KR101759683B1 - Apparatus of purchasing for electronic commerce using 3D image up-loading and method of purchasing by the commerce - Google Patents

Apparatus of purchasing for electronic commerce using 3D image up-loading and method of purchasing by the commerce Download PDF

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KR101759683B1
KR101759683B1 KR1020150181465A KR20150181465A KR101759683B1 KR 101759683 B1 KR101759683 B1 KR 101759683B1 KR 1020150181465 A KR1020150181465 A KR 1020150181465A KR 20150181465 A KR20150181465 A KR 20150181465A KR 101759683 B1 KR101759683 B1 KR 101759683B1
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image
product
purchase
purchase intention
window
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KR20170073753A (en
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김영수
권영주
박청미
복용헌
김보라
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(주)맥스크루
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Priority to PCT/KR2016/014786 priority patent/WO2017105122A2/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30—
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0605—Supply or demand aggregation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation
    • G06Q30/0625—Directed, with specific intent or strategy
    • G06Q30/0629—Directed, with specific intent or strategy for generating comparisons

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Abstract

We propose a purchasing device for e-commerce using 3D image uploading and a purchasing method using the 3D image uploading, which realizes a buyer's practical experience and can easily search and make purchasing decision without knowing the information about the product that the buyer desires. The apparatus and method can select a category to which a purchase intention product represented by a purchase intention 3D image is belonged, which is a main screen on which a purchase intention 3D image of a purchase intention product photographed by a purchaser is converted into a 3D image, Similar to products that are similar to 3D images. Similar product windows that are loaded with 3D images. Purchasing intentions. 3D images and similar products. Contains a comparison window to compare the characteristics of 3D images. , And makes a purchase decision using a comparison table.

Description

Technical Field [0001] The present invention relates to an apparatus for purchasing electronic commerce using 3D image uploading,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce, and more particularly, to a purchasing apparatus and a purchasing method for electronic commerce in which a 3D image obtained by photographing and converting a product desired to be purchased is uploaded and used.

With the development of communication technologies such as the Internet, e-commerce where buyers do not visit offline stores and sells purchased products through a communication network, which is a virtual space, is being utilized variously. With such electronic commerce, the purchaser can shop and purchase at low cost regardless of time and place, and the seller can greatly reduce the cost involved in selling. E-commerce does not allow the buyer to directly touch the purchased product or to experience the design and its functions in practice. Buyers are forced to buy only the images and descriptions of the products they provide to e-commerce companies. As a result, after purchasing a product, the exchange or return of the product frequently occurs due to unsatisfactory quality and design, and a change in the mind of the purchaser. E-commerce companies are losing money due to exchanges, returns, and shipping costs. Particularly, in the case of global sales, the above problem is further exacerbated.

In order to solve such problems, Korean Patent Publication No. 2008-0041097 discloses product comparison experience, domestic patent publication No. 2011-0022439 refers to a buyer propensity experience, domestic patent publication No. 2010-0044669 refers to image matching, 2006-0118167 suggests several techniques such as searching for similar products. Nevertheless, it can not achieve the effect equivalent to the actual experience of the buyer. In addition, conventional e-commerce searches products by keywords and purchases products by comparing and analyzing active lists. This method is difficult for the buyer to select a desired product, and even if he / she purchases it, the above-described problems still remain.

On the other hand, there are many cases where information on the intention to purchase which is found in real life and desired to be purchased is not known accurately. The information corresponds to a product name, a category, a manufacturer, and the like. Because the information is not known properly, there is no way to identify the desired intentional product in conventional electronic commerce content and compare it with other products. This is because the conventional content requires information on the name of the product, the category, the manufacturer, etc. for retrieval. Since the purchaser must estimate the information on the intending purchase product and search for the e-commerce content, it takes a lot of time and effort to purchase the product.

An object of the present invention is to provide a purchasing apparatus for an electronic commerce using a 3D image uploading which realizes a practical experience of a buyer and can easily retrieve and make a purchase decision even if the buyer does not know the information about the desired product, And a method for purchasing the same.

An apparatus for purchasing an electronic commerce using 3D image uploading is an apparatus for purchasing an electronic commerce based on a content accessed through a communication network through a screen of a purchaser, the apparatus comprising: A product to be provided by the content is selected so that a main screen on which a purchase intention 3D image converted into a 3D image of a photograph of the purchased intending purchase product is loaded and a category to which the intending purchase product represented by the purchase intention 3D image belongs can be selected, Includes listed category windows. Also, a similar product window in which a similar product 3D image, which is a product similar to the purchase intention 3D image, is loaded, and a comparison window for comparing characteristics of the purchase intention 3D image and the similar product 3D image.

In the purchasing apparatus of the present invention, the terminal may be provided with a conversion application including a 3D conversion program for converting a photograph of a purchase intention product into a purchase intention 3D image. The terminal may include a function of calculating the stereoscopic size of the purchase intention 3D image. The content may be provided with a conversion application that includes a 3D conversion program for converting a photograph of a purchase intention product into a purchase intention 3D image. The content may include a function of calculating the stereoscopic size of the purchase intention 3D image. The terminal may include at least one of a storage tab for storing the purchase intention 3D image or a transmission tab for transmitting the purchase intention 3D image to the contents.

In the preferred purchasing apparatus of the present invention, the main screen may include a conversion tab capable of enlarging, reducing, and rotating the purchase intention 3D image. The similar product window is composed of a plurality of divided windows in which a similar product 3D image that can be compared with the purchase intention 3D image is loaded. Each of the divided windows may include a delete tab for deleting the similar product 3D image. The comparison window may include a comparison menu that distinguishes the characteristics of the purchase intention product and a comparison chart that illustrates the characteristics.

In the purchasing apparatus of the present invention, the comparison table may include a delete button for deleting a similar-product 3D image list which is not desired to be compared. Wherein the comparison chart is interlocked with a plurality of split windows in which a similar product 3D image that can be compared with the purchase intention 3D image is loaded in the similar product window, and when the similar product 3D image is deleted or loaded in the comparison table, May be removed or loaded in the pane.

In the preferred purchasing apparatus of the present invention, the comparison window may include a virtual experience tab for allowing a virtual experience of any one selected from the purchase intention 3D image or the similar product 3D image. The items of the virtual experience may be determined according to the characteristics of the purchase intention product.

In order to solve the problem of the present invention, a purchasing method using an e-commerce content using 3D image uploading first takes a purchase intention product of a buyer. Thereafter, the photographed photograph is converted into a purchase intention 3D image. And uploads the purchase intention 3D image to the e-commerce content. In the category window of the content, a category for searching for the purchase intention 3D image is selected and the search is executed. In the pane of the similar product window of the content, a similar product 3D image to be compared with the purchase intention 3D image is selected. In the comparison window of the contents, the comparison menu is used to compare the characteristics of the purchase intention product and the similar product by comparison charts, thereby making a purchase decision. And purchases the purchased product.

In the purchasing method of the present invention, the photographing step, the step of converting into the purchase intention 3D image, and the step of uploading to the contents may be carried out independently of each other, or the photographing step and the conversion into the purchase intention 3D image To the purchase intention 3D image, and uploading the content to the content can be performed in the content. The comparison table and the pane may be interlocked. The purchase intention 3D image or the similar product 3D image may be clicked on the virtual experience tab included in the comparison window to experience the virtual experience in the content. Items selected from the items of the virtual experience are all displayed in the collective purchase window of the collective purchase tab of the screen, and items displayed in the collective purchase window can be collectively purchased using the shopping cart and purchase of the collective purchase tab .

According to the e-commerce purchasing apparatus and the purchasing method using the 3D image uploading method of the present invention, the purchaser can photograph a product desired to be purchased, convert it into a 3D image, upload it to the e-commerce content, , Realizes a practical experience of the buyer, and can easily search and make a purchase decision even if the buyer does not know the information about the desired product.

In addition, the present invention provides a search service based on a buyer by providing similar products closest to a product desired by the buyer and comparing the same with the buyer, and the buyer can additionally provide accessories (parts) Experience, and purchase it in a lump sum so that the convenience of shopping can be provided.

1 is a flowchart illustrating an electronic commerce process using 3D image uploading according to the present invention.
FIGS. 2 to 4 are diagrams showing contents at the purchaser's terminal to explain the electronic commerce process of FIG. 1. FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The embodiments described below can be modified into various other forms, and the scope of the present invention is not limited to the embodiments described below. The embodiments of the present invention are provided to enable those skilled in the art to more fully understand the present invention.

The embodiment of the present invention implements a practical experience of a buyer by photographing a desired product of a buyer, converting it into a 3D image, uploading the 3D image to the electronic commerce content, searching for a desired product and making a purchase decision, Even if the information is insufficient, electronic commerce contents and purchasing methods that can easily search and make purchase decisions are presented. To this end, a process of uploading the photographed photograph as a 3D image to a content and a process of easily searching for and purchasing a desired product by utilizing the uploaded 3D image will be described in detail. Here, an image captured by the purchaser and converted into a 3D image is referred to as a purchase intention 3D image, and an image that is compared with the purchase intention 3D image is defined as a similar product 3D image.

An embodiment of the present invention relates to an electronic commerce, wherein the electronic commerce content includes a process of uploading a purchase intention 3D image to an electronic commerce content, and a process of purchasing a desired product with a purchasing intention 3D image and making a purchase decision, Function is additionally provided. For example, it is possible to search for the information provided by the content without uploading the 3D image of the purchase intention, the function of paying the purchase price, the function of the delivery service for the purchased product, the function of advertising agency, social network service). Purchasing intention The process of uploading a 3D image to e-commerce contents and purchasing intention It is said that the process of using 3D image is a process of searching for a desired product and making a purchase decision with 3D image. Here, functions other than the process of utilizing the 3D image are well-known ones, so a detailed description thereof will be omitted. The electronic commerce contents may be connected to a communication network using a purchaser's terminal, and the terminal may be a desktop computer, a smart phone, a smart TV, an IPTV, a mobile device, a tablet PC, a notebook computer, and the like.

1 is a flowchart illustrating an electronic commerce process using 3D uploading according to an embodiment of the present invention. FIGS. 2 to 4 are diagrams showing contents of a purchaser's terminal in order to explain the electronic commerce process of FIG. Here, the drones will be taken as an example of a product to be purchased by the purchaser, but they can be obviously applied to other products such as portable devices, clothes, cosmetics, foods, books, sundries, etc. within the scope of the present invention. In addition, a terminal equipped with electronic commerce contents is exemplified by a smart phone.

Referring to FIGS. 1 and 2, a purchaser shoots a purchase intention product to be purchased (S10). The photographing medium for photographing the intending purchase product is not limited thereto, but it is preferable to utilize the digital camera or the camera of the smartphone 100. [ The photographed photograph may be stored in the smartphone 100 as the terminal. Thereafter, the photographed photograph is converted into a purchase intention 3D image using a 3D conversion program (S12). The 3D conversion program may be converted into a 3D scanner such as MobileFusion by Microsoft or perceptual computing technology to recognize a three-dimensional space through three cameras, And Intel's program to embody the 3D experience. In addition, there are various 3D conversion programs such as Google's Tango and the Russian company's iSeez 3D. In addition to the above-mentioned examples, the 3D conversion program may be implemented using other types of 3D conversion programs within the scope of the present invention.

The smartphone 100 is provided with a conversion application including the above-described 3D conversion program. The smartphone 100 has a screen 101 in the center and has a conversion tab 102 for converting the photographed picture into a purchase intention 3D image 10 and a storage for storing the converted purchase intention 3D image 10 Tabs 103 are provided. That is, when the purchaser calls up the photographed photograph and presses the conversion tab 102, the photographed photograph is converted into the purchase intention 3D image 10. When the save tab 103 is clicked, the converted purchase intention 3D image 10 is stored in the smartphone 100. On the other hand, the converted purchase intention 3D image 10 is not stored and can be directly transmitted to the electronic commerce contents. To this end, the transformed app may include a send tab 104 for interfacing with the electronic commerce content and for transmission of a purchase intention 3D image 10.

In addition, the smartphone 100 may include a function of calculating the stereoscopic size of the purchase intention 3D image 10. The stereoscopic size can be confirmed by considering the magnification of the smartphone 100 camera, the distance from the object of purchase, which is the subject, the shooting angle, and the perspective. In addition, the stereoscopic size may be appropriately applied to a purchase intention 3D image 10 using a program using a coordinate extraction algorithm, an image conversion program, and the like so that position, color, transparency, brightness, brightness, . At this time, the standard deviation of the cubic size can be appropriately adjusted within the scope of the present invention. It is sufficient that the stereoscopic size of the purchase intention product applied to the embodiment of the present invention is such that the overall shape and stereoscopic size of the purchase intention product are different from those of other products. If the overall shape and the stereoscopic size of the intentional product are determined, the purchaser has the precondition that the overall shape and the stereoscopic size can be compared with other products even if they do not know the name, the category, and the manufacturer of the intentional intentional product.

Referring to FIGS. 1 and 3, a purchaser selects a group 24 (e.g., group 1) for utilizing 3D images, and uploads the purchase intention 3D image 10 to the electronic commerce content (S14). The electronic commerce contents include a main screen 20, a category window 30, a similar product window 40 and a comparison window 50 on which the purchase intention 3D image 10 is uploaded. The main screen 20 is a screen in which the purchase intention 3D image 10 stored in the smartphone 100 or the purchase intention 3D image 10 transmitted from the smartphone 100 is uploaded. The main screen 20 illustratively shows a tab for group 3 24 to utilize the purchase intentional 3D image 10. The remaining groups (groups 2 to 5) in the drawing are intended to implement other functions besides utilizing the purchase intention 3D image 10 as described above. The present invention can be easily understood by those skilled in the art to which the present invention belongs.

The category window (30) is a list of products traded by the electronic commerce company of the present invention by category. In the figure, arbitrarily set categories are expressed. Of course, the category window 30 may be designed in other forms within the scope of the present invention. The similar product window 40 and the comparison window 50 are utilized to search for and select a similar product to be compared with the purchase intention product to be described later. Here, the purchase intention product refers to an actual product (e.g., a drone) of the purchase intention 3D image 10. The main screen 20 has an upload tab 21 for uploading the purchase intention 3D image 10 and the purchase intention 3D image 10 is uploaded to the main screen 20 by the upload tab 21. [

The process of photographing the purchase intention product by the purchaser, converting it into the purchase intention 3D image 10, and uploading it to the electronic commerce content is referred to as an uploading step. The uploading step may be performed as a first method of independently performing the shooting, 3D conversion, and uploading. In addition, the photographing and 3D conversion can be performed by a second method of simultaneously processing using a conversion app (app.) Installed in the smartphone 100. Furthermore, the shooting, 3D conversion and uploading can be executed as a third method of processing the electronic commerce contents at a time. That is, by applying the third method, the purchase intention 3D image 10 can be uploaded directly to the main content 20 without the upload tab 21.

The uploading step according to the embodiment of the present invention utilizes any one of the first to third methods. Hereinafter, the process of uploading with the second method will be described in detail.

Information on the purchase intention 3D image 10 of the present invention is information such as the shape, cubic size, color, and the like of the purchase intention product as search information for searching. Since the search information of the present invention is a shape, a stereoscopic size, a color, and the like of the purchase intention product, the name, category, manufacturer, etc. of the product are replaced. Accordingly, even if the purchaser does not know the name, category, manufacturer, etc. of the purchase intention product, the purchaser can search for and make a purchase decision utilizing the electronic commerce contents according to the embodiment of the present invention by utilizing the search information. This will be described later in detail.

In addition, the uploaded purchase intention 3D image 10 can be enlarged and reduced by the conversion tab 23, and can be rotated while changing the angle. As such, embodiments of the present invention may change the visual appearance of the purchase intention 3D image 10 through magnification, reduction, and rotation. Although the conversion tab 23 is shown in the drawing, the purchase intention 3D image 10 can change the visual form by using any one of touch, scroll, swing, motion recognition, and visual recognition.

When the purchase intention 3D image 10 is uploaded, the buyer selects a category in the category window 30 to search for a product associated with the purchase intention 3D image 10 (S16). At this time, when the category of the product is unknown, the category can be selected entirely, and at least one category such as digital / household appliance, leisure / automobile can be selected at the same time. The category selection is substantially the same as determining the search range for searching using the search information of the purchase intention 3D image (10). When the search information and the search range are completed, the search tab 22 is pushed. When the search tab 22 is clicked, a similar product 3D image 41 close to the purchase intention 3D image 10 is displayed in the divided product window 40 in the divided product window 40. FIG. The number of the dividing windows 43 can be appropriately adjusted, and by pressing the expanding tab 44, more similar product 3D images 41 can be confirmed.

The pane 43 includes a delete tab 42 for deleting unwanted similar products from among the loaded similar product 3D images 41. At this time, in the similar product 3D image 41, the same image as the purchase intention 3D image 10 captured by the purchaser may or may not exist. In this case, the buyer can click on the similar product 3D image 41 corresponding to the same image to re-load so that the split window shows a more similar 3D image. Alternatively, the purchaser can remove the similar-product 3D image 41 corresponding to the same image from the partition window 43 by the deletion tab 42. The division window 43 may display other information besides the deletion tab 42, for example, product information such as minimum price, specification, manufacturer, and the like. In the figure, the loaded similar product 3D image 41, the delete tab 42, and the lowest price are shown. Although not shown, the splitter window 43 can enlarge, reduce, and rotate the similar-product 3D image 41, as in the main screen 20.

Subsequently, the purchaser selects at least one similar-product 3D image 41 to be compared with the purchase intention 3D image 10 by referring to the purchase intention 3D image 10 and the similar-product 3D image 41 (S18) . Selection of the similar product 3D image 41 is automatically selected for the remaining similar product 3D image 41 except for the similar product 3D image 41 removed by the deletion tab 42 in the pane 43. [

The process of selecting a category to be searched and a similar product 3D image 41 to be compared is called a searching step. Specifically, in a state where there is an uploaded purchase intention 3D image 10, a category to be searched in the category window 30 is selected, and the search button 22 is pushed to the split window 43 of the similar product window 40 And loads the retrieved similar product 3D image 41. On the other hand, if the buyer deletes the list of the similar product 3D image 41 that is not desired to be compared among the loaded similar product 3D images 41 with the delete tab 42, the similar product 3D image 41 for comparison is reloaded do. At this time, if the purchase intention 3D image 10 uploaded in the partition window 43 exists, it is selected or if it is different from the purchase intention 3D image 10, it is deleted. By repeating this operation, at least one similar product 3D image 41 that is most similar to the uploaded purchase intention 3D image 10 is selected.

Referring to FIGS. 1 and 4, the comparison window 50 includes a comparison menu 51, a comparison table 52, and a virtual experience tab 52. The comparison menu 51 is distinguished by the characteristics of the intending purchase product and the similar product, such as comprehensive, specification, and performance. The specification includes items related to size, price, size, interface, etc. of the manufacturer, the year of manufacture, the performance, and the performance includes items related to operation time, adjustment distance, capacity, additional function, and product performance. The summary lists items that are essential for comparison of the intending purchase product and the like product. For example, in the case of the drones, the above items are the operation time, the adjustment distance, the battery capacity, and the like. In the case of the smartphone protective film, however, the scratch resistance, antimicrobial resistance, transparency, In addition, each item such as a rating, a purchase price, etc. of an already purchased person can be appropriately determined according to the characteristics of the product.

When any one of the comparison menus 51 is clicked, information on the corresponding item is displayed in the comparison table 52 (S20). The comparative table 52 is preferably interlocked with the partition window 43. If the deletion box 52a for deletion is clicked, the corresponding similar product is also removed from the comparison table 52 and the partition window 43, Another similar product is additionally loaded in the comparison table 52 and the split window 43. [

Optionally, the buyer can use the comparison menu 51 and the comparison table 52 to determine the virtual experience image of the purchase intention 3D image 10 and the like product 3D image 41 (S22). By clicking on the virtual experience tab 53 in the comparison window 50, the virtual experience is loaded on the main screen 20 for the virtual experience product. Thereafter, the product loaded on the main screen 20 is subjected to a virtual experience according to the virtual experience items 25a, 25b, and 25c (S24). The virtual experience items presented are virtual experience by clicking on the related items (25a, 25b, 25c) with color, sticker attachment, lettering, and dynamic simulation. If necessary, you can extend the virtual experience item. In addition, when adding a part, the virtual experience can be performed using the additional item 26 (S26).

The virtual experience items 25a, 25b, and 25c and the additional items 26 can be appropriately determined according to the characteristics of the product. For example, in the case of drones, color changes, stickers, flight simulations, cap changes, additional batteries, and so on. As another example, smartphone protection films can be applied in a variety of colors, mounting simulations, cases, smartpens, dolls, cradles, protective caps, and lettering. Or, you can take a variety of tests, such as dropping or bending a weight on a smartphone protective film, putting it on a fluid, or antimicrobial test using cosmetics, so that the buyer can feel close to the actual product. Can be presented. As such, it is clear that the virtual experience items vary depending on the characteristics of each product.

The virtual experience can realize effects equivalent to a practical experience of the purchaser. In the conventional e-commerce purchase method, there is a problem that the purchaser searches for the product by the keyword method and compares and analyzes the activated list to purchase the product, so that it is difficult for the buyer to select the desired product, The purchasing method of the present invention can solve the above problem because the buyer can experience a virtual experience such as an off-line shopping on-line shopping. The virtual experience is one of the features of the present invention because it is possible because the purchase intention product and the similar product of the present invention are represented by 3D images.

When the virtual experience is completed and the product to be purchased is determined, the purchaser purchases the product determined in the collective purchase tab 27 (S28). The collective purchasing tab 27 is divided into a collective purchasing window 27a collectively displaying the purchasing decision product and the added parts, and a shopping cart and purchasing 27b performing the purchasing procedure. The batch purchase window 27a can express the type, quantity, unit price, price, and the like of the purchase decision product and the added part. After confirming the purchase, the buyer clicks the batch purchase tab 27 to store the product in the shopping cart, You can proceed. For example, if a buyer wishes to purchase a blouse and a matching jacket and a necklace, he or she can experience a virtual experience of adding a jacket and a necklace to the blouse through the virtual experience according to the present invention, and collectively purchase the blouse and the necklace. In the past, each purchase decision product and additional parts were purchased separately. This leads to the inconvenience of purchasing each product and parts, resulting in increased freight and delivery time. The batch purchase according to the embodiment of the present invention allows a buyer to purchase a desired product and parts at once, thereby facilitating the purchase and reducing the freight and delivery time.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but many variations and modifications may be made without departing from the spirit and scope of the invention. It is possible.

10; Purchase intent 3D image 20; Main Screen
21; Upload tab 22; Search tab
23; Conversion tab 24; 3D Utilization Group
25a, 25b, 25c; Virtual Experience Items
26; Additional item 27; Batch tab
30; Category window 40; Similar product window
41; Similar Products 3D 42; Delete tab
43; Pane 44; Expand tab
50; Comparison window 51; Compare menu
52; Comparison table 52a; Remove Canned
53; Virtual experience tab 100; Smartphone
101; Screen 102; Conversion tab
103; Storage tab 104; Send tab

Claims (20)

10. An electronic commerce purchasing apparatus according to contents to be connected via a communication network via a terminal screen of a purchaser,
In the above screen,
A main screen on which a purchase intention 3D image converted into a 3D image is loaded on the photograph of the intending purchase product taken by the purchaser by the photographing medium;
A category window in which a product provided by the content is listed so that the category to which the intending purchase product represented by the purchase intention 3D image belongs can be selected;
A similar product window where a similar product 3D image is loaded, which is a product similar to the purchase intention 3D image; And
A comparison window for comparing the characteristics of the purchase intention 3D image and the similar product 3D image,
Wherein the photographing medium or the contents includes a function of calculating a stereoscopic size of the purchase intention 3D image. The apparatus of claim 1, wherein the terminal is provided with a conversion application including a 3D conversion program for converting a photograph of a purchase intention product into a purchase intention 3D image. The 3D image uploading method according to claim 1, wherein the stereoscopic size is determined by considering at least one of a magnification of the photographing medium, a distance from the object of purchase, an imaging angle of the photographing medium, Purchasing device for electronic commerce using. The apparatus according to claim 1, wherein the content includes a conversion application that includes a 3D conversion program for converting a photograph of a purchase intention product into a purchase intention 3D image. The 3D image uploading method according to claim 1, wherein the stereoscopic size is resized by combining at least any one of position, color, transparency, brightness, saturation, luminance, and illuminance of the purchase intention 3D image. Buying device for. [2] The apparatus of claim 1, wherein the terminal comprises at least one of a storage tab for storing the purchase intention 3D image or a transmission tab for transmitting the purchase intention 3D image to the contents, Purchasing device for commerce. The apparatus of claim 1, wherein the main screen includes a conversion tab for enlarging, reducing, and rotating the purchase intention 3D image. The apparatus of claim 1, wherein the similar product window comprises a plurality of partitions for loading a similar product 3D image that can be compared with the purchase intention 3D image. The apparatus of claim 8, wherein each of the segment windows includes an erase tab for deleting the similar product 3D image. The apparatus of claim 1, wherein the comparison window includes a comparison menu for distinguishing characteristics of the purchase intention product, and a comparison table for illustrating the characteristics. 11. The apparatus of claim 10, wherein the comparison table includes a delete button for deleting a similar product 3D image list that is not desired to be compared. 11. The method of claim 10, wherein the comparison chart is associated with a plurality of split windows in which a similar product 3D image that can be compared with the purchase intention 3D image is loaded in the similar product window,
Wherein when the similar product 3D image is deleted or further loaded in the comparison table, the similar product 3D image is also removed or loaded in the division window. The e-commerce system according to claim 1, wherein the comparison window includes a virtual experience tab for allowing a user to experience any one selected from the purchase intention 3D image or the similar product 3D image. Buying device for. 14. The purchasing device for e-commerce according to claim 13, wherein the virtual experience item is determined according to characteristics of the purchase intention product. Photographing a purchasing intention product by a photographing medium;
Converting the photographed photograph into a purchase intention 3D image using a 3D conversion program;
Uploading the purchase intention 3D image to the screen of the electronic commerce contents;
Selecting a category for searching the purchase intention 3D image and executing a search in a category window of the screen;
Selecting a similar product 3D image to be compared with the purchase intention 3D image in a pane of a similar product window of the screen;
Comparing the characteristics of the intending purchase product and the similar product using a comparison table using the comparison menu in the comparison window of the screen, and making a purchase decision on the product to be purchased; And
And purchasing the purchase-determined product using the screen,
Wherein the photographing medium or the contents includes a function of calculating a stereoscopic size of the purchase intention 3D image. 16. The method of claim 15, wherein the step of photographing, the step of converting to purchase intention 3D image, and the step of uploading to the content screen are independently performed, or the photographing step and the conversion into the purchase intention 3D image The method as claimed in claim 1, wherein the 3D image uploading is performed by the terminal, the photographing step, the conversion into the purchase intention 3D image, and the uploading to the content screen are performed on the content screen. 16. The method according to claim 15, wherein the comparison table and the divided window are interlocked. The 3D image uploading method according to claim 15, wherein the virtual experience tab is clicked on any one of the purchase intention 3D image or the similar product 3D image included in the comparison window, Purchase by electronic commerce using. 19. The method according to claim 18, wherein the virtual experience item is determined according to characteristics of the purchase intention product. 19. The method according to claim 18, wherein all of the items of the virtual experience are displayed in a collective purchase window of the collective purchase tab of the screen, and items displayed in the collective purchase window are displayed on the collective purchase tab And purchasing them in a batch manner using an electronic commerce using 3D image uploading.
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