KR101735595B1 - System and method for providing two-step reward for preventing cherry picker on a user behaviour analysis basis - Google Patents

System and method for providing two-step reward for preventing cherry picker on a user behaviour analysis basis Download PDF

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KR101735595B1
KR101735595B1 KR1020150120193A KR20150120193A KR101735595B1 KR 101735595 B1 KR101735595 B1 KR 101735595B1 KR 1020150120193 A KR1020150120193 A KR 1020150120193A KR 20150120193 A KR20150120193 A KR 20150120193A KR 101735595 B1 KR101735595 B1 KR 101735595B1
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South Korea
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mission
user terminal
reward
user
advertisement
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KR1020150120193A
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Korean (ko)
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KR20170026687A (en
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변은자
박현영
서동균
양혜진
장혜경
김은주
나은별
김성준
김정연
연지숙
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주식회사 카카오
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A method for providing a two-step reward based on user behavior analysis for preventing a cherry picker performed by a reward providing server according to the present invention includes: (1) transmitting a first mission to a user terminal; (2) checking whether the first mission of the user terminal is completed; Providing a first reward to the user terminal when the completion of the first mission is confirmed; (4) analyzing a behavior of the user terminal until a predetermined period elapses after the first mission execution time; Transmitting (5) a guidance message including a secondary mission content to the user terminal according to the analyzed behavior; (6) confirming whether or not the secondary mission of the user terminal is completed, and (7) providing a secondary reward to the user terminal when the completion of the secondary mission is confirmed.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and a method for providing a two-step reward based on user behavior analysis for preventing cherry pickers,

The present invention is directed to a system and method for providing a two-step reward based on user behavior analysis for cherry picker prevention.

More specifically, the present invention relates to a system and method for providing a reward associated with an advertisement execution, and more particularly, to a system and a method for providing a reward associated with an advertisement execution, and more particularly, To a system and method for analyzing a user's behavior to encourage installation / subscription of the application and service, and re-installing the application based on the analysis, and compensating the user for the benefit.

To run advertisements on smartphones or PCs for advertising on new products, services, especially new applications online, or to participate in certain tasks, such as installing applications, subscribing to services or responding to inquiries related to applications A technique has been introduced to increase the advertising effect by providing rewards such as mileage or points separately to the user.

However, according to the conventional method, after obtaining the reward after performing the task, the application is immediately deleted, so that only the reward is obtained without generating the actual advertisement effect, which lowers the reliability of the reward marketing from the viewpoint of the advertiser, Lt; / RTI >

Conventionally, the advertisement method by providing rewards is a passive advertisement technique in which an advertisement is exposed to a user unilaterally without requesting active advertisement of a user, and then an advertisement is clicked, an advertisement is viewed, or an application is installed according to a user's selection. A problem has arisen due to passive advertisement participation such as deleting an installed application or the like immediately after a user once acquires a reward or inputting false information in a question-answering reward providing advertisement. In this way, even if the user participates in the advertisement, in the case of the participation of the non-compliant doctor in order to obtain the reward as the benefit for the advertisement participation rather than the intention of the active participation of the user, It is possible to obtain the reward alone without causing substantial advertising effect, thereby reducing the credibility of the reward marketing in terms of the advertiser, that is, the adverse effect due to the cherry picker.

In order to solve such a problem, a targeting advertisement for managing an advertisement by identifying a user's tendency or an area of interest has emerged. However, a targeting (including retargeting) advertisement is essentially an advertisement of a user unilaterally without intentional participation of the user It is the greatest thing in the point that it makes it.

However, general consumers are more likely to prefer reward payment ads than ordinary ads, so they are more efficient than reward ads. However, the cost per install (CPI) or cost per click (CPC) In the case of reward advertising, there is a problem that the advertisement effect can not be guaranteed against the advertisement cost due to the cherry picker. Therefore, it is essential to minimize or prevent the occurrence of the cherry picker in the reward payment advertisement, The need for the

In order to solve the above problems, it is an object of the present invention to provide a method and system for requesting a user to perform a step-by-step task (participation of an advertisement) and to request a user to perform a second mission according to a user's action after completion of the first mission, And to provide an advertisement technique for encouraging substantial advertisement participation of a user by determining a type and for allowing the use of an installed application or a subscription service as a result of advertisement participation to be sustained.

In addition, we aim to improve the efficiency of advertising by minimizing the loss of advertisers due to the cherry picker by providing an advertisement technique that can distinguish between the willingness to participate in the advertisement and the willingness to participate in the advertisement.

The problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems that are not mentioned can be clearly understood by those skilled in the art from the following description.

A method for providing a two-step reward based on user behavior analysis for preventing a cherry picker performed by a reward providing server according to the present invention includes: (1) transmitting a first mission to a user terminal; (2) checking whether the first mission of the user terminal is completed; Providing a first reward to the user terminal when the completion of the first mission is confirmed; (4) analyzing a behavior of the user terminal until a predetermined period elapses after the first mission execution time; Transmitting (5) a guidance message including a secondary mission content to the user terminal according to the analyzed behavior; (6) confirming whether or not the secondary mission of the user terminal is completed, and (7) providing a secondary reward to the user terminal when the completion of the secondary mission is confirmed.

In the second step reward providing method based on user behavior analysis for preventing the cherry picker performed by the reward providing server according to the present invention, the step (4) (8) determining by targeting by the action analyzed in the step (4); (9) of determining the kind of the secondary mission to be requested to the user terminal 200 based on the behavior analyzed in the step (4).

In the second step reward providing method based on the analysis of user behavior for preventing cherry picking performed by the reward providing server according to the present invention, in the step (9), as a result of the first mission execution, Determining a second mission to request a user terminal to reinstall the application or re-enter the service; As a result of the performance of the primary mission, it is determined that the second mission is to request the use of the application or the use of the service to a user terminal that does not use the installed application, uses it less than a predetermined number of times, or does not use the subscribed service .

In the second step reward providing method based on user behavior analysis for preventing cherry picking performed by the reward providing server according to the present invention, in the step (9), when the application is installed as a result of the execution of the first mission, A second mission may determine that a user terminal using one service but only using the no-charging service requests to transmit a message requesting the other user terminal to install the application or the service subscription.

In the second step reward providing method based on the user behavior analysis for preventing the cherry picker performed by the reward providing server according to the present invention, in the step (9) A second mission may determine to request a payment of an additional charging service to a user terminal that is using the service but also uses the charging service.

In the second step reward providing method based on the analysis of user behavior for preventing cherry picking performed by the reward providing server according to the present invention, the user terminals for requesting the second mission are grouped into a plurality of groups and secondary missions are determined for each group .

In the second step reward providing method based on the user behavior analysis for preventing the cherry picker performed by the reward providing server according to the present invention, the step (5) includes the steps of: And a step (11) of allowing the reward providing server to allow the user terminal to select an advertisement to be included in the advertisement or the list of advertisements.

In the second step reward providing method based on user behavior analysis for preventing the cherry picker performed by the reward providing server according to the present invention, an advertisement that the user terminal has already participated in the first mission is not included in the advertisement or advertisement list .

In the second step reward providing method based on user behavior analysis for preventing the cherry picker performed by the reward providing server according to the present invention, the reward providing server may execute the first reward and the second reward at the same time The user terminal is allowed to select a condition to be paid out, and when the condition is selected, additional bonus rewards may be provided at the time of paying the first reward and the second reward.

A two-step reward providing server based on user behavior analysis for preventing cherry pickers according to the present invention includes: a communication unit for transmitting a first mission to a user terminal; A first mission completion confirmation unit for confirming completion of the first mission of the user terminal; A reward provider for providing a first reward to the user terminal when the completion of the first mission is confirmed; A user behavior analysis unit for analyzing a behavior of the user terminal until a predetermined period of time has elapsed since the first mission execution time of the user terminal; A guidance message transmission unit for transmitting a guidance message including a secondary mission content to the user terminal according to the behavior analyzed by the user behavior analysis unit; And a secondary mission completion confirmation unit for confirming completion of the secondary mission of the user terminal; The reward providing unit may provide a second reward to the user terminal when the completion of the second mission execution is confirmed.

The second stage reward providing server based on the user behavior analysis for preventing cherry picking according to the present invention determines the user terminal to which the second mission request is to be transmitted by targeting based on the behavior analyzed by the user behavior analyzing unit, And determine the kind of the secondary mission to be requested to the user terminal based on the analyzed behavior.

In the second-stage reward providing server based on user behavior analysis for preventing cherry pickers according to the present invention, a user terminal that has deleted an installed application as a result of the first mission execution or has withdrawn a registered service is re-installed or re- The second mission determines the request; As a result of the execution of the primary mission, it is possible to determine that the second mission is to request the use of the application or the use of the service to the user terminal that does not use the installed application, uses it less than the predetermined number of times, or does not use the subscribed service .

In the second-stage reward providing server based on user behavior analysis for preventing cherry pickers according to the present invention, a user who is using an application installed as a result of performing the primary mission or using a subscription service, The terminal may request to transmit a message requesting the application installation or the service subscription to another user terminal.

In the second-stage reward providing server based on the analysis of user behavior for preventing cherry picking according to the present invention, in the second-stage reward providing server based on the user action analysis, the user who is using the installed application or using the subscription service, The terminal may decide to request the settlement of the additional charging service as the secondary mission.

In the second-stage reward providing server based on the analysis of user behavior for preventing cherry pickers according to the present invention, the user terminals for requesting the second mission may be grouped into a plurality of groups and secondary missions may be determined for each group.

In the second step reward providing server based on user behavior analysis for preventing cherry pickers according to the present invention, the guidance message transmitting unit is configured to provide a list of advertisements or advertisements to be engaged for the second mission to the user terminal; And an advertisement to participate in the second mission may be selected by the user terminal from the advertisement or advertisement list.

In the second-stage reward providing server based on user behavior analysis for preventing cherry picking according to the present invention, an advertisement already included in the first mission may not be included in the advertisement or advertisement list.

In the second-stage reward providing server based on the analysis of user behavior for preventing cherry picking according to the present invention, the reward providing server transmits a condition for simultaneously paying the first reward and the second reward, Allowing the terminal to select and provide additional bonus rewards at the time of awarding the first reward and the second reward if the condition is selected.

Other specific details of the invention are included in the detailed description and drawings.

According to the second step reward providing system and method based on user behavior analysis for preventing the cherry picker of the present invention, the first reward is paid after the user completes the first mission, Analyzing the user's behavior and analyzing whether maintenance of the application is maintained or whether the service is maintained or not. Then, according to the result, a redemption message is sent to the user to request the secondary mission to perform reinstallation of the application or re- As a result, it is possible to maintain the expectation and interest of the user for a relatively long period of time in comparison with the advertisement technique in which the reward is provided at the time of executing the advertisement by paying the second reward, Thereby promoting interest and thereby substantially improving advertising effectiveness.

In addition, a conventional advertisement technique in which all the rewards are provided at the time of completion of advertisement participation (when the advertisement is executed) by paying the first and second rewards by dividing the first and second rewards at the completion of the first mission completion and the completion of the second mission, It is advantageous to solve the problem of cherry Picker.

In addition, after analyzing the behavior of the user after completion of the first mission, the user deletes the application, or stops the use of the service or sends a re-visit / re-entry guidance message to the user who has left the service, thereby inducing re- ) And minimizing the departure of customers and improving the customer retention effect.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood to those of ordinary skill in the art from the following description.

1 is a block diagram illustrating an exemplary system environment in which a system and method for providing a two-step reward based on user behavior analysis for preventing cherry pickers according to the present invention may be applied.
FIG. 2 is a block diagram for explaining a reward providing server of a two-step reward providing system based on user behavior analysis for preventing cherry pickers according to an embodiment of the present invention.
3 is a flowchart illustrating a method for providing a two-step reward based on user behavior analysis for preventing a cherry picker according to an embodiment of the present invention.
FIG. 4 is a flowchart illustrating a method for providing a two-step reward based on user behavior analysis for preventing a cherry picker according to another embodiment of the present invention.
FIG. 5 is a flowchart illustrating a method for providing a two-step reward based on user behavior analysis for preventing cherry pickers according to another embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to one skilled in the art. And the present invention is only defined by the scope of the claims.

It is to be understood that one element is referred to as being "connected to" or "coupled to" another component, either directly connected or coupled to another component, Element is included. On the other hand, when an element is referred to as being "directly coupled to" or "directly coupled to " another element, it means that it does not intervene in another element.

Like reference numerals refer to like elements throughout.

As used herein, the term " and / or "includes each and every combination of one or more of the mentioned items.

Although the first, second, etc. are used to describe various components, modules and / or sections, it is to be understood that the components, modules and / or sections are not limited by these terms. These terms are only used to distinguish one element, module or section from another element, module or section. Therefore, it goes without saying that the first component, the first module or the first section mentioned below may be a second component, a second module or a second section within the technical spirit of the present invention.

The singular forms herein include plural forms unless the context clearly dictates otherwise.

The terms "comprises" and / or "comprising" as used herein mean the presence or addition of one or more other components, modules and / or sections in addition to the components, modules and / Do not exclude.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art. Also, predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

As described below, the present invention provides a two-step reward providing system based on user behavior analysis for preventing the cherry picker of the present invention by exemplifying an advertisement such as a CPI technique, It should be understood that this is merely an example for illustrative purposes and that it includes all other advertising platforms, such as advertisements on a web site, to which the inventive solutions of the present invention may be applied.

In addition, the advertisement in the present invention may include a general mobile advertisement / website advertisement such as a banner advertisement, a text advertisement, a video advertisement, an audio advertisement, a video advertisement, an in-app advertisement, have.

In the present invention, 'reward' is a service provided as a payment for an action such as a user's use of a service, installation of an application, membership registration or application, purchase of an item, or a mileage, point, coupon, stamp, Virtual money, and so on.

In the present invention, the primary reward is paid at the time of completion of the first primary mission (completion of the advertisement participation), and the secondary reward is paid at the completion of the secondary mission given based on the analysis of the user behavior after the primary mission , Bonus reward means additional rewards paid in addition to the above first and second rewards. The amount of the 2nd Reward may differ from that of the 1st Reward, depending on the nature and purpose of each of the 1st and 2nd Missions.

In addition, the advertisement participation (event or task execution) in the present invention can be performed by watching an advertisement, clicking an advertisement, installing an application associated with the advertisement, joining or applying a service linked to the advertisement, Is understood to include any action that a player may request as an adverse benefit of obtaining a reward. That is, the advertisement in the present invention may be an advertisement that provides information on a product or a product to a user, but may be a CPI advertisement that requests a user to perform a separate event or task. However, in the present invention, 'mission' does not necessarily mean 'participation in advertisement'. For example, a primary 'mission' can be understood as an 'ad participation', but a secondary 'mission' may include an advertisement or reward providing server such as 'in-app payment mission' May be a variety of actions that require the user to maintain or promote advertising effectiveness and that the user must complete with the opposite benefit of reward acquisition.

In this case, the 'friend sharing mission' is a mission to request a user (friend) to share the application installed by the user through the first mission, and the 'in-app payment mission' Which is a mission to request the use of a fee-based service such as purchasing an item from a service provider. Also, in the present invention, as described below, the secondary missions may be different depending on the result of analyzing the behavior of the user after the first mission.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram illustrating an environment in which a system and method for providing a two-step reward based on user behavior analysis for preventing cherry pickers according to an embodiment of the present invention is provided.

Referring to FIG. 1, a reward providing server 100, a user terminal 200, and a media server 300 are connected to each other through a network. The reward providing server 100, the user terminal 200, and the media server 300 can exchange data and / or information with each other through a network.

The network may be composed of networks of various sizes such as a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), and the like. The network may be configured as a wired or wireless network.

The user terminal 200 refers to a terminal that receives reward through the reward providing server 100 and receives advertisements or various contents from the media server 300.

In the present description, the description that the user terminal 200 receives or receives the reward from the reward providing server 100 means that the user terminal 200 receives the reward information from the reward providing server 100 , It should be understood that it is equivalent to providing the corresponding reward to the user of the user terminal 200 or the account of the user.

Specifically, the provision of providing the first or second reward to the user terminal 200 means providing a primary or secondary reward to a user using the user terminal 200 or an account of the user, And the updated reward information according to the reward provision is transmitted to the user terminal 200. [

Likewise, in the present specification, the behavior of the user terminal 200 can be understood as an action on the user's account by an operation of the user using the user terminal 200. [ Accordingly, in this specification, the description that the user terminal 200 performs the primary or secondary mission is understood to mean that the user performs the primary or secondary mission in the user account using the user terminal 200 do.

The reward information received by the user terminal 200 from the reward providing server 100 may include, for example, an accumulated amount of rewards, a used amount of rewards, a reward balance, a type of rewards, an effective period of rewards, And may include account information of the user being paid.

The user terminal 200 may be, for example, a personal computer (PC) such as a desktop (desk top), a lap top, or the like. Alternatively, the user terminal 200 may be a portable electronic device such as a smartphone, a personal digital assistant (PDA), a tablet PC, or the like. The user terminal may be another computing device that is not illustrated.

The user terminal 200 can install the (mobile) application and execute the application by the user's operation. The user terminal can download the application from the external device (or server). The user terminal 200 may include one or more processors for executing applications.

The user terminal 200 can directly access the application market (or store) and install the application by searching for an application to be installed in the application market. Alternatively, the user terminal 200 may be provided with an application installation path (or link) from a separate medium, and install the application through the installation path. Such a medium may provide the advertisement of the application to the user terminal 200 by providing the installation path of the application. It is of course that the medium may be the media server 300.

In addition, the user terminal 200 may be a server (terminal) of a mobile application or a web service provider, or a portal service server providing various internet services.

The user terminal 200 can perform operations such as communication, processing, input / output, and storage of data and / or information, including components such as a communication unit, a control unit, an input / output unit, and a memory unit.

The media server 300 may provide contents such as various texts, photographs, music, and moving pictures to the user terminal 200. For example, the media server 300 may be a portal site server that provides various content services. Alternatively, the media server 300 may be a search engine that provides various contents as a search result to the user terminal 200 in response to a search query received from the user terminal 200. [ The media server 300 may be a combination of a portal site and a search engine.

Although the media server 300 and the reward providing server 100 are shown separately in FIG. 1, according to the embodiment, the media server 300 may be provided in a form combined with the reward providing server 100. That is, it will be understood by those skilled in the art that the media server 300 and the reward providing server 100 may be integrally formed.

Although not shown separately, an advertisement providing server may be separately connected to the network to receive an advertisement request from the media server 300 or the user terminal 200, and to provide an advertisement to the user terminal 200 in response to the received advertisement request have. The user terminal 200 may transmit an advertisement request to an advertisement providing server when performing a predetermined application.

Hereinafter, a process of acquiring a reward by the user terminal 200 will be described. The user terminal 200 may receive a message such as a banner advertisement from the media server 300 or a separate advertisement providing server during execution of a mobile application such as an instant messenger or a game app or while accessing the media server 300 and viewing a page of the content or the like And receives various advertisements. In general, since the reward providing server 100 described later provides an instant messenger service or the like, the user terminal 200 can receive the advertisement from the reward providing server 100. [ The user terminal 200 may click on the received advertisement, view the advertisement image, swap the image of the advertisement, move to a separate Internet page according to the URL linked to the received advertisement, Or may be downloaded to an application market such as Google Play or the AppStore to download the application or may execute an application or play an additional menu in the application after installing the application.

Alternatively, the reward providing server 100 may directly send an advertisement to the user terminal 200, or the reward providing server 100 and the media server 300 may be integrally implemented. Alternatively, the reward providing server 100 may be an online social networking service providing server or an instant messenger service providing server itself.

The information on the reward that the user can receive as an advertisement participation benefit is transmitted to the user terminal 200 from the guide message transmission unit 125 of the reward providing server 100 in advance, You will be informed of the fact that you can receive rewards by participating in ads, such as clicking on ads, and the type and amount of rewards.

The user terminal 200 may request the reward providing server 100 to provide the reward when the first mission or the second mission is completed and the first mission completion confirmation unit 122 and the second mission completion confirmation unit 122 of the reward providing server 100 The car mission completion confirmation unit 123 confirms whether the user terminal 200 has completed the first mission and the second mission, respectively. Since the first mission is usually a mission requiring participation of the advertisements, the first mission completion confirmation unit 122 checks whether the user terminal 200 has completed the above-mentioned advertisement clicking, advertisement viewing, application installation, Check. The second mission completion confirmation unit 123 may confirm the completion of the advertisement participation as described above, for example, or check whether the 'friend sharing mission' or the 'in-app payment mission' is completed.

When the first mission completion confirmation unit 122 confirms the completion of the first mission, the rewarder 121 provides the first reward to the user terminal 200 and the second mission completion confirmation unit 123 When the completion of the second mission execution is confirmed, the second reward is provided to the user terminal 200.

As described above, in the two-step reward providing system based on user behavior analysis for preventing the cherry picker of the present invention, when the first mission and the second mission are completed, the reward providing server 100 sends the first and second rewards to the user terminal 200, Provide secondary rewards, respectively.

According to the present invention, after a user participates in an advertisement for performing a primary mission through the user terminal 200 and installs an application or subscribes or subscribes to a linked service, a certain period of time has elapsed, The user's behavior in the user terminal 200 with respect to the participating advertisement, such as whether the user continues to install the application in the mobile terminal 200, continues to use the application continuously, or continues to subscribe without leaving the service (As described above, the behavior of the user in the present invention should be understood as the behavior of the user terminal 200). Thereafter, different types of secondary missions may be provided according to the results of the user analysis, and accordingly the amount of secondary rewards may be differentiated. This means that, rather than paying all the rewards according to the ad participation at a time, it is possible to make the difference between the reward payment amount and the reward amount depending on the behavior of the user after the first reward is provided .

Therefore, according to the present invention, unlike the conventional CPI-based advertisement in which all the rewards are provided on the day immediately after the advertisement participation and the users delete applications or leave the service and become a cherry picker within a short time after the advertisement participation, With the aim of paying and more secondary rewards to be earned, the user can increase the period of maintaining interest and expectation on the advertisement and reduce the rejection of the advertisement, thereby essentially improving the efficiency of the advertisement .

In the present invention, the user behavior analysis unit 124 of the reward providing server 100 determines whether or not the user terminal 200 has completed the first mission (t 1 ) ). That is, whether or not the application installed at the time of performing the primary mission is deleted (A) from the user terminal 200, whether the application is simply installed or not used or is used for a predetermined number of times or less (B) (C) whether or not the user terminal 200 is installed and used, and whether or not only the charging service is used (C), and whether or not the charging service is used while installing and using the application The user behavior analysis unit 124 of the mobile terminal 100 may analyze the user behavior. Similarly, if the result of the advertisement participation is an affiliation of the service associated with the advertisement, the behavior of the user terminal 200 including whether or not the service is withdrawn, whether the service is used, Can be analyzed by the user behavior analysis unit 124 of FIG.

Then, the guide message transmitting unit 125 may transmit the guidance message to the user terminal 200 at a point of time when a predetermined time has elapsed from the first mission completion time t 1 . The guidance message may include different secondary mission request information according to the behavior of the user analyzed by the user behavior analysis unit 124. For example, if the application installed at the time of performing the primary mission in the user terminal 200 (A), the guide message includes contents for requesting the user to participate in the advertisement again. That is, the second mission may be the same as the first mission.

If (B) you are using the application installed at the time of the first mission simply by installing it and not using it or using it less than a predetermined number of times, can do.

(C) If the application is installed and used, but only the charge-only service is used, (C) The above-mentioned message may be sent to the friend sharing mission in which the application is requested to be shared with another friend, . ≪ / RTI > This " Friend Sharing Mission " involves sending a URL link to install an application to a friend who wants to share an application, or sending an advertisement containing a URL. Or in the case of a 'friend sharing mission' for a service associated with an advertisement, transmitting a URL link to the service to a friend or transmitting an advertisement containing the URL to a friend. In addition, the advertiser, the media server 300, or the reward providing server 100 may transmit various advertisement media provided for the advertisement effect or advertising means included in the advertisement medium to a friend to share with friends . Here, 'friend' can be understood as including another user terminal.

Such a "friend-sharing mission" can not generate any additional profit for users who do not use the billing service, so it is necessary to introduce the application or advertisement to friends in order to acquire additional customers.

If you are using the billing service while installing and using the application (D), you can request an 'in-app payment' mission to drive the user's additional in-app payments. Of course, you can (C) request an 'in-app payment' mission even if you are installing and using an application but only using a zero-cost service.

In the present invention, (A), (B), (C), and (D) are exemplified as examples of the behavior analysis of the user after completion of the first mission, but the kind of the secondary mission is limited in this way , And the behavior of the user as a criterion for determining whether the second mission is requested is not limited to this.

Therefore, according to the present invention, after completion of the first mission, a separate second mission may not be requested depending on the type of the user behavior analyzed by the user behavior analysis unit 124. [ For example, if the behavior of the user analyzed by the user behavior analysis unit 124 after the completion of the first mission shows all the beneficial behavior modes desired by the advertiser, the secondary reward can be provided without additional secondary missions.

In general, the present invention is intended to prevent a user from falling into a cherry picker, and therefore, if the advertiser is not profitable or fails to take advantageous action as determined by the advertiser, And to provide a secondary mission as a benefit for the second mission.

Such a secondary reward may be determined based on the behavior of the user analyzed by the user behavior analysis unit 124, for example, (A), (B), (C) And may, if provided, be different from the amount and type of the second reward.

For example, when a second mission requesting reinstallation of an application is requested to a user terminal 200 that deletes (A) an application installed at the time of performing the first mission, and a second reward (D) requesting a second mission of the 'in-app payment mission' to the user terminal 200 already using the billing service while installing and using the application, and when the additional in-app payment is completed, The second reward of. This is because the user who has shown the user behavior in the mode (A) may fall back to the cherry picker again after the second mission, while the user in the mode (D) can give the advertiser additional in- , And it may be reasonable to provide a secondary reward of a larger scale to a user who shows the (D) aspect in terms of customer management. However, the users who show the aspect of (C) may be users who are actively using the application or service, but not the in-app payment act, It is possible to pay a second reward of a better condition as a promotion strategy to a user who shows a mode (C) rather than a user who shows a mode (D).

After completion of the first mission, users can be classified according to the user behavior as shown above, and different secondary missions may be requested for different users, and different secondary rewards may be provided correspondingly. That is, in the present invention, targeting is performed according to the behavior of the users after completion of the first mission, and the second mission and the second reward are allocated according to the result of the targeting.

In the present invention, the guidance message transmitting unit 125 transmits a message requesting the secondary mission determined by targeting the behaviors of the users described above to the respective user terminals 200. [

In addition, in the present invention, the guidance message transmitting unit 125 of the reward providing server 100 may provide a list of advertisements or advertisements targeted for advertisement participation for the first mission or the second mission to the user terminal 200 have. In this way, the user terminal 200 can select an advertisement to participate in the list of advertisements or advertisements provided from the reward providing server 100. Also, the advertisement or advertisement list provided to the user terminal 200 for the second mission may be provided in consideration of the list of advertisements or advertisements at the first mission of the user. For example, if the user obtains the first reward after completing the first mission from the reward providing server 100 and then analyzed the user by deleting the corresponding application or leaving the service by the user behavior analysis unit 124, The server 100 determines that the advertisement of the first mission is not a real interest area of the user and the advertisement or advertisement list of the second mission is a message of a different kind from the advertisement or advertisement list participated in the first mission, To the user terminal 200 via the network. For example, an advertisement in a category different from the advertisement participating in the first mission may be provided in a list of advertisements or advertisements for the second mission. More specifically, when the first mission is performed, the user terminal 200 participates in the advertisement of the game category and receives the first reward in paying for installing the game application, but does not delete or use the application after the first mission The advertisement for the second mission may be provided in the shopping category rather than the advertisement in the game category. Of course, the types and numbers of categories that can be provided can be set in advance by the reward providing server 100.

Alternatively, if the user is actively using an application installed in the advertisement participation of the first mission and analyzed in the user behavior analyzing unit 124 frequently for in-app payment, it is judged that this kind of advertisement is a real interest area of the user And the guidance message transmitting unit 125 transmits to the user terminal 200 the advertisement or advertisement list for the second mission in the reward providing server 100, the kind of advertisement or advertisement list similar to the advertisement or advertisement list participated in the first mission . For example, when the first mission is performed, the user terminal 200 participates in the advertisement of the game category, receives the first reward in paying for installing the game application, is actively using the application after the first mission, or frequently uses the billing service , The advertisement for the second mission may also be provided in the category of the advertisement providing the advertisement of the game category or the advertisement of the category highly compatible with the game (for example, Advertisement, etc.).

When the user terminal 200 requests the second mission, the guide message transmission unit 125 may provide information on the type and amount of the second reward as a benefit of the second mission. Accordingly, the user terminal 200 may determine whether to perform the secondary mission report by reporting the information of the secondary reward.

As described above, the reward providing server 100 may be an on-line social networking service providing server or an instant messenger service providing server itself, and the above-mentioned informing message may be transmitted to an online social networking service providing server or an instant messenger service providing server Messenger, an SMS message transmitted via a separate communication server, or a simple push message.

Meanwhile, in the present invention, the first reward to be paid to the user terminal 200 after completion of the first mission and the second reward to be paid to the user terminal 200 after the completion of the second mission are individually performed at the completion of the first mission, Instead of paying at the time of completion, the 1st Reward may be awarded with the 2nd Reward upon completion of the 2nd Mission based on the completion of the 2nd Mission. In this case, an additional bonus reward can be provided in addition to the total reward of the first reward and the second reward. In this case, it is possible to reduce the problem of completing only the first mission and immediately fall to the cherry picker, allowing the user to maintain the installation of the application or subscription of the service until the completion of the second mission, During the time of completion, users can continue to use applications and services to become interested in applications and services, so that they can continue to use the applications and services continuously and voluntarily.

Hereinafter, the configuration of the reward providing server 100 of the present invention for realizing the two-step reward providing system and method based on user behavior analysis for preventing the cherry picker as described above will be described in detail with reference to FIG.

2, the reward providing server 100 according to an exemplary embodiment of the present invention may include a communication unit 110, a controller 120, an input / output unit 130, and a memory unit 140.

The communication unit 110 can transmit and receive various data and / or information to / from an external device such as the user terminal 200 or the media server 300 through a network. The communication unit 110 may include various communication modules capable of network communication.

The communication unit 110 receives a mission acceptance request, a reward provision request, and the like from the user terminal 200, and determines whether application installation / deletion of the user terminal 200, which is analysis data of the user behavior analysis unit 124, Application payment information or the like from the user terminal 200 or the media server 300 and receive advertisement contents to be exposed to the user terminal from the media server 300. [ The communication unit 110 may transmit the advertisement contents stored in the memory unit 140 to the user terminal.

The communication unit 110 can receive various status data such as mission execution, primary mission execution time t 1 , secondary mission execution time t 2 , etc. from the user terminal 200. In addition, the communication unit 110 may transmit the reward to the user terminal 200. [

The control unit 120 of the reward providing server 100 includes a reward providing unit 121 for transmitting a reward to a user terminal and a first mission completion confirmation unit 122 for confirming whether the first mission is actually completed in the user terminal 200 A second mission completion confirmation unit 123 for confirming whether the second mission is actually completed in the user terminal 200 and a user behavior analysis unit 124 for analyzing the behavior after the first mission of the user terminal 200 And a guidance message transmission unit 125 for transmitting a guidance message to the user terminal 200 about the second mission after the first mission. Of course, the above-mentioned reordering unit 121, the first mission completion confirmation unit 122, the second mission completion confirmation unit 123, the user behavior analysis unit 124, and the guidance message transmission unit 125 are separately provided Lt; / RTI > server.

The reward providing unit 121 provides the user terminal 200 with a primary reward and a secondary reward to be provided to the user terminal 200 when the reward is calculated in the reward settlement unit (not shown) And provides it to the user terminal 200.

The control unit 120 may control the overall operation of the reward providing server 100 by executing commands and / or programs. The control unit 120 may include at least one hardware module (e.g., a processor) that processes data and / or information.

The control unit 120 may request that the type of the reward included in the reward provision request of the user terminal and the amount of the first reward and the second reward be recorded in the memory unit 140. [ In addition, the controller 120 may request that the type, content, and exposure time of the advertisement exposed in the user terminal be recorded in the memory unit 140. [

The input / output unit 130 may interface with a user of the user terminal 200 or an operator of the media server 300. The user or operator can input various information to the reward providing server 100 through the input and output unit 130 and the reward providing server 100 can output various information to the operator through the input and output unit 130. [

The memory unit 140 may store instructions and / or programs, or may store data and / or information. For example, the memory unit 140 may be a storage device such as a hard disk or a flash memory. The memory unit 140 may be another storage medium not illustrated.

The memory unit 140 stores the mission acceptance message and the reward providing request received from the communication unit 110 and receives and stores the advertisement contents to be exposed to the user terminal 200. [ In addition, the memory unit 140 stores the accumulated amount of the reward (per user account), the amount of the reward used, the balance of the reward, the type of the reward, the account information of the user receiving the reward, Reward information can be received and stored. The communication unit 110 can also store various status data such as whether the user terminal 200 has performed the mission, the first mission execution time t 1 , and the second mission execution time t 2 . The memory unit 140 may store the type of the reward included in the reward provision request of the user terminal 200, the amount of the first reward, the amount of the second reward, and the like. Also, the memory unit 140 may store the type, content, exposure time, and the like of the advertisement exposed in the user terminal.

The database of the reward providing unit 121, the first mission completion confirmation unit 122, the second mission completion confirmation unit 123, the user behavior analysis unit 124, and the guidance message transmission unit 125 described above And may be implemented in the memory unit 140, the control unit 120, or a separate device.

The memory unit 140 may include a database for structuring and storing various kinds of information, and for providing search and update functions.

Hereinafter, a method for providing a two-step reward based on user behavior analysis for preventing a cherry picker according to the present invention will be schematically described with reference to FIGS. 3 to 5. FIG.

Referring to FIG. 3, a method of providing a two-step reward based on user behavior analysis for preventing a cherry picker according to the present invention includes a step S400 of transmitting a first mission to a user terminal 200 by a reward providing server 100, After the terminal 200 completes the first mission (S410), the user terminal 200 requests the reward providing server 100 to provide the first reward according to the completion of the first mission execution (S420) A step S430 of providing the first reward to the user terminal 200 after confirming completion of the first mission execution in step S430. The reward providing server 100 transmits the action of the user up to a specific point in time after completion of the first mission execution (S450), the Reward providing server 100 sends a guidance message including the content of the second mission to the user terminal 200 based on the result of the user behavior analysis After completing the second mission (S460) The reward providing server 100 requests the reward providing server 100 to provide a secondary reward according to completion of the secondary mission in operation S470, and after the reward providing server 100 confirms the completion of the secondary mission, (S480). ≪ / RTI >

4, in step S440, the reward providing server 100 analyzes the behavior of the user up to a specific point in time after completion of the first mission execution, A step S440-1 of determining a target to request a car mission and a step S440-2 of determining a type of a secondary mission to be requested to the user terminal 200 may be additionally included. By doing so, the user terminal 200 can be grouped on the basis of the analyzed behavior, and by assigning different secondary missions to each group, it is possible to request a certain secondary mission for each group to a plurality of user terminals 200 have. Therefore, according to the present invention, the user terminals 200 having analyzed the similar user behavior can receive the same second mission as the other user terminals 200 of the group, It is possible to systematically execute the advertisement by the user and to set a criterion for calculating the accurate statistical data in analyzing the result of the advertisement in the future.

5, in step S450, the reward providing server 100 sends a guidance message including a secondary mission content to the user terminal 200 based on the result of the user behavior analysis, A step S450-1 of transmitting information on a list of an advertisement or an advertisement to be participated by the user terminal 200 to the user terminal 200 and a step of selecting an advertisement to participate in the second mission (S450-2) allowing the terminal (200) to make a selection. Secondary missions are intended to prevent users who are likely to fall into the cherry picker from performing second missions and fall into the cherry picker, so a list of ads or advertisements that can be engaged for the second mission It is possible to expect more active and voluntary participation of the advertisement than when the first mission is performed by providing the user to the user terminal 200 and allowing the user terminal 200 to select and participate in the advertisement desired by the user terminal 200. In this way, .

The steps of a method or algorithm described in connection with the embodiments of the invention may be embodied directly in hardware, software modules, or a combination of the two, executed by a processor. The software modules may be stored in any form of computer readable storage medium such as a random access memory (RAM), read-only memory (ROM), EPROM, EEPROM, flash memory, registers, hard disk, removable disk, CD- Or may reside on a recording medium. An exemplary recording medium is coupled to a processor, which is capable of reading information from, and writing information to, the recording medium. Alternatively, the recording medium may be integral with the processor. The processor and the recording medium may reside in an application specific integrated circuit (ASIC). The ASIC may reside within the user terminal. Alternatively, the processor and the recording medium may reside as discrete components in a user terminal.

While the embodiments of the present invention have been described with reference to the accompanying drawings, it is to be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

Also, it is needless to say that embodiments that selectively combine the components and steps of the server or method of the present invention described above are also within the scope of the present invention.

100: Reward delivery server
200: User terminal
300: Media server

Claims (18)

A method for providing a two-step reward based on user behavior analysis for preventing a cherry picker performed by a reward providing server,
(1) transmitting a primary mission to a user terminal,
A step (2) of confirming whether or not the first mission of the user terminal is completed,
A step (3) of providing a first reward to the user terminal when the completion of the primary mission is confirmed,
(4) analyzing a behavior of the user terminal until a predetermined period elapses after the first mission execution time,
(5) transmitting a guidance message including a secondary mission content to the user terminal according to the analyzed behavior,
(6) confirming whether or not the second mission of the user terminal is completed, and
(7) providing a second reward to the user terminal when the completion of the second mission is confirmed. The method of claim 1, wherein the second reward is provided to the user terminal. The method according to claim 1,
The step (4)
(8) of determining, by targeting the user terminal (200) to which the reward providing server will request the secondary mission, based on the behavior analyzed in the step (4)
Further comprising a step (9) of determining (9), based on the behavior analyzed in step (4), the kind of the secondary mission to be requested to the user terminal (200) How to provide a second level reward. 3. The method of claim 2,
In the step (9)
The second mission is determined to re-install the application or request the re-entry of the service to the user terminal that has deleted the installed application or leaves the joined service as a result of the first mission execution,
As a result of the execution of the primary mission, it is determined in the second mission to request the use of the application or the use of the service to a user terminal that does not use the installed application, uses it less than a predetermined number of times, or does not use the subscribed service Wherein the cherry picker is selected from the group consisting of: 3. The method of claim 2,
In the step (9)
As a result of performing the primary mission, a message requesting the installation of the application or the service subscription to another user terminal is transmitted to the user terminal using the installed application or using the subscription service but using only the no-charging service Wherein the request is determined as a second mission. 2. The method according to claim 1, wherein the request is a second mission. 3. The method of claim 2,
In the step (9)
The second mission is to request the user terminal using the installed application or using the subscription service as a result of the performance of the primary mission to settle the additional charging service to the user terminal using the charging service, Based on user behavior analysis to prevent cherry pickers. 3. The method of claim 2,
Wherein the second mission is grouped into a plurality of groups and the second mission is determined for each group. The method of claim 1, wherein the second mission is based on user behavior analysis to prevent cherry pickers. The method according to claim 1,
The step (5) includes the steps of: (10) providing a list of advertisements or advertisements to be engaged for the second mission to the user terminal; and (10) selecting the advertisement to participate in the list Wherein the step (11) further comprises a step (11) for preventing cherry pickers. 8. The method of claim 7,
Wherein the advertisement is not included in the list of advertisements or advertisements in which the user terminal has already participated in the first mission. The method according to claim 1,
Wherein the reward providing server allows the user terminal to select a condition that the first and second rewards are simultaneously paid after completion of the second mission execution, and when the condition is selected, the first reward and the second reward And providing an additional bonus reward at the time of awarding the reward. A communication unit for transmitting the first mission to the user terminal,
A first mission completion confirmation unit for confirming completion of the first mission execution of the user terminal,
A reward provider for providing a first reward to the user terminal when the completion of the first mission is confirmed,
A user behavior analysis unit for analyzing a behavior of the user terminal up to a time point after a predetermined period of time has elapsed since the first mission execution time of the user terminal,
A guidance message transmission unit for transmitting a guidance message including a secondary mission content to the user terminal according to the behavior analyzed by the user behavior analysis unit,
And a secondary mission completion confirmation unit for confirming whether the secondary mission of the user terminal has been completed,
Wherein the reward providing unit provides a second reward to the user terminal when the completion of the second mission is confirmed, wherein the reward providing unit provides the second reward to the user terminal. 11. The method of claim 10,
Determines a type of a secondary mission to be requested to the user terminal based on the analyzed behavior, and determines a type of a secondary mission to be requested to the user terminal based on the analyzed behavior, based on the behavior analyzed by the user behavior analysis unit Based on user behavior analysis to prevent cherry pickers. 11. The method of claim 10,
It is determined that the second mission is to request the re-installation of the application or the re-entry of the service to the user terminal that deletes the installed application or uses the installed application less than the predetermined number of times as a result of the primary mission execution,
Wherein the second mission is determined to request the use of the application or the use of the service to the user terminal that does not use the installed application or does not use the installed service as a result of performing the primary mission A two stage reward server based on user behavior analysis. 11. The method of claim 10,
As a result of performing the primary mission, a message requesting the installation of the application or the service subscription to another user terminal is transmitted to the user terminal using the installed application or using the subscription service but using only the no-charging service Wherein the second mission is determined to be a request for a cherry picker. 11. The method of claim 10,
The second mission is to request the user terminal using the installed application or using the subscription service as a result of the performance of the primary mission to settle the additional charging service to the user terminal using the charging service, Level reward server based on user behavior analysis for preventing cherry pickers. 12. The method of claim 11,
Wherein the second mission is grouped into a plurality of groups, and the second mission is determined for each group, based on user behavior analysis for preventing cherry pickers. 11. The method of claim 10,
The guidance message transmission unit is configured to provide a list of advertisements or advertisements to be engaged for the second mission to the user terminal,
Wherein the advertisement is selected from a list of the advertisements or advertisements for the second mission to be selected by the user terminal. 17. The method of claim 16,
Wherein the advertisement is not included in the list of the advertisement or the advertisement in the first mission, and the advertisement is not included in the list of the advertisement or advertisement. 11. The method of claim 10,
Wherein the reward providing server allows the user terminal to select a condition that the first and second rewards are simultaneously paid after completion of the second mission execution, and when the condition is selected, the first reward and the second reward And providing additional bonus rewards at the time of awarding the rewards.
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KR102333280B1 (en) * 2021-07-05 2021-12-01 재단법인 산림힐링재단 Behavioral Addiction Prevention Learning Smart Device and Its Providing Method
KR102479751B1 (en) 2022-07-22 2022-12-22 주식회사 텐핑 Differential reward system for each sellers of online shopping mall, and method for the same

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KR102127367B1 (en) * 2019-01-22 2020-06-26 이준성 Game based event management system for improving marketing effect
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