KR101680888B1 - Method and service server for providing keword based search service - Google Patents

Abstract

The present invention relates to a method and a service server for providing a keyword-based search service, and more particularly, to a service server, in which a service server receives a keyword input from a client, extracts a keyword store mapped to the keyword, And the keyword store is a web page operated by the keyword owner. According to the present invention, it is possible to implement a search system that solves the problems of existing portal sites and directly connects clients and businesses.

Description

METHOD AND SERVICE SERVER PROVIDING KEWORD BASED SEARCH SERVICE FOR PROVIDING KEYBOARD-

The present invention relates to a method and a service server for providing a keyword-based search service. More specifically, the present invention relates to a method and system for providing a keyword based search service, in which a client supports moving to a business page mapped to a keyword, Based search service that enables a user to create a business-based business and an advertisement revenue based on a keyword-based search service.

Today, along with the rapid development of communication networks such as the Internet, information retrieval through a communication network is becoming very common. Using the Internet, users (searchers) get the information they need easily anytime and anywhere, and this information retrieval brings a lot of changes throughout our lives.

The existing search service has been centered on a portal site. For example, when a user accesses a portal site and inputs a search word into a search window, a large number of search listings including a large amount of search pages are displayed on various web page screens rather than a specified search result, Search listings and advertisements. In such a retrieval method, the user can not immediately check the desired result, and there is a problem that the closest result in the presented page must be found. In addition, according to the service operation method, the portal site receives a predetermined fee for the function of posting first from the operators, and monopolizes the advertising cost, thereby generating a profit only to the portal site provider.

Therefore, it is difficult for the user who requests the search on the portal site to obtain the accurate search result, and it is troublesome to filter the results presented first by the portal site. There is a problem in that the cost to be paid to the portal site is increased due to the increase in the burden on the portal site and the profit generation is difficult in the viewpoint of the individual business or company providing the search result or advertisement.

Recently, a variety of patent technologies have been developed in connection with a customized search service and an advertisement method, and Korean Patent Laid-Open No. 10-2010-0117335, which is a prior art document, discloses a method of specifying a search site based on a text including a search word, A search relay server and its control method are provided with a technology for extracting a search site from a relay server and performing a search through a search site server and transmitting a search result However, all of the prior arts including the prior art are inventions that do not go beyond the framework of the existing portal site, and there is a limit to display the results presented in the portal site through the search through the portal site. Therefore, there is a need for a search service that can directly connect a client and a business (or company).

On the other hand, in the conventional site access or search method, in order to directly access a site, an Internet address is input in a browser window, and a search word or a search site is searched for a search to input a search word I had to use it. In the case of using the address bar of the browser for direct access to the site, there is a service of a method known by the patent registration No. 317059, which allows the user to directly access through a keyword type input such as a company name or a brand name. However, A browser function and a program for changing a function to function as a search word instead of an address by causing a link to a search site instead of the site when a keyword type input other than the site is generated is widely circulated, , And even the input of an English domain may lead to a search site. In order to solve this problem, a plug-in program for enabling a direct connection function using a keyword in the address window or a method for installing a dedicated toolbar program having an address window function is used. If you do not have such a program installed, you need to access the site by using only the company name or brand name instead of the English domain.

Therefore, in order to induce access to the site through the search site, in most cases, the search site must pay a considerable amount of money in exchange for it. Therefore, in order to reduce the cost burden and increase the visit to the site, And to set the page as the start page.

Korean Patent Laid-Open No. 10-2010-0117335 (published Nov. 3, 2010)

An object of the present invention is to provide a search service server that supports a search service server to sell and manage a specific keyword to a business entity and to support a client to move to a business entity page associated with the keyword when a search word . ≪ / RTI >

Another object of the present invention is to provide a revenue structure in which revenue can be distributed to a keyword-related business entity such as a business entity, an advertiser, a program distributor, etc., in which the keyword is distributed, by improving the monopolistic profit structure of the portal site.

It is a further object of the present invention to provide a method and a program for enabling a computer to function as a program for causing a computer to function as a computer, , And if the program is not installed, it is troublesome to use the keyword in order to access the site using a keyword corresponding to the name or brand name of a specific company besides the English domain starting with www, etc., In order to solve the problem that the increase of time and network usage occurs, it is possible to input a keyword such as a name of a business or a brand into the input window of a site, which is not dependent on a browser or a toolbar, , And using the corresponding input window It is a way to share and revenue of about providing relevant results to provide.

According to a first aspect of the present invention, there is provided a method for providing a keyword-based search service, the method comprising: receiving a keyword inputted from a client by a service server; extracting a keyword store mapped to the keyword; And the keyword store is a web page operated by the keyword owner.

According to a second aspect of the present invention, there is provided a service server for providing a keyword-based search service, comprising: an input / output unit for receiving a keyword input from a client and providing a search result to the client; A keyword storage unit for storing at least one keyword store; And a processing unit receiving the keyword and extracting a keyword store mapped to the keyword and providing the extracted keyword store as the search result, and the keyword store is a web page operated by the keyword owner.

The present invention can implement a search system that satisfies both a searcher and a business by serving as a bridge for directly connecting a keyword input from a client and a keyword store operated by a business operator. In other words, according to the present invention, the problem caused by the search listing centered on the portal site is solved according to the existing portal site, and the searcher can search the client and receive the closest search result directly, It has the advantage of increasing the probability of accessing sites that are operated and providing various information and generating profit through keyword store operation.

In particular, a business operator can conduct business as well as provide information about keywords through the operation of a keyword store. In addition to being able to generate revenue through the posts or advertisements contained in the keyword store, it is also possible to provide various events to the user, which enables the business to be extended to the offline business area through the online keyword store.

In addition, through the implementation of the home address window support service, the present invention utilizes the home address window of the accessed site, not the address window provided by the browser, thereby inputting keywords such as the name or brand of the business, It is possible to easily and quickly access the site (for example, a keyword store), and it is unnecessary to install a plug-in or a toolbar program on a user's computer in order to directly connect a site using keywords, thereby preventing a problem have.

Sites that provide the home address window feature allow site visitors to access the desired site directly by using the home address bar, or obtain information related to the search results, so that the site can function as a hub of the Internet, There is an effect that the possibility of setting the site as a start page is increased. In addition, the site providing the home address window function can reduce the online advertisement cost due to the connection through the search site, and can share the profit generated due to the home address window, thereby providing an additional profit.

1 is a block diagram illustrating a search service system 100, in accordance with an embodiment of the present invention.
2 is a block diagram illustrating components of a service server, in accordance with an embodiment of the present invention.
3 is a flowchart illustrating a method for providing a keyword-based search service according to an embodiment of the present invention.
FIG. 4 illustrates an exemplary screen for implementing a method for providing a keyword-based search service according to an embodiment of the present invention.
5 is a diagram illustrating a profit structure of a method for providing a keyword-based search service according to an embodiment of the present invention.
FIG. 6 is a schematic diagram of the entire home address service according to an exemplary embodiment of the present invention. Referring to FIG.
7 is an illustration of a home address window according to an embodiment of the present invention.
8 is a schematic diagram of a home address bar service system according to an embodiment of the present invention.
9 is a flowchart illustrating a home address window service according to an embodiment of the present invention.
10 is a flowchart illustrating a home address window service according to another embodiment of the present invention.
Like reference numbers in the several drawings indicate like elements.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be noted that, in adding reference numerals to the constituent elements of the drawings, the same constituent elements are denoted by the same reference symbols as possible even if they are shown in different drawings. In the following description of the embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the difference that the embodiments of the present invention are not conclusive. In this specification, when it is mentioned that a certain element includes an element, it means that it may further include other elements.

1 is a block diagram illustrating a search service system 100, in accordance with an embodiment of the present invention. The search service system 100 includes a client 10, a service server 20, a business entity 30, an advertiser 40, and a program distributor 50 device that can communicate with each other via a network. Examples of the communication network include a local area network (LAN), a wide area network (WAN), and the Internet. Examples of the communication network include 3G, WiFi, LTE, and other types of wireless communication.

The client 10 refers to a computing device equipped with hardware and software that can use an online search service. The client terminal 10 may be a variety of mobile computing devices such as computing devices such as personal digital assistants (PDAs), cellular phones, smart phones, as well as various digital computers such as laptops, desktops, workstations, And digital devices capable of communication such as IPTV using internet protocol.

The client 10 can access the Internet using an Internet browser installed in the device or installed in the device and can perform a search by inputting a search word into a search bar provided by the service server 20 of the present invention.

The service server 20 is a server for providing a keyword based search service proposed by the present invention. The service server 20 provides a search bar to a client 10 as a searcher, distributes keywords to the business entity 30 through a keyword marketplace, Of the page. And provides the program distributor 50 with a search page or a search bar provided by the service server 20 to the advertiser 40 so that advertisements related to a specific keyword can be displayed.

In other words, the business entity 30 can be one or more individual business operators, organizations, or companies as a business entity that sells and manages specific keywords from the service server 20. For example, the service may be provided by the Korean Packaging Management Association among the employees who are engaged in the 'moving-in' business by receiving the keyword 'moving' from the service server 20, When entering a search query, it is implemented to be directly connected to the page operated by the Korean Pavement Moving Association. In this case, although the keyword 'moving' is owned by the Korea Packaging Association, industry workers such as 'Seoul Packing Director' and 'Busan Packaging Director' related to the 'moving' keyword are registered in Keyworld Union On the page operated by the Korean Pavement Movement Association. As such, when the business entity 30 owns the keyword and obtains the operation right, the existing portal site can be directly connected to the business entity 30 and the client 10 out of the system of monopolizing the service, The value of the keyword can be increased through cultivation.

The advertiser 40 may be the same entity as the business entity 30 or a member of a keyword association, which is an entity that initiates an advertisement on an operation page of the business entity 30 through the service server 20. [ The program distributor includes a home page manager, a mobile program (e.g., App) distributor, which includes a search system provided by the service server 20, and the like.

The search service system 100 for providing a keyword based search service proposed by the present invention allows a service server 20 to distribute a keyword to a business entity 30 in a predetermined manner, And the web page, the client 10 can display information directly related to the search term (i.e., keyword) at the time of searching, thereby being able to satisfy both requirements of both the searcher and the business.

Hereinafter, a method and a service server for providing a keyword-based search service proposed by the present invention will be described in detail with reference to FIG. 2 to FIG.

2 is a block diagram illustrating components of a service server 20, according to one embodiment of the present invention. The service server 20 includes an input / output unit 210 for receiving a search query from the client 10 and transmitting a search result, a processing unit 220 for processing the result of search, an advertisement unit 230 for managing the advertisement A keyword-provider mapping unit 240 for managing a mapping table of keywords and business operators, a keyword storage unit 250 for storing keywords, and a business entity storage unit 260 for storing business information.

The input / output unit 210 of the service server 20 receives a search word input from the client 10. [ A search bar for inputting a search word on the client 10 can be included in a site operated by the service server 20 or inserted into another website (or a web page) A search bar may be provided to the client 10 in various forms, such as a widget that can be installed in a mobile terminal, or the like.

The processing unit 220 can receive the search word received through the input / output unit 210 and browse the keyword-provider mapping unit 240 to obtain a search result. Although the processing unit 220 and the keyword-provider mapping unit 240 are illustrated as being separated in this embodiment, they may be implemented as a single integrated module (e.g., a processor). The processing unit 220 checks whether there is a business mapped to the received search word (i.e., keyword) through the keyword-business operator mapping unit 240. [ In other words, it is possible to check whether there is any operator who has sold the keyword, and to connect to the keyword store page operated by the operator. If there is no operator who has sold the keyword, a predetermined search process is performed for the keyword.

As an embodiment, if no keyword store is available because there are no businesses that have been sold out, the user can be connected to the site if there is a site matching the keyword (e.g., brand name). If the site does not exist, .

The keyword storage unit 250 stores a keyword store and is also referred to as a keyword market place. Here, the keyword includes general nouns, can be classified by language type or theme, and can include specific proper nouns (e.g., brand names) in addition to general nouns. The keyword marketplace is used to store a keyword store for keywords owned by each provider. The processing unit 220 of the service server 20 determines whether a keyword store exists through the keyword-provider mapping unit 240 It is possible to provide the client 10 with the keyword store stored in the keyword storage unit.

The keyword storage unit 250 of the service server 20 includes an address keyword DB for directly accessing a corresponding site (or keyword store) through a keyword entered in the search bar, a search keyword storing a keyword And may include a keyword DB. It is preferable that the address keyword DB stores information such as URL (Uniform Resource Locator) of a relevant site (for example, a keyword store) to be connected corresponding to a string, and stores information such as a domain name or an IP address But also any type of information for accessing contents on the Internet. The search keyword DB is a database of specific words that can improve the satisfaction of the Internet users by providing search results such as flower delivery, automobiles, loans, and the like. The database includes general nouns, ordinary nouns, proper nouns or commercial keywords, And the like. The search keyword DB may be configured as a separate DB, but may be regarded as a search keyword if it does not exist in the address keyword DB, in association with the address keyword DB. In this case, it is preferable that the keyword corresponding to the search word is not included in the address keyword DB.

The service server 20 may further include a keyword management unit, and the keyword management unit is responsible for continuously adding and deleting address keywords, search keywords, and the like. The management of the keywords may be performed by the service manager or directly by the Internet users. It is also possible to automatically process based on processing statistics on the Internet.

The advertisement unit 230 is a system that exposes and manages advertisements in a process of providing search results with respect to search keywords and the like, and may include functions such as ad registration and connection. Preferably, the advertisement unit includes information on an exposure condition of an advertisement, an ad unit price, and the like.

The business entity storage unit 260 is a database for storing predetermined information about subjects who are pre-marketed and operate a keyword store, and the business entity includes a business entity (individual, group, or company) And may store information, including member companies that are subscribed to the service. The provider storage unit stores the providers constituting keyword association (keyword owner and keyword member) by keyword.

As described above, the service server 20 outputs a search result for a keyword (keyword) received from the client 10 through the operation of the components 210, 220, 230, 240, 250 and 260 described above. Although the case where the service server 20 operates independently is described in the present embodiment, the service server 20 can operate in conjunction with another server (e.g., an authentication server).

In addition, in the keyword-based search service providing method proposed by the present invention, a method in which a keyword is sold by a business entity can use a keyword-based auction method. For example, when an auction is conducted for a specific keyword, related businesses can participate in the auction, and the bidder can become the keyword owner. A member of a keyword association can implement registration to a specific keyword association according to a predetermined registration procedure as a business operator without restriction, or to decide whether or not to join a member in accordance with a registration permission of a keyword owner.

As an example, the keyword auction may proceed for a predetermined period of time (e.g., a one-year cycle).

As an embodiment, the operating rights (ownership) can be distributed according to the rules set by the members of the keyword association for the keyword ownership scheme. For example, if there are three members, you can set the rule to have ownership every three months. That is, in addition to the rules set by the operator of the service server 20, it may be implemented to have ownership of the keywords according to rules set by the members.

Methods of granting keyword ownership and operating a keyword association can be implemented in a variety of ways with the above-described implementation exceptions.

3 is a flowchart illustrating a method for providing a keyword-based search service according to an embodiment of the present invention.

First, the client 10 can input a keyword into the search bar provided by the service server 20 or the program distributor 50. [ The service server 20 receives the keyword from the client (! 0) (step 310).

The processing unit of the service server 20 receiving the keyword determines whether there is a keyword store mapped to the keyword (step 320). That is, a step is performed to check whether there is a business entity that has been sold the keyword, and whether the keyword store operated by the business entity exists. If there is a keyword store, the service server 20 provides the client 10 to access the keyword store (step 330).

As an example, if there is no keyword store mapped to the keyword, the presence of the site matching the keyword is confirmed (operation 340). For example, if the keyword is a brand name that is not a general noun, the user may access the brand official site (step 350). If there are no sites matching the keyword, for example, a non-specific noun phrase or a new term, a list of related search pages may be provided as a general search result (step 360).

As an embodiment, if step 340 is omitted and only keyword store exists (step 320), then a general search result is provided if it does not exist (step 360).

As an embodiment, steps 340 to 360 may be replaced to proceed with another search process. For example, if a keyword store does not exist, the most similar keyword may be selected and a list of one or more keyword stores for the selected one or more keywords may be provided as a search result. Or the keyword store of the most similar keyword.

The service server 20 serves as a bridge for directly connecting the keyword inputted from the client 10 and the keyword store operated by the business entity 30, Implement a search system. A searcher who performs a search with the client 10 can receive the closest search result directly, a business operator can increase the probability of accessing a site operated by the business entity, and the advantage of providing various information and generating profit through keyword store operation .

FIG. 4 illustrates an exemplary screen for implementing a method for providing a keyword-based search service according to an embodiment of the present invention. 4 (a) shows a site 410 provided by the service server 20, and FIG. 4 (b) shows a service server 20 included in another site FIG. 4C shows the keyword store 450 of the business entity 30 as a search result when searching through the service server 20. FIG.

As described above, the search bar provided by the service server 20 may be provided in the form of a site operated by the service server 20 or a mobile application, or may be provided in a site operated by the program distributor (e.g., May be included and provided. Alternatively, the search bar may be implemented as a widget-shaped logo in the form of a mini application that is not through a web browser.

The user of the client 10 accesses the site 410 operated by the service server 20 and inputs a search word (i.e., a keyword) to the search bar 420 or a search By entering a search word in the bar 440, a search can be performed. In the present embodiment, a case where the keyword 'flower' is input to the search bar 420 or 440 is shown as an example screen.

When the service server 20 receives the keyword 'flower' from the client 10, the service server 20 extracts the keyword store of the provider mapped to 'flower'. For example, assuming that the keyword owner of 'flower' is 'Korean Florist Association', the service server 20 confirms that the flower-mapped provider is Korean Florist Association, , 'Flower keyword store' in FIG. 4 (c)) to the client 10.

The flower keyword store 450 may include a list 460 of keyword associates. For example, let's say that members registered in the Flower Keyword Association are the Association of Flower Ornaments, Korea Cyber Horticulture University, Korea Flower Art Artists Association, Korea Direct Deals Flower Center. The flower keyword store 450 may initiate a list of members and may provide a link to go to an individual site upon item selection.

As an example, the keyword store 450 may set a priority order to start a list of keyword members, and may implement a list order or the like to change at predetermined intervals. As another embodiment, it is possible to start an individual or an organization among the keyword union members separately and to disclose various information that the union members want to provide, such as a separate text, a photograph, a moving picture, an event popup,

The keyword store 450 may include a separate search bar 470 to provide a search related to the keyword. For example, it can provide various detailed search information related to keywords such as searching for a sub keyword, searching for a branch such as a merchant, a shop, and a phone number search. By providing such a keyword-related search bar, the client 10 can receive the unspecified details through the keyword owner.

The keyword store 450 may include an advertising area 480. The keyword store 450 may initiate advertisements provided by an advertiser 40 such as associated businesses. The advertisements may be provided directly to the keyword owner or may be delivered to the keyword owner via the service server 20. The advertisements may also launch advertisements other than keyword related advertisements, and may include a variety of multimedia content.

The keyword store 450 shown in this embodiment includes the keyword member list 460, the search bar 470, and the advertisement area 480. However, the keyword store 450 is not limited to this, A keyword store may be provided or a keyword store may be provided in a manner that is produced in conformity with a template provided by the service server 20. [

The business entity 30 can perform business as well as providing information about the keyword through the operation of the keyword store 450. In addition to being able to generate revenue through posts or advertisements in the keyword store, users can be provided with various events, and the online keyword store can expand the business to the offline business area.

5 is a diagram illustrating a profit structure of a method for providing a keyword-based search service according to an embodiment of the present invention. The present invention is not limited to the embodiment shown in FIG. 5, and various forms of profit distribution can be implemented.

The profit obtained through the keyword based search service proposed by the present invention can be distributed among the service server 20, the keyword association 30, the advertiser 40, and the program distributor 50. Here, the keyword association 30 includes a keyword owner 520 and one or more keyword associates 530, and the advertiser 40 may be an individual, a group, or a brand enterprise. Also, at least one subject of the keyword owner, the keyword member, and the advertiser may be the same subject.

The search service through the existing portal is a structure in which the portal site manages all the profits related to search and advertisement. However, the keyword-based search service proposed by the present invention is a service in which a profit To be distributed.

As an embodiment, the service server 20 and the keyword association 30 can distribute revenue at a predetermined ratio (for example, 3: 7) to the sales revenue of the keyword association 30, (520) and the keyword union member (530) can be implemented to distribute the profit at a predetermined ratio.

As an embodiment, it is possible to distribute revenue at a predetermined ratio between the service server 20, the keyword association 30 and the advertiser 40, and to distribute the profit including the program distributor 50, .

As described above, the present invention solves the problem that the existing portal site monopolizes the search service related revenue, and the service provider 20, the keyword association 30, the advertiser 40, the program distributor 50, All can implement profit structures that can participate in revenue sharing.

As described above, the present invention can perform the search through the search bar (i.e., the address window) of the site operated by the service server 20, but it is also possible to search the home address window Search bar) to the client 10. Hereinafter, the process of accessing the keyword store of the present invention using the home address window support system will be described in more detail with reference to FIGS. 6 to 10. FIG. The home address window refers to the search bar described above, and the home address window support system may be operated as a separate server or integrated with the service server 20. [

In the home address window support system, when a character string is inputted in the home address window, a query expression including related information such as an input string and information of a site providing a home address window is created and provided to the client. When the client is connected to the system, it processes the determination of the character string input by the client in the home address window and the log recording of the processing result, and then sends the result to the client so that the client can access the desired site (e.g., keyword store) And information such as a search result can be obtained.

FIG. 6 is a schematic diagram of a general home address window service according to the present invention. Referring to FIG. 6, a client 10 accesses one of a plurality of sites providing a home address window, Brand or the like, the service server 20 can be connected to the corresponding web page 620 or the related search result providing page 630 after processing.

FIG. 7 illustrates an example of a home address window according to the present invention. The site operator (e.g., program distributor 50) applies a home address window suitable for the design or mood of the site as a function in the site. The home address service provider (for example, the service server 20) provides a home address window and corresponding source code of various concepts and designs for convenience of the service, so that the site operator can easily apply the code to the site It is desirable to give. The application of the home address bar can be applied not only to a general web page but also to an unused parking domain, and it can be applied to a blog providing a function for users to add / modify code directly It is also possible to do. Site owners can apply the home address bar to their site to make it easier for them to access the site they want, or to get relevant search results, etc., so that the site can function as a hub for Internet information . It is expected that the site can expect to increase the number of visitors due to the convenience of use and the enhancement of usefulness, and also the effect that the site visitor obtains the advertisement revenue in a series of processes such as obtaining the search result through the site .

FIG. 8 is a schematic diagram of a home address window service system according to the present invention. Referring to FIG. 8, the home address window service system includes a client 10 as a user terminal, a home address window support system 810 for providing a home address window through a web page, A service server 20, a web server 820, a search system 830, and the like. As described above, the home address window support system 810 and the service server 20 may be integrated in the same entity.

The client 10, which is a user terminal, is a general Internet access system. In addition to PCs such as a desktop and a notebook computer, all the devices capable of accessing the Internet, such as a mobile phone terminal including a smart phone and a tablet device, do. When the screen is small compared to the existing PC such as a mobile phone or a portable internet terminal, the address portion of the upper part of the browser is often hidden for the usefulness of the screen utilization, and there is inconvenience when it is desired to move to another site, If the home address window is located, it is possible to input directly from the screen that is being viewed and move to another site or search related information, so that the usefulness of the home address window is higher.

The home address window support system 810 is a site providing a home address window. As described above, a home address window suitable for a site design or a concept can be applied to a site. By providing a home address window on the site, It can be a useful site. When the client 10 accesses the site and inputs a character string into the home address window, the home address window support system 810 creates a query expression including relevant strings and related information such as information of the support system and returns the query expression to the client 10 . In this case, the inclusion of the information of the supporting system in the query expression is intended to be used for confirming and sharing the route when the profit or the like occurs through the home address window function. The home address window provides a hub function that allows users to access other sites or information, such as simply providing information on a company or product information, thereby helping site visitors to set the site as a start page. In addition, it is possible to connect directly to a keyword store or a matching website through the name of a business or a brand name, which can be accessed only through an existing search site, thereby reducing the expense And make the cooperation structure that helps each other.

The service server 20 is a system that handles processing of a character string input in a home address window. The system includes, in addition to the input / output unit, the processing unit, the advertising unit, the keyword-provider mapping unit, the keyword storage unit, System, and the like. The keyword stores various kinds of keywords and keyword stores, the processing unit manages and judges keywords, and the advertising department manages revenue management based on advertisements and advertisement operations. The log system records various processing records I am responsible. However, each functional unit in the home address processing system may be omitted as needed, and may be implemented as one system or each function may be implemented as one separate system, and the implementation method or mode is not limited.

The keyword storage unit of the service server 20 includes an address keyword DB for directly accessing a corresponding site (or a keyword store) through a character string input in a home address window, a search keyword DB storing keywords required to specifically provide a search result, A home address window information DB including information on the home address window support systems 810 that provide the home address window may be included. It is preferable that the address keyword DB stores information such as URL (Uniform Resource Locator) of a relevant site (for example, a keyword store) to be connected corresponding to a string, and stores information such as a domain name or an IP address But also any type of information for accessing contents on the Internet. The search keyword DB is a database of specific words that can improve the satisfaction of the Internet users by providing search results such as flower delivery, automobiles, loans, and the like. The database includes general nouns, ordinary nouns, proper nouns or commercial keywords, And the like. The search keyword DB may be configured as a separate DB, but may be regarded as a search keyword if it does not exist in the address keyword DB, in association with the address keyword DB. In this case, it is preferable that the keyword corresponding to the search word is not included in the address keyword DB. In the home address window information DB, it is preferable to store information such as site information, manager information, and unique code for each home address window support system 810.

The service server 20 may further include a keyword management unit, and the keyword management unit is responsible for continuously adding and deleting address keywords, search keywords, and the like. The management of the keywords may be performed by the service manager or directly by the Internet users. It is also possible to automatically process based on processing statistics on the Internet.

The advertisement unit is a system that exposes and manages advertisements in the course of providing search results for search keywords and the like, and may include functions such as advertisement registration and connection. Preferably, the advertisement unit includes information on an exposure condition of an advertisement, an ad unit price, and the like. The log system stores information on what kind of processing has been performed on the string input in the home address window in the service server 20. [ Based on the data of the log system, the processing method of the address keyword and the search keyword may be determined. Alternatively, when the profit is generated through the advertisement, the data may be used as the basis for the profit distribution.

The web server 820 is a web site to which the user terminal moves and accesses. If the string inputted in the home address window corresponds to the search keyword or does not exist in the address keyword DB, the search system 830 provides a general search result . The web server 820 and the search system 830 may be operated directly by the home address window service entity.

In addition, through the implementation of the keyword marketplace, it is possible to receive keywords as search terms and link them directly to the keyword store, or to provide the contents of a given company in one unified format. It is also possible. The search service by the home address window differs from the general search service in that a plurality of sites providing the home address window serve as the inflow path. In addition, as for the revenue generated through the operation of the search service, To the home address window providers (e.g., program distributor 50).

FIG. 9 is a flowchart illustrating a home address window service according to an embodiment of the present invention. The home address window support system 810 or the service server 20 provides a home address window through the site in accordance with an affiliation or agreement with the home address window service (S101), and the client 10 transmits the home address window To access or check the information, and then input a character string to the home address window for movement to another site or search for information. The home address window support system 810 receives a string in the home address window (S103), generates a query expression including the received string and related information, and transmits the query expression to the client 10 that has input the string in the home address window (S105 ). At this time, the generation of the query expression is automatically performed by the home address window module located at the site of the home address window support system 810, and the information including the unique code of the home address window support system 810 is also included in the client 10 . Here, the query expression transmitted from the home address window support system 810 to the client 10 is that the client 10 connects to the service server 20 and transmits information such as a character string. When the client 10 receives the query expression from the home address window support system 810, the client 10 automatically attempts to access the service server 20 according to the query expression.

The service server 20 may receive information such as a character string input in the home address window from the connected client 10 (S107), and then check whether the corresponding character string is a domain (S109). This is to complete the function of the address window so that the home address window can access the site even for the input of the domain address. If it is determined that the character string inputted in the home address window is a domain, the client 10 connects to the corresponding domain A query expression is generated (S113) and transmitted to the client 10 (S119). In this case, it is possible to determine whether the string is a domain by simply checking whether or not the string includes'. ', And judging that the domain is a domain if it includes'. It is possible to determine whether the character string following the character string is the authorized top-level domain and judge that the character string is a domain if the character string is the authorized top-level domain. Alternatively, the domain name server may query the string to determine whether the corresponding IP address is responded to, and the method is not limited. However, if the direct connection service for the domain name input in the home address window is not provided according to the service policy, the present step (S109) may be omitted.

If it is determined that the input string is not a domain, or if the domain determination step is omitted, whether the input string is an address keyword is checked (S111). That is, whether or not the input keyword is an address keyword is determined by checking the address keyword DB of the keyword storage unit 250 of the service server 20. For example, if the address keyword information (for example, keyword store URL) Check if it exists. When the address keyword information exists for the input string (keyword), a query expression for connecting the client 10 to the site corresponding to the input string is generated (S115) using the information of the address keyword DB (S115) To the client 10 (S119).

If the input keyword does not exist in the address keyword DB, the client 10 responds to the result that there is no corresponding value or generates a query expression for providing a general search result corresponding to the input character string (S117) 10 (S119). At this time, the search result may be directly operated by the service server 20, which is the main body of the home address window service, or may provide a service selected by the client 10 or the home address window support system 810 have.

On the other hand, an input string (keyword) may include an address and a search word at the same time according to a phrase defined in the dictionary. For example, if you enter 'electronic newspaper / semiconductor', you can provide search result for 'semiconductor' in 'electronic newspaper' site. If you enter 'next / map', ' It is also possible to provide an extended type of connection service. It is preferable that the result and data for all processing in the service server 20 are recorded in a log (S 121). The contents recorded in the log may be used for profit distribution or keyword classification to the home address window support system 810, and may be omitted for a simple configuration of the system. Thereafter, the client 10 accesses the corresponding site (S123) according to the query expression transmitted from the service server 20, and the site can be a connection site or a search site directly.

10 is a flowchart of another embodiment of the home address window service according to the present invention. Steps S201 to S209 in the processing method according to the present embodiment are the same as S101 to S109 in the first embodiment. However, the service server 20 first confirms whether the input string is a 'search keyword' after the domain confirmation step (S209) with respect to the input of the search word (keyword) of the client 10 (S213) have. The reason for this processing is that there is a case in which a search result needs to be particularly provided among the keywords, and a method of confirming all the address keyword DBs of the keyword-provider mapping unit 240 and the keyword storage unit 350 of the service server 20 It may take time to process the data relatively. Therefore, it may be necessary to first determine a search keyword for faster processing. In addition, if the user makes a preliminary determination as to whether or not the keyword is a search keyword, the keyword store of a specific company can be provided directly as a search result according to the search keyword. When the search result is provided, additional revenue can be generated through the operation of the advertisement, etc., and a home address window to participate in the service by generating revenue while linking to a specific site and sharing the generated revenue with the home address window support system 810 An increase in the support system 810 may be attempted.

If the input keyword is not present in the address keyword DB in step S215 even if the search keyword is not determined as a search word in step S213, And transmits the generated data to the client 10 (S223). The client 10 accesses the corresponding site according to the transmitted query expression (S225), and the log of the processing result Is preferably recorded (S221). Here, the log recording step S221 may be performed before or after the various post-processing query expressions are transmitted to the client 10 by the service server 20, and it may be continuously recorded or concurrently processed for each step for efficiency of processing And can be omitted for simplification of the system.

While the present invention has been described in detail in the foregoing for the purpose of illustration, it is to be understood that the components, their connections and relationships, and their functions are merely exemplary. In the present invention, each component may be implemented as a physically separated form or as an integrated form of one or more components as needed.

The present invention is not necessarily limited to these embodiments, as all the constituent elements constituting the embodiment of the present invention are described as being combined or operated in one operation. That is, within the scope of the present invention, all of the components may be selectively coupled to one or more of them.

Furthermore, the terms "comprises", "comprising", or "having" described above mean that a component can be implanted unless otherwise specifically stated, But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

10: Client
20: service server
30: Operator
40: Advertiser
50: Program Distributor

Claims (24)

The service server receiving a keyword input from a client;
Extracting a keyword store mapped to the keyword; And
Providing the keyword store to a client,
The keyword store is a web page operated by a keyword owner,
Wherein the service server includes a keyword store for storing one or more keyword stores,
Wherein the keyword storage unit further stores a keyword association registered in the keyword store,
Wherein the keyword association includes the keyword owner and one or more keyword associates. The method according to claim 1,
Wherein the keyword owner is a business entity that has sold the keyword through the service server. 3. The method of claim 2,
And the service server pre-sells the keyword through auction. The method according to claim 1,
Wherein the keyword store includes a list of one or more keyword associates or a link to each of the one or more keywords. The method according to claim 1,
Wherein the keyword store includes at least one advertisement provided through the service server or the keyword owner. The method according to claim 1,
And if the keyword store mapped to the keyword does not exist, providing a general search result for the keyword to the client. The method according to claim 1,
Providing the web site to the client when there is no keyword store mapped to the keyword but there is a web site matching the keyword according to a predetermined criterion; And
And providing a general search result for the keyword to the client when the website matching the keyword does not exist. delete The method according to claim 1,
Wherein the keyword store is stored according to a language type or a theme of the keyword. delete The method according to claim 1,
Wherein the step of the service server receiving the keyword inputted from the client comprises:
Providing a string input window in a site provided to the client;
Generating a query expression including the keyword for connecting the client to the service server through the home address window support system and returning the query expression to the client when the keyword is input in the character string input window; And
And receiving the keyword from the client connected to the service server according to the query expression. 12. The method of claim 11,
The step of generating the query expression and returning to the client may include:
Determining whether the keyword is a domain; And
And generating a query expression for connecting the client to the domain if the keyword is a domain, and returning the query expression to the client. An input / output unit for receiving a keyword input from a client and providing a search result to the client;
A keyword storage unit for storing at least one keyword store; And
And a processing unit for receiving the keyword, extracting a keyword store mapped to the keyword, and providing the keyword store as the search result,
The keyword store is a web page operated by a keyword owner,
Wherein the keyword storage unit further stores a keyword association registered in the keyword store,
Wherein the keyword association includes the keyword owner and one or more keyword associates And a service server for providing a keyword-based search service. 14. The method of claim 13,
And the keyword owner is a business entity that has sold the keyword through the service server. 15. The method of claim 14,
And the service server pre-sells the keyword through auction. 14. The method of claim 13,
Wherein the keyword store includes a list of one or more keyword associates or a link to each of the keywords. 14. The method of claim 13,
Wherein the keyword store includes at least one advertisement provided through the service server or the keyword owner. 14. The method of claim 13,
Wherein the processing unit provides a general search result for the keyword when the keyword store mapped to the keyword does not exist. 14. The method of claim 13,
Wherein,
When there is no keyword store mapped to the keyword but there is a web site matching the keyword according to a predetermined criterion, providing the web site, and when the web site matching the keyword does not exist, And providing a general search result for the keyword. 14. The method of claim 13,
Wherein the keyword storage unit stores at least one keyword store for each language or theme of the keyword. delete 14. The method of claim 13,
Wherein the service server further comprises a log system for recording data received from the client and a series of results generated in the home address support system. 14. The method of claim 13,
The service server operates in cooperation with a home address window support system,
Wherein the home address window support system includes a character string input window in a site provided to the client, and when the keyword is input to the character string input window, the keyword, which connects the client to the service server through the home address window support system, And returns the query expression to the client,
Wherein the service server receives the keyword from the client connected according to the query expression. 24. The method of claim 23,
Wherein the home address window support system checks whether the keyword is a domain and generates a query expression for connecting the client to the domain when the keyword is a domain and returns the query expression to the client. A service server to provide.

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