KR101297837B1 - System and method of providing searching service - Google Patents

Abstract

Search service providing system according to the present invention is a search service providing system for providing a search result for a search word, a receiving unit for receiving click information on the search results distributed in a plurality of service areas from a plurality of first user terminal, A first click value calculation unit that calculates a first click value that is a click value of each of the plurality of service areas based on the click information of the receiving unit, and a service area for each search term based on a calculation result of the first click value calculation unit; And a second click value calculation that calculates a second click value that is a click value of.

Description

Search service provision system and search service provision method {SYSTEM AND METHOD OF PROVIDING SEARCHING SERVICE}

The present invention relates to a search service providing system and a search service providing method.

Internet users can search for companies that they are interested in on a portal site or the like, and receive information on the searched companies. At this time, the user's search can be performed by variously inputting a keyword related to the interested company. That is, when the user inputs a search word related to the business, the portal site or the like provides the user with a search result list related to the search word input by the user.

These search result lists are each provided to at least one service area classified according to attributes of the search results. Such service areas may be, for example, blog search results, news search results, cafe search results, dictionary search results, advertisement search results, and the like. In this case, the exposure order of each service area may change according to circumstances.
[Prior Art Literature]
Korea Patent Publication No. 10-2010-0114452 (Published: 2010.10.25)
Korean Patent Publication No. 10-2005-0109106 (published: November 17, 2005)

The technical problem to be achieved by the present invention is to improve the quality of the search service by reflecting the user's selection status by service area in determining the service area exposure ranking.

Search service providing system according to an embodiment of the present invention is a search service providing system for providing a search result for a search word, the click information on the search results distributed in a plurality of service areas from a plurality of first user terminal A first click value calculation unit for calculating a first click value that is a click value of each of the plurality of service areas based on click information of the receiver, and a service area of each service area based on the first click value. A second click value calculation that calculates a second click value that is a click value.

The first click value calculation unit may calculate a click occupancy rate of each of the plurality of service areas as the first click value.

The first click value may be a value obtained by dividing the number of clicks of the corresponding service area by the total number of clicks.

The second click value calculation unit may calculate the click occupancy ratio of the service area for each search term as the second click value.

The second click value may be determined as a value obtained by dividing the sum of the first click values of each service area of all users of the corresponding search term by the number of all users of the corresponding search term.

Each of the first click value calculation unit and the second click value calculation unit may generate the first click value and the second click value at regular intervals.

The apparatus may further include a search result providing unit configured to provide a search result for the search word input by the second user terminal to the second user terminal according to the second click value.

The search result providing unit may determine the exposure order of the plurality of service areas in the second click value order.

The search result providing unit may determine an exposure order of the plurality of areas based on an average click occupancy rate of each of the plurality of service areas when the second user terminal inputs a new registered search word.

The apparatus may further include an evaluation unit that evaluates a search quality based on the number of clicks of each of the plurality of service areas.

According to another exemplary embodiment of the present invention, a search service providing method is a method in which a search service providing system provides a search result for a search word. Receiving information, calculating a first click value that is a click value of each of the plurality of service areas based on the click information, and a second that is a click value of a service area for each search word based on the first click value. Calculating click value.

The method may further include receiving a search word from a second user terminal, and determining a display order of the plurality of service areas based on the second click value to provide a search result to the second user terminal.

The first click value may be a value obtained by dividing the number of clicks of the corresponding service area by the total number of clicks.

The second click value may be a value obtained by dividing the sum of the first click values of each service area of all users of the corresponding search term by the number of all users of the corresponding search term.

The calculating of the first click value and the calculating of the second click value may be performed at regular intervals, respectively.

Receiving a new registered search word from a second user terminal, calculating an average click occupancy rate of each of the plurality of service areas, and determining an exposure order of the plurality of service areas according to the average click occupancy rate; The method may further include providing a search result to the user terminal.

According to an embodiment of the present invention, the service area exposure ranking is determined by reflecting the user's selection status for each service area, thereby providing a search result desired by the user, and improving the quality of the search service.

1 is a block diagram of an environment in which a search service providing system according to an embodiment of the present invention operates.
2 is a block diagram of a search service providing system according to an exemplary embodiment of the present invention.
3 is an example of a screen provided by a search service providing system according to an exemplary embodiment.
4 is a flowchart illustrating a search service providing method according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

A search service providing system and a search service providing method according to an exemplary embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an environment in which a search service providing system according to an embodiment of the present invention operates, FIG. 2 is a block diagram of a search service providing system according to an embodiment of the present invention, and FIG. An example of a screen provided by a search service providing system according to an exemplary embodiment is provided.

The search service providing system 100 receives the selection of the user terminal 200 with respect to the plurality of service areas including the search result, and determines the exposure order of the plurality of service areas according to the selection history of the user terminal 200. The server provides a search result to the user terminal 300.

Here, the user terminals 200 and 300 are devices that access and communicate with the search service providing system 100 via a user network using a search service, for example, a computer, a personal digital assistant (PDA), and a mobile device. Various communication devices such as a communication terminal and a television (television, TV) can be used.

Referring to FIG. 2, the search service providing system 100 may include a receiver 105, a first click value calculation unit 110, a second click value calculation unit 120, a search result provider unit 130 and an evaluation unit ( 140).

The receiver 105 receives click information on a search result of a search word from the user terminal 200. In this case, the search results may be distributed in a plurality of service areas.

The first click value calculation unit 110 calculates the click value of each service area based on the click information received by the receiver 105. This will be described in detail with reference to Table 1.

User terminal search word Click total Service Area 1 Service Area 2 Service Area 3 User 1 A 5 3 2 0 User 1 B One 0 0 One User 2 A 4 2 0 2 User3 B 3 One One One User 4 B 10 10 0 0

Referring to Table 1, User 1 enters search term A and clicks on the search results provided five times, clicks service area 1 three times, clicks service area 2 twice, and enters search word B. A total of one click was clicked on the provided search result, but the service area 3 was clicked once. The user 2 inputs the search word A and clicks on the provided search result a total of four times. The user 2 clicks the service area 1 twice and clicks the service area 3 twice. The user 3 entered the search word B and clicked on the provided search result three times, but clicked the service area 1 once, clicked the service area 2 once, and clicked the service area 3 once. User 4 entered the search word B and clicked on the provided search result 10 times, but clicked on the service area 1 10 times.

In this case, the click value of the service area may be a click occupancy rate of the service area, as shown in Equation 1 below.

[Equation 1]

Share of clicks for service area = sum of clicks / clicks for that service area

According to Equation 1, the click value of the service area 1 for the query A of the user 1 is 0.6, the click value of the service area 2 for the query A of the user 1 is 0.4, and the service area 3 of the query A of the user 1 The click value of is 0.

Service area 1's click value is 0 for user B's query B, service area 2's click value is 0 for user B's query B, and service area 3's click value is 1 for user B's query B .

The click value of service area 1 for user A's query A is 0.5, the click value of service area 2 for user A's query A is 0, and the click value of service area 3 for user A's query A is 0.5. .

User 3's click value for service area 1 is 0.33, User 3's service area 2 has a click value of 0.33, and user 3's service B has a click value of 0.33. .

In this case, the reason why the click occupancy rate is used to calculate the click value is to remove the weight according to the click frequency for each user and to clearly understand the user's search intention. In Table 1, when user 1 entered the search word B, the service area 3 was clicked once. When user 4 entered the search word B, the service area 1 was clicked ten times. In this case, when the click value is calculated based on the number of clicks, the click occupancy ratio is used because the click value of the service area 1 for the search term B may be excessively increased due to the excessive click frequency of the user 4. Also, in Table 1, if user 3 entered search term B and user 4 entered search term B, user 3 does not have a clear search intent for a specific service area, but user 4 does not search for a specific service area. It can be seen that there is a clear search intent. In this case, if you estimate the click value based on the number of clicks, you can't figure out if there is a clear search intent or not.

The second click value calculation unit 120 calculates the value of the service area for each search word based on the click value of the service area calculated by the first click value calculation unit 110. The value of the service area for each search term may be a click occupancy rate of the service area for each search term, which may be determined by dividing the click occupancy rate of each service area of all users for the search term by the number of all users for the search term. That is, the value of the service area for each search term is shown in Equation 2 below.

&Quot; (2) "

search word user Click-through rate Service area 1 Service area 2 ... Service Area 10 Sum A User 1 0.5 0.5 ... 0 One User 2 0.2 0.8 ... 0 One ... ... ... ... ... ... User123 0 0 ... 0.7 One Sum 29.5 83.7 ... 8.8 123 B User 1 0.1 0 ... 0 One User 2 0.1 0.5 ... 0.1 One ... ... ... ... ... ... User369 0 0 ... 0.8 One Sum 45.2 47.3 ... 49 369

Referring to Table 2, the click value of service area 1 for search term A is 29.5 / 123, 24%, and the click value of service area 2 for search term A is 83.7 / 123, 68%, and the service area for query A. The click value of the 3 is 8.8 / 123, which is 7%.

In addition, the click value of service area 1 for search term B is 45.2 / 369, 12%, and the click value of service area 2 for search term B is 47.3 / 369, 13%, and the click value of service area 3 for search term B is 49/369, 13%.

The result calculated by the first click value calculation unit 110 and the second click value calculation unit 120 may be generated in units of various periods, for example, a predetermined time, day, week, and month.

The search result providing unit 130 receives a search word from the user terminal 300 and provides a search result for the corresponding search word according to a result calculated by the second click value calculation unit 120. Referring to FIG. 3, when the user terminal 200 inputs a search word A, since the click value of the service area 2 is the highest for the search word A as shown in Table 2, the service area 2 31 is disposed at the highest level. Next, service area 1, which has a high click value, is placed second, to provide search results.

Meanwhile, the search result providing unit 130 may determine the service area exposure order of the search results for the new registered search word based on the average click occupancy ratio of each service area. For example, if the average click occupancy rate of the service area 1 is 0.8, the average click occupancy rate of the service area 2 is 0.1, and the average click occupancy rate of the service area 3 is 0.1, it is generally determined that the utilization of the service area 1 is high. Therefore, the search result providing unit 130 may expose the service area 1 at the top of the search result for the newly registered search word.

The evaluation unit 140 evaluates the search quality based on the number of clicks in the service area for the specific search word. For example, for search term A, service area 1 has 1928 clicks, service area 2 has 621 clicks, and service area 3 has 301 clicks. Service area 1 has approximately 68% of all clicks. Since it occupies, service area 2 and service area 3 can be checked whether or not there is a problem in search quality.

As described above, according to the exemplary embodiment of the present invention, the service area exposure ranking is determined by reflecting the user's selection status for each service area, thereby providing a search result desired by the user and improving the quality of the search service.

Now, a search service providing method according to another exemplary embodiment of the present invention will be described in detail with reference to FIG. 4.

4 is a flowchart illustrating a search service providing method according to another exemplary embodiment of the present invention.

Referring to FIG. 4, the plurality of user terminals 200 selects and transmits a search result for a search word to the search service providing system 100 (S410). Then, the search service providing system 100 calculates the click occupancy rate of each service area as the click value based on the selection result of the user terminal 200 (S420). That is, a click occupancy rate of each of at least one service area for each search word of each user terminal 200 is calculated.

Thereafter, the search service providing system 100 calculates a click value of a service area for each search word (S430). That is, the click occupancy ratio of the service area of the plurality of users 200 is added to the same search word and divided by the same number of the plurality of users 100.

Meanwhile, the search service providing system 100 receives a search word from the user terminal 300 (S440). Then, the search service providing system 100 generates a search result with respect to the input search word of the user terminal 300 (S450), and determines the exposure order of the service area based on the value of the service area for each search word calculated above. Provided to 300 (S460).

If the user terminal 300 inputs a search word for which the search service providing system 100 does not calculate a click value of the service area, the user terminal 300 may arrange and provide a service area in the order of the highest average click occupancy rate.

The embodiments of the present invention described above are not implemented only by the apparatus and method, but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

Claims (16)

A search service providing system that provides search results for a search term.
A receiving unit for receiving click information on the search results distributed in a plurality of service areas from a plurality of first user terminals;
A first click value calculation unit that calculates a click occupancy rate of each of the plurality of service areas as a first click value based on the click information of the receiving unit, and
A second click value calculation unit for calculating a click occupancy rate of the service area for each search term as a second click value based on the first click value;
Search service providing system comprising a. delete In claim 1,
And the first click value is a value obtained by dividing the number of clicks of the corresponding service area by the total number of clicks. delete In claim 1,
And the second click value is determined by dividing the sum of the first click values of each service area of all users of the search term by the number of all users of the search term. In claim 1,
And each of the first click value calculation unit and the second click value calculation unit generates the first click value and the second click value at regular intervals. In claim 1,
Search result providing unit for providing a search result for the search word entered by the second user terminal to the second user terminal according to the second click value
Search service providing system further comprising. In claim 7,
The search result providing unit,
And a search service providing system for ordering exposure of the plurality of service areas in the second click value order. In claim 7,
The search result providing unit,
When the second user terminal inputs a new registered search word, the exposure order of the plurality of areas is determined based on an average click occupancy rate of each of the plurality of service areas.
Search service provision system. In claim 1,
An evaluation unit evaluating a search quality based on the number of clicks of each of the plurality of service areas
Search service providing system further comprising. The search service providing system provides a search result for a search term.
Receiving click information on the search result distributed in a plurality of service areas from a plurality of first user terminals;
Calculating a click occupancy rate of each of the plurality of service areas as a first click value based on the click information, and
Calculating a click occupancy rate of the service area for each search term as a second click value based on the first click value;
The search service providing method comprising: 12. The method of claim 11,
Receiving a search word from a second user terminal, and
Determining an exposure order of the plurality of service areas based on the second click value and providing a search result to the second user terminal;
Search service providing method further comprising. The method of claim 12,
The first click value is a value obtained by dividing the number of clicks in the corresponding service area by the total number of clicks. The method of claim 12,
And wherein the second click value is a sum of the first click value of each service area of all users of the search term divided by the number of all users for the search term. The method of claim 12,
The calculating of the first click value and the calculating of the second click value are each performed at regular intervals. The method of claim 12,
Receiving a new registered search word from a second user terminal,
Calculating an average click occupancy rate of each of the plurality of service areas; and
Arranging the exposure order of the plurality of service areas according to the average click occupancy rate and providing a search result to the second user terminal;
Search service providing method further comprising.

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