KR101500953B1 - System and method for management trade area - Google Patents

Abstract

The merchandise management system according to an embodiment of the present invention calculates the merchantability index using the merchandise information including the customer index of each of the salespersons of each of the at least one stores located in the merchandise area and the real estate index of each of the at least one store, The map data is displayed by receiving the commercial information, the catalog suitability index, and the map information from the commercial server and the commercial server that generate the map data visually identified and displayed in accordance with the commercial suitability index value, And a terminal that displays both the commercial information and the commercial suitability index together so as to correspond to the commercial area.

Description

SYSTEM AND METHOD FOR MANAGEMENT TRADE AREA BACKGROUND OF THE INVENTION 1. Field of the Invention [

The present invention relates to a merchandise management system and a merchandise management method, and more particularly, to a system and method for determining and providing marketing merchandise according to a result of analyzing a merchandise using collected information by collecting information on merchandise .

In the past, geographical information system (GIS) and geographic information system (CRM) were introduced into customer relationship management (CRM) as a method to analyze commercial area, and it is a tendency to analyze commercial area by region.

As an index for analyzing a commercial area, the information such as the number of residential population, the number of the population, the number of stores, the distribution of stores by industry, the real estate market, the main facilities, and the sales status are used for each commercial area. However, Was difficult to be considered.

In addition, it displays the location of a shop on a map, displays the floating population of a shop, the type of business or sales level of each store, and comprehensively analyzes each store and compares specific indexes Is required.

On the other hand, in order to establish a marketing strategy for an existing sales person operating in each store or a potential new sales person entering a commercial market, it is necessary to use a merchandise credit evaluation as well as a commercial analysis result There is a need to perform marketing.

SUMMARY OF THE INVENTION The present invention has been proposed in order to satisfy the above-mentioned needs, and it is an object of the present invention to provide a commercial commodity management system and a commercial commodity management method for performing commercial analysis by selecting objective indexes and visually and easily displaying the analysis results do.

And it aims to provide a commercial management system and a commercial management method for establishing a marketing strategy suitable for the sales person and prospective sales person of the existing store based on the analysis result of commercial analysis.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not restrictive of the invention, unless further departing from the spirit and scope of the invention as defined by the appended claims. It will be possible.

In order to achieve the above object, a merchandise management system according to an embodiment of the present invention includes merchandise information of a sales person of each of at least one store located in a merchandise area and merchandise information including a real estate index of each of at least one store, The map data is displayed by receiving the commercial information, the catalog suitability index, and the map information from the commercial management server and the commercial management server that generate the map data visually identified and displayed according to the commercial suitability index value And a terminal for displaying both the commercial information and the catalog suitability index so as to correspond to the commercial area displayed on the map data.

The merchandise management server determines a marketing product to be provided to the salesperson according to the value of the commercial fitness index, transmits the marketing product information to the terminal, and the terminal can receive and display the marketing product information corresponding to the merchant.

Also, the merchandise management server can determine the marketing product considering the merchandise information.

Then, the merchandise management server can transmit the information of the sales person provided with the marketing product to the terminal.

At this time, the customer index is determined according to the credit status of the business person, and the real estate index can be determined according to the real estate status of the store.

The merchandise information may further include a sales index determined by sales of at least one store, a regional index determined by the area in which the merchandise is located, and an industry index determined by the number of at least one store or the industry of the store have.

The trade fitness index may be a total sum of the results obtained by multiplying the index included in the commercial information and the weight corresponding to each index.

In addition, the merchandise management server may transmit merchandise information related to the selected shop to the terminal when the input of the user selecting the shop displayed on the map data is received from the terminal.

The merchandise management server may determine the merchantability index value as a plurality of sections, determine the merchant area as a marketing target area if the merchant relevance index value corresponds to the first section, and store the merchant information as the marketing target area.

The merchandise management server can store the merchandise selected by the user in the marketing target area as a specialized merchandise.

The merchandise management server according to an embodiment of the present invention calculates the commercial suitability index using the merchandise information including the customer index of each of the salespersons of each of the at least one stores located in the merchandise area and the real estate index of each of the at least one store, A control unit for generating map data visually identified and displayed in accordance with the value of the commercial suitability index, a memory for storing commercial data or map data, and a communication unit for transmitting commercial data or map data to the external terminal.

The merchandise management method according to an embodiment of the present invention includes the steps of collecting merchandise information including a customer index of each of the salespersons of each of the at least one stores located in the merchandise area and a real estate index of each of the at least one store, Calculating a spot suitability index, and generating map data in which the spot is visually identified and displayed according to the spot suitability index value.

The effects of the commercial commodity management system and the commercial commodity management method according to the present invention will be described as follows.

According to at least one of the embodiments of the present invention, accuracy and reliability of commercial analysis can be improved through an objective index.

In addition, according to at least one of the embodiments of the present invention, there is an advantage that the result of the analysis of the commercial article can be grasped visually and easily.

In addition, according to at least one embodiment of the present invention, marketing strategies can be segmented and established for each commercial sector.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

FIG. 1 is a block diagram showing a schematic configuration of a merchandise management system according to an embodiment of the present invention.
2 is a detailed block diagram of a commodity management server according to an embodiment of the present invention.
FIG. 3 is a flowchart of a method for managing a commercial article according to an embodiment of the present invention.
4 is a flowchart illustrating in detail a method for selecting a first order index of commercial information according to an embodiment of the present invention and determining a second order index using a selected first order index.
5 to 11 are diagrams illustrating an example of a commercial management interface according to an embodiment of the present invention.
12 is an exemplary view showing a marketing report according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art to which the present invention pertains. The present invention may be embodied in many different forms and is not limited to the embodiments described herein.

In order to clearly illustrate the embodiments of the present invention, portions that are not related to the description are omitted, and the same or similar components are denoted by the same reference numerals throughout the specification.

FIG. 1 is a block diagram showing a schematic configuration of a merchandise management system according to an embodiment of the present invention.

1, the merchandise management system may include a merchandise management server 10, a merchandise information database server 20, a merchandise database server 30, and a plurality of terminals 40. [

First, the commodity management server 10 can analyze the commodity using the commodity information. The merchandise information may be received from the merchant information database server (20) at the request of the merchandise management server (10).

Then, the merchandise management server 10 can transmit the marketing data to the merchandise database server 30 according to the analysis result.

Then, the commodity database server 30 can transmit the commodity-related information corresponding to the marketing data to the commodity management server 10. At this time, the merchandise management server 10 may include a merchandise database server 30.

The merchandise management server 10 is connected to the terminal 40 and can transmit the merchandise information, the analysis result of the merchandise, and the merchandise related information.

The terminal 40 may be a fixed terminal provided at each branch office of the bank or a mobile terminal owned by an employee of the branch office.

The mobile terminal described in this specification may include a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player), and navigation. The fixed terminal may include a digital TV, a desktop computer, and the like.

Then, the terminal 40 can provide an interface for displaying the result of analyzing the commercial information and the commercial area on the map. In addition, the terminal 40 can further display the merchandise related information corresponding to each piece of merchandise.

Hereinafter, the merchandise management server 10 will be described with reference to FIG.

2 is a block diagram showing a commodity management server 10 according to an embodiment of the present invention. As shown in the figure, the merchandise management server 10 may include a communication unit 120, a control unit 100, and a memory unit 110.

First, the communication unit 120 connects the commodity management server 10 and the commodity information database server 20 (or 20) when the commodity information database or the commodity database server 30 is located between the commodity management server 10 and the terminal 40, Or between the commodity management server 10 and the commodity database server 30.

The control unit 100 can analyze the merchandise using the merchandise information outputted from the communication unit 120. Then, the control unit 100 may calculate the commodity fitness index and determine the commodity to be marketed using the commodity-related information. Also, the control unit 100 may generate map data to be displayed on the terminal 40 and transmit the generated map data to the terminal 40.

The memory unit 110 may store the received commercial information, product related information, and generated map data.

Hereinafter, a method for managing a commercial article in the commercial document management server 10 will be described in detail with reference to FIG.

FIG. 3 is a flowchart of a method for managing a commercial article according to an embodiment of the present invention. First, the commodity management server 10 analyzes the commodity information and determines a weight for calculating the commodity fitness index (S100).

Here, the commercial information may include a plurality of secondary exponents.

The plurality of secondary indexes can be divided into sales index of at least one store located in a commercial area, industry index of a shop, customer index of a shopper, a real estate index of a shop, a regional index near a store, and a population index of a commercial.

And each second order index may include at least one first order index. The first order index and the second order index will be described later with reference to FIG.

The commercial area includes an area where at least one shop is located. For example, an area within a radius of 500 m around a point where a shop is located can be set as a single commercial area.

As another example, a commercial area can be set as a unit area. A unit area is an area divided by a certain area on a map, and may have a rectangular shape. However, the criteria for identifying the unit area and the form of the unit area are not limited thereto.

Then, a representative index value representing each unit area is set in the unit area. The representative index value may be an average value of the corresponding index of the shops located in the unit area. For example, if the stores A, B, and C are included in one unit area, and the customer indexes of stores A, B, and C are 50, 60, and 70, . ≪ / RTI > However, the method of calculating the representative index value is not limited to this.

Hereinafter, it is assumed that the commercial area is set as a unit area and the commercial information includes the representative index value of each unit area.

Also, a set of commercial entities having a similar representative index value can be set as the representative commercial entities of the region. In the representative trade zone, commercial activity occurs mainly in metropolitan subway station commercial area where commercial activity takes place mainly in subway stations, landmark commercial area where commercial activities occur, and residential areas where commercial activity takes place. Residential commercial districts, central commercial districts where commercial activity takes place in the symbolic roads of the region, college commercial areas where commercial activities occur mainly in educational facilities, or underground commercial areas formed in underground passageways.

Then, the merchandise management server 10 can select at least one index included in the merchandise information, and determine the weight of each index. The weight is a value that can be changed by the manager of the merchandise management server 10.

Next, the merchandise management server 10 calculates the topicality fitness index using the weight of each index and index included in the merchant information (S200). The equation for calculating the top-line fitness index will be described with reference to Equation 1 below.

As shown in Equation (1), the trade fitness index may be a product of the product of each index value and each index weight value for all indices. However, the method of calculation of the trade dress fitness index is not limited thereto.

The merchandise management server 10 can determine the merchandise having the market fitness index above a predetermined value as the marketing target area. For example, the merchandise management server 10 can determine the area where the market suitability index is 80 or more and the market area as the marketing target area.

In addition, information indicating that the commercial area is the marketing target area may be stored in the commercial area information of the commercial area included in the marketing target area.

Further, the commodity management server 10 can classify each commodity according to the commodity fitness index section. For example, the commodity management server 10 can determine the commodity fitness index by a plurality of sections. The merchandise management server 10 can classify the merchandise corresponding to the first section as the best merchandise, the merchandise corresponding to the second section as the excellent merchandise, and the merchandise corresponding to the third section as the ordinary merchandise.

Next, the commodity management server 10 determines a marketing commodity (S300) according to the indexed value included in the calculated commodity fitness index and the commodity information.

Here, the marketing product may be a credit product, a receiving product, a card product, an insurance product, or a fund product, which is a product to be marketed to a sales person or prospective sales person of an existing store. Hereinafter, the product to be marketed is assumed to be a credit product of the bank to the business operator.

The business operator of an existing store is a business operator of a store located in a commercial area, including a bank's existing customers or potential customers of the bank. When determining a marketing product, the merchandise management server 10 may consider the customer index between the bank's existing customer and the bank's potential customer included in the merchant information differently. For example, the customer index of a bank's existing customers may be higher than the customer index of a bank's potential customers, depending on the creditworthiness of the existing customer.

The merchandise management server 10 can determine the interest rate of the credit goods according to the trade dress suitability index. For example, the merchandise management server 10 may determine a 3% interest rate credit product as a marketing commodity to the sales person of the store located in the best commercial area. Alternatively, the merchandise management server 10 may determine a credit product of a 5% interest rate as a marketing commodity to the salesman of the store located in the excellent merchant area.

Next, the commodity management server 10 generates map data in which the commodity fitness index is displayed corresponding to the commerce area (S400). The map data may include a map, commercial information, a trade dress index, or marketing product information.

The merchandise management server 10 can transmit the map data at the request of the external terminal 40. [

The external terminal 40 can display the received map data. The external terminal 40 can display each of the commercial areas on the map so as to be visually distinguished. For example, when the map data is displayed on the external terminal 40, the corresponding commercial can be displayed in a color separated according to the catalog suitability index value of each commercial area. When the map data is displayed on the external terminal 40, the commercial information and marketing product information can be further displayed.

The map data displayed on the external terminal 40 will be described later with reference to Figs. 5 to 11. Fig.

Next, the merchandise management server 10 generates a marketing report (S500). The marketing report may include commercial information of each commercial, commercial fitness index and marketing product information.

When the external terminal 40 selects a commercial article and a report request is received, the commercial server 10 can generate a report on the selected commercial article.

A report generated by the commodity management server 10 according to the embodiment of the present invention will be described later with reference to FIG.

Hereinafter, the relationship between the first order index and the second order index and the method of selecting the first order index will be described with reference to FIG.

4 is a flowchart illustrating in detail a method for selecting a first order index of commercial information according to an embodiment of the present invention and determining a second order index using a selected first order index.

First, the commodity management server 10 arbitrarily selects an index among the indexes included in the commercial information (S110). The trade information may include indexes related to the trade such as sales index, demographic index, work index, real estate index, and store index.

Then, the commodity management server 10 performs regression analysis and correlation analysis on the selected index (S120), and determines the first index among the indexes included in the piece of the commercial information.

Next, the commodity management server 10 analyzes the difference between the respective commodities with respect to the index determined by the first index through the regression analysis and the correlation analysis (S130).

Then, the merchandise management server 10 performs the T verification (S140) with the sample set having the relatively high first-order exponent value and the nearby commercial area as the sample set.

The commodity management server 10 classifies the type and category of the first order index through Jenks natural breaks optimization (S150).

The merchandise management server 10 can determine the secondary index by classifying the type and category of the primary index. For example, the population index, which is the second index, may be the primary index, which may include the residential population index or the floating population index in the area where the commercial area is located.

Hereinafter, a method of managing map data by displaying map data on the external terminal 40 will be described with reference to Figs. 5 to 11. Fig.

5 to 11 are diagrams illustrating an example of a commercial management interface according to an embodiment of the present invention. As shown in FIG. 5, the external terminal 40 receiving the map data can display the top management interface.

The terminal 40 can display a screen including a map. The terminal 40 may display a menu 510 for selecting an analysis target merchandise in one area of the screen or an index selection menu 520 for displaying the merchant relevance index and the merchandise information of each merchant.

The map may display at least one representative commercial area 530 according to the scale on the map or according to the selection of the commercial area to be analyzed. As shown in the figure, the map may display Gwanghwamun market, Insadong market, Kwanchuldong market, Mugyo-dong market, and Myeongdong market. Each representative commercial area 530 can be displayed to be visually distinguished from other areas on the map.

Then, a bar graph 540 may be displayed, which indicates the bibliographic index and the bibliographic information so as to correspond to the respective representative bibs 530. In one area of the screen, information 550 indicating which indexes each bar graph 540 represents may be further displayed.

6, the window 630 including the commercial suitability index of the analysis target merchandise 610 and the commercial coupon information 620 may be displayed, as shown in FIG. 6, when the commercial suitability index object 522 of the index selection menu is selected have.

In addition, the average (640) of the trade dress suitability index of the representative trade dress indicated on the map may be displayed.

Alternatively, when the BSE index object 522 of the index selection menu is selected, as shown in FIG. 7, the BSE index of each of the BSEs may be displayed as a bar graph 710.

Next, FIG. 8 is an exemplary view showing a map interface for displaying a commercial area in a unit area. As shown, a plurality of commercial objects 812, 814, and 816 may be displayed on the map with a rectangular area having the same area.

Each piece of the merchandise object 812, 814, and 816 can be visually distinguished according to the index fit fitness index. For example, the first document object 812, the second document entity 814, and the third document entity 816 may be displayed in the same color with different transparency. At this time, information 820 indicating a section of the top line fitness index section corresponding to transparency can be displayed together in one area of the screen.

In addition, the merchandise within the area where the merchandise is dense with the trade dress suitability index of a predetermined standard or more can be classified and displayed as the marketing target area 830. At this time, the user can change the marketing target area 830 by adding a commercial coupon to the marketing target area 830 or by removing a commercial coupon classified as the marketing target area 830 from the marketing target area.

For example, if the commercial item included in the marketing object area 830 shown in FIG. 8 is removed by the selection of the commercial object of the user, the marketing object area 910 may be changed and displayed as shown in FIG. 9 .

Alternatively, the user may change the trade dress relevance index criteria for setting the marketing target area 830. Then, the commercial area having the commercial fitness index higher than the changed standard can be set as the marketing target area.

Next, as shown in FIG. 10, the terminal 40 may display a window 1010 containing commercial information of a shop included in the map data. When the shop displayed on the map is selected or the shop information display object 1020 is selected, the terminal 40 can display the shop information of the shop.

The merchandise information of the displayed store may include the location of the store, the type of business, the amount of sales, the credit information, and marketing product information to be provided to the sales person of the store.

Accordingly, the user can easily grasp the information of the shops included in the merchandise through the terminal 40 displaying the merchandise management interface.

On the other hand, when the terminal 40 receives an input for selecting a user's recommended marketing goods object 1110, the terminal 40 may display a list 1120 of shops providing a predetermined marketing product. As shown in FIG. 11, the terminal 40 may display a plurality of marketing goods objects 1120 corresponding to a plurality of marketing products.

Then, when the first one of the plurality of marketing product objects is selected, the first marketing product item may be displayed and a list 1130 of stores located in a commercial area determined to be provided with the first marketing product may be displayed.

Thus, through the terminal 40 displaying the merchandise management interface, the user can easily grasp the shopper of the shop to which the marketing product is provided.

Hereinafter, a marketing report generated by the merchandise management server 10 will be described with reference to FIG.

12 is an exemplary view showing a marketing report according to an embodiment of the present invention. As shown in the figure, the merchandise management server 10 can generate a marketing report according to the business type of the store.

For example, a marketing report may be used to present marketing products to an existing sales person or a prospective sales person of an existing store, and may include information on expected sales when a particular business type is opened in a specific business area, information on competitors of a specific business type within a specific business area, Of the mobile terminal 1210 of the mobile terminal.

In addition, the marketing report may include information 1220 on a marketing product to be provided to a sales person of a shop located in a specific commerce area.

The merchandise management system according to an embodiment of the present invention can easily provide information on a marketing product to a sales person or prospective sales person of an existing store through a marketing report.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are illustrative and explanatory only and are intended to be illustrative of the invention and are not to be construed as limiting the scope of the invention as defined by the appended claims. It is not. Therefore, those skilled in the art can readily select and substitute it. Those skilled in the art will also appreciate that some of the components described herein can be omitted without degrading performance or adding components to improve performance. In addition, those skilled in the art may change the order of the method steps described herein depending on the process environment or equipment. Therefore, the scope of the present invention should be determined by the appended claims and equivalents thereof, not by the embodiments described.

10: commodity management server 20: commodity information database server
30: goods database server 40: external terminal
100: control unit 110: memory unit
120:

Claims (16)

A customer index of a sales person of each of at least one store located in each of a plurality of merchandise areas divided on a map, a real estate index of each of the at least one store, a sales index determined by a sales amount of the at least one store, Using the merchandise information of each of the plurality of merchandise items including the regional index determined according to the regional status in which the merchandise is located and the business category index determined according to the number of the at least one store or the business type of the store, Calculating a plurality of indexes of the plurality of indexes included in the information, calculating a plurality of indexes and a plurality of index values of the plurality of indexes by multiplying the plurality of indexes by a weight corresponding to the plurality of indexes, The index value is determined as a plurality of intervals, and the index value of the top- Determining a marketing product to be provided to the salesperson according to the value of the catalog suitability index, generating map product data and map data in which the plurality of commercial products are displayed on the map, A merchandise management server for transmitting the marketing product information and the map data to a terminal; And
The map data, and the marketing product information from the merchandise management server, displays the map data, and displays the object corresponding to the marketing object area and the marketing object area on the map A terminal for displaying the merchandise object included therein visually and further displaying the merchandise information, the merchant's fitness index, and the marketing merchandise information so as to correspond to the merchandise object;
. The method according to claim 1,
And the merchandise management server determines the marketing product considering further the merchandise information. 3. The method of claim 2,
Wherein the merchandise management server transmits information of a sales person provided with the marketing product to the terminal. The method according to claim 1,
Wherein the customer index is determined according to the credit status of the sales person, and the real estate index is determined according to the real estate status of the store. delete delete The method according to claim 1,
And the merchandise management server transmits the merchandise information related to the selected store to the terminal when an input of a user selecting the store displayed on the map data is received from the terminal. The method according to claim 1,
And the merchandise management server adds the merchandise information to the merchandise information area and stores the merchandise information. The method according to claim 1,
Wherein the merchandise management server adds a merchandise selected by a user to the marketing target area and stores the merchandise as a specialized merchandise. The communication section of the merchandise management server stores the customer index of each of the salespersons of each of the at least one store located in each of the plurality of merchandise areas separated by a predetermined area on the map from the merchant information database server, the real estate index of each of the at least one store, Which is determined according to the sales amount of the entire store of the shop, the area index determined by the area status in which the respective merchandise is located, and the industry index determined by the number of the at least one store or the industry of the shop Collecting merchandise information of each of the merchant's merchandise;
Wherein the control unit of the commodity management server determines a plurality of indices included in the commodity information by using the commodity information and multiplies the plurality of indices and a weight corresponding to the plurality of indices by a sum Calculating a commercial suitability index of each of the plurality of merchant bills;
The controller determines the value of the topicality fitness index as a plurality of intervals;
Determining the commercial area as a marketing target area if the value of the commercial suitability index corresponds to the first section;
Storing the merchandise information in the memory of the merchandise management server by adding the marketing object area to the merchandise information;
The control unit generating map data in which the plurality of pieces of merchandise are displayed on the map;
Generating a marketing product information by determining a marketing product to be provided to the salesperson according to the value of the topicality fitness index; And
The communication unit transmitting the map data and the marketing product information to an external terminal;
The method comprising the steps of: delete 11. The method of claim 10,
And the controller determines the marketing product considering the commercial information. 11. The method of claim 10,
Wherein the customer index is determined according to the credit status of the sales person, and the real estate index is determined according to the real estate status of the store. delete delete delete

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