KR101795567B1 - Event provider system and analysis method on off-line using beacon - Google Patents

Event provider system and analysis method on off-line using beacon Download PDF

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Publication number
KR101795567B1
KR101795567B1 KR1020150169383A KR20150169383A KR101795567B1 KR 101795567 B1 KR101795567 B1 KR 101795567B1 KR 1020150169383 A KR1020150169383 A KR 1020150169383A KR 20150169383 A KR20150169383 A KR 20150169383A KR 101795567 B1 KR101795567 B1 KR 101795567B1
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event
terminal
condition
store
server
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KR1020150169383A
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Korean (ko)
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KR20170064140A (en
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한민지
김지수
민소영
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한민지
김지수
민소영
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/34—Betting or bookmaking, e.g. Internet betting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • H04W4/008—

Abstract

The present invention relates to an offline event providing system and method using a beacon, and it is possible to promote a store by providing a product advertisement, discount information, and event information of a store to a challenger located at a certain distance from the store, It is possible to provide a satisfactory offer to the contestant by confirming whether or not an objective and fair mission is performed on the event that is being performed, thereby more effectively promoting the advertisement effect on the store by performing the store advertisement and event, .

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an event providing system and a method for providing offline events using a beacon,

The present invention relates to an offline event providing system and method using a beacon, and it provides a contestant located at a certain distance centered on a store by using a beacon, provides product advertisement, discount information and event information of the store, And more particularly, to a system and method for providing an offline event using a beacon that performs a store advertisement and events more positively by providing a prize if the challenger successfully performs the event in accordance with the mission.

Conventional stores tried to increase purchasing power by providing merchandise advertisements, discount events, and event information to shoppers through leaflets and homepages.

However, consumers are unwittingly overcame the store without a specific purpose. In addition, consumers such as flyers are rather uncomfortable, and they have a high sense of rejection.

Recently, beacon service using short - distance wireless communication has been providing various services for customers who are in the range of 50 ~ 70m, to more actively use the store.

The content push apparatus and method using local communication in a location-based social network service can be classified into a local user who can provide a location-based advertisement to the user by specifying a user who is close to the user, Based advertisement providing system and a method thereof.

The present invention detects not only a "location" -based social network service method that keeps track of a user's location, but detects only the "relative distance between users" within a network or a range of short-distance communication between users and the distance between users is sensible, It uses network means and short distance communication means as a means to detect visible parties and provide location based advertisements.

Patent Document 1: Japanese Laid-Open Patent Application No. 10-2014-0143083 discloses a system and method for providing near-field-based advertisements, wherein at least two content pushing devices for performing short- An ad hoc network setting step of setting a hoc network; A broadcasting step in which a content pushing device that first detects entry of the at least two content pushing devices in a communication radius of the portable terminal broadcasts a broadcast message to another content pushing device through the ad hoc network; The content pushing apparatus detecting the entry of the mobile terminal in the communication radius first receives content from the other content pushing apparatus through the ad hoc network in response to the broadcast message; And a content pushing step in which the content pushing apparatus that first detects entry into the communication radius of the portable terminal aggregates the received content with its own content and pushes the received content to the portable terminal through the short distance communication.

These inventions have the problem of inadvertently providing problems and contents to carry out advertising with the naked eye.

Patent Literature 10-2012-0131909 Title: Content push device and method using near field communication. A system and method for providing a near-field user-based advertisement in Patent Publication No. 10-2014-0143083.

DISCLOSURE OF THE INVENTION In order to solve the above-described problems, the present invention aims to provide a contestant having a certain distance from a store to advertise a store by providing product advertisement, discount information, and event information of the store, It is an object of the present invention to provide an offline event providing system and method using a beacon that performs a store advertisement and an event more positively by confirming whether or not a mission is performed and presenting a satisfactory prize to a challenger.

In order to achieve the above object, in an offline event providing system using beacons according to an embodiment of the present invention, in order to perform an event, a contestant fairly judges whether a mission of an event has been accurately performed, And a plurality of contestants, event information, product advertisements, and discount events from beacons and beacons that provide information such as event information currently held in a store, product advertisements and discount events at stores to terminals, And an event server for providing store location and event information to a terminal and a terminal for receiving a prize and providing a prize in case of an event mission success,

The offline event providing method using a beacon according to an embodiment of the present invention includes a synchronizing coupling step of communicator period to transmit / receive data between beacon and terminal, a step of receiving event information and store information An event server URL transmission step of transmitting information such as an advertisement, a discount event, etc. to the terminal, a URL address of the event server from the event information displayed on the terminal, and an event server accessing the event server to participate in the offline event And event prize information from the event server connected at the event server connection step and displays the event prize information and the event prize information to the terminal and generates a signal when the challenger's mission is successful from the event condition step, Events that send a success signal Upon receipt of the event success signal at the success stage and the event success stage, the terminal transmits the event success confirmation signal to the event server. Upon receipt of the event success confirmation signal at the success confirmation transmission stage, the terminal transmits the determined receipt right to the terminal And a prize providing step.

The offline event providing system and method using the beacon according to the present invention is a system and method for providing detailed discount information and event information to be offered at a store, We can expect the effect to be beneficial to the profit of the store by increasing the advertisement effect on the store by providing the prize through the fair event.

1 is a configuration diagram of an offline event providing system using a beacon according to an embodiment of the present invention.
2 is a block diagram of a user terminal of an offline event providing system using a beacon according to an embodiment of the present invention.
3 is a configuration diagram of an event condition part of an offline event providing system using a beacon according to an embodiment of the present invention.
4 is a flowchart illustrating an offline event providing method using a beacon according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing an offline event using a beacon according to an embodiment of the present invention.

For a better understanding of the present invention, a preferred embodiment of the present invention will be described with reference to the accompanying drawings. The embodiments of the present invention may be modified into various forms, and the scope of the present invention should not be construed as being limited to the embodiments described in detail below. The present embodiments are provided to enable those skilled in the art to more fully understand the present invention. Therefore, the shapes and the like of the elements in the drawings can be exaggeratedly expressed to emphasize a clearer description. It should be noted that in the drawings, the same members are denoted by the same reference numerals. Further, detailed descriptions of well-known functions and configurations that may be unnecessarily obscured by the gist of the present invention are omitted.

FIG. 1 is a configuration diagram of an offline event providing system using a beacon according to an embodiment of the present invention, and FIG. 2 is a configuration diagram of a user terminal of an offline event providing system using a beacon according to an embodiment of the present invention.

1, an offline event providing system using a beacon according to an exemplary embodiment of the present invention includes an event condition unit 100, a beacon 110, a terminal 120, and an event server 130. As shown in FIG.

The event condition part 100 fairly judges whether or not the challenger correctly performed the mission of the event in performing the event, and conveys whether or not it succeeded.

The event condition unit includes an event condition input unit, a start unit, an end unit, and a condition check unit. The event condition input unit inputs the condition of the mission that the challenger should perform in performing the event, and presents the condition to the challenger. If the event shop is a bread shop, you can present an event that picks up 10,000 won of bread within a minute for various types and prices of bread in the store. The beginning checks the start of the event. The ending part confirms the end of the event. The condition checking unit transmits to the terminal whether or not the condition of the mission performed by the challenger has been performed and a success signal of the event when the execution is successful.

The beacon 110 is a Bluetooth-based wireless communication device in a range of up to 70 meters from a store. The beacon 110 is installed in a store, and provides a plurality of contestants, , And discount events.

Although the beacon 110 is a Bluetooth-based service, another local communication can provide event information wirelessly using WiFi, LiFi, etc., and many contestants can be provided with the event at any time.

The terminal 120 displays the event information, the product advertisement, and the discount event from the beacon to the challenger, transmits the success of the mission to the event server, and provides the gift receipt right. The terminal 120 receives event information or store information from a nearby beacon and displays it on the user terminal 120. The user confirms the information displayed on the terminal 120 and determines whether to participate in the event. And transmits the mission success of the participant to the event server 130 when the mission is successful.

2, the terminal 120 may be a mobile communication terminal, a smart phone, and the like. The terminal 120 may include a broadband communication unit 121, a short range communication unit 122, an input unit 123, a display unit 124, 125 and a control unit 126.

The short range communication unit 122 performs a function of transmitting and receiving corresponding data for short range wireless communication of the terminal 120. [ The short-range communication unit 122 performs a function of directly communicating with other devices in a P2P (Point-to-Point) manner according to a short-range communication protocol. Typically, the short range communication protocol may exemplify Bluetooth, and accordingly, the short range communication unit 122 may exemplify a Bluetooth module.

The short range communication unit 122 performs coupling for connection with the communication unit of the beacon 110. When coupling is performed, the short distance communication unit 122 transmits information such as event information, merchandise advertisement, discount event, etc. to the store through the beacon 110 And transmits it to the display unit 124.

The display unit 124 may be formed of a liquid crystal display, an organic light emitting diode, an active type organic light emitting diode, or the like, and visually provides menus, input data, function setting information, and various other information of the terminal 120 to a user. The display unit 124 functions to output a boot screen, a standby screen, a menu screen, and other application screens of the terminal 120.

The display unit 124 displays the event information transmitted from the local communication unit 122 and information such as product advertisement and discount event for the store to the challenger. Among the event information, the URL address of the event server is displayed so that the challenger can participate in the event do.

The display unit 124 may be a touch screen. In this case, some or all of the functions of the input unit 123 may be performed through the display unit 124. When the display unit 124 is a touch screen, the display unit 124 may include a touch sensor. The touch sensor may include a capacitive overlay, a pressure type, a resistive overlay, a touch sensor such as an infrared beam, or a pressure sensor. In addition to the above sensors, all kinds of sensor devices capable of sensing contact or pressure of an object may be constituted by the touch sensor of the present invention. The touch sensor senses the touch input of the user, generates a sensing signal, and transmits the sensing signal to the controller 126.

The input unit 123 receives a user's key operation for controlling the terminal 120, generates an input signal, and transmits the input signal to the control unit 126. The input unit 123 may include any one of a power key, a number key, and a direction key for power on / off, and may be formed of a predetermined function key on one side of the terminal 120. The function of each kind of keys of the input unit 123 may be performed on the display unit 124 and the input unit 123 may be omitted if the display unit 124 can perform all the functions.

When the challenger participates in an event event that he / she desires, the URL of the event server included in the event information is connected through the input unit 123. The input unit 123 may be sensed by the pressure of the display unit 124.

The broadband communication unit 121 performs transmission / reception of corresponding data for the broadband wireless communication of the terminal 120. [ That is, the broadband communication unit 121 communicates with the event server 130 through a base station (not shown). The broadband communication unit 121 may include an RF transmitter for up-converting and amplifying the frequency of a transmitted signal, an RF receiver for low-noise amplifying the received signal, and down-converting the frequency of the received signal. The broadband communication unit 121 may receive a message through a wireless channel and output the message to the control unit 126 and may transmit a message including various information and data output from the control unit 126 through a wireless channel.

The broadband communication unit 121 receives the location of the event, the specific condition of the event, the event goods, and the like through the URL address of the event server 130 requested by the input unit 123 and outputs the received information to the display unit 124 .

The storage unit 125 stores programs and data necessary for the operation of the terminal 120, and can be divided into a program area and a data area. The program area may store a program for controlling the overall operation of the terminal 120, an operating system (OS) for booting the terminal 120, an application program, and the like. The data area is an area where user data generated according to use of the terminal 120 is stored. In addition, the storage unit 125 may store various kinds of data generated according to the use of the user terminal 120. Each kind of data stored in the storage unit 125 may be deleted, changed, or added according to a user's operation.

The control unit 126 may control the overall operation of the terminal 120 and the signal flow between the internal blocks of the terminal 120 and may perform a data processing function for processing the data. The controller 126 may be a central processing unit (CPU), an application processor, or the like. More detailed operations and functions of the control unit 126 will be described in more detail below.

The event server 130 provides the store location and event information to the terminal 120. The event server 130 receives the success or failure of the mission from the terminal 120, and when receiving the mission success message, provides the award receipt right. The user can receive the prize by presenting the prize receipt right.

3 is a configuration diagram of an event condition part of an offline event providing system using a beacon according to an embodiment of the present invention.

3, the event condition unit 100 includes an event condition input unit 101, a start unit 102, an end unit 103, and a condition check unit 104. In order to perform an event, It is possible to make a fair judgment as to whether it has been performed correctly.

The event condition input unit 101 inputs a condition for a time and a condition for a price in case of a mission to be performed by a challenger in performing an event, for example, a product selection of 10,000 won within one minute, Let's recognize.

The initiator 102 may use a pushbutton to condition the time or to confirm the start of a general event, or more precisely, a contact button using the NFC (Near Field Communication) function installed on the challenger's smartphone participating in the event It represents the beginning of the mission's mission execution.

The termination unit 103 may use a push button to confirm the start of a general event or condition the time together with the start unit 102, or a Near Field Communication (NFC) system installed in the challenger's smartphone to participate in the event more accurately, The contact button using the function indicates the end of the mission execution by the challenger.

The condition check unit 104 checks the condition input through the event condition input unit 101 for the mission performed by the challenger, for example, the time inputted by the start unit 102 and the end unit 103 in the case of time In the case of the price, the bar code written on the commodity is inputted and confirmed.

The condition check unit 104 generates and displays a signal for confirming the success of the event of the challenger when the mission fulfills the mission condition, or displays the event signal of the terminal using the NFC (Near Field Communication) And transmits an event success signal to the input unit 123.

Upon receipt of an event success signal from the input unit 123 of the terminal, an event success confirmation signal is transmitted to the event server 130 through the broadband communication unit 121.

When the event server 130 receives an event information request from the broadband communication unit 121 of the terminal, the event server 130 transmits information on the event of the store. When the event server 130 receives the event success confirmation signal, the event server 130 transmits a predetermined gift receipt right, And exchange privileges.

FIG. 4 is a flowchart illustrating a method for providing an offline event using a beacon according to an embodiment of the present invention, and FIG. 5 is a flowchart illustrating a method for providing an offline event using a beacon according to an embodiment of the present invention.

4 and 5, an offline event providing method using a beacon includes a coupling step S110, an event server URL transmitting step S120, an event server connecting step S130, an event notification step S140, A success step S150, a success confirmation transmission step S160, and a prize providing step S170.

In the coupling step S110, when the challenger approaches the beacon distance range of 70 m or less from the store, the communication period is synchronized to transmit / receive data between the Bluetooth of the beacon 110 and the local area communication unit 122 of the terminal.

In the event server URL transmission step (S120), information such as event information, a product advertisement, a discount event, and the like for the store are transmitted from the beacon 110 to the terminal.

The event server connection step (S130) includes displaying the URL address of the event server in the event information displayed on the display unit 124 of the user terminal so that the challenger can participate in the event, and when the challenger participates in the desired event, When the URL of the event server is inputted through the input unit 123, it is connected to the event server 130 through the broadband communication unit 121.

The event notification step S140 receives the location of the store where the event is being performed, the specific condition of the event, the event product, and the like from the event server 130 and outputs the received event to the display unit 124. [

In the event success step S150, if the challenger successfully performs the event so as to meet the mission of the event from the event condition part 100, a signal for confirming the success of the event of the challenger is generated and displayed, or a Near Field Communication (NFC) And transmits an event success signal to the input unit 123 of the terminal.

Upon receiving the event success signal from the input unit 123 of the terminal, the success confirmation transmission step S160 transmits an event success confirmation signal to the event server 130 through the broadband communication unit 121. [

The prize offering step S170, when receiving the event success confirmation signal, provides a predetermined prize, for example, a gift certificate, a point, a commodity exchange ticket, and the like.

For example, in a bakery, it offers good benefits to consumers who use a lot of shops in the usual store. Also, in order to promote the shop, a ten thousand won bread is selected within one minute for various kinds of breads and prices in the store, Receives the event information from the event providing system that the event providing the gift certificate of the present invention is held offline.

If you are provided with a beacon service that informs people within a certain distance, for example, 70m from the store, about the event, the desired person will participate in the event.

In the store, the execution condition for the event is input to the event condition input unit 101. When the participant joins the event and presses the start button 102 and performs the mission within the predetermined time, the result is checked by the condition check unit . For example, if the store is a bakery, the user can perform a mission of holding bread within ten minutes within one minute. When the user selects the bread within one minute and performs the event and presses the end button 103, the condition checking unit 104 checks the time for one minute, checks the price for the imported bread, and if the condition of 10,000 won is satisfied, And the server 130 pays 10,000 won gift certificates to the challenger. If the store is a bookstore, within five minutes, the user may go to a specific book or perform a mission to find three books on a related topic. When the store is a cosmetics shop, it is possible to perform a mission to find a specific incense, for example, a cosmetic product having a citrus flavor or a cosmetic product having a specific color, as a mission related to a disqualification. Or you can perform a laltus sounding a few decibels or more in the store.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of the present invention in order to facilitate description of the present invention and to facilitate understanding of the present invention and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

100: Event condition part 101: Event condition input part
102: start portion 103: end portion
104: condition check unit 110: beacon
120: terminal 121: broadband communication section
122: Local communication unit 123: Input unit
124: Display unit 125:
126: control unit 130: event server
S110: Coupling step S120: Event server URL transmission step
S130: Connecting to the event server S140: Event notification step
S150: Event success step S160: Success confirmation transmission step
S170: Offering a prize

Claims (4)

delete A beacon installed in a store and transmitting event information including a uniform resource locator (URL) of an event server to a terminal accessing the store within a predetermined distance;
The beacon is connected to the event server according to the URL transmitted from the beacon, transmits an event participation signal to the event server, receives event information of the store transmitted from the event server, The terminal transmitting the event success signal received by the server to the event server;
An event condition unit installed in the store for inputting an event condition and an event execution result and transmitting an event success signal to the terminal if the event execution result inputted satisfies the event condition; And
And an event server for transmitting the event information of the store to the connected terminal upon recognizing the connection of the terminal and transmitting an event receipt right to the terminal upon receipt of an event success signal transmitted from the terminal,
The event condition part
An event condition input unit for inputting an event mission condition;
A start part for inputting a start time of the event;
An ending unit for inputting an end time of the event;
The information of the goods corresponding to the event mission is input and the output of the event condition input unit, the start unit and the end unit is inputted, and the event execution times based on the information of the bar code, the start unit and the end unit are satisfied with the event mission condition And transmitting the event success signal to the terminal when the event is notified. 3. The method of claim 2,
Wherein the time input of the start part and the end part is made by a contact using the NFC function of the terminal. A coupling step of performing a coupling for communication connection with a terminal that is located within a store and within a set communication range;
A transmitting step of transmitting event information of a store including the URL of the beacon to the terminal;
An event server accessing step in which the terminal accesses the event server according to the URL to participate in an offline event event;
An event notification step of the event server transmitting event information including a store location, an event condition, and event prize information to the terminal;
An event checking step of receiving an event condition in which an event condition part is input and a result of performing an event, and transmitting an event success signal to the terminal if the event result satisfies the event condition;
Transmitting an event success confirmation signal to the event server when the terminal receives the event success signal; And
And a prize providing step of transmitting a predetermined prize receipt right to the terminal when the event server receives the event success confirmation signal,
The event checking step
An event condition input step of inputting an event mission condition;
A start step of inputting a start time of the event;
An ending step of inputting an end time of the event; And
Wherein the event analysis unit analyzes the information of the goods according to the event mission, the event start time and the end time, and if the event execution time according to the information of the goods and the start and end time of the event satisfies the event mission condition, And transmitting the beacon to the terminal.
KR1020150169383A 2015-11-30 2015-11-30 Event provider system and analysis method on off-line using beacon KR101795567B1 (en)

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Publication number Priority date Publication date Assignee Title
KR101410804B1 (en) 2013-06-13 2014-06-25 주식회사 아이미플 Mission compansation service method

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Publication number Priority date Publication date Assignee Title
KR101410804B1 (en) 2013-06-13 2014-06-25 주식회사 아이미플 Mission compansation service method

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