JP2022100140A - Television gateway, television cloud, video platform, and distribution system - Google Patents

Abstract

To allow input of an ID and a password concerning contract of viewing of a VOD content, etc. without depending on a remote-control operation to a television receiver.SOLUTION: A television gateway is arranged between a video platform and a television receiver, and performs connection for providing an animation content from the video platform to the television receiver, in which information for specifying a television cloud which mediates authentication of the television receiver to the television gateway, the television receiver, and a mobile terminal is received from the mobile terminal of a user, an MA-ID for simultaneously identifying a mobile terminal of a user authenticated on the basis of input via the mobile terminal and the video platform is received from the video platform, an HA-ID for simultaneously identifying the television receiver and the television cloud is received from the television cloud, and the MA-ID and the HA-ID related to the same user are associated with each other to be stored in a predetermined storage unit as ID coupling information.SELECTED DRAWING: Figure 19

Description

The present invention relates to a television gateway, a television cloud, a video platform, and a distribution system.

In recent years, due to the evolution of networks, many video distribution services have been implemented. In addition, in the video distribution service, not only watching videos, but also guiding customers from video contents to EC (electronic commerce) sites to purchase products and using videos from Web information (for example, news, ticket information, etc.) on the Internet. So-called interactive services that link video and Web information, such as checking details, are being developed.

Further, the video distribution service is provided by various CSPs (Contents Service Providers). By contracting with each CSP, the user can watch the video provided by the CSP. At the time of contract, each CSP issues an ID and password for identifying the user.

By the way, when viewing a moving image distributed by each CSP on a television receiver, a user has conventionally input an ID and a password by operating a remote controller. The remote control of a TV receiver usually has only a direction key for moving the focus up / down / left / right and a number key for inputting a number, for example, character input like a keyboard provided in a PC (Personal Computer). Is not free. For this reason, the operation of inputting the ID and the password imposes a heavy burden on the user and hinders casual viewing.

Japanese Unexamined Patent Publication No. 2006-22674 Japanese Unexamined Patent Publication No. 2020-102720

An object to be solved by the present invention is to enable input of an ID and a password related to a contract such as viewing of VOD contents without using a remote control operation to the television receiver.

The television gateway of the embodiment is arranged between the video platform and the television receiver, and is connected from the user's mobile terminal to provide the video content from the video platform to the television receiver. Receives information that identifies the TV cloud, the TV receiver, and the mobile terminal that mediates the authentication of the TV receiver to the TV gateway, and authenticates from the video platform based on the input via the mobile terminal. Receives an MA-ID that simultaneously identifies the mobile terminal and the video platform of the user, and receives an HA-ID that simultaneously identifies the TV receiver and the TV cloud from the TV cloud, and the same user. The MA-ID and the HA-ID related to the above are associated with each other and stored in a predetermined storage unit as ID combination information.

According to the configuration of the present invention, it is possible to input an ID and a password related to a contract such as viewing VOD contents without using a remote control operation to the television receiver.

FIG. 1 is a diagram showing a configuration example of a video distribution system. FIG. 2 is an explanatory diagram of a program guide displayed on a television. FIG. 3 is a diagram showing a configuration example of the video distribution system according to the first embodiment. FIG. 4 is a diagram illustrating an example of the operation of the video distribution system. FIG. 5 is a diagram illustrating an example of program guide configuration information which is data constituting the program guide. FIG. 6 is a diagram illustrating an example of a program guide configured by using the program guide configuration information. FIG. 7 is a diagram showing an example of a moving image reproduction sequence from a program guide. FIG. 8 is a diagram showing an example of a VOD viewing sequence from a program guide. FIG. 9 is a diagram showing an example of an advertisement presentation sequence. FIG. 10 is a diagram illustrating layout information of the advertisement. FIG. 11 is a diagram showing an operation example of advertisement presentation in a current program using the program guide configuration information. FIG. 12 is a diagram showing an operation example of advertisement presentation in a past program using the program guide configuration information. FIG. 13 is a diagram illustrating periodical update of program guide configuration information. FIG. 14 is a diagram illustrating the update of the emergency message. FIG. 15 is a configuration diagram of a television receiver. FIG. 16 is a block diagram of a video platform. FIG. 17 is a configuration diagram of a television gateway. FIG. 18 is a configuration diagram of a television cloud. FIG. 19 is a diagram illustrating an example of an operation up to ID binding in a video distribution system. FIG. 20 is a diagram showing an example of information stored in the ID combination information DB for identifying a member and its right status. FIG. 21 is a diagram showing an example of information for identifying a playback device stored in the ID combination information DB. FIG. 22 is a diagram illustrating a signal flow related to ID provision in the television gateway.

The present invention facilitates the selection of video content and enables the distribution of good video content by connecting a plurality of video platforms and a plurality of television receivers by a television gateway. According to this system, not only watching videos, but also guiding customers from video contents to EC (electronic commerce) sites to purchase products and checking details with videos from Web information (for example, news and ticket information) on the Internet. It is possible to implement so-called interactive services that link video and Web information.

In addition to the realization of such advanced services, in recent years, various forms of video content have been provided. For example, a video distribution service that allows users to watch desired video content at any time is called VOD (Video On Demand), and various VOD methods currently exist.

Broadly speaking, it is an advertising video distribution service called AVOD (Advertising Video On Demand), a flat-rate video distribution service called SVOD (Subscription Video on Demand), and rental-type video called TVOD (Transaction Video On Demand). There is a delivery service.

On AVOD, you can watch videos for free, but advertisements are posted. Therefore, the revenue comes from the advertising company, not from the viewers who watch the video. On the other hand, SVOD allows you to watch any number of prepared video contents for a monthly fee. Further, in TVOD, it is possible to set a limit such as one week for a single video content. Therefore, SVOD and TVOD will earn profits from viewers who watch the moving image.

As described above, there is a wide variety of video distribution services, and there is a demand for a video distribution system that can flexibly support these methods when viewing with a TV receiver, and that can be easily enjoyed without confusing viewers. There is. Therefore, as a function of the above-mentioned TV gateway, it is necessary to support such a method.

The present invention provides a television gateway that enables television receivers with different performances and functions to receive video content transmitted from a plurality of video distribution platforms implemented using a network, such as AVOD, SVOD, and TVOD. In addition to adding functions that support various VOD methods, we will provide a new video distribution system that makes it easier to select video content. Further, in the case of AVOD, a more effective presentation method of the advertisement video is provided.

The TV gateway realizes a more advanced interactive service by being able to connect multiple video platforms and multiple TV receivers. In particular, by providing a standard video content selection method for television receivers with different functions and performances, it is easy to select more video contents without impairing user convenience.

However, in the selection of video content by the TV gateway, it depends on the linear channel in the broadcasting format, that is, the video distribution using the network, but the method of unilaterally distributing the video content in response to the time information like broadcasting. The main focus is on the distribution method, and although it is possible to present some recommended programs, it has been difficult to support various VOD methods. As described above, the provision of video content by a linear channel is usually composed of free video content and advertisement, and is a kind of AVOD. However, since different video distribution services such as SVOD and TVOD are becoming widespread as well as AVOD, it is important to support these VOD methods.

In AVOD, it is possible to watch free video content by posting advertisements, while in SVOD, you can watch video content freely for a monthly fee, and for TVOD, you can purchase individual video content. You can watch the operation content for a limited time. In order to deal with these, it is necessary to confirm the contract status of the viewer, so it was difficult to deal with it with the conventional TV gateway system.

Further, in AVOD, an effective method of presenting an advertisement is indispensable in order to earn income from a company by the advertisement. Traditional TV gateways have the ability to insert advertisements and target individual television receivers, but have not provided a concrete method of more effective presentation. .. Further, in recent years, a hybrid service that combines the guidance from AVOD to the SVOD service or the sale of paid contents provided by TVOD has been provided. In order to implement such a hybrid service with a conventional TV gateway, it is necessary to confirm the contract conditions of the viewer and to link the advertisement and VOD, so it is necessary to rationally equip these functions. be.

FIG. 1 is a diagram showing a configuration example of a video distribution system. In FIG. 1, CSPs (content service providers) 1301-1308 provide video content. The video content is input to the video platforms 1311 to 1313, respectively. The video platforms 1311 to 1313 input the video content to the TV gateway 1321 and send it to the TV receivers 1341 to 1350 via the TV clouds 1331 to 1334.

Since each video platform has a different distribution method, each video content was received only by a limited number of TV receivers. There are a method in which the TV gateway converts the format of the video content and a method in which the video platform has a built-in converter. The video platforms 1311 to 1313 in FIG. 1 have a built-in converter. In addition, the TV cloud is compatible with TV receivers with different performances and functions. TV receivers under the control of each TV cloud are connected to almost the same performance and functions, and TV receivers with different performances and functions are connected to different TV clouds. By converting to different TV receivers, the TV cloud can select and receive good video content even if the functions and performances are different. From the above, in a video distribution system having a TV gateway, it is possible to distribute video contents of a plurality of video platforms having different formats to TV receivers having different performances and functions.

Once the video content is input to the television via the television gateway 1321 and the connection is established, the video stream itself can be input directly from the video platforms 1311-1313 to the television receivers 1341-1350. The TV receivers 1341 to 1350 are connected to the mobile terminals 1301 to 1310, and the TV-ID (IDs attached to the TV receivers 1341 to 1350, respectively) and SP-ID (viewer's mobile terminals 1301 to 1301 to 1350) are connected to the mobile terminals 1301 to 1310. The IDs attached to 1310) are combined. The combined information is stored in the combined information storage unit 1352 of the TV-ID and the SP-ID. Further, the viewing data output from the television receivers 1341 to 1350 is stored in the viewing data storage unit 1351.

The content recommendation information storage unit 1353 recommends the content by outputting the viewing data stored in the viewing data storage unit 1351 and the combined information storage unit 1352 of the TV-ID and SP-ID. As for the advertisement content output from the advertisement server 1355, an appropriate advertisement is selected by the recommended advertisement selection insertion unit 1354 by the output of the content recommendation information storage unit 1353, and the advertisement is inserted by the video platforms 1311-1313. In addition, the receiving side advertisement inserting unit 1356 inserts an advertisement by the function of the television receiver.

FIG. 2 is an explanatory diagram of a program guide displayed on a television. Since the video content provided by the video platform is provided to the television by linear distribution that continues to be broadcast at a predetermined time like broadcasting, the video content is selected by a program guide showing the same channel and time as broadcasting.

Further, in the gateway, it is possible to customize the program guide by associating the SP-ID 1421 possessed by the viewer with the TV-ID 1422 that identifies the television. The recommended contents 1401 to 1403 are overlaid on the program guide according to the viewing tendency of the viewer of the television receiver. In this example, since the mobile ID (SP-ID) 1421 belonging to the video platform 1411 is linked to the ID (TV-ID) 1422 of the television receiver, the video content provided by the video platform 1411 is particularly recommended. Has been done.

This program guide is composed of common EPG (Electronic Programming Guide) data 1404 supplied from a television gateway. The EPG common data 1404 is composed of at least a time table showing time information, program metadata having information such as program description, and banner data for displaying channels and the like.

With the above configuration, each video platform can input to the TV gateway without worrying about the functions (panel size, number of pixels, resolution, etc.) of the TV receiver with different performance and functions. It becomes possible to present the content to more TV receivers. Furthermore, by linking a TV receiver and a mobile terminal such as a smartphone, the mobile terminal can be used instead of a single-function remote controller with different operability to improve operability for advanced services. It is possible to perform advanced smartphone-TV cooperation operations that cannot be done with a remote control.

A video distribution system using a TV gateway enables viewers to present program listings to TVs with different functions and capabilities without confusing video content distributed from various video platforms. It is possible to select. As described above, although it is an extremely effective system for the video content of the linear channel distribution method, it is difficult to deal with other video content distribution methods due to lack of functions.

The video gateway needs to provide functions related to hybrid services corresponding to AVOD, SVOD, and TVOD.

The present invention realizes a function of newly adding data corresponding to a plurality of VOD distribution methods to the data forming a program guide and easily selecting video contents distributed by AVOD, SVOD, and TVOD. By improving the structure of the program guide, it provides a function to more comfortably select video content by linear channel distribution. On the other hand, by applying the above-mentioned data forming the added program guide to the advertisement display, more effective advertisement presentation to the viewer is realized.

As described above, the data constituting the program guide according to the present invention will be hereinafter referred to as "program guide configuration information". The program guide configuration information enables a hybrid video selection system of AVOD, SVOD, and TVOD, as well as digest viewing of linear channels and viewing of preview video content. In addition, it is possible to present advertisements by an overlay method and clickable VOD that combines video advertisement contents and VOD.

Below, the composition of the program guide configuration information, the explanation of the distribution method, the new program guide configuration method that allows easy selection of future programs, current programs, and past programs, and the distribution method of AVOD, TVOD, and SVOD are supported. The structure and presentation method of the program guide, the more efficient method of presenting the advertisement by combining VOD and the advertisement, the preview video content of the future program, the digest viewing of the past program, and the urgent message to urgently change the program guide composition information. Will be explained based on the drawings.

(First Embodiment)
The first embodiment of the present invention will be described with reference to the drawings. FIG. 3 is a diagram showing a configuration example of the video distribution system according to the first embodiment. CSPs (content service providers) 101 to 108 provide video content. The video content is input to the video platforms 111 to 113, respectively. The video platforms 111 to 113 input video content to the television gateway 121 and transmit it to the television receivers 141 to 150 via the television clouds 131 to 134.

As described above, the function of delivering the video content to the TV receiver is the same as that of FIG. The major difference from the video distribution system using the television gateway of FIG. 1 is that the subscriber databases 191 to 193 are connected to the video platforms 111 to 113. The subscriber databases 191 to 193 store and store the contract conditions of the viewers who watch the video content distributed from the video platforms 111 to 113. Therefore, the video platforms 111 to 113 can confirm the contract conditions of the viewer by inquiring to the subscriber databases 191 to 193 at any time.

On the other hand, the TV-ID and SP-ID combined information storage unit 1352 of the video distribution system shown in FIG. 1 is the MA-ID and HA-ID combined information storage unit 152 in the video distribution system according to the present invention. Here, HA-ID and MA-ID are abbreviations for Home Agent ID and Mobile Agent ID, respectively, HA-ID is an ID that identifies a TV cloud and a TV receiver, and MA-ID is an ID. It is an ID that identifies the user of the video platform and the mobile terminal, and is a compound identifier. The subscriber databases 111 to 113 can identify the user by the MA-ID and confirm the viewing conditions.

The televisions 141 to 150 are connected to mobile terminals 171 to 180, and HA-ID and MA-ID are combined. These combined information are stored in the combined information storage unit 152 of MA-ID and HA-ID. The moving image distribution system according to the present invention supports various VOD distribution methods by linking the MA-ID and HA-ID combined information storage unit 152 with the subscriber databases 191 to 193.

In addition, the viewing data storage unit 151, the content recommendation information storage unit 153, the advertisement server 155, and the receiving side advertisement insertion unit 156 operate in the same manner as the video distribution system shown in FIG.

FIG. 4 is a diagram illustrating an example of the operation of the video distribution system. In this figure, the video platform 111, the television gateway 121, the television cloud 131, the television 141, and the mobile terminal 109 are excerpted from the entire video distribution system shown in FIG. Other video platforms, TV clouds, TV receivers, and mobile devices do the same.

SVOD is a service that allows viewers who are charged a monthly fee to watch video content as much as they want, and TVOD allows viewers to watch paid video content by purchasing a single video content within a limited period of time. It is a service. On the other hand, in AVOD by linear channel distribution, moving images can be freely viewed, but advertisements are viewed. As described above, since the viewing conditions of the viewer differ depending on the VOD method, it is necessary for the video distribution system to present the video content to the viewer after confirming these conditions.

In FIG. 4, the ID for identifying the video platform 111 is PF-ID, the ID for identifying the TV gateway 121 is TG-ID, the ID for identifying the TV cloud is TC-ID, and the ID for simultaneously identifying the TV and the TV cloud is HA. -ID, the ID that simultaneously identifies the user of the mobile terminal 109 and the video platform 111 is defined as MA-ID. Further, the ID that identifies the video content to be viewed is a CT-ID. Hereinafter, a moving image for viewing VOD will be described.

The television receiver 141 requests VOD viewing. The television receiver 141 has (1) the VOD content identified by the VOD token request and the CT-ID by the signal 201, the PF-ID identifying the video platform 111 that provides the video content, and the HA indicating the television receiver itself. -Send ID to TV Cloud 131 at the same time. A VOD token request is to send a command to confirm that you have the right to see the VOD. The TV cloud 131 transmits the signal 202 to the TV gateway 121 by the obtained signal 201. The signal 202 includes (2) VOD token request, PF-ID, CT-ID and HA-ID. The TV gateway 121 acquires the MA-ID bound to the HA-ID from its own MA-ID and HA-ID combined information database, and identifies the viewer requesting viewing. The television gateway 121 transmits the signal 203 to the video platform 111. The signal 203 (3) is composed of a VOD token request CT-ID and a MA-ID.

Next, the video platform 111 receives the (3) VOD token request by the signal 203, and (4) queries the subscriber database 191 for the MA-ID and the CT-ID by the signal 204, and the viewing having the MA-ID is performed. The registration condition of the person is confirmed, and (5) the result is returned to the video platform 111 by the signal 205. When the VOD viewing condition is satisfied, the video platform 111 issues (6) the VOD token by the signal 206, and sends the CT-ID and the MA-ID together with the VOD token to the television gateway 121. The television gateway 121 acquires the signal 206. The television gateway 121 sends the signal 207 to the television cloud 131. Signal 207 contains at least (7) VOD tokens. The TV cloud 131 sends the VOD token received from the TV gateway 121 to (8) the TV receiver 141 by the signal 208.

The television receiver 141 transmits the signal 209 to the video platform. The signal 209 is composed of the (9) VOD token obtained by the signal 208 and the CT-ID that identifies the moving image content. The video platform 111 identifies the URL indicating the location of the moving image from the obtained CT-ID, and confirms the validity of the VOD token. After confirming that the VOD token is valid, the signal 210 distributes the video stream from (10) the video platform 111 to the television receiver 141.

With the above moving images, it is possible to control whether or not the VOD content can be viewed according to the VOD viewing conditions.

Next, the data constituting the program guide in the present embodiment will be described. FIG. 5 is a diagram illustrating an example of program guide configuration information which is data constituting the program guide. In the present embodiment, the program guide configuration information 301 is transmitted from the video platform 111, and is sent to the television receiver 141 via the television gateway 121 and the television cloud 131.

Here, the program guide configuration information 301 includes business operator information 302 identified by PF-ID, channel information 303 identified by Service_id, program information 304 identified by Event_id, CM information 305 identified by CM_id, and Vod_id. It is composed of VOD information 306 identified by. Further, a time table 311 indicating a position on the time axis of the program and layout information 321 indicating the display position of the advertisement are included.

The business operator information 302 includes a business operator ID (PF-ID), a business operator name, a business operator thumbnail image, and a logo.

The channel information 303 includes a service ID (Service_id), a service name, a service description, a genre, a parrent, a service thumbnail image, a logo, paid / free information, and a video URL (all programs included in the channel are delivered in the same way). ing.

The program information 304 includes a program ID (Event_id), a program name, a program description, a start date, a start time, a program length, a genre, a parrent, a program thumbnail image, a video URL, a program type, a sub video URL, and pay / Includes free information and series identification information.

The CM information 305 includes an advertisement ID (CM_id), a CM title, an advertisement identifier (AD-ID), a start date, a start time, a CM length, a genre, a replaceable flag, and a CM video.

VOD information 306 includes VODID (Vod_id), content name, content identifier (CT-ID) content description, content length, genre, parrent, program thumbnail image, video URL, paid / free information, and series identification information. ing.

FIG. 6 is a diagram illustrating an example of a program guide configured by using the program guide configuration information.
The video platform 111 supplies the program guide configuration information to the television gateway 121. The TV gateway 121 distributes the program guide configuration information acquired from the video platform 111 to the TV cloud 131.

The program guide configuration information by the TV cloud 131 already includes the past program guide configuration information delivered from the TV gateway 121 and the program guide configuration information scheduled to be delivered in the future, and it is possible to watch the missed program later. By doing so, the convenience of the viewer's program selection is improved. The TV cloud 131 transmits the past program guide and the future program guide to the television 141.

When the past program guide is configured on the television 141, the channel configured by which video platform is identified by the operator information 402 of the program guide configuration information. For example, the channel information 403 is used to display the channel of the program guide, and the program information 404 to 406 constitutes the arrangement and description of each program. The timetable information 407 presents the timeline of the program guide. These are programs that have already been distributed in the past and can be freely selected.

Further, a list of VOD contents is presented in this program guide. This selects and presents VOD information included in the program guide configuration information. Each VOD information has a CT-ID indicating the content, and once stored in the VOD information database 432, the recommendation selection unit 431 selects the VOD content and presents it on the program guide. Will be done. As with the programs broadcasted in the past, VOD content can be freely selected, so that the viewer can be provided with a comfortable program selection function. In other words, although the past program guide is not the latest content for the viewer, there is no time limit and it gives the viewer the convenience of being able to freely select it. In this implementation, the VOD content display is arranged only in the past program guide, but it can be arranged in the present and future program guide using the same data and movement.

In the past, present, and future program schedules of FIG. 6, programs provided by the video platform are displayed as channels. In this figure, channel A1 and channel A2 are channels provided by the video platform A, and channel B1 is a channel provided by the video platform B. The VOD contents 1 to 4 to be displayed in each program guide can be displayed by selecting the VOD information provided by the video platform that distributes the program contents focused by the viewer with a remote controller or the like. That is, when the viewer focuses the content A11 with a remote controller or the like, the VOD provided by the video platform is displayed on the program guide screen.

On the other hand, in the program guide composition information currently being distributed on the television 141, the program guide 411 is configured based on the program currently being distributed. Further, in the future program guide, the program to be distributed is presented from the business operator information 422, the channel information 423, the program information 425 to 426, and the timetable 427 included in the future program guide configuration information.

FIG. 7 is a diagram showing an example of a moving image reproduction sequence from a program guide. When the program guide button on the remote controller is pressed on the television 141, the current program guide 511 is first displayed. Currently, the video content 512 is played by selecting a program from the program table 511. These can switch programs by inputting the up / down keys of the remote controller or the channel number, or can directly select another program 513. It is also possible to return to the original current program guide 514 by pressing the program guide button even during viewing.

On the other hand, in the present program table 511, the future program table 521 is presented by pressing the scroll down button. When a program is selected from the future program table 521, the program explanation screen 522 is presented because it has not been distributed yet. Here, if the preview video is playable, the preview button is presented and pressed to play the preview video 523. When the preview video ends, the program returns to the future program table 524.

By scrolling up from the current program table 511, the past program table 501 is presented. The past program table 501 presents the programs delivered in the past and the VOD contents. When the VOD content is selected, the process proceeds to the VOD selection sequence 505. The VOD selection sequence will be described with reference to FIG.

When a program is selected from the past program table 501, the program explanation screen 502 is once presented. Here, if the digest of the past program can be viewed, the digest button is presented, and when the digest is viewed, the digest 506 is played. When the viewing button is pressed from the explanation screen 502, the video content of the past program is played, and when it ends, the process returns to the past program table 504. You can make content selection more convenient by playing the digest video.

As described above, the convenience of program viewing can be improved by viewing the preview video scheduled to be distributed in the future program guide and viewing the digest in the past program guide. In addition, since the past program guide is displayed so that VOD can be selected, it is possible to view desirable VOD contents.

FIG. 8 is a diagram showing an example of a VOD viewing sequence from a program guide. When the program guide button on the remote controller is pressed on the television 141, the current program guide 611 is presented. If a program is currently selected from the program table 611, the program 612 is played. An advertisement video 613 is inserted in the middle or at the end of the main video of the program 612, and a VOD button is presented together with the advertisement video 613. When the VOD button is pressed, the VOD explanation screen 614 is presented. At this time, if the VOD is a service by SVOD, the explanation screen 614 is presented, and if the service is by TVOD, the explanation screen 621 is presented. A viewing button is presented on the explanation screen 614, and a purchase button and an amount are presented on the explanation screen 621.

Here, when the VOD viewing button is pressed, there are three branches. The first branch is when the viewer is not registered as a monthly billing member, the process proceeds to the member registration screen 615, the member registration application 625 operates on the smartphone, and the member registration is performed. Further, the process proceeds to the ID binding screen 616, the QR code (registered trademark) is presented on the TV screen, and the ID binding application 626 running on the smartphone allows the HA-ID of the TV receiver and the MA-ID which is the member ID to be displayed. Join.

The second branch is when the member has already been registered on the explanation screen 614, and the process proceeds to the ID binding screen 616. When the ID binding is completed, the process proceeds to the SVOD explanation screen 617 again, and the viewing button is pressed to play the VOD moving image 618. In the case of TVOD, the TVOD explanation screen 627 is presented, a predetermined purchase amount is paid, and the process proceeds to video viewing 618. When the VOD video playback is completed, the process returns to the main video 619.

The third branch directly proceeds to the VOD video reproduction 618 by pressing the viewing button from the SVOD explanation screen 614 when the ID binding has already been completed.

On the other hand, when the VOD content of the past program table 601 is selected, the process proceeds to the SVOD explanation screen 614 or the TVOD explanation screen 621. Hereinafter, the moving image 618 is played in the same sequence, and at the end, the process returns to the past program table 629.

With the above sequence, VOD can be easily viewed. In addition, the operation of acquiring the VOD token described with reference to FIG. 4 is performed in order to realize the present viewing sequence. When selecting viewing from the explanation screen 614, the sequence for acquiring the VOD token operates, and if the VOD token acquisition fails, the process proceeds to the member registration screen 615 or the ID binding screen 616, and after the ID binding is completed, By pressing the viewing button again from the SVOD explanation screen 617, the VOD token acquisition operation is started again, and after the VOD token is acquired, the main video 619 is played.

FIG. 9 is a diagram showing an example of an advertisement presentation sequence. There are three types of advertisement presentation patterns, showing in-stream insertion presentation 701, overlay display 711, and clickable VOD721.

In the in-stream insertion, which is the first pattern, the advertisement 703 is presented after the pre-main part 702 is reproduced, and the post-main part 704 is presented. On the screen, the main story moving screen 705 is presented, and after the advertisement moving screen 706 is presented, the main story moving screen 707 is reproduced. This pattern is an example of inserting advertising video content into so-called video content.

The second pattern, the overlay display, presents the advertisement on the main video. In-stream insertion is time-consuming because advertisements are inserted in time, while overlay display has a feature that it is not affected by the length of the video content because the advertisement is directly superimposed on the main video. be. When the main video 712 is being played, advertisements are superimposed from the video screen surface 715 to become a video screen 716 and further a video screen 717. Here, the overlapping advertisements are automatically erased by the information in the advertisement information that automatically presents the program, and the screen shifts to the moving image screen 717. In this presentation method, as described above, temporal insertion does not occur, but the screen is partially hidden.

The third pattern is the clickable VOD721, which is a combination of instream insertion 701 and overlay table 711. As in the in-stream, the advertisement 723 is played from the main video 722, and the main video 724 is played. At that time, the state of the moving image screen 725 shifts to the advertising moving image screen 723 and the moving image screen 726. Here, a button is presented to the advertising video content, and when pressed, the explanation screen 728 is displayed, and when the viewing button is further pressed, the VOD content 729 is played. If the button is not pressed on the advertisement screen 726, the main video 724 is played as soon as the advertisement 723 is finished. When the VOD content 729 ends, the moving image content 730 of the same channel is played.

In each case, the state of the program guide configuration information is shown in 741, 742, 743. When in-stream insertion is performed, the program guide configuration information 741 is composed of business operator information, channel information, program information, and advertising information. The same applies to the overlay display. In the case of clickable VOD, the advertisement information further includes VOD information. In the case of overlay display and clickable VOD, the screen is configured by the layout information shown in FIG.

FIG. 10 is a diagram illustrating layout information of the advertisement. When the overlay display screen 802 is presented from the main video 801, the screen is configured by the layout information 805 in the program guide configuration information. The layout information 805 includes image coordinates, image size, still image coordinates, and size information, and it is possible to configure an L-shaped display 802 or a display 803 on which rectangular areas are overlapped. .. When the overlay is automatically displayed, the overlay is automatically displayed according to the automatic start flag and the start time in the CM information in the program guide configuration information.

In this example, two patterns are illustrated as clickable presentations. The first pattern is a clickable advertisement, and after pressing a button, another EC site or information can be presented. The second pattern is clickable VOD, which can be presented by the sequence shown in FIG.

In the case of the clickable VOD, the advertisement video 842 is played from the video screen 801 of the main part, and the button 842 presented on the advertisement video 842 is pressed to shift to the VOD explanation screen 823. Here, by pressing the viewing button, the VOD moving image 824 is played. The presentation position of the button 842 on the advertisement video 822 is determined by the layout information 825. The viewing button on the VOD explanation screen 823 is also arranged according to the layout information.

In the case of a clickable advertisement, the button 841 is presented to the advertisement video 812 based on the layout information 815. When the button 841 is pressed, the product screen 813 of the EC site is presented. Here, for example, a detailed information screen or the like can be presented.

As described above, a flexible screen configuration can be performed by the layout information of the program guide configuration information.

FIG. 11 is a diagram showing an operation example of advertisement presentation in a current program using the program guide configuration information. Currently, the program guide 901 displays the content currently being distributed. The program guide configuration information 900 contains business operator information 902 and channel information 903. The channel information 903 includes program information 904, 906, and 908, respectively, the program information 904 has an advertisement information 905, the program information 906 has an advertisement information 907, and the program information 908 has an advertisement information 909, and further, an advertisement. Information 909 includes VOD information 910.

The program start time and the program end are described in each program information, and the advertisement start time and the end time are also described in the advertisement information.

The program guide is composed of the above information included in the program guide configuration information, and the main video and the advertisements 921 to 927 are reproduced. The screens presented at the same time are shown in 931 to 937.

The program information 904 describes a program start time of 8:00 and a program end time of 9:00. Further, the advertisement information includes a start time of 8:30 and an end time of 8:35. The main video starts at 8:00, and the advertisement is played from 8:30. Furthermore, from 8:35, the movie returns to the main video and playback continues.

The next program 924 will start at 9:00. The next program is shown. The program information 906 describes a start time of 9:00 and an end time of 11:00. The advertisement information 907 contains a start time of 10:00 and an end time of 10:05, and is indicated to be displayed by an overlay. Based on this information, the main video 924 playback will start from 9:00. A still image advertisement is automatically displayed from 10:00 in the middle of playing the main video. The screen presented is shown in 934. The advertisement is displayed as a still image on top of the main video. The still image, which is an overlapping advertisement, disappears at 10:05.

Further, in the next program information, a start time of 11:00 and an end time of 12:00 are described, and in the advertisement information, a start time of 11:30 and an end time of 11:40 are described. In this advertisement, instructions are described to jump to another screen by displaying a button. With this information, the next program 925 will start at 11:00. Advertisement 926 starts at 11:30, but as shown on the advertisement screen 936, a button is presented in this advertisement. When the viewer presses a button, the VOD sequence is entered and the VOD selection screen 938 is presented. After that, the operation is performed according to the VOD sequence shown in FIG. If the button is not pressed, the main video 927 continues to be played, and the advertisement disappears as shown on the video screen 937.

As described above, the program is configured by the program guide configuration information, but the operation stream is separately reproduced by the metadata (manifest file) included in the moving image stream. As an example, FIG. 11 shows a case where a moving image stream is played by MPEG DASH, which is an international standard. In MPEG DASH, MPD (Media Presentation Description) is used for playing a video stream. For MPD, the video stream is specified by Period. For example, the program 921 based on this embodiment is composed of MPD # 1: 951, and the moving image 921 is played. The advertisement 922 is played by Period # 2: 942, and the moving image 923 is played by Period # 3: 943. Similarly, the moving image 924 of the next program is played by Period # 1: 944 of MPD # 2: 952. Further, in the next program, the moving image 925 is played by Period # 1: 945 of MPD # 3: 953. The advertisement 926 is played by Period # 2: 946, and the moving image 927 is played by Period # 3: 947. In this example, one MPD is associated with one program, but different correspondence is possible depending on the operation. For example, it is possible to associate one MPD with two or more programs and specify it with a plurality of periods.

FIG. 12 is a diagram showing an operation example of advertisement presentation in a past program using the program guide configuration information. The program guide configuration information is composed of business operator information 1002, channel information 1003, program information 1004, advertisement information 1005, and VOD information 1006. Based on this information, the past program table 1001 is displayed. The program information 1004 included in the channel information 1003 reproduces the moving image 1021, the advertisement 1022, and the moving image 1023. Here, although there is a description that the program start time is 8:00 and the end time is 9:00, the program can be freely selected because it indicates the time delivered in the past.

When the moving image 1021 is selected, the explanation screen 1041 is once presented, and when the viewing button is pressed, the main part moving image 1021 is played. Further, when the advertisement video 1032 is played back and then the advertisement video ends, the main video screen 1033 is displayed.

In the past program guide of FIG. 12, the programs provided by the video platform are displayed as channels. In this figure, channel A1 and channel A2 are channels provided by the video platform A, and channel B1 is a channel provided by the video platform B. The VOD contents 1 to 4 to be displayed in each program guide can be displayed by selecting the VOD information provided by the video platform that distributes the program contents focused by the viewer with a remote controller or the like. That is, when the viewer focuses the content A11 with a remote controller or the like, the VOD provided by the video platform is displayed on the program guide screen. In this embodiment, the VOD content display is arranged only in the past program guide, but it can be arranged in the present and future program guide using the same data and movement.

On the other hand, when VOD is selected, VOD moving image 1024 is played. Here, before the reproduction, the explanation screen 1042 of the VOD is presented, and when the viewing button is pressed, the VOD moving image 1024 is reproduced. At that time, the moving image screen becomes the VOD moving image screen 1034. When the VOD video ends, the screen returns to the past program guide screen 1035.

As with the current program guide, the relationship between the past program guide and the reproduction of the operation stream by MPEG DASH will be described. The moving image 1021 is reproduced by Period # 1: 1051 of MPD # 1: 1050. The advertisement 1022 is played by Period # 2: 1052, and the main video 1023 is played by Period # 3: 1053. As for VOD, the VOD moving image 1024 is played by Period # 1: 1054 of MPD # 2: 1060. Similar to the current operation of the program guide, it is possible to operate by the relationship between one MPD and a plurality of programs.

FIG. 13 is a diagram illustrating periodical update of program guide configuration information. The program guide configuration information 1111 is updated periodically, for example, on a daily basis. The program guide configuration information includes business operator information, channel information, program information, advertising information, and VOD information.

Periodically, the television gateway 121 requests the video platform 111 for program guide configuration information by (1) signal 1101. The video platform 111 (2) sends the program guide configuration information to the television gateway 121 by the signal 1102. The television gateway 121 turns on the update flag 1121, which is normally OFF, as soon as the update program guide configuration information is acquired. The TV cloud 131 periodically confirms the update flag 1121 of the TV gateway 121 by the signal 1103, and if the update flag 1121 is ON, the TV cloud 131 acquires the program guide configuration information by the signal 1104. (5) Distribute to the television receiver 141 at the signal 1105. Immediately after the TV cloud 131 acquires the program guide configuration information, the update flag 1121 is turned off. However, if there are multiple TV clouds, turn off after confirming that all TV clouds have acquired the program guide configuration information. Further, when the program guide configuration information is acquired from the TV gateway 121, the security can be maintained by encrypting it with the key distributed in advance to the TV cloud 131 in order to secure more security.

FIG. 14 is a diagram illustrating the update of the emergency message. As shown in FIG. 5, since the program guide configuration information has a large amount of information and includes thumbnail images and the like inside, the program guide configuration information is updated at a long cycle such as one day. Therefore, for example, it is difficult to respond to an emergency situation such as when a live broadcast program is extended and the program schedule must be changed. Function is required. The format of the urgent message is shown in 1210.

<Urgent message ID><ChannelID><Target program ID><Targetitem><Processing><Processingcontent>
Here, since the <emergency message ID> is uniquely issued within the business operator, it is composed of <business operator ID + unique ID> and is indicated by Emsg_id.
<Channel ID> is a Service_id that specifies each channel, and <Target program ID> is an Event_id that specifies a program. <Target item> is each item in the program information.
<Processing> includes deletion, overwriting (change), and addition, and the specific content is specified as <processing content>.
For example, when changing the end time of a program starting at 8:00 and ending at 9:00 to 9:30, <processing> change and <processing content> 9:30 are sent to the target program.

The video platform 111 (1) sends an emergency message to the television gateway 121 by the signal 1201. The television gateway 121 turns on the emergency flag 1221, which is normally off. The TV cloud 131 confirms the emergency flag 1221 by the (2) signal 1202. At this time, the TV cloud 131 confirms in a shorter period than the confirmation of the update flag 1121 described above. For example, confirmation is performed in a period of 10 to 30 minutes. The TV cloud 131 acquires an urgent message by (3) signal 1203. The TV cloud 131 distributes the acquired emergency message to the TV receiver 141 by (4) signal 1204. Here, since the emergency message is distributed in a shorter time than the distribution of the program guide configuration information, each TV receiver receives the reception timing according to the offset time set in advance so that the transmission is not concentrated. Control and distribute access.

FIG. 15 is a configuration diagram of the television receiver 141. The broadcast content received by the antenna 1501 and converted into a digital stream by the tuner 1502 is converted into an audio signal and a video signal by the signal processing unit 1503. The voice signal is processed by the voice processing unit 1504, and the voice is reproduced by the speaker 1506. Further, the video signal is processed by the video processing unit 1505, and the video is reproduced by the video display unit 1507. The CPU 1509 is connected to the memory 1508 and the non-volatile memory 1510, a control program is executed, and the tuner 1502 is controlled and the signal processing unit 1503 is controlled. The user's operation is input from the remote controller 1513 to the receiving unit 1512 and input to the control program. The communication interface 1511 receives the moving image content and the content selection screen distributed from the network, and processes them by the control program of the CPU 1509.

The configuration of FIG. 6 and the reproduction sequence of FIG. 7 store the program guide configuration information of FIG. 5 obtained via the communication interface 1511 in the memory 1508, and the CPU 1509 uses software executed internally and is based on the current time. The program information is separated and the current program guide, the past program guide, and the future program guide are generated.

FIG. 16 is a block diagram of the video platform 111. The CPU 1602 is connected to the memory 1601 and the storage device 1603, and executes a control program. The operator controls the operation by the operation unit 1605. The communication interface 1604 is connected to a network, and is used for input / output of video content, output of past program guide configuration information, output of future program guide configuration information, output of current program guide configuration information, video distribution, and content selection information. Input / output. The video processing unit 1606 encodes the input video content and generates a stream for video distribution without encryption. As shown in this figure, the video platform 111 can be called a server.

FIG. 17 is a configuration diagram of the television gateway 121. The CPU 1702 is connected to the memory 1701 and the storage device 1703, and a predetermined processing program operates. The communication interface 1704 performs input / output from the video platform and input / output to the television cloud. Input of past program guide configuration information from video platform, input of future program guide configuration information, input of current program guide configuration information, output of past program guide configuration information to TV cloud, output of future program guide configuration information, current program Outputs table configuration information. The operation of the video platform is still controlled by the operator by the operation unit 1705. As shown in this figure, the television gateway 121 can be said to be a server.

FIG. 18 is a configuration diagram of the television cloud 131. From the communication interface 2004, the program guide configuration information output from the television gateway is received. The program guide configuration information is converted into a predetermined format that can be displayed by the television receiver by software operated by the CPU 2002 and the memory 2001, and is stored in the storage 2003. The operator controls the software by the operation unit 2005. The data stored in the storage 2003 is received by the television receiver shown in FIG. As shown in this figure, the TV cloud 131 can be said to be a server.

Hereinafter, the configuration of the program guide shown in FIG. 6 will be described with reference to the television receiver 141 of FIG. 15, the video platform 111 of FIG. 16, the television gateway 121 of FIG. 17, and the television cloud 131 of FIG.

The program guide configuration information stored in the storage 1603 of the video platform 111 of FIG. 16 is output by the communication interface 1604, received by the communication interface 1704 of the television gateway 121 of FIG. 17, and temporarily stored by the storage 1703. The stored program guide configuration information is output from the communication interface 1704 and received by the television cloud 131 of FIG. In the television cloud 131 of FIG. 18, the received program guide configuration information is converted into a format that can be displayed by the television receiver 141. Here, the converted data format is, for example, HTML5 that can be displayed by a browser operating on the television receiver 141.

The converted data is output to the television receiver 141 of FIG. 15 by the communication interface 2004. The television receiver 141 of FIG. 15 receives not only the moving image content but also the content selection screen from the communication interface 1511. The content selection screen referred to here corresponds to the past program guide, the current program guide, and the future program guide shown in FIG.

Hereinafter, the sequence of the program guide of FIG. 6 and the program guide of FIG. 7 will be described using the television receiver 141 of FIG. The program guide configuration information converted into a displayable data format by the television cloud 131 of FIG. 18 is received by the communication interface 1511. Here, as the program guide structure information, information for the past one week and the future one week has been sent, and the current program, the past program guide, and the future program guide shown in FIG. 6 are displayed according to the current time. To. Here, the program guide configuration information sent is compared with the current time, the part judged to be past information is divided and displayed as the past program guide, and the part judged to be future information is divided into the future program guide. If it is determined that the program is currently being distributed, it will be displayed as a program guide. These display operations are performed by software running on the CPU 1509 shown in FIG.

FIG. 7 shows a sequence of the program guide. The past program table 501, the current program table 511, and the future program table 521 shown in FIG. 7 correspond to the past program table 401, the current program table 411, and the future program table 421 shown in FIG. The operation in FIG. 7 is performed by software that operates in the CPU 1509 of the television receiver 141 shown in FIG.

[Additional Notes]
-Program guide configuration Information configuration In a video distribution system configured by a TV gateway
Only AVOD realized by linear distribution by "program guide configuration information" composed of advertisement information, VOD information, layout information indicating the display position of advertisement in addition to business operator information, channel information, program information, and timetable. Not, it corresponds to SVOD and TVOD.
-The VOD selection screen is superimposed on the linear distribution program table, and any of the AVOD, SVOD, and TVOD contents is selected and viewed by the sequence of the TV gateway that confirms the contract conditions of the viewer.
-The current program and the past program are seamlessly displayed by the program guide composition information delivered in the past and the program guide composition information scheduled to be delivered in the future. For past programs, digest playback is played, and for future programs, preview videos are played.
-Advertisement presentation method Based on the advertisement information and layout information included in the "program guide configuration information" above,
An advertisement that is inserted in the main video in time, an advertisement that is spatially superimposed on the main video, and an advertisement that is realized by combining these are presented.
-Realize a service to display information on the service site separately or to watch VOD video content by pressing a button from the advertisement inserted with time.
-How to acquire and correct the program guide configuration information "Program guide configuration information" is updated by periodically checking the update flag of the TV gateway.
The modification of the "program guide configuration information" is carried out by a separately transmitted urgent message, and the urgent message confirms the urgent flag in a relatively short period of time.
-A connection is placed between the video platform and the TV to provide the TV with video content from the video platform at the TV gateway.
The TV gateway
A video including an ID for identifying a video platform 111 from the television transmitted by a television cloud disposed between the television and the television gateway, an ID for identifying video content to be viewed, and an ID for simultaneously identifying the television cloud. Receive an on-demand token request and
An ID for simultaneously identifying the user of the mobile terminal and the video platform (hereinafter referred to as CT-ID) and an ID for identifying the video content to be viewed (hereinafter referred to as MA-ID) are transmitted to the video platform.
Receiving a video-on-demand token containing CT-ID and MA-ID as the video platform has VOD viewing conditions based on CT-ID and MA-ID,
A television gateway comprising transmitting the video-on-demand token to the television cloud based on the result of receiving the video-on-demand token from the video platform.

(Second Embodiment)
A second embodiment, which is an embodiment of the present invention, will be described with reference to the drawings. Since this embodiment is a modification of the other embodiment described above, the same reference numerals are used for the same parts as those of the other embodiments, and detailed description thereof will be omitted.

FIG. 19 is a diagram illustrating an example of an operation up to ID binding in a video distribution system. Similar to FIG. 4, this figure shows an excerpt of a video platform 111, a television gateway 121, a television cloud 131, a television receiver 141, and a mobile terminal 109 from the entire video distribution system shown in FIG. Other video platforms, TV clouds, TV receivers, and mobile devices do the same.

In the first embodiment, an example of the operation of the video distribution system has been described with reference to FIG. 4, but in the present embodiment, the operation is mainly the operation before the operation shown in FIG. 4, and the ID combination information DB (database). ) The flow until the information is stored in 120 will be described.

The ID combination information DB 120 is stored in a storage device such as an HDD (Hard Disk Drive) included in the television gateway 121 (or the CPU 1702 of the television gateway 121 can be referred to), for example. The ID combination information DB 120 stores information exemplified in the form of a table in FIGS. 20 and 21.

FIG. 20 is a diagram showing an example of information stored in the ID combination information DB 120 for identifying a member and its right status. More specifically, the table shown in FIG. 20 stores the MA-ID in association with the HA-ID, access token, refresh token, expiration date, user profile, and the like. The access token is a token indicating that access to the TV cloud 131 is permitted. The expiration date is the expiration date of the access token, and if the expiration date is exceeded, the access token expires. The refresh token is a token used to acquire a new access token and an expiration date.

Here, the MA-ID is an ID that simultaneously identifies the user of the mobile terminal 109 and the video platform 111. Here, the mobile terminal 109 is, for example, a mobile terminal device such as a smartphone owned by the user. The HA-ID is an ID that simultaneously identifies the television receiver 141 and the television cloud 131. Therefore, when the user has a plurality of playback devices (for example, a television receiver 141), there is a possibility that a plurality of HA-IDs are associated with one MA-ID. In addition, the access token, refresh token, expiration date, etc. are stored for each HA-ID associated with the MA-ID.

FIG. 21 is a diagram showing an example of information for identifying a playback device (for example, a television receiver 141) stored in the ID combination information DB 120. More specifically, the table shown in FIG. 21 stores the HA-ID in association with the MA-ID, access token, refresh token, expiration date, and the like. The access token is a token indicating that access to the video platform 111 is permitted. The expiration date is the expiration date of the access token, and if the expiration date is exceeded, the access token expires. The refresh token is a token used to acquire a new access token and an expiration date.

Here, the user may use the VOD service provided by the plurality of video platforms 111 by one playback device (for example, a television receiver 141). In this case, there is a possibility that multiple MA-IDs are associated with one HA-ID. In addition, the access token, refresh token, expiration date, etc. are stored for each MA-ID associated with the HA-ID.

Returning to FIG. 19, the transmission / reception of signals up to the ID binding will be described in chronological order. First, when the television receiver 141 receives an operation requesting VOD viewing by a remote control operation or the like, the television cloud 131 requests (1) a QR code (registered trademark) by a signal 1901. The signal 1901 contains at least the HA-ID.

Upon receiving the QR code request of (1), the television cloud 131 transmits information for displaying (2) the QR code to the television receiver 141 by the signal 1902. Here, the QR code of the signal 1902 includes at least information that can identify the PF-ID that identifies the video platform 111 that provides the VOD content and the HA-ID that indicates the television receiver itself. The television receiver 141 that has received the signal 1902 displays the QR code on the screen.

Next, the mobile terminal 109 acquires (3) Web access by the signal 1903 based on the information obtained by imaging and decoding the QR code displayed on the screen of the television receiver 141. The access destination at this time is the television gateway 121. Upon receiving the signal 1903, the television gateway 212 makes (4) an authentication request to the video platform 111 indicated by the PF-ID included in the QR code by the signal 1904.

The video platform 111 that has received the signal 1904 confirms (5) ID registration by the signals 1905 to 1906. In the ID registration confirmation, the video platform 111 requests the user to log in via the mobile terminal 109.

Here, the display state and operation reception on the mobile terminal 109 side will be supplemented. When the user requests the TV receiver 141 to watch VOD with the remote control, the QR code is displayed on the screen of the TV receiver 141. Therefore, the QR code is imaged by the mobile terminal 109, and the Web page guided by the QR code is mobile. Display on the screen of the terminal 109. The Web page at this time is provided by, for example, the television gateway 121. Further, the Web page at this time includes, for example, an operation button for confirming whether or not to allow the user to request a login operation on the next screen. When the user operates this operation button, the mobile terminal 109 displays a screen for the user to input the ID and password specified in the VOD viewing contract. The video platform 111 provides a screen for inputting an ID and a password at this time. Through the screen, the video platform 111 accepts the input of the user's ID and password, and completes (5) ID registration confirmation by the signals 1905 to 1906.

Returning to the explanation with reference to FIG. The video platform 111 transmits the user's ID and password to the subscriber database 191 by the signal 1905. The subscriber database 191 transmits the MA-ID by signal 1906 to the video platform 111 if the user's ID and password are valid in the VOD viewing contract.

The video platform 111 that has obtained the MA-ID after completing the ID registration confirmation in (5) transmits the response (6) to the television gateway 121 by the signal 1907. Up to this point, the television gateway 121 recognizes that the user has a VOD viewing contract with the video platform 111.

Upon receiving the response of (6), the television gateway 121 then transmits the (7) token request to the video platform 111 by the signal 1908. Upon receiving the token request of (7), the video platform 111 transmits the (8) VPF token response to the television gateway 121 by the signal 1909.

The TV gateway 121 that has received the VPF token response of (8) then transmits the token request of (9) to the TV cloud 131 by the signal 1910. Upon receiving the token request of (9), the TV cloud 131 transmits the (10) TVC token response to the TV gateway 121 by the signal 1911.

The TV gateway 121 that has received the TVC token response of (10) then transmits the profile request of (11) to the video platform 111 by the signal 1912. Upon receiving this, the video platform 111 transmits the (12) profile and MA-ID to the television gateway 121 by the signal 1913.

The TV gateway 121 that has received the profile and MA-ID of (12) then transmits the profile request of (13) to the TV cloud 131 by the signal 1914. Upon receiving this, the television cloud 131 transmits the (14) profile and HA-ID by the signal 1915.

By the flow up to this point, the TV gateway 121 obtains the MA-ID and HA-ID associated with the user's profile. Next, the television gateway 121 performs (15) ID binding, and stores the MA-ID and HA-ID combination information (for example, the information exemplified in the table format in FIGS. 20 and 21) in the ID combination information DB 120. Let me.

As described above, according to the present embodiment, it is possible to enable an input operation on the mobile terminal 109 at the time of the first VOD viewing on a certain playback device (television receiver 141). The mobile terminal 109 is, for example, a smartphone, which is a terminal in which character input is easy. Therefore, according to the present embodiment, the mobile terminal 109 can be used to input the ID and password, which had to be performed by the remote controller in the past, so that the complexity of the input operation is greatly reduced. It becomes possible.

Further, according to the present embodiment, the video platform is as long as the token is valid without managing the ID and password that enable the user to log in to the video platform 111 in the television receiver 141 or the television cloud 131. It is possible to connect the television receiver 141 to 111. That is, the ID and password, which are information to be kept secret, are managed only by the video platform 111, and it is possible to eliminate the risk of leakage from other devices (television gateway 121, television cloud 131, television receiver 141). ..

FIG. 22 is a diagram illustrating a signal flow related to ID provision in the television gateway 121. This figure shows a signal flow at the time of the second and subsequent VOD viewing performed by a user having a certain VOD viewing contract with a certain playback device.

The television gateway 121 includes a coupling information reference unit 1706, which is a functional unit realized by the CPU 1702 executing a predetermined program. When the communication I / F (Interface) 1704 receives the MA-ID from the video platform 111, the coupling information reference unit 1706 refers to the ID coupling information DB 120 to acquire the HA-ID corresponding to the MA-ID. This is transmitted to the TV cloud 131. Further, when the communication I / F (Interface) 1704 receives the HA-ID from the TV cloud 131, the combined information reference unit 1706 refers to the ID combined information DB 120 and acquires the MA-ID corresponding to the HA-ID. And send this to the video platform 111. More specifically, it is as described with reference to FIG. 4 in the first embodiment.

In the linear distribution of video content, by adding VOD information to the program guide configuration information, the VOD can also be displayed on the EPG when the user views the video content of the linear distribution. This makes it possible to widen the range of program selections for viewers.

101-108 ... CSP (Content Service Provider)
109 ... Mobile terminal 111 ... Video platform 120 ... ID combination information DB
121 ... TV gateway 131 ... TV cloud 141 ... TV receiver 191 ... Subscriber database 301 ... Program guide viewing information 1706 ... Combined information reference section

Claims (4)

At a television gateway located between the video platform and the television receiver and making a connection to provide the television receiver with video content from the video platform.
From the user's mobile terminal, the TV cloud that mediates the authentication of the TV receiver to the TV gateway, the TV receiver, and the information that identifies the mobile terminal are received.
From the video platform, a MA-ID that simultaneously identifies the mobile terminal and the video platform of the user authenticated based on the input via the mobile terminal is received, and the MA-ID is received.
Upon receiving the HA-ID that simultaneously identifies the TV receiver and the TV cloud from the TV cloud,
The MA-ID and the HA-ID related to the same user are associated with each other and stored in a predetermined storage unit as ID combination information.
TV gateway. The television reception is arranged between the video platform and the television receiver, is connected to a television gateway that makes a connection for providing video content from the video platform to the television receiver, and can transmit and receive signals to and from the television gateway. In the TV cloud that mediates the authentication of machines
Information for displaying a code image including information for identifying the TV receiver and the TV cloud is transmitted to the TV receiver.
Sending HA-ID that simultaneously identifies the TV receiver and the TV cloud to the TV gateway.
TV cloud. A video platform that provides video content to the television receiver associated with the user based on the viewing contract with the user.
Authenticate the user based on the information entered from the user's mobile device
A MA-ID that simultaneously identifies the mobile terminal and the video platform is transmitted to the television gateway that mediates the authentication of the television receiver to the video platform.
Video platform. A video platform that provides video content to the TV receiver associated with the user based on the viewing contract with the user.
A television gateway that mediates the authentication of the television receiver to the video platform,
A television cloud that is connected to the television receiver so that signals can be transmitted and received and mediates the authentication of the television receiver to the television gateway.
Equipped with
The TV gateway accepts access from a mobile terminal owned by the user based on the information contained in the code image displayed on the TV receiver by the TV cloud, and at least the TV receiver and the said by the access. Get the information associated with the mobile device and
The video platform authenticates the user based on the information input from the mobile terminal after the access, and further transmits an MA-ID that simultaneously identifies the mobile terminal and the video platform to the television gateway. death,
The TV cloud transmits an HA-ID that simultaneously identifies the TV receiver and the TV cloud to the TV gateway.
Further, the television gateway associates the MA-ID and the HA-ID related to the same user and stores them in a predetermined storage unit as ID combination information.
Delivery system.

Images