KR101723227B1 - Broadcasting system and method of providing a personalized broadcasting service in the same - Google Patents

Abstract

The present invention relates to a broadcasting system capable of participating in a viewer and providing personalized additional information for each user / region / time, and a method for providing a personalized broadcasting service. The method of providing a personalized broadcast service in the broadcasting system includes inserting the supplementary information registered by the first user into a specific AV and displaying the supplemental information inserted for the second user.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a broadcast system and a personalized broadcast service providing method,

The present invention relates to a broadcasting system capable of participating viewers and providing personalized supplementary information for each user / region / time by merging with AV, and a personalized broadcasting service providing method.

Current broadcasting systems use a method of simply delivering broadcasts, in particular AVs supplied by VOD providers, to viewers so that viewers only watch the screen provided by the provider unilaterally.

That is, the current broadcasting system does not have an environment in which the viewers can participate in broadcasting, and as a result, the viewer can not satisfy various needs of the viewers.

In addition, current broadcasting systems do not have a system capable of providing personalized additional information to viewers, and do not provide interworking services.

An object of the present invention is to provide a broadcasting system capable of participating viewers and providing additional information to individual viewers (users) through personalization, and a personalized broadcasting service providing method.

According to an aspect of the present invention, there is provided a method of providing a personalized broadcast service in a broadcasting system, the method including: inserting additional information registered by a first user into a specific AV; And displaying the AV inserted with the side information for the second user.

The management server used in the broadcasting system according to an embodiment of the present invention includes an additional information management unit for managing the additional information registered by the first user; And an interworking data management unit for managing the interworking data registered by the first user. Here, the management server transmits at least one of the additional information and the interworking data to the user terminal for the second user.

A method of providing a personalized broadcast service in a user terminal used in a broadcasting system according to an exemplary embodiment of the present invention includes receiving AV and first additional information; Inserting and merging the first additional information into the AV; And outputting the AV into which the first additional information is embedded.

According to another aspect of the present invention, there is provided a method of providing a personalized broadcast service in a broadcast system, the method comprising: broadcasting a specific AV to user terminals; Providing first additional information to a first one of the user terminals; Providing second additional information to a second one of the user terminals; Inserting and merging the first additional information into the AV in the first user terminal; And inserting and merging the second additional information into the AV in the second user terminal.

The broadcasting system and the personalized broadcasting service providing method according to the present invention provide supplementary information registered by a user (viewer) by inserting the supplementary information into the AV, so that users can participate in broadcasting and provide additional supplementary information for each user have. As a result, users' satisfaction with various needs can be improved. In particular, since the additional information is provided in synchronization with the AV, the user can naturally receive the additional information inserted in the AV.

Since the management server manages additional information, interworking data, user profile, and meta information while being separate from the business server and the user terminals, the load of the business server and the user terminals can be reduced, Can be maximized.

In addition, since the user can receive the interworking data during the AV viewing from the current channel or another channel, various broadcasting services and bidirectional services can be performed.

Further, since the additional information and the linked data may exist in various forms according to the tendencies of the users, various business applications using the additional information and the linked data may be possible.

1 is a block diagram illustrating a broadcasting system according to an embodiment of the present invention.
2 is a flowchart illustrating a process of registering additional information and interworking data according to an embodiment of the present invention.
3 is a flowchart illustrating a process of providing a personalized broadcast service according to the first embodiment of the present invention.
4 is a diagram illustrating an example of application of a personalized broadcast service according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a frame of an AV inserted with additional information according to an embodiment of the present invention. Referring to FIG.
6 is a flowchart illustrating a process of providing a personalized broadcast service according to a second embodiment of the present invention.
FIG. 7 is a flowchart illustrating a process of providing a personalized broadcast service according to the third embodiment of the present invention.
8 is a view illustrating a screen on which an AV is displayed according to an embodiment of the present invention.
FIG. 9 is a flowchart illustrating a process of providing a personalized broadcast service according to the fourth embodiment of the present invention.
10 is a diagram illustrating a process of storing an AV according to an embodiment of the present invention.
11 is a diagram illustrating a broadcasting system according to an embodiment of the present invention.
12 is a block diagram illustrating a management server according to an embodiment of the present invention.
13 is a block diagram illustrating a user terminal according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a broadcasting system according to an embodiment of the present invention.

Referring to FIG. 1, the broadcasting system of the present embodiment is a digital broadcasting system that merges supplementary information for each user into an AV and provides it to each user. The broadcasting system includes a business entity 100, a user entity 102 and a management server 104 .

The business entity 100 includes a VOD server 110 and a business entity server 112.

The VOD server 110 provides AV and meta information corresponding to the AV to the business server 112. Here, the AV includes concepts such as audio data, video data, moving pictures, and broadcasting, and the meta information includes channel information, program information, time information, camera ID and angle information, Location marking information, and the like.

The provider server 112 appropriately encodes the AV transmitted from the VOD server 110 and broadcasts the AV to the user terminals 114. [

According to another embodiment of the present invention, the carrier server 112 may unicast the AV to the specific user terminal 114 at the request of the management server 104, for example.

In addition, the provider server 112 transmits the meta information provided from the VOD server 110 to the management server 104.

According to an embodiment of the present invention, the provider server 112 is a headend of a broadcast station, and can transmit AV, which is broadcast data, to the user terminals 114.

The user terminal 102 includes the user terminals 114A to 114N used by the users to which the users (viewers) viewing the AV are located. Here, the user terminals 114A to 114N may be AV terminals, such as a set-top box (STB), a notebook computer, a mobile phone, and the like.

Each user terminal 114 preferably includes a multimedia player capable of reproducing the AV. When the user terminal 114 is an STB, the user terminal 114 is connected to a TV or the like.

According to an embodiment of the present invention, each of the user terminals 114A to 114N includes means for inserting and merging the additional information into the AV, It can be transmitted to the display device and reproduced.

According to another embodiment of the present invention, each of the user terminals 114A through 114N may further comprise means for generating and editing additional information and / or interworking data as described below.

The management server 104 stores the meta information transmitted from the business entity 100, preferably the business entity server 112, and additional information for each user. Here, the additional information is information associated with the users, such as text, images, moving images, and 3D, and is preferably created and edited by the users.

In addition, the management server 104 registers and stores not only the additional information but also interworking data, a user profile, schedule information, and channel ID information.

In addition, when the personalized broadcasting service is provided, the management server 104 refers to the user profile and transmits specific additional information and / or interworking data to the corresponding user terminal 114.

In other words, in the broadcasting system of the present invention, the provider server 112 broadcasts the AV to the user terminals 114A to 114N, and the management server 104 transmits the additional information and the interworking data for the user to be served to the corresponding user terminal (114). In this case, the user terminal 114 inserts and merges the additional information into the AV, reproduces the AV inserted with the additional information or reproduces the AV through the other display device, and transmits the linked data to the current channel or another Channel.

That is, the broadcasting system of the present invention can provide a personalized broadcasting service in which viewers can participate.

In addition, since the management server 104 for managing the additional information and the interworking data is separately included, the users can generate and edit the additional information and the interworking data using the management server 104, The property can be improved.

In addition, the broadcasting system of the present invention can provide different information by individual / hourly / period / region, thereby satisfying the needs of various users.

Hereinafter, the operation of the broadcasting system of the present invention will be described in detail with reference to the accompanying drawings.

First, a process of registering additional information and interworking data in the management server 104 will be described.

2 is a flowchart illustrating a process of registering additional information and interworking data according to an embodiment of the present invention.

Referring to FIG. 2, the management server 104 authenticates a user to be provided with a personalized broadcasting service (S200).

According to an embodiment of the present invention, the user terminal 114 transmits its ID or unique number or the like to the management server 104 upon the request of the management server 104 or automatically. Then, the management server 104 can authenticate the user terminal 114 by confirming whether or not the ID transmitted from the user terminal 114 matches the ID in the table in which the ID is stored. Subsequently, the management server 104 transmits the authentication result to the user terminal 114, and starts the personalized broadcast service when authentication is completed.

This authentication process may be performed manually at the request of the management server 104, but may be performed automatically at the time of the user terminal 114 booting.

Then, the user can request a personalized broadcast service to the management server 104 using the user terminal 114 or the Internet (S202).

According to another embodiment of the present invention, the management server 104 may first inquire whether the user terminals 114A to 114N use the personalized broadcast service after the authentication process is completed. Of course, the personalized broadcast service will only be started if there is a user's service request.

Subsequently, the management server 104 requests the user terminal 114 for the additional information and the interworking data (S204), and the user terminal 114 transmits the additional information and the interworking data to the management server 104 (S206) .

According to an embodiment of the present invention, the management server 104 provides a specific editing tool to the user terminal 114, and the user generates the additional information and the linked data using the editing tool displayed on the user terminal 114 can do. For example, the management server 104 can provide an editing tool to the user terminal 114 together with information that the additional information can be inserted into a predetermined area of a specific time zone in a moving image called "avatar ". In this case, the user uses the editing tool provided in the user terminal 114 to add additional information such as "To love OO, marry me" into the area, and to add " As shown in FIG. Of course, the user may select a desired time zone among many time zones and an area in which the additional information is desired to be inserted. Then, the user terminal 114 can designate a user to be served to the management server 104, with additional information such as "OO, I love you, would you marry me ?, "

According to another embodiment of the present invention, the user may generate additional information and interworking data using a program included in the user terminal 114. [

According to yet another embodiment of the present invention, the user may transmit supplementary information and interworking data generated or stored by another device such as a notebook computer, not the user terminal 114, to the management server 104).

According to another embodiment of the present invention, the user may request not to transmit the supplementary information and the interworking data to the management server 104 but to use the already registered supplementary information and the interworking data in the personalized broadcasting service .

According to another embodiment of the present invention, the user may access the web page provided by the management server 104 to generate additional information and interworking data.

Then, the management server 104 may register and store the supplementary information and the interworking data transmitted from the user terminal 114 as supplementary information and interworking data for the personalized broadcasting service (S208). However, it is preferable that the additional information and the linked data are separately registered and stored for each user.

That is, the user may arbitrarily generate the additional information and the interworking data, or utilize the existing additional information and the interworking data.

Although not described above, the user may purchase additional information and interworking data provided by a specific business operator.

After the registration of the additional information and the interworking data is completed, a personalized broadcast service is provided.

Hereinafter, various personalized broadcast services will be described in detail with reference to the accompanying drawings.

FIG. 3 is a flowchart illustrating a process of providing a personalized broadcast service according to the first embodiment of the present invention, and FIG. 4 illustrates application of a personalized broadcast service according to an embodiment of the present invention. FIG. 5 is a diagram illustrating a frame of an AV inserted with additional information according to an embodiment of the present invention. Referring to FIG.

Referring to FIG. 3, a first user who is a subscriber of a personalized broadcast service requests a personalized broadcast service to the management server 104 through his / her user terminal 114 (S300). In this process, the first user may designate a second user to be serviced, and the management server 104 may designate the second user.

Subsequently, the management server 104 refers to the user profile and transmits the additional information to the user terminal 114 (hereinafter referred to as "second user terminal") of the second user, for example, And the provider server 112 transmits the AV provided at a predetermined time according to the broadcast schedule such as an AV or a general drama designated by the first user to the second user terminal 120. [ (Step S302). Here, the management server 104 may transmit the interworking data together with the additional information, or may transmit the interworking data to the second user terminal 114B when the second user requests it.

Subsequently, the second user terminal 114B inserts the additional information into the AV and merges the additional information as shown in FIG. 5 (S304). At the time of inserting the additional information, a start time and an end time can be determined as shown in FIG. 5, so that the additional information can be displayed only on the screen between the start time and the end time.

Of course, although not mentioned, the area of the screen on which the additional information is to be displayed may be specified in advance.

According to an embodiment of the present invention, the additional information may be inserted into a part of a whole frame of the AV as one clip, or may be inserted into a part of the clips after dividing the AV into a plurality of clips . However, in consideration of the operational efficiency of the broadcasting system, it is preferable that the AV is divided into a plurality of clips and then the additional information is inserted into some clips.

Then, the second user terminal 114B displays the AV inserted with the additional information through the display unit or the display device (TV or the like) connected thereto (S306). For example, the AV is reproduced on the TV connected to the STB, which is the second user terminal 114B, and a part 402 of the playback screen 400, for example, The phrase "OO love you, will you marry me?" Can be inserted. Of course, in this case, the phrase may be processed in a different color from the background so that the second user can fully recognize it, or the scene may be reproduced slowly.

According to another embodiment of the present invention, a process of authenticating whether the second user is a service subscriber immediately before step S306 and a process of determining whether or not the second user should allow the additional information sent by the first user .

Subsequently, the second user terminal 114B determines whether there is a request for interworking data (S308). Specifically, as shown in FIG. 4B, a red button (interface) for requesting interworking data may flicker next to the text, and the second user may request the interworking data through the selection of the button have. Here, the button may be selected by the user using a mouse, a remote controller, or the like, or by directly touching the button.

If the second user does not request the interworking data, step S306 is continued.

On the other hand, when the second user requests the interworking data by pressing the red button, the second user terminal 114B transmits the video or audio corresponding to the interworking data to the display unit or the display device connected thereto (S310). For example, when the second user presses the red color button, "propose video "," photo slide show of memories "and the like can be implemented while the channel is switched. In this case, the interworking data may be transmitted from the management server 104 or stored in the user terminal 114B before being used.

According to another embodiment of the present invention, when the second user presses the red color button, "propose video" and "photo slide show of memories" are implemented in a pop- It is possible.

According to another embodiment of the present invention, when the second user presses the red button, audio of the AV stops and a "proposal message" recorded by the first user is output. Of course, the voice may be implemented together with the moving picture.

In other words, the personalized broadcast service of the present embodiment inserts the additional information designated by the first user into the specific AV so that the second user can receive the additional information through the AV.

In the above, the first user may provide the additional information to the second user, but the first user may implement the specific additional information and the interworking data to receive the service.

6 is a flowchart illustrating a process of providing a personalized broadcast service according to a second embodiment of the present invention.

Referring to FIG. 6, a first user requests a personalized broadcast service from the management server 104 (S600).

Subsequently, the management server 104 transmits the additional information registered by the first user to the business server 112 (S602).

Subsequently, the provider server 112 inserts the transmitted additional information into the AV designated to be transmitted to the second user (S604).

Then, the provider server 112 transmits the AV inserted with the additional information to the user terminal 114 of the second user (S606).

Subsequently, the user terminal 114 displays the AV inserted with the additional information through the display unit or the display device connected thereto (S608).

Then, it is determined whether the second user has requested the interworking data (S610).

If there is no request for the interworking data, step S608 continues.

On the other hand, if there is a request for the interworking data, the user terminal 114 displays the screen corresponding to the interworking data through its display unit or a display device connected thereto (S612). For example, if there is a request for the interworking data, the user terminal 114 informs the management server 104 of the request for the interworking data, and the management server 104 transmits the interworking data for the second user to the user terminal 114 ).

According to another embodiment of the present invention, when the management server 104 transmits the supplementary information to the provider server 112 together with the interworking data, the provider server 112 transmits the interworking data to the user terminal 114 The interworking data may be transmitted to the mobile station. Of course, the provider server 112 may transmit the interlocking data together with AV transmission.

In other words, the personalized broadcast service of this embodiment inserts the additional information into the AV in the provider server 112, and the provider server 112 transmits the AV in which the additional information is inserted to the user terminal 114 .

According to another embodiment of the present invention, the provider server 112 may transmit the AV to the management server 104, and the management server 104 may insert the additional information into the AV and then transmit the AV to the user terminal 114.

FIG. 7 is a flowchart illustrating a process of providing a personalized broadcast service according to a third embodiment of the present invention, and FIG. 8 is a view illustrating a screen for displaying an AV according to an embodiment of the present invention.

Referring to FIG. 7, a first user requests a personalized broadcast service to the management server 104 (S700).

Then, the management server 104 transmits the additional information to the user terminal 114 of the second user designated by the first user according to the request of the personalized broadcasting service, and the provider server 112 transmits the AV to the user terminal 114 (Step S702). Here, the user terminal 114 is selected through a user profile.

Subsequently, the user terminal 114 inserts the additional information into the AV (S704).

Then, it is determined whether the second user has authorized the service (S706). Specifically, the user terminal 114 determines whether or not to receive the broadcast service through the display unit or a display device connected to the AV unit, if the AV with the additional information exists, that is, Ask whether or not to watch. This is a process performed in order to guarantee privacy because not only the second user but also others may view the AV with the additional information inserted therein.

If the second user has authorized the broadcast service, the user terminal 114 displays the AV inserted with the additional information (S708).

On the other hand, if the second user does not authorize the broadcast service, the user terminal 114 stores the AV in which the additional information is inserted (S710), and displays the general AV in which the additional information is not inserted S712).

According to an embodiment of the present invention, the user terminal 114 may store the AV inserted with the additional information, or may transmit the AV to the management server 104 for storage.

In accordance with another embodiment of the present invention, the user terminal 114 may display a generic AV and a button 802 informing that there is an AV merged into a portion of the screen 800 as shown in FIG. 8 .

Accordingly, if the second user wants to view the merged AV, the second user can view the AV inserted with the additional information by clicking the button 802. In this case, the merged AV may be continuously displayed in a match with the AV currently being processed, the general AV may be terminated, and the merged AV may be restarted from the beginning.

Also, the merged AV and the general AV may be simultaneously displayed, and the merged AV may be displayed on a different channel from the general AV, or the merged AV may be displayed on a part of the screen in a pop-up window format.

In short, the personalized broadcast service of the present embodiment provides the AV service in consideration of the privacy of the user.

FIG. 9 is a flowchart illustrating a process of providing a personalized broadcast service according to a fourth embodiment of the present invention, and FIG. 10 illustrates a process of storing an AV according to an embodiment of the present invention.

Referring to FIG. 9, the user terminal 114 displays the AV inserted with the additional information through a display unit or a display device connected thereto (S900).

Then, it is determined whether or not the stored AV is requested (S902). More specifically, for example, as shown in FIG. 10A, a save button 1002 may exist on a screen 1000 where an AV is displayed. In this case, when the user clicks the save button 1002, Quot; "

If there is no storage request, step S900 is continuously performed.

On the other hand, if there is a storage request, the user terminal 114 stores it in its storage unit, the management server 104, or a user's mobile phone (S904). For example, when the user presses the save button 1002, a screen as shown in FIG. 10B is displayed, and when a mobile phone is selected, a phone number is input as shown in FIG. 10C, To the user's mobile phone.

According to an embodiment of the present invention, the user terminal 114 may store the whole of the AV inserted with the additional information, or may store only the inserted clip. However, in case of storing in a mobile phone or the like, since the storage capacity of the mobile phone is small, it is preferable to store only a specific clip.

In other words, the personalized broadcast service of this embodiment can store the AV into which the additional information is embedded in various methods.

Although not mentioned above, the user terminal 114 may store interworking data as well as the AV.

11 is a diagram illustrating a broadcasting system according to an embodiment of the present invention.

11, the provider server 112 broadcasts the AV to the user terminals 114A to 114N, and the management server 104 provides the additional information to the respective user terminals 114A to 114N . As a result, each of the user terminals 114A to 114N can display different screens even though the same AV is transmitted from the carrier server 112. [

According to another embodiment of the present invention, when a first user wants to send a specific message to other users as a group, the management server 104 designates the users to send to the management server 104, To the user terminals 114 of the users. As a result, the users can view AV inserted with the same additional information.

Hereinafter, components of such a broadcasting system will be described in detail with reference to the accompanying drawings.

12 is a block diagram illustrating a management server according to an embodiment of the present invention.

12, the management server 104 of the present embodiment includes a control unit 1200, a transceiver unit 1202, a meta information management unit 1204, an additional information management unit 1206, an interworking data management unit 1208, A storage unit 1210, and a storage unit 1212.

The transmission / reception unit 1202 connects the management server 104 with the business server 112 or the user terminals 114, and uses a wired or wireless system.

The meta information management unit 1204 manages the meta information related to the AV transmitted from the provider server 112.

The additional information management unit 1206 manages additional information registered by users. For example, the additional information management unit 1206 may register and edit the additional information, and may provide an editing tool for users to edit the additional information. However, the additional information management unit 1206 may transmit the editing tool to the user terminals 114 to allow the users to use the editing tool, or may allow users to access the web server to generate additional information.

The interworking data management unit 1208 manages the interworking data, in particular, processes the interworking data in a format suitable for use, and transmits the interworking data to the user terminal 114.

The user authentication unit 1210 performs authentication of users and can authenticate the users through identification of the IDs of the user terminals 114, for example.

The storage unit 1212 stores various data such as meta information, a user profile, additional information, and interworking data.

The control unit 1200 controls the operation of the components of the management server 104 as a whole.

13 is a block diagram illustrating a user terminal according to an embodiment of the present invention.

13, the user terminal 114 of the present embodiment includes a control unit 1300, a transmitting / receiving unit 1302, an additional information generating unit 1304, an additional information inserting unit 1306, an interlocking data processing unit 1308, A display unit 1312, and a storage unit 1314. The display unit 1312 and the storage unit 1314 are the same as those shown in FIG.

The transmission / reception unit 1302 is a connection path between the user terminal 114 and the provider server 112 or the management server 104, and uses a wired or wireless system.

The additional information generation unit 1304 provides a program and an editing tool capable of generating desired additional information.

The additional information inserting unit 1306 inserts the supplementary information transmitted from the management server 104 into the AV broadcasted from the provider server 112 and merges the supplementary information.

The interworking data processing unit 1308 manages the interworking data transmitted from the management server 104 and reproduces the interworking data under the control of the reproducing unit 1310 at the request of the user.

The playback unit 1310 plays back the AV inserted with the side information and the interlocked data.

The display unit 1312 displays the AV inserted with the additional information and the interlocked data, and includes, for example, a liquid crystal display (LCD), an organic electroluminescent device (OELD), and the like.

The storage unit 1314 stores the program, the AV into which the additional information is inserted, or the linked data.

The control unit 1300 controls the operation of the components of the user terminal 114 as a whole.

It will be apparent to those skilled in the art that various modifications, additions and substitutions are possible, without departing from the spirit and scope of the invention as defined by the appended claims. Should be regarded as belonging to the following claims.

104: management server 110: VOD server
112: provider server 114: user terminal
1202: Transmitting / receiving unit 1204: Meta information management unit
1206: additional information management unit 1208:
1210: User authentication unit 1212:
1302: Transmitting / receiving unit 1304:
1306: additional information inserting unit 1308:
1310: Playback section 1312: Display section
1314:

Claims (15)

A method for providing a personalized broadcast service in a broadcast system,
Providing the first user terminal with time and area information in which additional information can be inserted in a specific AV;
Inserting and merging the additional information registered through the first user terminal into the AV in consideration of the time and area information; And
Controlling to display the merged AV in the second user terminal specified by the first user terminal or registered in advance in the broadcasting system with respect to the first user
, ≪ / RTI &
Wherein the additional information is displayed on the second user terminal screen in a state in which the additional information is merged and overlapped with at least one clip among the plurality of clips contained in the AV. The method of claim 1, wherein the additional information is merged into at least one of the AVs based on at least one of a position, a size, and a time of an area overlapping and displayed in at least one clip among a plurality of clips included in the AV And the content is displayed on the screen in an overlapped state. The method of claim 1, wherein the personalized broadcast service providing method comprises:
Generating the additional information;
Registering the generated additional information; And
Storing meta information related to the AV, a user profile
Further comprising:
The additional information is generated using a specific editing tool provided by the first user terminal or the management server,
Wherein the meta information includes at least one of channel information, program information, time information, camera ID and angle information, delimiter information, and location marking information. The method of claim 1, wherein the personalized broadcast service providing method comprises:
Providing the interworking data to the second user terminal when receiving an interworking data request interworking with the additional information from a second user terminal used by the second user;
Further comprising:
The second user terminal displays an interface capable of requesting the interworking data on the screen in which the additional information is merged and the overlapped AV is displayed, and when the interface is selected by the second user and the interworking data is provided And synchronizing the interworking data with the AV and displaying the interworking data on a current channel or on another channel. A management server used in a broadcasting system,
A supplementary information management unit for providing the first user terminal with time and area information in which additional information can be inserted in a specific AV and managing additional information registered by the first user terminal in consideration of the time and area information;
An interworking data management unit for managing interworking data registered by the first user terminal; And
A transmitting / receiving unit for transmitting at least one of the additional information and the interworking data to a second user terminal designated through the first user terminal or registered in advance in the broadcasting system with respect to the first user,
, ≪ / RTI &
Wherein the additional information is displayed on the screen of the second user terminal in a state where the additional information is merged and overlapped with at least one clip among a plurality of clips included in the AV. 6. The method of claim 5, wherein the additional information and the interworking data are generated by the first user,
The additional information is transmitted from the provider server to the second user terminal together with the AV,
Wherein the interworking data is provided to the user terminal by a request received from the second user terminal while the AV with the additional information is displayed through the second user terminal or a display device connected thereto. The management server used for the system. The management server according to claim 5,
A meta information management unit for managing meta information related to the AV transmitted from the provider server;
A user authentication unit for authenticating at least one of the first user and the second user; And
Further comprising a storage for storing a user profile,
The management server transmits the supplementary information or the interworking data to the second user terminal by referring to the user profile, and the storage unit stores the supplementary information and the interworking data separately by referring to the user profile Wherein the management server is used in a broadcasting system. The method according to claim 7, wherein the additional information is merged into at least one of the AVs based on at least one of a position, a size and a time of an area overlapping and displayed in at least one clip among a plurality of clips included in the AV And is displayed on the screen in an overlapped state. 6. The broadcast system according to claim 5, wherein the additional information management unit provides an editing tool for the first user to input, edit, schedule, modify or delete the additional information to the first user terminal The management server used for. A method for providing a personalized broadcast service in a user terminal used in a broadcast system,
Receiving first additional information registered by the AV and a first user terminal;
Inserting the first additional information into at least one of a plurality of clips included in the AV and merging the first additional information; And
The first additional information is merged and the overlapped AV is output to the screen
, ≪ / RTI &
Wherein the first additional information is registered in consideration of the time and area information in which the additional information can be inserted in the AV provided to the first user terminal by the broadcasting system, and the user terminal outputting the overlapped AV comprises: Wherein the terminal is a terminal of a second user designated by the user terminal or registered in advance in the broadcasting system with respect to the first user. The method of claim 10, wherein the personalized broadcast service providing method comprises:
Displaying an interface capable of requesting interworking data interlocked with the first additional information on a screen where the first additional information is merged and an overlapped AV is displayed;
Receiving the interworking data from the management server by requesting the interworking data to the management server when the interface is selected by the user; And
Synchronizing the interworking data with the AV and displaying on the current channel or another channel
The method of claim 1, further comprising the steps of: The method of claim 10, wherein the personalized broadcast service providing method comprises:
Generating second additional information; And
And transmitting the generated second additional information to a management server and registering the second additional information to the management server. The method of claim 10, wherein the first additional information is combined with at least one clip of the AV based on at least one of a position, a size, and a time of an area overlapping the AV and displayed in an overlapped state Displayed on the screen,
Wherein at least one of a location, a size, and a time of an area overlapping and displayed on the AV is determined based on meta information associated with the AV,
Wherein the meta information includes at least one of channel information, program information, time information, camera ID and angle information, delimiter information, and location marking information. delete delete

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