KR101590008B1 - Method for providing estimated receipt result according to exposed word - Google Patents

Method for providing estimated receipt result according to exposed word Download PDF

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Publication number
KR101590008B1
KR101590008B1 KR1020150037997A KR20150037997A KR101590008B1 KR 101590008 B1 KR101590008 B1 KR 101590008B1 KR 1020150037997 A KR1020150037997 A KR 1020150037997A KR 20150037997 A KR20150037997 A KR 20150037997A KR 101590008 B1 KR101590008 B1 KR 101590008B1
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KR
South Korea
Prior art keywords
reward
phrase
communication
reception
impression
Prior art date
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KR1020150037997A
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Korean (ko)
Inventor
윤영중
한선우
김지민
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주식회사 에바인
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42025—Calling or Called party identification service
    • H04M3/42034—Calling party identification service
    • H04M3/42059—Making use of the calling party identifier
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Signal Processing (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)

Abstract

A method of providing the expected reception result according to the exposure phrase is provided. According to an embodiment of the present invention, a method for providing an expected reception result according to an impression phrase includes receiving an impression phrase for providing caller information from a client, and receiving at least one similar impression phrase similar to the impression phrase and the impression phrase The method comprising: providing statistical information including at least one of communication result information and reward result information; receiving impression phrase information and a communication target value of the selected one of the impression phrase and the at least one similar impression phrase from the client And providing the expected result information including at least one of the expected communication result information and the expected reward result information regarding the selected impression phrase using the communication target value.

Description

METHOD FOR PROVIDING ESTIMATED RECEIPT RESULT ACCORDING TO EXPOSED WORD BACKGROUND OF THE INVENTION [0001]

The present invention relates to a caller information providing service, and more particularly, to a method of providing a predicted reception result according to an impression phrase.

As portable devices such as mobile phones become popular, portable devices are becoming a marketing channel for companies. Companies are making active use of phone calls, text messages or messages (any information provided to recipients in specified formats, such as e-mail messages, voice messages, instant messages, etc.) to corporate public relations or customer management. As a result, people are receiving dozens of calls, texts or messages from unknown callers every day.

In order to solve the above problem, a service for providing caller information registered in advance when a communication signal of a receiver terminal is received is emerging. The recipient can check the caller information to determine whether to receive a phone call, text or message. Accordingly, the caller information providing service is also very helpful in preventing new types of fraud such as voice phishing, smsing, and institutional spoofing.

Such a caller information providing service uses a method of collecting caller information from receivers and a method of collecting caller information directly from callers. Callers actively register appropriate caller information, thereby preventing a receiver from suspending spamming and rejecting calls, texts or messages. Taking this advantage into consideration, the caller information providing service can be utilized by telemarketing operators. The sender can appropriately write a phrase that is exposed on the receiver terminal, thereby reducing unnecessary marketing costs (unnecessary increase in communication time, redial due to communication rejection, and the like), and provide a predetermined reward Thereby increasing the reception ratio of the telephone, the text or the message.

The present invention allows the caller to preview the expected communication result information and the expected reward result information according to a specific exposure phrase selection so that the caller can select an optimized exposure phrase for providing caller information, To minimize the time and cost, to increase the efficiency of telemarketing, and to activate the caller information service market.

According to an embodiment of the present invention, a method for providing an expected reception result according to an impression phrase includes receiving an impression phrase for providing caller information from a client, and receiving at least one similar impression phrase similar to the impression phrase and the impression phrase The method comprising: providing statistical information including at least one of communication result information and reward result information; receiving impression phrase information and a communication target value of the selected one of the impression phrase and the at least one similar impression phrase from the client And providing the expected result information including at least one of the expected communication result information and the expected reward result information regarding the selected impression phrase using the communication target value.

In some embodiments, the communication result information may include at least one of a communication reception ratio and an average communication time of a plurality of receiver terminals.

Also, the average communication time may be calculated by using an intermediate value of a plurality of communication times excluding an extreme value mode among methods of obtaining a plurality of communication times of the plurality of receiver terminals.

In some embodiments, the reward result information may include at least one of a reward type, a reward amount for the reward type, and a reward reception rate.

In addition, the reward reception ratio may be a ratio of a reception amount of a plurality of reception terminal terminals whose communication time is equal to or greater than a predetermined reference communication time.

In some embodiments, providing the statistical information may include providing statistical information further including association information about the exposure phrase and the at least one similar exposure phrase.

The association information may correspond to a communication reception ratio of a plurality of receiver terminals for the impression phrase and the at least one similar impression phrase, respectively.

In some embodiments, the expected communication result information may include at least one of an estimated incoming call amount and an estimated incoming call amount estimated using the communication target value.

In addition, the reward result information includes a reward reception ratio, and the reward reception ratio is a ratio of a reception amount in which a communication time of a plurality of receiver terminals is equal to or greater than a predetermined reference communication time, And the reward reception amount may be calculated using the expected reception amount and the reward reception ratio.

Also, the reward result information may include a reward amount, the expected reward result information may include a reward estimate cost, and the reward estimate cost may be calculated using the reward amount and the reward amount.

According to the present invention as described above, the following various effects are obtained.

First, by allowing the sender to confirm in advance the expected result information including the expected communication result information and the expected reward result information according to the specific impression phrase and communication target value selected by the sender, the sender can select the optimized impression phrase for providing the sender information .

Second, it can minimize the time and cost for telemarketing and increase the efficiency of telemarketing.

Third, it can further activate the caller information service market.

Fourthly, since the receiver receives the communication signal together with the proper caller information through optimization of the exposure phrase, the time and monetary pain suffered by the receiver can be minimized, thereby reducing unwanted origination and consequent reception rejection of the receiver , A reduction in social costs can be expected.

1 is a diagram illustrating a method of providing a predicted reception result according to an impression phrase according to an embodiment of the present invention.
FIGS. 2 to 3 are views showing exemplary screens provided on a client for performing the method of FIG.
4 is a diagram illustrating a caller information providing service system including a client, a caller information providing service server, and a receiver terminal.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms " comprises "and / or" comprising "used in the specification do not exclude the presence or addition of one or more other elements in addition to the stated element.

Hereinafter, a method for providing a predicted reception result according to an impression phrase according to embodiments of the present invention will be described with reference to the accompanying drawings.

FIG. 1 is a diagram illustrating a method of providing a predicted reception result according to an impression phrase according to an embodiment of the present invention. FIGS. 2 to 3 illustrate a screen provided on a client to illustrate the method of FIG. FIG.

Referring to FIG. 1, a method for providing an expected reception result according to an impression phrase according to an embodiment of the present invention includes receiving an impression phrase for providing caller information from a client (S110), comparing the impression phrase and the impression phrase (S120) of providing at least one of statistical information including at least one of communication result information and reward result information regarding each of at least one similar exposure phrase, (S130) of receiving impression phrase information and a communication target value of the selected impression phrase, and using the communication target value to provide expected result information including at least one of predicted communication result information and predicted reward result information regarding the selected impression phrase (S140).

The client 200 represents a device that connects to the sender information providing service server 100 and registers sender information. The client 200 may be a device (e.g., a caller terminal) that transmits a telephone call, a text message, or a message to the recipient terminal 300 as described later. However, the client 200 may register only the sender information in the sender information providing service server 100 Lt; / RTI > According to the embodiment, a separate application for registering caller information may be installed in the client 200. [ In accordance with an embodiment, a sender information database may be built in the client 200.

The recipient terminal 300 represents a device that receives a telephone call, a text message, or a message from the caller terminal. For example, the recipient terminal 300 may be any computing device capable of receiving communications signals such as mobile phones, smart phones, laptops, tablet PCs, desktop PCs, wearable devices, etc. and displaying various data and / Lt; / RTI > In the receiver terminal 300, an application for displaying caller information may be installed. The application connects to the caller information providing service server 100 and is operable to receive and display the registered caller information from the caller information providing service server 100 when receiving a communication signal relating to a telephone call, have. Here, the communication signal may include various signals for transmitting telephone, text, message, or the like. The reception of the communication signal indicates a state in which the communication signal reaches the receiver terminal 300 and should be distinguished from the reception of the telephone, the confirmation of a character or a message.

Caller information collectively refers to any information about the caller. The sender information may include basic information of the sender, detailed information, event information, evaluation information, and the like. Here, the basic information may include basic information such as the name of the sender (name or name, etc.), business type, address, and the like. The detailed information may include more detailed information than the basic information, such as the reason or purpose for which the caller originated the communication signal, what company and / or department the caller belongs to, and so on. The sender may perform an event such as providing a reward (cash, voucher, coupon, point, mileage, commodity, etc.) when receiving a communication signal, , Information about the reward, and the like. The sender evaluation information may include information that the receiver has provided to the sender information providing service server 100 with respect to the sender. The sender information may be provided in the form of text, sound, image and video, but is not limited to the above examples.

The impression phrase refers to words, phrases, sentences, etc., which are included in the sender information or added to the sender information. The exposure phrase may be a word included in the basic information of the sender, detailed information, event information, evaluation information, and the like. The similar exposure phrase represents an exposure phrase similar to the exposure phrase entered from the client 200 and can be retrieved and extracted from the sender information database (or separately constructed exposure phrase database). Various algorithms well-known in the art may be used for the retrieval algorithm of the similar exposure phrase.

In some embodiments, the communication result information in step S120 may include statistical information such as a communication reception ratio of a plurality of receiver terminals, an average communication time, and the like. Here, the communication reception rate represents the ratio of the reception amount of the receiver to the transmission amount of the caller's telephone, text, message, or the like. The average communication time represents an average value of a plurality of communication times of a plurality of receiver terminals that have received a telephone call, a character or a message. Various methods well-known in the statistical field can be used for obtaining the average value. In order to increase the reliability of the statistical value, according to the embodiment, the average communication time may be determined from a plurality of communication times of the plurality of receiver terminals an intermediate value of a plurality of communication times in which the mode is removed may be used.

Further, in some embodiments, the reward result information in step S120 may include statistical information such as a reward type, a reward amount for the reward type, and a reward reception rate. Here, the reward amount represents the price (or amount) of the corresponding reward item. The reward reception ratio indicates the ratio of the reception amount of the reception amount of the plurality of receiver terminals that received the telephone, text, message, or the like to which the communication time is equal to or longer than the predetermined reference communication time. That is, only when the communication time of the receiver is equal to or longer than the predetermined reference communication time, the reward can be provided to the receiver. For example, the reference communication time may be determined in hours, minutes, and seconds, but the present invention is not limited thereto.

Further, in some embodiments, step S120 may provide statistical information further comprising association information about the impression phrase and the at least one similar impression phrase, respectively. The association information may correspond to a communication reception rate of a plurality of receiver terminals for each of the exposure phrase and the at least one similar exposure phrase. That is, if the exposure rate of a certain exposure phrase is high, the degree of association of the corresponding exposure phrase may be high. Such an association may be represented by a numerical value or a symbol, or may be expressed visually using a graphic such as a bar, a star, or the like.

2 is a block diagram of a client 200 that receives an impression phrase from a client 200 as described above and provides statistical information including communication information and reward information for each of the impression phrase and the like- And a screen provided as an example. Since the screen of FIG. 2 is illustrative, it can be variously modified or modified according to the embodiment.

The communication target value in step S130 indicates a target value of the number of times (that is, the reception amount) that the receiver terminal receives a telephone call, a character, a message or the like when providing the selected one of the exposure phrase to the receiver terminal.

In some embodiments, the expected communication result information of step S140 may include an estimated expected amount, estimated receiving amount, estimated using the communication target value. Here, the expected reception amount may be determined to be the same value as the communication target value. The expected transmission amount can be calculated using the expected reception amount and the communication reception ratio of the corresponding exposure phrase.

Further, in some embodiments, the expected reward result information of step S140 may include a reward received amount. Here, the reward reception amount may be calculated using the expected reception amount and the reward reception ratio.

Further, in some embodiments, the expected reward result information of step S140 may include a reward estimated cost. Here, the expected reward cost may be calculated using the reward amount and the reward amount.

According to an embodiment, the expected communication result information and the expected reward result information can be estimated independently of each other (using an independent algorithm).

3 illustrates an example of a screen provided on the client 200 in order to receive the selected impression phrase information and the communication target value from the client 200 and to provide the expected result information using the communication target value as described above As shown in Fig. The screen of Fig. 3 is illustrative and can be variously modified or modified according to the embodiment.

Although not explicitly shown in FIG. 3, the client 200 may further receive a target value for a period. According to an embodiment, the client 200 may input a target value for a period by designating a start date and an end date. The expected result information can be analyzed using further period target values.

4 is a diagram illustrating a caller information providing service system including a client, a caller information providing service server, and a receiver terminal.

Referring to FIG. 4, the client 200 may register sender information and / or an impression phrase in the sender information providing service server 100. When the client 200 (or the sender terminal corresponding to the sender information of the client 200) sends a communication signal to the recipient terminal 300 and the corresponding communication signal is received by the recipient terminal 300, The providing service server 100 may provide the registered caller information and / or the exposure phrase to the recipient terminal 300.

The sender information providing service server 100 acquires the identification information of the calling terminal 200 (from the receiving terminal 300), and transmits caller information corresponding to the identification information of the calling terminal 200 in the calling party information database and / You can search for the exposure phrase. The sender information database may be built in the sender information providing service server 100. In addition, the sender information providing service server 100 may have a statistical information database in which statistical information regarding each of a plurality of exposure phrases is recorded. Depending on the embodiment, these databases may be configured separately on separate servers.

The sender information providing service server 100 may be configured to provide the sender information providing service server 100 with the ability to allow the client 200 to identify the expected communication result information and the expected reward result information in advance, A method of providing the expected reception result according to the exposure phrase described above can be performed.

The methods described in connection with the embodiments of the present invention may be implemented with software modules executed by a processor. The software modules may be stored in any form of computer readable storage medium such as a random access memory (RAM), read-only memory (ROM), EPROM, EEPROM, flash memory, registers, hard disk, removable disk, CD- Or may reside on a recording medium.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100: Caller information providing service server
200: Client
300: Receiver terminal

Claims (10)

A method performed by a computer system,
Receiving an exposure phrase for providing caller information from a client;
Providing the client with statistical information including at least one of the impression phrase and the communication result information and reward result information relating to each of at least one similar impression phrase similar to the impression phrase before the client selects a specific impression phrase step;
Receiving, from the client, exposure word information and a communication target value of the selected one of the exposure phrase and the at least one similar exposure phrase; And
And providing the client with the expected result information including at least one of the expected communication result information and the expected reward result information regarding the selected impression phrase using the communication target value
Wherein the client is a caller terminal and the impression phrase is information for providing the caller information to the receiver terminal when the caller terminal transmits a communication signal to a plurality of receiver terminals,
Wherein the communication result information includes at least one of a communication reception ratio and an average communication time of a plurality of receiver terminals, the communication reception rate indicates a ratio of a reception amount of the terminals of the plurality of receivers to a transmission amount,
Wherein the reward result information includes at least one of a reward type, a reward amount for the reward type, and a reward reception rate, the reward reception rate represents a ratio of a reception amount satisfying a reward criterion among the reception amounts of a plurality of receiver terminals,
Wherein the communication target value indicates a target value of a reception amount of a plurality of receiver terminals,
Wherein the reward is provided to a receiver of a receiver terminal that has received the communication signal. delete The method according to claim 1,
Wherein the average communication time is calculated using an intermediate value of a plurality of communication times excluding an extreme value mode among methods for obtaining an average value of a plurality of communication times of the plurality of receiver terminals, Way. delete The method according to claim 1,
Wherein the reward reception ratio is a ratio of a reception amount of a plurality of reception terminal's reception amount whose communication time is equal to or greater than a predetermined reference communication time. The method according to claim 1,
Wherein the step of providing the statistical information is to provide statistical information further including association information about the exposure phrase and the at least one similar exposure phrase, respectively. The method according to claim 6,
Wherein the association information corresponds to a communication reception ratio of a plurality of receiver terminals for each of the impression phrase and the at least one similar impression phrase. The method according to claim 1,
Wherein the expected communication result information includes at least one of an estimated incoming amount and an expected received amount estimated using the communication target value. 9. The method of claim 8,
Wherein the reward result information includes a reward reception ratio, the reward reception ratio is a ratio of a reception amount in which a communication time of a plurality of reception terminal terminals is equal to or greater than a predetermined reference communication time,
Wherein the expected reward result information comprises a reward received amount and the reward received amount is calculated using the expected received amount and the reward reception rate. 10. The method of claim 9,
Wherein the reward result information includes a reward amount,
Wherein the expected reward result information includes a reward estimated cost, and wherein the expected reward cost is calculated using the reward amount and the reward amount.
KR1020150037997A 2015-03-19 2015-03-19 Method for providing estimated receipt result according to exposed word KR101590008B1 (en)

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20060083502A (en) * 2005-01-17 2006-07-21 (주)이네스트커뮤니케이션 Method for selecting an advertisement through matching in a keyword advertisement
KR20090009409A (en) * 2007-07-20 2009-01-23 주식회사 네티모커뮤니케이션즈 Advertising system and method using keyword in web text content
KR20110137218A (en) * 2010-06-16 2011-12-22 주식회사 오 코스모스 Method and system for providing advertisement contens during call connection standby
KR20150025958A (en) * 2013-08-30 2015-03-11 안비오 System for providing advertisement contents and operation method thereof

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20060083502A (en) * 2005-01-17 2006-07-21 (주)이네스트커뮤니케이션 Method for selecting an advertisement through matching in a keyword advertisement
KR20090009409A (en) * 2007-07-20 2009-01-23 주식회사 네티모커뮤니케이션즈 Advertising system and method using keyword in web text content
KR20110137218A (en) * 2010-06-16 2011-12-22 주식회사 오 코스모스 Method and system for providing advertisement contens during call connection standby
KR20150025958A (en) * 2013-08-30 2015-03-11 안비오 System for providing advertisement contents and operation method thereof

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