KR101637958B1 - Virtual 3d content playing method on user display of mobile application - Google Patents

Abstract

The present invention relates to a method for displaying a 3D content in a mobile application screen. According to the present invention, a mobile application comprises: a component associated with application screen content (application basic content); and a 3D content displayed by operating a 3D engine. The application screen content is displayed on a first activity screen (100). If 3D advertisement content is created in advance, then the same is displayed on a second activity screen (200) placed on the first activity screen (100). As the second activity screen (200) processes an area excepting for a 3D object in a transparent manner, readability and an input environment of the first activity screen (100) may be secured. The purpose of the present invention is to provide a new technology for playing a virtual 3D advertisement video on a mobile application screen in a useful manner.

Description

TECHNICAL FIELD [0001] The present invention relates to a method for reproducing 3D content on a screen in which a mobile application is executed,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a user interface method for a mobile device, and more particularly, to a configuration, arrangement, playback, and the like of image contents on a mobile application screen.

The mobile screen is small. This is because the size of the device is small. The size of the iPhone 6, a typical mobile device, is 64x138mm. The size of the Galaxy S5 is 72.5x142mm. The mobile world is unfolded through the display screen defined by these device sizes. It is qualitatively different from desktop computer environments with monitors larger than 27 inches. For example, when using the Web in a desktop computer environment, the user does not feel uncomfortable that the screen is narrow. The web screen is wide enough. Therefore, not only the user but also the producer providing the web service can enjoy a great deal of freedom in constructing the user screen and creating the content and arranging it on the user screen. In such an environment, both users and producers rarely experience the readability of the content or the content that causes other content to interfere with readability. However, in a mobile environment, special measures are required by the manufacturer to enjoy various contents without causing inconvenience to the user on a small screen. Occasionally, technical measures that can be implemented on a desktop monitor screen are not possible in a mobile environment.

Let's take two representative examples. First, let's look at the mobile banner shown in FIG. In the desktop environment, banner ads on the web are relatively free to use. You can create ad banners of various sizes and shapes, and there is no difficulty in placing a user's screen banner unless it is purely a design request. Even if you do not like the banners, you do not see other content because of the banners. However, it is completely different in mobile environments. As shown in FIG. 12, even if only one advertisement banner is installed, the user becomes worse as the banner area and the screen can not be read. In particular, in FIG. 12 (b), the banner directly hinders the user environment. Despite these inconveniences, the explosive growth of mobile users has increased the utility of banner advertising. Therefore, producers control the banner exposure function so that (1) they produce a banner with the no-view button installed, (2) minimize the banner area, and (3) visualize and disappear for a short time. However, it is often difficult to accurately touch the "x" display button with each finger (1), so that the user frequently navigates to the advertiser site with a touch mistake. (2) At least the minimized area hinders the readability of the mobile screen 3) The user will have to endure the discomfort during that time.

However, the banner worsens the mobile environment to a degree that can not be compared to the desktop environment. Today, the mobile user interface is configured to respond to a user ' s touch input in the movement of the screen or in the selection of functions, even in the area where the banner is located.

Next, FIG. 13 shows the problem. This is the case of playback of video content on a mobile device. If the video content is played in a desktop environment, the video can be played only in a part of the user screen. You do not need to watch the video in full screen. In some areas of the screen it is not difficult to see the video and see other content in other areas. However, in a mobile environment, for example, a newspaper is read through a mobile application screen, and in order to play back a movie, the entire application screen is changed to a movie playback screen (Fig. 13 (b)). This is because the video player is called through the mobile screen. If the video content is an advertisement video, it causes a fatal inconvenience that it is forcibly deviated from the entire application screen due to the advertisement reproduction.

Also, in a mobile environment, when a user tries to play certain video content, the video player is called in full screen to play the video. In this case, there has been no conventional method of exposing the advertisement contents to the screen being reproduced in real time.

However, despite the limitations of this mobile environment, the need for advertising is still great. This is because traffic on mobile exceeds desktop traffic, and mobile applications are becoming more commonplace. The technology must address the above-described problems of the mobile environment in response to commercial needs.

In particular, in order to fundamentally solve the above-mentioned problems in providing a mobile video advertisement to a user, the inventors of the present invention have long studied and developed and finally completed the present invention.

It is an object of the present invention to propose a new technique for playing virtual 3D video advertisements in a mobile application screen.

It is another object of the present invention to provide a methodology for sufficiently guaranteeing a user's right to read a mobile application screen while reproducing an advertisement. It is a very important consideration in the present invention to ensure that users are not disturbed in reading, viewing, touching, and moving app screen content despite ads.

In the present specification, "application screen content" refers to basic content displayed on a mobile application screen installed in a user device. For example, if mobile application software is a mobile media app for media, then the app screen content will be an Aticles that will be displayed in various designs. If the mobile app is sending and receiving a mobile instant message, the app screen content will be a message sending / receiving screen. The advertisement method of the present invention is executed in any application screen such as a mobile utility application, a mobile game application, and the like.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

A method for displaying 3D content on a mobile application screen comprising:

(a) a mobile application installed in the mobile device is executed to display an application screen (first activity screen) of the first activity layer; And

(b) driving a 3D engine in which the processor of the mobile device is installed, and outputting 3D content previously created on a screen of the second activity layer (second activity screen) on the first activity screen of the application; .

In the 3D content display method in the mobile application screen according to the preferred embodiment of the present invention,

The second activity screen on which the 3D content is displayed includes a touch transferring transparent area for assuring visualization of the first activity screen and transfer of the touch event and a content area for visualizing the 3D content Content Area)

(c) when the input means has generated a touch event in the touch transferring transparent area of the second activity screen, the second activity screen transfers the touch event to the first activity screen It is better to include more.

Further, in the 3D content display method in the mobile application screen according to the preferred embodiment of the present invention, the step (b) includes the step of managing information about the output time point of the 3D content matched with the first activity screen And the 3D call kit of the mobile application may invoke the output of the 3D content to the 3D engine.

In addition, in the 3D content display method in the mobile application screen according to the preferred embodiment of the present invention, the 3D content may be a moving picture including a sound, and may disappear from the first activity screen if any of the following is true :

(1) end of a predetermined playback time within 1 to 20 seconds;

(2) movement of the first activity screen to be matched;

(3) a touch event on the first activity screen that is matched; And

(4) Abort display command for the 3D content.

In the 3D content display method in the mobile application screen according to the preferred embodiment of the present invention, the application screen content displayed through the first activity screen is displayed on the mobile device through communication with the mobile application provider server And the content displayed on the second activity screen is displayed and managed on the mobile device through communication with the advertisement server.

In a second aspect of the present invention,

(a) a mobile application installed in the mobile device is executed to display an application screen (first activity screen) of the first activity layer;

(b) if the 3D content matching the first activity screen is present, calling the 3D content by the 3D call kit of the mobile application; And

(c) a Transparency Area for driving a 3D engine in which the processor of the mobile device is installed in advance to ensure the visualization of the first activity screen, and a Content Area for visualizing the 3D content, And outputting the 3D content matching the first activity screen to the content area of the second activity screen (located on the first activity screen), the 3D content being displayed on the first activity screen .

In a third aspect of the present invention,

The mobile device is pre-installed with a 3D engine and a mobile application, which includes a component relating to the content of the application screen and a component relating to 3D content displayed by driving the 3D engine,

Communication about the application screen content of the mobile application is displayed on the first activity screen through communication with the application provider server and communication on the 3D content of the mobile application is displayed on the first activity screen through communication with the advertisement server And displaying the two different contents on the mobile application screen by different processes.

Previously known mobile advertising methods were flat on the application screen. There was a disadvantage that it prevented the user from viewing the application screen because the advertisement content belonged to a part of the application screen. In addition, the technology of expressing 3D ads in the application screen itself has been very difficult because it has to be coded together with the basic functions of the application. In addition, there were aspects that did not depend on OS regulations. However, according to the present invention, the screen displaying the mobile advertisement content and the application screen are separately created and displayed in a hierarchical manner, and the area other than the 3D advertisement content is processed transparently to solve both problems and disadvantages of the related art there was.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

1 is a view schematically showing an example of the system configuration of the present invention.
2 is a diagram conceptually illustrating a hierarchical screen configuration for implementing the method of the present invention.
3 is a diagram showing an example of the configuration of the mobile application 50 of the present invention.
4 is a diagram showing a configuration example of a 3D call kit 53 according to any embodiment of the present invention.
5 is a diagram showing a configuration example of the 3D engine 55 according to any embodiment of the present invention.
6 is a hierarchical screen configuration example according to one embodiment of the present invention. As shown in FIG. 6, a screen 100 of a first activity layer in which an application screen content is displayed and a screen 200 of a second activity layer in which 3D advertisement content is displayed Fig.
FIG. 7 shows an example of a 3D advertisement displayed on an actual mobile screen according to a preferred embodiment of the present invention. The object 229 is expressed with the Z axis.
FIG. 8 is an exemplary screen configuration according to a preferred embodiment of the present invention. A screen hierarchical structure when 3D advertisement contents are displayed on a specific application screen on which an application screen content of a mobile application is displayed will be exemplified.
9 is an exemplary screen configuration according to another preferred embodiment of the present invention. And a screen hierarchical structure when 3D advertisement contents on a loading screen according to execution of a mobile application are displayed.
10 is an exemplary screen configuration according to another preferred embodiment of the present invention. Illustrates the screen hierarchy when displaying 3D ads in a mobile video player.
11 is a flow diagram schematically illustrating the overall process of the method of the present invention.
FIG. 12 is a screen configuration example of a mobile advertisement method using a conventional banner.
13 is an example of the screen configuration when playing the media player in the mobile device.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

Fig. 1 shows a schematic system configuration example of the present invention. The system of the present invention is constructed by two independent processes, as shown. Application software is provided to the user through a first process. The first process relates to providing, managing, updating, and transmitting / receiving data of the main content of the application, and is a process between the application server 1 and the mobile device 10. [ 3D content is provided to the user through a second process. The second process is a communication process between the advertisement server 20 and the mobile device 10 in relation to providing, managing, updating, transmitting and receiving of 3D content, and the like.

The application server 1 providing the main content through the first process establishes the database 3 necessary for execution and management of the application. And various hardware / software equipment for enjoying the main content. The mechanisms related to various configurations, functions, and communications of this first process may belong to known areas as far as the main content is concerned. Through the first process, the mobile application software is installed in the mobile device 10 and is executed by the processor of the mobile device 10. [ Such mobile application software is not limited by its type and classification as utility application, messenger application, SNS application, media application, game application, and so on.

In the present invention, there is a second process, in particular independent of the first process, preferably with respect to the reproduction and management of the advertisement. The ad server 20 has a database 23 associated with ad content and / or ad events occurring on the mobile device. The construction, management, data transmission and reception, and billing policy of the advertisement server 20 belong to the publicly known area if they only provide a view that the mobile advertisement is provided to the user device. However, it is newly constructed in that the 3D content using the 3D engine is expressed as a layer independent of the application configuration of the first process by the method described later. It also has a separate communication process.

In consideration of this, the mobile application installed in the mobile device includes a component relating to the content of the app screen and a component relating to the 3D content displayed by driving the 3D engine.

When the relationship between the first process and the second process is clarified by the relationship between the application server 1 and the advertisement server 20, the concept of the different application screen layers of the mobile device 10 is discussed . The screen layer of the first process and the screen layer of the second process belong to the same world in terms of the two-dimensional world of the screen of the user's device 10 although they belong to different worlds in terms of the different layers.

Figure 2 schematically illustrates this concept of the invention. 2 shows an application screen displayed on the screen of the mobile device 10 when the mobile application is executed. The application screen does not have a physical depth as shown in Fig. It is merely a convenience explanation for conceptual hierarchical distinction. The main content controlled by the first process is displayed through the application screen of the first activity layer (this is defined as the "first activity screen ", 100). The second activity screen 200 is placed on the first activity screen 100. The advertisement content controlled by the second process is displayed through the second activity screen 200. Preferably, the 3D content is displayed on the second activity screen 200. Conventionally, the advertisement content is displayed together with the main content and the first activity screen 100. Therefore, the above-described conventional problems have arisen.

The basic technical idea of the present invention is as follows. And introduces the concept of the second activity screen 200 distinguished from the first activity screen 100. And structures the mobile application such that the second activity screen 200 is called over the first activity screen 100. At this time, in a preferred embodiment of the present invention, the second activity screen 200 may be configured to have two regions. The first area is the Transparency Area (210). By making the screen transparent, the first activity screen 100 below is made visible. The visibility 101 of the main content of the first activity screen 100 and the visibility 211 of the second activity screen 200 may be identical to each other because the upper layer is transparent. In this case, the position coordinates of the first activity screen 100 and the position coordinates of the second activity screen 200 coincide vertically.

On the other hand, the content area 220 in which the advertisement content is displayed can be made semi-transparent or invisible, and the visuality 221 of the advertisement content is ensured. The visual quality of the first activity screen 100 is limited by the content area 220. [

By thus configuring the screen hierarchy differently, the degree of freedom of the application developer can be increased. For example, it is possible to construct a second activity layer when necessary and perform 3D advertising there. In addition, since the user can be configured such that the existence thereof is unknown to the trans-runtime area 210 of the second activity layer screen, the advertisement can prevent the original function of the application screen from being disturbed. By conceptually coding the screen, new and various mobile advertisements can be implemented.

Figure 3 proposes two embodiments of a brief configuration of a mobile application of the present invention. It is needless to say that the present invention is not limited to the configuration shown in FIG.

3 (a), the mobile application 50 may include a main app 51, a 3D call kit 53, and a 3D engine 55 associated with the main content. In this embodiment, one application is installed in the user's device. The 3D call kit 53 and the 3D engine 55 are embedded in the mobile application 50. 3B, the mobile application 50 includes a main application 51 and a 3D call kit 53, and includes a 3D engine 65, a 3D content 63, and a database 61 may be separately stored in a folder of the mobile device. Although not shown, in another embodiment, a database of 3D content and ad exposure is built in the ad server,

The 3D call kit 53 may be manufactured by a software development kit (SDK), and may be prepared in advance and embedded in the mobile application 50. The 3D call kit 53 may include a function to invoke the 3D content to be displayed on the second activity screen through the 3D engine and a function to communicate with the advertisement server 20 through the second process.

4, the 3D call kit 53 includes a loader 531, a content calling unit 532, a statistics gathering unit 533, and an AD DB manager 534, as shown in FIG. can do. The loader 531 assigns information about the 3D engine to the loader variable. The application software language of mobile devices such as Java or Object C does not provide 3D functionality. Therefore, it is necessary to use a separate external library to use the 3D function. The 3D engine can be understood as a collection of libraries that can be implemented in 3D. By putting information about this 3D engine in a variable called loader and storing it in memory in advance, 3D function can be used in real time if necessary. Therefore, a pre-made file for 3D and its path are needed. The developer must create a file in 3D format in advance, and declare the variable that creates the 3D view in advance. To use an external library on the Android OS, you need a .jar file, and on iOS you need an .a file. For Android, it includes a .jar file that contains classes that have access to the functionality of the 3D engine, and the .a file is included in the 3D call kit (53) for iOS. In other words, declare a variable that creates a 3D view, declare a function that creates a view on the variable, and assign it to the variable. Of course, the configuration of the present invention is not limited to the foil format.

The content calling unit 532 calls the 3D content that is prepared in advance corresponding to the predetermined time point of the first activity screen.

The statistic collecting unit 533 may collect various statistics relating to the identifier of the 3D content, the exposure time, and the like. The AD DB manager 534 may accumulate a database of advertisement exposures displayed on the application screen and transmit the database to the advertisement server to perform synchronization. In another preferred embodiment of the present invention, the statistic collecting unit 533 and the advertisement DB manager 534 may be constructed on the advertisement server side. In this case, the advertisement server transmits 3D content in real time to the mobile device.

5 shows an example of the configuration of the 3D engine 55 according to one preferred embodiment of the present invention. The 3D engine 55 is a specialized programming library structured to create a virtual three-dimensional space in a mobile device and to create and express cubic objects. Although the display of the mobile device is basically a plane in which only the x and y axes are present, the 3D engine 55 creates a z-axis to ensure that stereoscopic objects can be seen through the display of the device. The 3D engine 55 includes a 3D view generation module 551, a camera / illumination generation module 552, an animation configuration module 553, a message transmission / reception unit 554, a background transfer run time designation module 555, Module 556 and the like, which are coded by the developer and embedded in the mobile application 50 or installed as separate applications and located in the user device.

The 3D View generation module 551 retrieves objects in the .jar file or .a file format contained in the 3D engine library and visualizes them in 3D.

The camera / light generation module 552 is a configuration in which a virtual camera is installed at a user point of view of an object. That is, the camera of the 3D engine 55 becomes the viewpoint of the viewer, and the user views the object through the virtual camera. The object is changed in (x, y, z) coordinates in the 3D space created by the virtual camera. A lighting function may be further included in the preferred embodiment of the present invention. By specifying the position of the virtual lighting, the three-dimensional effect can be expressed more effectively. The position of the camera and the illumination can be realized by a camera provided by a 3D-based PC tool called 3D MAX, and a camera can be implemented through a content script. It is predetermined by the developer.

The animation configuration module 553 creates an object and an animation for moving the coordinates in the 3D space, respectively, and also exports them and registers them as resources of the 3D advertisement contents in the script. And we code the point at which the object is created and the point at which the animation is implemented through the script.

The message transmission / reception unit 554 is responsible for the message transmission / reception function with the 3D call kit 53.

After all the resources (objects, animations, mapping source images, sound files, etc.) of the 3D content are loaded, the message transmission / reception unit 554 basically transmits the 3D content to the 3D call kit 53 ") To inform you that you are ready to play the ad. Then, after the 3D call kit 53 receives this message, it sends a message (e.g., "play "," action ") to the 3D content side. For example, the CreateSpace function (the function name is an example) in 3D content is called. After that, when the advertisement is displayed and the reproduction of the advertisement is finished, the message transmission / reception unit 554 can send back a message ("play", "end") to the 3D call kit 53 to notify that the advertisement is finished. In short, by doing so, the 3D call kit 53 can store the start time and end time of the advertisement in the DB.

The message transmission / reception unit 554 uses a message transmission / reception function for various purposes. For example, when a message is sent from the 3D call kit to the media sound setting state of the user device, the sound contained in the advertisement content itself can be controlled on / off according to the state. There may be various click elements, such as turning the screen of the advertisement contents, clicking a character, clicking on a shortcut button to go to a specific page, and so on. At this time, 53), thereby accumulating a DB regarding advertisement exposure, and the information at this time is used for reporting to the advertiser.

The background transfer run time designation module 555 functions to set a transfer run time area to be displayed on the second activity screen.

The banner specifying module 556 sets a banner to be displayed in the second activity screen in advance.

FIG. 6 again shows the principle of the 3D content display method according to the preferred embodiment of the present invention. As described above, the user interface of the mobile application is composed of the first activity screen 100 and displayed on the user screen. That is, the main content of the mobile application is displayed on the device via the first activity screen 100. [ The advertisement content is composed of a second activity screen 200. Then, the second activity screen 200 is placed on the first activity screen 100. Preferably, the screen sizes of the first activity screen 100 and the second activity screen 200 are the same. Therefore, the plane coordinates on the screen at a specific point on the second activity screen 200 correspond to the coordinates on the screen on the first activity screen 100.

The second activity screen 200 can be set by distinguishing between the two areas. The first region can be set as a transparent region (Transparency Area) 210, and the second region is set as an area in which 3D content is displayed. The transparent display area 210 can be set to be transparent so that the structure of the first activity screen 100 below can be visually displayed. In some preferred embodiments of the present invention, the transparent region 210 may comprise a Touch Transporter Transparency Area. That is, the touch event of the input means generated in this area can be directly transmitted to the first activity screen 100. When the touch point 301a is generated in this area 210 as shown in the drawing, the touch input is transmitted to the same coordinate position of the first activity screen 100, .

By structuring the second activity screen 200 as shown in FIG. 6, besides the 3D content area displayed on the screen, the user can view the application screen by transparent setting, It is also possible to lower. According to the method of the present invention, it is possible to display additional advertising content while ensuring that the basic functions of various applications are reported / read / commanded.

Thus, the user interface as shown in FIG. 7 can be implemented in the mobile environment. In the present invention, since the second activity layer is located on the first activity layer, it is the second activity screen that is directly visible to the user's viewpoint. Only the presence of the second activity screen is concealed and the first activity screen is seen by the transparency of the second activity screen. The user screen of Fig. 7 is the second activity screen 200 first. However, in the transparent region 210, the first activity screen 100 is directly exposed.

In the embodiment of FIG. 7, only the object 229 may be displayed on the second activity screen 200 with the 3D content, and the remaining background area 220a around the object 229 may be processed transparently or processed with predetermined transparency. If the background region 220a is completely transparent, this region 220a is no different from the transparent region 210. [ Then, it becomes possible to express the object moving in 3D on the mobile screen. For example, a car can be displayed on the screen, so that it can be directed outside the screen. The mobile application screen (the first activity screen) remains as it is in the parts other than the car. Of course, it is also possible that the area 220a is semi-transparently processed so as to be slightly different from the transparency area 210.

There are various types of mobile application screens. 8 to 10 show various scenarios corresponding to the mobile application screen type. Fig. 8 shows a scenario when the mobile application is executed and loaded, Fig. 9 shows scenarios on various screens of the executed mobile application, and Fig. 10 shows scenarios on the player screen when the moving picture provided by the mobile application is executed.

First, let's look at the scenario of FIG. FIG. 8 is a scenario in which mobile advertisement can be performed in the second activity layer at the time of loading occurring when the mobile application is executed. When the mobile application runs, it takes a few seconds to load the application server. In areas with poor communication environments, it takes more than a few tens of seconds to load. As shown, there is a need to pre-code the mobile advertising content to be displayed in the second activity layer.

Since the first activity screen 101 is a user interface displayed at the time of loading the mobile application, the developer does not need to perform a separate operation. The developer prepares the configuration of the second activity screen 201 displayed on the intro screen together with the advertisement content in advance. Then, this is matched with the first activity screen 101. When the mobile application is running and loading UI (usually the logo is output, the call kit of the mobile application calls the second activity screen 201), then the advertisement content is displayed on the intro screen.

The structure of the first activity screen 101 and the second activity screen 201 is as follows. As described above, the second activity screen 201 is composed of the transferee area 211 and the content area 221. The transparent region 211 is a transparent screen and ensures that the first activity screen 101, that is, the application UI at the time of loading, is made visible. Preferably, the 3D advertisement content prepared in advance through the content area 221 is displayed, for example, as shown in the example of Fig.

Preferably, the advertisement content is produced as a 3D movie having a reproduction time within approximately 1 to 5 seconds. Sound. ≪ / RTI > If the playback time is less than one second, the advertising effect is significantly reduced. If the reproduction time is longer than 5 seconds, not only inconvenience will be incurred to the user but it is not preferable in terms of shortening of the loading time due to advances in communication technology.

In addition, in some embodiments of the present invention, if the time required for the loading is 2 seconds and the playback time of the advertisement content is 3 seconds, after the playback of the advertisement content is completed, the loading screen is moved to the initial screen of the application It is good.

The embodiment of FIG. 9 relates to an advertising method performed on a mobile application screen that has been executed. It may be any screen included in the application. The content of the application screen of the application is displayed on the first activity screen 102.

The second activity screen 202 is composed of a transferee area 212 and a content area 222. Preferably, the function setting of the transparent runtime area 212 is performed so that the touch event generated in the transparent runout area 212 is transferred to the first activity screen 102 as it is. For example, when the input means 300 forms the touch point 310a at a certain position in the transparent run-in region 212, the position of the first activity screen 102 having the same coordinates as the touch point 301a So that the touch point 310b is formed. In order to do this, the transparent runtime region 212 must have a screen transparency function and a function of transmitting a touch. In other words, all parts of the advertisement content except for the advertisement area can be made transparent. That is, if the area of the advertisement is specified through the message transmission and sent to the 3D call kit 53, the 3D calling kit 53 makes all areas except the corresponding advertisement area transparent and transmits the touch event to the first activity screen 102 ).

Preferably, there are three settings: setting the content in the content to be transparent other than the content area 222, setting the background to be transparent in java or object C, and using the functions provided by the OS to set the second activity The touch event on the screen 202 should be set so as to be passed to the first activity screen 102. With this configuration, even if the advertisement content is reproduced in the content area 222, the user can browse the first activity screen 102, that is, the app screen content without being disturbed, and also can move the screen through touch input Do.

Preferably, even if the input means 300 touches the content area 222 of the second activity screen 202, the touch input is not transmitted to the first activity screen 102. In some embodiments, a non-watching button ("X symbol") may be configured to cause the input means 300 to stop displaying the advertisement content. In another embodiment, the input means 300 may form the touch point 330 to land in a place linked to the advertisement content when a touch event occurs.

Prefabricated 3D advertisement content, preferably through the content area 222, is displayed, for example, as shown in the example of Fig.

Preferably, the advertisement content is produced as a 3D movie including a sound having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is longer than 20 seconds, the user will have a psychological rejection feeling, and the capacity of the advertisement content increases.

On the other hand, the second activity screen on which the advertisement is output matches the first activity screen. Therefore, in addition to the case where the user presses the not-watching button for instructing the end of the playback time or the display stop, the advertisement content is displayed in a case where the touch event of the user occurs in the transparent region 212 or the first activity screen is moved to another screen , It is possible to stop the recreation of the advertisement content, thereby configuring the 3D content to disappear. Preferably, the second activity screen 202 itself may disappear from the first activity screen 102. This configuration is possible because, as described above, the transparent child area 212 ensures visualization of the first activity screen and touch event transferring.

The embodiment of FIG. 10 relates to a case in which a moving picture is played through a player by touching the moving picture content, particularly in an application screen content of a mobile application. In this embodiment, the player screen is the first activity screen 103. [

As shown in FIG. 12, when the player is played back in the conventional mobile device, there is no means for the application manager to actively advertise through the player unless the advertisement is included in the video content to be played back. The technical idea of the present invention effectively solves this.

9, the second activity screen 203 of the embodiment of FIG. 10 is composed of a transport runtime area 213 and a content area 223. In FIG. Preferably, the function of the transport runtime area 213 is set so that the touch event generated in the transport time zone 213 is transferred to the first activity screen 103 as it is. For example, when the input means 300 forms the touch point 311a at a certain position in the transparent run area 213, the position of the first activity screen 103 having the same coordinates as the touch point 311a So that the touch point 311b is formed. In order to do this, the transparent runtime area 213 needs to have a function of transmitting a touch as well as being made transparent. In this manner, even if the advertisement content is reproduced in the content area 223, the user can view the movie through the first activity screen 103, that is, the player, Can be input.

In a preferred embodiment, the input means 300 forms a touch point 331, and when the touch event occurs, the touch point 331 is landed in a place linked to the advertisement content. In another preferred embodiment, the non-watching button ("X symbol") may be configured to cause the input means 300 to stop displaying the advertisement content.

In this embodiment, 3D advertisement contents prepared in advance through the content area 223 are displayed, for example, as shown in the example of Fig.

Preferably, the advertisement content is produced as a 3D movie having a reproduction time within approximately 1 to 20 seconds, more preferably within 3 to 8 seconds. If the playback time is less than one second, the advertising effect is significantly reduced. If the playback time is more than 20 seconds, the advertisement will interfere with watching the video through the player, resulting in psychological rejection. Further, preferably, the placement of the content area 223 is located small in the corner of the screen, thereby improving the efficiency of the advertisement.

The embodiment of FIG. 10 has an advantage in that an on air advertisement method for displaying an advertisement on a part of a broadcast screen during a TV broadcast can be implemented on a mobile screen. Since the advertisement content is displayed in the second activity screen 203, the configuration of the player in the first activity screen 103 is not disturbed.

Figure 11 schematically shows the overall process of the method of the present invention.

First, the mobile application installed in the mobile device is executed (S10). As described above, in the case of a mobile application having a function of displaying the application content UI on the second activity screen in advance and displaying the application screen content, that is, the function of displaying the first activity screen up, No. It may be a game application or a utility application. It may be a mobile messenger or an information-providing application.

When the mobile application is executed, the processor of the mobile device displays the first activity screen, which is the user interface of the application, as a display of the device (S20). The first activity screen may be anything. A loading screen for receiving an execution command and accessing an application server, or a screen for displaying an application screen content such as a main screen or a screen for playing a moving image.

Next, in accordance with the setting of the application software, the processor of the mobile device determines whether predetermined advertisement content exists (S30). Preferably, the advertisement content is 3D video content. Preferably, the advertisement content has a point of time when the advertisement content is outputted and output position information. Which is managed by the aforementioned 3D call kit of the mobile application. The advertisement content will be matched at the output time of the specific first activity screen. In short, the 3D call kit of the mobile application is coded to invoke the output of 3D content to the 3D engine.

If the advertisement content exists, the processor drives the 3D engine installed in advance, and outputs the 3D content previously created on the second activity screen on the first activity screen (S40).

In a preferred embodiment of the present invention, the second activity screen, in which the 3D content is displayed, includes a Touch Transferring Transparency Area (Touch Transferring Transparency Area) for ensuring the visualization of the first activity screen and the transfer of the touch event, And a content area for visualization.

In such a case, it is conceivable that the input means generates a touch event in the touch transferring transparent run-in region of the two activity screens. According to the present invention, the second activity screen transfers the touch event to the first activity screen.

<Device>

The mobile device of the present invention is not limited to any type of electronic device capable of touch input, capable of electronic response, wireless communication, data transmission / reception, and holding and carrying. Preferably, a smart phone, a tablet PC, or a wearable device capable of touch input through a touch screen will be included. In another embodiment of the present invention, the device may be an Internet of Things device having a touchpad screen capable of touch input. A refrigerator with a touch panel, a wire telephone, a home network device, and the like.

A mobile device includes a processor, a touch panel, an input device, and a memory. Other various I / O devices, camera modules, power supplies, communication modules, and sensors may be included. The input device is a means for selecting or gesturing the touch panel. This can usually be understood with the user's finger, but it is a technical component that represents the independent physical characteristics that are induced from the human body. For example, physical stimuli that apply pressure to the surface of the touch panel, capacitive, infrared, ultrasonic and various other physical characteristics determine the input device. A finger or a stylus pen. The touch panel receives a touch event from the input device. In the touch panel, various types of touch detection mechanisms are implemented in the display device. As the touch sensing mechanism, there are known a pressure reduction type, a capacitive type, an infrared type, and an ultrasonic type. It is preferable to use a depressurization method and a capacitance method.

The memory typically provides a location for storing computer code and data used in mobile devices. For example, the internal memory may store firmware for a device, such as a basic input / output system, an operating system, various programs, applications, or any other routines, including user interface functions, processor functions, have. Particularly, in the present invention, as shown, the 3D engine, the mobile application and the 3D content are stored in the memory.

The 3D engine installed in the device enables three dimensional displacement of the 3D content of the present invention (including three dimensional displacement to perform a preset animation function). The processor executes the computer code with the operating system and performs the operations of generating and using the data. The processor may also use a series of instructions to receive and process input and output data between components of the mobile device. In addition, the processor controls the processing of the process related to the installation, display and execution of the application software, and particularly controls the change of the GUI element in the electronic device to be ensured by the operating system software and executed by the application software. The processor controls the 3D advertisement content to be displayed according to a rule set by the application while considering the matching of the first activity screen of the application and the second activity screen.

A feature of the present invention in terms of devices is that a configuration in which a 3D engine and / or 3D call kit is embedded in a mobile application installed in a memory, a configuration in which an application screen content and a 3D advertisement content of a mobile application are displayed in different screen layers A configuration in which the 3D advertisement content is displayed has at least a touch transferring transparent run-in area or a transparent run-in area, a configuration for communicating with the application server by the first process with respect to the application screen content of the mobile application, And a configuration for communicating with the advertisement server by the second process with respect to the 3D advertisement contents.

<Software medium>

For reference, in an exemplary embodiment of the present invention, the 3D content display method in the mobile application screen may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floptical disks, A hard disk drive, a flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (8)

(a) a mobile application installed in the mobile device is executed to display an application screen (first activity screen) of the first activity layer; And
(b) driving a 3D engine in which the processor of the mobile device is installed, and outputting the 3D content preliminarily produced on the screen of the second activity layer (second activity screen) on the first activity screen of the application and,
The second activity screen on which the 3D content is displayed includes a touch transferring transparent area for assuring visualization of the first activity screen and transfer of the touch event and a content area for visualizing the 3D content Content Area)
(c) when the input means has generated a touch event in the touch transferring transparent area of the second activity screen, the second activity screen transfers the touch event to the first activity screen Further included,
Wherein when the touch point is generated in the touch transferring transparent area of the second activity screen, the touch point is transferred to the same coordinate position of the first activity screen, Wherein a touch point is created on a first activity screen,
A method of displaying 3D content on a mobile application screen. delete The method according to claim 1,
Wherein the step (b) includes the step of the 3D call kit of the mobile application managing information on the output time point of the 3D content matched with the first activity screen invoking the output of 3D content to the 3D engine And displaying the 3D content on the mobile application screen. The method according to claim 1,
Wherein the 3D content disappears from the first activity screen when the 3D content corresponds to any one of the following.
(1) end of a predetermined playback time within 1 to 20 seconds;
(2) movement of the first activity screen to be matched;
(3) a touch event on the first activity screen that is matched; And
(4) Abort display command for the 3D content. The method according to claim 1,
Wherein the application screen content displayed on the first activity screen is displayed and managed on the mobile device through communication with the mobile application provider server, and the content displayed on the second activity screen is communicated through the communication with the advertisement server Wherein the mobile device is displayed and managed on a mobile device. (a) a mobile application installed in the mobile device is executed to display an application screen (first activity screen) of the first activity layer;
(b) if the 3D content matching the first activity screen is present, calling the 3D content by the 3D call kit of the mobile application; And
(c) a Transparency Area for driving a 3D engine in which the processor of the mobile device is installed in advance to ensure the visualization of the first activity screen, and a Content Area for visualizing the 3D content, And outputting the 3D content matched with the first activity screen to the content area of the second activity screen (located on the first activity screen)
When the input means has generated a touch event in the transparent run-in region of the second activity screen, the coordinates of the touch point generated in the transparent run-in region of the second activity screen are set to the positions of the same coordinates of the first activity screen Further comprising the step of transferring the touch point to be created on the first activity screen,
A method of displaying 3D content on a mobile application screen. The method according to claim 6,
Wherein the first activity screen is a screen when the mobile application is being executed and being loaded. The mobile device is pre-installed with a 3D engine and a mobile application, which includes a component relating to the content of the application screen and a component relating to 3D content displayed by driving the 3D engine,
Communication about the application screen content of the mobile application is displayed on the first activity screen through communication with the application provider server and communication on the 3D content of the mobile application is displayed on the first activity screen through communication with the advertisement server The second activity screen is displayed,
When the input means generates a touch event in the transparent run-in region of the second activity screen, the coordinates of the touch point generated in the transparent run-in region of the second activity screen are moved to the same coordinates position of the first activity screen So as to generate a touch point on the first activity screen,
A method of displaying two different pieces of content concurrently on a mobile application screen by different processes.

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