KR101631271B1 - Rotating Advertisement Display System, Method and Computer Readable Recoding Medium - Google Patents

Abstract

A circular advertising display system, method and computer readable recording medium are disclosed. The advertisement display system according to an embodiment of the present invention is an advertisement display system using an advertisement banner in a web browser environment. The system includes a content server for storing a plurality of image contents and a plurality of video contents, A content selection unit for selecting a plurality of contents including content and at least one video content and a content playback unit for playing back a plurality of contents selected by the content selection unit, All of the selected plurality of contents are reproduced, and only the image content among the selected plurality of contents is reproduced at the time of the subsequent reproduction.

Description

[0001] The present invention relates to a circulating advertisement display system, a method and a computer readable recording medium,

The present invention relates to a circulating advertisement display system, a method, and a computer-readable recording medium. The system includes a circulation advertisement display system that changes an advertisement display according to the number of times of advertisement circulation when displaying an advertisement including image content and video content, And a computer-readable recording medium.

As the number of users purchasing products using the PC web, mobile web, or mobile application increases, the demand for promoting products or services to users in the above environment is increasing.

An advertising banner is used as a method of publicizing a product or service through the Internet. An advertisement banner can be placed at a specific location of a web browser, and brief information about various goods or services can be provided in a visual manner.

The size and / or location of the ad banner may vary depending on the operator of the web page or the advertiser requesting the advertisement, and the information about the goods and / or services provided through the advertisement banner .

Providing information through the advertisement banner may be useful in helping the user to easily obtain useful information, but it may cause a problem that disturbs the user's concentration due to repeated advertisement display.

A banner advertisement display method using image contents and video contents, the present invention aims at providing a circulating advertisement display system, a method, and a computer-readable recording medium that enable effective publicity without hindering a user's use of a web browser .

The advertisement display system according to an embodiment of the present invention is an advertisement display system using an advertisement banner in a web browser environment. The system includes a content server for storing a plurality of image contents and a plurality of video contents, A content selection unit for selecting a plurality of contents including content and at least one video content and a content playback unit for playing back a plurality of contents selected by the content selection unit, All of the selected plurality of contents are reproduced, and only the image content among the selected plurality of contents is reproduced at the time of the subsequent reproduction.

In addition, the content reproduction unit may assign a reproduction order to images and video contents selected by the content selection unit, and may reproduce the image and video contents according to the reproduction order.

In addition, the plurality of image contents and the plurality of video contents may each include information on goods or services.

According to another aspect of the present invention, there is provided a circulation advertisement display system including a database for storing log information of a user, wherein the content selection unit is configured to select, from among a plurality of contents stored in the content server, Can be selected.

According to still another aspect of the present invention, there is provided a circulation advertisement display system including a search keyword receiving unit for receiving a search keyword from an input device, wherein the content selecting unit selects one of a plurality of contents stored in the content server, The content corresponding to the search keyword can be selected.

In addition, the content reproducing unit may reproduce the image content for a predetermined time when the image content is reproduced, and may display the image content as a full screen when reproducing the video content.

A method for displaying an advertisement according to an exemplary embodiment of the present invention is a method for displaying an advertisement using an advertisement banner in a web browser environment, the method comprising: receiving, from a content server storing a plurality of image contents and a plurality of video contents, Selecting one of a plurality of contents including video contents of a selected one of the plurality of contents; and reproducing the plurality of contents selected in the contents selection step in a reproducing step, And reproduces only the image content among the selected plurality of contents at the time of the subsequent playback.

Also, in the reproducing step, the image and video contents selected in the contents selecting step may be given a reproducing order, and the image and video contents may be reproduced according to the reproducing order.

In addition, the plurality of image contents and the plurality of video contents may each include information on goods or services.

According to another aspect of the present invention, there is provided a method of displaying a circular advertisement, the method comprising: receiving log information of a user; and in the content selection step, The content corresponding to the information can be selected.

According to another aspect of the present invention, there is provided a method of displaying a circular advertisement, the method further comprising receiving a search keyword from an input device, wherein, in the selecting of the content, The content corresponding to the keyword can be selected.

In addition, in the reproducing step, the image content can be reproduced for a preset time when the image content is reproduced, and can be displayed as a full screen when reproducing the video content.

Also, a computer-readable recording medium on which a program for executing the circular advertisement display method according to the present invention is recorded can be provided.

The present invention can provide a circulation advertisement display system, a method, and a computer-readable recording medium that enable effective publicity without hindering a user's use of a web browser in a banner advertisement display method using image contents and video contents .

1 is a view schematically showing a configuration of a circulation advertisement display system according to an embodiment of the present invention.
2 is a diagram illustrating a screen for displaying goods and / or service information using an advertisement banner in a web browser.
3 is a diagram exemplarily showing a screen on which a circular advertisement is displayed.
4 is a view schematically showing a configuration of a circulation advertisement display system according to another embodiment of the present invention.
5 is a view schematically showing a configuration of a circulation advertisement display system according to another embodiment of the present invention.
6 is a diagram exemplarily showing playback time of image content and video content.
7 to 9 are flowcharts schematically showing a method of displaying a circular advertisement according to the present invention.

Brief Description of the Drawings The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described in conjunction with the accompanying drawings. It is to be understood, however, that the invention is not limited to the embodiments shown herein but may be embodied in many different forms and should not be construed as being limited to the preferred embodiments of the present invention. do. BRIEF DESCRIPTION OF THE DRAWINGS The above and other aspects of the present invention will become more apparent by describing in detail preferred embodiments thereof with reference to the attached drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular presentation includes plural representations unless the context clearly dictates otherwise. In the present application, the terms "comprises", "having", and the like are used to specify that a feature, a number, a step, an operation, an element, a component, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof. The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Referring to the accompanying drawings, the same or corresponding components are denoted by the same reference numerals, .

1 is a view schematically showing a configuration of a circulation advertisement display system according to an embodiment of the present invention.

Referring to FIG. 1, a system for circulating advertisement display 100 according to an embodiment of the present invention includes a content server 110, a content selection unit 120, and a content playback unit 130.

The circulating advertisement display system 100 is an advertisement display system using an advertisement banner in a web browser environment.

An advertisement banner is a bar-shaped advertisement that can be viewed on an Internet web page. Advertising banners are a form of new ads that are exposed to Internet users as the number of Internet users increases rapidly. When Internet users click on banners, they are automatically moved to relevant sites. In general, Number of members, number of clicks on the advertisement banner, and so on.

The location or size of the ad banner is determined by the subject who runs the web page on which the ad banner is displayed, and is not limited to one location or one size.

The content server 110 stores a plurality of image contents and a plurality of video contents, and the image contents and the video contents are inserted into an advertisement banner to display information on goods and / or services provided by the advertiser Lt; / RTI > Accordingly, the image content and the video content may each include information on goods and / or services.

In addition, the horizontal and vertical lengths of the image content and the video content correspond to the size of the advertisement banner into which the content is inserted, and even if the content displays information about the same goods or the same service, And can be of various sizes.

The image content may be in the form of JPEG, PNG, GIF, or the like, and the video content may be in the form of MPEG, AVI, MP4, or the like and may be a Flash format that can be played by a web browser.

The content selection unit 120 selects a plurality of contents including at least one image content and at least one video content from the content server 110.

The content selection unit 120 selects a plurality of contents to be inserted and displayed in the advertisement banner and the content selected by the content selection unit 120 includes at least one image content and one video content do.

Since the size of the content selected by the content selection unit 120 should correspond to the size of the advertisement banner to be inserted, the content selection unit 120 selects the size of the advertisement banner to be inserted To select image content and / or video content.

The number of contents selected by the content selection unit 120 can be set in advance by the operator of the web page on which the advertisement banner to be inserted is displayed and can be set to a number such that the user can induce appropriate interest There will be.

When too small a number of contents are selected, the same contents are repetitively displayed in a short cycle so that the user can feel bored. On the other hand, when a large number of contents are selected, it takes a long time until all the contents are displayed There may be disadvantages.

The content server 110 may include a plurality of contents including information on various goods and / or services, and the content selection unit 120 may select one of the plurality of contents and / , Or may select a plurality of contents including information on goods and / or services belonging to different categories.

The content reproducing unit 130 recursively reproduces a plurality of contents selected by the content selecting unit 120. [ For example, when a total of four contents are selected in the contents selection unit 120, the contents are reproduced once and then the four contents are reproduced again.

In addition, the content reproduction unit 130 reproduces all of the selected plurality of contents at the time of the first circular reproduction, and only the image contents among the selected plurality of contents at the time of the subsequent circular reproduction.

For example, if one of the four contents includes one video content, all of the four contents are displayed at the time of the first circulation playback, while only three image contents except for the video content are displayed at the time of the second circulation playback do.

Generally, when image content is inserted into an advertisement banner and displayed, a plurality of image contents are displayed at intervals of several seconds. When video content is included in an advertisement banner, It takes a long time.

Therefore, video content that takes a long time to reproduce is displayed only at the time of initial reproduction, and after the first circulation reproduction for the selected content ends, video content reproduction is omitted, and only the image content is displayed, It is possible to provide an effect that a web page can be used without being performed.

2 is a diagram illustrating a screen for displaying goods and / or service information using an advertisement banner in a web browser.

2 shows an exemplary screen of a typical Internet shopping site and shows advertisement banners for the goods or services provided. The advertisement banner may represent one or more images or one video (or video) to represent information about the goods and / or services. However, in the advertisement banner using the circular advertisement method, a plurality of images or video contents And the contents to be inserted are displayed in a cyclic manner at a predetermined time interval, so that the maximum amount of information can be transmitted in a limited space.

The area A in FIG. 2 constitutes one advertisement banner, and a total of six contents are inserted in the area A. Each of the six contents includes information on different kinds of goods and / or services, and one content is displayed and the next contents are displayed when a predetermined time elapses.

A menu corresponding to each of the contents included in the area A may be displayed on the right side of the area A in which a plurality of contents are cyclically reproduced. In FIG. 2, there are a total of six menus corresponding to the number of contents included in the area A, and menus corresponding to the currently displayed contents may be displayed with different effects from other menus.

Alternatively, when the user wants to directly view the content of interest, the content corresponding to the selected menu can be displayed in the area A by selecting the corresponding menu. Alternatively, a number or a figure corresponding to the total number of contents included in the area A may be used in a specific area of the area A so that a content desired by the user is displayed It is also possible to do.

For example, as shown in FIG. 2, when a total of six contents are inserted and reproduced in an advertisement banner, numerals 1 to 6 are displayed at specific positions of the advertisement banner, The content corresponding to the selected number can be displayed immediately.

Alternatively, a total of six graphic objects may be displayed. Each graphic object corresponds to the content to be reproduced one by one. When a specific graphic object is selected, content corresponding to the selected graphic object may be displayed.

3 is a diagram exemplarily showing a screen on which a circular advertisement is displayed.

3 shows four contents to be inserted into the advertisement banner. At least one of the contents may be video contents. For example, the second contents CONT2 among the first contents to the fourth contents (COTN1 to CONT4) may be video contents.

The reproduction order may be given to each of the first to fourth contents CONT1 to CONT4. The reproduction order may be given in the order selected by the content selection unit 120, As shown in FIG.

The playback order assigned to each of the contents can be fixed until new contents are selected.

As described with reference to FIG. 2, in order to select a specific content using a number or a graphic, it may be effective to give a reproduction order to each content. In the case where the reproduction order is not given to the contents but are randomly reproduced every time the circular reproduction ends, the desired contents may not be displayed even if a number or a figure is selected.

Meanwhile, a process in which a plurality of contents inserted in the advertisement banner are cyclically reproduced may be as follows. After the reproduction is performed once from the first contents CONT1 to the fourth contents CONT4, the first contents CONT1 and the second contents CONT2 can be reproduced in order of the first contents CONT1 and the second contents CONT2.

At this time, when the second content CONT2 is video content, after the reproduction from the first content CONT1 to the fourth content CONT4 is finished, the first content CONT1, the third content CONT3, And the fourth contents CONT4.

This is a process of reproducing the content inserted in the advertisement banner by the content reproduction unit 130. When the user selects the specific content or the graphic form and selects the second content CONT2 as the video content, The video content that is the content CONT2 can be played back.

It is also possible that the user directly reproduces the video content by selecting the menu shown in Fig.

4 is a view schematically showing a configuration of a circulation advertisement display system according to another embodiment of the present invention.

Referring to FIG. 4, the circulation advertisement display system 200 according to another embodiment of the present invention has a configuration in which a database 240 is added to the circulation advertisement display system 100 described with reference to FIG.

The content server 210, the content selection unit 220, and the content playback unit 230 shown in FIG. 4 include the content server 110, the content selection unit 120, and the content playback unit 130, respectively.

The database 240 stores log information of a user. The log information of the user may include personal information of a user who is registered as a member in a web page providing information on goods and / or services using an advertisement banner, and may include IP address information of a user connected to the web page . ≪ / RTI >

The content selection unit 220 selects a content corresponding to the log information of the current user from among a plurality of contents stored in the content server 210.

The log information may include various information related to the user including the user's personal information and IP address information, and may include information on the user's interest field.

Accordingly, the content selection unit 220 may acquire information on the current user's personal information, IP address information, or a field of interest from the database 240, Can be selected.

In addition, a plurality of contents stored in the contents server 210 may include metadata, and the metadata indicate the attributes of the respective contents.

That is, the metadata is also referred to as attribute information, and is data that is given to a content according to a certain rule in order to efficiently find and use the information found in a large amount of information. The metadata includes the location and content of the content, information on the creator, rights conditions, usage conditions, usage history, and the like. Computers usually use metadata to represent data and to find data quickly.

Metadata as a purpose for quickly finding data serves as an index of information in the computer. The user can easily find the specific data desired by the search engine using the metadata. For example, data of an actor appearing in a scene of a movie may be extracted, or only a goal-in scene may be extracted from a soccer game image.

The metadata of each of a plurality of contents included in the contents server 210 may include information on a category of a goods and / or a service displayed by the contents, a target demand layer of the goods and / or the service.

The content selection unit 220 requests the database 240 for information on the age, gender and taste of the current user. The database 240 provides information requested by the content selection unit 220, Content that includes information about the goods and / or services that the user is currently expected to be interested in may be provided through the advertisement banner.

Therefore, the content selection unit 220 compares the information about the user included in the log information with the information about the content included in the meta data, It is possible to select them selectively.

5 is a view schematically showing a configuration of a circulation advertisement display system according to another embodiment of the present invention.

5, the circulation advertisement display system 300 according to another embodiment of the present invention includes a configuration in which a search keyword receiving unit 340 is added to the circulation advertisement display system 100 described with reference to FIG. 1 Have.

The content server 310, the content selection unit 320 and the content reproduction unit 330 shown in FIG. 5 are the same as the content server 110, the content selection unit 120, and the content reproduction unit 130, respectively.

The search keyword receiving unit 340 receives the search keyword from the input device. The input device may be an external input device such as a keyboard and a mouse, and may be a keyboard input device provided in a mobile terminal in a mobile system.

A user who uses an Internet shopping site such as that shown in FIG. 2 inputs a specific keyword to search for a product and / or service of interest, and the site displays a result corresponding to the inputted keyword.

The search keyword receiving unit 340 receives the search keyword input by the user and the content selecting unit 320 selects the content corresponding to the search keyword among the plurality of contents stored in the content server 310 Can be selected.

For example, when a search word 'Bluetooth speaker' is inputted through the input device, the search keyword receiving unit 340 receives a search word 'Bluetooth speaker' as a search keyword, and the content selecting unit 320 , Content including information on goods and / or services corresponding to 'Bluetooth' or 'speaker', or 'Bluetooth' and 'speaker' from among a plurality of contents stored in the contents server 310 have.

The plurality of contents stored in the contents server 310 each include metadata, and the metadata may include information on goods and / or services included in each contents.

Accordingly, the content selection unit 320 compares the search keyword received by the search keyword receiving unit 340 with the information included in the meta data, and transmits the image content or video corresponding to the search keyword input through the input device Content can be selected.

In the above example, if a user searches for a 'Bluetooth speaker', as a result, if a plurality of contents related to a Bluetooth speaker are reproduced in an advertisement banner, the user can concentrate on information about a product of interest, In the case of the web site operator or the advertiser, it is possible to maximize the advertising effect by providing the advertisement corresponding to the user's interest.

On the other hand, a GET method or a POST method may be used as a method of extracting a search keyword from a search word input through an input device, but the method is not particularly limited to such a method.

The GET method is a method in which information transmitted from a client to a server is transmitted after being attached to a URL address, and the POST method is a method in which transmitted information is transmitted in a form hidden in an HTTP body.

Since the GET method is a method of transmitting information after the URL address, it may be limited in length and is mainly used when simply requesting information from the server. On the other hand, the POST method is more suitable for transmitting a large amount of data, and may be more suitable for changing the value or state of the server.

6 is a diagram exemplarily showing playback time of image content and video content.

FIG. 6 illustrates a playback time of a plurality of contents including at least one image content and at least one video content, and FIG. 6 illustrates a case where a total of four contents are selected.

6, the reproduction time of the first contents CONT1, the second contents CONT2 and the fourth contents CONT4 is all t1 seconds, while the reproduction time of the third contents CONT3 is t2 seconds, , And the third content CONT3 may be a video content.

When the content to be inserted into the advertisement banner is image content, there is no need to set the reproduction times of the respective contents to be different from each other. Therefore, a method of reproducing the respective contents at the same time intervals can be adopted.

On the other hand, when the content included in the advertisement banner is video content, there may be a predetermined playback time different from the image content. If the playback time is set in advance like the image content, the video content may be played to the end, The next content may not be played back.

Accordingly, in the case of the image content, the video content can be reproduced for a preset time, and in the case of the video content, the reproduction time can be adjusted by the reproduction time of the video.

Also, when the video contents are reproduced, the contents reproducing units 130, 230, and 330 may reproduce the video contents in full screen.

The circular advertisement display system 100, 200, 300 according to the present invention is characterized in that the video contents are displayed only during the first circulation reproduction, and only the image contents are reproduced in the subsequent circular reproduction. A full screen reproduction method can be selected as a method of maximizing a user's interest.

In addition, when the video content is played back on the full screen, when the user does not want to play the video content, when a specific signal is inputted through the input device, the full screen playback is stopped, It is also possible to reproduce the contents.

7 to 9 are flowcharts schematically showing a method of displaying a circular advertisement according to the present invention.

Referring to FIG. 7, an advertisement display method using an advertisement banner in a web browser environment includes selecting a content in a content server (S110) and circulating the selected content (S120).

In the content selection step (S110), a plurality of content items including at least one image content and at least one video content are selected from a content server storing a plurality of image contents and a plurality of video contents. In the reproducing step (S120), a plurality of contents selected in the contents selecting step (S110) are reproduced.

In the reproducing step (S120), the selected plurality of contents are reproduced at the time of the first circulation reproduction, and only the image contents among the selected plurality of contents are reproduced at the time of the subsequent circular reproduction.

The content server stores a plurality of image contents and a plurality of video contents, and the image contents and the video contents are inserted in an advertisement banner and are capable of displaying information on goods and / or services provided by the advertiser have. Accordingly, the image content and the video content may each include information on goods and / or services.

In addition, the horizontal and vertical lengths of the image content and the video content correspond to the size of the advertisement banner into which the content is inserted, and even if the content displays information about the same goods or the same service, And can be of various sizes.

The image content may be in the form of JPEG, PNG, GIF, or the like, and the video content may be in the form of MPEG, AVI, MP4, or the like and may be a Flash format that can be played by a web browser.

Since the size of the content selected in the content selection step S110 must correspond to the size of the advertisement banner into which the content is inserted, in the content selection step S120, Image content and / or video content.

The number of contents selected in the content selection step S110 may be set in advance by the operator of the web page on which the advertisement banner to be inserted is displayed and may be set to a number such that the user can induce appropriate interest There will be.

When too small a number of contents are selected, the same contents are repetitively displayed in a short cycle so that the user can feel bored. On the other hand, when a large number of contents are selected, it takes a long time until all the contents are displayed There may be disadvantages.

The content server may include a plurality of contents including information related to various goods and / or services, and the contents selection step (S110) may include information on goods and / or services belonging to the same category among the plurality of contents , Or may select a plurality of contents including information on goods and / or services belonging to different categories.

The generation step (S120) recursively reproduces a plurality of contents selected in the content selection step (S110). For example, when a total of four contents are selected in the content selection step S110, the contents are reproduced once and then the four contents are reproduced again.

In the reproduction step S120, the selected plurality of contents are reproduced at the time of the first circular reproduction, and only the image contents among the selected plurality of contents are reproduced at the time of the subsequent circular reproduction.

For example, if one of the four contents includes one video content, all of the four contents are displayed at the time of the first circulation playback, while only three image contents except for the video content are displayed at the time of the second circulation playback do.

Generally, when image content is inserted into an advertisement banner and displayed, a plurality of image contents are displayed at intervals of several seconds. When video content is included in an advertisement banner, It takes a long time.

Therefore, video content that takes a long time to reproduce is displayed only at the time of initial reproduction, and after the first circulation reproduction for the selected content ends, video content reproduction is omitted, and only the image content is displayed, It is possible to provide an effect that a web page can be used without being performed.

FIG. 8 illustrates a method of displaying a circular advertisement according to another embodiment of the present invention. The method includes a step S210 of receiving log information of a user, a step S220 of selecting contents corresponding to the log information, And reproducing (S230).

In the log information receiving step (S210), the log information of the current user is received, and the log information is transmitted to the user of the user who is registered as a member in the web page providing information on the goods and / And may be IP address information of a user connected to the web page. Or information about the user's interests.

Each of the plurality of contents may include metadata. The metadata may include at least one of a category of goods and / or a service displayed by the content, a name of a service, a service name, a target demand layer of the corresponding goods and / Information.

In the content selection step S220, log information of the current user received in the log information reception step (S210) is compared with information about a plurality of contents stored in the content server, and the content corresponding to the log information Can be selected.

At this time, the log information is compared with the metadata of the contents, so that the related contents can be found more quickly and easily.

The log information of the user may be stored in a separate database, and the log information may be periodically updated.

FIG. 9 illustrates a method of displaying a circular advertisement according to another embodiment of the present invention. The method includes receiving a search keyword (S310), selecting a content corresponding to the search keyword (S320), and cyclically reproducing the selected content S330).

In the search keyword receiving step (S310), a search keyword is received from an input device, and the input device may be input means included in a keyboard, a mouse, or a mobile terminal.

When a user using an Internet shopping site as shown in FIG. 2 inputs a product or service of interest through a search window, the search keyword receiving step (S310) receives a search keyword input by a user through an input device, In step S320, content corresponding to the search keyword is selected.

Each of the plurality of contents included in the contents server may include metadata, and the metadata may include information on the name and category of goods and / or services displayed by the contents, By comparing the information included in the metadata, contents corresponding to the search keyword can be selected.

Therefore, by inserting contents related to the goods and / or services that the user is interested in in the advertisement banner, the advertisement effect can be maximized.

7 to 9, in the reproduction step (S120, S230, S330), the image content can be reproduced for a preset time when the image content is reproduced.

Since the image content simply and implicitly displays the information related to the related goods and / or services, when a plurality of image contents are included in the advertisement banner and are repeatedly reproduced, the reproduction time of each image content can be set to be the same.

However, when the video content is inserted into the advertisement banner, if the playback time of the video content is set to be the same as that of the image content or is fixed to a predetermined time in advance, the set playback time may not be the same as the playback time of the video content In this case, the next content may not be reproduced immediately after the video content is not completely reproduced or after the video content is reproduced.

Therefore, it is preferable to set the reproduction time in advance for the image content, and to set the same as the reproduction time for the video content in the case of the video content.

Further, in the reproducing step (S120, S230, S330), it is possible to display in the full screen when reproducing video contents.

Accordingly, when the video contents are reproduced, a full screen reproduction method can be adopted as a method of maximizing the user's interest.

In addition, when the video content is played back on the full screen, when the user does not want to play the video content, when a specific signal is inputted through the input device, the full screen playback is stopped, It is also possible to reproduce the contents.

Meanwhile, the present invention can be embodied in computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission via the Internet) .

In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

Unless there is explicitly stated or contrary to the description of the steps constituting the method according to the invention, the steps may be carried out in any suitable order. The present invention is not necessarily limited to the order of description of the above steps. The use of all examples or exemplary language (e.g., etc.) in this invention is for the purpose of describing the present invention only in detail and is not intended to be limited by the scope of the claims, But is not limited thereto. It will also be appreciated by those skilled in the art that various modifications, combinations, and alterations may be made depending on design criteria and factors within the scope of the appended claims or equivalents thereof.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims Category.

100, 200, 300: Circular advertisement display system
110, 210, and 310:
120, 220, and 320:
130, 230, and 330:
240: Database
340: Search Keyword Receiver

Claims (15)

An advertisement display system using an advertisement banner in a web browser environment,
A content server for storing a plurality of image contents and a plurality of video contents;
A content selection unit for selecting a plurality of contents including at least one image content and at least one video content from the content server; And
A content reproduction unit for cyclically reproducing a plurality of contents selected by the contents selection unit;
/ RTI >
Wherein the content reproduction unit reproduces all of the selected plurality of contents at the time of the first circulation reproduction and reproduces only the image content of the selected plurality of contents at the time of the subsequent circular reproduction,
Wherein the reproduction time of the image content is the same as the reproduction time of the image content, and the reproduction time of the image content is different from the reproduction time of the video content. The method according to claim 1,
Wherein the content reproduction unit gives a reproduction order to images and video contents selected by the content selection unit and reproduces the image and video contents according to the reproduction order. The method according to claim 1,
Wherein the plurality of image contents and the plurality of video contents each include information on goods or services. The method according to claim 1,
Further comprising a database for storing log information of a user,
Wherein the content selection unit selects content corresponding to log information of a current user among a plurality of contents stored in the content server. The method according to claim 1,
And a search keyword receiving unit for receiving a search keyword from the input device,
Wherein the content selection unit selects content corresponding to the search keyword from a plurality of contents stored in the content server. The method according to claim 1,
Wherein the content reproduction unit reproduces the image content for a predetermined time when the image content is reproduced. The method according to claim 1,
Wherein the content playback unit displays the video content on a full screen when playing the video content. 1. An advertisement display method using an advertisement banner in a web browser environment,
Selecting a plurality of content from a content server storing a plurality of image content and a plurality of video content, the plurality of content including at least one image content and at least one video content; And
Reproducing the plurality of contents selected in the content selection step;
/ RTI >
Wherein in the reproducing step, all of the selected plurality of contents are reproduced at the time of the first circulation reproduction, and only the image content of the selected plurality of contents is reproduced at the time of the subsequent circular reproduction,
Wherein the reproduction time of the image content is the same as the reproduction time of the image content, and the reproduction time of the image content is different from the reproduction time of the video content. 9. The method of claim 8,
Wherein in the reproducing step, a reproduction order is given to the image and video contents selected in the contents selection step, and the image and video contents are reproduced in accordance with the reproduction order. 9. The method of claim 8,
Wherein the plurality of image contents and the plurality of video contents each include information on goods or services. 9. The method of claim 8,
Further comprising receiving log information of a user,
Wherein the content selection step selects content corresponding to log information of a current user among a plurality of contents stored in the content server. 9. The method of claim 8,
Further comprising receiving a search keyword from an input device,
Wherein the content selection step selects content corresponding to the search keyword from a plurality of contents stored in the content server. 9. The method of claim 8,
Wherein, in the reproducing step, the image content is reproduced for a predetermined time when the image content is reproduced. 9. The method of claim 8,
And in the reproduction step, the video content is displayed in a full screen upon reproduction. A computer-readable recording medium on which a program for executing the method according to any one of claims 8 to 14 is recorded.

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