KR101608948B1 - Method of providing advertisement data and system performing thereof - Google Patents

Method of providing advertisement data and system performing thereof Download PDF

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KR101608948B1
KR101608948B1 KR1020150052535A KR20150052535A KR101608948B1 KR 101608948 B1 KR101608948 B1 KR 101608948B1 KR 1020150052535 A KR1020150052535 A KR 1020150052535A KR 20150052535 A KR20150052535 A KR 20150052535A KR 101608948 B1 KR101608948 B1 KR 101608948B1
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South Korea
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advertisement data
waveform
audio
area
audio waveform
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KR1020150052535A
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Korean (ko)
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권오훈
박행운
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주식회사 디지워크
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Priority to PCT/KR2016/001670 priority patent/WO2016167463A1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/233—Processing of audio elementary streams

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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method for providing advertisement data according to an embodiment of the present invention includes: a step in which an advertisement data providing apparatus provides advertisement data combined with audio data inserted with information; a step in which a terminal device extracts an audio waveform of the audio data by scanning the audio data; and a step in which the terminal device generates a binary code by using the audio waveform, and displays information corresponding to the binary code. Therefore, the present invention has the advantage of inducing a user to purchase a product related with the advertisement data by the terminal device scanning the audio data and displaying the information inserted into the audio data as the advertisement data combined with the audio data inserted with the information is provided.

Description

TECHNICAL FIELD [0001] The present invention relates to a method of providing advertisement data,

Embodiments of the present invention relate to a method for providing advertisement data and a system for executing the same.

A variety of technical developments have been made in the fields of transmission through a digital signal broadcasting network, multiplexing of data, video and audio processing technology, and the like.

Such digital broadcasting is capable of compressing information data in comparison with analog broadcasting, and can provide superior transmission speed, sound quality, and image quality. Accordingly, the user is provided with various programs provided in several hundred channels through digital broadcasting with better quality.

In addition, digital broadcasting capable of transmitting and receiving data has become an attractive proposal for advertisers and advertisers, and advertisers and advertisers are able to cause a greater purchase desire to users through advertisement information exposed in real time together with broadcasting.

Conventional ordering technologies for digital broadcasting include a direct ordering method using a telephone number on an advertisement, a screen ordering method using a pointing device such as a keyboard and a mouse, and a method of inducing a call from an advertiser or a service manager Request order method, and so on.

However, a direct order method in which a user must memorize a telephone number required for an order and a screen order method that causes complication or inconvenience of using the pointing device may cause a user's avoidance of use, The request ordering method including irregularity and delay possibility also has a problem in that it can induce loss of user information or user's remorse.

The present invention provides advertisement data in which audio data having information inserted therein is combined, so that the terminal device scans the audio data to display information inserted in the audio data so that the user can induce the user to purchase the goods associated with the advertisement data A method for providing advertisement data, and a system for executing the same.

The problems to be solved by the present invention are not limited to the above-mentioned problem (s), and another problem (s) not mentioned can be clearly understood by those skilled in the art from the following description.

Among the embodiments, an advertisement data providing method includes providing advertisement data in which an advertisement data providing apparatus combines audio data into which information is inserted, extracting an audio waveform of the audio data by scanning the audio data by the terminal apparatus, Generating a binary code using the audio waveform, and displaying information corresponding to the binary code.

In an embodiment of the present invention, an advertisement data providing system includes an advertisement data providing apparatus for providing advertisement data in which audio data in which information is inserted is combined and an audio data providing apparatus for extracting an audio waveform of the audio data by scanning the audio data, And generating a binary code, and displaying information corresponding to the binary code.

The details of other embodiments are included in the detailed description and the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and / or features of the present invention, and how to accomplish them, will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. It should be understood, however, that the invention is not limited to the disclosed embodiments, but is capable of many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

According to the present invention, providing advertisement data in which audio data having information inserted therein is combined, the terminal device scans the audio data to display information inserted in the audio data to induce the user to purchase the goods associated with the advertisement data .

1 is a network configuration diagram for explaining an advertisement data providing system according to an embodiment of the present invention.
2 is a block diagram illustrating an internal structure of an advertisement data providing apparatus according to an embodiment of the present invention.
3 is a block diagram illustrating an internal structure of a terminal device that recognizes information inserted in audio data generated by an advertisement data providing device according to an embodiment of the present invention.
4 is a flowchart illustrating an execution process of the advertisement data providing system according to the present invention.
5 to 7 are diagrams for explaining a process of inserting information into audio data in the advertisement data providing apparatus according to the present invention.
8 is an exemplary diagram for explaining an execution process of the advertisement data providing system according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a network configuration diagram for explaining an advertisement data providing system according to an embodiment of the present invention.

Referring to FIG. 1, the audio data generation system includes an advertisement data providing apparatus () and a terminal apparatus 200.

The advertisement data providing apparatus 100 provides advertisement data that combines audio data into which information is embedded. For example, it is possible to provide washing machine advertisement data that combines audio data in which a binary code for a discount coupon is inserted.

In this manner, the advertisement data providing apparatus 100 can provide the advertisement data together with the audio data into which the binary code for the information (for example, discount coupon, link page) used when purchasing the goods associated with the advertisement data is inserted The terminal device 200 held by the user automatically recognizes the audio data so that the information embedded in the audio data is displayed on the terminal device 200.

Accordingly, instead of purchasing a product related to the advertisement data actively by viewing the advertisement data, the user can purchase the goods by receiving the information used when purchasing the goods associated with the advertisement data automatically.

To this end, the advertisement data providing apparatus 100 frequency-analyzes the audio data provided in combination with the advertisement data to select an audio waveform corresponding to a specific frequency. In one embodiment, the advertisement data providing apparatus 100 can select an audio waveform corresponding to an audible frequency band that the user can hear as a result of frequency analysis of the audio data. Here, the audio frequency band is 20 Hz to 20,000 Hz.

Then, the advertisement data providing apparatus 100 selects a starting position at which information is to be inserted in the audio waveform. At this time, the advertisement data providing apparatus 100 can determine the end point of insertion of the information in the audio waveform as the start position. Accordingly, the same information can be repeatedly inserted into the audio data.

The advertisement data providing apparatus 100 divides the audio waveform from the start position of the audio waveform at regular intervals according to the binary code corresponding to the information used when purchasing the goods associated with the advertisement data, Graph.

For example, a binary code 1011 corresponding to an address for downloading a coupon used for purchasing a product associated with advertisement data, and a bar graph having a waveform area as a bar graph below the corresponding audio waveform means "1" And the waveform area is defined as a bar graph of the audio waveform, the advertisement data providing apparatus 100 divides the audio waveform at a predetermined interval from the start position of the audio waveform, The first waveform area is made into a bar graph with the lower area of the audio waveform, the second waveform area is made into a bar graph above the audio waveform, and the third waveform area is converted into a lower area of the audio waveform And the fourth waveform area is bar-graphed to a lower area of the audio waveform, Coupons used to purchase goods and associated data can be inserted into the audio data.

In this example, addresses for downloading a coupon used when purchasing a product associated with advertisement data can be converted into binary codes by binarizing the ASCII code of each character constituting the address. That is, if the address is www.abc.com , the ASCII code of each character can be converted into a binary code by binary coding. Alternatively, the binary code corresponding to the address for downloading the coupon used when purchasing the goods associated with the advertisement data may be predefined.

Accordingly, the advertisement data providing apparatus 100 determines whether the binary number of each binary code is 1 or 0, and converts the waveform area into a lower area or an upper area of the audio waveform so as to correspond to each of them, The information used when purchasing a product can be inserted into the audio data.

That is, since only the height of the bar graph indicating 0 and 1 can represent a binary code corresponding to information used when purchasing a product associated with advertisement data, the size of information used when purchasing a product associated with advertisement data is large, Even if the code is long, the information used when purchasing a product associated with the advertisement data can be inserted into the audio data.

In this manner, the advertisement data providing apparatus 100 can display the binary code corresponding to the information used when purchasing the goods associated with the advertisement data in a bar graph having different heights based on the audio waveform, The terminal device 200 held by the user can automatically recognize the audio data and display the information inserted in the audio data. Hereinafter, such a terminal device 200 will be described.

The terminal device 200 scans the audio data provided with the advertisement data in the advertisement data providing apparatus 100 to extract an audio waveform of the audio data, generates a binary code using the audio waveform, Information can be displayed.

To this end, the terminal device 200 scans audio data to extract an audio waveform of the audio data, and generates a binary code using bar graphs of different heights based on the audio waveform.

For example, if the bar graph located in the lower area based on the audio waveform is defined as " 1 ", and the bar graph located in the upper area based on the audio waveform is defined as " 0 & 200 extracts the audio waveform of the audio data by scanning the audio data, recognizes one bar graph located in the lower area based on the audio waveform as " 1 ", and recognizes 6 Quot; 0 " and generates a binary code " 1000000 ". Then, the terminal device 200 can display information corresponding to binary code " 1000000 ". At this time, the information may be information (e.g., discount coupon, link page) used when purchasing a product associated with the advertisement data.

In this manner, the user can purchase the product by automatically receiving information used when purchasing the product related to the advertisement data, rather than actively purchasing the product related to the advertisement data by viewing the advertisement data.

The terminal device 200 scans the audio data to extract an audio waveform of the audio data, generates a binary code using a binary number corresponding to a bar graph having different heights based on the audio waveform, It is possible to display data at a high speed.

2 is a block diagram illustrating an internal structure of an advertisement data providing apparatus according to an embodiment of the present invention.

2, the advertisement data providing apparatus 100 includes a frequency analyzer 110, a binary-value information DB 120, an information inserting unit 130, and a controller 140.

The frequency analyzer 110 may frequency-analyze the audio data to select an audio waveform corresponding to a specific frequency. In one embodiment, the frequency analyzer 110 may select an audio waveform corresponding to an audible frequency band that the user can hear as a result of frequency analysis of the audio data. Here, the audio frequency band is 20 Hz to 20,000 Hz.

The information inserting unit 130 determines a starting position at which information to be used when purchasing goods related to advertisement data among the audio waveforms is inserted.

The information insertion unit 130 generates a waveform area by dividing the audio waveform at a predetermined interval from the start position of the audio waveform according to the binary code corresponding to the information used when purchasing the product associated with the advertisement data, You can insert information by graphing based on waveform.

That is, the information inserter 130 determines whether the binary value is 1 or 0 by referring to the information DB 120 according to the binary value, and bar-graphs the waveform area into the lower area or the upper area of the corresponding audio waveform, So that the information can be inserted.

For example, when the binary code corresponding to the information " A " used when purchasing a product associated with the advertisement data is 100000, the information inserting unit 130 refers to the information DB 120 for each binary value, &Quot; 1 ", the waveform area generated by dividing the audio waveform at regular intervals is converted into a bar graph in the lower area based on the corresponding audio waveform, and the number of binary numbers " 0 " The waveform area generated by dividing the audio waveform at regular intervals so as to correspond to the value " 0 " is converted into a bar graph with the upper area based on the audio waveform.

In this way, the information inserting unit 130 generates a waveform area by dividing the audio waveform at predetermined intervals from the start position of the audio waveform corresponding to the specific frequency determined by the frequency analyzer 110, and outputs the product associated with the advertisement data The information can be inserted into the audio data by graphing the waveform area based on the audio waveform in accordance with the binary code corresponding to the information used in the purchase. Hereinafter, a process of graphing a waveform area based on a corresponding audio waveform according to a binary code corresponding to information used when the information inserter 130 purchases a product associated with advertisement data will be described in more detail.

The information inserting unit 130 generates a waveform area by dividing the audio waveform at predetermined intervals and generates a waveform area corresponding to the binary code corresponding to the information used when purchasing the goods associated with the advertisement data, To describe the graphing process, a short line segment may be extended to fit a long line segment of at least one line segment used to divide the waveform region, and two line segments may be followed by a bar graph.

In addition, the information inserting unit 130 generates a waveform area by dividing the audio waveform at predetermined intervals, and generates a waveform area corresponding to a binary code corresponding to information used when purchasing a product associated with the advertisement data, , It is possible to create a line in the horizontal direction at the point where the line segment used to divide the waveform area and the corresponding audio waveform meet and to make the corresponding waveform area a bar graph.

The control unit 140 may control other components of the advertisement data providing apparatus 100 to generate audio data into which the data is inserted.

3 is a block diagram illustrating an internal structure of a terminal device that recognizes information inserted in audio data generated by an advertisement data providing device according to an embodiment of the present invention.

3, the terminal 200 includes an audio data scanning unit 210, a display unit 220, a memory 230, and a control unit 240.

The audio data scanning unit 210 scans the audio data according to a user's operation and provides the audio data to the control unit 240.

The display unit 220 displays and outputs information processed in the terminal device 100. [ For example, it may output a process of scanning audio data through the audio data scanning unit 210 according to a user operation.

The display unit 220 may include at least one of a liquid crystal display, a thin film transistor liquid crystal display, an organic light emitting diode, a flexible display, and a 3D display One can be included.

Some of these displays may be transparent or light transmissive so that they can be seen through. This can be referred to as a transparent display. A typical example of the transparent display is a transparent LCD or the like. The rear structure of the display unit 220 may also be a light transmissive structure. With this structure, the user can view objects located behind the terminal body through the area occupied by the display unit 220 of the terminal body.

The display unit 220 may be connected to a display unit 220 and a touch sensor 230. The display unit 220 may include a touch sensor, It can also be used as an input device. The touch sensor may have the form of, for example, a touch film, a touch sheet, a touch pad, or the like.

The touch sensor may be configured to convert a change in a pressure applied to a specific portion of the display unit 220 or a capacitance generated in a specific portion of the display unit 220 to an electrical input signal. The touch sensor can be configured to detect not only the position and area to be touched but also the pressure at the time of touch.

If there is a touch input to the touch sensor, the corresponding signal (s) is sent to the touch controller. The touch controller processes the signal (s) and transmits the corresponding data to the control unit 240. Accordingly, the control unit 240 can know which area of the display unit 220 has been touched, etc., and if the part is dragged by a certain distance in a touched state, the purchase inducing page corresponding to the recommended advertisement audio data is displayed .

The memory 230 may store a program for the operation of the control unit 240 and temporarily store input / output data (e.g., a phone book, a message, a still image, a moving picture, etc.). The memory 230 may store data on vibration and sound of various patterns outputted when a touch is input on the touch screen.

In the memory 230, audio data scanned by the audio data scanning unit 210 is stored.

The memory 230 stores information for each binary code. Therefore, the control unit 240 can check the corresponding information after extracting the binary code with reference to the memory 230. [

The memory 230 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (e.g., SD or XD memory), a RAM At least one of a random access memory (RAM), a static random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read- Type storage medium. The user terminal 100 may operate in association with a web storage that performs a storage function of the memory 230 on the Internet.

The control unit 240 typically controls the overall operation of the terminal device 100.

When the audio data is scanned by the audio data scanning unit 210, the control unit 240 extracts the audio waveform of the audio data and generates a binary code using bar graphs of different heights based on the audio waveform.

More specifically, the control unit 240 refers to the bar graph information DB for each generated binary value to check if the bar graph is generated in the upper or lower area of the audio waveform of the corresponding area, and stores the corresponding binary value Can be used to generate a binary code. Then, the control unit 240 refers to the binary-code-specific information stored in the memory 230, and confirms and displays the information corresponding to the binary code.

For example, if the bar graph located in the lower area based on the audio waveform is defined as " 1 ", and the bar graph located in the upper area based on the audio waveform is defined as " 0 & 200 extracts the audio waveform of the audio data by scanning the audio data, recognizes one bar graph located in the lower area based on the audio waveform as " 1 ", and recognizes 6 Quot; 0 " and generates a binary code " 1000000 ". Then, the terminal device 200 can display the information corresponding to the binary code " 1000000 " (i.e., coupon, link data) by referring to the bar graph information DB for each binary value created beforehand.

4 is a flowchart illustrating an execution process of the advertisement data providing system according to the present invention.

Referring to FIG. 4, the advertisement data providing apparatus (FIGS. 1 and 100) frequency-analyzes audio data to select an audio waveform corresponding to a specific frequency (step S410). Here, the advertisement data providing apparatus 100 may select an audio waveform corresponding to an audible frequency band that the user can hear as a result of frequency analysis of the audio data.

The advertisement data providing apparatus 100 determines a start position where information to be used when purchasing a product associated with the advertisement data among the audio waveforms is inserted (step S420). At this time, the advertisement data providing apparatus 100 can determine the end point of insertion of the information in the audio waveform as the start position. Accordingly, the same information can be repeatedly inserted into the audio data.

The advertisement data providing apparatus 100 generates a waveform area by dividing an audio waveform at a predetermined interval from a start position of an audio waveform and generates a waveform area corresponding to a binary code corresponding to information used when purchasing a product associated with the advertisement data And graphs the waveform based on the audio waveform (step S430).

At this time, the advertisement data providing apparatus 100 generates a line in the horizontal direction at the point where the line segment used to divide the waveform area and the corresponding audio waveform meet when the waveform area is bar-graphed to the lower area of the audio waveform, The area can be bargained.

In addition, the advertisement data providing apparatus 100 may extend a short segment of the at least one line segment used to divide the waveform region into a bar graph of the audio waveform, And the corresponding waveform area can be converted into a bar graph.

The advertisement data providing apparatus 100 provides advertisement data that combines audio data into which information is embedded (step S440). The terminal device 200 scans the audio data to extract an audio waveform of the audio data (step S450). The terminal device 200 generates a binary code using the audio waveform (step S460). The terminal device 200 displays information corresponding to the binary code (step S470).

5 to 7 are diagrams for explaining a process of inserting information into audio data in the advertisement data providing apparatus according to the present invention.

Referring to FIGS. 5 to 7, the advertisement data providing apparatus (FIGS. 1 and 100) frequency-analyzes audio data and selects an audio waveform corresponding to a specific frequency, such as reference numeral 510. At this time, the audio waveform of reference numeral 510 may be an audio waveform corresponding to an audible frequency band that the user can hear. That is, the audio waveform of reference numeral 510 may be an audio waveform corresponding to the frequency band of 20 Hz to 20,000 Hz.

The advertisement data providing apparatus 100 determines a starting position at which information to be used when purchasing a product associated with advertisement data among the audio waveforms is inserted. For example, the advertisement data providing apparatus 100 may determine a start position at which information to be used when purchasing a commodity associated with advertisement data, such as reference numeral 520, is inserted.

The advertisement data providing apparatus 100 generates a waveform area by dividing the audio waveform at a predetermined interval from the start position 520 of the audio waveform and generates a waveform area by adding a binary value of a binary code corresponding to information used when purchasing a product associated with the advertisement data The waveform area is converted into a bar graph based on the audio waveform.

For example, if the binary code corresponding to the address where the moving picture is stored is 1001, the waveform area is indicated by "1" in the lower area of the audio waveform, and the waveform area is indicated by a bar graph The waveforms 531, 532, 533 and 534 are generated by dividing the audio waveform at a predetermined interval from the start position 520 of the audio waveform, and when the product related to the advertisement data 532, 533, and 534 according to the binary value of the binary code corresponding to the information used when purchasing the audio waveform.

More specifically, as shown in FIG. 6, the advertisement data providing apparatus 100 can bar-shape the waveform area 531 to the lower area of the audio waveform for the first binary value "1" of the binary code, The waveform area 532 can be converted into a bar graph with the upper area of the audio waveform for the second binary value "0" of the binary code and the waveform area 533 for the third binary value "0" The upper area of the waveform can be converted to a bar graph, and the waveform area 534 can be bar-graphed to the lower area of the audio waveform for the fourth binary value "1" of the binary code.

Referring to FIG. 7, the process of converting the waveform area into a bar graph will be described. The advertisement data providing apparatus 100 divides the waveform area 531 into a lower area of the audio waveform for the binary value " 1 " The waveform area 531 can be made into a bar graph by generating a line in the horizontal direction at the point where the line segment used to divide the audio waveform and the audio waveform meet such as reference numeral 540. [

When the waveform area 533 is bar-graphed to the upper area of the audio waveform for the binary value " 0 " of the binary code, the long line segment 560 of at least one line segment used for dividing the audio waveform And the two line segments 550 and 560 can be followed by the bar graph area 533. [0064]

8 is an exemplary diagram for explaining an execution process of the advertisement data providing system according to the present invention.

Referring to FIG. 8, the advertisement data providing apparatus 100 provides advertisement data that combines audio data in which information is embedded. That is, the advertisement data providing apparatus 100 can provide fast food advertisement data combining a link address for downloading a discount coupon used when purchasing fast food, or sound data in which a link address for ordering fast food is inserted have.

The user can not see the advertisement data provided by the advertisement data providing apparatus 100 but can listen to the audio data because he / she is viewing his / her work using a computer at home. At this time, the terminal device 200 may automatically scan the audio data to extract an audio waveform of the audio data, generate a binary code using the audio waveform, and display information corresponding to the binary code. For example, if the binary code is a link address for downloading a discount coupon used when purchasing fast food, a page of the corresponding address is displayed so that the user can download the discount coupon.

As described above, according to the present invention, since the advertisement data combining the audio data with the information is provided, the terminal device scans the audio data to display the information inserted in the audio data to induce the user to purchase the goods related to the advertisement data There is an advantage that it can be.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

100: Ad data providing device
110: Frequency analysis unit
120:
130: Information DB by binary value
140:
200: terminal device
210: audio data scanning unit
220:
230: Memory
240:

Claims (16)

A method for providing advertisement data,
The method comprising: providing the advertisement data providing apparatus with advertisement data in which audio data in which information is embedded is combined;
The terminal device scanning the audio data to extract an audio waveform of the audio data; And
The terminal device generating a binary code using an audio waveform and displaying information corresponding to the binary code,
Wherein the step of providing the advertisement data in which the advertisement data providing apparatus combines the audio data into which the information is inserted
The advertisement data providing apparatus frequency-analyzes audio data to select an audio waveform corresponding to a specific frequency;
Determining a start position at which the advertisement data providing device inserts information used when the advertisement data related to the advertisement data is purchased from the audio waveform; And
Wherein the advertisement data providing device generates a waveform area by dividing an audio waveform at a predetermined interval from a start position of the audio waveform, and the advertisement data providing device generates a waveform area by dividing the audio waveform into a binary number code corresponding to information used when purchasing a product associated with the advertisement data , Bar graphing the waveform area to a lower area of the audio waveform or bar graphing the upper area of the audio waveform
/ RTI >
delete delete The method according to claim 1,
The step of bar-graphing the waveform area into a lower area of the audio waveform or bar-graphing the upper area of the audio waveform
The advertisement data providing apparatus determines whether the binary value of each binary code corresponding to information used when purchasing a product associated with the advertisement data is 1 or 0, And making the bar graph into the upper region
/ RTI >
The method according to claim 1,
The step of bar-graphing the waveform area into a lower area of the audio waveform or bar-graphing the upper area of the audio waveform
When the advertisement data providing apparatus bar-graphs the waveform area into a lower area of the audio waveform, a line is generated in a horizontal direction at a point where a line segment used to divide the waveform area meets the corresponding audio waveform, Characterized in that it comprises bar graphing
/ RTI >
The method according to claim 1,
Further comprising the step of preliminarily defining a binary number code corresponding to information used when the advertisement data providing apparatus purchases a commodity associated with the advertisement data
/ RTI >
The method according to claim 1,
Generating a binary value for each character by using an ASCII code of each of a plurality of characters constituting information used when the advertisement data providing apparatus purchases a product associated with the advertisement data; And
Further comprising the step of the advertisement data providing apparatus generating the binary code using a binary value for each character
/ RTI >
The method according to claim 1,
Wherein the terminal device generates a binary code using an audio waveform and the information corresponding to the binary code is displayed
And extracting and displaying information corresponding to the binary code with reference to the binary code-specific information DB.
/ RTI >
The audio data is frequency-analyzed to select an audio waveform corresponding to a specific frequency, and information used when purchasing a product related to the advertisement data among the audio waveforms is inserted And generating a waveform area by dividing an audio waveform at a predetermined interval from a start position of the audio waveform to generate a waveform area and generating a waveform area based on a binary code corresponding to information used when purchasing a product associated with the advertisement data, To an area below the audio waveform or to a bar graph on the upper area of the audio waveform; And
A terminal device for scanning the audio data to extract an audio waveform of the audio data, generating a binary code using the extracted audio waveform, and displaying information corresponding to the binary code
Advertisement data providing system.
delete delete 10. The method of claim 9,
The advertisement data providing apparatus
Determining whether a binary value of each binary code corresponding to information used when purchasing a product related to the advertisement data is 1 or 0, and bar-graphizing the waveform area into a lower area or an upper area of the audio waveform so as to correspond to each Characterized in that
Advertisement data providing system.
10. The method of claim 9,
The advertisement data providing apparatus
A line is generated in a horizontal direction at a point where a line segment used to divide the waveform area and a corresponding audio waveform meet when the waveform area is made into a bar graph area below the audio waveform to convert the waveform area into a bar graph Featured
Advertisement data providing system.
10. The method of claim 9,
The advertisement data providing apparatus
Wherein a binary code corresponding to information used when purchasing a product associated with the advertisement data is defined in advance
Advertisement data providing system.
10. The method of claim 9,
The advertisement data providing apparatus
Generating a binary value for each character by using an ASCII code of each of a plurality of characters constituting information used when purchasing a product associated with the advertisement data, and generating a binary value for each character using the binary number code ≪ / RTI >
Advertisement data providing system.
10. The method of claim 9,
The terminal device
And extracts and displays information corresponding to the binary code with reference to the binary code-specific information DB.
Advertisement data providing system.
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