KR101918416B1 - Method for providing contents by using a first screen of a mobile communication device - Google Patents

Abstract

And providing a content providing method using a first screen of the portable communication terminal.
Registering the first contents as interested contents, and providing the second contents to the first screen displayed on the display unit when the communication terminal is switched from the inactive state to the active state. In this case, the second content is a content determined based on the first content, and is related to the first content.

Description

[0001] The present invention relates to a content providing method using a first screen of a portable communication terminal,

The present invention relates to a method, a communication terminal, and a computer-readable recording medium for performing a specific operation at the time of activation of a portable communication terminal, which enables a user to more easily manage a specific operation performed at the time of activation.

Recently, terminals such as smart phones, mobile phones, PDAs, web pads, notebooks, tablets, pablets, and wearable devices have been widely used as well as various communication terminals including various other functions. Such terminals not only make it possible to implement the same or similar environment as a desktop anytime and anywhere, but also include a telephone function, and are rapidly becoming commonplace. In addition, the communication terminals may install an application to be transmitted through an external market as well as an application installed at the time of manufacture, and implement the function of the application.

On the other hand, in order to reduce power consumption, the communication terminal switches the display screen off when there is no external input for a predetermined period of time. When the user inputs a touch or a button on the screen or receives a voice command from the user, If the part is opened, it is switched on again. At this time, the display screen may provide a standby screen, which is a standby screen of the communication terminal, or a lock screen may be provided to prevent the standby screen from being switched unintentionally prior to the standby screen. At this time, the lock screen may be switched to the standby screen according to the additional input of the user, or may be switched to the standby screen only when the user authentication such as the lock code, the lock pattern, and the user biometric information is completed. The lock screen may include basic information such as time, remaining battery power, etc., and may include a user interface for unlocking.

When contents such as advertisements are provided through a lock screen, contents unintended by the user are randomly exposed, so that the communication terminal user does not actively utilize the contents. Therefore, effective content delivery can not be achieved.

According to an embodiment of the present invention, there is provided a content providing method using a first screen of a portable communication terminal, the method comprising: outputting a first screen including a first content and a user input interface to a display unit; Receiving user input for the first content through the user input interface; And registering the first content in which the user input is received as an interested content; Receiving an activation request signal from a user with the display portion of the portable communication terminal turned off; And displaying a second screen providing a second content associated with the first content registered as the interested content on a display unit turned on in response to the activation request signal, A first input interface for accessing the associated third content, and a second input interface for entering the idle screen of the portable communication terminal.

According to another embodiment of the present invention, there is provided a method of providing an advertisement using a lock screen of a portable communication terminal, the method comprising: providing product information through a display unit of the portable communication terminal; The method comprising the steps of: receiving a commodity registration request from a user for the commodity; registering the commodity as a commodity of interest of a user; determining an adjacent commodity based on similarity with the commodity of interest; And providing an advertisement for the adjacent commodity on a lock screen of the portable communication terminal, wherein the lock screen is a screen displayed when the display unit of the portable communication terminal is switched from off to on according to user input, And the lock screen includes an advertisement area for the adjacent merchandise, an unlocking interface and a link interface to the adjacent merchandise.

According to an embodiment of the present invention, a user can provide content that the user is interested in when activating the communication terminal. Accordingly, the content provider can provide the content through the lock screen of the communication terminal, maximizing the effect of content exposure, and the user can receive only the content that the user is interested in, thereby preventing exposure to indiscriminate contents have.

According to an embodiment of the present invention, the content provider can selectively provide only the content that the user is interested in and provide the content to the user, thereby providing the content to the precisely targeted user.

1 is a diagram schematically showing a screen for providing first contents.
2 is a diagram showing a deactivation state of the communication terminal.
3 is a view showing a first screen of the communication terminal.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the particular shapes, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with one embodiment. It is also to be understood that the position or arrangement or order of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which the claims are entitled.

In this specification, the term 'communication terminal' refers to a digital device including a wired / wireless communication function or other functions, such as a mobile phone, a navigation pad, a web pad, a PDA, a workstation, a personal computer (for example, A term refers to a digital device having memory means such as a smart phone, a tablet, a tablet, a wearable device, and the like and equipped with a microprocessor and capable of computing, and in this specification, But is not limited thereto.

In this specification, the 'inactive state' means that the communication terminal is in a communicable state but the display screen is off. A predetermined function (for example, a music reproduction function or the like) may be operating even when the dozest play screen is turned off. As described above, the term 'inactive state' is a concept that covers a state in which the display screen is turned off regardless of whether or not the communication terminal is performing a predetermined operation. However, the power supply of the communication terminal is completely turned off.

In this specification, the 'active state' means that the display screen of the communication terminal is on. The transition from the 'inactive state' to the 'active state' means switching the display screen to the on state while the display screen is off, and it is not limited to what information is displayed on the display screen in the on state. For example, even if only the lock screen is displayed, this may be referred to as the 'active state' of the communication terminal. In addition, the transition from the inactive state to the active state can be implemented through various methods such as input of a button, touch of a screen, command through voice, or opening a cover covering a display unit.

Herein, the 'idle screen' is a basic screen for providing a user interface so that the user can use the communication terminal, and typically displays a screen for displaying icons, background images, time, battery capacity, communication connection status, to be. The user can drive the application by inputting the user interface through a user interface such as an icon on the idle screen. The idle screen may include a plurality of screens, and the user may slide the screen left or right or up and down to switch to another idle screen. The background image, icon arrangement, etc. of the idle screen can be set by the user. The idle screen is generally a menu screen provided to the user for controlling the entire communication device when the display of the communication device is turned on, and is distinguished from a screen for providing a user interface for driving a specific application driven by the specific application.

Herein, the 'first screen' refers to a specific screen displayed on the display unit when the communication terminal is switched from the inactive state to the active state according to the embodiment of the present invention, and is distinguished from the standby screen in the standby state of the communication terminal Screen. For example, the first screen may be a lock screen. The lock screen is a screen for preventing the user from intruding into the standby screen immediately when the user unintentionally turns on the display, and can enter the standby screen when a separate user input is additionally input in the lock screen. For example, when the user touches or slides a specific image on the lock screen, the user can enter the idle screen. The lock screen may also include a user authentication step. For example, the lock screen includes a user authentication step such as biometric information such as a passcode, a lock pad, a fingerprint, an iris, and a voice input by the user in advance, and enters the idle screen only when it is confirmed as an authorized user You may.

In this specification, the 'first screen' may include the above-described lock screen. For example, the first screen may be displayed ahead of the idle screen, such as a lock screen, and may enter the idle screen if there is additional input from the user. Furthermore, the first screen may not only provide the function of the conventional lock screen, but may also provide the content to the user using the background image of the lock screen. At this time, the contents may include advertisements such as product information, event information, and the like, and may include information such as news, weather, reminders, memos, and social network services. As described above, the first screen is not limited to the displayed contents, and may be a screen displayed at the time of switching from the display-off to the on-state. If the screen is displayed before entering the standby screen and includes a user interface for entering the standby screen .

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

The embodiments are merely examples for the understanding of the invention, and the configurations of the embodiments may be combined to constitute a new embodiment.

First Embodiment

The first embodiment describes a method of providing a first screen through one application.

The application may be basically an application that provides the first content. At this time, the first content may be an advertisement such as product information, service information, shop information, event information, information content such as news, weather, Webtoon, etc., It is possible. Hereinafter, product information among various contents will be described as an example.

The application may be an application that provides and sells product information. For example, an online shopping mall, or a social commerce application. It may also be a search portal that provides product information according to a user search, mediates sales, or performs direct sales. In addition, although the first embodiment provides an example in which a first content is provided in a mobile environment, for example, a smartphone or a tablet, the first content may be content provided in a PC environment. In this case, the web page of the PC environment and the corresponding mobile application may be interlocked so that the process in the PC environment may be reflected in the mobile application.

1 shows a product information providing page as one example of a first content information providing page provided by an application. A product information providing page may be provided through the display unit of the communication terminal 10. [ The product information display area 12 may be provided with information on the product. The product information page provided to the user may be accessed by the user through a search or may be provided first by the application. The product information page may include information on the product itself, seller information, sales party information, price information, additional information, and the like. It may also include an interface for payment of the product.

The product information page may also include an interest product registration interface 14. Generally, when a user purchases a product online, many of the same or similar products are searched and compared rather than directly purchased in the first search. In many cases, even if there is no intention to purchase immediately, In many cases. When the product is registered as a product of interest, the product information providing page is recorded in a separate category so that the user can confirm the product through the list of items of interest. The interface of interest product registration can be provided in various names such as 'shopping cart', 'favorites', 'like', 'poke', etc. The interface also includes touch of touch screen, click of button, slide of touch screen, And the like are applicable, and the present invention is not limited thereto. In addition, a payment interface 16 may be provided for purchasing goods directly.

The first embodiment stores the specific product information when the user registers the specific product information as the interested goods and determines the second contents to be provided on the first screen to be described later according to the stored interested goods information. Details of the second content provision will be described later.

2 shows a state in which the communication terminal is inactivated. If the user does not enter the terminal for a predetermined time, the communication terminal turns off the display. For example, when there is no input for a certain period of time while the application is running, or when there is no input for a certain period of time on the standby screen after exiting the application, or when there is no input for a certain period of time while another application is running, It is switched to the same deactivation state.

3 shows a first screen according to the first embodiment. When the communication terminal makes an input in a disabled state as shown in FIG. 2, for example, when a physical button such as a home button, a power button, a volume button, or the like is touched or a touch screen is touched or a voice command is issued The communication terminal 30 turns on the display. In this case, the first embodiment provides the first screen as shown in FIG.

The first screen includes the second contents 32. [ The second content is a content related to the first content, and is content determined based on the first content that the user registers with a purchase intention or interest with the interested commodity. Accordingly, the user can provide the desired content, and the precisely targeted information can be provided.

For example, if the first content is specific product information, the second content 32 may be information about the same product such as the same product information, the same product information provided by different sellers, and the same product information with different prices , And may be product information similar to the product. It may also be information of a different category from the first content. For example, when the first content is event information such as a performance, it may be product information related to the event, movie information related to the event, shop information, or the like. That is, the second content is information targeted to a user who is interested in the first content, and unlike the targeting information based on the user's age, sex, region, etc., have. On the other hand, when providing the advertisement through the first screen, the advertisement provider has an advantage that the advertisement can be frequently exposed to the user, but the user is exposed to the unwanted advertisement every time the display is turned on, And thus may not run applications. On the other hand, in the case of the first embodiment, since the user provides information related to a product that he / she actually intends to purchase and registers as a commodity of interest, the user may be more interested in the commodity.

An example of a process for determining the second content will be described. The application has a plurality of second contents to be provided on the first screen. The second content may be always provided to the communication terminal from the external server. For example, it may be provided when the communication terminal is in the inactive state, or may be provided at the moment when the display is turned on. The step of determining the second content among the plurality of contents may be executed in the application of the communication terminal, or the second contents determined and executed in the external server may be provided to the communication terminal. For example, when the application is executed in the communication terminal, the application receives a plurality of contents from the external server, and determines the second contents by comparing the first contents stored by the user with the plurality of contents. Alternatively, the application may transmit the first content to the external server, and the external server may compare the received first content with the plurality of contents to transmit the determined second content to the communication terminal. That is, the determination of the second content can be executed in the application or the external server, and the determined second content is output to the first screen of the communication terminal.

Various comparison analysis algorithms can be applied to the method for determining the second content. For example, it is possible to classify the categories of the first contents stepwise from the large category to the small category, and to measure the degree of similarity according to the matching step. Various methods can be applied to the algorithm for the similarity analysis, and the algorithm is not limited to a specific algorithm.

The second content may be provided as a plurality of contents. For example, if the priority of the similarity degree is measured according to the similarity analysis, the content having the highest degree of similarity may be provided as the first priority and the content having the next highest degree of similarity may be provided as the second priority.

A method of providing a plurality of second contents on one first screen will be described. A plurality of second contents may be provided on one screen. For example, it is possible to separate a region where the second content is provided and simultaneously output a plurality of second contents. In addition, a content having a higher priority may be outputted in a larger size or may be positioned at a more central position according to the priority of a plurality of second contents. Also, the first screen may be composed of a plurality of screens. For example, when the display is turned on, the screen that is the most basic screen can be set as the main screen and can be moved to the sub screen through the input interface such as the up / down or left / right slide on the main screen. In this case, the second content having the highest priority may be displayed on the main screen according to the priority, and then displayed on the sub screen according to the priority. The user can confirm the second content having the highest priority as the main screen of the first screen and slide the screen up or down or left and right as necessary to check the second content having the next highest priority. Also, the upper and lower slide interfaces can be distinguished from the left and right slide interfaces. For example, when the user slides leftward and rightward, the second content is displayed in the same category, for example, when the first content is a product. In the case of the slide up and down, another category, for example, Performance information, event information, and the like.

The first screen may include a user input interface. For example, a link interface 34 for movement to a third content providing specific information of the second content. The third content is a content for providing specific information about the second content. For example, if the second content is an advertisement for a product, the third content may be a purchase site of the corresponding product. For example, the third content may provide an interface for purchasing a product provided by the second content. The link interface may be a move to the third content, but is not limited thereto. For example, if the second content is an advertisement for an application, an interface for downloading the application, or a link to a downloadable page have. The link interface may be provided as an input for touching or clicking on the second content, overlapped on the second content, or may be provided separately from the second content. For example, as shown in FIG. 3, the second content image 32 may be provided as a separate image on the lower side of the second content image 32, but not limited thereto, and may be provided on a side or an upper side of the second content image. The user may touch or click the link interface 34 directly, or may slide from the specific location 38 to the link interface to provide input. For example, in the case of FIG. 3, the link interface may be input when sliding from the center image 38 to the left.

In addition, the first screen may further include an unlocking interface 36 for entering the idle screen. Like the link interface, the unlock interface can be displayed as an image, and its position is not particularly limited. The unlock interface may also touch or click directly on the image, or may be slid to the right from the center image 38 as shown in FIG.

The application may provide a reward to the user at the time of the unlock interface input and / or at the link interface input. Rewards can be points that are available as cash in the application, card points, game points, or cash, but are not limited to that type. Rewards allow users to more aggressively accept content provision on the first screen. The amount of rewards through the link interface and the unlock interface may be different. For example, the reward for the link interface input may be larger. Also, for convenience of the user, the number of the reward points to be provided in the image of the link interface and the unlock interface may be expressed by numerals. Thus, the user can visually check the reward points that can be earned and select the link interface or unlock interface accordingly. The unlocking interface is not limited to the input through the touch screen, and may be implemented through biometric information recognition such as fingerprint recognition, speech recognition, iris recognition, and the like. For example, if the lock screen is set as a fingerprint, the user can enter the standby screen by performing unlocking by touching the fingerprint sensor on the first screen.

According to the first embodiment, the user can be provided with information on a product, an event, a store or the like which is the same as or similar to a product designated as a product of interest to the application, on the first screen. In addition, the rejection of the first screen content can be minimized through the reward. In addition, the application provider can provide the user with the information about the product they are interested in at the first screen, so that the user can be connected to the link page with a higher probability.

Second Embodiment

The second embodiment is an embodiment in which the provision of the first content and the provision of the second content are implemented in different applications, and focuses on a different part from the first embodiment. That is, a portion common to the first embodiment will be omitted.

In the second embodiment, the first application providing the first content and the second application providing the second content and the third content may be different. For example, the first application may be a shopping application that provides product information and sells products online, and the second application may be a lock screen application that provides contents such as advertisements, news, and the like using a lock screen. The first application transmits information about the first content to the server of the second application when the user registers the first content as an item of interest. For example, the first application transmits the identification information of the user and the product information registered by the user as a product of interest to the second application server. Alternatively, the first application may be transferred from the first application server to the second application server after being transferred to the server of the first application. The second application server receives this and determines the second content that is the same as or similar to the first content registered as the desired product. The second application server transmits the determined second content to the communication terminal of the user having the corresponding identification information so that the second content determined when the user turns on the desire play of the communication terminal is outputted. The content of the first screen output after this is the same as that of the first embodiment.

Third Embodiment

In the third embodiment, a different application can be provided as in the second embodiment. However, in the third embodiment, the first application may not transmit information to the server of the second application, and the information may be transferred from the user's communication terminal to the second application. For example, it may store the item information of interest in the user's communication terminal and make it accessible to the second application, or may transfer the item information of interest directly to the second application. Thus, the second application may receive information about the merchandise of interest from the first application and determine the second content accordingly. For example, the second application may receive information on a product of interest from the first application, and may determine the second content based on information on the item of interest. That is, the second application can compare and analyze the plurality of contents received from the second application server and the interested goods, and determine the priority of the plurality of contents according to the similarity. The content of the first screen output after this is the same as that of the first embodiment.

Fourth Embodiment

The fourth embodiment describes a specific embodiment for providing an advertisement through a lock screen using a shopping application.

The shopping application is an application that is installed in a portable terminal and supports a user to search for and purchase a product, and the application is not limited to the name. Typically, a user runs a shopping application and searches for desired products through a search. When a user selects specific product information from a list provided through a search, a screen for providing information on the product is displayed. The product information providing screen may display a description of the product, information on the seller, information on the product, price, and the like, and may include a payment interface for connecting to the payment process so that the user can purchase the product. It may also include an interest product registration interface that allows the user to register the product as a product of interest. When the user registers the product as a product of interest, it can be stored in a separate list of items of interest, a shopping cart, a favorite, or the like, so that the user can drive a shopping application to easily find a product of interest.

According to this embodiment, when the user registers the product as a product of interest, the shopping application determines an adjacent product similar to the product of interest. The determination of the proximity may be made by the shopping application itself, or may be transferred to the shopping application server to determine the adjacent merchandise at the shopping application server. The neighboring product can be determined according to the degree of similarity with the product of interest, and the higher the degree of similarity, the higher the priority is set and the user can be preferentially exposed. The contents of the first embodiment can be referred to as a method for determining the degree of similarity to determine the adjacent goods.

The advertisement for the adjacent product can be displayed on the lock screen of the portable terminal. For example, when the user turns on the display of the portable terminal, a lock screen may be displayed, in which an advertisement for the adjacent goods may be displayed on the lock screen. Further, the lock screen may include an interface for unlocking and a link interface for additional information on the adjacent merchandise, in addition to the area for providing advertisement for the adjacent merchandise. The details of the lock screen of the fourth embodiment can be referred to the contents of the first screen of the first embodiment.

The advertisement providing method according to the fourth embodiment may provide a reward to the user. For example, a reward can be provided if the lock screen goes to unlock, and if it is linked to an additional information page for an adjacent product. At this time, the reward in the case of linking may be set larger to induce the user to approach the adjacent product. In addition, the reward may be a point available in the shopping application according to the fourth embodiment. Therefore, when the user uses the shopping application, the user can acquire information about the commodity similar to the commodity of interest through the lock screen. Further, the user can easily view the advertisement on the lock screen, To be used as a payment means in the corresponding shopping application.

In addition, since a company providing a shopping application can precisely target and provide an advertisement for a desired product, it can be very efficient in selling a product.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specially designed and constructed for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD and DVD, magneto-optical media such as floppy disks, programs such as ROM, RAM, A hardware device specifically configured to store and execute instructions may be included. Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

10, 30: communication terminal
12: Product information display area
14: Interest Product Registration Interface
16: Commodity payment interface
32: The second content image
34: Link interface
36: Unlock Interface
38: Central image

Claims (10)

A method of providing contents of interest to a lock screen of a portable communication terminal using a server providing contents,
Providing an application providing a lock screen displayed on a display unit of the portable communication terminal when the portable communication terminal is switched from an inactive state to an active state;
Receiving, by the server, the interested content registration information generated when the user registers the first content provided by the application as a content of interest;
Determining, by the server, a second content associated with the first content according to the received interest content registration information; And
The server sending the determined second content to the application,
When the portable communication terminal receives the input from the user in the inactive state and switches to the active state, the lock screen displayed on the display unit displays the second content, the third content providing additional information on the second content, A link interface for displaying the contents, and an unlocking interface for entering the idle screen of the portable communication terminal,
Wherein the determining of the second content comprises:
Confirming the first content registered with the interested content;
Comparing the plurality of deliverable contents with the first content;
Setting a priority according to similarity between the plurality of deliverable contents and the first content through the comparing step; And
Determining the second content among the plurality of deliverable contents according to the set priority,
Wherein the second content includes a plurality of contents,
Wherein the lock screen includes a main screen displayed when the display unit is turned on and a sub-screen displayed in accordance with vertical and horizontal scrolling from the main screen,
Wherein the plurality of contents are selectively displayed on the main screen or the sub screen according to the priority order. delete The method according to claim 1,
Wherein the second content includes an update content of the first content. The method according to claim 1,
Wherein the second content is the same category as the first content. The method according to claim 1,
Wherein the second content includes a plurality of contents,
Wherein the plurality of contents are different in a position displayed on the lock screen or a size displayed on the lock screen according to the priority. delete The method according to claim 1,
Wherein the first content includes product information, the second content includes a product included in the first content or a product of the same category, and the third content includes a product displayed by the second content Providing an interface that can be purchased. The method according to claim 1,
When receiving an input to the link interface from a user,
≪ / RTI > further comprising earning a reward for the user. 9. The method of claim 8,
And the reward is usable as a payment means in the third content. 8. The method of claim 7,
Wherein the determining of the second content comprises:
Checking product information of the first content;
Searching for the same article as the first content;
Checking product information of a price lower than a price presented by the first content among the same products as the first content; And
And determining the confirmed product information as the second content.

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