KR101689624B1 - 3d advertising method when moving content screen of mobile application - Google Patents
3d advertising method when moving content screen of mobile application Download PDFInfo
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- KR101689624B1 KR101689624B1 KR1020150176811A KR20150176811A KR101689624B1 KR 101689624 B1 KR101689624 B1 KR 101689624B1 KR 1020150176811 A KR1020150176811 A KR 1020150176811A KR 20150176811 A KR20150176811 A KR 20150176811A KR 101689624 B1 KR101689624 B1 KR 101689624B1
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Abstract
The present invention relates to a 3D advertisement method when a content providing screen of a mobile application is displayed or moved.
After the mobile application starts executing and the content providing screen is displayed, when the screen moving event is called, the screen moves to the new content providing screen. When an advertisement start event is detected at a predetermined point during screen movement, 3D advertisement contents previously produced in a separate screen hierarchy are displayed thereon. Preferably, the area other than the 3D object is transparently displayed on the screen layer in which the advertisement content is displayed, that is, the second activity screen 200, thereby maximizing the visual production effect. The first activity screen, that is, the logo of the loading screen 100 Ensure visualization of the design.
Description
The present invention relates to a method of user interface of a mobile device, and more particularly to a method of advertising using a mobile application.
The mobile screen is small. This is because the size of the device is small. The size of the iPhone 6, a typical mobile device, is 64x138mm. The size of the Galaxy S5 is 72.5x142mm. The mobile world is unfolded through the display screen defined by these device sizes. It is qualitatively different from desktop computer environments with monitors larger than 27 inches. For example, when using the Web in a desktop computer environment, the user does not feel uncomfortable that the screen is narrow. The web screen is wide enough. Therefore, not only the user but also the producer providing the web service can enjoy a great deal of freedom in constructing the user screen and creating the content and arranging it on the user screen. In such an environment, both users and producers rarely experience the readability of the content or the content that causes other content to interfere with readability. However, in a mobile environment, special measures are required by the manufacturer to enjoy various contents without causing inconvenience to the user on a small screen. Occasionally, technical measures that can be implemented on a desktop monitor screen are not possible in a mobile environment.
Let's take two representative examples. First, let's look at the mobile banner shown in FIG. In the desktop environment, banner ads on the web are relatively free to use. You can create ad banners of various sizes and shapes, and there is no difficulty in placing a user's screen banner unless it is purely a design request. Even if you do not like the banners, you do not see other content because of the banners. However, it is completely different in mobile environments. As shown in FIG. 15, even if only one advertisement banner is installed, the user becomes worse as the banner area, and the screen can not be read. In particular, the banner directly hinders the user environment in FIG. 15 (b). Despite these inconveniences, the explosive growth of mobile users has increased the utility of banner advertising. Thus, producers control banner exposure so that they (1) produce a banner with the no-view button installed, (2) minimize the banner area, and (3) visualize and disappear for a short time. However, it is often difficult to accurately touch the "x" display button with each finger (1), so that the user frequently navigates to the advertiser site with a touch mistake. (2) At least the minimized area hinders the readability of the mobile screen 3) The user will have to endure the discomfort during that time.
However, the banner worsens the mobile environment to a degree that can not be compared to the desktop environment. Today, the mobile user interface is configured to respond to a user ' s touch input in the movement of the screen or in the selection of functions, even in the area where the banner is located.
Next, Fig. 16 shows the problem. This is the case of playback of video content on a mobile device. If the video content is played in a desktop environment, the video can be played only in a part of the user screen. You do not need to watch the video in full screen. In some areas of the screen it is not difficult to see the video and see other content in other areas. However, in a mobile environment, for example, a newspaper is read through a mobile application screen, and in order to reproduce a moving picture, the entire application screen changes to a moving picture playback screen (Fig. 16 (b)). This is because the video player is called through the mobile screen. If the video content is an advertisement video, it causes a fatal inconvenience that it is forcibly deviated from the entire application screen due to the advertisement reproduction.
Also, in a mobile environment, when a user tries to play certain video content, the video player is called in full screen to play the video. In this case, there has been no conventional method of exposing the advertisement contents to the screen being reproduced in real time.
However, despite the limitations of this mobile environment, the need for advertising is still great. This is because traffic on mobile exceeds desktop traffic, and mobile applications are becoming more commonplace. The technology must address the above-described problems of the mobile environment in response to commercial needs.
In particular, in order to fundamentally solve the above-mentioned problems in providing a mobile video advertisement to a user, the inventors of the present invention have long studied and developed and finally completed the present invention.
It is an object of the present invention to propose a new technique for playing virtual 3D video advertisements in a mobile application screen.
It is another object of the present invention to provide a methodology for sufficiently guaranteeing a user's right to read a mobile application screen while reproducing an advertisement. It is a very important consideration in the present invention to ensure that users are not disturbed in reading, viewing, touching, and moving app screen content despite ads.
It is another object of the present invention to propose a new 3D video advertisement during a time when a content providing screen of an application is moving when a mobile application is to be executed. The approach to advertising on the content presentation screen of an application has been attempted in a variety of ways. One of the prior arts is to display a banner on a screen fixed at a specific position, and to maintain it even during the movement of the content providing screen. However, such a method is problematic because it degrades the user environment as much as the banner area. The present invention proposes a new methodology for ensuring the integrity and consistency of an application while at the same time enabling effective 3D advertising upon loading without employing such a method. The unique technical spirit of the invention described below is consistent throughout the various embodiments of the present invention.
In the present specification, the term "application screen content" refers to basic content displayed on a mobile application screen installed in a user device. For example, if mobile application software is a mobile media app on the media, then the app screen content will be articles displayed in a variety of designs. If the mobile app is sending and receiving a mobile instant message, the app screen content will be a message sending / receiving screen. If the app screen content is what is shown on the loading screen, then the loading screen where the logo design is displayed will be the app screen content. In the present specification, the "content providing screen" refers to a screen that exposes the contents of the application screen. For example, a content presentation screen is a screen on which an article is exposed or a screen on which a message is transmitted and received.
The advertisement method of the present invention is executed in any application screen such as a mobile utility application, a mobile game application, and the like.
In the meantime, other objects not specifically described in the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.
The present invention relates to a 3D advertising method for moving a content providing screen of a mobile application,
(a) the input means executes the mobile application installed in the mobile device, and the mobile application calls the content providing screen (which defines it as the first activity screen);
(b) the mobile application detecting a scroll event of the first activity screen; And
(c) if an advertisement start event is detected during the execution of the scroll event, a 3D engine in which the processor of the mobile device is installed during the movement of the first activity screen is driven to display a screen of the second activity layer And outputting the 3D content previously created on the first activity screen.
In a preferred embodiment of the present invention, the second activity screen on which the 3D content is displayed includes a Transparency Area for ensuring the visualization of the content providing screen displayed on the first activity screen, And a content area (content area) for visualization.
In a preferred embodiment of the present invention, in the step (c), the 3D call kit of the mobile application, which manages information about the output time point of the 3D content matched with the first activity screen, And calling the output.
In one preferred embodiment of the present invention, the 3D content is a moving image including sound, and it is preferable to display the execution completion screen of the mobile application by any one of the following processes.
(1) if the screen movement event is finished after the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the execution completion screen is immediately displayed;
(2) if the screen movement event is terminated before the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the display of the execution completion screen of the mobile application is completed after the reproduction of the 3D content is completed;
In a preferred embodiment of the present invention, the content providing screen displayed through the first activity screen is displayed and managed on the mobile device through the first communication with the mobile application provider server, and displayed on the second activity screen The content is preferably displayed and managed on the mobile device via a second communication with the advertisement server.
According to a preferred embodiment of the present invention, (d) when the input means touches the 3D content, executing the web browser and moving to the preset advertiser site may be further included.
According to a preferred embodiment of the present invention, it is preferable that (d) the input means touches the 3D content to cause a displacement reaction of at least one of enlargement, reduction, movement and rotation of the 3D object.
Previously known mobile advertising methods were flat on the application screen. There was a disadvantage that it prevented the user from viewing the application screen because the advertisement content belonged to a part of the application screen. In addition, the technology of expressing 3D ads in the application screen itself has been very difficult because it has to be coded together with the basic functions of the application. In addition, there were aspects that were dependent on OS regulations. However, according to the present invention, the screen displaying the mobile advertisement content and the application screen are separately created and displayed in a hierarchical manner, and the area other than the 3D advertisement content is processed transparently to solve both problems and disadvantages of the related art there was.
Especially, it is effective to 3D advertisement when moving content providing screen of application. At the same time as 3D advertising, an application may be unaffected from its ad content, i.e., have an ad-free degree. Also, advertising does not compromise the integrity and consistency of the application. This is because the hierarchical structure of the UI in which the loading screen is displayed differs from the hierarchical structure of the UI in which the 3D advertisement is displayed. In addition, the application screen content displayed on the content providing screen is not influenced by the advertisement content at all.
On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.
1 is a view schematically showing an example of the system configuration of the present invention.
2 is a diagram conceptually illustrating a hierarchical screen configuration for implementing the method of the present invention.
3 is a diagram showing an example of the configuration of the
4 is a diagram showing a configuration example of a
5 is a diagram showing a configuration example of the
6 is a hierarchical screen configuration example according to one embodiment of the present invention. As shown in FIG. 6, a
FIG. 7 shows an example of a 3D advertisement displayed on an actual mobile screen according to a preferred embodiment of the present invention. The
FIG. 8 illustrates a screen hierarchical structure when 3D advertisement contents are displayed on a loading screen according to execution of a mobile application among various embodiments of the present invention.
Figure 9 illustrates the actual loading screen scenario of Figure 8;
FIG. 10 is an exemplary screen configuration according to one preferred embodiment of the present invention. A screen hierarchical structure when 3D advertisement contents are displayed on a specific application screen on which an application screen content of a mobile application is displayed will be exemplified.
11 is an exemplary screen configuration according to another preferred embodiment of the present invention. Illustrates the screen hierarchy when displaying 3D ads on a mobile media player.
12 is a diagram illustrating a scenario when a content providing screen of a mobile application is executed.
13 illustrates various embodiments of the location where the advertisement event of the present invention occurs.
Figure 14 is a flow diagram schematically illustrating the overall process of the method of the present invention.
FIG. 15 is a screen configuration example of a mobile advertisement method using a conventional banner.
16 is an example of the screen configuration when playing the media player in the mobile device.
It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.
1 shows a schematic system configuration example in a preferred embodiment of the present invention. The system of the present invention is constructed by two independent processes, as shown. Application software is provided to the user through a first process. The first process relates to providing, managing, updating, and transmitting / receiving data of the main content of the application, and is a process between the
The
In the present invention, there is a second process, in particular independent of the first process, preferably with respect to the reproduction and management of the advertisement. The
In some preferred embodiments, the application provider and the ad server operator may be the same subject. Even in this case, the first process and the second process are systematically distinguished and have a separate communication process. In another preferred embodiment, the application provider and the ad server operator may be different entities. Both of these embodiments are conceptually and systematically distinguished from the first process and the second process.
In consideration of this, the mobile application installed in the mobile device includes a component relating to the content of the app screen and a component relating to the 3D content displayed by driving the 3D engine.
When the relationship between the first process and the second process is clarified by the relationship between the
Figure 2 schematically illustrates this concept of the invention. 2 shows an application screen displayed on the screen of the
The
The basic technical idea of the present invention is as follows. The
On the other hand, the
By thus configuring the screen hierarchy differently, the degree of freedom of the application developer can be increased. For example, the second activity layer can be configured only when necessary, and the 3D advertisement can be performed there. In addition, since the user can be configured such that the existence thereof is unknown to the trans-
Figure 3 proposes two embodiments of a brief configuration of a mobile application of the present invention. It is needless to say that the present invention is not limited to the configuration shown in FIG.
3 (a), the
The
4, the
The
The
5 shows an example of the configuration of the
The 3D
The camera /
The
The message transmission /
After all the resources (objects, animations, mapping source images, sound files, etc.) of the 3D content are loaded, the message transmission /
The message transmission /
The background transfer run
The
FIG. 6 again shows the principle of the 3D content display method according to the preferred embodiment of the present invention. As described above, the user interface of the mobile application is composed of the
The
By structuring the
Thus, the user interface as shown in FIG. 7 can be implemented in the mobile environment. In the present invention, since the second activity layer is located on the first activity layer, it is the second activity screen that is directly visible to the user's viewpoint. Only the presence of the second activity screen is concealed and the first activity screen is seen by the transparency of the second activity screen. The user screen of Fig. 7 is the
In the embodiment of FIG. 7, only the
There are various types of mobile application screens. Figures 8-11 illustrate various scenarios corresponding to mobile application screen types. FIGS. 8 and 9 show a 3D advertisement scenario when a mobile application is executed and loaded, FIG. 10 shows scenarios in various screens of the executed mobile application, FIG. 11 shows a scenario in which a moving picture FIG. 12 shows a scenario when the content providing screen of the executed mobile application is moved. These embodiments may optionally be serviced. Of course, it is needless to say that each embodiment can be independently provided at a specific point in a mobile device in which the advertisement method according to each embodiment is the same.
First, let's look at the scenario of FIG. FIG. 8 is a scenario in which mobile advertisement can be performed in the second activity layer at the time of loading occurring when the mobile application is executed. Usually, the loading screen is a user interface for displaying the logo design, which is composed of screens of the first activity layer. When the mobile application runs, it takes a few seconds to load the application server. In areas with poor communication environments, it takes more than a few tens of seconds to load. Then, the 3D advertisement according to the present invention is performed.
However, as shown, there is a need to pre-code the mobile advertisement content to be displayed in the second activity layer. Since the
The structure of the first activity screen (loading screen 101) and the
FIG. 9 shows an example in which the
On the other hand, the advertisement content produced by the
In addition, in some embodiments of the present invention, if the time required for the loading is 2 seconds and the playback time of the advertisement content is 3 seconds, after the playback of the advertisement content is completed, the loading screen is moved to the initial screen of the application It is good.
That is, the 3D content of the present invention transitions to the execution completion screen (which will become the application main screen) of the mobile application by any one of the following processes. First, if the loading of the mobile application is terminated after the end of the playback time of the 3D content within the predetermined 1 to 5 seconds, the execution completion screen of the application is immediately displayed. This allows the user to enter the main screen of the desired application. Second, if the loading of the mobile application is terminated before the end of the playback time of the 3D content within the predetermined 1 to 5 seconds, the display of the execution completion of the application is put on standby and the playback completion time of the 3D content is determined. Then, all the 3D content is reproduced and then the application screen is displayed. Even in this case, since the waiting time is within 1 to 2 seconds, the user considers the time required for loading, and does not feel the disadvantage due to the advertisement display. In addition, if you take a short 3D advertisement and appreciate the visual effect, you will be able to finish the advertisement and move to the application screen.
On the other hand, the
In another embodiment of the present invention, the displacement reaction corresponding to the touch input to the 3D object in the content area of the second activity screen may be pre-coded. That is, when there is a touch event in the 3D object, it is possible to output at least one displacement reaction among enlargement, reduction, movement, and rotation of the 3D object.
The embodiment of FIG. 10 relates to an advertising method performed on a mobile application screen that has been executed. It may be any screen included in the application. The content of the application screen of the application is displayed on the
The
Preferably, there are three settings: setting the content in the content to be transparent other than the
Preferably, even if the input means 300 touches the
Prefabricated 3D advertisement content, preferably through the
Preferably, the advertisement content is produced as a 3D movie including a sound having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is longer than 20 seconds, the user will have a psychological rejection feeling, and the capacity of the advertisement content increases.
On the other hand, the second activity screen on which the advertisement is output matches the first activity screen. Therefore, in addition to the case where the user presses the no-watching button for instructing the end of the playback time or the display stop, the advertisement content may be displayed when the touch event of the user is generated in the transport
The embodiment of FIG. 11 relates to a case in which a moving picture is played through a player by touching video content, particularly in an application screen content of a mobile application. In this embodiment, the media player screen is the
As shown in FIG. 14, when a player is reproduced in a conventional mobile device, there is no means for the application manager to actively advertise through the player unless the advertisement is included in the video content to be reproduced. The technical idea of the present invention effectively solves this.
Similar to Fig. 7, the
In a preferred embodiment, the input means 300 forms a
In this embodiment, 3D advertisement contents prepared in advance through the
Preferably, the advertisement content is produced as a 3D movie having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is more than 20 seconds, the advertisement will interfere with watching the video through the player, resulting in psychological rejection. Further, preferably, the placement of the
The embodiment of FIG. 11 is a unique advantage that an on air advertisement method for displaying an advertisement on a part of a broadcast screen during a TV broadcast can be implemented on a mobile screen. Since the advertisement content is displayed in the
The embodiment of FIG. 12 relates to an advertisement method that is performed while a content providing screen is displayed or moved in a mobile application that has been executed. The present invention can be applied to the case where any screen included in the application is moved. The content of the application screen of the application is displayed on the
The input means touches the
In a preferred embodiment, the input means may execute a screen movement event by touching the
While the scrolling event is being executed, the application detects an advertisement start event (312b). The advertisement start event refers to an event that defines when the
The application thus detects the
The
Preferably, the following settings are made: setting the area other than the
Preferably, even if the input means 300 touches the
Prefabricated 3D advertisement content, preferably through the
Preferably, the advertisement content is produced as a 3D movie including a sound having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is longer than 20 seconds, the user will have a psychological rejection feeling, and the capacity of the advertisement content increases.
On the other hand, the second activity screen on which the advertisement is output matches the first activity screen. Therefore, in addition to the case where the user presses the no-view button for instructing the end of the play time or the display stop, the advertisement content may be displayed when the touch event of the user occurs in the transparent run- The playback of the advertisement content is stopped, thereby making it possible to configure the 3D content to disappear. In addition, if the screen movement event is completed after the end of the play time of the advertisement content within the predetermined 1 to 5 seconds, the advertisement content execution completion screen is immediately displayed, (2) the 3D content of the 3D advertisement within the predetermined 1 to 5 seconds If the scrolling event ends before the end of the playback time, the display of the advertisement content execution completion screen may be displayed after the playback of the 3D advertisement content is completed.
Preferably, the
13 illustrates various embodiments of the location where the advertisement event of the present invention occurs.
The advertisement initiation event can be defined in advance so as to occur in a position that does not hurt the readability of the user. For example, if the mobile application software is a mobile app on the media, an ad launch event occurs at the end of the article (313b).
In an alternative embodiment, the advertisement launch event may be set to occur (313a) at a predefined midpoint of the app screen content. For example, an ad launch event may be set at an intermediate point of an article. The midpoint of an article may be immediately before or after the image to be newly loaded, or it may be between paragraphs and paragraphs.
In yet another embodiment, the advertisement start event may be set to occur when a menu button on the app screen is selected (313c). When the user selects the menu button, the content of the new application screen must be loaded, so that the readability of the user is not significantly deteriorated.
In yet another embodiment, the ad launch event may be set to occur (313d) when certain keywords of the app screen content are displayed. For example, if an application sets its book name to a keyword, an ad launch event occurs when the app screen content displays the book title of a particular author. In this case, the 3D advertisement content displayed on the second activity screen may be a product that advertises a product associated with the keyword. A book corresponding to the keyword displayed in the article will be displayed as the ad content.
Figure 14 schematically shows the overall process of the method of the present invention.
First, the input means instructs execution of a mobile application installed in the mobile device (S10). As described above, if the mobile application has a function of displaying the advertisement content in advance on the second activity screen and displaying the advertisement content on the application UI for displaying the application screen content, that is, on the first activity screen, It should not be. It may be a game application or a utility application. It may be a mobile messenger or an information-providing application.
The processor of the mobile device initiates execution of the mobile application, and the application displays the content providing screen as the first activity screen as the display of the mobile device (S20).
Next, when a screen movement event is detected and an advertisement start event is detected during execution, the processor of the mobile device determines whether predetermined advertisement content exists according to the application software setting (S30). Preferably, the advertisement content is 3D video content. Preferably, the advertisement content has a point of time when the advertisement content is outputted and output position information. Which is managed by the aforementioned 3D call kit of the mobile application. The content providing screen and the advertisement content will be matched. In short, the 3D call kit of the mobile application is coded to invoke the output of 3D content to the 3D engine.
If the advertisement content exists, the processor drives the 3D engine installed in advance, and outputs the 3D content previously created on the second activity screen on the first activity screen (S40).
In a preferred embodiment of the present invention, the second activity screen, in which the 3D content is displayed, is a transferee region (e.g., a region of interest) for ensuring the visualization of the first activity screen, Transparency Area) and a content area for visualizing 3D content. This is already explained before.
<Device>
The mobile device of the present invention is not limited to any type of electronic device capable of touch input, capable of electronic response, wireless communication, data transmission / reception, and holding and carrying. Preferably, a smartphone, a tablet PC, or a wearable device capable of touch input through a touch screen will be included. In another embodiment of the present invention, the device may be an Internet of Things device having a touchpad screen capable of touch input. A refrigerator with a touch panel, a wire telephone, a home network device, and the like.
A mobile device includes a processor, a touch panel, an input device, and a memory. Other various I / O devices, camera modules, power supplies, communication modules, and sensors may be included. The input device is a means for selecting or gesturing the touch panel. This can usually be understood with the user's finger, but it is a technical component that represents the independent physical characteristics that are induced from the human body. For example, physical stimuli that apply pressure to the surface of the touch panel, capacitive, infrared, ultrasonic and various other physical characteristics determine the input device. A finger or a stylus pen. The touch panel receives a touch event from the input device. In the touch panel, various types of touch detection mechanisms are implemented in the display device. As the touch sensing mechanism, there are known a pressure reduction type, a capacitive type, an infrared type, and an ultrasonic type. It is preferable to use a depressurization method and a capacitance method.
The memory typically provides a location for storing computer code and data used in mobile devices. For example, the internal memory may store firmware for a device, such as a basic input / output system, an operating system, various programs, applications, or any other routines, including user interface functions, processor functions, have. Particularly, in the present invention, as shown, the 3D engine, the mobile application and the 3D content are stored in the memory.
The 3D engine installed in the device enables three dimensional displacement of the 3D content of the present invention (including three dimensional displacement to perform a preset animation function). The processor executes the computer code with the operating system and performs the operations of generating and using the data. The processor may also use a series of instructions to receive and process input and output data between components of the mobile device. In addition, the processor controls the processing of the process related to the installation, display and execution of the application software, and particularly controls the change of the GUI element in the electronic device to be ensured by the operating system software and executed by the application software. The processor controls the 3D advertisement content to be displayed according to a rule set by the application while considering the matching of the first activity screen of the application and the second activity screen.
A feature of the present invention in terms of devices is that a configuration in which a 3D engine and / or 3D call kit is embedded in a mobile application installed in a memory, a configuration in which an application screen content and a 3D advertisement content of a mobile application are displayed in different screen layers A configuration in which the 3D advertisement content is displayed has at least a touch transferring transparent run-in area or a transparent run-in area, a configuration for communicating with the application server by the first process with respect to the application screen content of the mobile application, And a configuration for communicating with the advertisement server by the second process with respect to the 3D advertisement contents.
<Software medium>
For reference, in an exemplary embodiment of the present invention, the 3D content display method in the mobile application screen may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floptical disks, A hard disk drive, a flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.
Claims (7)
(b) the mobile application detecting a scroll event of the first activity screen; And
(c) if an advertisement start event is detected during the execution of the scroll event, a 3D engine in which the processor of the mobile device is installed during the movement of the first activity screen is driven to display a screen of the second activity layer And outputting 3D content previously created on the first activity screen on the first activity screen,
The second activity screen on which the 3D content is displayed includes a Transparency Area for ensuring the visualization of the content providing screen displayed on the first activity screen and a Content Area for visualizing the 3D content, In addition,
Wherein when the touch point is generated in the transferee area of the second activity screen, the touch point is transmitted to a position of the same coordinate in the first activity screen, The touch point being created on the activity screen,
A 3D advertising method when displaying or moving a content presentation screen of a mobile application.
Wherein the step (c) includes the step of the 3D call kit of the mobile application managing the information about the output time point of the 3D content matched with the first activity screen invoking the output of 3D content to the 3D engine , 3D presentation method when displaying or moving content providing screen of mobile application.
Wherein the 3D content is a moving image including sound and displays an execution completion screen of the mobile application by any one of the following processes:
(1) if the screen movement event is finished after the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the execution completion screen is immediately displayed;
(2) if the screen movement event is terminated before the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the display of the execution completion screen of the mobile application is completed after the reproduction of the 3D content is completed;
Wherein the content providing screen displayed on the first activity screen is displayed and managed on the mobile device through a first communication with the mobile application provider server, and the content displayed on the second activity screen is displayed on the second Wherein the content is displayed and managed on a mobile device via a communication.
(d) when the input means touches the 3D content, executing a web browser to move to a preset advertiser site, wherein the step of displaying or moving the content providing screen of the mobile application comprises:
(d) a step in which the input means touches the 3D content to cause a displacement reaction of at least one of enlargement, reduction, movement, and rotation of the 3D object.
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KR20120102996A (en) * | 2011-03-09 | 2012-09-19 | 방경란 | System and method for displaying 3d contents of 3d moving picture |
KR20130024627A (en) * | 2011-08-31 | 2013-03-08 | (주)옴니텔 | Method for conducting an advertisement using loading-time of application |
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JP2002014890A (en) * | 2000-06-28 | 2002-01-18 | Interforce Inc | Advertisement system using electronic network |
KR20090078168A (en) * | 2008-01-14 | 2009-07-17 | 김기연 | The electronic bulletin board with multi-display apparatus using layer screen |
KR20120102996A (en) * | 2011-03-09 | 2012-09-19 | 방경란 | System and method for displaying 3d contents of 3d moving picture |
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