KR101859004B1 - Remarketing system with a connection between online and offline - Google Patents

Remarketing system with a connection between online and offline Download PDF

Info

Publication number
KR101859004B1
KR101859004B1 KR1020160157080A KR20160157080A KR101859004B1 KR 101859004 B1 KR101859004 B1 KR 101859004B1 KR 1020160157080 A KR1020160157080 A KR 1020160157080A KR 20160157080 A KR20160157080 A KR 20160157080A KR 101859004 B1 KR101859004 B1 KR 101859004B1
Authority
KR
South Korea
Prior art keywords
information
shopping mall
terminal
remarketing
online shopping
Prior art date
Application number
KR1020160157080A
Other languages
Korean (ko)
Inventor
전시형
서제현
Original Assignee
롯데정보통신 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 롯데정보통신 주식회사 filed Critical 롯데정보통신 주식회사
Priority to KR1020160157080A priority Critical patent/KR101859004B1/en
Application granted granted Critical
Publication of KR101859004B1 publication Critical patent/KR101859004B1/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/08—Access point devices

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Data Mining & Analysis (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to an on-off-line integrated remarketing system for generating information for remarketing by collectively analyzing user's activity histories in online and offline shopping spaces, An online shopping mall system, a first terminal for accessing the online shopping mall system in response to the request of the user and generating offline behavior information, a display unit for receiving the online shopping mall activity information and the offline activity information, And a second terminal for receiving the remarketing information, wherein the remarketing server comprises: an identifier for each event source; And the above- A first storage unit for storing promotion information corresponding to the user identification information; A first transceiver for receiving the offline action information including the identification information of the user from an event source; And an offline distributor for receiving the offline offline behavior information from the first transmission / reception unit, generating the promotion information by processing the online shopping mall behavior information according to the activity history, Processing information corresponding to the identification information of the user in the offline action information, generating remarketing information according to the processed result, and transmitting the generated remarketing information through the first transceiver, .

Description

REMARKETING SYSTEM WITH A CONNECTION BETWEEN ONLINE AND OFFLINE

The present invention relates to an on-off-line integrated remarketing system, and more particularly, to an on-off-line integrated remarketing system for generating information for remarketing by analyzing a user's activity history in an online and an offline shopping space.

Along with the rapid increase of Internet users, the demand of users who purchase goods through online shopping malls is also continuously increasing. There is an advantage that the purchase of goods through such an online shopping mall allows the user to quickly and conveniently search for desired goods at home or company without visiting the offline shopping mall, and to purchase the same product at a low price through comparison of the prices of the searched online shopping malls. However, when purchasing a product through an online shopping mall, there is often a difference between the image on the monitor and the actual product shipped, thereby causing inconvenience of canceling the purchase and returning the product.

Due to these problems, after checking the product through the visit of the offline shopping mall, the actual purchase is compared with the offline shopping mall in the showrooming group and the online shopping mall performed through the other route such as the online shopping mall There is an increase in the number of Reverse Showrooming groups performing. In order to solve the competition between offline shopping malls and online shopping malls due to the above situation, a system for linking an offline shopping mall and an online shopping mall has been proposed, but it is merely a technology for allocating and allocating the profit of an offline shopping mall and an online shopping mall , There is a problem in that information that can lead to sales increase can not be appropriately provided because the potential customers are identified from the viewpoint of the shopping mall operator.

Korean Patent Publication No. 10-2013-0137886

In order to solve the above-described problems, the present invention provides a method for providing a shopping mall operator with information that can be used for remarketing by combining action information of a user, which is a potential customer of a product, with offline action information including location information The goal is to provide an integrated on-line and off-line remarketing system.

In addition, the present invention employs a user identification method that does not store location information and time information of a user in a database while utilizing position information, time information, and the like in the offline action information as described above, The purpose of this research is to provide an on - line integrated remarketing system that does not accumulate sensitive personal information while utilizing it for marketing.

To achieve the above object, according to a first aspect of the present invention, there is provided an online shopping mall system including an online shopping mall system storing online shopping mall behavior information of a user connected to an online shopping mall, A remarketing server for receiving the online shopping mall activity information and the offline activity information and generating remarketing information according to the online shopping mall activity information, and a second terminal for receiving the remarketing information Wherein the remarketing server includes a first identifier for identifying the user who has received the marketing application agreement on the information, and a promotion information corresponding to the identification information of the user, A storage unit; A first transceiver for receiving the offline action information including the identification information of the user from an event source; And an offline distributor for receiving the offline offline behavior information from the first transmission / reception unit, generating the promotion information by processing the online shopping mall behavior information according to the activity history, Processing information corresponding to the identification information of the user in the offline action information, generating remarketing information according to the processed result, and transmitting the generated remarketing information through the first transceiver, .

Here, the event source may be a wireless access point installed in an offline shopping mall, and the identification information of the user may be a MAC address.

Also, the event source may be a Wi-Fi sniffing device installed in an offline shopping mall, and the identification information of the user may be MAC address string data.

Meanwhile, the event source may be an online shopping mall system to which a QR code is assigned, and the identification information of the user may be a mobile device identifier of the first terminal recognized by the online shopping mall system.

According to another aspect of the present invention, there is provided an online shopping mall system for storing online shopping mall behavior information of a user connected to an online shopping mall, A first terminal for generating offline marketing information, a remarketing server for receiving the online shopping mall behavior information and the offline behavior information and generating remarketing information according to the online shopping mall behavior information, and a second terminal for receiving the remarketing information, An integrated on-off-line remarketing system comprising: a second transceiver for communicating by a unique MAC address; An interface unit for receiving a transmission request of an application for accessing the online shopping mall system and receiving a marketing application agreement on the information of the user through execution of the received application upon request; And a second controller for transmitting the agreement information input through the input of the marketing application agreement for the information of the user to the remarketing server through the second transmission / reception unit, wherein the second controller comprises: Generates the offline action information including a unique MAC address as the connected event source is detected, and transmits the generated offline action information to the event source through the second transceiver.

Meanwhile, the event source may be a wireless access point installed in the offline shopping mall.

Also, the event source may be a Wi-Fi sniffing device installed in the offline shopping mall.

According to another aspect of the present invention, there is provided an online shopping mall system for storing online shopping mall behavior information of a user connected to an online shopping mall, A remarketing server for receiving the first terminal, the online shopping mall behavior information, and the mobile device identifier of the first terminal and generating remarketing information according to the online shopping mall activity information, and a second terminal receiving the remarketing information Wherein the first terminal comprises: a second transceiver for performing a communication operation; An image pickup unit for picking up a QR code including a web page address of the online shopping mall system; An interface unit for receiving a transmission request of an application for accessing the online shopping mall system and receiving a marketing application agreement on the information of the user through execution of the received application upon request; And a second control unit for transmitting the entered agreement information to the remarketing server through the second transmission / reception unit when the marketing application agreement for the user information is input, and the second control unit The online shopping mall system transmits the mobile device identifier of the first terminal and the parameters inherent in the QR code to the remarketing server by accessing the online shopping mall system through the second transmitting and receiving unit upon sensing the QR code .

According to a fourth aspect of the present invention, there is provided an online shopping mall system for storing online shopping mall behavior information of a user connected to an online shopping mall, a system for accessing the online shopping mall system at the request of the user, A first terminal for generating offline marketing information, a remarketing server for receiving the online shopping mall behavior information and the offline behavior information and generating remarketing information according to the online shopping mall behavior information, and a second terminal for receiving the remarketing information, An online shopping mall system includes a second storage unit for storing the online shopping mall activity information including the online shopping mall product browsing history of the user of the first terminal, A third transceiver for receiving data for generating the online shopping mall behavior information from the first terminal; Receiving unit, analyzing data received from the first terminal through the third transceiver unit to generate the online shopping mall activity information, storing the generated online shopping mall activity information in the second storage unit, And a third controller for transmitting the online shopping mall behavior information stored in the second storage unit to the remarketing server.

Here, the second storage further stores a mobile device identifier of the first terminal, and the third controller, when detecting a connection through the QR code of the first terminal, stores a parameter inherent in the QR code And the mobile device identifier of the first terminal to the remarketing server through the third transceiver as the offline action information.

According to the present invention, it is possible to combine the behavior information of a user who is a prospective customer of a product and the behavior information of an offline shopping mall when the user accesses the online shopping mall and provides the information to the on-line shopping mall operator as information for remarketing, There is an effect that can be done.

In addition, the present invention utilizes the location information and the visit time information included in the behavior information when the user visits the offline shopping mall for remarketing information, but does not store the location information and the visit time information in the database, There is an effect of preventing incidence of controversy.

1 is a diagram of an on-off-line integrated remarketing system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a remarketing server among the on-off-line integrated remarketing system of FIG.
FIG. 3 is a diagram illustrating a first terminal of the on-off-line integrated remarketing system of FIG.
FIG. 4 is a diagram illustrating an online shopping mall system of the on-off-line integrated remarketing system of FIG.
5 to 8 illustrate operations of an on-off-line integrated remarketing system according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. However, the embodiments of the present invention can be modified into various other forms, and the scope of the present invention is not limited to the embodiments described below. The shape and the size of the elements in the drawings may be exaggerated for clarity and the same elements are denoted by the same reference numerals in the drawings.

Meanwhile, the meaning of the terms described in the present application should be understood as follows.

The terms "first "," second ", and the like are used to distinguish one element from another and should not be limited by these terms. For example, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

And throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between. Furthermore, when a component is referred to as being "comprising" or "comprising", it is to be understood that this does not exclude other components, do.

FIG. 1 is a diagram of an on-off-line integrated remarketing system according to an embodiment of the present invention. The on-line integrated remarketing system according to an embodiment of the present invention includes a remarketing server 100, a first terminal 200 An online shopping mall system 300, and a second terminal 400.

The remarking server 100 receives the online shopping mall behavior information of a user who is a prospective customer of a product from the online shopping mall system 300 and receives offline behavior information including position information and the like at the time of visiting the offline mall from the first terminal 200 Generates promotion information using the online shopping mall activity information, generates remarketing information by combining and analyzing the promotion information and offline behavior information, and transmits the generated remarketing information to the second terminal 400 . The remarketing server 100 includes a first storage unit 110, a first transmission / reception unit 120, and a first control unit 130.

The first storage unit 110 stores a discriminator for each event source and promotion information corresponding to a customer who has obtained a marketing application agreement with the user information, that is, identification information of the user and identification information of the customer. In this case, in order to store the online shopping mall behavior information in the first storage unit 110, a process of installing an application provided by the online shopping mall system 300 or the remarketing server 100 to the first terminal 200 held by the user It is necessary to obtain the consent of users to use marketing information of users. In order to store the online shopping mall activity information in the first storage unit 110, when the user joins the web page operated by the online shopping mall system 300 or the remarketing server 100 as a member, You may also get consent to use the marketing of.

The first storage unit 110 may store a mileage marketing application provided separately from the shopping mall application provided by the online shopping mall system 300 as an application that can be installed in the first terminal 200 held by the user. At this time, the first control unit 130 registers the mileage marketing application stored in the first storage unit 110 in the separate application store according to the input of the operator of the remarking server 100, so that the user of the first terminal 200 So that the first terminal 200 can install the mileage marketing application.

The first transmission / reception unit 120 receives the offline action information including the identification information of the customer from the event source, transfers the received offline action information to the first control unit 130, receives the offline action information from the online shopping mall system 300, The online shopping mall action information corresponding to the customer's identification information and the identification information of the customer, and can transmit the received online shopping mall action information to the first control unit 130 or the first storage unit 110. [ At this time, the first transceiver 120 receives the remarketing information from the first controller 130 and transmits the remarketing information to the second terminal 400.

The first control unit 130 receives the offline action information from the first transceiver 120 and receives the online shopping mall activity information from the first transceiver 120. The first control unit 130 analyzes the history of the online shopping mall activity information, Processing the promotional information corresponding to the identification information of the customer in the offline action information by referring to the delimiter for each event source of the event source that has transmitted the input offline action information and generating remarketing information according to the processed result , And transmits the generated remarketing information through the first transceiver 120. At this time, the first controller 130 sets categories and delimiters to a proper level (Depth) for the products to be sold in the on-line offline shopping mall and the on-line shopping mall to integrate the promotion information and the offline action information, It is possible to process the promotion information corresponding to the identification information of the customer in the offline action information as a reference. The first controller 130 sets a unique category in the case of an offline shopping mall affiliated with the remittee server 100 or an operating entity of the online shopping mall system 300 or an online shopping mall directly managed by the operating entity, The meta information generated according to the set category may be stored in the first storage unit 110 and may be referred to when generating remarketing information.

Here, the first control unit 130 may arrange the online shopping mall behavior information by referring to the goods browsing and purchase history according to the delimiters of the goods, and may process the information into the promotion information. For example, when there is a purchase history of a predetermined commodity (air washer) as the online shopping mall behavior information, products having an identifier belonging to the same category (air washer, filter type air cleaner, anion type air cleaner, A purifier, etc.) is likely to not be purchased for a predetermined time at the time of purchase, and the remarking server 100 may exclude the products from the promotion target for a certain period of time by using such information. On the other hand, when there is a history of browsing of a predetermined commodity (air washer) in the online shopping mall behavior information, products having a discriminator belonging to the same category (air washer, filter type air cleaner, anion type air cleaner, Is likely to be purchased within a predetermined time at the time of browsing, and the remarketing server 100 can use the information to include the products in the promotion target.

Here, the remarking server 100 may provide a Remarketing Object Confirmation API (Application Programming Interface) in the form of a CEP (Complex Event Processing). In this case, the CEP is a process of extracting meaningful data in real time from events originated from a plurality of event sources and performing a corresponding action. Event data generated from an event source includes data continuously input as stream data, Data whose significance is given to the sequence, and data generation is not terminated. In other words, this stream data can not be processed and analyzed in real time in a conventional relational database, so CEP is an event data processing solution that analyzes such stream data in real time.

An example of an event source communicating with the first transceiver 120 may be an offline shopping mall, that is, a wireless access point installed in the store. The wireless access point installed in the store collects a MAC address (Media Access Control Address) from the first terminal 200 held by the user and transmits the MAC address to the first transceiver 120 as identification information of a user who is a shopping mall customer. At this time, the remarketing server 100 can grasp the location information of the first terminal 200 according to the event source-specific identifier of the event source that transmitted the MAC address. That is, since the wireless access point is installed in a predetermined shop, it can be determined whether or not the first terminal 200 has entered a specific shop by the identifier for each event source.

Another example of an event source communicating with the first transceiver 120 may be a Wi-Fi sniffing device installed in an offline shopping mall, i.e., a store. The WiFi sniffing device installed in the shop receives MAC address string data from the first terminal 200 held by the user and transmits the MAC address string data to the first transceiver 120 as identification information of a user who is a shopping mall customer. At this time, the WiFi sniffing device detects and collects only the string data including the MAC address among the string data detected from the first terminal 200, in order to reduce the risk of being mistaken for hacking. That is, the WiFi sniffing device for the system of the present invention means a device that detects only the MAC address without storing the communication details. Since the WiFi sniffing device is installed in a predetermined shop, it is possible to determine whether the first terminal 200 has entered a specific store or not based on the delimiter per event source allocated to the WiFi sniffing device, .

The QR code allocated to the online shopping mall system 300 in the offline shopping mall, i.e., the shop, can be arranged for the user using the terminal that does not activate the Wi-Fi function. When the user photographs the QR code to the first terminal 200 and accesses the web page of the online shopping mall system 300, the online shopping mall system 300 displays the mobile terminal identifier of the first terminal 200 that can be recognized at the web level To the first transceiver 120 as identification information of a user who is a shopping mall customer. At this time, the QR code is displayed on a poster that shows a promotional poster, for example, an event and a VIP service, provided in the offline shopping mall in cooperation with the remittee server 100 or the operating entity of the online shopping mall system 300, Specific parameters assigned to each of the offline shopping malls are included and information for identifying the location of the first terminal 200 can be included. That is, the online shopping mall system 300 can transmit, to the remarketing system 100, the location information of the first terminal 200 identified by the above parameters together with the identification information of the user.

The first terminal 200 accesses the online shopping mall system 300 through an application or a web page at the request of the user, generates offline behavior information according to the user's visit to the offline shopping mall, To the event source connected to the marketing server 100 or the remarketing server 100. The first terminal 200 includes a second transceiver 210, an interface 220, and a second controller 230, which may be a device such as a smart phone carried by a user.

The second transceiver 210 communicates with the remarketing server 100, the event source connected to the remarketing server 100, and the online shopping mall system 300 according to a unique MAC address of the first terminal 200, A shopping mall application provided by the shopping mall system 300 or a mileage marketing application provided by the remarketing server 100 and transmits marketing usage agreement information on the user's information to the remarketing server 100, Offline event information including an inherent MAC address to the event source connected to the remarketing server 100 and the online shopping mall system 300. That is, the second transceiver 210 may include a wireless LAN module, and can catch a radio wave of a wireless access point installed in an offline shopping mall, a shop, and perform a communication operation such as an Internet connection.

The interface unit 220 provides a user interface for receiving a user's instruction and provides a shopping mall application provided by the online shopping mall system 300 through a user interface such as an application store screen or a mileage application provided by the remarketing server 100 And receives a transfer request of the marketing application. In addition, the interface unit 220 may provide an input window for receiving a web page address for connection to the online shopping mall system 300 or the remarketing server 100 through a web page. Thereafter, the user of the first terminal 200 executes the shopping mall application provided by the online shopping mall system 300 or the mileage marketing application provided by the remarketing server 100 via the interface unit 220, As part of the membership process during the initial execution of the user's marketing information.

The second control unit 230 executes the shopping mall application provided by the online shopping mall system 300 or the mileage marketing application provided by the remarketing server 100 according to the input of the interface unit 200 and transmits the online shopping mall system 300 ) To the remarketing server 100 via the second transmission / reception unit 210. The marketing communication application provides the marketing application agreement for the user information inputted at the first execution of the mileage marketing application, do.

The second control unit 230 generates offline action information including a unique MAC address when an event source connected to the remarketing server 100 is detected and transmits the generated offline action information to the second transceiver unit 210. [ To the event source.

The image pickup section 240 may be a camera module built in a smart phone or the like and picks up a QR code including the web page address of the online shopping mall system as the user inputs the image pickup instruction through the interface section 220, And transmits the QR code to the second controller 230.

The second control unit 230 connects with the online shopping mall system 300 through the second transmission and reception unit 210 as the image sensing unit 240 senses the QR code so that the online shopping mall system 300 1 to transmit the parameters inherent to the mobile device identifier and the QR code of the terminal 200 to the remarketing server 100. Here, the mobile device identifier of the first terminal 200 is a unique identifier that can identify a user such as a Wi-Fi MAC address, an Android ID, an iOS UUID, and a telephone number. The identifiers of the online shopping mall system 300, which is an affiliate store subscribed to the on-off-line integrated remarketing system, may be QR encoded.

The online shopping mall system 300 collects online shopping mall behavior information of a user connected to the online shopping mall operated by the online shopping mall system 300 through the first terminal 200, (100). At this time, the online shopping mall system 300 includes a second storage unit 310, a third transmission / reception unit 320, and a third control unit 330.

The second storage unit 310 may store the shopping mall application provided by the online shopping mall system 300 as an application that can be installed in the first terminal 200 held by the user. At this time, the second control unit 330 registers the mileage marketing application stored in the second storage unit 310 in the separate app store according to the input of the operator of the online shopping mall system 300, So that the first terminal 200 can install the shopping mall application. The second storage unit 310 stores the online shopping mall activity information including the product browsing history and the product purchase history of the user connected to the online shopping mall operated by the online shopping mall system 300, 330 to the third control unit 330. The third control unit 330 receives the on-

Also, the second storage unit 310 may store the mobile device identifier of the first terminal 200 held by the user. In this case, when the third controller 330 detects a connection through the QR code of the first terminal 200, the third controller 330 determines the parameters inherent in the QR code and the mobile device identifier of the first terminal 200 as offline behavior information May be transmitted to the remarketing server 100 through the third transmission / reception unit 320.

The third transmission / reception unit 320 receives data for generating online shopping mall behavior information from the first terminal 200, and outputs the received data to the third control unit 330.

The third control unit 330 analyzes the data received from the first terminal 200 through the third transceiver 320 to generate online shopping mall activity information and transmits the generated online shopping mall activity information to the second storage unit 310 and transmits the online shopping mall activity information stored in the second storage unit 310 to the remarketing server 100 through the third transmission / reception unit 320.

The second terminal 400 is a device that receives and displays the remarketing information from the remarketing server 100. The second terminal 400 is a device that displays the remarketing information from the remarketing server 100. The offline terminal 400, Such as a tablet, a point-of-sale (POS) system, and the like.

5 to 8 illustrate operations of an on-off-line integrated remarketing system according to an embodiment of the present invention. Referring to FIGS. 1 to 8, As follows.

5 is a diagram illustrating a procedure in which information in the online shopping mall system 300 is provided to the second terminal 400 disposed in the offline shopping mall.

The first terminal 200 accesses the online shopping mall system 300 through an application registered by the online shopping mall system 300 or a web page provided by the online shopping mall system 300 according to a user's request, (Step S510), the executed behavior information is stored in the second storage unit 310 in the online shopping mall system 300. The second store unit 310 stores the behavior information in the online shopping mall system 300, As an action history (S520).

Thereafter, the action history accumulated in the online shopping mall system 300 is transmitted to the remarketing server 100, and the remarking server 100 receives the action history and generates the promotion information (S530). Here, the promotion information may be processed in advance as shown in FIG. 5 for integrating with online offline behavior information as information obtained by primarily processing the online shopping mall behavior information. However, Lt; / RTI >

When the first terminal 200 accesses an offline store where an event source connected to the remarketing server 100 is installed at step S540, the location information of the first terminal 200 is provided to the remarketing server 100 by the event source do. In this case, when the MAC address of the first terminal 200 is detected by the wireless access point or the Wi-Fi sniffing device as described above, the method of grasping the location information of the first terminal 200 may be performed by the wireless access point and the Wi- May be provided to the remarketing server 100 as location information of the first terminal 200. In order to increase the accuracy of the location information of the first terminal 200, the coverage of the wireless access point is relatively narrow. However, the present invention is not limited to this, and the size of the appropriate coverage may be determined according to the size and location of the offline shopping mall. .

In addition, when the first terminal 200 is an Android phone, the location information of the first terminal 200 can be grasped by using a pre-installed shopping mall application or a mileage marketing application, A method of transmitting information sensed by the sensor, or a method of periodically transmitting radius information by a pre-installed shopping mall application or a mileage marketing application. At this time, a location information detection server is installed between the remarketing server 100 and the first terminal 200, and the geomagnetism information detected by the geomagnetism sensor built in the first terminal 200 in the location information detection server is registered in advance The location information of the first terminal 200 can be transmitted to the remarketing server 100 when the geographical information matches the offline store. If the geographical information obtained from the first terminal 200 and geo-fencing information of the previously registered offline store match, the location information detecting server may detect the location information of the first terminal 200 To the remarketing server 100.

Thereafter, the remarketing server 100 refers to the identification information of the customer in the offline action information by referring to the identifier of the event source that has transmitted the input offline action information, that is, the location information of the first terminal 200 The corresponding promotion information is matched, and remarketing information is generated according to the matched result (S550). At this time, the remarketing server 100 transmits the generated remarketing information to the second terminal 400.

Finally, the second terminal 400 displays the remarketing information provided by the remarketing server 100 (S560). That is, the offline shopping mall recognizes that the promotion target user has entered the store through the second terminal 400, and can guide the promotion user to the on-line user.

6 is a diagram illustrating a procedure in which information in the online shopping mall system 300 is provided to the second terminal 400 and the offline shopping mall in which the event source is disposed.

When the first terminal 200 accesses an offline store installed with an event source connected to the remarketing server 100 in step S610, the location information of the first terminal 200 is provided to the remarketing server 100 by the event source do.

At this time, the offline shopping mall recognizes that a customer, who is a user of the first terminal 200 as a remarketing target, via the second terminal 400 is present in the store, Additional information such as detailed information and specific information of the product of interest can be input (S620).

Subsequently, the location information of the first terminal 200 and the additional information inputted through the second terminal 400 are transmitted to the remarketing server 100, and the remarketing server 100 transmits the location information and the additional information And receives promotion information (S630). Here, the promotion information is information obtained by primarily processing position information and the like, and may be processed in advance as shown in FIG. 6 for later integration with the online shopping mall behavior information. However, It may be processed in the process.

Next, the first terminal 200 accesses the online shopping mall system 300 through an application registered by the online shopping mall system 300 or a web page provided by the online shopping mall system 300 according to a user's request (S640 , The location based identification information of the first terminal 200 is provided to the remarketing server 100. Here, the location-based identification information refers to information processed so as to be able to identify and combine a business type of an in-store of a shopping mall visited by a user or a plurality of product categories. That is, the location-based identification information is generated by indirectly utilizing the location information such as the user's visit to the shopping mall, and does not directly include the location information that may be sensitive information in the identification information. For example, location-based identification information can be used for department stores, sports goods stores, department stores, sporting goods stores, golf accessories and golf shirts, large malls + shoes (women / suits), large malls + clothes + , Mart + Foodstuff, Pharmacy + Cosmetics.

The remarketing server 100 matches the promotion information corresponding to the location-based identification information with reference to the location-based identification information of the first terminal 200, and generates remarketing information according to the matching result (S650). At this time, the remarketing server 100 transmits the generated remarketing information to the online shopping mall system 300.

Finally, the online shopping mall system 300 displays the remarketing information provided by the remarketing server 100 (S660). That is, the online shopping mall system 300 can display remarketing information such as a VIP target event and a coupon event to the remarketing target user through the first terminal 200.

FIG. 7 is a flowchart illustrating an example of a method of providing information to the second terminal 400 of the other (# 1) and the offline shopping mall in which the event source is disposed, And Fig.

The first terminal 200 accesses the offline shopping mall in which the event source connected to the remarketing server 100 is installed in step S710 and the location information of the first terminal 200 is provided to the remarketing server 100 by the event source do.

At this time, on the offline shopping mall side, it is recognized that the customer who is the user of the first terminal 200 as the remarketing target is going out to the store through the second terminal 400 (# 1) The terminal 400 may input additional information such as detailed information and specific information of a product of interest to the customer through an input window (S720).

Subsequently, the location information of the first terminal 200 and the additional information inputted through the second terminal 400 (# 1) are transmitted to the remarketing server 100, And receives the location information and the additional information to generate the promotion information (S730). Here, the promotion information is information obtained by primarily processing the position information and the like. In order to integrate with the offline action information such as the position information provided by the second terminal 400 'of the other (# 2) Or may be processed in the information integration process after receiving the positional information.

Next, when the first terminal 200 accesses another offline shopping mall installed with an event source connected to the remarketing server 100 (S740), the location information of the first terminal 200 is transmitted to the remarketing server 100 (100).

Thereafter, the remarketing server 100 refers to the identification information of the customer in the offline action information by referring to the identifier of the event source that has transmitted the input offline action information, that is, the location information of the first terminal 200 The corresponding promotion information is matched, and remarketing information is generated according to the matched result (S750). At this time, the remarketing server 100 transmits the generated remarketing information to the second terminal 400 'of the other (# 2).

Finally, the second terminal 400 'of the other (# 2) indicates that the remarketing information provided by the remarketing server 100, for example, a coupon event target customer has entered (S760). That is, the offline shopping mall recognizes that the promotion target user has entered the store through the second terminal 400, and can guide the promotion user to the on-line user.

8 is a diagram illustrating a procedure in which information in the first online shopping mall system 300 is provided to the second online shopping mall system 300 '. Herein, a plurality of online shopping mall systems may exist and are conveniently displayed as the first online shopping mall system 300 and the second online shopping mall system 300 ', but the first online shopping mall system 300 and the second online shopping mall system 300 'Are both similar to the online shopping mall system 300 shown in FIG.

First, in the first terminal 200, an application registered by the first online shopping mall system 300 or a web page provided by the first online shopping mall system 300 according to a user's request, (Step S810), and the performed action information is transmitted to the first online shopping mall system 300. The first online shopping mall system 300 is connected to the online shopping mall system 300, As an action history (S820).

Thereafter, the action history accumulated in the first online shopping mall system 300 is transmitted to the remarketing server 100, and the remarking server 100 receives the action history and generates the promotion information (S830). Here, the promotion information is information obtained by primarily processing the online shopping mall behavior information. In order to integrate the information with the user identification information provided by the second online shopping mall system 300 ' However, it may be processed in the information integration process after receiving the user identification information.

Next, in the first terminal 200, the second online shopping mall system 300 'is accessed through the application registered by the second online shopping mall system 300' or the web page provided by the second online shopping mall system 300 ' The user identification information of the first terminal 200 is provided to the remarketing server 100 (S840).

The remarketing server 100 matches the promotion information corresponding to the user identification information with reference to the user identification information of the first terminal 200, and generates remarketing information according to the matching result (S850). At this time, the remarketing server 100 transmits the generated remarketing information to the second online shopping mall system 300 '.

Finally, the second online shopping mall system 300 'displays the remarketing information provided by the remarketing server 100 in the first terminal 200 or the like (S860). That is, the online shopping mall system 300 can display remarketing information such as a recommended product, a VIP target event, and a coupon event to a remarketing target user through the first terminal 200.

In the procedure shown in FIGS. 5 to 8, the process of identifying a user in the remarketing server 100 will be described in detail as follows.

If the first terminal 200 is a device equipped with a wireless LAN module and the user has the wireless LAN function of the first terminal 200 activated, The MAC address of the mobile terminal 200 is used to identify the user.

When the event source connected to the remarketing server 100 is a wireless access point, the wireless access point is provided in the offline shopping mall. If the first terminal 200 of the user accesses the wireless access point, It is inquired to the confirmation API of the remarketing server 100 whether or not it is a remarketing object.

At this time, the user of the first terminal 200 operates after installing the shopping mall application or the mileage marketing application, and registers the MAC address in the remarketing server 100 in the initial driving process. In addition, the user of the first terminal 200 can determine whether to consent to use the marketing information, and if not, the user can be excluded from the remarketing target.

The remarketing server 100 provides the CEP type API as described above and confirms whether the device is a user who agrees to use marketing information by using the MAC address of the first terminal 200 that has entered the offline shopping mall , And confirms that promotion information corresponding to the entered user can be matched. At this time, the remarketing server 100 does not store the location information and the entry point of the user in the database.

If there is matching promotion information, the mobile terminal generates remarketing information through a matching process, and transmits the remarketing information to the second terminal 400 held by the user in the offline shopping mall.

The offline shopping mall side recognizes the remarketing information through the second terminal 4000, for example, the tablet, the POS, etc. that have agreed to it.

When the event source connected to the remarketing server 100 is a Wi-Fi sniffing device, the Wi-Fi sniffing device is provided in the offline shopping mall. If the first terminal 200 of the user is close to the Wi-Fi sniffing device, The inquiry API of the remarketing server 100 is inquired as to whether the user is a remarketing object.

At this time, the user of the first terminal 200 operates after installing the shopping mall application or the mileage marketing application, and registers the MAC address in the remarketing server 100 in the initial driving process. In addition, the user of the first terminal 200 can determine whether to consent to use the marketing information, and if not, the user can be excluded from the remarketing target.

The remarketing server 100 provides the CEP type API as described above and confirms whether the device is a user who agrees to use marketing information by using the MAC address of the first terminal 200 that has entered the offline shopping mall , And confirms that promotion information corresponding to the entered user can be matched. At this time, the remarketing server 100 does not store the location information and the entry point of the user in the database.

If there is matching promotion information, the mobile terminal generates remarketing information through a matching process, and transmits the remarketing information to the second terminal 400 held by the user in the offline shopping mall.

The offline shopping mall recognizes the remarketing information through the second terminal 400 (e.g., tablet, POS, etc.) with which it has agreed.

On the other hand, for the user who uses the first terminal 200 that does not activate the Wi-Fi function, a poster printed with a QR code assigned to the online shopping mall system 300 in the offline shopping mall can be arranged.

When the user photographs the QR code to the first terminal 200 and accesses the web page of the online shopping mall system 300, the online shopping mall system 300 displays the mobile terminal identifier of the first terminal 200 that can be recognized at the web level And inquires of the confirmation API of the remarketing server 100 whether the user is a remarketing object.

At this time, the user of the first terminal 200 operates after installing the shopping mall application or the mileage marketing application, and registers the mobile device identifier in the remarketing server 100 in the initial driving process. In addition, the user of the first terminal 200 can determine whether to consent to use the marketing information, and if not, the user can be excluded from the remarketing target.

The remarking server 100 provides the CEP type API as described above and confirms whether the device of the user who has consented to use the marketing information by using the mobile device identifier of the first terminal 200 entering the offline shopping mall , And confirms that promotion information corresponding to the entered user can be matched. At this time, the remarketing server 100 does not store the location information and the entry point of the user in the database.

If there is matching promotion information, the mobile terminal generates remarketing information through a matching process, and transmits the remarketing information to the second terminal 400 held by the user in the offline shopping mall.

The offline shopping mall recognizes the remarketing information through the second terminal 400 (e.g., tablet, POS, etc.) with which it has agreed.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be clear to those who have.

100: Remarketing server
110: first storage unit
120: first transmission /
130:
200: first terminal
210: a second transmission /
220:
230: second control section
240:
300: Online shopping mall system
310: second storage unit
320: Third transmission /
330:
400: second terminal

Claims (10)

A first terminal for accessing the online shopping mall system and generating offline behavior information according to a request of the user, a first terminal for storing online shopping mall activity information of the user connected to the online shopping mall, And a second terminal on the side of the at least one offline shopping mall operator who is provided with the remarketing information, wherein the remarketing server receives the information and generates remarketing information according to the online shopping mall behavior information, ,
The remarketing server,
A first storage unit for storing identification information for the user who received the marketing application agreement on the information, and promotion information corresponding to the identification information of the user;
Receiving from the online shopping mall system information on the offline shopping behavior information including the identification information of the user from the event source, receiving the online shopping mall behavior information from the online shopping mall system, A first transmission / reception unit receiving additional information including information; And
Receiving the offline action information from the first transmission / reception unit, generating the promotion information by processing the online shopping mall action information according to the activity history, referring to the event source-specific identifier of the event source that transmitted the input offline action information Processing the promotion information corresponding to the identification information of the user in the offline action information based on the category of the goods, generating remarketing information according to the processed result, and transmitting the generated remarketing information to the first transceiver To the second terminal at the first offline shopping mall operator side,
Receiving the offline action information and the additional information from the first transceiver and generating promotion information,
If the first terminal is connected to the online shopping mall system and the location-based identification information of the first terminal is provided, the first terminal refers to the location-based identification information of the first terminal, matches the promotion information, And transmits the generated remarketing information to the online shopping mall system through the first transmitting and receiving unit,
If the second off-line action information is different from the offline action information, the second off-line action information is referred to by the event source-specific identifier of the event source that transmitted the second offline action information, And transmits the generated remarketing information to the second terminal of the second offline shopping mall operator through the first transceiver unit, On - line integrated remarketing system including one control unit.
The method according to claim 1,
The event source is a wireless access point installed in the offline shopping mall,
Wherein the identification information of the user is a MAC address.
The method according to claim 1,
The event source is a Wi-Fi sniffing device installed in the offline shopping mall,
Wherein the identification information of the user is MAC address string data.
The method according to claim 1,
Wherein the event source is an online shopping mall system to which a QR code is assigned,
Wherein the identification information of the user is a mobile device identifier of the first terminal recognized by the online shopping mall system.
The method according to claim 1,
Wherein the first terminal comprises:
A second transceiver for communicating by a unique MAC address;
An interface unit for receiving a transmission request of an application for accessing the online shopping mall system and receiving a marketing application agreement on the information of the user through execution of the received application upon request; And
And a second controller for transmitting the entered agreement information to the remarketing server through the second transceiver when the marketing application agreement for the user information is input,
The second control unit generates the offline action information including a unique MAC address when an event source connected to the remarketing server is detected and transmits the generated offline action information to the event source through the second transceiver unit On-line integrated remarketing system.
The method of claim 5,
Wherein the event source is a wireless access point installed in an offline shopping mall.
The method of claim 5,
The event source is an on-line integrated remarketing system that is a Wi-Fi sniffing device installed in an offline shopping mall.
An online shopping mall system storing online shopping mall behavior information of a user connected to an online shopping mall, a first terminal connected to the online shopping mall system according to a request of the user, the online shopping mall behavior information, and a mobile device identifier of the first terminal And a second terminal on the side of the at least one offline shopping mall operator receiving the remarketing information, the system comprising: a remarketing server for receiving the remarketing information,
Wherein the first terminal comprises:
A second transceiver for performing a communication operation;
An image pickup unit for picking up a QR code including a web page address of the online shopping mall system;
An interface unit for receiving a transmission request of an application for accessing the online shopping mall system and receiving a marketing application agreement on the information of the user through execution of the received application upon request; And
And a second controller for transmitting the entered agreement information to the remarketing server through the second transceiver when the marketing application agreement for the user information is input,
Wherein the second control unit is connected to the on-line shopping mall system through the second transceiver as the QR code is sensed by the image sensing unit, whereby the on-line shopping mall system is embedded in the mobile device identifier of the first terminal and the QR code To the remarketing server,
The remarketing server,
A first storage unit for storing parameters inherent in the QR code, identification information of the user who has received marketing utilization agreement on the information, and promotion information corresponding to identification information of the user;
Receiving parameter information embedded in the mobile device identifier and the QR code of the first terminal through the online shopping mall system, receiving the online shopping mall behavior information from the online shopping mall system, receiving the online shopping mall behavior information from the second terminal of the first offline shopping mall operator A first transceiver for receiving supplementary information including interest product information of the user to be input; And
Receiving the parameter information inherent in the QR code and the mobile device identifier of the first terminal from the first transceiver, generating the promotion information by processing the online shopping mall behavior information according to the activity history, Processing the promotion information based on the category of the product with reference to the parameter information inherent to the mobile device identifier and the QR code of the terminal, generating the remarketing information according to the processed result, 1 < / RTI > transceiver unit to the second terminal of the first offline shopping mall operator,
Receiving the parameter information and the additional information inherent in the mobile device identifier and the QR code of the first terminal from the first transceiver and generating the promotion information,
When the first terminal is connected to the online shopping mall system and the location-based identification information of the first terminal is provided, the first terminal matches the promotion information with reference to the location-based identification information of the first terminal, And transmits the generated remarketing information to the online shopping mall system through the first transceiver,
If the mobile terminal identifier of the first terminal and the parameter information inherent in the second QR code other than the parameter information inherent in the QR code are input, And generates remarketing information according to the matched result, and transmits the generated remarketing information to the second QR < RTI ID = 0.0 > To the second terminal of the second offline shopping mall operator having the code.
The method of claim 8,
The online shopping mall system comprises:
A second storage unit for storing the online shopping mall activity information including the online shopping mall product browsing history of the user of the first terminal;
A third transceiver for receiving data for generating the online shopping mall behavior information from the first terminal;
Receiving unit, analyzing data received from the first terminal through the third transceiver unit to generate the online shopping mall activity information, storing the generated online shopping mall activity information in the second storage unit, And a third controller for transmitting the online shopping mall activity information stored in the second storage unit to the remarketing server.
The method of claim 9,
Wherein the second storage further stores a mobile device identifier of the first terminal,
And the third control unit,
And transmits the parameters inherent in the QR code and the mobile device identifier of the first terminal to the remarketing server through the third transceiver as the offline action information when detecting a connection through the QR code of the first terminal On-line integrated remarketing system.
KR1020160157080A 2016-11-24 2016-11-24 Remarketing system with a connection between online and offline KR101859004B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020160157080A KR101859004B1 (en) 2016-11-24 2016-11-24 Remarketing system with a connection between online and offline

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020160157080A KR101859004B1 (en) 2016-11-24 2016-11-24 Remarketing system with a connection between online and offline

Related Child Applications (1)

Application Number Title Priority Date Filing Date
KR1020180053537A Division KR102004704B1 (en) 2018-05-10 2018-05-10 Providing method of remarketing information using remarketing system with a connection between online and offline

Publications (1)

Publication Number Publication Date
KR101859004B1 true KR101859004B1 (en) 2018-06-28

Family

ID=62780125

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020160157080A KR101859004B1 (en) 2016-11-24 2016-11-24 Remarketing system with a connection between online and offline

Country Status (1)

Country Link
KR (1) KR101859004B1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102081205B1 (en) * 2019-06-28 2020-02-25 박완주 System and method for providing customized advertisement based on big data analysis

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040087409A (en) * 2003-04-07 2004-10-14 주식회사 맥스포 Method for servicing shopping information at real selling store using mobile terminal
KR20130023520A (en) * 2011-08-29 2013-03-08 전화성 Service system using qr code
JP2013242650A (en) * 2012-05-18 2013-12-05 Biva Holdings Co Ltd Information presentation system, terminal and information presentation method
KR20130137886A (en) 2012-06-08 2013-12-18 이원진 Online-offline linked processing system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040087409A (en) * 2003-04-07 2004-10-14 주식회사 맥스포 Method for servicing shopping information at real selling store using mobile terminal
KR20130023520A (en) * 2011-08-29 2013-03-08 전화성 Service system using qr code
JP2013242650A (en) * 2012-05-18 2013-12-05 Biva Holdings Co Ltd Information presentation system, terminal and information presentation method
KR20130137886A (en) 2012-06-08 2013-12-18 이원진 Online-offline linked processing system

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102081205B1 (en) * 2019-06-28 2020-02-25 박완주 System and method for providing customized advertisement based on big data analysis

Similar Documents

Publication Publication Date Title
US9984394B2 (en) Sensor data gathering
US10085122B2 (en) Systems and methods for determining device location using wireless data and other geographical location data
US7668754B1 (en) Architecture for secure reverse mobile commerce
US8271322B2 (en) Customer experience management system
US20150278829A1 (en) System and method for in-store tracking
US11113734B2 (en) Generating leads using Internet of Things devices at brick-and-mortar stores
US20130282533A1 (en) Providing an online consumer shopping experience in-store
US20150278888A1 (en) System and method for acquiring information
KR101657227B1 (en) Apparatus for managing customer information, method for managing customer information, system for managing customer information and computer readable medium having computer program recorded therefor
US11893615B2 (en) Spot market: location aware commerce for an event
CN105339966A (en) Reverse showrooming and merchant-customer engagement system
KR20180118398A (en) Shopping mall service providing apparatus and method for supporting the recommendation of product based on benefit, and computer readable medium having computer program recorded thereon
KR20170000671A (en) Service system and method for transmitting push message based on user location, user equipment and computer readable medium having computer program recorded therefor
EP3082089A1 (en) Harvest customer tracking information
EP3579172A1 (en) System and methods of searching for a product using hyper-local location techniques
KR102004704B1 (en) Providing method of remarketing information using remarketing system with a connection between online and offline
KR101859004B1 (en) Remarketing system with a connection between online and offline
US11170428B2 (en) Method for generating priority data for products
US10360573B1 (en) Interactions platform
US20190295065A1 (en) Affiliated store labeling method, affiliated store labeling device, and affiliated store labeling system for wireless lan fingerprint
JP7310068B2 (en) Specific device, specific method and specific program
US20170178216A1 (en) Systems and Methods for Use in Determining Product Positions Within Shopping Regions
US11733343B2 (en) Method and server for associating address with fingerprint
KR20160110329A (en) Apparatus for managing customer information, method for managing customer information, system for managing customer information and computer readable medium having computer program recorded therefor
KR101136492B1 (en) System and Method Using Web Information on the basis of Wireless Personal Area Network

Legal Events

Date Code Title Description
A107 Divisional application of patent
GRNT Written decision to grant