KR101193509B1 - Method and System for providing the advertisement or notice of ISP reflecting real-time changes on the recipient and the policy - Google Patents

Abstract

According to the present invention, when a user client terminal attempts to access a web page via the Internet by running a web browser without installing any program on the client terminal of the user who accesses the Internet, an Internet Service Provider (ISP) In the event that it is identified as a target at the time of providing the advertisement reflecting the target subject and the change of the advertising policy set by the policy manager in real time, the Internet service provider sends the advertisement to notify the user according to the advertising policy. The present invention provides a method of providing an advertisement of an Internet service provider that prevents the complaints of subscribers from being caused and provides sufficient flexibility in changing the form of an advertisement page, and a subscriber advertisement system for performing the same.

Description

{Method and System for providing the advertisement or notice of ISP reflecting real-time changes on the recipient and the policy}

According to the present invention, when a user client terminal attempts to access a web page via the Internet by running a web browser without installing any program on the client terminal of the user who connects to the Internet, an Internet Service Provider (hereinafter, simply referred to) ISPs want to notify users in accordance with their advertising policies when they are identified as targets at the time of providing the advertisements reflecting the changes in the targets and advertising policies set by the policy manager of "ISP". The present invention provides a subscriber advertisement system and method for pushing advertisement frames to a user's client terminal in an internet network for the purpose of providing sufficient flexibility in changing the form of an advertisement page while sending advertisements. will be.

Recently, a subscriber advertising system for providing advertisements required by an ISP (including not only commercial advertisements but also notices provided to the subscribers) among all subscribers or selected group subscribers using the Internet ( Subscriber notice system 'is used in the sense of including), the general conventional subscriber advertising system will be described as follows.

In the present specification, a company providing an Internet service through a cable network is referred to as an Internet Service Provider (ISP) or 'ISP', and a person requesting an advertisement or promotion through the Internet service provider is called an advertiser. In addition, as a person receiving the Internet service from the Internet service provider, assigns a fixed IP or a dynamic IP through an Internet modem, a network connection device such as a LAN card, and a wired or wireless connection with a wireless Internet access device such as Wi-Fi and WiBro. The subscriber who receives the Internet service is called a subscriber, and a device such as a PC, a server, a PDA, or a smart phone on which the subscriber launches an Internet browser is called a client terminal.

Internet advertisement provided by an Internet service provider through a conventional subscriber advertisement system is a banner advertisement that pays and promotes an advertisement fee in a predetermined site based on still text or flash graphics, and is separately enforced upon first access to a predetermined site. There are pop-up advertisements that promote pop-up windows, and ticker ads that install separate programs or insert subtitle-type advertisements using HTML JavaScript.

In such a conventional subscriber advertisement system, the target audience is an unspecified number or total subscribers visiting the Internet service provider's website, and thus, selective advertisements limited to a specific subscriber are not possible, and the subscriber who does not visit the Internet service provider's website There is a problem that it is difficult for the delivery of advertising matters, and there is a problem that it is difficult to achieve the appropriate notification and advertising effect without the subscriber's rejection because there is no separate advertising policy assigned to each subscriber.

Furthermore, according to the prior art, there is no means to reflect the changes in the advertisement subjects who receive the advertisements of the Internet service providers or the changes in the advertisement policy that should be managed for each target audience in real time. There is no proper way to decide whether or not to provide an ad frame in advance, so that ads are served to subscribers who are no longer targeted, or to subscribers whose existing advertising policies have changed. In this case, there are problems such as complaints.

In addition, in the case of a pop-up window or banner, the size of the frame is limited, and there is a problem in that there are many limitations in terms of business efficiency of an Internet service provider or an advertiser because there is no flexibility in changing the form of an advertisement page.

The present invention has been made to solve the above problems of the prior art, the purpose of which is to easily deliver the advertisement (including notice) that the Internet service provider intends to provide to subscribers who do not visit the website of the Internet service provider. In addition to providing a means for setting a separate advertising policy assigned to each subscriber, the target audience at the time of providing the advertisement by reflecting the changes in the target and the advertising policy set by the ISP's policy administrator in real time. When identified, it provides a means by which Internet Service Providers (ISPs) can send advertisements to inform users in accordance with their advertising policies, and provide sufficient flexibility in changing the shape of the ad page frame. It is to provide an advertising method and system having a means.

The present invention is a means for solving the problems of the prior art, GET as the Internet access request traffic (eg, HTTP request traffic generated from the subscriber in the TCP / IP-based HTTP Protocol) of the client terminal making an access request on the Internet In the method for providing an advertisement of the Internet service provider for the HTTP request traffic (Method, POST) method (Method),

(Ⅰ) Advertiser identifiers (IP or ID) set by the policy manager of the Internet service provider and advertisement policies for each identifier (IP or ID) by the policy management web server are transmitted to the DB server in real time. Advertising policy storage step for each target audience identifier;

(II) The target subject interworking server connected to the DB server extracts the target subject identifier (IP or ID) and the advertisement policy for each target subject identifier (by IP or ID) stored in the DB server and transmits them to the push server in real time. Push server real-time transmission step of the advertising policy for each target identifier identifier,

(III) When the client terminal requests a connection to a web site on the Internet by running a web browser, a mirroring device provided to a backbone network of an Internet service provider (ISP) is a client terminal. Mirroring the web site access request traffic generated from the web server and requesting the mirrored web site access request traffic to a push server to identify whether the web site access request traffic is traffic including an advertisement identifier;

(Iv) the subscriber public IP of the mirrored web site access request traffic based on the target identifier (IP or ID) and the identifier (IP or ID) advertisement policy transmitted in real time to the push server Verifying the authorized IP of the mirrored subscriber traffic to determine whether the target IP is the advertisement IP;

(V) If the identified IP is the advertisement target IP, the push server checks the advertisement policy for the target advertisement IP transmitted in real time to the push server, and if the advertisement policy does not comply with the advertisement transmission requirements, the mirrored web site. Discarding the access request traffic and sending false response traffic to the client terminal to redirect to the advertisement web server if the advertisement policy meets the advertisement transmission requirements;

(VI) The client terminal transmits the retransmission traffic for the advertisement web server access to the advertisement web server by redirecting the advertisement website to the advertisement web server by parameterizing the address and the advertisement content of the web site to which the subscriber originally accessed by the false response traffic. ; And

(Iii) the advertisement web server includes an advertisement transmission step of an advertisement web server transmitting an advertisement to a client terminal with reference to advertisement contents attached as a parameter in retransmission traffic for accessing the advertisement web server received from a client terminal. The present invention provides a method of providing an announcement or advertisement of an internet service provider by reflecting a real-time change of an advertisement target and an advertisement policy.

Another technical problem of the present invention is to provide a notice or advertisement of an Internet service provider by reflecting real-time changes of an advertisement target and an advertisement policy with respect to the Internet access request traffic of a client terminal making an access request on the Internet by performing the method invention. As an apparatus system for

A policy management web server provided to set an advertisement target IP or ID set by the policy manager of the Internet service provider and an advertisement policy for each target IP or ID;

A DB server for receiving and storing in real time an advertisement policy for each target IP or ID set by the policy management web server;

An advertisement subject interworking server connected to the DB server and extracting an advertisement subject IP or ID stored in the DB server and an advertisement subject for each advertisement subject IP or ID and transmitting the extracted advertisement policy to a push server in real time;

Backbone of an Internet Service Provider (ISP) for mirroring website access request traffic generated from a client terminal when a client terminal of an Internet service subscriber requests a connection to a website on the Internet by running a web browser. A mirroring device located in a network;

Check whether the subscriber public IP of the website access request traffic mirrored by the mirroring device is the target IP, check the advertisement policy for the target IP, and if the advertisement policy does not meet the advertisement transmission requirements, the mirrored web A push server provided to discard the site access request traffic and send false response traffic to the client terminal to redirect to the advertisement web server if the advertisement policy complies with the advertisement transmission requirement; And

The client terminal receives retransmission traffic for the advertisement web server connection that redirects the client's original website to which the subscriber originally connected by means of the false response traffic and the advertisement contents, and redirects the retransmission traffic for the advertisement web server connection. Internet service provider reflecting real-time change of target audience and advertisement policy for internet access request traffic of client terminal, characterized in that it comprises advertisement web server for transmitting advertisement to client terminal with reference to advertisement contents attached as parameter. It provides a subscriber advertising system for providing advertising.

According to the present invention, even if the subscriber does not visit the website of the Internet service provider, it is easy to deliver the advertisement (including the announcement) that the Internet service provider intends to provide, and a separate advertisement policy assigned to each subscriber may be set. In the event that the advertisement is identified at the time of providing the advertisement by reflecting the target subject and the change of the advertisement policy set in real time by the policy manager of the ISP, the ISP according to the advertisement policy (ISP) Internet Service Providers can send advertisements that they want to notify the user, and the subscriber's complaint is caused by the advertisement being sent to the subscriber who is not the target of the advertisement or the advertisement that does not comply with the advertising policy. Provides the effect of preventing

It also provides sufficient flexibility in changing the shape of the ad page frame.

1 is an overall configuration diagram of a subscriber advertisement system according to the present invention.
2A to 2D illustrate a process in which an advertisement of an Internet service provider is provided in a subscriber advertisement system according to the present invention by reflecting real-time changes of an advertisement target and an advertisement policy with respect to the Internet access request traffic of a client terminal. Operation state diagram.
2E is an operational state diagram illustrating a process in which retransmission traffic for accessing an advertisement web server transmitted from a client terminal to an advertisement web server is mirrored and discarded.
FIG. 3 is a flow chart illustrating the steps performed in an embodiment of the method invention in accordance with the present invention for providing an advertisement of an internet service provider by reflecting real-time variation of an audience and an advertising policy for internet access request traffic of a client terminal.
4 is a diagram illustrating Internet access request traffic of a client terminal to which the present invention is applied.
5 illustrates an example of false response traffic used in the method invention embodiment of FIG.
6 illustrates some configurations of still further preferred embodiments of the present invention.
7A and 7B illustrate different alternative types of false response traffic illustrated in FIG. 5, respectively.
8A is an operational state diagram of a further embodiment of the method invention according to the present invention.
8b and 8c are flow charts showing the steps performed according to a further embodiment of the method invention according to FIG. 8a.
9 illustrates false response traffic used in the embodiment shown in FIGS. 8A-8C.

Hereinafter, referring to the accompanying drawings, Internet access request traffic (eg, HTTP request traffic generated from a subscriber in a TCP / IP-based HTTP protocol) of a client terminal making an access request on the Internet (Method such as GET and POST) The preferred embodiment of the present invention is provided to provide the announcement or advertisement of the Internet service provider by reflecting the real-time changes of the target audience and the advertising policy with respect to the HTTP request traffic).

First, the subscriber according to the present invention, with reference to the drawings shown in FIGS. 4 and 5 together with the basic structural diagram shown in FIG. 1, the operational state diagram shown in FIGS. 2A-2E, and the flowchart of FIG. 3. A preferred embodiment of the advertising system will be described.

As shown in FIG. 1, the subscriber advertisement system 200 according to the preferred embodiments of the present invention includes a policy management web server 250, a DB server 240, an advertisement target linked server 260, and a mirroring device ( 210, a push server 220, and an advertisement web server 230.

In more detail, as a component included in the subscriber advertisement system 200 according to the preferred embodiment of the present invention, the policy management web server 250, the DB server 240, the target audience linked server 260, and mirroring Looking at device 210 first,

The policy management web server 250 is a device provided to set an advertisement target IP or ID and an advertisement policy for each advertisement target IP or ID set by the policy manager of the Internet service provider.

The DB server 240 is a device for receiving and storing the advertising target IP or ID advertising policy set by the policy management web server 250 in real time,

The target subject interworking server 260 is connected to the DB server 240 to extract the target subject IP or ID and the target subject IP or ID advertising policy stored in the DB server 240 to the push server 220 Is a device that transmits in real time,

The mirroring device 210 accesses a website generated from the client terminals 110 and 120 when the client terminals 110 and 120 of the Internet service subscriber request a connection to a website on the Internet 300 by running a web browser. As a device for mirroring request traffic, the device is located in a backbone network of an Internet service provider (ISP).

On the other hand, here, if the policy management web server 250 sets the identifier of the target person as an ID and stores it in the DB server 240 (when using a floating IP), the target person linked server 260 is a target person. It is preferable that the ID is configured to query the currently assigned IP and convert it into data in the form of an advertisement policy for each target IP, and provide the same to the push server 220.

Further, the subscriber advertisement system 200 according to the preferred embodiment of the present invention also comprises a push server 220 and an advertisement web server 230 which are provided to perform the characteristic steps of the method invention embodiment which will be described later. , From here

The push server 220 confirms whether the subscriber authorized IP of the web site access request traffic mirrored by the mirroring device 210 is the advertisement target IP, checks the advertisement policy for the target advertisement IP, and sets the advertisement policy according to the advertisement policy. If the advertisement transmission requirements are not met, the mirrored website access request traffic is discarded. If the advertisement transmission requirements are met according to the advertisement policy, the false response traffic for redirecting the client terminal 110 to the advertisement web server 230 (FIG. A device provided to transmit a reference), and

The advertisement web server 230 retransmits the advertisement terminal for connecting to the advertisement web server which redirects the client terminal 110 with the parameter of the web site to which the subscriber originally attempted to access by means of the false response traffic (see FIG. 5) and the advertisement contents. Receiving the traffic from the client terminal 110, the device is provided to transmit the advertisement to the client terminal 110 with reference to the advertisement content attached as a parameter to the retransmission traffic for the advertisement web server.

On the other hand, the advertisement web server 230 has a function of redirecting to the website address that the subscriber originally attached to the retransmission traffic for accessing the advertisement web server according to the ISP's policy after sending the advertisement to the client terminal. It may be.

In the following description, preferred embodiments of the method invention according to the present invention performed by using the subscriber advertisement system 200 device will be described while describing the operation state of the subscriber advertisement system 200 device described above.

According to an embodiment of the invention the method according to the invention, which can be represented in more detail in the operating state diagram of the device system shown in FIGS. 2A-2D and in the form of a flow chart (flow diagram) as shown in FIG.

Internet access request traffic of a client terminal making an access request on the Internet (for example, HTTP request traffic generated from a subscriber in a TCP / IP based HTTP protocol, HTTP request using a method such as GET or POST) Traffic for an internet service provider,

(I) The subject identifier (IP or ID) set by the policy administrator of the Internet service provider by the policy management web server 250 (indicated by arrow ① in FIG. 2A) and by the subject identifier (by IP or ID). ) Advertising policy storage step ('S1100') for each advertisement subject identifier stored and transmitted to the DB server 240 in real time;

(II) The target subject interworking server 260 connected to the DB server 240 allows the target subject identifier (IP or ID) stored in the DB server 240 and the target subject identifier (by IP or ID). Push server transmission step ('S1200') of the advertising policy for each target audience identifier to extract (indicated by the arrow ② in Fig. 2a) and transmitted to the push server 220 in real time (indicated by the arrow ③ in Figure 2a),

(III) Backbone of Internet Service Provider (ISP) when client terminal 110, 120 runs a web browser to request access to a web site on the Internet (indicated by arrow ④ in FIG. 2A). The mirroring apparatus 210 provided in the network (Back Bone Network) mirrors the website access request traffic generated from the client terminals 110 and 120, and checks whether the mirrored website access request traffic is traffic including an advertisement identifier. A mirroring step ('S1300') of subscriber traffic transmitted to the push server 220 (indicated by arrow ⑤ in FIG. 2A) so as to be transmitted;

(IV) The push server 220 is configured to generate the mirrored website access request traffic based on the advertisement identifier (IP or ID) and the identifier (IP or ID) advertisement policy transmitted in real time to the push server. A public IP verification step ('S1400') of the mirrored subscriber traffic to confirm whether the subscriber public IP is the target IP;

(V) If the identified IP is an advertisement target IP, the push server 220 checks an advertisement policy for the advertisement target IP transmitted in real time to the push server, and mirrors the advertisement if the advertisement policy does not meet the advertisement transmission requirements. Discards the requested web site access request traffic and transmits false response traffic for redirecting the client terminal 110 to the advertisement web server 230 when the advertisement policy meets the advertisement transmission requirements (arrow ⑥ in FIGS. 2A and 2B). (S1500);

(VI) The client terminal 110 transmits retransmission traffic for accessing the advertisement web server for redirecting the advertisement web server 230 to the advertisement web server 230 by attaching parameters and contents of the web site to which the subscriber originally accessed by the false response traffic. Transmitting to the server 230 (indicated by an arrow ⑦ in FIGS. 2B and 2C) (S1600); And

(Iii) The advertisement web server 230 transmits an advertisement to the client terminal 110 with reference to the advertisement contents attached as a parameter in the retransmission traffic for accessing the advertisement web server received from the client terminal 110 (FIG. 2C and 2D, an advertisement transmission step ('S1700') of the advertisement web server 230 (indicated by an arrow ⑧ in FIG. 2) is performed, thereby real-time advertisement targets and advertisement policies with respect to the Internet connection request traffic of the client terminal making an internet connection request. It is possible to provide announcements or advertisements of Internet service providers in response to the changes.

On the other hand, in the push server transmission step ('S1200') of the advertising policy for each of the subject identifiers, the policy management web server 250 advertises in the previous step of storing the advertising policy for each of the subject identifiers (S1100). If the identifier of the subject is set to the ID and stored in the DB server 240 (when using a floating IP), the target subject interworking server 260 inquires the IP (floating IP) currently assigned to the subject ID. It is preferable to be configured to convert to the data of the advertising policy form for each target audience IP to provide to the push server 220, if the IP query function is not implemented in the target audience linked server 260, the push server ( 220, such an IP lookup function should be provided.

After the advertisement transmission step 'S1700' is completed according to the method as described above,

And (i) redirecting ('S1800') to the web site address to which the subscriber originally attached as a parameter to the retransmission traffic for accessing the advertisement web server (indicated by the arrow 9 in FIG. 2D).

Furthermore, according to a further more preferred embodiment of the present invention, in the method described above, as shown in Figures 2e and 3

The mirroring device 210 transmits the retransmission traffic for the advertisement web server connection to the advertisement web server 230 ('S1600'),

The retransmission traffic for accessing the advertisement web server, which is transmitted from the client terminal to the advertisement web server 230 (indicated by arrow ⑦ in FIGS. 2b and 2c), is also mirrored by the mirroring device 210 and transmitted to the push server 220. (Indicated by the arrow 에 in FIG. 2E) (S1900), and the push server 220 is mirrored and transmitted, the IP of retransmission traffic for accessing the advertisement web server corresponds to the advertisement target, but does not comply with the advertisement policy. Check (not in this case less than a preset advertisement time interval, for example, one minute intervals) and discard the retransmission traffic for accessing the mirrored advertisement web server ('S2000').

Further, according to a further preferred embodiment of the present invention shown in Figure 6, in the method embodiment described above, the step of transmitting a public response ('S1400') and the false response traffic ('S1400') of the subscriber traffic (' Between S1500 ', the push server 220 may further include a step (' S1450 ') of checking whether the transmitted web site access request traffic is the advertisement target traffic. Specifically, the web site access request traffic may be included in the request traffic. The process of checking whether the target traffic is the target traffic by checking whether it corresponds to the target HOST (about 1,000 HOST can be set in advance) and the URI corresponds to '/' or '/?' Is performed. .

Here, if the mirrored traffic is not 'website access request traffic', the push server 220 may be enough to simply discard the mirrored traffic, and the host checked by the push server 220 may be, for example, the top 1,000 connection rank. Redirect error among web sites (eg, HTTP protocol is a general-purpose protocol, and is used in other applications such as NateOn in addition to a web browser. When a push server redirects traffic of such other applications, an application operation error may occur.) It is preferable to select the one that does not occur), and it is preferable to be set to mean a host including all subdomains. For example, the host HOST checked by the push server 220 is 'naver'. .com ',' www.naver.com ',' search.naver.com ',' abcnav It refers to * .naver.com which includes all subdomains such as 'er.com'.

In addition, the push server 220 checks whether the 'URI' of the mirrored traffic corresponds to '/' or '/?', And redirects traffic that does not correspond to '/' or '/?'. This is because errors can occur in some cases.

In the step (S1500) of transmitting the false response traffic according to the preferred embodiments of the method described above, the false response traffic is redirected to the advertisement web server 230 transmitted to the client terminal 110. As a specific example, as shown in FIG. 5 illustrated above, the client terminal 110 attaches the address and the advertisement content of the web site to which the subscriber originally attempted to access the entire page without a separate frame division, to the advertisement web server 230. It can be configured to redirect to.

Furthermore, the false response traffic is configured to generate the 100% frame at the client terminal 110 as shown in the false response traffic illustrated in FIG. It may be configured to redirect to the advertising web server 230, so in the next 'S1600' step, after the client terminal 110 generates a 100% frame by the false response traffic, the client terminal 110 Through the 100% frame generated at the subscriber, the retransmission traffic for accessing the advertisement web server redirecting the advertisement web server 230 to the advertisement web server 230 by attaching the address and the advertisement content of the website which the subscriber originally attempted to access as a parameter to the advertisement web server 230 ( 2b and 2c) as indicated by the arrow ⑦, which is flexible to change the shape of the advertising page In addition to providing an advantage, it is possible to access the advertisement web server 230 without changing the bar of the web browser.

As another approach, another specific example of the false response traffic to redirect to the advertising web server 230 transmitted to the client terminal 110 in the step (S1500) of transmitting the false response traffic. This false response traffic is generated as 100% and 0% frames at the client terminal 110 as shown in the false response traffic illustrated in FIG. 7B, and then through the 100% frame to the address of the web site to which the subscriber originally attempted to access. It may be configured to redirect and redirect the advertisement content as a parameter through the 0% frame to the advertisement web server 230. Thus, in the next step 'S1600', the client terminal 110 is 100% by the false response traffic. After generating the frame and the 0% frame, the subscriber through the 100% frame generated in the client terminal 110 Redirect traffic for accessing the advertisement web server redirecting to the web site originally connected and redirecting the advertisement contents through the 0% frame to the advertisement web server 230 to the advertisement web server 230 (FIGS. 2B and 2C). (Indicated by arrow ⑦).

On the other hand, unlike the embodiments described so far, as shown in the operational state diagram of FIG. 8A and the additional embodiment shown in the flowchart of FIG. 8B, the advertisement is directly performed by the push server 220 without the intervention of the advertisement web server 230. Alternative embodiments of sending content to client terminal 110 are also possible, according to which

(I-2) Target identifiers (IP or ID) set by the policy administrator of the Internet service provider by the policy management web server 250 (indicated by arrow ① in FIG. 8A) and by target identifiers (by IP or ID)) advertising policy storage step ('S2100') for each advertising subject identifier that the advertising policy is transmitted to the DB server 240 and stored in real time;

(II-2) The target audience linked server 260 connected to the DB server 240 is the target identifier (IP or ID) stored in the DB server 240 and the target identifier identifier (by IP or ID) Push server transmission step ('S2200') of the advertising policy for each of the target audience identifiers to extract the advertising policy (indicated by the arrow ② in Figure 8a) and transmit in real time (indicated by the arrow ③ in Figure 8a) and the push policy ,

(III-2) When the client terminals 110 and 120 request a connection (indicated by an arrow ④ in Fig. 8A) to a web site on the Internet by running a web browser, an ISP (Internet Service Provider) The mirroring device 210 provided to the backbone network mirrors the web site access request traffic generated from the client terminals 110 and 120 and uses the mirrored web site access request traffic as the traffic including the advertisement identifier. A mirroring step ('S2300') of subscriber traffic transmitted to the push server 220 (indicated by arrow ⑤ in FIG. 8A) to check if it is present;

(IV-2) The push server 220 requests to access the mirrored web site based on the target identifier (IP or ID) and the identifier (IP or ID) advertisement policy transmitted in real time to the push server. A public IP verification step ('S2400') of the mirrored subscriber traffic for checking whether the subscriber public IP of the traffic is the target IP; And

(V-2) If the identified IP is the target IP, the push server 220 checks the advertisement policy for the target IP to be transmitted to the push server in real time, and if the advertisement policy does not meet the advertisement transmission requirements. Discarding the mirrored web site access request traffic, and transmitting false response traffic (indicated by arrow ⑥ in FIG. 8A) to the client terminal 110 to immediately output the advertisement contents if the advertisement policy is satisfied by the advertisement policy. As the 'S2500' proceeds, it is possible to provide announcements or advertisements of Internet service providers by reflecting real-time changes of the target audience and the advertisement policy with respect to the Internet access request traffic of the client terminal making an access request on the Internet. .

On the other hand, in the push server transmission step (S2200) of the advertisement policy for each target identifier, as in the above-described embodiments, the policy in the advertisement policy storage step (S2100) for each target identifier, which is the previous step If the management web server 250 sets the identifier of the target audience to the ID and stores it in the DB server 240 (when using a floating IP), the target partner interworking server 260 is currently assigned a target ID. It is preferable that the IP is configured to look up the IP (floating IP) and convert it into data of an advertisement policy for each target IP, and provide the same to the push server 220. If the target linked user server 260 implements an IP inquiry function If it is not, the push server 220 should be provided with this IP lookup function.

Also, here, as in the above-described embodiments, between the public IP verification step (S2400 ') of the subscriber traffic and the step (S2500') of transmitting the false response traffic, as shown in FIG. 8C, the push server ( The method may further include checking whether the web site access request traffic transmitted (220) is the ad target traffic (S2450), specifically, whether the web site access request traffic corresponds to the request traffic or the target HOST (about 1,000). Can be set in advance) and whether the URI corresponds to '/' or '/?' Is performed.

The false response traffic used in the above-described operation state of FIG. 8A and the flowcharts of FIGS. 8B and 8C may be configured as the false response traffic ② illustrated in FIG. 9. All notices may be directly included in the present disclosure, or alternatively, the notices may be divided and called.

In the process of describing the embodiments of the present invention, a method and apparatus for transmitting necessary information to a subscriber client terminal using the term 'advertisement' such as 'advertising web server' and 'advertising content' are described. 'Advertisement' in 'is not limited to' commercial advertisement 'in the general sense, and in some cases, may also be used to send' simple announcements, such as general notices of ISP policies, It may also be understood to refer to a known method 'or' known system '.

Meanwhile, in order to explain the present invention through specific embodiments, codes used in the web traffic illustrated in FIGS. 4, 5, 7a, 7b, and 9 are written based on jsp / java. It will be appreciated by those skilled in the art that the present invention can be replaced by other means, which are only examples, and the various embodiments according to the present invention are presented for the purpose of illustration only to help understanding of the present invention, and the present invention is not limited thereto. Those skilled in the art to which the invention pertains will be capable of various changes and implementations within the scope of the technical idea described in the appended claims.

110, 120: client terminal
200: subscriber advertising system
210: mirroring device
220: push server
230: ad web server
240: DB server
250: policy management web server
260: target audience linked server

Claims (12)

Internet access request traffic of a client terminal making an access request on the Internet (for example, HTTP request traffic generated from a subscriber in a TCP / IP based HTTP protocol, HTTP request using a method such as GET or POST) Traffic for an internet service provider,
(Ⅰ) The advertising subject identifier (IP or ID) set by the policy manager of the Internet service provider by the policy management web server 250 and the advertising policy by the subject identifier (by IP or ID) in real time are executed by the DB server ( Advertising policy storage step ('S1100') for each of the target audience identifiers transmitted to and stored at 240;
(II) The target subject interworking server 260 connected to the DB server 240 allows the target subject identifier (IP or ID) stored in the DB server 240 and the target subject identifier (by IP or ID). A push server transmission step (“S1200”) of an advertisement policy for each advertisement target identifier, which is extracted and transmitted to the push server 220 in real time;
(III) When the client terminals 110 and 120 request a connection to a web site on the Internet by running a web browser, they are provided to a backbone network of an Internet Service Provider (ISP). The mirroring device 210 mirrors the website access request traffic generated from the client terminals 110 and 120 and transmits the mirrored website access request traffic to the push server 220 to confirm whether the traffic includes the advertisement identifier. Mirroring the subscriber traffic ('S1300');
(IV) The push server 220 is configured to generate the mirrored website access request traffic based on the advertisement identifier (IP or ID) and the identifier (IP or ID) advertisement policy transmitted in real time to the push server. A public IP verification step ('S1400') of the mirrored subscriber traffic to confirm whether the subscriber public IP is the target IP;
(V) If the identified IP is an advertisement target IP, the push server 220 checks an advertisement policy for the advertisement target IP transmitted in real time to the push server, and mirrors the advertisement if the advertisement policy does not meet the advertisement transmission requirements. Discarding the web site access request traffic and transmitting false response traffic to the client terminal 110 to redirect to the advertisement web server 230 if the advertisement policy meets the advertisement transmission requirement (S1500);
(VI) The client terminal 110 transmits retransmission traffic for accessing the advertisement web server for redirecting the advertisement web server 230 to the advertisement web server 230 by attaching parameters and contents of the web site to which the subscriber originally accessed by the false response traffic. Transmitting to the server 230 (S1600); And
(Iii) The advertisement web server 230 transmits an advertisement to the client terminal 110 by referring to the advertisement contents attached as a parameter in the retransmission traffic for accessing the advertisement web server received from the client terminal 110. Advertisement step (S1700) of (230) comprising the target audience and advertising policy, characterized in that the real-time changes of the advertising policy, the method for providing an announcement or advertising. According to claim 1, After the advertisement sending step (S1700) is completed,
(Iii) redirecting to the web site address to which the subscriber originally attached as a parameter to the retransmission traffic for accessing the advertisement web server ('S1800'). How to provide a notice or advertisement of the Internet service provider reflecting. The method of claim 1, wherein the mirroring device 210 transmits retransmission traffic for accessing the advertisement web server to the advertisement web server 230 (S1600).
Retransmitting traffic for the advertisement web server connection from the client terminal to the advertisement web server 230 is also mirrored by the mirroring apparatus 210 and transmitted to the push server 220 ('S1900'), and The push server 220 confirms that the IP of the retransmission traffic for accessing the advertisement web server, which is mirrored and transmitted, corresponds to the advertisement target but does not comply with the advertisement policy, and discards the retransmission traffic for accessing the mirrored advertisement web server (' S2000 ') further comprising a real-time change of the target audience and advertising policy, characterized in that the Internet service provider providing a notice or advertisement. 4. The method according to any one of claims 1 to 3,
Between the public IP verification step (S1400) of the subscriber traffic and the step (S1500) of transmitting the false response traffic, the push server 220 checks whether the transmitted web site access request traffic is the advertisement target traffic. Method ('S1450') further comprises the step of reflecting the real-time changes of the target audience and advertising policy characterized in that the Internet service provider for providing a notice or advertisement. The method of claim 4, wherein the determining whether the transmitted website access request traffic is the advertisement target traffic (S1450) comprises: transmitting the transmitted website access request traffic;
Whether the website access request traffic corresponds to the request traffic,
Whether it is the target HOST
Checking whether the URI corresponds to '/' or '/?' To determine whether the target traffic is advertising targets and advertisements of the Internet service provider. How to give it. The method of claim 4, wherein
In the transmitting of the false response traffic (S1500), the false response traffic for redirecting to the advertisement web server 230 transmitted to the client terminal 110 is divided into separate frames at the client terminal 110. Internet service provider reflecting the real-time change of the target audience and advertising policy, characterized in that the subscriber is redirected to the advertising web server 230 by attaching the address of the web site and the contents of the advertisement that the subscriber originally attempted to access to the full page as a parameter. How to provide an announcement or advertisement for. The method of claim 4, wherein
In the transmitting of the false response traffic (S1500), the false response traffic for redirecting to the advertisement web server 230 transmitted to the client terminal 110 is 100% frame in the client terminal 110. After generating, through the 100% frame, the subscriber is configured to redirect to the advertisement web server 230 by attaching parameters of the website and the advertisement contents to which the subscriber originally attempted to access, and
In the next step (S1600) of transmitting the retransmission traffic for the advertisement web server connection to the advertisement web server 230, after the client terminal 110 generates the 100% frame by the false response traffic, the client terminal ( Through the 100% frame generated in 110), retransmission traffic for accessing the advertisement web server redirecting the advertisement web server 230 to the advertisement web server 230 by attaching the address and the advertisement content of the website to which the subscriber originally attempted to access as a parameter to the advertisement web server 230. Method for providing announcements or advertisements of Internet service providers to reflect the real-time changes of the target audience and advertising policy, characterized in that the transmission. The method of claim 4, wherein
In the transmitting of the false response traffic (S1500), the false response traffic for redirecting to the advertisement web server 230 transmitted to the client terminal 110 is 100% frame and at the client terminal 110. After the 0% frame is generated, the subscriber is redirected to the address of the web site to which the subscriber originally accessed through the 100% frame, and the advertisement content is parameterized through the 0% frame to be redirected to the advertisement web server 230. In the next step (S1600) of transmitting the retransmission traffic for the advertisement web server connection to the advertisement web server 230, the client terminal 110 generates a 100% frame and a 0% frame by the false response traffic. After that, the subscriber is redirected to the web site to which the subscriber originally attempted through the 100% frame generated in the client terminal 110 and the 0% frame. Internet service by reflecting the real-time change of the target audience and the advertising policy, characterized in that the retransmission traffic for accessing the advertising web server redirected to the advertising web server 230 by pasting the advertising content as a parameter to the advertising web server 230. How to provide a notice or advertisement from a provider. Internet access request traffic of a client terminal making an access request on the Internet (for example, HTTP request traffic generated from a subscriber in a TCP / IP based HTTP protocol, HTTP request using a method such as GET or POST) Traffic for an internet service provider,
(Ⅰ-2) The target identifier (IP or ID) set by the policy manager of the Internet service provider by the policy management web server 250 and the advertisement policy for each target identifier (by IP or ID) in real time. An advertisement policy storage step ('S2100') for each advertisement target identifier transmitted and stored to the server 240;
(II-2) The target audience linked server 260 connected to the DB server 240 is the target identifier (IP or ID) stored in the DB server 240 and the target identifier identifier (by IP or ID) Push server transmission step ('S2200') of the advertising policy for each target audience identifier to extract the advertising policy and transmit it to the push server 220 in real time,
(III-2) When the client terminals 110 and 120 request a connection to a web site on the Internet by running a web browser, the client terminals 110 and 120 connect to a backbone network of an Internet Service Provider (ISP). The provided mirroring device 210 mirrors the website access request traffic generated from the client terminals 110 and 120 and checks whether the mirrored website access request traffic is traffic including an advertisement identifier. A mirroring step (S2300) of transmitting subscriber traffic;
(IV-2) The push server 220 requests to access the mirrored web site based on the target identifier (IP or ID) and the identifier (IP or ID) advertisement policy transmitted in real time to the push server. A public IP verification step ('S2400') of the mirrored subscriber traffic for checking whether the subscriber public IP of the traffic is the target IP; And
(V-2) If the identified IP is the target IP, the push server 220 checks the advertisement policy for the target IP to be transmitted to the push server in real time, and if the advertisement policy does not meet the advertisement transmission requirements. Discarding the mirrored web site access request traffic and transmitting false response traffic directly outputting the advertisement contents to the client terminal 110 when the advertisement policy is satisfied by the advertisement policy (S2500). Method for providing announcements or advertisements of Internet service providers to reflect the real-time changes of the target audience and advertising policy, characterized in that. 10. The method of claim 9, wherein between the public IP verification step (S2400 ') of the subscriber traffic and the step (S2500) of transmitting the false response traffic, the web site access request traffic transmitted by the push server 220 is A method of providing announcements or advertisements of Internet service providers by reflecting real-time changes of the target audience and the advertising policy, characterized in that the method further comprises the step (S2450). An apparatus system for providing announcements or advertisements of Internet service providers by reflecting real-time changes of target audiences and advertisement policies for Internet access request traffic of a client terminal making an access request on the Internet.
A policy management web server 250 provided to set an advertisement target IP or ID set by the policy manager of the Internet service provider and an advertisement policy for each target IP or ID;
DB server 240 for receiving and storing in real time the advertising policy for each target IP or ID set by the policy management web server 250;
The target subject interworking server connected to the DB server 240 and extracts the target advertisement IP or ID stored in the DB server 240 and the target advertisement IP or ID-specific advertising policy to the push server 220 in real time ( 260;
In order to mirror the website access request traffic generated from the client terminals 110 and 120 when the client terminals 110 and 120 of the Internet service subscriber request a connection to a website on the Internet 300 by running a web browser. A mirroring device 210 located in a back bone network of an internet service provider (ISP);
Check whether the subscriber public IP of the website access request traffic mirrored by the mirroring device 210 is the target IP, check the advertisement policy for the target IP, and if the advertisement policy does not meet the advertisement transmission requirements, The push server 220 is provided to discard the mirrored website access request traffic and send false response traffic to the client terminal 110 to redirect to the ad web server 230 if the ad policy meets the ad delivery requirements. Wow; And
The client terminal 110 receives the retransmission traffic for accessing the advertisement web server, which redirects the address of the web site to which the subscriber originally intended to access by the false response traffic and the advertisement content, as a parameter, from the client terminal 110, and the advertisement web. Reflecting the real-time change of the target audience and the advertising policy, characterized in that it comprises an advertisement web server 230 for transmitting the advertisement to the client terminal 110 with reference to the advertisement content attached to the retransmission traffic for server access Subscriber advertising system for providing advertisements of Internet service providers. 12. The method of claim 11,
The advertisement web server 230 redirects the client terminal 110 to the web site address to which the subscriber originally attached as a parameter to the retransmission traffic for accessing the advertisement web server according to the ISP's policy after sending the advertisement to the client terminal 110. Subscriber advertising system for providing an advertisement of the Internet service provider by reflecting the real-time changes of the target audience and advertising policy characterized in that it has.

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