KR101822000B1 - Advertising System for Traffic Accident Information - Google Patents

Advertising System for Traffic Accident Information Download PDF

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Publication number
KR101822000B1
KR101822000B1 KR1020160014421A KR20160014421A KR101822000B1 KR 101822000 B1 KR101822000 B1 KR 101822000B1 KR 1020160014421 A KR1020160014421 A KR 1020160014421A KR 20160014421 A KR20160014421 A KR 20160014421A KR 101822000 B1 KR101822000 B1 KR 101822000B1
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South Korea
Prior art keywords
advertisement
mobile device
accident
information
storage unit
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KR1020160014421A
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Korean (ko)
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KR20170093009A (en
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이기상
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이기상
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Priority to KR1020160014421A priority Critical patent/KR101822000B1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Traffic Control Systems (AREA)

Abstract

The present invention relates to an advertisement providing system for a car accident party, wherein the advertisement providing system comprises an application stored in a driver's mobile device (1) and a main server (2) of an advertisement manager, An information storage unit 10 for storing information acquired through wireless communication with an application stored in the mobile device 1; A determination unit (20) for determining whether an automobile accident has occurred using the information stored in the information storage unit (10); An advertisement storage unit 30 for storing advertisement contents supplied by the advertiser; And an advertisement transmitter (40) for transmitting the advertisement stored in the advertisement storage unit (30) to the mobile device (1) of the driver according to the determination result of the determination unit (20).
The present invention can quickly and appropriately provide a service advertisement related to a car accident process through an application installed in a mobile device.

Description

[0001] The present invention relates to an advertisement providing system for an automobile accident entity,

BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to an advertisement providing system for a car accident party, and more particularly, If a traffic accident is deemed to have occurred, information related to the accident can be provided to advertisers such as law offices and car repair shops, thereby promptly providing legal services useful for traffic accident parties, The present invention relates to an advertisement providing system for a car accident party,

Recently, the number of mobile Internet users has been rapidly increasing due to the widespread use of smart phones capable of using the Internet through wireless communication. Accordingly, various methods for providing optimized advertisements to users of smartphone users are being developed.

As a technique for providing an optimized advertisement to a smartphone user as described above, Japanese Patent Application Laid-Open No. 10-2013-0009190 (Patent Document 1), Japanese Patent Application Laid-Open No. 10-2013-0037406 (Patent Document 2) Patent Publication No. 10-2013-0082996 (Patent Document 3), and the like.

Patent Document 1 discloses a device that detects a current state of a terminal device such as a call processing state through interoperation with an operating system and then provides an additional content previously registered by a user to a sender or a called party based on the detected current state .

Patent Document 2 discloses an advertisement method for transmitting a customized advertisement based on user's propensity information, and Patent Document 3 discloses a method for controlling advertisement to be provided according to a target.

However, since the conventional advertisement methods disclosed in the above patent documents transmit the targeted advertisement based on the information about the user, the advertisement sent to the user may not be an advertisement that actually matches the needs of the user, Therefore, there is a problem that the efficiency of the advertisement provided is not high.

In addition, a method of guiding road traffic conditions by providing information such as traffic accidents using a mobile device as in Patent Publication No. 2014-0024084 (entitled " Traffic accident information guidance system and method " In the traffic accident information guidance system proposed in the patent document, when a user inputs information related to the occurrence of a traffic accident through his / her mobile device, and then transmits the information to the accident management server, In this way, when a car accident occurs, the person who accidentally tows the vehicle or provides legal services related to vehicle maintenance service or car accident. In many cases, the accused party is required to provide services In addition, there is the inconvenience that a vehicle trailer company or a legal service provider company firstly carries out an advertisement to attract an accident party to his / her customers, It is difficult to know the fact that a car accident has occurred in these companies. Therefore, there is a problem that target marketing is not performed in a timely manner to the accident party, and the advertising effect is low.

KR 10-2013-0009190 A KR 10-2013-0037406 A KR 10-2013-0082996 A KR 10-2014-0024084 A KR 10-0751871 B1

Accordingly, in the present invention, when an automobile accident occurs, the advertiser can recognize the fact of an accident without directly recognizing the occurrence of an accident, and provide an advertisement for a service related to a car accident quickly and timely The present invention relates to a system and method for providing a targeted advertisement to a car accident party.

The main object of the present invention is to provide an advertisement providing system, which comprises an application stored in a mobile device of a driver and a main server of an advertisement manager, and the main server stores information obtained through wireless communication with an application stored in the mobile device An information storage unit; A judging unit for judging whether or not a car accident has occurred by using the information stored in the information storage unit; An advertisement storage unit for storing advertisement contents supplied by the advertiser; And an advertisement transmission unit for transmitting the advertisement stored in the advertisement storage unit to the driver's mobile device according to the determination result of the determination unit.

The present invention is characterized in that the information stored in the information storage unit is at least one of a phone call history, text contents, location information, mobile internet search keywords, photo information, and currency keywords.

In addition, according to the present invention, when a determination unit determines that a car accident has occurred, various events that may occur in the event of a car accident are set, a weight is assigned to each event, and information stored in the information storage unit is analyzed, And it is determined that a car accident has occurred when the sum of the weights is greater than a predetermined value by adding weights corresponding to the generated events.

Further, the present invention is characterized in that, when there are a plurality of advertisements provided to the driver through the advertisement transmitting unit, the advertisements provided to the mobile device are sequentially transmitted according to the priority set by the advertisement manager.

In addition, the present invention is further characterized in that a selection button is provided to measure a user's preference for advertisement contents transmitted to an application installed in a mobile device.

The present invention allows advertisers to quickly and timely provide advertisements for services related to automobile accidents by recognizing the occurrence of an accident without directly recognizing the occurrence of an accident, .

In addition, according to the present invention, when a car accident is determined, various events that may occur in the event of a car accident are set, weights are given to each event, and information stored in the information storage unit is analyzed to determine which event occurred , The weight corresponding to the generated event is added, and when the sum of the weights is greater than a predetermined value, it is determined that a car accident has occurred, so that it is possible to more accurately determine whether or not an accident has occurred and accordingly, appropriate and useful advertisements can be provided to the accident party.

1 is a block diagram showing an example of a configuration of an advertisement providing system for a car accident party according to the present invention.

Hereinafter, the structure and operation of the present invention will be described in more detail with reference to the accompanying drawings, which show preferred embodiments.

The present invention provides a target advertisement providing system that enables an advertiser to recognize the fact of an accident without directly knowing the occurrence of an accident and to provide an advertisement for a service related to a car accident quickly and timely, 1, the target advertisement providing system of the present invention includes a mobile device 1 of a driver so as to determine whether an automobile accident has occurred, information on a driver, An application for communicating with the main server 2 is installed on the basis of the received information and the car insurance information to which the car is subscribed and the main server 2 is provided with information on all the information transmitted from the driver's mobile device 1 To determine whether a car accident has occurred and to provide an advertisement to the accident party (driver) This allows the data storage section 10, determining section 20, the advertisement storage unit 30 and the advertisement transmission unit 40 and the like are provided.

The application is installed in the mobile device 1 of the driver with the consent of the driver. The application is used for telephone conversation, photographing, photographing, and the like made through the mobile device 1 so that the main server 2 can determine whether or not a car accident has occurred. And transmits various information related to the accident to the main server 2 from a text message or the like.

The facility of the advertisement manager is provided with a main server 2. The main server 2 is connected to the application installed in the mobile device 1 via the wireless communication device built in the mobile device 1 of the driver as described above, The main server 2 determines whether or not an automobile accident has occurred by using the information obtained through communication with the application. If it is determined that an accident has occurred, the advertisement is transmitted to the mobile device 1 of the driver. An information storage unit 10 for storing information acquired through wireless communication with an application for a predetermined period of time as shown in FIG. 2, and an information storage unit 10 for storing information stored in the information storage unit 10 A judging unit 20 for judging whether or not a car accident has occurred using the information, advertisement contents such as an advertisement text and an advertisement image supplied by the advertiser, An advertisement storage unit 30 and an advertisement transmission unit 40 for transmitting the advertisement stored in the advertisement storage unit 30 to the mobile device 1 of the driver according to the determination result of the determination unit 20. [

In addition, in the advertisement storage unit 30, a keyword associated with the advertisement content is set and stored together with the advertisement content, and the type of the advertisement to be provided to the accident driver is determined by the keyword, and the advertisement is transmitted to the driver's mobile device 1 Then displayed.

Hereinafter, a method for determining whether a car accident has occurred in the determination unit 20 of the main server 2 will be described.

 The information storage unit 10 determines whether or not a car accident has occurred based on the information stored in the information storage unit 10. To this end, the information storage unit 10 stores a text message stored in the mobile device 1 of the driver , A photograph, a call history, and a call content of the mobile device 1, and this information is acquired by an application programmed to acquire the information.

In the event of a car accident, the accused party first uses the mobile device 1 to contact the insurance company via telephone or text message to report the occurrence of the accident, or take a picture of the vehicle's damage status at the time of the accident The insurance company receives the fact that the car accident occurred and sends the receipt number to the accident party through text message.

Accordingly, when the judgment unit 20 judges that a car accident has occurred, it automatically analyzes the contents of the photographed photograph, whether or not a call is made with the insurance company stored in the mobile device 1, a text message is sent, In this case, when the accident party informs the insurance company of the accident through the call or when the contents of the text message received from the insurance company contains the accident reception number, or when the driver and the insurance company use the telephone during the call It can be inferred that the probability of occurrence of a car accident is high when the term is matched with a predetermined accident related keyword.

In the present invention, as shown in Table 1 below, various events that may occur in the event of a car accident are set, weights are given to each event, and information stored in the information storage unit 10 is analyzed to determine which event occurred If the sum of the weights is greater than a predetermined value, it is determined that a car accident has occurred. Then, the advertisement contents stored in the advertisement storage unit 30 through the advertisement transmission unit 40 are transmitted to the mobile device (1).

event weight Calling an insurance company 0.15 Receiving accident number from insurance company 0.4 Shooting of accident pictures 0.1 Telephone to the police station 0.1 Call to paramedics (119) 0.1 Mobile Internet Search Keywords 0.05 Whether the term used during the call matches the set keyword 0.2

In the above Table 1, the contents of the event and the weight are updated or modified as necessary. When it is determined that the car accident has occurred in the judging unit 20 by the above process, the advertisement storage unit 30 transmits At this time, since the advertisements stored in the advertisement storage unit 30 are stored for each region, the GPS information provided from the driver's mobile device 1 is used to provide more useful advertisements. The present position is detected and the advertisement contents provided by the advertiser located in the vicinity of the car accident is provided to the mobile device 1 through the advertisement transmission unit 40. [

When there are a plurality of advertisements provided through the advertisement transmitting unit 40, the advertisement provided to the user's mobile device 1 is sequentially transmitted in accordance with the priority set in advance by the advertisement manager.

The application installed in the mobile device 1 may be configured to measure the preference of the advertisement provided through the selection button so as to grasp the user's reaction to the transmitted advertisement content. Is used to determine or adjust priorities.

As described above, according to the present invention, it is possible to appropriately provide service advertisements related to automobile accident processing through an application installed in a mobile device of a driver, thereby providing beneficial and prompt services to accident drivers, .

1: mobile device 2: main server
10: information storage unit 20:
30: an advertisement storage unit 40: an advertisement transmission unit

Claims (5)

1. An advertisement providing system for providing an advertisement for a service related to a car accident using a mobile device (1)
The advertisement providing system comprises an application stored in the driver's mobile device 1 and a main server 2 of the advertisement manager,
The main server 2 includes an information storage unit 10 for storing information acquired through wireless communication with an application stored in the mobile device 1;
A determination unit (20) for determining whether an automobile accident has occurred using the information stored in the information storage unit (10);
An advertisement storage unit 30 for storing advertisement contents supplied by the advertiser;
And an advertisement transmission unit (40) for transmitting the advertisement stored in the advertisement storage unit (30) to the mobile device (1) of the driver according to the determination result of the determination unit (20)
The application stored in the mobile device 1 selects information related to an accident from a telephone call, a photograph, and a text message made through the mobile device 1 and transmits the information to the main server 2,
The judging unit 20 judges whether or not a phone call or a text message is transmitted or received with the insurance company from among the information transmitted from the mobile device 1, a text message including an accident reception number, If the sum of the weights is greater than a predetermined value, it is determined that an accident has occurred, and the advertisement transmission unit 40 ) To the mobile device (1), the advertisement content stored in the advertisement storage unit (30)
When a plurality of advertisements are provided to the driver through the advertisement transmitting unit 40, the advertisements are sequentially transmitted according to a predetermined priority order. The priority order is a preference of the user for the advertisement contents transmitted to the mobile device 1 And the advertisement is provided to the vehicle accidents party. delete delete delete delete
KR1020160014421A 2016-02-04 2016-02-04 Advertising System for Traffic Accident Information KR101822000B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020160014421A KR101822000B1 (en) 2016-02-04 2016-02-04 Advertising System for Traffic Accident Information

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020160014421A KR101822000B1 (en) 2016-02-04 2016-02-04 Advertising System for Traffic Accident Information

Publications (2)

Publication Number Publication Date
KR20170093009A KR20170093009A (en) 2017-08-14
KR101822000B1 true KR101822000B1 (en) 2018-01-26

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KR1020160014421A KR101822000B1 (en) 2016-02-04 2016-02-04 Advertising System for Traffic Accident Information

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