KR101645024B1 - System, server and method of providing search engine marketing service in the global B2B - Google Patents

Abstract

The present invention relates to a system, a server and a method for providing a search engine marketing service in a global B2B system in which a seller and a buyer establish a bidirectional global B2B site desired by a seller and a buyer to provide a search engine marketing service, Information related to purchase, sales results, product information, and log-related information are stored in a database; The seller terminal transmits information related to the seller inquiry, the selling offer, the biz proposal, the product registration, the export inquiry and consulting, and the quotation presentation; The buyer terminal transmits information related to the buyer inquiry, the buying offer, the order, the purchase inquiry and consulting, and the request for quotation; After the global B2B service providing server confirms the terminal for the seller or the terminal for the buyer connected through the network, the information related to the seller, the buyer, the seller inquiry, the buyer inquiry, the selling offer, the buying offer, , Log-related information is registered in the database, the bidirectional global B2B site is built by the buyer and the supplier to provide the search engine marketing service, the trade process is managed, and the new transaction proposal, consulting, .

Description

[0001] The present invention relates to a system, a server and a method for providing a search engine marketing service in a global B2B,

The present invention relates to a search engine marketing service providing system, a server and a method in a global B2B (Business to Business). More particularly, the present invention relates to a search engine marketing service providing system, a server and a method, Server, and method for providing a search engine marketing service in a global B2B.

B2B service is an economic term that refers to e-commerce between a company and an enterprise. It is one of the types of e-commerce based on the Internet. It is also called "inter-company transaction" or "inter-company e-commerce". The transaction type includes a buyer-centered type in which a plurality of sellers are connected to an e-commerce site operated by a buyer, a seller-centered type in which a plurality of buyers connect to a site operated by the seller, And a broker-centric type in which a plurality of sellers and buyers access and trade with each other. These B2B services have the advantage that they can save money and save time by directly transferring products online. In the early days, it mainly deals with industrial materials such as parts, machinery, raw materials, and materials. Today, it has expanded to include all goods and services provided by companies including manufacturing, distribution and services. B2B transactions accounted for 91.8% (1050.965 trillion won) of Korea's total e-commerce transactions in 2012 (1144.689 trillion won). This is nearly 10 times more than the 2001 figure of 108.94 trillion won.

On the other hand, the advertising method of a search engine is a function of providing simple information to the user and not giving a special benefit to the user by inducing a click of the Internet user by exposing a banner or text by requesting an advertisement from an advertiser (that is, a seller) As a result of the one - on - one contractual relationship with the advertiser, the advertising effect was limited to the visitors of the website.

Korean Patent Laid-Open No. 10-2002-0092843 (published Dec. 12, 2002) describes a multi-party match marketing method in an Internet search engine. In the search engine of a communication network, An advertiser manager mode in which a member manager mode, an event method of an advertiser, a banner, and an advertisement method are managed from time to time, an advertisement manager manager mode that confirms an advertisement progress state of the advertiser waiting list and an accumulation reserve, a user, an advertiser, The method includes receiving an advertisement request from an advertiser and inputting an event method, a banner, and the like into a search engine database, A step of displaying the benefits of the mileage, cyber money, and reserve on the banner box and the click of the visit on the advertisement progress site; A step in which a search engine user pays a deposit when visiting a site in progress through a search engine result; Selecting a banner by clicking on a banner box of a site where the general website advertiser is advertising, and linking the banner code to the web site; And the information that the user clicked on when the advertisement is linked to the general advertisement attractee website is reported to the search engine operator and the profit is settled. According to the disclosed technology, as the number of sites undergoing advertisement increases, even if a user uses the Internet search engine, the user can benefit from the accumulation of cash, cyber money, and mileage as well as transmitting search result information .

Korean Patent Laid-Open No. 10-2005-0019166 (published on Mar. 03, 2005) discloses an affiliate marketing technique using a search system in which a search window is installed in the operation of a homepage. According to the disclosed technology, a search package (a search engine, a search window, a searcher, a search directory service, etc.) using a search engine on the Internet, a module type affiliate marketing, and an internet marketing advertisement are provided. Sales Distribution Business Model Provides Internet marketing advertising. It provides various modularization of search package, change of arrangement position of banner and search window form, utilization of random banner, internet marketing advertisement using pop-up and other script, A business model Internet marketing advertisement that pays cash, merchandise, and mileage in accordance with the business model.

In the conventional search engine marketing service providing system as described above, more than 90% of the Internet users search for new dealers (sellers) and product information through a search engine. For example, even in the case of overseas buyers We are searching for new dealers and product information through search engines such as Google, Yahoo, and Bing. Therefore, in case of lesser-known sellers, the seller's product and company information (seller information) Is not being properly searched, and the upper exposure of search results is not easy.

In the conventional search engine marketing service provision system as described above, there is a tendency to refer to search results in the upper two pages in the case of overseas buyers. Therefore, in the case of low sellers, the product and company information (seller information) Is not properly referenced.

Korean Patent Publication No. 10-2002-0092843 Korean Patent Publication No. 10-2005-0019166

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a global B2B (Global B2B) site in which a seller and a buyer desire to provide a search engine marketing service A server, and a method for providing a search engine marketing service in a search engine.

According to an aspect of the present invention, there is provided a system for providing information related to a seller, a buyer, a seller inquiry, a buyer inquiry, a selling offer, a buying offer, A database to store the data; A plurality of cellar terminals for transmitting information related to a seller inquiry, a selling offer, a biz offer, a product registration, an export inquiry and consulting, and a quotation presentation; A plurality of buyer terminals for transmitting information related to a buyer inquiry, a buying offer, an order, a purchase inquiry and a consulting, and a request for a quotation; Information related to purchasing and selling results, product information, and log-related information after confirming the seller's terminal, the seller's terminal, the seller's inquiry, the buyer's inquiry, the selling offer, After registering in the database, buyers and suppliers can establish desired interactive B2B sites to provide search engine marketing services, manage trade processes, and provide global trade suggestions, consulting, purchase contracts, and after- And provides a search engine marketing service providing system in a global B2B including a B2B service providing server.

According to another aspect of the present invention, there is provided a mobile terminal comprising: a transmission / reception module receiving a cellar registration request signal from a cellar terminal after confirming a cellar terminal connected to a communication via a network; A business registration module for confirming the seller information from the seller registration request signal received through the transmission / reception module, and registering the seller information having a predetermined reference score or more in the database through validation of the confirmed seller information; A seller site analysis module for confirming the seller site among the seller information registered in the database, and analyzing the connected seller site by accessing the confirmed seller site; A search engine module for confirming a search product in a product search request signal received through the transmission / reception module by using a search algorithm, performing search corresponding to the identified search product, and transmitting the search result of the product through the transmission / ; A search engine optimization module which confirms the requirements of the seller among the seller information registered in the database and optimizes the search engine module according to the confirmed requirements; A keyword selection module for analyzing competitor information among the seller information registered in the database and examining key keywords related to the seller, and selecting keywords from the main keywords; A seller site module for storing seller site information analyzed by the seller site analysis module and modifying the seller site information using the search engine information optimized by the search engine optimization module and the keyword information selected by the keyword selecting module, Site Optimization Module; A marketing module for performing site promotion marketing for promoting the seller site optimized by the seller site optimization module; And a monitoring module for monitoring search results, number of visitors, and new sales of the seller site optimized by the seller site optimization module.

In one embodiment, the seller site analysis module accesses the seller site to identify the web site structure, contents, and programming elements of the seller, analyzes the visit route and the link, and transmits the analyzed seller site information to the seller site optimization And notifies the module.

In one embodiment, the search engine optimization module notifies information about the optimized search engine module to the seller site optimization module, and performs a URL rule management, title and description phrase management, search engine optimization And performs source management.

In one embodiment, the seller site optimization module optimizes the web site structure, content, and programming elements of the seller identified by the seller site analysis module, optimizes images, titles, and meta tags of the seller site, And optimizes the visited path and link analyzed by the module.

In one embodiment, the seller site optimization module generates a title and a meta description tag using the keyword selected by the keyword selection module in order to intuitively understand the content in the search engine module, the visitor, and the external search engine .

In one embodiment, the seller site optimization module is configured to identify and remove flashes that interfere with the inflow of the search engine module, the visitor, and the external search engine, and change the flash menu to a text menu instead of the removed flash .

In one embodiment, the seller site optimization module inserts a visitor analyzer to analyze a visitor path and a seller site usage pattern.

In one embodiment, the seller site optimization module inserts a footer text link to insert a key page link and keywords for assisting in the collection of the search engine module or the visitor, the external search engine.

According to another aspect of the present invention, there is provided a method for controlling a cellar device, comprising: receiving a cellar registration request signal from a cellar terminal after confirming a cellar terminal connected to a communication via a network; confirming cellar information from the cellar registration request signal; Registering the seller information having a predetermined reference score or more with the database through validation of the information; Checking the seller site among the seller information registered in the database, analyzing the connected seller site by accessing the confirmed seller site; Confirming the requirements of the seller among the seller information registered in the database, and optimizing the search engine module according to the confirmed requirements; Analyzing competitor information among the seller information registered in the database to examine key keywords related to the seller, and selecting keywords from the main keywords; Storing information on the seller site, and optimizing the seller site by modifying information on the seller site using information on the search engine module and information on the keyword; And a method for providing a search engine marketing service in a global B2B system including a step of monitoring a sales result of an optimized seller site, a number of visitors, and a new sales.

According to the present invention, it is possible to provide a search engine marketing service providing system, a server and a method in a global B2B in which a buyer and a seller construct a desired bidirectional global B2B site to provide a search engine marketing service, It is easy to know whether the seller's products and company information (cellar information) are being searched properly, and by providing the top exposure of the search result, And can increase the reliability and competitiveness with higher exposure compared to the competitors. Also, since the search user evaluates the reliability according to the search ranking, the brand value can be increased by higher search result exposure than the competitor.

A system, a server and a method for providing a search engine marketing service in a global B2B according to the present invention can perform a search optimization for a search engine such as Google, Yahoo, Bing, etc. for overseas marketing, In addition, by optimizing the keywords to be searched by effective buyers (major or prospective buyers) rather than ordinary users, it is possible to increase the influx of effective buyers and the conversion rate of purchases, and it is possible to improve the return on investment more than online marketing such as SNS, CPC, It can be expected, and it can expect marketing continuity of more than one year on average.

1 is a diagram illustrating a system for providing a search engine marketing service in a global B2B according to an embodiment of the present invention.
FIG. 2 is a view for explaining a search engine marketing service providing server in FIG. 1. FIG.
3 is a view for explaining a mapping table used in product registration of the product registration module in FIG.
4 is a view showing an example of a quotation request screen provided by the product quotation module shown in FIG.
5 is a view showing an example of a quotation submission screen provided by the product quotation module in Fig.
6 is a diagram illustrating an example of the regular expression management of the search engine optimization module shown in FIG.
7 is a view showing an example of a search result screen provided by the search engine module in FIG.
FIG. 8 is a view illustrating an inquiry screen provided by the search engine module shown in FIG. 2. FIG.
FIG. 9 is a diagram illustrating cell site optimization of the cellar site optimization module shown in FIG. 2. FIG.
10 is a flowchart illustrating a method of providing a search engine marketing service in a global B2B according to an embodiment of the present invention.
FIG. 11 is a view for explaining the site promotion marketing execution step shown in FIG. 10 as a first example.
FIG. 12 is a view for explaining the site promotion marketing execution step shown in FIG. 10 as a second example.
FIG. 13 is a diagram for explaining the site promotion marketing execution step shown in FIG. 10 as a third example.
FIG. 14 is a view for explaining the site promotion marketing execution step in FIG. 10 as a fourth example.
15 is a diagram for explaining the monitoring step in FIG.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. However, the description of the present invention is merely an example for structural or functional explanation, and the scope of the present invention should not be construed as being limited by the embodiments described in the text. That is, the embodiments are to be construed as being variously embodied and having various forms, so that the scope of the present invention should be understood to include equivalents capable of realizing technical ideas. Also, the purpose or effect of the present invention should not be construed as limiting the scope of the present invention, since it does not mean that a specific embodiment should include all or only such effect.

Meanwhile, the meaning of the terms described in the present invention should be understood as follows.

The terms "first "," second ", and the like are intended to distinguish one element from another, and the scope of the right should not be limited by these terms. For example, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

It is to be understood that when an element is referred to as being "connected" to another element, it may be directly connected to the other element, but there may be other elements in between. On the other hand, when an element is referred to as being "directly connected" to another element, it should be understood that there are no other elements in between. On the other hand, other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

It should be understood that the singular " include "or" have "are to be construed as including a stated feature, number, step, operation, component, It is to be understood that the combination is intended to specify that it does not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used predefined terms should be interpreted to be consistent with the meanings in the context of the related art and can not be interpreted as having ideal or overly formal meaning unless explicitly defined in the present invention.

A system, a server and a method for providing a search engine marketing service in a global B2B according to an embodiment of the present invention will now be described in detail with reference to the drawings.

1 is a diagram illustrating a system for providing a search engine marketing service in a global B2B according to an embodiment of the present invention.

Referring to FIG. 1, a search engine marketing service providing system 100 in a global B2B includes a plurality of seller terminals 110, a plurality of buyer terminals 120, a search engine marketing service A server 130, a database 140, and a network 150. [

The cellar terminal 110 is a terminal that is used by a seller (for example, a communication terminal such as a PC or a notebook computer or a mobile communication terminal such as a smart phone, a cell phone, or a PDA) (1) to the engine marketing service providing server (130), and then to the engine marketing service providing server (130) Information to the search engine marketing service providing server 130.

In one embodiment, when the seller terminal 110 receives the seller's own information (e.g., company information) or product information to be sold through input means such as a keypad, a touch screen, or the like, Generates a seller registration request signal including the seller registration request signal or the product information including the received seller information and sends the generated seller registration request signal or the product registration request signal to the search engine marketing service providing server 130 via the network 150, .

In one embodiment, the seller terminal 110 browses the quotation request form from the search engine marketing service providing server 130 and generates quotation request information (e.g., product name, validity period, model (For example, product name, validity period, expiration date, etc.) through the input means after confirming the quantity, drawing, payment method, shipping condition, And generates a quotation including the registered quotation information, and transmits the generated quotation to the search engine marketing service providing server (not shown) The seller can easily find a new buyer and can directly communicate with the buyer, May be made by a contractual relationship, it is also convenient to help online business presence.

The buyer terminal 120 is a terminal that is used by a buyer to search through the network 150 as a terminal (for example, a communication terminal such as a PC or a notebook computer or a mobile communication terminal such as a smart phone, a mobile phone, The engine marketing service providing server 130 is connected to the search engine marketing service providing server 130 and then information related to a buyer inquiry, a buying offer, an order, a purchase inquiry, a consultation, Lt; / RTI >

In one embodiment, the buyer terminal 120 creates and registers a buy request for a buyer's own information (e.g., company information, etc.) or a product that desires to be sourced through an input means such as a keypad, a touch screen, (For example, a drawing, a payment method, a shipping condition, and the like) including a buyer registration request signal including the registered buyer information or a sourcing product request signal including the sourcing product information And send a product quotation request signal to the search engine marketing service providing server 130 through the network 150. [

The search engine marketing service providing server 130 confirms the seller terminal 110 or the buyer terminal 120 communicatively connected (connected) via the network 150, and then transmits the seller marketing service providing server 130 to a seller, a buyer, a seller inquiry, After registering information related to the selling offer, buying offer, purchase and sale results, product information, and log related information in the database 140, the bidirectional global B2B site desired by the buyer and the supplier is constructed, (Eg, platform consulting, new norm consulting, complex FTA consulting, FTA risk consulting, comprehensive FTA business model consulting, FTA value chain consulting, etc.) , Purchasing contract and post management (for example, buyer's tendency, purchasing power, items of interest, purchasing country, etc.).

In one embodiment, the search engine marketing service providing server 130 receives a seller registration request signal (or a buyer registration request signal transmitted from the vide terminal 120) transmitted from the seller terminal 110, After validating the seller information (or the buyer information) from the received seller registration request signal (or the buyer registration request signal), validation of the validated seller information (or buyer information) (for example, It is possible to register only a company having a predetermined reference score or more with the database 140.

In one embodiment, the search engine marketing service providing server 130 can identify the seller site among the seller information registered in the database 140, and transmit the confirmed seller site (or the seller site (Not shown in the drawing for convenience of explanation), and then analyze the connected sellers' sites. At this time, the web site structure, contents, and programming elements of the seller are identified , Visit path and link can be analyzed. Here, the search engine marketing service providing server 130 may be provided from the seller site providing server after requesting the seller site providing server, the web site structure, the contents, the programming element, the visiting route and the link of the seller.

In one embodiment, the search engine marketing service provision server 130 may determine the seller's requirements (e.g., search high exposure, valid buyer (major or potential buyer) search, etc.) of the seller information registered in the database 140, , And can optimize the search engine in response to the identified requirements. At this time, the search engine marketing service providing server 130 uses a reuse cache (Cache) and a static class to convert a frequently used query and a high load query into a stored procedure, It is possible to provide customized search by linking with a search engine (search engine such as Google, Yahoo, Bing, etc.) which utilizes a dedicated DAO (Data Access Object) have.

In one embodiment, the search engine marketing service providing server 130 performs optimization management for the search engine, and includes URL rule management, title and description phrase management, source management related to search engine optimization, and the like Can be performed. At this time, in the URL rule management, the keyword search is performed corresponding to the URL rule definition according to the previously set country or category selection, and the category search is performed corresponding to the URL rule definition according to the previously set category depth The blog management is performed corresponding to the blog subdomain, the company, the product list, and the product details, and the paging URL rule management can be performed as a result of the search. The title and description phrase management can generate and edit the phrase of the search result page in the administrator page, and can generate and manage the regular expression form by combining the search condition and the manager's phrase. Search engine optimization related source management, search engine webmaster (Webmaster) authentication management, log analyzer source insert management, robots.txt management can be performed. In addition, the search engine marketing service providing server 130 can generate the Sitemap.xml. The generated content address is generated as sitemap.xml, and the child sitemap (Sitemap) is generated according to the generation time and position , It is possible to delete the list of URLs older than the preset time in consideration of the indexing time.

In one embodiment, the search engine marketing service providing server 130 analyzes the competitor information among the seller information registered in the database 140 to search for key keywords related to the seller, (Or a keyword that is searched by a buyer (a potential buyer or a major buyer) who is not a general user) can be selected.

In one embodiment, the search engine marketing service provision server 130 may optimize (reflate or modify) the seller site through optimization of the search engine as described above and keyword selection as described above. At this time, the search engine marketing service providing server 130 optimizes the web site structure, contents, and programming elements of the sellers identified as described above, optimizes the images, titles, and meta tags of the sellers site, As a result, it is possible to optimize the visited route and link (internal link and external link) analyzed.

In one embodiment, the search engine marketing service provision server 130 may perform site promotion marketing, which promotes the optimized seller site through the global B2B site as described above. Alternatively, the search engine marketing service providing server 130 may register the optimized seller site as described above in a foreign famous search engine such as Google, Yahoo, Bing or the like, or may register it in a social media site. The search engine marketing service providing server 130 may also create a new deal proposal for the seller and send it to the buyer terminal 120 or may perform site promotion marketing such as creating and distributing a publicity report article have.

In one embodiment, the search engine marketing service providing server 130 may be configured to provide marketing services such as whether the seller's products and company information (seller information) are being properly searched, whether the seller's traffic is increased, You can monitor effects (for example, search results, number of visitors, new sales, etc.) and perform site analysis again based on the results of the monitoring.

In one embodiment, the search engine marketing service providing server 130 receives the product registration request signal transmitted from the seller terminal 110, checks the product information in the received product registration request signal, Only the products having a predetermined reference score or more can be registered in the database 140 through validation of the information. At this time, the search engine marketing service providing server 130 receives the unified commodity classification code (HS), which is a classification code for trade statistics and customs administration for export and import commodities, an international standard commodity classification code (UNSPSC) It is not necessary to find and register a product with existing codes such as an existing product category, but rather to create an intuitive product classification system so that users can register without difficulty and also create and delete categories flexibly. By constructing the database 140 having the new category mapping table reflecting the existing code while performing the mapping operation with the newly set category category, it is possible to reduce overlapping links and the like by organizing and integrating the categories.

In one embodiment, the search engine marketing service providing server 130 receives the product quotation request signal transmitted from the buyer terminal 120, checks the sourcing product information from the received product quotation request signal, A request for quotation including information related to the request for quote (for example, name, validity period, model (specification), quantity, drawing, payment method, shipping condition, desired price, category, etc.) And transmits the generated quotation request to the seller terminal 110. The buyer terminal 120 receives the quotation transmitted from the seller terminal 110 and provides the received quotation to the buyer terminal 120. [ Accordingly, the search engine marketing service providing server 130 moves out of the position of the existing waiting seller (i.e., seller) to induce the purchase between the verified buyer and the seller, so that the seller (i.e., seller) It is possible to provide a bi-directional system function to present quotations according to the items to the buyers. It is also possible to provide a bidirectional system function in which a buyer searching for a desired item for a specific item other than CNC machining, injection molding, metal stamping, (Ie, sellers) can view the quotation request registered with the seller, and can easily submit the quotation to the buyer.

The database 140 stores the number of sellers registered in the search engine marketing service providing server 130 (for example, a name, a category, an establishment year, the number of employees, an export amount, a company introduction, (Eg, country, address, form, contact, mail, blog address, etc.), seller inquiry, buyer inquiry, selling offer, Information related to offer, purchase, and sales performance, and product information (for example, product name, name classification code, product specification, shape (photograph), production technology, etc.) and log related information are stored in a database .

The network 150 includes a wired communication network or a wireless communication network and connects communications between a plurality of cellar terminals 110 and a plurality of buyer terminals 120 and a search engine marketing service provision server 130, To perform data transmission / reception between them.

In the global B2B search engine marketing service providing system 100 having the above-described configuration, the search engine marketing service providing server 130 establishes a bidirectional global B2B site desired by buyers and sellers to provide a search engine marketing service It is easy to know whether or not the seller and the company information (seller information) are being searched properly even in the case of the low-ranking seller, and the online marketing can be established by providing the high exposure of the search result. As a result, higher exposure can help buyer's quick and quick access, higher reliability and competitiveness can be expected with higher exposure compared to competitors, and searchers can evaluate the reliability according to their search ranking. It is possible.

The search engine marketing service providing system 100 in the global B2B having the above-described configuration is configured so that 85% or more of the overseas search users (buyers) use search engines such as Google, Yahoo, As with Naver, it is possible to provide high reliability for search results by performing search optimization on search engines such as Google, Yahoo, Bing etc for overseas marketing.

The search engine marketing service providing system 100 in the global B2B having the above-described configuration can optimize the search keyword in the search engine marketing service providing server 130 as a keyword that is searched by a valid buyer (major or prospective buyer) , It is possible to increase the influx of effective buyers and purchase conversion rate, and to expect a higher return on investment than online marketing such as SNS, CPC, and mail, and expect marketing continuity of more than one year on average. In addition, the search engine marketing service providing system 100 in the global B2B having the above-described configuration provides close consulting in stages from the start to the end of the search engine marketing in the search engine marketing service providing server 130, We can expect the technology transfer effect to marketing.

The search engine marketing service providing system 100 in the global B2B having the above-described configuration is configured to provide the search engine marketing service providing server 130 with a search engine marketing service providing server 130 that compares the site with high quality contents, By reorganizing the site, we can increase the traffic of the seller's web site and expose it to the top 1-2 pages of the search result, contribute to the promotion of the company and brand, and provide the potential buyer with potential buyers, increase in inquiries, .

FIG. 2 is a view for explaining a search engine marketing service providing server shown in FIG. 1, FIG. 3 is a diagram for explaining a mapping table used in product registration of a product registration module in FIG. 2, FIG. 5 is a view showing an example of a quotation submission screen provided by the product quotation module shown in FIG. 2, and FIG. 6 is a view showing a screen of a quote submission screen provided by the search engine optimization module shown in FIG. FIG. 7 is a view showing an example of a search result screen provided by the search engine module in FIG. 2, FIG. 8 is a view illustrating an in-air query screen provided by the search engine module in FIG. 2, And FIG. 9 is a diagram for explaining cellar site optimization of the cellar site optimization module shown in FIG.

2 to 8, the search engine marketing service providing server 130 includes a transmission / reception module 1301, a company registration module 1302, a product registration module 1303, a product estimation module 1304, Module 1305, a search engine optimization module 1306, a search engine module 1307, a keyword selection module 1308, a seller site optimization module 1309, a marketing module 1310, and a monitoring module 1311.

The transmission and reception module 1301 confirms the cellar terminal 110 or the buyer terminal 120 communicatively connected (connected) via the network 150 and then transmits a seller registration request signal transmitted from the cellar terminal 110 Receives the buyer registration request signal transmitted from the buyer terminal 120 and transmits the received buyer registration request signal to the registration processing module 1302, Receives the product registration request signal transmitted from the seller terminal 110 and transfers the received product registration request signal to the product registration module 1303 and transmits the product quotation request transmitted from the buyer terminal 120 Signal to the product estimating module 1304 and then transmits the estimate request signal transmitted from the product estimating module 1304 to the seller terminal Receives the quotation transmitted from the seller terminal 110 and transmits the received quotation to the product quotation module 1304 and then transmits the quotation delivered from the product quotation module 1304 to the buyer 110. [ Receives the product search request signal transmitted from the buyer terminal 120 and transmits the received product search request signal to the search engine module 1307 and then transmits the product search request signal to the search engine module 1307. [ And transmits the product search result to the buyer terminal 120.

The company registration module 1302 confirms the seller information from the seller registration request signal transmitted through the transmission / reception module 1301, confirms the buyer information from the buyer registration request signal transmitted through the transmission / reception module 1301, Only the enterprise information having a predetermined reference score or more is registered in the database 140 through validation of the seller information or buyer information (for example, enterprise information).

In one embodiment, the enterprise registration module 1302 is configured to determine the export competitiveness, including export status, product suitability, quality / design competitiveness, price competitiveness, export growth rate, R & This is an evaluation item consisting of technical competence including certification and patent status, technical level of product and development stage, corporate export will and plan, export preparation level, company growth potential and profitability, The validity of the company information (seller information, buyer information) transmitted through the module 1301 can be verified. At this time, the score is set for each evaluation item so that the total sum is a full score (for example, 100 points) , And the input data of the survey result including the score acquired by each evaluation item is received as the Excel data, and the acquired score of each evaluation item is confirmed from the received Excel data And checks whether the calculated total sum is equal to or greater than a predetermined reference point after calculating the total of the acquired points for each of the identified evaluation items. Only when the calculated total sum is equal to or greater than the predetermined reference point, the transmitting / receiving module 1301 (Seller information, buyer information) transmitted through the server 140 to the database 140.

Evaluation items points Other comments

Export competitiveness Export Performance 10 Product suitability 10 Quality / Design Competitiveness 10 price competitiveness 10 Export growth rate 5
Technical R & D organization, manpower 10 Certification, Patent Status 5 Product level and stage of development 5
Corporate Competitiveness Company export will and plan 10 Ready for export 10 Company growth / profitability 10 Organization dedicated to overseas marketing 5 Sum 100

The product registration module 1303 checks the product information from the product registration request signal transmitted through the transmission / reception module 1301, and validates the validated product information, .

In one embodiment, the product registration module 1303 checks the new category classification using the new category mapping table as shown in FIG. 3, registers the product in the database 140 according to the checked new category classification . At this time, the search engine marketing service providing server 130 performs the mapping operation to the new category classification in which the existing product category classification based on the existing codes (UNSPSC and HS) is preliminarily set, and the existing code (UNSPSC and HS) By constructing the new category mapping table reflected in the database 140, it is possible to arrange and integrate categories to reduce redundant links and the like.

In one embodiment, the product registration module 1303 converts the product to be registered in the database 140 into a pre-set new category classification system, and then, based on the existing product category classification through the existing codes (UNSPSC and HS) After the classification is mapped, the keyword of the product to be registered in the database 140 can be mapped and registered through the previously set keyword dictionary for each category. At this time, in the case of a product whose classification is ambiguous, the product registration module 1303 extracts a product object whose classification is ambiguous, notifies the operator of the extracted product object, converts it into a new category classification system selected by the operator, You can do it.

The product estimating module 1304 provides a quotation request screen as shown in FIG. 4 to the buyer terminal 120 through the transmission / reception module 1301 and transmits the quotation request screen to the buyer terminal 120 through the transmission / The information of the sourcing product from the request for product quotation is registered and the information of the confirmed sourcing product is registered in the database 140 as a request for a quote and then information (for example, name, A model, a model, a quantity, a drawing, a payment method, a shipping condition, a desired price, a category, etc.), and transmits the generated estimate request to the sending / receiving module 1301. Then, The quotation submission screen is provided to the seller terminal 110 through the transmission / reception module 1301 and the quotation transmitted from the transmission / reception module 1301 through the corresponding quotation submission screen is registered in the database 140 It gives a negative to pass transmit and receive module 1301.

The seller site analysis module 1305 confirms the seller site among the seller information registered in the database 140 through the transmission and reception module 1301 and transmits the confirmed seller site (or the seller site providing server (Not shown in the drawings for convenience of explanation) through the transmission / reception module 1301, analyzes the connected cell sites, and transmits information about the analyzed cell sites to the cell site optimization module 1309. [ .

In one embodiment, the seller site analysis module 1305 may access the seller site to determine the web site structure, content, programming elements of the seller, and analyze the visit path and link. At this time, the seller site analysis module 1305 may be provided from the seller site providing server after requesting the seller site providing server through the transmission / reception module 1301, the web site structure, contents, programming elements, .

The search engine optimization module 1306 verifies the seller's requirements (e.g., search high exposure, search for a valid buyer (major or potential buyer), etc.) of the seller information registered in the database 140, Optimizes the search engine module 1307 in accordance with the requirements, and notifies the cell site optimization module 1309 of information about the optimized search engine module 1307.

In one embodiment, the search engine optimization module 1306 can perform URL rule management, title and description phrase management, search engine optimization related source management, and the like for the search engine module 1307.

In one embodiment, the search engine optimization module 1306 searches for a keyword corresponding to a URL rule definition based on a pre-set country or category selection, searches for a category corresponding to a URL rule definition based on the category depth previously set, The URL rule can be managed to manage the blog in correspondence with the blog sub domain, the company, the product list, the product details, and the paging URL rule of the search result can be managed.

In one embodiment, the search engine optimization module 1306 generates and edits the phrase of the search result page in the administrator page, combines the search condition and the phrase of the administrator, and generates and manages the regular expression form as shown in FIG. 6 Title and description phrases can be managed.

In one embodiment, the search engine optimization module 1306 may manage search engine optimization related sources to perform search engine webmaster authentication management, log analyzer source insertion management, and robots.txt management.

In one embodiment, the search engine optimization module 1306 may generate Sitemap.xml, which can generate the recently generated content address in sitemap.xml, and generate a child site map (Sitemap) And deletes the list of URLs older than the preset time in consideration of the indexing time.

The search engine module 1307 is optimized by the search engine optimization module 1306 to utilize the reuse cache and the static class, to convert the usage frequency and the high load query to the stored procedure, A search product is checked from a product search request signal transmitted through the transmission / reception module 1301 by using a search algorithm to be used, and after performing search corresponding to the confirmed search product, To the module 1301.

In one embodiment, the search engine module 1307 can provide the product search result to the buyer terminal 120 through the search result screen as shown in FIG. 7, And can also provide a function of clicking on the corporation. In addition, the buyer terminal 120 can also provide a function of selectively inquiring for each item stored on the inquiry screen as shown in Fig. 8 .

The keyword selection module 1308 analyzes the competitor information among the seller information registered in the database 140 to search for key keywords related to the seller and then generates a keyword , A keyword that is searched by a buyer (a potential buyer or a major buyer) who is not a general user, and informs the seller site optimization module 1309 of information on the selected keyword.

The seller site optimization module 1309 stores the seller site information to be notified from the seller site analysis module 1305. The seller site optimization module 1309 stores search engine information notified from the search engine optimization module 1306 and a keyword (Or rearranged) the cell site information stored using the information to optimize the cell site.

In one embodiment, the seller site optimization module 1309 optimizes the web site structure, content, and programming elements of the sellers identified by the seller site analysis module 1305, and optimizes the images, titles, and meta tags of the seller site And to optimize the visited paths and links (internal links and external links) analyzed by the seller site analysis module 1305.

In one embodiment, the seller site optimization module 1309 may optimize the seller site as shown in FIG. 9 where the search engine module 1306 (or a visitor, The search engine module 1306 (or a visitor, an external search engine, or the like) can be created using the keywords selected by the keyword selection module 1308 in order to intuitively understand the content in the search engine module 1306 Search engines, etc.), and replace them with a text menu instead of the removed flash. In the case of contents, the main product of the seller is placed in the main to increase the search exposure and inflow. And a visitor analyzer (e.g., a visitor analyzer of an external search engine (e.g., a visitor, etc.), such as Google) A marketing effect such as a seller site use pattern can be analyzed and a key page link and a keyword can be inserted for inserting a footer text link to help the search engine module 1306 (or a visitor, an external search engine, etc.) have.

The marketing module 1310 performs site promotion marketing in which the seller site optimized by the seller site optimization module 1309 is promoted through a global B2B site.

In one embodiment, the marketing module 1310 may register the seller site optimized by the seller site optimization module 1309 with a foreign famous search engine such as Google, Yahoo, Bing, etc., or may register the site with a social media site . The marketing module 1310 creates a new transaction proposal for the seller and sends it to the buyer terminal 120 via the transmission and reception module 1301 or creates a publicity report article and transmits it to the outside through the transmission and reception module 1301 You can also conduct site promotion marketing such as distribution to site.

The monitoring module 1311 monitors whether the seller and the company information (seller information) are properly searched, whether the traffic of the seller site is increased, whether it is exposed to the upper page of the search result, and the like. And notifies the site analysis module 1305.

FIG. 10 is a flowchart illustrating a method for providing a search engine marketing service in a global B2B according to an embodiment of the present invention, FIG. 11 is a diagram illustrating a site promotion marketing execution step in FIG. 10 as a first example, FIG. 13 is a view for explaining the site promotion marketing execution step shown in FIG. 10 as a second example, FIG. 13 is a view for explaining the site promotion marketing execution step shown in FIG. 10 as a third example, FIG. 15 is a view for explaining the monitoring step in FIG. 10; FIG.

10 to 15, the transmission / reception module 131 confirms the cellar terminal 110 communicatively connected (connected) via the network 150, and then transmits the enterprise registration request transmitted from the cellar terminal 110 Signal and transmits the received company registration request signal to the registration processing module 132. [ In other words, the transmission / reception module 131 receives the cellar registration request signal transmitted from the cellar terminal 110 and transmits the received cellar registration request signal to the registration processing module 132 (S111).

When the enterprise registration request signal transmitted through the transmission / reception module 131 is input in the above-described step S111, the enterprise registration module 132 confirms the enterprise information (seller information) from the inputted enterprise registration request signal, Only the company information (seller information) having a predetermined reference score or more is validated through validation of the confirmed company information (seller information) and registered in the database 140 (S112).

In step S112 described above, the company registration module 132 confirms the seller information from the seller registration request signal transmitted through the transmission / reception module 131, and then, for the confirmed seller information (for example, company information) Only company information having a predetermined reference score or more through validation can be classified for each seller and registered in the database 140. [

In step S112 described above, the enterprise registration module 132 determines the export competitiveness including the export situation, the suitability of the product, the quality / design competitiveness, the price competitiveness, the export growth rate, and the R & D organization and personnel, , The technical performance including product level and stage of development, company's export will and plan, export preparation level, company growth potential and profitability, and corporate competitiveness including overseas marketing organization. It is possible to perform validation of the company information (seller information) For example, the company registration module 132 sets a score for each evaluation item so that the total sum of all the scores of each evaluation item is set to a perfect score (for example, 100 points). Thus, After receiving the input data of the survey result including the score, the acquired score of each evaluation item is obtained from the received Excel data, and the total of the acquired points of each of the identified evaluation items is calculated, (Seller information) transmitted through the transmission / reception module 131 is classified into sellers and buyers and registered in the database 140 only when the calculated total sum is equal to or greater than a preset reference score .

After the company information (seller information) is registered in the above-described step S112, the seller site analysis module 1305 confirms the seller site among the seller information registered in the database 140 through the transmission / reception module 1301, 1301) to the identified seller site (or a seller site providing server for managing and managing the seller site) (not shown in the figure for convenience of explanation), and analyzes the connected seller site S113).

In the above-described step S113, the seller site analysis module 1305 can access the seller site checked in the above-described step S113 to grasp the web site structure, contents, and programming elements of the seller, and analyze the visit route and the link .

In step S113, the seller site analysis module 1305 generates a request signal for analyzing the web site structure, content, programming element, visited path, and link of the seller, and transmits the generated analysis request signal to the transmission / 1301 to the seller site providing server. Accordingly, the seller site providing server receives the analysis request signal transmitted from the seller site analysis module 1305, and receives the information on the web site structure, contents, programming elements, visiting paths, and links of the seller in accordance with the received analysis request signal And transmits the analysis request response signal to the seller site analysis module 1305. Accordingly, the seller site analysis module 1305 may analyze information on the web site structure, contents, programming elements, visit paths, and links of the seller by receiving the analysis request response signal transmitted from the seller site providing server.

After analyzing the seller site in step S113 described above, the search engine optimization module 1306 determines whether the seller's requirements (e.g., search high exposure, effective buyer (E.g., a search for potential buyers), and optimizes the search engine module 1307 in response to the identified requirements (S114).

In step S 114 described above, the search engine optimization module 1306 can perform URL rule management, title and description phrase management, and source management related to search engine optimization for the search engine module 1307.

In the above-described step S114, the search engine optimization module 1306 searches for a keyword corresponding to the URL rule definition according to the pre-set country or category selection, and searches for the category in accordance with the URL rule definition according to the category depth And can manage URL rules to manage blogs corresponding to blog subdomains, companies, product lists, product details, and the like, and can also manage paging URL rules for search results.

In step S114, the search engine optimization module 1306 generates and edits the phrase of the search result page in the administrator page, combines the search condition and the phrase of the administrator, and generates the regular expression form as shown in FIG. 6 You can manage the title and description phrase to manage it.

In the above-described step S114, the search engine optimization module 1306 can manage search engine optimization related sources to perform search engine webmaster authentication management, log analyzer source insertion management, and robots.txt management.

In step S114, the search engine optimization module 1306 can generate the Sitemap.xml. The recently generated content address can be generated as the sitemap.xml, and the child site map It is also possible to delete the list of URLs older than the preset time in consideration of the indexing time.

After optimizing the search engine module 1307 in the above-described step S114, the keyword selection module 1308 analyzes the competitor information among the seller information registered in the database 140 to search for key keywords related to the seller, (Or a keyword retrieved by a buyer (a potential buyer or a major buyer) who is not a general user) in order to enable a search upper-rank exposure from the searched major keywords (S115).

Information on the seller site analyzed in step S113 is notified to the seller site optimization module 1309 and information on the search engine module 1307 optimized in step S114 described above is also notified to the seller site optimization module 1309 And the information on the keyword selected in the above-described step S115 is also notified to the seller site optimization module 1309. [ Accordingly, the seller site optimization module 1309 stores the seller site information notified from the seller site analysis module 1305 in the internal memory, and searches for the search engine information notified from the search engine optimization module 1306 and the keyword selection module 1308) to modify (or reflate) the seller site information stored in the internal memory to optimize the seller site (S116).

In step S116, the seller site optimization module 1309 optimizes the web site structure, contents, and programming elements of the seller that the seller site analysis module 1305 grasps in the above-described step S113, Title, and meta tag, and optimizes the visited path and link (internal link and external link) analyzed by the seller site analysis module 1305 in the above-described step S113.

In step S116, the seller site optimization module 1309 generates a keyword and a meta description tag in order to intuitively understand the content in the search engine module 1306 (or a visitor, an external search engine, etc.) By using the keywords selected by the selection module 1308, it is possible to optimize the seller site.

In the above-described step S116, the seller site optimization module 1309 identifies and removes the flash that interferes with the inflow of the search engine module 1306 (or a visitor, an external search engine, etc.) It is possible to optimize the seller site by changing to the text menu instead of the removed flash.

In the above-described step S116, the seller site optimization module 1309 can optimize the seller site by arranging the main products of the sellers in the main in the case of contents, thereby increasing the search exposure and the inflow.

In step S116, the seller site optimization module 1309 inserts a visitor analyzer (for example, a visitor analyzer of an external search engine (or a visitor or the like) such as Google) into the visitor route, And insert a footer text link to insert important page links and keywords to aid in the collection of search engine module 1306 (or visitors, external search engines, etc.).

After optimizing the seller site in the above-described step S116, the marketing module 1310 performs a site promotion marketing which promotes the seller site optimized by the seller site optimization module 1309 through a global B2B site as shown in FIG. 11, (S117).

11, the marketing module 1310 can be produced and promoted as a merchandise page in a global B2B site, can also support the production of a customized deal proposal and the promotion of target buyers, It can be exposed on top of advertisements, Featured Products, and Premium Suppliers.

In step S117, the marketing module 1310 creates a publicity announcement article (e-PR) as shown in FIG. 12 and performs site promotion marketing for distributing the article to an external site through the transmission / reception module 1301 It is possible.

In step S117, the marketing module 1310 can plan the contents of the search engine marketing manager (or expert) and use the news articles written by the expert native native speakers, as shown in Fig. 12, You can distribute news articles to 30 reliable overseas specialized sites, and add keywords and homepage links in the press release to induce visitors to visit the seller site.

In step S117, the marketing module 1310 converts the seller site optimized by the seller site optimization module 1309 in step S116 to an international famous search engine such as Google, Yahoo, Bing, (Ie, paid keyword advertising (CPC)) (or social media sites). In this case, the combination of search engine marketing and CPC can complement low-end visitors at the beginning of marketing. It can expose the seller's site, and it can increase the purchase conversion rate with attractive phrase and effective keyword advertisement exposure.

In step S117, the marketing module 1310 can create a channel of a video community such as YouTube and register a movie related to the seller site, as shown in FIG. 14. In this case, You can create a channel in the largest video community to optimize the cell site related videos, upload them to the video community, and link them with the cell site, which can increase search exposure on YouTube and Google.

After performing the site promotion marketing in the above-described step S117, the monitoring module 1311 determines whether the seller's product and company information (seller information) are being properly searched, whether the traffic of the seller site is increased, (E.g., search result, visitor number, new sales, etc.) of the seller site optimized by the seller site optimization module 1309, and the like are monitored according to the monitoring result, (Step S118).

In step S118, the monitoring module 1311 determines whether the target product of the electric transporter car is 'Track Transporter Car', 'Pipe', or the like, in the seller site optimization module 1309, as shown in FIG. The monitoring module 1311 optimizes the seller site using target keywords such as 'Coaster', 'mold transporter' and 'airo lift', and exposes the first page of the target keyword in the marketing module 1310, ',' No.3 ',' Pipe Coaster ',' Track Transporter Car ', and' Google ', respectively, and the number of visits to the website increased to 450 (%). , Resulting in new sales in Indonesia and the Middle East totaling more than $ 750,000.

The embodiments of the present invention are not limited to the above-described apparatuses and / or methods, but may be implemented by a program for realizing functions corresponding to the configuration of the embodiment of the present invention, a recording medium on which the program is recorded, And such an embodiment can be easily implemented by those skilled in the art from the description of the embodiments described above.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

100: Search engine marketing service provision system in global B2B
110: Cellular terminal
120: Buyer terminal
130: Search engine marketing service providing server
1301: Transmitting / receiving module
1302: Company registration module
1303: Product registration module
1304: Product quotation module
1305: Cellular site analysis module
1306: Search Engine Optimization Module
1307: Search engine module
1308: Keyword selection module
1309: Cellular site optimization module
1310: Marketing module
1311: Monitoring module
140: Database
150: Network

Claims (10)

A database for storing information related to a seller, a buyer, a seller inquiry, a buyer inquiry, a selling offer, a buying offer, purchase and sale results, product information, and log related information in a database;
A plurality of cellar terminals for transmitting information related to a seller inquiry, a selling offer, a biz offer, a product registration, an export inquiry and consulting, and a quotation presentation;
A plurality of buyer terminals for transmitting information related to a buyer inquiry, a buying offer, an order, a purchase inquiry and a consulting, and a request for a quotation; And
After confirming the seller terminal or the buyer terminal connected through the network, information related to the seller, the buyer, the seller inquiry, the buyer inquiry, the selling offer, the buying offer, the purchase and sales results, the product information, After registering in the database, global B2B, which provides buyer and supplier with the desired interactive B2B site to provide search engine marketing services, manage trade process, provide new deal proposal, consulting, purchase contract and follow-up management A service providing server,
The global B2B service providing server,
A transmission / reception module that receives a cellar registration request signal from a cellar terminal after confirming a cellar terminal connected to the communication via a network;
A business registration module for confirming the seller information from the seller registration request signal received through the transmission / reception module, and registering the seller information having a predetermined reference score or more in the database through validation of the confirmed seller information;
And provides a quotation request screen to the buyer terminal through the transmission / reception module to check the sourcing product information from the product quotation request signal transmitted through the transmission / reception module on the corresponding quotation request screen, And transmits the quotation request to the sender / receiver module, and then transmits the quotation request screen to the seller terminal through the send / receive module A product estimating module for registering the quotation transmitted through the transmission / reception module on the quotation submission screen to the database and then transmitting the quotation to the transmission / reception module;
A seller site analysis module for confirming the seller site among the seller information registered in the database, and analyzing the connected seller site by accessing the confirmed seller site;
A search engine module for confirming a search product in a product search request signal received through the transmission / reception module by using a search algorithm, performing search corresponding to the identified search product, and transmitting the search result of the product through the transmission / ;
A search engine optimization module which confirms the requirements of the seller among the seller information registered in the database and optimizes the search engine module according to the confirmed requirements;
A keyword selection module for analyzing competitor information among the seller information registered in the database and examining key keywords related to the seller, and selecting keywords from the main keywords;
A seller site module for storing seller site information analyzed by the seller site analysis module and modifying the seller site information using the search engine information optimized by the search engine optimization module and the keyword information selected by the keyword selecting module, Site Optimization Module;
A marketing module for performing site promotion marketing for promoting the seller site optimized by the seller site optimization module; And
And a monitoring module for monitoring a sales result, a number of visitors, and a new sales of the seller site optimized by the seller site optimization module.
A transmission / reception module that receives a cellar registration request signal from a cellar terminal after confirming a cellar terminal connected to the communication via a network;
A business registration module for confirming the seller information from the seller registration request signal received through the transmission / reception module, and registering the seller information having a predetermined reference score or more in the database through validation of the confirmed seller information;
And provides a quotation request screen to the buyer terminal through the transmission / reception module to check the sourcing product information from the product quotation request signal transmitted through the transmission / reception module on the corresponding quotation request screen, And transmits the quotation request to the sender / receiver module, and then transmits the quotation request screen to the seller terminal through the send / receive module A product estimating module for registering the quotation transmitted through the transmission / reception module on the quotation submission screen to the database and then transmitting the quotation to the transmission / reception module;
A seller site analysis module for confirming the seller site among the seller information registered in the database, and analyzing the connected seller site by accessing the confirmed seller site;
A search engine module for confirming a search product in a product search request signal received through the transmission / reception module by using a search algorithm, performing search corresponding to the identified search product, and transmitting the search result of the product through the transmission / ;
A search engine optimization module which confirms the requirements of the seller among the seller information registered in the database and optimizes the search engine module according to the confirmed requirements;
A keyword selection module for analyzing competitor information among the seller information registered in the database and examining key keywords related to the seller, and selecting keywords from the main keywords;
A seller site module for storing seller site information analyzed by the seller site analysis module and modifying the seller site information using the search engine information optimized by the search engine optimization module and the keyword information selected by the keyword selecting module, Site Optimization Module;
A marketing module for performing site promotion marketing for promoting the seller site optimized by the seller site optimization module; And
And a monitoring module for monitoring the search result, the number of visitors, and the new sales of the seller site optimized by the seller site optimization module.
The method of claim 2, wherein the seller site analysis module comprises:
Wherein the seller site optimizing module is connected to the seller site to identify the web site structure, contents, and programming elements of the seller, analyzes the visit route and the link, and notifies the seller site optimization module of the analyzed seller site information. Search engine marketing service offering server.
3. The system of claim 2, wherein the search engine optimization module comprises:
Wherein the information on the optimized search engine module is notified to the seller site optimization module, and the URL management, title and description phrase management, and search engine optimization related source management are performed on the search engine module. Search engine marketing service offer server.
[3] The method of claim 2,
Optimizing the web site structure, contents, and programming elements of the seller identified by the seller site analysis module, optimizing the image, title and meta tag of the seller site, and optimizing the visited route and link analyzed by the seller site analysis module Features a global B2B search engine marketing service server.
6. The method of claim 5, wherein the seller site optimization module further comprises:
A title and a meta description tag are created using a keyword selected by the keyword selection module in order to intuitively understand contents in the search engine module or a visitor or an external search engine, Provided server.
6. The method of claim 5, wherein the seller site optimization module further comprises:
A search engine module, or a flash that interferes with a flow of a visitor or an external search engine, is removed and changed to a text menu instead of the removed flash.
6. The method of claim 5, wherein the seller site optimization module further comprises:
And analyzing the visitor path and the seller site usage pattern by inserting the visitor analyzer.
6. The method of claim 5, wherein the seller site optimization module further comprises:
And inserts a footer text link so as to insert a keyword link and a keyword for helping collection of the search engine module or a visitor, an external search engine, and the like.
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