KR101928039B1 - Server and method for managing adaptive sales based on artificial intelligence - Google Patents

Abstract

An adaptive sales management server and method by artificial intelligence are disclosed. The method of managing adaptive sales by artificial intelligence according to an embodiment of the present invention includes the steps of registering sales information of a sales target product on a platform, collecting sales information of a competitive product group periodically competing with a sales target product Determining the sales volume of the competitive product group using the sales information of the collected competitive product group, and changing the sales information of the sales target product according to the determined sales volume. As a result, the sales quantity and the selling price can be flexibly changed in real time.

Description

TECHNICAL FIELD The present invention relates to an adaptive sales management server and method using artificial intelligence,

The present invention relates to an adaptive sales management server and method by artificial intelligence, and more particularly, to an adaptive sales management server and method by artificial intelligence for adaptively arranging goods to be sold.

As the information and communication technology and the computer technology have been developed and the number of Internet users has been rapidly increasing, electronic commerce (EC) has been widely used in various fields.

Accordingly, technologies for supporting electronic commerce have been developed and types of businesses suitable for electronic commerce have appeared. E-commerce has advantages in that there is no time and space limitation in the purchase of goods and the purchaser can directly make a purchase decision suitable for him through various product information.

Traditionally, commodities such as clothes, food, and household appliances have been traded in the early days of commodities handled in e-commerce. Recently, however, transactions of reservation products such as performances, exhibitions, accommodations, In the case of the reservation product, the seller registers information on the type of the product, the sales quantity or the remaining quantity, the availability date and the like with respect to the reservation product, and the purchaser can determine the purchase of the reservation product suitable for him through the information registered by the seller .

Unlike a real product, a reserved product has a different value depending on the usage date, is influenced greatly by an external situation, and has a form of stock that is consumed when a sales date and time is exceeded. More specifically, most of the reservation products may have price fluctuations even if they are the same goods according to a specific time, and the prices may fluctuate even when they are close to the deadline.

From the viewpoint of the seller who sells the reservation product, it is possible to allocate more sales quantity to the distribution line which is being sold at a high price, and to allocate a small quantity of sales to the distribution line where the sale is performed at a relatively low price, It is advantageous to exhaust all sales volume and maximize sales.

In order to do this, the seller needs to monitor other distribution lines in addition to his / her own distribution line. However, in the method using e-commerce, there are various methods such as a home shopping channel using IPTV, a social network channel using smart phone, etc. in addition to a channel using a computer device, so it is practically impossible for the seller to directly monitor various e-commerce channels . Therefore, a system capable of monitoring various e-commerce channels is needed.

Korean Patent Publication No. 2002-0003774 (published on January 15, 2002)

(Omitted)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and an object of the present invention is to provide an apparatus and method for maximizing efficiency of sales management of a reservation product by adaptively arranging a product in a reservation product, And an adaptive sales management server and method based on artificial intelligence.

The solution of the present invention is not limited to those mentioned above, and other solutions not mentioned can be clearly understood by those skilled in the art from the following description.

According to an embodiment of the present invention, there is provided an adaptive sales management method by artificial intelligence, comprising: registering sales information of a sale target product on a platform; Collecting sales information of the competitive product group in the competitive product group, judging the sales volume of the competitive product group using the collected sales information of the competitive product group, and changing the sales information of the sale target product according to the determined sales amount .

Preferably, the sales target product may be a reservation product in which the use date and time of the sales target product is selected by the purchaser to be sold.

Preferably, the step of extracting sales information of a similar product group having a character similar to that of the sales target product from the sales information of the product group for each platform stored in advance, and setting the category of the competitive product group with reference to the sales information of the extracted similar product group As shown in FIG.

Preferably, the changing step includes the steps of: detecting a sales amount per hour for each platform for a platform belonging to a category of a set of competitor product groups; setting a platform-specific weight value using the detected sales amount per hour; And adjusting the sales amount per platform including the sales target product.

Also preferably, the platform-specific weight can be calculated by the following equation:

.

.

Also preferably, the platform-specific sales volume of the platform can be adjusted by the following equation:

.

.

It is also desirable to periodically monitor the increase / decrease in the sales volume of the sales target product and the competition product group in the entire platform and to analyze the cause of the increase / decrease in the sales volume when the increase / And the step of changing the sales information of the sale target product according to the cause.

Preferably, the step of changing the sales information further includes the step of tracking the change in the selling price with respect to the product showing the sales amount exceeding the reference threshold value when the sales amount exceeds the reference threshold value, The selling price of the merchandise to be sold may be lowered, and if the current selling price is lower than the previous selling price, the selling price of the merchandise to be sold may be increased.

Also preferably, the reduced selling price can be determined by subtracting the difference between the previous selling price of the competitive product group and the current selling price at the previous selling price.

Also, preferably, the increased selling price can be determined by summing the difference between the previous selling price of the competitor product group and the previous selling price at the previous selling price.

According to another aspect of the present invention, there is provided an artificial intelligence management server for artificial intelligence, comprising: a registration unit for registering sales information of a sales target product on a platform; sales information of a competitive product group, And a control unit for determining the sales volume of the competitive product group using the extracted sales information of the competitive product group, and the registration unit changes the sales information of the sales target product according to the sales volume determined by the determination unit .

Preferably, the sales target product may be a reservation product in which the use date and time of the sales target product is selected by the purchaser to be sold.

Preferably, the information extracting unit further includes a storage unit for storing sales information of a product group having a history registered in a plurality of platforms on a platform-by-platform basis, wherein the information extracting unit extracts, from the sales information of the product group for each platform, And the control unit can set the category of the competitive product group by referring to the sales information of the extracted similar product group.

Preferably, the information extracting unit detects a sales amount per each platform for a platform belonging to a set category of the competitor product group, and the control unit sets a platform-specific weight using the detected sales amount per hour, To adjust the sales volume by platform.

Also preferably, the platform-specific weight can be calculated by the following equation:

.

.

Also preferably, the sales volume for each platform of the platform can be adjusted by the following equation

.

.

Preferably, the control unit further includes a monitoring unit that periodically monitors the increase / decrease in the sales volume of the sales target product and the competition product group in the entire platform, and when the increase / decrease in the sales volume is out of the range of the threshold value as a result of monitoring by the monitoring unit, The cause of the increase / decrease can be analyzed and the sales information of the target product can be changed according to the analyzed cause.

Preferably, when the sales amount exceeds the reference threshold value, the control unit preferably tracks the variation of the selling price with respect to the product showing the sales amount exceeding the reference threshold value through the monitoring unit, and if the current selling price is less than the previous selling price The sales price of the sale target product can be lowered, and if the current sale price is lower than the previous sale price, the selling price of the sale target product can be raised.

Also preferably, the reduced selling price can be determined by subtracting the difference between the previous selling price of the competitive product group and the current selling price at the previous selling price.

Also, preferably, the increased selling price can be determined by summing the difference between the previous selling price of the competitor product group and the previous selling price at the previous selling price.

According to the present invention, by monitoring a plurality of platforms periodically and reflecting the same on a target merchandise, the sales price and quantity of the target merchandise can be adjusted adaptively according to the sales information of the competitive merchandise and the sales trend of the target merchandise There is an effect of providing an adaptive sales management server and method.

As a result, there is an advantage that the inventory can be exhausted from the seller's point of view by adaptively changing the price of the reserved goods having the characteristics of consuming the stock when the sales date and time elapse, and in the buyer's view, The advantage is that you have the opportunity to buy at a lower price.

The effects of the invention are not limited to those mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description.

1 is a network configuration diagram of an artificial intelligence adaptive sales management system according to a preferred embodiment of the present invention,
FIG. 2 is a block diagram of an artificial intelligence adaptive sales management server according to a preferred embodiment of the present invention;
3 is a diagram illustrating data used in an adaptive sales management server according to an artificial intelligence according to a preferred embodiment of the present invention,
4 is a view illustrating sales information of a platform to which adaptive sales management by artificial intelligence is applied according to a preferred embodiment of the present invention,
5 is a flowchart illustrating an adaptive sales management method according to an artificial intelligence according to a preferred embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features, and advantages of the present invention will become more readily apparent from the following description of preferred embodiments with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described herein but may be embodied in other forms. Rather, the embodiments disclosed herein are provided so that the disclosure can be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.

In this specification, when an element is referred to as being on another element, it may be directly formed on another element, or a third element may be interposed therebetween. Further, in the drawings, the thickness of the components is exaggerated for an effective description of the technical content.

Where the terms first, second, etc. are used herein to describe components, these components should not be limited by such terms. These terms have only been used to distinguish one component from another. The embodiments described and exemplified herein also include their complementary embodiments.

Also, when it is mentioned that the first element (or component) is operated or executed on the second element (or component) ON, the first element (or component) It should be understood that it is operated or executed in an operating or running environment or is operated or executed through direct or indirect interaction with a second element (or component).

It is to be understood that when an element, component, apparatus, or system is referred to as comprising a program or a component made up of software, it is not explicitly stated that the element, component, (E.g., memory, CPU, etc.) or other programs or software (e.g., drivers necessary to drive an operating system or hardware, etc.)

It is also to be understood that the elements (or elements) may be implemented in software, hardware, or any form of software and hardware, unless the context requires otherwise.

Also, terms used herein are for the purpose of illustrating embodiments and are not intended to limit the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms "comprises" and / or "comprising" used in the specification do not exclude the presence or addition of one or more other elements.

1 is a network configuration diagram of an artificial intelligence adaptive sales management system according to a preferred embodiment of the present invention.

1, an artificial intelligence adaptive sales management system according to a preferred embodiment of the present invention includes a sales management server 100 connected to be able to communicate through a network, a plurality of platforms 200, And a terminal device 300. Here, the network is not limited to any kind of wired or wireless communication network.

The sales management server 100 may store sales information on a sales target product, thereby registering sales information on the sales target product on at least one platform, Can be changed.

In order to adaptively manage the sales target product, the sales management server 100 preferably manages the sales information on the current sales target product and information on the sales target product that has been previously sold in a database.

The sales management server 100 may correspond to a server of a merchandise supplier who intends to sell a sales target product or a server of a professional manager who is delegated sales management from a merchandise supplier. The sales management server 100 will be described in detail later with reference to FIG.

The plurality of platforms 200 registers the sales information about the sales target product or the sales target product received from the product supplier and provides the sales information in a form that the buyer can view. And becomes a channel for purchasers to purchase desired products.

Legend has it that there are various definitions for the platform, but one of them defines the platform as a basic structure that is commonly used to sell or sell various goods. In this regard, the platform of the present invention is also a basic structure used for selling a product to be sold, and may correspond to a channel holding sale information of a product to be sold for selling the product to be sold.

Platform A ", " platform B ", and " platform C " may all be a single shopping channel, or & May be included.

A plurality of user terminal devices 300 are terminal devices connected to the sales management server 100 or a plurality of platforms 200 through a network to receive sales information on sales target products. A user of a plurality of user terminal devices 300 accesses the sales management server 100 or a plurality of platforms 200 to search for a desired commodity and when an appropriate price is presented for a desired commodity, . ≪ / RTI >

As shown, the plurality of user terminal devices 300 may be portable devices such as a notebook, an electronic pad, and a smart phone, or an IPTV (Internet Protocol Television) supporting home shopping.

In the present embodiment, the sales management server 100 and the plurality of platforms 200, that is, "platform A", "platform B", and "platform C" are separately provided. However, But is not limited thereto. For example, the sales management server 100 may have a platform, and in this case, at least one of "platform A", "platform B", and "platform C" may be included in the sales management server 100.

2 is a block diagram of an artificial intelligence adaptive sales management server according to a preferred embodiment of the present invention.

2, an artificial intelligence adaptive sales management server 100 according to a preferred embodiment of the present invention includes a registration unit 110, an information extraction unit 120, a monitoring unit 130, a storage unit 140, , And a control unit 150. [

The registration unit 110 registers the sales information of the sales target product on at least one platform. More specifically, the registering unit 110 registers the sales information of the target merchandise in order to build a sales line of the target merchandise through the platform on which the target merchandise is to be registered among the plurality of platforms 200 .

The platform on which the sales target product is to be registered may be determined by the buyer's choice. In this case, the buyer can determine a favorable platform for selling the target merchandise, and a platform frequently visited by buyers who are willing to purchase the target merchandise, as a platform for registering the target merchandise.

In addition, all or a part of the plurality of platforms 200 may be randomly determined. In this case, the registering unit 110 can determine the platform to which the sales target product is to be registered with a focus on a platform in which goods having similar characteristics to those of the sales target goods are frequently registered among the plurality of platforms 200.

The sales information of the sales target product registered in the platform by the registering unit 110 may include a product name, a sales period of the product, a usable period of the product, a price of the product, and detailed information on the product. In addition, sales information may be further added or deleted depending on the nature of the platform on which the sale target product is registered.

The information extracting unit 120 extracts sales information of a similar product group having a character similar to that of the sale target merchandise from the sales information of the product group for each platform. In addition, the information extracting unit 120 periodically extracts sales information of a competitive product group competing with the sales target product. Here, the cycle at which the information extracting unit 120 extracts the sales information of the competitive product group is set by the seller or the manager of the sales management server 100, and can be changed at any time as desired. In addition, the information extracting unit 120 can detect sales amounts per platform for the platforms belonging to the category of the competitive product group.

The monitoring unit 130 monitors the sales status of the products registered in the entire platform. More specifically, the monitoring unit 130 may periodically monitor the increase or decrease in the sales volume of the sales target product and the competition product group. The monitoring unit 130 provides the control unit 150 with a result of monitoring the sales status of the products.

The storage unit 140 stores all the data necessary for the operation of the sales management server 100. For example, the storage unit 140 may store information on all the platforms that the sales management server 100 can access. In addition, the storage unit 140 may store sales information of a product group having a history registered in a plurality of platforms, for each platform.

Although not shown, the storage unit 140 may include at least one database, and may store data in a database for efficient management of the data.

The control unit 150 controls the overall operation of the sales management server 100. That is, the control unit 150 controls signal input / output between the registration unit 110, the information extraction unit 120, the monitoring unit 130, and the storage unit 140. In addition, the operation of the control unit 150 is based on the function of artificial intelligence.

The control unit 150 determines the sales volume of the competitive product group using the sales information of the competitive product group extracted by the information extracting unit 120. [ The sales volume of a competitive product group can be calculated by subtracting the current remaining quantity from the total supply quantity supplied to the platform.

The control unit 150 can set the category of the competitive product group by referring to the sales information of the similar product group extracted by the information extracting unit 120 to grasp the competitive product group that is in competition with the sales target product.

The control unit 150 sets a weight for each platform by using the sales amount per hour when the sales amount per hour for each platform is detected by the information extracting unit 120, Sales volume can be adjusted.

The control unit 150 calculates a weight for each platform according to Equation (1).

Also, the control unit 150 calculates the sales volume by platform according to Equation (2), and controls so that the calculated sales volume for each platform is reflected on each platform.

The control unit 150 may perform a control operation according to the monitoring result of the monitoring unit 130. [ More specifically, when it is determined that the increase / decrease of the sales volume is out of the range of the reference threshold value, the control unit 150 analyzes the cause of the increase / decrease of the sales volume and changes the sales information of the sales target product according to the analyzed cause.

Here, the reference threshold is a value set by the seller or the administrator of the sales management server 100. For example, if the threshold is set to 5%, if the sales volume of the current cycle exceeds 5% of sales volume of the previous cycle, it is determined that the sales volume has surged.

In addition, when the sales amount exceeds the reference threshold value, the control unit 150 can track the change in the selling price for the product having the sales amount exceeding the reference threshold value through the monitoring unit 130. [

The control unit 150 may change the price of the sale target product according to the result of tracking the fluctuation of the selling price. More specifically, if the current selling price is found to be higher than the previous selling price, the control unit 150 lowers the selling price of the selling target product. Further, if the current selling price is found to be lower than the previous selling price, the control unit 150 raises the selling price of the selling target merchandise. When the price of the sale target product is changed by the control unit 150, the registration unit 110 reflects the changed price under the control of the control unit 150 to the platform.

The control unit 150 can calculate the changed selling price by the formula. The selling price reduced by the formula (3) can be calculated, and the selling price raised by the formula (4) can be calculated.

Here, Price _down is lower the selling price, Price _b is a former sales price, COP _b was previously selling price of competing product lines, Price _p is the current selling price of the subject goods sold to sales for items.

Here, Price _up is the increased sales price, Price _b is the previous selling price for the sales target product, and COP _b is the previous selling price of the competitive product group.

3 is a diagram illustrating data used in an adaptive sales management server according to an artificial intelligence according to a preferred embodiment of the present invention.

The storage unit 140 stores sales information on a sales target product having a previous sales history in addition to sales information on the current sales target product. The sales information on the sales target product may be stored with the product name, the registered platform, the sales period, the sales price, and the total sales quantity for each product. The sales information exemplified in this embodiment is for the sake of understanding the explanation, and can be added or subtracted as necessary.

As shown in the figure, the sales object corresponding to the product name " A " has a history registered in each of the three platforms " AA ", " BB & It can be seen that there is a history registered in each of the three platforms "AA", "BB", and "CC".

Also, it can be seen that one product can be registered as a different price according to each platform, and thus the sales quantity may be different. Also, it is obvious that all products can be registered at the same price even if they are registered on different platforms.

In the present embodiment, all of the product names " A " and " B " illustrate that the sales quantity decreases when the selling price is high and the sales quantity increases when the selling price is low. However, this is not a limiting example, but merely a general example. That is, the sales quantity may not be influenced by the high or low price depending on the characteristics of the product, the nature of the platform on which the product is registered, and the tendency of the buyer visiting the platform.

The sales information of the sales target product stored in the storage unit 140 may be provided upon request of the information extraction unit 120 and the monitoring unit 130 under the control of the control unit 150. [ In addition to the sales information of the sales target merchandise illustrated in FIG. 3, any information may be stored in the storage unit 140 as long as it is necessary for the operation of the sales management server 100.

4 is a view illustrating sales information of a platform to which adaptive sales management based on artificial intelligence is applied according to a preferred embodiment of the present invention.

In this embodiment, the sales information of the sales target product is registered on one platform among the plurality of platforms 200, and the state in which the buyer can view the sales information of the sale target goods based on the registered sales information .

As shown in the figure, when the sale target product is a lodging facility such as a hotel, a resort, and a pension, the title part (A) can display the exterior photograph of the accommodation, the image for promotion, Name of accommodation, name of accommodation, and promotional text changed according to the current time. For example, in the case of a hotel located at Mt. Sorak, it is possible to display the promotional text related to the maple leaves on the maple leaves, and to display the promotional text related to the winter travel in the winter, thereby attracting the buyer's attention.

It is preferable that the buyer's attention can be focused according to the content displayed in the title portion A. Therefore, in addition to the above-described information, the title portion A is preferably displayed with information for enhancing the purchase intention of the buyer.

In addition, the title part A displays the price of the sale target product. At this time, the price of the product to be sold can be discounted according to the purchase of a lot of buyers or the characteristics of the platform. If such a discount occurs, it can be displayed by highlighting the discount rate of the price and the discounted price. In addition, it is possible to mark the sales amount of the current sales target product, to imply that many people have already made a purchase, and to mark the remaining time of the sale so that there is not much time to purchase the product.

A purchase selection unit B is provided below the title unit A. [ The purchase selection unit B includes a date selection window in the form of a calendar so that the buyer can select the date and time since the sales target product is a reservation product that the purchaser should purchase by selecting the date or time. At this time, if the sales target product sold by the platform is a lodging facility, the product can be purchased for one night or more, so that the number of items can be determined through the check-in date and the check-out date.

When the buyer selects the check-in and check-out dates, the date selected by the buyer is displayed so that the buyer can know whether the date he / she chose is correct. When the check-in and check-out dates are selected by the buyer, the total sales amount is displayed in proportion to the selected date.

After confirming and selecting the information through the title part (A) and the purchase selection part (B), if the purchaser intends to purchase the product to be sold, it is also possible to make a purchase decision Quot; purchase ", " shopping cart ", and " steaming "

As shown in the figure, it is desirable that sales information on the target merchandise is displayed on the platform in a direction for increasing the buyer's intention to purchase. The form of the platform shown in this embodiment can be applied to other platforms as well. In addition, the type and form of the sales information displayed on each of the platforms may vary depending on the characteristics of the platform or the characteristics of the product to be sold.

The sales information of the sales target product registered on the platform as shown in the figure is registered by the registration unit 110 and is registered by the information extraction unit 120 and the monitoring unit 130 after being registered by the registration unit 110 The information is monitored. In addition, when sales are terminated on the platform, sales information such as a sales amount and a change in a sales amount from the point of time when the sale is finished to the time when the sale is finished can be stored and managed in the storage unit 140.

In this embodiment, an example of a lodging facility has been described. However, the adaptive sale management system according to the artificial intelligence of the present invention can be applied to various sales target products.

5 is a flowchart illustrating an adaptive sales management method according to an artificial intelligence according to a preferred embodiment of the present invention.

Hereinafter, an adaptive sales management method according to a preferred embodiment of the present invention will be described with reference to FIGS. 1 to 5. FIG.

If the list of the platforms on which the seller or manager intends to register the sales information of the sales target product and the target product to be sold is inputted, the registering unit 110 refers to the list of platforms, The sales information is registered (S401). When the sales information is registered on the platform, it is shown to the purchasers who access the platform with a purchase intention, and the purchase is made when the purchase intention is confirmed.

The information extracting unit 120 extracts sales information of a similar product group having a character similar to the sales target product from the sales information of the product group for each platform stored in the storage unit 140 at step S403, The category of the competitor product group is set by referring to the information (S405).

When the category of the competitive product group is set, the information extraction unit 120 monitors the entire platform and extracts the sales information of the competitive product group from the platform belonging to the category of the competitive product group (S407).

When the sales information of the competitive product group is extracted by the information extracting unit 120, the control unit 150 determines the sales volume of the competitive product group using the extracted sales information of the competitive product group (S409).

The information extracting unit 120 detects the sales amount of the platform in each time slot for each platform belonging to the category of the competitor product group at step S411 and the control unit 150 calculates the sales amount per platform for each platform by using the sales amount per hour detected by the information extraction unit 120 A weight is set (S413). Here, the weight for each platform can be calculated by the above-mentioned equation (1) by setting a weight for each platform with the denominator of the sales volume of the entire platform of the sale target product sold.

After setting the weight for each platform, the control unit 150 adjusts the sales quantity for each platform in proportion to the set weight (S415). Here, the sales quantity adjusted for each platform can be calculated by the above-described equation (2).

Thereafter, the monitoring unit 130 monitors the increase and decrease of sales amounts of the sales target product and the competition product group in the entire platform according to the predetermined period (S417). Here, the monitoring period can be set and changed by a seller or a buyer.

Accordingly, the control unit 150 may repeat the operation of comparing the sales amount per time per platform and the reference threshold value in each cycle using the monitoring result of the monitoring unit 130 (S419).

In step S419, the control unit 150 tracks the fluctuation of the selling price (S421) in order to ascertain the reason why the per-hour sales amount per platform exceeds the reference limit value (S419-Y). If it is determined in step S419 that the per-hour sales amount per platform is equal to or lower than the reference threshold value (S419-N), the step of monitoring the sales amount by the monitoring unit 130 is repeated.

If it is determined that the cause of the change is the selling price as a result of tracking the variation of the selling price in the controller 150, the current selling price is compared with the previous selling price (S423).

As a result, if it is determined that the current selling price is higher than the previous selling price (S423-Y), the control unit 150 lowers the selling price for the target merchandise. At this time, the lowered selling price is determined by subtracting the difference between the previous selling price of the competitive product group and the current selling price at the previous selling price, and can be calculated by the above-described Equation (3).

If it is determined that the current selling price is lower than the previous selling price (S423-N), the control unit 150 raises the selling price for the target merchandise. At this time, the increased selling price is determined by summing up the difference between the previous selling price and the previous selling price of the competitor product group at the previous selling price, and can be calculated by the above-described Equation (4).

Jobs generated in steps S401 to S427 can store a log for the progress of the operation in the future, and can also store the log for further determination of the cause of the surge in sales. Also, it is possible to store the log for the adjustment item and data of the sales amount and the change in sales price (S429).

With this procedure, it is possible to compare the sales amount per hour and the sales price of the competitor product group in real time, and to adjust the price and quantity of the sales target product. For example, when the price of a competitive product group is lowered or increased by 10,000 won, the sales per unit time of the product to be sold is likely to fall sharply or appear to be the same. In this case, it is possible to adjust in real time to reach a similar level of sales per hour, while at the same time adjusting so as not to make a large difference from at least the competition product group. This behavior is automatically controlled through artificial intelligence.

Also, from the seller's point of view, we want to exhaust all inventory due to the nature of the reservation product. Thus, the closer the sale end time is, the more tendency is to consume the remaining stock, even if a little profit is left. By using this characteristic, it is possible to configure to monitor the status of the competitive product group in real time and adjust the price of the product to be sold, thereby exhausting all possible inventories.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. Therefore, it should be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: Sales management server 200: Multiple platforms
300: a plurality of user terminal devices 110:
120: information extracting unit 130:
140: storage unit 150: control unit

Claims (20)

Registering sales information of a sale target product, which is consumed when the sale period expires, to the platform;
Collecting sales information of a competitive product group that is in competition with the sales target product periodically from a plurality of platforms;
Determining a sales volume of the competitive product group using the collected sales information of the competitive product group;
Changing sales information of the sales target product according to the determined sales amount;
Extracting sales information of a similar product group having characteristics similar to the sales target product from sales information of the product group for each platform; And
And setting a category of the competitive product group with reference to the extracted sales information of the similar product group,
Wherein the changing step comprises: detecting a sales amount per each platform for a platform belonging to the category of the set of competitor products; Setting a weight for each platform using the detected sales amount per hour; And adjusting the sales volume for each platform including the sales target product in proportion to the set weights,
Periodically monitoring the increase and decrease in the sales volume of the sales target product and the competition product group in the entire platform; And analyzing the cause of the increase or decrease of the sales volume and changing the sales information of the sales target product according to the analyzed cause when the increase or decrease of the sales amount is out of the range of the reference limit as a result of the monitoring In addition,
The weight for each platform is calculated by the following equation (1), and the sales volume for each platform of the platform is adjusted by the following equation (2)
The step of changing the sales information includes:
Tracking a change in a selling price for a product showing a sales quantity exceeding the reference threshold value when the sales quantity exceeds the reference threshold value; And if the current selling price is higher than the previous selling price, the selling price of the selling target product is lowered, and if the current selling price is lower than the previous selling price, And adjusting the real time so as to prevent a large difference from the competition product group,
Wherein the reduced selling price is determined by subtracting the difference between the previous selling price of the competitive product group and the current selling price from the previous selling price, and the adaptive selling by the artificial intelligence using the sales management server How to manage.

(1)

(2)

The method according to claim 1,
Wherein the sales target product is a reserved product in which a use date and time of the sale target product is selected by a purchaser to be sold. delete delete delete delete delete delete delete delete A registration unit for registering, on a platform, sales information of a sale target product in which the merchandise itself is consumed when a sales term expires;
An information extraction unit that extracts sales information of a competitive product group that is in a competitive relationship with the sales target product periodically from a plurality of platforms;
A controller for determining a sales amount of the competitive product group using the extracted sales information of the competitive product group;
A storage unit for storing sales information of a product group having a history registered in a plurality of platforms for each platform; And
And a monitoring unit for periodically monitoring an increase / decrease in the sales volume of the sales target product and the competition product group in the entire platform,
The registration unit changes sales information of the sales target product according to the sales amount determined by the control unit,
Wherein the information extracting unit extracts sales information of a similar product group having a character similar to the sales target product from sales information of the product group for each platform and stores the category of the competitive product group by referring to the extracted sales information of the similar product group Detecting a sales amount per hour for each platform for a platform belonging to the category of the set competitor product group,
Wherein the control unit sets a category of the competitive product group by referring to the extracted sales information of the similar product group, sets a weight for each platform using the detected sales amount per hour, And analyzing the cause of the increase or decrease of the sales amount when the increase / decrease of the sales amount is out of the range of the reference limit value as a result of the monitoring by the monitoring unit, Change the sales information of the product,
The weight for each platform is calculated by the following equation (1), and the sales volume for each platform of the platform is adjusted by the following equation (2)
Wherein the control unit tracks the variation of the selling price with respect to the product showing the sales amount exceeding the reference limit value through the monitoring unit when the sales amount exceeds the reference threshold value, The sales price of the sales target product is lowered and if the current sales price is lower than the previous sales price, the sales price of the sales target product is raised, In real time,
Wherein the reduced selling price is determined by subtracting the difference between the previous selling price of the competitive product group and the current selling price at the previous selling price.

(1)

(2)

12. The method of claim 11,
Wherein the sales target product is a reservation product in which a use date and time of the sales target product is selected by a purchaser to be sold. delete delete delete delete delete delete delete delete

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