may provide a plurality of reward icon information to the user terminal 200 in a package form.

After step S403, the reward providing server 100 receives information on the mouse operation and history of the advertisement content displayed in the tool tip of the reward icon from the user terminal 200, and calculates the reward based on the received information ( S404).

Here, the reward providing server 100 may receive the information on the mouse operation and its history from the user terminal 200 in real time to calculate the reward, or receive information on the mouse operation and its history on a predetermined time basis, .

After step S404, the reward providing server 100 provides the calculated reward information to the user terminal 200 (S405).

Here, the information about the mouse operation and the history obtained by acquiring the reward and the reward acquired for each user can be separately stored and managed and can be provided to the user terminal 200 upon request of the user terminal 200.

In addition, the reward providing server 100 may update the reward icon information by reflecting update information when the reward icon information is received from the advertiser terminal 400. [ When the reward icon information requested to be renewed is updated, the renewed reward icon information is transmitted to the user terminal 200 from the user terminal 200 at a predetermined time interval, Lt; / RTI >

FIG. 5 is a flowchart illustrating a process in which a user terminal 200 according to an exemplary embodiment of the present invention provides a reward through a reward icon.

The flowchart shown in Fig. 5 may be performed by the user terminal 200. Fig. Hereinafter, the flow chart of Fig. 5 will be described with the user terminal 200 performing as a main body.

First, the user terminal 200 accesses a web page provided by the reward providing server 100, selects a reward icon request menu or button displayed on the web page, downloads reward icon information from the reward providing server 100 And installs a reward icon (S501).

After step S501, the user terminal 200 detects an advertisement content display request for the reward icon displayed on the desktop, and displays the advertisement content in the tool tip of the reward icon based on the reward icon information (S502).

 Here, the advertisement content display request for the reward icon may include a reward icon displayed on the desktop of the user terminal 200, overlapping of the mouse cursor, a predetermined operation performed on the reward icon, or a selection of a right-click menu for the reward icon Lt; / RTI >

For reference, the user terminal 200 may display various advertisement contents of the same advertiser in a tooltip in a menu format within a tooltip of a reward icon.

After step S502, the user terminal 200 detects a mouse operation for the advertisement content displayed on the tool tip of the reward icon, and determines whether the operation is an operation for acquiring the reward (S503).

If it is determined in operation S503 that the reward is obtained, the user terminal 200 calculates a reward corresponding to the mouse operation (S504).

When a reward is provided, when a reward icon is installed on the desktop of the user terminal 200, a mouse cursor is positioned on the reward icon and a tooltip is displayed. 3. If the tooltip is displayed by the action (double click or square / triangle / circle drawing), 3. If the mouse cursor is over the predetermined time for the advertisement content displayed in the tooltip, 4. If the advertisement displayed in the tooltip 5. To select the home button / menu of the content, the previous screen button / menu, and then the screen button / menu 5. To display the advertisement contents displayed on the tooltip on the PC screen, 7. If you select a button / menu that will add the web page of the ad content as a favorite, 7. The ad content will be displayed even if the mouse cursor leaves the reward icon When selecting a button / menu that fixes the tooltip so that the tooltip does not disappear. 8. when the scroll of the advertisement content displayed in the tooltip moves. And 9. when the buttons / menus displayed in the tooltip are selected in a predetermined order And may include one or more. At this time, one or more restrictions may be set to prevent acquisition of an incorrect reward.

After step S504, the user terminal 200 provides the calculated reward information to the reward providing server 100 (S505).

 The above-described technical features may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium.

 The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination.

 The program instructions recorded on the medium may be those specially designed and constructed for the embodiments or may be available to those skilled in the art of computer software.

 Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

 Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

 The hardware device may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

 It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be.

 It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

 For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

 The scope of the present invention is defined by the appended claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

100: Reward delivery server
110: reward icon registration part
120: Reward Icon Offering
130: Partnership Management Division
140: reward calculation unit
150:
160:
200: User terminal
210: an input motion detection unit
220: advertisement content indicator
230: reward calculation unit
240: Web page request unit
250: Reward Icon Update Unit
260:
270:
300: advertisement agent terminal
400: Advertiser terminal

Claims (7)

A user terminal for providing a reward using an icon,
An advertisement content display unit for displaying a content on a tool-tip when a content display request for the icon is detected;
An input action sensing unit for sensing a content display request for the icon and a user's input operation on the content displayed on the tooltip; And
A reward calculation unit for calculating a reward corresponding to the sensed input operation when the sensed input operation continues for a predetermined time or longer and corresponds to a predetermined reward acquisition operation;
, ≪ / RTI &
Wherein the tooltip includes at least one of an area in which the content is displayed and a button and menu that can be executed or selected when there is interest in the content,
The predetermined reward acquisition operation may include an operation in which the user's input action is selected according to a predetermined order set by the advertiser, which is set in accordance with the scenario intended by the advertiser, And inputting at least one keyword associated with the displayed content, which is set by the advertiser, as a search keyword in the tooltip.
The method according to claim 1,
Wherein the input operation of the user is performed by an input tool including at least one of a touch using the user's finger or a mouse and a touch pen,
The predetermined reward acquisition operation
A touch area of the user's finger or a cursor of the input tool is positioned on the icon and the tool tip is displayed or a predetermined operation is performed using the touch of the user's finger or the cursor of the input tool on the icon A touch of the user's finger or a cursor of the input tool stays for a predetermined time or longer in a content displayed on the tool tip, or a home button / menu of a content displayed on the tool tip, A button / menu for selecting a screen button / menu, a subsequent screen button / menu, a button / menu for selecting a content displayed on the tooltip as a PC screen or a favorite web page for content displayed on the PC screen, Menu, or a touch by the user's finger or a cursor of the input tool Further comprising the step of selecting a button / menu for fixing the tooltip so that the tooltip does not disappear even if the icon is out of order, or scrolling the content displayed on the tooltip, or installing the icon. terminal.
A method of providing a reward using a user terminal, the method comprising:
(a) displaying a content in a tool-tip when a content display request for an icon is detected;
(b) detecting a content display request for the icon and a user's input operation on the content displayed in the tooltip; And
(c) calculating a reward corresponding to the sensed input operation when the sensed input operation continues for a predetermined time or longer and corresponds to a predetermined reward acquiring operation;
, ≪ / RTI &
Wherein the tooltip includes at least one of an area in which the content is displayed and a button and a menu that can be executed or selected when the user is interested in the content,
The predetermined reward acquisition operation may include an operation in which the user's input action is selected according to a predetermined order set by the advertiser, which is set in accordance with the scenario intended by the advertiser, And inputting at least one keyword associated with the displayed content, which is set by the advertiser, as a search keyword in the tooltip.
The method of claim 3,
Wherein the input operation of the user is performed by an input tool including at least one of a touch using the user's finger or a mouse and a touch pen,
The step (c)
A touch area of the user's finger or a cursor of the input tool is positioned on the icon and the tool tip is displayed or a predetermined operation is performed using the touch of the user's finger or the cursor of the input tool on the icon A touch of the user's finger or a cursor of the input tool stays for a predetermined time or longer in a content displayed on the tool tip, or a home button / menu of a content displayed on the tool tip, A button / menu for selecting a screen button / menu, a subsequent screen button / menu, a button / menu for selecting a content displayed on the tooltip as a PC screen or a favorite web page for content displayed on the PC screen, Menu, or a touch by the user's finger or a cursor of the input tool Further comprising the step of selecting a button / menu to fix the tool tip so that the tool tip does not disappear even if the icon is removed, or to scroll the content displayed on the tool tip, or when the icon is installed, And judging the operation as an operation.
 A computer program stored in a recording medium comprising a series of instructions for performing the method according to any one of claims 3 and 4. In a method for a server to provide rewards using icons,
(a) a reward acquiring operation for an identifier of an icon, a content displayed in a tooltip of the icon at the user terminal in which the icon is installed, a URL address providing the content, a name and an image of the icon, and a content displayed in the tooltip Matching the reward icon information with an advertiser and storing the reward icon information;
(b) providing the reward icon information to the user terminal when a transmission request for the icon is received from the user terminal; And
(c) paying a reward corresponding to the input operation of the user when the user's input operation on the content displayed in the tool tip received from the user terminal corresponds to the reward acquiring operation;
, ≪ / RTI &
Wherein the tooltip includes at least one of an area in which the content is displayed and a button and a menu that can be executed or selected when the user is interested in the content,
The predetermined reward acquisition operation may include an operation in which the user's input action is selected according to a predetermined order set by the advertiser, which is set in accordance with the scenario intended by the advertiser, And inputting at least one keyword associated with the displayed content, which is set by the advertiser, as a search keyword in the tooltip.
The method according to claim 6,
The reward acquisition operation
Wherein the tool tip is displayed by a touch region of the user's finger or a cursor of the input tool on the icon or a predetermined operation is performed using the touch of the user's finger or the cursor of the input tool on the icon, A tool tip is displayed or a touch of the user's finger or a cursor of the input tool stays in the content displayed on the tool tip for a predetermined time or a home button / menu of a content displayed on the tool tip, / Menu, a screen button / menu is selected, a button / menu for selecting the content displayed on the tooltip on the PC screen or a button / menu for adding the web page of the content displayed on the PC screen as a favorite Or a touch by the user's finger or a cursor of the input tool is displayed on the icon Further comprising the step of: selecting a button / menu for fixing the tool tip so that the tool tip does not disappear even if the tool tip disappears, or scrolling the content displayed on the tool tip, or installing the icon. How to provide rewards.

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