KR101509141B1 - Method for Processing Search Result - Google Patents

Abstract

A search result processing method executed by a server for providing a search result for a search word, the search result processing method comprising the steps of: obtaining search result data corresponding to a search word received from a terminal, A search result page including the generated search result data is provided to the terminal, and when the search result data included in the search result page is selected through the terminal, The additional information data corresponding to the data is checked and the verified additional information data is processed to be output on the search result page without newly loading the search result page provided to the terminal.

Search Results

Description

{Method for Processing Search Result}

1 is a diagram illustrating a search system for providing search results based on an asynchronism according to an embodiment of the present invention.

2 is a diagram illustrating a process of transmitting and receiving search keyword information for a search request according to an embodiment of the present invention.

3 is a diagram illustrating a process of providing an asynchronous search result page for a search result corresponding to search keyword information according to an embodiment of the present invention.

4 is a diagram illustrating a process of providing a detailed search result content page corresponding to a search result in an asynchronous manner without loading a new page according to an embodiment of the present invention.

5 is a diagram illustrating a process of providing an asynchronous search result page for a search result corresponding to search keyword information according to another embodiment of the present invention.

6 is a diagram illustrating a process of providing a detailed search result content page corresponding to a search result in an asynchronous manner without loading a new page according to another embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: Search Server 105: Web Interface Unit

110: Web page operation unit 115: Interface providing unit

120: search word receiver 125: search processor

130: Search result generation unit 135: Detail page generation unit

140: Detail page storage unit 145: Detail page check unit

150: Search result page generating unit 155: Search result transmitting unit

160: information receiving unit 165: detailed page providing unit

170: DB server 175: Web server to be searched

180: Advertisement server 185: Storage medium

190: client terminal

A search result processing method executed by a server that provides a search result for a search term includes generating search result data corresponding to a search word received from a terminal and additional information data corresponding to the search result data, A search result page including the generated search result data is provided to the terminal, and when the search result data included in the search result page is selected through the terminal, the additional information data corresponding to the selected search result data And to output the checked additional information data on the search result page without newly loading the search result page provided to the terminal.

In the early days, web pages were static, and when the user requested a resource through the terminal, the server responded to the request. However, browsers (e.g., Internet Explorer, Netscape Navigator, Firefox, Mozilla, Safari (Such as CGI, Applet, Servlet, JSP, ASP, and PHP), the static web page has evolved into a dynamic form in which the terminal and the server interact with each other At the same time, JavaScript was created and clients were able to provide more glamor.

Since then, XML (eXtensible Markup Language) technology has made it possible to easily process complex data through structured data, but JavaScript does not support communication with the server.

Meanwhile, despite the development of the web page field as described above, the information processing method through the Internet has required the terminal to request the information and to maintain the synchronization method in which the server responds to the information. This has caused unnecessary waste of resources.

On February 18, 2005, an essay written by Jesse James Garrett introduced a mechanism for asynchronously processing information in conventional synchronous manner using asynchronous JavaScript and XML, and since then most browsers Supporting the asynchronous mechanism.

However, the conventional asynchronous information processing is limited to the user interface field which does not require the entire web page loading, because repeated loading of the new web page in the process of providing the user interface through the internet is wasteful resource.

According to an aspect of the present invention, there is provided a search result processing method executed by a server for providing a search result for a search term, the search result processing method comprising: A second step of providing a search result page including the generated search result data to be provided to the terminal, and a second step of providing search result data included in the search result page through the terminal A third step of confirming the additional information data corresponding to the selected search result data if it is selected and a third step of processing the additional information data to be output on the search result page without newly loading the search result page provided to the terminal And a method for processing a search result including four steps.

A search result processing method according to the present invention is a search result processing method executed by a server that provides a search result for a search word, the search result processing method comprising: search result data corresponding to a search word received from a terminal; A first step of generating information data, a second step of providing a search result page including the generated search result data to the terminal, and a step of, when search result data included in the search result page is selected through the terminal A third step of verifying additional information data corresponding to the selected search result data, and a fourth step of processing the verified additional information data to be output on the search result page without newly loading a search result page provided to the terminal And a control unit.

In the search result processing method according to the present invention, the second step may further comprise the step of constructing a search result page including the asynchronous information request tag string and the script code in the search result data to be provided to the terminal, The third step is characterized by further comprising receiving asynchronous information request data for the selected search result data from the terminal.

The search result processing method according to the present invention is characterized in that the search result data includes advertisement data charged by a cost per click (CPC) method or a cost per action (CPA) method.

In the search result processing method according to the present invention, the terminal includes a mobile phone or IPTV equipped with a program capable of analyzing an asynchronous information request tag string and a script code.

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The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments will appropriately modify, integrate, or separate terms to be understood by those skilled in the art to which the present invention belongs , And the present invention is by no means thereby limited. That is, each means constituting the present invention may be a server (or terminal) provided on the system shown in the following embodiments, or a predetermined function constituent part provided in at least one server (or terminal) Or may be a combination of at least two or more function units included in one or more servers (or terminals). In addition, although the server (or terminal) shown in the following embodiments includes at least two or more functional components for the sake of convenience of the present invention, the functional components shown in the server (or terminal) The present invention can be applied to two or more servers (or terminals) that are matched with the above-described means and are different depending on the role and function of each function configuration unit and the operator (or operating agency) of the server (or terminal) No.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

1 is a diagram illustrating a search system for providing search results based on an asynchronism according to an embodiment of the present invention.

1, when the client terminal 190 having one or more browser programs accesses the search server 100 using a Hyper-Text Transfer Protocol (HTTP) compatible protocol, (Or extracts) a web page including a search word input interface for request and provides the web page to the client terminal 190. The client terminal 190 inputs (or selects) search keyword information through a search word input interface (Or extracts or receives) search result data through the search keyword information in the search server 100 and provides the search result data to the client terminal 190. The client terminal 190 searches the search result data (Or clicks) the additional information data for the search result data without loading the entire page, The present invention is not limited to the above embodiments but may be modified and changed without departing from the spirit and scope of the present invention. It should be understood that various ways of practicing the system configuration may be deduced, but the present invention encompasses all of the above-described methods of practicing the invention, and is not limited to the method shown in FIG.

Referring to FIG. 1 according to an embodiment of the present invention, the search system for providing search results based on an asynchronous operation includes a client terminal 190 having one or more browser programs and connected to a communication network through the browser program, (Or extracts) a web page including a query input interface for the search request when the client terminal 190 is connected to the client terminal 190 through the communication network and is connected to the client terminal 190 through the communication network (Or selects) search keyword information from the client terminal 190 through the search word input interface and transmits the search keyword information to the client terminal 190. The search result data is generated (or extracted, The client terminal 190 transmits the received data to the client terminal 190, And a search server (100) for providing additional information data on the search result data to the client terminal (190) without loading the entire page when the search result data is selected (or clicked) .

However, the present invention is not limited thereto, and the search server 100 may be configured to search two or more server groups 100 for each component, It is to be understood that the invention is not limited to the disclosed embodiments.

The client terminal 190 may be connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol), for example, an asymmetric digital subscriber line (ADSL) / a very high-data rate digital subscriber line (VDSL) A mobile communication terminal connected to a mobile communication network based on a CDMA (Code Division Multiple Access), or a mobile communication terminal including at least one of a wired terminal including a desktop computer or a notebook communicatively connected to the search server 100, x-based broadband wireless Internet, or a wireless terminal including at least one wireless terminal including at least one portable Internet terminal connected to the broadband wireless Internet, or an IP-TV capable of bidirectional communication through any one of the wired communication network or the wireless communication network (Not shown) including at least one digital TV or DMB The web page including a search word input interface for the search request is received and output through the communication network, and the asynchronous information request script code included in the search result page by the search server 100 And a browser program provided with an AJAX (Asynchronous JavaScript + XML) engine capable of reading and executing the program.

Those skilled in the art will appreciate the technical features of the client terminal 190 including at least one of the wired terminal, wireless terminal or TV device (not shown) The detailed description will be omitted for convenience.

According to an embodiment of the present invention, the search server 100 includes at least one web page source for generating (or extracting) a web page to be provided to the client terminal 190, and web page operation data The database is provided in a database management system (DBMS) associated with the search server (100).

According to an embodiment of the present invention, the web page source included in the web page operation data may include one or more tag strings (or characters) for generating a web page to be provided to the client terminal 190 in the search server 100 A combination of tag strings), at least one script to be included in the web page, and at least one information content corresponding to the content of the web page. In this case, the web page provided to the client terminal 190 may include the tag And a combination of a string (or a combination of tag strings).

According to another embodiment of the present invention, the web page source included in the web page operation data includes a web document source file corresponding to a web page to be provided to the client terminal 190 (for example, A web document source file including at least one tag string, a script, and information contents corresponding to the contents of the web page). In this case, the web page provided to the client terminal 190 may include at least one web In the case of a document source file (e.g., a Web page source file with no frames, a web page source file, or a web page composed of two or more frames, one web document source file and two or more web document sources File) is extracted.

The web content included in the web page management data includes a tag string that links one or more contents (e.g., text content, image content, sound content, multimedia content) among the tag strings included in the web page , One or more text content corresponding to a tag string linking the content, image content, sound content, and multimedia content.

Referring to FIG. 1, the search server 100 provides a web page to a client terminal 190 using an HTTP compatible protocol corresponding to the communication network, or a web page provided to the client terminal 190 And a web interface unit 105 for connecting and managing a web interface for receiving various information input (or selected) by the client terminal 190 in a GET / POST manner.

When the client terminal 190 is a wired terminal having a communication channel connected thereto through a wired communication network based on TCP / IP, the web interface unit 105 connects the client terminal 190 and the TCP / (Hyper Text Markup Language) compatible document (e.g., * .htm, *. Asp, *. Html, etc.) to the client terminal 190 through the communication channel by connecting and managing the communication channel through the IP based HTTP protocol. xml) is provided or the information input from the client terminal 190 is interfaced to be received in the GET / POST method.

According to another embodiment of the present invention, when the client terminal 190 is a wireless terminal connected with a communication channel through a CDMA / WCDMA based wireless communication network, the web interface unit 105 transmits the CDMA / (E.g., WAP (Wireless Application Protocol) or ME (Mobile Explorer)) corresponding to the WCDMA-based wireless Internet protocol and connects the communication channel through the communication channel to the client terminal 190 (For example, *. Wml, *. Htm), or to interface the information input from the client terminal 190 to be received by the GET / POST method .

According to another embodiment of the present invention, when the client terminal 190 is a wireless terminal connected with a communication channel through an IEEE 802.16-based wireless communication network, the web interface unit 105 connects the client terminal 190 and the IEEE (E.g., * .htm, *. Asp, *. Asm) to the client terminal (190) through the communication channel through the HTTP compatible protocol corresponding to the 802.16x based wireless Internet protocol. xml) is provided or the information input from the client terminal 190 is interfaced to be received in the GET / POST method.

According to an embodiment of the present invention, the search server 100 provides a content generation platform with one or more search target contents produced by itself or a plurality of client terminals 190, A content registration platform for registering one or more search target contents generated by the client terminal 190 or content produced by the client itself to a plurality of client terminals 190, And a DB server for managing and managing a database for storing the search target content, wherein the database server (or DB server) A database that stores content to be searched) Is included in the search target for the search keyword information received from the expert terminal.

Also, the search server 100 may be provided with a search target web server 175 (e.g., one or more search target content produced by itself or a plurality of client terminals 190) And a content registration platform for registering content produced by the client itself in a plurality of client terminals (190), the content registration platform comprising: And a web server that manages a database storing one or more search target contents registered from a plurality of client terminals (190)), wherein the search target web server (175) on the communication network The search target content is transmitted to the expert terminal It characterized in that of including the target color.

The search server 100 may further include an advertisement server 180 (or an advertisement server 180 on a communication network associated with the search server 100) that provides advertisements included in a web page provided to the client terminal 190, ) And a communication channel, and the one or more stored advertisement contents in the search target web server 175 on the communication network are included in the search target of the search keyword information received from the expert terminal.

1, when the client terminal 190 accesses the search server 100 through the web interface unit 105, the search server 100 searches the web page operation data based on the web page operation data (Or web page operating unit) 110 for generating (or extracting) a web page to be provided to the client terminal 190. The web page operating unit 110 (Or an interface providing means) including a search word input interface for the search request on a web page to which the web page is extracted, And processes the generated (or extracted) web page to be provided to the client terminal 190 in association with the interface unit 105.

When the client terminal 190 accesses the search server 100 through the web interface unit 105 or requests a search to the search server 100, the web page operation unit 110 searches the search server 100 100) connection (or search request), and generates (or extracts) a web page corresponding to the confirmed web page link from the web page operation data, (Or extracts) a web page to be provided to the client terminal 190 using the confirmed web page source and the web content.

When the web page generated (or extracted) is a web page corresponding to the search request when the web page operation unit 110 generates (or extracts) a web page to be provided to the client terminal 190, The interface providing unit 115 performs processing to be provided to the client terminal 190 including the search word input interface on the web page in connection with the web page operating unit 110. [

According to an embodiment of the present invention, the search term input interface preferably includes a user interface for inputting (or selecting) search keyword information through one or more form forms. In the technical field of the present invention, As a person having ordinary knowledge, the client terminal 190 knows the technical features of the form style for inputting (or selecting) the search keyword information based on the information attribute of the search keyword information, In FIG. 1, a detailed description of the form style corresponding to the search word input interface will be omitted for the sake of convenience.

The client terminal 190 receiving the web page including the search word input interface may input (or select) search keyword information for the search request through the search word input interface. ) To the search server 100 through the GET / POST method.

Referring to FIG. 1, the search server 100 inputs (or selects) search keyword information through the search query input interface at the client terminal 190 and transmits the keyword information to the client terminal 190 in association with the web interface unit 105, A search processing unit 125 (or search processing means) for processing search for the received search keyword information, a search processing unit 125 (or a search processing means) for receiving the search keyword information, (Or retrieval result generating means) 130 for generating (or extracting, or receiving) one or more retrieval result data to be retrieved (or retrieval result generating means).

When the client terminal 190 inputs (or selects) the search keyword information through the search word input interface and transmits the search keyword information through the GET / POST method, the search word receiving unit 120 transmits the search keyword information to the web interface unit 105, And receives search keyword information.

According to an embodiment of the present invention, the search keyword information may include at least one word (or phrase) or an index word matching with a search target (or an expected search result) to be searched by the client terminal 190 .

When the search keyword information is received through the search word receiving unit 120, the search processing unit 125 processes the search for the received search keyword.

When the search server 100 includes a DB server (or a database for storing search target contents) having one or more search target contents according to an embodiment of the present invention, It is preferable to process the search for the received search keyword in association with the DB server (or the database storing the search target content).

Alternatively, when a search target web server 175 on a communication network having one or more search target content is included in the search target of the search server 100, the search processing unit 125 searches the search target web server 175 And processes the search for the received search keyword in association with each other.

Alternatively, when the search server 100 includes the advertisement server 180 (or the advertisement server 180 on the communication network) having one or more advertisement contents on the search target of the search server 100, Wherein the advertisement server receives advertisement data matching the search keyword information from the advertisement server after providing the received search keyword information, or when the search server has the advertisement D / B, It is preferable to extract the advertisement data matched with the information.

When the search for the received search keyword is processed through the search processing unit 125, the search result generating unit 130 generates (or extracts or receives) one or more search result data corresponding to the search processing result, And the search result data may include the advertisement data.

Here, the search result data includes at least one search result link data (e.g., a link address for a search result, a title of a search result corresponding to the search link address, a representative phrase) and search result information , Or a preview of the content).

According to an embodiment of the present invention, it is preferable that the search result data is generated by being classified according to one or more search categories, and the search category includes a category item (for example, a blog, Cafe, knowledge, dictionary, news, website, advertisement, etc.).

According to another embodiment of the present invention, it is preferable that the search result data is generated by being divided into one or more search category sections, and the search category section includes one or more search results for the source from which the search result data is searched Sections (e.g., blogs, cafes, knowledge, dictionaries, news, websites, advertisements, etc.).

Referring to FIG. 1 according to an embodiment of the present invention, when one or more search result data corresponding to the search keyword is generated through the search result generation unit 130, A supplementary information generating unit 135 (or additional information generating means) for generating supplementary information data for the retrieval result data, and supplementary information storing means for storing the supplementary information in association with the retrieval result data and the supplementary information data in the storage medium 185 And outputting the additional information data to the one or more search result data generated by the search result generating unit 130 without switching pages on the search result page in an asynchronous manner A search result page generating unit 150 for generating a search result page including the asynchronous information request tag string and the script code (or a search result And a search result transmitting unit 155 (or a search result transmitting means) for transmitting the search result page to the client terminal 190 through the communication channel and outputting the search result page. (Or clicks) one of the search result data included in the search result page in the client terminal 190 and outputs the asynchronous information request tag string included in the selected (or clicked) (Or information receiving means) for receiving the asynchronous information request data through the communication channel when the asynchronous information request data corresponding to the script code is transmitted, The additional information checking unit 145 (or the additional information checking unit 145) for checking the additional information data corresponding to the asynchronous information request data And transmitting the additional information data to the client terminal 190 and storing the selected (or clicked) search result data on the search result page previously output to the client terminal 190 without loading the new page (Or additional information providing means) for processing the information to be outputted in a predetermined area (up / down / left / right).

When one or more search result data corresponding to the search keyword is generated through the search result generating unit 130, the supplementary information generating unit 135 generates the search result data corresponding to each search result data generated by the search result generating unit 130 And generates additional information data including the verified detailed search result information. When additional information data corresponding to the advertisement data is extracted from the advertiser website, The additional information generating unit 145 may identify additional information on the advertisement data and generate additional information data including the identified additional information.

According to another embodiment of the present invention, among the additional information data, the additional information data corresponding to the advertisement data registered by the advertiser is already registered in the storage medium 185 in association with the advertisement data, It may be omitted that the section 135 generates additional information data corresponding to the advertisement data.

According to the embodiment of the present invention, the additional information data may include data (or page) processed so that the web page corresponding to the search result is directly output on the search result page output to the client terminal 190 Or data (or a page) obtained by processing one or more contents included in a web page corresponding to the search result on the search result page output from the client terminal 190, (Or a page) processed to output the character string data included in the web page corresponding to the search result page on the search result page output by the client terminal 190 or included in the web page corresponding to the search result The summary information of the string data is output on the search result page output to the client terminal 190 It is preferable that the data include data (or page) subjected to lock processing.

For example, when the search result data is matched with the web page retrieved from the search target web server 175, the supplementary information data may be stored in the web page corresponding to the search result, And data (or page) processed to be output on the result page.

Alternatively, if the search result data is one containing at least one of document contents, image contents, sound contents, and multimedia contents retrieved from the DB server 170 or the search target web server 175, And data (or page) processed so as to output one or more contents included in the web page corresponding to the result on the search result page output from the client terminal 190. [

Alternatively, when the search result data includes at least one string data corresponding to posts registered in a blog, a cafe, a blog, and a news retrieved from the DB server 170 or the search target web server 175, The information data may include data (or a page) obtained by processing the character string data included in the web page corresponding to the search result on the search result page output from the client terminal 190.

Alternatively, when the search result data includes character string data corresponding to posts registered in a blog, a cafe, a blog, or a news retrieved from the DB server 170 or the search target web server 175, (Or page) processed to output the summary information and the content of the character string data included in the web page corresponding to the search result on the search result page output from the client terminal 190 Do.

According to the method of the present invention, when the search result data includes advertisement data provided from the advertisement server 180 (or extracted from the advertisement D / B), the additional information data is data (Or after the registration of the advertisement data) is preferably registered by the advertiser. When the advertiser does not register the additional information data corresponding to the advertisement data, the additional information data corresponding to the advertisement data is transmitted to the advertiser website And may include any one of registered web pages.

Here, it is preferable that the additional information data corresponding to the advertisement data includes at least one of a product selection page, a product detail information page, a product purchase page, and a payment page sold by the advertiser.

The product selection page includes a page for selling the product sold by the advertiser through the advertiser website on the same sales condition or a product sale page posted on the advertiser website, And data (or page) processed to be output on the result page.

Further, the product detail information page may include a detailed information page for the product sold by the advertiser through the advertiser website, or a product detail information page posted on the advertiser website, And data (or page) processed to be output on the search result page.

Also, the product purchase page may include a page, in which the advertiser purchases a product sold on the advertiser web site under the same conditions, or a product purchase page posted on the advertiser web site, And data (or page) processed to be output on the search result page.

The billing page may include a page including a payment interface for paying for a product sold by the advertiser through the advertiser website or a payment page posted on the advertiser website through the client terminal 190 (Or page) processed so as to be output on the search result page outputted in advance.

In particular, if the billing page includes a billing interface for paying for a product sold by the advertiser through the advertiser website, the billing interface may be provided to the search server 100 The present invention is not limited thereto.

According to an embodiment of the present invention, it is preferable that the additional information data include web page link information that the client terminal 190 processes to access a web page corresponding to the link address of the search result data, The client terminal 190 can check the additional information data and access the web page corresponding to the search result data.

According to an embodiment of the present invention, the additional information data may include an icon (or button) for returning to the page screen before the additional information data is output to the search result page, a pointer input device And a script code for returning the search result page to a page screen before the additional information data is output in response to an event.

When the additional information data for the search result data is generated through the additional information generation unit 135, the additional information storage unit 140 stores the search result data generated in the search result generation unit 130, And the information data is stored in the storage medium 185 in association with each other.

According to another embodiment of the present invention, among the additional information data, the additional information data corresponding to the advertisement data registered by the advertiser is already registered in the storage medium 185 in association with the advertisement data, The supplementary information storage unit 140 may store the additional information data in the advertisement data storage unit 140. In this case, when the supplementary information data corresponding to the advertisement data is extracted from the advertiser website, It is preferable that the corresponding additional information data is stored in the storage medium 185 in association with the advertisement data.

According to an embodiment of the present invention, the search result page generating unit 150 generates a search result page including one or more search result data (or advertisement data) generated by the search result generating unit 130 An asynchronous information request tag string and a script code for outputting the additional information data corresponding to each search result data (or advertisement data) on the search result page on the search result page without page switching The asynchronous information request tag string and the script code may be associated with each search result data (or advertisement data) or may be associated with each search result data (or advertisement data) (up / down / (Up / down / left / right) near the title of each search result data (or advertisement data) View the additional information to be output to the constant region) is characterized in that the processing associated with the icon (or button).

According to an embodiment of the present invention, the asynchronous information request tag string may include a tag string for interconnecting the asynchronous information request script code and the search result data on the search result page.

According to an embodiment of the present invention, the asynchronous information request script code generates an XMLHttpRequest object and transmits asynchronous information request data to a server address through POST, GET, or PUT based on the generated object And a script code for executing the script.

For example, the script code for creating the XMLHttpRequest object for the Internet Explorer of Microsoft Corporation is preferably as follows.

function createXMLHttpRequest () {

if (window.ActiveXObject) {

xmlHttp = new ActiveXObject ("Microsoft.XMLHTTP");

}

else if (window.XMLHttpRequest) {

xmlHttp = new XMLHttpRequest ();

}

}

In addition, the asynchronous information request script code may further include, when the additional information data corresponding to the asynchronous information request data is received from the search server 100, And outputs the next search result data located below the search result data at the lower end of the additional information data or overlaps the additional information data at the lower end of the search result data corresponding to the asynchronous information request data Overlap) and outputting the script code.

In addition, the asynchronous information request script code may be configured to receive additional information data corresponding to the asynchronous information request data from the search server 100 and to transmit the asynchronous information request script to the client terminal 190, (Upper / lower / left / right) region of the selected (or clicked) search result data so that the upper end of the additional information data is positioned at the upper end of the browser screen outputting the search result page And a script code for automatically adjusting the browser scroll bar.

Those skilled in the art will be able to deduce a script code for transmitting asynchronous information request data to a server address through any one of POST, GET, and PUT with reference to the XMLHttpRequest object Therefore, a detailed description thereof will be omitted for the sake of convenience.

According to an embodiment of the present invention, the asynchronous information request tag string and the script code for outputting the additional information data corresponding to the search result data (or the advertisement data) asynchronously on the search result page without page switching, (Or advertisement data) included in the search result page is selected (or clicked), additional information data corresponding to the search result data (or advertisement data) is displayed on the search result page And a tag string and a script for transmitting the asynchronous information request data requesting the output without conversion to the search server.

According to another embodiment of the present invention, the asynchronous information request tag string and the script code for outputting the additional information data corresponding to the search result data (or advertisement data) asynchronously on the search result page without page switching (Upper / lower / left / right) vicinity (or the vicinity of the title of each search result data (or advertisement data)) near each search result data (or advertisement data) included in the search result page (Or the button) is selected (or clicked), the additional information data corresponding to the search result data (or the advertisement data) is output Asynchronous information request data requesting to output on the search result page without page switching in an asynchronous manner to the search server Heat and script it is preferred comprises a, at this time, the search result data (or line data) it is preferably included a link to a webpage information.

According to another embodiment of the present invention, the search result page generated by the search result page generating unit 150 may include additional information corresponding to the search result data (or advertisement data) and each search result data (or advertisement data) (Or the hidden attribute) so as not to output the additional information data, instead of outputting the search result data (or the advertisement data) through the client terminal 190 In this case, the asynchronous information request tag string and the script code are used when the search result data (or advertisement data) or the additional information view icon (or button) outputted (or clicked) on the search result page is selected Each of the additional information data included in the page is displayed in an asynchronous manner on the search result page Be made without the output (or disable the hidden) contains the tag strings and scripts that are preferred.

When the search result page including the asynchronous information request tag string and the script code is generated through the search result page generating unit 150, the search result transmitting unit 155 transmits the search result page to the search result page through the communication channel The client terminal 190 selects one of the search result data included in the search result page (for example, the client terminal 190) (Or clicks) the asynchronous information request tag string contained in the search result data and the asynchronous information request data corresponding to the script code , The information receiving unit 160 transmits the asynchronous information request data through the communication channel And receiving the data.

According to the embodiment of the present invention, the asynchronous information request data may include additional information data corresponding to the search result data selected (or clicked) in the client terminal 190, without loading the entire page, To be output on the search result page that is output in the search result page.

When the asynchronous information request data is received through the information receiving unit 160, the supplementary information checking unit 145 reads the asynchronous information request data, checks the search result data corresponding to the asynchronous information request data, And confirms the additional information data associated with the confirmed search result data in association with the storage medium (185).

When the additional information data corresponding to the asynchronous information request data is confirmed, the additional information providing unit 165 transmits the additional information data to the client terminal 190 and transmits the additional information data to the client terminal 190 (Or up / down / left / right) of the selected (or clicked) search result data on the output search result page.

According to the embodiment of the present invention, the supplementary information providing unit 165 may transmit the selected (or clicked) search result through the asynchronous information request script code included in the search result page previously provided to the client terminal 190 (Or clicked) the search result data located under the search result data at the lower end of the additional information data, or outputs the search result data located under the search result data at the lower end of the additional information data, It is preferable that the additional information data is overlapped and output at the lower end of the result data.

According to an embodiment of the present invention, the supplementary information providing unit 165 transmits the asynchronous information request script code included in the search result page previously provided to the client terminal 190, And a script code for automatically adjusting the browser scroll bar so as to be located at the top of the browser screen outputting the result page.

1, according to another embodiment of the present invention, when the search server 100 generates one or more search result data corresponding to the search keyword through the search result generating unit 130, The search result page including the asynchronous information request tag string and the script code for outputting the additional information data asynchronously to the one or more search result data generated by the generating unit 130 on the search result page without page switching, (Or search result page generating means) 150 for generating a search result page (e.g., a search result page) to be transmitted to the client terminal 190 through the communication channel, (Or a search result transmitting means), and the client terminal 190 is provided with (Or clicks) one of the search result data included in the search result page included in the search result page to select an asynchronous information request tag string included in the selected (or clicked) search result data and asynchronous information corresponding to the script code An information receiver 160 (or information receiving means) for receiving the asynchronous information request data through the communication channel when the request data is transmitted; (Or additional information generating means) for generating the additional information data including the confirmed detailed search result information, and transmitting the additional information data to the client terminal (190) (Or clicked) the search result data on the search result page output to the client terminal 190 Processing (up / down / left / right) to add processing to be output to specific area information is characterized in that obtained by having a supply unit 165 (or the additional information providing means).

If one or more search result data corresponding to the search keyword is generated through the search result generation unit 130, the search result page generation unit 150 generates one or more search results generated by the search result generation unit 130 And generating a search result page including the asynchronous information request tag string and the script code for outputting the additional information data in the result data asynchronously without switching pages on the search result page, The tag string and script code may be associated with each search result data (or ad data), or may be associated with each search result data (or ad data) (Or button) that is output in the vicinity of the title (up / down / left / right) of the advertisement data And are linked to each other.

According to an embodiment of the present invention, the asynchronous information request tag string may include a tag string for interconnecting the asynchronous information request script code and the search result data on the search result page.

According to an embodiment of the present invention, the asynchronous information request script code generates an XMLHttpRequest object and transmits asynchronous information request data to a server address through POST, GET, or PUT based on the generated object And a script code for executing the script.

In addition, the asynchronous information request script code may further include, when the additional information data corresponding to the asynchronous information request data is received from the search server 100, And outputs the next search result data located below the search result data at the lower end of the additional information data or overlaps the additional information data at the lower end of the search result data corresponding to the asynchronous information request data Overlap) and outputting the script code.

In addition, the asynchronous information request script code may be configured to receive additional information data corresponding to the asynchronous information request data from the search server 100 and to transmit the asynchronous information request script to the client terminal 190, (Upper / lower / left / right) region of the selected (or clicked) search result data so that the upper end of the additional information data is positioned at the upper end of the browser screen outputting the search result page And a script code for automatically adjusting the browser scroll bar.

Those skilled in the art will be able to deduce a script code for transmitting asynchronous information request data to a server address through any one of POST, GET, and PUT with reference to the XMLHttpRequest object Therefore, a detailed description thereof will be omitted for the sake of convenience.

According to an embodiment of the present invention, the asynchronous information request tag string and the script code for outputting the additional information data corresponding to the search result data (or the advertisement data) asynchronously on the search result page without page switching, (Or advertisement data) included in the search result page is selected (or clicked), additional information data corresponding to the search result data (or advertisement data) is displayed on the search result page And a tag string and a script for transmitting the asynchronous information request data requesting the output without conversion to the search server.

According to another embodiment of the present invention, the asynchronous information request tag string and the script code for outputting the additional information data corresponding to the search result data (or advertisement data) asynchronously on the search result page without page switching (Upper / lower / left / right) vicinity (or the vicinity of the title of each search result data (or advertisement data)) near each search result data (or advertisement data) included in the search result page (Or the button) is selected (or clicked), the additional information data corresponding to the search result data (or the advertisement data) is output Asynchronous information request data requesting to output on the search result page without page switching in an asynchronous manner to the search server Heat and script it is preferred comprises a, at this time, the search result data (or line data) it is preferably included a link to a webpage information.

According to another embodiment of the present invention, the search result page generated by the search result page generating unit 150 may include additional information corresponding to the search result data (or advertisement data) and each search result data (or advertisement data) (Or the hidden attribute) so as not to output the additional information data, instead of outputting the search result data (or the advertisement data) through the client terminal 190 In this case, the asynchronous information request tag string and the script code are used when the search result data (or advertisement data) or the additional information view icon (or button) outputted (or clicked) on the search result page is selected Each of the additional information data included in the page is displayed in an asynchronous manner on the search result page Be made without the output (or disable the hidden) contains the tag strings and scripts that are preferred.

When the search result page including the asynchronous information request tag string and the script code is generated through the search result page generating unit 150, the search result transmitting unit 155 transmits the search result page to the search result page through the communication channel The client terminal 190 selects one of the search result data included in the search result page (for example, the client terminal 190) (Or clicks) the asynchronous information request tag string contained in the search result data and the asynchronous information request data corresponding to the script code , The information receiving unit 160 transmits the asynchronous information request data through the communication channel And receiving the data.

According to the embodiment of the present invention, the asynchronous information request data may include additional information data corresponding to search result data selected (or clicked) on the client terminal 190, To be output on the search result page that is output in the search result page.

When the asynchronous information request data is received through the information receiving unit 160, the additional information generating unit 135 checks the detailed search result information about each search result data generated by the search result generating unit 130 And generates additional information data including the verified detailed search result information. When the additional information data corresponding to the advertisement data is extracted from the advertiser website, the supplementary information generating unit (145) And the additional information data may include additional information for the advertisement data, and additional information data including the additional information may be generated.

According to another embodiment of the present invention, among the additional information data, the additional information data corresponding to the advertisement data registered by the advertiser is already registered in the storage medium 185 in association with the advertisement data, It may be omitted that the section 135 generates additional information data corresponding to the advertisement data.

According to the embodiment of the present invention, the additional information data may include data (or page) processed so that the web page corresponding to the search result is directly output on the search result page output to the client terminal 190 Or data (or page) obtained by processing one or more contents included in a web page corresponding to the search result on the search result page output from the client terminal 190, (Or page) processed so that the character string data included in the corresponding web page is output on the search result page output from the client terminal 190, or data (or page) included in the web page corresponding to the search result The summary information of the character string data is output on the search result page output to the client terminal 190 Preferably comprises a processing data (or page).

For example, when the search result data is matched with the web page retrieved from the search target web server 175, the supplementary information data may be stored in the web page corresponding to the search result, And data (or page) processed to be output on the result page.

Alternatively, if the search result data is one containing at least one of document contents, image contents, sound contents, and multimedia contents retrieved from the DB server 170 or the search target web server 175, And data (or page) processed so as to output one or more contents included in the web page corresponding to the result on the search result page output from the client terminal 190. [

Or if the search result data includes at least one string data corresponding to posts registered in a blog, a cafe, a blog or a news retrieved from the DB server 170 or the search target web server 175, The information data may include data (or a page) obtained by processing the character string data included in the web page corresponding to the search result on the search result page output from the client terminal 190.

Alternatively, when the search result data includes character string data corresponding to posts registered in a blog, a cafe, a blog, or a news retrieved from the DB server 170 or the search target web server 175, (Or page) processed to output the summary information and the content of the character string data included in the web page corresponding to the search result on the search result page output from the client terminal 190 Do.

According to the method of the present invention, when the search result data includes advertisement data provided from the advertisement server 180 (or extracted from the advertisement D / B), the additional information data is data (Or after the registration of the advertisement data) is preferably registered by the advertiser. When the advertiser does not register the additional information data corresponding to the advertisement data, the additional information data corresponding to the advertisement data is transmitted to the advertiser website And may include any one of registered web pages.

Here, it is preferable that the additional information data corresponding to the advertisement data includes at least one of a product selection page, a product detail information page, a product purchase page, and a payment page sold by the advertiser.

The product selection page includes a page for selling the product sold by the advertiser through the advertiser website on the same sales condition or a product sale page posted on the advertiser website, And data (or page) processed to be output on the result page.

Further, the product detail information page may include a detailed information page for the product sold by the advertiser through the advertiser website, or a product detail information page posted on the advertiser website, And data (or page) processed to be output on the search result page.

Also, the product purchase page may include a page, in which the advertiser purchases a product sold on the advertiser web site under the same conditions, or a product purchase page posted on the advertiser web site, And data (or page) processed to be output on the search result page.

The billing page may include a page including a payment interface for paying for a product sold by the advertiser through the advertiser website or a payment page posted on the advertiser website through the client terminal 190 (Or page) processed so as to be output on the search result page outputted in advance.

In particular, if the billing page includes a billing interface for paying for a product sold by the advertiser through the advertiser website, the billing interface may be provided to the search server 100 The present invention is not limited thereto.

According to an embodiment of the present invention, the additional information data may include web page link information that the client terminal 190 processes to access a web page corresponding to the link address of the search result data, Accordingly, the client terminal 190 can check the additional information data and access the web page corresponding to the search result data.

According to an embodiment of the present invention, the additional information data may include an icon (or button) for returning to the page screen before the additional information data is output to the search result page, a pointer input device And a script code for returning the search result page to a page screen before the additional information data is output in response to an event.

When the additional information data corresponding to the asynchronous information request data is generated, the additional information providing unit 165 transmits the additional information data to the client terminal 190 and transmits the additional information data to the client terminal 190 (Or up / down / left / right) of the selected (or clicked) search result data on the output search result page.

According to the embodiment of the present invention, the supplementary information providing unit 165 may transmit the selected (or clicked) search result through the asynchronous information request script code included in the search result page previously provided to the client terminal 190 (Or clicked) the search result data located under the search result data at the lower end of the additional information data, or outputs the search result data located under the search result data at the lower end of the additional information data, It is preferable that the additional information data is overlapped and output at the lower end of the result data.

According to an embodiment of the present invention, the supplementary information providing unit 165 transmits the asynchronous information request script code included in the search result page previously provided to the client terminal 190, And a script code for automatically adjusting the browser scroll bar so as to be located at the top of the browser screen outputting the result page.

2 is a diagram illustrating a process of transmitting and receiving search keyword information for a search request according to an embodiment of the present invention.

In more detail, the client terminal 190 having one or more browser programs accesses the search server 100 shown in FIG. 1 using an HTTP compatible protocol and requests a search word input interface for a search request And provides the web page provided from the search server 100 to the client terminal 190 to the client terminal 190 including the search word input interface in response to the request, (Or selecting) the search keyword information from the search word input interface through the search word input interface, and transmitting the search keyword information to the search server 100. As a person skilled in the art, And / or modifying and transmitting the search keyword information for the search request, Would have to be inferred, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 2.

Hereinafter, in FIG. 2, the client terminal 190 shown in FIG. 1 is referred to as a "terminal" for the sake of convenience.

Referring to FIG. 2, the terminal accesses the search server 100 through a communication network, connects a communication channel through an HTTP compatible protocol (200), links the web page to the search server 100 through the communication channel (205), and the search server 100 generates (or extracts) a web page corresponding to the web page link (210) in response to the request.

If the search server 100 does not request the search through the web page when the web page is generated (or extracted), the search server 100 transmits the generated (or extracted) web page to the terminal through the communication channel And the terminal repeatedly selects (or clicks) one of the one or more web page links included in the web page and transmits the selected one or more web page links to the search server 100.

Meanwhile, when the web page is generated (or extracted), if a search word input interface for a search request is provided to the terminal through the web page 215, the search server 100 searches the generated (or extracted) (225) the web page to include a search word input interface for the search request, and transmits the web page including the search word input interface to the terminal through the communication channel and outputs the web page.

According to an embodiment of the present invention, the search term input interface preferably includes a user interface for inputting (or selecting) search keyword information through one or more form forms. In the technical field of the present invention, If the user has ordinary knowledge, he / she knows the technical characteristics of the form style for inputting (or selecting) the search keyword information at the terminal based on the information attribute of the search keyword information. A detailed description of the form style corresponding to the above-mentioned keyword input interface will be omitted for the sake of convenience.

Then, the terminal checks whether the search keyword information for the search request is inputted (or selected) through the search word input interface included in the web page (235).

If the search keyword information for the search request is not input (or selected) at the terminal (240), the terminal selects (or clicks) one of the one or more web page links included in the web page, To the server (100).

On the other hand, if the terminal inputs (or selects) search keyword information for the search request (240), the terminal transmits search keyword information input (or selected) through the search word input interface to the search server (Step 245).

According to an embodiment of the present invention, the search keyword information includes at least one word (or phrase) or an index word matching with a search target (or an expected search result) to be searched by the terminal.

FIG. 3 is a diagram illustrating a process of providing an asynchronous search result page for a search result corresponding to search keyword information according to an embodiment of the present invention.

3, when the client terminal 190 inputs (or selects) the search keyword information through the search query input interface through the process shown in FIG. 2 and transmits the search keyword information to the client terminal 190, The server 100 processes the search keyword information to generate (extracts or receives) search result data (or advertisement data), and the client terminal 190 searches the search result data (or advertisement data) The additional information data to be loaded on the client terminal 190 is generated and stored in the storage medium 185 without loading a new page, and then the additional information data and the asynchronous information request method are selected (or clicked) And a search result page including search result data (or advertisement data) associated with the search result page and providing the search result page to the client terminal 190 Those skilled in the art will appreciate that various embodiments of the asynchronous search result providing process for a search result corresponding to the search keyword information may be implemented by referring to and / It should be understood that the present invention includes all of the above-described embodiments, and is not limited to the method shown in FIG.

Hereinafter, in FIG. 3, the client terminal 190 shown in FIG. 1 will be referred to as "terminal" for convenience sake, and the search result data (or advertisement data) will be collectively referred to as search result data for convenience.

Referring to FIG. 3, when the terminal inputs (or selects) the search keyword information through the search word input interface through the process shown in FIG. 2 and transmits the search keyword information to the search server 100, The search keyword information is received (300) and the search for the received search keyword is processed (305).

When the search server 100 includes a DB server (or a database for storing search target contents) having one or more search target contents according to an embodiment of the present invention, It is preferable to process the search for the received search keyword in association with the DB server (or the database storing the search target content).

Alternatively, when the search target of the search server 100 includes the search target web server 175 on the communication network having one or more search target contents, the search server 100 searches the search target web server 175 And processes the search for the received search keyword in association with each other.

Alternatively, when the search server 100 includes an advertisement server 180 (or an advertisement server 180 on a communication network) having one or more advertisement contents on a search target of the search server 100, 180 in response to the search keyword information received from the advertisement server 180 or receives advertisement data matching the search keyword information from the advertisement server 180 after providing the received search keyword information, It is preferable that advertisement data matching the search keyword information is extracted from the advertisement D / B.

If the search for the received search keyword is processed 310, the search server 100 generates (or extracts or receives) one or more search result data corresponding to the search processing result (315).

Here, the search result data includes at least one search result link data (e.g., a link address for a search result, a title of a search result corresponding to the search link address, a representative phrase) and search result information , Or a preview of the content).

According to an embodiment of the present invention, it is preferable that the search result data is generated by being classified according to one or more search categories, and the search category includes a category item (for example, a blog, Cafe, knowledge, dictionary, news, website, advertisement, etc.).

According to another embodiment of the present invention, it is preferable that the search result data is generated by being divided into one or more search category sections, and the search category section includes one or more search results for the source from which the search result data is searched Sections (e.g., blogs, cafes, knowledge, dictionaries, news, websites, advertisements, etc.).

If one or more search result data corresponding to the search processing result is generated (320), the search server 100 checks the detailed search result information for each generated search result data, (325) < RTI ID = 0.0 >

According to an embodiment of the present invention, the additional information data includes data (or a page) processed so that a web page corresponding to the search result is directly output on a search result page output to the terminal, (Or page) processed to output one or more contents included in the web page corresponding to the result on the search result page output to the terminal, or a string (Or page) processed to output data on the search result page output to the terminal, or the summary data of the character string data included in the web page corresponding to the search result, And data (or page) processed to be output on the search result page. Preferable.

For example, when the search result data is matched with the web page retrieved from the search target web server 175, the additional information data may be stored in the web page corresponding to the search result directly on the search result page And data (or page) processed so as to be output.

Alternatively, if the search result data is one containing at least one of document contents, image contents, sound contents, and multimedia contents retrieved from the DB server 170 or the search target web server 175, And data (or page) processed so as to output one or more contents included in the web page corresponding to the result on the search result page output to the terminal.

Or if the search result data includes at least one string data corresponding to posts registered in a blog, a cafe, a blog or a news retrieved from the DB server 170 or the search target web server 175, And the information data includes data (or page) obtained by processing the character string data included in the web page corresponding to the search result on the search result page output from the terminal.

Alternatively, when the search result data includes character string data corresponding to posts registered in a blog, a cafe, a blog, or a news retrieved from the DB server 170 or the search target web server 175, (Or page) processed to output summary information of the character string data included in the web page corresponding to the search result and the content on the search result page previously output to the terminal.

According to the method of the present invention, when the search result data includes the advertisement data provided from the advertisement server 180, the additional information data may be registered by the advertiser, or among the web pages registered in the advertiser website, A merchandise selection page, a merchandise detail information page, a merchandise purchase page, and a payment page.

Here, the product selection page may include a page on which the advertiser sells the products sold on the advertiser website on the same sales conditions, or a product sale page posted on the advertiser website, (Or page) processed so as to be output on the recording medium.

In addition, the product detail information page may include a detailed information page for the product sold by the advertiser through the advertiser website, or a product detail information page posted on the advertiser website on the search result page (Or page) processed so as to be output to the output terminal.

The merchandise purchase page may include a page for purchasing a product sold by the advertiser through the advertiser web site on the same condition or a product purchase page posted on the advertiser web site on a search result page (Or page) processed so as to be output to the output terminal.

The billing page may include a page including a payment interface for paying for a product sold by the advertiser through the advertiser web site or a payment page posted on the advertiser web site And the data (or page) processed so as to be output on the search result page.

In particular, if the billing page includes a billing interface for paying for a product sold by the advertiser through the advertiser website, the billing interface may be provided to the search server 100 The present invention is not limited thereto.

According to an embodiment of the present invention, it is preferable that the additional information data include web page link information that the terminal processes to access a web page corresponding to a link address of the search result data, It is possible to access the web page corresponding to the search result data after confirming the additional information data.

According to the method of the present invention, the additional information data may include an icon (or button) for returning to the page screen before the additional information data is output to the search result page, or a pointer input device event And a script code for returning the search result page to a page screen before the additional information data is output.

Then, the search server 100 associates the generated search result data with the additional information data and stores the combined search result data in the storage medium 185 (330), and adds the additional information data to the generated one or more search result data (335) a search result page including the asynchronous information request tag string and the script code for outputting on the search result page in an asynchronous manner without page switching.

According to an embodiment of the present invention, the asynchronous information request tag string may include a tag string for interconnecting the asynchronous information request script code and the search result data on the search result page.

According to an embodiment of the present invention, the asynchronous information request script code generates an XMLHttpRequest object and transmits asynchronous information request data to a server address through POST, GET, or PUT based on the generated object And a script code for executing the script.

In addition, the asynchronous information request script code may further include, when the additional information data corresponding to the asynchronous information request data is received from the search server 100, And outputs the next search result data located below the search result data at the lower end of the additional information data or overlaps the additional information data at the lower end of the search result data corresponding to the asynchronous information request data Overlap) and outputting the script code.

In addition, the asynchronous information request script code may be configured to receive additional information data corresponding to the asynchronous information request data from the search server 100 and to transmit the selected (or clicked) information on the search result page previously output to the terminal (Upper / lower / left / right) region of the search result data, the browser scroll bar is set such that the upper end of the additional information data is located at the upper end of the browser screen outputting the search result page And a script code for automatic adjustment processing.

If the search result page is generated (340) through the search result page generating unit 150 including the asynchronous information request tag string and the script code, the search server 100 transmits the search result page to the communication channel To the terminal (step 345).

4 is a diagram illustrating a process of providing additional information data corresponding to a search result in an asynchronous manner without loading a new page according to an embodiment of the present invention.

4 illustrates an example of a case where a search result page including one or more search result data (or advertisement data), an asynchronous information request tag string, and a script code is provided to the client terminal 190 through the process shown in FIG. (Or clicks) any one of the search result data (or advertisement data) included in the search result page in the client terminal 190, (Or clicked) the additional information data corresponding to the selected search result data (or the advertisement data), and transmits the verified additional information data to the client terminal 190, The present invention is not limited to the above embodiments, and various changes and modifications will be apparent to those skilled in the art. It is possible to refer to various implementations of a process of referring to and / or modifying page 4 and providing additional information data corresponding to the search result in an asynchronous manner without loading a new page. However, the present invention can be applied to all the methods And is not limited to the method shown in FIG.

Hereinafter, in FIG. 4, the client terminal 190 shown in FIG. 1 is referred to as a "terminal" for convenience sake, and the search result data (or advertisement data) will be collectively referred to as search result data for convenience.

Referring to FIG. 4, a search result page including one or more search result data, an asynchronous information request tag string, and a script code is provided to the terminal through the process shown in FIG. 3, (For example, a pointer input device provided in the client terminal 190 is located on the search result data) or checked (step 400)

According to another embodiment of the present invention, when the search result page includes the additional information view icon (or button), the terminal searches for one of the search result data near the one of the search result data included in the search result page It is preferable to confirm whether or not the additional information viewing icon (or button) included in the predetermined area (lower / left / right) is selected or clicked.

If the user selects (or clicks) any of the search result data included in the search result page (405), the terminal displays the asynchronous information request tag string included in the selected (or clicked) And transmits asynchronous information request data corresponding to the script code (410).

According to another embodiment of the present invention, when the additional information data is included as a hidden attribute in the search result page, the terminal transmits the asynchronous information request tag string included in the selected (or clicked) (Up / down / left / right) of the selected (or clicked) search result data on the search result page output to the client terminal 190 without loading a new page by releasing the hidden attribute of the additional information data (425). ≪ / RTI >

Thereafter, the search server 100 receives the asynchronous information request data through the communication channel, and then reads the asynchronous information request data to check the search result data corresponding to the asynchronous information request data, (Step 415), in association with the search result data (step 185).

If the additional information data corresponding to the asynchronous information request data is confirmed 420, the search server 100 transmits the additional information data to the client terminal 190 and transmits the additional information data to the client terminal 190 (Upper / lower / left / right) of the selected (or clicked) search result data on the search result page output in step 425.

According to the embodiment of the present invention, the search server 100 may search for the selected (or clicked) search result data through the asynchronous information request script code included in the search result page previously provided to the client terminal 190 (Or clicked) the search result data located under the search result data at the lower end of the additional information data or outputs the search result data located under the search result data at the lower end of the additional information data, It is preferable that the additional information data is overlapped and output at the lower end.

At this time, the terminal transmits the asynchronous information request script code included in the search result page previously provided to the terminal, so that the upper end of the additional information data is positioned at the upper end of the browser screen outputting the search result page The browser scroll bar is automatically adjusted (430).

FIG. 5 is a diagram illustrating an asynchronous search result page providing process for a search result corresponding to search keyword information according to another embodiment of the present invention.

5, when the client terminal 190 inputs (or selects) the search keyword information through the search query input interface through the process shown in FIG. 2 and transmits the search keyword information to the client terminal 190, The server 100 processes the search keyword information to generate (extracts or receives) search result data (or advertisement data), and the client terminal 190 searches the search result data (or advertisement data) The client terminal 190 generates a search result page to output additional information data corresponding to the selected (or clicked) search result on the search result page without loading a new page, And those skilled in the art will be able to refer to Figure 5 and / It is possible to deduce various methods for providing an asynchronous search result based on a search result corresponding to the search keyword information. However, the present invention includes all the methods to be inferred, But is not limited to the method of implementation.

Hereinafter, in FIG. 5, the client terminal 190 shown in FIG. 1 is referred to as a "terminal" for convenience sake, and the search result data (or advertisement data) will be collectively referred to as search result data for convenience.

Referring to FIG. 5, when the terminal inputs (or selects) the search keyword information through the search word input interface through the process shown in FIG. 2 and transmits the search keyword information, the search server 100 transmits The search keyword information is received (500), and the search for the received search keyword is processed (505).

When the search server 100 includes a DB server (or a database for storing search target contents) having one or more search target contents according to an embodiment of the present invention, It is preferable to process the search for the received search keyword in association with the DB server (or the database storing the search target content).

Alternatively, when the search target of the search server 100 includes the search target web server 175 on the communication network having one or more search target contents, the search server 100 searches the search target web server 175 And processes the search for the received search keyword in association with each other.

Alternatively, when the search server 100 includes an advertisement server 180 (or an advertisement server 180 on a communication network) having one or more advertisement contents on a search target of the search server 100, Wherein the advertisement server receives advertisement data matching the search keyword information from the advertisement server after providing the received search keyword information, or when the search server has the advertisement D / B, It is preferable to extract the advertisement data matched with the information.

If the search for the received search keyword is processed 510, the search server 100 generates (or extracts or receives) one or more search result data corresponding to the search processing result (515).

Here, the search result data includes at least one search result link data (e.g., a link address for a search result, a title of a search result corresponding to the search link address, a representative phrase) and search result information , Or a preview of the content).

According to an embodiment of the present invention, it is preferable that the search result data is generated by being classified according to one or more search categories, and the search category includes a category item (for example, a blog, Cafe, knowledge, dictionary, news, website, advertisement, etc.).

According to another embodiment of the present invention, it is preferable that the search result data is generated by being divided into one or more search category sections, and the search category section includes one or more search results for the source from which the search result data is searched Sections (e.g., blogs, cafes, knowledge, dictionaries, news, websites, advertisements, etc.).

If one or more search result data corresponding to the search processing result is generated (520), the search server 100 transmits an asynchronous information request tag for providing an asynchronous search result to the one or more generated search result data A search result page including the character string and the script code is generated (525).

According to an embodiment of the present invention, the asynchronous information request tag string may include a tag string for interconnecting the asynchronous information request script code and the search result data on the search result page.

According to an embodiment of the present invention, the asynchronous information request script code generates an XMLHttpRequest object and transmits asynchronous information request data to a server address through POST, GET, or PUT based on the generated object And a script code for executing the script.

In addition, the asynchronous information request script code may further include, when the additional information data corresponding to the asynchronous information request data is received from the search server 100, And outputs the next search result data located below the search result data at the lower end of the additional information data or overlaps the additional information data at the lower end of the search result data corresponding to the asynchronous information request data Overlap) and outputting the script code.

In addition, the asynchronous information request script code may be configured to receive additional information data corresponding to the asynchronous information request data from the search server 100 and to transmit the selected (or clicked) information on the search result page previously output to the terminal (Upper / lower / left / right) region of the search result data, the browser scroll bar is set such that the upper end of the additional information data is located at the upper end of the browser screen outputting the search result page And a script code for automatic adjustment processing.

If the search result page is generated through the search result page generating unit 150 including the asynchronous information request tag string and the script code 530, the search server 100 transmits the search result page to the communication channel To the terminal (step 535).

6 is a diagram illustrating a process of providing additional information data corresponding to a search result in an asynchronous manner without loading a new page according to another embodiment of the present invention.

6, a client terminal 190 receives a search result page including one or more search result data (or advertisement data), an asynchronous information request tag string, and a script code through the process shown in FIG. 5 (Or clicks) one of the search result data (or advertisement data) included in the search result page in the client terminal 190 after the selected (or clicked) search result data ), And generates the additional information data by providing the additional information data on the search result page output to the client terminal 190 without loading a new page and outputting the additional information data As those skilled in the art will appreciate, referring to and / or to variations of FIG. 6 It is possible to derive various methods for providing the additional information data corresponding to the search result in an asynchronous manner without loading a new page. However, the present invention includes all of the above-mentioned embodiments, But is not limited to the method of implementation.

Hereinafter, in FIG. 6, the client terminal 190 shown in FIG. 1 is referred to as a "terminal" for convenience sake, and the search result data (or advertisement data) will be collectively referred to as search result data for convenience.

Referring to FIG. 6, a search result page including one or more search result data, an asynchronous information request tag string, and a script code is provided to the terminal through the process shown in FIG. 5, (For example, a pointer input device provided in the client terminal 190 is located on the search result data), or is clicked (600).

According to another embodiment of the present invention, when the search result page includes the additional information view icon (or button), the terminal searches for one of the search result data near the one of the search result data included in the search result page It is preferable to confirm whether or not the additional information viewing icon (or button) included in the predetermined area (lower / left / right) is selected or clicked.

If the user selects (or clicks) any of the search result data included in the search result page (605), the terminal displays the asynchronous information request tag string included in the selected (or clicked) And transmits asynchronous information request data corresponding to the script code (610).

According to another embodiment of the present invention, when the additional information data is included as a hidden attribute in the search result page, the terminal transmits the asynchronous information request tag string included in the selected (or clicked) (Up / down / left / right) of the selected (or clicked) search result data on the search result page output to the client terminal 190 without loading a new page by releasing the hidden attribute of the additional information data (625). ≪ / RTI >

Thereafter, the search server 100 receives the asynchronous information request data through the communication channel, and then reads the asynchronous information request data to check the search result data corresponding to the asynchronous information request data, Confirms detailed search result information on the search result data, and generates additional information data including the confirmed detailed search result information (615)

According to an embodiment of the present invention, the additional information data includes data (or a page) processed so that a web page corresponding to the search result is directly output on a search result page output to the terminal, (Or page) processed to output one or more contents included in the web page corresponding to the result on the search result page output to the terminal, or a string (Or page) processed to output data on the search result page output to the terminal, or the summary data of the character string data included in the web page corresponding to the search result, And data (or page) processed to be output on the search result page. Preferable.

For example, when the search result data is matched with the web page retrieved from the search target web server 175, the additional information data may be stored in the web page corresponding to the search result directly on the search result page And data (or page) processed so as to be output.

Alternatively, if the search result data is one containing at least one of document contents, image contents, sound contents, and multimedia contents retrieved from the DB server 170 or the search target web server 175, And data (or page) processed so as to output one or more contents included in the web page corresponding to the result on the search result page output to the terminal.

Or if the search result data includes at least one string data corresponding to posts registered in a blog, a cafe, a blog or a news retrieved from the DB server 170 or the search target web server 175, And the information data includes data (or page) obtained by processing the character string data included in the web page corresponding to the search result on the search result page output from the terminal.

Alternatively, when the search result data includes character string data corresponding to posts registered in a blog, a cafe, a blog, or a news retrieved from the DB server 170 or the search target web server 175, (Or page) processed to output summary information of the character string data included in the web page corresponding to the search result and the content on the search result page previously output to the terminal.

According to the method of the present invention, when the search result data includes the advertisement data provided from the advertisement server 180, the additional information data may be registered by the advertiser, or among the web pages registered in the advertiser website, A merchandise selection page, a merchandise detail information page, a merchandise purchase page, and a payment page.

Here, the product selection page may include a page on which the advertiser sells the products sold on the advertiser website on the same sales conditions, or a product sale page posted on the advertiser website, (Or page) processed so as to be output on the recording medium.

In addition, the product detail information page may include a detailed information page for the product sold by the advertiser through the advertiser website, or a product detail information page posted on the advertiser website on the search result page (Or page) processed so as to be output to the output terminal.

The merchandise purchase page may include a page for purchasing a product sold by the advertiser through the advertiser website on the same condition or a product purchase page posted on the advertiser web site on a search result page (Or page) processed so as to be output to the output terminal.

The billing page may include a page including a payment interface for paying for a product sold by the advertiser through the advertiser web site or a payment page posted on the advertiser web site And the data (or page) processed so as to be output on the search result page.

In particular, if the billing page includes a billing interface for paying for a product sold by the advertiser through the advertiser website, the billing interface may be provided to the search server 100 The present invention is not limited thereto.

According to an embodiment of the present invention, it is preferable that the additional information data include web page link information that the terminal processes to access a web page corresponding to a link address of the search result data, It is possible to access the web page corresponding to the search result data after confirming the additional information data.

According to the method of the present invention, the additional information data may include an icon (or button) for returning to the page screen before the additional information data is output to the search result page, or a pointer input device event And a script code for returning the search result page to a page screen before the additional information data is output.

If the additional information data corresponding to the asynchronous information request data is generated 620, the search server 100 transmits the additional information data to the client terminal 190 and transmits the additional information data to the client terminal 190 (Upper / lower / left / right) of the selected (or clicked) search result data on the search result page outputted in step 625.

According to the embodiment of the present invention, the search server 100 may search for the selected (or clicked) search result data through the asynchronous information request script code included in the search result page previously provided to the client terminal 190 (Or clicked) the search result data located below the search result data is outputted at the lower end of the additional information data, or the search result data at the lower end of the selected information data It is preferable that the additional information data is overlapped and outputted at the lower end of the additional information data.

At this time, the terminal transmits the asynchronous information request script code included in the search result page previously provided to the terminal, so that the upper end of the additional information data is positioned at the upper end of the browser screen outputting the search result page The browser scroll bar is automatically adjusted (630).

According to the present invention, by providing a detailed search result content page without loading a new web page in an asynchronous manner with respect to search result data, it is possible to confirm the details of each search result without visiting the web page corresponding to the search result .

According to the present invention, by providing an advertisement page without loading a new web page in an asynchronous manner with respect to search result data, a CPA (Cost Per Action) method of tracking and charging a user's action in addition to a conventional CPC There is an advantage that the billing can be conveniently applied.

Claims (20)

A search result processing method executed by a server for providing a search result for a search term, comprising: a first step of generating search result data corresponding to a search word received from a terminal and additional information data corresponding to the search result data; A second step of processing a search result page including the generated search result data to be provided to the terminal; A third step of confirming additional information data corresponding to the selected search result data when the search result data included in the search result page is selected through the terminal; And processing the confirmed additional information data to be output on the search result page without newly loading the search result page provided to the terminal. The method according to claim 1, The second step may further comprise the step of constructing a search result page including the asynchronous information request tag string and the script code in the search result data to be provided to the terminal, Wherein the third step further comprises receiving asynchronous information request data for the selected search result data from the terminal. The method according to claim 1, A cost per click (CPC) method, or a cost per action (CPA) method. The method of claim 1, And a mobile phone or IPTV equipped with a program capable of interpreting the asynchronous information request tag string and the script code. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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