KR100894344B1 - System for estimating a preference rate of an user for moving picture file and method of the same - Google Patents

Abstract

The present invention relates to a system for predicting user's preference for video data and a method of predicting the video data. To provide a user's preference prediction system for video data that can accurately predict user's preferences for various video files by automatically assigning a preference score for the corresponding search result information according to whether There is this.

According to the present invention, the server automatically calculates the user's preference in consideration of the user terminal information, the UCC reading time information, and the size information of the UCC file without installing a separate program for checking the UCC reading time in the user terminal. It is possible to automatically calculate the user's preference for a specific UCC file by installing a separate program that checks the UCC viewing time in the user terminal, so that the file links can be rearranged in order of preference of the UCC file. It can be used as a criterion for calculating advertising costs to be attached to the UCC file or uplink on the search portal homepage, and can be used as an important decision factor for advertisers.

Video data, UCC, search portal

Description

SYSTEM FOR ESTIMATING A PREFERENCE RATE OF AN USER FOR MOVING PICTURE FILE AND METHOD OF THE SAME}

The present invention relates to a system for predicting user's preference for video data and a method of predicting the video data. A system for predicting the user's preference for video data and its prediction method for automatically predicting the user's preference for various video files by automatically assigning a preference score to the corresponding search result information according to whether or not the information has been read or not. will be.

As is well known, due to the recent development of information and communication technology, the development of information providing technology that provides real-time information to various subscribers through at least one host server through a remote data communication network is actively underway.

Based on this, recently, information technology and compression technology are being developed to provide more convenient access to neighboring technologies such as cache memory expansion technology to provide accurate information to subscribers more quickly and subscribers' tastes and preferences. It is also accelerating the development of various contents and its solutions.

By such a technical environment, a large number of users can quickly access the information they want to search by accessing a search server, and various search results can be accessed in real time, thereby reducing the time required for information sharing.

However, due to the rapid development of communication technology and computer technology, there is an advantage that the time required for sharing information can be effectively reduced because various search results can be accessed in real time, but there are also low-level uploaded information on the web. Another disadvantage is that the amount of information to be searched is more extensive.

Therefore, in the conventional search system, it is necessary to predict the user's preference for the search results, and it is necessary to rearrange the search results according to the preferences.

Generally, in order to predict the user's preference, various search portals operate a system that allows members who have access to the search information to give a certain reply or evaluation score, but most members only acquire the information. Is using the search portal and is passive in giving replies or ratings.

Therefore, there is a problem that the evaluation of the user's preference for the search result is almost a failed case by giving a reply or an evaluation score in the search portal.

In particular, recently, various video files including User Created Contents (UCC) have been uploaded to the web for viewing, and a lot of UCCs are generated and registered in real time, but effective search for such UCCs and Since there is no preference prediction system, the user has to spend a lot of time to search for a high quality UCC or to search for a specific UCC.

In addition, in the case of the above-described video file, the file is played at the same time as the download in real time while accessing the web, but unlike the document or general picture file, since the user's viewing time is constant, if the preference prediction system is built Very accurate preference predictions will be possible.

The present invention has been made in view of the above-described state of the art, and checks the viewing time information of the video file displayed as a search result by the capacity of each video file in the server and automatically determines whether to view each video file. The purpose of the present invention is to provide a user's preference prediction system and prediction method for moving picture data that can accurately predict the user's preference for various moving picture files by assigning a preference score to the corresponding search result information.

Another object of the present invention is to view the search time information of the video file displayed as a search result, the reading information transmission algorithm installed in the user terminal extracts the video file information and the reading time information and transmits to the server side, the corresponding search results automatically from the server It is an object of the present invention to provide a user's preference prediction system and a prediction method for moving image data that can accurately predict the user's preference for various moving image files by assigning a preference score to information.

In order to achieve the above object, according to a preferred embodiment of the present invention, a UCC file (video file) is uploaded to be browseable, and connected to a search keyword, detecting connection of the user terminals A1 to An, Extracts and registers the unique numbers of the corresponding user terminals (A1 to An), transmits a file reading request signal and an end signal sent from the user terminals (A1 to An) to the search result preference prediction server (SRES), and searches A search portal server (SPS) that receives preference ranking information from the result preference prediction server (SRES) and reorders each video file; A UCC upload terminal B1 to Bn for uploading a viewable video file to the search portal server SPS; Access to the search portal server (SPS), input a search keyword for a video file or a read request signal through direct click to the search portal server (SPS), and the search result transmitted from the search portal server (SPS) User terminals A1 to An for performing screen output on the information; In order to automatically accumulate and evaluate the preferences for each video file, a view request signal for a specific video file is received from the user terminal (A1 to An) through the search portal server (SPS), and the Search result preference prediction server (SRES) that checks the reading time compared to the registered capacity and automatically registers the reading conversion value, and accumulates the reading conversion value of each file to check and rank the ranking of each video file. There is provided a user's preference prediction system for moving picture data.

Preferably, the search result preference prediction server SRES receives the type of the video file and the total capacity information, and automatically sets the viewing time according to the size of the video file for each video file, and the actual user terminal A1-. A user's preference prediction system for moving image data is provided by checking a viewing time of a moving image file output from An).

Preferably, the preference index of the video file calculated by the search result preference prediction server (SRES) is a value obtained by dividing the reading time by the total reading time, and may be simply multiplied by the number of users who view the video file. Provided is a user's preference prediction system for moving image data, wherein the user's preference value is cumulatively calculated by weighting the number of users.

Preferably, the search result preference prediction server SRES transmits the preference index information calculated through the above calculation process to the search portal server SPS, and the search portal server SPS uses the preference index information. Thus, a user's preference prediction system for moving picture data is provided, wherein a control routine is set inside the server so as to automatically provide the preference information to reorder a plurality of moving picture files linked in descending order of preference index.

Preferably, each UCC file (video file) uploaded to the search portal server (SPS) and hyperlinked is assigned a unique number for each file so as to be recognized by the search result preference prediction server (SRES). Provided is a user's preference prediction system for video data characterized by a unique number for each company.

Preferably, when the search portal server (SPS) generates a UCC file output request signal through access of the user terminals (A1 to An), the search portal server (SPS) displays the unique number (Mac address, IP address) and corresponding UCC file information of the corresponding user terminal. A user's preference prediction system for moving picture data is provided, characterized in that a control routine is set up to automatically extract and generate packet data.

Preferably, the search result preference prediction server (SRES) is from the search portal server (SPS) of the user's MAC address (Mac address) and the UCC file unique number, capacity information, search information reading start time information and search information viewing end A communication module for receiving time information and transmitting preference evaluation information for the corresponding UCC file uploaded for each search portal to the search portal server (SPS); A user management unit for managing whether the re-view of the same user is performed on the same video file by managing the unique number information of the user terminal received from the search portal server (SPS) and reflecting it in the preference calculation; A UCC registration manager for managing a UCC file unique number, capacity information, and time information required for reading provided from the search portal server (SPS); A UCC reading start time manager for interworking with the user manager 4 and the UCC registration manager 6 for managing the start time of reading the UCC file; A UCC viewing end time management unit interworking with the user management unit 4 and the UCC registration management unit 6 to manage viewing end time information of the UCC file; Reading time information required for full viewing in accordance with the size of each UCC file in conjunction with the user management unit 4, the UCC registration management unit 6, the UCC reading start time management unit 8 and the UCC reading end time management unit 10 A preference evaluation score grant unit for checking a user's actual viewing time based on the user's time and calculating a preference index of the corresponding user, and calculating a cumulative preference index of each user to give a preference evaluation score to the corresponding UCC file; A UCC registration information DB for storing a unique number per search portal company of a UCC file provided by the search portal server (SPS), size (capacity) information of each file, and time required to view a file; A user terminal information DB for storing unique number information (Mac address or IP address of the user terminal) of the user terminal; A UCC reading time DB for storing reading start time information for each UCC file and reading end time information for each search information; The actual viewing time for each UCC file is converted into the viewing time for each file's capacity, and the number of viewing users is cumulatively calculated to store the preference evaluation score for each UCC file that evaluates the user's preference for each UCC file. A preference evaluation score DB; Information is managed by controlling the user management unit 4, the UCC registration management unit 6, the UCC viewing start time management unit 8, the UCC viewing end time managing unit 10, and the preference evaluation score granting unit 12, and each UCC file. The user's preference index for each UCC file is calculated by calculating the information registration and the actual browsing time for each user for each UCC file by the browsing time for each file's capacity. Provided is a user's preference prediction system for moving picture data, comprising a control unit provided to the search portal server (SPS).

On the other hand, the present invention comprises the first step of uploading a video file including the UCC file to the search portal server (SPS) via the UCC upload terminal (B1 ~ Bn); A second step of constructing the UCC file information transmitted from the UCC upload terminals B1 to Bn and constructing the search portal server in a search database; The search portal server (SPS) transmits the corresponding UCC file information and the corresponding search portal information to the search result preference prediction server (SRES), and the search result preference prediction server (SRES) transmits the corresponding video file information and the search portal information. A third step of registering; A fourth step in which the search portal server SPS receives a specific keyword from user terminals A1 to An and receives a UCC search request signal; A fifth step of transmitting, by the search portal server (SPS), UCC file information matching the corresponding search keyword among the various UCC search information constructed in the search database to the user terminals A1 to An; A sixth step of receiving, by the search portal server SPS, a specific UCC output selection signal from user terminals A1 to An; A seventh step of the search portal server SPS downloading and outputting the corresponding UCC file to the corresponding user terminals A1 to An in a streaming manner; An eighth step of the search portal server (SPS) transmitting the reading start time information of the UCC file to the search result preference prediction server (SRES) together with the unique number of the corresponding UCC file and the unique number information of the user terminal; A ninth step of the search result preference prediction server (SRES) registering the unique number of the corresponding UCC file, the unique number of the user terminal, and the start time information of the corresponding video file; A tenth step of determining, by the search portal server (SPS), whether an end signal of a corresponding UCC file is applied from the user terminals (A1 to An); An eleventh step of transmitting the UCC file information and an end signal to the search result preference prediction server (SRES); A twelfth step of the search result preference prediction server SRES calculating a preference index by calculating a viewing start time and an end time of a corresponding user's UCC file; A thirteenth step wherein the search result preference prediction server SRES transmits the UCC information and the preference index information to the corresponding search portal server SPS; The search portal server (SPS) of the 14th process of reordering the hyperlink ranking for the UCC file registered on the home page, through the preference index for the corresponding UCC file, the user's preference prediction method for the video data This is provided.

Preferably, in the second process, the search portal server SPS assigns a specific unique number to a UCC file uploaded from the UCC upload terminals B1 to Bn, classifies the UCC file, and classifies the category and search keyword. There is provided a method for predicting a user's preference with respect to moving image data, further comprising the step of interworking and setting the registration.

Preferably, in the second process, the search portal server SPS further registers capacity information on the UCC file uploaded from the UCC upload terminals B1 to Bn or output time information when the entire file is viewed. Provided is a method of predicting a user's preference with respect to moving image data.

Preferably, in the fourth process, the search portal server (SPS) detects an access signal for outputting a UCC video file, and automatically generates a unique number (Mac address, IP address, etc.) of the user terminals A1 to An. A method of predicting a user's preference for moving picture data is provided, further comprising: extracting and recognizing user terminals A1 to An to view the registered moving picture file.

Preferably, the sixth step is a process that allows the search portal server (SPS) to recognize which UCC file an output signal is applied to via a unique number or hyperlinked URL information previously assigned to the UCC file. There is provided a method for predicting a user's preference with respect to moving image data.

Preferably, in the twelfth process, the search result preference prediction server SRES divides the actual UCC reading time by the total available time to calculate a preference index, and simply multiplies or weights the number of users who have viewed the UCC file. By multiplying and multiplying to calculate a preference index, cumulative calculation of the preference index over time is further provided a user's preference prediction method for the video data.

On the other hand, the present invention uploads the video file to be browseable, hyperlinked to the search keyword, the UCC reading time transmission algorithm consisting of the plug-in program of the Active X installation method automatically installed in the user terminal (A1 ~ An) The UCC file selected through the user terminals A1 to An is transmitted to the user terminals A1 to An in a streaming manner, and the preference ranking information is received from the search result preference prediction server SRES to perform rearrangement for each video file. A search portal server (SPS); A UCC upload terminal B1 to Bn for uploading a viewable video file to the search portal server SPS; Connect to the search portal server (SPS), install a UCC reading time transmission algorithm transmitted from the search portal server (SPS), and transmit a read request signal for a video file to the search portal server (SPS) to specify a specific UCC. A user terminal that performs screen output on a file and automatically transmits the corresponding UCC file information, user terminal information, and reading time information to a search result preference prediction server (SRES) through an internally mounted UCC reading time transmission algorithm. (A1-An); In order to automatically accumulate and evaluate the preference for each video file, the unique number information of the user terminal, information on a specific UCC file, and viewing time information are obtained from the UCC reading time transmission algorithm installed in the corresponding user terminal (A1 to An). When received, check the reading time compared to the pre-registered capacity of the video file to automatically register the reading conversion value, by accumulating the reading conversion value of the user for each file to check the preferences for each UCC file and give a ranking Provided is a user's preference prediction system for moving picture data, which comprises a search result preference prediction server (SRES).

Preferably, the UCC reading time transmission algorithm mounted on the user terminals A1 to An is provided as a plug-in program installed in the user terminal using an Active X installation method.

Preferably, the UCC reading time transmission algorithm mounted on the user terminals A1 to An is linked with an image output control unit which is a web browser of the user terminal to monitor output start and output end times of the UCC file output from the web browser. A user's preference prediction system for moving picture data characterized in that the program is provided.

Preferably, the UCC reading time transmission algorithm mounted on the user terminals A1 to An is functionally provided with a communication unit for performing web communication using a modem of the user terminals A1 to An therein; A control unit for managing the processors and controlling the data processing to be sequentially performed through each processor; A UCC information storage processor for storing a URL which is a unique number of the UCC file and capacity information (capacity information for calculating a viewing time) of the UCC file; A reading time calculation processor for calculating a reading time of a UCC file having a corresponding URL value; A user terminal information management processor for managing a Mac address of the user terminal; Provided is a user's preference prediction system for moving picture data, comprising a transmission information preparation processor for organizing information (URL or unique number) of UCC file, reading time information, and information of a user terminal into a packet.

On the other hand, the present invention comprises the first step of uploading a video file including the UCC file to the search portal server (SPS) via the UCC upload terminal (B1 ~ Bn); A second step of constructing the UCC file information transmitted from the UCC upload terminals B1 to Bn and constructing it in a search database by the search portal server SPS; The search portal server (SPS) transmits the corresponding UCC file information and the corresponding search portal information to the search result preference prediction server (SRES), and the search result preference prediction server (SRES) transmits the corresponding video file information and the search portal information. A third step of registering; A fourth step in which the search portal server SPS receives a specific keyword from user terminals A1 to An and receives a UCC search request signal; A fifth step of installing the plug-in type UCC reading time transmission program for detecting the reading time of the UCC file by transmitting the search portal server (SPS) to user terminals A1 to An to view the UCC file in an Active X manner; Process; A sixth step of transmitting, by the search portal server (SPS), UCC file information matching the corresponding search keyword among the various UCC search information constructed in the search database to the user terminals A1 to An; A seventh step of receiving, by the search portal server SPS, a specific UCC output selection signal from user terminals A1 to An; An eighth step of the search portal server SPS to download and output the UCC file in a streaming manner to the corresponding user terminals A1 to An; A ninth step of the search portal server (SPS) transmitting the unique number of the corresponding UCC file and the unique number information of the user terminal to a search result preference prediction server (SRES); A tenth step of the search result preference prediction server (SRES) registering the unique number of the corresponding UCC file and the unique number of the user terminal; An eleventh step of determining, by the UCC reading time transmission program installed in the user terminal, whether a corresponding UCC reading end signal is generated; A twelfth step of calculating, by the UCC reading time transmission program mounted on the user terminal, the UCC reading time and transmitting the UCC file information and reading time information to the search result preference prediction server (SRES); A thirteenth step of the search result preference prediction server SRES calculating a preference index based on reading time information of the corresponding UCC file of the corresponding user; A fourteenth step of the search result preference prediction server SRES transmitting the UCC information and the preference index information to the corresponding search portal server SPS; The search portal server (SPS) through the preference index for the corresponding UCC file, the fifteenth step of reordering the hyperlink ranking for the UCC file registered on the homepage, characterized in that the user's preference for video data prediction method This is provided.

Preferably, in the fifth process, before the search portal server (SPS) transmits the corresponding UCC file, the installation of the program is received by receiving the installation approval permission signal of the UCC reading time transmission program from the user terminals A1 to An. There is provided a method of predicting a user's preference for moving picture data, characterized in that the process further comprises.

Preferably, the third process is to allow the UCC reading time transmission program mounted in the user terminals A1 to An to directly transmit the video file information and the search portal information to the search result preference prediction server SRES. There is provided a method for predicting a user's preference with respect to moving image data.

According to the present invention, a system for predicting user's preference with respect to moving picture data and a method of predicting the user's preference do not install a separate program for checking the UCC reading time in the user terminal. The user's preference can be automatically calculated in consideration of the size information, and the user's preference for a specific UCC file can be automatically calculated by installing a separate program for checking the UCC reading time in the user terminal. You can rearrange file links in order of preference, and use them as a basis for calculating advertising costs to be added to the UCC file in the future, or to calculate uplink costs for uplinks on the search portal's homepage, and as an important decision factor for advertisers. There is an advantage.

Hereinafter, a user's preference prediction system for moving picture data according to the first embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing the configuration of a user's preference prediction system for moving picture data according to a first embodiment of the present invention.

Referring to this, the user's preference prediction system for the video data according to the first embodiment of the present invention checks each video file by checking the time required for viewing the video file indicated by the search result by the capacity of each video file. The system automatically predicts the user's preference for various video files by automatically assigning a preference score to the corresponding search result information according to whether or not the information has been read or not.

More specifically, the user's preference prediction system for the video data according to the first embodiment of the present invention automatically checks the capacity of the corresponding file with respect to the video file including the UCC uploaded to various search portals, and each video file. By checking the user's access history and the amount of the view file relative to the capacity of each video file, the user's viewing preference for the video file can be checked.

That is, general text files and picture files have difficulty in calculating accurate user preferences or assigning user preference ranks for each file because individual differences exist according to the speed at which the user views them. However, the user's preference prediction system for the video data of the present invention can recognize the preference for the video file by checking the viewing time for the video file (including the UCC) whose output time is constant, and ranks the preference by the preference. It can be given.

However, since the user's preference prediction system for the video data according to the first embodiment of the present invention has a difference in capacity for each video file, the user's viewing capacity for each video file's total capacity (viewable time of the entire file) (user It is preferable to calculate the preference of the corresponding video file by comparing the time of viewing).

The user's preference prediction system for the video data according to the first embodiment of the present invention automatically considers the viewing time according to the size of the video file in consideration of the type and total capacity of the video file for the search result information. Set by file, check the viewing time of the video file output through the user's web browser, accumulate the reading time of each user, and divide the preference of the search result information as a number by dividing by the number of the user You can do it.

For example, assuming that the capacity of a video file including a UCC file is 5 minutes based on the output time, a calculation formula is set to calculate the cumulative conversion value to (view time / 5 minutes) by checking the actual viewing time of the user and compared to the total capacity. If the reading time is long, the cumulative conversion value of the larger value is calculated. Therefore, if three people view the same video file and each reading time is 1 minute, 4 minutes, or 5 minutes, the cumulative conversion value is (1/5) + (4/5) + (5/5). A cumulative conversion value of '2' can be derived.

The user's preference prediction system for the video data according to the first embodiment of the present invention sets the ranks in the order of the magnitude of the cumulative conversion value through the cumulative conversion value.

In addition, the user's preference prediction system for the video data according to the first embodiment of the present invention, as can be seen in the preference score evaluation, it is possible to reset the exposure order according to the search results in order of video files with high preference, the The reset provides the resettable cumulative conversion value for each video file to the search portal to be performed for each search portal.

At this time, the user's preference prediction system for the video data according to the first embodiment of the present invention automatically accumulates and evaluates the preferences for each video file, from the corresponding user terminals A1 to An for the specific video file. Receives the request signal for reading, checks the reading time compared to the registered capacity of the video file and automatically registers the reading conversion value, accumulates the reading conversion value of each file, checks the preference of each video file and ranks them. There is provided a search result preference prediction server (SRES) that can be assigned.

In addition, the user's preference prediction system for moving picture data according to the first embodiment of the present invention detects a connection of the user terminals A1 to An while uploading a moving picture file for browsing and hyperlinking a search keyword. And extracts and registers the unique numbers of the corresponding user terminals A1 to An, and transmits a file reading request signal and an end signal transmitted from the user terminals A1 to An to the search result preference prediction server SRES. A search portal server (SPS) is provided, which enables prediction of video file preferences, receives preference ranking information from the search result preference prediction server (SRES), and performs rearrangement for each video file.

Further, there is provided a UCC upload terminal B1 to Bn for uploading a viewable video file to the search portal server SPS.

On the other hand, the user preference prediction system for the video data according to the first embodiment of the present invention is connected to the search portal server (SPS), the search request signal through the input of the search keyword for the video file or direct click the search There are provided user terminals A1 to An which transmit to the portal server SPS and output a screen for the search result information transmitted from the search portal server SPS.

At this time, the search result preference prediction server (SRES) automatically sets the reading time according to the size of the video file for each video file in consideration of the type and total capacity of the video file, and the actual user terminals A1 to An. ) To check the viewing time of the output video file to calculate the preference.

In this case, a value related to the preference of the video file calculated by the search result preference prediction server (SRES) may be referred to as a preference value and may also be expressed as a preference index. However, such a preference index is a value obtained by dividing the reading time by the total available time. It is also possible to simply multiply the number of users who browse, or cumulatively calculate the preference index by weighting the number of users who have viewed the video file.

In addition, the search result preference prediction server SRES transmits the preference index information calculated through the calculation process to the search portal server SPS, and the search portal server SPS uses the preference index information. Reorder multiple video files linked in descending order of preference.

Accordingly, the user's preference prediction system for the video data according to the first embodiment of the present invention can grasp the user's preference for the plurality of video file information linked to the search portal server (SPS), and the user's preference. Using the search portal server (SPS) rearranges the link information of the video file so that the video file having a high preference is linked to the upper.

Also, the user's preference prediction system for the video data according to the first embodiment of the present invention outputs an advertisement attached to the video file through a preference index for each video file calculated by the search result preference prediction server SRES. Costs can be applied differently, and advertisers can decide which video files to attach their advertisements to based on their preference index.

On the other hand, the search result preference prediction server (SRES) may be a control routine is set so that the preference index is calculated for each category of the video file is classified. Accordingly, the search result preference prediction server SRES may determine, for example, which video categories users who access the server prefer to access, and may selectively display them on the screen, thereby allowing the user to prefer categories. (E.g., entertainment, bizarre, etc.) can be easily identified to predict the trend of the user's favorite video file.

2 is a diagram illustrating a data flow of a user's preference prediction system for moving picture data according to the first embodiment of the present invention.

Referring to this, the user's preference prediction system for the video data according to the first embodiment of the present invention uploads the video file including the UCC to the search portal server SPS through the UCC upload terminals B1 to Bn, or In addition, the search portal company builds the searchable video file information collected by itself and uploads it to the search portal server (SPS) to build a search database.

Further, the search portal server SPS detects an access signal for outputting a video file of the user terminals A1 to An, and identifies the unique number (Mac address, IP address, etc.) of the user terminals A1 to An. The server is configured to recognize the user terminal (A1 ~ An) to view the registered video file through this, through which the search portal server (SPS) to the access signal of the user who wants to view the same video file Accordingly, it is possible to recognize whether the user has previously read the video file.

In this state, the search portal server (SPS) assigns a unique number to the video file, checks its capacity, and transmits the video file information to the search result preference prediction server (SRES), and predicts the search result preference. The server SRES registers corresponding video file information and search portal information.

When the user terminals A1 to An access the search portal server SPS, input a specific word into a search box (not shown), and request a search, the search portal server SPS searches. Video search information matching the corresponding search keyword among the various video search information constructed in the database is transmitted to the user terminals A1 to An.

)가 부여되어져 있으므로, 상기 유저 단말기(A1～An)의 선택에 의해 상기 검색 포탈 서버(SPS)는 해당 유저 단말기(A1～An)가 어떤 동영상 파일을 선택하였는 지를 인식할 수 있고, 상기 유저 단말기(A1～An)로부터 그 단말기의 고유번호(예컨대, Mac 어드레스)나 고유한 IP 어드레스 정보를 추출할 수 있게 된다.Then, the user terminals A1 to An generate a signal for selecting any one video file among various video search information transmitted from the search portal server SPS, and transmit the signal to the search portal server SPS. At this time, each video file is pre-built hyperlink URL information (for example,

Is assigned, the search portal server SPS can recognize which video file the user terminals A1 to An have selected by selecting the user terminals A1 to An. From A1 to An, the terminal's unique number (e.g., Mac address) and unique IP address information can be extracted.

In addition, the search portal server (SPS) transmits the viewing start time information of the video file to the search result preference prediction server (SRES) together with the URL of the video file and the unique number information of the user terminal.

Here, the Mac address value is a means for the server to determine which user the user is, and is not limited to the Mac address value, but other means for specifying the user, that is, IP addresses can also be applied.

At the same time, the search portal server (SPS) downloads the video file to the user terminals (A1 to An) in a streaming manner and provides them for viewing.

In this state, the search portal server SPS determines whether an end signal of the video file is applied from the user terminals A1 to An, and the video file information and the end signal are transmitted to the search result preference prediction server SRES. To send).

Then, the search result preference prediction server SRES calculates a preference index by calculating a viewing start time and an end time of the corresponding video file of the user, registers the preference index information, and registers the video information and the preference index. Send information to the search portal server (SPS). At this time, the search result preference prediction server SRES assigns the ranking of the plurality of video files registered for each search portal company according to the preference index and transmits the ranking information to the search portal server SPS according to the ranking. Allows you to reorder hyperlink rankings.

In addition, when another user browses the same video file, the search result preference prediction server SRES recalculates the preference index to reflect the cumulative amount. Send it to the server (SPS) so that it can be reflected in the reordering order.

Through such a system, a user who views the video file does not have to separately assess preferences, and even if a tool capable of evaluating preferences is not directly installed on the user's terminal (A1 to An), The search result preference prediction server of SRES can automatically evaluate the preferences of a plurality of video files registered in a plurality of search portals. Therefore, an advertisement to be attached to the video file in the future or an uplink on the search portal homepage It can be used as a criterion for calculating advertising costs, and can be used as an important decision factor for advertisers.

3 is a block diagram illustrating a configuration of a search result preference prediction server configured in a user's preference prediction system for video data according to the first embodiment of the present invention.

Referring to this, the user's preference prediction system for the video data according to the first embodiment of the present invention checks the user's preference for the video files uploaded to a plurality of search portal servers (SPS) and calculates a preference index. The search result preference prediction server SRES is provided.

The search result preference prediction server SRES includes a communication module 2, a user manager 4, a UCC registration manager 6, a UCC reading start time manager 8, and a UCC reading end time manager 10 therein. , Preference evaluation score providing unit 12, UCC registration information DB 14a, user terminal information DB 14b, UCC viewing time DB 14c, preference evaluation score DB 14d, and control unit 16. .

More specifically, reference numeral 2 receives a Mac address and a UCC file unique number, capacity information, search information viewing start time information, and search information viewing end time information of the user terminal from the search portal server SPS. Represents a communication module for transmitting preference evaluation information for the corresponding UCC file uploaded for each search portal to the search portal server (SPS).

Reference numeral 4 denotes a user manager for checking whether the same user is re-viewed for the same video file by managing the unique number information of the user terminal received from the search portal server (SPS) and reflecting it in the preference calculation. , 6 denotes a UCC registration management unit that manages the UCC file unique number, capacity information, and time information required for reading provided from the search portal server (SPS).

Reference numeral 8 denotes a UCC reading start time management unit for managing the viewing start time of the UCC file in association with the user management unit 4 and the UCC registration management unit 6, and reference numeral 10 denotes the user management unit 4. And a UCC viewing end time managing unit which is linked with the UCC registration managing unit 6 and manages the viewing end time information of the UCC file.

Reference numeral 12 is interlocked with the user management unit 4, the UCC registration management unit 6, the UCC reading start time management unit 8, and the UCC reading end time management unit 10, and is required for full viewing according to the size of each UCC file. Based on the reading time information, the user's actual reading time is checked to calculate the user's preference index, and each user's cumulative preference index is given to give a preference evaluation score to give a preference evaluation score for the corresponding UCC file. Represents wealth.

Reference numeral 14a indicates a UCC registration information DB that stores a unique number for each search portal company of the UCC file provided by the search portal server (SPS), the size (capacity) information of each file, and the time required to view the file.

Reference numeral 14b denotes a user terminal information DB for storing unique number information (Mac address or IP address of the user terminal) of the user terminal, and reference numeral 14c denotes reading start time information for each UCC file and each search information. Represents a UCC reading time DB, which stores information about the reading end time for a report.

Reference numeral 14d converts the actual browsing time for each user of each UCC file into the browsing time for each file size, and cumulatively calculates the number of browsing users to evaluate the user's preference for each UCC file. Represents a preference evaluation score DB that stores the evaluation score.

Reference numeral 16 controls information by controlling the user manager 4, the UCC registration manager 6, the UCC viewing start time management section 8, the UCC viewing ending time management section 10, and the preference evaluation score assigning section 12. The user's preference index for each UCC file is calculated by registering the UCC file information registration and the actual viewing time for each UCC file by the user's viewing time by file capacity, and calculating the cumulative number of users. The control unit provides the preference index to the search portal server (SPS).

The function and operation of the user's preference prediction system for moving picture data according to the first embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

4 is a flowchart illustrating a signal flow of a user's preference prediction system for moving picture data according to the first embodiment of the present invention.

First, the user's preference prediction system for the video data according to the first embodiment of the present invention uploads a video file including the UCC file to the search portal server (SPS) through the UCC upload terminals B1 to Bn, or In addition, the search portal companies build their own searchable UCC file information and upload it to the search portal server (SPS) to build a search database.

At this time, the search portal server (SPS) detects the access signal for outputting the video files of the user terminal (A1 ~ An), and the unique number (Mac address, IP address, etc.) of the user terminal (A1 ~ An) The server is configured to recognize the user terminal (A1 ~ An) to view the registered video file through the search portal server (SPS) through the access signal of the user to view the same video file through this The user can recognize whether the user has received the video file according to the unique number of the user terminal.

In this state, the search portal server SPS assigns a specific unique number to the UCC file uploaded from the corresponding UCC upload terminals B1 to Bn, checks its capacity, classifies the UCC file, and categorizes the category and Register by searching keyword.

The search portal server (SPS) transmits the UCC file information and the search portal information to the search result preference prediction server (SRES), and the search result preference prediction server (SRES) is the video file information and search portal. Register the information.

Next, when the user terminals A1 to An connect to the search portal server SPS and input a specific word into a search box (not shown) to request a search, the search portal server SPS searches. The UCC file information matching the corresponding search keyword among the various UCC search information constructed in the database is transmitted to the user terminals A1 to An.

)가 부여되어져 있으므로, 상기 유저 단말기(A1～An)의 선택에 의해 상기 검색 포탈 서버(SPS)는 해당 유저 단말기(A1～An)가 어떤 UCC 파일을 선택하였는 지를 인식할 수 있고, 상기 유저 단말기(A1～An)로부터 그 단말기의 고유번호(예컨대, Mac 어드레스)나 고유한 IP 어드레스 정보를 추출할 수 있게 된다.Then, the user terminals A1 to An generate a signal for selecting one of the various UCC files transmitted by the search portal server SPS and transmit the signal to the search portal server SPS. At this time, each UCC file is pre-built hyperlink URL information (for example,

Is assigned, the search portal server SPS can recognize which UCC file is selected by the user terminals A1 to An by selection of the user terminals A1 to An. From A1 to An, the terminal's unique number (e.g., Mac address) and unique IP address information can be extracted.

Accordingly, the search portal server SPS receives the selection signal of the specific UCC file and the unique number information of the user terminals A1 to An from the corresponding user terminals A1 to An, and sends them to the corresponding user terminals A1 to An. The search portal server (SPS) provides the UCC file by downloading the video file to the user terminals A1 to An in a streaming manner so that the UCC file can be viewed.

In addition, the search portal server (SPS) transmits reading start time information of the corresponding UCC file to the search result preference prediction server (SRES) together with the unique number of the corresponding UCC file and the unique number information of the user terminal.

Here, the Mac address value is a means for the server to determine which user the user is, and is not limited to the Mac address value, but other means for specifying the user, that is, IP addresses can also be applied.

Then, the search result preference prediction server SRES registers the unique number of the corresponding UCC file, the unique number of the user terminal, and the starting time information of the corresponding video file.

In this state, the search portal server SPS determines whether an end signal of the UCC file is applied from the user terminals A1 to An, and transmits the UCC file information and the end signal to the search result preference prediction server SRES. To send).

Then, the search result preference prediction server SRES calculates a preference index by calculating a viewing start time and an end time of the corresponding UCC file of the user, registers the preference index information, and registers the UCC information and the preference index. Send information to the search portal server (SPS). At this time, the search result preference prediction server (SRES) assigns the ranking of the plurality of UCC files registered for each search portal company according to the preference index and transmits the ranking information to the search portal server (SPS) according to the ranking. Allows you to reorder hyperlink rankings.

In this case, the search result preference prediction server SRES may calculate and calculate a preference index for each category in which the video file is classified. Accordingly, the search result preference prediction server SRES may determine, for example, which video categories users who access the server prefer to access, and may selectively display them on the screen, thereby allowing the user to prefer categories. (E.g., entertainment, bizarre, etc.) can be easily identified to predict the trend of the user's favorite video file.

In addition, when another user browses the same UCC file, the search result preference prediction server SRES is recalculated to reflect the cumulative cumulative amount, and at this time, the search index is searched for in real time. Send it to the server (SPS) to reflect it in the reordering order.

Through such a system, a user who reads the UCC file does not have to separately assess preferences, and even if a tool capable of evaluating preferences is not directly installed on the user's terminal (A1 to An), The search result preference prediction server (SRES) can automatically evaluate the preferences of a plurality of UCC files registered in a plurality of search portals. It can be used as a basis for calculating advertising costs and can be used as an important decision factor for advertisers.

Hereinafter, a user's preference prediction system for moving picture data according to a second embodiment of the present invention will be described in detail with reference to the accompanying drawings.

5A and 5B illustrate a structure of a UCC reading time transmitter mounted on a user terminal of a user's preference prediction system for moving picture data according to a second embodiment of the present invention.

Referring to this, in the user's preference prediction system for the video data according to the second embodiment of the present invention, the reading information transmission algorithm installed in the user terminal may display the video file information and the reading time information of the video file displayed as the search result. By extracting the required time information and transmitting it to the server side, the server automatically assigns a preference score for the corresponding search result information so that the user's preference for various video files can be accurately predicted.

That is, when the user's preference prediction system for the video data according to the second embodiment of the present invention is applied with a request for viewing a specific UCC file through the user terminals A1 to An, the plug-in program of the Active X installation method is formed. The UCC reading time transmission algorithm is automatically installed so that the search portal server (SPS) can view the specific UCC information and user terminals (A1-An) that are viewed through the UCC reading time transmission algorithm installed in the corresponding user terminals A1 to An. It is a system that receives the unique number information, the reading time information and calculates the preference index by transmitting it to the search result preference prediction server (SRES).

More specifically, the user's preference prediction system for the video data according to the second embodiment of the present invention before the transmission of the UCC file transmitted by the streaming method from the search portal server (SPS) in advance the user terminal (A1 ~ An) The search portal server (SPS) guides the program installation only when the first UCC reading time transmission algorithm is installed in the user terminals (A1 to An) through the UCC reading time transmission algorithm installed in the terminal. For transmission and reception, the information, UCC information, and reading time of the corresponding user terminals A1 to An are automatically obtained through communication with the UCC reading time transmission algorithm installed in the user terminals A1 to An and the search result preference prediction server SRES. The information is transmitted to the search result preference prediction server SRES.

In this case, as in the first embodiment, the search result preference prediction server SRES automatically reads the viewing time according to the capacity of the corresponding video file in consideration of the type and total capacity of the video file for the search result information. To set the user preferences, check the viewing time of the video file output through the user's web browser, cumulatively calculate the viewing time of each user, and divide the user's preference for the search result information by numerical value. It becomes possible.

For example, assuming that the capacity of a video file including a UCC file is 5 minutes based on the output time, a calculation formula is set to calculate the cumulative conversion value to (view time / 5 minutes) by checking the actual viewing time of the user and compared to the total capacity. If the reading time is long, the cumulative conversion value of the larger value is calculated. Therefore, if three people view the same video file and each reading time is 1 minute, 4 minutes, or 5 minutes, the cumulative conversion value is (1/5) + (4/5) + (5/5). A cumulative conversion value of '2' can be derived.

The user's preference prediction system for the video data according to the second embodiment of the present invention sets the ranking in the order of the magnitude of the cumulative conversion value through the cumulative conversion value.

In addition, the user's preference prediction system for the video data according to the second embodiment of the present invention, as can be seen in the preference score evaluation, it is possible to reset the exposure order according to the search results in order of video files with high preference, the The reset provides the resettable cumulative conversion value for each video file to the search portal to be performed for each search portal.

At this time, since there is a difference in capacity for each video file, it is preferable to calculate the preference of the video file by comparing the reading capacity (time that the user has viewed) by the total capacity (viewable time of the entire file) of the video file. Do.

Therefore, the user's preference prediction system for the video data according to the second embodiment of the present invention transmits the UCC reading time installed in the corresponding user terminals A1 to An in order to automatically accumulate and evaluate the preference for each video file. Receive the unique number information of the user terminal, the information on the specific UCC file and the viewing time information from the unit (plug-in program: installed by the Active X installation method), and check the reading time compared to the registered capacity of the corresponding video file for conversion A search result preference prediction server (SRES) for automatically registering the values and accumulating the reading conversion values of the users for each file to check and rank the preferences for each UCC file is provided.

In addition, in the user's preference prediction system for moving picture data according to the second embodiment of the present invention, a UCC reading made of a plug-in program of an Active X installation method can be uploaded to be browsed and hyperlinked to a search keyword. A time transmission algorithm is automatically installed in the user terminals A1 to An and the UCC files selected through the user terminals A1 to An are transmitted to the user terminals A1 to An in a streaming manner. A search portal server (SPS) that receives preference ranking information from SRES and reorders each video file is provided.

In this case, in the conventional search portal, a user who posted a specific question was assigned a score for the corresponding answer content by manually inputting a score for the answer content only for the answer to the question, but actually answered The system for assigning the evaluation score was not applied to the search results other than the method, and since the evaluation score was manually assigned to the contents of the user who asked the question, it is annoying and therefore it is not annoying so that the accurate rating is not given. There was a problem that the investigation did not occur, even if the user who did not ask the question about the same question and answer content, only the answer content is viewed and the evaluation score is not given.

In order to solve this problem, the user's preference prediction system for the video data according to the second embodiment of the present invention is designed to automatically evaluate the preference so that the cumulative preference evaluation of the search result can be objectively performed. It is a system.

The user's preference prediction system for moving image data according to the second embodiment of the present invention automatically performs a cumulative preference evaluation on the search result, so that the search result preference prediction server sends a read request signal for the search result to the user's terminal. Received from the web browser of the user terminal, the hyperlinked search result information is transmitted to the screen in the form of a pop-up window, and when the reading end signal occurs in the hyperlinked search result information data, the reading end signal is sent to the search result preference. Embed control data to send to the prediction server (SRES).

In this case, the screen output through the pop-up window can be exemplified in the present invention for outputting the search result information through the user's preference prediction system for the video data according to the second embodiment of the present invention. The information is not limited to the pop-up window, but can also be output from the main page of the search portal provided with the search box, similar to the output of general search result information.

In addition, the user's preference prediction system for the video data according to the second embodiment of the present invention does not include control data in the search result information data, and provides a separate control module linked to a web browser in the corresponding user terminal on a window-based basis. It can be mounted so that the browsing start state and the browsing end state of the search result information output through the web browser of the user terminal can be transmitted to the remote server.

That is, the user's preference prediction system for the moving picture data according to the second embodiment of the present invention recognizes the viewing time of the search result information output to the web browser of the user terminal to the remote server, and thus the preference for each search result information. Can be predicted.

Here, the window-based on which the control module is mounted means that the control module itself is an application program, which is window-based for controlling a web browser, or an external program such as a messenger or a toolbar.

To this end, in the user preference prediction system for the video data according to the second embodiment of the present invention, when the search portal server SPS transmits specific UCC search information at the request of the user terminals A1 to An, UCC reading time transmission unit (plug-in) based on the window of the user terminals A1 to An without the control data for automatically transmitting the browsing end time information to the search portal server SPS in the UCC search information. Program) 20, and the UCC reading time transmission unit 20 can be linked with the user's web browser to monitor the web browser.

That is, when the search portal server SPS transmits specific search result information at the request of the user terminals A1 to An, the search portal server SPS automatically sends the search end time information to the search portal server SPS. Without mounting the control data for transmission, the reading time transmission algorithm 50 is installed on the window base of the user terminals A1 to An, and the reading time transmission algorithm 50 is linked with the user's web browser. By doing so, it is possible to monitor the web browser.

That is, the user's preference prediction system for the video data according to the second embodiment of the present invention transmits the reading time for the search result information provided by the search portal server (SPS) to the search result preference prediction server (SRES). In order to monitor the web browser, a UCC reading time transmitter 20 is installed on the windows of the user terminals A1 to An, and the UCC reading time transmitter 20 is linked with the user's web browser. By checking how long the user browses the UCC file transmitted from the search portal server (SPS), the search time information is transmitted through the search portal server (SPS), and the search result preference prediction server Send to (SRES).

Therefore, the UCC reading time transmission unit 20 is provided with a communication unit 22 for performing web communication using a modem of the user terminal (A1 ~ An) therein, manages the processors, each processor A control unit 32 is provided for controlling the data processing to be performed sequentially.

In addition, the UCC reading time transmission unit 20 includes a UCC information storage processor 24 for storing the URL which is a unique number of the UCC file and the capacity information (capacity information for calculating the reading time) of the UCC file; A reading time calculation processor 26 for calculating a reading time of the UCC file having the URL value; A user terminal information management processor 28 for managing a Mac address of the user terminal; The transmission information creation processor 30 is configured to configure the UCC file information (URL or unique number), the browsing time information, and the information of the user terminal into packets.

Therefore, the user's preference prediction system for the video data according to the second embodiment of the present invention automatically accumulates and evaluates the preference for each video file, and the UCC reading time installed in the corresponding user terminals A1 to An. Receives unique number information of a user terminal, information on a specific UCC file, and viewing time information from a transmission unit (plug-in program: installed by installing the Active X installation method), and checks the viewing time against the registered capacity of the corresponding video file for viewing. The conversion value is automatically registered and the user's reading conversion value for each file is accumulated to check and rank the preferences for each UCC file.

6 is a diagram illustrating a data flow of a user's preference prediction system for moving image data according to a second embodiment of the present invention.

Referring to this, the user's preference prediction system for the video data according to the second embodiment of the present invention uploads or retrieves a UCC file to the search portal server SPS through the search file upload terminals B1 to Bn. The portal company builds a self-browsable UCC file, uploads it to a search portal server (SPS), and builds a search database. The server detects an access signal for the user terminal and recognizes the user terminal A1 to An to view the corresponding registered video file through the unique number (Mac address, IP address, etc.) of the user terminals A1 to An. Through this, the search portal server (SPS) receives the access signal of the user who wants to view the same video file, and according to the unique number of the user terminal It is possible to recognize whether the user has already viewed the video file.

The search portal server (SPS) assigns a specific unique number to the UCC file uploaded from the UCC upload terminals B1 to Bn, checks its capacity, and classifies the UCC file to link categories and search keywords. Registration settings.

The search portal server (SPS) transmits the UCC file information and the search portal information to the search result preference prediction server (SRES), and the search result preference prediction server (SRES) is the video file information and search portal. Register the information.

The search portal server (SPS) is configured to install a plug-in type UCC reading time transmission program for detecting the reading time of the UCC file by the Active X method.

Therefore, when the terminals A1 to An of the user access the search portal server SPS, enter a specific word into a search window (not shown), and request a search, the search portal server SPS The various UCC search information constructed in the search database is transmitted to the user terminals A1 to An.

Then, the user terminals A1 to An generate a signal for selecting one UCC file among various UCC search result information transmitted from the search portal server SPS and transmit the signal to the search portal server SPS. . At this time, the search result information selection signal transmits hyperlink URL information connected to each UCC file to the search portal server SPS by selection of the user terminals A1 to An.

Then, the search portal server (SPS) outputs a pop-up window to install the plug-in type UCC reading time transmission program for detecting the viewing time of the UCC file in an Active X method before transmitting the corresponding UCC file, and approves the installation. The permission signal is received from the user terminals A1 to An, and the corresponding UCC reading time transmission program is installed in the user terminals A1 to An. The search portal server (SPS) transmits the UCC file to the user terminals A1 to An in a streaming manner and outputs the screen.

For each UCC file information transmitted to the user terminals A1 to An, when the user generates an operation signal for terminating the viewing of the UCC information, the browsing time transmission program mounted on the user terminals A1 to An is displayed in a web browser. Search for the time required to view the UCC, calculate the URL information and the time required to view the UCC file, the Mac address (Mac address) of the user terminal (A1 ~ An) the search portal server (SPS) To send.

Then, the search portal server (SPS) transmits the URL value of the corresponding UCC file information, the information of the Mac address of the user, and the reading time information to the search result preference prediction server (SRES), and the search result. The preference prediction server SRES evaluates the viewing time of the user based on the reading time data of the UCC file based on the size of the UCC file.

The function and operation of the user's preference prediction system for moving picture data according to the second embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

7 is a flowchart illustrating a signal flow of a user's preference prediction system for moving image data according to a second embodiment of the present invention.

First, a user's preference prediction system for video data according to the second embodiment of the present invention uploads a UCC file to a search portal server (SPS) through a search file upload terminal (B1 to Bn), or a search portal company. Builds a self-browsable UCC file and uploads it to a search portal server (SPS) to build a search database.

At this time, the search portal server (SPS) detects the access signal for outputting the video files of the user terminal (A1 ~ An), and the unique number (Mac address, IP address, etc.) of the user terminal (A1 ~ An) The server is configured to recognize the user terminal (A1 ~ An) to view the registered video file through the search portal server (SPS) through the access signal of the user to view the same video file through this The user can recognize whether the user has received the video file according to the unique number of the user terminal.

In this state, the search portal server SPS assigns a specific unique number to the UCC file uploaded from the corresponding UCC upload terminals B1 to Bn, checks its capacity, classifies the UCC file, and categorizes the category and Register by searching keyword.

The search portal server (SPS) transmits the UCC file information and the search portal information to the search result preference prediction server (SRES), and the search result preference prediction server (SRES) is the video file information and search portal. Register the information.

On the other hand, in the user preference prediction system for the video data according to the second embodiment of the present invention, the UCC reading time transmission program loaded with the corresponding video file information and search portal information in the user terminal (A1 ~ An) is the search result It can also be sent directly to the preference prediction server (SRES).

At this time, the search portal server (SPS) to install the UCC reading time transmission program of the plug-in type to detect the reading time of the UCC file by transmitting to the user terminal (A1 ~ An) to view the UCC file by Active X method It is configured to be.

Through this, the search portal server (SPS) transmits the start time and the end time of the output of the search result information outputting the screen through the web browsers of the user terminals A1 to An UCC reading time transmission program (20: UCC reading time transmission). Received from the unit, it can be automatically recognized, and can be converted into a preference evaluation score.

Therefore, in the state, when the terminal A1-An of the user connects to the search portal server SPS, inputs a specific word into a search box (not shown), and requests a search, the search portal server (SPS) transmits various UCC search information constructed in the search database to the user terminals A1 to An.

Then, the user terminals A1 to An generate a signal for selecting one UCC file among various UCC search result information transmitted from the search portal server SPS and transmit the signal to the search portal server SPS. . At this time, the search result information selection signal transmits hyperlink URL information connected to each UCC file to the search portal server SPS by selection of the user terminals A1 to An.

Then, the search portal server (SPS) outputs a pop-up window to install the plug-in type UCC reading time transmission program for detecting the viewing time of the UCC file in an Active X method before transmitting the corresponding UCC file, and approves the installation. The permission signal is received from the user terminals A1 to An, and the corresponding UCC reading time transmission program is installed in the user terminals A1 to An. The search portal server (SPS) transmits the UCC file to the user terminals A1 to An in a streaming manner and outputs the screen.

For each UCC file information transmitted to the user terminals A1 to An, when the user generates an operation signal for terminating the viewing of the UCC information, the browsing time transmission program mounted on the user terminals A1 to An is displayed in a web browser. Search for the time required to view the UCC, calculate the URL information and the time required to view the UCC file, the Mac address (Mac address) of the user terminal (A1 ~ An) the search portal server (SPS) To send.

Then, the search portal server (SPS) transmits the URL value of the corresponding UCC file information, the information of the Mac address of the user, and the reading time information to the search result preference prediction server (SRES), and the search result. The preference prediction server SRES evaluates the viewing time of the user based on the reading time data of the UCC file based on the size of the UCC file.

That is, the search result preference prediction server SRES receives the UCC reading time information of the user from the UCC reading time transmission program installed in the corresponding user terminals A1 to An, and calculates the preference index. Register and transmit the UCC information and the preference index information to the search portal server (SPS). At this time, the search result preference prediction server (SRES) assigns the ranking of the plurality of UCC files registered for each search portal company according to the preference index and transmits the ranking information to the search portal server (SPS) according to the ranking. Allows you to reorder hyperlink rankings.

In addition, when another user browses the same UCC file, the search result preference prediction server SRES is recalculated to reflect the cumulative cumulative amount, and at this time, the search index is searched for in real time. Send it to the server (SPS) to reflect it in the reordering order.

Through such a system, a user who reads the UCC file does not have to separately assess preferences, and a tool that automatically transmits UCC reading time information, which is an element for preference evaluation, is directly connected to a user's terminal ( A1 to An), so that preference evaluation of a plurality of UCC files registered in a plurality of search portals can be automatically performed through the search result preference prediction server (SRES). It can be used as a basis for calculating advertising costs for uplinks on the portal's homepage, and can be used as an important decision factor for advertisers.

Meanwhile, the user's preference prediction system and the prediction method for the video data according to the embodiment of the present invention are not limited to the above-described embodiments, but various modifications can be made without departing from the technical gist of the present invention.

1 is a schematic diagram schematically showing the configuration of a user's preference prediction system for moving picture data according to a first embodiment of the present invention;

2 is a diagram illustrating a data flow of a user's preference prediction system for moving image data according to a first embodiment of the present invention;

3 is a block diagram showing the configuration of a search result preference prediction server configured in a user's preference prediction system for video data according to the first embodiment of the present invention;

4 is a flowchart illustrating a signal flow of a user's preference prediction system for moving picture data according to the first embodiment of the present invention;

5A and 5B illustrate structures of a UCC reading time transmitter mounted on a user terminal of a user's preference prediction system for moving picture data according to a second embodiment of the present invention;

6 is a diagram illustrating a data flow of a user's preference prediction system for moving picture data according to a second embodiment of the present invention;

7 is a flowchart illustrating a signal flow of a user's preference prediction system for moving image data according to a second embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

A1 ～ An: user terminal, B1 ～ Bn: UCC file upload terminal,

SPS: search portal server, SRES: search result preference prediction server.

Claims (22)

Upload a UCC file (video file) for browsing, link to a search keyword, detect a connection of the user terminals A1 to An, extract and register a unique number of the corresponding user terminals A1 to An And transmits the file reading request signal and the end signal transmitted from the user terminals A1 to An to the search result preference prediction server SRES, and receives the preference ranking information from the search result preference prediction server SRES. A search portal server (SPS) for performing reordering; A UCC upload terminal B1 to Bn for uploading a viewable video file to the search portal server SPS; Access to the search portal server (SPS), input a search keyword for a video file or a read request signal through direct click to the search portal server (SPS), and the search result transmitted from the search portal server (SPS) User terminals A1 to An for performing screen output on the information; In order to automatically accumulate and evaluate the preferences for each video file, a view request signal for a specific video file is received from the user terminal (A1 to An) through the search portal server (SPS), and the Search result preference prediction server (SRES) that checks the reading time compared to the registered capacity and automatically registers the reading conversion value, and accumulates the reading conversion value of each file to check and rank the ranking of each video file. User preference prediction system for the video data, characterized in that consisting of. According to claim 1, The search result preference prediction server (SRES) receives the type and total capacity information of the video file, automatically set the viewing time according to the capacity of the video file for each video file, the actual user terminal A user's preference prediction system for moving picture data, characterized by calculating a preference index by checking the viewing time of the moving picture file output from (A1 to An). The method of claim 1, wherein the preference index of the video file calculated by the search result preference prediction server SRES is a value obtained by dividing the reading time by the total reading time, and may be simply multiplied by the number of users who view the video file. The user's preference prediction system for the video data, characterized in that the cumulative calculation of the preference index by giving a weight to the number of users who read. The method of claim 1, wherein the search result preference prediction server SRES transmits the calculated preference index information to the search portal server SPS, and the search portal server SPS uses the preference index information. A user's preference prediction system for video data, characterized in that a control routine is set inside the server to automatically provide the preference information to reorder the plurality of video files linked in ascending order. According to claim 1, Each UCC file (video file) uploaded and hyperlinked to the search portal server (SPS) is assigned a unique number for each file so as to be recognized by the search result preference prediction server (SRES), User preference prediction system for the video data, characterized in that a unique number is assigned to each search portal company. The method according to claim 1, wherein the search portal server (SPS) generates a UCC file output request signal through access of the user terminals (A1 to An), and a unique number (Mac address, IP address) of the corresponding user terminal and the corresponding UCC. And a control routine for automatically extracting file information to generate packet data. The system of claim 1, wherein the search result preference prediction server (SRES) is configured such that a control routine is set such that a preference index is integrated for each category classified by the corresponding video file. According to claim 1, The search result preference prediction server (SRES) from the search portal server (SPS) of the user's MAC address (Mac address) and unique number of UCC file, capacity information, search information reading start time information and search A communication module for receiving information viewing end time information and transmitting preference evaluation information for the corresponding UCC file uploaded for each search portal to the search portal server (SPS); A user management unit for managing whether the re-view of the same user is performed on the same video file by managing the unique number information of the user terminal received from the search portal server (SPS) and reflecting it in the preference calculation; A UCC registration manager for managing a UCC file unique number, capacity information, and time information required for reading provided from the search portal server (SPS); A UCC reading start time manager for interworking with the user manager 4 and the UCC registration manager 6 for managing the start time of reading the UCC file; A UCC viewing end time management unit interworking with the user management unit 4 and the UCC registration management unit 6 to manage viewing end time information of the UCC file; In conjunction with the user management unit 4, the UCC registration management unit 6, the UCC reading start time management unit 8, and the UCC reading end time management unit 10, reading required for the entire viewing according to the size of each UCC file A preference evaluation score grant unit for checking a user's actual viewing time based on time information and calculating a user's preference index and calculating a cumulative preference index of each user to give a preference evaluation score for the corresponding UCC file; ; A UCC registration information DB for storing a unique number per search portal company of the UCC file provided by the search portal server (SPS), the size (capacity) information of each file, and the time required to view the file; A user terminal information DB for storing unique number information (Mac address or IP address of the user terminal) of the user terminal; A UCC reading time DB for storing reading start time information for each UCC file and reading end time information for each search information; The actual viewing time for each UCC file is converted into the viewing time for each file's capacity, and the number of viewing users is cumulatively calculated to store the preference evaluation score for each UCC file that evaluates the user's preference for each UCC file. A preference evaluation score DB; Information is managed by controlling the user management unit 4, the UCC registration management unit 6, the UCC viewing start time management unit 8, the UCC viewing end time managing unit 10, and the preference evaluation score granting unit 12. The user's preference index for each UCC file is calculated by registering the UCC file information registration and the actual viewing time for each UCC file by the user's viewing time by file capacity, and calculating the cumulative number of users. And a control unit which provides the preference index to the search portal server (SPS). A first step of uploading a video file including a UCC file to a search portal server (SPS) through the UCC upload terminals B1 to Bn; A second step of constructing the UCC file information transmitted from the UCC upload terminals B1 to Bn and constructing it in a search database by the search portal server SPS; The search portal server (SPS) transmits the UCC file information and the search portal information to the search result preference prediction server (SRES), and the search result preference prediction server (SRES) registers the video file information and search portal information. A third step of making; A fourth step in which the search portal server SPS receives a specific keyword from user terminals A1 to An and receives a UCC search request signal; A fifth step of transmitting, by the search portal server (SPS), UCC file information matching the corresponding search keyword among the various UCC search information constructed in the search database to the user terminals A1 to An; A sixth step of receiving, by the search portal server SPS, a specific UCC output selection signal from user terminals A1 to An; A seventh step of the search portal server SPS downloading and outputting the corresponding UCC file to the corresponding user terminals A1 to An in a streaming manner; An eighth step of the search portal server (SPS) transmitting the reading start time information of the UCC file to the search result preference prediction server (SRES) together with the unique number of the corresponding UCC file and the unique number information of the user terminal; A ninth step of allowing the search result preference prediction server (SRES) to register the unique number of the corresponding UCC file, the unique number of the user terminal, and information on the starting time of reading the corresponding video file; A tenth step of determining, by the search portal server (SPS), whether an end signal of a corresponding UCC file is applied from the user terminals (A1 to An); An eleventh step of transmitting the UCC file information and an end signal to the search result preference prediction server (SRES); A twelfth step of the search result preference prediction server SRES calculating a preference index by calculating a viewing start time and an end time of a corresponding user's UCC file; A thirteenth step wherein the search result preference prediction server SRES transmits the UCC information and the preference index information to the corresponding search portal server SPS; The search portal server (SPS) of the 14th process of reordering the hyperlink ranking for the UCC file registered on the home page, through the preference index for the corresponding UCC file, the user's preference prediction method for the video data . 10. The method of claim 9, wherein in the second process, the search portal server SPS assigns a specific unique number to a UCC file uploaded from the UCC upload terminals B1 to Bn, and classifies the UCC file into categories. And registering the search keyword in association with the search keyword. 10. The method of claim 9, wherein in the second process, the search portal server (SPS) registers capacity information on the UCC file uploaded from the UCC upload terminals B1 to Bn or output time information when viewing the entire file. A user's preference prediction method for moving picture data, characterized in that the process further comprises. 10. The method of claim 9, wherein the fourth process detects an access signal for the search portal server (SPS) to output a UCC video file, and identifies a unique number (Mac address or IP address) of the user terminals A1 to An. Method for predicting the user's preference for video data, characterized in that it further comprises the step of automatically extracting through to recognize the user terminal (A1 ~ An) to view the registered video file. 10. The method of claim 9, wherein the sixth step enables the search portal server (SPS) to recognize which UCC file has been output through a unique number or hyperlinked URL information pre-assigned to the UCC file. The user's preference prediction method for the video data, characterized in that the process further comprises. 10. The method of claim 9, wherein the twelfth step calculates a preference index by dividing the actual UCC reading time by the total reading time by the search result preference prediction server SRES, and simply multiplies the number of users who have viewed the UCC file. Or calculating a preference index by multiplying by weighting and multiplying the preference index over time, wherein the user's preference prediction method for the video data is further included. 10. The method of claim 9, wherein the twelfth step further comprises a step of the SRES (SRES) preference prediction server (SRES) to calculate and display the preference index for each category classified by the video file. User's preference prediction method. Uploading a video file for viewing and hyperlinking to a search keyword, the UCC reading time transmission algorithm, which is a plug-in program of the Active X installation method, is automatically installed on the user terminals A1 to An and the user terminal A1 to A. A search portal server (SPS) that transmits the selected UCC file to the user terminal (A1 ~ An) through streaming method, and receives the order ranking information from the search result preference prediction server (SRES) and reorders each video file (SPS). )Wow; A UCC upload terminal B1 to Bn for uploading a viewable video file to the search portal server SPS; Connect to the search portal server (SPS), install a UCC reading time transmission algorithm transmitted from the search portal server (SPS), and transmit a read request signal for a video file to the search portal server (SPS) to specify a specific UCC. A user who performs screen output on a file and automatically transmits the UCC file information, user terminal information, and reading time information to a search result preference prediction server (SRES) through the UCC reading time transmission algorithm mounted therein at the end. Terminals A1 to An; In order to automatically accumulate and evaluate the preference for each video file, the unique number information of the user terminal, information on a specific UCC file, and viewing time information are received from the UCC reading time transmission algorithm installed in the corresponding user terminal (A1 to An). Receives, checks the reading time against the pre-registered capacity of the video file automatically registers the reading conversion value, accumulate the reading conversion value of the user for each file to check the preferences for each UCC file and give ranking Result preference prediction server (SRES) characterized in that the user's preference prediction system for the video data. 17. The system of claim 16, wherein the UCC reading time transmission algorithm installed in the user terminals (A1 to An) is a plug-in program installed in the user terminal by an Active X installation method. The UCC reading time transmission algorithm mounted on the user terminals A1 to An is linked to an image output control unit which is a web browser of the user terminal, and output start time and output end time of the UCC file output from the web browser. A user's preference prediction system for moving picture data, characterized in that the program for monitoring. 17. The apparatus according to claim 16, further comprising: a communication unit for functionally carrying out web communication using a modem of the user terminals A1 to An therein; A control unit for managing the processors and controlling the data processing to be sequentially performed through each processor; A UCC information storage processor for storing a URL which is a unique number of the UCC file and capacity information (capacity information for calculating a viewing time) of the UCC file; A reading time calculating processor for calculating a reading time of the UCC file having the URL value; A user terminal information management processor for managing a Mac address of the user terminal; A system for predicting user's preference for moving picture data, comprising a UCC file information (URL or unique number), reading time information, and a transmission information creating processor for organizing information of a user terminal into a packet. A first step of uploading a video file including a UCC file to a search portal server (SPS) through the UCC upload terminals B1 to Bn; A second step of constructing the UCC file information transmitted from the UCC upload terminals B1 to Bn and constructing it in a search database by the search portal server SPS; The search portal server (SPS) transmits the UCC file information and the search portal information to the search result preference prediction server (SRES), and the search result preference prediction server (SRES) registers the video file information and search portal information. The third process; A fourth step in which the search portal server SPS receives a specific keyword from user terminals A1 to An and receives a UCC search request signal; A fifth step of installing the plug-in type UCC reading time transmission program for detecting the reading time of the UCC file by transmitting the search portal server (SPS) to user terminals A1 to An to view the UCC file in an Active X manner; Process; A sixth step of transmitting, by the search portal server (SPS), UCC file information matching the corresponding search keyword among the various UCC search information constructed in the search database to the user terminals A1 to An; A seventh step of receiving, by the search portal server SPS, a specific UCC output selection signal from user terminals A1 to An; An eighth step of the search portal server SPS to download and output the UCC file in a streaming manner to the corresponding user terminals A1 to An; A ninth step of the search portal server (SPS) transmitting the unique number of the corresponding UCC file and the unique number information of the user terminal to a search result preference prediction server (SRES); A tenth step of the search result preference prediction server (SRES) registering the unique number of the corresponding UCC file and the unique number of the user terminal; An eleventh step of determining, by the UCC reading time transmission program installed in the user terminal, whether a corresponding UCC reading end signal is generated; A twelfth step of calculating, by the UCC reading time transmission program mounted on the user terminal, the UCC reading time and transmitting the UCC file information and reading time information to the search result preference prediction server (SRES); A thirteenth step of the search result preference prediction server SRES calculating a preference index based on reading time information of the corresponding UCC file of the corresponding user; A fourteenth step of the search result preference prediction server SRES transmitting the UCC information and the preference index information to the corresponding search portal server SPS; The search portal server (SPS) through the preference index for the corresponding UCC file, the fifteenth step of reordering the hyperlink ranking for the UCC file registered on the homepage, characterized in that the user's preference for video data prediction method . 21. The method of claim 20, wherein the fifth process is performed by receiving the installation approval permission signal of the UCC reading time transmission program from the user terminals A1 to An before the search portal server SPS transmits the corresponding UCC file. A user's preference prediction method for moving picture data, characterized in that it further comprises the step of starting the installation. 21. The method of claim 20, wherein the third process includes transmitting the video file information and the search portal information to the search result preference prediction server (SRES) directly by the UCC reading time transmission program installed in the user terminals A1 to An. The user's preference prediction method for the video data, characterized in that the process further comprises.

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