KR20150116317A - Management system and method for information of mouse event - Google Patents

Abstract

An embodiment of the present invention provides a management system of mouse event information, which includes: a mouse event collection unit for receiving information on a mouse event occurrence of a relevant user terminal from the user terminal; and a mouse event analysis unit for providing the information on the mouse event occurrence of the user terminal received from the mouse event collection unit in the form of a map or a video to a web service providing system.

Description

TECHNICAL FIELD [0001] The present invention relates to a mouse event information management system and method,

Embodiments of the present invention relate to a mouse event information management system and method, and more particularly to a mouse event information management system that stores mouse event information generated on a user's web browser and provides the mouse event information to an administrator in various forms. ≪ / RTI >

The Internet is now a fundamental part of lifestyle. The number of people using the Internet for economic activities and leisure activities is continuously increasing. Therefore, there are a large number of websites, and the operators of the websites are constantly studying to manage the websites more effectively and efficiently. Regarding efficient operation of a web site, information on how a user who has visited a specific web page navigates within a specific web page is very useful. Such information can be used in various fields such as designing a user interface in a web page, analysis of a user's navigation pattern, verification of an advertising effect, and establishment of a marketing strategy. Accordingly, techniques for tracking web page click information such as how a user moves within a web page of a web site, how the user moves among a plurality of web pages, and the like are being developed.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

Korean Patent Laid-Open Publication No. 10-2002-0010240 Weblog Extraction and Analysis System and Method (Weissitech Co., Ltd.)

Embodiments of the present invention provide a mouse event information management system and method.

One embodiment of the present invention is a mouse event collecting unit for receiving mouse event occurrence information of a corresponding user terminal from a user terminal; And a mouse event analyzing unit for providing mouse event generating information of the user terminal received by the mouse event collecting unit to a web service providing system in a map or moving picture format.

In this embodiment, the mouse event occurrence information received from the user terminal may be data in which mouse events occurring on the user terminal are stored at predetermined time intervals.

In this embodiment, if a predetermined number of data stored in the predetermined time period is accumulated, the compressed data may be transmitted from the user terminal to the mouse event collecting unit.

In this embodiment, the data stored in the predetermined time period may be compressed and transmitted from the user terminal to the mouse event collecting unit at the time of page movement or browser ending on the user terminal.

In the present embodiment, the mouse event information may include at least one of mouse movement, mouse click, and mouse scroll information.

In the present embodiment, the mouse event analyzing unit may include an event occurrence moving image generating unit for sorting the mouse event occurrence information in order of occurrence time, and generating a moving path of the mouse on the user terminal as data that can be reproduced in a moving image form can do.

In the present embodiment, the mouse event analyzing unit may include an event occurrence map generating unit for generating a mouse event occurrence frequency at each point on the browser displayed on the user terminal in the form of a map, from the mouse event occurrence information .

In the present embodiment, the event occurrence map may include at least one of a move map indicating a frequency of mouse movement on a page of a plurality of users, a click map indicating a frequency of mouse clicks on a page of a plurality of users, And a scroll map indicating the frequency of mouse scrolling of the mouse.

In this embodiment, a captured image of a web page provided by the web service providing system and the event occurrence map may be displayed in a superimposed manner.

In the present exemplary embodiment, a session management unit may be further included for establishing and managing a session with the user terminal.

In the present embodiment, the session management unit issues a session ID to the user terminal, and the mouse event occurrence information and the session ID may be transmitted together from the user terminal.

In the present embodiment, the mouse event analyzer may generate the mouse movement path on the user terminal as data that can be reproduced in a moving picture format by sorting the mouse event occurrence information having the same session ID in the generation time order .

According to another embodiment of the present invention, there is provided a method for managing mouse events, comprising: receiving mouse event occurrence information of a corresponding user terminal transmitted from a user terminal in a mouse event information management system; And providing the mouse event occurrence information to the web service providing system in the form of a map or a moving picture in a mouse event information management system.

In this embodiment, the mouse event occurrence information received from the user terminal may be data in which mouse events occurring on the user terminal are stored at predetermined time intervals.

In this embodiment, if a predetermined number of pieces of data stored in the predetermined time period are accumulated, the compressed data may be transmitted from the user terminal to the mouse event information management system.

In this embodiment, the data stored in the predetermined time period may be compressed and transmitted from the user terminal to the mouse event information management system at the time of page movement or browser end time on the user terminal.

In the present embodiment, the mouse event information may include at least one of mouse movement, mouse click, and mouse scroll information.

The providing of the mouse event occurrence information to the web service providing system may include arranging the mouse event occurrence information in the order of occurrence time so as to reproduce the moving path of the mouse on the user terminal in the form of a moving picture And a step of generating the data.

The providing of the mouse event occurrence information to the web service providing system may include generating a mouse event occurrence frequency at each point on the browser displayed on the user terminal in a map form from the mouse event occurrence information, . ≪ / RTI >

In the present embodiment, the event occurrence map may include at least one of a move map indicating a frequency of mouse movement on a page of a plurality of users, a click map indicating a frequency of mouse clicks on a page of a plurality of users, And a scroll map indicating the frequency of mouse scrolling of the mouse.

In the present embodiment, the step of providing the mouse event occurrence information to the web service providing system may further include displaying the captured image of the web page provided by the web service providing system and the event occurrence map in a superimposed manner .

In the present exemplary embodiment, a service provision request is transmitted from the web service providing system to the mouse event information management system before receiving the mouse event occurrence information of the user terminal. And providing a mouse event information providing module to the web service providing system from the mouse event information management system.

In the present exemplary embodiment, the initial user information may be transmitted from the user terminal to the mouse event information management system prior to receiving the mouse event occurrence information of the user terminal. And issuing a session ID for the user in the mouse event information management system and transmitting the session ID to the user terminal.

The providing of the mouse event occurrence information to the web service providing system may include sorting the mouse event occurrence information having the same session ID in order of generation time, The method may further comprise the step of:

In addition to this, another method for implementing the present invention, another system, and a computer-readable recording medium for recording a computer program for executing the method are further provided.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

The mouse event information management system and method according to the embodiments of the present invention can obtain an effect of accurately providing a behavior pattern on a web page of a user who visited the web page.

1 is a diagram illustrating a configuration of a service providing system according to an embodiment of the present invention.
2 is a detailed block diagram illustrating a mouse event analysis unit of the mouse event information management system of FIG.
3 is a schematic diagram of an event occurrence video provided to the web service provision system.
4 is a conceptual diagram of an event occurrence map provided in the web service provision system.
5 to 8 are diagrams showing event occurrence maps provided to the web service providing system.
9 is a flowchart illustrating a method of managing mouse event information according to an exemplary embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning. Also, the singular expressions include plural expressions unless the context clearly dictates otherwise. Also, the terms include, including, etc. mean that there is a feature, or element, recited in the specification and does not preclude the possibility that one or more other features or components may be added. Also, in the drawings, for convenience of explanation, the components may be exaggerated or reduced in size. For example, the size and thickness of each component shown in the drawings are arbitrarily shown for convenience of explanation, and thus the present invention is not necessarily limited to those shown in the drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

FIG. 1 is a diagram illustrating a configuration of a service providing system according to an embodiment of the present invention, and FIG. 2 is a detailed block diagram of a mouse event analyzing unit of the mouse event information management system of FIG.

Referring to FIGS. 1 and 2, a service providing system 1 according to an embodiment of the present invention includes a mouse event information management system 100, a web service providing system 200, and a user terminal 300. In addition, it includes a communication network 500 that connects the plurality of user terminals 300 with the mouse event information management system 100 and / or the web service provision system 200.

The mouse event information management system 100 according to an exemplary embodiment of the present invention receives mouse event occurrence information from the user terminal 300 and provides the mouse event occurrence information to the web service provision system 200 in the form of a map or a moving picture.

Here, the mouse event information management system 100 may include a centralized server device or distributed server devices, and may include a mainframe computer, a minicomputer, a supercomputer, a personal computer, or a combination thereof , But the present invention is not limited thereto. Although FIG. 1 shows that one mouse event information management system 100 is composed of one server, it is needless to say that there may be a plurality of servers according to the amount of connection or the amount of data.

The mouse event information management system 100 according to an exemplary embodiment of the present invention receives mouse event occurrence information from the user terminal 300 and provides the event information to the web service providing system in the form of a map or a moving picture. This will be described in detail later.

The web service providing system 200 may be a server for providing a predetermined web service to the user terminal 300. For example, the web service providing system 200 may be a system for providing a portal service or a system for providing various services such as a search service, an e-mail service, a news service, and a shopping information providing service.

Although not shown in the figure, the web service providing system 200 may include a control command for providing a web service and an administrator terminal capable of inputting various contents. The mouse event information management system 100 May be provided and displayed.

The plurality of user terminals 300 refers to a communication terminal that can use a web service in a wired / wireless communication environment. Here, the user terminal 300 may be a user's personal computer or a user's portable terminal. Although the user terminal is shown as a user's personal computer in FIG. 1, the present invention is not limited thereto. As described above, a terminal equipped with an application capable of web browsing, such as a smart phone, Can be borrowed.

An administrator terminal (not shown) of the user terminal 300 and the web service provision system 200 may be connected to a computer (e.g., a desktop, a laptop, a tablet, etc.), a media computing platform , A satellite set-top box, a digital video recorder), a handheld computing device (e.g., a PDA, an email client, etc.), any form of mobile phone, or any other type of computing or communication platform, The present invention is not limited thereto.

The communication network 500 connects the plurality of user terminals 300 to the mouse event information management system 100 and the web service provision system 200. That is, the communication network 500 refers to a communication network that provides a connection path so that the user terminals 300 can access the mouse event information management system 100 or the web service providing system 200 and then send and receive packet data. The communication network 500 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

Hereinafter, the mouse event information management system 100 will be described in more detail. 1 and 2, a mouse event information management system 100 according to an exemplary embodiment of the present invention includes an interface unit 110, a session management unit 120, a mouse event collecting unit 130, An analysis unit 140 and a database 160. FIG.

In detail, the interface unit 110 provides a communication interface necessary for providing the transmission / reception signals between the mouse event information management system 100 and the user terminal 300 in the form of packet data in cooperation with the communication network 500.

The session management unit 120 establishes and manages a session using the cookie with the user terminal 300.

In detail, conventional web page click information tracking systems generally store click information on a specific page. However, since it is not managed on a user-by-user basis, how a particular user manipulates the mouse and moves to which page And so on. In order to solve such a problem, the mouse event information management system 100 according to an embodiment of the present invention establishes a session between the user terminal 300 and the mouse event information management system 100 using a cookie, A mouse operation on a web site of a specific user, a page movement, and the like can be grasped on a user-by-user basis.

That is, when a web page provision request is transmitted from the user terminal 300 to the web service provision system 200, a web page is provided from the web service provision system 200 to the user terminal 300. At this time, Includes a predetermined mouse event information providing module (not shown) in the form of JavaScript or the like. This mouse event information providing module (not shown) transmits initial user information from the user terminal 300 to the mouse event information management system 100, and the mouse event information management system 100 transmits the initial user information to the mouse event information management system 100 And transmits the session ID to the user terminal 300.

Then, the user terminal 300 stores mouse events at regular intervals, compresses the stored mouse events to a predetermined number or more, and transmits them to the mouse event information management system 100. At this time, IDs are included and transmitted together. In the mouse event information management system 100, the mouse event information having the same session ID is determined as a mouse event of the same user, and the mouse event information management system 100 arranges the mouse event information in the order of occurrence time, .

That is, once a user has a session with one user, even if the user moves a page within a single website until the session is released for reasons such as a browser being closed or a user moving to another website, Since the mouse event occurrence information of the user can be tracked, the user's operation on the web site can be grasped continuously.

Meanwhile, the session management unit 120 can set and manage a session using various methods other than the user terminal 300 and the cookie. For example, the local storage (localStorage) or the session storage (sessionStorage) of Html5 used to store specific information on the Web may be used, or a method of using a flash cache may be applied.

By establishing and managing a session using the cookie between the user terminal 300 and the mouse event information management system 100, it is possible to obtain the effect of grasping the mouse operation and the page movement on the web site on a user-by-user basis have.

The mouse event collecting unit 130 receives mouse event occurrence information of the user terminal 300 from the user terminal 300.

In detail, the user terminal 300 stores mouse events occurring on the corresponding user terminal 300 at predetermined time intervals. Here, the mouse event may include mouse movement, mouse click, mouse scroll, and the like. That is, all events that may occur when a mouse is operated correspond to a mouse event, and such a mouse event is stored in the user terminal 300.

At this time, the mouse event information may include an event occurrence time and an event occurrence position (coordinate). Further, the mouse event information may include a current link, a previous link, an object coordinate, and the like. Here, the event occurrence time means a time stamp value of a time at which mouse event information is stored, and the event occurrence position (coordinate) means a mouse position at the time of storing mouse event information. In addition, the current link means the URL of the web page currently provided on the screen of the user terminal 300, the previous link means the URL of the page where the user has come before the current page, May refer to the upper left coordinates of an HTML object placed in the current location.

Such mouse event information may be stored at predetermined time intervals, for example, every 0.1 second. The user terminal 300 compresses the predetermined number of stored data in a predetermined time period, and transmits the compressed data to the mouse event collecting unit 130 of the mouse event information management system 100 from the user terminal 300. For example, whenever 150 mouse events are accumulated in the temporary buffer of the user terminal 300, the compressed data is transmitted to the mouse event information management system 100. In other words, when a mouse event is stored every 0.1 second, the mouse event stored in the user terminal 300 is compressed and transmitted to the mouse event information management system 100 every 15 seconds. By compressing and transmitting mouse events in this way, the amount of data to be transmitted is reduced by about 50% or more, thereby reducing the network load and improving the transmission speed.

On the other hand, even if the number of data accumulated in the temporary buffer does not reach a predetermined number (for example, 150) at the time of page movement or browser end time on the user terminal 300, the compressed data is transmitted to the mouse event information management system 100 .

The mouse event analyzing unit 140 may provide the mouse event generating information of the user terminal 300 received by the mouse event collecting unit 130 to the web service providing system 200 in the form of a map or a movie . The mouse event analyzer 140 may include an event occurrence map generator 141 and an event occurrence video generator 143. Further, the mouse event analyzer 140 may provide various filter functions such as a search advertisement, a visiting characteristic, a system, and an inflow domain to provide a detailed visitor classification function.

The event occurrence moving image generation unit 143 may generate the mouse movement path on the user terminal 300 as data that can be reproduced as a moving image or a moving image by arranging the mouse event occurrence information in order of generation time. In detail, the user terminal 300 stores mouse events occurring on the corresponding user terminal 300 at predetermined time intervals and transmits them to the mouse event collecting unit 130 of the mouse event information management system 100. At this time, Are included and transmitted together. The mouse event information received by the mouse event collecting unit 130 is processed into data that can be reproduced as moving pictures or moving pictures in the event occurrence moving picture generating unit 143. That is, since the event occurrence time and the event occurrence position (coordinates) are stored in the mouse event information, if the mouse event information is sorted in chronological order, the movement path of the mouse can be known. The event occurrence video generation unit 143 may generate the event video directly, or may generate the event occurrence time and the event occurrence position (coordinates) in the form of a data file and provide it to the web service provision system 200, A player installed in the web service providing system 200 may process the same and display it in the form of a moving picture.

3 is a schematic diagram of an event occurrence video provided to the web service provision system. FIG. 3 illustrates a screen of an event occurrence video provided to an administrator terminal (not shown) of the web service provision system 200. That is, a player for playing an event-generated moving picture is displayed in a form of a pop-up window on an administrator terminal (not shown), and an actual web page provided by the web service providing system is displayed in an IFRAME in a pop-up window, The visitor's mouse operation history is played back. That is, the data file including the event occurrence time and the event occurrence position (coordinates) provided by the event occurrence video generation unit 143 is parsed by the analysis script on the administrator terminal (not shown) of the web service provision system 200 The mouse movement, click, scroll operation, and the like on the user terminal 300 are displayed in chronological order.

The event occurrence map generation unit 141 may generate a mouse event occurrence frequency at each point on the browser displayed on the user terminal 300 in the form of a map from the mouse event occurrence information.

4 is a conceptual diagram of an event occurrence map provided in the web service provision system. FIG. 4 illustrates a screen of an event occurrence map provided to an administrator terminal (not shown) of the web service provision system 200. That is, the captured image of the web page provided by the web service providing system and the event occurrence map are superimposed and displayed on the IFRAME in the browser executed by the administrator terminal (not shown).

Here, the event occurrence map includes a move map indicating a frequency of mouse movement on a page of a plurality of users, a click dot or click map indicating a frequency of mouse clicks on a plurality of users' pages, a mouse on a page of a plurality of users, A scroll map indicating the scroll frequency, and the like.

As shown in FIG. 5, the click dot is an analysis technique for accumulating the mouse click coordinates of a visitor generated in a web page, converting it into an image of a circular distribution shape, and displaying it on the site image. The color of each dot is determined according to the number of click frequencies in the corresponding dot. The color of the dot is determined according to the cumulative number of clicks for the same coordinates during a predetermined period, and the color of the dot is superimposed on the corresponding site image, will be.

As shown in FIG. 6, a click map is an analysis technique for converting a mouse click (x, y) coordinate of a visitor generated in a web page into an image of a thermal distribution type and displaying the converted image in a superimposed manner on the site image. Designate a thermal distribution color from RED to YELLOW, GREEN, CYAN, BLUE in order of generating a lot of clicks according to a predetermined click color table, and express the frequency of clicks of each area on the site image in color. The concentration is determined by the cumulative number of clicks for the same coordinates for a predetermined period, and the resultant is superimposed on the site image and displayed in a thermal distribution form.

As shown in FIG. 7, the Move Map is an analysis technique that converts the time spent by the mouse of a visitor in a web page into an image in a thermal distribution form with respect to x and y coordinates, and superimposes the image on the site image. The color and circular size may be the same as the click map and the cumulative values for the time the mouse is staying in the same x, y coordinates at the same concentration are converted to a density, .

As shown in FIG. 8, the scroll map is analyzed based on a pure scroll event (scroll top coordinate, browser height) data, and the scroll position at the time of page loading is excluded from the analysis. The analysis data basically stores the scroll top position of the current user browser and the size of the scroll (i.e., Height of the current user browser) and displays it. Based on one user analyzed, the data is reassigned from the top of the scroll position to the browser height size, assuming that the user has viewed all of the browser screens of the viewing location once. After calculating all the user scroll data based on the above criteria, the scroll position most viewed is set to 100%, the ratio of the number of times of viewing the position to the maximum value is calculated, To express the color.

The database 160 may include a content database for storing data provided by the mouse event information management system 100 and a user database for storing user information. Here, the content database includes mouse event information received from the user terminal 300, a capture image of a web page provided by the web service providing system 200, an event occurrence video generated by the mouse event analysis unit 140, May be stored. On the other hand, the user database stores user information about a user who wants to use the mouse event information management system. Here, the user information may include a session ID and the like issued to the user terminal. Also, the user database may store information about the web service providing system 200 to which the mouse event information management system 100 is applied.

In addition, although not shown in the figure, the mouse event information management system 100 according to an embodiment of the present invention may further include a memory, an input / output unit, a program storage unit, and a control unit.

In detail, the memory temporarily stores data processed by the session management unit 120, the mouse event collection unit 130, the mouse event analysis unit 140, or the like, or provides a service to the web service provision system 200 And temporarily stores the generated data. On the other hand, the input / output unit displays not only the processing status according to the key input, but also the processing status for service provision.

The program storage unit performs a service registration procedure for the web service providing system 200 to receive the mouse event information management service and stores the user information in the user database after completing the registration procedure. An operation for receiving event occurrence information, an operation for providing mouse event occurrence information of a user terminal in a map or a video form to a web service providing system, and the like.

The control unit is a kind of central processing unit that controls the entire process of providing the service from the mouse event information management system 100 to the web service providing system 200 and the user terminal 300. That is, the control unit provides various services such as driving the control software installed in the program storage unit and providing the mouse event generation information in the form of a map or a moving image to the web service providing system by the driven control software.

9 is a flowchart illustrating a method of managing mouse event information according to an exemplary embodiment of the present invention. Referring to FIG. 9, a method of managing mouse event information according to an embodiment of the present invention is as follows.

First, when a service provision request is transmitted from the web service provision system 200 to the mouse event information management system 100 (S11), the mouse event information management system 100 transmits the mouse event information The providing module is provided (step S13), and the mouse event information providing module is installed on the web service providing system 200 (step S15). At this time, the mouse event information providing module is provided in the form of JavaScript or the like, and is embedded in a web page provided by the web service providing system 200.

Next, when a web page provision request is transmitted from the user terminal 300 to the web service provision system 200 (step S17), data of the corresponding web page is transmitted from the web service provision system 200 to the user terminal 300 (Step S19). At this time, the provided web page may include a mouse event information providing module provided in the form of JavaScript or the like.

Initial user information is transmitted from the user terminal 300 to the mouse event information management system 100 in step S21 by the mouse event information providing module (not shown) And transmits the session ID to the user terminal 300 (step S23).

Then, the user terminal 300 stores the mouse event at a predetermined period (step S25). If the number of stored data is equal to or greater than the predetermined number, it is compressed (step S27) and transmitted to the mouse event information management system 100 At this time, the issued session ID is included in the transmitted information and is transmitted together. In the mouse event information management system 100, the mouse event information having the same session ID is determined as a mouse event of the same user, and the mouse event information management system 100 arranges the mouse event information in the order of occurrence time, .

The mouse event collecting unit 130 receives mouse event occurrence information of the user terminal 300 from the user terminal 300 in step S31 and the mouse event analyzing unit 140 receives the mouse event information from the mouse event collecting unit 130 (Step S33), and provides the analysis result to the web service providing system 200 for requesting the analysis result (step S35) Step S37).

By establishing and managing a session using the cookie between the user terminal 300 and the mouse event information management system 100, it is possible to obtain the effect of grasping the mouse operation and the page movement on the web site on a user-by-user basis have. In addition, by compressing and transmitting mouse events, the amount of data to be transmitted is reduced by about 50% or more, thereby reducing the network load and improving the transmission speed.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the exemplary embodiments, and that various changes and modifications may be made therein without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: Mouse event information management system
110:
120:
130: mouse event collecting unit
140: Mouse event analysis unit
160: Database
200: Web service providing system
300: User terminal
500: Network

Claims (27)

A mouse event collecting unit for receiving mouse event occurrence information of the user terminal from the user terminal; And
And a mouse event analyzing unit for providing mouse event generating information of the user terminal received by the mouse event collecting unit to a web service providing system in a map or movie form. The method according to claim 1,
Wherein the mouse event occurrence information received from the user terminal is data that stores mouse events occurring on the user terminal at predetermined time intervals. 3. The method of claim 2,
Wherein when the predetermined number of pieces of data stored in the predetermined time period is accumulated, the compressed data is transmitted from the user terminal to the mouse event collecting unit. The method according to claim 2 or 3,
Wherein the data stored in the predetermined period of time is compressed and transmitted from the user terminal to the mouse event collecting unit at a page movement or a browser ending time on the user terminal. The method according to claim 1,
Wherein the mouse event information includes at least one of mouse movement, mouse click, and mouse scroll event information. The method according to claim 1,
Wherein the mouse event analyzer comprises:
And an event occurrence video generation unit for generating the mouse event occurrence information in the order of occurrence time and generating the mouse movement path on the user terminal as playable data in a video form. The method according to claim 1,
Wherein the mouse event analyzer comprises:
And an event occurrence map generation unit for generating a mouse event occurrence frequency at each point on the browser displayed on the user terminal in a map form from the mouse event occurrence information. 8. The method of claim 7,
Wherein the event occurrence map generated by the event occurrence map generation unit includes:
A move map indicating the frequency of mouse movement on a page of a plurality of users,
A click map indicating a frequency of mouse clicks on a page of a plurality of users,
And a scroll map indicating a frequency of mouse scrolling on a page of a plurality of users. 8. The method of claim 7,
Wherein a captured image of a web page provided by the web service providing system and the event occurrence map are displayed in a superimposed manner. The method according to claim 1,
And a session manager for setting and managing a session with the user terminal. 11. The method of claim 10,
The session management unit issues a session ID to the user terminal,
Wherein the mouse event occurrence information and the session ID are transmitted together from the user terminal. 12. The method of claim 11,
Wherein the mouse event analyzer comprises:
Wherein the mouse event information management unit generates the mouse event information having the same session ID in the order of occurrence time so as to reproduce the moving path of the mouse on the user terminal in the form of video. 11. The method of claim 10,
Wherein the session management unit maintains and manages a session between the user terminal and the mouse event information management system even when a page in a web site provided by the predetermined web service provision system is moved, . Receiving mouse event occurrence information of a corresponding user terminal transmitted from a user terminal in a mouse event information management system; And
And providing the mouse event information to the web service providing system in the form of a map or a moving picture in the mouse event information management system. 15. The method of claim 14,
Wherein the mouse event occurrence information received from the user terminal is data that stores mouse events occurring on the user terminal at predetermined time intervals. 16. The method of claim 15,
Wherein when the predetermined number of pieces of data stored in the predetermined time period is accumulated, the compressed data is transmitted from the user terminal to the mouse event information management system. 17. The method according to claim 15 or 16,
Wherein the data stored in the predetermined time period is compressed and transmitted from the user terminal to the mouse event information management system at the time of page movement or browser end time on the user terminal. 15. The method of claim 14,
Wherein the mouse event information includes at least one of mouse movement, mouse click, and mouse scroll event information. 15. The method of claim 14,
The providing of the mouse event occurrence information to the web service providing system comprises:
And arranging the mouse event occurrence information in order of occurrence time to generate a mouse movement path on the user terminal as playable data in the form of a moving picture. 15. The method of claim 14,
The providing of the mouse event occurrence information to the web service providing system comprises:
And generating a mouse event occurrence frequency at each point on the browser displayed on the user terminal in a map form from the mouse event occurrence information. 21. The method of claim 20,
Wherein the event occurrence map generated by the event occurrence map generation unit includes:
A move map indicating the frequency of mouse movement on a page of a plurality of users,
A click map indicating a frequency of mouse clicks on a page of a plurality of users,
And a scroll map indicating a frequency of mouse scrolling on a page of a plurality of users. 21. The method of claim 20,
The providing of the mouse event occurrence information to the web service providing system comprises:
Further comprising displaying a captured image of a web page provided by the web service providing system and the event occurrence map in a superimposed manner. 15. The method of claim 14,
Before receiving the mouse event occurrence information of the user terminal,
Transmitting a service provision request from the web service provision system to the mouse event information management system; And
And providing a mouse event information providing module to the web service providing system from the mouse event information management system. 15. The method of claim 14,
Before receiving the mouse event occurrence information of the user terminal,
Transmitting initial user information from the user terminal to the mouse event information management system; And
And issuing a session ID for the user in the mouse event information management system and transmitting the session ID to the user terminal. 25. The method of claim 24,
The providing of the mouse event occurrence information to the web service providing system comprises:
And arranging the mouse event occurrence information having the same session ID in order of occurrence time to generate a mouse movement path on the user terminal as playable data in the form of a moving picture. 25. The method of claim 24,
The method comprising the steps of: issuing a session ID for the user in the mouse event information management system and transmitting the session ID to the user terminal;
Further comprising maintaining and managing a session between the user terminal and the mouse event information management system even when a page in a web site provided by the predetermined web service providing system is moved. 26. A computer-readable recording medium recording a computer program for executing the method according to any one of claims 14 to 26.

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