KR100895788B1 - Device, Method and recording medium for providing contents according to requesting information in message - Google Patents

Abstract

Disclosed are a service providing apparatus, a method, and a recording medium for providing content corresponding to request information in a message. A content providing apparatus for providing content corresponding to request information in a message, the content providing apparatus comprising: a registration unit for registering one or more contents and content providers corresponding to request information including one or more of keywords and parameters; A transceiver for receiving a message including at least one of a keyword and a parameter from a communication terminal, and transmitting the content to the communication terminal; An extraction unit for extracting one or more of the keywords and parameters from the received message; And a content management unit that selects one or more contents corresponding to one or more of the keywords and parameters. According to the present invention, a keyword and / or parameter may be received using a message from a communication terminal, and corresponding content may be provided to the communication terminal in advance.

Parameter, content

Description

Device, method and recording medium for providing content corresponding to request information in a message {Device, Method and recording medium for providing contents according to requesting information in message}

The present invention relates to a service for providing content corresponding to request information in a message. More particularly, the present invention relates to an apparatus, a method, and a recording medium for providing pre-registered content corresponding to a keyword or a keyword / parameter in a message.

With the development of wireless technology and the Internet, many people can be provided with various contents not only using fixed communication devices such as personal computers but also mobile communication terminals such as mobile communication terminals. The mobile communication terminal may be connected to an internet network or a content providing server to use or download various data such as text data, video, and game.

However, in the related art, in order to find a desired wireless content, a user usually has to access a wireless Internet service and select a content category in a menu form according to a predetermined classification scheme.

In addition, according to the related art, it takes considerable time and effort for the mobile terminal user to find the desired wireless content using the mobile terminal.

Therefore, there is a need for a method of requesting a desired content without accessing a wireless Internet service and a method of quickly recognizing and providing the corresponding content.

Accordingly, the present invention has been made to solve the above-described problem, and is intended to receive keywords and / or parameters using a message from a communication terminal, and to provide corresponding contents to the communication terminal.

The present invention is to provide a desired content to a communication terminal quickly by registering the content and / or content provider corresponding to the keyword and / or parameters through a bidding process in advance.

According to an aspect of the invention, the content providing device for providing content corresponding to the request information in the message, the content providing device for providing content corresponding to the request information in the message, comprising at least one of a keyword and a parameter A register that registers one or more of one or more contents and content providers corresponding to the request information; A transceiver for receiving a message including at least one of a keyword and a parameter from a communication terminal, and transmitting the content to the communication terminal; An extraction unit for extracting one or more of the keywords and parameters from the received message; And a content manager configured to select one or more contents corresponding to one or more of the keywords and parameters.

The keyword may be a first content providing range, and the parameter may be a second content providing range within the first content providing range.

In addition, the keywords and parameters may be separated by a delimiter including at least one of a shortcut key and a special character.

In addition, the one or more contents may be registered in a priority order according to a predetermined rule, and may be provided in order of high priority corresponding to the number of contents requested from the communication terminal.

The method may further include a bid processing unit that receives one or more of a content and a content provider corresponding to the highest price by receiving bid price data for a keyword or keyword / parameter to be bidding.

In addition, when only the content provider is registered, it may be to provide any content selected by the content provider to the communication terminal.

The extractor may determine whether the extracted keyword or keyword / parameter is information registered in a content database or a content provider database, but select content only when registered.

In addition, the message may be a short message or a multimedia message.

According to another aspect of the present invention, in a method for providing a content corresponding to request information in a message by the apparatus for providing a service, one or more of one or more contents and content providers corresponding to the request information including one or more of keywords and parameters Registering a; Receiving a message including at least one of a keyword and a parameter from the communication terminal; Extracting one or more of the keywords and parameters from the received message; Selecting one or more contents corresponding to one or more of the keywords and parameters; And it may provide a method comprising the step of transmitting the content to the communication terminal.

The keyword may be a first content providing range, and the parameter may be a second content providing range within the first content providing range.

In addition, the keywords and parameters may be separated by a delimiter including at least one of a shortcut key and a special character.

In addition, the one or more contents may be registered in a priority order according to a predetermined rule, and may be provided in order of high priority corresponding to the number of contents requested from the communication terminal.

The registering of at least one of the content and the content provider may further include bidding to select one or more of the content and the content provider corresponding to the highest price by receiving bid price data for the keyword or the keyword / parameter. It may be.

In addition, when only the content provider is registered, it may be to provide any content selected by the content provider to the communication terminal.

The extracting may further include determining whether the extracted keyword or keyword / parameter is information registered in a content database or a content provider database, but selecting content only when registered. have.

In addition, the message may be a short message or a multimedia message.

According to yet another aspect of the present invention, a method of implementing any one of the above methods may provide a recording medium in which instructions executable in a digital processing apparatus are implemented and a program recorded therein, which can be read by the digital processing apparatus. .

According to the present invention, a keyword and / or parameter may be received using a message from a communication terminal, and content corresponding thereto may be provided to the communication terminal.

In addition, the present invention can quickly provide the desired content to the communication terminal by registering the content and / or content provider corresponding to the keyword and / or parameters through a bidding process in advance.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram schematically showing an entire system for providing content corresponding to request information in a message according to an embodiment of the present invention.

Referring to FIG. 1, a content providing system corresponding to request information in a message according to the present embodiment includes a communication terminal 110, a message server 120, a content providing device 130, a network 140, and a content provider server ( 150).

The communication terminal 110 is a wired or wireless communication terminal 110 including a function of transmitting and receiving a message through the message server 120. In addition, the communication terminal 110 is equipped with processor means for predetermined arithmetic processing, such as a PDA, a mobile phone, etc., connected to a communication network via a base station, and has hardware and / or software capable of being connected to a wired / wireless communication network. The concept encompasses all devices.

The message server 120 is a server that receives a message such as a short message service (SMS) or a multimedia message service (MSS) from the communication terminal 110 and transmits the message to the content providing apparatus 130, and is a short message service. It may be a Short Message Service Center (SMSC) or a Multimedia Message Service Center (MMSC).

Although not shown in the drawings, the message server 120 may be connected to one or more mobile switching centers (MSCs), public switched telephone networks (PSTNs), integrated services digital networks (ISDNs), and the like. Can transmit and receive.

The content providing device 130 receives a message transmitted from the communication terminal 110 through the message server 120 and transmits the content corresponding to the request information included in the message to the communication terminal 110. .

That is, when the content providing device 130 receives the message including the request information, the content providing device 130 extracts the request information in the message, searches for one or more preset contents corresponding to the request information, and provides the result.

Here, the request information may include any one of a keyword, a keyword, and a parameter (hereinafter, referred to as "keyword / parameter"). In this case, the keyword according to the present embodiment may be information of the first range that can specify the content requested by the user, and the parameter may be information of the second range that can further specify the desired content from the first range. Can be.

For example, when the keyword is "pizza" and the parameter is "coupon", only the content corresponding to the coupon among the contents related to the pizza may be the target. In addition, if "music" is a keyword and "video" is a parameter, the video with music will be the content selection range.

Keywords and parameters can be distinguished due to delimiters. Here, the separator may be a shortcut or special character such as a space or slash. For example, when the separator is a slash, when “pizza / coupon” is input to the message, the content providing device 130 according to a preset rule, pizza is a keyword having a first search range, and coupon is a second. It can be seen as a parameter that is a search range.

In addition, the content providing apparatus 130 may set one or more corresponding contents in advance through a process such as bidding from the content providers for the keyword or the keyword / parameter. Hereinafter, the function of the content providing apparatus 130 will be described in detail with reference to FIG. 2.

The network 140 may be a wired or wireless communication network connecting the communication terminal 110, the message server 120, and the content providing device 130. The exchange of information between each communication terminal 110, the message server 120 and the content providing device 130 may be made by a predetermined communication protocol, the network 140 connecting them is necessarily one network (140) Need not be

When the network 140 is a wireless communication network, the network 140 may include a base station, a base station controller, a switch, and a network interworking device. Here, the base station is a network termination device that is directly coupled to the mobile communication terminal 110 through a wireless channel by performing baseband signal processing, wired and wireless conversion, and transmission and reception of a wireless signal. In addition, the base station controller is located between the base station and the switch to control and manage one or more base stations, and performs call processing related traffic, signaling, and mobility management. In addition, the exchange is a wired / wireless hybrid digital exchange that provides wired communication functions (PSTN / ISDN) and mobile communication functions. In addition, an inter-working function (IWF) is a wireless data device for connecting a wireless communication network and wireless content servers.

In addition, the network 140 may be configured in the form of LAN and WAN by technologies such as ADSL, VDSL, Wi-Fi, WIBRO, and HSDPA, and a technology such as a VPN may be used to enhance security.

The content provider server 150 is a server operated by the content provider, and serves to provide the content providing apparatus 130 or the communication terminal 110 with content corresponding to the keyword or keyword / parameter requested from the communication terminal 110. Can be done.

The contents provided include a variety of video services on demand, audio services on demand, stock information, travel information, and games. In addition, there may be a download server that provides content in a download form and a streaming server that provides content in a streaming method, depending on the providing method.

2 is a functional block diagram of a content providing device 130 according to an embodiment of the present invention.

Referring to FIG. 2, the content providing device 130 according to the present embodiment includes a register 210, a content provider database 220, a content database 230, a transceiver 240, an extractor 250, and a content manager. 260 and a bid processing unit 270.

The registerer 210 selects one or more contents for each keyword or keyword / parameter based on a predetermined keyword or keyword / parameter, and registers the same. In this case, the content transmitted to the communication terminal 110 may be one or more contents registered for each requested keyword or keyword / parameter.

 In addition, according to another embodiment of the present invention, the registration unit 210 may select one or more content providers for each keyword or keyword / parameter and register the same. In this case, the content transmitted to the communication terminal 110 may be any content provided by the content provider who registered the requested keyword or keyword / parameter.

The content provider database 220 includes a predetermined keyword or keyword / parameter and a content provider corresponding thereto. When the communication terminal 110 requests a content corresponding to a keyword or a keyword / parameter through a message, the content providing device 130 transmits content provided by a content provider corresponding to the keyword or keyword / parameter. Can be sent to.

Here, the content provider refers to a person who operates a web site where a location on the network 140 is designated by a network 140 address (eg, an IP address, a URL, a domain name, etc.) and may be, for example, an advertiser. . In addition, the content provider may preempt a keyword or a keyword / parameter through a bidding process and provide content related thereto.

In this case, the content provided by the content provider may notify the content provider when the communication terminal 110 receives the request, and may be any content selected by the content provider. In addition, the content provided by the content provider may be content registered in advance by the content provider. In this case, the pre-registered content may be stored in the content database 230 for each keyword or keyword / parameter.

The content database 230 records and maintains one or more contents related to a predetermined keyword or keywords / parameters. In particular, the content database 230 records one or more contents corresponding to a predetermined keyword or keyword / parameter, and when the keyword or keyword / parameter is received as being included in the message as request information, the content database 230 stores the keyword or keyword / parameter. The corresponding content is controlled to be the target to be provided to the communication terminal 110.

The content providing device 130 may store the content input from the content provider in the content database 230 when the content provider first registers the keyword or the content corresponding to the keyword / parameter. In addition, the content providing device 130 may change the content stored in the content database 230 whenever the content provider requests the change of the content.

In this case, the provided content may be registered for each keyword or keyword / parameter through a bidding process. Detailed description of the bidding process will be described later with reference to FIG. 6.

Meanwhile, the content database 230 may group and store one or more contents based on a predetermined keyword or keyword / parameter. When the number of contents is designated from the communication terminal 110, the content providing apparatus 130 may be as much as the number. If there is a number preset by the operator of the), the content can be provided to the communication terminal 110 by that number. However, in such a case, priority is calculated for each content and is provided in order of high ranking.

The transceiver 240 may receive a message including a keyword or a keyword / parameter from the communication terminal 110. In addition, the content provider may receive data regarding bidding and / or content provided by the content provider, or transmit the content to the communication terminal 110. However, when the content provider directly provides the content to the communication terminal 110, the content providing device 130 may not receive the content.

The extractor 250 extracts a keyword or a keyword / parameter from a message received from the communication terminal 110 and transmits information on the extracted keyword or keyword / parameter to the content manager 260.

The content manager 260 may extract content corresponding to the extracted keyword or keyword / parameter, and provide the extracted content to the communication terminal 110 through the corresponding transceiver 240.

The content manager 260 extracts the content corresponding to the keyword or the keyword / parameter using the content database 230 or the content provider database 220, and at least a part of the extracted content information is selectively selected from the communication terminal 110. Can be controlled to be sent to.

For example, when it is requested to limit the number of contents in addition to the keyword or the keyword / parameter to two in the message of the communication terminal 110, only the two contents having higher priority among the registered contents are sent to the communication terminal 110. Can be sent.

As described above, when the content corresponding to the keyword or the keyword / parameter is stored in the content database 230, it may be transmitted to the communication terminal 110. However, if only the content provider is registered, it may be notified to the content provider, and the server operated by the content provider may transmit the content to the communication terminal 110.

The bid processing unit 270 may register a keyword or a keyword / parameter with a content provider through a predetermined bidding process. For example, the content providing device 130 receives bid price data for a keyword or keyword / parameter to bid from content providers.

When a plurality of content providers participate in a bid for the same keyword or keyword / parameter, the content provider that can provide content according to the keyword or keyword / parameter according to a predetermined criterion is successful. Detailed description of the bidding process will be described later with reference to FIG. 6.

FIG. 3 is an example of a content database according to an embodiment of the present invention. FIG. 3 is a diagram for explaining one or more pieces of content information grouped and stored in a predetermined keyword or keyword / parameter.

Referring to FIG. 3, content is data that can be provided in a web page operated by a content provider. For example, when a content providing request for a keyword / parameter “pizza / coupon” is received, the content is related to “pizza”. Among the contents, contents corresponding to "coupons" are provided. That is, the content providing device 130 may transmit to the communication terminal 110 requesting "Domino Coupon", "Pizza Hut Coupon", and "Mr. Pizza Coupon" registered in advance in response to a user request "Pizza / Coupon". have.

If the information requested from the communication terminal 110 is not set as a keyword / parameter and is made of only a keyword (for example, “pizza”), information on the keyword will be transmitted. That is, when the communication terminal 110 requests content corresponding to "pizza", the content title (for example, "domino pizza") for the web page of the content provider, the content summary, and the network 140 address ( For example, may be included.

In addition, the parameter according to the present embodiment may be to specify the type of the content corresponding to the keyword. For example, when a keyword / parameter of “partings / videos” is requested as shown in FIG. 3, a video (for example, a music video corresponding to a parting song) is provided among contents having a title of partings. Can be.

Meanwhile, the number of contents corresponding to a keyword or a keyword / parameter may be one or more, which is determined by an operator of the content providing device 130. In addition, the operator of the content providing apparatus 130 may register the plurality of contents in a ranking and then provide the contents in the order of high priority according to the number of contents requested by the user.

For example, when requesting to transmit two pieces of content for "pizza / coupon" from the communication terminal 110, the content providing device 130 only the first rank "Domino coupon" and the second rank "pizza hut coupon" It may transmit to the communication terminal 110.

FIG. 4 is an example of a content provider database according to an embodiment of the present invention. FIG. 4 is a diagram for explaining one or more pieces of content information grouped and stored in a predetermined keyword or keyword / parameter.

The content providing device 130 may register a content provider corresponding to a predetermined keyword or keyword / parameter in the content provider database. In this case, the content providing device 130 may rank the content providers through a bidding process to be described later.

In FIG. 4, if one or more content providers are grouped and stored based on the keyword / parameter “pizza / coupon”, the ranking information of each content provider may be stored together. For example, the ranking of each content provider may be determined through a bid process.

When only one content provider is designated for each predetermined keyword or keyword / parameter, arbitrary content selected by the corresponding content provider may be provided. However, when a plurality of content providers are selected as shown in FIG. 4, content may be provided by various methods.

For example, when it is requested to transmit three pieces of content from the communication terminal 110, up to three content providers may provide one piece of content. In addition, the first-class content provider Domino may provide two "domino pizza coupons" and the second-class content provider pizza hut may provide one "pizza hut pizza coupon". As one of criteria for setting such a provisioning method, a bidding cost suggested by a content provider may be considered.

Meanwhile, the content selected by the content provider may be stored in the content database 230 or may be content stored in the content provider server 150. The content stored in the content provider server 150 may be directly transmitted to the communication terminal 110 or may be provided via the content providing device 130.

In addition, in the present exemplary embodiment, the content provider database 220 is stored based on the same keyword or keywords / parameters. Of course, there can be various configuration examples for the content provider database 220, such as to be stored.

5 is a diagram illustrating a procedure for providing content corresponding to a keyword or a keyword / parameter included in a message according to an embodiment of the present invention.

In operation 510, the content providing apparatus 130 may register a content corresponding to a keyword or a keyword / parameter and / or a content provider. The registration method may be made through bidding, which will be described later in FIG. 6.

In operation 520, the content providing device 130 may receive a short message or a multimedia message including a keyword or a keyword / parameter from the communication terminal 110.

In operation 530, the content providing device 130 may extract a keyword or a keyword / parameter from the received message. Thereafter, the content providing device 130 determines whether the extracted keyword or keyword / parameter is information registered in the content database 230 or the content provider database 220.

If the keyword or the keyword / parameter is information registered in the content providing apparatus 130, the content providing apparatus 130 may select content corresponding to the extracted keyword or keyword / parameter in operation 540. If only a content provider corresponding to a keyword or a keyword / parameter is registered, it may be any content selected by the content provider.

In operation 550, the content providing device 130 may transmit the selected content to the communication terminal 110. If only a content provider corresponding to a keyword or keyword / parameter is registered, the corresponding content may be transmitted to the communication terminal 110 from the content provider server 150 or via the content providing device 130.

6 is a diagram illustrating a procedure for bidding content or a content provider according to an embodiment of the present invention.

Referring to FIG. 6, in operation 610, the content providing device 130 may receive a desired keyword or keyword / parameter and bid price data thereof from a content provider. In this case, the bidding target may be each of the contents, or the content provider may be a bidding target in order to preempt all the contents that can be provided for the keyword or the keyword / parameter.

If a plurality of content providers participate in bidding on the same keyword or keyword / parameter, the content providing device 130 compares bid price data of each content provider in step 620.

In operation 630, the content providing device 130 selects a priority of the keywords or keywords / parameters in order of the highest bid price, and provides a content provider capable of providing the content and / or the content corresponding to the keyword or the keyword / parameter. You can win.

In this case, only one content and / or content provider may be selected for one keyword or keyword / parameter. In addition, a plurality of content providers may be selected and prioritized, but the number and order of contents that each content provider may provide may be limited.

In operation 640, the content providing apparatus 130 may register the content provider that satisfies the predetermined bidding requirement and / or the content provider that may provide the content to the content database 230 and / or the content provider database 220, respectively. . The subsequent process is as described in FIG.

7 and 8 are views illustrating a screen of the communication terminal 110 that has received content according to an embodiment of the present invention.

When one or more contents are provided to the communication terminal 110, one content may be displayed on the screen of the communication terminal 110 as shown in FIG. 7. This is a case where a plurality of contents are provided, which includes a case of transmitting a separate message for each contents.

Meanwhile, as shown in FIG. 8, a plurality of contents may be provided to the communication terminal 110 at one time. In this case, the contents to be provided are arranged in a list order in one message, and the provided message preferably includes a callback URL for automatically accessing each content.

The method of the present invention as described above may be implemented in a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention as set forth in the claims below It will be appreciated that modifications and variations can be made.

1 is a block diagram schematically illustrating an entire system for providing content corresponding to request information in a message according to an embodiment of the present invention.

2 is a functional block diagram of a content providing device according to an embodiment of the present invention.

3 is an example of a content database according to an embodiment of the present invention, illustrating one or more pieces of content information grouped and stored in a predetermined keyword or keyword / parameter.

FIG. 4 is an example of a content provider database according to an embodiment of the present invention and illustrates one or more pieces of content information grouped and stored in a predetermined keyword or keyword / parameter. FIG.

5 is a diagram illustrating a procedure for providing content corresponding to a keyword or a keyword / parameter included in a message according to an embodiment of the present invention.

6 is a diagram illustrating a procedure for bidding content or a content provider according to an embodiment of the present invention.

7 and 8 are diagrams illustrating a screen of a communication terminal receiving content according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110: communication terminal 120: message server

130: content providing device 140: network

150: content provider server

210: Register 220: Content Provider Database

230: content database 240: transceiver

250: extraction unit 260: content management unit

270: bid processing unit

Claims (17)

In the content providing device for providing content corresponding to the request information in the message, A registration unit that registers one or more of one or more contents and content providers corresponding to request information including keywords and parameters; A transceiver for receiving a message including at least one of a keyword and a parameter from a communication terminal, and transmitting the content to the communication terminal; An extraction unit for extracting one or more of the keywords and parameters from the received message; And Including a content management unit for selecting one or more contents corresponding to one or more of the keywords and parameters, And the one or more contents are registered in a priority order according to a predetermined rule, and are provided in order of high priority corresponding to the number of contents requested from the communication terminal. The method of claim 1, The keyword is a first content providing range, And wherein the parameter is a second content providing range that falls within the first content providing range. The method of claim 1, The keyword and the parameter is a content providing device, characterized in that separated by a delimiter including at least one of a shortcut key and special characters. The method of claim 1, And the parameter designates a type of content corresponding to the keyword. The method of claim 1, And a bid processing unit configured to receive one or more of a content and a content provider corresponding to a highest price by receiving bid price data for a keyword or keyword / parameter to be bidded. The method of claim 1, If only the content provider is registered, And providing any content selected by the content provider to the communication terminal. The method of claim 1, The extraction unit And determining whether the extracted keyword or keyword / parameter is information registered in a content database (230) or a content provider database, and selecting content only when registered. The method of claim 1, And the message is a short message or a multimedia message. In the method for providing content corresponding to the request information in the message, the content providing device, Registering one or more of one or more contents and content providers corresponding to request information including keywords and parameters; Receiving a message including at least one of a keyword and a parameter from the communication terminal; Extracting one or more of the keywords and parameters from the received message; Selecting one or more contents corresponding to one or more of the keywords and parameters; And Transmitting the content to the communication terminal; The one or more contents are registered in a priority order according to a predetermined rule, and the contents are provided in order of high priority corresponding to the number of contents requested from the communication terminal. The method of claim 9, The keyword is a first content providing range, The parameter is a second content providing range that falls within the first content providing range. The method of claim 9, The keywords and parameters are separated by a delimiter including at least one of a shortcut key and a special character. The method of claim 9, The parameter may specify a type of content corresponding to the keyword. The method of claim 9, Registering one or more of the content and content providers And bidding to receive bid price data for the keyword or the keyword / parameter to select one or more of the content and the content provider corresponding to the highest price. The method of claim 9, If only the content provider is registered, And providing any content selected by the content provider to the communication terminal. The method of claim 9, The extracting step The method may further include determining whether the extracted keyword or keyword / parameter is information registered in a content database or a content provider database. Selecting content only if registered. The method of claim 9, The message is a short message or a multimedia message. A recording medium in which instructions executable in a digital processing apparatus are implemented by the method of any one of claims 9 to 16, and in which a program can be read by the digital processing apparatus.

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