KR101729013B1 - Multimedia contents service system and method linking purchase - Google Patents

Abstract

The present invention relates to a multimedia contents service system and a multimedia contents service method in which a user reproduces multimedia contents through a first device and simultaneously purchases products related to the multimedia contents to be reproduced through a second device Collects at least one additional service data including related information of each multimedia content and product information that can be purchased in connection with the information, combines the at least one additional service data with the corresponding multimedia content data to form multimedia service data , Providing multimedia service data to a user in response to a user request, the multimedia content being provided to a first device, the additional service data being provided to a second device, Upon receiving the purchase request for the embedded product, it performs a purchasing process corresponding to the purchase request.

Description

Technical Field [0001] The present invention relates to a multimedia contents service system and a multimedia contents service system,

The present invention relates to a multimedia content service system and method, and more particularly, to a system and method for multimedia contents service, in which multimedia contents are reproduced through a first device, relevant information of multimedia contents is reproduced through a second device, And more particularly, to a multimedia content service system and method in which purchase is linked.

2. Description of the Related Art [0002] Recently, a smart phone that has a high-performance processor such as a PC and a large-capacity memory and allows a user to freely install and use an application is rapidly spreading.

A smart phone is an intelligent terminal that integrates data communication functions such as schedule management, fax transmission, and Internet access to a mobile phone function. It can directly access the Internet using a wireless Internet, and can access various ways using various browsing programs The ability to create customized applications for users by supporting open platforms, the ability to implement a variety of applications and implement appropriate interfaces for them, and the ability to share applications between smartphones with the same operating system (OS) The mobile phone market is rapidly eroding due to the advantages that conventional mobile phones have not had.

In accordance with the spread of such smart phones, OMP (Open Market Place) which can freely deal with contents such as various applications, digital magazines and electronic newspapers which can be executed or played on smart phones is being activated, Attempts have been made to produce and sell content that has the necessary functions or has applied various ideas.

Meanwhile, the IPTV service is an interactive television service that provides VOD or real-time broadcasting using a broadband Internet network. It can display only programs that viewers want to watch at a convenient time, and can link various supplementary services using the Internet .

However, the existing IPTV service provides video contents and broadcasting with a television receiver in cooperation with an IPTV service server through a set-top box, and all services are provided to the user through a television receiver.

For example, when the user desires to search for information related to a broadcast program being watched, the broadcast program being viewed is stopped and then an information search menu is selected or used, or a search screen is superimposed on the broadcast screen, Which disturbed the viewer, resulting in inconvenience to the user.

In addition, various supplementary services related to broadcasting are proposed, but this is separately performed from broadcasting, and the range of services that can be provided is limited.

The present invention has been proposed in order to further improve user convenience in a multimedia content service. The present invention provides a method and system for reproducing multimedia content through a first device, a user of the multimedia content, And to provide a multimedia contents service system and a method in which product purchases are made so that related products can be purchased.

According to an aspect of the present invention, there is provided an information processing apparatus including: means for storing multimedia service data including at least one additional service data including multimedia content data and related information of multimedia contents and purchaseable merchandise information associated therewith; A multimedia service providing device for transmitting multimedia service data in response to a request and processing a purchase request for a purchaseable product; And

The multimedia service providing apparatus transmits the service request to the multimedia service providing apparatus, receives the multimedia service data provided from the multimedia service providing apparatus in response to the service request, extracts the multimedia contents data and the additional service data, And a relay control unit for receiving the service data from the second device after receiving the service data from the second device and receiving the purchase request from the second device.

A multimedia content service system according to the present invention includes: a first device for reproducing multimedia content data transmitted through a relay control device and outputting the multimedia content data; And a second device for outputting the additional service data transferred through the relay control device to a user and receiving a purchase request for a purchaseable product included in the additional service data from the user.

In the multimedia contents service system according to the present invention, the relay control device may be implemented in any one of a PC, a set-top box, and a sling box.

In addition, the present invention provides, as another constituent means for solving the problems, a method of storing multimedia service data including one or more additional service data including multimedia content data, related information of multimedia contents, A storage unit; A content service unit for searching and providing multimedia service data according to a service request; And a sales service unit for processing a purchase procedure for product information from the supplementary service data included in the multimedia service data provided through the content service unit.

The apparatus for providing multimedia services according to the present invention may further include a contents registering unit for collecting and storing a plurality of multimedia contents.

An apparatus for providing multimedia services according to the present invention collects one or more additional service data including related information of each multimedia content and merchandise information that can be purchased in association with the multimedia contents, And an additional service information registration unit for storing the additional service information registration unit.

In the multimedia service providing apparatus according to the present invention, the multimedia contents include at least one of music, moving pictures, photographs, video on demand, games, electronic books, and real time broadcasting.

In the multimedia service providing apparatus according to the present invention, the available product information includes at least one of a sound source included in the multimedia contents, a travel product for a place related to the multimedia contents, an actor, a singer, a writer, Related other multimedia contents, and props used in multimedia contents.

The apparatus for providing multimedia services according to the present invention comprises: a first device communication unit for transmitting multimedia content data from a multimedia service data retrieved by communicating with a first device to a first device; And a second device interlocking unit communicating with the second device to transmit at least one additional service data to the second device among the retrieved multimedia service data and receiving a purchase request for product information included in the additional service data .

According to another aspect of the present invention, there is provided a communication system including a communication unit for transmitting / receiving data to / from a multimedia service providing apparatus through a communication network; A first device interlocking unit for exchanging data and control signals with the first device; A second device interlocking unit for exchanging data and control signals with the second device; And transmitting the service request for the specific multimedia content to the multimedia service providing apparatus according to the user input signal and receiving the multimedia service data from the multimedia service providing apparatus corresponding to the service request, And provides the multimedia contents extracted through the first and second device interworking units to the first device and the additional service data to the second device And a control unit for providing the relay control unit.

The relay control apparatus according to the present invention may further include a storage unit for storing the received multimedia service data.

The relay control apparatus according to the present invention may further include an input unit for generating a user input signal in response to a user operation.

In the relay control apparatus according to the present invention, the first device interlocking unit or the second device interlocking unit may receive the user input signal from the first device or the second device, respectively, and provide the user input signal to the control unit.

In the relay control apparatus according to the present invention, when the control unit receives the purchase request for the goods included in the additional service data from the second device through the second device interworking unit, the control unit transmits the purchase request to the multimedia service providing apparatus, And provides the processing result to the second device.

In the relay control apparatus according to the present invention, the first device may include at least one of a television, a projector, an audio system, a PC, a portable multimedia player (PMP), and a digital broadcast receiver capable of reproducing multimedia contents .

In the relay control device according to the present invention, the second device may include at least one of a PC, a notebook computer, a mobile phone, a smart phone, a tablet PC, a PDA (Personal Digital Assistant), and a PMP (Portable Multimedia Player).

According to another aspect of the present invention, there is provided an information processing apparatus including an input unit for generating a user input signal according to a user operation; A communication unit for transmitting and receiving data; A second device interlocking unit for exchanging data and control signals with the second device so as to be able to interlock with the second device; An output unit for outputting a playback result of the multimedia content; And one or more additional service data including multimedia content data, information related to the multimedia contents, and product information that can be purchased in connection with the multimedia content data, from the stored multimedia service data, reproduces the multimedia content data, A control unit for providing the additional service data to the second device through the second device interworking unit and receiving a purchase request for the goods included in the additional service data from the second device and delivering the purchase request to the multimedia service providing apparatus; And a storage unit for storing the multimedia service data.

In the first device according to the present invention, the control unit may receive the multimedia service data from the multimedia service providing apparatus and store the multimedia service data.

According to another aspect of the present invention, there is provided an information processing apparatus including an input unit for generating a user input signal according to a user operation; A communication unit for transmitting and receiving data; A first device interlocking unit for exchanging data and control signals with the first device so as to be able to interlock with the first device; An output unit for outputting an operation result of the second device; Extracts at least one additional service data including multimedia content data, related information of multimedia contents and product information that can be purchased in connection with the multimedia contents data from previously stored multimedia service data according to a user input signal, And provides the at least one additional service data to the user through the output unit. Then, when a purchase request for the goods included in the additional service data occurs, the control unit delivers the purchase request to the multimedia service providing apparatus ; And a storage unit for storing the multimedia service data.

In the second device according to the present invention, the control unit may receive and store the multimedia service data from the multimedia service providing apparatus.

According to another aspect of the present invention, there is provided an information processing method comprising the steps of: collecting at least one additional service data including related information of each multimedia content and merchandise information that can be purchased in connection therewith; Storing multimedia service data including at least one additional service data and multimedia content data; Providing multimedia service data to a user according to a service request; Receiving a purchase request for a product included in the additional service data; And performing a purchasing procedure for the goods in response to the purchase request.

In the multimedia content service method according to the present invention, the step of providing multimedia service data may include providing multimedia content data to a first device and providing at least one additional service data to a second device among multimedia service data, do.

In the multimedia contents service method according to the present invention, the multimedia contents may include at least one of music, moving pictures, photographs, video on demand, games, electronic books, and real time broadcasting.

In the multimedia contents service method according to the present invention, the available product information includes at least one of a sound source included in the multimedia contents, a travel product for a place related to the multimedia contents, an actor related to the multimedia contents, Other multimedia contents, and props used in multimedia contents.

In the multimedia content service method according to the present invention, the step of performing the purchase procedure may include at least one of user authentication, purchase history confirmation, payment for purchase of goods, and delivery information confirmation.

According to another aspect of the present invention, there is provided a method of transmitting multimedia content, the method comprising: transmitting a service request for a specific multimedia content according to a user input signal; Receiving multimedia service data for the requested multimedia content; Extracting multimedia content data from the received multimedia service data, the multimedia content data including at least one additional service data including related information of the multimedia content and purchaseable merchandise information associated with the multimedia service data; Transmitting the extracted multimedia content data to the first device and playing the multimedia content data; Providing the extracted additional service data to a second device; Receiving a purchase request for a product included in the supplementary service data from the second device; And transmitting the purchase request to the multimedia service apparatus, receiving the processing result, and providing the result to the second device.

The present invention provides a multimedia service in which not only multimedia contents but also related information and product information that can be purchased in connection with the multimedia contents are provided together so that the user can enjoy related information of the multimedia contents currently being played, There is an excellent effect that can be confirmed and purchased.

In addition, while the multimedia content is being reproduced through the first device, the second device provides the information related to the multimedia content and the merchandise information associated therewith, so that the relatedness of the multimedia content can be prevented without interfering with the viewing of the multimedia content. The information can be confirmed and the related product can be purchased.

In addition, according to the present invention, information related to multimedia contents and product information associated with the multimedia contents are collected in advance and are provided together with multimedia contents, so that a user can easily obtain information related to multimedia contents and information There is an excellent effect that the product information can be confirmed.

1 is a block diagram illustrating a multimedia content service system associated with a purchase of goods according to a first embodiment of the present invention.
2 is a block diagram illustrating a configuration of a multimedia service providing apparatus according to a first embodiment of the present invention.
3 is a block diagram showing the configuration of a relay control apparatus according to the first embodiment of the present invention.
4 is a message flow diagram illustrating a multimedia content service method associated with purchase of goods according to the first embodiment of the present invention.
5 is a block diagram illustrating a multimedia contents service system associated with purchase of goods according to a second embodiment of the present invention.
6 is a block diagram illustrating a configuration of a multimedia service providing apparatus according to a second embodiment of the present invention.
FIG. 7 is a message flow diagram illustrating a multimedia content service method associated with purchase of goods according to a second embodiment of the present invention.
FIG. 8 is a block diagram illustrating a multimedia contents service system associated with purchase of goods according to a third embodiment of the present invention.
9 is a block diagram showing a configuration of a first device according to a third embodiment of the present invention.
FIG. 10 is a message flow diagram illustrating a multimedia content service method associated with purchase of goods according to a third embodiment of the present invention.
11 is a message flow diagram illustrating a multimedia content service system associated with purchase of goods according to a fourth embodiment of the present invention.
12 is a block diagram showing a configuration of a second device according to the fourth embodiment of the present invention.
FIG. 13 is a message flow diagram illustrating a multimedia content service method associated with purchase of goods according to a fourth embodiment of the present invention.
FIG. 14 and FIG. 15 illustrate service screens provided through a first device and a second device that are operated in accordance with the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

1 is a block diagram illustrating a multimedia contents service system associated with purchase of goods according to a first embodiment of the present invention.

Referring to FIG. 1, a multimedia contents service system according to a first embodiment of the present invention includes a multimedia service providing apparatus 100 connected via a communication network 500, a relay control apparatus 200, a first device 300), and a second device (400).

More specifically, the multimedia service providing apparatus 100 includes a plurality of multimedia content data, related information of each multimedia content, and purchaseable merchandise information associated therewith The multimedia service data including one or more additional service data for searching for and providing corresponding multimedia service data according to the service request. In addition, the user receives a purchase request for a commodity that can be purchased from among the data included in the provided supplementary service data, and performs the purchase procedure.

Here, the multimedia contents may include at least one of music, moving pictures, photographs, video on demand, games, electronic books, and real time broadcasting.

The related information of the multimedia contents may include, for example, one or more of an actor, a director, a musician, a background music, a theme song, a background photographing place, a props or accessories such as furniture or accessories related to multimedia contents.

In addition, the available product information includes, for example, a sound source included in the multimedia contents, a travel product for a place related to the multimedia contents, other multimedia contents related to one of the actors, singers, And may include one or more of the props used in the multimedia contents.

Such purchasable product information can be obtained by searching for product information that is sold on-line and off-line.

The multimedia service providing apparatus 100 may be implemented as one server or may be distributed to a plurality of servers.

In addition, the multimedia service providing apparatus 100 may be applied to various broadcasting service apparatuses capable of bidirectional communication such as an apparatus for servicing multimedia contents, for example, an IPTV service apparatus, a cable TV service apparatus, and the like.

The relay control apparatus 200 is provided for relaying between the multimedia service providing apparatus 100 and the first and second devices 300 and 400. The relay control apparatus 200 transmits a service request for the user's specific multimedia contents to the multimedia service providing apparatus 100 And receives multimedia service data provided by the multimedia service providing apparatus 100 in response to the received multimedia service data, and stores multimedia content data, related information of the multimedia content, and purchaseable merchandise information linked thereto in the received multimedia service data And extracts one or more additional service data to be transmitted. The extracted multimedia content data is transferred to the first device 300, and the additional service data is transferred to the second device 400. In addition, the second device 400 receives the purchase request for the product included in the additional service data, transfers the purchase request to the multimedia service providing apparatus 100, receives the processing result, and transmits the result to the second device 400 . The relay control device 200 may be implemented as an independent device, or may be provided in a set-top box, a sling box, or a PC connected to the first device 300.

The first device 300 is an apparatus for reproducing multimedia contents such as music, video, moving picture, etc., and reproduces and outputs the multimedia contents data transmitted from the relay control apparatus 200. The first device 300 includes, for example, a television, a projector, an audio system, a PC, a portable multimedia player (PMP), and a digital broadcasting receiver. In addition, .

The second device 400 receives one or more additional service data from the relay control device 200 and outputs the received additional service data to the user. The second device 400 receives the user's purchase request for the product included in the output additional service data, 200). The relay control device 200 receives the processing result of the purchase request and provides the processing result to the user. The second device 400 may include, for example, a PC, a notebook computer, a mobile phone, a smart phone, a tablet PC, a PDA, and a PMP, and may include all information processing devices that are currently developed, .

The user can view the information related to the multimedia contents and the merchandise information associated with the multimedia content through the second device 400 while listening to the te media content through the first device 300, .

1, the communication network 500 is for transmitting data between the multimedia service providing apparatus 100 and the relay control apparatus 200. For example, the communication network 500 may be configured to transmit and receive large- An IP network providing data service without a break, an All IP network, a Wibro (Wireless Broadband) network, and a Wi-Fi network including a Wi-Fi network, ), A WPAN, a wired communication network, a mobile communication network, a HSDPA (High Speed Downlink Packet Access) network, and a satellite communication network, and further includes a next generation communication network to be developed in the future can do.

2 is a block diagram of a multimedia service providing apparatus 100 in a multimedia contents service system associated with a purchase of goods according to the first embodiment of the present invention.

2, the multimedia service providing apparatus 100 according to the first embodiment of the present invention includes a storage unit 110, a content service unit 120, a sales service unit 130, a content registration unit 140 And an additional service information registration unit 150. [

The storage unit 110 is a means for storing data and programs necessary for the operation of the multimedia service providing apparatus 100. In particular, the storage unit 110 stores a plurality of multimedia service data. The multimedia service data includes multimedia content data, And one or more additional service data including information related to the multimedia contents and merchandise information that is associated with the multimedia contents. In particular, the at least one additional service data is stored as metadata of the corresponding multimedia content.

The storage unit 110 may be a random access memory (RAM), a read only memory (ROM), a hard disk drive (HDD), a flash memory, a CD- Which has a broad meaning. The multimedia content data and the supplementary service data stored in the storage unit 110 may be collected through the content registration unit 140 and the supplementary service information registration unit 150, respectively.

Upon receiving the service request for the user's specific multimedia content from the relay control apparatus 200, the content service unit 120 retrieves the multimedia service data corresponding to the requested multimedia content and transmits the retrieved multimedia service data to the relay control apparatus 200.

The sales service unit 130 executes a purchase procedure for the commodities that can be purchased included in the multimedia service data provided by the content service unit 120. [ Here, the purchasing procedure means an electronic commerce procedure, and includes at least one of user authentication, purchase history confirmation, purchase cost payment for goods, and delivery information confirmation.

The content registration unit 140 collects a plurality of multimedia content data to be serviced and stores the collected data in the storage unit 110. The collection of the multimedia content data may be received from a content provider through a communication network or received through a manager.

The supplementary service information registration unit 140 collects information related to the multimedia contents and product information associated with the respective multimedia contents and stores the collected information as metadata of the corresponding multimedia contents.

3 is a block diagram illustrating a configuration of a relay control apparatus 200 in a multimedia contents service system according to a first embodiment of the present invention.

3, the relay control apparatus 200 includes a communication unit 210, a first device interlock unit 220, a second device interlock unit 230, a control unit 240, a storage unit 250 And an input unit 260. The input unit 260 may include an input unit (not shown).

The communication unit 210 transmits and receives data through the communication network 500. In particular, multimedia service request / supplementary service request / multimedia service data is transmitted and received between the multimedia service providing apparatus 100 and the relay control apparatus 200.

The first device interlocking unit 220 is connected to the first device 300 and exchanges data and control signals. In particular, the first device interlock unit 220 transmits the multimedia content data to the first device 300. The first device interlocking unit 220 may be connected through various connection means such as wire communication, wireless communication, or power line communication.

The second device interlocking unit 230 is connected to the second device 400 and exchanges data and control signals with the second device 400. In particular, the second device interlock unit 230 includes information related to the multimedia contents, To the second device 400 and receives a purchase request from the second device 400. The second device interlocking unit 230 may be connected to the second device 400 through various connection means such as wired communication, wireless communication, or power line communication, as with the first device interlocking unit 220.

In addition, the first and second device interaction units 220 and 230 receive user input signals from the first and second devices 300 and 400, and transmit the user input signals to the control unit 240. In particular, the second device interlocking unit 230 controls the first device 300 from the second device 400 or receives a user input signal for a purchase request.

The control unit 240 requests the multimedia service providing apparatus 100 to provide a multimedia service according to a user input signal transmitted from the input unit 260 or the first device linking unit 220 or the second device linking unit 230, When multimedia service data is received through the communication unit 210, additional service data including multimedia content data, information related to the multimedia content, and purchaseable product information linked to the multimedia content data is extracted from the received multimedia service data And controls the first and second device linking units 220 and 230 to provide the multimedia content data to the first device 300 and the additional service data to the second device 400.

The control unit 240 receives the user's purchase request signal from the second device 400 through the second device interlock unit 230 and delivers the signal to the multimedia service providing apparatus 100, And receives the processing result from the apparatus 100 and transfers the processing result to the second device 400.

The storage unit 250 may store data and programs necessary for operation of the relay control device 200, and may store multimedia service data transmitted from the multimedia service providing apparatus 100 in particular. Here, the storage unit 250 may be a storage such as a RAM (Read Only Memory), a ROM (Read Only Memory), a hard disk (HDD), a flash memory, a CD- Which has a broad meaning.

Finally, the input unit 260 is a means for generating a user input signal according to a user operation. The user inputs a user request such as a multimedia service request, a multimedia content playback control, an additional service request, can do.

4 is a message flow diagram illustrating a multimedia content service method associated with purchase of goods according to the first embodiment of the present invention.

Referring to FIG. 4, the multimedia service providing apparatus 100 collects supplementary service data including information related to a plurality of multimedia contents and purchaseable product information associated therewith (S105).

Then, multimedia service data including the collected supplementary service data and multimedia content data is stored for each multimedia content (S110). In particular, the at least one additional service data may be stored as metadata of the corresponding multimedia content, and each multimedia content may include a plurality of metadata.

Meanwhile, a user can input a service request for a specific multimedia content through the relay control apparatus 200, the first device 300, or the second device 400.

When the user input signal requesting the multimedia service is input from the input unit 260 or the first device 300 or the second device 400, the relay control apparatus 200 transmits the user input signal to the multimedia service providing apparatus 100 And transmits a service request for the multimedia contents (S115).

Upon receiving the service request, the multimedia service providing apparatus 100 searches multimedia service data corresponding to the requested multimedia content from the stored multimedia service data, and transmits the retrieved multimedia service data to the relay control apparatus 200 (S120).

When the multimedia service data is received after the service request, the relay control device 200 receives one or more additional service data including multimedia content data, related information of multimedia contents, (S125).

The multimedia content data extracted by the relay control device 200 is transmitted to the first device 300 at step S130 and the first device 300 reproduces the multimedia content data at step S135.

At the same time, the relay control device 200 transmits the extracted additional service data to the second device 400 (S140). The second device 400 outputs the received additional service data to the user (S145).

Accordingly, the user can immediately check the information related to the multimedia contents and the available product information through the second device 400 while enjoying the multimedia contents through the first device 300.

Then, the user can input a purchase request for a specific product through the second device 400. [ After the second device 400 outputs the additional service data, if the purchase request of the user for the specific product is input (S150), the second device 400 delivers the purchase request of the user to the relay control device 200 (S155).

The relay control device 200 delivers the received purchase request of the user to the multimedia service providing apparatus 100 (S160).

The multimedia service providing apparatus 100 processes the purchase procedure for the specific product according to the purchase request of the user transmitted through the relay control apparatus 200 at step S165. The purchase procedure includes at least one of user authentication, purchase history confirmation, purchase cost payment for goods, and delivery information confirmation, which can be performed by the multimedia service providing apparatus 100 alone or in cooperation with other charging or payment apparatuses have.

In the multimedia contents service system described above, the multimedia service providing apparatus 100 and the relay control apparatus 200 may be integrated into one device, and the relay control apparatus 200 may be implemented by the first device 300 or The multimedia service providing apparatus 100 and the relay control apparatus 200 may be integrated with any one of the first device 300 or the second device 400 and the first device 300 or the second device 400, Or may be integrated into one device.

Each of these other embodiments will be described below.

5 is a block diagram illustrating a multimedia contents service system associated with a community service according to a second embodiment of the present invention.

Referring to FIG. 5, in a second embodiment of the present invention, a multimedia content service system includes a multimedia service providing apparatus 100 'connected via a communication network 500, a first device 300 and a second device 400).

The multimedia service providing apparatus 100 'is formed by integrating the multimedia service providing apparatus 100 and the relay control apparatus 200 described in the first embodiment of the present invention. The multimedia service providing apparatus 100' One or more additional service data including information and purchaseable product information associated therewith may be provided directly to the first device 300 and the second device 400 through the communication network 500 and may be provided from the second device 400 Receives the purchase request for the goods included in the service data, and processes the purchase procedure.

In addition, the operations of the first device 300 and the second device 400 are almost the same as those in the first embodiment described above.

Therefore, the multimedia service providing apparatus 100 'will be mainly described below.

6 is a block diagram showing a configuration of an apparatus 100 'for providing a multimedia service according to a second embodiment of the present invention.

6, an apparatus 100 'for providing a multimedia service according to a second embodiment of the present invention includes a storage unit 110, a content service unit 120, a sales service unit 130, 140, an additional service information registration unit 150, a first device communication unit 160, and a second device communication unit 170.

Among them, the storage unit 110 is a means for storing data and programs necessary for the operation of the multimedia service providing apparatus 100 ', and in particular, stores a plurality of multimedia service data to be serviced. The multimedia service data includes at least one additional service data including multimedia content data, related information of the corresponding multimedia content, and purchaseable merchandise information associated therewith. The supplementary service data may be stored as metadata of the corresponding multimedia content.

As described above, the storage unit 110 may include a random access memory (RAM), a read only memory (ROM), a hard disk drive (HDD), a flash memory, a CD- (Network attached storage).

The content service unit 120 receives a service request for a specific multimedia content from the first device 300 or the second device 400 and searches the storage unit 110 for multimedia service data corresponding to the requested multimedia content The multimedia content data is transmitted from the retrieved multimedia service data through the first device communication unit 160 and the additional service data is transmitted through the second device communication unit 170.

The sales service unit 130 processes a purchase procedure for purchaseable product information included in the multimedia service data served by the content service unit 120. In particular, the sales service unit 130 performs the purchase procedure according to the purchase request of the user transmitted through the second device communication unit 170.

The content registration unit 140 collects a plurality of multimedia content data to be serviced and stores the collected data in the storage unit 110. The collection of the multimedia content data may be received from a content provider through a communication network or received through a manager.

The first device communication unit 150 communicates with the first device 300 through the communication network 500 to transmit the multimedia content data from the multimedia service data to the first device 300. Here, the transmission of the multimedia contents data may be performed by, for example, a streaming method.

The second device communication unit 160 communicates with the second device 400 through the communication network 500 to transmit the additional service data from the multimedia service data to the second device 400, The service providing unit 130 receives the purchase request of the user for the product information included in the additional service data, and provides the received purchase request to the sales service unit 130. In addition, the second device communication unit 160 may further transmit the result of the purchasing procedure performed by the sales service unit 130 to the second device 400.

7 is a message flow diagram illustrating a service method in a multimedia content service system according to a second embodiment of the present invention including the multimedia service providing apparatus 100 'configured as described above.

Referring to FIG. 7, in the multimedia contents service system according to the second embodiment of the present invention, the multimedia service providing apparatus 100 'includes information related to a plurality of multimedia contents, Additional service data is collected (S205).

Then, multimedia service data including the collected supplementary service data and multimedia content data is stored for each multimedia content (S210). In particular, the at least one additional service data is stored as metadata of the corresponding multimedia content. At this time, each multimedia content may include a plurality of metadata.

Meanwhile, the user can input a service request for specific multimedia contents through the first device 300 or the second device 400. [

The first device 300 or the second device 400 receiving the service request transmits the service request for the specific multimedia contents to the multimedia service providing apparatus 100 '(S215, S220).

The multimedia service providing apparatus 100 'receiving the service request from the first device 300 or the second device 400 retrieves the multimedia service data corresponding to the requested multimedia content from among the previously stored multimedia service data The multimedia content data from the retrieved multimedia service data is transmitted to the first device 300 at step S225 and the supplementary service data including the related information of the multimedia content and the purchasable product information linked to the multimedia content is transmitted to the second device 400, (S235). To this end, the multimedia service providing apparatus 100 'may further extract multimedia content data and supplementary service data from the retrieved multimedia service data.

The first device 300 reproduces the multimedia content data transmitted from the multimedia service providing apparatus 100 'and outputs the same to the user at step S230. The second device 400 transmits the multimedia content data to the multimedia service providing apparatus 100' To the user (S240).

Accordingly, the user can instantly check the related information of the multimedia contents and the commodity information that can be purchased through the second device 400 while enjoying the multimedia contents through the first device 300.

If the user wants to purchase specific product information, the second device 400 inputs a purchase request to the second device 400 (S245). The second device 400 transmits the purchase request of the input user to the multimedia service providing apparatus 100 ' (S245).

The multimedia service providing apparatus 100 'processes the purchase procedure according to the purchase request of the user (S250).

Accordingly, the multimedia contents service and the goods purchase service linked to the multimedia contents can be performed at the same time.

Next, FIG. 8 is a block diagram illustrating a multimedia contents service system associated with purchase of goods according to a third embodiment of the present invention. The third embodiment is a case where the function of the relay control device 200 is included in the first device 300.

Referring to FIG. 8, the multimedia contents service system associated with the purchase of goods according to the third embodiment of the present invention includes a multimedia service providing apparatus 100, a first device 300 'and a second device 400 .

Here, the multimedia service providing apparatus 100 stores multimedia service data composed of one or more additional service data including multimedia content data, related information of the corresponding multimedia content and purchaseable product information linked thereto, 300 ', and provides the retrieved multimedia service data to the first device 300'. In addition, the multimedia service providing apparatus 100 receives a purchase request of the user through the first device 300 and performs a corresponding purchase procedure while the multimedia contents are being provided.

The first device 300 'is an integrated device of the relay control device 200 and the first device 300 described in the first embodiment. The first device 300' is a device for providing multimedia service to the multimedia service providing apparatus 100 according to a user input signal. And if the corresponding multimedia service data is received, extracts at least one additional service data including multimedia content data, related information of the corresponding multimedia content, and purchaseable product information linked to the multimedia content data. Then, the multimedia content data is reproduced and output, and the additional service data is transmitted to the second device 400. In addition, while the multimedia contents are being reproduced, the second device 400 receives the purchase request for the merchandise information included in the additional service data, and transmits the purchase request to the multimedia service providing apparatus 100.

The second device 400 receives one or more additional service data including related information of multimedia contents and product information that can be purchased through the first device 300 and outputs the received service data to a user. The user's purchase request for the product information included in the additional service data is received and transmitted to the multimedia service providing apparatus 100 through the first device 30.

Here, the operations of the multimedia service providing apparatus 100 and the second device 400 are similar to those in the first embodiment, and therefore, the first device 300 'will be described below.

FIG. 9 is a block diagram showing a configuration of a first device 300 'according to the third embodiment of the present invention. The first device 300 'is a combination of the first device 300 and the relay control device 200 described in the first embodiment of the present invention.

9, the first device 300 'includes an input unit 310, a communication unit 320, a second device interlock unit 330, an output unit 340, a control unit 350, And a storage unit 360.

The input unit 310 generates a user input signal according to a user operation, and any input device that is currently commercialized or can be commercialized in the future can be implemented.

The communication unit 320 transmits and receives data to and from the multimedia service providing apparatus 100 through the communication network 500. The communication unit 320 transmits and receives data to and from the multimedia service providing apparatus 100 via the communication network 500. [

The second device interlocking unit 330 exchanges data and control signals with the second device 400 so that the second device 400 can interlock with the second device 400. The second device interlocking unit 330 may be configured to communicate with the second device 400 through any one of various wireless communication methods including a wired communication method, an infrared communication method, a Bluetooth communication method, and a Wi-Fi method.

The output unit 340 outputs the playback result of the multimedia contents. The output unit 340 may include at least one of a display device and an audio output device, for example.

The control unit 350 transmits a service request for a specific multimedia content to the multimedia service providing apparatus 100 according to a user input signal and then receives the multimedia service data from the multimedia service data, Extracts at least one additional service data including content related information and purchaseable product information associated therewith, reproduces the extracted multimedia content data, and outputs the extracted multimedia content data to the output unit 340, To the second device (400) through the interlocking part (330). In addition, the second device 400 receives the purchase request for the product information included in the additional service data, and transmits the purchase request to the multimedia service providing apparatus 100.

The storage unit 360 stores the multimedia service data.

FIG. 10 is a message flow diagram of a multimedia contents service system associated with purchase of goods according to a third embodiment of the present invention.

Referring to FIG. 10, in the multimedia contents service system according to the third embodiment of the present invention, the multimedia service providing apparatus 100 includes a multimedia contents providing unit 100, which includes information related to a plurality of multimedia contents, The service data is collected (S305).

Then, multimedia service data including the collected additional service data and multimedia content data is stored for each multimedia content (S310).

Meanwhile, the first device 300 'transmits a service request for specific multimedia contents to the multimedia service providing apparatus 100' according to a user request (S315).

In step S320, the multimedia service providing apparatus 100 searches multimedia service data corresponding to the requested multimedia content from the previously stored multimedia service data, and provides the multimedia service data to the first device 300 '. Here, the multimedia service data may be provided in a streaming manner.

The first device 300 'receiving the multimedia service data may further include at least one additional service data item including multimedia content data, related information of the multimedia content, and product information that can be purchased in connection with the received multimedia service data, Respectively (S325).

The first device 300 'reproduces the extracted multimedia content data and provides it to the user through the output unit 340 thereof (S330), and simultaneously transmits the extracted supplementary service data to the second device 400 (S335).

The second device 400 outputs the received additional service data to the user through the user interface screen (S340).

Then, the second device 400 receives the purchase request for the goods included in the additional service data (S345) and transmits the purchase request to the first device 300 '(S350).

Then, the first device 300 'transmits the purchase request of the user to the multimedia service providing apparatus 100 (S355).

The multimedia service providing apparatus 100 receiving the purchase request of the user through the first device 300 'performs the purchase procedure (S360).

11 is a block diagram illustrating a multimedia contents service system associated with purchase of goods according to a fourth embodiment of the present invention. The fourth embodiment is a case where the relay control apparatus 200 and the second device 400 described in the first embodiment are integrated.

Referring to FIG. 11, a multimedia contents service system according to a fourth embodiment of the present invention includes an apparatus 100 for providing a multimedia service, and a first device 300 and a second device 400 '.

Here, the multimedia service providing apparatus 100 stores multimedia service data including multimedia content data, related information of the corresponding multimedia content, and additional service data including purchaseable product information associated therewith, and the second device 400 ' To the second device 400 'according to the service request from the multimedia service server 400'. In addition, the multimedia service providing apparatus 100 receives the user's purchase request for the goods included in the supplementary service data from the second device 400 'while the multimedia contents are being provided, and processes the corresponding purchase procedure.

The first device 300 receives the multimedia content data from the multimedia service data through the second device 400 ', reproduces the multimedia content data, and outputs the reproduced multimedia content data to the user.

The second device 400 'transmits a service request for specific contents to the multimedia service providing apparatus 100 according to a user input signal. When the second device 400' receives the multimedia service data, the second device 400 ' Extracts additional service data including related information of the corresponding multimedia contents and purchaseable product information associated therewith, transmits the multimedia content data to the first device 300, and outputs the additional service data directly to the user. Then, it receives a purchase request for a product included in the additional service data, and transmits the purchase request to the multimedia service providing apparatus 100.

Here, the operations of the multimedia service providing apparatus 100 and the first device 300 are similar to those in the first embodiment, and therefore, the second device 400 'will be described below.

12 is a block diagram showing a configuration of a second device 400 'according to a fourth embodiment of the present invention. The second device 400' includes a relay device 200 ' 2 device 400 are integrated.

12, a second device 400 'according to the fourth embodiment of the present invention includes an input unit 410, a communication unit 420, a first device interlock unit 430, an output unit 440, A control unit 450, and a storage unit 460.

The input unit 410 generates a user input signal according to a user operation. Here, the user input signal includes a multimedia content request signal and a purchase request for a product.

The communication unit 420 communicates with the multimedia service providing apparatus 100 through the communication network 500 and receives the multimedia service data.

The first device interlocking unit 430 exchanges data and control signals with the first device 300 so that the first device 300 can interlock with the first device 300. The first device interlocking unit 430 may be a wired communication system and various wireless systems such as infrared communication and Bluetooth communication. Data and control signals can be transmitted and received through any one of communication methods.

The output unit 440 outputs the operation result of the second device 400. In particular, the output unit 440 outputs to the user the information related to the multimedia contents and the commodity information associated with the commodity. The output unit 400 may be implemented by any one of various display devices.

In response to the user input signal, the control unit 450 transmits a service request for specific multimedia contents to the multimedia service providing apparatus 100, and when the multimedia service data is received corresponding thereto, Extracts at least one additional service data including information related to the multimedia contents and product information that can be purchased in connection with the multimedia contents, and provides the multimedia content data to the first device 300 through the first device interlocking unit 430 And provides the one or more additional service data to the user via the output unit 440, receives the purchase request for the product included in the additional service data, and transmits the purchase request to the multimedia service providing apparatus 100.

Finally, the storage unit 460 stores data and programs necessary for the operation of the second device 400, and particularly stores the multimedia service data.

FIG. 13 is a message flow diagram of a multimedia contents service system associated with purchase of goods according to the fourth embodiment of the present invention.

Referring to FIG. 13, in the multimedia contents service system according to the third embodiment of the present invention, the multimedia service providing apparatus 100 includes information related to a plurality of multimedia contents, And collects supplementary service data including purchaseable product information (S405).

Then, multimedia service data including the collected supplementary service data and multimedia content data is stored for each multimedia content (S410).

Meanwhile, the second device 400 'transmits a service request for specific multimedia contents to the multimedia service providing apparatus 100' according to a user request (S415).

Upon receiving the service request, the multimedia service providing apparatus 100 searches multimedia service data corresponding to the requested multimedia content from the previously stored multimedia service data, and provides the retrieved multimedia service data to the second device 400 '( S420). Here, the multimedia service data may be provided in a streaming manner.

The second device 400 'receiving the multimedia service data may further include at least one additional service data item including multimedia content data, related information of the multimedia content, and product information that can be purchased in connection with the received multimedia service data, Respectively (S425).

Then, the second device 400 'transmits the extracted multimedia content data to the first device 300 (S430), and the first device 300 reproduces the received multimedia content data and outputs the reproduced multimedia content data to the user (S435) .

At the same time, the second device 400 'directly outputs the extracted supplementary service data to the user (S440).

Then, the second device 400 'receives a purchase request for the goods included in the output additional service data (S445), and transmits the purchase request to the multimedia service providing apparatus 100 (S450).

The multimedia service providing apparatus 100 receiving the purchase request of the user through the second device 400 'performs the purchase procedure (S455).

Accordingly, the user can view information related to the multimedia contents in the second device 400 'while watching the multimedia contents with the first device 300, and purchase goods associated with the multimedia contents.

FIGS. 14 and 15 are views illustrating service screens provided through a first device and a second device that operate in accordance with the present invention. Here, it is assumed that the first device is the television 301 and the second device is the mobile phone 401. [

According to the present invention, as shown in Fig. 14, a multimedia content such as a movie or a drama is transmitted and reproduced to the television 301, and at the same time, as shown in Fig. 15, (E.g., travel goods, other multimedia contents information, and the like) associated with the multimedia contents being played back are displayed on the display screen.

Thus, the user can watch a desired movie through the television 301 and receive information related to the movie, such as director, actor, movie shooting location, information on used background music, and various purchases Possible product information can be confirmed and the product can be purchased immediately.

The multimedia content service method according to the present invention can be implemented in a form of software readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be apparent to those skilled in the art. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

In the present invention, in providing multimedia services, the multimedia service providing apparatus may provide multimedia contents as well as purchaseable product information associated with the multimedia contents, and may provide multimedia contents to the first device, And providing the purchasable product information to the second device so that the user can view information related to the multimedia content currently being reproduced through the second device while viewing or listening to the multimedia content reproduced through the first device, Can be purchased.

In addition, while the multimedia contents are being reproduced through the first device, the second device provides the information related to the multimedia contents and the merchandise information associated therewith, thereby providing additional service data without interfering with the viewing of the multimedia contents can do.

In addition, according to the present invention, information related to multimedia contents and product information associated with the multimedia contents are collected in advance and are provided together with multimedia contents, so that a user can easily obtain information related to multimedia contents and information There is an excellent effect that the product information can be confirmed.

100, 100 ': Multimedia service provider
200: Relay controller
300, 300 ': first device
400, 400 ': second device
500: Network

Claims (26)

Multimedia service data including at least one additional service data including multimedia content data and related information of multimedia contents and product information available in connection with the information, and providing the multimedia service data to a user according to the service request A multimedia service providing device for processing a purchase request for a product included in the additional service data; And
The multimedia service providing apparatus transmits the service request to the multimedia service providing apparatus, and upon receipt of the multimedia service data provided from the multimedia service providing apparatus corresponding thereto, extracts the multimedia content data and the additional service data from the multimedia service data, And a relay control unit for delivering the additional service data to the second device and receiving and transmitting a purchase request for the goods included in the additional service data from the second device, Multimedia contents service system in which product purchase is linked. The method according to claim 1,
A first device for reproducing and outputting the multimedia contents transferred through the relay control device; And
And a second device for outputting additional service data transmitted through the relay control device to a user and receiving a purchase request for a product included in the additional service data from a user. Claim 3 has been abandoned due to the setting registration fee. The relay apparatus according to claim 1, wherein the relay control apparatus
Wherein the multimedia contents service system is implemented in one of a PC, a set-top box, and a sling box. delete delete delete delete delete delete A communication unit for transmitting and receiving data to and from the multimedia service providing apparatus through a communication network;
A first device interlocking unit for exchanging data and control signals with the first device;
A second device interlocking unit for exchanging data and control signals with the second device; And
The multimedia service providing apparatus transmits a service request to the multimedia service providing apparatus according to a user input signal and receives multimedia service data transmitted from the multimedia service providing apparatus corresponding to the received multimedia service data, Extracting at least one additional service data including information and merchandise information that can be purchased in connection therewith, providing multimedia contents extracted through the first and second device interworking units to the first device, and providing the additional service data to the second device And a control unit for controlling the operation of the relay device. Claim 11 has been abandoned due to the set registration fee. 11. The method of claim 10,
And a storage unit for storing the multimedia service data. Claim 12 is abandoned in setting registration fee. 11. The method of claim 10,
Further comprising an input unit for generating the user input signal according to an operation of a user, 11. The method of claim 10,
Wherein the first device interlocking unit or the second device interlocking unit receives the user input signal from the first device or the second device and provides the user input signal to the control unit. 11. The method of claim 10,
The control unit, upon receiving a purchase request for a product included in the supplementary service data from the second device through the second device interworking unit, transmits the purchase request to the multimedia service providing apparatus, 2 devices. Claim 15 is abandoned in the setting registration fee payment. 11. The method of claim 10,
Wherein the first device includes at least one of a television, a projector, an audio system, a PC, a portable multimedia player (PMP), and a digital broadcast receiver capable of reproducing multimedia contents. Claim 16 has been abandoned due to the setting registration fee. 11. The method of claim 10,
Wherein the second device includes at least one of a PC, a notebook computer, a mobile phone, a smart phone, a tablet PC, a PDA (Personal Digital Assistant), and a PMP (Portable Multimedia Player). An input unit for generating a user input signal according to a user operation;
A communication unit for transmitting and receiving data;
A second device interlocking unit for exchanging data and control signals with the second device so as to be able to interlock with the second device;
An output unit for outputting a playback result of the multimedia content; And
The multimedia service providing apparatus transmits a service request to the multimedia service providing apparatus in response to the user input signal and receives the multimedia service data transmitted from the multimedia service providing apparatus corresponding thereto and transmits the multimedia content data and related information of the multimedia contents And one or more additional service data including product information that can be purchased in connection with the multimedia contents data, directly reproducing the multimedia content data, providing the one or more additional service data to the second device through the second device interworking unit, A control unit for receiving a purchase request for a product included in the additional service data from a second device; And
And a storage unit for storing the multimedia service data. Claim 18 has been abandoned due to the setting registration fee. 18. The method of claim 17,
Wherein the control unit receives the multimedia service data from the multimedia service providing apparatus. An input unit for generating a user input signal according to a user operation;
A communication unit for transmitting and receiving data;
A first device interlocking unit for exchanging data and control signals with the first device so as to be able to interlock with the first device;
An output unit for outputting an operation result of the second device;
The multimedia service providing apparatus transmits a service request to the multimedia service providing apparatus in response to the user input signal and receives the multimedia service data transmitted from the multimedia service providing apparatus corresponding thereto and transmits the multimedia content data and related information of the multimedia contents And one or more additional service data including merchandise information that can be purchased in connection therewith, and provides the multimedia content data to the first device through the first device interworking unit, wherein the one or more additional service data is transmitted through the output unit A control unit for receiving and processing a purchase request for a product included in the supplementary service data after providing the supplementary service data to the user; And
And a storage unit for storing the multimedia service data. Claim 20 has been abandoned due to the setting registration fee. 20. The apparatus of claim 19, wherein the controller
And receives the multimedia service data from the multimedia service providing apparatus. delete delete delete delete delete Transmitting a service request for a specific multimedia content according to a user input signal;
Receiving multimedia service data in response to the request;
Extracting supplementary service data and multimedia content data from the multimedia service data, the supplementary service data including information related to multimedia contents and product information that can be purchased in connection with the multimedia service data;
Transmitting the extracted multimedia content data to a first device and playing the multimedia content data;
Providing the extracted supplementary service data to a second device;
Confirming a purchase request for a product included in the additional service data; And
And transmitting the purchase request to the multimedia service apparatus when the purchase request is generated, and receiving the processing result and providing the result to the second device.

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