KR101773777B1 - Method and system for registration and display control of informational data inserted in multimedia content - Google Patents

Method and system for registration and display control of informational data inserted in multimedia content Download PDF

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KR101773777B1
KR101773777B1 KR1020160023030A KR20160023030A KR101773777B1 KR 101773777 B1 KR101773777 B1 KR 101773777B1 KR 1020160023030 A KR1020160023030 A KR 1020160023030A KR 20160023030 A KR20160023030 A KR 20160023030A KR 101773777 B1 KR101773777 B1 KR 101773777B1
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South Korea
Prior art keywords
information data
unit
exposure amount
information
multimedia contents
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KR1020160023030A
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Korean (ko)
Inventor
이철원
박성현
김성민
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네이버 주식회사
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H04N21/8405—Generation or processing of descriptive data, e.g. content descriptors represented by keywords
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/8549—Creating video summaries, e.g. movie trailer

Abstract

A method and system for registering and controlling exposure of information data inserted in multimedia contents are disclosed. A computer-implemented method for providing information data includes: registering information data as additional contents for exposing multimedia contents to be broadcasted; Allocating an exposure amount of the information data to the multimedia contents at intervals of a first unit period; And providing the information data such that the information data is exposed in a stream format in accordance with the distributed exposure amount in the course of broadcasting the multimedia contents.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and system for registering and controlling exposure of information data inserted in multimedia contents,

The following description relates to a technique for providing information data using multimedia contents.

The rapid increase of users of broadband networks enables the development of new services and diversification of service items through the network. One of the most common services using such a communication network is a video providing service.

For example, Korean Patent No. 10-0827198 (Apr. 25, 2008) entitled " Apparatus and method for providing a moving picture link service "discloses a mobile communication terminal capable of viewing a moving picture A technique for providing a moving picture link service is disclosed.

Recently, a model that exposes information data for a certain period of time before an animation is provided or during an interval during which a moving image is provided is widely used as one of information providing models using moving pictures.

As the utilization of mobile terminals increases and technologies for providing various contents using mobile terminals are developed, the use of such information providing models is increasing in mobile environment.

There is provided a method and system for implementing an information providing model for exposing information data in a stream format to contents that are live in real time.

A method and system for automatically registering information data by applying a bidding method to information data to be inserted into live content is provided.

There is provided a method and system for distributing and correcting an exposure amount of information data in consideration of characteristics of live content.

A computer-implemented method of providing information data, the method comprising: registering information data as additional content for exposure to live multimedia content; Allocating an exposure amount of the information data to the multimedia contents at intervals of a first unit period; And providing the information data such that the information data is exposed in a stream format according to the allocated exposure amount in the course of the multimedia contents being broadcasted.

A computer program recorded on a recording medium for executing an information data providing method in combination with an electronic device implemented by a computer, the method comprising: registering information data as additional contents for exposing multimedia contents to be broadcasted; step; Allocating an exposure amount of the information data to the multimedia contents at intervals of a first unit period; And providing the information data such that the information data is exposed in a streaming manner according to the distributed exposure amount in the process of broadcasting the multimedia contents.

A computer-implemented notification providing system, comprising: a registration unit for registering information data as additional contents for exposing multimedia contents to be broadcasted; A distribution unit for distributing the exposure amount of the information data to the multimedia contents at intervals of a first unit period; And a providing unit for providing the information data such that the information data is exposed in a stream format according to the allocated exposure amount in the course of the multimedia contents being broadcasted.

According to the embodiment of the present invention, a new information providing model using multimedia contents can be provided by implementing an information providing model for exposing information data streamed in real time to contents to be streamed.

According to the embodiment of the present invention, the information data to be inserted into the live content is automatically applied to the information data to be inserted into the live content, so that the live content is received by the information provider directly, And limitations can be overcome and the information data can be easily and conveniently registered according to the arrangement of the live contents.

According to the embodiment of the present invention, the exposure amount of the information data exposed to the interval of the live content is distributed, and the exposure amount of the information data is calculated in consideration of the actual exposure amount according to the audience rating of the live content, Correct and fair exposure criteria can be applied by calibration.

1 is a diagram for explaining an example of an information data providing environment in an embodiment of the present invention.
2 is a block diagram for explaining an internal configuration of an information data providing system in an embodiment of the present invention.
3 is a flowchart showing an information data providing method in an embodiment of the present invention.
Figure 4 shows an example of a general bidding structure.
5 to 6 show an example of a bid structure of an information providing model, in an embodiment of the present invention.
FIGS. 7 to 9 are illustrations for explaining an example of an exposure allocation method in an embodiment of the present invention.
10 is an exemplary diagram for explaining an example of an exposure amount correction method in an embodiment of the present invention.
11 is a block diagram for explaining an example of the internal configuration of a computer system in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Embodiments of the present invention relate to an information providing model for exposing information data using multimedia contents. In particular, the present invention relates to a service providing model for providing image-based contents based on a wired / wireless network such as a multimedia streaming service And an information providing model capable of providing information data different from the provided contents.

Embodiments of the present invention are intended to implement an environment in which a platform having additional content including information data is provided and additional content including information data can be provided to a user in a process of consuming multimedia content live .

1 is a diagram for explaining an example of an information data providing environment in an embodiment of the present invention. 1 shows an information provider 110, a platform 120, a publisher 130, and a user 140. Herein, the information provider 110 and the user 140 may substantially refer to a terminal such as a PC or a smart phone used by the information provider 110 or the user 140. That is, the arrows shown between the information provider 110, the platform 120, the publisher 130 and the user 140 in FIG. 1 indicate the terminal used by the information provider 110, the platform 120, the publisher 130, 140 may be able to transmit and receive data between terminals using a wired / wireless network.

The platform 120 may be used for various purposes such as bidding for the content provided as information data of the information provider 110, matching among the targeting elements for the user to provide the content, sorting the content, providing content to the publisher 130, And a system for charging the information provider 110 and the like.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the term "publisher " In other words, each site may correspond to an individual publisher (a first publisher, a second publisher, ...) included in the publisher 130. Where each individual publisher may be implemented with one or more publisher servers. Herein, the term "site" refers to any kind of web site that can be exposed to the content and can be provided to the user 140 via a wired network or a wireless network, You may.

In addition, the term "exposure" of the content herein may be interpreted to include that promotional content, i.e., information data associated with the information provider 110 via the publisher 130 is provided to the visitor of the site.

The publisher 130 may receive the contents for providing through the site from the platform 120 and provide the contents to the user 140. For example, the publisher 130 may receive the information data from the platform 120 as additional content in the process of the user 140 consuming the multimedia content, and may provide the information data to the user 140.

In this way, the publisher 130 can provide a route through which the user 140 is directly provided with contents, and contents can be provided through a web / mobile site in a general online environment. Each of the plurality of individual platforms (the first platform, the second platform, ...) included in the platform 120 includes a plurality of individual publishers (the first publisher, the second publisher, ... through at least one individual publisher. Where each of the individual platforms may be implemented as one or more platform servers.

In FIG. 1, the file distribution system 150 can be selectively used as needed. For example, if the user 140 uses the mobile terminal, the file distribution system 150 may provide the user 140 with a file for installing the application associated with the publisher 130 on the mobile terminal. For this, the file distribution system 150 may include a file management unit for storing and maintaining the above-mentioned files, and a file transfer unit for transferring the above-described files to the mobile terminal at the request of the mobile terminal of the user 140. An application may be installed on the mobile terminal using the transferred file and the application may control the mobile terminal to perform the steps for providing the information data according to an embodiment of the present invention.

1, the operator of the platform 120 may be provided with a basic cost per traffic (bid) and the like pertaining to the information data, which is the content of the information provider 110, The user may design the platform 120 to allow the information provider 110 to select a targeting factor (region, time, weather, category, etc.) for the user to be provided with the information data, running time and information data. Accordingly, the information provider 110 can register his or her content on the platform 120 by uploading the information data to the platform 120 and paying or bidding for the playback time and the targeting factor.

A service provider providing multimedia contents, particularly a live video service, receives information data through the platform 120 as a publisher 130, and transmits information data to the user 140 in the process of consuming the multimedia contents by the user 140 Content, and share the profit generated by the provision of the information data with the platform provider. For example, the publisher 130 may refer to a site or an application of a company providing multimedia contents, or may include all media that provide multimedia contents as services and generate revenue through the contents. As a specific example of the publisher 130, a form similar to that of an Internet broadcasting station can be considered. In addition, publishing can be performed in various environments in which multimedia contents are broadcast live.

A program associated with the publisher 130 may be installed in the terminal used by the user 140. For example, the program may be installed in a terminal of the user 140 in the form of an application or a plug-in, and may be installed in a terminal of the user 140 or a user The web browser installed in the terminal of the server 140 can be controlled.

The information data providing system and the information data providing method according to the present invention will be described in detail as follows.

FIG. 2 is a block diagram for explaining an internal configuration of an information data providing system according to an embodiment of the present invention, and FIG. 3 is a flowchart showing an information data providing method in an embodiment of the present invention.

The information data providing system 200 described in the embodiments of the present invention may be a computer system constituting one platform of the plurality of individual platforms described above with reference to FIG.

The information data providing system 200 according to the present embodiment may include a processor 210, a bus 220, a network interface 230, a memory 240, and a database 250. The memory 240 may include an operating system 241 and an information data providing routine 242. The processor 210 may include a register 211, a distributor 212, a supplier 213, and an aggregator 214. In other embodiments, the information data providing system 200 may include more components than the components of FIG.

The memory 240 may be a computer-readable recording medium and may include a permanent mass storage device such as a random access memory (RAM), a read only memory (ROM), and a disk drive. Also, the memory 240 may store program codes for the operating system 241 and the information data providing routine 242. These software components may be loaded from a computer readable recording medium separate from the memory 240 using a drive mechanism (not shown). Such a computer-readable recording medium may include a computer-readable recording medium (not shown) such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, or a memory card. In other embodiments, the software components may be loaded into the memory 240 via the network interface 230 rather than from a computer readable recording medium.

The bus 220 may enable communication and data transfer between the components of the information data providing system 200. The bus 220 may be configured using a high-speed serial bus, a parallel bus, a Storage Area Network (SAN), and / or other suitable communication technology.

The network interface 230 may be a computer hardware component for connecting the information data providing system 200 to a computer network. The network interface 230 may connect the information data providing system 200 to a computer network via a wireless or wired connection.

The database 250 stores and maintains information data, which is content registered by the information provider 110. The information data includes video, audio, image, text, and the like, and may include various kinds of information produced or distributed in a digital manner or contents thereof. Although FIG. 2 shows that the database 250 is built and included in the information data providing system 200, the present invention is not limited to this. It is also possible that all or part of the databases are stored in different systems It is also possible to exist as an external database built in.

The processor 210 may be configured to process instructions of a computer program by performing input / output operations of the basic arithmetic, logic, and information data providing system 200. [ The instructions may be provided by the memory 240 or the network interface 230 and to the processor 210 via the bus 220. The registering unit 211, the distributing unit 212, the providing unit 213 and the aggregating unit 214 included in the processor 210 execute the program code loaded in the memory 240 so that the steps of FIG. 3 are performed Can be implemented. Such program code may be loaded into a recording device, such as memory 240, from a program file.

In step S310, the registration unit 211 can register the information data, which is content produced in a digital form, in a database (e.g., the database 250). For example, the information data providing system 200 can provide a content registration environment for uploading information data as contents to the information provider and registering basic information related to the information data. For example, the information data providing system 200 may provide a predetermined tool for managing information data, and may be provided with a tool for providing a cost for providing information data from the information provider (for example, And the like), the playback time of the information data, the targeting element for the user who will provide the information data, and the like. Accordingly, the information provider can pay or bid according to the reproduction time and the targeting element, and the information data received through the content registration environment by the registration unit 211 can be registered on the platform. In the present invention, the information data is additional content that is exposed to live multimedia contents. The registration unit 211 can register the information data of the information provider as a live-attached product, and particularly register the information data by applying the bidding method . For example, the bidding method may include a method in which the winning bid is determined by a predetermined maximum number of successful winning accounts. The registration unit 211 may receive the bid information including the bid amount and the account number from the information provider through the content registration environment and register the information data of the information provider as the live part-added product when the winning bid for the bid information is determined.

In step S320, the distribution unit 212 may distribute the exposure amount of the information data registered as a live-attached product with respect to the multimedia contents live in the first unit period in the period of the first unit period (e.g., 1day). The first unit period may mean an execution unit period for executing exposure of the information data. For example, the distribution unit 212 may distribute the exposure ratio of the information data evenly for each account. For example, if the maximum winning bid account is N, the exposure probability of each of the information data becomes 1 / N, and if the two accounts are awarded to the same information data, the probability of exposure is 2 / N. If the number of successful bids by the information provider is smaller than the maximum number of successful bidding accounts, the distribution unit 212 stores information (hereinafter, referred to as " default data " The same exposure amount as that of the provider's information data may be allocated and the total exposure amount may be maintained at a ratio corresponding to the maximum number of winning account numbers. As the live multimedia contents are organized, the time and the time (hereinafter referred to as 'information exposure time') at which the information data registered as the live added goods are exposed can be defined in advance. For example, The information exposure time can be determined in consideration of a pre-game start time or a game rest interval. Accordingly, the distribution unit 212 can determine the information exposure time determined according to the combination of the multimedia contents at intervals of the first unit period, and determine the exposure conditions including the exposure amount of the information data based on the information exposure time. The exposure condition includes the exposure order of the information data, and the exposure order can be determined based on the bid information, the entry / exit order, and the like for each of the information data.

In step S330, the providing unit 213 may provide the multimedia data to be broadcasted according to the exposure amount distributed in step S320 so that the information data is exposed in the streaming manner. For example, the providing unit 213 may provide the information data to the publisher server through the network at a predetermined information exposure time according to the multimedia contents in the course of the multimedia contents being broadcasted. The information data providing system 200 may select the information data matched with the exposure condition allocated in step S320 among the information data registered on the platform and provide the selected information data to the user through the corresponding publisher.

In step S340, the aggregation unit 214 may aggregate the actual exposure amount for each piece of information data exposed to the user through the publisher. For example, the aggregation unit 214 may aggregate the viewership (for example, the number of concurrent users, the PC exposure amount, and the like) while the corresponding information data is exposed for each piece of information data during a unit period.

In step S350, the distribution unit 212 may correct the exposure amount allocated to each of the information data using the actual exposure amount for each information data at intervals of the second unit period (e.g., 30 minutes, 1 hour, etc.). And the second unit period means a correction unit period for correcting the exposure amount for each information data in the first unit period. For example, the distribution unit 212 corrects the exposure ratio for each information data in each correction unit period so that the actual weighted average of the actual exposure amount for each information data exposed until the present time after the exposure distribution is converged to 1 / N . In other words, since the probability of exposure of the information data is divided by the number of the maximum winning bid accounts, it is possible to correct the exposure amount according to the information data so that the same exposure ratio is achieved when the actual exposure amount is different among the information data. Accordingly, the providing unit 213 may provide the information data to be exposed to the multimedia contents live according to the exposure amount of each information data corrected in step S350. The distribution unit 212 can further correct the exposure amount when new information data is registered while the exposure of the information data is being executed. Therefore, the exposure amount for each information data may be corrected for every second unit period during the first unit period so that the information data can be executed at the same rate for each account during the first unit period.

The bidding structure of the information providing model is as follows.

Figure 4 shows an example of a general bidding structure.

In general, the unit of bid for information data is the category unit for distinguishing information data. 4, the bid unit may be composed of a higher category 401 and a lower category 402 of two depths, and at least one of the upper category 401 and the lower category 402 may be a bid unit As shown in FIG. In the case of bidding on a category basis, bids are made for the packages that are exposed in all products without selecting a product (e.g., search result, video, etc.) used to expose the information data.

FIG. 5 illustrates an example of a bid structure of an information providing model, in an embodiment of the present invention.

In the present invention, a product classification unit 500 of one depth may be added to the upper level of the category unit in order to distinguish products used for exposing information data. For example, the first product that exposes the information data using the search result corresponding to the search word, and the second product that exposes the information data using the live multimedia content can be distinguished. Each of the product classification units 500 may be configured as a category unit of two depths, for example, and the bid unit may be configured as a category unit. In this case, the category unit, which is a bid unit, may be a category unit for sorting information data, or a category unit for sorting the detailed items of a product. Accordingly, an information providing product for exposing the information data to the information data can be selected and the bidding can be made in the category units 401 and 402 in the product.

Referring to FIG. 6, in the case of a live product 600 that exposes information data using live multimedia contents, category units for classifying multimedia contents can be managed as individual units based on the highest category. In other words, the upper category unit (e.g., sports) 601 and the lower category units (e.g., MLB, Korean baseball, etc.) 602 are managed as one unit. The product classification unit corresponding to the live product 600 may mean a bid set bundle unit, the upper category unit 601 has a unit attribute value, and the lower category unit 602 has a category attribute value.

When the information provider bids the information data A to the 'MLB' in the subcategory 602, the unit attribute value corresponding to 'sports' which is the upper category 601 of 'MLB' The corresponding category attribute values can be associated and managed.

By applying the bidding method of the structure described above with reference to FIG. 5 and FIG. 6, it is possible to register the information data more conveniently and conveniently according to the type, combination, etc. of the live content in the case of the live product 600.

FIGS. 7 to 9 are illustrations for explaining an example of an exposure allocation method in an embodiment of the present invention.

For example, as shown in FIG. 7, assuming that seven maximum bidder accounts 701 and different information data 702 are awarded to the seventh prize winner through bidding, the seven awarded information data A to G are 1 The same dosage can be distributed to all the 7th to the 7th. The number of times of exposure is N times as many as the maximum number of winning accounts, and thus each of the information data has 1/7 exposure opportunity.

For example, the billing method based on the exposure can be applied to the lowest ranking billing method, and the same billing amount can be processed with the winning bid price of the lowest ranked information data G for the information data A to G. [

Referring to FIG. 8, the distribution unit 212 may select as many pieces of information data 802 as the number of the winning bid accounts 801 to distribute the exposure amount of the information data about the live content.

Winning Account (801) It is assumed that four out of seven accounts are paid for by the information provider. "Original B" of the information provider B is registered in the third account, "original C" of the information provider C is registered in the fourth account, and "original C" of the information provider A is registered in the second account, Is registered.

(For example, the default 1, the default 2, and the default 3) of the winning bid account 801 except for the paid winning bid account, one of the information data registered on the database (for example, the database 250) Data (source D, source E, source F) can be selected.

At this time, the information data selected by the forcible winning can be the information data set in default in the system, or the information data registered by the information provider may be the information data selected according to the predetermined criterion.

Therefore, when the information data according to the paid winning bid is selected for the winning bid account 801 and the number of paid winning bids is less than the maximum number of winning bid accounts 801, the information data according to the forced winning bid can be selected for the remaining accounts.

As described above, the distribution unit 212 selects the information data in accordance with the maximum number of the winning bid accounts 801 in the first unit period, which is the execution unit period, and then divides the exposure amount of each piece of information data by N Distribute. That is, during the first unit period, the 'original A' is awarded to two accounts by the same information provider and has a 2/7 exposure probability, and the remaining information data 'original B', 'original C' Original D ',' original E ', and' original F 'each have 1/7 exposure probability.

As shown in FIG. 9, it is assumed that 'MLB' and 'Korean baseball' are organized as multimedia contents live in the first unit period, which is the execution unit period. At this time, while 'MLB' and 'Korean baseball' are live, each information data selected on the winning account can be exposed with the same exposure probability.

The distribution unit 212 can select the information data to be exposed at the information exposure time of the live content in consideration of the reproduction time of each information data. For example, 'Source A', 'Original B', 'Original D', 'Original F' are selected as information data to be exposed for 60 seconds, which is information exposure time of 'MLB' 'Original A', 'Original C', 'Original D', 'Original E', and 'Original F' can be selected as information data to be exposed during 180 hours.

'Original A', which is elected to the paid auction account during the total information exposure time of the first unit period, can be exposed with a probability of 2/7, 'Original B', and 'Original C' have. In the case where the number of paid winning bids is insufficient, 'original D', 'original E', and 'original F' according to the forcible winning bid will not be selected as the information exposure time Can be repeatedly selected until it is filled.

In the case of the live content, it is possible that thousands or tens of thousands of exposures may be generated per election due to the deviation of the live view ratings (for example, the number of concurrent users, PC exposure, etc.), and even if individual information data is selected at the same rate, A difference in the final execution amount may occur.

As shown in FIG. 10, in the initial allocation process S1, the same exposure ratio is allocated to the selected information data in each winning bid account, but in the process (S2) in which the information data is actually exposed to the live content, Differences in results may occur.

In the present invention, a correction process (S3) for correcting the exposure ratio of the information data may be applied when the execution result in the information exposure process (S2) is different for each information data.

The correction process (S3) is performed so that the average of the exposure ratio and the exposure ratio for each account in the execution unit period (the first unit period) between the information data corresponding to the execution target (1 / number of accounts) is equal. The correction unit period (second unit period) may be determined in consideration of the update period of the execution result.

The specific correction logic for the exposure ratio of the information data is as shown in Equations (1) and (2).

Figure 112016018968003-pat00001

Figure 112016018968003-pat00002

Here, i is the execution time (sec) in which the information data is exposed, N is the maximum number of successful winning accounts, x (i) is the correction ratio for each information data in the i-th correction unit period, e (i) (The actual ratio of the individual information data / the total execution ratio) of the information data.

Accordingly, the distribution unit 212 can correct the exposure ratio of each information data based on the actual exposure amount exposed to the present for each correction unit period, and at this time, the exposure ratio for each information data can be 1 / N The exposure ratio of each of the information data can be corrected through the multiple averaging process.

As another example, the allocation unit 212 may calculate the average exposure amount for the actual exposure amount by the information data exposed up to the present time after the exposure amount allocation, and apply the deviation value between the respective information data as the correction ratio so as to converge to the average exposure amount (Equation 3).

Figure 112016018968003-pat00003

The distribution unit 212 may perform an additional correction process in consideration of the newly registered information data during the execution of the information data. For this purpose, Equation (2) can be modified as shown in Equation (4).

It is possible to divide the execution section according to the time when the multimedia contents are broadcasted and to change the target execution ratio.

Figure 112016018968003-pat00004

(I) is the correction rate for each information data in the i-th correction unit period, I is the size of the execution section in seconds, N is the maximum number of winning bids, j Is the time (sec) for performing the correction, and e (i) is the execution ratio (actual exposure amount) of each information data until the i-th correction unit period (= execution ratio of individual information data / total execution ratio).

Since the relay schedule does not always exist among the characteristics of the live content, the j can be set in consideration of the update rate of the execution amount of the log (update period of the execution result) so that the maximum correction can be made at the present time. However, when a variation of the actual exposure amount between the information data occurs to a large extent, a phenomenon may occur in which the information data is not exposed to specific contents as the execution ratio between information data is extremely widened in order to reduce the deviation during the correction unit period. To solve this problem, you can adjust j to (j) / (2) to evenly compensate for exposure deviations during the execution unit period.

Finally, the sum of correction ratios per information data should be equal to the maximum number of winning accounts. At this time, e (i)

Figure 112016018968003-pat00005
X (i + 1) is less than or equal to 0, but the minus correction is impossible. At this time, since the correction ratio does not allow a negative value, the sum of the correction ratios for each information data may exceed one. Therefore, the execution weight can be calculated for each piece of information data without calculating the final weight by the correction ratio x maximum number of successful bidding accounts.

The execution weight of the individual information data is expressed by Equation (5).

Figure 112016018968003-pat00006

Accordingly, the distribution unit 212 can allocate the initial value of the exposure ratio for each information data to 1 / N in a cycle of the execution unit period, and adjusts the correction unit The exposure ratio for each information data can be corrected for each period. In addition, the allocation unit 212 may apply the target execution ratio for each information data differently based on the current correction unit period in order to correct the exposure amount deviation between the information data due to the newly registered information data during execution.

11 is a block diagram for explaining an example of the internal configuration of a computer system in an embodiment of the present invention. The computer system 1100 includes at least one processor 1110, a memory 1120, a peripheral interface 1130, an input / output subsystem 1140, A power circuit 1150, and a communication circuit 1160. [ At this time, the computer system 1100 may correspond to a user terminal.

The memory 1120 can include, for example, a high-speed random access memory, a magnetic disk, a SRAM, a DRAM, a ROM, a flash memory, or a non-volatile memory. have. Memory 1120 may include software modules, a set of instructions, or various other data required for operation of computer system 1100. At this time, accessing the memory 1120 from other components, such as the processor 1110 or the peripheral device interface 1130, may be controlled by the processor 1110.

The peripheral device interface 1130 may couple the input and / or output peripheral devices of the computer system 1100 to the processor 1110 and the memory 1120. Processor 1110 may execute a variety of functions and process data for computer system 1100 by executing a software module or set of instructions stored in memory 1120. [

The input / output subsystem 1140 can couple various input / output peripheral devices to the peripheral interface 1130. For example, input / output subsystem 1140 may include a controller for coupling a peripheral device such as a monitor, keyboard, mouse, printer, or a touch screen or sensor, as needed, to peripheral interface 1130. According to another aspect, the input / output peripheral devices may be coupled to the peripheral device interface 1130 without going through the input / output subsystem 1140.

The power circuitry 1150 can provide power to all or a portion of the components of the terminal. For example, the power circuitry 1150 may include one or more power supplies, such as a power management system, a battery or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, And may include any other components for creation, management, distribution.

The communication circuitry 1160 may enable communication with other computer systems using at least one external port. Or as described above, the communication circuitry 1160 may communicate with other computer systems by sending and receiving RF signals, also known as electromagnetic signals, including RF circuits.

11 is merely an example of the computer system 1100, and the computer system 1100 may include additional components not shown in FIG. 11, some components shown in FIG. 11 may be omitted, Lt; RTI ID = 0.0 > components. ≪ / RTI > For example, in addition to the components shown in FIG. 11, a computer system for a mobile communication terminal may further include a touch screen, a sensor, and the like, and various communication methods (WiFi, 3G, LTE , Bluetooth, NFC, Zigbee, etc.). Components that may be included in computer system 1100 may be implemented in hardware, software, or a combination of both hardware and software, including one or more signal processing or application specific integrated circuits.

The methods according to embodiments of the present invention may be implemented in the form of a program instruction that can be executed through various computer systems and recorded in a computer-readable medium.

As described above, according to the embodiments of the present invention, a new information providing model using multimedia contents can be provided by implementing an information providing model for exposing information data in a stream format to contents broadcast live in real time. Further, according to the embodiment of the present invention, the information data to be inserted into the live content is automatically applied to the information data to be inserted into the live content, so that the live content is automatically registered in the existing method And the information data can be easily and conveniently registered according to the arrangement of the live contents. According to the embodiment of the present invention, the exposure amount of the information data exposed to the interval of the live content is distributed, and the actual exposure amount corresponding to the audience rate of the live content or the newly registered information data, Rational and fair exposure criteria can be applied by adjusting the exposure.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented as a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), a programmable logic unit, a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be embodied in any type of machine, component, physical device, computer storage media, or device for interpretation by a processing device or to provide instructions or data to the processing device have. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (20)

A computer-implemented information data providing method,
Registering information data as additional contents to be exposed to live multimedia contents;
Allocating an exposure amount of the information data to the multimedia contents at intervals of a first unit period; And
Providing the information data such that the information data is exposed in a stream format according to the allocated exposure amount in the course of the multimedia contents being broadcasted;
Lt; / RTI >
Wherein the distributing comprises:
Wherein the control unit checks the information exposure time determined according to the combination of the multimedia contents broadcasted in the first unit period at the period of the first unit period, Distributing doses
And an information processing step of processing the information data. The method according to claim 1,
Wherein the registering step comprises:
And registering the information data using the bidding method for the multimedia contents
And an information processing step of processing the information data. The method according to claim 1,
Wherein the registering step comprises:
And registering the information data using a bidding method in which a category unit related to the multimedia contents is used as a bid unit
And an information processing step of processing the information data. The method of claim 3,
The bidding method includes:
And a product classification unit as an upper level of the category unit for identifying a product used for exposing the information data,
The category unit belonging to the goods division unit related to the multimedia contents is a bid unit
And an information processing step of processing the information data. The method according to claim 1,
Wherein the registering step comprises:
Registering the information data using a bidding method for the multimedia contents,
Wherein the distributing comprises:
Equally dividing the exposure amount by the information data based on the number of the maximum winning winning account set in advance
And an information processing step of processing the information data. 6. The method of claim 5,
Wherein the distributing comprises:
Selects information data according to the paid award from among the information data for each of the accounts,
If the number of paid winning bids is less than the maximum number of winning bids, information data according to the forcible winning bid is selected for each remaining account
And an information processing step of processing the information data. The method according to claim 1,
The information data providing method includes:
Calculating an actual exposure amount at which the information data is exposed for each of the information data; And
Correcting the exposure amount of the information data using the actual exposure amount for each information data at a period of the second unit period
Further comprising the step of: 8. The method of claim 7,
Wherein the registering step comprises:
Registering the information data using a bidding method for the multimedia contents,
Wherein the distributing comprises:
The exposure amount by the information data is divided by the number of the maximum number of successful winning accounts determined in advance,
Wherein the correcting comprises:
And correcting the exposure amount of the information data for each of the second unit periods so that the actual exposure amount during the first unit time converges to the uniformly divided exposure amount
And an information processing step of processing the information data. 8. The method of claim 7,
Wherein the registering step comprises:
Registering the information data using a bidding method for the multimedia contents,
Wherein the distributing comprises:
The exposure amount by the information data is divided by the number of the maximum number of successful winning accounts determined in advance,
Wherein the correcting comprises:
Determining a correction rate for the exposure amount of the information data by subtracting the actual exposure amount of the information data from the uniformly divided exposure amount
And an information processing step of processing the information data. 8. The method of claim 7,
Wherein the correcting comprises:
Calculating an average value of the actual exposure amount for each of the information data, and applying the deviation value between the information data based on the average value as a correction ratio for the exposure amount of the information data
And an information processing step of processing the information data. 8. The method of claim 7,
Wherein the correcting comprises:
The target exposure ratio for each information data is differently applied based on the second unit period in order to correct the exposure amount deviation by the other information data newly registered in the first unit period
And an information processing step of processing the information data. A computer program recorded on a computer-readable recording medium for executing an information data providing method in combination with a computer-implemented electronic apparatus,
The information data providing method includes:
Registering information data as additional contents to be exposed to live multimedia contents;
Allocating an exposure amount of the information data to the multimedia contents at intervals of a first unit period; And
Providing the information data such that the information data is exposed in a stream format according to the allocated exposure amount in the course of the multimedia contents being broadcasted;
Lt; / RTI >
Wherein the distributing comprises:
Wherein the control unit checks the information exposure time determined according to the combination of the multimedia contents broadcasted in the first unit period at the period of the first unit period, Distributing doses
Wherein the computer program is recorded on a computer-readable recording medium for executing an information data providing method. A computer-implemented notification providing system,
A registration unit for registering information data as additional contents to be exposed to live multimedia contents;
A distribution unit for distributing the exposure amount of the information data to the multimedia contents at intervals of a first unit period; And
And providing the information data such that the information data is exposed in a streaming manner according to the distributed exposure amount in the course of the multimedia contents being broadcasted,
Lt; / RTI >
The distribution unit,
Wherein the control unit checks the information exposure time determined according to the combination of the multimedia contents broadcasted in the first unit period at the period of the first unit period, Distributing doses
And an information data providing system. 14. The method of claim 13,
Wherein the registration unit comprises:
And registering the information data using a bidding method in which a category unit related to the multimedia contents is used as a bid unit
And an information data providing system. 15. The method of claim 14,
The bidding method includes:
And a product classification unit as an upper level of the category unit for identifying a product used for exposing the information data,
The category unit belonging to the goods division unit related to the multimedia contents is a bid unit
And an information data providing system. 14. The method of claim 13,
Wherein the registration unit comprises:
Registering the information data using a bidding method for the multimedia contents,
The distribution unit,
Equally dividing the exposure amount by the information data based on the number of the maximum winning winning account set in advance
And an information data providing system. 17. The method of claim 16,
The distribution unit,
Selects information data according to the paid award from among the information data for each of the accounts,
If the number of paid winning bids is less than the maximum number of winning bids, information data according to the forcible winning bid is selected for each remaining account
And an information data providing system. 14. The method of claim 13,
An aggregation unit for aggregating an actual exposure amount at which the information data is exposed for each information data,
Further comprising:
The distribution unit,
And correcting the exposure amount of the information data using the actual exposure amount for each information data at intervals of the second unit period
And an information data providing system. 19. The method of claim 18,
Wherein the registration unit comprises:
Registering the information data using a bidding method for the multimedia contents,
The distribution unit,
The exposure amount by the information data is divided by the number of the maximum number of successful winning accounts determined in advance,
Determining a correction rate for the exposure amount of the information data by subtracting the actual exposure amount of the information data from the uniformly divided exposure amount
And an information data providing system. 19. The method of claim 18,
The distribution unit,
The target exposure ratio for each information data is differently applied based on the second unit period in order to correct the exposure amount deviation by the other information data newly registered in the first unit period
And an information data providing system.
KR1020160023030A 2016-02-26 2016-02-26 Method and system for registration and display control of informational data inserted in multimedia content KR101773777B1 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102204396B1 (en) 2020-07-20 2021-01-18 (주) 엔비어스파트너스 Sysem for providing marketing agency service

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Publication number Priority date Publication date Assignee Title
JP2014086087A (en) * 2012-10-22 2014-05-12 Sony Corp Method and system for inserting advertisement into media stream

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2014086087A (en) * 2012-10-22 2014-05-12 Sony Corp Method and system for inserting advertisement into media stream

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102204396B1 (en) 2020-07-20 2021-01-18 (주) 엔비어스파트너스 Sysem for providing marketing agency service

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