KR101315388B1 - Method and system for providing groupware service with advertisement contents - Google Patents

Abstract

PURPOSE: A groupware service providing method for providing advertisement content and a system thereof are provided to supply various functions according to the advertisement content. CONSTITUTION: A user terminal transmits login information to a groupware server (S110). The groupware server determines user right information and advertisement distribution information including one or more of the number, size, and position of advertisement content by using user information matched with the login information. A groupware service is provided to the user terminal according to the user right information so that the groupware server displays the content according to the advertisement distribution information including voice provider information matched with voice advertisement information (S150). The groupware server confirms exposure information of the advertisement content to store it by institution included in the user right information. [Reference numerals] (AA) Start; (S110) Transmit login information; (S130) Determine information about advertisement distribution and a user authority; (S150) Display advertisement contents and provide a groupware service

Description

METHOD AND SYSTEM FOR PROVIDING GROUPWARE SERVICE WITH ADVERTISEMENT CONTENTS}

The present invention relates to a groupware service method and system for displaying advertisement content using information of a user.

As a conventional technology, a technology of displaying advertisement content of interest to a user on an Internet web page by using information on a user's Internet usage, that is, cookies that store words searched by a user and information on frequently purchased shopping items exist.

Conventional Internet advertisement using cookie information does not know the exact user's information and displays the advertisement content using only the user's usage information, so that the advertisement content is no longer needed after the user's interest disappears or has already achieved the purpose. There is a problem that can be.

In addition, the conventional Internet advertising using cookie information is not able to know the exact information of the user, it is almost impossible to select the appropriate advertising content that may be of interest to the user, to obtain the user information to know the user's information for advertising The user information should be available but there is a very difficult problem in the user's emotion.

Therefore, a user can agree to use his information for advertisement without objection and there is a need for an advertisement method with high user utilization.

Domestic Publication No. 2002-0002848 (2002.01.10) Title of the Invention: Internet Advertising System and Method Using Cookies

An object of the present invention is to provide a method and system for providing a groupware service capable of displaying advertisement content suitable for a user.

Another object of the present invention is to provide a method and system for providing a groupware service that provides various functions according to advertisement contents.

Another technical problem to be achieved by the present invention is to provide a method and system for providing a groupware service that can improve the user's advertisement familiarity.

According to a groupware service providing method of a groupware system for solving the problems of the present invention, the step of transmitting a login information to the groupware server by the user terminal; Determining, by the groupware server, advertisement distribution information and user authority information by using user information matching the login information; And providing the groupware service to the user terminal according to the user right information so that the groupware server displays the advertisement content according to the advertisement distribution information.

The advertisement distribution information may include information on at least one of the number, size, or position of the advertisement content.

At least one of the number, size, or location of the advertisement content may be preset for each affiliated organization included in the user authority information.

The advertisement content may be preset for each affiliated organization included in the user authority information.

The advertisement distribution information may include voice advertisement information. In this case, the advertisement distribution information may further include voice provider information matching the voice advertisement information.

At least one of the advertisement contents may be advertisement contents matched with a word received by the user terminal.

The user right information may be connected with the advertisement distribution information.

The method of providing a groupware service of the groupware system may further include checking exposure information (display count or time) of the advertisement content and storing the groupware service for each affiliated organization included in the user authority information.

According to a groupware system for solving the problems of the present invention, receiving login information from a user terminal, determining advertisement distribution information and user authority information using user information matching the login information, and advertising according to the advertisement distribution information. A groupware server providing a groupware service to the user terminal according to the user authority information to display content (including an audio display); And a groupware database that stores user information, advertisement distribution information, user authority information, and advertisement content.

According to the present invention, a user may be provided with advertisement content suitable for himself / herself while using a groupware service.

In addition, according to the present invention, the advertiser can provide suitable advertisement content according to the user information.

In addition, according to the present invention, the user may be provided with various functions of the groupware service according to the display of the advertisement content.

In addition, according to the present invention, the advertiser can provide the advertisement content to the user without the user's antagonism.

1 is a flowchart of a method for providing a groupware service of a groupware system according to the present invention.
2 is a block diagram of a groupware system according to the present invention.
3 is an example of providing a groupware service of a groupware system according to the present invention.
4 is an example of providing a groupware service of a groupware system according to the present invention.
5 is an example of providing a groupware service of a groupware system according to the present invention.

DETAILED DESCRIPTION OF THE EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

As those skilled in the art can implement various applications of the present invention through the embodiments of the present disclosure, any embodiments described in the detailed description of the present invention are illustrative for better understanding of the present invention. It is not intended that the scope be limited to the embodiments.

Each functional unit represented herein is merely an example of an implementation of the present invention. Accordingly, other implementations may be used in other implementations of the invention without departing from the spirit and scope of the invention. In addition, each functional unit may be implemented in purely hardware or software configurations, but may be implemented in a combination of various hardware and software configurations that perform the same functions.

A method of providing a groupware service of a groupware system according to the present invention will be described with reference to FIGS. 1 and 2.

Groupware system according to the present invention is composed of a groupware server and a groupware database (hereinafter referred to as groupware DB).

The groupware server receives the login information from the user terminal and provides the groupware service to the user terminal.

Groupware service refers to software for supporting group work in which a member of a specific organization, such as an enterprise, works together in a computer-connected workplace or outside.

The user terminal and the groupware server generally mean an apparatus including at least one computing means and storage means. The computing means may be a universal central processing unit (CPU), but may also be a programmable device element (CPLD, FPGA) or an application specific integrated circuit (ASIC) which is suitably implemented for a specific purpose. The storage means may be a volatile memory device or a non-volatile memory or non-volatile electromagnetic storage device.

The user terminal includes both a computing computer and a storage device that can receive and display a groupware service such as a tablet computer, a smart phone, and the like, and are not particularly limited to a PC.

The groupware DB stores user information, advertisement distribution information, user authority information, and advertisement content. In addition, information of the institution to which the users belong, advertiser information, billing and compensation information for the advertising content may be further stored.

The groupware server checks user information that matches the login information received from the user terminal.

The user information may include personally identifiable information such as the user's name and personal identification number.

When the user information is confirmed, the groupware server determines the advertisement distribution information and the user authority information connected to the user information.

The groupware server provides a groupware service to the user terminal to display the advertisement content on the user terminal according to the determined advertisement distribution information.

The groupware service provided by the groupware server is provided with different functions according to the user's authority information. The user's authority information may vary according to a user's organization, a department or a position.

Therefore, the user's authority information may include information related to the user's identity such as an organization, a department, and a position to which the user belongs.

In addition, the user authority information may be stored with the functions that can be provided by the groupware service, and the functions may be different depending on the organization, department or position.

Referring to FIG. 3, the groupware service may be a different type of service according to the institution to which the user belongs, may provide different functions, and even if the same groupware service is provided by different organizations, like the groupware service. The number, position or size of the displayed advertisement content may be different.

For example, in FIG. 3A, when a user logs in to a groupware service, the groupware service displays three banner advertisements together with information of the user 320 and menu information 310 of functions available to the user. 333) can be displayed.

The advertisement distribution information includes all information for displaying advertisement contents displayed together with the groupware service.

For example, the advertisement distribution information may include information about at least one of the number, size, or position of the advertisement content.

The advertisement distribution information may include a type of advertisement content such as a video, a banner advertisement, and may include an internet link connected to the advertisement content when the user terminal receives an input for the advertisement content.

Display of the advertising content includes not only the visual display of the advertising content but also the audio display. For example, not only the advertisement banner may be visually displayed but also located in a part of the area where the groupware service is displayed, and only the auditory advertisement content may be displayed without displaying the visual advertisement content such as the advertisement banner.

Information for displaying the advertisement content included in the advertisement distribution information may be preset for each affiliated organization included in the user authority information.

For example, in exchange for displaying the advertisement content together with the groupware service, the groupware service may be provided free of charge, and additional groupware service functions may be additionally provided according to the number, size, or position of the displayed advertisement content.

Therefore, when an institution receiving the groupware service allows the advertisement content to be displayed more or allows the advertisement content provider to display the advertisement content at a desired location, the groupware service may be provided to further use a specific function of the groupware service.

In this case, functions that can be provided by the groupware service may be stored together in the user right information, and the advertisement distribution information may be connected with the user right information.

That is, if the function A is set to be used for specific user rights information and the function A is available when displaying two or more banner advertisements, the advertisement distribution information set to display the user rights information and two banner advertisements is displayed. Can be connected.

For example, referring to FIG. 3, if the affiliated organization of the groupware service user sets three banner advertisement services, the advertisement banners 331 ˜ 333 may be displayed as shown in FIG. 3 (a) and the advertisement banner of FIG. 3 (b). Since more advertisement content may be displayed (334 to 335), in this case, the user can be provided with more groupware service functions than in the case of FIG. 3 (b).

Therefore, while providing more functions of the groupware, advertisers can effectively obtain the opportunity to provide advertising content.

In addition, in order to increase the advertising effect of the advertising content, the type of the advertising content may be set in advance for each institution of the user.

For example, if the institution to which the user who receives the groupware service belongs is a hospital or a medical institution, the medical institution may have different medical services, and the types of advertisement contents for materials or apparatuses necessary for the medical services are provided. The medical institution may select in advance.

Accordingly, since the medical institution may select the type of advertisement content or the advertiser related to the medical service, the advertisement content may be utilized as a practical connection tool with the groupware service users and the advertiser.

In addition, the advertisement distribution information may include voice advertisement information. That is, when the user logs in or logs out of the groupware service, the user may display the voice advertisement content using the voice on the user terminal according to a specific condition such as a meal time or when the use of the groupware has elapsed for a certain time.

For example, if a user wants to display voice advertising content when a user logs in or out of a groupware service, "Hi!" Have a nice day. XX Restrictions. ”Can be displayed.

When only the voice advertisement content is displayed without displaying the visual advertisement content, the voice advertisement content is displayed so that the user is frequently exposed to the voice advertisement content, so that the user can be familiar with the corresponding advertisement content provider. There is an effect that can use the groupware service.

The voice advertisement content may further include voice provider information matching the voice advertisement content.

That is, when displaying the voice advertising content, it is possible to further display text information, picture information, picture information, etc. of who the advertiser of the voice advertising content is.

For example, referring to FIG. 4, “Hi. Have a nice day. XX Constraints. ”When displaying the voice advertising content, a pop-up window with a picture of the voice provider and a visual indication of 'XX Pharmaceuticals person in charge of OOO' will increase the exposure of the advertisement and become familiar with the advertising content provider. The effect can be improved.

The advertisement content may be advertisement content in which the user terminal matches a word input from the user.

Referring to FIG. 5, for example, banner advertisements 530 and 531 may be displayed on the user terminal together with the groupware service, and the user may use the text input tool 540 among the air provided by the groupware service. When a user inputs a specific word in the text input tool 540, the advertisement content of the advertiser previously matched with the specific word may be displayed on the banner advertisements 530 and 531 in real time.

For example, if Advertiser A pre-sets the word 'fire extinguisher' as shown in FIG. 5, when the user terminal inputs the word 'fire extinguisher' as shown in FIG. I can display it.

The specific words may be sold to advertisers for a predetermined period of time by varying the advertising costs of each other, and information about the advertiser and the advertisement content according to the specific words may be stored in the groupware DB.

Therefore, the advertiser can effectively provide the advertising content that the user is likely to be interested in, and the user can also come into contact with the advertising content that is substantially helpful.

The exposure information of the advertisement content provided to the groupware service may be separately stored for each affiliated organization to which the user belongs in the groupware DB.

The exposure information of the advertisement content may be the number or time of displaying the advertisement content or the number of times a user clicks on the advertisement content.

The groupware service provider may request an additional charge from the advertising content company or compensate the groupware service using agency according to the exposure information of the advertising content.

In the above embodiments, the type, size or number of the advertisement content and whether to use a specific function of the groupware service can be set for each organization of the user, but the same principle can be set for each department of the user. Self-explanatory

In addition, although the banner advertisement is taken as an example of the display of the advertisement content, it is apparent to those skilled in the art that the display of the advertisement content through the text advertisement content display and the pop-up window can also be implemented on the same principle.

The specific terminology used in the illustrated embodiments is not intended to limit the invention in order to facilitate understanding of the present invention. The present invention may include all components and equivalents of all components that are of ordinary skill in the art.

310, 410, 510: Groupware service function menu information
320, 420, 520: User Information of Groupware Service
331, 332, 333, 334, 335, 432, 433, 530, 531: banner ad
540: text input tool

Claims (19)

Transmitting, by the user terminal, the login information to the groupware server;
Determining, by the groupware server, advertisement distribution information and user authority information including information on at least one of the number, size, or location of advertisement content by using user information matching the login information;
Providing, by the groupware server, a groupware service to the user terminal according to the user right information to display advertisement content according to the advertisement distribution information including voice advertisement information and voice provider information matching the voice advertisement information;
Checking, by the groupware server, exposure information of the advertisement content and storing the exposure information for each affiliated organization included in the user authority information; And
Requesting an additional charge from an advertising content company or compensating to a groupware service using organization according to the exposure information of the advertising content;
Including,
At least one of the number, size, or location of the advertisement content and the advertisement content is preset for each affiliated organization included in the user authority information.
At least one of the advertisement content is matched with a word input by the user terminal,
The user right information includes information related to the user's identity and a function that can be provided by a groupware service.
The user right information is connected with the advertisement distribution information,
The advertisement distribution information is set to display the voice advertisement contents on the user terminal when the user terminal logs in or logs out of the groupware service or when the use of the groupware has elapsed for a predetermined time.
The groupware service providing method of the groupware system, characterized in that a groupware service function is additionally provided to the user terminal according to the number, size or position of the advertisement content displayed on the user terminal.
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Receives login information from a user terminal and is connected to the advertisement distribution information and the advertisement distribution information including information on at least one of the number, size, or location of the advertisement content using the user information matching the login information. Determine a user right information and provide a groupware service to the user terminal according to the user right information to display advertisement content according to the advertisement distribution information including voice advertisement information and voice provider information matching the voice advertisement information. A groupware server for identifying exposure information of the advertisement content and storing the exposure information in the groupware database for each affiliated organization included in the user authority information; And
A groupware database for storing user information, advertisement distribution information, user authority information, and advertisement content;
Including,
At least one of the number, size, or location of the advertisement content and the advertisement content is preset for each affiliated organization included in the user authority information.
At least one of the advertisement content is matched to a word input by the user terminal,
In accordance with the exposure information of the advertising content, request a separate charge to the advertising content company or reward to the groupware service using institution,
The user right information includes information related to the user's identity and a function that can be provided by a groupware service.
The user right information is connected with the advertisement distribution information,
The advertisement distribution information is set to display the voice advertisement contents on the user terminal when the user terminal logs in or logs out of the groupware service or when the use of the groupware has elapsed for a predetermined time.
A groupware system, characterized in that a groupware service function is additionally provided to the user terminal according to the number, size or position of the advertisement content displayed on the user terminal.
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