KR101478157B1 - Apparatus and method for managing personalization process - Google Patents

Abstract

There is proposed a personalization process management apparatus and method for providing a secure personalization service by limiting the provision range of a user profile used for using a personalization service in a mobile terminal based on a personalization process policy for user-centered privacy control. In the proposed personalization process management apparatus and method, a variety of personalized services are provided in a mobile application service environment by limiting the range of user data collection, the extraction range of user extraction information, and the range of the user profile based on a personalization process policy that can be set by a user, Personal information can be managed safely.

Description

[0001] APPARATUS AND METHOD FOR MANAGING PERSONALIZATION PROCESS [0002]

The present invention relates to a personalization process management apparatus and method, and more particularly, to a personalization process management apparatus and method for providing a user profile generated by processing user data to a service provider in order to receive a personalization service in a mobile Internet environment It is about.

The personalization technology refers to a technique of providing a customized service according to a user in an Internet-based web service or a mobile terminal. Personalization technology has been researching and developing for a long time, and it is a technology that is already widely used in web services such as internet shopping malls. For example, a web-based Internet shopping mall provides different services to a plurality of users according to their interests, preferences, and the like. A user who is interested in casual wear displays a web page containing items classified as casual, and a user who is interested in a suit displays a web page containing items classified as a suit. Of course, the personalization service may be provided for each user by analyzing the user's shopping history, product inquiry history, and the like.

However, since most personalization technology based on web services is operated on a server basis and personal information of a user using a personalized service is stored in a server, there is a problem in security and privacy protection when personal information accumulated in the server is leaked do.

Consumer-centric technologies are not applicable because of the lack of peripheral technology and environment. However, as the development of mobile communication and the usage of smartphone are expanded, user's data is processed in smartphone and applied.

US20090164287 discloses a personalization technique for creating a user profile based on a user's behavior on a wireless device, and selecting and displaying media content based on the generated user profile.

However, since the conventional personalization service provides all the information of the user to the service provider in a state in which the collection range of the user's data and the provision range of the user profile are not set, problems such as leakage of personal information, There is a problem.

SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the above-mentioned problems of the prior art, and it is an object of the present invention to provide a secure personalization service by limiting the provision range of a user profile used for using a personalization service in a mobile terminal, To provide a personalization process management apparatus and method.

According to another aspect of the present invention, there is provided a personalization process management apparatus comprising: a collection management unit for collecting user data generated according to use of a personalization service of a mobile terminal user; A detector for detecting user extraction information corresponding to an extraction range corresponding to a mobile terminal from user data; A profile management unit for generating a user profile based on user extraction information; And a privacy manager for limiting a range of providing the user profile based on the personalization process policy stored in the mobile terminal.

The privacy management unit limits the scope of the user data collection and the extraction range based on the personalization process policy so that only the user extraction information corresponding to the personalization process policy is generated.

And a personalization process policy including user data collection scope information for limiting a user data collection scope, and the privacy management unit limits the collection range of user data based on the user data collection scope information.

Further comprising a storage unit for storing a personalization process policy including user extraction information range information for limiting the extraction range of user data, and the privacy management unit limits the extraction range of the user extraction information based on the user extraction information range information .

And a personalization process policy that includes profiling scope information for limiting a scope of providing a user profile to the personalization service client, wherein the privacy manager comprises: a personalization service client that requests a user profile based on the profiling range information, Quot; is limited.

Further comprising a storage unit for storing a personalization process policy including personalization service provision range information for restricting the transmission of a user profile to a personalized service client, wherein the privacy management unit includes a personalization service client Of the user profile.

And a UI management unit for receiving a personalization process policy including at least one of user data collection range information, user extraction information range information, profiling range information, and personalization service provision range information.

And a plurality of collection modules for collecting user information generated according to use of the personalization service of the user, wherein the collection management unit collects the user information collected from the plurality of collection modules as user data.

The extracting unit detects the user extraction information when a request of the user profile is received from the personalization service client.

The profiling management unit creates a user profile including different user data for each of the plurality of personalization service clients.

According to another aspect of the present invention, there is provided a method for managing personalization processes according to an embodiment of the present invention includes collecting user data generated according to personalization services of a mobile terminal user based on personalization process policies, ; Extracting, by the personalization process management apparatus, a user profile based on the personalization process policy and the collected user data; And providing the extracted user profile to the personalization service client by the personalization process management device based on the personalization process policy.

The step of collecting user data includes the steps of detecting user data collection range information of the personalization process policy from the storage unit by a privacy management unit connected to the storage unit storing the personalization process policy; And

Collecting user data based on the received user data collection range information by the collection management unit that has received the user data collection range information detected from the privacy management unit; And accumulating and storing the collected user data by the storage unit that receives the user data collected from the collection management unit.

In the step of collecting the user data based on the received user data collection range information, the collection management unit collects the user data excluding the items included in the collection range information of the user data.

The step of extracting the user profile includes the steps of: detecting information of user extraction information range of the personalization process policy from the storage unit by the privacy management unit connected to the storage unit storing the personalization process policy; And extracting user extraction information range information detected from the privacy management unit, and generating user extraction information by detecting user data stored in the storage unit based on the user extraction information range information.

In the step of generating user extraction information, the extracting unit detects user data excluding items included in the user extraction information range information among the user data stored in the storage unit.

The step of extracting the user profile includes the steps of: detecting, by the privacy management unit, profiling range information of the personalization process policy from the storage unit; And generating a user profile based on the profiling range information and the user extraction information detected by the extraction unit, by the profiling management unit that receives the profiling range information detected from the privacy management unit.

In the step of creating the user profile, the profile management unit creates a user profile excluding items included in the profiling range information.

In the step of creating the user profile, the profiling management unit creates a user profile including different user data for each of the plurality of personalization service clients.

The step of providing the extracted user profile to the personalization service client includes the steps of: detecting the personalization service provision range information of the personalization process policy from the storage unit by the privacy management unit connected to the storage unit storing the personalization process policy; And the privacy management unit limits the transmission of the user profile to the personalization service client included in the detected personalization service provision range information.

Receiving a personalization process policy including at least one of user data collection range information, user extraction information range information, profiling range information, and personalization service provision range information by the UI management unit.

According to the present invention, the personalization process management apparatus and method can limit the range of the user profile used for using the personalization service in the mobile terminal based on the personalization process policy, thereby providing various personalized services in the mobile application service environment, It is possible to safely manage personal information.

In addition, the personalization process management apparatus and method can minimize the occurrence of damage due to leakage of personal information when the personalization service is used by safely managing user personal information while providing various personalized services in a mobile application service environment.

In addition, the personalization process management apparatus and method is characterized in that the personalization process management apparatus and method limits the range of the user profile used for using the personalization service in the mobile terminal based on the personalization process policy, By minimizing the occurrence of the damage, the personalization service provider can reduce the cost of constructing the security system for protecting the privacy of the personalized service user.

In addition, the personalization process management apparatus and method minimizes the leakage of personal information due to the use of the personalization service and reduces the cost of constructing the security system, thereby enabling the personalization service provider to provide various types of personalization services, There is an effect that can be made.

1 and 2 are block diagrams for explaining a personalization process management apparatus according to an embodiment of the present invention;
FIG. 3 is a diagram for explaining a software module in which a personalization process according to an embodiment of the present invention is reconstructed into a hierarchical structure; FIG.
4 is a flowchart illustrating a method of managing a personalization process according to an embodiment of the present invention.
5 is a flowchart for explaining the user data collection step of FIG.
FIG. 6 is a flowchart for explaining the user profile extraction step of FIG. 4; FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to facilitate a person skilled in the art to easily carry out the technical idea of the present invention. . In the drawings, the same reference numerals are used to designate the same or similar components throughout the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

Hereinafter, a personalization process management apparatus according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. 1 and 2 are block diagrams for explaining a personalization process management apparatus according to an embodiment of the present invention.

1, the personalization process management apparatus 100 includes a storage unit 110, a collection management unit 120, an extraction unit 130, a profiling management unit 140, and a privacy management unit 150, do. At this time, the personalization process management apparatus 100 may be embodied as software in a mobile terminal that can use a mobile Internet environment such as a smart phone. The personalization process management apparatus 100 is connected to a plurality of personalization service clients 200 that provide a personalization service.

The storage unit 110 stores user data of an individual user. That is, the storage unit 110 accumulates and stores the user data collected through the personalization process collection process in the collection management unit 120. At this time, the storage unit 110 may be configured as a database which is a basic storage of the mobile terminal.

The storage unit 110 stores a personalization process policy for personalization process management. That is, the storage unit 110 stores a personalization process policy including at least one of user data collection range information, user extraction information range information, profiling range information, and personalization service provision range information.

The storage unit 110 stores user data collection range information for personalization process management. That is, the storage unit 110 stores user data collection range information, which is reference information for limiting collection of user data in the collection unit. For example, if the user does not want to collect location information from the user data including the user's credit card transaction details, location information, personal information, preference information, etc., the location information is stored as user data collection range information.

The storage unit 110 stores user extraction information range information for personalization process management. That is, the storage unit 110 stores the user extraction information range information, which is reference information for limiting the generation of the user extraction information by the extraction unit 130. For example, when it is desired to limit extraction of only the city / region from the address information of the user including the city / province / city, the "city" is stored as the user extracted information range information. Accordingly, even if the address information of the stored user data includes the city / province / province, only the city / region is extracted by the extracting unit 130.

The storage unit 110 stores the profiling range information for limiting the range of the user profile providing range. That is, the storage unit 110 stores the profiling range information, which is reference information for limiting the range of the user profile generated by the profiling management unit 140. [ For example, if the user profile does not want to provide the address information, the address information is set and stored as the profiling range information.

The storage unit 110 stores the provision range of the personalization service. That is, the storage unit 110 stores personalization service range information, which is reference information for limiting the provision range of the personalization service provided by the privacy management unit 150. For example, when it is desired to block the transmission of a user profile to a specific personalization service client 200, the personalization service is stored as personalization service range information.

The collection management unit 120 collects user data used in the personalization process. That is, the collection management unit 120 collects user information, which is generated as a user uses the personalization service through the mobile terminal, in the form of user data. At this time, the collection management unit 120 collects user data including credit card transaction details, location information, personal information, preference information, and the like of the user. To this end, the collection management unit 120 is configured in a plug-in manner to add individual collection services. That is, the collection management unit 120 is configured in software and installed in a mobile terminal, and a plurality of collection management units 120 may be added according to the type of user data to be collected.

The extracting unit 130 generates user extraction information from the user data. That is, the extracting unit 130 extracts the user's preference information, attribute information, behavior pattern, and the like from the user data stored in the storage unit 110. The extraction unit 130 transmits the extracted information to the profiling management unit 140 as user extraction information. At this time, when the user profile is requested by the personalization service client 200 (i.e., personalization service provider), the extraction unit 130 generates the user extraction information by driving in real time when requested. Of course, the extracting unit 130 may operate at the boot time of the mobile terminal (or at the time of running the personalization service application) to generate user extraction information. For this, the extracting unit 130 is configured in a plug-in manner to generate user extraction information and provide it to the profiling managing unit 140. That is, the extracting unit 130 may be configured in a software form and installed in a mobile terminal, and may be configured as a plurality of extracting units 130 according to user extraction information to be generated. Accordingly, an extraction unit 130 for generating various user extraction information may be added.

The profiling management unit 140 creates a user profile based on the user extraction information. That is, the profiling management unit 140 classifies the user extraction information received from the extraction unit 130 to generate a user profile. At this time, the profiling management unit 140 may generate different user profiles for each personalization service provided to the user. That is, the profiling management unit 140 may generate another user profile according to the provider providing the personalization service (i.e., the personalization service client 200), or may generate another user profile according to a range preset by the user . For this, the extracting unit 130 may be configured in a software form and installed in a mobile terminal, and may generate a user profile by driving the personalization service upon request.

The privacy manager 150 performs user data collection control. That is, the privacy management unit 150 controls the collection range of user data in the collection management unit 120. To this end, the privacy manager 150 detects user data collection range information stored in the storage unit 110. The privacy management unit 150 controls the collection management unit 120 to collect user data for the remaining items excluding the items of user data included in the detected user data collection range information. For example, if the user does not want his / her location information to be collected and stores the location information in the user data collection range and stores the location information in the storage unit 110, the privacy management unit 150 stores the location information in the user data collection target item .

The privacy manager 150 performs the extraction information range control. That is, the privacy management unit 150 controls the range of user extraction information in the extraction unit 130. To this end, the privacy manager 150 detects the user extraction information range information stored in the storage unit 110. The privacy management unit 150 controls the extraction unit 130 to exclude the items included in the detected user extraction information range information from the extraction range and to extract user extraction information composed of the remaining items. For example, if the user extraction information range information of the collected user data is limited to 'sphere' from the storage unit 110, the privacy management unit 150 may extract the address Even if the information includes city / province / city, 'east' information is not extracted from the actually extracted address data, and only city / region is extracted as user extracted information.

The privacy manager 150 performs the profiling range control for limiting the range of the provision of the user profile. That is, the privacy management unit 150 controls the profiling generation range in the profiling management unit 140 to limit the range of the user profile transmitted to the personalization service client 200. To this end, the privacy manager 150 detects profiling range information stored in the storage unit 110. The privacy management unit 150 controls the profiling management unit 140 to generate a user profile including items excluding the items included in the detected profiling range information. For example, when the profiling generation range information set to exclude the address information from the user profile is detected, the privacy manager 150 removes the address from the user profile, and the personalization service client 200 receives the user profile Lt; / RTI >

The privacy manager 150 performs personalization service use control. That is, the privacy manager 150 restricts some of the personalization services provided to the user. To this end, the privacy manager 150 detects the personalization service range information stored in the storage unit 110. When the personalization service included in the detected personalization range information is requested, the privacy management unit 150 blocks transmission of the user profile to the personalized service client 200. [

2, the personalization process management apparatus 100 may further include a UI management unit 160, a plurality of acquisition modules 170, a personalization process management unit 180, and a profiling service management unit 190 It is possible.

The UI management unit 160 manages the screen provided to the user. That is, the UI management unit 160 displays personalization service control settings and personalization service usage patterns by the user on the screen. The UI management unit 160 may analyze the data of the collected user to detect a behavior pattern of the user, and display the detected behavior pattern to the user through the screen.

The UI management unit 160 may include user data collection range information, user extraction information range information, profiling range information, personalization service information, and the like to restrict the range of the user profile provided to the personalization service client 200 A personalization process policy including a provision range and the like may be input from the user.

The plurality of collection modules 170 collects user data used in the personalization process. That is, the collection module 170 collects user information generated as a user utilizes the personalization service through the mobile terminal, in the form of user data. At this time, each of the plurality of collection modules 170 collects one of the user data classified by the user's credit card transaction history, location information, personal information, preference information, and the like.

The plurality of collection modules 170 transmit collected user data to the collection management unit 120. The collection management unit 120 transmits the collected data from the plurality of collection modules 170 to the storage unit 110.

The personalization process management unit 180 controls the operation of the plurality of collection modules 170. [ That is, the personalization process management unit 180 drives the plurality of collection modules 170 to collect user data when the mobile terminal is operated by the user. The personalization process management unit 180 terminates the operation of the plurality of collection modules 170 when the user ends the driving of the mobile terminal.

The profiling service management unit 190 performs processing for a user profile request of an external personalization service provider (i.e., the personalization service client 200). That is, the profiling service management unit 190 transmits the user profile generated by the profiling management unit 140 to the personalization service client 200 requesting the user profile to provide the personalization service.

Hereinafter, a software module in which a personalization process according to an embodiment of the present invention is reconstructed into a hierarchical structure will be described in detail with reference to the accompanying drawings. FIG. 3 is a diagram for explaining a software module in which a personalization process according to an embodiment of the present invention is reconstructed into a hierarchical structure.

As shown in FIG. 3, the personalization process hierarchy includes a storage layer 300, a processing layer 400, and a service layer 500.

The storage layer 300 includes a storage unit 110 and stores and manages all data related to the personalization service.

The processing layer 400 is located in the upper part of the storage layer 300 and includes the administrators of the personalization process except for the storage unit 110, that is, the collection management unit 120, the extraction unit 130, the profiling management unit 140, , And a privacy management unit 150. The processing layer 400 mainly collects user data and extracts collected user data to generate a personal profile.

The service layer 500 is located above the processing layer 400 and includes a UI management unit 160, a plurality of collection modules 170, a personalization process management unit 180, and a profiling service management unit 190. The UI management unit 160 displays various processing results of the personalization process to the user on the screen. The plurality of acquisition modules 170 collects user data and transmits it to the collection management unit 120 of the processing layer 400. To this end, the personalization process management unit 180 drives the plurality of collection modules 170 to collect user data when the mobile terminal is operated by the user. The personalization process management unit 180 terminates the operation of the plurality of collection modules 170 when the user ends the driving of the mobile terminal. The profiling service management unit 190 performs a process according to a user profile request of external personalization service clients 200. That is, the profiling service management unit 190 transmits the user profile generated by the profiling management unit 140 to the personalization service client 200 requesting the user profile to provide the personalization service.

Hereinafter, a personalization process management method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. 4 is a flowchart illustrating a personalization process management method according to an embodiment of the present invention. FIG. 5 is a flow chart for explaining the user data collection step of FIG. 4, and FIG. 6 is a flowchart for explaining the user profile extraction step of FIG.

First, the personalization process management apparatus 100 collects user data (S100). That is, the personalization process management apparatus 100 collects user data used in the personalization process according to the user data collection policy. At this time, the personalization process management apparatus 100 collects user information including user's credit card transaction details, location information, personal information, preference information, and the like generated in accordance with the user's use of the mobile terminal, in the form of user data.

The user data collection step will be described in more detail with reference to the accompanying drawings.

The privacy management unit 150 detects a user data collection policy (S120). That is, the privacy manager 150 detects the user data collection policy including the user data collection range information stored in the storage unit 110, in order to control the user data collection range in the collection management unit 120. The privacy management unit 150 transmits the detected user data collection policy to the collection management unit 120.

The collection management unit 120 performs user data collection according to the user data collection policy received from the privacy management unit 150 (i.e., including the user data collection range information) (S140). That is, under the control of the privacy management unit 150, the collection management unit 120 collects user data for the remaining items excluding the items of the user data included in the user data collection range information. For example, if the user does not want his / her location information to be collected and stores the location information in the user data collection range and stores the location information in the storage unit 110, the privacy management unit 150 stores the location information in the user data collection target item . Accordingly, the collection management unit 120 collects user information including user's credit card transaction details, personal information, preference information, and the like excluding user's location information in the form of user data. The collection management unit 120 transmits the collected user data to the storage unit 110.

Accordingly, the storage unit 110 stores the received user data (S160). That is, the storage unit 110 accumulates and stores the user data collected through the personalization process collection process in the collection management unit 120.

The personalization process management apparatus 100 extracts a user profile upon request of the user profile from the personalization service client 200 (S200). That is, when the personalization process management apparatus 100 receives the user profile request from the personalization service client 200, the personalization process management apparatus 100 extracts (creates) the user profile using the accumulated user data. At this time, the personalization process management apparatus 100 extracts (creates) a user profile based on the user extraction information policy and the profiling range information.

The user profile extraction step will be described in more detail with reference to the accompanying drawings.

If the user profile request is received from at least one of the plurality of personalization service clients 200 in step S210, the privacy management unit 150 detects the user extraction information policy stored in the storage unit 110 in step S230. That is, the privacy manager 150 detects user extraction information range information stored in the storage unit 110 as a user extraction information policy. The privacy management unit 150 transmits the extracted user extraction information policy to the extraction unit 130. [

The extraction unit 130 generates user extraction information based on the user extraction information policy received from the privacy management unit 150 (S250). That is, the extracting unit 130 extracts user data such as the user's preference information, attribute information, and behavior pattern from the storage unit 110 in which the user data is accumulated and stored. At this time, the extracting unit 130 extracts user data excluding user data items (i.e., user data items restricted by the user) based on the user extraction information range information included in the user extraction information policy received from the privacy management unit 150 . The extraction unit 130 transmits the extracted information to the profiling management unit 140 as user extraction information.

At this time, the privacy manager 150 detects profiling range information for creating a user profile (S270). The privacy management unit 150 transmits the extracted profiling range information to the profiling management unit 140. That is, the privacy manager 150 transmits the extracted profiling range information to the profiling manager 140 to limit the range of the user profile to be provided to the personalization service client 200.

The profiling management unit 140 generates a user profile based on the user extraction information received from the extraction unit 130 and the profiling range information received from the privacy management unit 150 (S290). That is, the profiling management unit 140 classifies the user extraction information received from the extraction unit 130 to generate a user profile. At this time, the profiling management unit 140 generates a user profile including items excluding the items included in the profiling range information received from the privacy management unit 150. [ The profiling management unit 140 transmits the generated user profile to the privacy management unit 150.

The personalization process management apparatus 100 provides the extracted user profile to the corresponding personalization service client 200 (S300). That is, the privacy manager 150 transmits the user profile received from the profiling manager 140 to the personalization service client 200 (i.e., the personalization service client 200 requesting the user profile).

As described above, the personalization process management apparatus 100 and the method may be configured to limit the provision range of the user profile used for using the personalization service in the mobile terminal based on the personalization process policy, thereby enabling various personalized services in the mobile application service environment It is possible to securely manage the user's personal information while providing it.

In addition, the personalization process management apparatus 100 and method can secure various personalized services in the mobile application service environment while safely managing the user's personal information, thereby minimizing the occurrence of damage caused by leakage of personal information when the personalization service is used.

In addition, the personalization process management apparatus 100 and method can be applied to a personalization process management apparatus 100 and a personalization process management apparatus 100, It is possible to reduce the cost incurred in constructing the security system for protecting the privacy of the personalized service user by minimizing the occurrence of damage caused by leakage of the personal information.

In addition, the personalization process management apparatus 100 and the method may minimize the leakage of personal information due to the use of the personalization service and reduce the cost of constructing the security system accordingly, thereby enabling the personalization service provider to provide various types of personalization services, The service can be activated.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but many variations and modifications may be made without departing from the scope of the present invention. It will be understood that the invention may be practiced.

100: personalization process management device 110:
120: collection management unit 130:
140: Profiling management unit 150: Privacy management unit
160: UI management unit 170: collection module
180: personalization process management unit 190: profiling service management unit
200: personalization service client 300: storage layer
400: processing layer 500: service layer

Claims (20)

A personalization process management device installed in a mobile terminal to prevent a leakage of personal information of a user,
A storage unit for storing a personalization process policy including a user data collection policy, a user extraction information policy, and profiling scope information;
A collection management unit for collecting user data corresponding to an item excluding items included in a user data collection policy stored in the storage unit, among user data generated according to use of a personalization service of a mobile terminal user;
An extraction unit for detecting user data corresponding to an item excluding items included in the user extraction information policy stored in the storage unit from the user data collected by the collection management unit;
A profiling management unit for generating a user profile based on user data excluding items included in the profiling range information stored in the storage unit, among the user data detected by the extracting unit; And
The personalization process policy detected from the storage unit is provided to the collection management unit, the extracting unit, and the profiling management unit to restrict the providing range of the user profile, and the user profile generated by the profiling management unit is transmitted to the personalization service And a privacy manager for providing the personalization process information to the client. The method according to claim 1,
The privacy manager
Wherein the user data collection range and the extraction range are limited based on the personalization process policy so that only the user extraction information corresponding to the personalization process policy is generated. The method according to claim 1,
Wherein,
Wherein the user data collection scope information includes at least one item among the items included in the user data, wherein the user data collection scope information includes at least one item among the items included in the user data,
Wherein the privacy management unit limits the user data collection range of the collection management unit based on the user data collection range information. The method according to claim 1,
Wherein,
Wherein the user extraction information range information includes at least one item among items included in the user data, wherein the user extraction information range information includes at least one item among the items included in the user data,
Wherein the privacy management unit limits the extraction range of user extraction information of the extraction unit based on the user extraction information range information. The method according to claim 1,
Wherein,
Storing profiling range information including at least one item among items included in user data in order to limit a range of providing a user profile to a personalization service client,
Wherein the privacy management unit limits user data included in a user profile generated by the profiling management unit based on the profiling range information. The method according to claim 1,
Wherein,
Further storing personalization service provision range information for limiting transmission of a user profile to a specific personalization service client,
Wherein the privacy manager limits transmission of a user profile to a personalization service client based on the personalization service provision range information. The method according to claim 1,
Further comprising a UI management unit for receiving a personalization process policy including at least one of a user data collection policy, a user extraction information policy, profiling range information, and provision range information of a personalization service. The method according to claim 1,
Further comprising a plurality of collection modules for collecting user information generated according to use of the user's personalization service,
Wherein the collection management unit collects user information collected from the plurality of collection modules as user data. The method according to claim 1,
The extracting unit extracts,
And when the request of the user profile is received from the personalization service client, the user extraction information policy is detected. The method according to claim 1,
Wherein the profiling management unit comprises:
And generates a user profile including different user data for each of the plurality of personalization service clients. A personalization process management method using a personalization process management apparatus installed in a mobile terminal to prevent personal information from being leaked by a user,
Wherein the personalization process management apparatus manages user data corresponding to an item excluding an item included in the user data collection policy of the personalization process policy among user data generated according to the personalization service use of the mobile terminal user based on the personalization process policy ;
Detecting, by the personalization process management apparatus, user data corresponding to an item other than an item included in the user extraction information policy of the personalization process policy among the user data collected in the collecting step;
Generating, by the personalization process management apparatus, a user profile based on user data excluding items included in the profiling range information of the personalization process policy among the user data detected in the detecting step; And
And providing, by the personalization process management apparatus, a personalization service to a personalization service client that has requested the personalization service, and providing the user profile generated in the creating step. The method of claim 11,
Wherein collecting the user data comprises:
Detecting a user data collection policy including user data collection range information from the storage unit by a privacy management unit connected to a storage unit storing the personalization process policy; And
Collecting user data based on the received user data collection range information by the collection management unit that has received the detected user data collection range information from the privacy management unit; And
And accumulating and storing the collected user data by a storage unit receiving the user data collected from the collection management unit. The method of claim 12,
In the step of collecting user data based on the received user data collection range information,
And the collection management unit collects user data excluding items included in the user data collection range information. The method of claim 11,
Wherein the step of detecting the user data comprises:
Detecting a user extraction information policy including user extraction information range information from the storage unit by a privacy management unit connected to a storage unit storing the personalization process policy;
Detecting the user data stored in the storage unit based on the user extraction information range information by the extraction unit which has received the detected user extraction information range information from the privacy management unit to generate user extraction information A method for managing a personalized process. 15. The method of claim 14,
In the step of generating the user extraction information,
Wherein the extracting unit detects user data excluding items included in the user extraction information range information from the user data stored in the storage unit. The method of claim 11,
Wherein the generating the user profile comprises:
Detecting profiling range information of the personalization process policy from the storage unit by a privacy manager connected to a storage unit storing the personalization process policy; And
And generating a user profile on the basis of the profiling range information and the user extraction information detected by the extraction unit by the profiling management unit that has received the detected profiling range information from the privacy management unit How to manage the personalization process. delete The method of claim 11,
In the step of generating the user profile,
Wherein the personalization process management device generates a user profile including different user data for each of the plurality of personalization service clients. The method of claim 11,
Wherein providing the extracted user profile to a personalization service client comprises:
Detecting personalization service provision range information of the personalization process policy from the storage unit by a privacy management unit connected to a storage unit storing personalization process policy; And
Wherein the privacy management unit limits the transmission of the user profile to the personalization service client included in the detected personalization service providing range information. The method of claim 11,
Further comprising receiving, by the UI management unit, a personalization process policy including at least one of a user data collection policy, a user extraction information policy, a profiling range information, and a provision range information of a personalization service, Way.

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