KR101426919B1 - Method and apparatus for exposing advertisements - Google Patents

Abstract

A method and apparatus for exposing an advertisement are provided. A method of exposing an advertisement to a single advertisement exposure area using a plurality of advertisement methods includes the steps of: (a) determining, based on a total inventory of the advertisement exposure area and a fill rate of the first advertisement method among the plurality of advertisement methods, (B) if there is a remaining inventory of the first advertisement scheme, the remaining inventory of the first advertisement scheme and the second advertisement of the plurality of advertisement schemes Wherein the first and second advertisement schemes expose the advertisement to the advertisement exposure area in a predetermined order, and wherein the first and second advertisement schemes expose the advertisement to the advertisement exposure area with the second advertisement method, Each occupancy rate of the first and second advertisement methods is a sales ratio of at least one advertisement allocated to each advertisement method.

Description

[0001] METHOD AND APPARATUS FOR EXPOSING ADVERTISEMENTS [0002]

The present invention relates to a method and an apparatus for exposing an advertisement, and more particularly, to a method and apparatus for exposing an advertisement in a plurality of advertisement systems to one advertisement exposure area.

Generally, when you design a website and a large number of web pages that are linked to that website, you decide to place ads on a specific area (impression), and you can see which sales method (CPM / CPT / CPC / CPA, etc.) Set whether to display ads.

The sales method of the advertisement exposure area is determined by the advertisement product planning expert according to the characteristics of the location and the business environment on the web site and the web page.

In the conventional advertisement exposure method, only one sales method is available for one advertisement exposure area, because exposure amounts of various sales methods such as CPM / CPT / CPC / CPA are basically not comparable to each other.

That is, in order to expose the advertisement to a single advertisement exposure area with a plurality of sales methods, it is necessary to distribute the advertisement exposure amount for each sales method for a certain period of time. However, since the exposure amount of each sales method can not be compared, And it was difficult to expose the advertisement by the sales method.

Therefore, if there is residual inventory that is not sold in the advertisement exposure area, the advertisement exposure area can be replaced with an internal advertisement of a service provider that provides a vacancy or an advertisement exposure area, There was no limit.

SUMMARY OF THE INVENTION The present invention provides a method and apparatus for exposing an advertisement to a single advertisement exposure area using a plurality of advertisement methods.

The present invention also relates to an advertisement exposure method capable of exposing an advertisement in an advertisement exposure area with each advertisement method by linking a plurality of advertisement methods in a predetermined order and exhausting residual inventory generated in a higher order advertisement method to a lower advertisement method And an apparatus.

According to an aspect of the present invention, there is provided a method of exposing an advertisement to a single advertisement exposure area in a plurality of advertisement schemes, the method comprising: (a) (B) if there is a remaining inventory of the first advertisement method, displaying the advertisement on the advertisement exposure area with the first advertisement method based on a fill rate of the first advertisement method among the advertisement methods Exposing an advertisement to the advertisement exposure area with the second advertisement scheme based on the remaining inventory of the first advertisement scheme and the occupancy rate of the second advertisement scheme among the plurality of advertisement schemes, Wherein the advertisement scheme exposes the advertisement to the advertisement exposure area in a predetermined order, and each occupancy rate of the first and second advertisement schemes includes at least one light Sales ratio is about.

According to an aspect of the present invention, there is provided a method of exposing a commercial advertisement, the method comprising: (c) when the remaining inventory of the second advertisement method exists, the remaining inventory of the second advertisement method and the share of the third advertisement method of the plurality of advertisement methods And exposing the advertisement to the advertisement exposure area with the third advertisement method, wherein the first to third advertisement methods expose the advertisement to the advertisement exposure area in a predetermined order, 3 is a sales ratio of at least one advertisement assigned to the third advertisement method.

In one aspect of the present invention, the advertisement exposure method further includes the steps of: (d) if after the advertisement is exposed in the advertisement exposure area with the third advertisement method, if the remaining inventory of the third advertisement method exists, The method of claim 1, further comprising consuming a remaining inventory of the third advertisement method using one of advertisement methods of the first advertisement method to the third advertisement method, And exposing the advertisement to the advertisement exposure area using any one of the advertisement methods based on the remaining inventory of the advertisement method and the occupancy rate of any one of advertisement methods used among the plurality of advertisement methods.

Further, in one aspect of the present invention, the predetermined order is adjusted by a service provider providing the advertisement exposure area.

According to an aspect of the present invention, a CPM (Cost Per Time) advertisement method is used for the first advertisement method, a CPM (Cost Per Millennium) advertisement method is used for the second advertisement method, a CPM (Cost Per Click) advertising method.

According to an aspect of the present invention, the step (a) includes calculating a share of the first advertisement scheme and a remaining inventory, and the step (b) includes calculating a share of the second advertisement scheme and a remaining inventory Wherein the step (c) includes calculating a share of the third advertisement method and a remaining inventory.

In order to achieve the above object, an apparatus for exposing an advertisement in a plurality of advertisement schemes to one advertisement exposure area according to an embodiment of the present invention includes a total inventory for the advertisement exposure area, A first advertisement format exposing unit that exposes an advertisement to the advertisement exposure area with the first advertisement scheme based on a fill rate of the first advertisement scheme, And a second advertisement format exposing unit that exposes the advertisement to the advertisement exposure area with the second advertisement scheme based on the remaining inventory of the first advertisement scheme and the occupancy rate of the second advertisement scheme among the plurality of advertisement schemes, 1 and the second advertisement scheme exposes the advertisement to the advertisement exposure area in a predetermined order, and each occupancy rate of the first and second advertisement schemes is set to a value The rate is for sale for at least one creative assigned.

In an aspect of the present invention, the apparatus for exposing the advertisement may further include a remaining inventory of the second advertisement scheme and a share of the third advertisement scheme of the plurality of advertisement schemes And a third advertisement formatting unit that exposes the advertisement to the advertisement exposure area with the third advertisement scheme, wherein the first to third advertisement schemes expose the advertisement to the advertisement exposure area in a predetermined order , And each occupancy rate of the first to third advertisement methods is a sales ratio of at least one advertisement allocated to each advertisement method.

Further, in one aspect of the present invention, the first advertisement scheme exporter calculates the occupancy rate and remaining inventory of the first advertisement scheme, and the second advertisement scheme exporter calculates the occupancy rate and the remaining inventory of the second advertisement scheme And the third advertisement formatting unit calculates the occupancy rate and the remaining inventory of the third advertisement scheme.

Further, in one aspect of the present invention, the advertisement exposure apparatus further includes a occupancy rate calculating unit that calculates each occupancy rate and remaining inventory of the plurality of advertisement methods.

Further, in one aspect of the present invention, the predetermined order is adjusted by a service provider providing the advertisement exposure area.

According to an embodiment of the present invention, a CPT (Cost Per Time) advertisement method is used for the first advertisement method, a CPM (Cost Per Millennium) advertisement method is used for the second advertisement method, a CPC Cost Per Click).

According to one embodiment of the present invention, by minimizing the remaining unsold inventory for one advertisement exposure area, utilization of the inventory can be maximized.

In addition, according to the embodiment of the present invention, advertisement sales can be improved.

It should be understood that the effects of the present invention are not limited to the above effects and include all effects that can be deduced from the detailed description of the present invention or the configuration of the invention described in the claims.

1 is a block diagram illustrating a configuration of an advertisement exposure apparatus according to an embodiment of the present invention.
2A and 2B are flowcharts illustrating a process of an advertisement exposure method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" . Also, when an element is referred to as "comprising ", it means that it can include other elements, not excluding other elements unless specifically stated otherwise.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a configuration of an advertisement exposure apparatus according to an embodiment of the present invention.

The advertisement exposure apparatus 100 according to an embodiment of the present invention includes a first advertisement exposure unit 110, a second advertisement exposure unit 120, a third advertisement exposure unit 130, And a n-th advertisement scheme exposing unit 140.

The apparatus 100 shown in FIG. 1 is an apparatus for exposing an advertisement in a plurality of (first to nth) advertisement systems to a single advertisement exposure area, in which a plurality of advertisement systems (Hereinafter referred to as " chain ") in which each advertising method is arranged to be exposed.

For example, in the case of a chain comprising three advertising schemes, namely a first advertising scheme to a third advertising scheme, the first advertisement scheme is placed at the first position in the chain, the second advertisement scheme is placed at the second position in the chain , And the third advertisement scheme can be inserted at the third position of the chain, respectively.

Accordingly, it is possible to expose the advertisement of each advertisement method sequentially from the first advertisement method to the nth advertisement method in one advertisement exposure area, and any advertisement method can be inserted at a predetermined position of the chain.

Here, the plurality of advertisement methods may include at least one of a CPT (Cost Per Time) advertisement method, a CPM (Cost Per Millennium) advertisement method, a CPC (Cost Per Click) advertisement method, and a CPA , The advertising method is not limited to the above example, and the number of applications can be further expanded according to the embodiment.

Briefly explaining each advertisement method, a CPT advertisement method is a billing method based on time, and a method of paying advertisement costs by bidding a certain unit, for example, one week's worth of advertisement expenses.

The CPM advertisement method is a method of calculating the ad rate based on the number of times the advertisement is impression to the user, that is, the number of times the advertisement is exposed.

Generally, the CPM advertisement method calculates the ad unit price based on 1000 advertisement exposure. For example, if the CPM ad unit price is 2000 won, 2000 won may be paid for 1000 advertisement exposure.

CPM advertising is also called Cost Per Thousand or Cost Per Impression, Cost Per Thousand Impression, and Cost Per Thousand advertising is similar to CPM advertising.

CPC advertising is how you pay when you reach a pre-designated page (landing page) by clicking a keyword.

Regardless of the exposure of the advertisement, the CPC advertisement method is a weighted amount system in which the unit price is exhausted every time a user clicks. The unit price is different for each keyword, and unit price can be formed through bidding.

For example, an advertiser may pay an appropriate amount in advance in an account as a deposit, and may be charged and subtracted from the deposit in accordance with the amount calculated based on the number of clicks and the unit price of the keyword.

CPA advertising is a method in which a user clicks on an ad and pays a fee each time a user performs a predefined action.

At this time, the predetermined action may include the act of the user making purchase or membership, inputting customer information, and the like.

Hereinafter, an embodiment will be described in which an advertisement is exposed in one advertisement exposure area using a CPT advertisement method, a CPM advertisement method, and a CPC advertisement method. The first advertisement method is a CPT advertisement method, the second advertisement method is a CPM advertisement method, The third advertisement method is referred to as a CPC advertisement method.

First, a first advertisement method exposure unit (hereinafter, referred to as 'CPT advertisement method exposure unit') 110 exposes at least one advertisement to one advertisement exposure area using a CPT advertisement method.

At this time, the CPT advertisement method exposure unit 110 exposes the CPT advertisement based on the total inventory for the advertisement exposure area and the fill rate of the CPT advertisement scheme according to a predetermined CPT exposure algorithm, Remaining inventory can be calculated.

Here, the fill rate of the CPT advertisement scheme may mean a sales ratio of at least one advertisement allocated to the CPT advertisement scheme, and the CPT advertisement scheme exposing unit 110 may calculate the share.

In addition, the total inventory can be estimated using various statistical data (e.g., advertiser's request amount of the advertiser, amount of clicks of users, etc.) for the corresponding advertisement exposure area, and the CPT exposure algorithm can be estimated by various algorithms The detailed description will be omitted.

If there is a residual inventory of the CPT advertisement scheme, the CPT advertisement scheme exposing unit 110 may provide an advertisement exposure opportunity corresponding to the remaining inventory of the CPT advertisement scheme to the second advertisement scheme exposing unit 120.

When a second advertisement scheme exposing unit 120 receives an advertisement exposure opportunity corresponding to the CPT advertisement scheme residual inventory from the CPT advertisement scheme exposing unit 110, And exposes at least one advertisement to the advertisement exposure area by the CPM advertisement method.

At this time, the CPM advertisement method exposing unit 120 exposes the CPM advertisement based on the residual inventory of the CPT advertisement method and the fill rate of the CPM advertisement method according to a predetermined CPM exposure algorithm, and displays the remaining inventory of the CPM advertisement method Can be calculated.

Here, the fill rate of the CPM advertisement scheme may mean a sales ratio of at least one advertisement allocated to the CPM advertisement scheme, and the CPM advertisement scheme exposing unit 120 may calculate the share.

In addition, since various algorithms may exist in the CPM exposure algorithm according to the embodiment, a detailed description will be omitted.

If there is a residual inventory of the CPM advertisement method, the CPM advertisement method exposing unit 120 may provide the third advertisement method exposing unit 130 with an advertisement exposure opportunity corresponding to the remaining inventory of the CPM advertisement method.

When a third advertisement method exposure unit 130 receives an advertisement exposure opportunity corresponding to the CPM advertisement method residual inventory from the CPM advertisement method exposure unit 120, And exposes at least one advertisement to the advertisement exposure area by the CPC advertisement method.

At this time, according to a predetermined CPC exposure algorithm, the CPC advertisement method exposing unit 130 exposes the CPC advertisement based on the residual inventory of the CPM advertisement method and the fill rate of the CPC advertisement method and displays the remaining inventory of the CPC advertisement method Can be calculated.

Here, the fill rate of the CPC advertisement scheme may mean a sales ratio of at least one advertisement allocated to the CPC advertisement scheme, and the CPC advertisement scheme exposing unit 130 may calculate the share.

Here, since various algorithms may exist according to the embodiment of the CPC exposure algorithm, a detailed description will be omitted.

If there is a residual inventory of the CPC advertisement scheme, the CPC advertisement scheme exposing unit 130 may provide an advertisement exposure opportunity corresponding to the remaining inventory of the CPC advertisement scheme to the nth advertisement scheme exposing unit 140.

For example, the n-th advertisement method may be any one of a CPT advertisement method, a CPM advertisement method, and a CPC advertisement method, or a method other than the advertisement method (for example, a CPA advertisement method) The advertisement method exposure unit 140 exposes the advertisement exposure area in the nth advertisement mode based on the share of the nth advertisement method for the residual inventory of the advertisement method (i.e., the CPC advertisement method) located in the previous order of the chain .

In addition, each position (sequence) in a 'chain' including a CPT advertisement method, a CPM advertisement method, and a CPC advertisement method in a predetermined order is a service provider (for example, Daum) The same portal site provider) may change its location by the operator.

Also, as described above, the CPT advertisement method exposure unit 110, the CPM advertisement method exposure unit 120, and the CPC advertisement method exposure unit 130 respectively calculate the occupancy and the residual inventory, (Not shown) is separately included in the advertisement system 100, and the occupancy rate calculator (not shown) separately calculates the occupancy rate and the remaining inventory of each advertisement system, And the remaining inventory may be provided.

2A and 2B are flowcharts illustrating a process of an advertisement exposure method according to an embodiment of the present invention.

2A and 2B may be performed by a device 100 shown in FIG. 1 (hereinafter, referred to as "advertisement exposure apparatus") 100, and the advertisement exposure apparatus 100 may be implemented on a web page And exposes the advertisement in a plurality of advertisement methods to one advertisement exposure area.

For reference, each of the advertisement system exposure units 110, 120, and 130 of the advertisement exposure apparatus 100 can expose the advertisement in each advertisement system to one advertisement exposure area according to the exposure algorithm of each advertisement system, The occupancy rate of the method can be calculated.

First, the CPT advertisement method exposing unit 110 exposes the advertisement to the advertisement exposure area using the CPT advertisement scheme based on the fill rate of the CPT advertisement scheme for the total inventory of one advertisement exposure area (S201).

After S201, the CPT advertisement method exposing unit 110 calculates the remaining inventory of the CPT advertisement method and confirms whether the remaining inventory exists (S202).

If there is a check result, the CPT advertisement method exposing unit 110 provides the CPM advertisement method exposing unit 120 with an advertisement exposure opportunity corresponding to the remaining inventory of the CPT advertisement scheme (S203).

After S203, the CPM advertisement method exposing unit 120 exposes the advertisement to the advertisement exposure area using the CPM advertisement method based on the fill rate of the CPM advertisement method for the remaining inventory of the CPT advertisement method (S204).

After S204, the CPM advertisement method exposing unit 120 calculates the remaining inventory of the CPM advertisement method and confirms whether the remaining inventory exists (S205).

If there is a confirmation result, the CPM advertisement method exposing unit 120 provides an advertisement exposure opportunity corresponding to the remaining inventory of the CPM advertisement scheme to the CPC advertisement scheme exposing unit 130 (S206).

After step S206, the CPC advertisement method exposing unit 130 exposes the advertisement to the advertisement exposure area using the CPC advertisement method based on the fill rate of the CPC advertisement method for the remaining inventory of the CPM advertisement method (S207).

After step S207, the CPC advertisement method exposing unit 130 calculates the remaining inventory of the CPM advertisement method to check whether the remaining inventory exists (S208).

If there is a confirmation result, the CPC advertisement method exposure unit 130 provides the advertisement exposure opportunity corresponding to the remaining inventory of the CPC advertisement method to the nth advertisement method exposure unit 140 (S209).

Here, the n-th advertisement method may be any one of a CPT advertisement method, a CPM advertisement method, and a CPC advertisement method, or may be a CPA advertisement method. After S209, depending on whether a residual inventory of the nth advertisement method exists, The process can be repeated.

As described above, according to the present invention, a plurality of advertisement schemes are inserted into each position of a chain in a predetermined order, and the advertisements are exposed based on the residual inventory of the advertisement scheme positioned in a higher order and the share of the advertisement scheme, It is possible to distribute the advertisement amount to one advertisement exposure position even if different units have different advertisement methods.

In addition, after calculating the residual inventory in each advertising method, if residual inventory exists, the remaining inventory is exhausted to other advertisement methods located in the subsequent order of the chain, so that the advertising revenue can be improved by maximizing the utilization of the inventory have.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

100: Ad exposure device
110: First advertisement method exposure unit
120: second advertisement method exposure unit
130: Third Advertisement Exposure Unit
140: nth advertising exposure unit

Claims (12)

A method of exposing an advertisement in a plurality of advertisement charging systems to one advertisement exposure area,
(a) calculating a fill rate of the first advertisement charging method among the plurality of advertisement charging methods for the total inventory for the advertisement exposure area, and calculating a fill rate of the total inventory of the advertisement exposure area and the first advertisement charging method Exposing the advertisement to the advertisement exposure area in the first advertisement charging method based on the occupancy rate and calculating a remaining inventory of the first advertisement charging method;
(b) if there is a residual inventory of the first advertisement charging scheme, calculating a share of the second advertisement charging method among the plurality of advertisement charging modes for the remaining inventory of the first advertisement charging scheme, Exposing the advertisement to the advertisement exposure area in the second advertisement charging method based on the residual inventory of the charging method and the occupancy rate of the second advertisement charging method and calculating the remaining inventory of the second advertisement charging method
Wherein the first and second advertisement charging schemes are inserted into the chain to expose the advertisement to the advertisement exposure area in a predetermined order by an advertisement service provider providing the advertisement exposure area, Wherein each share of the advertisement billing method is a sales ratio of at least one advertisement assigned to each advertisement billing method, the total inventory is estimated using statistical data on the advertisement exposure area, Amount of clicks or clicks of users.
The method according to claim 1,
(c) if there is a remaining inventory of the second advertisement charging scheme, calculating a share of the third advertisement charging method among the plurality of advertisement charging modes for the remaining inventory of the second advertisement charging scheme, Exposing the advertisement to the advertisement exposure area in the third advertisement charging method based on the residual inventory of the charging method and the occupancy rate of the third advertisement charging method and calculating the remaining inventory of the third advertisement charging method
Wherein the first to third advertisement charging schemes are inserted into the chain so as to expose the advertisement to the advertisement exposure area in a predetermined order by an advertisement service provider providing the advertisement exposure area, Wherein the occupancy rate of the method is the sales ratio for at least one advertisement assigned to the third advertisement charging scheme.
3. The method of claim 2,
(d) when the remaining advertisement of the third advertisement charging scheme exists after the advertisement is exposed in the advertisement exposure area in the third advertisement charging mode, the advertisement charging method of any one of the first advertisement charging mode to the third advertisement charging mode Consuming the remaining inventory of the third advertisement billing scheme using the advertisement billing method of
Further comprising:
The consuming of the remaining inventory of the third advertisement charging scheme
And exposing the advertisement to the advertisement exposure area in any one of the advertisement charging methods based on the residual inventory of the third advertisement charging scheme and the occupancy rate of any one of the advertisement charging modes used among the plurality of advertisement charging modes How to advertise.
delete 3. The method of claim 2,
A CPM (Cost Per Time) advertisement billing method, a CPM (Cost Per Millennium) advertisement billing method, a third advertisement billing method, and a CPC (Cost Per Click) billing method are applied to the first advertisement billing method among the plurality of advertisement billing methods, ) A method of advertising exposure that is an advertising charge method.
delete An apparatus for exposing an advertisement in a plurality of advertisement charging systems to one advertisement exposure area,
Calculating a fill rate of the first advertisement charging method among the plurality of advertisement charging methods for the total inventory for the advertisement exposure area based on the total inventory of the advertisement exposure area and the occupancy rate of the first advertisement charging method A first advertisement charging system exposing unit for exposing the advertisement to the advertisement exposure area in the first advertisement charging scheme and calculating a remaining inventory of the first advertisement charging scheme,
And calculating a share of the second advertisement billing method among the plurality of advertisement billing methods for the remaining inventory of the first advertisement billing system when the remaining inventory of the first advertisement billing method exists, A second advertisement billing method exposure that exposes the advertisement to the advertisement exposure area in the second advertisement charging method and calculates the remaining inventory of the second advertisement charging method based on the remaining inventory and the occupancy rate of the second advertisement charging method, part
Wherein the first and second advertisement charging schemes are inserted into the chain to expose the advertisement to the advertisement exposure area in a predetermined order by an advertisement service provider providing the advertisement exposure area, Wherein each share of the advertisement billing method is a sales ratio of at least one advertisement assigned to each advertisement billing method, the total inventory is estimated using statistical data on the advertisement exposure area, Amount of clicks or clicks of users.
8. The method of claim 7,
And if the remaining inventory of the second advertisement charging method exists, calculates a share of the third advertisement charging method among the plurality of advertisement charging methods for the remaining inventory of the second advertisement charging method, A third advertisement charging method exposure that exposes the advertisement to the advertisement exposure area in the third advertisement charging scheme and calculates the remaining inventory of the third advertisement charging scheme based on the residual inventory and the occupancy rate of the third advertisement charging scheme, part
Wherein the first to third advertisement charging schemes are inserted into the chain so as to expose the advertisement to the advertisement exposure area in a predetermined order by an advertisement service provider providing the advertisement exposure area, Wherein the occupancy rate of the method is a sales ratio of at least one advertisement allocated to the third advertisement charging method.
delete delete delete 9. The method of claim 8,
A CPM (Cost Per Time) advertisement billing method, a CPM (Cost Per Millennium) advertisement billing method, a third advertisement billing method, and a CPC (Cost Per Click) billing method are applied to the first advertisement billing method among the plurality of advertisement billing methods, ) Advertising billing system.

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