KR101302852B1 - Method and system for making business promotion materials for enterprise publicity integration - Google Patents

Abstract

PURPOSE: A corporate promotion advertisement producing system and a method thereof place an order for a promotional material in a convenient and timely manner requiring just a couple of clicks by registering all the necessary promotional materials for a company as an enterprise publicity integration solution. CONSTITUTION: An advertiser device (100) logs into an advertisement production web site and makes a request for a promotional material on the web site. The advertise device includes a master terminal (110) and one or more slave terminals (111-113). While running the advertisement production web site, an advertisement production server (200) produces an advertisement file or receives a file from the advertiser device. Upon the master terminal's request, the advertisement production server registers the advertisement file as an enterprise publicity integration (EPI) solution. Upon the advertiser device's request for an EPI project, the advertisement production server provides the device with the advertisement file. [Reference numerals] (100) Advertiser device; (200) Advertisement production server; (250) Database; (251) Member information; (252) Advertisement information; (253) EPI registration information; (254) Template information; (255) Producer information; (300) Advertisement producer device

Description

System and method for integrated advertisement production for corporate promotion {METHOD AND SYSTEM FOR MAKING BUSINESS PROMOTION MATERIALS FOR ENTERPRISE PUBLICITY INTEGRATION}

The present invention relates to a system and method for producing advertisements, in particular, integrated management of corporate promotional materials, a system for various promotional products and products to easily manage, order, product registration and modification for corporate promotional advertising production system And to a method.

Generally, the basics of marketing in business are advertisements, and every business owner wants to advertise their company (company) and products for sale using various advertisements.

In the case of franchise business, the advertising and public relations strategy is divided into two cases, which are managed by the head office and conducted by the franchisee itself.

Advertising and promotion at the franchise headquarters is planned, produced by the marketing department of the headquarters, or commissioned by an outside agency for a wide range of areas where merchants are distributed. It will be produced and distributed at the headquarters, or randomly produced at the affiliated store. Related prior art is disclosed in Republic of Korea Patent Publication 10-2004-0069651.
However, if a batch is produced at the headquarters and distributed to each affiliated store, it may not be able to properly reflect the conditions, characteristics, and opinions of the individual affiliated stores, and it may be a uniform advertisement. It can also adversely affect corporate image.

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Moreover, it is not easy to establish a company's image, establish and promote it, and in the case of franchise companies, the success or failure of the business depends on the image.

Therefore, it is necessary to unify the company's image as much as possible in the production of advertising leaflets, signboards, business cards, promotional materials, receipt wrapping paper.

Republic of Korea Patent Publication 10-2004-0069651

Therefore, the present invention has been made to solve the problems of the prior art as described above, the general purpose of the present invention integrated advertising for corporate publicity that can substantially compensate for the various problems caused by the limitations and disadvantages in the prior art It is to provide a water production system and method.

Another specific object of the present invention is to provide a system and method for producing an integrated advertisement for public relations that can be managed collectively by the database of the corporate promotional material.

Another more specific object of the present invention is to provide an integrated advertising production system and method for corporate advertising that can provide an integrated solution for corporate advertising that gives each affiliate some degree while maintaining the image of the franchise company in the production of advertising. will be.

To this end, the integrated advertising production system for corporate publicity according to an embodiment of the present invention is connected to the advertiser production website and the advertiser terminal requesting a work request for the production of advertising; Providing the advertisement production web site, directly producing an advertisement file that meets the conditions requested by the advertiser terminal or receives an advertisement file from the advertiser terminal, and integrates the advertisement file for corporate promotion at the request of the advertiser terminal (EPI) characterized in that it comprises an advertising production server to register as a solution.

In the integrated advertisement production system for corporate publicity according to an embodiment of the present invention, the advertiser terminal includes a master terminal and at least one slave terminal, and the advertisement production server is a new work request or when the advertiser terminal is a master terminal. Selected one of the EPI work request using the corporate promotional integrated solution is configured to request work, characterized in that configured to enable only the EPI work request when the advertiser terminal is a slave terminal.

In addition, the integrated advertising production method according to an embodiment of the present invention is a method for producing an advertisement using a corporate promotional material integrated advertising production system comprising an advertiser terminal and an advertisement production server connected to communicate through a wired or wireless network. (A) accessing an advertisement production web site provided by the advertisement production server through the advertiser terminal and selecting one of a new task request or an EPI task request type; (B) When a new work request is selected in the step (A), the advertisement production server provides a corresponding screen to receive an advertisement file for producing an advertisement from the advertiser terminal or to meet the conditions requested from the advertiser terminal. Producing and providing an advertisement file; (C) requesting the advertiser's terminal to select whether or not to register with the EPI solution for the advertisement file received or produced by the step (B); (D) selecting whether to register the EPI solution through the advertiser terminal; And (E) if the registration of the EPI solution is selected as a result of the process (D), registering the advertisement file with the advertiser's EPI solution in the advertisement production server.

In addition, the integrated promotional material production method according to another embodiment of the present invention, the advertiser terminal having a master terminal and at least one slave terminal, and the advertisement production server connected to communicate with the advertiser terminal through a wired or wireless network. In the advertising production method using a corporate promotional material production system comprising a (A) through the master terminal connected to the advertising production website provided by the advertising production server integrated enterprise promotional (EPI) solution Registering; (B) requesting an EPI work request by accessing the advertisement production website through the slave terminal and selecting a required item; (C) providing, at the advertisement production server, at least one sample image registered in step (A) for the item selected in step (B); (D) selecting at least one of at least one sample image through the slave terminal; And (E) inputting orderer information for identifying an advertiser through the slave terminal.

According to the system and method for producing an integrated advertisement for public relations according to the present invention, the general corporate or franchise corporate headquarters can maintain the corporate image in an integrated manner, and register in the EPI solution for all the promotional materials required by the enterprise. Whenever you need promotional materials, you can order them conveniently and quickly with just a few clicks, without the hassle of re-working.

In addition, according to the present invention it is possible to prevent the advertising, such as banners, flyers, promotions, gifts, etc. that have a great influence on the image of the company indiscriminately produced and used in the individual merchants.

In addition, according to the present invention, in the case of franchising merchants, the same advertisements are uniformly used in all merchants, while reducing the burden of limitations of the head office, quality degradation of advertisements, and high costs that may occur when a new advertisement is produced by itself. You can ask for the production of advertisements in consideration of the conditions and characteristics of individual merchants.

In addition, according to the present invention can be integrated management of the company's promotional materials can reduce unnecessary incidental costs for both the general company and franchise companies and merchants, thereby increasing the expected cost of revenue generation.

1 is a block diagram showing the configuration of an integrated advertising production system for corporate promotion according to an embodiment of the present invention.
2 is a flowchart illustrating a method for producing an integrated advertisement for corporate publicity according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating an example of a screen displayed when a user clicks 'Request work' during the manufacturing process of FIG. 2.
FIG. 4 is a diagram illustrating an example of a screen displayed when 'request new work' is selected in the manufacturing process of FIG. 2.
FIG. 5 is a diagram illustrating an example of a screen displayed when clicking 'Order completed' in the manufacturing process of FIG. 2.
FIG. 6 is a diagram illustrating an example of a screen displayed when selecting 'EPI Request' during the manufacturing process of FIG. 2.
FIG. 7 is a diagram illustrating an example of a screen displayed when an item is selected and order history is checked in the manufacturing process of FIG. 2.
FIG. 8 is a diagram illustrating an example of a screen displayed when a user clicks 'registration completed' in the manufacturing process of FIG. 2.
9 is a flowchart illustrating a method for producing an integrated advertisement for corporate PR according to another embodiment of the present invention.
FIG. 10 is a diagram illustrating an example of a screen displayed when 'request new work' is selected through a slave terminal during the manufacturing process of FIG. 3.
FIG. 11 is a diagram illustrating an example of a screen displayed when 'EPI request' is selected during the manufacturing process of FIG. 3.
12A to 12C are diagrams illustrating examples of screens displayed during item selection, sample selection, and order confirmation during the manufacturing process of FIG. 3.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the terms described below are defined in consideration of the functions of the present invention, and these may vary depending on the intention of the user, the operator, or the precedent. Therefore, the definition should be based on the contents throughout this specification.

1 is a block diagram schematically showing the configuration of an advertisement production system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement production system according to the present embodiment includes an advertiser terminal 100, an advertisement production server 200, a database 250, and an advertisement production company terminal 300, and an advertiser terminal 100. ) And the advertisement production company terminal 300 is connected to communicate with the advertisement production server 200 via a wired or wireless communication network.

Here, communication networks include, but are not limited to, data networks (including MAN, PAN, WAN, LAN, WLAN, Internet and intranet, etc.), hybrid fiber optic cable (HFC) networks, satellite networks, cellular networks, and networks. Type of data, communication or other network. Such a network or a portion thereof may be implemented in any one or more of different (e.g., ring, bus, star, loop, etc.), transmission media (e.g., wire / RF cable, RF wireless, millimeter wave, (Such as SONET, DOCSIS, IEEE standard 802.3, 802.11, ATM, X.25, Frame Relay, 3GPP, 3GPP2, WAP, SIP, UDP, FTP, RTP / RTCP, H.323, etc.) Can be used.

The advertiser terminal 100 is a terminal operated by an advertiser requesting the production of an advertisement. An advertiser who subscribes to a website provided by the advertisement production server 200 accesses the advertisement production server 200 to produce an advertisement. To request or to produce an advertising file directly to be sent to the advertising production server 200. When the advertiser is a franchise company, the advertiser terminal 100 may include a master terminal 110 and a plurality of slave terminals 120, and the master terminal 110 is a terminal that is operated by the franchise headquarters and is a slave terminal 111, 112. , 113) may be a terminal operated by each affiliate store.

The master terminal 110 may directly produce an advertisement file of a new design or register the produced advertisement file as an enterprise publicity integration (EPI) solution, that is, an EPI solution. In this case, the EPI solution enables the integrated management of various promotional materials of a company. The EPI solution may be referred to as a standard used for a corporate promotional material or a design, that is, a corporate advertising standard.

These EPI solutions can be divided into general enterprise EPI and chain store EPI. Enterprise EPI is suitable for companies that need continuous promotional order and companies that want to register as a specific company and want to integrate promotional materials. Suitable. In other words, the general company can register the promotional materials required by the general enterprise EPI solution, and then request the production of advertisements by selecting from the registered EPI solutions without the hassle of requesting work again each time the promotional materials are needed. In addition, in the case of franchise companies, the franchisees don't create and use designs or advertisements at the time of their own promotion. Instead, they select from the list of promotional materials assigned to each affiliate through the chain-type EPI solution. You can request to make it.

The slave terminals 111, 112, and 113 may not directly produce and transmit an advertisement file, but may request production of an advertisement by selecting from a list of advertisements (advertising design or advertisement) assigned by the franchise headquarters. 111, 112, and 113) cannot register EPI solutions.

The advertisement production server 200 directly produces an advertisement file corresponding to a request condition requested from the advertiser terminal 100 or receives an advertisement file produced from the advertiser terminal 100 so that the advertiser can produce an advertisement desired by the advertiser. The file is transmitted to the advertisement maker server 300. Here, the advertisement production server 200 selects to the advertiser terminal (110, 120, 130) whether or not to register the advertisement file received from the advertiser terminal 100 or an advertisement file produced by the company as an integrated enterprise promotion integrated (EPI) solution. If the registration request is made, the registration process is performed.

In addition, the advertisement production server 200 may request the advertisement production to the selected advertisement producer terminal (310, 320, 330) by selecting a specific advertisement producer from the list of manufacturers provided in its database 250. have.

The database 250 stores and manages the member information 251, the advertisement information 252, the EPI registration information 253, the template information 254, the manufacturer information 255, and the like.

The advertisement production terminal 300 is a terminal (310, 320, 330) operated by the advertisement production company, is requested to produce the advertisement through the advertisement production server 200, and the delivery-related information of the produced advertisement Storage management, and performs the function of transmitting the necessary information to the advertising production server (200). Here, the advertisement production company terminal 300 may be integrated with the advertisement production server 200.

2 is a flowchart illustrating a method for producing advertisements according to an embodiment of the present invention. This embodiment is for explaining a series of processes to request a registration to the EPI solution after connecting to the advertising production website at the franchise headquarters, and to check the progress through the My Page.

2, first, the franchise headquarters accesses the advertisement production web site provided by the advertisement production server through the master terminal 110 and logs in through a membership registration and authentication process (S201).

Next, when clicking on 'Request work', a new job request and EPI request menu are given as shown in FIG. 3 (S202). The Request New Task menu is an appropriate order type for advertisers requesting a new task from the ad production server. When a user visits a creative website for the first time and requests a task, or if they need a one-time promotion rather than a continuous promotion. It is a suitable order type. The EPI Request menu is an order type suitable for use by advertisers registered with EPI, and is an appropriate order type when a continuous promotion order is required or when a registered company wants to integrate promotional materials.

Next, it is determined (selection) of the type of work request or EPI request (S203) and click the 'shortcut' of the type (S210, S220).

For example, if the user clicks 'shortcut' for a new job request (S210), a window for inputting a job request and basic member information is provided as shown in FIG.

More specifically, first, as a specific work request process, for example, in the work request item, click 'manuscript submission and quotation inquiry', and then fill in the corresponding items in the title and work memo and attach the manuscript file. Here, the file path, the department in charge, the person in charge, and the contact number of the person in charge are also filled in (S211), and then the 'manuscript correction' is displayed at the bottom of the work request box, and the EPI product (solution) registration request is also selected and displayed ( S212). Here, if you select 'Yes' in the EPI product registration request, the work request is registered as an EPI product so that you can easily order promotional materials with a few clicks without the hassle of requesting work again from the beginning when requesting advertisement production. .

Subsequently, after filling in the basic member information provided at the bottom of FIG. 4 (S213) and then clicking 'Order completed' (S214), an order completion message window as shown in FIG. 5 is displayed.

Thereafter, the progress status of the ordered work can be checked in the work request status of My Page (S204).

Referring back to FIG. 2, if it is determined in step S203 that an EPI request is requested and the 'EPI request' is clicked (S220), as shown in FIG. 6, the EPI solution registered company and item selection, order history, orderer A window for entering information and open point information is provided. This embodiment is for explaining the process of requesting the advertisement production server for the production of advertisements required for a newly opened affiliate store at the headquarter of a franchise company. However, a field for inputting open store information is provided, but in the case of a general company that is not a franchise company. Open point information is not provided.

More specifically, first, a desired item is selected from the work request on the upper left side as shown in FIG. 7 as an item selection process (S221). For example, when a business card is selected in step S221, a business card sample is provided in an item selection box, and when a desired business card is selected from the provided samples (TYPE), the order history is automatically displayed in the order history column.

Subsequently, after confirming the order history automatically displayed by the item selection (S222) and then enter the orderer information and open point information (S223, S224) and click the 'registration completed' (S225) order completion as shown in Figure 8 A message window appears.

After that, the administrator checks (S226) and can check the progress status of the ordered work in the work request status of my page (S204).

As described above, according to the present embodiment, after registering all the products needed by the general company or the franchise headquarters as an EPI solution, the promotional materials can be conveniently and quickly ordered with a few clicks without the need for re-working each time a promotional material is needed. In addition, the integrated management of the promotional material can maximize the work efficiency.

In addition, in the case of franchise companies, they need to make advertisements by selecting them in the format designated by the head office instead of randomly producing them at the time of production for sales, printing, and promotion at each franchise. Systematic and unified advertising such as unification can be done.

9 is a flowchart illustrating a method for producing advertisements according to another embodiment of the present invention. The present embodiment is for explaining a process of requesting an advertisement production server to produce an advertisement for promoting a corresponding affiliate store in a franchise of a franchise company.

Referring to FIG. 9, first, a franchise member accesses a homepage provided by an advertisement production server through a slave terminal 111 and logs in through a member registration and authentication process (S901).

Next, click on 'Request work' (S902), the EPI request menu is given. The EPI Request menu is an order type suitable for advertisers registered as EPI. In the case of franchise merchants, the New Job Request menu is not available according to our EPI solution policy. You can choose to make or order the advertisement. If, if you select the new job request menu through the slave terminal 111, as shown in Figure 10, a message window "Special Merchant member can not use the function" appears, click OK to return to the previous state I will go.

Next, when clicking 'shortcut' of EPI request (S903), as shown in FIG. 11, a window for inputting an EPI solution registered company, item selection, order history, and orderer information is provided.

More specifically, first, a desired item is selected from the work request on the upper left side as shown in FIG. 12A as the item selection process (S904). For example, in step S904, if the paper painting is selected, the paper painting samples (A-TYPE to I-TYPE) are provided in the item selection box as shown in FIG. 12B, and the desired sample (G-TYPE) among the provided samples. If you select the order history as shown in Figure 12c is automatically displayed.

Subsequently, the order history automatically displayed by item selection is checked (S905). Here, a specific menu may be added as an option item or a specific service may be added, for example, a 'fried service by collecting 10 coupons'.

Next, enter the orderer information (S906) and click 'registration completed' (S907) the order process is completed and the order completion message window appears. Here, the registration can be completed only if the user understands the precautions of the order before completing the registration and agrees with the contents.

After that, the administrator can check the progress of the work ordered in the work request status of My Page (S908) (S909).

As described above, according to the present embodiment, each franchise of the franchise company may request advertisement production by selecting an advertisement content suitable for the affiliate store from among EPI solutions registered in advance by the head office when producing goods for sales such as printing and promotion. In addition, while maintaining the image of the franchise company, it is possible to proceed with advertising sales and events by producing its own advertisements reflecting the characteristics of each franchise.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, local data files, local data structures, etc. alone or in combination. The media may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, And hardware devices specifically configured to store and execute the same program instructions. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. Accordingly, the scope of the present invention should be construed as being limited to the embodiments described, and it is intended that the scope of the present invention encompasses not only the following claims, but also equivalents thereto.

100: advertiser terminal 110: master terminal
111 ~ 113: Slave terminal 200: Ad production server
300: advertisement maker terminal

Claims (4)

An advertiser terminal which accesses an advertisement production web site and requests a work request for advertisement production, and includes a master terminal and at least one slave terminal;
Providing the advertisement production website, directly producing an advertisement file that meets the conditions requested by the advertiser terminal or receives an advertisement file from the advertiser terminal, and integrates the advertisement file for corporate publicity at the request of the master terminal (EPI) solution, and when the EPI work request using the integrated solution for the corporate promotion request from the advertiser terminal includes an advertising production server that provides an advertisement file registered as the integrated solution for the corporate public relations, the advertising production server ,
When receiving a task request request signal from the master terminal, it is configured to request a task by selecting any one of the new task request or the EPI task request,
When receiving a work request request signal from the slave terminal, integrated advertising production system for corporate promotional, characterized in that configured to be able to request work only through the EPI work request.
delete delete In the advertisement production method using the corporate promotional material integrated advertising production system comprising an advertiser terminal having a master terminal and at least one slave terminal, and an advertisement production server connected to the advertiser terminal via a wired or wireless network. ,
(A) accessing the advertisement production web site provided by the advertisement production server through the master terminal and selecting a new job request;
(B) providing a new work request screen in the advertisement production server to receive an advertisement file for producing an advertisement from the master terminal or to produce and provide an advertisement file corresponding to a condition requested by the master terminal;
(C) requesting the master terminal to select whether or not to register the advertisement file received or produced by the step (B) in the advertisement production server as an integrated enterprise promotion (EPI) solution;
(D) selecting whether to register the EPI solution through the master terminal;
(E) if the registration of the EPI solution is selected as a result of the step (D), registering the advertisement file with the advertiser's EPI solution by the advertisement production server;
(F) requesting an EPI work request by accessing the advertisement production website through the slave terminal and selecting a required item;
(G) the advertisement production server, providing the advertisement file registered in the step (E) to the slave terminal for the item selected in the step (F):
(H) in the slave terminal, selecting at least one of the advertisement files received in the step (G) and the step of requesting the production of the advertisement to the advertising production server, characterized in that it comprises a process for producing an integrated advertising for public relations. .

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