KR101578088B1 - Method of providing service based on indoor positioning and, the system thereof - Google Patents

Abstract

The present invention provides an indoor positioning-based service providing method performed by a service providing server that grasps the location of a portable terminal through wireless communication with a service providing server, a portable terminal and one or more transmitting devices, and provides a service to the identified location, The position of the mobile terminal is determined through the total of the electric field intensity between the terminal and the dispatch device multiplied by the weight according to the viewpoint, and the service is determined based on the detected position and the customer information previously stored in the service providing server, To be transmitted.

Description

Field of the Invention [0001] The present invention relates to a service providing method based on indoor positioning,

The present invention relates to a method and system for providing a service based on an indoor positioning, and more particularly, to a method and system for providing a service based on an indoor positioning by connecting a portable terminal, To a service providing method and system for transmitting a service to a mobile terminal.

Many stores recently offer mobile vouchers and discount coupon services to improve sales when users visit stores.

Among them, mobile gift certificates that can be used at various merchants such as department stores, online shopping malls, food service companies, gas stations, and various event venues are rapidly being activated. These mobile vouchers are provided to customers in various venues, department stores, stores, etc. to satisfy customers' convenience and purchase desires.

However, in the conventional mobile gift voucher providing method, for example, when an event is proceeding at a special place, only the customers of the place can be selected and the mobile voucher can not be automatically provided.

Therefore, in the side of the subject, the employee has to manually input the mobile phone number of the customer and manually provide the mobile voucher to the mobile phone of the customer, which is inconvenient and causes economic loss.

When a mobile coupon service is transmitted in a building, a communication server provides a coupon service to a customer in a simple one-way manner, such as a mobile terminal, and can not provide a service considering the current position and mobile movement line of the customer .

In addition, even if a customer moves around a specific corner continuously in a shop and acts as if it picks a specific product, there is a problem in that it can not provide any suitable service for this situation.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a method and system for locating a portable terminal held by a user based on indoor positioning, And a method and a system for providing a service for promoting customer's desire to purchase and enhancing convenience.

According to an aspect of the present invention, an indoor positioning-based service providing system includes a service providing server, a mobile terminal, and at least one area information transmitting apparatus for wirelessly communicating with the mobile terminal, A service providing system comprising: at least one area information transmitting apparatus (hereinafter referred to as a 'sending apparatus') for transmitting a radio signal; And a total sum of electric field intensities of a plurality of points of view before the current point of time between the mobile terminal and the dispatcher and a weight added differently according to each point of view to determine a nearest dispatch apparatus, And a service deciding unit for deciding a service based on at least one of a location of the mobile terminal and a customer information previously stored in the service providing server, wherein the service deciding unit decides a service to transmit the service determined by the mobile terminal Server.

According to another aspect of the present invention, there is provided a method of providing an indoor positioning-based service, including: locating a location of the portable terminal through wireless communication with a service providing server, a portable terminal, and one or more area information transmitting devices; A method for providing a service, the method comprising: searching at least one area information transmitting apparatus (hereinafter, referred to as 'transmitting apparatus') for transmitting a radio signal; Selecting only one or more sending apparatuses previously registered in the portable terminal among the one or more sending apparatuses searched for; Receiving a radio signal from the selected one or more transmitting devices; Obtaining an RSSI and a MAC address of the radio signal from the radio signal; Transmitting the acquired field strength, a MAC address, and an identifier of the portable terminal to the service providing server; And the service providing server obtains the location information of the portable terminal from the received electric field strength and the MAC address, and multiplies the electric field strength of each point in time before the current point by a weight given differently for each point in time, Receiving the service determined by the service providing server from the service providing server based on the location information obtained from the nearest dispatching apparatus and the customer information already stored in the service providing server.

According to another aspect of the present invention, there is provided a method of providing an indoor positioning-based service, comprising: locating a location of the portable terminal through wireless communication with a service providing server, a portable terminal and one or more transmitting devices, The method comprising: predicting the copper line on the basis of the detected position and pre-stored customer behavior pattern; And determining a service corresponding to the later location a predetermined time before the next scheduled location arrival time when the portable terminal moves from the current location to a later location that is different from the current location based on the predicted copper line.

According to the present invention, the location server grasps the position of the mobile terminal with a value obtained by multiplying the electric field strength between the portable terminal held by the customer and the dispatching apparatus by the weight based on the viewpoint, The discount coupon service can be provided before a predetermined time for the customer to arrive at a specific corner, and the service can be provided in accordance with the customer's needs.

Further, when the customer stays at a specific corner for a predetermined time or longer, the customer can be recognized as a comparing customer and can provide a coupon service related to the specific product.

Then, when the customer repeatedly comes in a specific corner, the customer can recognize the specific item as a customer who is searching, and provide the coupon service related to the specific article.

In addition, by analyzing the purchasing history of the payment terminal (POS) and the customer information data in conjunction with an external server such as a storage unit or a credit card company server of the company itself, the customer's product purchase cycle, product purchase orientation, And provide a service corresponding thereto.

Based on the results of analyzing and analyzing big data and demographic information, we identify the preferred products according to the customer's age, customer's residence, and customer's occupation, and provide services for promoting sales of corresponding products to provide.

Also, regarding the location guidance, it is possible to provide indoor location information and guidance service in a wide structure such as a large commercial facility, a museum, a museum, an airport, a hospital, a university,

Next, regarding the advertisement, shopping, and coupon providing, the shop owner can provide the targeted advertisement optimized for the customer according to the precise location, time, interest, and preference of the customer. In addition, Providing the customer with a map showing the shop where the store is located, the customer can view and find the map, and the store associate can provide the service to transmit the optimized coupon to the customer's mobile terminal based on the current location and route of the customer have.

Finally, with regard to location verification, you can identify and share each other's location in a wide range of indoor facilities such as friends, family and large shopping malls when you are out.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram illustrating an indoor positioning-based service providing system according to an embodiment of the present invention; FIG.
BACKGROUND OF THE INVENTION Field of the Invention [0001]
FIG. 3 illustrates the determination of a location of a terminal device through a history index based on electric field strength according to an embodiment of the present invention. FIG.
Figure 4 illustrates predicting a user's next path and heading based on a history index, in accordance with an embodiment of the present invention.
5 is a flowchart illustrating an indoor positioning based service providing method according to an embodiment of the present invention;
FIG. 6 is a diagram illustrating a service provision according to a customer's copper line prediction in a plurality of stores according to an embodiment of the present invention; FIG.
FIG. 7 is a diagram illustrating a service provision according to a customer's copper line prediction in one store according to an embodiment of the present invention; FIG.
FIG. 8 is a diagram illustrating service provision when a customer stays around a specific corner for a predetermined time or more according to an embodiment of the present invention; FIG.
FIG. 9 illustrates service provision when a customer repeatedly comes to a specific corner according to an embodiment of the present invention; FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. And is intended to provide a person with a complete disclosure of the scope of the invention, and the invention is defined by the claims. It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. As used herein, the terms " comprises, " and / or "comprising" refer to the presence or absence of one or more other components, steps, operations, and / Or additions.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 and 2 are block diagrams illustrating an indoor positioning-based service providing system according to an embodiment of the present invention.

1 and 2, the indoor positioning-based service providing system includes a region information transmitting apparatus 100, a mobile terminal 200, and a service providing server 300. [

The area information transmitting apparatus 100 (hereinafter referred to as a 'sending apparatus') transmits a radio signal. The transmitted radio signal includes the SSID and the MAC address.

The plurality of delivery apparatuses 100 can change the transmission signal power output of the delivery apparatus. Therefore, the arrival range of the transmission signal (for example, Bluetooth coverage) can be changed. In addition, the transmission apparatus 100 can change the transmission period of the transmission signal. Here, the transmitting apparatus 100 includes an access point (AP), a Bluetooth AP, and a Wi-Fi AP.

The portable terminal 200 includes a GPS receiver 210, a sensor unit 220, a controller 230, and a storage unit 240.

The GPS receiving unit 210 receives the GPS signal from the satellite.

The sensor unit 220 senses the radio signal of the delivery device 100.

The control unit 230 controls the GPS receiving unit 210, the sensor unit 220, and the storage unit 240.

The control unit 230 determines that the user enters the room when the GPS signal received through the GPS receiving unit 210 decreases below a preset threshold value. This is because the GPS signal is caught only from the outside and is not caught in the building or is caught weakly.

When it is determined that the portable terminal 200 has entered the room, the search of the transmitting apparatus 100 is started.

In another embodiment, the mobile terminal 200 always searches for the transmitting apparatus 100 at intervals of the first period (e.g., 5 minutes), and determines that the at least one transmitting apparatus 100 has entered the room To perform a dispatch device search at intervals of a second period (e.g., 5 seconds).

In this case, it is not necessary to receive the GPS signal for determining whether the vehicle enters the room.

The storage unit 240 stores the MAC address of the pre-registered transmission apparatus 100.

When the mobile terminal 200 enters the room and performs Bluetooth communication with a plurality of the transmission apparatuses 100, the Bluetooth terminal 100 performs only a Bluetooth device inquiry. In order to establish a Bluetooth connection with the mobile terminal 200 and the transmitting apparatus 100, a device search-pairing-connection process must be performed. In the present invention, only device search is performed.

In the present invention, since the pairing-connection process is not performed, the service providing server 300 can confirm the position of the portable terminal at a shorter period, thereby improving the position accuracy even when the portable terminal is moved.

The service providing server 300 includes a communication unit 310, a location determination unit 320, a service determination unit 340, and a storage unit 340.

The communication unit 310 transmits and receives data to and from the portable terminal 200.

The position determination unit 320 determines the position of the portable terminal 200 by a value obtained by multiplying the electric field intensity between the portable terminal 200 and the dispensing apparatus 100 by a weight according to each view point. More specifically, it is as follows.

FIG. 3 is a diagram illustrating the determination of a position through a history index based on an electric field strength between a terminal device and a dispensing device, according to an embodiment of the present invention.

As shown in Fig. 3, dispensing devices are provided at positions A, B, C, and D, respectively. The history index provides accurate position information through Equation 1 based on the electric field intensity at a point where the user terminal is located at the current point and the electric field intensity at the previous point. The history index is a concept different from the triangulation method and the fingerprint method and is to grasp the exact position of the terminal device based on the electric field intensity and the viewpoint between the terminal device and the dispatch device.

Specifically, the history index is a value obtained by multiplying the electric field intensity at the time t-2, the time t-1, and the time t by the weight Wt, and then adding the sum.

Here, Wt is a weight for time. For example, Wt = 0.1 at t-2, Wt = 0.2 at t-1, and Wt = 0.7 at t. The difference between the weights in the time zones indicates that the electric field strength of the current time has the greatest influence on the user's current position, the electric field intensity of the previous time has a relatively small influence, Because.

The electric field strength range is 0 to 100. Here, 100 corresponds to the case where the electric field strength has the best value. The range of 0 to 100 in the present specification is not an actual field strength value but a value obtained through a normalization process to help understand the invention. Therefore, there may be a slight difference from the actual field strength used for locating the mobile terminal in the location server.

Table 1 is a table showing a case where the user moves by time zone. The user was at position A at time t-2 and at position B at time t-1. And, at time t, it is between C and D position, closer to C side.

At this time, based on the electric field strength, the dispatch apparatus closest to the user is determined. At the t-2 point, the electric field strength is the largest at the A position, and at the t-1 point, the electric field intensity is the largest at the B position. However, even though the user is actually close to the C delivery apparatus at time t, since the measured electric field intensity is the largest at D, if the electric field intensity is used as a reference, it is accurately judged at which point the user is approaching as in the above embodiment There is a limit.

RSSI A B C D Judgment position t-4 20 0 0 0 - t-3 30 10 0 0 - t-2 80 20 10 0 A t-1 10 90 20 0 B t 0 10 60 65 D

In order to solve such a problem, the present invention introduces the concept of a history index.

History
Index A B C D Judgment position t-4 - - - - - t-3 - - - - - t-2 64 16 7 0 A t-1 26 68 16 0 B t 10 27 47 45.5 C

At time t-2, the history index value of the A dispatch apparatus becomes 0.1 * 20 + 0.2 * 30 + 0.7 * 80 = 64. the history index value of the A dispatcher at t-1 becomes 0.1 * 30 + 0.2 * 80 + 0.7 * 10 = 26. the history index value of the transmission apparatus from t to A is 0.1 * 80 + 0.2 * 10 + 0.7 * 0 = 10.

Likewise, the history index values are obtained at the time points t-2, t-1, and t in the B, C, and D dispatching apparatus as shown in Table 2.

Between the C and D delivery devices, the history index value C becomes 47 and D becomes 45.5. Therefore, the judgment position at the time t is the C region having the largest value 47. [ If the user is between the output devices C and D, it is closer to the C area and therefore matches the result.

Therefore, by using the history index, it is possible to accurately determine that the user is actually close to which delivery apparatus, compared with a case where only the electric field intensity is compared.

4 is a diagram illustrating predicting a user's next path and a traveling direction based on a history index according to an embodiment of the present invention.

Case 1 is for predicting the position before correction using the history index to the next progress position of the user when the history index difference between two points is less than a preset threshold value (for example, 5).

As shown in FIG. 4, when the user proceeds from A to B to C (time t-2, t-1, t), where is the next traveling direction at time t + 1? If the history index value is C (47) and D (45.5), the history index value between C and D is 2.5 and below the threshold value 5, Direction.

Case 2 is to predict the point where the error occurs, when the error between the electric field strength between the two points and the history index occurs. The user is actually close to C, according to the field strength, the user comes close to D, and according to the history index, the user comes close to C.

Therefore, in this case, the movement path of the user becomes the D position immediately after A -> B -> C, and the direction is the direction toward C -> D. Case 2 shows a case where the result of the history index and the result of the field strength are different from case 1, the point by the history index is held at the current position t, the point by the field strength is held by the next path (t + 1) The time for judging can be reduced.

The position determination unit 320 predicts the movement line of the mobile terminal 200 based on the field strength of the received radio signal and the MAC address.

When the mobile terminal moves from the first position, which is the current position, to the second position, which is different from the current position, based on the predicted motion movement line, the service determination unit 330 determines the second position, And determines the corresponding service. A detailed description thereof will be given later with reference to Figs. 6 and 7.

The position determination unit 320 determines whether the time period during which the electric field strength intensity of the radio signal is equal to or greater than the predetermined threshold value is greater than or equal to a predetermined time Check.

The service determination unit 330 determines a service based on at least one of the position of the mobile terminal 200 and the customer information previously stored in the service providing server 300 and transmits the determined service to the mobile terminal 200.

The service determining unit 330 determines a service corresponding to a predetermined time or more when the electric field intensity is greater than or equal to a predetermined threshold value. A detailed description thereof will be described later with reference to FIG.

The position determination unit 320 counts the increase and decrease in the change in the magnitude of the electric field strength of the radio signal between the portable terminal 200 and one of the at least one transmitting apparatuses 100.

The service determining unit 330 determines a service corresponding to the increment or decrement of the change in the electric field intensity magnitude when the counted change is equal to or greater than a preset threshold within a predetermined time. A detailed description thereof will be described later with reference to FIG.

The service determination unit 330 determines a service based on at least one of product purchase cycle information of the customer, product purchase tendency information of the customer, and customer's preferred product information already stored in the storage unit 340.

Here, in the storage unit 340 of the service decision server 330, information on the product purchase cycle of the customer, information on the purchase intention of the customer, and information on the preferred product of the customer are stored in advance. Each time the customer purchases an item, the storage unit 340 stores the information. The service determining unit 330 updates the product purchase cycle information of the customer, the product purchase tendency information of the customer, and the customer's preferred product information at predetermined intervals do.

The service determination unit 330 determines the service based on at least one of the product purchase cycle information, product purchase propensity information, and preferred product information of the user received from the external server in association with the external server through the communication unit 310.

Here, the external server includes a credit card company server. The credit card company server stores information on the customer's purchase cycle, purchase intention, and preferred products based on the credit card usage details of the customer. In addition, the credit card company server stores the age information of the customer, the residential area information, and the job information of the customer.

For example, a customer A uses a Samsung card and visits clothing stores three to four times a month to buy clothes. The clothes that the customer mainly purchases are casual clothes, and the preferred brand brands are UNIQLO and Giordano.

Therefore, in cooperation with the Samsung Card company server, the service deciding section 330 prefers the purchase period information and the casual shopping for purchasing the user's apparel three to four times a month received from the Samsung card company server, Based on at least one of the following, the customer A can provide a discount coupon service to the A customer when he / she visits the UNIQLO store again.

Here, the discount coupon service is only a part of the embodiment of the present invention. In addition, the service decision unit 330 may include a related product coupon service, a 1 + 1 service for providing the same product as a gift for a single product, We can offer various services to present gifts to customers.

The service determination unit 330 determines the service based on at least one of the age information, the residence area information, and the job information of the user received from the external server in cooperation with the external server through the communication unit 310. [

For example, when the customer A moves or visits the clothing store and the age of the customer A is 30 to 40, the residential area is in Seocho-gu, Seoul, and the occupation information is office work, Based on the A age information from Samsung Card server, the resident area in Seocho-gu, Seoul, and the occupation information of the office worker, we decide the apparel product suitable for the customer A in relation to the apparel, and the discount coupon service Can be provided.

The storage unit 340 stores customer information, a MAC address of the delivery apparatus 100 installed in a plurality of stores, and a location where the delivery apparatus is installed. Accordingly, the position determination unit 310 can determine the position of the mobile terminal 200 by knowing only the MAC address and the strength of the electric field intensity of the transmission apparatus 100. [

The storage unit 340 is constituted by a nonvolatile memory and retains the storage contents even when the power is turned off.

5 is a flowchart illustrating an indoor positioning-based service providing method according to an embodiment of the present invention.

As shown in FIG. 5, first, at least one area information transmitting apparatus (hereinafter, referred to as 'sending apparatus') transmits a radio signal (S110).

Then, the mobile terminal 200 searches for one or more sending apparatuses (S115).

Next, the mobile terminal 200 selects only one or more sending apparatuses previously registered in the one or more sending apparatuses searched for (S120).

For example, if there are 100 delivery apparatuses, the portable terminal 200 selects only 20 delivery apparatuses previously registered in the storage unit 240 of the portable terminal 200.

That is, the mobile terminal 200 performs a filtering operation with a transmission apparatus name stored / managed in the storage unit 240 in advance, and compares the electric field strength magnitudes with respect to the selected transmission apparatuses. Therefore, even if several tens to several hundreds of people pass through one point, the electric field strength magnitude is compared with a limited quantity of dispatching apparatuses around the portable terminal 200, so that it does not hinder the indoor positioning system.

Subsequently, the mobile terminal 200 receives a radio signal from the selected one or more transmitting apparatuses 100 (S125).

Subsequently, the mobile terminal 200 acquires the field strength of the radio signal and the MAC address from the radio signal (S130).

The portable terminal 200 acquires an identifier from its storage unit 240 (S135). Here, the identifier includes the MAC address of the mobile terminal 200 and the mobile phone number.

The MAC address, and the identifier of the portable terminal to the service providing server 300 (S140).

The service providing server 300 grasps the position of the portable terminal 200 through the sum of the electric field intensity between the portable terminal 200 and the dispensing apparatus 100 multiplied by the weight according to the viewpoint (S145).

The service is determined on the basis of the location determined by the service providing server 300 and the customer information already stored in the service providing server (S150).

Specifically, the service providing server 300 predicts a copper wire based on the detected position and the pre-stored customer behavior pattern.

Then, the service providing server 300 determines a service corresponding to the later position a predetermined time before the later position arrival scheduled time, when the portable terminal 200 moves from the current position to the later position, which is different from the current position, do. A detailed description thereof will be given later with reference to Figs. 6 and 7.

The service providing server 300 maintains a period of time during which the electric field strength intensity of the radio signal is equal to or greater than a preset threshold value for at least a predetermined time between the portable terminal 200 and one of the at least one transmitting apparatuses 100 .

Then, the service providing server 300 determines a service corresponding thereto if the time for which the electric field strength magnitude is maintained to be equal to or greater than the predetermined threshold value is equal to or longer than a predetermined time. A detailed description thereof will be described later with reference to FIG.

The service providing server 300 graphically expresses changes in the magnitude of the electric field strength of the radio signal between the portable terminal 200 and one of the at least one transmitting apparatuses 100.

Then, the service providing server 300 determines a corresponding service if the number of occurrences of the maximum value is greater than or equal to a preset threshold value within a predetermined time set in the expressed graph. A detailed description thereof will be described later with reference to FIG.

The service providing server 300 transmits the determined service to the mobile terminal 200 (S155).

The portable terminal 200 receives the determined service from the service providing server 300. [

6 is a diagram illustrating a service provision according to a customer's copper line prediction in a plurality of stores according to an embodiment of the present invention.

As shown in FIG. 6, a customer can walk inside a department store having a plurality of stores with a portable terminal. At each store, a delivery apparatus is provided, and a plurality of delivery apparatuses 100 transmit radio signals.

The position determination unit 320 determines the position of the mobile terminal 200 by a value obtained by multiplying the electric field strength between the mobile terminal 200 and the transmission apparatus 100 by a weight according to the time point, ) Is predicted.

In addition, the position determination unit 320 can predict the movement line of the mobile terminal 200 based on the electric field strength of the received radio signal and the MAC address.

When the mobile terminal 200 moves from the first position, which is the current position, to the second position, which is different from the current position, based on the predicted movement movement line, the service determination unit 330 determines 2 < / RTI >

For example, since the clothes dispenser 100-1 is closest to the customer's portable terminal 200 at first, the electric field intensity magnitude of the clothes dispenser 100-1 is the largest. Then, when the customer continues to walk, he goes to the shoe store. Therefore, the electric field strength intensity of the shoe-dispensing apparatus 100-2 is larger than that of the garment dispensing apparatus or the electric field strength increasing width is the largest.

Accordingly, the position determination unit 320 predicts the shoe store to the next destination according to the movement line of the mobile terminal 200, based on the electric field intensity of the received radio signal.

When the portable terminal 200 moves from the clothing store to the shoe shop based on the predicted movement movement, the service determining unit 330 determines whether the shoe shop is scheduled to arrive at the shoe store at a predetermined time (for example, 3 seconds) We decide 20% shoe discount coupon providing service which is corresponding service.

Therefore, customers can get a 20% shoe discount coupon 3 seconds before the shoe store arrives, and they are likely to purchase at the shoe store, which can help boost sales.

In addition, according to another embodiment of the present invention, the customer's movement line can be predicted based on the customer behavior pattern previously stored in the storage unit 340.

According to customer behavior patterns, customers visit clothing shops -> shoe stores -> watch shops. If the number of times the customer visits the clothes shop-shoe store-watch shop is more than a predetermined threshold (for example, five times or more), a customer behavior pattern is formed, and the storage unit 340 stores the customer behavior pattern .

Accordingly, when a customer behavior pattern such as a clothes shop, a shoe shop, and a watch shop is formed, a wireless signal is received from a hat shop and a watch shop when a customer carrying the portable terminal 200 moves further in the shoe store.

Even in such a situation, the position determination unit 320 predicts the clock store to the next destination according to the movement line of the portable terminal 200 based on the electric field strength of the received radio signal and the customer behavior pattern.

When the mobile terminal 200 moves further from the current shoe store on the basis of the predicted movement movement line, the service determining unit 330 determines whether the mobile terminal 200 moves to a shoe store 20% watch discount coupon service.

Therefore, customers can receive 20% discount coupons before 3 o'clock arrival at the watch shop, and they are more likely to purchase watches at the watch shop, which can help boost sales.

7 is a diagram illustrating a service provision according to a customer's copper line prediction in one shop according to an embodiment of the present invention.

As shown in FIG. 7, a customer can carry a portable terminal and walk a place having a plurality of corners in one store. At each corner, a delivery device is provided, and a plurality of delivery devices 100 transmit a radio signal.

For example, since the sweater corner dispensing apparatus is closest to the customer's portable terminal 200 at first, the field strength intensity of the sweater corner dispensing apparatus is the largest. Then, the customer keeps walking and goes to the jacket corner direction. Therefore, when the wearer moves in the direction of the jacket corner, the electric field strength magnitude of the jacket corner dispensing apparatus becomes larger or increases next to the sweater corner. Or the field strength increase width is the largest.

Therefore, the position determination unit 320 predicts the jacket corner to the next destination according to the movement line of the portable terminal 200 based on the electric field intensity of the received radio signal.

When the portable terminal 200 moves from the current position of the sweater corner to the jacket corner based on the predicted movement movement, the service determination unit 330 determines the arrival time of the jacket corner at a predetermined time (e.g., 3 seconds) 20% jacket discount coupon providing service corresponding to the discount rate.

Therefore, customers can get a 20% jacket discount coupon 3 seconds prior to their arrival at the jacket corner, and they are more likely to buy a jacket, which can help boost sales.

Also, according to another embodiment of the present invention, it is possible to predict movement motions of customers based on the customer behavior pattern previously stored in the storage unit 340. [ You might consider buying a sweater -> jacket -> jeans for a customer behavior pattern. Since it is similar to the case of FIG. 6 in predicting the movement line of the customer on the basis of the customer behavior pattern, a detailed description will be omitted.

8 is a diagram illustrating service provision when a customer stays around a specific corner for a predetermined time or more according to an embodiment of the present invention.

As shown in FIG. 8, when a customer stays at a certain corner for more than a predetermined time in a store, the service determining unit 330 recognizes the product as a customer who is comparing the product, and can provide a coupon related to the product.

The position determination unit 320 determines whether the time period in which the magnitude of the electric field intensity of the radio signal is equal to or greater than a predetermined threshold value is greater than or equal to a predetermined time period between the portable terminal 200 and one of the at least one transmitting apparatuses.

The service determining unit 330 determines a service corresponding to a time when the electric field intensity magnitude is equal to or greater than a preset threshold value for a predetermined time or more.

For example, since the jeans corner emitting apparatus 100-1 is closest to the portable terminal 200 of the customer at first, the electric field intensity magnitude of the jeans emitting apparatus 100-1 is the largest. Next, when the customer does not go to the other corner and remains in the jeans corner, the electric field strength of the jeans dispatch apparatus 100-1 continues to move in a predetermined range.

Accordingly, when the electric field strength of the received radio signal is used as a reference, the position determination unit 320 determines whether the time when the electric field intensity of the radio signal is greater than or equal to a predetermined threshold value (for example, 70) Check that the customer is still staying in the jeans corner.

The service determining unit 330 determines a 20% jeans discount coupon providing service corresponding to the jeans corner if the time when the electric field strength size is 70 or more is 30 seconds or more.

Therefore, customers receive 20% jeans discount coupons at the jeans corner, and they are more likely to buy jeans, which can help boost sales.

9 is a diagram illustrating service provision when a customer repeatedly comes to a specific corner according to an embodiment of the present invention.

As shown in FIG. 9, when the customer repeatedly arrives at a specific corner (for example, five minutes, three times or more), it is recognized as a customer who is searching for a specific item and can provide a coupon related thereto.

The position determination unit 320 counts the increase and decrease in the change in the magnitude of the electric field strength of the radio signal between the portable terminal 200 and one of the at least one transmitting apparatuses 100.

The service determining unit 330 determines a service corresponding to the increment or decrement of the change in the electric field intensity magnitude when the counted change is equal to or greater than a preset threshold within a predetermined time.

For example, since the shirt corner dispensing apparatus is closest to the customer's portable terminal 200 at first, the electric field strength intensity of the shirt corner dispensing apparatus is the largest (for example, 90). 1) When the customer returns to the shirt corner when he / she goes to the sweater corner, the electric field intensity change decreases to 90 -> 40 -> 90 and then increases. 2) When the customer goes to the cotton pants corner and returns to the shirt corner , The change in field strength magnitude decreases to 90 -> 20 -> 90 and then increases.

3) When the customer returns to the shirt corner after going to the jeans corner, the change in the electric field intensity decreases to 90 -> 40 -> 90 and then increases. Thus, the shirt corner dispensing apparatus repeats the change of the electric field strength magnitude.

Therefore, the position determination unit 320 counts the increase and decrease times of changes in the magnitude of the radio signal electric field strength between the portable terminal 200 and the shirt corner transmitting apparatus.

If the increment and the decrease of the counted field strength magnitude change are equal to or greater than the predetermined number (for example, three times) within five minutes, the service determining unit 330 determines that the customer intends to purchase a shirt, 20% shirt discount coupon offer service.

Therefore, customers receive a 20% shirt discount coupon at the shirt corner, and the possibility of purchasing a shirt increases, which can help increase sales.

- Find friends in the mall -

According to another embodiment of the present invention, the position of each other can be confirmed or shared in a wide indoor facility such as a friend, a family, and a large shopping mall when the user goes out.

For example, the user executes the application and presses the friend search execution button displayed on the portable terminal 200. [ Here, the friend's portable terminal is provided with the same app program as the user, receives the nearby dispatcher MAC address, transmits the identifier MAC address and the identifier of the child to the service providing server 300 to the service providing server 300, And receives the determined service from the providing server.

The storage unit 340 of the service providing server 300 stores the MAC address of the user's friend's portable terminal 200 peripheral device, the place where the delivery device 100 is installed, and the indoor map of the shopping mall.

Accordingly, the service providing server 300 grasps the location of the user's friend on the basis of the MAC address of the sending device of the friend around the portable terminal 200, overlays the detected friend's location on the indoor map of the shopping mall, .

The service providing server 300 transmits the image file indicating the location of the friend to the portable terminal 200 of the user. The user can know the location of the friend through the display unit of the portable terminal 200 of the user. Therefore, even if a friend suddenly appears in a large indoor space such as a shopping mall, the user can easily know the location of the friend.

- Examples in public places such as subway station, airport terminal, etc. -

According to another embodiment of the present invention, the indoor space information can be constructed in the subway station to guide the indoor movement route.

In the case of predicting the moving route of a customer, the route can be guided to a traffic weak person such as a disabled person or an elderly person. In particular, when a blind person suddenly appears on a straight path when using a subway, if a voice broadcast is broadcast from the portable terminal 200 before the staircase appears (for example, three seconds before) and the blind person broadcasts the announcement, I can prepare.

- Examples in case of fire in building or subway -

According to another embodiment of the present invention, when a fire occurs in a building or a subway, the localization unit 320 grasps the current position of the user through the MAC address of the received transmission device. The service determination unit 330 may display the current position of the user to the user and transmit the indoor map corresponding to the exit and exit map. Here, the indoor map is composed of an image file in which the current position of the user, the exit, and the map showing the route to the exit are overlaid.

Alternatively, the service determination unit 330 may transmit at least one of the escape route and the announcement broadcast optimized for the user to the user in real time to the mobile terminal 200 of the user. Accordingly, the user can view the escape route through the portable terminal 200, listen to the announcement broadcast, and safely escape from the dangerous situation.

According to the present invention, the location server grasps the position of the mobile terminal with a value obtained by multiplying the electric field strength between the portable terminal held by the customer and the dispatching apparatus by the weight based on the viewpoint, The discount coupon service can be provided a predetermined time before the customer arrives at a specific corner, and the service can be provided in accordance with the customer's needs.

Further, when the customer stays at a specific corner for a predetermined time or longer, the customer can be recognized as a comparing customer and can provide a coupon service related to the specific product.

Then, when the customer repeatedly comes in a specific corner, the customer can recognize the specific item as a customer who is searching, and provide the coupon service related to the specific article.

In addition, by analyzing the purchasing history of the payment terminal (POS) and the customer information data in conjunction with an external server such as a storage unit or a credit card company server of the company itself, the customer's product purchase cycle, product purchase orientation, And provide a service corresponding thereto.

Based on the results of analyzing and analyzing big data and demographic information, we identify the preferred products according to the customer's age, customer's residence, and customer's occupation, and provide services for promoting sales of corresponding products to provide.

Also, regarding the location guidance, it is possible to provide indoor location information and guidance service in a wide structure such as a large commercial facility, a museum, a museum, an airport, a hospital, a university,

Next, regarding the advertisement, shopping, and coupon providing, the shop owner can provide the targeted advertisement optimized for the customer according to the precise location, time, interest, and preference of the customer. In addition, Providing the customer with a map showing the shop where the store is located, the customer can view and find the map, and the store associate can provide the service to transmit the optimized coupon to the customer's mobile terminal based on the current location and route of the customer have.

Finally, with regard to location verification, you can identify and share each other's location in a wide range of indoor facilities such as friends, family and large shopping malls when you are out.

The foregoing description is merely illustrative of the technical idea of the present invention and various changes and modifications may be made without departing from the essential characteristics of the present invention. Therefore, the embodiments described in the present invention are not intended to limit the scope of the present invention, but are intended to be illustrative, and the scope of the present invention is not limited by these embodiments. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents, which fall within the scope of the present invention as claimed.

100: Area information transmitting apparatus
100-1 to 100-6:
200:
210: GPS receiver 220:
230: control unit 240:
300: service providing server
310: communication unit 320:
330: Service Decision Unit 340:

Claims (12)

A service providing system for identifying a location of a portable terminal through wireless communication with a service providing server, a portable terminal, and one or more area information transmitting apparatuses and providing a service to the identified location,
One or more area information transmitting units (hereinafter referred to as " transmitting units ") for transmitting radio signals; And
Determining a nearest dispatcher through a total sum of a plurality of electric field intensities of a plurality of points of view before a current point in time between the mobile terminal and the dispatcher, and a weight multiplied by a weight given differently for each point in time, And a service determining unit for determining a service based on at least one of a position of the mobile terminal and a customer information previously stored in the service providing server, wherein the service providing server transmits the service determined by the mobile terminal,
Based on the indoor positioning information.
2. The apparatus according to claim 1,
Predicts a movement line of the mobile terminal based on the electric field strength of the received radio signal and the MAC address,
The service determination unit may determine,
When the mobile terminal moves from a first position that is a current position to a second position that is different from a current position on the basis of the predicted movement line, a service corresponding to the second position before a predetermined time before the second position arrival scheduled time Deciding
Indoor positioning based service providing system.
2. The apparatus according to claim 1,
And checking whether a time period in which the electric field strength intensity of the radio signal is equal to or greater than a predetermined threshold value is greater than or equal to a predetermined time period between the portable terminal and one of the one or more sending apparatuses,
The service determination unit may determine,
Determining a service corresponding to the time when the electric field strength magnitude is equal to or greater than a preset threshold value for a predetermined time or longer
Indoor positioning based service providing system.
The apparatus of claim 1, wherein the localization unit
Counting the increase and decrease number of changes in the magnitude of the electric field strength of the radio signal between the mobile terminal and one of the one or more sending devices,
The service determination unit
Determining the corresponding service if the increase and decrease times of the change in the electric field strength magnitude counted are within a predetermined time or more than a preset threshold value
Indoor positioning based service providing system.
The method of claim 1, wherein the service determination unit
Determining a service based on at least one of product purchase cycle information, product purchase propensity information, and preferred product information of the customer stored in the server
Indoor positioning based service providing system.
The method of claim 1, wherein the service determination unit
Determining a service based on at least one of product purchase cycle information, product purchase propensity information, and preferred product information of the user received from the external server in association with an external server through a communication unit
Indoor positioning based service providing system.
The method of claim 1, wherein the service determination unit
Determining a service based on at least one of age information, residential area information, and job information of the user received from the external server in cooperation with an external server through a communication unit
Indoor positioning based service providing system.
A service providing method for locating the portable terminal through wireless communication with a service providing server, a portable terminal, and one or more area information transmitting devices and providing a service to the identified location,
Searching for one or more area information transmitting devices (hereinafter referred to as 'transmitting devices') for transmitting radio signals;
Selecting only one or more sending apparatuses previously registered in the portable terminal among the one or more sending apparatuses searched for;
Receiving a radio signal from the selected one or more transmitting devices;
Obtaining an RSSI and a MAC address of the radio signal from the radio signal;
Transmitting the acquired field strength, a MAC address, and an identifier of the portable terminal to the service providing server; And
The service providing server recognizes the location information of the mobile terminal based on the received electric field strength and the MAC address, and calculates the position information of the mobile terminal based on the total sum of the electric field intensities of the plurality of points before the current point, Receiving from the service providing server a service determined by the service providing server on the basis of the location information obtained from the service providing server and the customer information already stored in the service providing server
Based on the indoor positioning information.
delete There is provided a method of providing an indoor positioning-based service performed by a service providing server that grasps a location of the portable terminal through wireless communication with a service providing server, a portable terminal, and one or more sending devices, and provides a service to the identified location,
Predicting a copper line based on the determined position and pre-stored customer behavior pattern; And
And determining a service corresponding to the later location a predetermined time before the next scheduled arrival time when the portable terminal moves from the current location to a later location that is different from the present location based on the predicted copper line
A method for providing indoor positioning based services.
11. The method of claim 10, wherein determining the service comprises:
Confirming whether a time period during which the electric field strength intensity of the radio signal is equal to or greater than a preset threshold value is maintained for a predetermined time or longer between the portable terminal and any one of the at least one transmitting apparatus; And
And determining a corresponding service if the time when the electric field strength magnitude is maintained to be equal to or greater than the predetermined threshold is equal to or greater than a predetermined time
A method for providing indoor positioning based services.
11. The method of claim 10, wherein determining the service comprises:
Expressing a change in the magnitude of the electric field strength of the radio signal in a graph between the portable terminal and one of the at least one transmitting devices;
If the number of occurrences of the maximum value is greater than or equal to a preset threshold value within a predetermined period of time, the step of determining a service corresponding thereto
A method for providing indoor positioning based services.

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