KR101839933B1 - Method, system and non-transitory computer-readable recording medium for managing works used on digital signage - Google Patents

Abstract

According to an aspect of the present invention, there is provided a method for managing a work used in a digital signage, the method comprising: concluding a use contract between a user who intends to use a work available in the digital signage and a copyright holder of the work; Providing the work to the digital signage or the device of the user processed in a form that can be used in a digital signage within a range determined by the usage contract when the usage contract is concluded; Causing the digital signage or the content generated including the work to be reproduced in the digital signage within a range defined by the usage contract according to an operation of the user input from the device of the user, do.

Description

≪ Desc / Clms Page number 1 > METHOD, SYSTEM AND NON-TRANSITORY COMPUTER READABLE RECORDING MEDIUM FOR MANAGING WORKS USED ON DIGITAL SIGNAGE < RTI ID = 0.0 >

The present invention relates to a method, system and non-transitory computer readable recording medium for managing a work used in digital signage.

In recent years, forms of contents providing media have diversified and contents providing methods are being automated. For example, even in the case of outdoor advertising, a modern way of providing advertising contents through flexible media such as LED signboards and LCD TVs, away from the traditional way of providing advertisement contents through fixed print media such as paper or film Has been introduced.

So-called digital signage or smart signage is a communication tool that enables advertisers to use marketing, advertising, and training and to induce customer experience. It is a common communication tool in public places such as airports, hotels, (Digital information display), which is a digital image device that provides not only broadcasting contents but also advertisement contents intended by an advertiser. It has a built-in processor and memory, and is free to move and express various contents clearly. It can be used for various purposes such as department store, subway, bus stop, public service, customer service, and media. In addition, digital signage does not necessarily provide only advertisement contents, but various kinds of contents having other purposes than advertising are provided.

In recent years, in order to achieve a commercial or non-commercial purpose desired by a user, there is an increasing need to provide digital signage with contents including a copyrighted work. However, since a user (or a digital signage operator) who wants to use a work must obtain permission from the copyright owner for the use thereof, a considerable amount of time and effort is consumed in the process of entering a contract for use of the work by the user and the copyright owner , Which makes the process of producing contents to be provided in digital signage complicated and inefficient.

In order to solve the above problems, there has been introduced a technology for supporting a usage agreement between a user and a copyright holder so that they can be concluded online. However, even if a user of a digital signage operator, an advertiser, It was inconvenient to perform the work of managing the copyright such as the work for separately obtaining and processing the work in accordance with the scope of use specified by the user and the work for disposing the work whose usage period determined by the use contract has expired. As a result, even with the above-described prior art, there is still a limit in that the management burden associated with the production of the contents including the works is high and the frequency of using the works in the digital signage is low.

Therefore, there is a need for technology that can effectively and integrally manage the works used in digital signage.

SUMMARY OF THE INVENTION The present invention has been made to solve all the problems of the prior art described above.

The present invention supports the concluding of a use contract between a user who intends to use a work that can be used in digital signage and a copyright holder of a work, and when the above use contract is concluded, Provide a work made in a form that can be used to a digital signage or a user's device and provide the content generated by the digital signage or the user's input from the user's device, including the work, So that the works used in the digital signage can be effectively and integrally managed.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to an aspect of the present invention, there is provided a method for managing a work used in a digital signage, the method comprising: concluding a use contract between a user who intends to use a work available in the digital signage and a copyright holder of the work; Providing the work to the digital signage or the device of the user processed in a form that can be used in a digital signage within a range determined by the usage contract when the usage contract is concluded; Causing the digital signage or the content generated including the work to be reproduced in the digital signage within a range defined by the usage contract according to an operation of the user input from the device of the user, do.

According to another aspect of the present invention, there is also provided a system for managing a work used in a digital signage, the system comprising: a user who wants to use a work available in a digital signage and a user Providing a digital signage or a device of the user with the copyrighted work processed in a form that can be used in a digital signage within a range defined by the usage contract when the use contract is concluded, And a digital signage management unit operable to reproduce, in the digital signage, content generated by the digital signage or the user's operation input from the device of the user, Provided with a system containing All.

In addition, there is further provided another method for implementing the invention, another system, and a computer readable recording medium for recording non-transitory computer programs for carrying out the method.

According to the present invention, since a work used in digital signage can be effectively and integrally managed, a digital signage manager or a user can use the work more conveniently and widely in producing contents to be reproduced in digital signage Is achieved.

In addition, according to the present invention, since a series of processes related to a usage contract required for using a work can be integrally managed on a licensing platform suitable for digital signage, it is possible to reduce a management burden of a user on a work, It is possible to increase the frequency with which a user uses a work in digital signage.

1 is a diagram showing a schematic configuration of an overall system for managing a work used in digital signage according to an embodiment of the present invention.
FIG. 2 is a detailed diagram illustrating an internal configuration of a digital signage management system according to an exemplary embodiment of the present invention. Referring to FIG.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the specific shapes, structures, and characteristics described herein may be implemented by changing from one embodiment to another without departing from the spirit and scope of the invention. It should also be understood that the location or arrangement of individual components within each embodiment may be varied without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

Configuration of the entire system

In this specification, the contents are collectively referred to as digital information or individual information elements, which are accessible through a communication network, such as characters, codes, sounds, sounds, images, and moving pictures. Such content may comprise, for example, data such as text, images, animations, audio, links (e.g., web links), or a combination of at least two of these data.

1 is a diagram showing a schematic configuration of an overall system for managing a work used in digital signage according to an embodiment of the present invention.

1, an overall system according to an exemplary embodiment of the present invention includes a communication network 100, a digital signage management system 200, an external server 300, a user device 400, and a digital signage 500 ).

First, according to an embodiment of the present invention, the communication network 100 may be configured without regard to communication modes such as wired communication and wireless communication, and may be a LAN (Local Area Network), a Metropolitan Area Network), a wide area network (WAN), and the like. Preferably, the communication network 100 referred to herein may be the well-known Internet or World Wide Web (WWW). However, the communication network 100 may include, at least in part, a known wire / wireless data communication network, a known telephone network, or a known wire / wireless television communication network, without being limited thereto.

Next, in accordance with an embodiment of the present invention, the digital signage management system 200 supports a usage contract between a user who wants to use a work available in the digital signage 500 and a copyright holder of the work The digital signage 500 provides the digital signage 500 or the user's device 400 with a work that is processed in a form that can be used in the digital signage 500 within a range determined by the use contract The digital signage 500 or the user's device 400 is reproduced in the digital signage 500 within the range defined by the usage contract by the user's operation inputted from the user 400, So that the work used in the apparatus 500 can be effectively and integrally managed.

The configuration and functions of the digital signage management system 200 according to the present invention will be described in detail with reference to the following detailed description. Although described above with respect to the digital signage management system 200, this description is exemplary and at least some of the functions or components required of the digital signage management system 200 may be implemented by the external server 300 ) May be realized within the user device 400 or the digital signage 500 or may be included within the external server 300, the user device 400 or the digital signage 500.

According to an embodiment of the present invention, the digital signage management system 200 includes a function to directly provide a work used in the digital signage 500 or source data of a content provided in the digital signage 500 The external server 300 performing the function of providing the source data of the work or the content may exist as a separate component from the digital signage management system 200. [

Next, a user device 400 according to an embodiment of the present invention may be configured to allow a user (e.g., a digital signage operator, an advertiser, etc.) to access the digital signage management system 200, the external server 300, The digital device includes a memory unit such as a smart phone, a tablet, a desktop computer, a notebook computer, a workstation, a PDA, a web pad, a mobile phone, Any number of digital devices equipped with a processor and capable of computing can be employed as the user device 400 according to the present invention.

Also, according to one embodiment of the present invention, the user device 400 may include an application (or program module) (not shown) that supports a user to create content using a given work. Such an application may be downloaded to the user device 400 from the digital signage management system 200, the external server 300, or a known web server (not shown). The characteristics of the application included in the user device 400 may include a property management unit 210, a digital signage management unit 220, a communication unit 230, and a control unit 240 of the digital signage management system 200, ≪ / RTI > Here, the application included in the user device 400 may be replaced with a hardware device or a firmware device, at least a part of which can perform substantially the same or equivalent functions as necessary.

Next, in accordance with an embodiment of the present invention, the digital signage 500 may perform a function of providing (i. E., Reproducing) content produced by including a work.

Specifically, in accordance with one embodiment of the present invention, the digital signage 500 performs communication with the digital signage management system 200, the external server 300, or the user device 400, And a set-top box (not shown), which is a component that performs a function of controlling the apparatus. In addition, according to one embodiment of the present invention, the digital signage 500 may further include display means such as an LCD panel, an OLED panel, and a speaker for sound output.

According to an embodiment of the present invention, the digital signage 500 may be installed in a public place such as a department store, a subway, a bus stop, an airport, a hotel, a hospital, etc., It should be noted that the place where the digital signage 500 is installed is not necessarily limited to the above listed ones.

Configuration of Digital Signage Management System

Hereinafter, the internal configuration of the digital signage management system 200 according to the present invention and the functions of the respective components will be described.

FIG. 2 is a detailed diagram illustrating an internal configuration of a digital signage management system according to an exemplary embodiment of the present invention. Referring to FIG.

2, the digital signage management system 200 according to an exemplary embodiment of the present invention includes a work management unit 210, a digital signage management unit 220, a communication unit 230, and a control unit 240 . According to an embodiment of the present invention, at least a part of the content management server 210, the digital signage management unit 220, the communication unit 230, and the control unit 240 may be connected to the external server 300, the user device 400, And may be a program module that communicates with the digital signage 500. Such a program module may be included in the digital signage management system 200 in the form of an operating system, an application program module or other program module, and may be physically stored in various well-known storage devices. Such a program module may also be stored in a remote storage device capable of communicating with the digital signage management system 200. [ Such program modules, on the other hand, encompass but are not limited to routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

First, in accordance with an embodiment of the present invention, the copyright management unit 210 functions to support a usage contract between a user who intends to use a copyrighted work and a copyright holder of the copyrighted work in the digital signage 500 can do.

Specifically, the copyright management entity 210 according to an embodiment of the present invention can allow the copyright owner to upload the copyrighted work (or the identification information on the copyrighted work) to the digital signage management system 200 or the external server 300 And can support the user to select at least one of them by inquiring the work uploaded to the digital signage management system 200 or the external server 300 and to allow the user and the copyright owner to select a usage contract Can be coordinated in consultation with each other. For example, the work management unit 210 according to an embodiment of the present invention can determine a user, an object of use, a period of use, a place of use, a mode of use, a medium of use, etc. And provide a predetermined licensing platform to support the license.

In addition, according to an embodiment of the present invention, when a usage contract between a user and a copyright holder is concluded, the copyright management unit 210 may use a form that can be used in the digital signage 500 To the digital signage 500 or to the user device 400. The digital signage 500 may be a digital watermarking device. According to an embodiment of the present invention, the source data of a work provided to the digital signage 500 or the user device 400 is transmitted from a database (not shown) included in the digital signage management system 200 Or may be provided from an external server 300 that is provided separately from the digital signage management system 200.

In particular, according to one embodiment of the present invention, a work provided as described above is processed in a form that can be reproduced in the digital signage 500 by being combined with at least one other component included in the content to be produced by the user .

For example, suppose a restaurant operator produces a digital menu board to be displayed on a digital signage 500 installed inside a restaurant using a character in a famous animation. In this case, the restaurant operator of the user can conclude a usage contract with the copyright owner of the character through the licensing platform according to the present invention, and when the above usage agreement is concluded, the character is displayed on the digital signage 500 The image may be processed in the form of an image file that can be used to produce a digital menu plate that can be sent to the digital signage 500 or the device manager's device 400, The user can create a desired digital menu board and display the created digital menu board on the digital signage 500.

As another example, it is assumed that a hotel manager creates an interior wall to be implemented in a digital signage 500 installed inside a hotel using scenes appearing in famous movies and background music. In this case, the user who is the user can conclude a usage contract with the copyright holder of the scene and the background music through the licensing platform according to the present invention, and when the above usage agreement is concluded, Can be processed in the form of moving picture files and sound files that can be used in producing the interior wall that can be reproduced in the nigger 500 and can be transmitted to the digital signage 500 or the restaurant operator's device 400, The operator can create a desired interior wall by using the sound file of the video file and the background music of the scene provided above, and reproduce the produced interior wall in the digital signage 500.

Meanwhile, according to an embodiment of the present invention, the work management unit 210 manages a usage range (for example, a usage subject, an object of use, a period of use, a usage place, ), And restricts the reproduction of the content, including the copyrighted work or its contents, which is used beyond the above scope of use, from being reproduced in the digital signage 500 Can be performed.

Next, in accordance with an embodiment of the present invention, the digital signage management unit 220 generates digital signage management information including the above works in accordance with the operation of the user input from the digital signage 500 or the user's device 400 The content can be played back in the digital signage 500 within the range defined by the above usage agreement.

Next, the communication unit 230 according to an embodiment of the present invention can perform a function of enabling data transmission / reception to / from the digital signage management system 200. [

The control unit 240 may control the flow of data between the asset management unit 210, the digital signage management unit 220, and the communication unit 230. That is, the control unit 240 according to the present invention controls data flow from / to the outside of the digital signage management system 200 or data flow between the respective components of the digital signage management system 200, 210, the digital signage management unit 220, and the communication unit 230, respectively.

In the above description, the medium in which the content to be reproduced including the work is reproduced is mainly described with respect to the embodiment in which the digital signage is used, but the constitution of the present invention is not necessarily limited to the above-mentioned embodiments. For example, according to another embodiment of the present invention, a smart phone, a tablet, a desktop computer, a notebook computer, a workstation, a wearable device, and other Internet of Things (IOT) devices (watch, automobile, refrigerator, washing machine, , Etc.), and the like, can be a medium on which a content including a work according to the present invention can be reproduced as long as the device has a computing function by mounting a microprocessor, The management system 200 according to another embodiment of the present invention can perform a function of managing a work included in contents provided on various media as described above.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

100: Network
200: Digital signage management system
210:
220: Digital signage management unit
230:
240:
300: external server
400: User device
500: Digital signage

Claims (7)

A method for managing a work used in a digital signage,
Supporting a usage contract between a user who intends to use a work available in digital signage and a copyright holder of said work,
Providing the work to the digital signage or the user's device when the use contract is concluded, the processed work being processed in a form that can be used in a digital signage within a range defined by the usage contract; and
Causing the digital signage or the content generated including the work to be reproduced in the digital signage within a range defined by the usage contract according to an operation of the user input from the device of the user,
Wherein in the providing step, source data of a work subject to the concluded use agreement is combined with at least one other component included in the digital content to be produced by the user on the digital signage. The method according to claim 1,
In the support step,
Wherein the user and the copyright owner can determine at least one of a use subject, an object of use, a usage period, a use place and a usage form of the work in accordance with mutual consultation. The method according to claim 1,
In the providing step,
Wherein the work is processed in a form that can be combined with at least one other component included in the content and reproduced in the digital signage. A non-transitory computer readable recording medium for recording a computer program for carrying out the method according to claim 1. A system for managing a work used in a digital signage,
A user who wishes to use a work that can be used in digital signage and a copyright holder of said work are supported and, when said use contract is concluded, can be used in digital signage within the scope of said use contract A work management unit for providing the work to the digital signage or the device of the user;
And a digital signage management unit operable to reproduce, in the digital signage, a content generated by the digital signage or the user input from the device, ,
Wherein the work management unit processes source data of a work subject to the contract of use concluded in a form that can be combined with at least one other component included in the digital content to be produced by the user on the digital signage. 6. The method of claim 5,
Wherein the copyright management section provides the licensing platform to support the user and the copyright owner to determine at least one of a use subject, an object to be used, a use period, a use place, and a usage form of the work in accordance with mutual consultation. 6. The method of claim 5,
Wherein the work is processed in a form that can be combined with at least one other component included in the content and reproduced in the digital signage.

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