KR101132530B1 - On-line shopping-mall business method using the information of a delivery zone - Google Patents

Abstract

The present invention relates to a method for operating an online shopping mall using shipping information, wherein the online shipping address is located in the vicinity of the buyer's shipping address, or is located near the buyer's shipping address. If you purchase a product within a certain period of time before shipping the product of the buyer to the members of the shopping mall by sending an Internet pop-up window or an e-mail or text message that encourages the purchase in various ways such as price discount, discount on shipping, and mileage accrual, An online shopping mall business method for securing a large number of local delivery products and a computer readable recording medium recording a program for realizing the method are provided.

To this end, the present invention, in the online shopping mall sales method, a product purchase processing step of processing the product purchase order from the online shopping mall server of the upper buyer terminal; A shipping destination member searching step of the online shopping mall server searching for members having shipping address information in the vicinity of the shipping address of the upper shoppers among the online shopping mall members by using the shipping address information of the upper shoppers; A purchase incentive message transmission step of transmitting, by the online shopping mall server, a message encouraging a purchase to a terminal of the searched neighboring members; A waiting step of waiting for a first predetermined time by the online shopping mall server to make a product purchase through a terminal of members near the destination according to the transmitted purchase incentive message; And instructing the online shopping mall server to deliver the same area shipping goods.

Description

Online shopping-mall business method using the information of a delivery zone}

1 is a flowchart of a process generally performed by a purchaser when purchasing a product in an online shopping mall;

2 is a flowchart illustrating a process performed in a conventional general online shopping mall server;

3 is a diagram illustrating a relationship between a buyer, an online shopping mall server, a seller, and a delivery company in a conventional online shopping mall;

Figure 4 is an embodiment for explaining the initial process of the principle of the online shopping mall sales method using the shipping address according to the present invention,

Figure 5 is an embodiment for explaining the spreading process of the principle of the online shopping mall sales method using the shipping address in accordance with the present invention,

6 is a view illustrating an example of a relationship between a buyer, a member near a buyer's shipping destination, an online shopping mall server, and a seller and a delivery company in an online shopping mall sales method according to the present invention;

7 is a flowchart illustrating an embodiment of an online shopping mall sales method using shipping information according to the present invention.

DESCRIPTION OF THE REFERENCE NUMERALS

601: Buyer 602: Online Store Server

603: Buyer's Shipping Neighborhood 604: Seller and Shipper

The present invention relates to an online shopping mall sales method used for a television home shopping or an internet shopping mall, and a computer readable recording medium recording a program for realizing the method. Before sending the goods to the buyer, send an online pop-up window or email or text message to encourage the purchase of discounts, mileage credits etc. A computer-readable record of the online shopping mall business method and program for realizing the above method to secure the same area shipping goods, thereby reducing the shipping cost and returning the profit to the buyer. It relates to a body.

In the present invention, the online shopping mall includes not only a television home shopping or an internet shopping mall, but also an online shopping mall on a television and an internet portal, and an online shopping mall operating in a closed manner only for a specific member. .

In the present invention, the text message is transmitted through all terminals such as a mobile phone, a computer capable of receiving text messages, a wired telephone, a personal digital assistant (PDA), and a WiBro terminal.

First, the prior art will be described with reference to FIGS. 1 to 3.

1 is a flow chart of a process generally performed by a purchaser when purchasing a product in an online shopping mall, FIG. 2 is a flow chart of a process performed in a conventional general online shopping mall server, and FIG. A diagram for describing a relationship between a shopping mall server, a seller, and a delivery company.

As shown in FIG. 1, a buyer (i.e., a buyer terminal) that is a member of an online shopping mall first accesses an online shopping mall and selects a product, or a viewer (buyer) who is watching a TV home shopping broadcast is directly or remotely connected through a remote control. After selecting the goods through the purchaser or in some other way (11), the buyer decides the delivery destination for the goods (12), and pays the purchase price (billing amount) for the goods (13). The purchaser's purchasing process ends. Of course, the delivery destination determination process 12 and the payment process 13 may be performed in reverse order. In addition, it is possible to purchase the goods by a variety of known e-commerce methods.

On the other hand, as shown in Figure 2, the online shopping mall server side that accepts the purchase application of a conventional general online buyer after confirming that the purchaser has normally paid for the purchase goods (21) instructs delivery of the purchase goods and (22) End the process.

That is, as shown in FIG. 3, when an online shopping mall member 301, for example, accesses an online shopping mall, selects a product to purchase, determines a shipping destination for the corresponding product, and performs a payment process. 311), after confirming the normal payment, the online shopping mall server 302 performs a delivery instruction 313 to the seller and the delivery company 303 to deliver the purchased goods to the corresponding delivery address.

In the conventional online shopping mall operation as described above, products purchased online are generally delivered to the buyer's delivery address through a post office or a courier company.

At this time, since the buyer is distributed in a wide range of areas due to the nature of the online sales method without space constraints, the delivery of the goods is entrusted to a specialized delivery company. At this time, there are many online shopping malls that want to consign shipments, and there are also a large number of delivery companies that want to consign shipments. Since each online shopping mall consigns to different delivery companies, multiple couriers can be duplicated even in the same region. There is a problem.

As a result, since a small amount of goods must be repeatedly delivered to a wide range of areas, the logistics cost is increased as much, and the cost is a burden on the consumer.

Therefore, if a single delivery company delivers several goods in the same area, the logistics cost can be reduced accordingly.

For example, shipping 10 items to the same apartment complex can reduce logistics costs, rather than delivering 10 items to different areas of Seoul, Busan, Daegu, and Gwangju, and also to separate apartments using the same elevator. Shipping 10 items to households can further reduce logistics costs.

In addition, low-cost products that were difficult to order due to the burden of shipping costs can be activated by ordering together and shipping together when there is a delivery product in the same region, thereby enabling online shopping.

The present invention has been proposed to solve the above problems and to meet the above requirements, and can be read by a computer recording an online shopping mall sales method and a program for realizing the method for members having shipping address information near a buyer's shipping address. The purpose is to provide a recording medium.

That is, the present invention delivers the goods of the buyer to the online shopping mall members who live in the vicinity of the buyer's shipping address, or have a work place near the buyer's shipping address or have a pre-registered default shipping address. Online shopping mall to secure a large number of products delivered in the same area by sending internet pop-up windows or emails or text messages that encourage purchases in various ways, such as price discounts, shipping discounts, and mileage credits It is an object of the present invention to provide a computer-readable recording medium recording a business method and a program for realizing the method.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

According to an aspect of the present invention, there is provided an online shopping mall operating method, comprising: a product purchase processing step of processing, by an online shopping mall server, a product purchase order from a higher purchaser terminal; A shipping destination member searching step of the online shopping mall server searching for members having shipping address information in the vicinity of the shipping address of the upper shoppers among the online shopping mall members by using the shipping address information of the upper shoppers; A purchase incentive message transmission step of transmitting, by the online shopping mall server, a message encouraging a purchase to a terminal of the searched neighboring members; A waiting step of waiting for a first predetermined time by the online shopping mall server to make a product purchase through a terminal of members near the destination according to the transmitted purchase incentive message; And instructing the online shopping mall server to deliver the same area shipping goods.

The method may further include repeating, by the online shopping mall server, a search for a member near the destination of the shipping address by using each member of the terminal that purchased the product in the waiting step as a higher purchaser.

The method may further include the step of excluding, by the online shopping mall server, members who are duplicately searched within the second predetermined time from among the searched neighboring members.

On the other hand, another method of the present invention for achieving the above object, in the online shopping mall sales method, the product purchase processing step of processing the product purchase order from the online shopping mall server; A purchase incentive step of transmitting, by the online shopping mall server, a delivery destination and purchase incentives of a higher purchaser through a television broadcast so that a product purchase can be made through a purchase prospective terminal; A waiting step for the online shopping mall server to wait for a predetermined time so that a product can be purchased through the purchase prospective terminal near the shipping destination of the upper purchaser according to the sent purchase incentive; And instructing the online shopping mall server to deliver the same area shipping goods.

In addition, the method of the present invention further includes the step of the online shopping mall server repeating the purchase incentive step by making the buyer of each buyer terminal who purchased the product in the waiting step again as a higher purchaser.

On the other hand, another method of the present invention for achieving the above object, in the online shopping mall sales method, the product purchase processing step of processing the product purchase order from the online shopping mall server; A purchase incentive step of encouraging the purchase by the online shopping mall server using shipping address information of a higher purchaser; A waiting step in which the online shopping mall server waits for a predetermined time so as to purchase a product according to the purchase incentive of the purchase incentive step; And instructing the online shopping mall server to deliver the same area shipping goods.

In addition, the method of the present invention further includes the step of the online shopping mall server repeating the purchase incentive step by making the purchaser of the terminal that purchased the product in the waiting step again as a higher purchaser.

On the other hand, the present invention, a product purchase processing step of processing a product purchase order from the upper buyer terminal to the online shopping mall server; Searching for a nearby member of a shipping destination by searching for members having shipping information in the vicinity of the shipping destination of the upper shopping mall among members of the online shopping mall by using the shipping address of the upper buyer; A purchase incentive message transmission step of transmitting a message encouraging a purchase to a terminal of members found near the delivery address; A waiting step of waiting for a first predetermined time so as to purchase a product through a terminal of members near the destination according to the transmitted purchase incentive message; And a computer readable recording medium having recorded thereon a program for realizing the step of instructing delivery of the same area delivery goods.

In addition, the present invention, a computer-readable recording recording a program for further realizing the step of repeating from the member search step near the shipping destination to each member of the terminal who purchased the product in the waiting step again as a higher buyer Provide the medium.

The present invention also provides a computer-readable recording medium having recorded thereon a program for further realizing excluding duplicate searched members within a second predetermined time from among searched neighboring members.

On the other hand, the present invention, a product purchase processing step of processing a product purchase order from the upper buyer terminal to the online shopping mall server; A purchase incentive step of transmitting a delivery destination and purchase incentive contents of a higher purchaser through a television broadcast so that a product purchase can be made through a purchase prospective terminal; A waiting step of waiting for a predetermined time so that a product can be purchased through the purchase scheduler terminal near the shipping destination of the upper purchaser according to the sent purchase incentive; And a computer readable recording medium having recorded thereon a program for realizing the step of instructing delivery of the same area delivery goods.

The present invention also provides a computer-readable recording medium having recorded thereon a program for realizing the step of repeating the purchase incentive step from a purchaser of each purchaser terminal who purchased a product in the waiting step again as a higher purchaser. To provide.

On the other hand, the present invention, a product purchase processing step of processing a product purchase order from the upper buyer terminal to the online shopping mall server; A purchase incentive step of encouraging a purchase using shipping information of a higher purchaser; A waiting step of waiting a predetermined time so that a product purchase is made in accordance with the purchase incentive of the purchase incentive step; And a computer readable recording medium having recorded thereon a program for realizing the step of instructing delivery of the same area delivery goods.

The present invention also provides a computer-readable recording medium having recorded thereon a program for realizing the step of repeating the purchase incentive from the purchaser of the terminal purchasing the product in the waiting step again as a higher purchaser. do.

As described above, the present invention has a shipping address information, such as living or working in the vicinity of the shipping address of the goods before the delivery of goods purchased online such as television home shopping or Internet shopping mall to the buyer, or the default shipping address registered in advance Internet pop-ups that encourage members to purchase online in a variety of ways, including price discounts, shipping discounts, and mileage accrual, within a certain amount of time (e.g. within an hour). By sending a large number of shipments in the same region, you can reduce shipping costs and return part of the profits to higher buyers and / or buyers with mileage.

The foregoing and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, in which: There will be. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

Figure 4 is a view for explaining the initial process of the principle of the online shopping mall sales method using the shipping address according to the present invention, Figure 5 is to explain the spreading process of the principle of the online shopping mall sales method using the shipping address information according to the present invention It is for the drawing.

As shown in FIG. 4, assuming that there are first delivery destination 1 (401), first delivery destination 2 (402), and first delivery destination 3 (403) in which the products to be initially sold and delivered to the online shopping mall are different regions. Rather than shipping a single product to an area, shipping multiple items simultaneously in one area can lower the cost of logistics.

Therefore, by searching the online shopping mall member information before delivering the sold product, the user may live near the original destination 1 (401), the first destination 2 (402), and the first destination 3 (403), or Internet pop-ups that encourage members to work or register as default shipping destinations, such as product price discounts, shipping discounts, and mileage accrual, or messages such as emails or text messages to each initial destination. Members 1 (411), Members 2 (412), Members 3 (413), and Members 4 (414) found in the vicinity of 1 (401), First Ship To 2 (402), and First Ship To 3 (403). By transmitting, the purchase desire can be stimulated to increase the number of items delivered to the same area.

The concept of near-delivery destinations can be defined within various distances (e.g. within 1 km) or within a certain administrative unit (e.g. in urban areas in the east, in rural areas in towns or towns, etc.) or on a variety of criteria such as postal codes. In addition, price discounts, shipping discounts, and mileage credits may vary depending on the proximity of the upper purchaser to the delivery address (the first delivery address 1, 2, 3), and / or the difficulty of the delivery, and / or the amount of the purchased product. For example, a member who designates the same apartment as the original place of delivery will receive a 70% discount on the shipping cost, and if the price of the purchased product is high and the seller's profit is high, the rate of discount or higher mileage will be increased. Many combinations are possible, such as reducing the various benefits for items that are difficult to deliver, such as when fragile or frozen.

Members 1 (411), Members 2 (412), Members 3 (413), and Members 4 (414) who have received the purchase incentive message sent as described above designate the destination as the destination of the initial delivery address and pay the product normally. Then, as shown in FIG. 5 again, each of the designated destinations designated by the member 1 (411), the member 2 (412), the member 3 (413), and the member 4 (414) is associated with the delivery address 1 (421) and the associated delivery address. 2 (422), associated delivery destination 3 (423), and associated delivery destination 4 (424), the non-overlapping member 11 (431) having a delivery address information based on each associated delivery destination, member 12 (432) ), Member 1343, member 14, 434, and member 15, 435 send a message encouraging purchase, and repeat the above process to increase the amount of shipments in the same region.

The online shopping mall sales method is illustrated in FIG. 6 as a simple diagram.

6 is a diagram illustrating an example of a relationship between a buyer, a member near a buyer's shipping destination, an online shopping mall server, and a seller and a delivery company in an online shopping mall sales method according to the present invention.

First, a buyer who is a member of an online shopping mall (i.e., a purchaser terminal) selects a product to purchase by accessing the online shopping mall, or a viewer (buyer) who is watching a TV home shopping broadcast selects a product to be purchased directly or through a telephone through a remote control. Or, in some other way, when the buyer selects a product to purchase and decides a shipping destination to deliver the product (611), the online shopping mall server 602 calculates the payment amount including the product price and shipping cost, and the 601). Accordingly, when the purchaser 601 normally pays the purchase amount (billing amount) for the corresponding product (613), the online shopping mall server 602 may accumulate mileage to the buyer 601 or / and its higher buyer. Benefits. Here, the present invention can purchase goods by various electronic commerce methods known in addition to such a product purchase method. The purchaser 601 who has purchased the item becomes a higher purchaser again and the subsequent procedure is performed.

Unlike the conventional method of instructing the seller or the shipper 604 to immediately deliver the goods after the purchase process of the upper purchaser 601 is completed as described above, in the present invention, the amount of shipping is increased to the vicinity of the shipping place of the upper purchaser 601. In order to be able to do so, an Internet pop-up window or an email or text message is searched for members 603 having shipping address information near the shipping address of the upper purchaser 601 among the online shopping mall members and encourages purchases to the searched members. After transmitting the data (615), the same process as the top buyer (601) schedules such that members near the buyer's shipping address 603 has a time to select the goods, determine the shipping destination, and pay After waiting a time (e.g. one hour) (617), deliver the same regional shipment to the seller or shipper (604) When the 618 is such that the delivery (619-1, 619-2) made by.

According to the procedure described above, the members who have been searched as members near the delivery address in the online shopping mall and who have received a discount become a top buyer again and the process is repeated (616).

7 is a flowchart illustrating an embodiment of an online shopping mall sales method using shipping information according to the present invention.

In the following embodiment of FIG. 7, one cycle of an online shopping mall purchase will be described using an example of a first purchaser.

First, a buyer who is a member of an online shopping mall (i.e., a purchaser terminal) selects a product to purchase by accessing the online shopping mall, or a viewer (buyer) who is watching a TV home shopping broadcast selects a product to be purchased directly or through a telephone through a remote control. Or, in some other way, when a buyer selects a product to purchase, determines a destination to which the product will be delivered, and requests a payment (71), the online shopping mall server can determine the first purchaser of the first purchase, i. The delivery cost is calculated differently according to the delivery cost calculation method specified by the online shopping mall server operator according to the proximity to the delivery location and / or the difficulty of delivery and / or the price of the purchased product (72).

In this case, the shipping cost may also be calculated as a negative cost, and the cost may be reduced from the product price, resulting in a discount on the product price.

Thereafter, the online shopping mall server waits for a predetermined time (for example, 10 minutes) after charging (notifying) the buyer with the total payment amount including the product price and shipping cost (73).

Check whether the normal payment is made within the predetermined time, that is, whether the purchaser has properly paid the purchase amount (billing amount) for the product (74), if the payment is not normally completed, the process is terminated as it is, and the payment of the buyer is made. If a normal is made (75) gives a benefit, such as earning a mileage to the buyer or / and its parent buyer (the first buyer).

In the present invention, in addition to the product purchase procedures (71 to 75) as described above it is possible to purchase the goods in accordance with a variety of known e-commerce procedures. The buyer who has purchased the item becomes a new parent buyer again and the following procedure is performed.

Thereafter, using the shipping address information of the new upper buyer, the members who have shipping address information near the shipping address of the new upper buyer are searched among the corresponding online shopping mall members (76).

Thereafter, among the searched members, the searched members are duplicated within a predetermined time (for example, 3 hours) (77). That is, the duplicate searcher exclusion process 77 is an additional process of the present invention, and is a function for further improving user convenience by preventing members from repeatedly receiving the same or similar messages.

Thereafter, an Internet pop-up window or email or text message that encourages purchases in various ways, such as price discounts, shipping discounts, and mileage accrual, when a product is purchased within a certain time before delivering the new superior buyer's product to the non-duplicated searched members. And the like (78). In other words, a purchase incentive message is sent to encourage purchase.

Thereafter, members who receive an Internet pop-up window or an email or text message to encourage purchase, wait for a predetermined time (for example, 1 hour) so that they can access the online shopping mall and order a product (79). That is, the members who receive the purchase incentive message wait for a predetermined time (for example, one hour) so that they can select a product, determine a delivery location, and have a time to pay in the same process as the parent buyer.

Thereafter, after the predetermined time (for example, 1 hour), the same area delivery goods are collected and instructed to be delivered to the seller or the delivery company (80).

On the other hand, after performing the process "75", the new top buyer's delivery plan is displayed on the television screen or the computer monitor screen together with the contents to encourage purchase such as product price discount, shipping discount, and mileage accrual. It is also possible for a prospector to view delivery destination information and incentives to place an order.

On the other hand, according to the procedure described above, each buyer who purchased a product with a discount because the vicinity of the initial delivery destination is a delivery destination becomes the parent buyer again, and the process is repeatedly executed.

As described above, unlike the prior art in which the shipping address of the buyer is distributed to several places and thus the logistics cost is increased, the present invention can reduce the logistics cost by increasing the amount of shipping to the same region as possible.

That is, the present invention has a shipping address information, such as living or working in the vicinity of the shipping address of the goods before the delivery of goods purchased online such as television home shopping or Internet shopping mall to the buyer, or the default shipping address that is registered in advance Internet pop-ups that encourage members to purchase products in a variety of ways, including discounts on product prices, shipping discounts, and mileage accrual when purchasing products within a certain amount of time (e.g. within 1 hour), or by email or text message. It is possible to reduce the logistics cost by increasing the purchase desire by sending a back light and securing a large number of shipments in the same area.

At this time, in the present invention, by returning a certain portion of the reduced logistics costs to the corresponding upper buyers and buyers, the shopping mall operator can increase the sales and reduce the logistics costs, and the buyers can obtain mutual benefits such as shipping cost reduction and mileage accumulation.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, ROM, RAM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form. Since this process can be easily implemented by those skilled in the art will not be described in more detail.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

The present invention as described above, the buyer's goods in the vicinity of the buyer's shipping address, or the work place near the buyer's shipping address, or the registered default shipping address to the members of the online shopping mall in the vicinity of the buyer's shipping address to the buyer's goods If you purchase a product within a certain time period before shipping, you can send an Internet pop-up window or email or text message that encourages the purchase in various ways such as price discount, shipping discount, mileage accrual, etc. By reducing costs and returning some of the profits to the top buyers and / or buyers with mileage, etc., it is possible to increase the number of courier deliveries in the same area repeatedly.

That is, the present invention secures a large number of shipping products in the same region through active promotions such as discounted shipping costs to members of the online shopping mall having shipping address information near the shipping location, lowers the shipping cost, and returns some of the reduced costs to the buyers. In addition, it is possible to operate an online shopping mall efficiently in places with low land density, high labor costs, and high logistics costs, and it is possible to easily deliver low-cost products, which were burdensome for shipping costs. It can be beneficial to both business owners and buyers, and can also contribute to the promotion of online shopping.

Claims (16)

In the online shopping mall sales method, A product purchase processing step of processing, by the online shopping mall server, a product purchase order from a higher purchaser terminal; A shipping destination member searching step of the online shopping mall server searching for members having shipping address information in the vicinity of the shipping address of the upper shoppers among the online shopping mall members by using the shipping address information of the upper shoppers; A purchase incentive message transmission step of transmitting, by the online shopping mall server, a message encouraging a purchase to a terminal of the searched neighboring members; A waiting step of waiting for a first predetermined time by the online shopping mall server to make a product purchase through a terminal of members near the destination according to the transmitted purchase incentive message; And Instructing the online shopping mall server to deliver the same area shipping goods; Online shopping mall sales method comprising a. The method of claim 1, Repeating, by the online shopping mall server, from each member of the terminal who purchased the product in the waiting step again as a higher purchaser from the member search step near the shipping destination; Online shopping mall sales method that includes more. The method according to claim 1 or 2, The online shopping mall server excluding the duplicately searched members within the second predetermined time from among the searched neighboring members; Online shopping mall sales method that includes more. The method of claim 3, wherein The purchase incentive message transmission step, When the product is purchased within the first predetermined time, the online shopping mall server is not duplicated, and an Internet pop-up window or an email or text message is encouraged when the product is purchased within the first predetermined time such as product price discount, shipping discount, and mileage accumulation. How to do, online store sales. In the online shopping mall sales method, A product purchase processing step of processing, by the online shopping mall server, a product purchase order from a higher purchaser terminal; A purchase incentive step of transmitting, by the online shopping mall server, a delivery destination and purchase incentives of a higher purchaser through a television broadcast so that a product purchase can be made through a purchase prospective terminal; A waiting step for the online shopping mall server to wait for a predetermined time so that a product can be purchased through the purchase prospective terminal near the shipping destination of the upper purchaser according to the sent purchase incentive; And Instructing the online shopping mall server to deliver the same area shipping goods; Online shopping mall sales method comprising a. The method of claim 5, Repeating, by the online shopping mall server, the purchase incentive step from the purchase encouragement step to make the purchaser of each purchaser terminal who purchased the product in the waiting step again as a higher purchaser; Online shopping mall sales method that includes more. The method according to claim 5 or 6, The purchase incentive stage, The online shopping mall server displays the delivery schedule of the upper purchaser on the television broadcast screen or the computer monitor screen together with contents for encouraging purchase such as product price discount, shipping discount, and mileage accumulation. Online shopping mall sales method to be made. In the online shopping mall sales method, A product purchase processing step of processing, by the online shopping mall server, a product purchase order from a higher purchaser terminal; A purchase incentive step of encouraging the purchase by the online shopping mall server using shipping address information of a higher purchaser; A waiting step in which the online shopping mall server waits for a predetermined time so as to purchase a product according to the purchase incentive of the purchase incentive step; And Instructing the online shopping mall server to deliver the same area shipping goods; Online shopping mall sales method comprising a. The method of claim 8, Repeating, by the online shopping mall server, the purchase incentive step from the purchaser of the terminal purchasing the product in the waiting step again as a higher purchaser; Online shopping mall sales method that includes more. Online store server, A product purchase processing step of processing a product purchase order from a higher purchaser terminal; Searching for a nearby member of a shipping destination by searching for members having shipping information in the vicinity of the shipping destination of the upper shopping mall among members of the online shopping mall by using the shipping address of the upper buyer; A purchase incentive message transmission step of transmitting a message encouraging a purchase to a terminal of members found near the delivery address; A waiting step of waiting for a first predetermined time so as to purchase a product through a terminal of members near the destination according to the transmitted purchase incentive message; And Step to instruct delivery for courier items A computer-readable recording medium having recorded thereon a program for realizing this. 11. The method of claim 10, Repeating steps from the member search step near the shipping destination for each member of the terminal who purchased the product in the waiting step again as a parent buyer A computer-readable recording medium having recorded thereon a program for further realization. The method of claim 10 or 11, Excluding the duplicated members within the second predetermined time from among the members near the found delivery destination; A computer-readable recording medium having recorded thereon a program for further realization. Online store server, A product purchase processing step of processing a product purchase order from a higher purchaser terminal; A purchase incentive step of transmitting a delivery destination and purchase incentive contents of a higher purchaser through a television broadcast so that a product purchase can be made through a purchase prospective terminal; A waiting step of waiting for a predetermined time so that a product can be purchased through the purchase scheduler terminal near the shipping destination of the upper purchaser according to the sent purchase incentive; And Step to instruct delivery for courier items A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 13, Repeating the purchase incentive step from the purchase step of the purchaser terminal purchasing the product as the upper purchaser A computer-readable recording medium having recorded thereon a program for further realization. Online store server, A product purchase processing step of processing a product purchase order from a higher purchaser terminal; A purchase incentive step of encouraging a purchase using shipping information of a higher purchaser; A waiting step of waiting a predetermined time so that a product purchase is made in accordance with the purchase incentive of the purchase incentive step; And Step to instruct delivery for courier items A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 15, Repeating the purchase incentive step from the purchaser of the terminal purchasing the product as the upper purchaser in the waiting step A computer-readable recording medium having recorded thereon a program for further realization.

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