KR101689624B1 - 3d advertising method when moving content screen of mobile application - Google Patents

Abstract

The present invention relates to a 3D advertisement method when a content providing screen of a mobile application is displayed or moved.
After the mobile application starts executing and the content providing screen is displayed, when the screen moving event is called, the screen moves to the new content providing screen. When an advertisement start event is detected at a predetermined point during screen movement, 3D advertisement contents previously produced in a separate screen hierarchy are displayed thereon. Preferably, the area other than the 3D object is transparently displayed on the screen layer in which the advertisement content is displayed, that is, the second activity screen 200, thereby maximizing the visual production effect. The first activity screen, that is, the logo of the loading screen 100 Ensure visualization of the design.

Description

TECHNICAL FIELD [0001] The present invention relates to a 3D advertisement method for displaying or moving a content providing screen of a mobile application,

The present invention relates to a method of user interface of a mobile device, and more particularly to a method of advertising using a mobile application.

The mobile screen is small. This is because the size of the device is small. The size of the iPhone 6, a typical mobile device, is 64x138mm. The size of the Galaxy S5 is 72.5x142mm. The mobile world is unfolded through the display screen defined by these device sizes. It is qualitatively different from desktop computer environments with monitors larger than 27 inches. For example, when using the Web in a desktop computer environment, the user does not feel uncomfortable that the screen is narrow. The web screen is wide enough. Therefore, not only the user but also the producer providing the web service can enjoy a great deal of freedom in constructing the user screen and creating the content and arranging it on the user screen. In such an environment, both users and producers rarely experience the readability of the content or the content that causes other content to interfere with readability. However, in a mobile environment, special measures are required by the manufacturer to enjoy various contents without causing inconvenience to the user on a small screen. Occasionally, technical measures that can be implemented on a desktop monitor screen are not possible in a mobile environment.

Let's take two representative examples. First, let's look at the mobile banner shown in FIG. In the desktop environment, banner ads on the web are relatively free to use. You can create ad banners of various sizes and shapes, and there is no difficulty in placing a user's screen banner unless it is purely a design request. Even if you do not like the banners, you do not see other content because of the banners. However, it is completely different in mobile environments. As shown in FIG. 15, even if only one advertisement banner is installed, the user becomes worse as the banner area, and the screen can not be read. In particular, the banner directly hinders the user environment in FIG. 15 (b). Despite these inconveniences, the explosive growth of mobile users has increased the utility of banner advertising. Thus, producers control banner exposure so that they (1) produce a banner with the no-view button installed, (2) minimize the banner area, and (3) visualize and disappear for a short time. However, it is often difficult to accurately touch the "x" display button with each finger (1), so that the user frequently navigates to the advertiser site with a touch mistake. (2) At least the minimized area hinders the readability of the mobile screen 3) The user will have to endure the discomfort during that time.

However, the banner worsens the mobile environment to a degree that can not be compared to the desktop environment. Today, the mobile user interface is configured to respond to a user ' s touch input in the movement of the screen or in the selection of functions, even in the area where the banner is located.

Next, Fig. 16 shows the problem. This is the case of playback of video content on a mobile device. If the video content is played in a desktop environment, the video can be played only in a part of the user screen. You do not need to watch the video in full screen. In some areas of the screen it is not difficult to see the video and see other content in other areas. However, in a mobile environment, for example, a newspaper is read through a mobile application screen, and in order to reproduce a moving picture, the entire application screen changes to a moving picture playback screen (Fig. 16 (b)). This is because the video player is called through the mobile screen. If the video content is an advertisement video, it causes a fatal inconvenience that it is forcibly deviated from the entire application screen due to the advertisement reproduction.

Also, in a mobile environment, when a user tries to play certain video content, the video player is called in full screen to play the video. In this case, there has been no conventional method of exposing the advertisement contents to the screen being reproduced in real time.

However, despite the limitations of this mobile environment, the need for advertising is still great. This is because traffic on mobile exceeds desktop traffic, and mobile applications are becoming more commonplace. The technology must address the above-described problems of the mobile environment in response to commercial needs.

In particular, in order to fundamentally solve the above-mentioned problems in providing a mobile video advertisement to a user, the inventors of the present invention have long studied and developed and finally completed the present invention.

It is an object of the present invention to propose a new technique for playing virtual 3D video advertisements in a mobile application screen.

It is another object of the present invention to provide a methodology for sufficiently guaranteeing a user's right to read a mobile application screen while reproducing an advertisement. It is a very important consideration in the present invention to ensure that users are not disturbed in reading, viewing, touching, and moving app screen content despite ads.

It is another object of the present invention to propose a new 3D video advertisement during a time when a content providing screen of an application is moving when a mobile application is to be executed. The approach to advertising on the content presentation screen of an application has been attempted in a variety of ways. One of the prior arts is to display a banner on a screen fixed at a specific position, and to maintain it even during the movement of the content providing screen. However, such a method is problematic because it degrades the user environment as much as the banner area. The present invention proposes a new methodology for ensuring the integrity and consistency of an application while at the same time enabling effective 3D advertising upon loading without employing such a method. The unique technical spirit of the invention described below is consistent throughout the various embodiments of the present invention.

In the present specification, the term "application screen content" refers to basic content displayed on a mobile application screen installed in a user device. For example, if mobile application software is a mobile media app on the media, then the app screen content will be articles displayed in a variety of designs. If the mobile app is sending and receiving a mobile instant message, the app screen content will be a message sending / receiving screen. If the app screen content is what is shown on the loading screen, then the loading screen where the logo design is displayed will be the app screen content. In the present specification, the "content providing screen" refers to a screen that exposes the contents of the application screen. For example, a content presentation screen is a screen on which an article is exposed or a screen on which a message is transmitted and received.

The advertisement method of the present invention is executed in any application screen such as a mobile utility application, a mobile game application, and the like.

In the meantime, other objects not specifically described in the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

The present invention relates to a 3D advertising method for moving a content providing screen of a mobile application,

(a) the input means executes the mobile application installed in the mobile device, and the mobile application calls the content providing screen (which defines it as the first activity screen);

(b) the mobile application detecting a scroll event of the first activity screen; And

(c) if an advertisement start event is detected during the execution of the scroll event, a 3D engine in which the processor of the mobile device is installed during the movement of the first activity screen is driven to display a screen of the second activity layer And outputting the 3D content previously created on the first activity screen.

In a preferred embodiment of the present invention, the second activity screen on which the 3D content is displayed includes a Transparency Area for ensuring the visualization of the content providing screen displayed on the first activity screen, And a content area (content area) for visualization.

In a preferred embodiment of the present invention, in the step (c), the 3D call kit of the mobile application, which manages information about the output time point of the 3D content matched with the first activity screen, And calling the output.

In one preferred embodiment of the present invention, the 3D content is a moving image including sound, and it is preferable to display the execution completion screen of the mobile application by any one of the following processes.

(1) if the screen movement event is finished after the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the execution completion screen is immediately displayed;

(2) if the screen movement event is terminated before the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the display of the execution completion screen of the mobile application is completed after the reproduction of the 3D content is completed;

In a preferred embodiment of the present invention, the content providing screen displayed through the first activity screen is displayed and managed on the mobile device through the first communication with the mobile application provider server, and displayed on the second activity screen The content is preferably displayed and managed on the mobile device via a second communication with the advertisement server.

According to a preferred embodiment of the present invention, (d) when the input means touches the 3D content, executing the web browser and moving to the preset advertiser site may be further included.

According to a preferred embodiment of the present invention, it is preferable that (d) the input means touches the 3D content to cause a displacement reaction of at least one of enlargement, reduction, movement and rotation of the 3D object.

Previously known mobile advertising methods were flat on the application screen. There was a disadvantage that it prevented the user from viewing the application screen because the advertisement content belonged to a part of the application screen. In addition, the technology of expressing 3D ads in the application screen itself has been very difficult because it has to be coded together with the basic functions of the application. In addition, there were aspects that were dependent on OS regulations. However, according to the present invention, the screen displaying the mobile advertisement content and the application screen are separately created and displayed in a hierarchical manner, and the area other than the 3D advertisement content is processed transparently to solve both problems and disadvantages of the related art there was.

Especially, it is effective to 3D advertisement when moving content providing screen of application. At the same time as 3D advertising, an application may be unaffected from its ad content, i.e., have an ad-free degree. Also, advertising does not compromise the integrity and consistency of the application. This is because the hierarchical structure of the UI in which the loading screen is displayed differs from the hierarchical structure of the UI in which the 3D advertisement is displayed. In addition, the application screen content displayed on the content providing screen is not influenced by the advertisement content at all.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

1 is a view schematically showing an example of the system configuration of the present invention.
2 is a diagram conceptually illustrating a hierarchical screen configuration for implementing the method of the present invention.
3 is a diagram showing an example of the configuration of the mobile application 50 of the present invention.
4 is a diagram showing a configuration example of a 3D call kit 53 according to any embodiment of the present invention.
5 is a diagram showing a configuration example of the 3D engine 55 according to any embodiment of the present invention.
6 is a hierarchical screen configuration example according to one embodiment of the present invention. As shown in FIG. 6, a screen 100 of a first activity layer in which an application screen content is displayed and a screen 200 of a second activity layer in which 3D advertisement content is displayed Fig.
FIG. 7 shows an example of a 3D advertisement displayed on an actual mobile screen according to a preferred embodiment of the present invention. The object 229 is expressed with the Z axis.
FIG. 8 illustrates a screen hierarchical structure when 3D advertisement contents are displayed on a loading screen according to execution of a mobile application among various embodiments of the present invention.
Figure 9 illustrates the actual loading screen scenario of Figure 8;
FIG. 10 is an exemplary screen configuration according to one preferred embodiment of the present invention. A screen hierarchical structure when 3D advertisement contents are displayed on a specific application screen on which an application screen content of a mobile application is displayed will be exemplified.
11 is an exemplary screen configuration according to another preferred embodiment of the present invention. Illustrates the screen hierarchy when displaying 3D ads on a mobile media player.
12 is a diagram illustrating a scenario when a content providing screen of a mobile application is executed.
13 illustrates various embodiments of the location where the advertisement event of the present invention occurs.
Figure 14 is a flow diagram schematically illustrating the overall process of the method of the present invention.
FIG. 15 is a screen configuration example of a mobile advertisement method using a conventional banner.
16 is an example of the screen configuration when playing the media player in the mobile device.
It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

1 shows a schematic system configuration example in a preferred embodiment of the present invention. The system of the present invention is constructed by two independent processes, as shown. Application software is provided to the user through a first process. The first process relates to providing, managing, updating, and transmitting / receiving data of the main content of the application, and is a process between the application server 1 and the mobile device 10. [ 3D content is provided to the user through a second process. The second process is a communication process between the advertisement server 20 and the mobile device 10 in relation to providing, managing, updating, transmitting and receiving of 3D content, and the like.

The application server 1 providing the main content through the first process establishes the database 3 necessary for execution and management of the application. And various hardware / software equipment for enjoying the main content. The mechanisms related to various configurations, functions, and communications of this first process may belong to known areas as far as the main content is concerned. Through the first process, the mobile application software is installed in the mobile device 10 and is executed by the processor of the mobile device 10. [ Such mobile application software is not limited by its type and classification as utility application, messenger application, SNS application, media application, game application, and so on.

In the present invention, there is a second process, in particular independent of the first process, preferably with respect to the reproduction and management of the advertisement. The ad server 20 has a database 23 associated with ad content and / or ad events occurring on the mobile device. The construction, management, data transmission and reception, and billing policy of the advertisement server 20 belong to the publicly known area if they only provide a view that the mobile advertisement is provided to the user device. However, it is newly constructed in that the 3D content using the 3D engine is expressed as a layer independent of the application configuration of the first process by the method described later. It also has a separate communication process.

In some preferred embodiments, the application provider and the ad server operator may be the same subject. Even in this case, the first process and the second process are systematically distinguished and have a separate communication process. In another preferred embodiment, the application provider and the ad server operator may be different entities. Both of these embodiments are conceptually and systematically distinguished from the first process and the second process.

In consideration of this, the mobile application installed in the mobile device includes a component relating to the content of the app screen and a component relating to the 3D content displayed by driving the 3D engine.

When the relationship between the first process and the second process is clarified by the relationship between the application server 1 and the advertisement server 20, the concept of the different application screen layers of the mobile device 10 is discussed . The screen layer of the first process and the screen layer of the second process belong to the same world in terms of the two-dimensional world of the screen of the user's device 10 although they belong to different worlds in terms of the different layers.

Figure 2 schematically illustrates this concept of the invention. 2 shows an application screen displayed on the screen of the mobile device 10 when the mobile application is executed. The application screen does not have a physical depth as shown in Fig. It is merely a convenience explanation for conceptual hierarchical distinction. The main content controlled by the first process is displayed through the application screen of the first activity layer (this is defined as the "first activity screen ", 100). If the app screen is a providing screen of the app screen content provided by the application, the first activity screen will be defined as the content providing screen.

The second activity screen 200 is placed on the first activity screen 100. The advertisement content controlled by the second process is displayed through the second activity screen 200. Preferably, the 3D content is displayed on the second activity screen 200. Conventionally, the advertisement contents are displayed on the first activity screen 100 together with the same UI. Therefore, the above-described conventional problems have arisen.

The basic technical idea of the present invention is as follows. The second activity screen 200 is distinguished from the first activity screen 100 and introduces a conceptual structure. And structures the mobile application such that the second activity screen 200 is called over the first activity screen 100. At this time, in a preferred embodiment of the present invention, the second activity screen 200 may be configured to have two regions. The first area is the Transparency Area (210). By making the screen transparent, the first activity screen 100 below is made visible. The visibility 101 of the main content of the first activity screen 100 and the visibility 211 of the second activity screen 200 may be identical to each other because the upper layer is transparent. In this case, the position coordinates of the first activity screen 100 and the position coordinates of the second activity screen 200 coincide vertically.

On the other hand, the content area 220 in which the advertisement content is displayed can be made semi-transparent or invisible, and the visuality 221 of the advertisement content is ensured. The visual quality of the first activity screen 100 is limited by the content area 220. [

By thus configuring the screen hierarchy differently, the degree of freedom of the application developer can be increased. For example, the second activity layer can be configured only when necessary, and the 3D advertisement can be performed there. In addition, since the user can be configured such that the existence thereof is unknown to the trans-runtime area 210 of the second activity layer screen, the advertisement can prevent the original function of the application screen from being disturbed. By conceptually coding the screen, new and various mobile advertisements can be implemented.

Figure 3 proposes two embodiments of a brief configuration of a mobile application of the present invention. It is needless to say that the present invention is not limited to the configuration shown in FIG.

3 (a), the mobile application 50 may include a main app 51, a 3D call kit 53, and a 3D engine 55 associated with the main content. In this embodiment, one application is installed in the user's device. The 3D call kit 53 and the 3D engine 55 are embedded in the mobile application 50. 3B, the mobile application 50 includes a main application 51 and a 3D call kit 53, and includes a 3D engine 65, a 3D content 63, and a database 61 may be separately stored in a folder of the mobile device. Although not shown, in another embodiment, a database of 3D content and ad impressions is built in the ad server,

The 3D call kit 53 may be manufactured by a software development kit (SDK), and may be prepared in advance and embedded in the mobile application 50. The 3D call kit 53 may include a function to invoke the 3D content to be displayed on the second activity screen through the 3D engine and a function to communicate with the advertisement server 20 through the second process.

4, the 3D call kit 53 includes a loader 531, a content calling unit 532, a statistics gathering unit 533, and an AD DB manager 534, as shown in FIG. can do. The loader 531 assigns information about the 3D engine to the loader variable. The application software language of mobile devices such as Java or Object C does not provide 3D functionality. Therefore, it is necessary to use a separate external library to use the 3D function. The 3D engine can be understood as a collection of libraries that can be implemented in 3D. By putting information about this 3D engine in a variable called loader and storing it in memory in advance, 3D function can be used in real time if necessary. Therefore, a pre-made file for 3D and its path are needed. The developer must create a file in 3D format in advance, and declare the variable that creates the 3D view in advance. To use an external library on the Android OS, you need a .jar file, and on iOS you need an .a file. For Android, it includes a .jar file that contains classes that have access to the functionality of the 3D engine, and the .a file is included in the 3D call kit (53) for iOS. In other words, declare a variable that creates a 3D view, declare a function that creates a view on the variable, and assign it to the variable. Of course, the configuration of the present invention is not limited to the foil format.

The content calling unit 532 calls the 3D content that is prepared in advance corresponding to the predetermined time point of the first activity screen.

The statistic collecting unit 533 may collect various statistics relating to the identifier of the 3D content, the exposure time, and the like. The AD DB manager 534 may accumulate a database of advertisement exposures displayed on the application screen and transmit the database to the advertisement server to perform synchronization. In another preferred embodiment of the present invention, the statistic collecting unit 533 and the advertisement DB manager 534 may be constructed on the advertisement server side. In this case, the advertisement server transmits 3D content in real time to the mobile device.

5 shows an example of the configuration of the 3D engine 55 according to one preferred embodiment of the present invention. The 3D engine 55 is a specialized programming library structured to create a virtual three-dimensional space in a mobile device and to create and express cubic objects. Although the display of the mobile device is basically a plane in which only the x and y axes are present, the 3D engine 55 creates a z-axis to ensure that stereoscopic objects can be seen through the display of the device. The 3D engine 55 includes a 3D view generation module 551, a camera / illumination generation module 552, an animation configuration module 553, a message transmission / reception unit 554, a background transfer run time designation module 555, Module 556 and the like, which are coded by the developer and embedded in the mobile application 50 or installed as separate applications and located in the user device.

The 3D View generation module 551 retrieves objects in the .jar file or .a file format contained in the 3D engine library and visualizes them in 3D.

The camera / light generation module 552 is a configuration in which a virtual camera is installed at a point of time when the user views the object. That is, the camera of the 3D engine 55 becomes the viewpoint of the viewer, and the user views the object through the virtual camera. The object is changed in (x, y, z) coordinates in the 3D space created by the virtual camera. A lighting function may be further included in the preferred embodiment of the present invention. By specifying the position of the virtual lighting, the three-dimensional effect can be expressed more effectively. The position of the camera and the illumination can be realized by a camera provided by a 3D-based PC tool called 3D MAX, and a camera can be implemented through a content script. It is predetermined by the developer.

The animation configuration module 553 creates an object and an animation for moving the coordinates in the 3D space, respectively, and also exports them and registers them as resources of the 3D advertisement contents in the script. And we code the point at which the object is created and the point at which the animation is implemented through the script.

The message transmission / reception unit 554 is responsible for the message transmission / reception function with the 3D call kit 53.

After all the resources (objects, animations, mapping source images, sound files, etc.) of the 3D content are loaded, the message transmission / reception unit 554 basically transmits the 3D content to the 3D call kit 53 ") To inform you that you are ready to play the ad. Then, after the 3D call kit 53 receives this message, it sends a message (e.g., "play "," action ") to the 3D content side. For example, the CreateSpace function (the function name is an example) in 3D content is called. After that, when the advertisement is displayed and the reproduction of the advertisement is finished, the message transmission / reception unit 554 can send back a message ("play", "end") to the 3D call kit 53 to notify that the advertisement is finished. In short, by doing so, the 3D call kit 53 can store the start time and end time of the advertisement in the DB.

The message transmission / reception unit 554 uses a message transmission / reception function for various purposes. For example, when a message is sent from the 3D call kit to the media sound setting state of the user device, the sound contained in the advertisement content itself can be controlled on / off according to the state. There may be various click elements such as turning the screen of the advertisement contents, clicking a character, clicking a shortcut button to go to a specific page, etc. At this time, if there is any user interaction, 53), thereby accumulating a DB regarding advertisement exposure, and the information at this time is used for reporting to the advertiser.

The background transfer run time designation module 555 functions to set a transfer run time area to be displayed on the second activity screen.

The banner specifying module 556 sets a banner to be displayed in the second activity screen in advance.

FIG. 6 again shows the principle of the 3D content display method according to the preferred embodiment of the present invention. As described above, the user interface of the mobile application is composed of the first activity screen 100 and displayed on the user screen. That is, the content of the application screen of the mobile application is displayed on the device through the first activity screen 100. The advertisement content is composed of a second activity screen 200. Then, the second activity screen 200 is placed on the first activity screen 100. Preferably, the screen sizes of the first activity screen 100 and the second activity screen 200 are the same. Therefore, the plane coordinates on the screen at a specific point on the second activity screen 200 correspond to the coordinates on the screen on the first activity screen 100.

The second activity screen 200 can be set by distinguishing between the two areas. The first region can be set as a transparent region (Transparency Area) 210, and the second region is set as an area in which 3D content is displayed. The transparent display area 210 can be set to be transparent so that the structure of the first activity screen 100 below can be visually displayed. In some preferred embodiments of the present invention, the transparent region 210 may comprise a Touch Transporter Transparency Area. That is, the touch event of the input means generated in this area can be directly transmitted to the first activity screen 100. When the touch point 301a is generated in this area 210 as shown in the drawing, the touch input is transmitted to the same coordinate position of the first activity screen 100, .

By structuring the second activity screen 200 as shown in FIG. 6, besides the 3D content area displayed on the screen, the user can view the application screen by transparent setting, It is also possible to lower. According to the method of the present invention, it is possible to display additional advertising content while ensuring that the basic functions of various applications are reported / read / commanded.

Thus, the user interface as shown in FIG. 7 can be implemented in the mobile environment. In the present invention, since the second activity layer is located on the first activity layer, it is the second activity screen that is directly visible to the user's viewpoint. Only the presence of the second activity screen is concealed and the first activity screen is seen by the transparency of the second activity screen. The user screen of Fig. 7 is the second activity screen 200 first. However, in the transparent region 210, the first activity screen 100 is directly exposed.

In the embodiment of FIG. 7, only the object 229 can be displayed on the second activity screen 200 with 3D content, and the remaining background area 220a around the object 229 can be processed transparently or with a predetermined transparency . If the background region 220a is completely transparent, this region 220a is no different from the transparent region 210. [ Then, it becomes possible to express the object moving in 3D on the mobile screen. For example, a car can be displayed on the screen, so that it can be directed outside the screen. The mobile application screen (the first activity screen) remains as it is in the parts other than the car. Of course, it is also possible that the area 220a is semi-transparently processed so as to be slightly different from the transparency area 210.

There are various types of mobile application screens. Figures 8-11 illustrate various scenarios corresponding to mobile application screen types. FIGS. 8 and 9 show a 3D advertisement scenario when a mobile application is executed and loaded, FIG. 10 shows scenarios in various screens of the executed mobile application, FIG. 11 shows a scenario in which a moving picture FIG. 12 shows a scenario when the content providing screen of the executed mobile application is moved. These embodiments may optionally be serviced. Of course, it is needless to say that each embodiment can be independently provided at a specific point in a mobile device in which the advertisement method according to each embodiment is the same.

First, let's look at the scenario of FIG. FIG. 8 is a scenario in which mobile advertisement can be performed in the second activity layer at the time of loading occurring when the mobile application is executed. Usually, the loading screen is a user interface for displaying the logo design, which is composed of screens of the first activity layer. When the mobile application runs, it takes a few seconds to load the application server. In areas with poor communication environments, it takes more than a few tens of seconds to load. Then, the 3D advertisement according to the present invention is performed.

However, as shown, there is a need to pre-code the mobile advertisement content to be displayed in the second activity layer. Since the first activity screen 101 is a user interface displayed at the time of loading the mobile application, the developer does not need to perform a separate operation. The developer prepares the configuration of the second activity screen 201 displayed on the intro screen together with the advertisement content in advance. Then, this is matched with the first activity screen 101. When the mobile application is executed and a UI (usually a logo design is included) to be loaded is output, the call kit of the mobile application calls the second activity screen 201. The advertisement content is then displayed on the logo screen as the second activity screen.

The structure of the first activity screen (loading screen 101) and the second activity screen 201 is as follows. As described above, the second activity screen 201 is composed of the transferee area 211 and the content area 221. The transparent region 211 is a transparent screen and ensures that the first activity screen 101, that is, the application UI at the time of loading, is made visible.

FIG. 9 shows an example in which the first activity screen 101 and the second activity screen 201 configured as shown in FIG. 8 are displayed in an actual device. In a preferred embodiment, an area other than the 3D object 292 in the content area 221 can be processed as a transparent screen, such as the transfer screen area 101 and the loading screen area 101. Then, only the 3D object 292 can be expressed in three dimensions. In another preferred embodiment, effects such as hue / shade / translucency can be pre-stored in the content area 221 other than the 3D object 292. [

On the other hand, the advertisement content produced by the second activity screen 201 is preferably produced as a 3D movie having a reproduction time within approximately 1 to 5 seconds. Sound. ≪ / RTI > If the playback time is less than one second, the advertising effect is significantly reduced. If the reproduction time is longer than 5 seconds, the user will be inconvenienced. This is not preferable in terms of shortening of the loading time due to advancement of communication technology.

In addition, in some embodiments of the present invention, if the time required for the loading is 2 seconds and the playback time of the advertisement content is 3 seconds, after the playback of the advertisement content is completed, the loading screen is moved to the initial screen of the application It is good.

That is, the 3D content of the present invention transitions to the execution completion screen (which will become the application main screen) of the mobile application by any one of the following processes. First, if the loading of the mobile application is terminated after the end of the playback time of the 3D content within the predetermined 1 to 5 seconds, the execution completion screen of the application is immediately displayed. This allows the user to enter the main screen of the desired application. Second, if the loading of the mobile application is terminated before the end of the playback time of the 3D content within the predetermined 1 to 5 seconds, the display of the execution completion of the application is put on standby and the playback completion time of the 3D content is determined. Then, all the 3D content is reproduced and then the application screen is displayed. Even in this case, since the waiting time is within 1 to 2 seconds, the user considers the time required for loading, and does not feel the disadvantage due to the advertisement display. In addition, if you take a short 3D advertisement and appreciate the visual effect, you will be able to finish the advertisement and move to the application screen.

On the other hand, the 3D object 292 displayed on the second activity screen 201 may have a link to access an advertiser site registered in advance. When the user touches this object 292, the processor of the device can execute the web browser and control the screen to move to the previously registered advertiser site.

In another embodiment of the present invention, the displacement reaction corresponding to the touch input to the 3D object in the content area of the second activity screen may be pre-coded. That is, when there is a touch event in the 3D object, it is possible to output at least one displacement reaction among enlargement, reduction, movement, and rotation of the 3D object.

The embodiment of FIG. 10 relates to an advertising method performed on a mobile application screen that has been executed. It may be any screen included in the application. The content of the application screen of the application is displayed on the first activity screen 102.

The second activity screen 202 is composed of a transferee area 212 and a content area 222. Preferably, the function setting of the transparent runtime area 212 is performed so that the touch event generated in the transparent runout area 212 is transferred to the first activity screen 102 as it is. For example, when the input means 300 forms the touch point 310a at a certain position in the transparent run-in region 212, the position of the first activity screen 102 having the same coordinates as the touch point 301a So that the touch point 310b is formed. In order to do this, the transparent runtime region 212 must have a screen transparency function and a function of transmitting a touch. In other words, all parts of the advertisement content except for the advertisement area can be made transparent. That is, if the area of the advertisement is specified through the message transmission and sent to the 3D call kit 53, the 3D calling kit 53 makes all areas except the corresponding advertisement area transparent and transmits the touch event to the first activity screen 102 ).

Preferably, there are three settings: setting the content in the content to be transparent other than the content area 222, setting the background to be transparent in java or object C, and using the functions provided by the OS to set the second activity The touch event on the screen 202 is set to be passed to the first activity screen 102 in advance. With this configuration, even if the advertisement content is reproduced in the content area 222, the user can browse the first activity screen 102, that is, the app screen content without being disturbed, and also can move the screen through touch input Do.

Preferably, even if the input means 300 touches the content area 222 of the second activity screen 202, the touch input is not transmitted to the first activity screen 102. In some embodiments, a non-watching button ("X symbol") may be configured to cause the input means 300 to stop displaying the advertisement content. In another embodiment, the input means 300 may form the touch point 330 to land in a place linked to the advertisement content when a touch event occurs. However, in another embodiment, the touch event generated in the content area 222 may be configured to be transmitted to the first activity screen 102.

Prefabricated 3D advertisement content, preferably through the content area 222, is displayed, for example, as shown in the example of Fig.

Preferably, the advertisement content is produced as a 3D movie including a sound having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is longer than 20 seconds, the user will have a psychological rejection feeling, and the capacity of the advertisement content increases.

On the other hand, the second activity screen on which the advertisement is output matches the first activity screen. Therefore, in addition to the case where the user presses the no-watching button for instructing the end of the playback time or the display stop, the advertisement content may be displayed when the touch event of the user is generated in the transport run time region 212 or when the first activity screen is changed to another screen If the moving object is moved, it is possible to stop the recreation of the advertisement content, thereby configuring the 3D content to disappear. Preferably, the second activity screen 202 itself may disappear from the first activity screen 102. This configuration is possible because, as described above, the transparent child area 212 ensures visualization of the first activity screen and touch event transferring.

The embodiment of FIG. 11 relates to a case in which a moving picture is played through a player by touching video content, particularly in an application screen content of a mobile application. In this embodiment, the media player screen is the first activity screen 103. [ The media player may be a player that is controlled by the OS of the mobile device and is installed by default in the device. It can also be a player embedded in a mobile application. It may also be a separate media player installed by the user.

As shown in FIG. 14, when a player is reproduced in a conventional mobile device, there is no means for the application manager to actively advertise through the player unless the advertisement is included in the video content to be reproduced. The technical idea of the present invention effectively solves this.

Similar to Fig. 7, the second activity screen 203 of the embodiment of Fig. 11 is composed of a transferee area 213 and a content area 223. Preferably, the function of the transport runtime area 213 is set so that the touch event generated in the transport time zone 213 is transferred to the first activity screen 103 as it is. For example, when the input means 300 forms the touch point 311a at a certain position in the transparent run area 213, the position of the first activity screen 103 having the same coordinates as the touch point 311a So that the touch point 311b is formed. In order to do this, the transparent runtime area 213 needs to have a function of transmitting a touch as well as being made transparent. In this manner, even if the advertisement content is reproduced in the content area 223, the user can view the movie through the first activity screen 103, that is, the player, Can be input.

In a preferred embodiment, the input means 300 forms a touch point 331, and when the touch event occurs, the touch point 331 is landed in a place linked to the advertisement content. In another preferred embodiment, the non-watching button ("X symbol") may be configured to cause the input means 300 to stop displaying the advertisement content.

In this embodiment, 3D advertisement contents prepared in advance through the content area 223 are displayed, for example, as shown in the example of Fig. Of course, the area occupied by the 3D advertisement content should be set small at the top or bottom of the media player screen, so long as it does not interfere with the viewing of the video content.

Preferably, the advertisement content is produced as a 3D movie having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is more than 20 seconds, the advertisement will interfere with watching the video through the player, resulting in psychological rejection. Further, preferably, the placement of the content area 223 is located small in the corner of the screen, thereby improving the efficiency of the advertisement.

The embodiment of FIG. 11 is a unique advantage that an on air advertisement method for displaying an advertisement on a part of a broadcast screen during a TV broadcast can be implemented on a mobile screen. Since the advertisement content is displayed in the second activity screen 203, the configuration of the player in the first activity screen 103 is not disturbed.

The embodiment of FIG. 12 relates to an advertisement method that is performed while a content providing screen is displayed or moved in a mobile application that has been executed. The present invention can be applied to the case where any screen included in the application is moved. The content of the application screen of the application is displayed on the first activity screen 102.

The input means touches the first activity screen 102 to start the screen movement event. When the screen movement event is detected (312a), the application moves the first activity screen (102).

In a preferred embodiment, the input means may execute a screen movement event by touching the first activity screen 102 and sliding in a specific direction. The first activity screen 102 may scroll up and down to display the content of the app screen that has not been displayed yet. In another embodiment, the input means may execute a screen movement event by touching a menu button to call a new application screen content. When the menu button is touched, the first activity screen 102 may newly load the application screen content of the new category.

While the scrolling event is being executed, the application detects an advertisement start event (312b). The advertisement start event refers to an event that defines when the second activity screen 202 and the advertisement content are to be called during the execution of the scroll event. The ad launch event may be predefined to occur at a location that does not hurt the user ' s readability. For example, if mobile application software is a mobile media app on the media, then the app screen content will be articles displayed in a variety of designs. At this time, the advertisement start event may occur at the end of the article. The application executes a scrolling event when the user scrolls the article to display the remaining articles that are not displayed on the display. When the last paragraph of the article is displayed, the application detects the advertisement start event and calls the second activity screen 202 and the advertisement content. Since the user has read the entire article, there is no objection to the exposure of the ad content. As described above, the present invention has the effect of effectively advertising when moving the content providing screen of the application.

The application thus detects the screen movement event 312a and calls the second activity screen 202 as a ratio when the advertisement start event is detected 312b while the first activity screen 102 is being moved.

The second activity screen 202 is composed of a transferee area 212 and a content area 222. Preferably, the function of the transport runtime area 212 is set so that the touch event generated in the first activity screen 102 is transferred to the transport runtime area 212 as it is. For example, when the input means 300 forms the touch point on the first activity screen 102, the touch point is formed at the position of the transrefrance region 212 having the same coordinates as the touch point. In order to do this, the transparent runtime region 212 must have a screen transparency function and a function of transmitting a touch. In other words, all parts of the advertisement content except for the advertisement area can be made transparent. That is, if the area of the advertisement is specified through the message transmission and sent to the 3D call kit 53, the 3D calling kit 53 makes all areas except the corresponding advertisement area transparent, The touch event can be passed to the trans-run-time area 212.

Preferably, the following settings are made: setting the area other than the content area 222 to be transparent in the content, setting the background to be transparent in java or object C, and using the function provided by the OS The touch event started in the activity screen 102 is set in advance so as to be passed to the transrender area 212. In this way, a screen movement event started in the first activity screen 102 is naturally connected in the transparent run-in area 212. On the contrary, the touch event started in the trans- (102). With this configuration, even if the advertisement content is reproduced in the content area 222, the user can browse the first activity screen 102, that is, the app screen content without being disturbed, and also can move the screen through touch input Do.

Preferably, even if the input means 300 touches the content area 222 of the second activity screen 202, the touch input is not transmitted to the first activity screen 102. In some embodiments, a non-watching button ("X symbol") may be configured to cause the input means 300 to stop displaying the advertisement content. In another embodiment, the input means 300 may form the touch point 330 to land in a place linked to the advertisement content when a touch event occurs.

Prefabricated 3D advertisement content, preferably through the content area 222, is displayed, for example, as shown in the example of Fig.

Preferably, the advertisement content is produced as a 3D movie including a sound having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is longer than 20 seconds, the user will have a psychological rejection feeling, and the capacity of the advertisement content increases.

On the other hand, the second activity screen on which the advertisement is output matches the first activity screen. Therefore, in addition to the case where the user presses the no-view button for instructing the end of the play time or the display stop, the advertisement content may be displayed when the touch event of the user occurs in the transparent run- The playback of the advertisement content is stopped, thereby making it possible to configure the 3D content to disappear. In addition, if the screen movement event is completed after the end of the play time of the advertisement content within the predetermined 1 to 5 seconds, the advertisement content execution completion screen is immediately displayed, (2) the 3D content of the 3D advertisement within the predetermined 1 to 5 seconds If the scrolling event ends before the end of the playback time, the display of the advertisement content execution completion screen may be displayed after the playback of the 3D advertisement content is completed.

Preferably, the second activity screen 202 itself may disappear from the first activity screen 102. This configuration is possible because, as described above, the transparent child area 212 ensures visualization of the first activity screen and touch event transferring.

13 illustrates various embodiments of the location where the advertisement event of the present invention occurs.

The advertisement initiation event can be defined in advance so as to occur in a position that does not hurt the readability of the user. For example, if the mobile application software is a mobile app on the media, an ad launch event occurs at the end of the article (313b).

In an alternative embodiment, the advertisement launch event may be set to occur (313a) at a predefined midpoint of the app screen content. For example, an ad launch event may be set at an intermediate point of an article. The midpoint of an article may be immediately before or after the image to be newly loaded, or it may be between paragraphs and paragraphs.

In yet another embodiment, the advertisement start event may be set to occur when a menu button on the app screen is selected (313c). When the user selects the menu button, the content of the new application screen must be loaded, so that the readability of the user is not significantly deteriorated.

In yet another embodiment, the ad launch event may be set to occur (313d) when certain keywords of the app screen content are displayed. For example, if an application sets its book name to a keyword, an ad launch event occurs when the app screen content displays the book title of a particular author. In this case, the 3D advertisement content displayed on the second activity screen may be a product that advertises a product associated with the keyword. A book corresponding to the keyword displayed in the article will be displayed as the ad content.

Figure 14 schematically shows the overall process of the method of the present invention.

First, the input means instructs execution of a mobile application installed in the mobile device (S10). As described above, if the mobile application has a function of displaying the advertisement content in advance on the second activity screen and displaying the advertisement content on the application UI for displaying the application screen content, that is, on the first activity screen, It should not be. It may be a game application or a utility application. It may be a mobile messenger or an information-providing application.

The processor of the mobile device initiates execution of the mobile application, and the application displays the content providing screen as the first activity screen as the display of the mobile device (S20).

Next, when a screen movement event is detected and an advertisement start event is detected during execution, the processor of the mobile device determines whether predetermined advertisement content exists according to the application software setting (S30). Preferably, the advertisement content is 3D video content. Preferably, the advertisement content has a point of time when the advertisement content is outputted and output position information. Which is managed by the aforementioned 3D call kit of the mobile application. The content providing screen and the advertisement content will be matched. In short, the 3D call kit of the mobile application is coded to invoke the output of 3D content to the 3D engine.

If the advertisement content exists, the processor drives the 3D engine installed in advance, and outputs the 3D content previously created on the second activity screen on the first activity screen (S40).

In a preferred embodiment of the present invention, the second activity screen, in which the 3D content is displayed, is a transferee region (e.g., a region of interest) for ensuring the visualization of the first activity screen, Transparency Area) and a content area for visualizing 3D content. This is already explained before.

<Device>

The mobile device of the present invention is not limited to any type of electronic device capable of touch input, capable of electronic response, wireless communication, data transmission / reception, and holding and carrying. Preferably, a smartphone, a tablet PC, or a wearable device capable of touch input through a touch screen will be included. In another embodiment of the present invention, the device may be an Internet of Things device having a touchpad screen capable of touch input. A refrigerator with a touch panel, a wire telephone, a home network device, and the like.

A mobile device includes a processor, a touch panel, an input device, and a memory. Other various I / O devices, camera modules, power supplies, communication modules, and sensors may be included. The input device is a means for selecting or gesturing the touch panel. This can usually be understood with the user's finger, but it is a technical component that represents the independent physical characteristics that are induced from the human body. For example, physical stimuli that apply pressure to the surface of the touch panel, capacitive, infrared, ultrasonic and various other physical characteristics determine the input device. A finger or a stylus pen. The touch panel receives a touch event from the input device. In the touch panel, various types of touch detection mechanisms are implemented in the display device. As the touch sensing mechanism, there are known a pressure reduction type, a capacitive type, an infrared type, and an ultrasonic type. It is preferable to use a depressurization method and a capacitance method.

The memory typically provides a location for storing computer code and data used in mobile devices. For example, the internal memory may store firmware for a device, such as a basic input / output system, an operating system, various programs, applications, or any other routines, including user interface functions, processor functions, have. Particularly, in the present invention, as shown, the 3D engine, the mobile application and the 3D content are stored in the memory.

The 3D engine installed in the device enables three dimensional displacement of the 3D content of the present invention (including three dimensional displacement to perform a preset animation function). The processor executes the computer code with the operating system and performs the operations of generating and using the data. The processor may also use a series of instructions to receive and process input and output data between components of the mobile device. In addition, the processor controls the processing of the process related to the installation, display and execution of the application software, and particularly controls the change of the GUI element in the electronic device to be ensured by the operating system software and executed by the application software. The processor controls the 3D advertisement content to be displayed according to a rule set by the application while considering the matching of the first activity screen of the application and the second activity screen.

A feature of the present invention in terms of devices is that a configuration in which a 3D engine and / or 3D call kit is embedded in a mobile application installed in a memory, a configuration in which an application screen content and a 3D advertisement content of a mobile application are displayed in different screen layers A configuration in which the 3D advertisement content is displayed has at least a touch transferring transparent run-in area or a transparent run-in area, a configuration for communicating with the application server by the first process with respect to the application screen content of the mobile application, And a configuration for communicating with the advertisement server by the second process with respect to the 3D advertisement contents.

<Software medium>

For reference, in an exemplary embodiment of the present invention, the 3D content display method in the mobile application screen may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floptical disks, A hard disk drive, a flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (7)

(a) the input means executes the mobile application installed in the mobile device, and the mobile application calls the content providing screen (which defines it as the first activity screen);
(b) the mobile application detecting a scroll event of the first activity screen; And
(c) if an advertisement start event is detected during the execution of the scroll event, a 3D engine in which the processor of the mobile device is installed during the movement of the first activity screen is driven to display a screen of the second activity layer And outputting 3D content previously created on the first activity screen on the first activity screen,
The second activity screen on which the 3D content is displayed includes a Transparency Area for ensuring the visualization of the content providing screen displayed on the first activity screen and a Content Area for visualizing the 3D content, In addition,
Wherein when the touch point is generated in the transferee area of the second activity screen, the touch point is transmitted to a position of the same coordinate in the first activity screen, The touch point being created on the activity screen,
A 3D advertising method when displaying or moving a content presentation screen of a mobile application. delete The method according to claim 1,
Wherein the step (c) includes the step of the 3D call kit of the mobile application managing the information about the output time point of the 3D content matched with the first activity screen invoking the output of 3D content to the 3D engine , 3D presentation method when displaying or moving content providing screen of mobile application. The method according to claim 1,
Wherein the 3D content is a moving image including sound and displays an execution completion screen of the mobile application by any one of the following processes:
(1) if the screen movement event is finished after the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the execution completion screen is immediately displayed;
(2) if the screen movement event is terminated before the end of the reproduction time of the 3D content within the predetermined 1 to 5 seconds, the display of the execution completion screen of the mobile application is completed after the reproduction of the 3D content is completed; The method according to claim 1,
Wherein the content providing screen displayed on the first activity screen is displayed and managed on the mobile device through a first communication with the mobile application provider server, and the content displayed on the second activity screen is displayed on the second Wherein the content is displayed and managed on a mobile device via a communication. The method according to claim 1,
(d) when the input means touches the 3D content, executing a web browser to move to a preset advertiser site, wherein the step of displaying or moving the content providing screen of the mobile application comprises: The method according to claim 1,
(d) a step in which the input means touches the 3D content to cause a displacement reaction of at least one of enlargement, reduction, movement, and rotation of the 3D object.

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