KR101658047B1 - Method for Providing Advertisement Relating Service - Google Patents

Abstract

The present invention relates to a method of providing an advertisement interworking service, the method comprising the steps of: (i) receiving advertisement IDs (i > 1) And the advertisement recognition data corresponding to each advertisement ID information are mapped and stored in a storage medium, and a program provided in the camera phone generates an advertisement screen shot image in which advertisement recognition data on the advertisement screen displayed on the offline installation advertisement medium is photographed And the server receives the advertisement screen shot image from the program of the camera phone, and the server confirms the advertisement recognition data area included in the advertisement screen shot image, The advertisement recognition data area having a rectangular geometry structure corresponding to the gaze direction is referred to as a front view And the server identifies the advertisement ID information corresponding to the advertisement screen shot image by reading the coordinate converted advertisement recognition data after the coordinate conversion corresponding to the rectangular geometry structure corresponding to the direction of the advertisement, Or transmits it to the camera phone.

Description

[0001] The present invention relates to a method for providing an advertising linked service,

The server executes i) (i> 1) pieces of advertisement ID information for identifying an advertisement displayed through an offline installation advertisement medium, and (i) The advertisement image data is mapped and stored in a storage medium, and a program installed in the camera phone generates an advertisement screen image of the advertisement screen on which the advertisement recognition data on the advertisement screen displayed on the offline installation advertisement medium is taken and transmitted to the server, The server receives the advertisement screen shot image from the program of the camera phone, and the server confirms the advertisement recognition data area included in the advertisement screen shot image and displays a rectangular geometry structure corresponding to the sight line direction at the shooting time using the camera phone In the rectangle geometry structure corresponding to the front view direction The server identifies the advertisement ID information corresponding to the advertisement screen shot image, and the server confirms or constructs the service data corresponding to the advertisement ID information, To an advertising service providing method.

Advertisers may use an offline install display ad that includes a rooftop of a building, a wall, an advertising media installed in a show window, or a BTL (Below The Line) advertisement medium or a POP (point of purchase) Through the medium, it exposes dozens to hundreds of advertisement images every day.

The Above the Line (ATL) advertisement, which exposes advertisements through TV, newspapers, radio, magazines, new media Internet, cable TV, etc., can measure advertisement effects in various ways, There is no way to measure the effectiveness of advertising.

In addition, consumers' interest and concentration on the offline-installed display advertisement media is significantly lower than that of the ATL advertisement.

According to an aspect of the present invention, there is provided a method for performing an advertisement through a server communicating with a camera phone, the method comprising the steps of: i) A first step of mapping the advertisement ID information and the advertisement recognition data corresponding to each advertisement ID information and storing the advertisement recognition data in a storage medium and a step of displaying the advertisement recognition data on the advertisement screen displayed on the offline installation advertisement medium A second step of generating a screen shot image and transmitting the screen shot image to the server; a third step of receiving an advertisement screen shot image from the program of the camera phone; and a third step of receiving the advertisement screen shot image from the advertisement recognition data area And has a rectangular geometry structure corresponding to the viewing direction at the time of photographing using the camera phone A fourth step of reading the coordinate conversion-converted advertisement recognition data after coordinate conversion corresponding to the rectangular geometry structure corresponding to the front sight line direction and confirming the advertisement ID information corresponding to the advertisement screen image, And a fifth step of confirming or constructing service data corresponding to the advertisement ID information and transmitting the service data to the camera phone.

A method for providing an advertisement interlocking service according to the present invention is a method executed through a server communicating with a camera phone, the server comprising i (i> 1) pieces of advertisement ID information And a step of mapping the advertisement recognition data corresponding to the respective advertisement ID information to a storage medium and storing the advertisement recognition data corresponding to the advertisement recognition data on the advertisement screen, And transmitting the advertisement screen image to the server; and a third step of receiving the advertisement screen shot image from the program of the camera phone, and the server checks the advertisement recognition data area included in the advertisement screen shot image The advertisement recognition having the rectangular geometry structure corresponding to the viewing direction of the photographing point using the camera phone A fourth step of reading the coordinate-converted advertisement recognition data after the coordinate conversion corresponding to the rectangular geometry structure corresponding to the front sight line direction and confirming the advertisement ID information corresponding to the advertisement screen shot image, And confirming or constructing the service data corresponding to the advertisement ID information and transmitting the service data to the camera phone.
The advertisement recognition data may include at least one of an image displayed on the advertisement screen, a frame-specific image of a moving image to be reproduced through the advertisement screen, a barcode on the advertisement screen, a symbol, And at least one of a one-dimensional bar code on the advertisement screen, a two-dimensional bar code, and a color code.
In the method of providing an advertisement interlocking service according to the present invention, the first step may further include the step of storing advertisement medium position information in which the offline installed advertisement medium is installed, and the second step may include: And generating and transmitting the camera phone position information at the time of photographing, wherein the third step further includes receiving the camera phone position information, and the fourth step includes: And a result of comparing the information with the advertisement medium location information is used for checking the advertisement ID information.
In the first step, k (k > 1) pieces of advertisement time information indicating each advertisement screen corresponding to each advertisement ID are stored through the offline installed advertisement medium Wherein the second step further includes generating and transmitting photographing time information at the time of photographing the advertisement screen shot image, and the third step is a step of receiving the photographing time information Wherein the fourth step uses a result of comparing the photographing time information and the advertisement time information to identify the advertisement ID information.
(I) (i> 1) pieces of advertisement ID information for identifying an advertisement displayed through an offline installation display advertisement medium in an advertisement management server, j (j > 1) pieces of advertisement recognition data, and an offline installation display advertisement medium for displaying an advertisement corresponding to the i pieces of advertisement ID information, storing k (k > 1) pieces of advertisement time information on which an advertisement screen corresponding to i pieces of advertisement ID information is displayed and storing the advertisement time information in a storage medium; Generating an advertisement screen shot image in which an advertisement screen is shot; The method comprising the steps of: acquiring camera phone position information and photographing time information of a face of the advertisement management server; transmitting the advertisement screen photographing image, camera phone position information and photographing time information to the advertisement operating server; Comparing the camera location information with the advertisement media location information to identify an offline installed display advertisement medium on which an advertisement screen shot through the camera phone is displayed; Determining j '(1? J'? (J * i)) pieces of advertisement recognition data for identifying an advertisement screen shot image by comparing shooting time information; And reading the advertisement screen shot image and confirming the advertisement ID information corresponding to the advertisement screen shot image , Transmitting from the advertising server to the camera phone to confirm (or configuration), the camera phone service data corresponding to the ad ID information.

Meanwhile, a method for providing an advertisement interworking service according to the present invention is a method for providing an advertisement interworking service, comprising i (i> 1) pieces of advertisement ID information for identifying an advertisement displayed through an offline installation display advertisement medium in the advertisement operation server, j pieces of advertisement recognition data for recognizing j (j > 1) advertisement screens and advertisement installation location advertisement information for installing an offline installation display advertisement medium for displaying an advertisement corresponding to the i pieces of advertisement ID information, (K > 1) pieces of advertisement time information for displaying an advertisement screen corresponding to i pieces of advertisement ID information through a medium and storing them in a storage medium; Generating an advertisement screen shot image in which an advertisement screen displayed through the advertisement screen is photographed; The method comprising: obtaining camera phone position information and photographing time information of the advertisement screen; transmitting the camera phone position information and photographing time information to the advertisement operating server in the program; Comparing the phone location information with advertisement media location information to identify an offline installed display advertisement medium on which an advertisement screen shot through the camera phone is displayed; Determining j '(1? J'? (J * i)) pieces of advertisement recognition data to identify an advertisement screen shot image by comparing the i'th advertisement recognition data with i' (1 < = i < = i) advertisement ID information, and transmits the i 'pieces of advertisement ID information and j' pieces of advertisement recognition data to the camera phone Reading out the advertisement screen shot image through the j 'pieces of advertisement recognition data in the program and confirming the advertisement ID information corresponding to the advertisement screen shot image among the i' pieces of advertisement ID information, Transmitting the advertisement ID information confirmed by the advertisement management server to the advertisement management server, checking (or configuring) the camera phone service data corresponding to the advertisement ID information in the advertisement management server, and transmitting the camera phone service data to the camera phone .

The advertisement interlocking service providing method according to the present invention is characterized in that when the advertisement screen shot image is generated and the camera phone position information and shooting time information are acquired, the advertisement screen shot image, the camera phone position information, And storing them in a memory.

The offline installed display advertisement medium may be an advertisement medium installed on a roof or a wall of a specific building or a show window or a BTL (Below The Line) installed on an exhibition hall or a shop, Advertisement medium or POP (Point Of Purchase) advertisement medium.

The advertisement recognition data may include an image to be compared with an advertisement screen image displayed in an advertisement screen area included in the advertisement screen shot image, an advertisement screen area included in the advertisement screen shot image, And a code value obtained by coding an encoded code image included in an advertisement screen image displayed in an advertisement screen area included in the advertisement screen shot image, .

In the method of providing an interlocking service according to the present invention, the step of checking the advertisement ID information corresponding to the advertisement screen shot image may include the step of detecting the advertisement screen area including the square geometry by reading the advertisement screen shot image (1) for reading the geometry structure of the advertisement screen area and converting the rectangular geometry structure of the advertisement recognition data into the geometry structure of the advertisement screen area according to the gaze direction in which the camera phone photographed the advertisement screen (1), generating j 'pieces of comparison object data by performing coordinate transformation on the j' pieces of advertisement recognition data through the conversion formula (1) Comparing the data to be compared and confirming matching data to be compared; And confirming the advertisement ID information associated with the entire advertisement recognition data.

According to another aspect of the present invention, there is provided a method of providing an advertisement interworking service, the method comprising: displaying an advertisement screen shot image and detecting an advertisement screen area including a rectangular geometry structure; (2) for reading the geometry structure of the advertisement screen area and converting the geometry structure of the advertisement screen area into the rectangular geometry structure of the advertisement recognition data according to the gaze direction in which the camera phone has taken the advertisement screen, (2), generating an image to be read by coordinate conversion of the advertisement screen shot image through the switching formula (2), comparing the advertisement screen area of the image to be read with the j ' A step of confirming matching advertisement recognition data with the advertisement recognition data, And confirming the beam.

On the other hand, a computer-readable recording medium having recorded thereon a program for executing the above-described method for providing an advertising linked service.

The advertisement interworking service providing system according to the present invention is characterized in that i (i> 1) pieces of advertisement ID information for identifying an advertisement displayed through an offline installation display advertisement medium and j (j> 1) Advertisement advertisement data for recognizing the advertisement screen, advertisement media location information including an offline installed display advertisement medium for displaying an advertisement corresponding to the i pieces of advertisement ID information, (K > 1) pieces of advertisement time information in which an advertisement screen corresponding to the information is displayed, and a storage medium for storing the advertisement screen image taken through the offline installed display advertisement medium and the advertisement screen image A camera phone for transmitting camera phone position information and photographing time information of the camera phone, And an offline installation display advertisement medium on which an advertisement screen photographed through the camera phone is displayed is compared with the advertisement medium location information, and the advertisement screen image is discriminated by comparing the k advertisement time information with the shooting time information (j i) (j j (j * i)) pieces of advertisement recognition data, and reads the advertisement screen shot image through the j 'pieces of advertisement recognition data to obtain advertisement ID information (Or configures) the camera phone service data corresponding to the advertisement ID information, and transmits the camera phone service data to the camera phone.

Meanwhile, the advertisement interworking service providing system according to the present invention is characterized in that i (i> 1) pieces of advertisement ID information for identifying an advertisement to be displayed through an offline installation display advertisement medium, j (j> Advertisement advertisement data for recognizing the advertisement screen, advertisement media location information including advertisement advertisement data for recognizing the advertisement screen, advertisement installation data for installing an offline installation display advertisement medium for displaying an advertisement corresponding to the advertisement ID information, A storage medium for connecting and storing k (k > 1) pieces of advertisement time information on which an advertisement screen corresponding to the advertisement ID information is displayed, and an advertisement screen image for capturing an advertisement screen displayed through the offline installed display advertisement medium And transmits the camera phone position information and the photographing time information of the advertisement screen, , And an offline installation display advertisement medium on which an advertisement screen photographed through the camera phone is displayed is compared with the camera phone location information and advertisement medium location information, and the k advertisement time information is compared with the shooting time information, (1 < = j < = (j * i)) pieces of advertisement recognition data for identifying a screen shot image, ID information, and transmits the i 'pieces of advertisement ID information and j' pieces of pieces of advertisement recognition data to the camera phone, wherein the camera phone transmits the advertisement information through the j ' And transmits the advertisement ID information corresponding to the advertisement screen shot image among the i 'pieces of advertisement ID information to the advertisement operation server, (Or configures) the camera phone service data corresponding to the advertisement ID information and transmits the camera phone service data to the camera phone.

In the advertisement interworking service providing system according to the present invention, the advertisement operating server may include advertisement screen detecting means for detecting the advertisement screen area including the square geometry by reading the advertisement screen shot image, (1) for converting the rectangular geometry structure of the advertisement recognition data into the geometry structure of the advertisement screen area according to the gaze direction in which the camera phone has taken the advertisement screen by reading the structure, A conversion means for generating j 'pieces of comparison object data by coordinate conversion of the j' pieces of advertisement recognition data through the conversion formula (1); and a conversion means for converting the advertisement screen region of the advertisement screen image and the j ' Comparison means for comparing the compared data to be compared, It comprises a line detection means to determine the ad ID information associated with the data.

In the advertisement interworking service providing system according to the present invention, the advertisement operating server may include advertisement screen detecting means for detecting the advertisement screen area including the square geometry by reading the advertisement screen shot image, (2) for converting the geometry structure of the advertisement screen area into the rectangular geometry structure of the advertisement recognition data according to the gaze direction in which the camera phone has taken the advertisement screen by reading out the structure, A conversion means for converting the advertisement screen shot image by coordinate transformation to generate a readout target image; and a control unit for comparing the advertisement screen region of the readout target image with the j ' Comparing the advertisement ID data with the advertisement ID data, And confirmation means.

In the advertisement link service providing system according to the present invention, the camera phone may include an advertisement screen detecting unit for detecting the advertisement screen area including the rectangular geometry by reading the advertisement screen shot image, (1) for converting the rectangular geometry structure of the advertisement recognition data into the geometry structure of the advertisement screen area according to the gaze direction in which the camera phone reads the advertisement screen, A conversion unit for generating j 'pieces of comparison target data by coordinate transformation of the j' pieces of advertisement recognition data through Equation (1); and a comparison unit for comparing the advertisement screen region of the advertisement screen shot image with the j ' A comparison unit for comparing matching data to be compared; And an advertisement confirmation unit for confirming the advertisement ID information.

In the advertisement link service providing system according to the present invention, the camera phone may include an advertisement screen detecting unit for detecting the advertisement screen area including the rectangular geometry by reading the advertisement screen shot image, (2) for converting the geometry structure of the advertisement screen area into the rectangular geometry structure of the advertisement recognition data in accordance with the gaze direction in which the camera phone has taken the advertisement screen by reading out the image data, A conversion unit for converting the advertisement screen shot image by coordinate transformation to generate an image to be read, and an advertisement screen area of the image to be read to compare the advertisement recognition data of j ' And an advertisement confirmation unit for confirming the advertisement ID information associated with the identified advertisement recognition data It should.

According to the present invention, it is possible to identify a specific advertisement photographed through a camera phone of a user among advertisements displayed through an offline installation display advertisement medium, and to transmit the coupon, prize, event participation right, Point, and value of the advertisement, and the advertisement effect through the offline installed display advertisement medium through the advertisement shot through the camera phone.

FIG. 1 is a block diagram of a system for providing an advertisement interlocking service according to an embodiment of the present invention.
2 is a diagram illustrating coordinate conversion of an advertisement screen shot image or advertisement recognition data according to an embodiment of the present invention.
3 is a diagram illustrating a configuration of a camera phone according to an embodiment of the present invention.
4 is a diagram illustrating a process of providing an advertisement interworking service according to an embodiment of the present invention.
5 is a diagram illustrating a process of providing an advertisement interworking service according to another embodiment of the present invention.
6 is a view illustrating a process of reading an advertisement screen shot image through advertisement recognition data according to an embodiment of the present invention and confirming an advertisement corresponding to an advertisement screen shot image.

The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

In addition, in order to more clearly describe the technical features of the present invention in the embodiments shown below, an identification code such as "first" or "second" is appended to the beginning of each term, Quot; or "(English initial) ". However, the identification code is used for identifying each term, and it is assumed that each term has different functions and roles It is to be understood that the invention is not to be construed as being limited only by the acts of the person skilled in the art.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

1 is a block diagram of a system for providing an advertisement interlocking service according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates a camera phone 300 that identifies an advertisement photographed through a user's camera phone 300 of an advertisement displayed through an offline installation display advertisement medium and provides a service associated with the advertisement to the camera phone 300 1, the present invention is not limited to the above embodiments and various changes and modifications may be made without departing from the spirit and scope of the present invention. It is to be understood that the invention may be practiced with other modes of practicing the invention (for example, omitting some of the components, or subdividing, or combining the practice) The technical characteristics thereof are not limited.

For example, in FIG. 1, each means constituting the advertisement interworking service providing system is shown in the advertisement operating server 100 in the form of a component of the advertisement operating server 100, But the present invention is not limited to the components. The means may be implemented as a separate server according to the intention of a person skilled in the art, or a combination of two or more means may be implemented as a server, It is to be understood that the present invention is not limited by the implementation of the above-mentioned means.

According to the present invention, the advertisement interworking service providing system includes a camera phone 300 having a camera photographing function, a position check function, and a wireless communication function; When the advertisement screen shot image of the advertisement screen is captured and the position information and the shooting time information of the camera phone 300 photographing the advertisement screen are transmitted, the advertisement corresponding to the advertisement screen shot image is identified and transmitted to the camera phone 300 And an advertisement operation server 100 for transmitting service data of a camera phone 300 providing a service associated with the advertisement.

The camera phone 300 is a collective term for a wireless communication device having a wireless communication function for accessing a wireless communication network, a location confirmation function, and a camera photographing function. The camera phone 300 includes an off- And acquires the location information of the camera phone 300 and the photographing time information at the time of photographing the advertisement screen through the location checking function. The advertisement management server 100, through the wireless communication function, A program for transmitting the advertisement screen shot image, the location information of the camera phone 300 and the shooting time information, or transmitting the location information and the shooting time information of the camera phone 300 to the advertisement operating server 100. Meanwhile, the term camera phone 300 used in the present invention is not limited to a mobile phone having a camera. The camera phone 300 of the present invention includes all types of wireless communication devices having a wireless communication function, a position confirmation function, and a camera photographing function, and is not limited by a specific wireless communication standard and a touch screen input method.

In the case where only the location information and the photographing time information of the camera phone 300 are transmitted from the camera phone 300 to the advertisement operating server 100 according to the embodiment of the present invention, Receiving advertisement image data and advertisement ID information capable of discriminating the advertisement screen shot image from the advertisement screen image 100, discriminating the advertisement screen shot image through the received advertisement recognition data, And may request the advertisement operating server 100 to request service data of the camera phone 300 corresponding to the advertisement ID information after confirming the ID information.

According to an exemplary embodiment of the present invention, the program may further include a function of providing a service associated with the advertisement using the service data of the camera phone 300, The function of providing the service associated with the advertisement using the data may be provided through a separate service program.

According to the present invention, the advertisement operating server 100 may include i (i> 1) pieces of advertisement ID information for identifying an advertisement displayed through an offline installation display advertisement medium, j (j> Advertisement advertisement data for recognizing the advertisement screen, advertisement media location information including advertisement advertisement data for recognizing the advertisement screen, advertisement installation data for installing an offline installation display advertisement medium for displaying an advertisement corresponding to the advertisement ID information, And a storage medium 155 for connecting and storing k (k > 1) pieces of advertisement time information on which an advertisement screen corresponding to the advertisement ID information is displayed or connected to the storage medium 155.

According to the method of the present invention, the offline-installed display advertisement medium can be installed on the roof of a specific building, on a wall of a specific building, or installed in a show window of a specific building, Or a BTL (Below The Line) advertisement medium or a POP (Point Of Purchase) advertisement medium installed in a store.

The advertisement medium location information may include a location value or a location coordinate value that designates a location where the offline installation display advertisement medium is installed, and may further include the display direction information.

For example, when the offline installed display advertisement medium is installed outside a specific building, the advertisement medium location information may include a location value including address information of the specific building, And a location coordinate value indicating the location of a particular building (or the point where the offline installation display advertisement media is installed).

Alternatively, when the offline installed display advertisement medium is installed in a specific building, the advertisement medium location information includes a location value including address information of the specific building and at least one wireless repeater or a wireless access point (AP) ), ≪ / RTI >

The display direction information is a direction value indicating which direction the off-line display advertisement medium is displayed through in the north, south, south, and north directions, and additionally specifies upward or downward directions in the east, south, Value. ≪ / RTI > If the offline installation display advertisement medium is installed in a specific building, the display direction information may include a local direction value specifying in which direction on the floor plan of the building is being displayed.

The advertisement ID information includes an ID value that uniquely identifies i (i> 1) advertisement images displayed through an offline installation display advertisement medium installed at a specific location.

According to an embodiment of the present invention, the advertisement ID information may be associated with one or more camera phone service data 300.

The service data of the camera phone 300 may include a coupon, a prize, an event participation right, a point, and a value to be provided to the user's camera phone 300 in association with the advertisement corresponding to the advertisement ID information.

The advertisement recognition data includes an image or data for discriminating which advertisement ID information among the i pieces of advertisement ID information the advertisement screen shot image photographed through the camera phone 300 matches.

According to an embodiment of the present invention, the advertisement recognition data may include a comparison object image to be compared with an advertisement screen image displayed in an advertisement screen area included in the advertisement screen shot image.

For example, the advertisement screen displayed through the offline installation display advertisement medium may include any one of the advertisement image images or may include an advertisement moving image, and the comparison image may include the advertisement image or each frame of the advertisement moving image You can include star images.

According to another embodiment of the present invention, the advertisement recognition data may include a comparison object display to be compared with an advertisement recognition display included in an advertisement screen image displayed in an advertisement screen area included in the advertisement screen shot image.

For example, an advertisement recognition display such as a bar code, a symbol, a figure, a pattern, and a character may be displayed on the advertisement screen displayed through the offline installation display advertisement medium. A barcode, a symbol, a figure, a pattern, and a character to be compared with the indication.

According to another embodiment of the present invention, the advertisement recognition data may include a comparison target code value obtained by coding an encoded code image included in an advertisement screen image displayed in an advertisement screen area included in the advertisement screen shot image .

For example, an advertisement screen displayed through the offline installation display advertisement medium may display an encoded code image obtained by encoding a predetermined code value such as a bar code, a two-dimensional bar code, and a color code. And may include a code value obtained by coding an encoded code image.

The advertisement time information may include k time-of-day information in which an advertisement image image corresponding to i pieces of advertisement ID information or an advertisement moving image is displayed through any one of offline installation display advertisement media.

For example, if 10 (i = 10) 30-second advertisement videos are sequentially displayed from 8:00 am on the offline install display advertisement medium, the advertisement time of the first advertisement video is 8:00 AM And the second advertisement video is from 8:30 am to 8:00 am, and the advertisement time of the third advertisement video is from 8:00 am to 8:01:30 am , And the advertisement time of the first advertisement video is from 8:05 am to 8:05:30.

1, according to a first embodiment of the present invention, the advertisement operating server 100 receives advertisement screen shot images, camera phone 300 position information and shooting time information from the camera phone 300 And an advertisement medium checking means for comparing the location information of the camera phone 300 with the advertisement medium location information and confirming the offline installed display advertisement medium on which the advertisement screen photographed through the camera phone 300 is displayed, (J *) (j * i) pieces of advertisement recognition data for determining an advertisement screen shot image by comparing the k pieces of advertisement time information with the shooting time information, Advertisement determining means (120) for reading the advertisement screen shot image through the j 'pieces of advertisement recognition data and confirming the advertisement ID information corresponding to the advertisement screen shot image, And a service providing unit 130 for confirming (or configuring) the service data of the camera phone 300 corresponding to the advertisement ID information and transmitting the service data to the camera phone 300.

1, the advertisement operating server 100 includes information receiving means 105 for receiving location information and photographing time information of the camera phone 300 from the camera phone 300, An advertisement medium checking means 110 for checking an offline installed display advertisement medium on which an advertisement screen photographed through the camera phone 300 is compared by comparing the location information of the camera phone 300 with the advertisement medium location information, Advertisement recognition data determination means (115) for determining j '(1? J'? (J * i)) pieces of advertisement recognition data to identify the advertisement screen shot image by comparing the k pieces of advertisement time information with the shooting time information, I '(1? I'? I) pieces of advertisement ID information corresponding to the j' pieces of advertisement recognition data, and outputs i 'pieces of advertisement ID information and j' pieces of advertisement recognition data to the camera phone 300 (125) for transmitting an image When the advertisement ID information corresponding to the advertisement screen shot image is transmitted from the camera phone 300, the service data of the camera phone 300 corresponding to the advertisement ID information is confirmed (or configured) and transmitted to the camera phone 300 And a service providing unit 130 for providing service.

According to the first configuration method of the present invention, the camera phone 300 generates an advertisement screen shot image of an advertisement screen displayed through an offline installation display advertisement medium, and transmits the advertisement screen shot image to the camera phone 300, After acquiring the location information and the photographing time information, the advertisement receiving unit 105 transmits the advertisement screen photographing image, the location information of the camera phone 300, and the photographing time information through a communication network. In this case, And receives the advertisement screen shot image, the camera phone 300 position information, and the shooting time information from the camera phone 300.

According to the second configuration method of the present invention, the camera phone 300 generates and stores an advertisement screen shot image of an advertisement screen displayed through an offline installation display advertisement medium, The information receiving unit 105 transmits the position information and the photographing time information of the camera phone 300 through a communication network after obtaining the position information and the photographing time information of the camera phone 300. In this case, 300) and the photographing time information of the camera phone (300).

When the location information of the camera phone 300 is received from the camera phone 300, the advertisement medium checker 110 compares the location information of the camera phone 300 with the location information of the advertisement media, Or one or more pieces of advertisement media location information that are within a predetermined distance from the location of the camera phone 300 and confirms the location of the off-line advertisement information corresponding to the identified advertisement media location information The install display advertisement medium is confirmed as an offline install display advertisement medium displaying an advertisement screen corresponding to the advertisement screen shot image.

When the offline installed display advertisement medium displaying the advertisement screen corresponding to the advertisement screen shot image is confirmed, the advertisement recognition data determination means 115 determines whether the offline installed display advertisement medium corresponds to the confirmed offline installed display advertisement medium via the storage medium 155 , And confirms which advertisement time among the k pieces of advertisement time information the photographing time information is included in.

When the advertisement time including the shooting time is confirmed, the advertisement recognition data determination means 115 determines (j * i) advertisement recognition times corresponding to the advertisement displayed through the confirmed offline installation display advertisement medium at the advertisement time Check the data.

Here, one or two advertisements may be displayed at the advertisement time including the shooting time. For example, if 10 (i = 10) 30-second advertisement videos are sequentially displayed from 8:00 am on the offline install display advertisement medium, if the shooting time is 8:15, If the shooting time is 8:30, the advertisement time including the shooting time according to the error range of the shooting time and the advertisement time is 8:00 am From 8:30 to 8: 1 and from 8: 30 to 8: 1. Or 10 (i = 10) advertisement images are sequentially displayed in units of 3 seconds from 8:00 am on the offline display display advertisement medium, if the shooting time is 8:15, According to the error range of the advertisement time, the advertisement time including the shooting time may be included from 8:00 am to 8:30 am.

When the (j * i) pieces of advertisement recognition data are confirmed, the advertisement recognition data determination unit 115 determines j '(i, j) corresponding to a predetermined time before and after the shooting time among the 1? J? (J * i)) pieces of advertisement recognition data as advertisement recognition data for discriminating the advertisement screen shot image.

According to the first configuration method of the present invention, when the j 'pieces of advertisement recognition data are determined, the advertisement checking unit 120 compares the j' pieces of advertisement recognition data with the advertisement screen shot image, And identifies any one of the advertisement ID information corresponding to the image. Here, the advertisement confirmation means 120 may perform coordinate transformation on the advertisement screen shot image or the advertisement recognition data to identify any advertisement ID information corresponding to the advertisement screen shot image, The explanation will be given in (below).

When the advertisement ID information corresponding to the advertisement screen shot image is confirmed, the service providing unit 130 confirms the service data of the camera phone 300 associated with the advertisement ID information from the storage medium 155, Configures the service data of the camera phone 300 associated with the advertisement ID information, and transmits the service data to the camera phone 300 through the communication network.

According to the second configuration method of the present invention, when j 'pieces of advertisement recognition data are determined, the information transmission unit 125 transmits i' (1? I'? I) corresponding to the j ' ID < / RTI > Here, the number of the advertisement ID information can be one to a maximum of i. The information transmission unit 125 transmits the identified i 'pieces of advertisement ID information and j' pieces of advertisement recognition data to the camera phone 300.

According to the second configuration method of the present invention, the camera phone 300 that receives the i 'pieces of advertisement ID information and the j' pieces of the advertisement recognition data, Reads the image, confirms the advertisement ID information corresponding to the advertisement screen shot image among the i 'pieces of advertisement ID information, and transmits the confirmed advertisement ID information.

The service providing means 130 receives the advertisement ID information from the camera phone 300 and confirms the camera phone 300 service data associated with the advertisement ID information from the storage medium 155, Configures the service data of the camera phone 300 associated with the advertisement ID information, and transmits the service data to the camera phone 300 through the communication network.

Hereinafter, the configuration for reading the advertisement screen shot image through the j 'pieces of advertisement recognition data and confirming the advertisement ID information corresponding to the advertisement screen shot image will be described below.

According to the first embodiment of the present invention, the advertisement operating server 100 reads the advertisement screen shot image and displays the advertisement screen image including the rectangular geometry structure An advertisement screen detection means 135 for detecting a geometric structure of the advertisement screen area and detecting a rectangular geometry structure of the advertisement recognition data according to the gaze direction in which the camera phone 300 photographs the advertisement screen, (1) for converting the j 'pieces of advertisement recognition data to j' pieces of comparison target data by coordinate conversion of the j 'pieces of advertisement recognition data through the conversion formula (1) A comparison unit for comparing the advertisement screen area of the advertisement screen shot image and the j 'pieces of comparison target data to identify matching target data; Comparison means (150) provided, and the ad detection means 120 confirms the ad ID information associated with the coordinate conversion before advertising recognition data for the comparison target data.

According to a second embodiment of the present invention, the advertisement operating server 100 reads the advertisement screen shot image and displays the advertisement screen image including the rectangular geometry structure A geometric structure of the advertisement screen area is read according to a gaze direction in which the camera phone 300 photographs the advertisement screen, (2), and a conversion means (145) for generating a read object image by performing coordinate transformation on the advertisement screen shot image through the switchable expression (2) (150) for comparing the advertisement screen data of the image to be read with the advertisement recognition data of j ' And the advertisement checking unit 120 checks the advertisement ID information associated with the identified advertisement recognition data.

The advertisement screen detecting means 135 reads out the advertisement screen shot image to extract a color / saturation value, reads out the extracted color / saturation value, and checks the boundary line of the area classified based on the color / do. For example, if the advertisement screen shot image is composed of RGB (Red, Green, Blue) palettes, the color / saturation value for the advertisement screen shot image is calculated by Equation (1) And U and V are saturation values.

&Quot; (1) "

If the boundary line of the area classified by the hue / saturation is identified, the advertisement screen detection unit 135 connects the identified boundary line and determines a geometry structure for the area classified based on the hue / saturation And detects an advertisement screen area including a geometric structure of a rectangular shape among the geometric structures.

According to the first embodiment of the present invention, when the advertisement screen region is detected from the advertisement screen shot image, the switchable calculation means (140) calculates the offline screen display image corresponding to the advertisement screen shot image Determines the gaze direction in which the camera phone (300) photographed the offline installed display advertisement medium based on the position coordinate value (m) of the medium and the position coordinate value (c) of the position information of the camera phone (300) (1) for converting the rectangular geometry structure of the advertisement recognition data into the geometry structure of the advertisement screen area on the basis of the orientation of the display screen and the display direction of the offline installation display advertisement medium.

According to the second embodiment of the invention, when the advertisement screen region is detected from the advertisement screen shot image, the switchable calculation means (140) calculates the offline screen display image corresponding to the advertisement screen shot image Determines the gaze direction in which the camera phone (300) photographed the offline installed display advertisement medium based on the position coordinate value (m) of the medium and the position coordinate value (c) of the position information of the camera phone (300) (2) for converting the geometry structure of the advertisement screen area into the rectangular geometry structure of the advertisement recognition data on the basis of the orientation of the display screen and the display direction of the offline installation display advertisement medium.

Here, the conversion formula (1) or the conversion formula (2) is calculated through Equation (2), where '?' Is an angle between the viewing direction and the display direction.

&Quot; (2) "

When the conversion formula (1) is calculated according to the first embodiment method for reading the advertisement screen shot image, the conversion means (145) performs coordinate conversion on the j 'pieces of advertisement recognition data through the conversion formula (1) 2 (a), the comparison unit 150 compares the advertisement screen area of the advertisement screen shot image with the j 'pieces of comparison target data, And the advertisement checking means 120 checks the advertisement ID information associated with the advertisement recognition data before the coordinate conversion of the comparison object data.

When the conversion formula (2) is calculated according to the second embodiment for reading the advertisement screen shot image, the conversion means (145) performs coordinate conversion on the advertisement screen shot image through the switching formula (2) The comparison unit 150 compares the advertisement screen area of the image to be read with the j 'pieces of advertisement recognition data to identify any matching advertisement recognition data , The advertisement checking unit 120 checks the advertisement ID information associated with the identified advertisement recognition data.

2 is a diagram illustrating coordinate conversion of an advertisement screen shot image or advertisement recognition data according to an embodiment of the present invention.

More specifically, FIG. 2A illustrates switching of the rectangular geometry structure of the advertisement recognition data into the geometry structure of the advertisement screen area according to the switching formula (1), and FIG. (2), the geometry structure of the advertisement screen area is converted into the rectangular geometry structure of the advertisement recognition data.

3 is a diagram illustrating a configuration of a camera phone 300 according to an embodiment of the present invention.

In more detail, FIG. 3 shows an advertisement screen displayed through an offline installed display advertisement medium provided outdoors or indoors through the camera shooting function, and the camera phone 300 And transmits the advertisement screen shot image and the camera phone 300 position information and shooting time information to the advertisement operating server 100 through the wireless communication function, 100 of the camera phone 300 and a program for transmitting the position information and the photographing time information of the camera phone 300. As a person skilled in the art to which the present invention pertains, 3 may be referenced and / or modified to include various implementations of the camera phone 300 configuration (e.g., some configuration portions may be omitted, Would be able to infer or screen, or a combined method embodiment), the present invention is made, including any exemplary way in which the inference, to which the technical feature that is not limited to the exemplary method shown in the figure 3.

Referring to FIG. 3, the camera phone 300 includes a control unit 305 for controlling overall operation of the camera phone 300 and interlocking the respective components, a screen output unit 300 controlled by the control unit 305, A power supply unit 310, a key input unit 315, a sound processing unit 320, a wireless communication unit 330, a camera unit 335, a USIM unit 340, and a memory unit 345, And a battery 325 for supplying power.

The control unit 305 physically includes a processor, an execution memory, and a bus, and a function of the camera phone 300 is loaded into the execution memory and functions as a recording medium operated by the processor FIG. 3 is a block diagram illustrating the configuration of a program unit included in the camera phone 300 in the control unit 305 of FIG.

The screen output unit 310 includes a screen output device (LCD) and a video memory, and functions to drive the screen output device. Various information (data) transmitted from the control unit 305 and an interface screen And outputs it to the apparatus.

The key input unit 315 includes a key input device (keypad) and a key table. The key input unit 315 functions to read a key input signal input from the key input device and confirm a key button input through the key input device, Determines a key value corresponding to at least one of key data, event value, and command value corresponding to the identified key button from the key table, and transmits the key value to the control unit 305.

According to an embodiment of the present invention, the screen output unit 310 and the key input unit 315 may be combined to provide a touch screen input unit.

The sound processor 320 includes one or more speakers and a microphone. The sound processor 320 functionally decodes sound data transmitted from the controller 305 and outputs the sound data as a sound signal through the speaker, And encodes the sound signal and transmits the sound signal to the controller 305.

The wireless communication unit 330 includes at least one of an antenna module, an RF module, a baseband module, and a signal processing module. The wireless communication unit 330 functionally communicates with a base station on a wireless communication network to which the camera phone 300 is connected, And receives data from the base station through the wireless communication channel and transfers the data to the control unit 305 or transmits data from the control unit 305 to the base station through the wireless communication channel Function. Each of the modules constituting the wireless communication unit 330 conforms to a communication protocol standard and a radio frequency processing protocol provided in a wireless communication network to which the camera phone 300 is connected, The communication function is by no means limited to any one wireless communication. For example, the wireless communication unit 330 may perform a mobile communication function based on CDMA / WCDMA, an IEEE 802.11 series wireless communication function, and an IEEE 802.16 series wireless communication function.

The camera unit 335 reads raster-based CCD image information in a bitmap manner through a digital camera including an optical unit and a CCD (Charge Coupled Device) device, and provides the image information to the control unit 305 do. The image information includes an image or a moving image.

The USIM unit 340 includes a USIM reader module and a USIM chip. The USIM unit 340 functions to store / maintain wireless communication control information including subscriber information, various communication parameters, and communication protocols of the camera phone 300, And controls / maintains the connection of the camera phone 300 to the wireless communication network through the wireless communication unit 330 based on the communication control information.

The USIM chip is an IC chip having an input / output interface, a process and a memory. The input / output interface is connected to the USIM reader module. The memory includes a storage area for storing the wireless communication control information and a wireless communication control applet, And a storage area for storing an information set used by the application applet, wherein the processor reads an instruction transmitted from the USIM reader module through the input / output interface, drives an applet stored in the memory, And transmits it to the USIM reader module through the input / output interface.

The memory unit 345 includes a nonvolatile memory and has a function of storing and maintaining a program code loaded into the control unit 305 and a data set used by the program code, And stores various data (or contents) generated or received through the wireless communication unit 330. The program code includes system program code for operating / controlling the basic operation of the camera phone 300 and application program code for providing various application services provided in the camera phone 300.

According to the present invention, the memory unit 345 may store and store the advertisement screen shot image, the camera location information, and the shooting time information among the images shot through the camera unit 335. [

Referring to FIG. 3, the camera phone 300 includes an image generating unit 330 that generates an advertisement screen shot image of an advertisement screen displayed through an offline installation display advertisement medium among the images shot through the camera unit 335, A location information obtaining unit 354 for obtaining location information of the camera phone 300 that has photographed the advertisement screen and a time information obtaining unit 358 for obtaining photographing time information of the advertisement screen And a storage unit 362 for storing the advertisement screen shot image, the camera phone 300 position information, and the shooting time information in the memory unit 345.

When the image is photographed through the camera unit 335, the image generating unit 350 generates an image of the advertisement screen displayed through the offline installed display advertisement medium through the image photographed through the camera unit 335 And the storage unit 362 stores the generated advertisement screen shot image in the memory unit 345. In the present embodiment,

When the advertisement screen shot image is generated, the location information obtaining unit 354 determines the position of the camera phone 300 through a GPS module (not shown) included in the camera phone 300, Transmits the location request data of the camera phone (300) to a location server that locates the location of the camera phone (300) on a wireless communication network connected to the camera (300) by a cell ID system or a terrestrial triangulation system, And receives position information of the mobile terminal 300.

If the camera phone 300 is located in a space where one or more wireless repeaters or wireless APs are installed, the location information obtaining unit 354 transmits the location request data of the camera phone 300 to the wireless repeater or the wireless AP And acquire the location information of the camera phone 300 through the wireless repeater or the wireless AP.

The time information obtaining unit 358 obtains the photographing time information of the advertisement screen through the timer in the camera phone 300 synchronized with the standard clock or the time information used in the process of obtaining the position information And acquires shooting time information of the advertisement screen.

When the position information and the photographing time information of the camera phone 300 are obtained, the storage unit 362 associates the advertisement screen photographing image with the position information and the photographing time information of the camera phone 300, .

According to the embodiment of the present invention, when the advertisement screen shot image, the camera phone 300 position information, and the shooting time information are stored in the memory unit 345, the camera phone 300 transmits the advertisement screen image, And transmits the advertisement screen image, the location information of the camera phone 300 and the photographing time information to the advertisement operating server 100 when the service data of the camera phone 300 is needed, And the photographing time information to the advertisement operating server 100.

According to the first configuration method of the present invention, the camera phone 300 transmits the advertisement screen shot image, the camera phone 300 position information, and the shooting time information to the advertisement operating server 100 shown in FIG. 1 And a data receiving unit 394 for receiving service data of the camera phone 300 from the advertisement operating server 100.

According to the second configuration method of the present invention, the camera phone 300 includes a transmission unit 366 for transmitting the location information of the camera phone 300 and the photographing time information to the advertisement operating server 100, An information receiving unit (370) for receiving j 'pieces of advertisement recognition data to be compared with a screen shot image and i' pieces of advertisement ID information corresponding to the pieces of advertisement recognition data to be compared with the screen shot image; an advertisement confirmation unit 390 for confirming advertisement ID information corresponding to the advertisement screen shot image among the i 'pieces of advertisement ID information and transmitting the advertisement ID information to the advertisement operating server 100, And a data receiving unit 394 for receiving the service data.

According to another embodiment of the present invention, when the position information and the photographing time information of the camera phone 300 are transmitted to the advertisement operating server 100 according to the second configuration mode, If the position information of the phone 300 is positioned through the positioning server, the transmitting unit 366 can transmit the positioning request and service data request data of the camera phone 300 to the advertisement operating server 100, In this case, the advertisement operating server 100 locates the position of the camera phone 300 through the positioning server and calculates the time at which the request data is received or the position of the camera phone 300 is located, Then, based on the determined location information of the camera phone 300 and the shooting time information, j 'pieces of advertisement recognition data to be compared with the advertisement screen shot image and i' pieces of advertisement ID information corresponding thereto are checked To the camera phone 300.

According to the first embodiment of the second configuration method, when j 'pieces of advertisement recognition data are received from the advertisement operating server 100, the camera phone 300 reads out the advertisement screen shot image, An advertisement screen detection unit 374 for detecting an advertisement screen area including a geometric structure of the advertisement screen area and a geometric structure of the advertisement screen area, (1) for converting a rectangular geometric structure of the advertisement screen area into a geometric structure of the advertisement screen area, and a conversion formula calculating unit A comparison unit 382 for comparing the advertisement screen area of the advertisement screen shot image with the j 'pieces of comparison target data, The advertisement advertisement verification unit 390 checks the advertisement ID information associated with the advertisement recognition data before the coordinate conversion of the data to be compared and transmits the advertisement ID information to the advertisement operating server 100 .

According to the second embodiment of the second configuration scheme, the camera phone 300 includes an advertisement screen detector 374 that detects the advertisement screen shot image and detects an advertisement screen area including a rectangular geometry, (2) for converting the geometry structure of the advertisement screen area into the rectangular geometry structure of the advertisement recognition data according to the gaze direction in which the camera phone (300) captures the advertisement screen by reading the geometry structure of the advertisement screen area A conversion unit 382 for performing coordinate conversion on the advertisement screen shot image through the conversion formula (2) to generate a read object image; And a comparing unit (386) for comparing the j 'number of advertisement recognition data and the matching advertisement recognition data, and the advertisement confirming unit (390) To determine the ad ID information associated with the data is characterized in that transmitted to the advertising server 100.

The advertisement screen detecting unit 374, the switching calculation unit 378, the converting unit 382, and the comparing unit 386 will be described in detail with reference to the description of the means corresponding to each component shown in Fig. In FIG. 3, a detailed description thereof will be omitted for the sake of convenience.

4 is a diagram illustrating a process of providing an advertisement interworking service according to an embodiment of the present invention.

In more detail, FIG. 4 identifies an advertisement photographed through a user's camera phone 300 among advertisements displayed through an offline installation display advertisement medium according to the first configuration scheme shown in FIGS. 1 and 3, 4 illustrates a process of transmitting service data of a camera phone 300 that provides a service associated with the advertisement to the phone 300. It should be understood by those skilled in the art that, The present invention can be applied to various methods (for example, a method of omitting some steps or a method of changing the order) for the advertisement interworking service providing process, And the technical features thereof are not limited only by the method shown in FIG.

Referring to FIG. 4, a program installed in the camera phone 300 shown in FIG. 3 generates and stores an advertisement screen shot image 400 of an advertisement screen displayed through an offline installation display advertisement medium 400, The location information of the camera phone 300 and the photographing time information at the time of photographing the screen are acquired and stored (405), and the advertisement screen image, the camera phone 300 position information, To the information receiving means 105 (410).

The information receiving means 105 receives the advertisement screen shot image and the position information of the camera phone 300 and the shooting time information from the camera phone 300 at step 415, (420) the location information and the advertisement medium location information, and confirms the offline installed display advertisement medium on which the advertisement screen photographed through the camera phone (300) is displayed.

If the offline installed display advertisement medium on which the advertisement screen photographed through the camera phone 300 is displayed is not confirmed 425, the advertisement medium confirmation means 110 displays the advertisement medium error message in the camera phone 300 (430).

On the other hand, if the offline installed display advertisement medium on which the advertisement screen photographed through the camera phone 300 is displayed is determined (425), the advertisement recognition data determination means 115 stores the advertisement display data on the storage medium 155 (j = 1 (j * i)) pieces of advertisement recognition data to determine an advertisement screen shot image by comparing the k pieces of advertisement time information with the shooting time information (435).

If j 'pieces of advertisement recognition data for determining the advertisement screen shot image are determined (440), the advertisement checking unit 120 reads the advertisement screen shot image through the j' pieces of advertisement recognition data, And confirms the advertisement ID information corresponding to the image (445). The detailed process of reading the advertisement screen shot image through the j 'pieces of advertisement recognition data and confirming the advertisement ID information corresponding to the advertisement screen shot image will be described with reference to FIG.

When the advertisement ID information corresponding to the advertisement screen shot image is confirmed, the service providing unit 130 confirms (or configures) the service data of the camera phone 300 corresponding to the advertisement ID information and transmits the service ID to the camera phone 300 (450).

FIG. 5 is a diagram illustrating a process of providing an advertisement interworking service according to another embodiment of the present invention.

In more detail, FIG. 5 identifies an advertisement photographed through a user's camera phone 300 among advertisements displayed through an offline installation display advertisement medium according to the second configuration scheme shown in FIGS. 1 and 3, And transmits the service data of the camera phone 300 that provides the service associated with the advertisement to the phone 300. As a person skilled in the art, The present invention can be applied to various methods (for example, a method of omitting some steps or a method of changing the order) for the advertisement interworking service providing process, And the technical features thereof are not limited only by the method shown in FIG.

Referring to FIG. 5, a program installed in the camera phone 300 shown in FIG. 3 generates an advertisement screen shot image of an advertisement screen displayed through an offline installation display advertisement medium and stores the generated advertisement screen shot image in the memory unit 345 The location information of the camera phone 300 and the photographing time information at the time of photographing the advertisement screen are acquired and stored 505. The location information and the photographing time information of the camera phone 300 are shown in FIG. To the illustrated information receiving means 105 (510).

The information receiving means 105 receives the position information and the photographing time information of the camera phone 300 from the camera phone 300 and the advertisement medium checking means 110 checks the position information of the camera phone 300 And the advertisement media location information are compared with each other, and the offline installed display advertisement medium on which the advertisement screen shot through the camera phone 300 is displayed is checked (520).

If the offline installed display advertisement medium on which the advertisement screen photographed through the camera phone 300 is displayed is not confirmed 525, the advertisement medium confirmation means 110 displays an advertisement medium error message in the camera phone 300 (530).

On the other hand, if the offline installed display advertisement medium on which the advertisement screen photographed through the camera phone 300 is displayed is determined (525), the advertisement recognition data determination means 115 stores the advertisement image data stored in the storage medium 155 shown in FIG. (j = (j * i)) pieces of advertisement recognition data for determining an advertisement screen shot image by comparing the k pieces of advertisement time information with the shooting time information (535).

If j 'pieces of advertisement recognition data for discriminating the advertisement screen shot image are determined 540, the information transmission unit 125 transmits i' (1? I'? I) pieces corresponding to the j ' And transmits the i 'pieces of advertisement ID information and j' pieces of advertisement recognition data to the camera phone 300 (545).

The program included in the camera phone 300 receives the i 'pieces of the advertisement ID information and the j' pieces of the advertisement recognition data, reads the advertisement screen shot image through the j 'pieces of the advertisement recognition data, After confirming the advertisement ID information corresponding to the advertisement screen shot image among the advertisement ID information (550), the advertisement ID information is transmitted to the service providing means 130 shown in FIG. 1 (555).

When the advertisement ID information is received from the camera phone 300, the service providing unit 130 confirms (or configures) the camera phone 300 service data corresponding to the advertisement ID information and transmits the service ID to the camera phone 300 (560).

6 is a view illustrating a process of reading an advertisement screen shot image through advertisement recognition data and confirming an advertisement corresponding to an advertisement screen shot image according to an embodiment of the present invention.

6, when j 'pieces of advertisement recognition data are determined (or received) through the process shown in FIG. 4 or FIG. 5, the comparison is made through coordinate conversion between the advertisement recognition data and the advertisement screen shot image, A person who has ordinary skill in the art will be able to refer to and / or modify the FIG. 6 to perform various methods of the advertisement checking process (For example, an operation method in which some steps are omitted or the order is changed). However, the present invention includes all of the above-described embodiments, and the technical features Is not limited. 6, a process of confirming an advertisement corresponding to an advertisement screen shot image through the means shown in FIG. 1 will be described. However, if a person skilled in the art is familiar with the present invention, And / or modifying the advertisement image corresponding to the advertisement screen shot image in the program configuration unit shown in FIG.

Referring to FIG. 6, when j 'pieces of advertisement recognition data are determined (or received) through the process shown in FIG. 4 or 5, the advertisement screen detection unit 135 reads the advertisement screen shot image, The advertisement screen area including the geometric structure of the advertisement screen is detected (600)

If the advertisement screen area is detected (605), the switching calculation unit 140 calculates a conversion formula for comparing the advertisement recognition data of the rectangular geometry structure with the advertisement screen image of the rectangular geometry structure (610).

If the conversion formula is calculated (615), the conversion means 145 converts the rectangular geometry structure of the advertisement recognition data into the geometry structure of the advertisement screen area as shown in FIG. 2 (a) b), the geometric structure of the advertisement screen area is converted into the rectangular geometric structure of the advertisement recognition data (620), and the comparison unit 150 compares the geometric structure of the advertisement screen area with the rectangular area of the advertisement recognition data And compares the advertisement image of the advertisement screen area (625).

If the advertisement recognition data matching the advertisement image among the advertisement recognition data is confirmed (630), the advertisement checking means 120 confirms the advertisement ID information associated with the confirmed advertisement recognition data (635).

100: Ad operation server 105: Information receiving means
110: advertisement medium check means 115: advertisement recognition data determination means
120: Ad verification means 125: Information transmission means
130: service providing means 135: advertisement screen detecting means
140: conversion formula calculating means 145: conversion means
150: comparison means 155: storage medium
300: wireless terminal 350:
354: Position information obtaining unit 358: Time information obtaining unit
362: storage unit 366:
370: information receiving unit 374: advertisement screen detecting unit
378: Switching expression calculating section 382:
386: Comparison unit 390: Ad verification unit

Claims (14)

A method executed via a server communicating with a camera phone,
The server includes a first step of mapping i (i> 1) pieces of advertisement ID information identifying an advertisement displayed through an offline installation advertisement medium and advertisement recognition data corresponding to each advertisement ID information, and storing the mapping information in a storage medium;
A second step of generating an advertisement screen shot image in which a program provided in the camera phone has captured advertisement recognition data on an advertisement screen displayed on an offline installation advertisement medium and transmitting the advertisement screen shot image to the server;
A third step of receiving an advertisement screen shot image from a program of the camera phone;
Wherein the server identifies the advertisement recognition data area included in the advertisement screen shot image and displays the advertisement recognition data area having the rectangular geometry structure corresponding to the sight line direction at the shooting time using the camera phone in the rectangular geometry structure corresponding to the front sight line direction A fourth step of reading the coordinate recognition converted advertisement recognition data after coordinate conversion corresponding to the advertisement screen image and confirming the advertisement ID information corresponding to the advertisement screen shot image; And
And the server confirms or constructs the service data corresponding to the advertisement ID information and transmits the service data to the camera phone.
The method according to claim 1,
An image displayed on the advertisement screen,
A predetermined frame-by-frame image of a moving picture reproduced through the advertisement screen,
An advertisement recognition indication including at least one of a bar code, a symbol, a figure, a pattern, and a character on the advertisement screen,
And at least one of a one-dimensional bar code, a two-dimensional bar code, and a color code on the advertisement screen.
The method according to claim 1,
The first step may further include storing advertisement medium location information on which the offline installed advertisement medium is installed,
The second step may further include generating and transmitting camera phone position information at the time of shooting the advertisement screen shot image,
The third step may further include receiving the camera phone position information,
Wherein the fourth step uses the result of comparing the location information of the camera phone and the advertisement media location information to identify the advertisement ID information.
The method according to claim 1,
Wherein the first step further comprises storing k (k > 1) pieces of advertisement time information indicating each advertisement screen corresponding to each advertisement ID through the offline installed advertisement medium,
The second step may further include generating and transmitting photographing time information at the time of photographing the advertisement screen shot image,
The third step may further include receiving the photographing time information,
Wherein the fourth step uses a result of comparing the photographing time information and the advertisement time information to identify the advertisement ID information.
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