KR100911046B1 - System and method for managing a exposure-information of contents - Google Patents

Abstract

The disclosed content exposure information management system according to the present invention receives input information including web site information, content information, and search condition information, which are to be tracked by the user, and provides the user with a result of tracking the content according to the input information. An interface module for transmitting; A web content search module that searches for content on a web site based on input information input from an interface module; And a content exposure information tracking module that tracks exposure information including a ranking of the exposure page and the page on which the content is exposed and the exposure page on the search result screen searched by the web content search module. According to this, a search result is displayed when a user (content provider) listed in order to sell an item or a product in an internet shopping mall or an online marketplace enters a current exposure position of the content that is listed, that is, a keyword corresponding to the content. It is easy to determine what number of pages is displayed on the web page by rank (rank, number of lines on the page).

Store, openmarket, impressions, rank, search, keyword, category

Description

System and method for managing a exposure-information of contents}

The present invention relates to a system and method for managing content exposure information, and more particularly, to a system and method for tracking where a user such as a specific content seller or a provider is exposed on a web page of a search result when searching for a specific content. will be.

With the development of computer technology and communication technology, the world is rapidly connected to one network, and the existing offline network is being replaced with an online network through such a network (Internet).

One of them is the sale or purchase of goods through the existing offline network of the offline market, for example, a local market, a super market, a department store or a discount store, in parallel with or replaced with the sale or purchase of goods through the online network.

That is, from the offline network, where a buyer of goods had to visit a market, supermarket, department store or discount store in person and face the seller of the goods, the buyer of the goods comfortably sits on a chair and purchases the necessary items while watching a computer screen. It is rapidly moving to an online network.

However, only the properties of the network have changed, but the basic properties of the sale or purchase (demand and supply) of goods have not changed, so even in the existing offline network, sellers can store the store signboards with large store signboards to distinguish them from other sellers or increase their identification. Just as they have tried to differentiate themselves, such as specializing in the interior or interior, in the online market, sellers (content providers) are carrying out various forms of marketing to differentiate themselves from other sellers.

Marketing in such an online network, that is, a marketing method of placing a banner advertisement on a web screen of a portal site, an online shopping mall, or an online marketplace has been provided to distinguish it from other content providers. However, these banner advertisements merely show, there is a problem that can not objectively check how effective the banner advertisement is exposed to the visitor.

In place of this, keyword searches have been provided, and visitors (buyers) on portal sites, online shopping malls or online marketplaces enter keywords for the goods or products they wish to purchase (hereinafter referred to as "content") and enter the keyword When the search result corresponding to the is displayed on the web page, it is possible to objectively determine whether it is exposed to the buyer by clicking the image of the desired content.

In more detail, an item or a seller of a product (hereinafter referred to as a 'content provider') designates a keyword to be searched by a specific keyword in order to list the content that he or she wants to sell in an online shopping mall or an online marketplace, and to market the listed content. In this case, a buyer of an item or a product (hereinafter referred to as a 'content buyer') visits an online shopping mall or an online marketplace site, enters a keyword that represents the content he or she wants to purchase in the keyword window, and then searches the screen. Looking at the search results on the decision to purchase the content.

At this time, the content buyer usually checks only the first page of the search result screen, and the interest level of the subsequent pages is markedly decreased, and even the same page has a greater interest in the contents of the upper rank than the interest in the contents of the lower rank. .

Due to the characteristics of the keyword search method, the content seller wants to display his or her content above the search results in order to differentiate it from other content providers, and sets a plurality of keywords so that the corresponding content is frequently exposed in the keyword search. After entering the keywords set by the user in the keyword window, it is necessary to find out whether the contents provided by the user are being exposed to the upper level or are being exposed.

Determining which of the plurality of keywords is being exposed to the top page or the top position is increasing the efficiency of management by focusing on only the keywords that are not exposed effectively because keywords that are not effective exposure If there is a plurality of contents provided by the content provider, it is necessary to find out which contents have a higher exposure order or increase in sales volume.

However, in the related art, for a keyword management or content management, a content provider inputs a plurality of keywords into a keyword window and checks the search result screen, and then, how many pages are displayed on the search result screen is displayed. There was a discomfort that must be checked by hand. In recent years, as contents provided by content providers are diversifying, problems are increasing so that it is impossible to manage them.

The present invention is derived to solve the above conventional problems, a content exposure information management system that can easily manage the keywords and content corresponding to the content provider in the portal site, online shopping mall or online marketplace and It is an object to provide a method.

The content exposure information management system according to a preferred embodiment of the present invention receives input information including web site information, content information, and search condition information, which are to be tracked by a user, and tracks content according to the input information. An interface module for transmitting a result to the user; A web content retrieval module for retrieving the content on the web site based on input information input from the interface module; And a content exposure information tracking module for tracking exposure information including a page on which the content is exposed and an exposure ranking on the exposure page on the search result screen searched by the web content search module.

As a result, when a user (content provider) registered to sell an item or a product in an internet shopping mall or an online marketplace enters the current exposure position of the content in which the user is listed, that is, a web in which a search result appears It is easy to determine the number of pages on which the page is exposed in the rank (rank, indicating the number of lines on the page).

In this case, the content search module and the content exposure information tracking module is preferably operated at a predetermined time period.

This allows you to track the number of impression pages and rankings of your content on a daily, time-based, or periodic basis, so that you can effectively manage the search results of keywords that correspond to your content. Or it can be easily determined whether it is exposed.

The method may further include a database module that stores exposure information of the content tracked by the content exposure information tracking module.

As a result, the past exposure information (the number of exposure pages or the exposure rank) is periodically stored, so that the history of the corresponding content can be easily managed, and the exposure information is effectively displayed, that is, the keyword exposed to the top page or the top rank. You can market more aggressively. That is, there may be a plurality of keywords or categories indicating the same for one content, and among the plurality of keywords or categories, keywords that may be exposed to an upper page or an upper rank may be easily identified and centrally managed.

In addition, according to a preferred embodiment of the present invention, the information change determination module for determining a state in which the exposure information of the content changes at a predetermined period; further includes.

As a result, it is possible to determine whether the current impression page or impression rank is changing to higher or lower position than the previous impression page or impression ranking, so that the marketing capability can be focused on keywords or categories for the content that is changing to the upper level. As you move down into, you can increase your competitiveness through keyword or category changes, lower prices, or promotions.

In addition, it is preferable that the state of exposure information change of the content determined by the information change determination module is output to the user through the interface module.

As a result, it is possible to provide as a tool that the user can utilize as strategic data by displaying in graph or picture whether the exposure page or the exposure ranking of the keyword or category of the corresponding content is going up or down.

In this case, the search condition is a keyword or category search, and the sorting of the search results of the web content search module is selected from a set including hits, sales, inquiries, and reviews. Do.

Thus, which keywords of the plurality of keywords desired or corresponding to the content are hit or clicked a lot (reinforce marketing for the keyword), which content is sold a lot (reinforced marketing for the content), Immediately determine whether content buyers have a lot of inquiries about the content (such as supplementing the instruction manual for the content), and what content the content buyers have many reviews about (content analysis of the consumer's needs and judgment of popularity). Can be.

On the other hand, the content exposure information tracking method according to a preferred embodiment of the present invention, the information input step of inputting the input information including the web site information, content information and the search condition to be tracked; A content search step of searching for the content in the web site based on the input information input in the information input step; An exposure information tracking step of tracking exposure information including a page on which the content is exposed or an exposure ranking on the exposure page on the search result screen searched in the content search step; And an exposure information display step of displaying exposure information tracked in the exposure information tracking step.

As a result, when a user (content provider) registered to sell an item or a product in an internet shopping mall or an online marketplace enters the current exposure position of the content in which the user is listed, that is, a web in which a search result appears It is easy to determine the number of pages on which the page is exposed in the rank (rank, indicating the number of lines on the page).

In this case, the content search step and exposure information tracking step is preferably carried out in a predetermined cycle.

This allows you to track the number of impression pages and rankings of your content on a daily, time-based, or periodic basis, so that you can effectively manage the search results of keywords that correspond to your content. Or it can be easily determined whether it is exposed.

According to a preferred embodiment of the present invention, the exposure information storage step of storing the exposure information tracked in the exposure information tracking step; further includes.

As a result, the past exposure information (the number of exposure pages or the exposure rank) is periodically stored to easily manage the history of the corresponding content, and the exposure information is effectively displayed, that is, the keyword or category for the content that is changing upward. Can focus on marketing competencies, while changing to lower keywords or categories, lower prices, or promote promotions.

The method may further include an exposure information change determining step of determining a state in which the exposure information is changed at a predetermined cycle.

As a result, it is possible to determine whether the current exposure page or the exposure ranking is changing to a higher or lower level than the previous exposure page or the exposure ranking, and thus, the keyword or category for the content that is changing to the upper level can be used for marketing.

In addition, the exposure information display step, it is preferable to display the exposure information change state determined in the exposure information change determination step.

As a result, the user may intuitively determine this by displaying a graph or a picture whether the exposure page or the exposure ranking of the keyword or category of the corresponding content is going up or down.

In this case, the search condition includes a keyword or category search and a sorting method of the search results, wherein the sorting method includes a hit including a hit, a sale, a query, and a late purchase. It is preferred to be selected.

Thus, which keywords of the plurality of keywords desired or corresponding to the content are hit or clicked a lot (reinforce marketing for the keyword), which content is sold a lot (reinforced marketing for the content), Immediately determine whether content buyers have a lot of inquiries about the content (such as supplementing the instruction manual for the content), and what content the content buyers have many reviews about (content analysis of the consumer's needs and judgment of popularity). Can be.

According to the present invention described above, when a content provider who sells an item or a product in an internet shopping mall or an online marketplace, a search result appears when a keyword corresponding to the content is entered, that is, the current exposure position of the content that the user has listed It is easy to determine the number of pages on which a web page is exposed in the rank (rank, the number of lines on the page).

In addition, by tracking the number of impression pages and ranking of content on a monthly, weekly, daily, or hourly basis or at predetermined intervals, the search results of the keyword corresponding to the content are sorted. It is easy to determine how effectively they are being managed or exposed.

In addition, the past exposure information (exposure page number or exposure rank) is periodically stored to easily manage the history of the corresponding content, the exposure information is effectively coming out, that is, keywords that are exposed to the top page or the top rank You can market more aggressively.

In addition, there may be a plurality of keywords or categories indicating the same for one content, and among the plurality of keywords or categories, keywords that may be exposed to an upper page or an upper rank may be easily identified and centrally managed.

In addition, it is easy to determine whether the current impression page or impression rank is moving up or down than the previous impression page or impression rank, and can concentrate marketing capabilities on keywords or categories for the content that is changing upward. On the other hand, if you are changing to the bottom, you can increase your competitiveness by changing keywords or categories, lowering prices, or promoting them.

In addition, the user can intuitively determine this by displaying a graph or a picture whether the exposure page or the exposure ranking of the keyword or category of the corresponding content is going up or down.

In addition, which of the plurality of keywords desired by the content provider, i.e., the content is hit or clicked a lot (enhanced marketing for that keyword), which content is sold a lot of the content (enhanced marketing for the content) Immediately determine whether the content buyer has many inquiries about the content (eg, supplementing the instruction manual for the content), and what content the content buyer has many purchase reviews about (consumer's needs analysis and popularity judgment on the content) can do.

Hereinafter, a content exposure information management system according to a preferred embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram schematically showing a content exposure information management system according to a preferred embodiment of the present invention, and FIG. 2 is a block diagram illustrating a configuration in which the content exposure information management system and the Internet network shown in FIG. 1 are connected. .

1 and 2, the content exposure information management system 100 according to a preferred embodiment of the present invention, the interface module 101, the web content search module 103, the content exposure information extraction module 105 and Database module 107.

The interface module 101 mediates the system 100 and a content provider (user) who intends to sell an item or product on an online shopping mall, an online marketplace or a portal site, and the content provider wants to manage. When the input information including the information about the information, the search condition and the web site information is input through the content provider terminal 200, it is received and processed, and the exposure information processed by the content exposure information extraction module 105 to be described later It transmits to the provider terminal 200.

In this case, the content information may include information representing detailed characteristics such as a product name, a product name, a trademark, a size, a color, and the like, and a search condition may include a keyword or a category in which the content may be classified. For example, a trademark, a small size, and blue content information may be input to a content called a bag, and a keyword, a backpack, a bag, a wallet, or the like may be input as a keyword. In addition, as the website information, a website domain of an online shopping mall or an online marketplace may be input.

When the input information is received through the interface module 101, the web content search module 103 analyzes the web site information among the input information, searches the input information with the search engine 300 of the corresponding web site, and extracts the search result information. .

The content exposure information extraction module 105 extracts exposure information of content corresponding to the input information from the search result extracted from the web content search module 103. At this time, as the exposure information, which page on the web screen of the search result is exposed or the exposure rank (rank) is extracted.

For example, when a content provider (system user) wants to sell a bag and a keyword 'aa' representing a 'aa' trademark is input, a search extracted by the search engine 300 of a specific online marketplace In the result list, the searcher inputs a keyword in the keyword window of the online marketplace through the search terminal 400 (A of FIG. 3A) to extract the same information as the search result list, and also searches for contents listed by other content providers. As a result, a plurality of search result screens appear as shown in B of FIG. 3B.

In the case of numerous search result screens, the content of the sale of the content provider (user) is, for example, when the impression page is on page 5 (C of FIG. 3C), there has been inconvenience of having to memorize or manually manage them manually. In addition, there was an inconvenience of having to check the contents of the user while manually turning the page manually, but in the present invention, when the keyword 'aa' is automatically input, the history of being exposed to five pages on a specific date and time is automatically displayed. Managed.

On the other hand, the history of the content can be managed in the exposure page, but may be managed in the overall exposure ranking (rank). That is, when a keyword “aa” is input, when a total of 100 search results are output, it may be managed to which rank among the contents listed by the content provider is exposed.

As such, content providers can instantly determine which pages or rankings their content currently in a particular online marketplace is exposed to, including multiple keywords and multiple keywords for multiple content. Even if is input, the exposure information can be easily managed.

In addition, according to a preferred embodiment of the present invention, the web content retrieval module 103 and the content exposure information extraction module 105 periodically at predetermined time intervals in order to manage the content management or the exposure information of the corresponding content and the history management. ) Is driven to obtain exposure information from the search results. As a result, the past exposure information and the current exposure information may be provided, which may serve as a basis for determining whether the exposure of the corresponding content is changing to the upper or lower.

To this end, according to a preferred embodiment of the present invention, further comprising a database module 107 that stores the exposure information of the content, the information change determination module 109 for determining a state in which the content exposure information is changed at a predetermined period; Include.

That is, the information change determination module 109 compares the exposure information at the times of tT (cycle), t, and t + T (cycle) to determine whether the exposure page is changing to the upper page or the lower page, and the exposure order. It is determined whether (rank) is changed to an upper rank or a lower rank.

For example, if the keyword for the content of 'bag' is set to 'aa', an impression page (exposure rank) for the content of the bag called the content provider searched for the keyword for 'aa' is shown in FIG. 4A. As shown in FIG. 4B, the exposure page (exposure rank) for the content of the bag, which is the content provider's bag, searched for the keyword 'bb' when the keyword for the same 'bag' content is changed to 'bb', as shown in FIG. 4B. In the case of gradually changing downward as shown in the figure or when there is no change in the lower direction as shown in FIG. 4C, the content provider can immediately determine that the keyword 'aa' needs to be used for more marketing.

Although only two keywords are assumed for one piece of content, in the case where a plurality of pieces of content and therefore more keywords are used, it is difficult to manage content and keywords in the related art. Determining unnecessary keywords and intensively managing only the keywords that are on the rise will lead to a competitive advantage over other content providers.

While the present invention has been described by matching content and keywords for the corresponding content, the same is true even if a category for classifying the content is matched instead of the keyword.

At this time, according to a preferred embodiment of the present invention, the content provider terminal device through the interface module 101 to output the content to the content provider by graphing as shown in Figure 4a to 4c so that the content provider immediately recognizes the change state visually. Send to 200.

On the other hand, the content exposure information extraction module 105 preferably inputs the information on the sorting method to the input condition of the input information input by the content provider terminal 200, the hit method of the content (hit) It can be sorted by the number of cases, the number of sales, the number of inquiries or the number of reviews. In each case, even the same keyword and content may have different exposure pages or exposure rankings, and interpretation of the results may also vary.

For example, the number of hits indicates that the content purchaser (purchaser) clicked on the content in the search result screen, which can be used as a measure of popularity, and the number of sales indicates that the content was actually sold. In addition, the number of inquiries is to determine whether there are many inquiries from the content buyers about the contents, and may take measures such as reinforcing the description of the contents and provide standard Q & A. In addition, the number of late reviews presupposes that the content is actually sold, and thus may be used for marketing by analyzing not only the popularity of the content but also the needs of the content buyer.

As such, according to the present invention, the content provider can easily recognize the content and the exposure information of the content listed on the specific site, thereby grasping the trend for the marketing or the specific content, and the content to be strategically drawn out in the future. For example, if the content of a bag has a higher exposure ranking and shows a higher popularity or sales (Fig. 4a), the content of a book is a lower level of exposure (Fig. 4b) (Fig. 4c). It is advantageous to design a sales strategy centered on content, so that it can be automatically and conveniently recognized, so that content providers can stand out from other content providers.

5 is a flowchart illustrating a method of extracting content exposure information according to a preferred embodiment of the present invention. Hereinafter, a method of tracking content exposure information according to a preferred embodiment of the present invention will be described with reference to FIG. 5.

Content exposure information extraction method according to a preferred embodiment of the present invention, the information input step (S110), the input information for the content is input, the content search step (S120) to search the content corresponding to the input information, the search results Exposure information extraction step (S150) for extracting the exposure information of the content and exposure information display step (S180) in which the extracted exposure information is displayed.

The information input step (S110) is a step in which a user (content provider) inputs information on content that he / she wants to manage through the content provider terminal 200. Include information, content information, and search criteria on the online marketplace's Web site. The content information may include a product name, a product name, a trademark, a color, a size, and the like. The search condition may include a setting for whether a keyword or category is searched and a setting for sorting, and the sorting method sorts the search results. To do this, the content may be sorted by the number of hits, sales, inquiries, and purchases of the content, and exposure information of the content may be different according to the sorting method, and the future marketing strategy may be set accordingly.

Thereafter, information on the website is selected from the input information input in the information input step S110 (S120), and content is searched based on the input information in an online shopping mall or an online marketplace corresponding to the selected website (S120). ).

After the search results are extracted from the search engine 300 of the website input in the content search step S120 with keywords corresponding to the content information, and the extracted search results are sorted by the input sorting method (S140). The number of pages is displayed on the sorted search result screens and the number of pages (or ranks) is extracted (S150).

Thereafter, the extracted exposure information is provided to the content provider terminal 200 so that the content provider inputs the input information using the keyword 'A' as shown in FIG. 3A. The search result (B) is provided by the keyword, and as shown in FIG. 3C, it is possible to automatically recognize that the user's content is exposed on page 5 (C).

According to a preferred embodiment of the present invention, such a series of processes are repeated and executed at regular intervals, and includes an exposure information change determination step S170 for determining a state in which such exposure information is changed at a predetermined cycle.

As a result, it is possible to recognize not only where the contents of the user are currently exposed, but also where the contents have been exposed in the past, so that it is possible to determine how the contents are exposed. Display changes in exposure information so that you can immediately see if something is changing.

4A to 4C briefly illustrate this, and as shown in FIG. 4A, the exposure of the corresponding content is gradually being exposed to the upper part, and as shown in FIG. 4B, the exposure of the corresponding content is gradually being pushed downward. In addition, as shown in FIG. 4C, it is possible to visually recognize whether there is no change in the exposure of the corresponding content, thereby making it possible to devise a strategy to more aggressively or aggressively strengthen sales or marketing for the content shown in FIG. 4A.

In this case, the exposure information change state may be set to be determined on a monthly basis, weekly basis or hourly basis.

In addition, the exposure information for the content extracted in the exposure information extraction step (S150) is preferably stored to manage the history of such content (S160).

As mentioned above, although the preferred embodiment of the present invention has been illustrated and described, the present invention is not limited to the above-described embodiment, and any person having ordinary skill in the art to which the present invention belongs without departing from the scope of the claims. Modifications and variations are possible.

1 is a block diagram showing a content exposure information management system according to a preferred embodiment of the present invention;

2 is a block diagram illustrating a connection relationship between a content exposure information management system shown in FIG. 1 and another network;

3A to 3C are diagrams for describing exposure information of content by the content exposure information management system shown in FIG. 1;

4A to 4C are diagrams for explaining that content is managed by the content exposure information management system shown in FIG. 1;

5 is a flowchart illustrating a method of managing content exposure information according to an exemplary embodiment of the present invention.

<Description of Symbols for Major Parts of Drawings>

100: content exposure information management system 101: interface module

103: web content search module 105: content exposure information extraction module

107: database module 109: information change judgment module

200: content provider terminal 300: search engine

400: search terminal N: Internet network

Claims (14)

Receives input information including website information including the domain of the website to be tracked by the user, content information about the content to be managed by the user, and search condition information including keywords or categories for the content to be managed. An interface module for receiving and transmitting a tracking result of the content according to the input information to the user; A web content retrieval module for retrieving the content on the web site according to input information input from the interface module; And And a content exposure information extraction module for extracting exposure information including a page or exposure ranking of the content exposed on the search result screen searched by the web content search module. The method of claim 1, And the content retrieval module and the content exposure information extraction module are operated at predetermined time intervals. The method of claim 1, And a database module for storing exposure information of the content extracted by the content exposure information extraction module. The method of claim 3, And an information change determination module for determining a state in which the exposure information of the content is changed at a predetermined cycle. The method of claim 4, wherein Content change information management system, characterized in that the change state of the exposure information of the content determined by the information change determination module is transmitted to the user through the interface module. The method of claim 2, And a database module for storing exposure information of the content extracted by the content exposure information extraction module. The method according to any one of claims 1 to 6, The search condition is a keyword or category search, The sorting of the search results of the web content search module is selected from a set including hits, sales, inquiries, and reviews. Information input for inputting information including website information including a domain of a website to be tracked, content information about content managed by a user, and search conditions including keywords or categories for managed content step; A content search step of searching for the content in the web site according to the input information input in the information input step; An exposure information extraction step of extracting exposure information including a page to which the content is exposed and an exposure ranking on the exposed page on the search result screen searched in the content search step; And And exposure information display step of displaying the exposure information extracted in the exposure information extraction step. The method of claim 8, wherein the content searching step and the exposure information extraction step are performed at predetermined intervals. The method of claim 8, The exposure information management step of storing the exposure information tracked in the exposure information extraction step; content exposure information management method further comprising. The method of claim 10, And determining the exposure information change to determine a state in which the exposure information is changed at a predetermined cycle. The method of claim 11, wherein the displaying of the exposure information comprises: And displaying the exposure information change state determined in the exposure information change determination step. The method of claim 9, And exposure information storing step in which the exposure information extracted in the exposure information extracting step is stored. The method according to any one of claims 8 to 13, The search condition includes a keyword or category search and a sorting method of search results. The sorting method is content exposure information management method, characterized in that selected from the set including the number of hit (hit), the number of sales, the number of inquiries and the number of late purchase.

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