KR101029600B1 - Online selling method using binding tangible product with intangible product and system implementing the same - Google Patents

Abstract

The present invention relates to a method and system for selling a product that combines activities for actual tangible and intangible products sold in an online shopping mall to a member who is recommended by using various means at a price lower than the existing price. Receiving an input of creating an order form for at least one tangible product selected by the user; outputting a screen for selecting whether to apply a discount benefit to the tangible product based on the related information of the customer; and recommending the discount benefit Outputting a recommendation post from members, receiving an input of an intangible product related to the discount benefit and the customer's input for the recommendation member who created the post, and receiving a discount benefit based on the customer's input. The step of applying to the price of tangible products and granting a predetermined benefit to the recommended member It may comprise a system.

Description

Online selling method using binding tangible product with intangible product and system implementing the same}

The present invention relates to a method and system for online sales through the combination of tangible and intangible products in online shopping. More specifically, the present invention relates to various means for products combining activities for actual tangible and intangible products sold in online shopping malls. The present invention relates to a method and a system for selling to a member recommended by using a price lower than an existing price.

With the development of internet communication technology, the purchase of online products has been active, and new products have emerged that combine various types of intangible products with real tangible products.

However, the general combination of tangible commodities and intangible commodities is only given as tangible commodities for the intangible commodity subscription, such as Internet sites, services, broadcasting and telecommunications, or event promotion of gift certificates, coupons and mileage payment methods. As a result, consumers have a negative view on the combination of tangible and intangible products, and there is a need to find ways to overcome the limitations.

The technical problem to be achieved by the present invention is a new product having a lower price than the existing price to a member who recommended a product that combines actual tangible products sold in online shopping malls and activities for intangible products such as Internet sites, services, broadcasting and telecommunications. To provide a method and system for selling.

In addition, the technical problem to be achieved by the present invention is to provide a method and system to induce customers more reasonably by presenting intangible discount products based on customer-related information, and by recommending them through a variety of means.

In order to solve the above problems, the present invention comprises a step of receiving an order form for the at least one tangible product selected by the customer, and a screen for selecting whether to apply the discount benefits to the tangible product based on the relevant information of the customer Outputting, outputting a recommendation post written by recommending members for the discount benefit, receiving an intangible product related to the discount benefit and input of the customer for the recommendation member who created the post; It provides a method of online sales through the combination of tangible and intangible products comprising applying a discount benefit based on a customer input to the tangible product price and giving a predetermined benefit to the recommendation member.

In addition, the present invention to solve the problem is the step of receiving an order form for the at least one tangible product selected by the customer, and based on the relevant information of the customer can choose whether to apply the discount to the tangible product Outputting a screen; outputting link information for checking recommended posts written by recommending members about the discount benefits; and inputting the customer for an intangible product related to the discount benefits through the recommendation posts. Online sales through combining tangible and intangible products, comprising: receiving, applying discounts based on the input of the customer to the price of the tangible product, and granting a predetermined benefit to the recommending member who wrote the recommendation post. Provide a method.

In order to solve the above problems, the present invention relates to a receiver for receiving an input of a customer form for an intangible product and a recommendation member related to a purchase order creation input and a discount benefit for at least one tangible product selected by a customer, and related to the customer. A commodity list constructing unit constituting a screen for selecting whether to apply a discount benefit to the tangible product based on the information, a recommendation list constructing unit constituting a recommendation post written by recommending members for the discount benefit, and the commodity list An output unit for outputting a screen configured from a component unit and a recommendation list component unit, a price control unit for applying a discount benefit based on the input of the customer to the tangible product, and granting a predetermined benefit to the recommended member and the product Intangible goods including a control unit for controlling the list unit, recommendation list unit, output unit and price control unit Provide an online sales system through a combination.

In addition, to solve the above problems, the present invention is based on the receiving unit for receiving the customer's input for the intangible product related to the purchase order input and discount benefits for at least one tangible product selected by the customer, and based on the customer's related information A commodity list constructing unit constituting a screen for selecting whether to apply the discount benefit to the tangible product, a recommendation list constructing unit constituting a link information list for confirming a recommendation post made by the recommended members for the discount benefit; An output unit for outputting a screen configured from the product list unit and the recommendation list unit, and discount benefits based on the input of the customer to the tangible product, and a predetermined benefit to the recommended member who created the recommendation post The price management unit and the product list configuration unit, recommendation list configuration unit, output unit and price management unit for granting It provides an online sales system through the combination of tangible and intangible goods including a control unit.

According to an embodiment of the present invention, when selling a product through an online shopping mall, by selling a new product having a lower price than an existing price to a member who recommends a product in which a purchase product and an intangible product are combined, there is an effect of increasing the competitiveness of the online shopping mall. .

In addition, according to an embodiment of the present invention, by presenting and recommending an intangible product related to the product selected by the customer or the customer, it is possible to enhance the product promotion effect and promote the purchase of the online shopping mall customers.

Other objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments taken in conjunction with the accompanying drawings.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention that can specifically realize the above object will be described. At this time, the configuration and operation of the present invention shown in the drawings and described by this will be described as at least one embodiment, by which the technical spirit of the present invention and its core configuration and operation is not limited.

The terms used in the present invention have been selected as general terms widely used as possible in consideration of functions in the present invention, but may vary according to the intention or custom of the person skilled in the art, the emergence of new technologies, and the like. In addition, in certain cases, there is a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the corresponding description of the present invention. Therefore, it is intended that the terms used in the present invention should be defined based on the meanings of the terms and the general contents of the present invention rather than the names of the simple terms.

Throughout the specification, the tangible product refers to a real product having a certain form, and specifically, examples thereof include a camera, a TV, a clock, a washing machine, a tent, and the like.

In the entire specification, an intangible product refers to an action performed on the Internet as a condition for receiving a predetermined benefit. Specifically, the use of a digital sound source, a subscription of a child care site, use of a mobile communication supplementary service, an insurance company Examples include receiving financial advice, participating in gallop surveys, writing movie reviews, evaluating brand preferences, listening to courses on educational sites, and getting a card.

In addition, throughout the specification, the intangible discount product refers to an intangible product that is given a predetermined discount on the tangible product in exchange for using the product or promising to use the product. Specifically, for example, a discount of 1,000 won for tangible products when using a digital sound source, and a 3,000 won discount for tangible products when joining a specific parenting site.

In the entire specification, a customer is a person who purchases a product through an online shopping mall, and a recommendation member is a person who has registered a recommendation post related to tangible and intangible products through the online shopping mall.

1 is a view showing a price discount system for product recommendations combined tangible and intangible goods according to the present invention.

As shown in FIG. 1, the present invention includes a receiving unit 110, a memory unit 120, a product list constructing unit 130, a recommendation list constructing unit 140, a price managing unit 150, an output unit 160, The control unit 170 is configured.

First, in the online shopping, the receiving unit 110 is a module for receiving various signals that may occur from order to payment. The receiving unit 110 inputs a discount for creating at least one type of product selected by a customer and discounts from a customer terminal. Receive a variety of signals, including an intangible product selection signal. In addition, a customer's input for intangible products and recommended members related to the discount benefits may be received from a product related server.

Memory unit 120 stores a variety of information, including the information of the customer the product ordering process is in progress and the product information received from the customer.

The commodity list construction unit 130 constructs a screen configuration for selecting whether to apply a discount on the tangible commodity received from the receiver 110 and a list of intangible commodities selectable by the customer. The intangible product list may include a screen for selecting at least one of a plurality of discount benefit selection items, and may configure a selection range for discount benefits or intangible products applicable according to the grade of the customer.

In addition, the recommendation list construction unit 140 configures recommendation posts for tangible goods and intangible goods created from recommendation members. Here, the recommendation list construction unit 140 constitutes a list of link information for confirming a recommendation post related to the tangible product ordered by the customer and a discount benefit applicable thereto, or a recommendation post written by recommending members for the discount benefit. .

The recommendation post may include at least one of a text, an image, a video, and a link to the product related page about the tangible product and the related intangible product written on the bulletin board provided by the recommending member in the online shopping mall or the blog of the recommending member. have.

Here, the intangible product list and the recommendation post list may be configured by one or more conditions among intentions of the seller and the advertiser, product information ordered by the customer, and customer interests inferred from the customer information. In addition, each embodiment that is applicable by substituting the price discount system for the product recommendation combined with the type and intangible products of FIGS. 4 and 6 will be described below.

The price management unit 150 combines the tangible product and the intangible product selected by the customer in the intangible product list. That is, the payment is performed at the final price to which the discount benefits according to the intangible product selection of the customer received by the receiver 110 are applied.

In addition, the price management unit 150 grants a predetermined benefit to the recommendation member entered through the receiving unit 110 from the customer. When a screen for checking the recommended post is output through the link information, a predetermined benefit may be given to the recommending member who created the recommended post. The benefit may be further paid coupons or points based on the cumulative number of views or the number of recommendations of the recommendation post written by the recommendation member.

The output unit 160 outputs the screen configured through the product list configuration unit 130 and the recommendation list configuration unit 140, and outputs the final amount adjusted by the price management unit 150 to proceed with the final payment customer To provide.

The controller 170 controls the memory unit 120, the product list constructing unit 130, the recommendation list constructing unit 140, the price managing unit 150, and the output unit 160. In addition, by applying a discount through the selection of intangible products during the product order and payment process of the customer so that the payment can proceed at a lower price than the existing price, it is controlled to grant the benefits, such as coupons, points to the recommended member.

The method of discounting the price for the product recommendation in which the tangible and intangible products according to the present invention are combined will be described in detail with reference to the preferred embodiment of FIG. 2.

Referring to FIG. 2, the process starts while receiving a product purchase order from a customer (S210).

When the customer receives the order through the receiving unit 110, and writes an order for the tangible product received the order, and confirms whether the discount benefits applied to the tangible product (S220).

When receiving a signal for the additional discount from the customer, the product list configuration unit 130 and the recommendation list configuration unit 140, the list of intangible products that can be selected by the customer and the link information list that can check related related posts Configure and output. (S230)

Here, the list of intangible products provided according to the discount selection of the customer includes a screen for selecting at least one item of a plurality of discount benefit selection items, and the discount benefits or intangible products applicable according to the rating of the customer. You can configure different choices.

In addition, the intangible product list may be composed of intangible products falling within the range with a limited range of discount benefits applicable according to the selling price unit of the product purchased by the customer.

The recommendation post is a post written by the recommending members in relation to the discount or intangible product applicable to the customer, and the tangible product and the related intangible written on the bulletin board provided by the recommending member in the online shopping mall or the blog of the recommending member. And at least one of a text, an image, a video, and a link of the product related page.

The intangible product list and the recommendation post list may include a product list forming unit 130 and a recommendation list forming unit according to one or more conditions of the intention of the seller and the advertiser, the product information ordered by the customer, and the customer interest inferred from the customer information. 140, and a possible embodiment by applying the selectable intangible product list output method of FIGS. 5 and 7 will be described below.

When a customer selects one or more intangibles from the list of intangibles, the customer's input related to the intangibles, including use of intangibles and confirmation of a particular operation, is received from an intangibles related server. An input for a member who has recommended the product is also received from the customer (S240).

Here, when a screen for checking the recommendation post is output through the link information, a predetermined benefit may be given to the recommendation member who created the recommendation post.

The intangible commodity selected by the customer is combined with the ordered commodity and the intangible commodity list, and the payment is performed at the final price to which the discount is applied. In addition, the recommendation member is given a predetermined benefit. (S250)

In addition, the benefit may be further paid coupons or points according to the cumulative number of views or the number of recommendations of the recommendation post written by the recommendation member.

3 is a view showing a screen that is output to the customer when selecting an intangible product according to a preferred embodiment of the present invention.

As shown in FIG. 3, when a customer orders one or more products from tangible products sold through an online shopping mall, a screen for selecting whether to apply a discount benefit to the tangible products and a list of intangible products selectable by the customer are configured. And, check the discount. (S220 ~ S230)

In this case, when the customer selects an additional discount, a list of selectable intangible products and a list of recommended posts related thereto are output. (S240) The intangible product list includes discount benefits that can be selected by the customer and applied to the tangible products. Including a list of the intangibles corresponding to the discount benefits, the customer can select one of the list.

In addition, the recommendation post list outputs the recommendation posts made from the recommendation members in relation to the tangible goods ordered by the customer and the discount or intangible goods applicable thereto. The list of recommended posts may include a link to a post on the bulletin board provided in the online shopping mall or the blog of the recommended members and the related intangible product.

When receiving a confirmation signal for the use of the customer's intangible goods and a specific operation from the intangible goods related server, the final amount to which the discount is applied by combining the tangible goods registered in the order and the intangible goods selected by the customer in the intangible goods list In operation S250, the customer may further input the recommender information, and the member recommended by the customer may be given a predetermined benefit such as a coupon or a point.

As mentioned above, in the present invention, various conditions may be applied to the process of constructing and outputting a list of intangible items and recommendation posts selectable by the customer. 4 and 6 will be described in detail with respect to the other two embodiments of outputting a list of intangible products that can be used for the discount effect in the payment process and recommendation posts thereof.

4 illustrates a price discount system for a product recommendation in which tangible and intangible goods are combined according to another embodiment of the present invention.

As shown in FIG. 4, the present invention may further include an input unit 410, a product database 420, a calculation unit 430, and a product arrangement unit 440.

The input unit 410 receives an intangible product to be exposed through an online shopping mall and an exposure condition for the intangible product.

The intangible product is categorized according to the inputted intangible product information and the exposure condition and stored in the product database 420. In this case, the exposure condition may be determined according to the type of the product which is received from the seller and the advertiser or the customer wants to purchase the order process. The recommendation post of the product created from the recommended members of the online shopping mall is also managed in the product database 420.

Subsequently, the calculation unit 430 divides the stored intangible products by discount benefit units to be applied at the time of settlement, and according to the classification, the product placement unit 440 arranges the intangible products by discount benefit units. In addition, the intangible product list selectable through the product list unit 130 and the recommendation list unit 140 and the list of recommended posts for the product are configured and provided to the customer according to the arrangement.

Thereafter, when at least one intangible product in the intangible product list is selected by the customer, the tangible product in the order form and the intangible product are combined to settle the final amount to which the discount is applied.

An embodiment that can be implemented through the price discount system for the product recommendation combined with the above-described type and intangible goods of FIG. 4 may be described with reference to FIG. 5.

Referring to FIG. 5, in outputting a list of intangible products selectable by the customer and a list of recommended posts of the product according to a discount when the customer purchases the product (S230), the intangible product and the intangible product to be exposed to an online shopping mall The exposure condition for the input is input through the input unit 410 and registered. (S510)

The intangible product is categorized and stored according to the registered intangible product information and exposure conditions (S520).

Here, the exposure condition is determined according to the type of tangible product that is input according to the intention of the seller and the advertiser, or the order process (see FIG. 2) that the customer wants to purchase is in progress.

Thereafter, the stored intangible goods are divided by discount benefit units to be applied at the time of payment by the calculation unit 430 (S530).

According to the classification, intangible products are arranged in units of discount benefits, and are configured and output as a list of intangible products selectable by a customer through the product list forming unit 130. In addition, the recommendation list configuration unit 140 extracts and outputs a recommendation post corresponding to the product and outputs the list.

Subsequently, when the customer selects one or more intangible goods from the intangible goods list, the intangible goods related page is provided. When receiving the confirmation signal for the use of the customer's intangible goods and a specific operation from the server related to the intangible goods, the tangible goods registered in the order form and the intangible goods are combined, and the final amount to which the discount is applied is settled.

On the other hand, Figure 6 shows a price discount system for product recommendations combined tangible and intangible goods according to another embodiment of the present invention.

As shown in FIG. 6, the present invention further includes a customer database 611, a product database 612, an inference unit 620, a matching unit 630, a calculation unit 640, and a product arrangement unit 650. can do.

The customer database 611 is a space for storing various information including personal information and purchase history of online shopping mall customers. In addition, the product database 612 categorizes and stores the intangible product according to the product type. The recommendation posts of the products created by the recommended members of the online shopping mall are also managed in the product database 612.

The inference unit 620 infers the intangible product of interest of the customer from the customer details and the purchase history of the customer database 611. Here, the intangible product of interest may include personal information such as gender, age, occupation, grade, marital status, parental status, etc. of the customer who purchases the product, or a variety of information such as the previous purchase history of the customer and a customer's interest field entered during membership registration. Inferred based on

The inferred intangible product is matched with the customer through the matching unit 630 and stored.

Subsequently, the calculation unit 640 divides the stored intangible product by discount benefit unit to be applied at the time of settlement, and according to the classification, the product placement unit 640 arranges the intangible product by discount benefit unit. In addition, a list of intangible products selectable through the product list unit 130 and the recommendation list unit 140 and a list of recommended posts for the product are configured and provided to the customer according to the arrangement.

Thereafter, when the customer selects the intangible product and uses the intangible product, the tangible product and the intangible product in the order are combined and the payment is performed at the final amount to which the discount is applied.

A second embodiment that can be implemented through the extended price adjustment system of FIG. 6 will be described with reference to FIG. 7.

According to FIG. 7, in outputting a list of intangible products selectable by the customer and a list of recommended posts of the product according to a discount when the customer purchases the product (S230), the customer based on the personal information and purchase history of the customer Infers the intangible product of interest through the inference unit 620. (S710)

Here, the intangible product inference of interest is based on personal information such as gender, age, occupation, marital status, parental status, etc. of the customer who purchases the product, or a variety of information such as the previous purchase history of the customer and the interest of the customer entered during membership registration. do.

After the inferred intangible product is matched with the customer by the matching unit 630 (S720), it is divided by the discount benefit unit to be applied at the time of payment by the calculation unit (640) (S730).

In addition, according to the classification, intangible products are arranged in units of discount benefits, and are output as a list of intangible products selectable by the customer through the product list construction unit 130. In addition, the recommendation post corresponding to the product is output through a list of extracted and recommended posts through the recommendation list configuration unit 140 (S740).

Subsequently, when the customer selects one or more intangible products from the list of intangible products, the intangible goods related page is provided. When receiving the confirmation signal for the use of the customer's intangible goods and a specific operation from the server related to the intangible goods, the tangible goods registered in the order form and the intangible goods are combined, and payment is performed at the final amount to which the discount is applied.

In addition, based on the customer information such as the gender, age, purchase history, grade, marital status, parental status of the customer, by providing the customer with a recommendation post written by a referral member that meets similar conditions, Methods of providing convenience may be considered.

8 is a diagram illustrating a screen on which a recommendation list is output to a customer according to an embodiment of the present invention.

Referring to FIG. 8, when a customer orders a tangible product through an online shopping mall, a screen for selecting whether to apply a discount benefit to the tangible product and a list of recommended posts related to the discount benefit are output. The list of recommended posts is provided to the customer by configuring a post corresponding to the tangible product and the intangible product selectable by the customer among the recommended posts created by the recommended members of the online shopping mall.

Here, the customer may obtain information about the product and the discount benefit by searching for the discount benefit related post through the recommendation post list before selecting whether to apply the discount benefit.

9 shows a screen in which a recommendation post is output to a customer according to an embodiment of the present invention.

As shown in FIG. 9, the customer may search for recommendation posts corresponding to the type goods and selectable intangible products ordered through the recommendation post list.

The recommendation post is written in a dedicated bulletin board or a personal blog of the recommendation member from the recommendation members of the online shopping mall, and includes at least one of a text, an image, a video, and a link to the product related page about the tangible and intangible products ordered by the customer. It includes.

In addition, a customer may use a specific intangible product or access a page related to the intangible product through the recommendation post. For example, in FIG. 9, a specific intangible product may be used or a related page may be accessed using a link of 'using the service' at the bottom of the recommendation post. In this case, even if there is no information input for the recommendation member in the final order process, a predetermined discount benefit is given to the recommendation member who created the recommendation post. The discount may be applied differently according to the grade of the customer. The discount benefits are paid to the recommendation member in various ways, such as a discount coupon or a discount code, when receiving a confirmation signal for the use of the customer's intangible product and a specific operation from an intangible product related server.

The present invention described so far is not limited to the above-described embodiments, and can be modified by those skilled in the art, as can be seen in the appended claims, and such modifications are within the scope of the present invention. Belongs to.

1 is a view showing a price discount system for product recommendations combined tangible and intangible goods according to the present invention.

Figure 2 is a flow chart providing a price discount method for a product recommendation combined tangible and intangible goods in accordance with a preferred embodiment of the present invention.

3 is a view showing a screen that is output to the customer when selecting an intangible product according to a preferred embodiment of the present invention.

4 is a view showing the configuration of a price discount system for product recommendations combined tangible and intangible goods according to another embodiment of the present invention.

5 is a flowchart illustrating a step-by-step method of discounting prices for commodity recommendation combined tangible and intangible commodities according to another embodiment of the present invention.

6 is a view showing the configuration of a price discount system for product recommendation combined tangible and intangible goods according to another embodiment of the present invention.

7 is a flowchart illustrating a step-by-step method of discounting prices for product recommendation in which tangible and intangible goods are combined according to another embodiment of the present invention.

8 and 9 are views illustrating a screen in which a recommendation list and a recommendation post are output to a customer according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110: receiving unit 120: memory unit

130: product list configuration unit 140: recommendation list configuration unit

150: price control unit 160: output unit

170: control unit

410: input unit 420: product database

430: mountain government 440: product placement unit

611: customer database 612: product database

620: inference unit 630: matching unit

640: mountain government 650: product placement unit

Claims (14)

Receiving unit receives an order form for the at least one tangible product selected by the customer; An output unit outputting a list of intangible products to which discount benefits are applied to the tangible product based on the related information of the customer; Outputting, by the output unit, a recommendation post written from recommended members for the intangible product; The receiving unit is the intangible product And receiving an input of the customer for the recommending member who wrote the post. A price management unit applying a discount benefit based on the input of the customer to the price of the tangible product; And And the price control unit granting a predetermined benefit to the recommendation member. The method of claim 1, wherein the recommendation post, On-line sales through the combination of tangible and intangible goods, characterized in that it comprises at least one of a link to a text, image, video, product related page for the tangible goods and related intangible goods written on the bulletin board or blog of the recommended member from the recommendation member Way. The method of claim 1, wherein the customer's related information, Online sales method through combining tangible and intangible goods, characterized in that it comprises at least one of the sex, age, purchase history, grade, marital status, the presence of children. The method of claim 1, wherein the predetermined benefit granted to the recommended member is On-line sales method through the combination of tangible and intangible products, characterized in that applied in consideration of the cumulative number of views or the recommended number of recommendations made by the recommended member. The method of claim 1, wherein outputting the recommendation post is And outputting link information for confirming the recommended post. The method of claim 5, wherein the step of granting a predetermined benefit to the recommendation member On-line sales method through the combination of tangible and intangible goods, characterized in that performed when the screen to confirm the recommended post through the link information is output. The method of claim 1, wherein the outputting the intangible product list On-line sales method through the combination of tangible and intangible goods, characterized in that the output unit outputs according to the size of the discount width of the intangible product. The method of claim 1, wherein the outputting the intangible product list And the output unit outputs a selection range for the intangible product differently according to the membership level of the customer. delete Receiving unit for receiving an order form for the at least one tangible product selected by the customer, and receives the input of the customer for the intangible product and recommendation member; A product list constituting unit configured to form an intangible product list to which discount benefits are applied to the tangible product based on the related information of the customer; A recommendation list constituting unit constituting a recommendation post made from recommending members for the intangible product; An output unit configured to output a screen configured from the product list construction unit and the recommendation list construction unit; A price management unit applying a discount benefit based on the input of the customer to the tangible product and granting a predetermined benefit to the recommendation member; And And a control unit for controlling the receiving unit, the product list constructing unit, the recommendation list constructing unit, the output unit, and the price managing unit. The method of claim 10, wherein the predetermined benefit granted to the recommended member, Online sales system through the combination of tangible and intangible products, characterized in that applied in consideration of the cumulative number of views or the recommended number of recommendations made by the recommended member. The method of claim 10, wherein the recommendation list configuration unit Online sales system through the combination of tangible and intangible goods, characterized in that the list of link information to confirm the recommended posts. The method of claim 12, wherein the price management unit, When the screen for confirming the recommended posts through the link information is output, the online sales system through the combination of tangible and intangible goods, characterized in that a predetermined benefit is given to the recommending member who created the recommended post. The method of claim 10, wherein the product list configuration unit On-line sales system through the combination of tangible and intangible goods, characterized in that to form the list of intangible goods by separating the intangible goods according to the size of the discount width.

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